For years, the decision between a projector and a video wall was simple: if you wanted a massive screen without breaking the bank, you bought a projector. But as we move through 2026, the financial landscape of commercial AV has shifted.
At ComSat AV, we’re seeing a record number of businesses in Southern California moving away from traditional projection in favor of Direct View LED (dvLED) technology. Why? Because the “sticker price” is no longer the only number that matters.
In this guide, we’ll break down the Total Cost of Ownership (TCO) and the real ROI of these two technologies to help you decide which is the smarter move for your facility this year.