Race day might be the moment supporters have been training for, but great event fundraising starts much earlier. We spoke to Breast Cancer Now about the approach that helped turn more runners into active fundraisers long before they reached the starting line.
For Great North Run 2026, Breast Cancer Now focused on one simple goal: help supporters start fundraising as early as possible and keep them engaged throughout their journey. By prioritising fundraising page creation, timely support, and consistent communications, they created a strong fundraising campaign from the moment of sign-up.
Here’s how they did it and what other charities can learn from their approach.
Start your Great North Run 2027 campaign
Early fundraising leads to more money raised! Check out new tools and resources to support your 2027 Great North Run campaign.
Why early page creation mattered most
For Breast Cancer Now, a key moment was when someone had just signed up.
Rather than waiting until training was underway, the team encouraged supporters to create their fundraising pages as early as possible. Every communication reinforced the importance of getting started quickly and making fundraising part of the event journey from day one.
Early page creation gives supporters more time to:
- Share their story
- Reach friends, family, and colleagues
- Build confidence as fundraisers
- Generate momentum before race day
- Receive support and coaching from the charity
The team recognised that every extra week with a live fundraising page created more opportunities for donations and meaningful supporter engagement.
This approach aligns with a principle many successful event fundraising campaigns share: fundraisers who begin earlier typically have more time to activate their networks and reach their targets.
Building a stewardship journey that kept supporters engaged
Creating a fundraising page was only the first step.
Once participants registered, Breast Cancer Now focused on delivering a consistent supporter journey throughout the campaign. Rather than relying on occasional updates, the charity planned communications around key fundraising milestones.
Supporters received practical advice, encouragement, and fundraising inspiration at different stages of their journey.
Immediately after sign-up
Fundraisers received guidance on:
- Creating their fundraising page
- Personalising their story
- Making the first ask
- Sharing their page with supporters
During the campaign
Communications focused on:
- Celebrating fundraising milestones
- Sharing cause-related impact stories
- Providing fundraising ideas
- Motivating supporters who hadn’t yet reached their goals
In the final weeks
Every bit of communication had a clear purpose and a clear next step. Supporters received reminders, “last-minute” fundraising prompts, and examples of successful fundraising activity from other participants.
And by tailoring support to where fundraisers were in their journey, the charity helped supporters feel connected to both the event and the cause they were raising money for, especially as event day was approaching.
Top Tip
Don’t underestimate the power of a phone call. Breast Cancer Now found that stewardship calls and a good luck call before race day helped strengthen supporter relationships and often coincided with fundraising spikes.
Supporting runners right up to race day
The final few weeks can be a critical period for fundraising activity. Rather than assuming supporters would naturally increase their efforts, the charity actively encouraged fundraisers to make the most of the remaining time by:
- Sharing last-minute fundraising ideas
- Highlighting stories demonstrating the impact of donations
- Celebrating fundraising achievements
- Encouraging runners to share training updates with their supporters
- Reminding participants how their fundraising would support the charity’s mission
All this contributed to bigger fundraising totals, as well as a more confident community of supporters who felt supported throughout the entire experience.
Three lessons other charities can take away
The strongest results are often built long before participants reach the starting line. Here are three lessons other event fundraising teams can apply to their own campaigns.
1. Encourage fundraising page creation immediately. The sooner supporters create their pages, the sooner they can begin fundraising. Building page creation into early communications helps create momentum and gives supporters more opportunities to reach donors.
2. Create a structured stewardship journey. Supporters need more than a welcome email. Regular, purposeful communications help fundraisers stay motivated, maintain momentum, and feel connected to the cause they’re supporting.
3. Don’t wait until race day to drive results. Successful event fundraising is built through consistent engagement over time. A well-planned campaign creates opportunities for supporters to fundraise throughout the journey, not just in the final days before the event.
The most successful Great North Run fundraising campaigns begin months before race day. Whether you’re focused on increasing fundraising page creation, improving fundraiser activation, or strengthening your supporter stewardship, JustGiving has the tools and resources to help your team raise more.
Help more supporters start fundraising sooner
Explore tools, resources, and expert guidance designed specifically for Great North Run fundraising team.
JustGiving’s October 2026 release brings major new updates, including integrated event registration and fundraising, contactless donation capabilities, and better donor completion rates through a simpler journey.
For more than two decades, JustGiving has helped charities turn generosity into action, while constantly evolving the fundraising experience. Whether you wear every fundraising hat at your charity or specialise in a particular area, our latest updates are designed to make your fundraising simpler, smoother, and more connected.
Here’s what’s new.
Integrated event registration and JustGiving fundraising with GivePanel Events
GivePanel Events brings registration, JustGiving fundraising, and supporter communications together in one connected platform.
For many teams, event registration and fundraising live in separate systems. That often means extra admin, duplicate data and time spent piecing together the full supporter picture.
Now you can…
- Set up and customise fundraising events in 30 minutes or less
- Automatically create JustGiving Fundraising Pages for registrants
- Build fully-customised registration forms for any type of event
- Track registration and fundraising data side-by-side
- Keep supporters engaged with automated communications throughout their journey
As Ellen Whelan, Junior Challenge Events Manager at Cure Parkinson’s, puts it, “It’s helped us easily collect registration fees and get JustGiving pages set up automatically, without having to chase any fundraisers.”
Bring your event registration and JustGiving fundraising together.
Discover how GivePanel Events helps you save time and raise more. See how it works.
Toucan JustGiving enables you and your supporters to get contactless donations with just your phone (for free)
Toucan JustGiving is already helping charities collect secure, contactless donations using just their phones, for free. And now, individual fundraisers can use it too!
Here’s how the free version works for your supporters and your team:
- Download the free Toucan JustGiving app
- Create your account in a few minutes
- Connect any JustGiving Fundraising Page, Campaign Page, or Charity Page
- Start collecting free, secure, contactless donations from anyone, with just a tap of their phone
Get the free Toucan JustGiving app
Download for Apple (App Store) | Download for Android (Google Play Store)
And if your charity’s using the free app but looking for more controlled campaigns, check out the pay-as-you-go model for customised donation amounts, real-time reporting dashboards, and more.
Help more donors complete their JustGiving donation
We’ve also been improving the donation experience.
Our refreshed Gift Aid page helps donors understand exactly how much more their gift could be worth to your charity. A simple example like, “your £10 becomes £12.50” helps make that impact feel more real and immediate.
Plus, to help donors can see where they’re at in the giving journey, we’ve added a progress indicator during checkout.
The launch of GivePanel Events means charities can benefit from event registration and JustGiving fundraising in one place, leading to:
- Less admin work for charity event fundraising teams
- More registrants creating Fundraising Pages
- Event registration and fundraising reporting in one place
Whether you’re planning your next event or supporting your fundraiser community, these updates are all designed to help you move faster and achieve more (while spending less time on admin). We can’t wait to see what you do with them!
Explore GivePanel Events
GivePanel Events was built with charities in the UK to help solve the most common event fundraising challenges.
See how charities like charities like Brain Tumour Research, Cure Parkinson’s, and Make-A-Wish UK are spending less time on admin and more time raising money.
One of the best feelings is watching your event fundraising target hit 100%. And one of the best ways to get there is building real relationships with your fundraisers.
Strong relationships lead to more engagement, memorable experiences, and ultimately, long-term loyalty for your cause. Champion Fundraising founder Davinia Batley shares a few simple but brilliant event fundraising stewardship ideas that won’t drain your budget.
Event fundraising stewardship ideas at a glance
– Have regular personal conversations
– Celebrate fundraising milestones
– Build a community around your cause
– Create a fundraiser buddy system
– Host regular fundraiser meetups
– Create meaning moments before event day
– Make event day memorable
What is event fundraising stewardship?
Event fundraising stewardship is the process of supporting and engaging fundraisers before, during, and after an event. Strong stewardship helps people feel valued, stay motivated, and build a lasting connection with your charity.
1. Personal conversations are powerful
Emails work well for big updates. But personal phone calls build real relationships. Try spending just five minutes every two weeks to call your participants. Listen to their personal stories, check on their physical progress. Share helpful training, fundraising, and nutrition tips too!
2. Celebrate your supporters’ milestones
Celebrate their very first donation on JustGiving or their longest run before tapering! This simple act shows them that you care about every step of their hard work (because they do). Learn how to find your inactive fundraisers in your JustGiving Reports to see who might need a bit of extra support (requires Grow plan).
Check out our £2,000 donation giveaway
Fundraising for London Marathon? Our latest incentive gives fundraisers the chance to win £2,000 every single month through race day.
Check it out →
3. Build your community around your cause
Marathon training takes a long time and can feel lonely. Bring your fundraisers together by giving your group a fun and memorable team name. Bonus points for also turning it into a hashtag, for example Muscular Dystrophy UK’s London Marathon #TeamOrange.
For more London Marathon and event fundraising planning advice, see our London Marathon fundraising guide.
4. Create a fundraiser buddy system
Set up a buddy system to match experienced fundraisers with beginners, to make sure they feel supported and connected. Match first timers with someone who’s taken part before, and encourage them to check in regularly, share ideas, and celebrate their wins together.
5. Host regular fundraiser meetups
Coordinate regular in-person or virtual meetups to give participants a space to celebrate wins and share advice. This can also help keep them connected (or reconnect them) with your charity’s mission.
If you can do multiple sessions, stick to a clear focus like event fundraising tips, training advice, and race-day prep, to avoid the extra overwhelm for fundraisers.
6. Create meaningful moments before event day
Create special moments in the lead-up to event day by mailing your fundraisers thank-you letters written by your charity’s team or beneficiaries.
Then add an EXTRA-personal touch by sharing good luck video messages. It’s a perfect final touch before the big event!
7. Make event day memorable
Going 26 miles is TOUGH. To keep spirits high during the actual race, create your own signs and bring blank cardboard signs and bright markers so others can too. Make event day even more special by asking your runners’ loved ones to join your official cheering spots.
Key takeaway
Great event fundraising stewardship doesn’t require a large budget. Personal communication, community-building, milestone recognition, and meaningful support can help marathon fundraisers raise more money and build a stronger connection with your charity.
Your event fundraising email marketing programme, done for you!
Get our full set of pre-written email templates + bonus planning tools to help raise more money at every stage of your campaign.
JustGiving is giving away £14,000 in donations to London Marathon 2027 fundraisers.
From September to December 2026, one fundraiser every month will win a £2,000 bonus donation for their chosen charity.
To qualify, they just need:
- A JustGiving Fundraising Page for London Marathon 2027
- To get one donation on their JustGiving page
One donation = one entry!
Early fundraising helps fundraisers raise more money overall. And since London Marathon Activation Month starts on 1 September, now’s the perfect time to get your team started.
How can we help our London Marathon 2027 fundraisers enter the giveaway?
Tell them about the giveaway. Just copy and paste the message below, add your charity’s Fundraising Link, and share with your fundraisers via email and social:
GIVEAWAY STARTS 1 SEPT
Copy & paste
Starting September 1, just get one donation on your JustGiving page to be in the running.
Are you fundraising for us in London Marathon 2027? JustGiving’s giving out a £2,000 bonus donation every month until January!
Starting September 1, just get one donation on your JustGiving page to be in the running.
Every donation counts as an entry so create your page today: {your charity’s Fundraising Link}
What happens after December?
The giveaway doesn’t stop there!
From January to March, fundraisers can still enter to win a £2,000 bonus donation every month, this time just by logging a fitness activity on their page.
On top of that, London Marathon fundraisers who connect their fitness app to their page raise 37% more on average!
This is a great incentive to keep them active, motivated, and fundraising right through training season! Learn how to engage and inspire your fundraisers with our proven activation strategies.
Join 37,000 fundraising pros
Get the pro tips, expert research, and real-world examples charities are using to succeed right now, straight to your inbox.
Note: voting is now closed.
The JustGiving Awards spotlight the world’s most incredible people: those raising money to creating meaningful change.
This year, we chose just 16 finalists from a whopping 15,000 nominees. And they’ve got some of the most powerful you’ll ever read.
How voting works
As always, you can vote through the official 2026 JustGiving Awards voting form. But you can vote on social too!
Every finalist will have their own social media post on JustGiving channels designated to collect their votes. Every Like, Comment, Share, or Save on these official posts will count as a vote for that finalist.
Note: voting is now closed.
Didn’t see your nominee shown as a finalist? Every fundraiser deserves recognition, so we’ve created special achievement certificates to celebrate their incredible impact, even if they’re not a finalist. Share this page with your nominees to let them know they’re certified Fundraising Legends!
The power of your vote in the 2026 JustGiving Awards
2026 JustGiving Awards Finalists were nominated across four categories: Social for Good, Mind Over Miles, Outstanding Commitment, and Rising Star. And every single one achieved something extraordinary.
Your vote is your opportunity to help recognise and celebrate the people who turned adversity into action, inspired communities, and made a real, lasting difference for the causes they care about.
And for the winners? We make sure they get the celebration they deserve…read about the once-in-a-lifetime experiences awarded to last year’s winners!
Meet some of the incredible fundraisers
The stories behind your 2026 JustGiving Awards finalists are as diverse as the causes they support. Here are just a few:
Ellie Thompson transformed personal loss into purpose by creating Billy’s Battalion, to raise money for childhood brain tumour research.
George Romer-Lee took on a 12-hour drum-a-thon to raise money in memory of his childhood friend Lizzie.
Father-and-son team George and Josh cycled 18,000 miles around the world, setting three Guinness World Records in the process.
Mary Lamb and her pup Sheldon turned her life-changing diagnosis into a mission to give back, raising money over a series of unique fundraising challenges.
We won’t give away the rest: meet the 2026 finalists
The 2026 JustGiving Awards
The best fundraising opportunities often happen in the moment. Discover a new way to turn everyday conversations, events, and community connections into simple contactless donations.
At JustGiving, we’ve spent more than two decades helping charities adapt to the way people choose to give, from online fundraising to mobile donations and beyond. Today, contactless giving is a growing part of that journey, with 50% of UK adults using mobile contactless payments at least once a month.
That’s why we’re excited to introduce Toucan JustGiving, a tap-to-pay app from Toucan Giving that transforms a compatible smartphone into a contactless donation device. Whether you’re fundraising at an event, meeting supporters in the community, or running a campaign in person, Toucan JustGiving makes it easier to accept donations wherever generosity happens.
Let’s take a closer look.
Collect donations wherever your supporters are
Discover how Toucan JustGiving helps you bring online and in-person fundraising together. Learn more about Toucan JustGiving.
A new way to collect donations in person
Fundraising opportunities don’t always happen behind a desk. They happen at events, in town centres, at community gatherings, and during everyday conversations with supporters.
Toucan JustGiving lets charities accept contactless donations directly through a compatible smartphone, with no additional hardware required. Simply connect your JustGiving account, create a campaign, and start collecting donations in person.
Better still, donations are reported and paid out alongside your existing JustGiving income, making it easier to keep track of fundraising activity in one place.
One app, two ways to fundraise
Toucan JustGiving is designed for both charities and fundraisers.
Charities can create multiple campaigns, add branding, set suggested donation amounts, and generate QR codes that staff or volunteers can share. This gives teams flexibility to support different fundraising activities from a single platform.
Fundraisers can connect the app to a JustGiving Fundraising Page or Campaign Page and collect donations face to face. Every tap contributes towards their fundraising total, helping supporters act on their generosity there and then.
Need a dedicated donation device? We’ve got that covered
Every fundraising conversation has the potential to become a donation.
For charities that want a permanent fundraising point, Toucan Giving also offers a dedicated contactless donation terminal. And while stocks last, eligible JustGiving charities can claim a Toucan Giving contactless donation terminal free for 12 months!
Each terminal…
- Arrives ready to use
- Connects directly to your JustGiving account
- Includes Gift Aid capture
- Pays donations out alongside your existing JustGiving income.
It’s a simple solution for venues, reception areas, charity shops, events, and other fixed fundraising locations. Use Toucan JustGiving when your team is out and about, and use a terminal wherever you have a permanent donation point.
GET STARTED
Claim your free terminal
For a limited time, your charity can try a contactless donation terminal, completely free for 12 months.
Looking to grow your digital fundraising skills without the cost? This is the opportunity you have been waiting for.
Digital fundraising continues to be a top priority for charities, yet many teams still feel under-equipped to deliver their best work.
So after another year of success, the Digital Learning Grant is back for 2026! This tried and tested programme from Fundraising Everywhere will help 250 fundraisers grow their digital skills and deliver stronger campaigns.
And it’s fully funded by JustGiving, which means it’s 100% free for you!
Apply for the Digital Learning Grant →
What do I get?
A BIG knowledge and skill boost in digital fundraising, leadership, email marketing, accessibility, and many more areas critical to modern fundraising. It’s perfect for if you have an important fundraising campaign on the horizon.
Successful applicants get access to:
- A curated series of digital strategy and innovation workshops
- Tailored 1:1 coaching to support your specific goals
- 1,000+ on-demand courses covering everything from social media to CRM
- A community of fundraisers sharing ideas, challenges, and results
And, of course, your certificate of completion to recognise your progress and show off to your team!
You’ll get the results too
- 74% growth in digital innovation
- 54% growth in data-driven decision-making
- 47% growth in event fundraising
- 42% improvement in email marketing
Impressive, right?! Swipe through to see what past graduates said 
The Digital Learning Grant 2026 is your chance to build the skills, confidence, and support network you need to take your fundraising and career to the next level.
Apply before 12 Sept.
Grow your skills and confidence with the free programme built for fundraising professionals.
The last few months have brought some of our most exciting updates yet…here’s what’s new and what it means for your fundraising.
Back in April, we rolled out some amazing updates designed to make fundraising easier to start and manage. Since then, we’ve been focused on something even bigger: helping fundraisers succeed right when their page goes live, then long after.
Here’s what’s new, including one of our biggest announcements yet.
Introducing Hope: your supporters’ AI Fundraising Coach
Hope is our biggest step forward in helping fundraisers succeed: an AI-assisted coaching experience built directly into the JustGiving Fundraiser Dashboard (currently in Beta).
Hope gives fundraisers practical, personalised guidance when they need it most, helping them build stronger pages, share their story with confidence, and keep momentum going throughout their fundraising journey.
How it works
Hope starts with a short set of structured questions to understand each fundraiser’s goal, audience and confidence level.
Once that intent is clear, AI-assisted coaching kicks in, combining those answers with page details to suggest tailored next steps, from improving their story to creating share messages and supporter updates.
With Hope, you can count on the exact same gold-standard security, compliance, and privacy you already trust from JustGiving.
And Hope’s impact is clear: more fundraisers are already taking actions helping them reach their goal: they’re raising more money and their fundraising confidence is growing even bigger!
New emails to help keep the fundraising momentum
Keeping fundraisers motivated over time is one of charities’ biggest challenges.
We’re testing a new email series designed to help fundraisers back into action when their activity slows down. Each message features personalised content based on their page activity and fundraising progress to boost motivation and help them raise more for your cause.
New resources to help you start fundraising faster
We’ve added new resources to help charities get set up, plan ahead and make the most of big event moments.
Make the most of your JustGiving account
If you’re new to JustGiving, or want a refresher on the essentials, our Getting Started on JustGiving webinar walks through the key steps charities can take to start fundraising with confidence.
Get £5 starter donations for London Marathon fundraisers
For London Marathon 2027, we’re giving away a £5 donation to the first 5,000 pages created from 1 July 2026 for the Saturday and Sunday London Marathon 2027 events.
It’s a great reason to encourage your runners to create their Fundraising Pages early, so share the news with your London Marathon supporters and help them get off to a strong start. Get the message you can share with your fundraisers.
Smash your London Marathon fundraising from start to finish
And to help charities get ready earlier, our updated guide to London Marathon 2027 brings together practical planning advice, campaign page tips, activation ideas and fresh strategies for keeping runners engaged through race day.
Together, these resources are designed to give you, your team, and your fundraisers the tools they need to start strong and raise more.
Get your fundraisers an extra £5
Everyone who creates a London Marathon Fundraising Page gets a free £5 donation, on us. Limited to the first 5,000.
More than 15,000 London Marathon Fundraising Pages are created to support good causes on JustGiving every year. And again, we see how early momentum is one of the biggest drivers of success.
Starting today, everyone who creates a Fundraising Page on JustGiving for London Marathon 2027 gets a £5 donation, on us! It’s that simple!
We only have 5,000 to give away, so tell your fundraisers about it now: if they get the donation, that means it goes to your cause!
Get your fundraisers an extra £5 donation
Copy, add your details, and share with your fundraisers via email and social:
Are you fundraising for us in London Marathon 2027? Help us raise more money for {your mission, campaign, or project} with a head start from JustGiving!
Create your Fundraising Page now and get a £5 bonus donation: {your charity’s Fundraising Link}
More resources to grow your London Marathon fundraising
- Get the JustGiving Guide to London Marathon 2027
- Create your charity’s London Marathon 2027 Campaign Page
- Find your Campaign Page’s Fundraising Link
- Best ways to steward and support your London Marathon fundraisers
Charities have run hundreds of event fundraising campaigns in the past year. And it turns out the high performers like North London Hospice, Diabetes UK, and Scope are all doing the same things. Here’s the first one.
Make everything as simple as possible
This is the real difference-maker. Your fundraisers are excited, but they’re busy juggling work and life, and need you to guide them. That could be as simple as:
- Make applying as easy as tapping one button and filling out one short form.
- Send a welcome email walking them through making their Fundraising Page.
- Give them ready-to-use content so they know how to ask for donations.
The easier you make it, the more likely they’ll actually do it!
Endometriosis UK and Prostate Cancer Research send new fundraisers an email welcome pack with information about their campaign, best-practice fundraising tips, and ways to connect with the charity’s team.
Use the right communication at the right moment
One of the fastest-growing activities we see from charities reaching their target is lots more communication.
Successful charities don’t wait for fundraising to “naturally” pick up. They’re proactive and use every opportunity to connect and build the relationship, right from the start.
And what’s even better is that strong communication can compound. Checking in early during the campaign builds confidence. Ongoing support keeps everything moving. And post-event communication increases the chances they’ll raise money for you again!
Barnardo’s sends a segmented stewardship journey to their fundraisers over 15 months.
Scope sent fundraisers a card and a KitKat at Christmas, reminding them to “take a break”.
Spinal Research hosts a post-event meetup at a local pub to meet and congratulate their fundraisers after a massive effort.
Motivate more fundraising with incentives
Nearly every charity we hear from says offering fundraisers incentives has helped raise more for their cause. Charities say the incentives that work best are usually tied to their fundraisers’ target.
Diabetes UK asks fundraisers to raise £800 by December and £1,500 by February for a free charity-branded kit.
North London Hospice asks fundraisers to raise at least 75% of their target for a free 7-day pass to a local gym.
Crohn’s & Colitis UK awards the person who raises the most money during their campaign an exclusive vest to wear on race day.
It’s clear the key right now is simplicity, communication, and incentives, And the right emails make all three a lot easier!
Get the templates helping charity teams succeed
From the first “welcome” to the post-event “congrats”! Get our full set of 16 event fundraising email templates, updated, expanded, and 100% free.
London Marathon 2027 will span two days for the first time ever, and our updated guide has everything your charity needs to plan earlier, raise more, and make the most of every moment.
London Marathon is the UK charity sector’s biggest fundraising moment: JustGiving fundraisers raised an astonishing £44 million in 2026, with donations still coming in.
Now we’re on the road to 2027, and it’s going to be bigger than ever.
For the first time, London Marathon 2027 will span two days: Saturday 24 April and Sunday 25 April. That’s a bigger fundraising opportunity for your charity, and a more complex one. Getting your planning right has never mattered more.
So whether you’ve got places for both days or are supporting a one-day team of ballot runners, this is your complete playbook for a high-performing London Marathon 2027 weekend on JustGiving. Download it for free now.
Get your free guide
Your playbook for a standout London Marathon 2027 fundraising campaign.
What’s inside the guide?
This is your end-to-end roadmap for fundraising success, built around the unique demands of the first-ever two-day London Marathon. Inside, you’ll learn how to:
- Create an amazing, branded Campaign Page designed for your charity’s one or two-day London Marathon Campaign.
- Plan effectively across both race days with a proven fundraising timeline to see what to do, and when.
- Streamline your application and onboarding processes.
- Grow page creation and activation earlier (when it has the biggest impact).
- Raise more at every stage, from pre‑Christmas momentum to the race‑day surge.
- Deliver standout stewardship that supports long‑term retention.
Plus, real examples of successful campaigns and stewardship from charities like yours.
What’s new in the 2027 guide?
London Marathon fundraisers consistently choose JustGiving as their platform of choice. And with 2027 bringing one of the biggest changes in the event’s history, here’s what’s new in this year’s guide…
- Detailed instructions and recommendations for leveraging Campaign Pages for a two-day London Marathon campaign.
- Updated London Marathon insights and performance benchmarks.
- Enhanced guidance on growing page creation, activation, and value across two exciting days.
- New tools for charities including pre-written email templates, social templates, exclusive JustGiving-funded incentives, and dedicated supporter journeys.
- Fresh Campaign Page inspiration from leading London Marathon charities.
Everything you need to make the most of the biggest London Marathon yet!
Success is built early…start now!
A successful London Marathon campaign is built through early planning and doing the right things at the right time. Get the updated guide now to build your best London Marathon yet.
Get your free guide
London Marathon’s happening across two exciting days in 2027. Get your free playbook for a standout fundraising campaign.
Please note: figures quoted relate to fundraising activity on JustGiving only and include Gift Aid. JustGiving is one of many fundraising platforms that people can choose from when fundraising for events such as the London Marathon.
]]>Today, we’re announcing a new partnership with Run South London, giving your charity exclusive access to one of 2027’s most exciting new fundraising events.
Get ready, London…something big is coming.
Run South London is London’s newest half marathon, launching in Merton in March 2027. And it’s set to become one of London’s most exciting mass participation events!
In our 2026 Event Fundraising Snapshot, charities said one of the keys to success is choosing the right events. So we’re thrilled to partner with Run South London to bring you exactly this kind of opportunity: a high-growth event where you get in now, and reap the rewards later.
Skip to:
‣ What you get with your package
‣ How to access charity packages now
What you get with your package
In partnership with Merton Council, Run South London is put on by The Great Run Company: the trusted team behind the AJ Bell Great North Run, AJ Bell Great Manchester Run, and other iconic events. And it’s the kind of run that’ll get all your fundraisers telling their friends to join too.
The half marathon route spans Morden, Wimbledon, and Mitcham, and weaves through iconic sporting locations and vibrant local communities.
Certain charity packages can give your charity top preference by getting access to:
- A featured placement in the event’s registration flow
- Inclusion in Run South London’s emails
- Listing on the Run South London website
- A cheer space for your charity on the course
Exclusive headline charity and bespoke opportunities are available too (but extremely limited)!
Whether your supporters are first-timers, experienced runners, or taking on a challenge in memory of someone special, Run South London gives them a powerful reason to get moving. Check out charity package options.
How you can get in now
Charities that plan events further in advance often see stronger runner engagement and more consistent fundraising outcomes.
Join the buzzing crowds, inspiring atmosphere, and start planning for the perfect event to rally your community behind your cause!
Explore charity packages
1
Download the brochure to see package options and details.
2
Pick a package and contact us with your information and desired number of places.