TiVo Blog

Here’s What Fans Actually Want from Their Sports Discovery

TiVo — Fri, 31 Jul 2026 15:28:38 +0000

Sports fans have never had more ways to watch. Fans can choose from live broadcasts, streaming exclusives, regional sports networks, FAST channels, condensed games, replays, highlights and behind-the-scenes content spanning nearly every league and competition in the world. But despite this abundance, one challenge continues to frustrate viewers: finding exactly what they want to watch. [...]

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TiVo Ads and OpenGlass Launch Programmatic Access to the TV Homescreen, Expanding Reach at the Moment of Discovery

TiVo — Wed, 22 Jul 2026 15:12:43 +0000

TiVo Ads, a leader in advanced TV data and advertising solutions, today announced a new partnership with OpenGlass, the first SSP built for advanced CTV advertising, to make premium TV homescreen advertising inventory programmatically available at scale in the U.S. Traditionally, the TV homescreen has operated as a closed environment, making it difficult for buyers to [...]

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What the Croisette is Really Telling Us

TiVo — Mon, 29 Jun 2026 20:21:08 +0000

Cannes Lions is many things. Creative awards. Deal-making. The industry’s annual attempt to take stock. This year, people came with real questions — about data, who controls the TV interface and whether the industry is actually ready for the changes it keeps announcing. We were there. Here’s what we heard. The home screen is prime [...]

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TiVo Channels Expands FAST Offering Across the U.S. and Europe with New Line-Up of Premium Content Partners and Channels

TiVo — Wed, 17 Jun 2026 22:31:46 +0000

New curated selection brings expanded genres, global content, and leading media brands to audiences across North America and Europe TiVo Channels — formerly known as TiVo+ — has rolled out a curated selection of new free ad-supported streaming television (FAST) channels across the United States and key European markets, including the U.K., Germany, Italy, France, [...]

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Celebrating Local Content Heroes: Spotlight on Switzerland

TiVo — Tue, 16 Jun 2026 15:24:41 +0000

Streaming is booming, but greater choice also brings greater complexity. Viewers juggle multiple apps, remotes, and subscriptions just to access the content they love. Because the real magic happens when great content meets a great user experience, our Local Content Heroes series celebrates the partners that make Smart TVs Powered by TiVo feel intuitive, familiar, [...]

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More Choice, More Complexity: Why the Future of TV is About Simplicity and Discovery

TiVo — Mon, 15 Jun 2026 15:18:49 +0000

By Maria Mendoza, VP, Pay TV Sales, TiVo Consumers today have more ways to watch video than ever before. Streaming services continue to multiply, free and ad-supported options are expanding, and content is available across an unprecedented number of platforms and devices. Despite all of this choice, one challenge persists: finding something to watch. According [...]

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TiVo at StreamTV Europe: Why Advertising on the TV OS Matters Now

TiVo — Mon, 18 May 2026 15:17:25 +0000

In April, TiVo traveled to Lisbon for StreamTV Europe, a new event that is set to be one of the most influential gatherings for streaming, platform, and advertising leaders across EMEA. Over three days, the TiVo team connected with broadcasters, streaming platforms, device manufacturers, and ad‑tech innovators—showcasing how TiVo continues to evolve its role at [...]

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Connected TV World Summit Recap: What’s next in Digital Broadcasting

TiVo — Mon, 11 May 2026 16:32:53 +0000

The Connected TV World Summit returned to Kings Place, London, bringing together broadcasters, platform providers and industry leaders to discuss how digital broadcasting is evolving amid consolidation, shifting viewer behavior and intensifying competition for attention. As a sponsor of the event, TiVo debuted the refreshed TiVo Has It campaign look and feel, with a high‑impact [...]

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Celebrating Local Content Heroes: May Spotlight on Poland

TiVo — Fri, 01 May 2026 05:23:48 +0000

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Reach & Frequency Isn’t Broken, But It’s Not Fixed Either

TiVo — Fri, 24 Apr 2026 17:20:27 +0000

At a recent CIMM East panel on reach and frequency, one thing became clear: we’re still far from solving one of advertising’s oldest challenges. Despite the complexity of today’s ecosystem, spanning linear TV, streaming, digital, and beyond — the fundamentals haven’t changed. What has changed is the scale of fragmentation. And with that, the difficulty [...]

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Where Does the CTV Journey Really Begin? Key Takeaways from Advertising Week Europe

TiVo — Thu, 09 Apr 2026 17:10:22 +0000

The connected TV (CTV) ecosystem continues to evolve at pace, and with that evolution comes increasing complexity. At a recent panel at Advertising Week Europe, leaders from across advertising, media, and platform ecosystems came together to explore one central question: where does the CTV journey really begin? A few key themes stood out from the [...]

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Advertising, Rebuilt for How People Actually Watch TV

TiVo — Wed, 01 Apr 2026 23:07:09 +0000

At IAB NewFronts, one thing was clear: CTV continues to grow, but the way advertising is planned hasn’t fully caught up with how people actually watch TV. Today, much of that investment is concentrated within a few ecosystems, creating the illusion of scale while the same households are reached repeatedly. At the same time, millions [...]

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The Screen Before The Stream

TiVo — Tue, 31 Mar 2026 21:03:35 +0000

At Convergent TV World, Craig Chinn, senior vice president of global advertising sales at TiVo Ads, shared insights from our latest research, “Understanding the CTV Home Screen’s Role Across the Full Funnel,” exploring where the viewer journey truly begins. And the answer is shifting. For years, the industry has anchored itself around content — ads [...]

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TiVo at OTT Question Time Live 2026: Powering the UK’s Shift to IP-Only and Connected TV Growth

TiVo — Fri, 20 Mar 2026 15:07:39 +0000

At the end of January, TiVo joined industry leaders in London for OTT Question Time Live 2026, with our senior vice president of global sales and revenue taking to the stage twice to discuss the future of television in the UK with his peers. Across both sessions, the message was clear: collaboration is the engine driving the next decade of TV innovation. Here’s a full recap [...]

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Celebrating Local Content Heroes: February Spotlight on Germany

TiVo — Mon, 09 Feb 2026 17:09:00 +0000

Streaming is booming, but with more choice, it also brings complexity. Viewers often juggle multiple apps, remote controls, and subscriptions to find the content they love. Because real magic happens when great content meets great user experience, our Local Content Heroes series celebrates the partners that make Smart TVs Powered by TiVo feel simply intuitive, familiar, and [...]

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A New Chapter for Pay TV: Flexibility, Personalization, and the Future of Viewing

TiVo — Wed, 04 Feb 2026 16:34:10 +0000

By Tim Angel, VP of Global Customer Success, TiVo The Pay TV market is shifting quickly, as rising content costs, changing viewing habits, and a new wave of sports fragmentation push providers to rethink their identities. In conversations with industry leaders and partners, it’s evident that Pay TV can no longer be defined only as [...]

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Celebrating Local Content Heroes: January Spotlight on Spain

TiVo — Fri, 23 Jan 2026 16:08:39 +0000

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Celebrating Local Content Heroes: January Spotlight on the UK

TiVo — Tue, 13 Jan 2026 18:40:39 +0000

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Unlocking Audience and Revenue in CTV

TiVo — Tue, 13 Jan 2026 16:17:35 +0000

Connected TV is no longer just an extension of linear; it’s becoming a decision-making environment in its own right. As audiences fragment across AVOD, FAST, BVOD, and SVOD, brands are looking for formats that can deliver both scale and outcomes. Increasingly, that attention is turning to the CTV home screen. The home screen is the first thing viewers [...]

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New Class of Streaming Devices Powered by TiVo earns Freely certification

TiVo — Thu, 11 Dec 2025 06:56:27 +0000

Certification unlocks ISP & Altnet-friendly IPTV experiences that bring UK broadcasters into the home LONDON, UK — 11 December 2025: Today, TiVo, a wholly owned subsidiary of entertainment technology company Xperi Inc. (NYSE: XPER), announced that TiVo OS, the company’s independent media platform, has achieved Freely certification from the platform’s owner and operator Everyone TV, [...]

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Bridging Cultures and Connectivity: Unlocking the Future of Pay TV in Canada

TiVo — Tue, 18 Nov 2025 17:07:49 +0000

By Stéphan Côté, Senior Director, Sales – Head of TiVo Canada & OEM/ODM Business Canada’s TV market is unique in many regards. Geography, cultural nuance and regulation all combine to create a media landscape that looks different from other entertainment markets, like its neighbor to the south. For Pay TV providers looking to shape their place in [...]

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Inside the UK’s Video Revolution: Key Findings from TiVo’s Q2 2025 Report

TiVo — Tue, 04 Nov 2025 16:18:02 +0000

The way UK audiences watch video has reached a tipping point. Viewers are blending platforms, mixing broadcast with streaming and rewriting what “watching TV” means. In this environment, loyalty is fragile, attention is fragmented and agility is everything. The challenge for providers is clear: adapt to how audiences actually watch — or risk losing them [...]

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From AI to Audience: Key Takeaways from Advertising Week New York 2025

TiVo — Mon, 20 Oct 2025 19:52:28 +0000

It was great to reconnect with so many of our partners, clients, and industry peers at Advertising Week New York 2025. The conversations were bold, the energy was high, and one thing was clear — the convergence of content, commerce, and data continues to accelerate. Below are a few key takeaways and reflections on where [...]

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Why Great Advertising Is Actually Great Content

TiVo — Tue, 14 Oct 2025 21:03:27 +0000

By Craig Chinn, SVP, Advertising Sales, Americas This year at Advertising Week New York, I had the privilege of moderating a conversation that brought together some of the brightest minds in media and advertising — Brad Quinn (KERV.ai), Rick Welch (Minerva.io, CleanTap.ai), and Jeanine Skaats (Spark Foundry)— to explore what truly defines great advertising today. [...]

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Highlights from TiVo’s Q2 2025 Report: Discovery, Loyalty & the New Home Screen

TiVo — Wed, 08 Oct 2025 18:54:12 +0000

An entertainment landscape in flux The way consumers watch video is changing faster than ever. Choice is exploding, viewer loyalty is becoming harder to earn, and the home screen is transforming into the most valuable real estate in entertainment. These changes present both challenges and opportunities. On one hand, fragmentation makes it harder for audiences [...]

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Metadata in Motion: Redefining TV Measurement

TiVo — Wed, 24 Sep 2025 15:21:46 +0000

By Fariba Zamaniyan, Global VP, Data Monetization, TiVo The media industry is undergoing seismic shifts. Traditional measurement methods, held as the gold standard, have shown cracks. In today’s fragmented, multi-touch ecosystem, that simply isn’t good enough. At the recent Metadata in Motion session at the CIMM Summit 2025, I spoke with Joanna Drews, Co-founder & [...]

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HyphaMetrics to Integrate TiVo’s Metadata to Create Cross-Platform Standard for Digital Media Consumption Measurement

TiVo — Thu, 11 Sep 2025 15:17:54 +0000

HyphaMetric’s industry-leading media measurement technology will include TiVo’s comprehensive metadata to drive a more interoperable understanding of consumer behavior across platforms New York, New York, September 11, 2025 – Today HyphaMetrics (Hypha), a next-generation Data-as-a-Service company transforming how media consumption is measured, announced the addition of TiVo’s comprehensive and industry-leading schedule metadata to the UNIeVista(™) [...]

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Beyond ‘Good Enough’: How Personalization, Search & Recommendations Are Evolving

TiVo — Mon, 08 Sep 2025 15:51:53 +0000

We’ve seen how using a “good enough” solution for personalization, search and recommendations (S&R) is limiting and potentially damaging to the viewer’s user experience. And we’ve discussed how solutions that allow for continuous change and optimization lead to more robust engagement and lower churn rates. Now let’s take a deeper look into the different types [...]

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Reimagining the User Experience: Unlocking Hidden Value for LATAM Pay TV Providers

TiVo — Thu, 28 Aug 2025 18:48:20 +0000

By Christine Otto, Director of Sales, Latin America, TiVo In an era defined by choice, it’s not content that’s scarce – it’s attention. For Pay TV providers in Latin America navigating a complex media ecosystem of streaming platforms, social video and mobile-first audiences, the path forward isn’t simply more programming. It’s smarter access to content. [...]

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The Path to Effective Personalization, Search and Recommendations

TiVo — Wed, 27 Aug 2025 15:45:26 +0000

We previously covered the pitfalls of taking a simplistic, “good enough” approach to personalization, search and recommendations. However, choosing an advanced solution is only a step toward achieving more effective results. Below we continue the conversation by highlighting both the importance of proper implementation as well as the continuous optimization efforts required for successful engagement [...]

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Why ‘Good Enough’ isn’t Enough for Personalization, Search, and Recommendations

TiVo — Mon, 18 Aug 2025 15:19:23 +0000

For platforms delivering video experiences, personalization needs to be a constantly evolving feature. If a platform is not continually tweaking and optimizing, they’re losing out to others who are. Yet too many platforms do settle for ‘good enough’ solutions with limited flexibility for personalization, search, and recommendations. In the coming weeks we’ll explore the pitfalls [...]

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What the Modern Viewer Really Wants — and How to Deliver It

TiVo — Fri, 15 Aug 2025 16:27:53 +0000

Today’s TV viewers are more informed and connected than ever before, relying on broadband to navigate a world of apps, devices and endless content choices. As broadband consumer behavior trends continue to shift, industry players must understand and adapt to the expectations, preferences and habits of their audience. By aligning their services, bundles and messaging [...]

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4 Challenges BSPs Must Solve to Own the Customer Experience

TiVo — Wed, 30 Jul 2025 15:35:39 +0000

As competition continues to intensify, the challenges for broadband service providers (BSPs) are becoming increasingly complex. Among the most critical hurdles are eroding customer loyalty and perceived value, high churn rates, limited customer touchpoints for value-added services, and maintaining visibility in a fragmented content world. Overcoming these four challenges requires strategic innovation and the adoption [...]

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Why Relevance Is CTV’s Real Currency

TiVo — Thu, 24 Jul 2025 18:02:56 +0000

By Nathan Brown, Director, Advertising Sales, CTV, TiVo At this year’s Digiday CTV Advertising Strategies event, one takeaway was crystal clear: CTV isn’t just competing for impressions – it’s competing for attention. And if brands want to win, they’ll need to bring more than just reach to the table. They’ll need relevance, context, and experience [...]

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How White-Label Platforms Fast-Track Entertainment Success

TiVo — Wed, 09 Jul 2025 15:40:11 +0000

In today’s competitive market, broadband service providers (BSPs) face the dual challenge of meeting escalating consumer expectations for on-demand entertainment while also finding innovative ways to monetize these services. The strategic incorporation of white-labeled video platforms for broadband providers offers a compelling solution that not only accelerates time to market but also enhances brand presence [...]

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Postcard from Cannes Lions: Trust, Data and the Future of CTV

TiVo — Thu, 26 Jun 2025 17:46:36 +0000

This year’s Cannes Lions felt less like a festival of fleeting creative brilliance and more like a summit for the future of media. Amidst the rosé and industry chatter, one message rang clear: connected TV (CTV) is the main event – and it’s getting complicated. At the heart of the week’s biggest conversations? Standardization, trust, [...]

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Advertisers, Don’t Pull the Plug on Linear TV

TiVo — Wed, 11 Jun 2025 15:01:22 +0000

By Nathan Brown, Director, Advertising Sales, CTV, TiVo For years, the advertising world has been stuck in a binary debate: Connected TV versus linear. Which is better? Which is dying? Which deserves your media dollars? But that framing is increasingly outdated. The real question isn’t CTV or linear — it’s how we plan and [...]

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Reclaiming Relevance: Two Strategic Priorities for Pay TV Operators in the Streaming Era

TiVo — Tue, 03 Jun 2025 15:12:27 +0000

By Bill Routt, SVP, Head of Global Sales, TiVo The future of pay TV has been debated for years. Meanwhile, streaming has rapidly become the dominant model for video consumption. Disaggregated content, especially in sports, has shifted consumer expectations – and the traditional cable bundle no longer meets them. Pay TV isn’t dead though. But [...]

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TiVo’s Video Trends Report Finds TV Viewers Are Spending Less, Watching Smarter

TiVo — Tue, 20 May 2025 15:07:47 +0000

The TiVo Q4 2024 Video Trends Report reveals shifts in viewer behavior, presenting both challenges and new opportunities for entertainment providers. Understanding and responding to these video trends is key to thriving in an ever-changing industry driven by technological advancements, evolving business models and content innovation. Here are some key takeaways: Embracing the era of [...]

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How TiVo’s Independent Approach is Transforming the Advertising Ecosystem Across Screens

TiVo — Tue, 20 May 2025 15:06:29 +0000

In a rapidly evolving TV landscape, TiVo stands out as one of the few truly independent media platforms, offering unique solutions for both TVs and in-car entertainment systems. Chris Kleinschmidt, VP of EMEA Advertising Sales at TiVo, talked to The Media Leader and shared valuable insights on how TiVo is reshaping the advertising ecosystem—offering a [...]

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4 Powerful Trends Shaping the Future of TV Advertising

TiVo — Mon, 12 May 2025 20:11:52 +0000

We’re entering a new chapter in connected TV and streaming where viewers are no longer just consumers — they’re curators of their own experiences. The TiVo Q4 2024 Video Trends Report offers a fresh look at what today’s audiences want: more control, less clutter and better ways to discover and engage with content.   What emerges [...]

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Top 3 Trends Shaping the Future for Pay TV Operators and ISPs

TiVo — Fri, 09 May 2025 16:56:57 +0000

As pay TV operators and internet service providers (ISPs) navigate a rapidly evolving video consumption landscape, understanding current trends is crucial for maintaining a competitive advantage and enhancing user engagement. The latest insights from the TiVo Q4 2024 Video Trends Report reveal significant patterns and shifts in viewer behavior that can inform strategic decisions. Three [...]

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PLUTO TV HAS YOUR MISSION — IF YOU CHOOSE TO ACCEPT IT

TiVo — Thu, 01 May 2025 18:34:56 +0000

The countdown is on — Mission: Impossible – The Final Reckoning hits theaters May 23. But before you see Ethan Hunt defy gravity (again), Pluto TV has your back with a full throttle Mission: Impossible marathon. Our friends at Pluto TV have lined up the first five Mission: Impossible films — all streaming for free. [...]

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Bridging Complexity with Clarity: Rethinking CTV Planning in the Age of Data Overload

TiVo — Mon, 28 Apr 2025 15:50:35 +0000

By Fariba Zamaniyan, Global Vice President of Data Monetization, TiVo I recently had the chance to speak at the CIMM East conference, where I joined a panel “Why Audience Insights are Crucial for Improved Planning When it Comes to CTV”. What started as a conversation about data and targeting quickly spiraled into something much bigger: [...]

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Home Screen Takeover: Why Everyone Wants to Own a CTV Operating System

TiVo — Fri, 25 Apr 2025 15:28:34 +0000

The battle to own Connected TV (CTV) operating systems is quietly becoming one of the most significant shifts in modern media. As content discovery, data, and advertising meet on the smart TV home screen, owning the operating system is no longer a back-end technicality — it’s a strategic power play. In a world of endless [...]

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Navigating the New Frontier of TV Operating Systems: Insights from the Connected TV World Summit

TiVo — Tue, 22 Apr 2025 15:27:18 +0000

TV operating systems (TV OS) are reshaping the landscape of television, driving innovation in content delivery, customer experience (CX), and advertising. At the 2025 Connected TV World Summit in London Colin Dixon, founder and chief analyst at nScreenMedia, lead a panel of experts featuring Gabriel Cosgrave from TiVo, Teresa Lopez from WhaleTV, and Sally Nelson [...]

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How to Leverage Smart TVs for More Effective TV Advertising

TiVo — Tue, 08 Apr 2025 15:56:23 +0000

As TV consumption rapidly evolves, advertisers face a important challenge: staying ahead of the curve in an ever-changing landscape. With U.S. viewers increasingly embracing streaming platforms, businesses should rethink traditional advertising strategies and focus on where the audience truly is. TiVo’s latest Smart TV Nation: Key Streaming Trends Report reveals compelling insights into how U.S. [...]

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Connected TV: Growing It, Using It, and Proving It

TiVo — Tue, 08 Apr 2025 15:54:01 +0000

Connected TV (CTV) is offering brands an opportunity to engage with fragmented audiences, especially younger, digitally-native viewers. However, the shift to CTV brings several challenges. To fully embrace CTV, brands must navigate budget allocation issues, enhance measurement techniques, and ensure ads do not disrupt the viewer experience. Key Opportunities and Challenges in CTV Advertising The [...]

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MAX on TiVo: Must-See Movies and Series in April

TiVo — Tue, 01 Apr 2025 15:19:13 +0000

Max is bringing big premieres, gripping dramas, and edge-of-your-seat thrillers this month. Whether you’re in the mood for a mind-bending new movie or the return of a fan-favorite series, TiVo makes it easy to find and stream it all. A24 film Y2K on 4/4: In the hours before the century changes, two high school students crash a [...]

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The Future of TV: Insights from TV Gatekeepers at OTT Question Time Live 2025

TiVo — Fri, 21 Mar 2025 15:25:42 +0000

The OTT Question Time Live 2025 conference in London was bustling with activity as industry leaders gathered to discuss the future of OTT and TV advertising. The Content Gatekeepers panel featured Gabriel Cosgrave from TiVo, Fahad Durrani from Google TV, Hilary Goldsmith from Nexxen, and Rose Hulse from ScreenHits TV. They provided a deep dive into the latest trends and innovations shaping the industry. TiVo’s Commitment [...]

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