beloved brands

The Secret for How to Build a Beloved Brand: 5 Essential Elements

Mon, 29 Jun 2026 16:09:38 +0000

Most brands settle for being liked. The few that win figure out how to build a beloved brand, the kind of brand consumers feel something for and keep buying even when a cheaper option sits right beside it on the shelf. Getting there means learning to build brand loyalty on purpose, shaping every step of […]

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The Media Planning Process: Six Questions to Build a Media Plan That Moves Consumers

Mon, 01 Jun 2026 14:22:48 +0000

Most media plans start with a channel list. A stronger media plan starts with the consumer and works its way toward the channels. The media planning process is the strategic work of deciding how, when, and where to reach your consumer so your message moves them along their journey toward your brand. It sits upstream […]

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5 Signs Your Marketing Team Is Underperforming and What to Do About It

Wed, 20 May 2026 03:26:11 +0000

Most CMOs sense their team is underperforming before they can articulate why. The work ships. The meetings happen. The decks look polished. But the business isn’t moving — and the team can’t explain why. Here’s the pattern. After 25+ years running brands and training marketing teams across 30+ countries, the same five gaps show up […]

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How to run a Brand Audit and Deep-Dive Business Review

Thu, 24 Jul 2025 14:48:02 +0000

The best brand managers always seem to know where the problems are before anyone else does. Usually that comes from running a thorough brand audit and business review every year. When you look at the marketplace, consumers, channels, competitors, brand health, and financials in a structured way, the real issues surface before they show up […]

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Selling and Retail execution – Building bridges between Marketing and Sales

Sun, 27 Apr 2025 17:06:08 +0000

At Beloved Brands, we believe that true brand success hinges not just on strategy or creative, but on execution at the shelf. Winning brands align Marketing and Sales around a common purpose. While each function has distinct roles, the real magic happens when they find common ground, especially through a strong Retail Strategy and thoughtful […]

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Go beyond Porter’s Model using our 8 sources of brand power

Mon, 31 Mar 2025 00:47:02 +0000

When I was in business school, I learned about Michael Porter’s model as a way to understand the five forces that outline an industry attractiveness and competitive intensity. Porter’s Model a great starting point to get you to think more strategically and how you can win through power. However, I want to show you how […]

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12 reasons why Advertising feels harder than it should (And how to fix them)

Wed, 27 Nov 2024 20:18:41 +0000

Creating great advertising isn’t easy. It requires leadership, strategic depth, and creativity. Yet many marketers find the process stressful and frustrating, feeling like they’re never quite hitting the mark. If you’ve ever felt stuck or unsatisfied with your advertising efforts, you’re not alone. We go through the 12 common reasons why advertising feels harder than it […]

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How to do a Brand SWOT Analysis, with Real-Life Examples

Wed, 02 Oct 2024 17:58:15 +0000

Before you plan where your brand goes next, you have to answer one question: where are we now? A brand SWOT analysis answers it. In short, it summarizes everything you learned in your deep-dive business review into the four factors that will shape your brand plan: the strengths driving your growth, the weaknesses holding you […]

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Why the Nike stock price fell – How the Nike DTC strategy failed miserably

Sat, 21 Sep 2024 11:34:46 +0000

Nike’s stock price has dropped 25% in 2024 and has been cut in half since its high in 2021, largely due to the company’s missteps with its DTC strategy (direct-to-consumer.) In an effort to cut out middlemen and capture higher margins, Nike reduced its support for traditional retailers, focusing instead on selling through its own […]

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Starbucks Case Study 2024 – Rebalancing the Coffeehouse Experience

Wed, 11 Sep 2024 06:10:29 +0000

Starbucks, the global coffeehouse giant, is once again at a crossroads. Much like in 2008, when the brand faced an identity crisis and financial freefall, the company now finds itself grappling with challenges in maintaining its core coffeehouse experience. Under the leadership of new CEO Brian Niccol, Starbucks is poised to shift focus back to […]

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