Allan Todd

Why We Define Ideal Customer Profiles

Allan Todd — Thu, 18 Jun 2026 13:45:14 +0000

Before we write website copy, build page layouts, or choose calls to action, we need to understand who the website is really speaking to. That is the purpose of defining Ideal Customer Profiles, often called ICPs. An ICP is a clear description of the type of person the website needs to reach. It is not […]

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What Are Defense Law Firm Prospects Really Searching For?

Allan Todd — Wed, 30 Jul 2025 15:30:56 +0000

What Are Your Clients Really Searching For? A Guide for Criminal Defense Law Firms We’ve already talked about how getting found on Google is no longer just about keywords. It’s about understanding what people are truly trying to do when they search. This is called search intent. Knowing this is important, but how do you […]

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SEO Keywords Have a New Focus: Visitor Intent

Allan Todd — Wed, 23 Jul 2025 22:23:05 +0000

Navigating the Future of Local Search The future of local SEO isn’t about keywords anymore—it’s about understanding the true intentions behind every search, a shift that will completely transform how Colorado Springs businesses appear in Google by late 2025. Discover how your local business can leverage intent-optimization to capture highly qualified leads through new SERP […]

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Why Your Customers Search (And How to Meet Them There)

Allan Todd — Fri, 11 Jul 2025 16:09:23 +0000

As a local business owner in Colorado Springs, you know you need to be visible online. But just having a website isn’t enough. You need to show up when potential customers are actively looking for the services you provide. To do that, you first have to understand why they’re searching. This is called search intent. […]

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Beyond Lead Generation: The Digital Marketing Strategy You’re Missing

Allan Todd — Thu, 15 May 2025 22:25:11 +0000

Digital marketing often focuses heavily on lead generation, which it is great at. However, digital marketing can provide another significant benefits. The Forgotten Half of Your Digital Marketing Strategy Look at your digital marketing budget. How much goes to SEO, Google Ads, and social media campaigns to attract new leads? Now compare that to what […]

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Google’s March 2025 Core Update: What It Means for Your Business

Allan Todd — Tue, 22 Apr 2025 15:29:05 +0000

We’ve been closely monitoring Google’s latest algorithm changes to keep you informed about impacts to your online visibility. The March 2025 Core Update was completed last week, and we’ve analyzed the data to help you understand what these changes mean for your business. Update Overview: The Key Changes Google’s first major algorithm update of 2025 […]

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Is your website traffic down because Google is using AI to answer your customers questions?

Allan Todd — Mon, 21 Apr 2025 21:36:33 +0000

Surviving the AI Search Apocalypse: A Local Business Owner’s Guide to Not Becoming Digital Dinosaurs FKW: Google is using AI to answer your customers questions Are you a local business owner that is losing traffic and sales because Google is using AI to answer your customers questions? Discover practical strategies to showcase your community expertise, […]

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