APEX. The series that explores the beliefs and behaviours that should matter most to your business. Each episode, we take you into the mind of a thought leader to explore one of the 16 Elements that form the basis of customer relationships, so you can see your brand through the eyes of your customer.]]>" /> Advertise with Googlier.com Fri, 31 Oct 2025 22:14:54 +0000 Fri, 31 Oct 2025 22:14:54 +0000 Libsyn RSSgen 1.0 https://www.apexscore.ai/ en https://www.apexscore.ai/ APEX. The series that explores the beliefs and behaviours that should matter most to your business. Each episode, we take you into the mind of a thought leader to explore one of the 16 Elements that form the basis of customer relationships, so you can see your brand through the eyes of your customer.]]> https://static.libsyn.com/p/assets/a/e/9/c/ae9c298ea7692748e5bbc093207a2619/Podcast_Anchor_Visual_FINAL.png APEX false Eryn Chesney echesney@emotiveinc.com APEX. The series that explores the beliefs and behaviours that should matter most to your business. Each episode, we take you into the mind of a thought leader to explore one of the 16 Elements that form the basis of customer relationships, so you can see your brand through the eyes of your customer.]]> episodic no Dependable Wed, 22 Sep 2021 20:25:38 +0000 We chat about why dependability is so important to today's consumer with Julie Cole, Co-Founder and Senior Director of Public Relations at Mabel's Labels.

]]> We chat about why dependability is so important to today's consumer with Julie Cole, Co-Founder and Senior Director of Public Relations at Mabel's Labels.

]]> 33:31 false full Responsive Thu, 26 Aug 2021 14:49:36 +0000 We seek to understand what it means to be a highly responsive organization with Rob Daintree, Director of Marketing Communications at WestJet.

]]> We seek to understand what it means to be a highly responsive organization with Rob Daintree, Director of Marketing Communications at WestJet.

]]> 49:10 false full Respectful Thu, 29 Jul 2021 14:26:27 +0000 We explore the role of respect in the brand-customer relationship with Jason Anderson, SVP, Brand, Marketing & Communications at Cadillac Fairview.

]]> We explore the role of respect in the brand-customer relationship with Jason Anderson, SVP, Brand, Marketing & Communications at Cadillac Fairview.

]]> 37:26 false full Honest Wed, 14 Jul 2021 11:54:37 +0000 We talk about the need for honest and transparent marketing from brands with the courageous Erica Ehm, Founder of YMC.ca.

]]> We talk about the need for honest and transparent marketing from brands with the courageous Erica Ehm, Founder of YMC.ca.

]]> 44:03 false full Distinct Wed, 07 Jul 2021 12:40:39 +0000 We break down why certain brands feel distinct to consumers with Chris Kneeland, Co-Founder and CEO of Cult Collective.

]]> We break down why certain brands feel distinct to consumers with Chris Kneeland, Co-Founder and CEO of Cult Collective.

]]> 54:50 false full Involved Wed, 30 Jun 2021 12:58:59 +0000 We delve into the need for sincere corporate social responsibility with Paul Klein, Founder and CEO of Impakt.

]]> We delve into the need for sincere corporate social responsibility with Paul Klein, Founder and CEO of Impakt.

]]> 43:18 false full Relatable Wed, 23 Jun 2021 16:54:32 +0000 We dive into the impact of relatability with the Godfather of Influence, Dr. Robert Cialdini.

]]> We dive into the impact of relatability with the Godfather of Influence, Dr. Robert Cialdini.

]]> 47:46 false full Joyful Wed, 16 Jun 2021 11:33:17 +0000 We chat about the emotion of joy and why people seek it out with Elizabeth Dunn, happiness researcher and professor at University of British Columbia.

]]> We chat about the emotion of joy and why people seek it out with Elizabeth Dunn, happiness researcher and professor at University of British Columbia.

]]> 34:18 false 1 5 full Predictable Wed, 09 Jun 2021 00:17:00 +0000 We discuss the power of predictability with Alex Bodman, VP, Global Executive Creative Director at Spotify.

]]> We discuss the power of predictability with Alex Bodman, VP, Global Executive Creative Director at Spotify.

]]> 51:58 false full Principled Wed, 02 Jun 2021 14:34:11 +0000 We explore what being a principled brand means with Emilie Pageau-Bisson, Director of Brand Marketing at Pomeroy Lodging.

]]> We explore what being a principled brand means with Emilie Pageau-Bisson, Director of Brand Marketing at Pomeroy Lodging.

]]> 32:40 false full Empathetic Wed, 26 May 2021 10:17:58 +0000 We discuss the effects of empathy with David Pizarro, Professor of Psychology at Cornell University.

]]> We discuss the effects of empathy with David Pizarro, Professor of Psychology at Cornell University.

]]> 53:12 false full Uncomplicated Wed, 19 May 2021 01:31:19 +0000 We talk about the importance of simplicity with Leidy Klotz, author of Subtract: The Untapped Science of Less.

]]> We talk about the importance of simplicity with Leidy Klotz, author of Subtract: The Untapped Science of Less.

]]> 36:40 false full