Last Updated on August 26, 2026 There are many factors involved in a student’s decision when it comes to choosing a school to continue their...

The post Five Strategies to Recruit and Retain College Athletes appeared first on Business of College Sports®.

Last Updated on July 27, 2026 College athletics has entered another cycle of stadium and arena construction. UCF broke ground in December 2024 on the...

The post College Athletic Departments Are Adding a New Line to the Facilities Budget: Game-Day Internet appeared first on Business of College Sports®.

Last Updated on July 21, 2026 Betting on college sports has moved out of the shadows and into the spotlight. Since the Supreme Court struck...

The post Sports Betting Is Now a Fixture in College Athletics appeared first on Business of College Sports®.

Last Updated on July 17, 2026 For the first time, college athletes will have the opportunity to earn NIL compensation as part of a neutral-site...

The post Auburn Athletes Will Land NIL Deals to Promote the Aflac Kickoff Game appeared first on Business of College Sports®.

Last Updated on July 17, 2026 The College Sports Commission released a new NIL Data Report with figures current as of July 1, 2026. As...

The post College Sports Commission Releases July 2026 Report on NIL Deals appeared first on Business of College Sports®.

Last Updated on July 7, 2026 When name, image, and likeness rules arrived and the transfer portal opened wide, the conventional wisdom formed quickly and...

The post NIL and the Transfer Portal Were Supposed to Help Offenses. Matt Patricia Found the Defensive Advantage. appeared first on Business of College Sports®.

Last Updated on July 22, 2026 Many college athletes lack the internship or traditional job experience of their peers. However, the NIL era has given...

The post How Athletes Can Incorporate NIL Experience on a Resume appeared first on Business of College Sports®.

Last Updated on June 16, 2026 For most of the modern era, the sponsorship machine behind college football ran on a predictable set of logos....

The post Why College Football Sponsorship Money Is Moving Into a Digital Partner Era appeared first on Business of College Sports®.

Last Updated on June 16, 2026 For years, the money flowing into college football came from a familiar cast of characters. Apparel deals with Nike...

The post How Sportsbook Brands Are Reshaping College Football Sponsorship Revenue appeared first on Business of College Sports®.

College football is increasingly partnering with digital-first sponsors, particularly in crypto wagering.

The post The New Era of Digital Partners Reshaping College Football’s Revenue Map appeared first on Business of College Sports®.