Eleanor Dickinson, Author at Campaign Middle East

Dubai Tourism hijacks European airwaves with weather campaign

Eleanor Dickinson — Wed, 25 Jan 2017 08:00:22 +0000

To encourage Europeans to escape their gloomy winter, Dubai Tourism called upon five of the continent’s most famous weather presenters and meteorologists to broadcast their regular shows from a slight change of location. An apparent regular broadcast starts with the hosts bemoaning a dreary forecast of wind, rain and snow from what at first appears […]

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Huawei Middle East holds media pitch

Eleanor Dickinson — Tue, 24 Jan 2017 10:35:35 +0000

Chinese tech giant Huawi has put its regional media planning and buying account out to pitch. The incumbent agency Initiative MENA is pitching for the account, while Zenith and PHD are understood to have been invited to take part. Huawei offers telecom network equipment, IT products, and smart devices in 170 countries. Its creative mandate is […]

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Chrysler moved from MEC to Starcom in the Middle East

Eleanor Dickinson — Mon, 23 Jan 2017 08:30:25 +0000

MEC MENA has lost its account with Fiat Chrysler Automobiles following a global media pitch that saw the account go to Publicis Media in EMEA and Asia-Pacific. The media planning and buying account is now being handled by Starcom in 30 markets. The agency swiped the account from WPP’s Maxus in most of the markets […]

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Ogilvy’s Ronald Howes resigns as Chief Operating Officer

Eleanor Dickinson — Sun, 15 Jan 2017 14:31:37 +0000

The chief operating officer of Memac Ogilvy MENA Ronald Howes has resigned from the company after 11 years. Howes joined the company as managing director of the UAE business in 2005. He was promoted to the newly created role of COO for the MENA region, covering Qatar, Bahrain and Kuwait, as well as the UAE, in […]

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The Year Ahead 2017: Planning

Eleanor Dickinson — Sun, 15 Jan 2017 05:36:25 +0000

Planning frames, reframes and bridges for a world in chaos, writes Jennifer Fischer At the end of the Cold War, the US Army War College introduced a new notion, “VUCA”, to describe how volatile, uncertain, complex and ambiguous the no-longer bilateral world had become. 2016 has been the epitome of VUCA. The news cycle has […]

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The Year Ahead 2017: Digital

Eleanor Dickinson — Wed, 11 Jan 2017 05:10:30 +0000

We’ve heard much digital talk in the past, but 2017 will be when it truly starts to happen, says Ema Linaker I’ve been focused on the power of digital media for more than 12 years, and its promise is clearly continuing to grow. Here in the Middle East, we’re now seeing digital transformation really evolve […]

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Centrepoint ‘Lies’ by Impact BBDO

Eleanor Dickinson — Tue, 10 Jan 2017 10:26:46 +0000

Impact BBDO has returned to the film noir genre with ‘Lies’, the second in an atmospheric two-part series for the fashion brand Centrepoint. Hinged on the same existentialism as the preceding film ‘Sabotage’, the one-minute video follows a suitably well-dressed woman as she walks down an East Berlin-style street as a burning piano falls […]

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PHD holds onto Arla Foods

Eleanor Dickinson — Mon, 09 Jan 2017 10:28:03 +0000

PHD UAE has retained the media planning and buying account for Scandinavian dairy giant Arla Foods following a pitch last month. The Omnicom Media Group agency competed against Mindshare, UM and Carat to retain the regional account, which includes the brands Three Cows, Lurpak and the cream and cheese brand Puck. Arla Foods’ regional marketing director […]

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Google names new MD for the Middle East

Eleanor Dickinson — Mon, 09 Jan 2017 05:31:19 +0000

Google has announced that Lino Cattaruzzi has been appointed as managing director for the Middle East and North Africa. He has more than 20 years of experience in the technology industry, including eight at Google. He joins from Mexico, where he was country director. He led the global strategy team for online media solutions at […]

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Grey Beirut wins global account with Nakhla Tobacco

Eleanor Dickinson — Sun, 08 Jan 2017 13:36:45 +0000

Grey Beirut has won the global advertising account for water pipe tobacco firm Nakhla Tobacco Company. Part of Grey Group MENA, Grey Beirut will orchestrate Nakhla’s brand, trade and consumer marketing initiatives globally. The new account follows a number of other wins for Grey, including Duracell, Daher International Food Company (Difco), the Lebanese cereal manufacturer behind the […]

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