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The Local Mobile Search report looks at the evolving mobile environment in the U.S. and the growing role of smartphones, tablets and other connected devices in the local search experience, highlighting trends in online directory and IYP usage and demographics. The report is based on December 2012 data from several comScore digital and mobile metrics databases.
Internet Yellow Pages Accessed by Highly Desirable Mobile Users
The comScore data found that IYP app users represent a desirable demographic for local businesses looking to attract new customers:
Approximately 8 percent of smartphone users accessed IYP apps in the fourth quarter of 2012, while a larger portion – 12 percent of users – leveraged IYP mobile sites via their browsers.
“IYP mobile apps are a powerful tool for local businesses to reach ready-to-buy consumers,” said Neg Norton , president of the Local Search Association. “As the market continues to evolve, IYP mobile apps represent an easy first-step for local businesses to expand their integrated advertising efforts into the mobile space.”
Online Traffic Patterns Rapidly Changing
The report shows that the rapid growth of connected devices is drastically changing how consumers access the Internet. In 2012, growth in the number of PC users accessing the Internet flat-lined for the first time. By contrast, the share of web traffic from non-PC devices including smartphones and tablets more than doubled to 15 percent in December 2012 versus 7 percent in December 2011.
More than one in three (37.3 percent) of all U.S. smartphone users also owned other connected devices at the end of 2012, including tablets (28.8 percent), eReaders (10.0 percent) and other handhelds like portable gaming devices (4.1 percent), providing consumers with additional ways to access the Internet.
“The media landscape continues to diversify as more consumers begin using smartphones, tablets and other connected devices in their daily lives,” said Norton. “Local businesses should pursue mobile advertising strategies and introduce smartphone and tablet-friendly websites to reach consumers increasingly accessing the web from non-PC devices.”
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]]>The post Can Facebook Graph Search Disrupt the Google Habit? appeared first on SEO Paso Robles.
]]>Such ingrained behaviors can manifest themselves in a variety of ways, from physical repetition to brand loyalty. Just try getting a Starbucks aficionado to go to Dunkin’ Donuts sometime….
Online habits are no different, and there is no more ingrained habit for most of us than striking that 10-key combination g-o-o-g-l-e-.-c-o-m in a single motion in about half a nanosecond. That hardwired habit is an influential source of Google’s search-related staying power.
With Facebook’s widely covered announcement of the introduction of Graph Search, many are asking whether this new brand of search has the ability to both gain traction among users and disrupt the current “Google habit”.
Ultimately the strength of this habit is a function of two interrelated variables: utility and frequency. There is value in either variable independently, but when combined they reinforce one another.
Google clearly occupies the coveted upper-right quadrant on the utility-frequency matrix. For Graph Search to become an unmitigated success it will need to shoot for a similar space.
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]]>The post Paso Robles Web Design appeared first on SEO Paso Robles.
]]>Successful business web design in Paso Robles is one that’s easily found online and generates phone calls from potential customers.
Great website design for small business requires two important fundamentals: search engine optimization (SEO) and conversion optimization. Let’s talk about what we recommend for successful web design in Paso Robles, where most of our clients are located. This article will deal with the first element: SEO.
SEO is structuring a website so it easily can be found and rank well in online searches on Google, Bing and Yahoo.
Local SEO is critical for a local business website to rank well in search engines. There are two main types of SEO: “on page” and “off page.” Good website design focuses on the important “on page” elements.
When search engines look at a website, they only see HTML source code, not all the pretty design and artwork. Search engines use the text they read, links and other signals to determine the relevancy and authority of a webpage. They use this information to assign a rank in the results they return.
So let’s talk about what’s important to place in the source code.The first thing to decide is the primary keyword for the business. This is normally the company’s most important product or service and the primary city the company serves.
Read the full story on web design in Paso Robles at Access Publishing.
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About Access Publishing:
Access Publishing provides local business marketing solutions. It is a local leader in online marketing, Internet advertising, local search engine optimization, SEO, SEM, web design, blog writing and graphic design. The Paso Robles based business, owned by Scott and Beth Brennan, has 10 creative and hardworking employees.
The company’s publications include the San Luis Obispo County Visitors Guide, Central Coast Active, Cambria Directory, Templeton Guide, Heritage Ranch Directory, Oak Shores Directory, Central Coast Business News, North County Connect, Slo Business Services, and other custom publications.
Access serves Paso Robles, Atascadero, Templeton, San Luis Obispo, Grover Beach, Pismo Beach, Shell Beach, Avila Beach, Oceano, Arroyo Grande, Nipomo, Morro Bay, Los Osos, Cambria, Cayucos, Harmony, San Simeon, Creston, Heritage Ranch, Oak Shores, Shandon, Santa Margarita, San Miguel and all of San Luis Obispo County.
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]]>The post Yelp Matters To Your Business appeared first on SEO Paso Robles.
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Apple launches new map app with Yelp data
This fall Apple is upgrading its iPhone’s operating system to include its own new map application. It will replace the Google map application currently on all its iOS devices. This will dramatically impact how your business is found in local search on the popular iPhone and iPad.
The geographical data for Apple’s new map program comes from OpenStreetMap, while the review data and business listings are derived from Yelp, Localeze and Axciom.
We are in the process of reviewing and optimizing all client Yelp profiles. It is amazing how much these profiles can be improved with additional details, descriptions, biography and photos. Localeze is one of our data partners and we have already uploaded client information to them. We are developing our Axciom strategy right now. It is one of the big three Internet listing providers.
Click on your Yelp business profile above and review your listing. Check out your profile at Yelp.com. Just enter your business name and city. Take a few minutes to claim, add to and edit your listing. If you can’t find your business, go to biz.yelp.com to create a new listing. If you would like help, give us a call at (805) 226-9890. We would love to tell you more about our Local Search service.
Ask for reviews
More than 90% of buyers say they trust reviews like a referral from a friend. When it comes to Yelp, 5-star reviews are the gold standard. Yelp will recommend the business with the most stars above all others.
Ask for reviews to help your business rank higher on search results. You can start today by sending your Yelp linkl to a few clients who can write a positive review of your business.
When it comes to reviews, make sure they are authentic and from current users. Glowing reviews from new users are often filtered.
Scott Brennan studied Advanced Internet Marketing at the University of San Francisco. He and his wife Beth own Access Publishing. Access creates magazines, guides and directories and provides Internet marketing, local search optimization, search engine marketing, web design, blog writing, graphic design and printing services in San Luis Obispo County, CA. Access Publishing, 607 Creston Road Paso Robles, CA, 93446. (805) 226-9890, accesspublishing.com
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Rick Goree – State Farm Insurance Agent says, “Nobody takes care of you like a State Farm Agent.” State Farm is highly recommended for Paso Robles insurance needs. Since 2002 Rick Goree has been an insurance agent who is accessible and involved. He and his staff are knowledgeable, licensed, friendly, and detail-oriented. Rick develops a level of trust with each client. Hours of operation: Mon-Fri 9 am-5 pm, Sat-Sun by appt
Mortgage Lending Services:
Spinnaker Financial is one of the best mortgage brokers in Paso Robles(link is external) specializing in home loans. Their slogan is “Sailing through your loan.” They make home loans easy. Spinnaker Financial has been North San Luis Obispo County’s longest active mortgage broker specializes in loans, commercial real estate loans, debt consolidation, refinance, construction loans & 30-year fixed rate mortgages. Spinnaker was founded in 1993 and is the longest active mortgage broker in North San Luis Obispo county, with over 90 years combined experience. Hours of operation: Mon-Fri 9am-5pm, Sat-Sun by appt.
Financial services
Borzini Accounting & Consulting, LLP is the leading accountant in King City(link is external) offering CPA, accounting and bookkeeping services to all of South Monterey County. After decades of experience in 2011 Roger Borzini and Brandi Short opened Borzini Accounting & Consulting, LLP. “We are a tax and business-consulting firm. We help build relationships with our clients to help them make the financial decisions they need to make. We specialize in agriculture & small business as well as individual tax & consulting.” Service include accounting, tax service, income tax preparation, financial advising, bookkeeping, smalll business consulting. Hours of operation: Mon-Fri 8am-5pm, Sat-Sun closed.
Borzini Accounting & Consulting, LLP 218 Bassett Street King City, CA 93930 (831) 385-8500
About Access Publishing:
North County Access is produced by Access Publishing which provides local business marketing solutions. It is a local leader in online marketing, Internet advertising, local search engine optimization, SEO, SEM, writing and graphic design and web design in Paso Robles.
The company publishes the leading tourist magazine in San Luis Obispo, San Luis Obispo Visitors Guide, North County Access, Central Coast Active, Your Cambria Phone Book, Templeton Chamber Guide, Heritage Ranch Directory, and the Oak Shores Directory.
It serves Paso Robles, Atascadero, Templeton, San Luis Obispo, Grover Beach, Pismo Beach, Shell Beach, Avila Beach, Oceano, Arroyo Grande, Nipomo, Morro Bay, Los Osos, Cambria, Cayucos, San Simeon, Creston, Heritage Ranch, Oak Shores, Santa Margarita, and San Miguel.
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