
The ContentAsia Awards recognize premier broadcast and streaming content across Asia, celebrating creative and technical excellence in the regional media landscape. Competing against top animation studios across the continent, Kisah Bawah Tanah stood out for its distinctive local humor, engaging storytelling, and high-quality production value.
The win celebrates Malaysian creative excellence on the international stage, highlighting the show’s standout blend of local humor, imaginative lore, and world-class animation.
Kisah Bawah Tanah is available to stream on Astro GO and On Demand.
]]>At the heart of the campaign is the newly introduced Gula Melaka Series, featuring rich, aromatic palm sugar paired with Luckin Coffee’s signature brews

To mark this collaboration, customers who purchase any beverage from the Gula Melaka Series will stand a chance to bring home exclusive, limited-edition Kisah Bawah Tanah merchandise:
(Available while stocks last. Terms and conditions apply.)

This partnership highlights the vibrant potential of local creative IP and modern Malaysian flavours. By blending popular animation with everyday lifestyle culture, the campaign aims to encourage Malaysians to rally behind homegrown creators, storytellers, and local inspirations.
Join the Celebration
The Gula Melaka Series and exclusive Kisah Bawah Tanah merchandise are available starting this Merdeka season at participating Luckin Coffee outlets nationwide and via the Luckin Coffee mobile app. Taste the pride, support local animation, and celebrate the season with a cup of Rasa Kita, Cerita Kita.
]]>To commemorate this landmark milestone, a special award presentation was held by our Chief Operating Officer, ahLoong, to honor and show deep appreciation for our dedicated senior staff. Their unwavering commitment, creative vision, and steady leadership have been the backbone of Animasia through every challenge, project, and milestone over the years.

It was a simple, intimate gathering nothing overly grand but filled with deep gratitude, shared laughs, and moments we will always hold close. The award presentation was our small way of saying a massive thank you to the senior team members who have helped build Animasia into what it is today, mentoring the next generation of artists and keeping our creative spirit alive.
As we look toward the future and our next chapter of growth, we remain prouder than ever of the team carrying us forward.
]]>Since our journey began, our mission has been simple yet ambitious: to create world-class original intellectual properties (IPs), tell stories that resonate across cultures, and put regional animation on the global map. Today, our original series and co-productions have reached millions of viewers across major global networks, streaming platforms, e-commerce channels, and live events worldwide.
Looking back on 21 years, our Group Managing Director, Edmund Chan, shared a heartfelt note on what this journey means to us:

“As we celebrate our 21st Anniversary, I want each of you to know how grateful I am to have
shared this journey with such an incredible team. Success has never been about one
individual—it has always been about a team united by a common vision and a shared passion
for IP creation.
Twenty-one years ago, Animasia was just a dream. Today, it is a company that has touched
audiences around the world, created opportunities for countless talented individuals, and built
a reputation that we can all be proud of. Every milestone we have achieved has been possible
because of your dedication, passion, and belief in what we do”
To celebrate this milestone with our community, industry partners, and fans, we’ll be rolling out special initiatives, creative showcases, and collaborative projects throughout the year.
We want to extend our deepest thank you to our amazing crew, trusted global partners, and incredible fans who have been part of our story. Here’s to the next 21 years of creating, innovating, and inspiring!
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26 episodes, pure chaotic vibes.
Get ready, because Kreepy Bizarre Tales is bringing 26 episodes of pure, unfiltered chaotic comedy! Animasia Studio smashed Southeast Asian folklore together with top-tier Gen Z humor and sharp social satire. The result? A wildly funny look at how terrifying adulting actually is, all told through an iconic crew of underworld misfits. Trust us you’re going to be obsessed.
You already know what to do, exclusively on Boomerang Thailand at 8:00pm. Pull up, grab your snacks, and see you when I see you! Peek a Boo!
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The main highlight of the event is an intimate storytelling and creator sharing session by the creator Hendra Wardi. Attendees will get a rare, behind-the-scenes look at the evolution of Kisah Bawah Tanah, tracing its journey from its initial concept to becoming a fan-favorite series that has captured the hearts of audiences.
This event isn’t just about looking back at how Kisah Bawah Tanah started, it’s about celebrating the incredible community that supports it and giving them an insider’s look into the world they love.

Pixorama aims to use this platform to further strengthen the Kisah Bawah Tanah community, empowering fans to become active ambassadors for the series as it continues to grow.
]]>Remember the days of bedroom floor battles? Now, Beyblade is a recognized school co-curricular activity with over 1,000 schools registered!
From learning physics and launch strategies to earning school marks, the new Beyblade X generation is bringing face-to-face competition back in a huge way. It’s amazing to see parents, teachers, and students all bonding over the stadium rails.
The local community is spinning faster than ever, and Malaysia is well on its way to breeding future international champions! Let’s go!
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