Sometimes, when less is more the stones steal the show!  Today, we’re showing off a pair of custom sapphire earrings.  The ultra-modern setting may look like a bit of a divergence from our normal delicately botanical style, but we’ve kept all our best design sensibilities in tact!

A Corona-Creation

This stunning pair of sparklers was dreamed, designed and created all in the midst of the coronavirus.  They were designed by Ali in her home studio during the shutdown part of this pandemic.  And, they were created in the J’Adorn studio in Catonsville, MD, right after it became safe for Ali to move back in and begin working on-site again.

All the Pretty Details

These sapphire studs, wrapped in 14K white gold, are more than meets the eye.  The larger, royal blue stones are lab grown sapphires.  The smaller, light blue stones are Montana sapphires.  The best thing about that?  Both lab grown and US-mined gemstones are ethically sourced!

*Lab grown & American mined stones are both much more ethical sources than stones mined overseas without the same oversight.  We’re committed to sourcing responsibly whenever we can!*

The Story Behind the Studs

This particular pair of stunning studs was custom designed for a client whose favorite stone is SAPPHIRE.   They hold a special place in her heart.  Her engagement ring is a sapphire, too!

She has always wanted a pair a sapphire studs.  However, she hadn’t considered doing a double stone setting until Designer Ali suggested it!  She especially loved the idea of the ombre effect between the two shades of blue.  And honestly, we’re so happy she trusted us with this design.  We love them.

When she received her earrings, she told us: “They’re the perfect earrings I never knew I always wanted!”

What Would You Design?

Have you been dreaming of a special jewelry piece?  Do you have a favorite stone and want something but you’re not sure what?  At J’Adorn Designs, those are often our favorite projects to work on.  Contact us to have a piece designed just for you!

The post Custom Sapphire Earrings in a Modern Setting appeared first on Custom Jewelry & Bridal Accessories by J'Adorn Designs.

Part 2 of The Prism Collection has arrived in our Jewelry Shop!

Say hello to our newest mini-collection of colorful, delicate jewelry designed to brighten up your summer days!

A few weeks ago we dropped the first part of this collection that focused on bridal wear.  But this installment highlights brightness and color for EVERYDAY wear!

And when it comes to everyday jewelry right now, is there anything more essential than a hoop earring?

We made this delicate hoop earring style in both gold and silver to accommodate all of your wardrobe color choices. Then, we upped the ante by adding gemstone beads: tiny black spinel sparklers on both styles, and a white speckled moonstone or iridescent grey labradorite to complement the metals.

Updates on the Classics

In addition to some dazzling new designs, Part 2 of the Prism Collection includes some updated versions to a couple of our perennial best sellers.

A new setting for druzy

Druzies have long been staples of the J’Adorn Designs jewelry family. Everywhere we go for a pop-up shop, our druzy drops are the must-try style that everyone loves!

Until now, our druzy jewelry has been nearly all wire-wrapped designs. But, as designer Ali has expanded her skillset as a metalsmith, she’s learned new ways to set these gorgeous sparklers. New ways like a bezel setting*, which you can see in our new Turquoise Druzy Necklace!

*A bezel setting is a type of stone setting that looks like a solid “cup” encasing a stone. 

Beautiful Jewelry For Your Everyday
(and the special days, too)

Jewelry is a form of self expression and of love.  It ties us to our past and brings us hope for the future. Who doesn’t have a fond memory of a grandma or great-aunt with a special piece of jewelry?  And, who hasn’t dreamed of passing down an heirloom piece to a beloved daughter, granddaughter or niece?  Jewelry connects us.  Like a PRISM, a single piece of jewelry contains so many layers of meaning, memory and emotion.

Delicate, high quality jewelry doesn’t have to be stuffy.  Prism is a celebration of shades and hues brought to life with the extra details true J’Adorn fans love year after year.  This is just a little taste of what we’re dropping now.

Jump to the online shop for MORE!

The post The Prism Collection, Part 2: New Jewelry Designs for Everyday appeared first on Custom Jewelry & Bridal Accessories by J'Adorn Designs.

Here at J’Adorn, we LOVE a good styled photo shoot.  It’s fun to select just the right piece (or pieces) of jewelry to send off on their adventure.  And then, getting the photos back is like Christmas morning!  It’s always a great (and beautiful) surprise.

This shoot was no exception!  The “untraditional wedding” inspiration, paired with our Crystal Spike Bracelet, is just the breath of fresh air we need right now.  And, HOLY JUMPSUIT!  C’yana looks amazing, super modern, and has got us swooning hard!

Still Ultra-Feminine

When you first imagine a Bride wearing pants, ultra-feminine probably isn’t your go-to image.  Well, think again!  The soft combination of C’yana’s curls, the lush floral bouquet, and the delicate lace give us all the femme-feels.

Scroll through the images below and we DARE you not to imagine yourself rocking a bridal jumpsuit on your big day!  And, while it might not be the exact look you go with, there is lots of dreamy-yet-modern inspiration to be found.

Crystal Spike Bridal Bracelet

Our Crystal Spike (Bridal) Bracelet is a favorite around here.  Classic with an edge is what we like to say.  We’ve put the “Bridal” in parentheses because this bracelet is just begging to be worn again and again after the wedding.  

Ensuring the Perfect Fit

This bracelet features a stunning crystal chunk.  As you can imagine, if worn too loosely, it would spin all around your wrist.  That just won’t do!

This bracelet includes an extender for perfect sizing every time.  Our recommendation is to wear it tight enough that it stays centered on the top of the wrist, so it can be prominently featured in every photo!

Accents Make All The Difference

We created this stunning bracelet with intention.  While the focal point is the big modern raw crystal spike, the accent pieces anchor the bracelet with classic design.

Sparkly cubic zirconia surrounded by golden milgrain sit next to the crystal to give the look a bit of the traditional femininity needed to balance out the edgy-modernness.  And the chain extender on this bracelet is finished with a darling pearl – a nod to the more conventional jewelry choices of brides in the past. While this isn’t your grandmother’s bridal bracelet, it’s certainly one she will fall in love with!

The Team: 

• Ring: Nelson Coleman Jewelers
• Balloon Decor: Jess Albins Events
• Floral Designer: The Rogue Petal Co.
• Groom’s Apparel: Shaw’s Covenant
• Dress Store: Elite Secrets Bridal
• Beauty: Elite Secrets
• Event Planner: Plan Accordingly Events
• Calligrapher: Coffee & Calligraphy
• Crystal Decor: Gdemae
• Bridal Accessories: J’Adorn Designs
• Event Venue: Habitat at Seya
• Photographer: Megapixels Media
• Macrame Decor: Ore + Wool
• Videography: Annan Productions

Featured Jewelry:

• Crystal Spike Bridal Bracelet

As seen in: 

• Bespoke Bride
• Shoot Proof
• Our Love in Color
• Trends Magazine

The post Modern Bridal Style Inspiration with a Bracelet and Jumpsuit appeared first on Custom Jewelry & Bridal Accessories by J'Adorn Designs.

Last week, we teased a little bit about the mini bridal inspired collection dropping soon.  Well, today is the day!  Prism is live and ready to be shopped.  While there are a lot of wedding things you can’t do from home, our jewelry is ready to be shopped and shipped!

Designer Ali has been creating from home during this quarantine, and we’re excited to show you just what she’s been up to.  Welcome to the J’Adorn Family, Prism!  We’re so happy you’re here!

Pretty Vine Earrings

The star of the Prism Mini Collection are our Pretty Vine Earrings.  Thoughtfully designed in a rainbow of color pallets and metal finishing, with a combination to fit most any wedding theme.  Handcrafted with glowing Swarovski pearl drops, freshwater accent pearls and sparkling, prismatic Swarovski crystals, these heirloom quality pieces will be treasured for years to come.

Above, they are pictured in:  Gold & Lavender // Gold & Peach // Gold & Merlot

Something for Everyone

Inspiration for the Prism Mini Collection comes from the way light refracts within a prism, showing a rainbow of colors that are all contained in one singular ray of light.  And just like a prism, this is a capsule collection that has a little something for everyone.  Icy cool tones set in silver keep things crisp and bright.  And, like all our handcrafted wire wrapped jewelry, each Pretty Vine Earring is made with one continuous piece of wire so you’ll never lose a crystal or pearl!

Above, they are pictured in: Blue & Silver // White & Silver // Purple & Silver

Arm Charms

 This collection is designed with the flexibility for mixing and matching.  Whether you’re shopping for coordinating bridesmaids gifts, your own jewelry, rehearsal dinner look, or mother-of-the-bride pieces, the Prism collection brings you options.

Above, our Peach & Gold Pretty Vine Earrings pair effortlessly with our Delicate Link Bracelet in Rainbow.  Wear them as a set, or gift them separately to create a cohesive, but not overly matchy, wedding party look.

Beyond the Big Day

When you’re investing in beautiful wedding day jewelry, you want something that begs to be worn again and again.  Treat yourself, and your best girls, to something special.  Prism is a collection designed to transition seamlessly from Big Day to Every Day.  Our pieces are heirloom quality and made with fine jewelry elements, intended to be worn year after year.  And we know that whenever these pieces are worn again, they’ll carry the memories with them.

Above, the Pretty Vine Earrings in Gold & Lavender are paired with our Freshwater Pearl and Rainbow Beryl Bracelet.  Or, pair with any the Vine earrings wrapped in silver for a bright, effortless look.

Colors for Days

Bright is beautiful.  However, we are loving these darker, richer tones, too.  Stunning for a fall or winter wedding.  Lovely and sophisticated enough for a mother or grandmother’s special gift.  Also, we think these dark elements add dimension when coordinated with the peach and lavender tones in the collection.

Above, our Pretty Vine Earrings in Gold and Merlot are paired with Pink Freshwater Pearl & Garnet Bracelet.

Whether you’re shopping for coordinated bridal party gifts, jewelry for the bride to match her attendants, mother-of-the bride jewelry, rehearsal dinner earrings, or a beautiful bracelet to dress up an outfit, we hope you will see your favorite colors represented in this jewelry collection.

The post Prism Mini Collection is LIVE appeared first on Custom Jewelry & Bridal Accessories by J'Adorn Designs.

White Druzy & Rose Quartz Drops

In both necklace and earrings, as a set or separately, these pieces earn top marks from seniors!  They pack a huge punch of sparkle and make a statement while still holding on to a classic, keep-in-your-jewelry-box-for-years style.  We love the raw beauty of these crystals.

From Maria: “I asked five of my seniors to pick out their favorite pieces and in less than five minutes they responded.  They all loved your pieces!  A few of these were a common pick among all of them, the bracelets especially.” 

Bracelets Galore!

Perfect for stacking, mixing-and-matching, or wearing one at a time for a more focused look, bracelets are a top-trend among grads.  Send them off on their next big adventure with an arm charm or two!  We have a rainbow of styles, colors and metal finishes (silver, gold & rose gold) so you can pick something perfect just for her.

Our bracelets are sure to become a treasured piece in any jewelry collection for years to come.  They are handcrafted with real crystal, gemstone and freshwater pearl elements.

Blue & Aqua Druzy Drop Earrings

No surprises here!  The Class of 2020 is bold and bright, just like these earrings.  A double pop of fun color plus sparkle for days.  We love the way these druzy and gemstone earrings can be dressed up or down to suit just about any occasion.  Flexibility and versatility are the currency these days.  These earrings have it, and so do our Seniors!

Coin Pearl Necklace

We are totally crushing on the way Maria styled our fan-favorite Coin Pearl Necklace.  (insert all the heart eye emojis here!)  The pearl just seems to glow.  This one is set on a delicate rose gold chain, but we’ve also got it in silver and yellow gold.  We’re zero percent surprised Maria’s seniors selected this modern classic.

Champagne Druzy Earrings

These druzy earrings are such an evergreen piece for us here at J’Adorn.  They have been a top choice (and the top of everyone’s wish list) for years!  Classic, neutral, wear-with-anything.  You cannot go wrong with a pair of these stunners.  So much sparkle, so lightweight.  Our Shop Valedictorian for sure!

EXTRA CREDIT

In her email Maria had said, “Also, they all picked the Splash of Blue Tourmaline Necklace that’s sold out! “

Well, with all this extra time at home, Designer Ali discovered all the elements needed to make very limited supply of the Splash of Blue Tourmaline Necklace!  This is was the first piece to sell out from the Harmony Collection, and we are SO EXCITED to welcome her back into the shop.  But, we’re sure she won’t stay long! 

The post 5 Amazing Graduation Gift Ideas – Chosen by Grads Themselves! appeared first on Custom Jewelry & Bridal Accessories by J'Adorn Designs.

We’re trying our best to keep some semblance of normal during these times.  And normal for us means: NEW DESIGNS!  All this extra stay-at-home time has meant more time to create.  And, we’ve got weddings on the brain.

Today, we’re giving you a sneak peek at our intentionally designed bridal collection.  We’ve created a collection of a few of our most coveted styles in a variety of color combinations.  This way, you can coordinate your jewelry with your wedding colors.  Or, you can gift your bridesmaids and mother-of-the-bride-or-groom with timeless pieces they’ll cherish that look cohesive without all being the same.

Pretty Vine Earrings

Now, these are only SOME of the color combinations we’re dropping.  We also have some in silver as well!  What we love about these earrings, and what they all have in common, are a few key elements:

Freshwater pearls, Swarovski crystals, one luminous teardrop Swarovski pearl.  We are seeing a big trend in the desire for pearl jewelry.  Honestly, pearls never go out of style.  But, there are times when they are more in demand than others.  And pairing them with crystals on a vine-shaped setting gives them the perfect modern update.

If you’ve been following J’Adorn Designs for any length of time, we’re sure you’ve recognized our signature wire-wrapped technique in these earrings.  Either sterling silver or 14k gold filled, each piece is hand crafted with one piece of continuous wire.  This ensures you’ll never lose a pearl or stone.  And you’ll never have a rogue wire scratching at your neck!

Using just one piece of wire also allows them to be super lightweight and all-day-wearable.  And the lever back closures mean you can dance the reception away without leaving an earring behind on the dance floor!

Now, lets talk about COLORS and intentional design!  We’ve designed this style in several color combinations that are high on the trend-list for 2020 weddings: wine & gold, French blue, and the eternally elegant white and off white neutral palettes.  Of course, these aren’t the only colors we’re working with… but this is only a sneak peek, after all!

When you’re planning a wedding, and thinking through gifts for bridesmaids and the other important women involved in the big day, variety is so important.  This mini collection is designed to give you OPTIONS that coordinate while still honoring everyone’s individual style.

Our bracelets, crafted with the same pearl and crystal elements, are a lovely compliment to the Pretty Vine Earrings.  They can be worn as a set.  Or, they can be gifted separately and still bring cohesion to your bridal party.

We’ll be releasing more designs are photos soon as we prepare to launch this collection!  But if you’ve fallen in love with anything you’ve seen here in this sneak peek, please contact us!

The post New Bridal Jewelry Sneak Peek appeared first on Custom Jewelry & Bridal Accessories by J'Adorn Designs.

Since spring of 2018, Betsy has been the voice behind the blog and our email campaigns.  She is also mama to an *almost* five year old daughter, Colette.  She has hand selected the TOP FIVE J’Adorn pieces she’d like to receive this Mother’s Day.

Betsy’s style is clean, simple, and focuses on quality classic pieces with a few interesting details.  She is typically drawn to wearing neutral or solid colors and adding interest to her look through a statement necklace, bold lip color or a great bag (her Kate Spade kitty clutch is a frequent go-to).  

Today on the Blog, we’re counting down Betsy’s top Mother’s Day picks.

(If you missed Volume 1 with Jeannette’s Mother’s Day picks, check that out here)

Pick #5: White Druzy Earrings in Gold

Betsy says…

“I have been wearing the J’Adorn champagne and gold druzy earrings for over five years now and they have changed my life.  Like, seriously.  SUCH a wardrobe staple, I don’t know what I did without them.  I would love to have these white druzies for another color option!  White is such a clean look and can be worn in any season and dressed up or down.  I love how sparkly they are.  They make a statement without weighing my ears down.”

Pick #4: Crystal Quartz Bar Necklace

Betsy says…

“I’ve been around J’Adorn for a quite a while now, and I own several pieces.  But, when we’re one the road for pop up shows, my eye is always drawn to this Crystal Bar Necklace.  It’s clean and simple, but big enough to make a statement.  A perfect balance between minimal and WOW.  And, as a Montessori Guide for 2 and 3 year olds, I love that this necklace is bold without being long.  Don’t get me wrong, I love long necklaces!  But, they’re not always the most practical for an early childhood classroom.”

Pick #3: Crystal Spike Bracelet

Betsy says…

“The raw beauty of the crystal spike has always drawn me to this piece.  I used to wear bracelets ALL THE TIME.  And, usually quite a few at once.  But, when I had my daughter, I stopped wearing anything on my wrists because I didn’t want to scratch her sweet baby skin while I was holding her or nursing her.  And, I think I just got out of the habit of wearing bracelets.  Now that Colette is older (and scratches her own skin up by climbing over log piles and whipping around on her scooter like a daredevil), I’m ready to bring some arm candy back into my life.  At this point, a lot of my bracelets are a bit out of style.  I love the geometric vibe of this Crystal Spike Bracelet and the way the delicate filigree and crystal accent pieces soften and add interest to the look.”

Pick #2: Gold Hoop Earrings with Freshwater Pearls

Betsy says…

“These earrings are a little different than what I usually wear.  But, I think it’s important to push your style-boundaries every once in a while.  While the silhouette might be different, the vibe is right up my alley.  I love the thin gold hoop (minimal) and the pop from the coin pearl drop (statement detail).  These would be a really versatile piece I could wear comfortably in the classroom with a casual outfit, but then dress them up for date night or a Saturday at the winery.”

Pick #1: Rough Crystal Spikes Hair Comb

Betsy says…

“HAIR ADORNMENTS: they’re NOT just for brides!  Over my years with J’Adorn, we have seen countless hair adornments find their forever homes with women who are not planning a wedding.  They are beautiful, heirloom quality, and a real treasure.  If you want to talk about elevating a look, THIS is how you do it.  I have drooled over Ali’s hair pieces for what feels like forever.  Pop one of these in for a special night out, for a family photoshoot, for a girls night or to give you a boost of power and confidence at a big-deal work meeting.  All of the J’Adorn hair pieces are stunning, but I’m really crushing on raw crystal right now.”

With Mother’s Day right around the corner, and with Moms working harder than ever this year, we want all of them to get that just-perfect gift!  Hop over to our website and explore our Wishlist feature.  Build your dream jewelry wardrobe, and send it along to whoever will be buying for you this year!

TAKE THE GUESS-WORK OUT OF GIVING!

The post Mother’s Day Jewelry Wishlist: Vol. 2 appeared first on Custom Jewelry & Bridal Accessories by J'Adorn Designs.

Jeannette is our Pinterest Guru, newest team member and a new mom.  She has hand selected the TOP FIVE J’Adorn pieces she’d like to receive this Mother’s Day.

Jeannette’s style is easy-breezy with a fearless love of a bold pop of color to elevate a look.  Whether it’s through makeup, hair styling, or that perfect piece of jewelry to complete a look, Jeannette is casual-with-an-edge.  Her selections are perfect for the mom who balances enjoying & taking care of her children with growing her career, and who prioritizes a night out now and then!

Today on the Blog, we’re counting down Jeannette’s top Mother’s Day picks.

Pick #5: Freshwater Pearl Pendant Necklace in Rose Gold

Jeannette says…

“I love simple and dainty go-to pieces that I know will go with just about any outfit. Blush tones are some of my favorites.  I love that this necklace has a classic look but with some edge from the freshwater pearl. I’ve seen a lot of single pearl necklaces on social media, and I love that this is on trend but with personality.”

Pick #4: Pink Crystal Spike Necklace with Freshwater Pearl Accent in Gold

Jeannette says…

“I love a long necklace –  it is super flattering for most body types.  And, I know I love the look on me because of how it draws the eye vertically, but I especially love how this can really elevate an outfit. This piece with a plain tee, some jeans and wedges are a great date day outfit. I love the delicate pearl along with the natural crystal at the end.”

Pick #3: White Druzy & Rose Quartz Necklace

Jeannette says…

“I love the natural tones with the blush rose quartz and white druzy. This would go with so many outfits. I love that this can be a go-to for travel – for my job I occasionally travel.  And, we visit family often and packing baby stuff means I try to pack light.  I love being able to wear and bring minimal jewelry, but still have nice pieces for going out.  This would be a piece I would grab on any trip for sure and wear frequently.”

Pick #2: Blue & Aqua Druzy Drop Earrings

Jeannette says…

“I love that you can wear these with a black cocktail dress to a wedding as a pop of color.  Or, wear them as a statement piece for a fancy date-night.  I’m all about wearing jewelry that might seem kind of dressy with a more casual look to elevate it and make you feel more put together.  The colors here, and the edgy-ness of the druzy and the amazonite are really eye catching with the gold metal work.”

Pick #1: Gold Hoop Earrings with Emeralds

Jeannette says…

“I am obsessed with these. First of all, I’m a hoop girl. Small dainty hoops, large geometric hoops, I love them. I love that the natural emerald beads are so unique and bring a pop of color to the hoops. As a mom to a 10 month old, the fact that these are light weight- simple and would look great with a ponytail make these a hands down favorite. Again, I’m all about elevating daily outfits but also having pieces that can transition day to night or be worn for a variety of outfits with travel.  So, these would be a wardrobe staple for me.”

With Mother’s Day right around the corner, and with Moms working harder than ever this year, we want all of them to get that just-perfect gift!  Hop over to our website and explore our Wishlist feature.  Build your dream jewelry wardrobe, and send it along to whoever will be buying for you this year!

TAKE THE GUESS-WORK OUT OF GIVING!

The post Mother’s Day Jewelry Wishlist: Vol. 1 appeared first on Custom Jewelry & Bridal Accessories by J'Adorn Designs.

We are excited to announce that we’re growing our team here at J’Adorn Designs!  Jeannette will begin by masterminding our Pinterest marketing.  We’re planning on expanding her role into other aspects of our social media and online presence, like Facebook and Wedding Chicks.

(Wedding Chicks is where we share lots of wedding related inspiration)

Have you been following along with us on Instagram?  If so, you may remember we’ve been on the hunt for someone to help manage our social media marketing effort.  Well, Jeannette is the perfect addition.  Let us introduce her to you!

For starters, tell us a little bit about yourself!

• I always have a hard time with these interview-type questions. I think it’s hard because I’m the MOST basic. I love my starbucks, I love wine. I love true crime podcasts, like you could literally carve me out of a born-in-the-80s-raised-in-the-90s-white-girl-millenial bar of soap.  I’m THAT basic. BUT I don’t think that is BAD it’s just who I am.

• Things I dislike:
  • Heels,
  • Making decisions (now not the HARD decisions but silly ones like what to get for dinner or what movies to see).
  • Game of Thrones (sorry, I don’t! I tried.)
  • When people try really hard to seem deep.
• Things I like:
  • TRIVIA – I am SO good at trivia. I used to play EVERY week at a pizza place when we lived in GA!
  • Red Wine, Pizza, Tacos, Margaritas, Champagne & Baking
  • Disney movies
  • Rewatching The Office and Parks and Rec.
  • Mean Girls
  • Hamilton

What are you most excited about in your new role with J’Adorn Designs?

I’m excited to have a creative outlet like this!  I used to love doing this stuff for my own business and had so much fun with the creative part but didn’t like the other aspects of running my own business so this allows me to do the fun stuff that also includes strategy and is always evolving – the social media!

Also, on a personal note I’ve drooled over J’Adorn Designs for a while.  And now I feel I can justify buying some because I’m supporting my employer!  I’m so bad about buying nice things for myself!  I have to justify it with a need.

What has your career path looked like prior to joining #TeamJAdorn?

I’ve done a little bit of a lot of things! At Roanoke College, I majored in English.  

(sidenote: Jeannette and Betsy went to Roanoke College together, both majoring in English. The girls were one year apart and shared a few classes together and lots of great memories. Check out the photo below!) 

After college, I went directly to grad school where I received my Masters in Education in Higher Ed. I worked in Higher Ed for about 4 years professionally then worked in Title IX, or gender discrimination in education.  Due to funding and the needs of the college they added a new elevated role and cut mine.

I then ran my own online business with fitness/health coaching for a few years. During this time, I learned a lot about online marketing and social media. I found joy in the creativity of creating posts and ran my own podcast for a while, but running your own business is H A R D and just not for me.

I started doing some contract work like teaching English online and doing some social media and marketing for a Realtor.  I then worked in HR for a few months at a SaaS company, and found that I really love working in the software industry!  I now work as a Client Success Specialist and this is my main field but I also love social media and marketing!  I miss having my online blogs and podcasts and this fills that creative gap for me!

What is your most cherished piece of jewelry and why?

Aside from my wedding ring, when my husband and I started trying to have a baby, I had three miscarriages before getting pregnant with my son. During that time, my MIL bought me a stamped angel wing pendant for each loss. During my baby shower for my son, Jensen, she gave me a stamped J pendant. It was such a beautiful full circle moment.  The losses were so hard for me and it was finally real that my son would finally be joining us in a few months.  I wear it every day because it reminds me not just of him, but that life works out, that the hardest parts of our lives can become the most beautiful.

If you were a piece of jewelry, what would be be and why?

Earrings!  They really bring a whole look together.  Whether it’s a stud, or a hoop, or a tassel, they can enhance the best features on your face.  I like to think of myself as a team player who supports others well with recognition and allowing others to take the lead.  But sometimes, I like being the spotlight piece and I feel like earrings are great that way, too!  They can be a statement, or the perfect compliment, or just your every day reliable – that’s me; I have range.

What is your favorite gemstone?

Green sapphire.  It’s the main stone in my engagement ring.  It’s so unique and gorgeous!

How would you describe your personal style?

I’d say it’s a combination of athleisure and classic comfort. I love jeans and a classic tee.  But I love to add a statement piece like a jacket, a necklace, a boot, or bold lip to change it up.  To be honest,  I spend most of my time in yoga pants and cute tennis shoes.

What gets you out of bed in the morning?

It definitely depends! If I have a busy day at work or a big project coming up, those are my favorite days to get going because I love feeling like I’ve made a big contribution and worked really hard to get there. I also am really motivated to get up just knowing I’ll do my best that day whether it’s in a workout or staying in jammies with my son.  I live for little moments and big accomplishments!

The post J’Adorn Welcomes New Social Media Assistant appeared first on Custom Jewelry & Bridal Accessories by J'Adorn Designs.

Today I’m pulling back the veil and showing you my secret weapon for Pinterest marketing!

Between the new content guidelines that Pinterest recently released and my current work-from-home situation due to the coronavirus, I’m happier than ever to have Tailwind in my arsenal of tools to make the most impact marketing my jewelry products online.

Note: This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own. I started using Tailwind long before I decided to become an affiliate. 

To jump right in and see the platform I’m talking about, click here! 

Running a small business can be overwhelming.

When you’re wearing all the hats, time is a precious resource that you can’t spare. That’s why I love using Tailwind to manage my Pinterest posts. It saves me time and effort in writing, posting, and optimizing my pins for maximum impact. They’re constantly rolling out new features, like SmartGuide, to help users get the best results.

I’ve been a faithful user of Tailwind for years, and I can honestly say that it’s been the single best marketing investment I’ve made in my jewelry business. 

Recently, Pinterest changed its content guidelines to prioritize certain types of posts over others. Thankfully, with Tailwind, adjusting to these new rules has been easy to work into my existing Pinterest marketing strategy.

In this blog post, I’m going to tell you how Tailwind has helped me grow my business through Pinterest, and how you can do the same by following the new content guidelines. 

If you remember nothing else from this blog post, I want you to remember these two words:

FRESH CONTENT. 

This is the first and most important change to Pinterest’s content guidelines.

Tailwind’s new content guidelines give priority to FRESH CONTENT above all other content. They also want you to share more of your own content than before.

So, what does “fresh content” mean?

Simply put, fresh content is a new image that has not been shared to Pinterest before. To give its users the most relevant and up-to-date results for their searches (remember, Pinterest is a search engine), fresh content gets first priority.  Fresh content includes images for new blog posts, new pages, new product listings, and new images for existing posts, products, and pages. So, you don’t necessarily have to create a new blog post every time you want to share a pin.

Here are a couple of ideas on how to add fresh content without making new product listings or web pages:

• From your website:
  • Add a new photo to a published product.
  • Then, pin the new image to Pinterest.
  • The new pin links back to your product page, but the new photo counts as fresh content if it hasn’t been seen on Pinterest before. (Added bonus: increased SEO for that product page!)
  • Upload a modeled/lifestyle photo that links back to the product page
• As a direct upload:
  • Rather than adding a new photo to a web page, you can upload the photo directly to Pinterest and manually link to a page.
  • Or, if you don’t have new photos, you can make small changes like adding a text overlay to your existing photos. Save the photo with changes under a new file name, then upload it to Pinterest following the same steps listed above.

This process might sound SUPER time consuming. And, it would be if I was writing and posting all of my pins manually. That’s where Tailwind comes in to make my job easier.

With Tailwind for Pinterest, I can schedule all of my pins ahead of time in a batch session. When I do this, I know I will be getting the best “bang for my buck” in results. I trust them because they’re certified partners with Pinterest (and Instagram!) so I know I’m following the most up-to-date guidelines and their little robots are working their magic to optimize every pin that I send out into the internet. (That’s how I like to imagine computer processes working, anyway!)

The second new content guideline:

Authenticity is King.

Just like Instagram, Pinterest wants us to interact in ways that look more like real life. So, when you’re writing your pin descriptions and choosing which board(s) to pin to, focus on creating an authentic connection with the person on the other side of the screen rather than overtly selling your goods & services.

Here are a few things to keep in mind when you’re creating content for Pinterest, in order to connect more authentically:

• Clickbait is out, especially in titles

• Pinterest is looking at relevancy. So, instead of adding your pin to any board where it could possibly fit, add pins only to boards where they’re truly relevant.

• Questions to consider while writing:

  • How does this answer a question?

  • What problem could this solve that my audience is searching for?

The third new content guideline:

Longer Posting Intervals

As part of their efforts to crack down on spam, Pinterest’s new guidelines recommend posting in wider intervals to avoid being flagged and penalized.

One of the features I’ve always enjoyed as a Tailwind user is the ability to set intervals in posting the same pin to multiple boards. I used to set the interval to “1 day or more” between posting the same pin multiple times. However, now I’ve adapted to the new guidelines and set my interval to “7 days or more.”

This is just one more way that Tailwind is making my life as a creative entrepreneur easier & more streamlined: by taking the guesswork out of determining the best times to pin, and automating my posts to follow the new rules automatically.

Here’s a look at the interval tool from the Tailwind dashboard:

Staying up to date on best practices for social media marketing can be exhausting, and like me, you’ve probably questioned if it’s really worth the time and effort. I get it!

But friends, I’m already seeing the results and I’m here to tell you: fresh content works on Pinterest! Users respond to new Pins and the algorithm loves them, so get ahead of the rest by adapting to these changes now.

This is the first post in our newly revitalized blog series on creative entrepreneurship. If there’s a specific topic you’d like to see us share about in the future, please let us know in the comments!

The post How I’m Growing My Pinterest Within the New Content Guidelines appeared first on Custom Jewelry & Bridal Accessories by J'Adorn Designs.