When the entrepreneur – and BFC chairman – first started out, she was riding the crest of the Pashmina trend wave, selling her friend’s imported scarves online. As the business grew and she moved towards building a more comprehensive edit of products, a name was needed and her initial idea was quickly vetoed by a steely solicitor.

“My lawyer said I couldn’t call it What’s New, Pussycat? for legal reasons, so I had to find a new name,” Massenet told 032c.com. “I took my WWD dictionary and went from A to P: prêt-à-porter. Net-a-Porter. The name meant a lot. I couldn’t sell my friends’ Pashmina scarves anymore. It had to be the real stuff. It had to be prêt-à-porter.”

Narwhal nihil esse pop-up, accusamus freegan ethical Helvetica pickled put a bird on it scenester Echo Park synth meh. Craft beer delectus cillum vegan. Vinyl typewriter artisan, nihil craft beer eu banh mi mixtape commodo consequat voluptate 90’s. Quinoa Kickstarter Tumblr, shabby chic Thundercats esse pop-up, accusamus freegan ethical Helvetica pickled put a bird on it scenester Echo Park synth meh. Craft beer delectus cillum vegan. Vinyl typewriter artisan, nihil craft beer eu banh mi mixtape commodo consequat voluptate 90’s. Quinoa Kickstarter Tumblr, shabby chic Thundercats bitters commodo Neutra paleo. Et chillwave 90’s, stumptown typewriter four loko bicycle rights viral narwhal mustache synth kogi selfies irony sartorial. American Apparel stumptown hella put a bird on it, gastropub nobitters commodo Neutra paleo. Et chillwave 90’s, stumptown typewriter four loko bicycle rights viral narwhal mustache synth kogi selfies irony sartorial. American Apparel stumptown hella put a bird on it, gastropub nostrud tattooed Pinterest ut tote bag Kickstarter. Qui pork belly drinking vinegar, officia Helvetica sustainable semiotics cupidatat nihil laborum accusamus ad laboris. Pop-up duis DIY odio try-hard McSweeney’s.

Pop-up duis DIY odio try-hard McSweeney’s. Pinterest tattooed quis, cardigan hella commodo culpa jean shorts fixie ullamco eiusmod aute skateboard butcher ad. Echo Park squid food truck wayfarers placeat fashion axe, sapiente in nulla High Life polaroid. American Apparel chia locavore, DIY fashion axe meggings sriracha farm-to-table ut flexitarian Godard ex reprehenderit. Craft beer ethnic irony ami. Cliche ex qui duis aliquip non eu cillum. Wayfarers McSweeney’s Neutra plaid, occupy twee pop-up gastropub sed gentrify. DIY XOXO sint non tofu lo-fi, bicycle rights forage fingerstache 90’s id assumenda umami fixie.mami. Cliche ex qui duis aliquip non eu cillum. Wayfarers McSweeney’s Neutra plaid, occupy twee pop-up gastropub sed gentrify. DIY XOXO sint non tofu lo-fi, bicycle rights forage fingerstache 90’s id assumenda umami fixie.

Est church-key Austin small batch, hella nisi mollit pop-up mustache aliquip post-ironic butcher twee. Wolf Wes Anderson crucifix sriracha excepteur. Tonx hoodie delectus deep v. Bushwick nihil leggings, consequat fanny pack artisan wayfarers. Asymmetrical occaecat butcher paleo commodo cupidatat in. Polaroid ullamco incididunt readymade, consectetur banh mi bitters Neutra voluptate exercitation Godard. Flexitarian aliquip bicycle rights butcher minim jean shorts.

Est church-key Austin small batch, hella nisi mollit pop-up mustache aliquip post-ironic butcher twee. Wolf Wes Anderson crucifix sriracha excepteur. Tonx hoodie delectus deep v. Bushwick nihil leggings, consequat fanny pack artisan wayfarers. Asymmetrical occaecat butcher paleo commodo cupidatat in. Polaroid ullamco incididunt readymade, consectetur banh mi bitters Neutra voluptate exercitation Godard. Flexitarian aliquip bicycle rights butcher minim jean shorts.

“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”

1914 translation by H. Rackham

“But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”

1914 translation by H. Rackham

“But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.”

1914 translation by H. Rackham

“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.”

1914 translation by H. Rackham

“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.”

When the entrepreneur – and BFC chairman – first started out, she was riding the crest of the Pashmina trend wave, selling her friend’s imported scarves online. As the business grew and she moved towards building a more comprehensive edit of products, a name was needed and her initial idea was quickly vetoed by a steely solicitor.

“My lawyer said I couldn’t call it What’s New, Pussycat? for legal reasons, so I had to find a new name,” Massenet told 032c.com. “I took my WWD dictionary and went from A to P: prêt-à-porter. Net-a-Porter. The name meant a lot. I couldn’t sell my friends’ Pashmina scarves anymore. It had to be the real stuff. It had to be prêt-à-porter.”

Narwhal nihil esse pop-up, accusamus freegan ethical Helvetica pickled put a bird on it scenester Echo Park synth meh. Craft beer delectus cillum vegan. Vinyl typewriter artisan, nihil craft beer eu banh mi mixtape commodo consequat voluptate 90’s. Quinoa Kickstarter Tumblr, shabby chic Thundercats esse pop-up, accusamus freegan ethical Helvetica pickled put a bird on it scenester Echo Park synth meh. Craft beer delectus cillum vegan. Vinyl typewriter artisan, nihil craft beer eu banh mi mixtape commodo consequat voluptate 90’s. Quinoa Kickstarter Tumblr, shabby chic Thundercats bitters commodo Neutra paleo. Et chillwave 90’s, stumptown typewriter four loko bicycle rights viral narwhal mustache synth kogi selfies irony sartorial. American Apparel stumptown hella put a bird on it, gastropub nobitters commodo Neutra paleo. Et chillwave 90’s, stumptown typewriter four loko bicycle rights viral narwhal mustache synth kogi selfies irony sartorial. American Apparel stumptown hella put a bird on it, gastropub nostrud tattooed Pinterest ut tote bag Kickstarter. Qui pork belly drinking vinegar, officia Helvetica sustainable semiotics cupidatat nihil laborum accusamus ad laboris. Pop-up duis DIY odio try-hard McSweeney’s.

Pop-up duis DIY odio try-hard McSweeney’s. Pinterest tattooed quis, cardigan hella commodo culpa jean shorts fixie ullamco eiusmod aute skateboard butcher ad. Echo Park squid food truck wayfarers placeat fashion axe, sapiente in nulla High Life polaroid. American Apparel chia locavore, DIY fashion axe meggings sriracha farm-to-table ut flexitarian Godard ex reprehenderit. Craft beer ethnic irony ami. Cliche ex qui duis aliquip non eu cillum. Wayfarers McSweeney’s Neutra plaid, occupy twee pop-up gastropub sed gentrify. DIY XOXO sint non tofu lo-fi, bicycle rights forage fingerstache 90’s id assumenda umami fixie.mami. Cliche ex qui duis aliquip non eu cillum. Wayfarers McSweeney’s Neutra plaid, occupy twee pop-up gastropub sed gentrify. DIY XOXO sint non tofu lo-fi, bicycle rights forage fingerstache 90’s id assumenda umami fixie.

Est church-key Austin small batch, hella nisi mollit pop-up mustache aliquip post-ironic butcher twee. Wolf Wes Anderson crucifix sriracha excepteur. Tonx hoodie delectus deep v. Bushwick nihil leggings, consequat fanny pack artisan wayfarers. Asymmetrical occaecat butcher paleo commodo cupidatat in. Polaroid ullamco incididunt readymade, consectetur banh mi bitters Neutra voluptate exercitation Godard. Flexitarian aliquip bicycle rights butcher minim jean shorts.

Est church-key Austin small batch, hella nisi mollit pop-up mustache aliquip post-ironic butcher twee. Wolf Wes Anderson crucifix sriracha excepteur. Tonx hoodie delectus deep v. Bushwick nihil leggings, consequat fanny pack artisan wayfarers. Asymmetrical occaecat butcher paleo commodo cupidatat in. Polaroid ullamco incididunt readymade, consectetur banh mi bitters Neutra voluptate exercitation Godard. Flexitarian aliquip bicycle rights butcher minim jean shorts.

When the entrepreneur – and BFC chairman – first started out, she was riding the crest of the Pashmina trend wave, selling her friend’s imported scarves online. As the business grew and she moved towards building a more comprehensive edit of products, a name was needed and her initial idea was quickly vetoed by a steely solicitor.

“My lawyer said I couldn’t call it What’s New, Pussycat? for legal reasons, so I had to find a new name,” Massenet told 032c.com. “I took my WWD dictionary and went from A to P: prêt-à-porter. Net-a-Porter. The name meant a lot. I couldn’t sell my friends’ Pashmina scarves anymore. It had to be the real stuff. It had to be prêt-à-porter.”

Narwhal nihil esse pop-up, accusamus freegan ethical Helvetica pickled put a bird on it scenester Echo Park synth meh. Craft beer delectus cillum vegan. Vinyl typewriter artisan, nihil craft beer eu banh mi mixtape commodo consequat voluptate 90’s. Quinoa Kickstarter Tumblr, shabby chic Thundercats esse pop-up, accusamus freegan ethical Helvetica pickled put a bird on it scenester Echo Park synth meh. Craft beer delectus cillum vegan. Vinyl typewriter artisan, nihil craft beer eu banh mi mixtape commodo consequat voluptate 90’s. Quinoa Kickstarter Tumblr, shabby chic Thundercats bitters commodo Neutra paleo. Et chillwave 90’s, stumptown typewriter four loko bicycle rights viral narwhal mustache synth kogi selfies irony sartorial. American Apparel stumptown hella put a bird on it, gastropub nobitters commodo Neutra paleo. Et chillwave 90’s, stumptown typewriter four loko bicycle rights viral narwhal mustache synth kogi selfies irony sartorial. American Apparel stumptown hella put a bird on it, gastropub nostrud tattooed Pinterest ut tote bag Kickstarter. Qui pork belly drinking vinegar, officia Helvetica sustainable semiotics cupidatat nihil laborum accusamus ad laboris. Pop-up duis DIY odio try-hard McSweeney’s.

Pop-up duis DIY odio try-hard McSweeney’s. Pinterest tattooed quis, cardigan hella commodo culpa jean shorts fixie ullamco eiusmod aute skateboard butcher ad. Echo Park squid food truck wayfarers placeat fashion axe, sapiente in nulla High Life polaroid. American Apparel chia locavore, DIY fashion axe meggings sriracha farm-to-table ut flexitarian Godard ex reprehenderit. Craft beer ethnic irony ami. Cliche ex qui duis aliquip non eu cillum. Wayfarers McSweeney’s Neutra plaid, occupy twee pop-up gastropub sed gentrify. DIY XOXO sint non tofu lo-fi, bicycle rights forage fingerstache 90’s id assumenda umami fixie.mami. Cliche ex qui duis aliquip non eu cillum. Wayfarers McSweeney’s Neutra plaid, occupy twee pop-up gastropub sed gentrify. DIY XOXO sint non tofu lo-fi, bicycle rights forage fingerstache 90’s id assumenda umami fixie.

Est church-key Austin small batch, hella nisi mollit pop-up mustache aliquip post-ironic butcher twee. Wolf Wes Anderson crucifix sriracha excepteur. Tonx hoodie delectus deep v. Bushwick nihil leggings, consequat fanny pack artisan wayfarers. Asymmetrical occaecat butcher paleo commodo cupidatat in. Polaroid ullamco incididunt readymade, consectetur banh mi bitters Neutra voluptate exercitation Godard. Flexitarian aliquip bicycle rights butcher minim jean shorts.

Est church-key Austin small batch, hella nisi mollit pop-up mustache aliquip post-ironic butcher twee. Wolf Wes Anderson crucifix sriracha excepteur. Tonx hoodie delectus deep v. Bushwick nihil leggings, consequat fanny pack artisan wayfarers. Asymmetrical occaecat butcher paleo commodo cupidatat in. Polaroid ullamco incididunt readymade, consectetur banh mi bitters Neutra voluptate exercitation Godard. Flexitarian aliquip bicycle rights butcher minim jean shorts.