I don’t think so. That is an digital situation and to me business and business like decisions are analog. As such there are general guidelines that you go by but you also have to make exceptions. I’m not a fan of making decisions based on arbitrary numbers or justifying a decision because “we got it for $x price”.Unless of course you are using it as a negotiating technique and in that case it is valid to use “budget” to try and get a price reduced.

For certain things I agree. Sometimes it’s nice and perhaps even beneficial to use multiple channels for absorbing/consuming deep information though.

I think books it makes much more sense for. Assuming it’s going to be a popular book then the amount of listeners will be higher as well.

I’m the opposite, I learn much better by reading than listening. I prefer emails to phone calls or voicemails and all of those to meetings. I just need to SEE it to GET it and that means it should be in text in a book or on a screen.

What if it is outside the budgeted amount? Then is it fair to say “can’t afford”?

This is good.

I recently listened to The Book of Business Awesome where the author (Scott Stratten) narrated. Definitely an enhanced experience.

True–honestly there is nothing quite like the written word for relaying information.

I thought it was difficult, but it’s not. 2 weeks ago, I watched Scoble pull his iPhone on the spot, and start a podcast interview (using SoundCloud) with 2 entrepreneurs in Toronto, then as soon as he was finished, he posted it, and SoundCloud pushed it automatically to his social channels. It was effortless.