Strategy Archives | AdExchanger

Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check

Fri, 14 Aug 2026 05:30:41 +0000

AI can add more operational efficiency to the media buying process. But it will take some more time before AI agents are a seamless part of the modern media buying process, Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, told AdExchanger.

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How Accenture Song Helped Uber Advertising Streamline Its Ad Sales Process

Mon, 17 Mar 2025 17:10:36 +0000

Uber ended 2024 with its strongest quarter ever, posting 20% year-over-year revenue growth of $12 billion in Q4 – due in no small part to Uber Advertising.

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How Dewar’s Uses Social Media – And Golf – To Target A New Generation Of Scotch Drinkers

Wed, 06 Nov 2024 06:00:52 +0000

With signal loss on the rise, many advertisers are giving first-party data more of a shot. Not scotch whisky brand Dewar’s, though.

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Instacart Goes Shopping For Incrementality

Wed, 10 Jan 2024 13:09:55 +0000

Instacart is expanding its ad offerings with Caper Carts, the Instacart-owned shopping carts that scan items for self-checkout. But the rollout will be gradual while Instacart figures out how the ads are actually impacting shopper behavior.

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All Marketers Want For Christmas Is … Performance

Tue, 21 Nov 2023 05:45:48 +0000

’Tis the season to be spending. Early holiday shopping hit new highs this year: Consumers spent $76.8 billion in October, $4.3 billion more than last year, according to Adobe’s holiday shopping tracker. On top of that, 19% of consumers shop for holiday gifts year-round, according to Gartner’s 2023 Holiday Marketing Guide for Retail. Gartner predicts […]

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Why Advertisers Should Care About Hitting The Right Note With Hispanic Audiences

Alyssa Boyle and Hana Yoo — Tue, 14 Nov 2023 12:00:09 +0000

Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments to cookie-cutter creative that erases the complexity of a demographic with roots in more than 20 countries.

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Magnite Is Still Pinning Its Hopes On CTV

Thu, 09 Nov 2023 14:24:58 +0000

Streaming TV and video ads didn’t fully deliver for Magnite this quarter, but the bloom isn’t off the CTV rose for the starry-eyed SSP. CTV contributed $52.5 million to Magnite’s Q3 earnings, actually declining 6% from $56 million at the same time last year. CTV comprised 39% of overall revenue this quarter, compared to 41% […]

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Magnite And CTV: Together Forever (Or At Least In Q2)

Thu, 10 Aug 2023 13:33:43 +0000

Magnite still thinks connected TV is the bee’s knees. CTV represented 42% of Magnite’s Q2 revenue, holding steady YOY, while mobile ads made up 39% and desktop ads 19%. CTV’s contribution to Magnite’s revenue was up 8% YOY, from $52 million to $56 million. Total Q2 revenues increased 11% YOY to $152.5 million. A mixed […]

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Q2: PubMatic Licks Its Wounds As Growth Remains Flat

Wed, 09 Aug 2023 13:42:06 +0000

PubMatic is under pressure. The SSP reported meager YOY revenue growth in Q2, up just a smidge to $63.3 million from $63 million in Q2 of last year. Its revenue barely budged even as its number of active customers grew 13% YOY to more than 1,750 publishers and it increased the number of advertisers on […]

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Organic Marketing Is Duolingo’s Lingua Franca

Wed, 02 Aug 2023 05:00:54 +0000

Brand and performance marketers don’t always speak the same language. But for language-learning app Duolingo, they are complementary. Although roughly 80% of Duolingo’s users were acquired through word of mouth, targeted paid acquisition helps spur organic user growth, said Emmanuel Orssaud, the company’s VP of marketing. “We’ve spent a lot of time building a product that […]

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