Comments for Bill Prettyman

Comment on Print Industry Strategies for Second Half of the Year by unbroken

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Comment on Print Business Results with the Domino Theory by Melissa Sienicki

Melissa Sienicki — Fri, 04 Sep 2015 17:52:46 +0000

What if knocking down said dominoes involves other co-workers? Do you do a strategy session, dividing up tasks to knock a domino down? Or does each person take a domino, helping to level one after the other through cooperation and collaboration? Thank you, as always, Bill for a great read!

Comment on Print Industry Strategies for Second Half of the Year by Melissa Sienicki

Melissa Sienicki — Mon, 20 Jul 2015 17:26:42 +0000

This is brilliant, Bill! It is so helpful to have a step-by-step process written out so that we can review our year so far, and then move forward with the rest of it to the best of our ability. Thank you.

Comment on The Value of Creativity in Business and the Print Industry by Melissa Sienicki

Melissa Sienicki — Fri, 12 Jun 2015 14:48:12 +0000

In a world where everyone seems to be shouting into the abyss for attention, it’s important to utilize creativity to set your company apart. Encourage the members of your company to share their creative minds, and don’t be afraid to test different ways in which to use that creativity. It will definitely benefit you in the long run. Thanks, Bill!

Comment on Culture: The Print Industry Leader’s Best Growth Opportunity by Melissa Sienicki

Melissa Sienicki — Fri, 05 Jun 2015 16:18:03 +0000

“If you want your team members to treat customers a certain way, then you must have that discussion. You can’t take for granted that everyone has the same philosophy.” This is spot-on. Just because you establish a vision does not mean that everyone interprets that vision the exact same way. It has to be discussed and laid out in a way that everyone can follow it. Thank you, Bill!

Comment on Why You Should Blog: Reasons for Print Industry Leaders by Bill Prettyman

Bill Prettyman — Tue, 26 May 2015 14:49:38 +0000

Melissa, how true – blogging is a great way to share knowledge and stimulate thought and discussion!

Comment on Why You Should Blog: Reasons for Print Industry Leaders by Melissa Sienicki

Melissa Sienicki — Fri, 22 May 2015 16:05:29 +0000

In my opinion, blogging is all about an exchange of knowledge. It’s great to read other blogs, to learn as much as possible and to start discussions. Writing your own blogs is also a wonderful way of sharing what you’ve learned, and answering the questions of your customers – whether or not they even realize they have such questions. It’s a great way of being a thought leader in your industry, in being a company that is depended on. Thank you, Bill!

Comment on The Lifetime Value of a Customer in the Print Industry by Bill Prettyman

Bill Prettyman — Wed, 13 May 2015 16:47:38 +0000

Melissa, thanks for the comment. Great idea to set up a calendar so we are reminded to reach out to customers regularly.

Comment on The Lifetime Value of a Customer in the Print Industry by Melissa Sienicki

Melissa Sienicki — Thu, 07 May 2015 14:52:17 +0000

Another great read as always, Bill. I really appreciate the way you broke down the calculations for the lifetime value of a customer, and I couldn’t agree more with the importance of surveying customers. It’s best to set up a calendar and reach out to your customers regularly. When it comes to retention, no news is not necessarily good news.

Comment on Prune Your Print Business for Better Efficiencies by Bill Prettyman

Bill Prettyman — Thu, 30 Apr 2015 15:10:58 +0000

Melissa, thanks for your comment. I agree that pruning must take place every few months. It is a constant challenge to prune but I find that if I put it on my calendar it gets done. Happy pruning!