After 100 amazing episodes, we are stepping away from The Business of Writing Podcast to focus on exciting new ventures and partnerships.
In the final episode of this first chapter, Laura and Rachel reveal why they're making this decision, what we're doing next, the biggest lessons we've learned along the way, and how you can make space for your business (and yourself) to evolve.
And plenty more along the way. Get the resources mentioned in this episode below.
]]>After 100 amazing episodes, we are stepping away from The Business of Writing Podcast to focus on exciting new ventures and partnerships.
In the final episode of this first chapter, Laura and Rachel reveal why they're making this decision, what we're doing next, the biggest lessons we've learned along the way, and how you can make space for your business (and yourself) to evolve.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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Adam Hunt is a TV Producer turned Copywriter who specializes in comedic copywriting. He says there's an art to writing jokes that work for brands – and a science that makes sure the end result is on-brand, on-message and won't get you cancelled.
Adam brought together TV's best comedy writers to form his White Label Comedy Hive-Mind.
They, to help brands of all shapes and sizes entertain, engage and sell. Which, he says, was not as hard as it sounds, since they were all in the same branch of Starbucks complaining about the WiFi. He now keeps them in a small bucket on his coffee table, occasionally feeding them episodes of Cheers.
And plenty more along the way. Get the resources mentioned in this episode below.
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Adam Hunt is a TV Producer turned Copywriter who specializes in comedic copywriting. He says there's an art to writing jokes that work for brands – and a science that makes sure the end result is on-brand, on-message and won't get you cancelled.
Adam brought together TV's best comedy writers to form his White Label Comedy Hive-Mind.
They, to help brands of all shapes and sizes entertain, engage and sell. Which, he says, was not as hard as it sounds, since they were all in the same branch of Starbucks complaining about the WiFi. He now keeps them in a small bucket on his coffee table, occasionally feeding them episodes of Cheers.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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So many of our listeners want to market themselves and build great platforms, we want to highlight the kind of person who can really make it happen. So today we are interviewing Laura Valenti, who is the genius behind many of the systems here at the Business of Writing. We could not have made this show without her.
Laura is a creative and dynamic project manager and UX/UI designer freelance. Ever since she was young, Laura rejected the idea that having a job had to be exhausting so she simply decided to build her dream career.
She spent 5 years working in London and a year and a half in Lisbon, before moving back to Italy (where she grew up) and bringing back everything she learned abroad. Right now she is working for multiple clients with different "hats". These days Laura is primarily a designer but she is also a project manager, social media manager and ux researcher.
Today we talk about project management, mindset, and building a business that's authentically you.
And plenty more along the way.
]]>So many of our listeners want to market themselves and build great platforms, we want to highlight the kind of person who can really make it happen. So today we are interviewing Laura Valenti, who is the genius behind many of the systems here at the Business of Writing. We could not have made this show without her.
Laura is a creative and dynamic project manager and UX/UI designer freelance. Ever since she was young, Laura rejected the idea that having a job had to be exhausting so she simply decided to build her dream career.
She spent 5 years working in London and a year and a half in Lisbon, before moving back to Italy (where she grew up) and bringing back everything she learned abroad. Right now she is working for multiple clients with different "hats". These days Laura is primarily a designer but she is also a project manager, social media manager and ux researcher.
Today we talk about project management, mindset, and building a business that's authentically you.
Episode Highlights
And plenty more along the way.
]]>Finka Jerkovic is an author, international speaker, and coach. She consults with clients on their personal branding, leadership, sales, client experience and employee engagement.
Finka believes when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment, outer success and leave a transformational impact.
Today we're talking about how to "own" your offers and your business, as Finka share her strategies from selling from a place of love, instead of fear.
And plenty more along the way. Get the resources mentioned in this episode below.
]]>Finka believes when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment, outer success and leave a transformational impact.
Today we're talking about how to "own" your offers and your business, as Finka share her strategies from selling from a place of love, instead of fear.
Episode HighlightsAnd plenty more along the way. Get the resources mentioned in this episode below.
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Angie Colee is a heavily-tattooed rocker turned copywriter and entrepreneurial coach. She was one of our very first guests here on the show, and since then she's made some incredible shifts in her business.
She's recently said goodbye to most of her client work to focus on her coaching, podcast, and writing a book – All supported by the incredible lessons she's learned on her journey from cubicle copywriter to badass business owner.
In that time she's coached hundreds of creative freelancers through finding clients and confidently fulfilling the gig…
Strategized and written multiple multi-million dollar launches, including two during the recent pandemic…
And Generated over $50MM in direct-to-consumer sales with her copy.
Since she walked away from her day job, she's created strategies and promos for companies like Masterclass, Copy Chief, The Hustle, Rich Dad Poor Dad, and Product Launch Formula.
These days, she's teaching everything she's learned in her new business called Permission to Kick Ass. There she provides business and confidence coaching for creative entrepreneurs.
And plenty more along the way. Get the resources mentioned in this episode below.
]]>Angie Colee is a heavily-tattooed rocker turned copywriter and entrepreneurial coach. She was one of our very first guests here on the show, and since then she's made some incredible shifts in her business.
She's recently said goodbye to most of her client work to focus on her coaching, podcast, and writing a book – All supported by the incredible lessons she's learned on her journey from cubicle copywriter to badass business owner.
In that time she's coached hundreds of creative freelancers through finding clients and confidently fulfilling the gig…
Strategized and written multiple multi-million dollar launches, including two during the recent pandemic…
And Generated over $50MM in direct-to-consumer sales with her copy.
Since she walked away from her day job, she's created strategies and promos for companies like Masterclass, Copy Chief, The Hustle, Rich Dad Poor Dad, and Product Launch Formula.
These days, she's teaching everything she's learned in her new business called Permission to Kick Ass. There she provides business and confidence coaching for creative entrepreneurs.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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Mayank and Prerna Malik are the founders of Content Bistro where they serve up wallet-wooing conversion copywriting services for creatives and seasoned-for-growth consulting for service providers.
They're also the creators of Profits on Tap ® and Momentum Mise-en-Place ® where they work closely with fellow service providers who want Sustainable Scale ™ for their businesses.
They've worked with over 500 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Kerwin Rae, Carrie Wilkerson, Alli Worthington, and others!
They live in India with their daughter, Manini and when they aren't working on launches with clients or on profit optimization with service-based businesses, they're traveling the world and eating all the food! (Sounds like our kind of people!)
Today we talk about getting strategic about your profits and mindset, scaling on your own terms, running a business Internationally, and how to grow your business while scaling back the hours you work.
And plenty more along the way. Get the resources mentioned in this episode below.
]]>
Mayank and Prerna Malik are the founders of Content Bistro where they serve up wallet-wooing conversion copywriting services for creatives and seasoned-for-growth consulting for service providers.
They're also the creators of Profits on Tap ® and Momentum Mise-en-Place ® where they work closely with fellow service providers who want Sustainable Scale ™ for their businesses.
They've worked with over 500 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Kerwin Rae, Carrie Wilkerson, Alli Worthington, and others!
They live in India with their daughter, Manini and when they aren't working on launches with clients or on profit optimization with service-based businesses, they're traveling the world and eating all the food! (Sounds like our kind of people!)
Today we talk about getting strategic about your profits and mindset, scaling on your own terms, running a business Internationally, and how to grow your business while scaling back the hours you work.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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Many industries today - especially online marketing - are so transient and based on "trends." One thing we want to do here on this show is make sure we're sharing lessons and insights that will stand the test of time.
Stories to help you build a business without being worn out, stressed out, and ready to quit. Stuff that is sustainable and can help you build long-term growth.
So today Laura and I want to share more about the evolution of our businesses over time, and the lessons we've learned that will help you build a business that's set to thrive through all kinds of ups and downs, and turns of industry so you can always make great money doing what you love.
And plenty more along the way.
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Stories to help you build a business without being worn out, stressed out, and ready to quit. Stuff that is sustainable and can help you build long-term growth.
So today Laura and I want to share more about the evolution of our businesses over time, and the lessons we've learned that will help you build a business that's set to thrive through all kinds of ups and downs, and turns of industry so you can always make great money doing what you love.
Episode Highlights
And plenty more along the way.
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Ilise Benun helps creative professionals bust through mental money blocks, to find better projects with bigger budgets. She's a national speaker and author of 7 books, including "The Creative Professional's Guide to Money," and 3 online courses tailored to the needs of creative professionals.
Since 2008, she has hosted the Marketing Mentor Podcast and her newest project is her role as "Business Coach" for the Savannah College of Art & Design.
With over 30 years of experience, Ilise has a lot to teach about clearing the mental clutter, getting more comfortable with tough money conversations, and building a thriving creative business. Let's dive in.
Ilise Benun helps creative professionals bust through mental money blocks, to find better projects with bigger budgets. She's a national speaker and author of 7 books, including "The Creative Professional's Guide to Money," and 3 online courses tailored to the needs of creative professionals.
Since 2008, she has hosted the Marketing Mentor Podcast and her newest project is her role as "Business Coach" for the Savannah College of Art & Design.
With over 30 years of experience, Ilise has a lot to teach about clearing the mental clutter, getting more comfortable with tough money conversations, and building a thriving creative business. Let's dive in.
Episode Highlights
Jacqueline Burns was commissioning editor at Random House and Editorial Director at HarperCollins. There she edited classics such as Men are from Mars; Women are from Venus, Who Moved My Cheese, Chicken Soup for the Soul, and Toddler Taming - all of which have sold millions of copies.
She is the author of Write a Bestseller, and a bestselling series of successful books for Random House. Jacq has also ghostwritten a number of well-known titles, co-founded The London Writers Club, and is a literary agent for authors.
Today we get her to spill the beans on the "behind the scenes" details of publishing books that sell millions of copies, how authors can work with large publishers, and what makes a blockbuster bestseller.
And plenty more along the way. Get the resources mentioned in this episode below.
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Jacqueline Burns was commissioning editor at Random House and Editorial Director at HarperCollins. There she edited classics such as Men are from Mars; Women are from Venus, Who Moved My Cheese, Chicken Soup for the Soul, and Toddler Taming - all of which have sold millions of copies.
She is the author of Write a Bestseller, and a bestselling series of successful books for Random House. Jacq has also ghostwritten a number of well-known titles, co-founded The London Writers Club, and is a literary agent for authors.
Today we get her to spill the beans on the "behind the scenes" details of publishing books that sell millions of copies, how authors can work with large publishers, and what makes a blockbuster bestseller.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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Every once in a while we have an interview that is so packed with value and actionable advice, that it could be a whole masterclass on it's own!
Our guest today really pulled out the good stuff for us in this interview.
Licia Morelli is a copywriter, best-selling author and marketing consultant. Her writing has been featured in Vanity Fair, The Boston Globe, Publisher's Weekly, Elephant Journal, Johns Hopkins University Press and more.
She is also a poet and prose writer, publishes children's books, helps copywriters grow their businesses, has worked as an editorial director in the online marketing industry for over 10 years.
Today we're diving into writing copy that goes above and beyond, getting bad-ass testimonials (and referrals) from your clients, pricing your services like a pro, and how to balance everything without going insane.
Grab a notebook and buckle up for this one!
And plenty more along the way. Get the resources mentioned in this episode below.
]]>
Every once in a while we have an interview that is so packed with value and actionable advice, that it could be a whole masterclass on it's own!
Our guest today really pulled out the good stuff for us in this interview.
Licia Morelli is a copywriter, best-selling author and marketing consultant. Her writing has been featured in Vanity Fair, The Boston Globe, Publisher's Weekly, Elephant Journal, Johns Hopkins University Press and more.
She is also a poet and prose writer, publishes children's books, helps copywriters grow their businesses, has worked as an editorial director in the online marketing industry for over 10 years.
Today we're diving into writing copy that goes above and beyond, getting bad-ass testimonials (and referrals) from your clients, pricing your services like a pro, and how to balance everything without going insane.
Grab a notebook and buckle up for this one!
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
]]>
Sharon Hurley Hall is an anti-racism writer, a professional B2B writer and blogger, and co-host of The Introvert Sisters podcast. She holds Masters degrees in both media and education and has not missed a deadline in 25 years of work!
More than that, she's a true veterans of the industry – having thrived through the many changes that professional writers have weathered as the market shifts.
Today we talk about growing your business as a B2B writer, building a strong network of writers to support you as you grow, and the fast-growing needs that writers can fill as diversity, inclusion, and equality take the forefront.
And plenty more along the way. Get the resources mentioned in this episode below.
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Sharon Hurley Hall is an anti-racism writer, a professional B2B writer and blogger, and co-host of The Introvert Sisters podcast. She holds Masters degrees in both media and education and has not missed a deadline in 25 years of work!
More than that, she's a true veterans of the industry – having thrived through the many changes that professional writers have weathered as the market shifts.
Today we talk about growing your business as a B2B writer, building a strong network of writers to support you as you grow, and the fast-growing needs that writers can fill as diversity, inclusion, and equality take the forefront.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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By now we've all discovered that things did not magically go back to normal after the year ticked over into 2021. Surprise! (not). For many writers, working from home, where family and domestic distractions run wild takes a serious toll on our creative work.
Today Laura and Rachel dive into the headspace (or lack there of) involved with protecting and fueling your creativity while everything feels like it's in flux.
Because when everything feels crooked, sometimes you need a little help getting your head straight.
And plenty more along the way. Get the resources mentioned in this episode below.
]]>By now we've all discovered that things did not magically go back to normal after the year ticked over into 2021. Surprise! (not). For many writers, working from home, where family and domestic distractions run wild takes a serious toll on our creative work.
Today Laura and Rachel dive into the headspace (or lack there of) involved with protecting and fueling your creativity while everything feels like it's in flux.
Because when everything feels crooked, sometimes you need a little help getting your head straight.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
]]>
Athena Dixon is a poet, essayist, and editor. She is the author of The Incredible Shrinking Woman and No God in This Room. Her work also appears in The BreakBeat Poets Vol. 2: Black Girl Magic.
Athena's work has appeared in various publications including GAY Magazine and Narratively. She is founder of Linden Avenue Literary Journal, which she launched in 2012, and the co-host of the New Books in Poetry Podcast. She lives in Philadelphia.
When she's not publishing her own work, Athena helps businesses and authors edit their work – both for quality, and by providing "sensitivity reading" which helps them hone their marketing in a way that promotes equality, and fights discrimination and stereotypes.
In this episode, we cover a wide range of valuable topics like getting your prose published, what to do FIRST if you're just launching your writing career, and the raw truth about what it takes to make it as a professional writer.
And plenty more along the way. Get the resources mentioned in this episode below.
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Athena Dixon is a poet, essayist, and editor. She is the author of The Incredible Shrinking Woman and No God in This Room. Her work also appears in The BreakBeat Poets Vol. 2: Black Girl Magic.
Athena's work has appeared in various publications including GAY Magazine and Narratively. She is founder of Linden Avenue Literary Journal, which she launched in 2012, and the co-host of the New Books in Poetry Podcast. She lives in Philadelphia.
When she's not publishing her own work, Athena helps businesses and authors edit their work – both for quality, and by providing "sensitivity reading" which helps them hone their marketing in a way that promotes equality, and fights discrimination and stereotypes.
In this episode, we cover a wide range of valuable topics like getting your prose published, what to do FIRST if you're just launching your writing career, and the raw truth about what it takes to make it as a professional writer.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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Rebecca Otis Leder founded an award-winning blog, TheRebeccammendations® in 2009, as well as a marketing consulting company for small businesses, startups, and nonprofits.
Rebecca has shared her career development, personal branding, and marketing insights for organisations like Salesforce, DePaul and Loyola Universities, Startup Institute Chicago, BlogHer, and YearUp.
Now she teaches marketers how to develop genuine, lasting career relationships through her communication and networking system called The Knock Method.
In this episode, we dig deep into one of the biggest challenges for freelancers and writers – cold outreach to forge new connections and open doors to new opportunities.
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Rebecca Otis Leder founded an award-winning blog, TheRebeccammendations® in 2009, as well as a marketing consulting company for small businesses, startups, and nonprofits.
Rebecca has shared her career development, personal branding, and marketing insights for organisations like Salesforce, DePaul and Loyola Universities, Startup Institute Chicago, BlogHer, and YearUp.
Now she teaches marketers how to develop genuine, lasting career relationships through her communication and networking system called The Knock Method.
In this episode, we dig deep into one of the biggest challenges for freelancers and writers – cold outreach to forge new connections and open doors to new opportunities.
Episode Highlights
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Mike Abramov is a direct response copywriter and consultant based in Los Angeles, California.
He's written for industry titans like Agora, PaleoHacks, The Dig Agency, NativePath, and Organifi – and is now branching out to seek exciting new ventures of his own.
When he's not writing, he's coaching up-and-coming writers – helping them move past mental and emotional blocks they have around their writing process.
And plenty more along the way. Get the resources mentioned in this episode below.
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Mike Abramov is a direct response copywriter and consultant based in Los Angeles, California.
He's written for industry titans like Agora, PaleoHacks, The Dig Agency, NativePath, and Organifi – and is now branching out to seek exciting new ventures of his own.
When he's not writing, he's coaching up-and-coming writers – helping them move past mental and emotional blocks they have around their writing process.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
]]>
Sooo, obviously 2020 happened. And it was a doozy. This past year has been transformative for everyone, and not a single person or business came out the same way they went in.
There's no magical switch that will flip when we tick over into 2021, but we can plan and prepare ourselves to move into the new year with strength and a clear direction.
In this episode, Laura and Rachel sit down together to take a close look at how things changed in 2020, and their plans for moving into next year strong and focused.
Join us as we chat about shifts in the industry, what we're prioritizing moving into 2021, and how we're adapting to all the changes that happened this past year.
And plenty more along the way. Get the resources mentioned in this episode below.
]]>
Sooo, obviously 2020 happened. And it was a doozy. This past year has been transformative for everyone, and not a single person or business came out the same way they went in.
There's no magical switch that will flip when we tick over into 2021, but we can plan and prepare ourselves to move into the new year with strength and a clear direction.
In this episode, Laura and Rachel sit down together to take a close look at how things changed in 2020, and their plans for moving into next year strong and focused.
Join us as we chat about shifts in the industry, what we're prioritizing moving into 2021, and how we're adapting to all the changes that happened this past year.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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Bonnie Caton is an in-house copywriter at AWAI — The American Writers and Artists Institute – where she helps AWAI provide copywriting training for over 250,000 writers.
Before her time at AWAI, she was a content marketer and travel writer – using her writing skills to work her way around the world in over 40 countries.
Now she writes for one of the biggest companies in the copywriting industry, is a regular contributor to The Right Way to Travel, and also runs the Breakfast Stock Club, which helps folks to get up-and-running selling their photos in online stock photo agencies.
Join us today as we talk about using your writing skills to work your way around the world, working in-house for a major marketing company, and battling imposter syndrome.
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Bonnie Caton is an in-house copywriter at AWAI — The American Writers and Artists Institute – where she helps AWAI provide copywriting training for over 250,000 writers.
Before her time at AWAI, she was a content marketer and travel writer – using her writing skills to work her way around the world in over 40 countries.
Now she writes for one of the biggest companies in the copywriting industry, is a regular contributor to The Right Way to Travel, and also runs the Breakfast Stock Club, which helps folks to get up-and-running selling their photos in online stock photo agencies.
Join us today as we talk about using your writing skills to work your way around the world, working in-house for a major marketing company, and battling imposter syndrome.
Episode Highlights
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We're tackling something a bit different in this episode, and that's how all us writers can take good care of our health. Writing is a sedentary, solitary job, and the better health, the better work we're able to do. So today, we have a special double-guest interview, with two very dear friends of ours, Rosie Moore and Dr. Alexis Shields.
Rosie is an online fitness, nutrition and accountability coach who helps busy professionals create sustainable change in their health and wellbeing. Dr. Alexis Shields is an online functional medicine doctor who specializes in the assessment of blood work and creating customised health plans for each client, in order for them to restore and optimise their health.
Today we're talking how your health impacts creativity, how to counteract the sedentary nature of our work, and tactical advice for taking care of your health as a writer.
And plenty more along the way. Get the resources mentioned in this episode below.
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We're tackling something a bit different in this episode, and that's how all us writers can take good care of our health. Writing is a sedentary, solitary job, and the better health, the better work we're able to do. So today, we have a special double-guest interview, with two very dear friends of ours, Rosie Moore and Dr. Alexis Shields.
Rosie is an online fitness, nutrition and accountability coach who helps busy professionals create sustainable change in their health and wellbeing. Dr. Alexis Shields is an online functional medicine doctor who specializes in the assessment of blood work and creating customised health plans for each client, in order for them to restore and optimise their health.
Today we're talking how your health impacts creativity, how to counteract the sedentary nature of our work, and tactical advice for taking care of your health as a writer.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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Eric Maisel is a creativity coach and the author of 50+ books, including A Writer's Space, Coaching the Artist Within, and Mastering Creative Anxiety.
He leads deep writing workshops around the globe to help writers form their ideas into actionable offers and programs, and also coaches writers on how to manage anxiety and mindset around their creative work.
And plenty more along the way. Get the resources mentioned in this episode below.
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Eric Maisel is a creativity coach and the author of 50+ books, including A Writer's Space, Coaching the Artist Within, and Mastering Creative Anxiety.
He leads deep writing workshops around the globe to help writers form their ideas into actionable offers and programs, and also coaches writers on how to manage anxiety and mindset around their creative work.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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There's a lot of head trash that pops up around pricing your services and selling your own services. Even if you're great at selling your clients' offers, freelancers and creatives are notoriously bad at promoting themselves and confidently presenting their achievements.
Join Laura and Rachel in this episode as we talk about money mindset, building confidence in your skills, and how to get over the fear of promoting your offers and services.
And plenty more along the way. Get the resources mentioned in this episode below.
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There's a lot of head trash that pops up around pricing your services and selling your own services. Even if you're great at selling your clients' offers, freelancers and creatives are notoriously bad at promoting themselves and confidently presenting their achievements.
Join Laura and Rachel in this episode as we talk about money mindset, building confidence in your skills, and how to get over the fear of promoting your offers and services.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
]]>
Amisha Shrimanker is a copywriter who specializes in launch copy – blending psychology, persuasion & personality to help her clients have less stressful launches.
Her clients love her for going super deep into research – not only for the products she's selling and the market she's selling it to – but also researching her CLIENTS to pull out the most interesting pieces for her copy.
But what they don't see behind the scenes, is that she's got a very detailed and strategic system for consistently exceeding her clients expectations. Today she's walking us through all the nitty gritty details of how she "wows" her clients again and again – to keep them coming back and send her new work.
And plenty more along the way.
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Amisha Shrimanker is a copywriter who specializes in launch copy – blending psychology, persuasion & personality to help her clients have less stressful launches.
Her clients love her for going super deep into research – not only for the products she's selling and the market she's selling it to – but also researching her CLIENTS to pull out the most interesting pieces for her copy.
But what they don't see behind the scenes, is that she's got a very detailed and strategic system for consistently exceeding her clients expectations. Today she's walking us through all the nitty gritty details of how she "wows" her clients again and again – to keep them coming back and send her new work.
Episode Highlights
And plenty more along the way.
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This. Episode. Is. MEATY!
Laura Briggs is a two-time TEDx speaker, award winning author of How to Start Your Own Freelance Writing Business, and the founder of a nonprofit that teaches military spouses how to start a freelance business. She's just released her second book, Six Figure Freelancer…
At least that's what her "official" bio says. In truth, she's much more than that. She's an inspiring, no-nonsense author, entrepreneur, and project manager who creates needle-moving marketing assets for her clients, while helping hundreds of freelancers launch and grow their businesses.
She bounds effortlessly across industries – meeting the varied needs of her personal clients – while also helping military spouses find purpose (and a solid income source) by developing and promoting their own freelance skills.
Today we're getting tactical as Laura shares actionable, step-by-step lessons for developing your skills, growing your freelance career, and scaling your business while maintaining your sanity.
This. Episode. Is. MEATY!
Laura Briggs is a two-time TEDx speaker, award winning author of How to Start Your Own Freelance Writing Business, and the founder of a nonprofit that teaches military spouses how to start a freelance business. She's just released her second book, Six Figure Freelancer…
At least that's what her "official" bio says. In truth, she's much more than that. She's an inspiring, no-nonsense author, entrepreneur, and project manager who creates needle-moving marketing assets for her clients, while helping hundreds of freelancers launch and grow their businesses.
She bounds effortlessly across industries – meeting the varied needs of her personal clients – while also helping military spouses find purpose (and a solid income source) by developing and promoting their own freelance skills.
Today we're getting tactical as Laura shares actionable, step-by-step lessons for developing your skills, growing your freelance career, and scaling your business while maintaining your sanity.
Episode Highlights
Our guest today sports a pretty impressive resume. Brett Randell is a sales copywriter, content strategist, and yogi-musician who works almost exclusively with female clients. Over the past 7 years, Brett has written content and copy for 4 TEDx Speakers with 3.5 million+ combined views, as well as dozens of leaders in the spaces of women's empowerment, entrepreneurship, diversity & inclusion, and more.
Brett has also supported Austin-based Storytelling for Entrepreneurs with content, copy, and social since 2011. Brett has also spoken on the topics of Storytelling and Diversity multiple times at Denver Startup Week, Storytelling intensives, and recently created productivity and remote leadership trainings for the Western Council of US Forestry leaders during Covid.
Outside of business, Brett has released 4 CDs, published poetry, traveled to 30+ countries, and performed music at yoga festivals around the world. He lives in Denver, CO and is working on his first fiction novel as a 2019-2021 Fellow for the Book Project at The Lighthouse Writers Workshop.
And plenty more along the way. Get the resources mentioned in this episode below.
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Our guest today sports a pretty impressive resume. Brett Randell is a sales copywriter, content strategist, and yogi-musician who works almost exclusively with female clients. Over the past 7 years, Brett has written content and copy for 4 TEDx Speakers with 3.5 million+ combined views, as well as dozens of leaders in the spaces of women's empowerment, entrepreneurship, diversity & inclusion, and more.
Brett has also supported Austin-based Storytelling for Entrepreneurs with content, copy, and social since 2011. Brett has also spoken on the topics of Storytelling and Diversity multiple times at Denver Startup Week, Storytelling intensives, and recently created productivity and remote leadership trainings for the Western Council of US Forestry leaders during Covid.
Outside of business, Brett has released 4 CDs, published poetry, traveled to 30+ countries, and performed music at yoga festivals around the world. He lives in Denver, CO and is working on his first fiction novel as a 2019-2021 Fellow for the Book Project at The Lighthouse Writers Workshop.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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In a world of hustle and grind, "resting" is not something that's traditionally built into our work culture. But taking a break isn't just some "nice to have" – it's critical to staying productive and producing your best work.
When YOU'RE the boss – sometimes taking a vacation can seem impossible. Add on pressure from client expectations, and the R&R always seems to get pushed to the back burner.
So how do you take a break when it feels like the work never ends? In this episode, Rachel and Laura chat about how rest impacts the quality of your work, and how to get some much-needed time off when you're working for yourself.
And plenty more along the way. Get the resources mentioned in this episode below.
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In a world of hustle and grind, "resting" is not something that's traditionally built into our work culture. But taking a break isn't just some "nice to have" – it's critical to staying productive and producing your best work.
When YOU'RE the boss – sometimes taking a vacation can seem impossible. Add on pressure from client expectations, and the R&R always seems to get pushed to the back burner.
So how do you take a break when it feels like the work never ends? In this episode, Rachel and Laura chat about how rest impacts the quality of your work, and how to get some much-needed time off when you're working for yourself.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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Your business numbers tell a story – do you know what it's saying? If not, Terrell Turner can help with that.
Terrell is an accountant-finance leader by trade with over a decade of experience — from running Fortune 500 business segments to helping start ups go from pre-launch to billions in revenue.
He is also a content creator focused on making complicated business topics simple, using words, and numbers to tell compelling stories that shape the vision and actions of entire organizations. His Business Talk Library show helps business owners understand their numbers and use them to craft a story they actually WANT to tell.
Join us today as we dive into financial best practices for your business, understanding your numbers, and crafting your financial story so it has a happy ending.
And plenty more along the way. Get the resources mentioned in this episode below.
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Your business numbers tell a story – do you know what it's saying? If not, Terrell Turner can help with that.
Terrell is an accountant-finance leader by trade with over a decade of experience — from running Fortune 500 business segments to helping start ups go from pre-launch to billions in revenue.
He is also a content creator focused on making complicated business topics simple, using words, and numbers to tell compelling stories that shape the vision and actions of entire organizations. His Business Talk Library show helps business owners understand their numbers and use them to craft a story they actually WANT to tell.
Join us today as we dive into financial best practices for your business, understanding your numbers, and crafting your financial story so it has a happy ending.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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Samar Owais is an email strategist and copywriter for SaaS and eCommerce brands. She helps both clients and agencies increase conversions, boost sales, and most important, increase retention so they keep more of their existing customers.
While her mission is to get every brand to leverage active, human-to-human conversation with their users and create raving fans…
She's also passionate about helping freelancers overcome head trash and fear about putting themselves out there to promote themselves.
Today we're chatting with Samar about pivoting your business, customer retention, and finding the courage to proudly show your face.
And plenty more along the way. Get the resources mentioned in this episode below.
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Samar Owais is an email strategist and copywriter for SaaS and eCommerce brands. She helps both clients and agencies increase conversions, boost sales, and most important, increase retention so they keep more of their existing customers.
While her mission is to get every brand to leverage active, human-to-human conversation with their users and create raving fans…
She's also passionate about helping freelancers overcome head trash and fear about putting themselves out there to promote themselves.
Today we're chatting with Samar about pivoting your business, customer retention, and finding the courage to proudly show your face.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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SHAME! According to novelist Sophie Littlefield, it's at the root of most of your money problems.
Sophie is an award-winning author who the New York Times calls a "writing machine" and The Midwest Book Review says is a "master storyteller". She's written over 20 published novels and also speaks at writing events about financial management and protecting yourself financially.
Today we talk about grit, stubbornness, and dealing with rejection on the road to writing success.
Join us for this very transparent conversation about fixing your financial issues and getting your head straight.
And plenty more along the way. Get the resources mentioned in this episode below.
]]>SHAME! According to novelist Sophie Littlefield, it's at the root of most of your money problems.
Sophie is an award-winning author who the New York Times calls a "writing machine" and The Midwest Book Review says is a "master storyteller". She's written over 20 published novels and also speaks at writing events about financial management and protecting yourself financially.
Today we talk about grit, stubbornness, and dealing with rejection on the road to writing success.
Join us for this very transparent conversation about fixing your financial issues and getting your head straight.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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Shelly Ellis has built an incredible career out of writing and publishing fiction novels. Contrary to the path many writers take, she actually started with a publishing house, and after several successful books, decided to take off on her own so she could be more creative with her work.
Now she writes under 2 different pen names across several different fiction dramas. Along the way, she's won several prestigious awards and learned a lot of lessons about writing, publishing, and marketing books that your audience is hungry to read.
Join us as we talk about getting an agent, building a thriving career in fiction writing, and recovering from creative burn-out.
And plenty more along the way. Get the resources mentioned in this episode below.
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Shelly Ellis has built an incredible career out of writing and publishing fiction novels. Contrary to the path many writers take, she actually started with a publishing house, and after several successful books, decided to take off on her own so she could be more creative with her work.
Now she writes under 2 different pen names across several different fiction dramas. Along the way, she's won several prestigious awards and learned a lot of lessons about writing, publishing, and marketing books that your audience is hungry to read.
Join us as we talk about getting an agent, building a thriving career in fiction writing, and recovering from creative burn-out.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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It's also a great way to scale up your business by leveraging what you already know.
Building coaching offers, courses, informational products, consulting offers…
All of these are great ways to go beyond client work and get paid for your experience, and for the valuable knowledge in your brain.
In this episode, Rachel and Laura break down different types of offers you can develop for your writing business to leverage everything you've learned and done so far in your biz.
HIGHLIGHTS
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It's also a great way to scale up your business by leveraging what you already know.
Building coaching offers, courses, informational products, consulting offers…
All of these are great ways to go beyond client work and get paid for your experience, and for the valuable knowledge in your brain.
In this episode, Rachel and Laura break down different types of offers you can develop for your writing business to leverage everything you've learned and done so far in your biz.
HIGHLIGHTS
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Despite the whimsical nature of the genre, there's a strategy behind writing and publishing great fiction, and Lara Lillibridge has got a plan.
Lara is the author of four books, and has collaborated with other writers on many other published pieces. She also mentors emerging writers through writing and publishing their own great works.
On today's episode she goes in-depth into her fiction-writing process, the fast-track to getting your book published, and how to strategically grow your career as an author.
And plenty more along the way. Get the resources mentioned in this episode below.
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Despite the whimsical nature of the genre, there's a strategy behind writing and publishing great fiction, and Lara Lillibridge has got a plan.
Lara is the author of four books, and has collaborated with other writers on many other published pieces. She also mentors emerging writers through writing and publishing their own great works.
On today's episode she goes in-depth into her fiction-writing process, the fast-track to getting your book published, and how to strategically grow your career as an author.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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Carline Anglade-Cole became an award-winning, million-dollar copywriter in the alternative health market by creating unique, crazy and over-the-top sales copy that just. Plain. Works.
Today she's sharing how she went from having ZERO marketing experience…
To being an in-demand A-list copywriter booked out 12+ months in advance.
She did it all by controlling the conversation with clients and getting real with her writing.
Her direct-response marketing clients credit her for launching and growing their businesses with multi-year controls that generate record-breaking sales and new customers.
She also uses her creative and marketing talents to teach, train and mentor aspiring writers and marketers to take their skills to higher levels.
We're confident it will be one of our most popular interviews yet. So grab your favorite beverage and settle in for this action-packed episode.
And plenty more along the way. Get the resources mentioned in this episode below.
]]>Carline Anglade-Cole became an award-winning, million-dollar copywriter in the alternative health market by creating unique, crazy and over-the-top sales copy that just. Plain. Works.
Today she's sharing how she went from having ZERO marketing experience…
To being an in-demand A-list copywriter booked out 12+ months in advance.
She did it all by controlling the conversation with clients and getting real with her writing.
Her direct-response marketing clients credit her for launching and growing their businesses with multi-year controls that generate record-breaking sales and new customers.
She also uses her creative and marketing talents to teach, train and mentor aspiring writers and marketers to take their skills to higher levels.
We're confident it will be one of our most popular interviews yet. So grab your favorite beverage and settle in for this action-packed episode.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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Barbara Poelle began her publishing career as a freelance copywriter and editor before joining the Goodman Agency in 2007.
But if you ask her, the best training she had for the industry during her brief stint as a standup comic in Los Angeles.
She's successfully published thrillers, literary suspense, young adult and upmarket fiction – and she wants YOU to know that publishing agents are not scary gatekeepers, but advocates who WANT to publish your book.
Barbara is also the author of Funny You Should Ask: Mostly Serious Answers to Mostly Serious Questions About the Publishing Industry (Jan, 2020) based on her Writer's Digest column of the same name. Today she shares the answers to some of those biggest questions. Let's dive in.
And plenty more along the way. Get the resources mentioned in this episode below.
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Barbara Poelle began her publishing career as a freelance copywriter and editor before joining the Goodman Agency in 2007.
But if you ask her, the best training she had for the industry during her brief stint as a standup comic in Los Angeles.
She's successfully published thrillers, literary suspense, young adult and upmarket fiction – and she wants YOU to know that publishing agents are not scary gatekeepers, but advocates who WANT to publish your book.
Barbara is also the author of Funny You Should Ask: Mostly Serious Answers to Mostly Serious Questions About the Publishing Industry (Jan, 2020) based on her Writer's Digest column of the same name. Today she shares the answers to some of those biggest questions. Let's dive in.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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For almost 15 years, Jude Charles has been helping purpose-driven entrepreneurs bring their stories to life through documentaries & videos.
He digs deep to find the compelling story that no one else knows & then leverages it for greater impact. He has produced stories for Google, Coldwell Banker, Steve Harvey, Keyshia Ka'oir and Stefan Georgi, just to name a few.
He also developed the Dramatic Demonstration of Proof process, an advanced persuasion strategy that helps you turn skeptics into raving fans. Today he teaches us how to use that powerful process to write visual stories that paint pictures in your reader's mind.
And plenty more along the way. Get the resources mentioned in this episode below.
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He digs deep to find the compelling story that no one else knows & then leverages it for greater impact. He has produced stories for Google, Coldwell Banker, Steve Harvey, Keyshia Ka'oir and Stefan Georgi, just to name a few.
He also developed the Dramatic Demonstration of Proof process, an advanced persuasion strategy that helps you turn skeptics into raving fans. Today he teaches us how to use that powerful process to write visual stories that paint pictures in your reader's mind.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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Grab your favorite beverage and settle in, because we've got a BIG one for you today.
In this episode we go WAY above and beyond copywriting with top copywriter and coach, Stefan Georgi.
Since he started copywriting in 2011, Stefan's words have grossed over $700MM in sales. He used that experience to develop his RMBC method of copywriting, which helps writers create robust sales letters faster than ever, without sacrificing quality or results.
He's also the Co-Founder of Copy Accelerator with Justin Goff. In that program they teach business owners how to scale their offers to cold traffic, and copywriters how to scale their income by becoming the best at their craft.
Today, we talk about all that and more, including a truly insightful and genuine dive into the ethics and philosophy behind sales copy, creating real financial independence and wealth in your freelance business, and shifting your mindset to change the course of your career.
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Grab your favorite beverage and settle in, because we've got a BIG one for you today.
In this episode we go WAY above and beyond copywriting with top copywriter and coach, Stefan Georgi.
Since he started copywriting in 2011, Stefan's words have grossed over $700MM in sales. He used that experience to develop his RMBC method of copywriting, which helps writers create robust sales letters faster than ever, without sacrificing quality or results.
He's also the Co-Founder of Copy Accelerator with Justin Goff. In that program they teach business owners how to scale their offers to cold traffic, and copywriters how to scale their income by becoming the best at their craft.
Today, we talk about all that and more, including a truly insightful and genuine dive into the ethics and philosophy behind sales copy, creating real financial independence and wealth in your freelance business, and shifting your mindset to change the course of your career.
Episode Highlights
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Today we are talking about change, and what to do when you come to a crossroads in your business. Whether you've realized you don't want to work with clients anymore, or you've been working on a goal you accidentally picked up someone else, there are plenty of moments in our businesses that force us to stop, really dig into what we want and need, and adjust course. It might be counterintuitive or against the common wisdom, but there's a huge amount of leverage in trusting your gut and narrowing your focus to what truly matters to you.
And plenty more along the way. Get the resources mentioned in this episode below.
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Today we are talking about change, and what to do when you come to a crossroads in your business. Whether you've realized you don't want to work with clients anymore, or you've been working on a goal you accidentally picked up someone else, there are plenty of moments in our businesses that force us to stop, really dig into what we want and need, and adjust course. It might be counterintuitive or against the common wisdom, but there's a huge amount of leverage in trusting your gut and narrowing your focus to what truly matters to you.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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Today we're chatting with Rachael Kraft, who we've both spent time with in the Copy Chief community.
Rachael is a lead magnet specialist, and helps marketers and business owners craft lead magnets that will educate and engage their prospects.
Today she's sharing how you can craft the ultimate lead magnet for your writing business. You'll learn how to create a real asset that attracts your ideal clients, helps you stand out from other marketers, and builds your email list.
And plenty more along the way. Get the resources mentioned in this episode below.
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Today we're chatting with Rachael Kraft, who we've both spent time with in the Copy Chief community.
Rachael is a lead magnet specialist, and helps marketers and business owners craft lead magnets that will educate and engage their prospects.
Today she's sharing how you can craft the ultimate lead magnet for your writing business. You'll learn how to create a real asset that attracts your ideal clients, helps you stand out from other marketers, and builds your email list.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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Amy Fish is the author of I WANTED FRIES WITH THAT: How to Ask for What You Want and Get What You Need.
She serves as the Ombudsperson (a role she says is also known as "Chief Complaints Officer") at Concordia University where she's responsible for promoting fairness and making sure everyone's voice is heard.
Amy regularly teaches, speaks and writes about how to complain effectively (i.e., stand up for yourself and ask for what you need) and also teaches humor writing and memoir workshops at the Quebec Writing Federation and Hippocamp Conference for Creative Non-Fiction.
Today she teaches us how writers can better advocate for themselves and represent their own interests.
And plenty more along the way. Get the resources mentioned in this episode below.
Amy Fish is the author of I WANTED FRIES WITH THAT: How to Ask for What You Want and Get What You Need.
She serves as the Ombudsperson (a role she says is also known as "Chief Complaints Officer") at Concordia University where she's responsible for promoting fairness and making sure everyone's voice is heard.
Amy regularly teaches, speaks and writes about how to complain effectively (i.e., stand up for yourself and ask for what you need) and also teaches humor writing and memoir workshops at the Quebec Writing Federation and Hippocamp Conference for Creative Non-Fiction.
Today she teaches us how writers can better advocate for themselves and represent their own interests.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
]]>Janine Kelbach, RN, is the owner of Write RN, Host of The Savvy Scribe Podcast & Author of Entreprenurse. She started her nursing career in a community hospital learning the basics of labor and delivery, and over the next few years worked her way all the way up the ladder in the medical system.
After having her second child, she burned out on nursing and started looking for another way to put her skills to work, and discovered that there is a huge demand for writers with experience in the medical field.
Today, she writes about nursing and teaches other nurses how to land their own writing gigs. On this episode, she'll teach you how to make the leap into medical writing, how to land those first new projects, and how to get a steady stream of client work.
After having her second child, she burned out on nursing and started looking for another way to put her skills to work, and discovered that there is a huge demand for writers with experience in the medical field.
Today, she writes about nursing and teaches other nurses how to land their own writing gigs. On this episode, she'll teach you how to make the leap into medical writing, how to land those first new projects, and how to get a steady stream of client work.
Episode Highlights
Ryan Spanger started work in the video production industry as a freelancer, but quickly discovered that while most production companies were focused on making nice looking films, their videos often neglected the needs of their clients.
In fact, they seemed more interested in being artists than driving the right results for their clients, and so Ryan there was an opportunity to serve businesses far more effectively with video. This is how Dream Engine, his video production company, was born.
Since 2002, Dream Engine has produced videos for many of the world's most recognised brands including BMW, IBM, The BBC, Moet & Chandon, and Shell. He's also helped many fast-growth companies to communicate, sell and train more effectively.
Ryan is here today to share his expertise in video scriptwriting, and his processes for creating content that connects deeply with audiences and moves the needle for the client.
In fact, they seemed more interested in being artists than driving the right results for their clients, and so Ryan there was an opportunity to serve businesses far more effectively with video. This is how Dream Engine, his video production company, was born.
Since 2002, Dream Engine has produced videos for many of the world's most recognised brands including BMW, IBM, The BBC, Moet & Chandon, and Shell. He's also helped many fast-growth companies to communicate, sell and train more effectively.
Ryan is here today to share his expertise in video scriptwriting, and his processes for creating content that connects deeply with audiences and moves the needle for the client.
Episode Highlights
It takes a lot of time, effort, and energy to write a good piece of content. So why do most people hit "publish" and let their word baby fade into the vast void of the internet?
Ross Simmonds is here to help you change that. He's teaching us how to better leverage the content we create and get more out of every piece you publish.
Ross is a digital marketing strategist and entrepreneur who is passionate about technology, remote work, good people, good coffee and storytelling.
His writing and coaching has been featured on Forbes, Venture Beat, Huffington Post, Mashable, CBC and more.
He's the founder of Hustle & Grind (an eCommerce store for entrepreneurs) and Foundation Marketing — a B2B content marketing agency.
Ross has also written two books — Stand Out and The Hustle Manifesto.
PLUS - he also sits on the board of directors for Volta Labs, Black Business Initiative, and the Boys & Girls Club of Preston, as well as the board of trustees for Phoenix Youth Programs.
Today we're talking content distribution, business mindset, and leaving a legacy with your writing. This was an exciting and insightful conversation that we've been waiting to share with you. Enjoy!
And plenty more along the way. Get the resources mentioned in this episode below.
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Ross Simmonds is here to help you change that. He's teaching us how to better leverage the content we create and get more out of every piece you publish.
Ross is a digital marketing strategist and entrepreneur who is passionate about technology, remote work, good people, good coffee and storytelling.
His writing and coaching has been featured on Forbes, Venture Beat, Huffington Post, Mashable, CBC and more.
He's the founder of Hustle & Grind (an eCommerce store for entrepreneurs) and Foundation Marketing — a B2B content marketing agency.
Ross has also written two books — Stand Out and The Hustle Manifesto.
PLUS - he also sits on the board of directors for Volta Labs, Black Business Initiative, and the Boys & Girls Club of Preston, as well as the board of trustees for Phoenix Youth Programs.
Today we're talking content distribution, business mindset, and leaving a legacy with your writing. This was an exciting and insightful conversation that we've been waiting to share with you. Enjoy!
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
]]>Today we're diving in to some "meaty" topics about diversifying your business, creating multiple income streams, and building long-term wealth in your writing business.
While we're big advocates for confidently owning your "thing" – it's also important to stay open to new opportunities, leave room for serendipity, and build a diverse and robust business that's geared toward long-term growth.
Join us today as we chat about building your "war chest", mitigating risks in your business, and using online money to build offline wealth.
While we're big advocates for confidently owning your "thing" – it's also important to stay open to new opportunities, leave room for serendipity, and build a diverse and robust business that's geared toward long-term growth.
Join us today as we chat about building your "war chest", mitigating risks in your business, and using online money to build offline wealth.
Episode Highlights
Chris Flynn is the author of The Glass Kingdom and A Tiger in Eden, which was shortlisted for the Commonwealth Book Prize. His latest novel, Mammoth, was released in April of 2020, and both his fiction and non-fiction work have appeared in publications like The Guardian, The Age, The Paris Review, and many more.
He's a regular presenter at literary festivals across Australia, and has led a fascinating life full of travel, adventure, and all the makings of a great story. Today we chat with Chris about his writing process, getting published, and how he filters through all his great ideas to pull out these captivating stories.
And plenty more along the way. Get the resources mentioned in this episode below.
]]>Chris Flynn is the author of The Glass Kingdom and A Tiger in Eden, which was shortlisted for the Commonwealth Book Prize. His latest novel, Mammoth, was released in April of 2020, and both his fiction and non-fiction work have appeared in publications like The Guardian, The Age, The Paris Review, and many more.
He's a regular presenter at literary festivals across Australia, and has led a fascinating life full of travel, adventure, and all the makings of a great story. Today we chat with Chris about his writing process, getting published, and how he filters through all his great ideas to pull out these captivating stories.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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Justine Sones is an entrepreneurial word nerd who loves drinking coffee, listening to the CBC, and talking about things that hurt. Following over 10 years of self-employment and a graceful faceplant into motherhood, she was bestowed an honorary degree in Roll With The Punches Planning (courtesy of herself).
Justine spends most of her time writing and coaching other high-performing women as they navigate the messy intersection of running a business and raising littles.
Her motto is 'honesty over everything except kindness', and she's become an expert in using boundaries to reduce stress in your business and your life. Today we talk about setting and enforcing boundaries with clients, boosting your creativity, and how to reduce stress in your business by putting yourself first.
And plenty more along the way. Get the resources mentioned in this episode below.
]]>Justine Sones is an entrepreneurial word nerd who loves drinking coffee, listening to the CBC, and talking about things that hurt. Following over 10 years of self-employment and a graceful faceplant into motherhood, she was bestowed an honorary degree in Roll With The Punches Planning (courtesy of herself).
Justine spends most of her time writing and coaching other high-performing women as they navigate the messy intersection of running a business and raising littles.
Her motto is 'honesty over everything except kindness', and she's become an expert in using boundaries to reduce stress in your business and your life. Today we talk about setting and enforcing boundaries with clients, boosting your creativity, and how to reduce stress in your business by putting yourself first.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
]]>
Dana Kaye is a veteran publicist and brand manager with over a decade of public relations experience. She helps authors and entertainers get positive media attention and more eyes on their work at her boutique PR agency, Kaye Publicity, Inc.
Known for her innovative ideas and knowledge of current trends, Dana coaches her clients on how to identify and establish their unique personal brands.
She's also the author of Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales, and the creator of Branding Outside the Box, where she helps authors and entrepreneurs become more memorable.
Today Dana teaches us how writers can attract and leverage media attention, and promote themselves and their work to take control of their own publicity.
And plenty more along the way. Get the resources mentioned in this episode below.
]]>Dana Kaye is a veteran publicist and brand manager with over a decade of public relations experience. She helps authors and entertainers get positive media attention and more eyes on their work at her boutique PR agency, Kaye Publicity, Inc.
Known for her innovative ideas and knowledge of current trends, Dana coaches her clients on how to identify and establish their unique personal brands.
She's also the author of Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales, and the creator of Branding Outside the Box, where she helps authors and entrepreneurs become more memorable.
Today Dana teaches us how writers can attract and leverage media attention, and promote themselves and their work to take control of their own publicity.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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Brendan Fredericks has worked in the book publishing industry for nearly twenty years. As a bookseller and events manager with Angus & Robertson he worked with authors from Steve Waugh, Warrick Capper to Jane Fonda.
As in-house book publicist and publicity manager with the prestigious publishers Hachette and Bloomsbury, he promoted and toured luminaries such as Elizabeth Gilbert, Germaine Greer, Robyn Davidson, Richard Ford, A.C. Grayling, and Jeff Lindsay.
Now Brendan focuses on his own agency, BFredericksPR, to champion books and ideas to media, festival directors, booksellers, and readers.
His agency represents authors and entertainers and provides standout promotion campaigns, and management for publishers and authors across Australia and internationally.
Join us today as he reveals the secrets of the professional publishing world, the ins and outs of book publicity, and what it takes to be the man behind the curtain.
And plenty more along the way. Get the resources mentioned in this episode below.
]]>Brendan Fredericks has worked in the book publishing industry for nearly twenty years. As a bookseller and events manager with Angus & Robertson he worked with authors from Steve Waugh, Warrick Capper to Jane Fonda.
As in-house book publicist and publicity manager with the prestigious publishers Hachette and Bloomsbury, he promoted and toured luminaries such as Elizabeth Gilbert, Germaine Greer, Robyn Davidson, Richard Ford, A.C. Grayling, and Jeff Lindsay.
Now Brendan focuses on his own agency, BFredericksPR, to champion books and ideas to media, festival directors, booksellers, and readers.
His agency represents authors and entertainers and provides standout promotion campaigns, and management for publishers and authors across Australia and internationally.
Join us today as he reveals the secrets of the professional publishing world, the ins and outs of book publicity, and what it takes to be the man behind the curtain.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
]]>
Justin Goff is well known for helping marketers and business owners scale their offers to cold traffic. He grew his own supplement company from $0 to $23 million in just under three years by focusing on cold traffic growth.
After selling that company in 2017, Justin now runs a high-level mentorship program called Copy Accelerator with Stefan Georgi, where they help business owners and freelance copywriters rapidly increase their revenue.
We've crossed paths with Justin at various events and masterminds over the last few years, and he is always warm and generous with his knowledge.
Today we're excited to share how he created such rapid growth in his business, and how you can do the same to strategically build wealth as a writer.
And plenty more along the way. Get the resources mentioned in this episode below.
]]>Justin Goff is well known for helping marketers and business owners scale their offers to cold traffic. He grew his own supplement company from $0 to $23 million in just under three years by focusing on cold traffic growth.
After selling that company in 2017, Justin now runs a high-level mentorship program called Copy Accelerator with Stefan Georgi, where they help business owners and freelance copywriters rapidly increase their revenue.
We've crossed paths with Justin at various events and masterminds over the last few years, and he is always warm and generous with his knowledge.
Today we're excited to share how he created such rapid growth in his business, and how you can do the same to strategically build wealth as a writer.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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It seems like everywhere you turn some coach or guru is telling you to "invest back in your business." But what does that actually mean?
Laura and Rachel fly solo today as they talk about the resources they use to grow and scale their businesses, and how you can choose the best way to invest in your business without breaking the bank or overcommitting yourself.
It seems like everywhere you turn some coach or guru is telling you to "invest back in your business." But what does that actually mean?
Laura and Rachel fly solo today as they talk about the resources they use to grow and scale their businesses, and how you can choose the best way to invest in your business without breaking the bank or overcommitting yourself.
Episode Highlights
For the past 10 years, James Schramko has helped over 3000 entrepreneurs quickly double and triple their revenue while working less.
Half of his private clients earn $3,000,000/year. And 30% of the members in his SuperFastBusiness community earn at least 6-figures.
He is the author of Work Less, Make More, and he's joining us from Australia today to share his insights on how professional writers can make sure their businesses thrive even in times of massive change and unpredictability.
For the past 10 years, James Schramko has helped over 3000 entrepreneurs quickly double and triple their revenue while working less.
Half of his private clients earn $3,000,000/year. And 30% of the members in his SuperFastBusiness community earn at least 6-figures.
He is the author of Work Less, Make More, and he's joining us from Australia today to share his insights on how professional writers can make sure their businesses thrive even in times of massive change and unpredictability.
Episode Highlights
Gemma Milne is a Scottish creative science nerd obsessed with deep tech and good writing.
She writes about science, tech and the broad cultural issues surrounding anything that comes out of science labs and into the real world.
Gemma is also a science startup advisor - scouting them for funds, and helping them tell their stories. And she's Co-Founder of Science: Disrupt, a media org connecting and showcasing those innovators, iconoclasts and entrepreneurs creating change in science.
She's an engaging public speaker, a published author, and self-made journalist. Today she shares how she landed a book deal with one of the biggest publishing houses in the world, how she became an in-demand public speaker and journalist without any formal training, and how you can credentialize yourself in any skill you're pursuing.
Gemma Milne is a Scottish creative science nerd obsessed with deep tech and good writing.
She writes about science, tech and the broad cultural issues surrounding anything that comes out of science labs and into the real world.
Gemma is also a science startup advisor - scouting them for funds, and helping them tell their stories. And she's Co-Founder of Science: Disrupt, a media org connecting and showcasing those innovators, iconoclasts and entrepreneurs creating change in science.
She's an engaging public speaker, a published author, and self-made journalist. Today she shares how she landed a book deal with one of the biggest publishing houses in the world, how she became an in-demand public speaker and journalist without any formal training, and how you can credentialize yourself in any skill you're pursuing.
Episode Highlights
Austin Lee is a direct response copywriter based in San Diego, California. His bread and butter is long form copy for 8-figure revenue financial publishers, but he also writes in the health info niche.
He's extremely passionate about coaching up-and-coming freelance writers who want to raise their rates and work with high-quality clients.
Austin Lee is a direct response copywriter based in San Diego, California. His bread and butter is long form copy for 8-figure revenue financial publishers, but he also writes in the health info niche.
He's extremely passionate about coaching up-and-coming freelance writers who want to raise their rates and work with high-quality clients.
Episode Highlights
Gabrielle Bernstein is the #1 New York Times bestselling author of The Universe Has Your Back, Super Attractor and has written six additional bestsellers.
YouTube named Gabby one of 16 YouTube Next Video Bloggers, she was named one of Mashable's 11 Must-Follow Twitter Accounts for Inspiration, and she's featured on the Forbes List of 20 Best-Branded Women.
She appears regularly as an expert on The Dr. Oz Show and co-hosted the Guinness World Record largest guided meditation with Deepak Chopra.
But these are only a few of the reasons we're excited to chat with Gabby today.
She's also an extremely accomplished writer who's mastered the balance between her writing projects, business growth, and family life. And today we're deep diving into how she does it all with grace and poise.
And plenty more along the way. Get the resources mentioned in this episode below.
]]>Gabrielle Bernstein is the #1 New York Times bestselling author of The Universe Has Your Back, Super Attractor and has written six additional bestsellers.
YouTube named Gabby one of 16 YouTube Next Video Bloggers, she was named one of Mashable's 11 Must-Follow Twitter Accounts for Inspiration, and she's featured on the Forbes List of 20 Best-Branded Women.
She appears regularly as an expert on The Dr. Oz Show and co-hosted the Guinness World Record largest guided meditation with Deepak Chopra.
But these are only a few of the reasons we're excited to chat with Gabby today.
She's also an extremely accomplished writer who's mastered the balance between her writing projects, business growth, and family life. And today we're deep diving into how she does it all with grace and poise.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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Margo Aaron is the recovering academic and copy nerd behind the cheeky website That Seems Important. While she calls herself the "accidental marketer" – her full-time writing career is certainly no accident!
Her work has been featured in Inc, Huffington Post, Thought Catalog, The Observer, Copyhackers, Entrepreneur and more.
She also co-hosts "Hillary and Margo Yell at Websites" – a hilarious show that's been named one of the Top 7 Best Marketing shows.
Now Margo runs a coaching program for perfectionists who are ready to focus on their own work (instead of their clients').
This episode is packed full of eye-opening quotables that you'll want to post up on your wall.
So join us today as we chat about how Margo breaks through resistance, deals with the "head trash" that holds so many people back, and built a brand that people drool over.
And plenty more along the way. Get the resources mentioned in this episode below.
]]>Margo Aaron is the recovering academic and copy nerd behind the cheeky website That Seems Important. While she calls herself the "accidental marketer" – her full-time writing career is certainly no accident!
Her work has been featured in Inc, Huffington Post, Thought Catalog, The Observer, Copyhackers, Entrepreneur and more.
She also co-hosts "Hillary and Margo Yell at Websites" – a hilarious show that's been named one of the Top 7 Best Marketing shows.
Now Margo runs a coaching program for perfectionists who are ready to focus on their own work (instead of their clients').
This episode is packed full of eye-opening quotables that you'll want to post up on your wall.
So join us today as we chat about how Margo breaks through resistance, deals with the "head trash" that holds so many people back, and built a brand that people drool over.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
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Now more than ever, people are looking for strong leadership. Your audience and your clients are no exception.
Today we deep dive into the specific actions we're taking to pivot our businesses during these uncertain times, and how you can lead your community and your industry.
Learn how to position yourself as an authority that people will turn to for guidance, as well as how to adjust your business plan to keep up with the shifting landscape.
Today's episode is all about how to – not only protect your business – but how to thrive so you can come out on the other end of this corona-craziness stronger and more successful than ever.
Now more than ever, people are looking for strong leadership. Your audience and your clients are no exception.
Today we deep dive into the specific actions we're taking to pivot our businesses during these uncertain times, and how you can lead your community and your industry.
Learn how to position yourself as an authority that people will turn to for guidance, as well as how to adjust your business plan to keep up with the shifting landscape.
Today's episode is all about how to – not only protect your business – but how to thrive so you can come out on the other end of this corona-craziness stronger and more successful than ever.
Episode Highlights
Danielle Weill has been writing copy for over a decade – to the tune of tens of millions of dollars in sales. She's the "secret weapon" behind some of the biggest launches for entrepreneurs like Ryan Levesque, Todd Herman, Selena Soo, Marisa Murgatroyd, Danny Iny, Josh Turner, and more. Now she's making the shift toward coaching and training other writers to produce similar results by finding the "It Factor" for their copy.
Today, she shares her secrets for generating blockbuster ideas, managing massive launches, and balancing life and business.
Danielle Weill has been writing copy for over a decade – to the tune of tens of millions of dollars in sales. She's the "secret weapon" behind some of the biggest launches for entrepreneurs like Ryan Levesque, Todd Herman, Selena Soo, Marisa Murgatroyd, Danny Iny, Josh Turner, and more. Now she's making the shift toward coaching and training other writers to produce similar results by finding the "It Factor" for their copy.
Today, she shares her secrets for generating blockbuster ideas, managing massive launches, and balancing life and business.
Episode Highlights
Suchandrika Chakrabarti is a London-based journalist, podcaster, speaker and media trainer.
Over the last 13 years, she has reported, written, and edited for national newspapers and international news agencies.
Suchandrika has written extensively across business, politics, travel, tech and more – including The Times of London, Daily Mail, New Statesman, Reader's Digest and many more.
Today, we talk about her experience in the rapidly-changing world of digital journalism, and what she's learned training journalists in essential digital storytelling skills.
Suchandrika Chakrabarti is a London-based journalist, podcaster, speaker and media trainer.
Over the last 13 years, she has reported, written, and edited for national newspapers and international news agencies.
Suchandrika has written extensively across business, politics, travel, tech and more – including The Times of London, Daily Mail, New Statesman, Reader's Digest and many more.
Today, we talk about her experience in the rapidly-changing world of digital journalism, and what she's learned training journalists in essential digital storytelling skills.
Episode Highlights
Amanda Luft is an experienced web copywriter, specializing in the natural and alternative health industry.
She's been writing for and studying health and wellness for years and is an experienced freelance copywriter.
But now, Amanda has made the leap to go in-house with a company as an employee, which as been a huge shift in her writing career.
So today, she's going to give us a raw perspective from both sides of the fence – sharing the pros and cons as both a successful freelance writer, and as an in-house writer.
If you're exploring different types of career paths as a writer, this is one episode you don't want to miss. Let's dive in.
Amanda Luft is an experienced web copywriter, specializing in the natural and alternative health industry.
She's been writing for and studying health and wellness for years and is an experienced freelance copywriter.
But now, Amanda has made the leap to go in-house with a company as an employee, which as been a huge shift in her writing career.
So today, she's going to give us a raw perspective from both sides of the fence – sharing the pros and cons as both a successful freelance writer, and as an in-house writer.
If you're exploring different types of career paths as a writer, this is one episode you don't want to miss. Let's dive in.
Episode Highlights
Joshua Lee Henry is a direct response copywriter and marketing consultant, specializing in helping personal brand entrepreneurs grow their business. When he sent his bio over for this interview, it said that he's a husband and father, as well as a former volunteer firefighter, mega-church pastor, and a two-time PhD dropout.
That sounds like a lot, but it's actually understating his achievements. Prior to starting Activate Advertising Agency, Joshua was a corporate account executive for a multi-billion dollar, Forbes "Top 20" private businesses, had been on the board of directors of numerous nonprofits, and most recently was Vice President of a national financial marketing organization.
Joshua has written sales copy for personal growth leaders like Zig Ziglar and Michelle Prince, served as a ghostwriter for Jack Canfield and Dave Asprey, and created info products for Jay Abraham and Brian Tracy.
So, Joshua knows his stuff when it comes to writing, advertising and the business of both. In this interview, we dive deep into what he's learned through those experiences, and we also gather some fascinating facts about Joshua's history.
Joshua Lee Henry is a direct response copywriter and marketing consultant, specializing in helping personal brand entrepreneurs grow their business. When he sent his bio over for this interview, it said that he's a husband and father, as well as a former volunteer firefighter, mega-church pastor, and a two-time PhD dropout.
That sounds like a lot, but it's actually understating his achievements. Prior to starting Activate Advertising Agency, Joshua was a corporate account executive for a multi-billion dollar, Forbes "Top 20" private businesses, had been on the board of directors of numerous nonprofits, and most recently was Vice President of a national financial marketing organization.
Joshua has written sales copy for personal growth leaders like Zig Ziglar and Michelle Prince, served as a ghostwriter for Jack Canfield and Dave Asprey, and created info products for Jay Abraham and Brian Tracy.
So, Joshua knows his stuff when it comes to writing, advertising and the business of both. In this interview, we dive deep into what he's learned through those experiences, and we also gather some fascinating facts about Joshua's history.
Episode Highlights
Between the advent of the internet and the introduction of the smartphone, online marketing and writing has changed a lot over the years. If you don't keep up with the shifting landscape, your writing business could fall behind.
Now we're seeing some massive departures from the way we've communicated with readers in the past…
… Especially in the way we connect with and build relationships with our audience.
Join Rachel and Laura as we chat about how to break through the chaos of today's noisy communication, and explore what's working now in 2020.
And plenty more along the way. Get the resources mentioned in this episode below.
]]>Between the advent of the internet and the introduction of the smartphone, online marketing and writing has changed a lot over the years. If you don't keep up with the shifting landscape, your writing business could fall behind.
Now we're seeing some massive departures from the way we've communicated with readers in the past…
… Especially in the way we connect with and build relationships with our audience.
Join Rachel and Laura as we chat about how to break through the chaos of today's noisy communication, and explore what's working now in 2020.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
]]>
Kirsty Fanton is a launch strategist and copywriter for online course creators. She also has her own course called Brain Camp, which teaches other copywriters the psychology behind great copy.
What's also cool is that Kirsty has a Master's degree in Psychotherapy, which gives her an impressive handle on the mechanics behind things like decision making, motivation, and change processes.
To top things off, Kirsty has an awesome sense of humor, so we can't wait to dive into this chat!
Kirsty Fanton is a launch strategist and copywriter for online course creators. She also has her own course called Brain Camp, which teaches other copywriters the psychology behind great copy.
What's also cool is that Kirsty has a Master's degree in Psychotherapy, which gives her an impressive handle on the mechanics behind things like decision making, motivation, and change processes.
To top things off, Kirsty has an awesome sense of humor, so we can't wait to dive into this chat!
Episode Highlights
Our guest today is Julie Hassett. She's brought in millions of dollars for publishers like Agora Financial, Seven Figure Publishing, and Money Map Press as one of their only female copywriters.
More recently, she's stepped into a leadership role as Director of Marketing for a financial investment company called My Wall Street.
Julie's not only an influential player in the marketing world - she's also written educational materials about finance that are currently being used nationally in public schools and even at Harvard University.
And before all that, Julie came from a pretty fascinating background - she's worked as an actress in Los Angeles and an English teacher in Europe, and she even owned a Bait & Tackle shop in Tennessee.
All of these experiences helped form her creative process and her approach to running a writing business. Let's get to it.
Our guest today is Julie Hassett. She's brought in millions of dollars for publishers like Agora Financial, Seven Figure Publishing, and Money Map Press as one of their only female copywriters.
More recently, she's stepped into a leadership role as Director of Marketing for a financial investment company called My Wall Street.
Julie's not only an influential player in the marketing world - she's also written educational materials about finance that are currently being used nationally in public schools and even at Harvard University.
And before all that, Julie came from a pretty fascinating background - she's worked as an actress in Los Angeles and an English teacher in Europe, and she even owned a Bait & Tackle shop in Tennessee.
All of these experiences helped form her creative process and her approach to running a writing business. Let's get to it.
Episode Highlights
Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order).
Why humor copy? File this one under "shockingly obvious" - Humor makes people LIKE you.
When people like you, they're engaged. Which means they stay on your site longer. Which gives you a better chance at getting them to buy what you're selling.
Why conversion copy? You can tell jokes all day. But if you don't have a punchline, you're just wasting everyone's time and attention.
Copy works the same way. Write as much as you want – but if you don't have a conversion goal, you're going nowhere. Lianna is an expert in both copy AND humor, and we are so excited to have her on the show today. Let's dive in.
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Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order).
Why humor copy? File this one under "shockingly obvious" - Humor makes people LIKE you.
When people like you, they're engaged. Which means they stay on your site longer. Which gives you a better chance at getting them to buy what you're selling.
Why conversion copy? You can tell jokes all day. But if you don't have a punchline, you're just wasting everyone's time and attention.
Copy works the same way. Write as much as you want – but if you don't have a conversion goal, you're going nowhere. Lianna is an expert in both copy AND humor, and we are so excited to have her on the show today. Let's dive in.
Episode Highlights
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Today we're talking to journalist and writing coach Rebecca L. Weber.
She has covered breaking stories about social justice, the environment, travel, and more for the New York Times, CNN, and other influential publications.
As a writing coach, she also helps writers uplevel their skills, break into their dream publications, build their confidence, and pursue their writing goals successfully.
It's rare we get to chat with a writer who's NOT writing just for marketing campaigns, so we are really excited to hear what she has to say. Let's dive in.
Today we're talking to journalist and writing coach Rebecca L. Weber.
She has covered breaking stories about social justice, the environment, travel, and more for the New York Times, CNN, and other influential publications.
As a writing coach, she also helps writers uplevel their skills, break into their dream publications, build their confidence, and pursue their writing goals successfully.
It's rare we get to chat with a writer who's NOT writing just for marketing campaigns, so we are really excited to hear what she has to say. Let's dive in.
Episode Highlights
David consistently writes winning promotions from scratch, and he often works with clients and writers behind the scenes to turn under-performing promotions into winners.
But before he was renowned in the copywriting world, David got his start at Ogilvy & Mather on Madison Avenue, working with clients such as Merrill Lynch, General Foods, and American Express.
When David switched to direct response, his work generated hundreds of millions of dollars in sales for leading direct response marketers, entrepreneurs and publishers, including Agora and Boardroom, Inc.
But all that only scratches the surface of David's extensive knowledge and experience, so let's get started so you can hear what he has to say.
David consistently writes winning promotions from scratch, and he often works with clients and writers behind the scenes to turn under-performing promotions into winners.
But before he was renowned in the copywriting world, David got his start at Ogilvy & Mather on Madison Avenue, working with clients such as Merrill Lynch, General Foods, and American Express.
When David switched to direct response, his work generated hundreds of millions of dollars in sales for leading direct response marketers, entrepreneurs and publishers, including Agora and Boardroom, Inc.
But all that only scratches the surface of David's extensive knowledge and experience, so let's get started so you can hear what he has to say.
Episode Highlights
Goal setting is one of those topics that's beaten into the ground over and over – especially around this time of year.
But you know what? It doesn't have to be a slog.
And you don't have to set massive goals with scary numbers assigned to them.
Join Rachel and Laura as we talk about the very different ways we set our goals for the new year, and how to make YOUR plan to smash out a killer 2020.
Goal setting is one of those topics that's beaten into the ground over and over – especially around this time of year.
But you know what? It doesn't have to be a slog.
And you don't have to set massive goals with scary numbers assigned to them.
Join Rachel and Laura as we talk about the very different ways we set our goals for the new year, and how to make YOUR plan to smash out a killer 2020.
Episode Highlights
Last year, he wrote for 239 different people in different voices. The year before that he wrote 10,211 headlines for 100 different brands—just for fun! He did all this on top of creating content for an International hotel company with 12 distinct brand voices.
In addition to all this copywriting ventriloquism, Justin spent a decade speaking to thousands of consumers while marketing big name brands like 5-hour Energy, Red Bull, and Puma.
Now he uses all that experience to create ridiculously specific voice guides, and teaches others to do the same.
Join us for this diverse chat about writing voice, the muppets, and how not to be a crappy human being.
Last year, he wrote for 239 different people in different voices. The year before that he wrote 10,211 headlines for 100 different brands—just for fun! He did all this on top of creating content for an International hotel company with 12 distinct brand voices.
In addition to all this copywriting ventriloquism, Justin spent a decade speaking to thousands of consumers while marketing big name brands like 5-hour Energy, Red Bull, and Puma.
Now he uses all that experience to create ridiculously specific voice guides, and teaches others to do the same.
Join us for this diverse chat about writing voice, the muppets, and how not to be a crappy human being.
Episode Highlights
She's got plenty of stories and experiences to share – including what she learned about confidence as a defense attorney, and a fascinating story about how she's banned in one Eastern European country!
Linda has spent time in prisons, courtrooms, and boardrooms – honing her skills for empathy and persuasion.
Add in some serious training as a life coach, and she's got plenty of mindset advice to share with writers. Join us today as we chat about money blocks, creative confidence, and mastering your mindset.
Episode Highlights
She's got plenty of stories and experiences to share – including what she learned about confidence as a defense attorney, and a fascinating story about how she's banned in one Eastern European country!
Linda has spent time in prisons, courtrooms, and boardrooms – honing her skills for empathy and persuasion.
Add in some serious training as a life coach, and she's got plenty of mindset advice to share with writers. Join us today as we chat about money blocks, creative confidence, and mastering your mindset.
Episode Highlights
He's so confident in his systems that he built his entire business by getting paid on results rather than charging up-front fees – which is something that most writers stay away from.
Now Ross both writes and consults with 6- and 7-figure businesses to help them increase conversions and scale their sales funnels using the power of carefully crafted systems.
Perhaps that's why his business is so aptly named – Conversion Engineering. Today's episode has a lot of "meat" in it that you'll be able to apply to your business right away. So let's dive right in.
And more!
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He's so confident in his systems that he built his entire business by getting paid on results rather than charging up-front fees – which is something that most writers stay away from.
Now Ross both writes and consults with 6- and 7-figure businesses to help them increase conversions and scale their sales funnels using the power of carefully crafted systems.
Perhaps that's why his business is so aptly named – Conversion Engineering. Today's episode has a lot of "meat" in it that you'll be able to apply to your business right away. So let's dive right in.
Episode Highlights
And more!
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He's also an avid student of the literary movement – studying Cultural History for over 2 decades, holding a phD in Creative Writing, and teaching English Literature at Greenwich University, London.
Other than focusing on his own writing career and helping his coaching clients, Michael also works as the Arts Editor at a popular LGBTQ magazine in London – interviewing acclaimed novelists such as Edmund White and Tom Spanbauer.
In this episode Michael reveals how to use the editing process to improve your writing, as well as how he navigates the tumultuous world of publishing.
He's also an avid student of the literary movement – studying Cultural History for over 2 decades, holding a phD in Creative Writing, and teaching English Literature at Greenwich University, London.
Other than focusing on his own writing career and helping his coaching clients, Michael also works as the Arts Editor at a popular LGBTQ magazine in London – interviewing acclaimed novelists such as Edmund White and Tom Spanbauer.
In this episode Michael reveals how to use the editing process to improve your writing, as well as how he navigates the tumultuous world of publishing.
Episode Highlights
Join us as we dig into this year's biggest business shifts, and get personal about our own challenges and growth.
Join us as we dig into this year's biggest business shifts, and get personal about our own challenges and growth.
Episode Highlights
She was the business manager for Carl Solway Gallery, where she helped transform the small Cincinnati gallery into an international art phenomena. As a venture capitalist, she worked with entrepreneurs and founders to help launch dozens of early-stage medical start-ups. As an entrepreneur herself, she built a successful direct response copywriting agency that works with some of the largest financial publishers, alternative health publishers, and supplement manufacturers in the country.
Today, she is a top direct response copywriter, an in-demand copy chief, sought-after mentor, and founder of the (Not So) Secret Order of the Titanides, a supportive community for women entrepreneurs.
Marcella was also awarded the 2018 Copywriter of the Year, by American Writers and Artists Inc. for her outstanding performance record and impact on the copywriting industry. We are delighted to have her on the show today, so let's dive in and hear what she has to say.
She was the business manager for Carl Solway Gallery, where she helped transform the small Cincinnati gallery into an international art phenomena. As a venture capitalist, she worked with entrepreneurs and founders to help launch dozens of early-stage medical start-ups. As an entrepreneur herself, she built a successful direct response copywriting agency that works with some of the largest financial publishers, alternative health publishers, and supplement manufacturers in the country.
Today, she is a top direct response copywriter, an in-demand copy chief, sought-after mentor, and founder of the (Not So) Secret Order of the Titanides, a supportive community for women entrepreneurs.
Marcella was also awarded the 2018 Copywriter of the Year, by American Writers and Artists Inc. for her outstanding performance record and impact on the copywriting industry. We are delighted to have her on the show today, so let's dive in and hear what she has to say.
Episode Highlights
We first met Kyle back in Asia when we were all on the ground there trying to figure out how to make a living with our writing. Since then, we've run into each other all over the globe.
In the past few years, Kyle has worked with thousands of entrepreneurs and dozens of companies you know, published two books, started a podcast, and more. So we are very excited to dig into all his experience on how timeless storytelling combined with modern marketing can transform your business.
We first met Kyle back in Asia when we were all on the ground there trying to figure out how to make a living with our writing. Since then, we've run into each other all over the globe.
In the past few years, Kyle has worked with thousands of entrepreneurs and dozens of companies you know, published two books, started a podcast, and more. So we are very excited to dig into all his experience on how timeless storytelling combined with modern marketing can transform your business.
Episode Highlights
Allison works with marketers to help them get clarity into who their audience REALLY is – and how to write strong pieces that attract these exact people.
The goal of EVERY writer is to connect with their reader, and 9 times out of 10, if there's a problem with a piece of writing, it's that the writer hasn't clearly defined their avatar.
And even worse, the majority of businesses and writers are completely wrong in what they think about their audiences.
Allison helps you dig a layer deeper into your avatar to put you ahead of your competition, and to bust all the myths circulating around the blogosphere about this misunderstood topic.
We've got a lot to get into today, so grab a cup of coffee and settle in for this one. Your writing business (and your readers) will thank you for it.
Allison works with marketers to help them get clarity into who their audience REALLY is – and how to write strong pieces that attract these exact people.
The goal of EVERY writer is to connect with their reader, and 9 times out of 10, if there's a problem with a piece of writing, it's that the writer hasn't clearly defined their avatar.
And even worse, the majority of businesses and writers are completely wrong in what they think about their audiences.
Allison helps you dig a layer deeper into your avatar to put you ahead of your competition, and to bust all the myths circulating around the blogosphere about this misunderstood topic.
We've got a lot to get into today, so grab a cup of coffee and settle in for this one. Your writing business (and your readers) will thank you for it.
Episode Highlights
Blair Morse is one of the best storytellers in the copywriting world, and he's about to take us on a wild ride.
On the business side of things, Blair is the definition of a self-made man. Not only is he is one of the top producing copywriters in the entire Agora publishing world - but we also love how he approaches the whole in-house copywriting world – which can seem quite intimidating to a lot of writers.
He's known for his organic and creative approach to writing high-performance copy – and doing it HIS way.
In just his first year at the Agora company Legacy Research Group, he helped them add over 100,000 names to their paid list, and one of his top promos generated nearly $8 million dollars.
Now he's passing that knowledge along, and has developed an amazing program at Legacy for their junior copywriters. He also Teaches their writers how to get paid well and earn royalties as soon as possible – building momentum in their copywriting career.
Today he's going to share some of that here with us. Get your pencils out because this one is full of quotables that you're going to want to paste up on your wall and carry around in your wallet. Here we go ready or not!
Let's dive in.
And plenty more along the way. Get the resources mentioned in this episode below.
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Blair Morse is one of the best storytellers in the copywriting world, and he's about to take us on a wild ride.
On the business side of things, Blair is the definition of a self-made man. Not only is he is one of the top producing copywriters in the entire Agora publishing world - but we also love how he approaches the whole in-house copywriting world – which can seem quite intimidating to a lot of writers.
He's known for his organic and creative approach to writing high-performance copy – and doing it HIS way.
In just his first year at the Agora company Legacy Research Group, he helped them add over 100,000 names to their paid list, and one of his top promos generated nearly $8 million dollars.
Now he's passing that knowledge along, and has developed an amazing program at Legacy for their junior copywriters. He also Teaches their writers how to get paid well and earn royalties as soon as possible – building momentum in their copywriting career.
Today he's going to share some of that here with us. Get your pencils out because this one is full of quotables that you're going to want to paste up on your wall and carry around in your wallet. Here we go ready or not!
Let's dive in.
Episode Highlights
And plenty more along the way. Get the resources mentioned in this episode below.
]]>
She's trained with the "who's who" of the copywriting world, and is currently one of Parris Lampropoulos' coveted Copy Cubs. In short, she's in high-demand for A-list copy around the world.
Before she was a copywriter, Pauline was an Army Nurse – which has given her writing a unique perspective. She's also the author of the bestselling book, From Depression's Darkness, which is a personal story of her recovery from depression.
Pauline is known for her great stories, fascinating life experience, generous teaching, renowned copy chops, and her super cool accent. We think you're gonna like this one.
She's trained with the "who's who" of the copywriting world, and is currently one of Parris Lampropoulos' coveted Copy Cubs. In short, she's in high-demand for A-list copy around the world.
Before she was a copywriter, Pauline was an Army Nurse – which has given her writing a unique perspective. She's also the author of the bestselling book, From Depression's Darkness, which is a personal story of her recovery from depression.
Pauline is known for her great stories, fascinating life experience, generous teaching, renowned copy chops, and her super cool accent. We think you're gonna like this one.
Episode Highlights
He started in Hollywood – writing and producing material and screenplays for Seinfeld, Frasier, Dreamworks, Disney, Paramount, and all the major movie studios.
These days, Dean helps clients as a direct response marketing strategist, and has more than a decade of launch copy under his belt.
His online sales copy and marketing campaigns have generated millions for his clients, and we have a lot to learn from him. Let's dive in.
He started in Hollywood – writing and producing material and screenplays for Seinfeld, Frasier, Dreamworks, Disney, Paramount, and all the major movie studios.
These days, Dean helps clients as a direct response marketing strategist, and has more than a decade of launch copy under his belt.
His online sales copy and marketing campaigns have generated millions for his clients, and we have a lot to learn from him. Let's dive in.
Episode Highlights
One of the very few writers we look forward to seeing in our inbox every day is Laura Belgray.
She has an incredible talent for taking the day-to-day stuff that happens in our lives, and turning it into freaking hilarious emails that are fun to read.
And while we have a super copy crush on Laura's work, we're also in love with her business model. In fact, we often use "Laura Belgray" as a verb when talking about the next level of our business. (i.e. - "I'm going to Laura Belgray that baby")
Laura's also written for some of the hottest magazines and television shows at huge networks like Nickelodeon, VH1, and Lifetime. In fact, some of the biggest stars in the world have brought her scripts to life on the screen.
Needless to say, we are so excited to chat with her today, and lucky to have her on the show. Let's dive in.
One of the very few writers we look forward to seeing in our inbox every day is Laura Belgray.
She has an incredible talent for taking the day-to-day stuff that happens in our lives, and turning it into freaking hilarious emails that are fun to read.
And while we have a super copy crush on Laura's work, we're also in love with her business model. In fact, we often use "Laura Belgray" as a verb when talking about the next level of our business. (i.e. - "I'm going to Laura Belgray that baby")
Laura's also written for some of the hottest magazines and television shows at huge networks like Nickelodeon, VH1, and Lifetime. In fact, some of the biggest stars in the world have brought her scripts to life on the screen.
Needless to say, we are so excited to chat with her today, and lucky to have her on the show. Let's dive in.
Episode Highlights
Not only is it easy to lose sight of everything you've accomplished this year, but also easy to let things slip and end up scrambling to catch up on client work or financial goals.
That's why it's so critical to build systems in to your business that help continuously move you forward – ESPECIALLY when you're overwhelmed, feeling lost, or misdirected.
This is particularly true when it comes to managing your cashflow.
With the right systems, you can easily manage and balance your money as it flows in and out of your business. Not only will this help you avoid that 'feast or famine' cycle, but also help you stop making emotional decisions when it comes to managing your money.
Join us today as we talk about how to build systems in to your business that ensure you've got an abundance of operating funds, a constant flow of new leads, and a buffer to stop you from making reactive decisions in your business.
And don't worry... among all this money talk, we've also got a few fun surprises for you today as well.
Let's dive in.
Not only is it easy to lose sight of everything you've accomplished this year, but also easy to let things slip and end up scrambling to catch up on client work or financial goals.
That's why it's so critical to build systems in to your business that help continuously move you forward – ESPECIALLY when you're overwhelmed, feeling lost, or misdirected.
This is particularly true when it comes to managing your cashflow.
With the right systems, you can easily manage and balance your money as it flows in and out of your business. Not only will this help you avoid that 'feast or famine' cycle, but also help you stop making emotional decisions when it comes to managing your money.
Join us today as we talk about how to build systems in to your business that ensure you've got an abundance of operating funds, a constant flow of new leads, and a buffer to stop you from making reactive decisions in your business.
And don't worry... among all this money talk, we've also got a few fun surprises for you today as well.
Let's dive in.
Episode Highlights
While she works directly with clients of her own, she also coaches and leads a team of copywriters at her agency, and runs The Copywriter Club community with co-founder Rob Marsh.
A CEO, podcast host, and Creative extraordinaire with a killer fashion sense – Kira is all-around a fun and fascinating entrepreneur to learn from.
While she works directly with clients of her own, she also coaches and leads a team of copywriters at her agency, and runs The Copywriter Club community with co-founder Rob Marsh.
A CEO, podcast host, and Creative extraordinaire with a killer fashion sense – Kira is all-around a fun and fascinating entrepreneur to learn from.
Episode Highlights
Ian Stanley has a unique perspective on business, copywriting, and building wealth with your writing. He's been a copywriter for a long time, but these days is more of a "persuasion hitman."
Ian started his first business at the age of 12 stringing tennis rackets. More recently he built a socially-minded water filter company to 6-figures monthly, then sold it to the fastest growing start up in Canada after just 10 months.
Today he's sold over $100 million worth of products online, and is considered to be one of the best copywriters in the world.
His new book, Confessions of a Persuasion Hitman, is out now, and teaches the key strategies he learned along the way to becoming a prolific salesman.
Ian also co-founded LionHeart, a program that taught entrepreneurs to break through the emotional and personal blocks that get in the way of the success and money they want.
Today's episode is one of the "meatiest" we've had so far. Not only do we deep-dive into the mental blocks that stop many writers from making great money from their writing, but we also get a big look behind the scenes into how Ian runs his business...
... including what he charges, and how he structures his contracts.
Ian Stanley has a unique perspective on business, copywriting, and building wealth with your writing. He's been a copywriter for a long time, but these days is more of a "persuasion hitman."
Ian started his first business at the age of 12 stringing tennis rackets. More recently he built a socially-minded water filter company to 6-figures monthly, then sold it to the fastest growing start up in Canada after just 10 months.
Today he's sold over $100 million worth of products online, and is considered to be one of the best copywriters in the world.
His new book, Confessions of a Persuasion Hitman, is out now, and teaches the key strategies he learned along the way to becoming a prolific salesman.
Ian also co-founded LionHeart, a program that taught entrepreneurs to break through the emotional and personal blocks that get in the way of the success and money they want.
Today's episode is one of the "meatiest" we've had so far. Not only do we deep-dive into the mental blocks that stop many writers from making great money from their writing, but we also get a big look behind the scenes into how Ian runs his business...
... including what he charges, and how he structures his contracts.
Episode Highlights
She's also a very talented copywriter who studied with Parris Lampropolous as one of his cubs, and now writes copy for her own clients.
When she's not writing copy, she designs and directs the copywriter training at Money Map Press – an Agora company.
So needless to say, she's a busy woman – and on top of that she studies buyer psychology, and is a constant student of learning the ins and outs of what makes people tick.
We're lucky to have her with us today and we've got a lot to learn from her. So let's dive in.
She's also a very talented copywriter who studied with Parris Lampropolous as one of his cubs, and now writes copy for her own clients.
When she's not writing copy, she designs and directs the copywriter training at Money Map Press – an Agora company.
So needless to say, she's a busy woman – and on top of that she studies buyer psychology, and is a constant student of learning the ins and outs of what makes people tick.
We're lucky to have her with us today and we've got a lot to learn from her. So let's dive in.
Episode Highlights
Now over two decades later, Kim has built a reputation as one of the top A-list direct response copywriters in the country. She's racked up dozens of successful direct mail and online controls, beating legendary copywriters such as Parris Lampropoulos and the late Jim Rutz. Her extensive copy portfolio boasts impressive names and numbers, and she's even the first female copywriter to get a Boardroom control.
Kim credits her creative and analytical mind for giving her an edge in today's increasingly competitive copywriting world—and wants to help others gain the same "marketing-savvy" advantage. Join us as we deep-dive into how she because one of the most in-demand copywriters today, and her advice for how you can too.
Now over two decades later, Kim has built a reputation as one of the top A-list direct response copywriters in the country. She's racked up dozens of successful direct mail and online controls, beating legendary copywriters such as Parris Lampropoulos and the late Jim Rutz. Her extensive copy portfolio boasts impressive names and numbers, and she's even the first female copywriter to get a Boardroom control.
Kim credits her creative and analytical mind for giving her an edge in today's increasingly competitive copywriting world—and wants to help others gain the same "marketing-savvy" advantage. Join us as we deep-dive into how she because one of the most in-demand copywriters today, and her advice for how you can too.
Episode Highlights
Now Nicole uses those strategies she learned in the corporate world to help entrepreneurs define and leverage their own distinct brand.
In addition to brand work, Nicole studies under A-list copywriter Parris Lampropolous, and writes high-converting sales copy for health and beauty companies.
Join in today as Nicole teaches us how to balance branding and copy, and why they're actually the perfect bedfellows.
Episode Highlights
Now Nicole uses those strategies she learned in the corporate world to help entrepreneurs define and leverage their own distinct brand.
In addition to brand work, Nicole studies under A-list copywriter Parris Lampropolous, and writes high-converting sales copy for health and beauty companies.
Join in today as Nicole teaches us how to balance branding and copy, and why they're actually the perfect bedfellows.
Episode Highlights
He's written everything from direct mail and TV, to case studies and books. You name it, he's penned it.
Today Rob writes high-performance sales copy for tech, SaaS, and heath supplement clients, and also consults with clients to help them improve their marketing campaigns.
In addition to working with clients directly – Rob and his partner Kira also run one of the biggest online copywriter communities and podcasts today – The Copywriter Club.
But outside of all of his impressive credentials, Rob is genuinely full of warmth, curiosity, and is an all-around a great guy to hang out with.
So give him a big warm welcome as he shares his knowledge and experience about how to best invest in yourself and your business as a writer.
Episode Highlights
He's written everything from direct mail and TV, to case studies and books. You name it, he's penned it.
Today Rob writes high-performance sales copy for tech, SaaS, and heath supplement clients, and also consults with clients to help them improve their marketing campaigns.
In addition to working with clients directly – Rob and his partner Kira also run one of the biggest online copywriter communities and podcasts today – The Copywriter Club.
But outside of all of his impressive credentials, Rob is genuinely full of warmth, curiosity, and is an all-around a great guy to hang out with.
So give him a big warm welcome as he shares his knowledge and experience about how to best invest in yourself and your business as a writer.
Episode Highlights
Russ has trained and certified thousands of entrepreneurs and professionals through his coaching, courses, stage presentations, and his books.
Before starting Modern Publisher, he was the director of editorial at Digital Marketer, where he also wrote the book Digital Marketing for Dummies. Russ has also worked on the digital strategy for huge brands like Crazy Egg and Salesforce.
Russ has been such a great role model for us — he's a passionate, transparent teacher and he's in business for all the right reasons. So let's welcome him to the show.
Russ has trained and certified thousands of entrepreneurs and professionals through his coaching, courses, stage presentations, and his books.
Before starting Modern Publisher, he was the director of editorial at Digital Marketer, where he also wrote the book Digital Marketing for Dummies. Russ has also worked on the digital strategy for huge brands like Crazy Egg and Salesforce.
Russ has been such a great role model for us — he's a passionate, transparent teacher and he's in business for all the right reasons. So let's welcome him to the show.
Episode Highlights
With a background in entrepreneurship, Joel brings a strategic approach to building and scaling a writing business. He's also great at teaching freelancers how to confidently sell their services and scale their business.
Today he runs Business Casual Copywriting where he's helped clients like WP Engine and HubSpot double their conversions. He's also the founder of Case Study Buddy, a done-for-you case studies service that helps companies capture, share, and cash in on customer success stories.
Building and scaling companies of this size is notoriously difficult, so today we're asking Joel how he's gone from profitable side-project to full-fledged company in a strategic way.
And stay tuned until the end for a hilarious side tangent about the evil nature of red tailed hawks.
Let's dive in so Joel can tell you all about it.
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With a background in entrepreneurship, Joel brings a strategic approach to building and scaling a writing business. He's also great at teaching freelancers how to confidently sell their services and scale their business.
Today he runs Business Casual Copywriting where he's helped clients like WP Engine and HubSpot double their conversions. He's also the founder of Case Study Buddy, a done-for-you case studies service that helps companies capture, share, and cash in on customer success stories.
Building and scaling companies of this size is notoriously difficult, so today we're asking Joel how he's gone from profitable side-project to full-fledged company in a strategic way.
And stay tuned until the end for a hilarious side tangent about the evil nature of red tailed hawks.
Let's dive in so Joel can tell you all about it.
Episode Highlights
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When you work alone or in small teams, as many writers do, it's critical to build a strong support network around you. This is powerful for your mental health on a daily basis, but it's also extremely important when life hits you with one of those sucker punches that knocks you down for the count.
Having a community of people who understand your work, who support you, and who can help you stay afloat when things go wrong is one of the most important insurances you can build for yourself.
Since Rachel recently went through a crisis in her personal life that threw her business for a loop, we felt it was time to discuss this important topic that's often swept under the rug.
When you work alone or in small teams, as many writers do, it's critical to build a strong support network around you. This is powerful for your mental health on a daily basis, but it's also extremely important when life hits you with one of those sucker punches that knocks you down for the count.
Having a community of people who understand your work, who support you, and who can help you stay afloat when things go wrong is one of the most important insurances you can build for yourself.
Since Rachel recently went through a crisis in her personal life that threw her business for a loop, we felt it was time to discuss this important topic that's often swept under the rug.
Episode Highlights
Kevin Rogers is not only a master copywriter, coach, and copy chief – but he's also the respected leader of one of the best communities for copywriters and freelance writers in the world.
Working with and learning from Kevin is a refreshing breath of fresh air in an industry that's often overhyped and full of self-proclaimed gurus. But with Kevin, you get the real deal.
He's put in the hard work, the reps, and taken the hard knocks needed to become one of the top copywriters in the world. And now, he's taken those lessons and built a thriving and supportive community for copywriters that exudes a culture of professionalism, integrity, and positive camaraderie.
As Copy Chief's motto promotes – "Nobody Writes Alone" – so join us for this jam-packed episode as we all deep-dive into the mindset (and some of the madness) that goes along with becoming a successful copywriter.
Kevin Rogers is not only a master copywriter, coach, and copy chief – but he's also the respected leader of one of the best communities for copywriters and freelance writers in the world.
Working with and learning from Kevin is a refreshing breath of fresh air in an industry that's often overhyped and full of self-proclaimed gurus. But with Kevin, you get the real deal.
He's put in the hard work, the reps, and taken the hard knocks needed to become one of the top copywriters in the world. And now, he's taken those lessons and built a thriving and supportive community for copywriters that exudes a culture of professionalism, integrity, and positive camaraderie.
As Copy Chief's motto promotes – "Nobody Writes Alone" – so join us for this jam-packed episode as we all deep-dive into the mindset (and some of the madness) that goes along with becoming a successful copywriter.
Episode Highlights
She's beat some incredibly competitive copy controls in the health niche, she apprentices under the infamous Parris Lampropoulos as one of his copy cubs, and she's also developed the "First 7 Days Formula" which helps build long-term relationships with clients and prospects.
Now, she not only studies from the best under Parris, but also consults with her own high profile clients like T. Harv Eker, Mastin Kipp, Ramit Sethi, and more – who all just rave about her and her work.
Here she is to share what she's learned working with, learning from, and becoming one of the best.
She's beat some incredibly competitive copy controls in the health niche, she apprentices under the infamous Parris Lampropoulos as one of his copy cubs, and she's also developed the "First 7 Days Formula" which helps build long-term relationships with clients and prospects.
Now, she not only studies from the best under Parris, but also consults with her own high profile clients like T. Harv Eker, Mastin Kipp, Ramit Sethi, and more – who all just rave about her and her work.
Here she is to share what she's learned working with, learning from, and becoming one of the best.
Episode Highlights
From Mechanical Engineer, to Drone Pilot, to big Launch Copywriter – James has one of the most diverse backgrounds of anyone we've met.
Now he consults with A-list copywriters and also promotes his own successful ventures using direct response copy.
We like to call him "The Ghost in the Machine" because he's always behind the scenes as an integral part of big projects, but doesn't often share about his processes or business.
We're lucky to have him today as he shares how his diverse interests have helped him manage huge writing projects, and rise to the top of the industry faster than most.
Join in as as we dive deep into his strategic approach for promoting new offers, his go-to-system for generating consistent, quality leads, and how to build momentum in your writing career by using 'common sense' techniques that most writers ignore.
From Mechanical Engineer, to Drone Pilot, to big Launch Copywriter – James has one of the most diverse backgrounds of anyone we've met.
Now he consults with A-list copywriters and also promotes his own successful ventures using direct response copy.
We like to call him "The Ghost in the Machine" because he's always behind the scenes as an integral part of big projects, but doesn't often share about his processes or business.
We're lucky to have him today as he shares how his diverse interests have helped him manage huge writing projects, and rise to the top of the industry faster than most.
Join in as as we dive deep into his strategic approach for promoting new offers, his go-to-system for generating consistent, quality leads, and how to build momentum in your writing career by using 'common sense' techniques that most writers ignore.
Episode Highlights
She's passionate about working "projects that matter" and has written for several best-selling authors, both in the USA and Internationally.
And while her clients love working with her and rave about her work, what we're most interested in is how Cindy gets a constant flow of leads to fill up her roster.
Today we're talking with Cindy about improving your non-fiction writing with creative work, and how she grows her content-based business by being the "unicorn" in the room.
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She's passionate about working "projects that matter" and has written for several best-selling authors, both in the USA and Internationally.
And while her clients love working with her and rave about her work, what we're most interested in is how Cindy gets a constant flow of leads to fill up her roster.
Today we're talking with Cindy about improving your non-fiction writing with creative work, and how she grows her content-based business by being the "unicorn" in the room.
Episode Highlights
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With a background in psychology and a passion for number-driven data, she brings a concrete, strategic approach to her creative work.
In this episode we talk with Liz about how to transparently measure the effectiveness of content, which is often seen as a long-term game.
Learn how she attaches real, revenue-driven numbers to her content marketing campaigns, and uses that data to communicate with clients about the value of strategic content.
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With a background in psychology and a passion for number-driven data, she brings a concrete, strategic approach to her creative work.
In this episode we talk with Liz about how to transparently measure the effectiveness of content, which is often seen as a long-term game.
Learn how she attaches real, revenue-driven numbers to her content marketing campaigns, and uses that data to communicate with clients about the value of strategic content.
Episode Highlights
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Only second to that was figuring out what to charge and how to get paid.
So today we're talking all about how to find and price new writing projects.
We dive deep into how both of us generate a constant flow of leads, how we figure out what to charge, and how both of these things evolve as our businesses have changed over time.
Since both of us have very different types of writing businesses, this is a great opportunity to take what we've learned, and apply it in a way that works best for you.
Only second to that was figuring out what to charge and how to get paid.
So today we're talking all about how to find and price new writing projects.
We dive deep into how both of us generate a constant flow of leads, how we figure out what to charge, and how both of these things evolve as our businesses have changed over time.
Since both of us have very different types of writing businesses, this is a great opportunity to take what we've learned, and apply it in a way that works best for you.
Episode Highlights
He also happens to be a talented copywriter who's worked with big marketers like Ramit Sethi, John Morrow, T. Harv Eker, Art of Charm, James Schramko, and more.
While his client portfolio is impressive, what we're really interested in learning from him is HOW he's providing huge value to these clients.
Because Brian's carved out a fascinating vertical for himself by specializing in writing case studies.
Now, these case studies go far beyond sticking a vanity badge full of testimonials on your website…
…. Brian's case studies are specifically designed to drive revenue, and grow your business.
We'll let him tell you all about it. Check it out the episode below.
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He also happens to be a talented copywriter who's worked with big marketers like Ramit Sethi, John Morrow, T. Harv Eker, Art of Charm, James Schramko, and more.
While his client portfolio is impressive, what we're really interested in learning from him is HOW he's providing huge value to these clients.
Because Brian's carved out a fascinating vertical for himself by specializing in writing case studies.
Now, these case studies go far beyond sticking a vanity badge full of testimonials on your website…
…. Brian's case studies are specifically designed to drive revenue, and grow your business.
We'll let him tell you all about it. Check it out the episode below.
Episode Highlights
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We first met Elisa Doucette while living in Thailand, and immediately knew she was "one of us." While the digital nomad crowd was just gaining steam with this whole "online business" thing…
... she was already building a successful content and editing agency as a remote-working veteran.
Elisa is a writer, editor, and etymology expert who leads the team over at content and editing agency, Craft Your Content.
With over a decade of professional writing and editing experience, she and her team have perfected the art of turning messy brain dumps into elegant prose.
While her agency boasts an impressive clientele, Elisa herself is also an accomplished writer. Her work can be found in The New York Times, The Boston Globe, Forbes, and more.
Join us as we chat with Elisa about the craft of becoming a master, the writer's lifestyle, building a content agency from scratch, and how to pump out great writing even when your creativity goes AWOL.
We first met Elisa Doucette while living in Thailand, and immediately knew she was "one of us." While the digital nomad crowd was just gaining steam with this whole "online business" thing…
... she was already building a successful content and editing agency as a remote-working veteran.
Elisa is a writer, editor, and etymology expert who leads the team over at content and editing agency, Craft Your Content.
With over a decade of professional writing and editing experience, she and her team have perfected the art of turning messy brain dumps into elegant prose.
While her agency boasts an impressive clientele, Elisa herself is also an accomplished writer. Her work can be found in The New York Times, The Boston Globe, Forbes, and more.
Join us as we chat with Elisa about the craft of becoming a master, the writer's lifestyle, building a content agency from scratch, and how to pump out great writing even when your creativity goes AWOL.
Episode Highlights
Jimmy is a full-time direct response copywriter who specializes in generating persuasive hooks, and big ideas.
Big idea generation can be really difficult, since it can be easy to feel like your audience has heard it all before.
If you can come up with fresh ideas and hooks that drive curiosity, and are also relevant to the offer you're promoting in your sales copy - that's a winning combination that marketers would do just about anything to get.
Jimmy works on his own projects, and also works in-house for one of the biggest and most successful information publishers in the world at Agora Financial.
These guys regularly run copywriting campaigns that generate MILLIONS of dollars in revenue – so for them, big ideas are serious business.
We're excited to hear more about how Jimmy comes up with these great ideas and turns them into persuasive stories. Let's dive in.
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Jimmy is a full-time direct response copywriter who specializes in generating persuasive hooks, and big ideas.
Big idea generation can be really difficult, since it can be easy to feel like your audience has heard it all before.
If you can come up with fresh ideas and hooks that drive curiosity, and are also relevant to the offer you're promoting in your sales copy - that's a winning combination that marketers would do just about anything to get.
Jimmy works on his own projects, and also works in-house for one of the biggest and most successful information publishers in the world at Agora Financial.
These guys regularly run copywriting campaigns that generate MILLIONS of dollars in revenue – so for them, big ideas are serious business.
We're excited to hear more about how Jimmy comes up with these great ideas and turns them into persuasive stories. Let's dive in.
Episode Highlights
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She is not only a copywriter and talented storyteller, but she also leads the team over at Product Launch Formula with Jeff Walker.
Angie not only knows the ins and outs of writing content for those launches, but also all the many moving parts that go along with creating a big marketing piece like that.
But it wasn't always that way. Before she became a writing and copy project superstar, Angie was a full-time, in-house copywriter at a corporate company.
When that didn't serve her anymore, she very courageously made the leap from the in-house writing job to full time, successful freelancer…
... and along the way she has become an industry expert on dealing with head trash, finding your confidence as a writer, and 'doing it anyway' when you're scared.
Join us for some "raw talk" about that journey, and how you can learn from her experience.
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She is not only a copywriter and talented storyteller, but she also leads the team over at Product Launch Formula with Jeff Walker.
Angie not only knows the ins and outs of writing content for those launches, but also all the many moving parts that go along with creating a big marketing piece like that.
But it wasn't always that way. Before she became a writing and copy project superstar, Angie was a full-time, in-house copywriter at a corporate company.
When that didn't serve her anymore, she very courageously made the leap from the in-house writing job to full time, successful freelancer…
... and along the way she has become an industry expert on dealing with head trash, finding your confidence as a writer, and 'doing it anyway' when you're scared.
Join us for some "raw talk" about that journey, and how you can learn from her experience.
Episode Highlights
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Derek Murphy is a writer, artist, and entrepreneur who is taking the self-publishing industry by storm. He's studied philosophy, fine art, and comparative literature at a high level in universities across the globe.
These unique experiences have shaped both his writing, and his approach to navigating the publishing industry.
Now Derek owns over a dozen companies which help indie writers publish and promote their writing – yet somehow finds time to put out 1-2 successful novels per year himself.
In addition, he co-writes books with other authors, coaches indie writers through their first books, and hosts writing retreats in castles across ancient Europe (yes... real castles).
If you're into the craft of writing books and the strategy behind making them successful – this is one episode you don't want to miss.
Episode Highlights
There were so many great moments in this episode, it's hard to know where to start! Some of the biggest takeaways include:
Derek Murphy is a writer, artist, and entrepreneur who is taking the self-publishing industry by storm. He's studied philosophy, fine art, and comparative literature at a high level in universities across the globe.
These unique experiences have shaped both his writing, and his approach to navigating the publishing industry.
Now Derek owns over a dozen companies which help indie writers publish and promote their writing – yet somehow finds time to put out 1-2 successful novels per year himself.
In addition, he co-writes books with other authors, coaches indie writers through their first books, and hosts writing retreats in castles across ancient Europe (yes... real castles).
If you're into the craft of writing books and the strategy behind making them successful – this is one episode you don't want to miss.
Episode Highlights
There were so many great moments in this episode, it's hard to know where to start! Some of the biggest takeaways include:
She helps writers take control of the management and growth of their business, including their processes, systems, contracts, taxes, and more.
And one of the best parts about learning from Abbey is that she also practices what she preaches.
Along with helping freelancers master the business side of writing, she also writes compelling sales copy for some of the biggest names online.
Today she shares her experience with us as we learn how she works with clients at a high level, nails their voice in writing, and builds systems and processes to help you grow your business as a freelancer.
This episode is PACKED with value from a veteran of the industry, so grab a cup of coffee and settle in, because this is one show you don't want to miss.
She helps writers take control of the management and growth of their business, including their processes, systems, contracts, taxes, and more.
And one of the best parts about learning from Abbey is that she also practices what she preaches.
Along with helping freelancers master the business side of writing, she also writes compelling sales copy for some of the biggest names online.
Today she shares her experience with us as we learn how she works with clients at a high level, nails their voice in writing, and builds systems and processes to help you grow your business as a freelancer.
This episode is PACKED with value from a veteran of the industry, so grab a cup of coffee and settle in, because this is one show you don't want to miss.
Episode Highlights
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He's a copywriter who spends most of his time writing and strategizing about email copy, but he's built a business that's so much more than that.
Chris' brain is like a money-making machine, and I've never seen anyone consistently produce so much GOOD CONTENT.
He's created one of the best email writing courses in existence. He's just released a new book. He teaches writers how to write 7-figure email campaigns. And he's constantly writing and publishing incredible content for business owners, writers, and marketers.
And on top of all that – He's a senior copywriter for the team over at Product Launch Formula with Jeff Walker, and also has several retainer clients.
Here's Chris to tell you the "unfiltered" version of how he went from an overworked and underpaid middle school teacher, to an in-demand copywriting superstar.
This is one episode you don't want to miss because we get into the nitty-gritty "raw" details of building a successful writing career
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He's a copywriter who spends most of his time writing and strategizing about email copy, but he's built a business that's so much more than that.
Chris' brain is like a money-making machine, and I've never seen anyone consistently produce so much GOOD CONTENT.
He's created one of the best email writing courses in existence. He's just released a new book. He teaches writers how to write 7-figure email campaigns. And he's constantly writing and publishing incredible content for business owners, writers, and marketers.
And on top of all that – He's a senior copywriter for the team over at Product Launch Formula with Jeff Walker, and also has several retainer clients.
Here's Chris to tell you the "unfiltered" version of how he went from an overworked and underpaid middle school teacher, to an in-demand copywriting superstar.
This is one episode you don't want to miss because we get into the nitty-gritty "raw" details of building a successful writing career
Episode Highlights
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Both of us are writers who have been working for ourselves full-time for the better part of a decade, and it has been quite a ride.
We've learned so much (and are still learning) and we've made a lot of mistakes along the way.
On this show we'll share some of those lessons with you so you can avoid making the same mistakes while building momentum and sustainability into your writing career.
We're honored that you've given us your time and attention, and we don't take that lightly. So we'll try and make sure everything we do here is practical and applicable — all killer, no filler.
Today we'll chat about who we are and how we got started, and then going forward we've got a lot of great guests lined up who are going to share their expertise as well.
Both of us are writers who have been working for ourselves full-time for the better part of a decade, and it has been quite a ride.
We've learned so much (and are still learning) and we've made a lot of mistakes along the way.
On this show we'll share some of those lessons with you so you can avoid making the same mistakes while building momentum and sustainability into your writing career.
We're honored that you've given us your time and attention, and we don't take that lightly. So we'll try and make sure everything we do here is practical and applicable — all killer, no filler.
Today we'll chat about who we are and how we got started, and then going forward we've got a lot of great guests lined up who are going to share their expertise as well.
Episode Highlights