Flyers have been around for years. They have worked for many direct marketers, and will continue to work for other businesses for years to come. Here are some quick tips on how to print great flyers cheaply.

1) Print in black and white if color is not necessary.

Black and white printing is very effective for communicating simple messages. For example, you may want to create a flyer that looks like a news article. For such a design, print a bold headline with a smaller font sub-topic, followed by the rest of the article texts. The headline will be able to grab the attention of whoever receives the flyer, and your goal is accomplished without having to pay for color printing.

2) Print single sided flyers.

Go for double sided printing only when a single side flyer cannot contain all vital messages. Many people just scan flyers when they receive them, and most may just throw the flyers away if your flyer does not catch their attention during the first few seconds. Many people won’t finish reading what is on the first page. Hence, there is little need for double sided printing. If you really want to print double sided flyers, make sure that the marketing messages on the first page is powerful enough to lure the reader to read more on the second page.

3) Choose the paper quality carefully.

You choice of paper quality depends on several factors. It depends on your target audience, and the type of products and services that you are trying to promote. Generally speaking, flyers that are printed on 300 GSM paper serves most purposes. If you are targeting the masses, you may even want to consider choosing lower quality paper. This helps to lower cost.

4) Print in bulk.

Always print in bulk whenever possible. The larger the order, the lower the cost of printing for each flyer. This will help lower the cost of acquiring each new customer. Of course, when you print in bulk, make sure that your flyer works! Otherwise, you will be wasting time and money.

The methods discussed above will help save you a small fortune. Remember, you can still save while printing great flyers!

Get great flyers designed and printed for you now by BearFoot Marketing and maximize your success.

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What is social online marketing? It allows people to communicate with each other and create relationships in every area of life, including business. There are many tools available to brand yourself and your company online, such as videos, discussion groups, and blogs.

Many successful marketers are using social marketing to increase their business and attract others to do Joint Venture Partnerships. It allows them to promote their businesses to people who are actually interested. This is done by using social networking sites to build up a network of friends with common interests while offering support, advice and exchanging information. Over time they can establish relationships and then promote their business opportunities.

This can be a great way to increase incomes, simply because many people are seeking information and will be interested to do Joint Venture projects.

Networking with others is one of the oldest forms of communication in the world. By joining a social network people can search for professionals like consultants, hosting services and much more.

The popularity of networking websites is spreading all over the Internet. Not only can members make new friends but these sites can be used as marketing tools. They can help increase website traffic by sending tons of traffic to your website and for an added bonus, they can also improve your search engine ranking.

By integrating social online marketing into your marketing plan you can now generate additional income as well as to gain free advertising.

How can social networking help your business?

1. You can save any website that you find interesting and mark it for public viewing. This is a great way to get your site exposed.

2. Many social networking sites will link to your website and thus increase the number of backlinks to your site. What a great way to improve your websites search engine ranking.

3. Some of the well known social networking sites are famous for directing massive traffic to other websites. If your site ever makes it to the front page of any social networking site, then get ready for a mind boggling amount of traffic.

4. Search engines love social networking sites because they can get fresh, rich content. If you can get your website on a number of social networking sites then it will get indexed by search engines fairly quickly.

5. Take advantage of sites such as YouTube to post videos and pictures relating to your business. YouTube is visited by millions of users daily so just simply think creatively and make a video using your hand held camera and then post it.

It’s a fact, everyone has an opinion and everybody wants to get theirs heard. If you think that you have information that will draw in the masses and keep them coming back then explore the endless possibilities of social online networking.

You just won’t know until you try.

The post Dare To Promote Your Business Using Social Networking! appeared first on BearFoot Marketing.

Many businesses prefer to buy promotional products online since it allows them to compare quotes and rates of various websites. Discounts and accessibility to easily customized products is another reason for online deals on promotional items.

There are various benefits of investing on promotional gift products. Some of the important ones are:

Creating Impression: The first and foremost benefit of gifting is retention of interest. With promotional products you give out useful and durable items. Recipients generally use them for a long time. The imprinted logo or brand name on the promotional products constantly reminds them of how they got the product in the first place. As a result, the retention of your company brand or product in your mind becomes stronger.

Trade Show and Traffic Generation: Another key benefit of promotional products is that if you joining or organizing a trade show, offering promotional products is one way of encouraging people to visit your booth. To ensure mutual benefits make sure that you attach a pamphlet to the gift.

Free Samples as Promotional Products: Giving free samples is another strategy. If you recently launched a new product or a new branch office, you can give away samples. This is a very effective and affordable marketing strategy as most people associate inherent curiosity with new products and the brand awareness gets a boost.

Promoting through Corporate Giveaways: Next benefit of promotional products is that whenever your company celebrates an important milestone such as anniversaries, acceptance of any award, or achievement of a special goal, you can use the occasion to “subtly” market your products and services. And this can be done through corporate giveaways or promotional products.

Abovementioned are some of the main advantages of distributing promotional products. It is advisable and also advantageous that you use promotional products as tool of business promotion. You can leave long lasting impression in clients’ and customers’ mind by gifting promotional products. Market awareness is increases with the use of promotional products. So promotional products can be become a great instrument to expand your business.

The post Advantages of Promotional Products appeared first on BearFoot Marketing.

Complex images look great on well-printed letterheads, but logo designs like this never survive in small-space press advertisements or on promotional goods. If you want to be recognized instantly, avoid too much detail.

Avoid complicated themes

Your customers will not take the time to interpret or decode a complicated subject, theme or pun. Don’t waste their time or yours with a challenging logo design.

If you have an unusual name…

If you have an unusual name, this will prove memorable by itself, so don’t confuse the issue with a complex logo design.

If you have a common or not so memorable name…

(Assuming you don’t wish to change it!) Bring it to life with a highly distinctive symbol or typographic treatment.

Brand values

Really communicate with your customers by defining your core proposition to them and ensure your logo design expresses these values clearly.

Key rules for Logo Design:

• Avoid using dark colors , dull colors.
• You logo design should be simple and clear.
• Logo should be easy to descrice.
• Logo should be recognizable and memorable.
• Don’t use more than three colors.
• Don’t use cliparts.
• Don’t use more than two fonts.
• Make sure your logo should be scalable.
• Logo should be conceptwise balanced.
• Choose your target audience a start designing concept.

Logo Design process:

1. Explain about Your Company and your target audience – The Creative Brief.

2. Choose some sample Logos you liked from other brands.

3. Prepare different options

4. Prepare different color combinations

5.Revise it again and again.

4. Approve Your Final Logo Design.

A good Corporate Identity (Logo) can stand life long for a brand.

The post Logo Design Rules appeared first on BearFoot Marketing.

It may come as a surprise but not all business owners are happy about social media marketing. In fact, some of them think this type of marketing strategy is just a joke and it a total waste of time. But then, the better group of business people understands why marketers saw the potential in these types of social sites because they know that if a business wants to succeed, a business needs to work with where the people are. That is exactly what social media consultants are here for.

These great people in the industry of social media marketing know exactly what to do with the profile page of the business in these sites. They will work on improving the profile page by simply adding more content into it. The more content the page contains the more likely for it to attract more readers. The more readers, the more chances that people will be encouraged to visit the main page of the company where all the important facts are.

It is very important to be competitive in the business and this new generation of consumers is challenging business owners to step up and give them want they want where they want it. Internet users do not have much time so most of them do not take time to sit down and read through everything especially if the first part of the content is not interesting anymore. It is very important that if you want to catch the attention of internet users, you do not just give them content. You should give them something very interesting and informative to read.

The post Social Media Consultants: How Effective Are They? appeared first on BearFoot Marketing.

Today, if people want information, they don’t pull out the Yellow Pages. Instead, they go straight to the Internet. People have access to the Internet practically everywhere – at their home, office, in their car, and (in many cases) even on their mobile phones.

It used to be that just setting up an informational website was enough to promote your business online. However, millions of small businesses just like yours now have websites – what makes your website so special that Google’s going to find it and put it on their front page for people to easily find? How can you possibly hope to stand out from your competitors when potential customers search for your product or service?

That’s one of the things people don’t realize about social media sites, is that they provide other avenues to help people discover your business.

We all know that Google is the #1 search engine out there, but do you know what the #2 search engine is? You’re probably thinking it’s Yahoo or Bing, but believe it or not, the #2 search engine is YouTube.

Why? Because people go there to learn things and laugh, and a lot of the time they go there and type in, “How do I…”, or “How do you…”.

Let me give you an example:

A few weeks ago my wife noticed that the faucet on our kitchen sink was leaking. I fiddled with it for a bit and tried to see if tightening things would help, but it got to the point where the only other option was to replace it. I’m not the handiest guy around, but if I can do something myself, I’m all for trying it. So I went online and typed into Google, “How do I install a kitchen faucet”.  Guess what popped right up at the top of the page? A 5 minute video uploaded to the Lowes YouTube channel that showed me step-by-step what to do. I went out, bought a new faucet (at Lowes), and managed to install it in about 30 minutes or so – just by following the video that I had playing right next to me on my phone. The best part is that the faucet works great and I saved about $100 by doing it myself.

YouTube is a great tool to market your business, but you know what’s better than having 1 video online? Having 2 videos! What’s better than 2? 10! Because every time you put a video out there, it gives people another place to find you. As an added bonus, you’re also allowed to put your website address inside the description of the video so that it gives a link for people to go back to your site, which in turn builds your Google rankings.

Another way to use social media to get found online is by writing articles. Don’t worry, they don’t have to be anything worthy of a Pulitzer Prize. In fact, if you don’t like to write or feel you’re not very good at it, you can outsource the writing of the articles to a freelancer online for as little as $20 a piece.

The key when writing articles is to make sure you give good information; give advice, answer people’s questions. Be sure not to write them in an overly promotional way. Remember, you’re trying to educate and help people, not sell to them! Just like YouTube, these articles also have a link in them taking the reader right back to your website. This also helps build your Google rankings.

One more thing you can do is to create mini-websites on services like HubPages and Squidoo. These sites allow you to, again, put information out there about your product or service, and were specifically designed to allow people to share what they’re passionate about. It could be anything from underwater basket weaving, personal fitness or the product or service you’re offering.

With mini-websites, articles and videos, you have a number of other places your business can be found online in addition to your website.

To wrap things up, having a website is really only the beginning. Why settle for having information about your business available in only one place online when it could be available in hundreds?

Time and time again, more good content means more space on Google, which means more chances for people to find you. The bottom line is this: if people can’t find you, they can’t buy from you.

The post Social Media Marketing: Isn’t a Website Enough? appeared first on BearFoot Marketing.

SEO involves a couple of process such as the on page and off page optimization of your website. Then there is the task of increasing external links through auxiliary sources. Regardless of which of these steps you take for your website, the goal of optimizing your web page is always to attract more traffic and therefore, get more business on it.

On page optimization involves increasing the readability of your website and altering the content by increasing the relevant keyword density to increase the page ranking among search engines. Search engines perform this task by taking into account many different things out of which keyword density is an important criterion. However, simply increasing the keyword density does no good as it reduces the readability and structure of your web page. Hence, on page optimization involves the process of increasing your readability factor as well. With regards to this, the content section and home page matter the most as to how they are organized and what information they provide.

SEO deals with anything to do with anything that can better the number of hits that your site receives daily. Therefore, the use of Social media sites and blog/article sites also come under SEO methods. Blogs and articles highlighting your field of work and ultimately providing reference to your site when well written and filled with the right types of keywords, do wonders for your website. Similarly, using social sites such as facebook and twitter or linkedin etc. to increase customer database is another means of SEO.

BearFoot Marketing even provide a few extra services. We can design an entire website for you, run it and maintain it while making sure that it is search engine optimized.

SEO is the way to make sure that your website is geared towards the market you are dealing with. It makes sure that the content on your page is exactly as per the requirements for the first page of a search engine. SEO improves your page ranking by employing a variety of link building techniques and finally it uses online listings and affiliations to further increase the popularity of your site. In summary, SEO is that mechanism which can ensure a healthy and long business to a website by simply increasing the traffic coming into it.

Contact us now and let us take care of Your SEO!

The post SEO – In Summary appeared first on BearFoot Marketing.

What sort of advertising have you done until now? Do people at the very least know your name and what you have to offer? If the answer is a no then you have some work to do. People in the general are of your business need to know who you are. You don’t have to push everyone into your door, but having them remember the name is an issue. Getting your name recognized is the beginning of new growth.

To become recognized and remembered takes some time. You don’t want to build false hype and rush through this. People will never forget the false part of the hype. That will give a bad case of long term brand rejection. My parents had a bad experience at a chain fast food type place over 10 years ago. Even though they have probably changed the entire staff several times over they will not go back for fear of something similar happening again. It is stuck in their minds.

Brand recognition is accomplished only by people seeing your logo and business name over and over again.  So therefore, if you are just beginning in business or are running a marketing campaign, then you need to make sure that you have everything imprinted with your custom logo and business name.  This will create the repetition that your customers and future customers need to pick your product out of a crowd time and time again.

Advertising is tricky. It can be really expensive and then it is all done so fast, and you have to do it all over again. With promotional products you get something in hand. It gets passed onto a possible customer. It will get worn or used and then others see it. There are many inexpensive products to use. There are coolers that will advertise for you on the beach. Frisbee’s that will show off your name at the park. It will work for some good brand recognition.

BearFoot Marketing is here to help you come up with your killer advertising campaign that fits your budget your clients and your brand!

The post Brand Recognition Will Change Customer Perception appeared first on BearFoot Marketing.

Here is a look at 3 compelling reasons this particular promotional tactic continues to be so effective and remains untarnished by time or the introduction of any new advertising techniques.

Exposure

Viral campaigns, hands down simply just can not be beat in terms of the degree of exposure you can generate. Being that people are sharing your promotional message by ‘word of mouth’ there is no telling where it may end up. Most advertising techniques used are more targeted and structured so it is fairly predictable as to who may be exposed to your message. Once your message goes viral it is much like starting a fire that is left uncontrolled, it can and likely will spread, and quickly!

Validation

It is only human that when making decisions, in most cases, people tend to seek out opinions and/or assurance as to what is the right decision. Social proof is used as often as possible when promoting anything since people are being offered the ‘reassurance’ they will likely seek. When someone spreads a promotional message around by word of mouth it generals comes with their opinion and this usually helps to validate the product claims. Marketing tactics like this are tough to beat in terms of their effectiveness due to the validations that tend to piggy back on the promotional message being spread about!

Efficiency

Working smarter and not harder is the best way to save time, energy and expense! In most cases viral campaigns are merely initiated by you but the results are a culmination of the efforts of others, usually many others! In effect you have a large scale work force spreading the word for you and at no expense in terms of time or money to you or your business! It would seem you can not promote your goods and services any more efficiently than by using any marketing tactics that tend to go viral! You just start the ball rolling and then step back and watch it takes its course!

Viral marketing is one of the most effective and efficient ways to promote just about anything imaginable. In fact this is possibly one of the only marketing tactics we know of that has continued to be used, consistently, through the years! The discussion above looks at 3 very compelling reasons why viral campaign are so very effective and likely why they will continue to be so for years to come!

The post Why Viral Marketing is NOT a Trend! appeared first on BearFoot Marketing.

The business climate today is all about how to make your marketing message heard above all the “noise” of competing marketing messaging in an age where we are all faced with “information overload” to the nth degree. Business owners are always looking for ways to maintain a competitive advantage and to be able to connect with their customers and potential customers in an effort to create a personal connection.

With the increased usage of the latest technologies, if also becomes a challenge for the business owner to figure out how to use all the technology that is available to increase brand exposure and deepen relationships with customers and potential customers.

Online video is the future, the latest trend, and continues to rise in popularity. Key indicators point to corporations embracing online video as an essential marketing tool. In a 2008 Interactive Marketing study, Forrester Research predicted a compound annual growth rate of 72% through the year 2012 – the most robust of all interactive investments. Online video is expected to grow significantly more than search engine marketing, display ads, and email marketing.

When you see an interesting video on the Internet, you tend to post the link on Twitter, Facebook, or share it by emailing it to friends. They pass it on to their friends and the effect multiplies spreading your message quickly, resulting in massive exposure. This is called viral marketing and carries tremendous power via brand exposure at very little cost. Using video helps others connect with your brand because it now has a face that others can identify with and adds that personal touch that is so important in establishing, maintaining, and enhancing relationships.

Online video is going to increase in popularity according to a study by eMarketer that reported 152 million people were watching online video in 2008. By 2012 that number, according to the study, is expected to soar to 190 million.

Video adds a new dimension to the written word. If one uses videos of themselves speaking their message, they are able to use humor, physical expression, and eye-contact adding a totally new layer of personalization. If one chooses to use an animated video, the element of entertainment is added and with a musical background, adds an emotional effect as music brings out emotions in people.

Using video turns a static website into a dynamic, interactive destination. Video requires the viewer to use more of their senses making your message more memorable.
You can use video to demonstrate a product that will educate your customers, show your product or service in action, save time and money on customer service by being proactive, train clients remotely saving time and money on travel expenses, and expand your target market beyond your local geographical area.

Businesses who use video to promote their brand are giving a human face to their corporate website. You can include a short video welcoming visitors to your website, introduce yourself and other members of your company, or record a customer testimonial to show your value to others.

Using videos encourages engagement with your brand and in this day where relationships carry so much weight this is a very important aspect of video marketing. If you regularly provide valuable video content, you will be encouraging repeat visits to your website.
Even though the use of video is increasing and studies indicate it will continue to increase, there are still many industries that don’t use video as a common practice. If your competitors don’t yet use video, you’ll be able to set yourself apart by using video on your website.
In this age where people want instant gratification and easily accessible information, videos provide an easy method of relaying information to others. At the click of a button, you can promote your brand, advertise a special, make an announcement, sell your service, etc. rather than requiring your target market to read text.

When compared to traditional methods of promoting products like text ads, banner ads, and printed promotions, videos are more cost effective and provide a much more valuable and memorable experience for the end-user.

For an amazing video to promote your brand give BearFoot Marketing a call.

The post Are You Using The Power of Video to Promote Your Brand? appeared first on BearFoot Marketing.