Actualog Blog

Conversational Search vs. Integrated Search

Kate Koltunova — Mon, 09 Mar 2026 19:36:14 +0000

I believe that future of search belongs neither to chat alone nor to classic retrieval alone, but to systems that combine conversation, structure, and trust. Lately, many people have been saying that AI has ended the era of search engines and started the era of conversational search. That sounds exciting. […]

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Digital Product Passport (DPP): the “product ID card” Europe is rolling out (and why your PIM should care)

Kate Koltunova — Tue, 24 Feb 2026 14:01:12 +0000

So… what is a DPP? The EU is about to turn “nice-to-have sustainability info” into “must-have product data plumbing”. Let’s keep it simple, practical, and slightly funny — because spreadsheets shouldn’t win. DPP stands for Digital Product Passport. Think of it as a digital identity card for a physical product […]

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Context-Aware Attribute Management: Solving the Hidden Complexity in B2B Product Information Systems

Kate Koltunova — Tue, 26 Aug 2025 20:56:58 +0000

If you’ve ever managed product information for industries like medical devices, industrial equipment, or specialty materials, you’ve likely encountered this frustrating scenario: You need to define “material grade” as an attribute for metal products but suddenly realize that not all material grades apply to all products. For stainless steel components, […]

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RAG-Powered Reasoning AI Developer for Actualog

Kate Koltunova — Wed, 14 May 2025 13:41:08 +0000

Can AI Truly Take Ownership of Code? We set out to build an AI agent capable of acting as a full-fledged software developer — one that could support the real-world migration of Actualog’s PIM solution from .NET 4.6 to .NET 9.0 MVC Core. But we weren’t aiming for a tool […]

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Product Identification Codes in ERP, PIM, and B2B Marketplaces

Kate Koltunova — Wed, 09 Apr 2025 12:37:46 +0000

Composite codes, regional formats, and how item identity shapes supply chains worldwide. Effective product identifiers are crucial for linking data across ERP systems, PIM platforms, and B2B marketplaces. This article explores how various systems (SAP, Oracle, Microsoft Dynamics, 1C, Kingdee, Inspur, etc.) structure and manage product identification codes. We focus […]

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About Asset Administration Shell (AAS) for PIM Professionals

Kate Koltunova — Tue, 11 Mar 2025 21:39:47 +0000

The Story Behind the AAS The concept of the Asset Administration Shell emerged from the broader Industrie 4.0 initiative, which was launched in Germany around 2011 to transform manufacturing via digitalization. As manufacturers and researchers began confronting issues like legacy systems, fragmented data, and interoperability across diverse machines, the need […]

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Evolving Category Templates: Universal Categories vs. Universal Attribute Groups

Kate Koltunova — Fri, 07 Mar 2025 19:58:22 +0000

A Hybrid Model for Advanced Category Template Management. In industrial and technical product information management (PIM), category templates play a crucial role in ensuring accurate and structured product data. Defined in ISO 22745 as Item Identification Guides (IIGs), a category template is a structured list of attributes, logically grouped and […]

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Complexity of Product Categories: A Supplier’s Perspective

Kate Koltunova — Tue, 04 Mar 2025 17:13:20 +0000

Decoding Product Species DNA. Today B2B products span a vast spectrum — from highly specialized industrial parts to materials with countless variations, from unique equipment in emerging category to 3D model. Each category presents distinct challenges in managing product information. How do you organize construction chemicals, where formulations vary by […]

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Categorization and Attribute Extraction in Actualog PIM with .NET 9 and Azure AI

Kate Koltunova — Fri, 14 Feb 2025 16:01:53 +0000

A Proposal from DeepSeek At Actualog PIM, we’re on an eternal quest to tame the chaos of product data. We meticulously craft and continuously refine product templates, also known as Item Identification Guides (IIGs) — structured lists of attributes for each product category. These templates align with ISO 22745, the international […]

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🚧 Hold Tight, Don’t Panic! 🚧

Kate Koltunova — Thu, 10 Oct 2024 09:45:03 +0000

Actualog is currently hitchhiking across the cosmos of code. Our team is hard at work updating the system to incorporate the latest AI magic and .NET 8.0 MVC Core. This means we’re setting sail on a major software upgrade, and, well… it’s complicated. You see, the new AI tools we’re […]

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