AdExchanger

Picking An MMM

Fri, 17 Jul 2026 16:59:33 +0000

Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant.

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Please, I Beg You, Do Not Fill My TV With Pregnancy Ads

Fri, 17 Jul 2026 05:00:24 +0000

A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of spite. Why? Because the ad was for a pregnancy test, and I’m fairly certain it was served to me because, […]

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Comic: Ad Serving With The Boys

Fri, 17 Jul 2026 04:15:09 +0000

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …

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Sharing Is Caring; Why LLMs Won’t Hate On Authoritarian Governments

AdExchanger — Fri, 17 Jul 2026 04:03:02 +0000

Game Over If there’s one thing Google seems to excel at, it’s operating a monopoly. First it was search, then ad tech, and now AI is the next obvious frontier. But, this time, regulators are trying to get ahead of the game. On Thursday, the EU ordered Google to scrap restrictions on how rival AI […]

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Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest

Thu, 16 Jul 2026 23:21:40 +0000

Netflix knows it’s in trouble. Or, rather, it knows people think it’s in trouble.

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How Georgia-Pacific Rolled Out Its Own Programmatic Media Team

Thu, 16 Jul 2026 13:54:24 +0000

You don’t need an in-house marketing mix model to know that people buy toilet paper. But you do if you want to see firsthand which parts of your media plan are working and which deserve to get flushed. At Georgia-Pacific, one of the leading global manufacturers of tissue, pulp, toilet paper and packaging products, Javier […]

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This Marketing Consultancy Deciphers Consumers’ Brand Associations – And Doesn’t Believe In Segmentation

Thu, 16 Jul 2026 05:00:50 +0000

Marketing consultancy Triggers might know what you’re thinking better than you do. It sounds creepy, but as far as tech platforms go, Triggers has one of the less invasive methods of understanding how consumers think and feel about brands. It collects panel data from a wide swath of people through a process it refers to […]

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PE’s Ecommerce Spending Spree; TikTok Shop Embraces AI Video

AdExchanger — Thu, 16 Jul 2026 04:03:18 +0000

Private equity is hungry for challenger ecommerce marketplace players. Plus: Brands and creators aren't thrilled with TikTok Shop's AI-generated shoppable videos.

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The Real Convergence Story Is Happening in Local Markets

AdExchanger Content Studio — Wed, 15 Jul 2026 14:00:56 +0000

TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear and streaming, measure performance, and understand audiences. But as buyers push for more accountable, performance-oriented TV campaigns, that national-first approach starts to lose precision in local markets. “Any purchase decision is happening locally,” said Keith […]

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Convincing Cat Parents To Buy A $600 Litter Box

Wed, 15 Jul 2026 10:00:44 +0000

Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life’s little chores.

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