FREDDY FAZBEAR’S PIZZA IS COMING TO AMERICAN DREAM

The Pizzeria at the Heart of the Five Nights at Freddy’s Franchise Becomes a Real Place, Opening in 2027



EAST RUTHERFORD, NJ (AUGUST 8, 2026) — American Dream, the premier entertainment/retail destination, will bring the virtual world of Freddy Fazbear’s Pizza from the globally popular Five Nights at Freddy’s franchise to life with the debut of the world’s first permanent immersive restaurant experience in 2027.



The activation is being built as a functional reimagining of the game’s titular location; working with IP holder ScottGames to faithfully adapt the video game concept into a fully encompassing immersive adaptation.



“American Dream is unlike any property in the world, continually imagining and creating attractions and experiences that simply can’t exist anywhere else,” said Don Ghermezian, Chief Executive Officer of American Dream. “For years, fans of Five Nights at Freddy’s have imagined what it would feel like to step inside Freddy Fazbear’s Pizza and we’re thrilled to have been selected to finally bring that world to life – only at American Dream.”



“The only way this experience succeeds is if it’s created by a team that knows Five Nights at Freddy’s inside and out,” said Atreyu Alcantar, Creative Manager, Licensing & Location-Based Entertainment at American Dream and Creative Lead for the attraction. “The animatronic show has to be authentic. The food has to be high quality. And above all else, we’re not building a set that looks like Freddy Fazbear’s Pizza – we’re building Freddy Fazbear’s Pizza. This experience will immerse longtime fans in the world they’ve imagined for years while welcoming an entirely new audience to discover it for the first time.”



Visitors will be able to step inside Freddy Fazbear’s Pizza, play arcade games, dine, watch an animatronic show, and step behind the curtain to experience survival horror inspired multi-player game experiences. At the heart of the pizzeria is a quick service dining experience, accompanied by two animatronic stage shows featuring Freddy and the Fazbear Band on the Main Stage, as well as Foxy the Pirate in his Pirate Cove.



“At American Dream, we live and breathe fandom. We’ve imagined what a Five Nights at Freddy’s experience could become for years, and the work our team has done in collaboration with ScottGames has exceeded every expectation,” said Josh Berdugo, Senior Vice President of Licensing and Location-Based Entertainment at American Dream and Triple Five Group. “This is shaping up to be unlike anything we’ve ever created before, and we can’t wait for fans to experience it.”



Additional details, including ticketing and opening date, will be announced at a later date.

For more information, visit:

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ABOUT AMERICAN DREAM

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3-million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, Ninja Kidz Action Park, Sesame Street Learn & Play, THE GAMEROOM Powered by Hasbro, New Jersey Hall of Fame, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys”R”Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, world renowned chef Marcus Samuelsson’s Marcus Live! and the world’s first and only “candy department store,” IT’SUGAR. American Dream also hosts major events and activations in partnership with celebrities and leading brands.