video Archives - Campaign Middle East

WPP Media reveals Buyer Agent for video as part of its latest Agentic Standards Initiative

Anup Oommen — Fri, 19 Jun 2026 06:39:26 +0000

WPP Media has revealed an Agentic Standards Initiative for Video Buying in collaboration with premium media owners, technology platforms, and industry standards bodies to co-develop shared standards for agentic video buying. As part of the initiative, WPP Media is developing a Buyer Agent for Video within WPP Open, WPP’s agentic marketing platform. The initiative will […]

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Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Anup Oommen — Wed, 10 Jun 2026 05:00:20 +0000

Henkel has marked its 150th anniversary with novel campaign activations such as bringing its founder, Fritz Henkel, back as an AI-generated avatar to narrate 150 years of the company’s own history, and highlighting its employees, innovations and achievements that contributed to the company’s success through the past 150 years. The campaign was built around the […]

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The Vantage appoints Alia Ben Mansour as Commercial Partnerships Manager

Anup Oommen — Tue, 07 Apr 2026 05:00:41 +0000

The Vantage has announced the appointment of Alia Ben Mansour as Commercial Partnerships Manager, dedicated to driving commercial partnerships across Hearst Global Solutions, Food and Travel Magazine, The Liber and more. With more than eight years of experience spanning media, technology and lifestyle, Ben Mansour brings a strong international background, having worked across Paris, London, […]

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Hypermedia advances unified programmatic offering with Integrated Digital Revenue Function

Anup Oommen — Thu, 02 Apr 2026 12:00:29 +0000

Hypermedia, a digital out-of-home (DOOH) and retail media network in the UAE, has marked a strategic step toward a fully unified, advanced programmatic-driven media offering with the formation of its Integrated Digital Revenue Function. The new structure brings together Hypermedia’s media ecosystem with the technology and programmatic expertise of DXTA Technology, the Group’s adtech arm […]

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Gulf Business hits refresh with website overhaul

Anup Oommen — Wed, 25 Mar 2026 12:15:01 +0000

Motivate Media Group has unveiled a major refresh of the Gulf Business website, marking a key digital milestone for the regional business title as it celebrates its 30th anniversary this year. The new platform delivers a faster, cleaner and more modern experience, reflecting how audiences increasingly consume business content across devices and formats. Enhancements include […]

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Luma launches Luma Agents powered by unified intelligence for creative work

Anup Oommen — Fri, 06 Mar 2026 14:00:07 +0000

Luma, which recently opened a dedicated office in Riyadh, Saudi Arabia, has launched Luma Agents, a new class of AI collaborators capable of executing end-to-end creative work across text, image, video and audio. Designed for agencies, marketing teams, studios and enterprise organisations who aspire to scale creative output without sacrificing quality, Luma Agents maintain full […]

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Aramex contrasts cold screens with real connection for Ramadan

Ishwari Khatu — Mon, 02 Mar 2026 14:26:08 +0000

Aramex, UAE-based logistics and delivery company, touched upon real connections this Ramadan for its latest campaign. Ramadan has long been a season of reconnection with multiple friends and families reconnecting and gathering. Aramex’s campaign reflects on what this means in the current age where real presence is being increasingly replaced by phone screens and digital […]

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What are three forces shaping 1:1 brand-consumer dialogues?

Anup Oommen — Thu, 19 Feb 2026 10:21:03 +0000

Snapchat, in partnership with MCN media agency brands, has released new research uncovering how 1:1 visual communication is redefining brand-consumer relationships in Saudi Arabia. The Conversation Advantage study explores how people in KSA communicate today and how brands can successfully participate in these conversations through visual, expressive, and direct formats like chat. The findings highlight a […]

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Switz applauds Gen Z recipes, honours mom’s touch at the Ramadan table

Anup Oommen — Wed, 11 Feb 2026 07:50:52 +0000

Switz Group has partnered with We Are Social to launch a dual-phase creative campaign for Ramadan, designed to refresh the brand’s connection with younger audiences while honouring its heritage as a Ramadan staple. The campaign flips the traditional kitchen dynamic, empowering the younger generation to take charge with modern tortilla recipes, before pivoting to an […]

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Heroiks picks Dubai as Middle East growth office

Anup Oommen — Tue, 10 Feb 2026 13:20:16 +0000

Heroiks, a growth strategy and media activation consultancy, has opened a new office in Dubai, strengthening its international presence to support brands operating in an increasingly complex marketing environment. The office, which is already operational and located in Dubai Media City, is led by Hicham Auajjar, Founding Partner and CEO, Heroiks MENA, a recognised expert […]

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