I’m very disappointed that someone like you who shares the same social circles with me here in DC such as the old Potomac Club made those ranting, condescending statements towards the B2B Twitterer of the Year award, an honest and worthwhile program .

If you did some research, you would discover that many B2B businesses have been using or are starting to use Twitter because it’s a great way to communicate with customers. It isn’t easy nor is it for everybody, and yes, there are may frivolous things going on in the Twittersphere, but the program seeks to attract innovative companies and recognize those that have accomplished things they may not have accomplished without this emerging tool.

There are many marketing awards programs out there, but none are focused on B2B and Twitter. This is a space that needs to be examined as it evolves. I’m sure you would agree that with time, people smarter than the both of us will find ways to benefit B2B organizations and their customers with tools like Twitter.

I invite you to think of a customer of yours who may have done a good job using Twitter; find out what they’ve done and if it’s a good story, nominate them. The deadline is next Friday, December 18th. I bet they’ll appreciate that you did it for them, even if they don’t win. And when the winners are announced early next year, take the time to read their stories – you’ll see that they’ve been judged by a world-class panel of B2B consultants, agencies, and practitioners and they’ll probably be pretty interesting if not inspiring.

Have a great holiday season and successful 2010.