BeyondThe.Biz

2020 Was Memorable. Wait, it was 2022.

Wayne Kurtzman — Thu, 29 Dec 2022 19:44:29 +0000

2020 was memorable. Oh wait, that was 2022. What comes next is more social and new ways of commerce.

The post 2020 Was Memorable. Wait, it was 2022. first appeared on BeyondThe.Biz.

Building Future of Work Skills

Wayne Kurtzman — Sun, 26 Jan 2020 04:07:16 +0000

Tonight I Saw AI Debate a Human

Wayne Kurtzman — Sun, 17 Feb 2019 04:05:48 +0000

Today (February 11, 2019) at IBM Think in San Francisco, the evening led off with IBM’s Project Debater, an AI powered debating solution facing off with Harish Natarajan. Not just any carbon-based human, Mr. Natarajan is the World Debating Championship Grand Finalist (2016) and European Debate Champion (2012). [IBM Blog on the technology | Video of the […]

The post Tonight I Saw AI Debate a Human first appeared on BeyondThe.Biz.

A Year Without Blogging: What Happened

Wayne Kurtzman — Thu, 04 Jan 2018 03:48:24 +0000

It’s been about a year since my last blog. I feel I owe you an explanation, especially since I suggest that many of you blog. First, I do write. This year, as Research Director for IDC, much of the analysis I write now sits where corporate subscribers can get to it. Of course, I also […]

The post A Year Without Blogging: What Happened first appeared on BeyondThe.Biz.

The Fourth Transformation (Book): A Career Annuity

Wayne Kurtzman — Mon, 05 Dec 2016 21:11:15 +0000

Ten years ago, this book would have been in the science fiction section. In ten years from now, The Fourth Transformation may be in the history section. This is not about things that may happen, but rather changes that have started years ago, and are about to change everything. Robert Scoble and Shel Israel, who provided […]

The post The Fourth Transformation (Book): A Career Annuity first appeared on BeyondThe.Biz.

Have A “Buy” Button? Do you Have a “Resolve” Button?

Wayne Kurtzman — Thu, 27 Oct 2016 20:00:04 +0000

It seems obvious: if you have a “buy” button on your web or social sites, why don’t you have a “resolve” button? The answer is also painfully obvious. The question was posed by Scott Carr, CEO of Modria who joined Bryan Kramer on a recent #H2HChat (Human to Human chat) [link to video]. His company […]

The post Have A “Buy” Button? Do you Have a “Resolve” Button? first appeared on BeyondThe.Biz.

Talking Cups: Your New Best Friend?

Wayne Kurtzman — Wed, 14 Sep 2016 16:16:36 +0000

The best part of waking up is having a coffee buddy to share the first cup of the day with. We are not far from being able to have a customized buddy right on your coffee cup. The technology and likely the information about you needed to personalize your new buddy is already available. Take […]

The post Talking Cups: Your New Best Friend? first appeared on BeyondThe.Biz.

Social Media is a Team Sport

Wayne Kurtzman — Tue, 23 Aug 2016 16:14:15 +0000

“The internet is a place”, Jeff Jarvis said some time ago. The web has become a place where people learn, act, react, transact and affect transitions in real time, and often as a group. Social media tools make that collaboration possible. If you are just listening for brand mentions or just your social handles, in […]

The post Social Media is a Team Sport first appeared on BeyondThe.Biz.

Customer (in)Experience, Inigo Montoya and Maya Angelou

Wayne Kurtzman — Fri, 08 Jul 2016 02:00:41 +0000

The words “customer experience” are working their way across board rooms, but to quote the great Inigo Montoya, “You keep using that word. I do not think it means what you think it means.” Montoya, although fictional and meme-worthy, is right: You keep using that word, “customer experience”, but you really need to know your customer and […]

The post Customer (in)Experience, Inigo Montoya and Maya Angelou first appeared on BeyondThe.Biz.

The 1890s Called: They Want Their Funnel Back

Wayne Kurtzman — Thu, 30 Jun 2016 00:41:09 +0000

The sales funnel: It’s a simple, elegant metaphor for a customer’s journey. To this day, companies allocate resources based on that 1898 visual metaphor. Only customers don’t buy that way anymore. Not B2B or B2C. Advertising advocate Elias St. Elmo Lewis is credited with mapping the magical customer journey from awareness and interest to desire […]

The post The 1890s Called: They Want Their Funnel Back first appeared on BeyondThe.Biz.