25 Years of AA Salt
2025 marks a proud milestone for AA Salt – our 25th anniversary of providing specialist gritting and snow clearing services across the UK.
A message from our Managing Director Ben Tanner:
What started as a local operation and soon expanded nationwide, as our commitment to customer service and excellence helped build a reputation that travelled beyond our local region.
In 2006, my father, the founder and primary director of the business, sadly passed away. My mother, Nikki, stepped up to run the business from our home office, all while raising my sister and me and navigating her new reality.
Against these odds, not only did the company stay afloat, but with her direction and values, it continued to grow year on year. That early resilience shaped our identity and the values we are built on and still operate towards today:
S – Service driven; we never give up, always striving to improve
A – Always there; we’re proud to support the loyal customers who built the company alongside us
L – Loyal and skilled; our team is the backbone of our business and we make sure they know it
T – Together; we show up, every time, for each other and you.
As the business continued to grow, Nikki was joined by her new husband Mark, who brought invaluable business expertise. Together, they continued to grow AA Salt. And in 2019 we were proud to win the Family Business of the Year Award from Hereford and Worcester Chamber of Commerce. I started helping out at weekends while still in school, learning from the ground up. As the winters rolled by (even during the Beast from the East!) my passion for the business only grew stronger.
Fast forward to 2020, just in time for the COVID-19 pandemic, I stepped into the role of Managing Director. By then AA Salt had grown into a national operation, with a wide client base and dozens of employees, who I knew closely as family, friends and loyal colleagues.
I proudly accepted the challenge of leading AA Salt with the goal of ensuring that it remains something my family and all involved can be proud of, not just today but for the next 25 years. I carry our values with me and invest my time and resources into the business and our employees with the hope that it will be something my children can be just as proud of in its 50th year.
To mark our quarter-century, the AA Salt team is committing to 25 acts of kindness in 2025. From charity golf days and sponsored walks to community garden projects and more, we’ve been giving back to the communities that’ve supported us, sharing our success, and helping those in need. We will be sharing our journey with you along the way.
Finally, I want to say a huge thank you…
To our loyal clients, many of you have been with us for years.
To our staff, a unique and dedicated group who make every winter easy and are a joy to work with.
To our subcontractors, who support us year after year in the most extreme circumstances.
Here’s to 25 years of grit, growth and gratitude.
Ben