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DOJ v. Google: Judge Brinkema Calls For Less Ad Tech “Window Dressing” In The AdX And DFP Divestiture Debate
James Hercher]]>
Wed, 24 Sep 2025 15:07:29 +0000
Is a divestiture of Google’s publisher ad server and ad exchange products is necessary – or impossible? During day two of the remedies phase of the DOJ's ad tech antitrust trial, both sides went through a grueling back-and-forth about the fug=ture of Google Ad Manager.
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Alphabet’s Revenue Skyrockets, And AI Overviews Gobble More Of The Search Pie
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James Hercher]]>
Wed, 23 Jul 2025 22:50:57 +0000
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The web is hurting. Google is doing splendidly. The second quarter was a “standout,” Alphabet CEO Sundar Pichai told investors on Tuesday, with “robust growth across the company.” Pichai’s use of the word “the company” is notable, though. Google’s total revenue grew by 14% to $96.4 billion in the quarter, and its net profit was […]
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Meet Blurbs, The Latest Startup Trying To Actually Explain What Programmatic Vendors Do
/online-advertising/meet-blurbs-the-latest-startup-trying-to-actually-explain-what-programmatic-vendors-do/
James Hercher]]>
Mon, 21 Jul 2025 10:54:39 +0000
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There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors across the Lumascape, helpfully bucketed by dozens of three-letter acronyms (CDPs, DMPs, SSPs, etc.), nobody has any idea what anybody does. And no company’s site or press release provides any help at all. Blurbs is […]
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Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph
/online-advertising/alliant-acquires-analyticsiq-to-scale-up-its-audience-graph/
Anthony Vargas]]>
Mon, 30 Jun 2025 04:45:25 +0000
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Alliant is making good on its plans to build a modern, data-driven marketing platform through M&A. The audience platform announced Monday that it’s acquiring data insights and analytics company AnalyticsIQ. Alliant declined to disclose the deal price. The acquisition was funded by Alliant’s parent company, Inverness Graham, a private equity firm that specializes in buyouts. […]
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The Trade Desk Introduces A Native App On Snowflake For Retail Conversion Data
/online-advertising/the-trade-desk-introduces-a-native-app-on-snowflake-for-retail-conversion-data/
James Hercher]]>
Thu, 12 Jun 2025 13:46:34 +0000
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The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake. The idea is to more readily connect sales and conversion data from a brand or merchant with campaign optimization happening on TTD. “Until now, a lot of what […]
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The Trade Desk Adds Instacart And Ocado As First SKU-Level Retail Data Sellers For Self-Serve Advertisers
/online-advertising/the-trade-desk-adds-instacart-and-ocado-as-first-sku-level-retail-data-sellers-for-self-serve-advertisers/
James Hercher]]>
Tue, 10 Jun 2025 13:00:59 +0000
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The Trade Desk is adding a new retail tool to its data marketplace toolkit – or a new element to its periodic table, if you will. The DSP on Tuesday announced new account features with Instacart in the US and Ocado elsewhere around the world. Those online grocery platforms’ product catalogues will be placed directly […]
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The Trade Desk Launches Deal Desk, Its Bid To Make Deal IDs Not Terrible
/online-advertising/the-trade-desk-launches-deal-desk-its-bid-to-make-deal-ids-not-terrible/
James Hercher]]>
Thu, 05 Jun 2025 14:23:23 +0000
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With the programmatic curation trend, a large share of budgets has consolidated around deal IDs. This is a problem because deal IDs don’t work very well. For The Trade Desk, about 90% of campaigns using structured deal IDs via private marketplaces don’t scale at all. Often they’re stuck spending less than $10 per day, TTD […]
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The Jay Friedman ‘Exit’ Interview (It’s Zesty)
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Allison Schiff]]>
Tue, 27 May 2025 05:00:40 +0000
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If there’s one buzzword Jay Friedman would pay money to never hear again, it’s “brand safety.” Technically, that’s a buzz phrase, but fair enough. Not that brand safety isn’t important; it is, said Friedman, who stepped down as CEO of digital marketing services agency Goodway Group earlier this month, handing the reins to Chief Growth […]
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Google And Amazon Flex Their AI-Powered Ad Tech And Creative Suites
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James Hercher]]>
Wed, 21 May 2025 16:00:26 +0000
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Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech news focused on how they’re trying to differentiate their offerings to the industry. Here’s a breakdown of the important takeaways from Google Marketing […]
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The Legality Of RTB In Europe Has Been Settled, And Nobody’s A Winner
/online-advertising/the-legality-of-rtb-in-europe-has-been-settled-and-nobodys-a-winner/
James Hercher]]>
Thu, 15 May 2025 19:18:46 +0000
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At long last the most prominent GDPR case targeting the legal standing of the IAB Europe’s Transparency & Consent Framework (TCF) has been settled. A Belgian appeals court has ruled on how ad tech vendors, publishers and advertisers can continue to use programmatic advertising in Europe. “Well, here we are,” IAB Europe CEO Towney Feehan […]
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