As part of our Cannes Lions series, Lauren catches up with Daniel Wakswaser, Global marketing Vice President of Consumer Connections and Capabilities at Anheuser-Busch InBev at a busy French café just across from the Palais. Wakswaser shares great insights and tips from his perspective as an executive who is responsible for a number of areas from global paid media to experiential deals and properties as well as the company’s internal studios and creative culture. How will emerging tech impact this space as it intersects with advertising? Pour a glass of French wine and listen to find out.
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Join Lauren as she speaks with Bridget Davies, VP of Revenue and Seller Growth at eBay. The two chat at the yacht marina amidst the wonderful chaos that is the Cannes Lions Festival 2019. Listen now for insights into the future of tech and advertising, as Davies sees the space, as well as challenges and opportunities for women in the industry and much more.
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Join Lauren on site with the founders of the Flourish Conference. Holly Glowaty and Kristen Thiry give important insights into the unique world of branded currency – that is, rewards programs, loyalty programs and gift cards – as it intersects with blockchain and more. This important space, which serves as a vital brand extension for many companies, is rapidly undergoing change. Learn where the opportunities are now. After Holly and Kristen finish, stay tuned for bonus “drops” directly from executives from top brands who attended the conference to hear why they attended.
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Theresa McEndree, VP Marketing, Blackhawk Network
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Get ready! It’s the annual Blockchain NYC/Consensus Conference Week where all things blockchain and digital currency will be discussed as they relate to a variety of industries. Get an insider perspective from Gregory Klumov, the CEO of first-ever Euro stablecoin innovator Stasis.
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Fiona Carter is the Chief Brand Officer of the behemoth AT&T Communications, now the parent company of WarnerMedia. It’s a massive responsibility ensuring the brand is planted firmly in the market today with an active eye to the future all while addressing the needs of a hyper-fragmented market in a lighting fast world of emerging technology. Lauren deLisa Coleman speaks to her on location during the Tribeca Film Festival in New York City which AT&T was presenting sponsor. Go inside now to grab these insights and strategies as Carter talks about the shape of AT&T Communications.
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A communication expert by trade, Julian Kahlon has worked closely with consumer brands for years, helping them strengthen relationships with their customers through better communication and digital experiences. Julian has led the rebrand for Haagen-Dazs as a Creative Director at Grey Group and headed the ADP innovation lab team that designed one of ADP’s core work management solutions.
In 2017, he noticed that more and more of the engagement between brands and customers happened in e-commerce and saw an opportunity to head in a different direction. And then… Project Verte was born. Listen as Chainsmoke host Lauren deLisa Coleman talks to Julian from his unique perspective in the advertising industry as it moves toward a massive intersection with blockchain technology.
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Go inside the world of tokens and advertising. Kris Nelson, COO of SRAX, shares about the company’s explosive developments with its BIGToken product, does a bit of myth-busting regarding the space and gives an important forecast for everyone in the advertising space.
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Jonnie Cahill, CMO of Heineken USA, reveals how the brand stays ahead of the advertising curve, explains the strategic thinking behind the marketing of Heineken’s lastest product, Heineken Zero, the company’s position on emerging technology, and provide insight on what it takes to be a CMO in today’s fast-paced, data-driven world. Join “Chainsmoke” host Lauren deLisa Coleman as she catches up with Jonnie for an exclusive conversation to Advertising Week’s 360 platform. Listen now.
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As Lauren makes the rounds at CES, listen to how one major blockchain startup based in Europe managed to snag big-box retail chains there and what their plans are for the U.S.
Any marketer and advertiser will find this particular episode interesting since it offers an insider look at a European approach to blockchain, marketing and advertising with the Euro equivalent to Walmart, Carrefour and others. Listen to this exclusive now with two innovating startups in the blockchain space as well as a key policy maker in France who reveals the countries strategy for supporting such companies both here and abroad to help advertising and marketing professionals get a jump on the competition in new ways. Lauren deLisa Coleman takes you inside.
]]>Any marketer and advertiser will find this particular episode interesting since it offers an insider look at a European approach to blockchain, marketing and advertising with the Euro equivalent to Walmart, Carrefour and others. Listen to this exclusive now with two innovating startups in the blockchain space as well as a key policy maker in France who reveals the countries strategy for supporting such companies both here and abroad to help advertising and marketing professionals get a jump on the competition in new ways. Lauren deLisa Coleman takes you inside.
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