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<itunes:summary><![CDATA[1 to 10: How B2B Tech Companies Scale from $1M to $10M is a podcast dedicated to sharing the stories of B2B tech companies that have scaled, or are currently scaling, from $1M to $10M and beyond.
Listen in as Eric Sharp, the CEO of ProtoFuse, interviews leaders of B2B Technology companies about the strategies and tactics they used, or are currently using, to grow from small to mid-size, catapulting their companies to the next level. Whether you want to learn more about building a world-class team, or you're looking for creative and effective sales and marketing techniques, this show is for you.
Each episode features topics like: digital marketing, content marketing, marketing automation, lead generation, SEO, predictive analytics, multi-touch attribution, ABM (account-based marketing), business development, sales and marketing alignment, sales process, conversion optimization, strategic partnerships, channel sales, networking, thought leadership, brand building, and more.]]></itunes:summary>
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<description><![CDATA[1 to 10: How B2B Tech Companies Scale from $1M to $10M is a podcast dedicated to sharing the stories of B2B tech companies that have scaled, or are currently scaling, from $1M to $10M and beyond.
Listen in as Eric Sharp, the CEO of ProtoFuse, interviews leaders of B2B Technology companies about the strategies and tactics they used, or are currently using, to grow from small to mid-size, catapulting their companies to the next level. Whether you want to learn more about building a world-class team, or you're looking for creative and effective sales and marketing techniques, this show is for you.
Each episode features topics like: digital marketing, content marketing, marketing automation, lead generation, SEO, predictive analytics, multi-touch attribution, ABM (account-based marketing), business development, sales and marketing alignment, sales process, conversion optimization, strategic partnerships, channel sales, networking, thought leadership, brand building, and more.]]></description>
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<title>28: 4 Ways to Accelerate Sales and Increase Pipeline w/ Ray Mottier</title>
<itunes:title>28: 4 Ways to Accelerate Sales and Increase Pipeline w/ Ray Mottier</itunes:title>
<pubDate>Tue, 03 Sep 2019 09:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">No one cares about you as much as you do.</span></p> <p><span style="font-weight: 400;">(Well, maybe your mother, but that's beside the point.)</span></p> <p><span style="font-weight: 400;">This assertion rings especially true in sales and marketing. To go from $1M to $10M you'll need to realize that prospects don't care about your product; they care whether or not you can help them solve their problem.</span></p> <p><a href= "https://www.linkedin.com/in/aurelienmottier/?originalSubdomain=uk"> <span style="font-weight: 400;">Ray Mottier</span></a><span style= "font-weight: 400;">, CEO and co-founder of</span> <a href= "https://www.operatix.net/"><span style= "font-weight: 400;">Operatix</span></a><span style= "font-weight: 400;">, delves into this idea while revealing his top four ways of increasing pipeline and accelerating sales. In this episode, we cover account-based marketing techniques, marketing automation, and more.</span></p>]]></description>
<content:encoded><![CDATA[<p>No one cares about you as much as you do.</p> <p>(Well, maybe your mother, but that's beside the point.)</p> <p>This assertion rings especially true in sales and marketing. To go from $1M to $10M you'll need to realize that prospects don't care about your product; they care whether or not you can help them solve their problem.</p> <p><a href= "https://www.linkedin.com/in/aurelienmottier/?originalSubdomain=uk"> Ray Mottier</a>, CEO and co-founder of <a href= "https://www.operatix.net/">Operatix</a>, delves into this idea while revealing his top four ways of increasing pipeline and accelerating sales. In this episode, we cover account-based marketing techniques, marketing automation, and more.</p>]]></content:encoded>
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<title>27: The Best Ways to Build Strong Industry Relationships w/ Tim Reilly</title>
<itunes:title>27: The Best Ways to Build Strong Industry Relationships w/ Tim Reilly</itunes:title>
<pubDate>Tue, 20 Aug 2019 11:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">Business opportunities come and go.</span></p> <p><span style="font-weight: 400;">Financial hardships creep up and eventually pass.</span></p> <p><span style="font-weight: 400;">One constant through all of the ups and downs you can always count on?</span></p> <p><span style="font-weight: 400;">Strong relationships.</span></p> <p><span style="font-weight: 400;">That's what helped</span> <a href="https://www.linkedin.com/in/tim-reilly/"><span style= "font-weight: 400;">Tim Reilly</span></a> <span style= "font-weight: 400;">successfully navigate the rough waters of the American recession. His Bluetooth software company at the time, Stonestreet One (</span><a href= "https://www.qualcomm.com/products"><span style= "font-weight: 400;">now Qualcomm</span></a><span style= "font-weight: 400;">), took plenty of hits when the market crashed. Now, he has started a new venture called</span> <a href= "https://www.t2labs-llc.com/"><span style="font-weight: 400;">T2 Labs</span></a> <span style="font-weight: 400;">based on the success he achieved with his first software company.</span></p> <p><span style="font-weight: 400;">In this episode, Tim fills us in on how his business model was able to survive the recession and spawn a new opportunity.</span></p>]]></description>
<content:encoded><![CDATA[<p>Business opportunities come and go.</p> <p>Financial hardships creep up and eventually pass.</p> <p>One constant through all of the ups and downs you can always count on?</p> <p>Strong relationships.</p> <p>That's what helped <a href="https://www.linkedin.com/in/tim-reilly/">Tim Reilly</a> successfully navigate the rough waters of the American recession. His Bluetooth software company at the time, Stonestreet One (<a href= "https://www.qualcomm.com/products">now Qualcomm</a>), took plenty of hits when the market crashed. Now, he has started a new venture called <a href= "https://www.t2labs-llc.com/">T2 Labs</a> based on the success he achieved with his first software company.</p> <p>In this episode, Tim fills us in on how his business model was able to survive the recession and spawn a new opportunity.</p>]]></content:encoded>
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<title>26: Turn Your Startup's First Hires Into Champions And Top Lieutenants w/ AJ Bruno</title>
<itunes:title>26: Turn Your Startup's First Hires Into Champions And Top Lieutenants w/ AJ Bruno</itunes:title>
<pubDate>Thu, 08 Aug 2019 10:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">1 to 10? Try 0 to 20.</span></p> <p><span style="font-weight: 400;">At least, that's what</span> <a href="https://www.linkedin.com/in/ajbruno3/"><span style= "font-weight: 400;">AJ Bruno</span></a> <span style= "font-weight: 400;">drove</span> <a href= "https://www.trendkite.com/"><span style= "font-weight: 400;">TrendKite</span></a> <span style= "font-weight: 400;">to do before it sold for $225 million. Now, as founder and CEO at</span> <a href= "https://www.quotapath.com/"><span style= "font-weight: 400;">QuotaPath</span></a><span style= "font-weight: 400;">, AJ is implementing everything he's learned from operating a crazy-successful startup.</span></p> <p><span style="font-weight: 400;">In this episode, AJ gives us the inside scoop on what characteristics a startup's first hires should possess, how to create leaders, and more.</span></p>]]></description>
<content:encoded><![CDATA[<p>1 to 10? Try 0 to 20.</p> <p>At least, that's what <a href="https://www.linkedin.com/in/ajbruno3/">AJ Bruno</a> drove <a href= "https://www.trendkite.com/">TrendKite</a> to do before it sold for $225 million. Now, as founder and CEO at <a href= "https://www.quotapath.com/">QuotaPath</a>, AJ is implementing everything he's learned from operating a crazy-successful startup.</p> <p>In this episode, AJ gives us the inside scoop on what characteristics a startup's first hires should possess, how to create leaders, and more.</p>]]></content:encoded>
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<itunes:duration>28:40</itunes:duration>
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<title>25: Innovation in Post-Authorization w/ Aurelia Flores</title>
<itunes:title>25: Innovation in Post-Authorization w/ Aurelia Flores</itunes:title>
<pubDate>Tue, 23 Jul 2019 10:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">We all know the marketing fundamentals: people buy from people, strive to create relationships, etc. But in today's digital era, marketing is a bit more complicated. There's all sorts of data and tools out there that we can leverage to really level up our marketing efforts. The tricky part? Knowing how to use the data to increase ROI.</span></p> <p><span style="font-weight: 400;">One this episode of the</span> <a href= "https://podcasts.apple.com/us/podcast/1-to-10/id1432062156"><span style="font-weight: 400;"> 1 to 10 podcast</span></a><span style="font-weight: 400;">, I invited</span> <a href= "https://www.linkedin.com/in/aureliaflores/"><span style= "font-weight: 400;">Aurelia Flores</span></a><span style= "font-weight: 400;">, Co-Founder of</span> <a href= "https://www.athenadigitalmedia.com/"><span style= "font-weight: 400;">Athena Digital Media Group</span></a><span style="font-weight: 400;">, on the show to talk through some of those tools and how you can use them in a practical way to improve your marketing efforts and grow your business. </span></p> <p><span style="font-weight: 400;">We covered topics like: how data has impacted traditional marketing metrics, what it takes to get a new client in this digital age of marketing, and practical steps you can take right now to use these tools to grow your business.</span></p>]]></description>
<content:encoded><![CDATA[<p>We all know the marketing fundamentals: people buy from people, strive to create relationships, etc. But in today's digital era, marketing is a bit more complicated. There's all sorts of data and tools out there that we can leverage to really level up our marketing efforts. The tricky part? Knowing how to use the data to increase ROI.</p> <p>One this episode of the <a href= "https://podcasts.apple.com/us/podcast/1-to-10/id1432062156"> 1 to 10 podcast</a>, I invited <a href= "https://www.linkedin.com/in/aureliaflores/">Aurelia Flores</a>, Co-Founder of <a href= "https://www.athenadigitalmedia.com/">Athena Digital Media Group</a>, on the show to talk through some of those tools and how you can use them in a practical way to improve your marketing efforts and grow your business. </p> <p>We covered topics like: how data has impacted traditional marketing metrics, what it takes to get a new client in this digital age of marketing, and practical steps you can take right now to use these tools to grow your business.</p>]]></content:encoded>
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<itunes:duration>46:36</itunes:duration>
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<title>24: Want to Sell More? Here Are 8 Non-Negotiables w/ Joe Pici</title>
<itunes:title>24: Want to Sell More? Here Are 8 Non-Negotiables w/ Joe Pici</itunes:title>
<pubDate>Tue, 09 Jul 2019 14:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">Everything's negotiable. (Unless you actually want people to buy from you.) To</span> <a href= "https://www.linkedin.com/in/joepici"><span style= "font-weight: 400;">Joe Pici</span></a><span style= "font-weight: 400;">, there are 8 things you should never negotiate.</span></p> <p><span style="font-weight: 400;">He and his wife have taught these 8 concepts to McDonald's, the NFL, Aflac, United Healthcare … you name it, he's worked with them. Global Gurus named him</span> <a href="https://globalgurus.org/sales-gurus-30/"><span style= "font-weight: 400;">#3 on their top 30 Sales Professionals in 2019</span></a><span style="font-weight: 400;">. His book,</span> <a href= "https://www.amazon.com/s?i=stripbooks&rh=p_27%3AJoe+and+Dawn+Pici&s=relevancerank&text=Joe+and+Dawn+Pici&ref=dp_byline_sr_book_1"> <span style="font-weight: 400;">Sell Naked on the Phone</span></a><span style="font-weight: 400;">, sold 45 thousand copies</span> <em><span style= "font-weight: 400;">without</span></em> <span style= "font-weight: 400;">a real book deal.</span></p> <p><span style="font-weight: 400;">He joined me on the</span> <a href= "https://podcasts.apple.com/us/podcast/1-to-10/id1432062156"><span style="font-weight: 400;"> 1 to 10 podcast</span></a> <span style="font-weight: 400;">to share his 8 non-negotiables in sales:</span></p>]]></description>
<content:encoded><![CDATA[<p>Everything's negotiable. (Unless you actually want people to buy from you.) To <a href= "https://www.linkedin.com/in/joepici">Joe Pici</a>, there are 8 things you should never negotiate.</p> <p>He and his wife have taught these 8 concepts to McDonald's, the NFL, Aflac, United Healthcare … you name it, he's worked with them. Global Gurus named him <a href="https://globalgurus.org/sales-gurus-30/">#3 on their top 30 Sales Professionals in 2019</a>. His book, <a href= "https://www.amazon.com/s?i=stripbooks&rh=p_27%3AJoe+and+Dawn+Pici&s=relevancerank&text=Joe+and+Dawn+Pici&ref=dp_byline_sr_book_1"> Sell Naked on the Phone</a>, sold 45 thousand copies <em>without</em> a real book deal.</p> <p>He joined me on the <a href= "https://podcasts.apple.com/us/podcast/1-to-10/id1432062156"> 1 to 10 podcast</a> to share his 8 non-negotiables in sales:</p>]]></content:encoded>
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<title>23: Everything You Need to Know About Marketing Automation in 30 Minutes w/ Walter Winn</title>
<itunes:title>23: Everything You Need to Know About Marketing Automation in 30 Minutes w/ Walter Winn</itunes:title>
<pubDate>Tue, 25 Jun 2019 08:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">In these 31 minutes, we'll share with you everything you need to know about marketing automation. To help unpack this topic, we brought in</span> <a href= "https://www.linkedin.com/in/walterwinning/"><span style= "font-weight: 400;">Walter Winn</span></a><span style= "font-weight: 400;">, National Account Manager at</span> <a href= "https://sharpspring.com/"><span style= "font-weight: 400;">SharpSpring</span></a><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Walter hopped on our</span> <a href= "https://podcasts.apple.com/us/podcast/1-to-10/id1432062156"><span style="font-weight: 400;"> 1 to 10 podcast</span></a> <span style="font-weight: 400;">and gave us all the details we need to know about marketing automation.</span></p> <p><span style="font-weight: 400;">In this episode we discuss:</span></p> <p><span style="font-weight: 400;">What is marketing automation?</span></p> <p><span style="font-weight: 400;">What are marketing automation platforms?</span></p> <p><span style="font-weight: 400;">Which marketing automation platform should I use?</span></p> <p><span style="font-weight: 400;">Best tips for implementing a new marketing automation platform</span></p>]]></description>
<content:encoded><![CDATA[<p>In these 31 minutes, we'll share with you everything you need to know about marketing automation. To help unpack this topic, we brought in <a href= "https://www.linkedin.com/in/walterwinning/">Walter Winn</a>, National Account Manager at <a href= "https://sharpspring.com/">SharpSpring</a>.</p> <p>Walter hopped on our <a href= "https://podcasts.apple.com/us/podcast/1-to-10/id1432062156"> 1 to 10 podcast</a> and gave us all the details we need to know about marketing automation.</p> <p>In this episode we discuss:</p> <p>What is marketing automation?</p> <p>What are marketing automation platforms?</p> <p>Which marketing automation platform should I use?</p> <p>Best tips for implementing a new marketing automation platform</p>]]></content:encoded>
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<title>22: How to Scale Your Team w/ George Papadeus</title>
<itunes:title>22: How to Scale Your Team w/ George Papadeus</itunes:title>
<pubDate>Tue, 11 Jun 2019 07:00:00 +0000</pubDate>
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<description><![CDATA[<p><a href= "https://www.linkedin.com/in/georgepapadeas/"><span style= "font-weight: 400;">George Papadeas</span></a><span style= "font-weight: 400;">, is COO of</span> <a href= "https://www.thehoth.com/"><span style="font-weight: 400;">The HOTH</span></a><span style="font-weight: 400;">, an SEO company</span> <em><span style="font-weight: 400;">with products.</span></em></p> <p><span style="font-weight: 400;">Typically SEO is thought of as a service, but George and his team are positioning their company to lead with products instead.</span></p> <p><span style="font-weight: 400;">And they've experienced incredible growth in the last couple years. They've seen more than just growth in revenue, too — over the past couple of years, they've grown their team from 4 members to 43. It's also worth noting that they're 100% bootstrapped.</span></p> <p><span style="font-weight: 400;">So, how did they do it?</span></p> <p><span style="font-weight: 400;">That's what I invited George to talk about on our latest episode of the</span> <a href= "https://podcasts.apple.com/us/podcast/1-to-10/id1432062156"><span style="font-weight: 400;"> 1 to 10 podcast</span></a><span style="font-weight: 400;">. He gave us an inside look a how The HOTH has been able to scale so successfully by focusing on hiring well, effectively managing talent, and succession planning.</span></p>]]></description>
<content:encoded><![CDATA[<p><a href= "https://www.linkedin.com/in/georgepapadeas/">George Papadeas</a>, is COO of <a href= "https://www.thehoth.com/">The HOTH</a>, an SEO company <em>with products.</em></p> <p>Typically SEO is thought of as a service, but George and his team are positioning their company to lead with products instead.</p> <p>And they've experienced incredible growth in the last couple years. They've seen more than just growth in revenue, too — over the past couple of years, they've grown their team from 4 members to 43. It's also worth noting that they're 100% bootstrapped.</p> <p>So, how did they do it?</p> <p>That's what I invited George to talk about on our latest episode of the <a href= "https://podcasts.apple.com/us/podcast/1-to-10/id1432062156"> 1 to 10 podcast</a>. He gave us an inside look a how The HOTH has been able to scale so successfully by focusing on hiring well, effectively managing talent, and succession planning.</p>]]></content:encoded>
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<title>21: Video Over Email — How to Communicate More Authentically, More Clearly, and Achieve Better Results w/ Ethan Beute</title>
<itunes:title>21: Video Over Email — How to Communicate More Authentically, More Clearly, and Achieve Better Results w/ Ethan Beute</itunes:title>
<pubDate>Tue, 28 May 2019 08:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">On the latest episode of the 1 to 10 podcast I interviewed</span> <a href= "https://www.linkedin.com/in/ethanbeute/"><span style= "font-weight: 400;">Ethan Beute</span></a><span style= "font-weight: 400;">, author, podcaster, and VP of Marketing at</span> <a href="https://bombbomb.com/"><span style= "font-weight: 400;">BombBomb</span></a><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Ethan talked about why and how you can use video messaging to send a more authentic and clear message that will produce better results. Here's what he had to say.</span></p>]]></description>
<content:encoded><![CDATA[<p>On the latest episode of the 1 to 10 podcast I interviewed <a href= "https://www.linkedin.com/in/ethanbeute/">Ethan Beute</a>, author, podcaster, and VP of Marketing at <a href="https://bombbomb.com/">BombBomb</a>.</p> <p>Ethan talked about why and how you can use video messaging to send a more authentic and clear message that will produce better results. Here's what he had to say.</p>]]></content:encoded>
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<title>20: Become a Product-Based Company in 5 Steps w/ Roy Firestein</title>
<itunes:title>20: Become a Product-Based Company in 5 Steps w/ Roy Firestein</itunes:title>
<pubDate>Tue, 14 May 2019 07:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">"Time is linear. It does not scale."</span></p> <p><span style="font-weight: 400;">When that's</span> <span style= "font-weight: 400;">someone's opening statement, you know it's going to be a great interview. (And we weren't disappointed.)</span></p> <p><a href= "https://www.linkedin.com/in/royfirestein/?originalSubdomain=ca"><span style="font-weight: 400;"> Roy Firestein</span></a> <span style="font-weight: 400;">joined us on the</span> <a href= "https://podcasts.apple.com/us/podcast/1-to-10/id1432062156"><span style="font-weight: 400;"> 1to10 podcast</span></a> <span style="font-weight: 400;">to discuss how to move from a service-based company to a product-based company.</span></p> <p><span style="font-weight: 400;">Roy is the Chief Product Officer at</span> <a href="https://www.cycura.com/"><span style= "font-weight: 400;">Cycura</span></a><span style= "font-weight: 400;">, where they deliver offensive (and defensive) cybersecurity services. He's a seasoned hacker, co-founder of</span> <a href="https://toronto.hackstudent.com/"><span style= "font-weight: 400;">HackStudent</span></a> <span style= "font-weight: 400;">and </span><a href= "https://www.autohost.ai/"><span style= "font-weight: 400;">autohost.ai</span></a><span style= "font-weight: 400;">, and an Advisory Board Member of</span> <a href="https://sector.ca/"><span style= "font-weight: 400;">SecTor</span></a> <span style= "font-weight: 400;">(Security Education Conference Toronto).</span></p> <p><span style="font-weight: 400;">When he came aboard Cycura, his top priority was to help the company scale by developing a product offering. The company had successfully found vulnerabilities within the infrastructure of many of the largest tech companies in the world (such as Google, Facebook, & Microsoft, and others), but the leadership knew that without a product to supplement their service offerings, it would be difficult to move past a few million in revenue.</span></p> <p><span style="font-weight: 400;">So, Roy's on a mission to productize their services. He shared 5 vital steps to moving your company from a service-only company to a product-based business:</span></p> <p><em><span style="font-weight: 400;">On this episode, Roy also suggests a book called</span></em> <a href= "https://www.amazon.com/Your-Brain-Work-Strategies-Distraction/dp/0061771295"> <span style="font-weight: 400;">Your Brain at Work</span></a><em><span style="font-weight: 400;">, by David Rock)</span></em></p>]]></description>
<content:encoded><![CDATA[<p>"Time is linear. It does not scale."</p> <p>When that's someone's opening statement, you know it's going to be a great interview. (And we weren't disappointed.)</p> <p><a href= "https://www.linkedin.com/in/royfirestein/?originalSubdomain=ca"> Roy Firestein</a> joined us on the <a href= "https://podcasts.apple.com/us/podcast/1-to-10/id1432062156"> 1to10 podcast</a> to discuss how to move from a service-based company to a product-based company.</p> <p>Roy is the Chief Product Officer at <a href="https://www.cycura.com/">Cycura</a>, where they deliver offensive (and defensive) cybersecurity services. He's a seasoned hacker, co-founder of <a href="https://toronto.hackstudent.com/">HackStudent</a> and <a href= "https://www.autohost.ai/">autohost.ai</a>, and an Advisory Board Member of <a href="https://sector.ca/">SecTor</a> (Security Education Conference Toronto).</p> <p>When he came aboard Cycura, his top priority was to help the company scale by developing a product offering. The company had successfully found vulnerabilities within the infrastructure of many of the largest tech companies in the world (such as Google, Facebook, & Microsoft, and others), but the leadership knew that without a product to supplement their service offerings, it would be difficult to move past a few million in revenue.</p> <p>So, Roy's on a mission to productize their services. He shared 5 vital steps to moving your company from a service-only company to a product-based business:</p> <p><em>On this episode, Roy also suggests a book called</em> <a href= "https://www.amazon.com/Your-Brain-Work-Strategies-Distraction/dp/0061771295"> Your Brain at Work</a><em>, by David Rock)</em></p>]]></content:encoded>
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<title>19: How 250K Outbound Calls & 15K Sales Conversations Build A Solid Foundation w/ Matt Wheeler</title>
<itunes:title>19: How 250K Outbound Calls & 15K Sales Conversations Build A Solid Foundation w/ Matt Wheeler</itunes:title>
<pubDate>Tue, 30 Apr 2019 08:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">What can we all learn from</span> <a href= "https://www.linkedin.com/in/jmattwheeler"><span style= "font-weight: 400;">Matt Wheeler</span></a><span style= "font-weight: 400;">, who's personally made 250,000 sales calls?</span></p> <p><span style="font-weight: 400;">A lot, apparently.</span></p> <p><span style="font-weight: 400;">He joined us on this episode of the</span> <a href= "https://podcasts.apple.com/us/podcast/1-to-10/id1432062156"><span style="font-weight: 400;"> 1 to 10 podcast</span></a> <span style="font-weight: 400;">to talk all about why cold calling is far from dead. In fact, Matt's entire company,</span> <a href= "https://qualifiedmeetings.com/"><span style= "font-weight: 400;">QualifiedMeetings</span></a><span style= "font-weight: 400;">, is dedicated to helping companies build out their SDR and ISR sales programs. And last year alone, he collected 3 million data points from the sales teams he's helped create.</span></p> <p><span style="font-weight: 400;">What did he learn from all those data points? Listen in.</span></p>]]></description>
<content:encoded><![CDATA[<p>What can we all learn from <a href= "https://www.linkedin.com/in/jmattwheeler">Matt Wheeler</a>, who's personally made 250,000 sales calls?</p> <p>A lot, apparently.</p> <p>He joined us on this episode of the <a href= "https://podcasts.apple.com/us/podcast/1-to-10/id1432062156"> 1 to 10 podcast</a> to talk all about why cold calling is far from dead. In fact, Matt's entire company, <a href= "https://qualifiedmeetings.com/">QualifiedMeetings</a>, is dedicated to helping companies build out their SDR and ISR sales programs. And last year alone, he collected 3 million data points from the sales teams he's helped create.</p> <p>What did he learn from all those data points? Listen in.</p>]]></content:encoded>
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<title>18: Why Startup Founders Should Invest in Their Health as Much as Their Business w/ Charlie Bailes</title>
<itunes:title>18: Why Startup Founders Should Invest in Their Health as Much as Their Business w/ Charlie Bailes</itunes:title>
<pubDate>Tue, 16 Apr 2019 10:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">On the latest episode of</span> <a href= "https://itunes.apple.com/us/podcast/1-to-10/id1432062156?mt=2"><span style="font-weight: 400;"> 1 to 10</span></a> <span style="font-weight: 400;">I interviewed my good friend</span> <a href= "https://cbsupplements.com/pages/about-us"><span style= "font-weight: 400;">Charlie Bailes</span></a><span style= "font-weight: 400;">, the Founder of</span> <a href= "https://cbsupplements.com/"><span style="font-weight: 400;">CB Supplements</span></a><span style="font-weight: 400;">. Charlie is a health and fitness expert.</span></p> <p><span style="font-weight: 400;">In this episode Charlie talked about why business founders need to invest in themselves — and what happens when you don't .</span></p>]]></description>
<content:encoded><![CDATA[<p>On the latest episode of <a href= "https://itunes.apple.com/us/podcast/1-to-10/id1432062156?mt=2"> 1 to 10</a> I interviewed my good friend <a href= "https://cbsupplements.com/pages/about-us">Charlie Bailes</a>, the Founder of <a href= "https://cbsupplements.com/">CB Supplements</a>. Charlie is a health and fitness expert.</p> <p>In this episode Charlie talked about why business founders need to invest in themselves — and what happens when you don't .</p>]]></content:encoded>
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<title>17: How To Market Unique Products That Save Lives w/ Addie Ventris</title>
<itunes:title>17: How To Market Unique Products That Save Lives w/ Addie Ventris</itunes:title>
<pubDate>Thu, 04 Apr 2019 18:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">Marketing in a niche industry?</span></p> <p><span style="font-weight: 400;">You may get to the office every day and think, "I'm the only person marketing in this entire industry. I'm a loner." You probably think of all the interesting marketing campaigns other marketers are running, or maybe you watch TV commercials and think "If only that would work in my industry."</span></p> <p><a href="https://www.linkedin.com/in/addieventris"><span style= "font-weight: 400;">Addie Ventris</span></a> <span style= "font-weight: 400;">had every reason to feel the same way — In 2011, she became a marketing specialist for</span> <a href= "https://www.tacticalelectronics.com/"><span style= "font-weight: 400;">Tactical Electronics</span></a><span style= "font-weight: 400;">, which sells to a very niche industry: SWAT teams.</span></p> <p><span style="font-weight: 400;">Their products help SWAT officers and other tactical law enforcement teams see into situations before approaching. (My favorite device: They have a K9 camera that goes on police dogs!)</span></p> <p><span style="font-weight: 400;">In the next few years, she would be continually promoted, until she arrived at her current position as Marketing Director.</span></p> <p><span style="font-weight: 400;">She found a way to market to her niche industry. (And she crushed it.)</span></p> <p><span style="font-weight: 400;">She came on the</span> <a href= "https://itunes.apple.com/us/podcast/1-to-10/id1432062156?mt=2"><span style="font-weight: 400;"> 1 to 10 podcast</span></a> <span style="font-weight: 400;">to share what she's learned:</span></p>]]></description>
<content:encoded><![CDATA[<p>Marketing in a niche industry?</p> <p>You may get to the office every day and think, "I'm the only person marketing in this entire industry. I'm a loner." You probably think of all the interesting marketing campaigns other marketers are running, or maybe you watch TV commercials and think "If only that would work in my industry."</p> <p><a href="https://www.linkedin.com/in/addieventris">Addie Ventris</a> had every reason to feel the same way — In 2011, she became a marketing specialist for <a href= "https://www.tacticalelectronics.com/">Tactical Electronics</a>, which sells to a very niche industry: SWAT teams.</p> <p>Their products help SWAT officers and other tactical law enforcement teams see into situations before approaching. (My favorite device: They have a K9 camera that goes on police dogs!)</p> <p>In the next few years, she would be continually promoted, until she arrived at her current position as Marketing Director.</p> <p>She found a way to market to her niche industry. (And she crushed it.)</p> <p>She came on the <a href= "https://itunes.apple.com/us/podcast/1-to-10/id1432062156?mt=2"> 1 to 10 podcast</a> to share what she's learned:</p>]]></content:encoded>
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<title>16: Pros, Cons, and Everything You Need to Know About WordPress w/ Michael Wender</title>
<itunes:title>16: Pros, Cons, and Everything You Need to Know About WordPress w/ Michael Wender</itunes:title>
<pubDate>Tue, 19 Mar 2019 07:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">WordPress: If you've been considering building a new website, or migrating to something easier, there's no doubt that WordPress has come up. But how do you know if it's right for your business?</span></p> <p><span style="font-weight: 400;">We asked a true WordPress expert this very question on our</span> <a href= "https://itunes.apple.com/us/podcast/1-to-10/id1432062156?mt=2&ign-mpt=uo%3D4"> <span style="font-weight: 400;">1 to 10 podcast</span></a><span style="font-weight: 400;">, and he gave us the pros, the cons, and the ugly (well, nothing ugly, but you get the idea).</span></p> <p><a href="https://www.linkedin.com/in/michaelwender"><span style= "font-weight: 400;">Michael Wender</span></a> <span style= "font-weight: 400;">is a Web Developer, Graphic Designer, and Internet Consultant, specializing in WordPress and PHP. He's ran his own consulting firm for over 17 years, and we're kindred spirits — both graduates from Full Sail University.</span></p> <p><span style="font-weight: 400;">Check out his reasons you should (and shouldn't) be using WordPress.</span></p>]]></description>
<content:encoded><![CDATA[<p>WordPress: If you've been considering building a new website, or migrating to something easier, there's no doubt that WordPress has come up. But how do you know if it's right for your business?</p> <p>We asked a true WordPress expert this very question on our <a href= "https://itunes.apple.com/us/podcast/1-to-10/id1432062156?mt=2&ign-mpt=uo%3D4"> 1 to 10 podcast</a>, and he gave us the pros, the cons, and the ugly (well, nothing ugly, but you get the idea).</p> <p><a href="https://www.linkedin.com/in/michaelwender">Michael Wender</a> is a Web Developer, Graphic Designer, and Internet Consultant, specializing in WordPress and PHP. He's ran his own consulting firm for over 17 years, and we're kindred spirits — both graduates from Full Sail University.</p> <p>Check out his reasons you should (and shouldn't) be using WordPress.</p>]]></content:encoded>
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<title>15: Crafting Copy That Converts w/ Joel Klettke</title>
<itunes:title>15: Crafting Copy That Converts w/ Joel Klettke</itunes:title>
<pubDate>Tue, 05 Mar 2019 08:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">Conversion optimization is the new SEO.</span></p> <p><span style="font-weight: 400;">It's a hot topic right now.</span></p> <p><span style="font-weight: 400;">Why? Because it's crucial. You're spending tons of money on driving customers to your site. But what good is that if they don't convert?</span></p> <p><a href="https://ca.linkedin.com/in/joelklettke"><span style= "font-weight: 400;">Joel Klettke</span></a> <span style= "font-weight: 400;">is a conversion expert. He's a conversion copywriter to B2B and SaaS companies. He's also the founder of</span> <a href="https://casestudybuddy.com/"><span style= "font-weight: 400;">Case Study Buddy</span></a><span style= "font-weight: 400;">, a done for you case study service that helps companies capture, share, and cash in on customer success stories.</span></p> <p><span style="font-weight: 400;">Joel recently came on the</span> <a href= "https://itunes.apple.com/us/podcast/1-to-10/id1432062156?mt=2"><span style="font-weight: 400;"> 1 to 10 podcast</span></a> <span style="font-weight: 400;">to talk about creating copy that converts</span></p> <p><span style="font-weight: 400;">Here's what he had to say.</span></p>]]></description>
<content:encoded><![CDATA[<p>Conversion optimization is the new SEO.</p> <p>It's a hot topic right now.</p> <p>Why? Because it's crucial. You're spending tons of money on driving customers to your site. But what good is that if they don't convert?</p> <p><a href="https://ca.linkedin.com/in/joelklettke">Joel Klettke</a> is a conversion expert. He's a conversion copywriter to B2B and SaaS companies. He's also the founder of <a href="https://casestudybuddy.com/">Case Study Buddy</a>, a done for you case study service that helps companies capture, share, and cash in on customer success stories.</p> <p>Joel recently came on the <a href= "https://itunes.apple.com/us/podcast/1-to-10/id1432062156?mt=2"> 1 to 10 podcast</a> to talk about creating copy that converts</p> <p>Here's what he had to say.</p>]]></content:encoded>
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<title>14: 3 Tips Every Entrepreneur Needs During Seasons of High Growth w/ Ian Lawson</title>
<itunes:title>14: 3 Tips Every Entrepreneur Needs During Seasons of High Growth w/ Ian Lawson</itunes:title>
<pubDate>Tue, 19 Feb 2019 09:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">Sometimes you experience growth. When you didn't mean to.</span></p> <p><span style="font-weight: 400;">Meet <a href= "https://www.linkedin.com/in/ianplawson/">Ian Lawson</a>: He's a designer, entrepreneur, father of two, and he loves music. A man after my own heart.</span></p> <p><span style="font-weight: 400;">He came on our</span> <a href= "https://itunes.apple.com/us/podcast/1-to-10/id1432062156?mt=2"><span style="font-weight: 400;"> 1 to 10 podcast</span></a> <span style="font-weight: 400;">and told us all about</span> <a href="https://slickplan.com/"><span style= "font-weight: 400;">Slickplan</span></a> <span style= "font-weight: 400;">— his amazing website planning tool that is used by thousands of businesses (including</span> <a href= "https://www.protofuse.com/"><span style= "font-weight: 400;">ours</span></a><span style= "font-weight: 400;">). Here's the interesting piece: Slickplan was never intended to be its own company.</span></p> <p><span style="font-weight: 400;">Here's what happened:</span></p>]]></description>
<content:encoded><![CDATA[<p>Sometimes you experience growth. When you didn't mean to.</p> <p>Meet <a href= "https://www.linkedin.com/in/ianplawson/">Ian Lawson</a>: He's a designer, entrepreneur, father of two, and he loves music. A man after my own heart.</p> <p>He came on our <a href= "https://itunes.apple.com/us/podcast/1-to-10/id1432062156?mt=2"> 1 to 10 podcast</a> and told us all about <a href="https://slickplan.com/">Slickplan</a> — his amazing website planning tool that is used by thousands of businesses (including <a href= "https://www.protofuse.com/">ours</a>). Here's the interesting piece: Slickplan was never intended to be its own company.</p> <p>Here's what happened:</p>]]></content:encoded>
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<title>13: The 4 Things You Should Be Getting Out Of Customer Success w/ Irit Eizips</title>
<itunes:title>13: The 4 Things You Should Be Getting Out Of Customer Success w/ Irit Eizips</itunes:title>
<pubDate>Tue, 12 Feb 2019 08:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">In this episode,</span> <a href= "https://www.linkedin.com/in/eizips/"><span style= "font-weight: 400;">Irit Eizips</span></a><span style= "font-weight: 400;">, CEO and Customer Success Evangelist at CSM Practice, talks to us about the important of Customer Success. </span></p> <p><span style="font-weight: 400;">Irit emphasizes the importance of the customer journey. Shifting power to the customer, the subscription model of business has catapulted customer-centric business focus to the forefront of importance in successful models, making success for each customer a major factor in not only keeping existing customers, but also in attracting new customers.</span></p> <p><span style="font-weight: 400;">You'll love her <a href= "%20https:/csmpractice.lpages.co/the-executives-guide-to-cs-initiatives-ebook/"> Executive's Guide To CS Initiatives</a>.</span></p> <p><span style="font-weight: 400;">You can also follow along by subscribing to the <a href= "https://csmpractice.lpages.co/the-executives-guide-to-cs-initiatives-ebook/"> CSM Practice Newsletter</a>!</span></p>]]></description>
<content:encoded><![CDATA[<p>In this episode, <a href= "https://www.linkedin.com/in/eizips/">Irit Eizips</a>, CEO and Customer Success Evangelist at CSM Practice, talks to us about the important of Customer Success. </p> <p>Irit emphasizes the importance of the customer journey. Shifting power to the customer, the subscription model of business has catapulted customer-centric business focus to the forefront of importance in successful models, making success for each customer a major factor in not only keeping existing customers, but also in attracting new customers.</p> <p>You'll love her <a href= "%20https:/csmpractice.lpages.co/the-executives-guide-to-cs-initiatives-ebook/"> Executive's Guide To CS Initiatives</a>.</p> <p>You can also follow along by subscribing to the <a href= "https://csmpractice.lpages.co/the-executives-guide-to-cs-initiatives-ebook/"> CSM Practice Newsletter</a>!</p>]]></content:encoded>
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<itunes:duration>39:42</itunes:duration>
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<title>12: Overcoming Biased Decision Making w/ Naveed Usman</title>
<itunes:title>12: Overcoming Biased Decision Making w/ Naveed Usman</itunes:title>
<pubDate>Tue, 04 Dec 2018 15:54:36 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">Whether we're aware of it or not, bias impacts our decision making every day on both personal and business levels.</span></p> <p><span style="font-weight: 400;">In this episode, I sat down with my good friend</span> <a href= "https://www.linkedin.com/in/naveedusman/"><span style= "font-weight: 400;">Naveed Usman</span></a><span style= "font-weight: 400;">, Principal and CEO at</span> <a href= "https://www.usmangroup.com/"><span style="font-weight: 400;">The Usman Group</span></a><span style="font-weight: 400;">, to talk about some of the traps we fall into while trying to make decisions.</span></p> <p><span style="font-weight: 400;">Naveed is very excited at the opportunity he has to help leaders navigate their biases and make better decisions for their business. Having these conversations with those you trust or consultants empowered to point out changes can also help you avoid many mistakes of bias laden decision making.</span></p>]]></description>
<content:encoded><![CDATA[<p>Whether we're aware of it or not, bias impacts our decision making every day on both personal and business levels.</p> <p>In this episode, I sat down with my good friend <a href= "https://www.linkedin.com/in/naveedusman/">Naveed Usman</a>, Principal and CEO at <a href= "https://www.usmangroup.com/">The Usman Group</a>, to talk about some of the traps we fall into while trying to make decisions.</p> <p>Naveed is very excited at the opportunity he has to help leaders navigate their biases and make better decisions for their business. Having these conversations with those you trust or consultants empowered to point out changes can also help you avoid many mistakes of bias laden decision making.</p>]]></content:encoded>
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<itunes:duration>31:20</itunes:duration>
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<title>11: Branding and Rebranding To Fit Your Identity with Phillip Davis</title>
<itunes:title>11: Branding and Rebranding To Fit Your Identity with Phillip Davis</itunes:title>
<pubDate>Tue, 27 Nov 2018 07:31:31 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">Everyone has an identity problem. For a business, this fundamental struggle is evident when trying to name or rename the company.</span></p> <p><span style="font-weight: 400;">In this episode,</span> <a href= "https://www.linkedin.com/in/phillipdavis/"><span style= "font-weight: 400;">Phillip Davis</span></a><span style= "font-weight: 400;">, President and Founder of</span> <a href= "https://www.tungstenbranding.com/"><span style= "font-weight: 400;">Tungsten Branding</span></a><span style= "font-weight: 400;">, talks about the creative process they go through with clients in order to land on a name that catapults their brand forward.</span></p> <p><span style="font-weight: 400;">Finding a company name is about more than just being creative; it's about knowing who you are and hope to accomplish.</span></p>]]></description>
<content:encoded><![CDATA[<p>Everyone has an identity problem. For a business, this fundamental struggle is evident when trying to name or rename the company.</p> <p>In this episode, <a href= "https://www.linkedin.com/in/phillipdavis/">Phillip Davis</a>, President and Founder of <a href= "https://www.tungstenbranding.com/">Tungsten Branding</a>, talks about the creative process they go through with clients in order to land on a name that catapults their brand forward.</p> <p>Finding a company name is about more than just being creative; it's about knowing who you are and hope to accomplish.</p>]]></content:encoded>
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<itunes:duration>39:21</itunes:duration>
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<title>10: Deeper Purpose And Meaning To Visual Storytelling w/ Michael Cardwell</title>
<itunes:title>10: Deeper Purpose And Meaning To Visual Storytelling w/ Michael Cardwell</itunes:title>
<pubDate>Tue, 20 Nov 2018 14:42:44 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">Animation provides the opportunity to creatively and unlimitedly tell your story.</span></p> <p><span style="font-weight: 400;">But first, you have to know your businesses' purpose and have a vision for that narrative.</span></p> <p><span style="font-weight: 400;">That's where</span> <a href= "https://www.linkedin.com/in/micardwell/?locale=de_DE"><span style= "font-weight: 400;">Michael Cardwell</span></a><span style= "font-weight: 400;">, Owner and Creative Director of</span> <a href="https://www.digitalbrew.com/"><span style= "font-weight: 400;">Digital Brew</span></a><span style= "font-weight: 400;">, comes in. He and his team have been creating award winning live action and animated videos since 2011.</span></p> <p><span style="font-weight: 400;">His team is made up of marketers, so they make sure the stories they tell look cool and get business results.</span></p> <p> </p>]]></description>
<content:encoded><![CDATA[<p>Animation provides the opportunity to creatively and unlimitedly tell your story.</p> <p>But first, you have to know your businesses' purpose and have a vision for that narrative.</p> <p>That's where <a href= "https://www.linkedin.com/in/micardwell/?locale=de_DE">Michael Cardwell</a>, Owner and Creative Director of <a href="https://www.digitalbrew.com/">Digital Brew</a>, comes in. He and his team have been creating award winning live action and animated videos since 2011.</p> <p>His team is made up of marketers, so they make sure the stories they tell look cool and get business results.</p> <p> </p>]]></content:encoded>
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<itunes:duration>28:55</itunes:duration>
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<title>9: Creating Solutions Through Innovative Service w/ Wayne Hilmer</title>
<itunes:title>9: Creating Solutions Through Innovative Service w/ Wayne Hilmer</itunes:title>
<pubDate>Thu, 08 Nov 2018 12:12:40 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">Some businesses close their doors because they fail to adjust.</span></p> <p><span style="font-weight: 400;">And some dreams are never realized because of poor focus.</span></p> <p><a href= "https://www.linkedin.com/in/wayne-j-hilmer-14200834/"><span style= "font-weight: 400;">Wayne J. Hilmer Sr.</span></a><span style= "font-weight: 400;">, Founder and Chairman at</span> <a href= "https://touchrate.com/"><span style= "font-weight: 400;">Touchrate</span></a><span style= "font-weight: 400;">, tells a different story - of ideas that became reality because Touchrate was willing to look at what was coming and seek business partnerships that could help!</span></p> <p><span style="font-weight: 400;">One day your business may be marked by what it did to learn and adapt.</span></p>]]></description>
<content:encoded><![CDATA[<p>Some businesses close their doors because they fail to adjust.</p> <p>And some dreams are never realized because of poor focus.</p> <p><a href= "https://www.linkedin.com/in/wayne-j-hilmer-14200834/">Wayne J. Hilmer Sr.</a>, Founder and Chairman at <a href= "https://touchrate.com/">Touchrate</a>, tells a different story - of ideas that became reality because Touchrate was willing to look at what was coming and seek business partnerships that could help!</p> <p>One day your business may be marked by what it did to learn and adapt.</p>]]></content:encoded>
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<itunes:duration>32:09</itunes:duration>
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<title>8: 3 Ways To Clarify Your Message To Get The Right Customers w/ Steve Larrivee</title>
<itunes:title>8: 3 Ways To Clarify Your Message To Get The Right Customers w/ Steve Larrivee</itunes:title>
<pubDate>Tue, 30 Oct 2018 10:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">How many hours a week do you spend responding to contact forms from potential customers that go nowhere? Not because your product is bad but because you're attracting the wrong customer?</span></p> <p><a href="https://www.linkedin.com/in/steve-larrivee-a53a9a71/" target="_blank" rel="noopener"><span style= "font-weight: 400;">Steve Larrivee</span></a> <span style= "font-weight: 400;">is the VP of sales and marketing at</span> <a href= "https://www.cactus-tech.com/about-us/leadership/details/steve-larrivee" target="_blank" rel="noopener"><span style= "font-weight: 400;">Cactus Technologies</span></a><span style= "font-weight: 400;">. As the leader of the sales and marketing division, he's had the difficult task of marketing their product to a very niche market. But he's done it well.</span></p> <p><span style="font-weight: 400;">They learned that they were lacking in their ability to communicate their value proposition to potential customers. So the crack in their foundation was their messaging; they would have to be intentional about updating all of their marketing materials to send one, clear message. Doing that led to incredible growth for the company.</span></p>]]></description>
<content:encoded><![CDATA[<p>How many hours a week do you spend responding to contact forms from potential customers that go nowhere? Not because your product is bad but because you're attracting the wrong customer?</p> <p><a href="https://www.linkedin.com/in/steve-larrivee-a53a9a71/" target="_blank" rel="noopener">Steve Larrivee</a> is the VP of sales and marketing at <a href= "https://www.cactus-tech.com/about-us/leadership/details/steve-larrivee" target="_blank" rel="noopener">Cactus Technologies</a>. As the leader of the sales and marketing division, he's had the difficult task of marketing their product to a very niche market. But he's done it well.</p> <p>They learned that they were lacking in their ability to communicate their value proposition to potential customers. So the crack in their foundation was their messaging; they would have to be intentional about updating all of their marketing materials to send one, clear message. Doing that led to incredible growth for the company.</p>]]></content:encoded>
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<itunes:duration>27:38</itunes:duration>
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<title>7: Need Go-to-Market Growth? Develop Your Organization on the Inside & Outside w/ Scott Vaughn</title>
<itunes:title>7: Need Go-to-Market Growth? Develop Your Organization on the Inside & Outside w/ Scott Vaughn</itunes:title>
<pubDate>Tue, 16 Oct 2018 09:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">Go-to-Market strategies require you to get your hands dirty - And you can't ever stop to put your hands down.</span> <a href= "https://www.linkedin.com/in/scottavaughan/" target="_blank" rel= "noopener"><span style="font-weight: 400;">Scott Vaughan</span></a> <span style="font-weight: 400;">explains how to execute GTM by developing talent & customer advocacy for growth.</span></p>]]></description>
<content:encoded><![CDATA[<p>Go-to-Market strategies require you to get your hands dirty - And you can't ever stop to put your hands down. <a href= "https://www.linkedin.com/in/scottavaughan/" target="_blank" rel= "noopener">Scott Vaughan</a> explains how to execute GTM by developing talent & customer advocacy for growth.</p>]]></content:encoded>
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<itunes:duration>32:32</itunes:duration>
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<title>6: Apply these 3 Principles for to Successfully Position Your B2B Brand w/ John Rougeux</title>
<itunes:title>6: Apply these 3 Principles for to Successfully Position Your B2B Brand w/ John Rougeux</itunes:title>
<pubDate>Tue, 09 Oct 2018 09:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">B2C Branding is about recognition - B2B Branding is a holistic discipline. True, the tactics utilized in both B2B and B2C are very similar. However, the roles of brand in each context are dramatically different…</span></p> <p><a href="https://www.linkedin.com/in/johnbrougeux/" target= "_blank" rel="noopener"><span style="font-weight: 400;">John Rougeux</span></a><span style="font-weight: 400;">, the VP of Marketing at</span> <a href="https://skyfii.io/" target="_blank" rel="noopener"><span style= "font-weight: 400;">Skyfii</span></a><span style= "font-weight: 400;">, explained during the most recent episode of the</span> <em><span style="font-weight: 400;">1 to 10 Podcast</span></em> <span style="font-weight: 400;">that, "It's not just about the product itself; It's about the entire range of ramifications these purchase decisions have on your business."</span></p> <p><span style="font-weight: 400;">The biggest takeaway from John's message is this:</span></p> <p>Once you understand the contrasting roles in the B2C and B2B spaces, you can then transform your company's B2B branding for massive Marketing success.</p> <p><span style="font-weight: 400;">And there are 3 Principles in which to guide you:</span></p> <ol> <li style="font-weight: 400;"><span style= "font-weight: 400;">Position your company in unclaimed territory</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Meet Customers halfway with your messages</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Consistently delivering on those promises</span></li> </ol>]]></description>
<content:encoded><![CDATA[<p>B2C Branding is about recognition - B2B Branding is a holistic discipline. True, the tactics utilized in both B2B and B2C are very similar. However, the roles of brand in each context are dramatically different…</p> <p><a href="https://www.linkedin.com/in/johnbrougeux/" target= "_blank" rel="noopener">John Rougeux</a>, the VP of Marketing at <a href="https://skyfii.io/" target="_blank" rel="noopener">Skyfii</a>, explained during the most recent episode of the <em>1 to 10 Podcast</em> that, "It's not just about the product itself; It's about the entire range of ramifications these purchase decisions have on your business."</p> <p>The biggest takeaway from John's message is this:</p> <p>Once you understand the contrasting roles in the B2C and B2B spaces, you can then transform your company's B2B branding for massive Marketing success.</p> <p>And there are 3 Principles in which to guide you:</p> <ol> <li style="font-weight: 400;">Position your company in unclaimed territory</li> <li style="font-weight: 400;">Meet Customers halfway with your messages</li> <li style="font-weight: 400;">Consistently delivering on those promises</li> </ol>]]></content:encoded>
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<title>5: The Most Important Decision You Can Make for Growth in B2B Tech w/ Dan Nelson</title>
<itunes:title>5: The Most Important Decision You Can Make for Growth in B2B Tech w/ Dan Nelson</itunes:title>
<pubDate>Tue, 02 Oct 2018 09:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">If you're leading a B2B technology company, the most important decision you can make for growth is how you're going to connect with your customers.</span> <span style="font-weight: 400;">This episode's guest is Dan Nelson, the President of Suncoast Partners International. Suncoast Partners is a sales/marketing consulting firm, which seeks to help small B2B tech companies scale into bigger organizations.</span></p> <p><span style="font-weight: 400;">After 42 years in the arena, Dan said the key to success depends on how you connect with your customers… But the key to consistent success depends on whether or not you have a repeatable sales process. In fact, it's the most important ingredient responsible in taking you from an</span> <em><span style="font-weight: 400;">Approved Vendor</span></em> <span style="font-weight: 400;">to a</span> <em><span style= "font-weight: 400;">Trusted Partner</span></em> <span style= "font-weight: 400;">when engaging with your customers.</span></p>]]></description>
<content:encoded><![CDATA[<p>If you're leading a B2B technology company, the most important decision you can make for growth is how you're going to connect with your customers. This episode's guest is Dan Nelson, the President of Suncoast Partners International. Suncoast Partners is a sales/marketing consulting firm, which seeks to help small B2B tech companies scale into bigger organizations.</p> <p>After 42 years in the arena, Dan said the key to success depends on how you connect with your customers… But the key to consistent success depends on whether or not you have a repeatable sales process. In fact, it's the most important ingredient responsible in taking you from an <em>Approved Vendor</em> to a <em>Trusted Partner</em> when engaging with your customers.</p>]]></content:encoded>
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<title>4: Why People are your Key to Scaling w/ Joe Pettet</title>
<itunes:title>4: Why People are your Key to Scaling w/ Joe Pettet</itunes:title>
<pubDate>Tue, 25 Sep 2018 09:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">Every company deals with it at one point or another.</span></p> <p><span style="font-weight: 400;">Scaling.</span></p> <p><span style="font-weight: 400;">Your company is growing, and as you grow, you are going to encounter the blessings and the challenges that come with a growing company.</span></p> <p><span style="font-weight: 400;">Your revenue may be increasing, but with that comes hiring decisions. Who does what? How many hats should you, the founder or co-founder, wear? When is it time to separate the sales and marketing teams?</span></p>]]></description>
<content:encoded><![CDATA[<p>Every company deals with it at one point or another.</p> <p>Scaling.</p> <p>Your company is growing, and as you grow, you are going to encounter the blessings and the challenges that come with a growing company.</p> <p>Your revenue may be increasing, but with that comes hiring decisions. Who does what? How many hats should you, the founder or co-founder, wear? When is it time to separate the sales and marketing teams?</p>]]></content:encoded>
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<title>3: Want to Get Creative? Start with Culture w/ Robert Salmeron</title>
<itunes:title>3: Want to Get Creative? Start with Culture w/ Robert Salmeron</itunes:title>
<pubDate>Tue, 18 Sep 2018 09:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">Creativity.</span></p> <p><span style="font-weight: 400;">It's something that every company wants to have in abundance, but is difficult actually foster within your organization.</span></p> <p><span style="font-weight: 400;">How do you actually set your company up in a way that truly fosters creativity? How do you ensure that you're inspiring your employees to come into the office every single day, whether they're writers, artists, engineers, developers, or animators?</span></p>]]></description>
<content:encoded><![CDATA[<p>Creativity.</p> <p>It's something that every company wants to have in abundance, but is difficult actually foster within your organization.</p> <p>How do you actually set your company up in a way that truly fosters creativity? How do you ensure that you're inspiring your employees to come into the office every single day, whether they're writers, artists, engineers, developers, or animators?</p>]]></content:encoded>
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<title>2: How to Use Digital Marketing to Stay Relevant With Your Customer Base w/ David Carrier</title>
<itunes:title>2: How to Use Digital Marketing to Stay Relevant With Your Customer Base w/ David Carrier</itunes:title>
<pubDate>Tue, 11 Sep 2018 09:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">On the second episode of the 1 to 10 podcast, we sat down with </span><a href= "https://www.linkedin.com/in/david-carrier-650a2429/" target= "_blank" rel="noopener"><span style="font-weight: 400;">David Carrier</span></a><span style="font-weight: 400;">, President and CEO of</span> <a href="http://quantumflo.com/" target="_blank" rel= "noopener"><span style= "font-weight: 400;">QuantumFlo</span></a><span style= "font-weight: 400;">, about the power, value, and future of digital marketing in creating meaningful and relevant connections with customers on a regular basis.</span></p>]]></description>
<content:encoded><![CDATA[<p>On the second episode of the 1 to 10 podcast, we sat down with <a href= "https://www.linkedin.com/in/david-carrier-650a2429/" target= "_blank" rel="noopener">David Carrier</a>, President and CEO of <a href="http://quantumflo.com/" target="_blank" rel= "noopener">QuantumFlo</a>, about the power, value, and future of digital marketing in creating meaningful and relevant connections with customers on a regular basis.</p>]]></content:encoded>
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<itunes:duration>24:16</itunes:duration>
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<title>1: Saving Money by Hiring the Right People w/ Mark Cray</title>
<itunes:title>1: Saving Money by Hiring the Right People w/ Mark Cray</itunes:title>
<pubDate>Tue, 28 Aug 2018 09:00:00 +0000</pubDate>
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<description><![CDATA[<p><span style="font-weight: 400;">On the inaugural episode of the 1 to 10 podcast, we sat down with</span> <a href= "https://www.linkedin.com/in/mark-cray-6027893/" target="_blank" rel="noopener"><span style="font-weight: 400;">Mark Cray</span></a><span style="font-weight: 400;">, CEO of</span> <a href="https://www.appliedglobal.com/" target="_blank" rel= "noopener"><span style="font-weight: 400;">Applied Global Technologies</span></a> <span style="font-weight: 400;">about why a healthy focus on the people in your organization is so crucial.</span></p>]]></description>
<content:encoded><![CDATA[<p>On the inaugural episode of the 1 to 10 podcast, we sat down with <a href= "https://www.linkedin.com/in/mark-cray-6027893/" target="_blank" rel="noopener">Mark Cray</a>, CEO of <a href="https://www.appliedglobal.com/" target="_blank" rel= "noopener">Applied Global Technologies</a> about why a healthy focus on the people in your organization is so crucial.</p>]]></content:encoded>
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<itunes:duration>23:32</itunes:duration>
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<item>
<title>Why You Should Listen to 1 to 10</title>
<itunes:title>Why You Should Listen to 1 to 10</itunes:title>
<pubDate>Mon, 20 Aug 2018 18:18:00 +0000</pubDate>
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<description><![CDATA[<p>How do B2B tech companies grow? What if you could peel back the curtain and see behind the scenes at some of the most successful B2B tech companies out there? Maybe you're in sales or marketing. Maybe you're the founder or CEO. Whatever your role, 1 to 10 is here to help shed some light on just how B2B tech companies operate and grow. Just because you're in technology, that doesn't mean that you have it all figured out, and that's okay. That's where 1 to 10 comes in.</p>]]></description>
<content:encoded><![CDATA[<p>How do B2B tech companies grow? What if you could peel back the curtain and see behind the scenes at some of the most successful B2B tech companies out there? Maybe you're in sales or marketing. Maybe you're the founder or CEO. Whatever your role, 1 to 10 is here to help shed some light on just how B2B tech companies operate and grow. Just because you're in technology, that doesn't mean that you have it all figured out, and that's okay. That's where 1 to 10 comes in.</p>]]></content:encoded>
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<itunes:duration>12:12</itunes:duration>
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