Business Strategy Case Study : XL
Saturday, 1 February 2025
Executing Business Strategy Class
Prof Firdaus Alamsyah
Guest Lecture Hasnul Suhaimi
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Business Strategy Case Study : XL
Saturday, 1 February 2025
]]>Binus Business School MM International wishes you a prosperous Snake year!
]]>The Pentahelix strategy, elaborated upon, presents a collaborative framework involving academia, business, government, media, and the community. This approach, building upon the triple helix model, underscores the importance of partnerships among diverse stakeholders to foster innovation and ensure sustainable long-term growth. Moreover, on the global consensus embodied in the Sustainable Development Goals (SDGs), comprising 17 interconnected objectives aimed at promoting environmental stewardship, prosperity, and equity by 2030. The necessity of measuring progress towards these goals is highlighted, with reference to the Sustainable Development Report as a crucial tool for assessing nations’ advancement.

In Indonesia, specific Sustainable Development Goals (SDGs) objectives are outlined, covering a diverse array of critical areas. These objectives encompass eradicating poverty, ensuring zero hunger, promoting good health and well-being, providing quality education, achieving gender equality, ensuring access to clean water and sanitation, promoting affordable and clean energy, fostering decent work and economic growth, facilitating industry, innovation, and infrastructure, reducing inequalities, building sustainable communities, taking climate action, preserving life on land, and fostering partnerships for the goals. Analysis of the SDG Dashboard highlights disparities between the current development levels in Indonesia and the targeted objectives set by the SDGs. This analysis underscores the urgent need for intervention to address existing inequities and accelerate progress towards achieving these objectives. Additionally, the concept of greenwashing, or the deceptive practice of presenting an environmentally friendly image while engaging in environmentally harmful activities, is examined through educational videos. This examination emphasizes the importance of transparency and authenticity in sustainability efforts, urging organizations to uphold genuine environmental commitments. Furthermore, comprehensive sustainability data is deemed essential for informed decision-making and value production. This necessitates the enhancement of reporting systems and the integration of data from various sources to provide a comprehensive understanding of sustainability issues. By leveraging robust sustainability data, policymakers, businesses, and communities can make informed decisions and implement effective strategies to advance sustainable development goals in Indonesia and beyond.

Moreover, insights from a study on the relationship between Environmental, Social, and Governance (ESG) indices and investment decisions are shared. Through surveys and interviews, factors influencing investors’ preferences are elucidated, offering valuable guidance for stakeholders seeking to leverage ESG principles to attract investment. Furthermore, the transformative potential of technology in advancing sustainable goals is highlighted, with emphasis on innovative solutions such as renewable energy and sustainable agriculture to address environmental challenges effectively.



Ultimately, the insights presented serve as a rallying cry for collective action towards achieving global sustainability objectives. By harnessing comprehensive data, innovative technologies, and collaborative initiatives, a fundamental shift towards a more environmentally conscious and resilient future is advocated. These insights provide a roadmap for endeavors aimed at creating a sustainable and prosperous future in our interconnected world.
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Class L212 visited the small medium enterprise of Interior Design in Tangerang, 27 January 2024
The sity visit was conducted in SME in interior design manufacturing in Tangerang. It typically refers to a small or medium-sized business engaged in the production of interior design elements, furniture, or related products. Interior design factories may produce a range of items such as furniture, fixtures, cabinetry, wall coverings, and other interior components. This SME specialized in some produce categories, employed around 30 workers, and have clients from offices in Tangerang, Banten, Indonesia. From the discussion with employees, they focused on conventional design and material, and in the middle of applying new innovations such as using the CAD software.
]]>RPL or Recognition of Prior Learning is a learning program that allows prospective students to “transfer” experience into a credit unit recognized by the college.
Let’s say an employee has five years of work experience in the banking sector. Then in the 6th year, he plans to continue his studies to the S2 Business Management program. With RPL, the five-year experience will be considered as a semester credit unit (SKS) that he has taken. So, he then only needs to complete the credits according to the graduation requirements.
Has the RPL been regulated by the Ministry of Education and Culture?
RPL in Indonesia has been recognized and its regulations have also been regulated by the Ministry of Education and Culture through the Minister of Education and Culture, Research and Technology Number 41 of 2021 concerning Recognition of Past Learning. RPL is organized with the principles of accessibility, equality of recognition, transparency, and quality assurance.
RPL at the higher education level is here to fulfill two objectives, namely providing opportunities to continue formal education (RPL Type A) and equalization with special qualifications for prospective lecturers (RPL Type B).
How does RPL work?
RPL generally aims to encourage Indonesians to continue their education by recognizing the education they have taken before. Interestingly, this education does not have to be only in the form of formal education, but also informal or non-formal education, even work experience. With a note, it is still related to the study program that will be taken at the next level.
Just like regular lectures, RPL begins with registration. It’s just me, the requirements are supplemented by a portfolio that shows the experience of prospective students. This can be a certificate of competence, a work license, to a list of work history.
Furthermore, prospective students will go through the assessment stage with the universities that organize the RPL program. This stage will assess how much credit prospective students will get from their work experience or educational history.
If you are declared graduated, you can immediately start studying as scheduled from the intended college. Students do not need to repeat their studies from the beginning but can immediately continue according to the credits they get from their work experience or educational history.
One of those who opened the RPL pathway lecture was Binus University Business School with the RPL Track MM Executive program. Dean of Binus Business School Master Program Dr. Rini Setiowati explained, “The RPL Track MM Executive program offers academic equality for the achievements of prospective students. If they have work experience or have followed a number of certifications included in the recognized material, then they can join this RPL program to get a Master of Management (MM) degree withan more efficient,” he said, through a press release, Thursday (22/12/2022).
This program provides lectures that are holistically designed to produce innovative business leaders with reliable management skills in managing businesses, both on a local and global scale. “Companies will not go without people, so it is important for companies to focus on intellectual capital. With quality human resources, it will be easier for companies to innovate and adapt to changes,” said President Director of PT Teknokrat Mitra Data and Chief Technology Officer (CTO) Solubis.com Ria Emilia Sari who is an alumnus of MM Executive BBS.
While the Head of MM International, Binus Business School-Master Program Dr. Dewi Tamara explained, RPL Track MM Executive is designed for those who already have work experience in the field of business and management. “Designed to provide a holistic learning experience, this program is ready to produce management executives with superior leadership, and reliable against management barriers, ranging from volatility, uncertainty, complexity, to ambiguity, in accordance with the spirit of Binus University, namely fostering and empowering the community to build Indonesia,” he concluded.
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According to the Dean of BINUS BUSINESS School Master Program, Dr. Rini Setiowati, that the RPL Track MM Executive Program offers academic equality for the achievements of prospective students.
“If they have work experience or have followed a number of certifications included in the recognized material, then they can take part in this RPL program to get a Master of Management (MM) degree more efficiently,” said Rini, during a press conference, Thursday afternoon (23/12).
RPL Track MM Executive BINUS Business School provides a customized learning experience designed holistically to produce innovative business leaders with reliable management skills in managing business, both on a local and global scale.
Meanwhile, Ria Emilia Sari, President Director of PT Teknokrat Mitra Data and Chief Technology Officer (CTO) Solubis.com who is an alumnus of MM Executive BBS added, the Company will not run without people, so it is important for the company to focus on intellectual capital.
“With quality human resources, it will be easier for companies to innovate and adapt to changes,” said Ria.
Ready to print future business leaders
Binus Business School’s RPL Track MM Executive program teaches and measures the soft skills needed to produce reliable management executives, such as Strategic thinking, speed-reading, to top executive presentations.
As part of a business school that has received AACSB (Association to Advance Collegiate Schools of Business) accreditation and is ranked #201-250 in the world and #37 Asia according to the OS Global MBA Rankings 2023, the MM Executive program has also been affiliated with global educational institutions, such as Harvard Business School which offers special courses on Microeconomics of Competitiveness. In understanding the material, students will be invited to study global cases (from the world’s top business schools such as Harvard, Wharton, INSEAD, to MIT Sloan) as well as local cases (more than 200 Indonesian cases).
To support lectures, BINUS Business Innovation Lab and BINUS Marketing Lab facilities are available to generate disruptive business ideas and plans. This program has also adopted Stanford University’s Design Thinking method since 2010.
From this, it can be seen that the RPL program offers the opportunity to continue studies to a higher level through academic equality.
Likewise, Dr. Dewi Tamara as Head of MM International, BINUS Business School-Master Program said that,
“The RPL Track MM Executive from BINUS Business School is designed for those who already have work experience in the field of business and management. Designed to provide a holistic learning experience, this program is ready to produce management executives with superior leadership, as well as being reliable against management barriers, ranging from volatility, uncertainty, complexity, to ambiguity, in accordance with the spirit of BINUS University, which is to foster and empower the community to build Indonesia.”
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As a solution, there is an RPL program for S2 that makes it easier for people, especially those who are already working, to continue their studies armed with work experience and non-formal and informal education.
RPL or Recognition of Prior Learning is a learning program that allows prospective students to “transfer” their work experience into a credit unit recognized by the college. For example, a person has work experience in the banking sector for five years.
Then in the 6th year, he plans to continue his studies to the S2 Business Management program. With RPL, the five-year experience can be converted into a semester credit unit (SKS) that he has taken. Furthermore, he just needs to complete the credits according to the graduation requirements.
RPL in Indonesia has been recognized and its regulations have also been regulated by the Ministry of Education, Culture, Research, and Technology (Kemendikbudristek) through the Minister of Education, Culture, Research, and Technology Number 41 of 2021 concerning Recognition of Past Learning. RPL is organized with the principles of accessibility, equality of recognition, transparency, and quality assurance. In other words, this program is here to provide access to broader and more inclusive learning opportunities.
RPL is also a form of equivalence because it considers that experiences outside of college are recognized as educational content. RPL at the higher education level is here to fulfill two objectives, namely providing opportunities to continue formal education (RPL Type A) and equalization with special qualifications for prospective lecturers (RPL Type B).
RPL generally aims to encourage Indonesians to continue their education by recognizing the education they have taken before. Interestingly, this education does not have to be only in the form of formal education, but also informal or non-formal education, even work experience.
With a note, it is still related to the study program that will be taken at the next level. Just like regular lectures, RPL begins with registration.
It’s just that the requirements are supplemented by a portfolio that shows the experience of prospective students. This can be a certificate of competence, a work license, to a list of work history.
Furthermore, prospective students will go through the assessment stage with the universities that organize the RPL program. This stage will assess how much credit prospective students will get from their work experience or educational history.
If you are declared graduated, you can immediately start studying as scheduled from the intended college. Students do not need to repeat their studies from the beginning, but can immediately continue according to the credits they get from their work experience or educational history.
A number of colleges have obtained permission to open RPL programs on their campuses. One of them is the S2 Management study with RPL Track MM Executive BINUS Business School. For prospective students who are interested in continuing their Postgraduate studies in the field of Management, BINUS Business School presents the RPL Track MM Executive program.
Dean of BINUS Business School Master Program, Rini Setiowati explained, the RPL Track MM Executive program offers academic equality for the achievements of prospective students. If they have work experience or have followed a number of certifications included in the recognized material, then they can take part in this RPL program to get a Master of Management (MM) degree more efficiently,” said Rini in Jakarta, Thursday, December 22, 2022.
RPL Track MM Executive BINUS Business School provides a customized learning experience designed holistically to produce innovative business leaders with reliable management skills in managing business, both on a local and global scale.
“Companies will not go without people, so it is important for companies to focus on intellectual capital. With quality human resources, it will be easier for companies to innovate and adapt to changes,” said President Director of PT Teknokrat Mitra Data and Chief Technology Officer (CTO) of Solubis.com, Ria Emilia Sari.
Binus Business School’s RPL Track MM Executive program teaches and measures the soft skills needed to produce reliable management executives, such as strategic thinking, speed-reading, to top executive presentations. As part of a business school that has received AACSB (Association to Advance Collegiate Schools of Business) accreditation and is ranked #201-250 in the world and #37 Asia according to the QS Global MBA Rankings 2023, the MM Executive program has also been affiliated with global 2/3 educational institutions, such as Harvard Business School which offers special courses on Microeconomicscs of Competitiveness.
In understanding the material, students will be invited to study global cases (from the world’s top business schools such as Harvard, Wharton, INSEAD, to MIT Sloan) as well as local cases (more than 200 Indonesian cases). To support lectures, BINUS Business Innovation Lab and BINUS Marketing Lab facilities are available to generate disruptive business ideas and plans.
This program has also adopted Stanford University’s Design Thinking method since 2010. From this, it can be seen that the RPL program offers the opportunity to continue studies to a higher level through academic equality.
RPL Track MM Executive from BINUS Business School is designed for those who already have work experience in the field of business and management. “Designed to provide a holistic learning experience, this program is ready to produce management executives with superior leadership, as well as being reliable against management barriers, ranging from volatility, uncertainty, complexity, to ambiguity. Head of MM International, BINUS Business School-Master Program, Dewi Tamara.
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