In this conversation with Operations Specialist Erin Taylor, from Lunimae Strategy, we’re talking about how to evaluate whether your business structure is actually working for you, not just whether it follows what everyone says you “should” be doing.

We dive into how to make smarter, calmer decisions about your offers, your growth strategy, and when it’s time to change something.

You’ll learn:

• What it might really mean when an offer feels hard to sell or deliver
• Why paying attention to your data (not just trends) is essential before making big changes
• How to think about one-to-one vs one-to-many offers based on your personality, energy, and goals
• Why “scaling” isn’t always the right next move (and when it actually is)
• How offering less can sometimes lead to more profit, ease, and better client results
• Why the momentum you already have matters — and why it may not translate to a totally different offer

If you’ve been wondering whether it’s time to shift your offers, simplify your business, or rethink how you’re growing, this episode will help you look at your situation more clearly and make decisions that truly support the kind of business (and life) you want.

Connect with Erin on Threads and Instagram: @lunimaestrategy

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We’re talking about the three ingredients that determine whether or not coaching turns into momentum, progress, and tangible results (and, of course, what can slow you down).

You’ll learn:

• Exactly how to use the results you already have to create more
• How not to get slowed down by failure, lost inspiration, or lack of follow-through
• What to put in your action plan so you’re actually set up for success
• Why obstacles don’t mean your plan is wrong - and how I help clients move through them
• The role coaching really plays in helping you create tangible results (this is the magic of long-term support)

If you’ve been feeling stuck, stalled, or unsure whether coaching will work for you, this episode will help you see your progress more clearly, simplify your plan, and understand exactly what to focus on to create results.

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Your offers. Your message. Your plan. Whether you even want to keep going.

If you’ve ever had that “maybe it’s all wrong” feeling - the mix of panic, doubt, and confusion - this episode is for you. I’m breaking down why this happens (spoiler: it’s totally normal), what it actually means, and how to navigate it without burning everything down or making rash decisions you’ll regret later.

You’ll learn:

• Why questioning everything doesn’t mean something’s gone wrong
• How to tell when your doubt is actually just exhaustion or vulnerability talking
• The sneaky ways hormones, stress, and life circumstances can trick you into thinking your business is broken
• What to do when you feel the urge to blow it all up and start over
• How to find calm and clarity before you make any big decisions
• What I tell clients who are ready to quit - and why it’s often the turning point that changes everything

If you’ve been second-guessing your direction or wondering if you’re still on the right path, this episode will help you slow down, breathe, and see things clearly again.

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• Why you need to stop “posting anything at all” just to check it off your list
• Where to shift your attention if you’ve been obsessing over likes and shares
• What to do if your super valuable emails or posts aren’t performing anymore
• How to tweak your marketing strategy so you don’t have to completely psych yourself up to actually do it every single time
• How to actually turn strangers on the internet into people who buy from you

It's time to stop overthinking your marketing or trying to force yourself into strategies that feel like work you dread. This episode will help you reconnect to what actually works.

Here's the FREE mini-training on How to Create Clients I mentioned in this episode!

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You know the one. That idea sitting quietly in the back of your brain — the pitch you’ve been meaning to send, the offer you’ve been waiting to make, the investment you keep circling. Not because it’s a “should,” but because deep down, you know it’s the next right move. And yet, you’re avoiding it. In this episode, we’re talking about when you know the bold move to make, and it feels just scary enough to stall you out.

I walk you through how to recognize the bold things you’re resisting, why courage (not confidence) is what actually gets you moving, and how to create momentum with simple, bold actions that don’t require overnight transformation—just a little bravery and a good plan.

You will learn:

• Why the next right move often feels like something you wish you could “unsee” (and how to deal with that feeling)
• The common thread I’ve noticed among clients who are on the brink of big growth
• What being bold really looks like (from dramatic moves to small actions) 
• The simplest way to identify your bold list—and how to take action without getting overwhelmed
• Why following through on bold actions (before the results show up!) is the habit that actually changes everything

If you’ve been waiting for a sign to go all in on the thing you already know you need to do—this is it. Get ready to check something scary-but-powerful off your list. 

And if one of those bold moves is working with me 1:1? You’ll find the link in the show notes. Let’s do this.

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In this episode, I’m joined by attorney and online business legal expert Sarah Waldbuesser for a real-talk conversation about the legal side of AI. From copyright laws that haven’t caught up to the tech, to the risks of relying on ChatGPT to write your contracts, we’re diving into what business owners actually need to know in 2025 — and how to keep your business protected without panic (or spending $5K at a local law firm).

You’ll learn:

• Exactly how using AI to write contracts or course content could leave you legally unprotected
• What happened when Sarah asked ChatGPT if non-lawyers should trust the contracts it creates(and its surprisingly honest answer) 
• The real deal with copyright and trademark law when it comes to AI-generated work
• How to think about risk in your business, especially if you’re in your first few years and still growing
• Sarah’s philosophy on legal issues in business — and why she says it’s a matter of when, not if

If you’ve been tempted to let AI handle the legal stuff so you can check it off your to-do list — this episode is your reminder to slow down. You don’t need to be scared of the legal side of business, but you do need to understand it. Hit play and protect your business like the real business it is.

Check out Sarah Walbuesser's Get Legit Bootcamp!

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The numbers that actually matter in your business aren’t always the ones people share on social media. In this episode, I talk about what it really takes to build and keep a profitable online business — without overcomplicating it or overspending on things you don’t need.

You’ll learn:

• What you really need to run a profitable business — and why it probably won’t match what the online world is trying to sell you 
• How I simplified my business with profitability in mind — so it fits my life and pays me well 
• How to do the math so you’re crystal clear on your profitability (I aim for 50% or better!) — and where you may want to make changes 
• The best mindset to have when making business investments — so you stay out of the “I’m doing it wrong” or “this will fix everything” trap 
• Where coaching fits into building a more profitable, sustainable business 

If you want a business that supports your life and allows you to pay yourself well — this episode will show you how to focus on what matters most.

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In this episode, I’m talking about a strategy that has helped both me and my clients create real momentum: focusing on ONE thing at a time. Whether it’s your business, your core offer, or your marketing strategy — narrowing your focus can be the exact move that unlocks the next level of growth. I’m also breaking down the mindset shifts that make this easier (especially if you’re multi-passionate like me) and what it actually looks like to stay committed without feeling boxed in.

You’ll learn:

• The challenges created by trying to build multiple things at once 
• How I went from stuck at $50K to six figures by doing less, not more
• When and how to introduce new offers or income streams 
• The specific mindset shifts that help multi-passionate entrepreneurs stay focused - without feeling creatively stifled
• The simple process I recommend to help you stay committed to one thing — even when shiny new ideas pop up

If you’ve been juggling too many things at once and wondering why none of them are working like you hoped, this episode will help you get focused, move faster, and actually enjoy the process again.

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In this episode, I break down a missing piece of your marketing strategy — one that’s quick, easy, and repeatable, and can yield results for years. It's all about genuine, human connection. You’ll walk away with practical ideas you can use today, plus a simple system to stay connected consistently — without it feeling forced or transactional. 

You’ll learn:

• A low-effort way to deepen relationships that can create high-impact results
• The personal story from my dad’s business that taught me the power of staying in touch
• Why relationship-based business is one of the most effective strategies you can build – even in a world that moves fast
• What to track when it comes to your network, leads, and past clients
• The simple weekly habit that can keep your business growing steadily behind the scenes

If your business is ready for more meaningful connection, more referrals, and more steady clients — this episode will show you how to create it.

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This episode is about the guilt that creeps in when you haven’t worked on your business as much (or as perfectly) as you think you should. I’m diving into why that feeling shows up, what it usually means, and how to rebuild your momentum without all the judgment and pressure.

You’ll hear what I see behind the scenes with clients (that I bet will sound a lot like you), why so many of us fall into the guilt spiral, and how to move forward even when life has been life-ing.

You will learn:

• What your business guilt is really trying to tell you (and why it’s almost never about your effort)
• The biggest misunderstanding about consistency — and a game-changing different way to think about it 
• What to do the moment you start comparing yourself to someone else online
• How to reset your business momentum without pressure, drama, or shame
• What the most successful business owners I know have in common (spoiler: it’s not perfection)

If you've been feeling guilty for "falling behind" — this episode will remind you that you’re not, and inspire you to come back to your business, right now, just as you are.

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In this episode, I’m breaking down how not following up might be quietly costing you money — and why following up (when done right) is actually one of the most respectful, professional things you can do for your business. If the idea of following up feels awkward, uncomfortable, or cringey, we’re going to fix that today. 

You’ll learn:

• Why silence doesn’t always mean "no" — and the real reason some people need a second (or third) nudge
• The simple mindset shift that turns following up from awkward to just “closing the loop” (and why it builds so much trust) 
• My personal approach to following up without feeling weird, needy, or apologetic 
• The key difference between professional persistence and making it personal 
• The best way to handle ghosting, no-shows, and “yeses” that quietly turn into “nos"

If you want to create more revenue without piling on more marketing or hustle, this is an episode you won’t want to miss.

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If selling has ever felt awkward, pushy, or like something you’d rather avoid altogether, this will shift your perspective and give you new strategies to implement right away (like, as soon as the episode's done).

We talk about why it’s actually a good thing to be obvious and direct in your copy (even if that feels uncomfortable), how to use "client voice," what AI can do for your marketing, and so much more.

You will learn:

• What most business owners get wrong when they try to use client voice in their copy 
• The sneaky mistake that makes your sales page feel flat—even when you “did everything right” 
• The easiest way to stop second-guessing your copy and start sounding like you
• How to find gold in your sales convos and turn it into scroll-stopping content
• The one shift that turns “ick, I hate selling” into “wait... this feels kind of fun?”

Ready to write in a way that actually feels good and works?

Listen in for a smart, fun and super practical conversation that will leave you feeling more confident in your message — and probably saying “selling is a service” out loud to yourself for the rest of the day. 

Links we promised:

• https://www.nomadcopyagency.com/opt-in-copy-bot
• https://www.instagram.com/nomad.copy/
• https://www.nomadcopyagency.com/

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In today’s episode, I’m challenging the idea that you’re “bad” at marketing and showing you what actually matters more than any strategy, trend, or tool. We’ll talk about how understanding human behavior changes everything, why marketing always involves experimenting (not just executing perfectly), and the three shifts that will help you think — and market — more like a pro.

You will learn:

• Why your marketing "not working" doesn’t mean you’re bad at it (and what it does mean)
• What every single marketing expert is actually doing behind the scenes (even if they don’t say it out loud)
• The exact questions you can ask yourself to start building better marketing instincts today
• Where you're already a better marketer than you realize — and how to use it to your advantage
• Why understanding human behavior will take you further than any funnel, formula, or social media hack

Ready to take the pressure off your marketing and start making real progress? This episode will show you how to think differently, act smarter, and stay out of the self-doubt spiral — so you can market your business in a way that actually works for you. 

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Because there’s a good chance you’re spending too much time on the wrong type of marketing (the comfortable kind) and not enough on the type that actually moves the needle. Today, we’re talking about the two streams of marketing you need to grow your business - and how most business owners tend to lean too hard into the "slow stream" and end up stuck.

In this episode, I’m breaking down how you can balance your marketing efforts between getting clients now and building a long-term pipeline for clients later. I’ll walk you through why relationship-based marketing is uncomfortable (but crucial), why content creation alone won’t get you where you want to go, and how to find a marketing rhythm that actually fits you — whether you're brand new or years into business.

You will learn:

• The real reason it feels like you’re working so hard but not signing clients — and the marketing shift that changes everything
• What mistake I made early in my business (despite having a marketing degree!) — and how you can avoid it
• How to spot the difference between comfort zone tasks and client-generating activities (hint: one feels much safer but grows your business way slower)
• Why tapping into your existing network (even if it feels awkward) can totally change your business
• Five uncomfortable-but-necessary questions that can unlock way more clients than tweaking your freebie ever will

Whether you're just getting started or already running a six-figure business, this episode will help you refocus on what actually grows your client base — and ditch the busywork that keeps you stuck.

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We’ve all heard the advice: “All strategies work—you just have to commit.” I used to believe it myself! But after years of coaching, investing, and watching what actually happens in real businesses (including my own), I’ve changed my mind.

The truth is: not all strategies will work for you. And forcing yourself to stick with something that doesn’t fit is a fast track to burnout, self-blame, and second-guessing everything.

In this episode, we’re unpacking the “all strategies work” myth and talking about how to actually choose a smart strategy that fits your strengths, your business model, and your clients. Plus, I’ll share what to look for when evaluating courses, coaches, and advice—and how to stop thinking you’re the problem when something doesn’t work.

You will learn:

• What I used to believe about strategy (and why I’ve completely changed my mind).
• The difference between strategies that look good on paper vs. the ones you’ll actually follow through on.
• The five strategy questions I ask my clients to figure out what’s actually going to work for them.
• What to do first when what you thought was a good idea doesn’t get the results you wanted.
• The sneaky way blaming yourself becomes a distraction from solving the real problem.

Whether you're just getting started or already running a six-figure business, this episode will help you choose smarter strategies that actually work for you. 

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Instead of pushing through with willpower or pretending I’m a productivity robot, I’ve learned how to work with myself—my energy, my mood, my motivation—by pulling the right levers. I’m sharing what those levers are, how I use them, and why they help me get things done in a way that doesn’t feel overwhelming or unsustainable. It’s simple, real, and yes… involves a little bit of potty humor. Just how I like it 😉

You’ll learn:

• The 3 levers of motivation that help me get everything done (plus my silly acronym that makes them impossible to forget!)
• What clean underwear, Gilmore Girls, and a break from my podcast taught me about motivation.
• The questions to ask when you’re staring at a task and just can’t make yourself start.
• Why you don't actually have to have a deep “why” for doing things.
• Where to look when you think something should be easy, but you’re still not doing it.

If your plate is full (and maybe a little too full), I hope this episode gives you some clarity, a few ideas to try, and at least one good laugh. Listen now!

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It’s a sneaky little trap. You tell yourself you need to be more efficient. You overanalyze every decision. You hesitate to take action unless you’re sure it’ll work. And before you know it? You’ve spent hours (or days… or months) thinking about what to do instead of just doing it. 

This is the time wasting cycle. And it’s sneaky—because it feels productive. But the only way to create real momentum in your business? Taking action, even when you’re not 100% sure it will work.

The time wasting cycle impacts business owners at every level—whether they’re just starting out or running a fully booked business. The fear of making the wrong move doesn’t go away as you grow… but learning how to move anyway is the skill that will change everything. So on this episode, we’re breaking down why this happens, and the small shifts that will get you out of this loop for good.

You will learn:

• Why trying to avoid wasting time is actually the thing that’s wasting your time the most.
• The question to ask yourself when you catch your brain demanding certainty before you take action.
• How to tell the difference between “thinking through a decision” and “spiraling into overanalysis.”
• The underdog mindset that helped me grow my business faster.
• A fun visual from the San Antonio Spurs (yes, basketball wisdom!) that will completely change how you see consistency in your business.

So if you’ve been telling yourself, I don’t want to waste time on something that might not work—this episode is exactly what you need to hear. Hit play now!

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In this episode, I'm unpacking the sneaky ways self-judgment keeps you from finding helpful solutions. I’ll walk you through a 4 step process to move from stuck and shaming yourself to self-compassion and problem-solving. I'll break down the layers of judgment that make things feel even harder than they need to be, how to shift out of resistance, and why the solutions that actually work for you probably won’t look like what you see other people doing. Plus, I'll share some unexpected life hacks (sticker charts aren't just for kids!) and the moment I realized I could no longer be trusted to remember anything without a system.

You will learn:

• My 4 step process to help you tackle hard things in your business with more ease and less self-judgement.
• The sneaky thought that will instantly make things more difficult for you (and how to catch yourself before falling into this trap!)
• The simple exercise you can do right now to start showing yourself more compassion (instead of being your own worst critic)
• The surprising solutions my clients have used to make overcoming business challenges simpler (proof that whatever works, works!)

If you’ve been feeling stuck in frustration, thinking you should be able to work through something on willpower alone, this episode will give you the permission—and the process—to be kinder to yourself and make things easier. Tune in now!

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In this episode, I’m breaking down what could be causing revenue swings in your business (hint: it’s not just external factors), the mindset shifts that will help you stop making every dip in sales mean something terrible, and how to create more stability without sacrificing flexibility. We’re also talking about why some business owners quietly start avoiding signing new clients without even realizing it, and how to make sure you’re not accidentally one of them.

You will learn:

• Why “income instability” is often more about how you think about money than what’s actually happening in your business
• How to set up your offers and business model to avoid feast-or-famine cycles (without making everything complicated)
• The most effective way to prepare for slower seasons without panicking or hoarding cash like the apocalypse is coming
• The sneaky ways fully booked business owners push away new clients (and how to stop doing it)
• What to do if your usual marketing and sales strategies suddenly stop working (and why the answer isn’t to immediately change everything)

The truth is, income variation isn't the problem. It’s how you respond to it that matters. If you want to build a business that feels stable—even when sales fluctuate—this episode will show you how. Tune in now!

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This week, I’m talking about why the only way to truly figure things out in business is by actually doing them—yes, even if you totally flop. Watching my son’s middle school basketball games made me realize something: kids know that mistakes are how you learn, but adults? We get so stuck trying to avoid them that we stop ourselves from learning at all. So if you’ve ever wished you could think your way to success without a single misstep… well, let’s talk about why that’s never going to happen (and why that’s actually great news for you).

You will learn:

• What middle school basketball players understand about learning that most business owners completely miss.
• Why the biggest risk to your business isn’t making mistakes, but avoiding them.
• Why your brain naturally clings to the idea that success can be achieved without failing (and how to move forward once you realize that’s not possible).
• The reason failure cements lessons in your brain more effectively than any book, course, or expert advice ever could.
• How to stop making failure mean something personal about you so you can actually learn from it and grow from it, instead of just feeling terrible about it.

If you’ve been waiting for certainty before making moves in your business, this episode will help you see that real certainty comes from experience. Tune in now and start making failure work for you instead of against you.

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In this episode, I’m diving into the trap of best practices and why waiting until you can do something the “right” way often leads to doing nothing at all. This applies to marketing, selling, content creation—literally every part of running a business. I’m sharing how I approach this in my own business, why I never follow every so-called expert recommendation, and how you can simplify the way you show up so that it the way you show up gets you results (without the stress, overwhelm, or wasted time).

You will learn:

• Why you're struggling with consistency, and how to make showing up easier.
• The simple question you can ask yourself to create a strategy for your business that you can follow through on.
• How to stop overthinking and start getting things done (even when it’s messy and imperfect).
• How to tell if trying to optimize your business systems and strategy is hurting you more than helping you.
• Why I actively choose not to follow the "best practice" recommendations from experts, and recommend you do the same.

And more!

If you’ve been overcomplicating things, waiting until you can do them “right,” or holding yourself back because you’re afraid of being inefficient—this episode is for you. Tune in now and start seeing results from what you realistically have the time and energy to do.

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In this Q&A-style episode, I’m answering all your questions about what happens when you’re fully booked—how and when to start a waitlist, how to market a waitlist, how to deal with waitlist ghosting, and more. I’m also breaking down why keeping your sales process running (even when you have no immediate availability) is the key to long-term revenue stability. Plus, I’ll share how I run my own waitlist and what I’ve learned along the way.

You will learn:

• The biggest mistake business owners make when they get fully booked—and how to avoid it
• How to set up a waitlist that keeps demand high without adding unnecessary complexity to your systems and workload
• What to say in your marketing when you have a waitlist—without it feeling phony
• How to know if it’s time to raise your prices (and why the answer isn’t always “yes”)

If you’re not fully booked yet, this episode will help you plan ahead so you’re ready when it happens. And if you are fully booked, it will give you the tools to make sure you stay that way, without constantly stressing about where your next client is coming from. Listen now!

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This is the final episode in my 3-part series on what’s actually stopping you from getting clients, and today we’re covering what might be the biggest gap of all - sticking with something long enough for it to work. But that doesn’t mean forcing yourself into an unnatural routine or following a structure that burns you out. It means finding a way to keep showing up on average over time, in a way that makes sense for how you like to work. I’m also talking about how frequently you need to be sharing your message, why people aren’t as aware of you as you assume they are, and why changing things up too often is like hitting a reset button on the trust you’ve built with your audience.

You will learn:

• My unique definition of consistency and how it can help you sign clients.
• How to working in bursts or not following a strict schedule can still get you the results you want in your business.
• Why your message always needs more repetition than you think (and how to handle the discomfort of feeling annoying).
• The unhelpful thought that used to trip me up when it came to marketing, and how I shifted my thinking to get out of my own way.

And more!

This episode will help you see where you might be losing momentum without realizing it. Tune in now to rethink consistency in a way that actually works for you - and for the clients who are waiting to hire you.

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In this second episode of my three-part series on getting clients, we’re tackling the visibility gap - one of the biggest reasons businesses don’t succeed. I’m sharing what I got wrong in the beginning, what I see so many entrepreneurs struggling with, and the shifts you need to make so your ideal clients actually see you, know you, and realize that hiring you is an option. You’ll learn how to build visibility that turns into clients, without feeling salesy or awkward.

You will learn:

• Who actually needs to know about you (spoiler: it’s not just anyone).
• What happens when you mistake “being visible” for “getting clients” - and how to fix it.
• The common marketing mistake that keeps your ideal clients from realizing you’re available to help them.
• Why simply engaging in communities isn’t enough - and the subtle shift that makes all the difference.
• How to make sure people remember you when they’re ready to buy.

If you’ve ever felt like you’re doing all the “right” marketing but not seeing results, this episode is a must-listen. And don’t forget to tune in next week for the third and final part of this series, where I’ll be diving into the last key to getting clients - the part that brings everything together and turns visibility into results.

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• What “attraction” really means in business—and why it’s more than just showing up online.
• Why confidence is the most underrated marketing tool and how to build it, even if you feel like you don’t have any right now.
• The hard truth about why some offers fall flat, and the exact questions you need to ask yourself to make sure yours doesn’t.
• How to uncover the unique strengths and value you didn’t realize were your biggest client magnets.
• The #1 question potential clients are asking themselves about you, and how to answer it effectively.

If you’ve been feeling stuck or wondering why your business isn’t attracting clients like you hoped, this episode is for you. You’ll walk away with actionable insights on how to build confidence, establish authority, and craft an offer that resonates. Listen now!

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I'll dive into what it truly takes to design a year that aligns with your vision—not the noise of social media or outdated business advice. I'll also share how I’m approaching 2025 with two key priorities—sustainability and profitability—and why I believe these can coexist within your business with ease and joy. Plus, I’ll guide you through some journal prompts and reflections to help you map out your own best year.

You will learn:

• How to identify and ditch “relics” from past years or others’ businesses that no longer serve you.
• The surprising way “job vibes” can create more freedom and clarity in your work life.
• How to figure out what you truly want from your business and life this year.
• Why profitability and sustainability are the keys to having a great year in business.

I believe we have more power to make the most of our lives right now than ever in human history, and life is just too short not to. If you’re ready to take control of your life and business this year, this episode—and Design 2025—are your calls to action. Tune in now, and let’s make this your most intentional year yet.

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• Why I focused exclusively on 1:1 coaching and how I determined my “fully booked” number.
• The exact strategies I used to reach my goal in 2024, including my approach to email and social media marketing (and hiring my own marketing agency for content repurposing!)
• How I experimented with pricing (and why I lowered my rates) to align with supply and demand.
• The mindset shifts, personal reflections, and experiments that fueled my progress.

I hope by sharing my story, you’ll see what’s possible and feel inspired to take action toward your own big goals this year, whether you’re working to get fully booked or chasing a different milestone. With focus, experimentation, and a strategy that works for your life, you will make them happen.

Making Room in Your Business episode

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This episode is for anyone with a big revenue goal for 2025, especially if $100K feels like a pipe dream right now. I’m sharing the step-by-step process I’ve used with countless clients to reach this milestone, as well as a clear view of what it takes to get there. From breaking down the numbers needed to hit your goal to streamlining your offers and marketing, this is a practical, no-fluff guide to building a six-figure business in 2025.

You Will Learn:

• How to calculate the exact number of clients or sales you need to make $100K in 2025.
• Why having just one offer can make your business not only easier to manage, but more profitable.
• The common mistakes business owners make when choosing their annual marketing strategy (and how to avoid them).
• How to tailor your plan to fit your life, whether you’re working school hours or balancing other commitments.
• Why working backwards from your goal is the key to creating a focused, effective action plan.

If you’re ready to make $100K in 2025 – or just want a roadmap to set and hit your own revenue goal (whatever it may be!) – this episode is packed with the tools and insights you need to make it happen. Listen now and let’s make this your most successful year yet!

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This isn’t your typical “end-of-year recap.” I’m sharing the unfiltered behind-the-scenes of how my business changed in 2024, what (both personally and professionally) led me to make those changes, and how I worked through all the emotions that came up along the way (unsurprisingly, there were many). 

You’ll hear what it’s been like to scale back a million-dollar business, prioritize my family, and stop making decisions based on what others might think. I hope it inspires you to reflect on what you really need in this season of your life – and to feel empowered to make changes that work for you.

You Will Learn:

• How I adapted my business to fit my life as a mom of teenagers with a full plate.
• Why letting go and trusting the process (while cliché!) are some of the most helpful pieces of business advice out there.
• What pricing for demand looks like in action – and how it helped me fill my roster faster than ever.
• How focusing on profits and quality of life, not just growth for the sake of growth, changed the way I make decisions.
• What my "no more working for free era" has actually looked like, and why it might be something you need to consider for yourself.

If you’re looking for an honest take on running a business long-term, or if you’re ready to rethink how your business is structured so it better supports you, this episode is packed with lessons you can use. Tune in now to hear the 10 biggest things I’ve learned in 8 years of business – and see how they might apply to you!

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I’m answering the questions I know you’ve been asking: Why does it feel like freebies aren’t working as well? Is there more competition for online courses or memberships today? Is social media engagement down for everyone? This episode is about giving you clarity. I’ll walk you through the trends I’m seeing in my business and with my clients, so you can focus on what makes an impact and feel confident in your strategies moving forward.

You’ll learn:

• What buying behaviors have shifted since the online business “pandemic boom” of 2020-2021.
• Why some business owners (including myself!) are moving away from freebies.
• Which offers and funnels are the most resilient in the ever-changing world of online business.
• How you can strategically use AI tools to make marketing your business even simpler.
• The strategies and trends that aren’t resonating anymore (and how to avoid them).

If you’ve been wondering how to adapt your business to the current trends or questioning if your strategies still hold up, this episode has the answers you need. Listen now and walk away with clarity on how to set your business up for success in 2025.

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You will learn:

• Why celebrating short-term wins will keep you on track while covering the practical side of your business (like paying the bills).
• How to use your long-term vision to guide your decision-making and plan your daily action steps.
• Simple strategies for ensuring your daily work aligns with your big-picture goals.
• The mindset shifts that will help you feel grounded and confident as you plan for 2025.
• Practical tips for carving out CEO time to reflect, plan, and stay intentional in your business.

As we look toward 2025, this episode is here to inspire you and remind you that progress towards your big dreams doesn’t have to be complicated. Small, intentional steps will lead you to your goals.

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In this episode, I’m breaking down why focusing on relationships over stats is the real key to building a simple, profitable business. We’ll talk about how obsessing over likes, followers, and views can actually hold you back—and what to do instead to create meaningful connections with your audience and attract the right clients.

You’ll learn:

• Why social media analytics don’t always equal business success.
• How to shift your mindset from chasing stats to building relationships with people.
• How to evaluate your analytics without taking it personally or derailing your plans.
• Simple strategies to convert your audience into paying clients.
• Two key shifts you can make today on social media to create deeper connections with your audience.

If you’re tired of chasing the numbers and feeling discouraged about showing up social media, this episode will give you a fresh perspective and practical steps to focus on what really matters. Listen now!

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• Why it's a total myth that the coaching market is oversaturated, and why I'm confident that coaching services are here to stay.
• What types of coaching offers are the most stable and in demand.
• How to choose offers that work for your business stage, audience size, and personality.
• Why "scalable offers" aren’t the solution to cutting back your workload.
• The key variables you need to consider when choosing your offer to ensure they succeed.

If you're ready to design a coaching business that works for you, this episode is a must-listen. Tune in for a clear, no-nonsense look at what it takes to build offers that not only sell but also allow you to love the work you're doing every day. Don’t miss it!

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• Why now is the perfect time to start thinking about your 2025 goals and the investments you need to make to reach them.
• How to determine if coaching is the right next step for you and your business.
• An honest breakdown of different coaching offers - courses, group programs, masterminds, and 1:1 - and who they’re best suited for.
• What questions you need to ask yourself before investing in any coaching offer.
• What makes an investment in coaching “worth it” from both the coach’s and client’s perspectives.

If you’ve been curious about investing in coaching and want a clear, no-fluff guide to making the right decision, this episode is for you. Tune in now to get a fresh perspective on coaching offers and set yourself up for a strong start to 2025. And don’t forget to come back next week, where I’ll be diving into the best coaching offers to provide as a coach!

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In this episode, you’ll hear from a panel of incredible women business owners as they share their experiences growing their businesses and the lessons they've learned the hard way. From the courage to fail, to the power of authenticity, to the importance of rest and connection, our discussion is packed with wisdom that will totally shift your approach to business.

You will learn:

• Why trying new things quickly can lead to faster growth and clarity in your business.
• How trying to sound “professional” might be costing you clients.
• How to balance hustle with rest to maintain your creativity and avoid burnout.
• The importance of connecting with others - whether online or in person - to build relationships that lead to opportunities.
• The one question every entrepreneur needs to ask themselves.

This episode is a must-listen for anyone looking to learn from experienced business owners who have been where you are now. Tune in to laugh with us over the hard lessons we’ve learned, and for tips you can use right now to build your business with more confidence and clarity.

Learn more about my amazing guests:
Chelsea Skaggs: https://postpartumtogether.com
Kyla Mitsunaga: https://kylamitsunaga.com
Laura Amigone: https://ruddercoaching.com
Sarah Waggoner: https://sarahjwaggoner.com
Shannon Brome-Ward: https://thewholebudget.com

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You will learn:

• The unseen pressures and realities of scaling that most online entrepreneurs face.
• Key signs it might be time to pivot your business model.
• How to create a business that fits your life (and not the other way around).
• Why relationship marketing and high-touch offers might be the next big things in 2025.
• The truth about mindset work and why it’s only part of the business building equation.

This is a candid conversation about the behind-the-scenes of building a successful business and navigating the unexpected costs – both financial and personal – of getting to the top. If you want to hear our unfiltered truths about scaling and how you can create a business that truly supports you, don't miss this episode!

Click here to learn more about Michelle.

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In this episode, I’m addressing the very real impact that major events - whether it’s elections, natural disasters, or personal crises - can have on our ability to stay focused and run our businesses. I'll share practical strategies to balance staying informed while also protecting your mental well-being, and how to give yourself grace during times when your best doesn’t feel good enough. These insights aren’t just for this election week... they’re tools you can apply any time life throws you a curveball.

You will learn:

• Why it’s completely normal to feel distracted or emotionally drained by current events and how to make peace with that reality.
• The importance of setting boundaries around news and social media consumption, and how to find the right balance for you.
• How to simplify your business plan and prioritize the bare essentials during stressful periods.
• Tips for working in short bursts when focus is limited, and why adjusting expectations is key to long-term sustainability.
• Ways to channel your feelings into positive action and find areas where you can make a real impact.

If you're struggling with how to manage your business when the world feels upside down, this episode is for you. Tune in for some grounded advice and a gentle reminder that it’s perfectly okay to be human - and that taking care of yourself might just be the best business strategy there is.

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Today we’re talking about something that was inspired by my clients and a lot of the work that we've been doing around goal setting and business planning. I’ve realized that people need something a little different with goal setting than we have seen in a little while.

And that’s results vs process goals. 

You’re probably familiar with results goals, but process goals are also important when it comes to business. 

On today’s episode of The Simple Online Business Podcast I’m discussing the different types of goals, how to shift your mindset from results goals to process goals and the benefits of focusing on process goals.

I’m hoping this episode will help transform your approach to achieving your business goals.

YOU’LL LEARN:

• The difference between results goals and process goals in goal setting and business planning
• How embracing process goals can lead to a healthier business
• Why process goals matter and how they can transform your results
• The importance of creating simple, achievable process goals

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I think it's worth reflecting on how incredible it is that we have the opportunity to create our own businesses in a way that is more accessible than previous years. There is more opportunity and a lower barrier to entry than ever before.

On today’s episode of the Simple Online Business Podcast, I’m talking about modern entrepreneurship and the unprecedented opportunities available today. I’m discussing the flexibility, accessibility, and potential for growth that modern technology provides to make pursuing entrepreneurship a possibility. 

YOU’LL LEARN:

• The greatest advantages to running a business in the modern world
• How to market your business and reach a global audience with minimal costs
• Why it’s important to value your business regardless of your earnings

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YOU’LL LEARN:

• How a lower-revenue business with fewer expenses can be just as profitable and more sustainable
• The current trends in the coaching space and why one-on-one support remains valuable
• Why you need to be self-aware when making business decisions
• How to evaluate your current business model to decide whether your business aligns with your personal goals and values

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YOU’LL LEARN:

• The benefits of having a business coach
• How you can achieve true growth simply from the actions you personally take in your business
• Why it’s important to have a space where you can be vulnerable and express your feelings without judgment
• How understanding your motivations can help you make informed decisions about your coaching journey

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You’re not alone.

Marketing is feeling hard. A lot of you are feeling like you’re not getting the results you want and people aren’t seeing your stuff.

There’s a lot of reasons for this, but instead of changing your thoughts about social media I wanted to give you another option to marketing.

Marketing has been around for thousands of years, long before social media, so there are other ways to market your business.

On today’s episode of the Simple Online Business Podcast, I’m talking about relational marketing as an alternative to the often-exhausting traditional social media marketing. I discuss how building genuine connections can be more effective than the overwhelming content creation approach.

YOU’LL LEARN:

• What relational marketing is and how it can be an alternative approach to traditional social media marketing
• How to build genuine relationships and connections in marketing
• Why authentic connections are more effective than the overwhelming amount of content creation you’re putting out
• The 5-step approach to implementing relational marketing strategies effectively

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YOU’LL LEARN:

• How to grow your business in 90 days
• How to breakdown your goals into manageable steps that help build momentum over time
• Why being a part of a supportive community can significantly enhance your motivation and accountability
• How a positive mindset can significantly impact your actions and outcomes when it comes to business success

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Today I’m sharing a little bit about my personal life that had a lot of lessons in it that I think are relevant to business.

I've faced my fair share of rejections and self-doubt over the years. Reflecting on my 15 years of volunteering and my dream of joining the executive board of an international organization, I realize how important resilience is. Rejection is universal, and how we react can vary. 

On today’s episode of the Simple Online Business Podcast I’m chatting about the sting of rejection, the not-so-glamorous tasks that build character, and the wisdom from trusted mentors. It's all about going all in on your dreams, balancing that confidence with a touch of "what if it doesn't work out," and always thinking about the value you bring to others. 

YOU’LL LEARN:

• How to give yourself permission to go after your goals
• How to embrace rejection as a part of your journey and learn from it
• The importance of mentorship and surrounding yourself with supportive individuals
• How to overcome discomfort and build confidence
• How to focus on the value you bring to others and use it as motivation

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• How to navigate the feast and famine cycle in business
• The impact of seasonal trends on business revenue and how to set realistic expectations
• The importance of planning and the tools to use to help make informed decisions
• Why staying visible and engaged with your audience, even during periods of stability, can help maintain momentum and prevent income dips

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YOU’LL LEARN:

• How embracing imperfection is the key to moving forward
• The importance of understanding the reasons behind resistance
• How the role of intuition factors in decision-making and goal-setting

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• How to transition from solopreneurship to managing a small team
• The emotional aspects of leadership and personal growth
• Why it’s important to self-reflect for effective leadership
• How creating a positive work culture can impact team dynamics 
• The difference between hiring contractors and employees

Learn More About Kira:
Visit Kira's website here
What's Your Leadership Archetype Quiz
Follow Kira on Instagram

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YOU’LL LEARN:

• The reason why time blocking may not be effective for some individuals
• How to create a realistic plan for scheduling
• How to navigate unexpected events in your daily routine
• Why it’s encouraged to experiment with various time management tools and techniques
• How to align strategies with individual work styles and preferences

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• What a scalable offer is in online business
• Why it’s important to conduct market research before launching scalable offers and how to do it
• The challenges and risks of going from one-on-one services to scalable models
• Why building an engaged audience before launching a scalable offer can create long term success

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• The importance of celebrating achievements, maintaining a positive mindset, and avoiding comparisons in the online business space
• How shifting your mindset can lead to unexpected success when it comes to business growth and client acquisition
• How to have effective communication with clients
• Why it’s important to be visible and consistent in marketing efforts

About Sara

Hello, I'm Sara - A qualified Functional Nutritionist, Holistic Nutritionist, Life & Exit Strategy Coach, and lastly, Personal Trainer. I am also a columnist, writing for my local and territorial newspaper.

My business, Nourish North, has been operational for 8 years in Yellowknife, Northwest Territories serving the communities and all over the world.

After achieving an honorary role in my nutrition diploma program, I sought out other ways to help my clients who were stuck in the stress of their lives. A life coaching certification was the answer and this has proven to get clients from A to B faster and with better results. Luckily, fitness has always been in my life and I believe doing things you're passionate about builds a stronger business. Becoming certified as a personal trainer was a no-brainer.

Since starting my business in 2016, I've helped many many women heal their hormones using root cause medicine. My love lies in supporting 40+ women, going through the menopausal years with my all inclusive packaging - nutrition, fitness, and mindset coaching.

What I love most about what I do is inspiring people to feel energetic, positive, and as incredible as they can through nutrition and exercise. I love teaching them how to make this part of their lifestyle and knowing how powerful they are over their mindset which dictates how far they'll go. Not one of them misses the person they used to be.

Find me here:
Website: www.nourishnorth.com
Facebook
Instagram @nourishnorthyk
Sara Aloimonos - Yellowknife Relationship Coach | Noomii

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YOU’LL LEARN:

• How to streamline your process of content creation, reduce stress and maintain consistency
• Why imperfection works when creating content
• How to enhance focus and efficiency during content creation sessions
• The strategy to save time and effort while ensuring your audience receives valuable information

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• How being in a doom spiral can have effects on problem solving and decision making in business
• Why it’s important to get out of the “doomies” before evaluating and solving business challenges
• The steps to overcome the doom spiral
• How to escape the doom spiral and make better business decisions

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On today’s episode of The Simple Online Business Podcast, I’m talking about giving yourself Permission to Want. I’m giving advice for anyone struggling with the internal conflict of wanting more while feeling grateful for what you already have. It’s not just about acknowledging desires but also about overcoming the barriers that prevent us from striving for something greater.  

YOU’LL LEARN:

• How to overcome the barriers of wanting more
• The three common reasons why people struggle to give themselves permission to want
• How to hold both gratitude and ambition - It’s not about choosing one over the other but finding harmony between the two
• Why it’s important to challenge beliefs that wanting something is greedy, selfish, or takes away from others 
• How embracing permission to want can lead to positive changes in your lives

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YOU’LL LEARN:

• What cognitive bias is and its influence on decision-making
• Why repetition is key to building new mental structures 
• How to have patience and grace when changing thought patterns 

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• How to balance work and family life during the summer and why it’s important
• How to create dedicated work time and actually stick to it
• Why having clear boundaries around “non-work time” helps you be fully present during family activities 

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• Find yourself on your computer scrolling, “pretend working” sometimes?
• Often think or stress about your business when you’re with family or friends or other times you’re technically supposed to be unplugged?   
• Work during vacations?

The answer is yes. Because it’s yes for all of us sometimes.

It’s not wrong, and you’re not a bad person or business owner if you do these things.

And also?

These kinds of things are THE top contributors to burnout. It’s not about doing too much work - it’s about loose or non-existent boundaries, including boundaries around
when you let yourself think or worry about your business.

This habit is a hard one to break.

On today’s episode of The Simple Online Business podcast I talk about mental boundaries - what they are, why they matter, and most importantly - actual tips and tools to help you establish them. 

YOU'LL LEARN:

• Why there is a need for intentional time dedicated to work and non-work activities
• The importance of mental boundaries in preventing burnout and maintaining work-life balance
• How to control your thoughts about work during non-work hours
• How to find activities that help you relax and unwind from work and why it’s important

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YOU’LL LEARN:

• How it’s ok and normal (and HELPFUL) to sometimes peek at other jobs out there when business feels hard
• How aligning personal values and business priorities lead to a more fulfilling and successful career
• Why your strategy has to be tailored to your business & goals (and what that really looks like)
• How to balance business growth with family life 

About Laura:
Laura has dedicated the past 20 years to guiding high school and college students towards success. Her journey began as a teacher in the Bronx, sparking her passion for empowering young adults. Transitioning to college admissions counseling, Laura aided students in accessing higher education. After earning a Master's in Counseling, she spent a decade as a guidance and college counselor, assisting students and families through the complexities of high school and the college application process.

Recognizing the need for ongoing support, Laura shifted focus to college students facing the inevitable challenges that come with college. Through personalized coaching, she addresses academic, professional, and social struggles, teaching and practicing essential time management and career planning skills. As a Certified Sparketype Advisor, Laura brings this simple and effective career tool to her clients to help them design their unique pathway to sparked work. Her clients report improved grades, heightened optimism, increased self-confidence, and reduced stress.

Additionally, Laura extends her expertise to high school audiences, bringing many of the same skills and concepts that she uses with her college clients to help younger students prepare for success in college. Through engaging presentations, she conveys her belief in students' potential for long term success, long after college admissions. When she is not working with students, she manages the fun of five kids, with love, laughter, lots of driving and dishes, and getting outdoors!

Learn more about Laura HERE

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• The importance of social media for business owners
• How to connect with your audience through content creation
• Why you must be consistent and patient with your content strategy
• How to experiment with trends, industry hot topics, and new platform features
• How to address the challenge of adapting to constantly changing social media platforms and evolving marketing strategies without losing your focus and direction

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YOU’LL LEARN: 

• How you can find the balance between hustle and ease in your business
• The most effective mindset shift for business success in 2024
• The importance of self-awareness and honesty about personal goals and willingness to put in the effort
• What factors affect the time and effort required to build a successful business

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• How just showing up can dramatically transform your business
• The importance of client engagement and the impact on results
• How to find consistency and take manageable action in your business
• Why dedicating time to work strategically on your business can have lasting effects
• The surprising relation between client participation and burnout

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And…

The folks who think the more you invest, the more you make, automatically - and that the transformation is in the transaction, regardless of what happens next. 

Obviously, we can both see that these are wrong and too extreme. 

The reality is in the middle - as usual. 

On today’s episode of the Simple Online Business podcast, I’ll be talking about the nuance of investing in your business, and the kind of mentality I bring to my own investment decisions. I’ll talk through my own tendency to underinvest, what overinvesting is, and my questions and considerations to help you make smart investment decisions for your business. 

No matter what phase of business you are in, I highly recommend you listen to this one.

You'll Learn:

• How to rethink your approach to investing in your business.
• A framework for making smart investments, including identifying specific goals and the gaps that need to be filled
• The importance of understanding one's risk tolerance and how it impacts decision-making

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·      It might make you want to run away from your business just thinking about it. 

·      It might not be the thing that fits your personality. 

·      It might not work for your ideal client or industry.

Not every successful tip or strategy will be successful for YOU, your business, your people.

And the more you try to do - the more complicated it becomes - the worse off your business is.

On today’s episode of the Simple Online Business podcast, I’m talking about how I learned the power of simplicity first hand in two different volunteer roles, and the 3 rules of simplicity for your business.

YOU’LL LEARN:

• Why making your business simple isn't as simple as it sounds
• How to focus on results rather than tasks and processes
• Why it’s important to build on what has already worked and customize your business plan
• How to embrace change and seize opportunities to evolve and grow your business

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• Should this content be free? Or only for clients?
• How much do I give away for free?
• Where do I draw the line between what’s free and what isn’t?

Many of my clients ask these questions, and honestly, I struggled with this earlier in my business too. 

While it is one of those things you learn through experience and eventually find where your personal line is - I want to share my lessons and secrets with you and help you save time not learning things the hard way. 

On today’s episode of the Simple Online Business podcast, I’m breaking down some ways to think about what to offer for free and what to reserve for clients. I’m also discussing the challenge of setting boundaries when it comes to free value. 

I know you’re going to love this one.

YOU’LL LEARN:

• How to find the right balance between providing value free content and growing your business
• How free content can build a sustainable business
• The importance of offering valuable free content to build trust and relationships with your audience
• How to set clear boundaries when offering free and paid content

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Marketing = social media

You have to be on social media to get clients.

Listen… I’m a huge proponent of social media. For all the flaws, it gives us access to SO MANY connections with new people, for free. Yep, it takes work. But it’s also such an advantage for beginning business owners.

And while I’m usually giving you tips on how to connect with people on social media - today I want to introduce you to a whole other world of possibilities… growing a business without using it.

On today’s episode of The Simple Online Business Podcast I'm chatting with my client Shannon, who recently had her first 10k month without building an audience on social media, about her inspiring journey of embracing change and discovering the freedom entrepreneurship brings. We talk about how she got started, the obstacles she’s overcome and the power of coaching and community in business growth.

YOU’LL LEARN:

• How effectively communicating with teams and clients about workload and availability can positively impact a business's growth and success
• Why setting boundaries and seeking support are important pillars of business success.
• Why building a strong team and creating a supportive work environment is the key to sustained growth

Learn more about Shannon:
Shannon is the CEO of Lifetime Stress Relief, a virtual assistance & online business management company that specializes in email & calendar management, preventing overwhelm and burnout, and developing systems to save time. Yes, we research refrigerators and check emails, but we also save time for life on our clients' calendars, act as a gatekeeper between customers, and remember the special dates in our clients' lives. When not working, Shannon loves to travel and be outside with her puppy, Ruby Tuesday, painting, surfing, or reading!

Visit her website here

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YOU’LL LEARN:

• How to transition from a brick-and-mortar business to the online space
• Why people struggle with finding the right offer and marketing services and how to fix this
• How to be successful in signing clients and managing a growing business
• The importance of belief and confidence in your business

Learn About Brittany:
Brittany Hagemann is a licensed CA Esthetician turned Esthetician Business Coach. After opening her acne business in San Diego in 2017, she grew it to a six figure business in under two years. She currently helps other esthetician business owners grow their business to six figures and beyond. When she's not working with her clients, she's spending time with her daughter and husband.

Visit her website here
Follow her on Instagram
Listen to here podcast here: Estheticians Earning More

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• The importance of enjoying the journey of business rather than fixating on the destination
• The concept of "going slow to speed up"
• Why focusing on the process is key to building a sustainable online business
• How the "microwave popcorn effect" can revolutionize the way you approach your business growth

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• your marketing
• your ability to sell
• you

It's why I have said this for years: every problem in your business is either a marketing problem, a sales problem, or a CEO problem.

On today’s episode of the Simple Online Business podcast, I am going to dive deeper into how to diagnose problems in your business to make sure you are solving the right problems. If you don’t diagnose your problem correctly, you’ll be solving the wrong problem - and it won’t fix your results. 

You don’t want to miss this episode! 

YOU’LL LEARN:

• Why it’s important to diagnose problems in your business
• How to identify and address marketing, sales, and CEO (mindset) problems
• Why there is a need to correctly identify the root cause of your business struggles
• How misdiagnosing business problems can lead to applying the wrong solutions

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• The Importance of playing to your strengths in business
• Why embracing yourself and your strengths is not just a relief, but a strategy for success
• How to create content that resonates by simply doing what comes naturally to you
• How a boost in self confidence can transform the way you present your business and how others perceive it
• Why believing in yourself and your services is appealing to potential clients

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●     Why you feel “icky” when it comes to selling and how to overcome it

●     The impact of negative experiences with sales

●     How to shift your mindset to focus on helping and serving potential clients

●     The importance of transparency in pricing and avoiding the bait and switch tactics

●     The most effective ways to make selling feel comfortable and authentic

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I know this can feel really real sometimes, but I’m here in your inbox today to say this is 100% untrue. False. Myth. This is a very common misconception in entrepreneurship.

This thought can alter your perception, affecting everything from your self-image to your business goals and the challenges you face.

On today’s episode of the Simple Online Business podcast I’m talking about why this negative thought is actually a bit more diabolical than you might initially think… and I’m going to do my very best to help you shake it loose and feel better about yourself and your business if you are someone who tends to think everyone else knows something that you don’t.

YOU’LL LEARN:

• The effects of "perfect business" illusion and how it skews our vision
• How to avoid comparing yourself to others and focus on your own unique strengths
• How to embracing the journey of continuous learning and problem-solving
• Why it’s important to embrace your own journey as a business owner 

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Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

YOU’LL LEARN:

• Why it’s important to reflect on your wins and impact, no matter how big or small
• How to build and maintain confidence and what to avoid when feeling fragile
• How music can lift your spirits and the impact of confidence boosting songs
• Why it’s important to pull from a foundation of existing confidence instead of focusing on  the skepticism

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2017: $40 (not a typo)
2018: $42k
2019: $210k

And if you know my story, you know I made almost $800k in 2020, year 4.

On today’s episode of the Simple Online Business podcast, I’m sharing the two major things I did in 2019 to grow, and the one thing I did in 2017 and 2018 that set me up for explosive growth in 2019 and 2020.

YOU’LL LEARN:

• The significance of playing big and growing belief and confidence
• How to stand out from other coaches/business owners doing the same thing as you
• How to take responsibility for internal growth and be intentional about achieving goals
• Why I encourage you to dream bigger and set ambitious goals
• Why it’s important to take action, be willing to fail, and embrace internal growth

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YOU’LL LEARN:

• How to embrace a job mentality in your business to create significant growth and success
• Why it’s important to transition from a hobby mentality to job mentality when building a business
• Why many people struggle with balancing the hustle mindset and other responsibilities

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It’s disappointing and frustrating when things don’t work the way we wanted them too - plus, we all spent over a decade being programmed to believe that failure is really, really bad. 

I want to challenge you to shift your mindset towards failure. Instead of seeing it as a setback, view it as a necessary step forward. Being willing to fail, taking action quickly, and learning from both successes and failures are essential to achieving your business goals.

Failure isn't something to avoid; it's something that actually brings you closer to success.

On today’s episode of the Simple Online Business podcast, we’re talking failure. Specifically, the fact that failure has been part of the recipe every time my business has experienced BIG growth - and the fact that failure moves us closer to our goals, even though most people believe it means they are further away. 

YOU’LL LEARN:

• The significance of embracing failure and the necessity of taking action in your online business
• How to overcome the fear of failure and tendency to overthink and plan excessively
• How to learn from mistakes and take action quickly
• Why failure is a necessary part of the process of building a successful business

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YOU’LL LEARN:

• The importance of niching
• How to achieve differentiation and specificity without going the traditional niche route
• Why it’s important to choose a niche that resonates deeply with both yourself and potential clients
• Why you need a strong sense of self-awareness and self-confidence when to truly differentiate yourself

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• The common reasons why potential clients may not be purchasing from you and strategies to overcome this
• Why it’s important to make clear offers, target the right audience and demonstrate the value and results of your services
• How to create urgency in marketing and the best ways to market towards ready-to-buy clients

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YOU’LL LEARN:

• How to sell coaching and the mental work involved (99% is mental)
• The importance of self-confidence and the power of your thoughts in your own marketing
• Why people hire coaches and how emotional factors influence their buying decision
• Why leading yourself matters (and how to do it).

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YOU’LL LEARN:

• How to view the concept of success in your business efforts
• The importance of trusting the process and remaining committed to providing value, even when immediate results aren't achieved
• How to break free from the success-fail binary in business
• Why it’s imperative to analyze indicators of business success, such as engagement, sharing, and gratitude, as signs of value and potential client acquisition.

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One of the core messages from the event was the undeniable shift towards relational marketing. In the digital age, it's no longer just about broadcasting your message—it's about creating meaningful connections. As coaches, we must lean into building authentic relationships with our audience.

The response was incredible. So many people who came live said that it is exactly what they needed, it calmed them down and made them feel positive about being a coach again… and everyone said that they 100% would need to relisten to it when they were feeling down.

Because of this.. I wanted to release it in an easy to consume audio format so you can return to it anytime you need a loving coach slap to help you get inspired about your work.

The coaching landscape is changing, but with change comes opportunity.

YOU’LL LEARN:

• Why believing in what you're doing, and then showing up into the world with that belief is considered to be compelling marketing
• Industry trends and marketing strategies for 2024
• The importance of relational marketing and building genuine relationships with clients
• How coaches can adapt to the evolving landscape of the coaching industry to stay relevant and provide optimal support for their clients 

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It was fascinating to look back knowing that I had achieved the goal that month despite having zero belief that I would at the start. 

Sometimes, our biggest goals can seem delusional. But here's the thing: you need to believe in the possibility of achieving them before anyone else will.

Today on the podcast, I’m talking about what it takes to achieve big goals - the importance of mindset and belief - and giving some inspiration to all of you who have set big goals for 2024. 

YOU’LL LEARN:

• Why the importance of daily mindset and intentional belief is crucial in achieving your goals
• How the impact of consistency in building trust and credibility with clients leads to sales
• Why it’s important to embrace your 'delusional' dreams
• The significance of simplicity and consistency when taking action to achieve your goals
• Why leaning into a simple and realistic business plan is better than a complicated one every single time
• Why it's not about being perfect; it's about being present and delivering value regularly

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I’m going to share with you the lessons I've learned, the changes I've made, and the insights I've gained. 

2023 was a year of transformation for me. And while reflecting on the past year, I realized the importance of embracing change and simplifying my business during challenging times.

In this episode of the podcast, come take a walk down the 2023 memory lane with me.

You’ll hear the things that changed me as a business owner, in more ways than one. But we’ll also chat about: the importance of business foundations, mindset work, understanding customer needs, and facing areas of discomfort for growth.

Cheers to the first episode of 2024, I hope you find it to be both motivating and inspiring to what you might need to hear as a business owner for the start of a new year!

YOU’LL LEARN:

• How embracing change and the cyclical nature of business growth is something almost all business owners encounter.
• Why the importance of business foundations should be prioritized at every phase of your business.
• How the impact of effort and providing valuable content can be a catalyst in your business.
• How understanding why people buy products and shifting focus to value will only benefit your business in the long run.
• Why embracing growth opportunities by facing discomfort might be the thing your business needs in order to succeed.

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Hear me out on this one.

Have you ever thought about the role of a cheerleader at a game?

The whole point of the cheerleader is to get the crowd going, right? When they get the crowd cheering and celebrating, the team gets excited. And when they’re excited, it fuels them to perform better.

So if cheerleaders are SUCH an important part to the momentum to a game, why do WE as business owners struggle so much with celebration?

I've noticed that for many people, including myself, celebrating our achievements can be a challenge.

 It's all too easy to focus on what didn't go as planned, rather than acknowledging and celebrating our accomplishments.

In this episode of the podcast, I want to stress that taking the time to celebrate is not just about feeling good. It's a crucial part of maintaining momentum in your business. We will discuss the importance of celebrating achievements in business. We will also touch on how  internal momentum can lead to external success. 

This episode is all about learning how to feel good about the work you’ve done, you’re doing, and what you will do as a business owner. Get ready to learn how to appreciate YOU better this episode!

YOU’LL LEARN:

• How the importance of celebration in business and achieving goals has a direct correlation with the momentum of your business.
• Why you might have difficulty celebrating accomplishments as a business owner.
• How to effectively celebrate small wins in your business.
• Why identifying momentum indicators in your business is an effective practice. 

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Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

I know not every coach has had a tough year, but I've spoken to many who feel like they've been under the microscope more than ever. 

Between the economic doom and gloom that seems to be the talk of the town..

And just the “normal” anxiety, imposter syndrome, and stress that accompanies being a coach in 2023…

Let’s just say some of us are struggling to thrive through the tough times in our business.

However, there are a few crucial tips and tricks that every kind of coach could easily implement in the upcoming year to find their stride, and thrive in their business. 

This week’s episode of the podcast, we will discuss the challenges faced by coaches and business owners in the current economic climate. We will also dive a little deeper into the need for adaptability, hard work, and strategic thinking to thrive through tough times in your business.

If you’re ready to jumpstart your business and get back on track with the thing you know you’re meant to do in this world - and the difference that you KNOW you can make, then make sure you listen to this episode!

You'll Learn:

• Why it’s important to identify the current scrutiny and criticism faced by coaches in the industry.
• How putting an emphasis on the importance of hard work without sacrificing well-being or personal values could make all the difference in your business.
• Why implementing critical, strategic, and intentional thinking for business growth could be the boost you need in your business for 2024.
• How challenging ourselves to find solutions to difficult questions and seeking support when needed are skills that show a strong business owner.

Let’s Connect! 

• Want to hear more about how to think about and strategically handle this stuff in 2024 so your business can thrive? Click here to register for my free event this Friday: The State of the Coaching Industry.  
• See how to work with me HERE

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Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Owning a business comes with both highs and lows, twists and turns…

And sometimes it’s the lows, twists and turns that really put your stomach and anxiety into excruciating knots. 

But your business does NOT have to make you feel this way when you’re going through the “normal motions” as a business owner. It is completely normal to feel vulnerability, frustration, and anxiety as a business owner. 

However, the way we handle these different vulnerabilities is what makes the difference between a good business owner, and a great one! 

With 2024 creeping up in the next few weeks, I thought this would be a perfect time to chat more about how to handle these big emotions as a business owner.

On today’s episode of Simple Online Business, I’m giving you 5 tips on things you can do to feel better when you’re having a down business day. The most important thing is that you build up your own toolkit of things that work for you - so my intention is that at least one of these will really resonate for you and be something you can reliably turn to when you need a little boost.


You’ll learn:

• How the influence of internal mindset relates directly to external circumstances in your business.
• Why learning how to overcome negative feelings in your business is a necessary skill as a successful business owner.
• How experimenting with different grounding techniques will allow you to run your business more effectively.
• Why reflecting on past achievements on your business can benefit future projects. 

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For some, it’s: overwhelm, stress, anxiety, and fear. And because of these feelings, some business owners will just run their businesses without setting goals. 

If you’re this kind of business owner, then are you really working towards goals?

Or, are you simply just doing things for your business to check them off of a list?

 I think it’s time for us to rewrite the narrative when it comes to goal setting…

And make it both a fun and challenging direction in your business! 

Will we immediately find things that work for us and for our business? 

No! But that’s part of the process, right? 

Finding things that work for us, and allowing ourselves to learn along the way. 

On this episode of the podcast, we are going to chat about the role of self-doubt and imposter syndrome when it comes to goal setting. But in order to see business growth, we as business owners need to overcome these negative emotions we feel, and  learn how to embrace failure as part of the goal setting process. 

You’ll learn:

• How it’s Important to make time for goal setting and planning for growth in your business
• Why finding a goal setting system that works for both you and your business could be a game changer for 2024
• How you should always be questioning the purpose of your goals and how they are evolving overtime in the new year
• Why learning from setbacks and embracing failure will actually lead you on the path to successful goal setting 

Let’s Connect! 

See how to work with me HERE

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 It doesn't feel good in any aspect of our lives, and for a lot of people, it's really a shutdown emotion when it comes to running a  business.

Many of us will just say, “I won’t get to a place of overwhelm. I won’t let that happen in my business.”

But let’s be honest…

Saying that you want to avoid being overwhelmed in your business is easier said than done.

But there are steps you can take to either avoid it, or manage it better! 

In this week’s episode of the podcast, we are going to dive deeper into the concept of overwhelm in business. I will also divulge for you some of my favorite, but necessary steps you can take, to make sure you can avoid being overwhelmed wherever it may try to creep into your business.


You’ll learn:

• Why it’s important to set clear goals as a business owner, coupled with achievable action plans and simple business structure.
• How constantly consuming business content and getting caught up in the latest marketing strategies could actually be hurting your business. 
• Why focusing on a few key platforms and methods for your business is an effective business strategy for any kind of business owner. 

Let’s Connect! 

Have you registered for Design 2024 yet? It’s the perfect place for you to get clear on your goals and business plan for 2024 - and this 5 day, live planning workshop is completely free for you! Click here to register now.

See how to work with me HERE

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But the idea of actually executing it can be overwhelming, to say the least! 

Here’s my hot take on most of the  “typical” business plans you’ll find on Google…

Most of the things they say you need, you don’t. 

In this week’s episode, we are going to focus on the importance of an effective business plan, what things you can leave out, and what your plan will look like for your business. 

You’ll learn:

-What is the importance of a simple business plan, and how it can lead you to success.
-How knowing your target audience, along with goal setting, is much more important than an intricate business plan.
-Why researching your competitors is essential to differentiate your business from the competition.

Let’s Connect! 

Have you registered for Design 2024 yet? It’s the perfect place for you to get clear on your goals and business plan for 2024 - and this 5 day, live planning workshop is completely free for you! Click here to register now.

See how to work with me HERE

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Welcome to the Simple Online Business podcast. I’ll be coming to you every Monday with 20ish minutes of the business tips and inspiration you need to fuel up for your work week. 

This week’s episode is about shouting in the abyss… an experience I’ve heard from a lot of you who feel like your marketing is going out to no one. 

It’s going to be fun, vulnerable, and every other emotion business owners feel in their daily routine…I hope you’re excited to jump back in!

You’ll learn:

-What is the importance of effective marketing strategies and intentional marketing efforts  for business success.

-Why you should objectively assess your marketing efforts and adjust to reach your target audience.

-How engaging in conversations with your audience to better understand their needs is essential to a successful business.

Let’s Connect! 

See how to work with me HERE

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

You’ll learn:

• Why it’s important to make room both in and for your business to thrive to it’s fullest potential
• How showing up as your true and most authentic self is what your business need to be successful
• Why being clear about the message and the content you provide from your business will bring you happiness

Haven’t left a review yet? All you have to do is head HERE.

 Featured on today’s episode:

• Interested in working with me during 2023? Learn more HERE! 
• Learn more about the Simple Scaling Mastermind HERE!
• Get visible with my new FREE guide – 61 Ways to Get More Visible to Your Ideal Clients! Click HERE to download! 
• Feel like you don’t have enough time to grow your business? Sign up for my Time Redesigned course HERE. 

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I was telling Brenna, before we started recording, that we know our lessons, we learned them. Theoretically, some people might think you don’t need to plan for a podcast where you’re sharing and talking about lessons and experiences you’ve lived in your business, and how you grew from them.

However, when we were reflecting, we realized that the lessons that we have learned are the same lessons over and over and over again. Just in different ways. But even though we've learned the lesson, it's always within a different context, a different circumstance.

This week, we’ll chat about how the lessons that we've learned this year haven’t been mind- blowing, or an unlocked industry secret. Yet, they have been valuable and logical lessons that we are happy to share with you, the listeners! 

You’ll learn:

• How when it comes to your business, there is no such thing as saying something too many times
• Why focusing on the thing that your clients/customers want, how is it actually the thing that they need, and how can deliver that to them, is how you will grow a business
• How it’s ok to rebrand and redirect your business as you grow into a more specific niche or clientele that you would like to serve
• Why having or building a team for your business doesn’t necessarily mean that you are burnt out in your business

Haven’t left a review yet? All you have to do is head HERE.


Featured on today’s episode:

• Looking to work with me in 2023? Learn more HERE! 
• Learn more about the Simple Scaling Mastermind HERE!
•  Get visible with my new FREE guide – 61 Ways to Get More Visible to Your Ideal Clients! Click HERE to download! 
• Feel like you don’t have enough time to grow your business? Sign up for my Time Redesigned course HERE. 

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Although I may not have answers prepared, I've looked through all of the questions. Kind of thought a little bit about what I wanted to say, but I don't have any notes or anything. So you know me, who knows what's gonna happen. In true Samantha  style, I will go off on some rants, and tangents, but will always circle back to the bigger picture. 

On this week’s episode, you will get to hear and learn a little bit more about me on a more personal level. You’ll also get to experience both some insight, clarity, and maybe even a little tough love that you might be needing in both your business, your life as a mother, or all of the above. But regardless, I hope you find this both educational, entertaining, and relatable!

You’ll learn:

• How to revisit the idea of mindset work if you don’t feel like it’s working for you and your business goals
• Why consistent scheduling made all the difference in the growth of my business
• How my most impactful mindset shift early on in my career truly changed the whole forecast of my business
• Why it is beneficial to prepare yourself to handle difficult clients before they cross your path

Haven’t left a review yet? All you have to do is head HERE.

Featured on today’s episode:

• Enrolment is open for Mama to CEO! Learn more HERE! 
• Learn more about the Simple Scaling Mastermind HERE!
• Get visible with my new FREE guide – 61 Ways to Get More Visible to Your Ideal Clients! Click HERE to download! 
• Feel like you don’t have enough time to grow your business? Sign up for my Time Redesigned course HERE. 

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

You’ll learn:

• How working with a business coach can help you to feel supported in all stages of your business.
• Why Mama to CEO gives you the tools to run your business with the right amount of emotions.
• How the networking  you make in Mama to CEO can support your business on different levels that you’d never expect
• Why the program Mama to CEO, and the community, works with every kind of business owner, in every stage of their business

Haven’t left a review yet? All you have to do is head HERE.

Featured on today’s episode:.

• It's not too late to join Design 2023! Sign up HERE and get immediate access to the replays in the Facebook group!
• Mama to CEO is OPEN for enrolment! Click HERE to join!
• Learn more about the Simple Scaling Mastermind HERE
• Get visible with my new FREE guide – 61 Ways to Get More Visible to Your Ideal Clients! Click HERE to download! 
• Feel like you don’t have enough time to grow your business? Sign up for my Time Redesigned course HERE

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Which can be both exciting and scary, I know, believe me..

(PS, make sure you listen to this episode, I have some EXCITING news!)

But we are finally up to the year where I get to do one of my favorite things  in my business, and that is Design for the new year. 

I do Design every year in December, this is actually going to be the sixth one, and it is just so fun and it kind of blows my mind every year, for not only how great the material is, but how valuable it is for everyone that takes advantage of it!

Because I am so different every year, I feel like I have new perspectives and new teachings to share during this training.

 It feels like it just gets up-leveled more and more and more every year, and it's just the best.

 It's magical, it's amazing, and I can't wait for it. So if you have never done a Design with me before, get excited.

I think everyone who follows me will say that this is basically their favorite thing that I do.

On this week’s episode, we will chat about the basic points of Design 2023, and how it will not only help you to have personal breakthroughs in different avenues of your business, but help you to create and implement the business of your dreams in 2023. 

You’ll learn:

• How to utilize worksheets as roadmaps and talking points in our Design 2023 workshop to blaze a definitive path for success
• Why essential mindset shifts are not only beneficial, but a non-negotiable when creating your business plan for 2023
• How to create an achievable goal for 2023, and create measurable steps towards completing it throughout the upcoming year

Haven’t left a review yet? All you have to do is head HERE.

Featured on today’s episode:

• Ready to plan and goal set for 2023? Join my free Facebook group HERE and participate in Design 2023 from December 12th-16th .
• Interested in Mama to CEO? Learn more HERE
• Learn more about the Simple Scaling Mastermind HERE
• Get visible with my new FREE guide – 61 Ways to Get More Visible to Your Ideal Clients! Click HERE to download! 
• Feel like you don’t have enough time to grow your business? Sign up for my Time Redesigned course HERE

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• Why failure is part of the process of how to run and maintain a successful business
• How working with a coach not only helps you to “fail better”, but to fail faster and to learn more from it to support your business in the future

Haven’t left a review yet? All you have to do is head HERE.

Featured on today’s episode:

• Ready to plan and goal set for 2023? Join my free Facebook group HERE and participate in Design 2023 from December 12th-16th .
• Interested in Mama to CEO? Learn more HERE! 
• Learn more about the Simple Scaling Mastermind HERE! Applications close December 1st!
• Get visible with my new FREE guide – 61 Ways to Get More Visible to Your Ideal Clients! Click HERE to download! 
• Feel like you don’t have enough time to grow your business? Sign up for my Time Redesigned course HERE. 

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

“Is this a smart investment?”

“What is the risk here versus the potential reward?”

“How is the potential payoff?”

“Can I expect growth from this?”

“What kind of return on investment ROI can I expect on this?”

A  business plan helps them to get an idea of that, and how they will know how they feel about this potential investment.

In addition, it's specifically, a plan on how you are going to make money. Focusing on how much you want to make, invest, the number of clients you need, what the offer is you plan on marketing, and how much you will charge for it.

On this week’s episode, we’ll not only establish the idea of a business plan and how to formulate one, but the understanding that if you're starting a business, you are doing so with the intention of making money, and there is nothing wrong with wanting to do that!

You’ll learn:

• Why creating a foundation for your goals will help you to be better prepared for variables that you may run across in your launches.
• How not having a plan for your business, and hoping that it will just be successful, is both risky and ineffective. 
• Why setting a business plan really helps you understand what is possible in your business.

Featured on today’s episode:

Haven’t left a review yet? All you have to do is head HERE.

• Design 2023 is open for registration! Join Samantha for her annual free, 5-day business planning event! Click HERE to learn more!
• Enrollment is open for the Simple Scaling Mastermind until December 1st! Apply HERE!
• Interested in Mama to CEO? Learn more HERE! 
• Get visible with my new FREE guide – 61 Ways to Get More Visible to Your Ideal Clients! Click HERE to download! 
• Feel like you don’t have enough time to grow your business? Sign up for my Time Redesigned course HERE. 

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

You’ll learn:

• How to analyze and put into perspective the actual impact a recession would specifically have on your business.
• Why the key to thriving in a recession is responsiveness to the data of your business, and the needs of your potential customers.
• How differentiation during a recession is the key to success in a business.

Haven’t left a review yet? All you have to do is head HERE

Featured on today’s episode:

• Design 2023 is open for registration! Join Samantha for her annual free, 5-day business planning event! Click HERE to learn more!
• Enrollment is open for the Simple Scaling Mastermind until December 1st! Apply HERE!
• Interested in Mama to CEO? Learn more HERE! 
• Get visible with my new FREE guide – 61 Ways to Get More Visible to Your Ideal Clients! Click HERE to download! 
• Feel like you don’t have enough time to grow your business? Sign up for my Time Redesigned course HERE. 

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

You’ll learn:

• How working with a coach will support the growth of belief in yourself, and your business
• Why connecting with a community with like-minded business owners will support your need for belief when you need it
• How utilizing a community will allow you get clarity on your goals in your business, and put you on a path for success

Featured on today’s episode:

Haven’t left a review yet? All you have to do is head HERE.

Enrollment is OPEN for the Simple Scaling Mastermind. Apply HERE!

Interested in Mama to CEO? Learn more HERE! 

Get visible with my new FREE guide – 61 Ways to Get More Visible to Your Ideal Clients! Click HERE to download! 

Feel like you don’t have enough time to grow your business? Sign up for my Time Redesigned course HERE. 

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

You’ll learn:

• How to learn how to build in enjoyment in the process of working as a CEO
• Why it’s important to celebrate your  business outside of just hitting financial goals
• How to get really specific in the areas of your business that are not fun for you
• Why it’s ok to give yourself permission to change things in your business  

Haven’t left a review yet? All you have to do is head HERE.

Featured on today’s episode:

Enrollment is now OPEN until November 4th for the Simple Scaling Mastermind. Apply HERE!

Interested in Mama to CEO? Learn more HERE! 

 Get visible with my new FREE guide – 61 Ways to Get More Visible to Your Ideal Clients! Click HERE to download! 

Feel like you don’t have enough time to grow your business? Sign up for my Time Redesigned course HERE. 

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Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

So here is the thing  that I want all of you to think about, as you think about your offers. There's two roads in front of you, and you’ve probably never thought about your offers in this way until now.

Approach number one - what SO many people do.

They choose an offer, and then they create the desire and demand for it.

So what this looks like is you have some kind of experience, interest, or set of skills that you feel really confident in. It also could be some topic that you're really interested in, and you package that into an offer, and put it out into the world, and then you make people want it.

The second option is noticing what people already want, and making that an offer. Seriously, so many people come up with these very elaborate programs and elaborate niches for these very niche situations, and make that into an offer, and put it out into the world and no one buys it.

I'll tell you what, there's a lot in business that is not easy, but picking an offer that people want can be very easy if you just notice what people already want.

This week, we are going to really get into creating profitable offers that not only people want, but that you feel confident in selling and backing. More importantly. We’ll go over how these offers will be a positive impact on your business, instead of a detrimental one.

You’ll learn:

• How to keep your profit in mind, as it relates to revenue and cost of delivery of your offer.
• Why it’s important to keep in mind how audience size relates to the appropriateness of your offer.
• How industry norms, personal value, and your experience contribute to the pricing of your offer.
• Why creating an irresistible, profitable offer for your ideal audience is super important.

Haven’t left a review yet? All you have to do is head HERE.

Featured on today’s episode:

Enrollment is now OPEN for the Simple Scaling Mastermind. Apply HERE!

Interested in Mama to CEO? Learn more HERE! 

Get visible with my new FREE guide – 61 Ways to Get More Visible to Your Ideal Clients! Click HERE to download! 

Feel like you don’t have enough time to grow your business? Sign up for my Time Redesigned course HERE. 

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Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

But are ads REALLY that important to the success of your business? 

The short answer is yes, but there are SO many avenues that need to be considered when you’re starting to think about running ads for your business. 

For one, most people assume that the ONLY place to run ads is on Facebook, or Instagram, when these two platforms are only the tip of the iceberg for potential platform ad reach.

Now, WHERE you’ll share your ads, and HOW you’ll share them are all dependent on you, your business, and the audience you’re trying to target. 

For example, Snapchat probably isn’t the best platform to run ads if your target audience is 75 year olds. 

To be honest, you probably have people showing up on your preferred platform now that are potential future clients. However, you always want to be bringing in new people for the long term health and sustainability of your business.

In this week’s episode, we are talking about all of the things to evaluate and acknowledge when you’re ready to consider running ads for your business. 

Regardless if you decide to run ads on your own, or work with an ads team,no matter what way you look at it, you’re paying. 

You pay with time to grow it on your own,  or you pay with a higher uptick in money to grow your audience if you use a team; it’s just how it works.

Audience growth is essential for making more money in your business, and I am here to help make it just a little bit easier to figure out.

You’ll learn:

• Where to spend time investing in ads for your business
• How to pay for ads in a budget-friendly way
• Where the best ad opportunity is for your business
• How to figure out how to run ads for yourself

Haven’t left a review yet? All you have to do is head HERE.

Featured on today’s episode: 

Interested in Mama to CEO? Learn more HERE! 

Learn more about the Simple Scaling Mastermind HERE! Enrolment opens October 24th!

Get visible with my new FREE guide – 61 Ways to Get More Visible to Your Ideal Clients! Click HERE to download! 

Feel like you don’t have enough time to grow your business? Sign up for my Time Redesigned course HERE. 

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Speaking from experience, the first hire you will probably make in your business is a virtual assistant. However, there are so many different areas of support in the virtual world space, that I think it’s important to quickly touch upon the specific roles you can hire for your business.

An OBM, (Online Business Manager), or a COO, (Chief Operating Officer), will have a more strategic expertise. They’re going to create systems for you, get you organized, and really help with all of the foundations and new implementations in your business.

Meanwhile, a virtual assistant will take a system or process you already have in place, and help check boxes off of your to-do list. They are going to take administrative tasks away from you, and help you free up time so you can really focus on the parts of your business that will move it forward.

In this episode, we are going to dive into my personal opinion about when you should hire a virtual assistant for your business, as well as the things you need to have in place as a CEO before you bring someone on to your team.

You’ll learn:

• How to decide when bringing on a virtual assistant is a beneficial and financial decision for your business.
• Why learning about your “Zone of Genius” and your “CEO Time Activities” might lead you to the realization that you need outside support
• How to delegate tasks both correctly and effectively so both you and your virtual assistant know their roles and responsibilities in your business 

Haven’t left a review yet? All you have to do is head HERE.

Featured on today’s episode:
Interested in Mama to CEO? Learn more HERE! 

Learn more about the Simple Scaling Mastermind HERE!

Get visible with my new FREE guide – 61 Ways to Get More Visible to Your Ideal Clients! Click HERE to download! 

Feel like you don’t have enough time to grow your business? Sign up for my Time Redesigned course HERE. 

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While I don’t disagree with that, I want to clarify whom that statement is meant for. 

If you are brand new to starting a business, you don’t need to stress out about growing an email list. Your main focus in the beginning of your business is worrying about landing your first few sales, and bringing in some income. 

However, if you are an established business owner, this does not apply to you. If you already have those few sales under your belt, then it is really time to start taking growing an email list more seriously. 

Believe it or not, the majority of my sales are coming from emails. So, let me be clear on this:

Even if you don’t feel like you don’t read a lot of emails that are sent to you, there are some people that LOVE to read emails. You are going to have some people that actually are interested in things you have to offer, BECAUSE you are showing up in their inbox.

So, don’t be in this place where you think emails are dead, gone, and thinking that no one looks at email. 

People are looking at email, don’t discount it!

This week’s episode is all about the things every business owner needs to know about email, and more importantly, wants to know about how to leverage and grow their email list.
 

You’ll learn:

• Why growing an email list is so important to longevity in your business
• How an Opt-in will be the thing that builds trust in your current and future clients
• Why relationship maintenance is the reason customers continue to come back for more
• How your business will talk to you and tell you what works, if you just listen 

Featured on today’s episode:

Haven’t left a review yet? All you have to do is head HERE.

Interested in Mama to CEO? Learn more HERE! 

Learn more about the Simple Scaling Mastermind HERE!

Get visible with my new FREE guide – 61 Ways to Get More Visible to Your Ideal Clients! Click HERE to download! 

Feel like you don’t have enough time to grow your business? Sign up for my Time Redesigned course HERE. 

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

-What are the things we think everyone knows when it comes to making money, but maybe they don’t know about?

So many people believe, “If I work hard, and hire the right coach, I will arrive at a million dollars. Then, the hard work is done, and I will know how to do a business, and everything after that is easy.”

That is just not true, my friends. 

You have to be willing to do whatever you need to do to make success happen, it’s just not an option to fail. Your mindset needs to be in a “getting shit done” mode, and erase the idea of perfectionism from your brain.Lastly, you need 7 essential habits that are not only simple to follow, but if implemented consistently, will help lead you to success. 

I am SO excited for this week’s episode you guys, and I apologize in advance for getting a little passionate this week! But this is a topic that really burns a fire inside of me. 

This episode has been a LONG time coming. Honestly, I know that SO many, if not all of you, are capable of implementing these tools and creating a successful business!

In this week’s episode, I am going to break down for you the 7 essential habits that I believe will lead you to success in your business. These habits are not just something I pulled out of thin air, but something all of my friends with the same kind of success in their businesses have done, and continue to still do to be successful. 

You’ll learn:

• Why your mindset, as well as your physical and emotional state cannot only lead you to success, but steer you away from it
• How utilizing your money in the correct investments, and tracking your spending and income will make you more aware of how successful your business is
• Why having a vision, and not being afraid to experiment will be the bread and butter to unlocking the true potential of your business

Featured on today’s episode:

Haven’t left a review yet? All you have to do is head HERE.

Interested in Mama to CEO? Doors are open until Friday, September 30th! Join HERE! 

Learn more about the Simple Scaling Mastermind HERE!

Get visible with my new FREE guide – 61 Ways to Get More Visible to Your Ideal Clients! Click HERE to download! 

Feel like you don’t have enough time to grow your business? Sign up for my Time Redesigned course HERE. 

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Moms can, in fact, build a business, in all different phases and seasons of their life. Not only that, but motherhood and entrepreneurship can and should look different to each individualized entrepreneur..

We tend to look at people who don’t have babies and don’t have kids, see their progression, and think this is the progression we should have in our business.Which is why I wanted to take this opportunity to bring in a small group of guest speakers to share their stories on this subject.

In this week’s episode, I am speaking with 4 incredible mothers, and entrepreneurs. All of these women are in different seasons of motherhood, but have found ways to make their business work for them and the needs of their families specifically. 

Click on a speaker's name to learn more about them:
Crystal Agyei
Kayla Lyon
Shonda Howard
Dr. Natalie Morse

Being with people that have been or going through the same thing as you, especially in my Mama to CEO Community, really makes you feel supported in these multifaceted shifts in your business. We think this is the normal “hum-drum”, that these are things that we normally do, and that being a mother and wanting to build a business isn’t a big deal.

But it REALLY is such a big deal. 

If there is one takeaway I want you to leave with after today’s session, it’s this:
There isn’t a rush, you don’t have something to prove to anyone. Focus on what is the one thing(s) you want, and let’s make that happen. 

You’ll learn:

• How to identify the lowest barometer of success for you when you are feeling overwhelmed.
• Why giving yourself grace as a mother, a business owner, and a combination of the two, is truly the secret to feeling positive about the growth in your business
• How being in tune with yourself, in every aspect, is not selfish, but necessary to build a business in motherhood
• Why there are benefits to looking for support outside of just you and your spouse when it comes to your business

Featured on today’s episode:
Have you been thinking about building a business online, but have no idea where to start to get your business off the ground? Learn more about my 4-day live experience, How to Start your Online Business HERE. Replays available! It's not too late to register!

Haven’t left a review yet? All you have to do is head HERE.

Doors for Mama to CEO open tomorrow September 22nd! Learn more HERE! 

Learn more about the Simple Scaling Mastermind HERE!

Get visible with my new FREE guide – 61 Ways to Get More Visible to Your Ideal Clients! Click HERE to download! 

Feel like you don’t have enough time to grow yo

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A lot of times, people are stuck in the  fear of actually starting, because they’re afraid they’ll take the first wrong steps, or they’re afraid they’ll make mistakes and have to apologize for them later. 

Other times, like in my case, they’re wasting their time on things that don’t really matter when they’re starting up their business. 

Take websites for example.So many people think they NEED a website when they start a business. However, websites need foot traffic. There isn’t a street in front of your website that people are driving by on a road. It’s in an alley with trees blocking it. 

We don’t want to build our businesses on rare circumstances happening to us.

 We want to set our business up for success in the best way we can. 

In business, there are a lot of things that aren’t simple. 

There are things that are complicated, intricate, and things that depend on a lot of factors. 

So many people use the fear of “starting a business” as the reason to NOT actually ever start. 

But starting a business doesn’t have to be scary or intimidating, it can actually be really simple. The goal of today’s episode is for you to start taking steps, making moves, and begin taking action.

This week, we are diving into the nitty gritty of what you ACTUALLY need to start an online business. I am going to uncover, and share 5 simple steps to help you get your business up and running, and stop making excuses as to why you can’t actually “start”. I’m hoping that these 5 simple steps will give a picture of what it looks like to start a business, and get you into an action, instead of just thinking about it. 

You’ll learn:

• How to be confident in the business that you’re talking about, (and for more information on this, make sure you check out Episode #237!)
• Why the things you think are “important” to your business, are actually the things that don’t matter the most.
• Why you need to focus on more technical and tactical things in your business, to ensure the longevity and success of your business

Featured on today’s episode:

Have you been thinking about building a business online, but have no idea where to start to get your business off the ground? Learn more about my 4 day live experience, How to Start your Online Business HERE. Event starts 9/19, register today!

Episode #237: Gigs And Side Businesses For Moms

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Interested in Mama to CEO? Learn more HERE! 

Learn more about the Simple Scaling Mastermind HERE!

Get visible with my new FREE guide – 61 Ways to Get More Visible to Your Ideal Clients! Click HERE to download! 

Feel like you don’t have enough time to grow your business? Sign up for

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I know there are so many moms that feel so fulfilled at home, being with their children full-time, and immersing themselves in motherhood. And while that is so great for those moms, that just wasn’t my story. 

Staying at home, and pouring myself solely into motherhood just didn’t fulfill me. It made me a little (ok, alot). stir-crazy,  and I really wanted to put my brain and energy into something that was going to also bring in career fulfillment, and money to help support my family. 

 Our financial situation wasn’t the greatest, and even with all of my degrees and experience, I still couldn’t find a position that would cover the cost of daycare, let alone bring in an extra income.

I had seen many life and business coaches on social media before, and honestly only viewed  these people as public figures. I never imagined that I could compare myself to someone like Marie Forleo because I had no idea HOW she got to where she was, and where to even begin something like that.

I knew I wanted to help other mothers to do the same thing.It came from that feeling that I had of just, “what is the through line” for me, and how can I help other moms to see their own. So many mothers are thinking, “I have all of these experiences, all of these skills, all of this knowledge. Now I am sitting here at home, and I have no idea where to go career wise, and I need to figure it out.” I have created this whole movement out of these moments of pain of like, “how do I do this”

This week, I walk you through some options when it comes to starting, or restarting a business. I know some of you are still in that place of not really feeling satisfied with your choice in business, or more importantly, haven’t taken those necessary steps to move your business forward.

You’ll learn:

• How an online service business and product-based business differ, and the pros and cons that come with both.
• Why you might be selling yourself short in your options of online business opportunities  because of how you diminish your experiences.
• How you can categorize your options for starting a business into different pockets of niched-down services. 

Featured on today’s episode:

Have you been thinking about building a business online but have no idea where to start to get your business off the ground? Learn more about my 4 day live experience How to Start your Online Business HERE. The event starts 9/19 - register today!

Haven’t left a review yet? All you have to do is head HERE.

Interested in Mama to CEO? Learn more HERE! 

Learn more about the Simple Scaling Mastermind HERE!

Get visible with my new FREE guide – 61 Ways to Get More Visible to Your Ideal Clients! Click HERE to download! 

Feel like you don’t have enough time to grow your business? Sign up for my Time Redesigned course HERE.