Comments for David Melamed

Comment on How To Motivate Your Staff To Upsell Your Customers by David Melamed

David Melamed — Tue, 01 Jun 2021 20:16:07 +0000

My guess is they don’t believe the customer needs the upsell, or they are afraid they cannot afford it – so they feel guilty pushing it.
I dont know the solution, but maybe work on ways to have the employees feel like the customer appreciates the upsells – and they will naturally recommend it.
It may also be a function of hiring the right people. Good luck.

Comment on How To Motivate Your Staff To Upsell Your Customers by Jennifer G.

Jennifer G. — Mon, 28 Dec 2020 23:19:00 +0000

I am a manager at an express DMV. We are privately owned and pride ourselves on our speed and great customer service. When we are hiring, we do not hire “sales people” but still expect our employees to up-sell. However, I seem to be having the hardest time getting my team motivated (my team is between the ages of 19-30). I have offered rewards upon rewards. Anywhere from a coffee at the end of the week to a feast at the end of the month, company “bucks”, real bucks, gift cards, etc. But they do not seem to care. They try for a few days and then it tapers off. I can not tell where the issue lies.
Yes, many conversations have been had with the team to find out why they find it so hard to ask for that extra sell but nothing conclusive or anything to suggest what would motivate them long-term.
What is the Key???

Comment on The One Objection Every Marketer Needs To Overcome by Bernard

Bernard — Tue, 04 Feb 2020 00:13:24 +0000

People forget that we need to take a step back from the actions of marketing and make sure that we are actually approaching things logically. We just expect that people will understand the value and purpose of our products, when in reality, it is our job to convince them that what we are offering will improve the quality of their life. A professor of mine would always say, “If you can’t justify your actions for some purposeful reason, then stop what you’re doing immediately.” It is our jobs to provide justification for why we are marketing. https://newyorkessays.com/essay-resident-assistant-application-essay/

Comment on A Man Without A Smiling Face Must Not Open A Shop by A Man Without A Smiling Face Never Keeps A Shop – Neil Cambridge

A Man Without A Smiling Face Never Keeps A Shop – Neil Cambridge — Wed, 04 Sep 2019 14:19:55 +0000

[…] So the phrase Bert Juffs taught me all those years ago turns out to be a chinese proverb. And in researching that I came across this gem which I’ll end with from a post by David Melmed: […]

Comment on Kevin Spacey Exposes The Secret To Successful Marketing… Give People What They Want…People Just Want Stories! by Pemasaran & Survey Bandung

Pemasaran & Survey Bandung — Thu, 25 Jul 2019 05:35:43 +0000

First off I want to say awesome blog! I had a quick question in which I’d like to ask if you do not mind.
I was interested to know hoow you center yourself and clear your thoughts prior to writing.
I have had difficulty clearing my mind in getting my ideas out.
I truly do enjoy writing however it just seems likee the first 10 to 15 minutes are
generally lost simply just trying to figure out how to begin.
Any suggestions or tips? Many thanks!

Comment on Take It All Is The Cruelest Game Show Ever and Why Howie Mandel Should Stick To Judging Cute Dogs or Go Back To Canada by DENNIS DIMACULANGAN

DENNIS DIMACULANGAN — Thu, 24 May 2018 17:13:54 +0000

Disgusted! Maybe it’s not Howie, it’s really the concept esp in the LAST ROUND! where LIARS WIN. But a good saying goes like this: “LIARS GO TO HELL”. Doesn’t feel good after watching FOR THE FIRST TIME! AND I WILL NEVER WATCH AGAIN! NEVER EVER AGAIN!! CAN’T STOMACH IT!!! The one time and only time I joined a tv contest & you know what we did? Even before the game started, we already had a talk with the other group that we will split the combined prize so that no one will be losers and we will be gaining the same. BUT THIS SHOW!!? Oh my..

Comment on How To Motivate Your Staff To Upsell Your Customers by How to ramp-up employees' productivity and sales in the retail industry - Sparkwork

Wed, 15 Nov 2017 08:34:24 +0000

[…] not a secret anymore that competition drives sales through the roof. Why not harness this in your sales techniques? Teach your employees the fun […]

Comment on How To Reach Buyers Searching For Commercial Real Estate With Actual Purchase Intent, Without Wasting Time and Money on The Tire Kickers by Bethanie Kollbaum

Bethanie Kollbaum — Fri, 03 Nov 2017 14:24:18 +0000

Great tips on remarketing to find buyers. Another great approach is to find similar properties that recently sold in that area. Contact those owners to see if they want to add your property to their portfolio… This blog shows how it works.

https://reonomy.com/blog/post/how-to-find-buyers

Comment on Are You Missing Out On Your Websites Biggest Advantage? by Jana Sheeder

Jana Sheeder — Fri, 05 May 2017 20:47:16 +0000

Great post, David. I’d just read Ann’s blog post. Love your take on her content. I wonder if these items (hashtags in alt tags and title tags, etc) are still relevant (and not penalized, for example), in 2017? Any idea? Thanks again!

Comment on The Future of Virtual Reality is Local Lead Generation Not Gaming & Entertainment by Alan Smithson

Alan Smithson — Wed, 25 Jan 2017 12:49:08 +0000

This is excellent. I thought I had Awesome uses for VR but you took this to a place I had not considered. Thank you for posting.

Comment on How To Make Money On Facebook (Joke) by skygee

skygee — Sun, 04 Sep 2016 17:38:53 +0000

A teacher is teaching a class and she sees that Johnny isn’t paying attention, so she asks him, “If there are three ducks sitting on a fence, and you shoot one, how many are left?” Johnny says, “None.” The teacher asks, “Why?” Johnny says, “Because the shot scared them all off.” The teacher says, “No, two, but I like how you’re thinking.” Johnny asks the teacher, “If you see three women walking out of an ice cream parlor, one is licking her ice cream, one is sucking her ice cream, and one is biting her ice cream, which one is married?” The teacher says, “The one sucking her ice cream.” Johnny says, “No, the one with the wedding ring, but I like how you’re thinking!”

Comment on Do Testimonials Work? by Is the public face of your profession a clinician or a celebrity? - SOCIALLY Allied

Thu, 19 May 2016 14:12:50 +0000

[…] Testimonials do work. That’s why they are used over and over again in marketing. Entrepreneur outlined that testimonials work for reasons varying from building trust to overcoming skepticism. We find them on the inside of book covers, and especially diet related book covers. But if the Dieticians Association of Australia were to release a book about healthy eating, this major marketing strategy would be absent. […]

Comment on Do Testimonials Work? by Jon Symons

Jon Symons — Fri, 18 Mar 2016 00:29:45 +0000

Really good points. Too many testimonials are obviously from the friends and probably the Mom of the business owner. But using the specific details, I can see, would be very powerful. Photos of hand-written testimonials = brilliant.

Comment on How Long Does It Take For SEO To Work? The Big Myth That SEO’s Don’t Want Me To Expose by James Pollard

James Pollard — Sat, 12 Mar 2016 06:32:03 +0000

A TWO YEAR contract? Wow, that’s insane. I can’t believe anyone would commit to that, even if there was a guarantee. Some businesses don’t even make it two years lol

Comment on The Most Clever Google Ads Ad I Have Ever Seen by menachem pritzker

menachem pritzker — Tue, 01 Mar 2016 17:16:27 +0000

hey man, don’t give away my secrets! That ad text has beaten every variant I’ve come up with for years!

Nice to be appreciated 🙂

Comment on How Long Does It Take For SEO To Work? The Big Myth That SEO’s Don’t Want Me To Expose by Ramu

Ramu — Mon, 15 Feb 2016 10:16:55 +0000

I think For long tail keywords, 2 weeks strategy works. But for 1 or 2 keywords definetly will take much time. It may be more than 4 months.

Comment on This Simple Trick Will Get You Billboards For 10 Cents On The Dollar (90% off) by ron lucas

ron lucas — Mon, 18 Jan 2016 16:37:00 +0000

Like to know more about how to buy boards for 10 cents on dollar. Thank you. Ron Lucas

Comment on The Ultimate List of Ways To Make Money Online by Quora

Quora — Fri, 25 Sep 2015 00:11:45 +0000

What is a full and complete list of all the ways to make money online?

There is a shared doc floating around the internet of revenue models for internet and website businesses. It pretty much covers every possible way to make money online. You can view it here. https://davidmelamed.com/2012/12/19/the-ultimate-list-of-w…

Comment on The Real Reason You Are Losing Customers, Why They Are Abandoning Your Shopping Cart And How To Stop Them From Leaving by How to Fight Anxiety in the Sales Funnel | MaxTraffic Blog

How to Fight Anxiety in the Sales Funnel | MaxTraffic Blog — Thu, 27 Aug 2015 13:43:00 +0000

[…] the next step of your sales funnel, prospects will often choose to leave it for later. And that’s probably never. Long fill-in forms, too much copy to read or sluggish sales funnel progression can all result in […]

Comment on Paid Search Saves Lives by Arel Rachel Mishory

Arel Rachel Mishory — Wed, 20 May 2015 15:08:30 +0000

Great post. I especially applaud your belief that it is Personal, emotional and character refinement that is the true test of going forward or backward.

Comment on Post Holiday Sales Slump? Here’s How The Toy Companies Cash In Like Donald Trump by Crash Course in Advertising Copywriting From The Must Read Book Ca$hvertising | David Melamed

Wed, 13 May 2015 03:01:26 +0000

[…] references many other books, studies and resources, so while it won’t quite replace reading Cialdini, Hopkins or Ogilvy, it will give you taste of what you need to […]

Comment on How To Write Sticky Slogans You Can’t Help But Remember by The Most Clever PPC Advertisement in 2015 (So Far) | David Melamed

The Most Clever PPC Advertisement in 2015 (So Far) | David Melamed — Tue, 10 Feb 2015 23:37:31 +0000

[…] sure there are many others, and you can apply the four mental glues from your branding and slogan strategy to develop an ad that draws you in, and is consistent with […]

Comment on Meet The Top Secret Spreadsheet That Google, Bing and Yahoo All Fear by Belajar SEO

Belajar SEO — Sat, 07 Feb 2015 21:52:00 +0000

I actually comes to this post after searching keyword "bing spreadsheet". I am not got what I am looking for. But I feel happy because you give me a link to that spreadsheet. I must be got page one on google after learning that docs. Thank you very much!!

Comment on How To Reach Buyers Searching For Commercial Real Estate With Actual Purchase Intent, Without Wasting Time and Money on The Tire Kickers by Thomas Morgan

Thomas Morgan — Sun, 01 Feb 2015 19:35:28 +0000

Great tip for the CRE biz. I will email you re the beta test. Also interested in remarketing.

Comment on How Long Does It Take For SEO To Work? The Big Myth That SEO’s Don’t Want Me To Expose by How Long For Seo To Take Effect

How Long For Seo To Take Effect — Fri, 30 Jan 2015 12:19:26 +0000

[…] How Long Does It Take For SEO To Work? The Big Myth That SEO's … https://davidmelamed.com/2013/04/24/how-long-does-it-take-seo-to-work/ Apr 24, 2013 … One of the most common questions I get asked about SEO is how long it will take to start seeing results. I love this question because it is one of … […]

Comment on Two Negative Keyword Tools I Can’t Live Without by Krisztian Hollo

Krisztian Hollo — Wed, 28 Jan 2015 15:29:27 +0000

Hello David,

It was good to read about these tools and I think I can show something new for you which analyze your matched search queries and try to determine potential negative keywords.

You could reach tool on http://www.negativekeywordtool.com, currently I am at beta stage, so I am working on to fine tune the algorithm.

It’s a free and simple tool, when you have a chance, please test it and send me your feedback!

Thank you!
Krisztian

Comment on Are You Missing Out On Your Websites Biggest Advantage? by home based

home based — Fri, 23 Jan 2015 10:47:09 +0000

What’s up, just wanted to tell you, I enjoyed this blog post.
It was inspiring. Keep on posting!

Comment on The Only Link Building Post You’ll Ever Need Now That Penguin 2.0 Is Here! by Quora

Quora — Fri, 26 Dec 2014 18:34:42 +0000

Where can I start with link building?

Since you mention your blog is local, the best opportunities will be citations from other local websites and blogs. For example if your local blog reviews a restaurant, you can have the restaurant link to your review from a news page on their site. If…

Comment on How Long Does It Take For SEO To Work? The Big Myth That SEO’s Don’t Want Me To Expose by Siddaiah

Siddaiah — Tue, 23 Dec 2014 14:07:55 +0000

I think more than 200 factors influence SEO results, most of the SEO agencies don’t know about all these factors, expecting results within 2 weeks is little bit hard,I am new to blogging, i am learning things now, as per my knowledge without any back links to my website can I reach search engine first page within 2 weeks, not possible, like that so many factors has to be take care.

Comment on How To Come Up With The Perfect Gift Ideas…In Your Sleep by How to Truly Make the Thought Count When Buying Holiday Gifts | Casa Lago Eastlake

Mon, 22 Dec 2014 20:01:36 +0000

[…] an ordinary and a great gift is the amount of thought. Give your friends and family something truly special this year with these […]

Comment on How To Improve Your Adwords Quality Score – Tenscores Quality Score Tool Review by David Melamed

David Melamed — Mon, 08 Dec 2014 05:20:24 +0000

In reply to Ethan.

Hi Ethan, PPC is one of those things that can either make you a fortune, or destory your budget over night. Optimizing quality scores by keeping tightly themed ad group and writng ads with great message match and compelling copy will make all the difference. Most companies write ads once and let it run. There is always room for improvement though (unless you have a 100% CTR)

Comment on How To Come Up With The Perfect Gift Ideas…In Your Sleep by David Melamed

David Melamed — Mon, 08 Dec 2014 05:18:39 +0000

In reply to Ethan. Hi Ethan, thanks for stopping by and commenting. The best gifts are the ones right under nose. People drop hints all the time an it just takes some listening to really come up with the perfect gift.

Comment on Whats The Difference Between a Ten Million Dollar Business and a Billion Dollar Business? by David Melamed

David Melamed — Mon, 08 Dec 2014 05:17:11 +0000

In reply to Anna. I hope you get there one day Anna. It really does boil down to buying media at the right price.

Comment on How To Come Up With The Perfect Gift Ideas…In Your Sleep by David Melamed

David Melamed — Mon, 08 Dec 2014 05:16:25 +0000

In reply to Marianna Elizabeth Beavis. I'm glad this story helped. I am not doing much shopping this holiday season other than a nice gift for my wife.

Comment on Paid Search Saves Lives by David Melamed

David Melamed — Mon, 08 Dec 2014 05:14:49 +0000

In reply to Anna.

There is actually a ton of good being done with search. Google has a flue epidemic tracker https://www.google.org/flutrends/us/ based on increases in searches about flu symptoms. They also have Google Grants which gives $10,000 a month in advertising to non profits.

Comment on The CIA, Hedgefunds, and Online Marketers All Have This Problem. Here’s The Solution. by David Melamed

David Melamed — Mon, 08 Dec 2014 05:12:51 +0000

In reply to Anna. Thanks for the comment Anna. As I get deeper into the book I am becoming more convinced that it should be required reading for all marketers.

Comment on The CIA, Hedgefunds, and Online Marketers All Have This Problem. Here’s The Solution. by Anna

Anna — Mon, 08 Dec 2014 03:32:33 +0000

This is beyond interesting! I loved how you explained the whole thing because it all really does make sense and something did click in my mind. I definitely think that after reading this, there is a lot of things that the advertising world gets wrong in general that could be changed if more people thought about it this way. Awesome post!

Comment on Paid Search Saves Lives by Anna

Anna — Mon, 08 Dec 2014 03:30:06 +0000

This is a great post and I never realised things like PPC would actually work in that way. I mean it makes sense that even companies that provide health and help services would use online advertising to promote themselves, but just the thought that it could pop up on someone’s computer at EXACTLY the right time. It’s great. I’m going to direct people to this or at least tell them about it when I hear them complaining about advertising.

Comment on How To Come Up With The Perfect Gift Ideas…In Your Sleep by Marianna Elizabeth Beavis

Marianna Elizabeth Beavis — Mon, 08 Dec 2014 03:25:41 +0000

In reply to Ethan.

Ah don’t feel bad about needing a strategy, because it actually does help. I went shopping earlier today and got a present for my mum that is probably ten times better than how I botched it last month with her birthday present. Good luck 🙂

Hey David, how are you going with all your shopping for Christmas this year? It’s coming up soon 😀

Comment on Whats The Difference Between a Ten Million Dollar Business and a Billion Dollar Business? by Anna

Anna — Mon, 08 Dec 2014 03:24:25 +0000

There is some great food for thought here. It is true that you need to understand your competition just as much as you do your own business and the industry that you’re in. When you do, you will end up being much better off and able to move towards growing at a pace you wouldn’t have originally imagined. That being said, now I just need to get myself to that point too.

Comment on How To Come Up With The Perfect Gift Ideas…In Your Sleep by Ethan

Ethan — Mon, 08 Dec 2014 03:20:00 +0000

In reply to Marianna Elizabeth Beavis. I seriously have the exact same problem with presents in general, not just Christmas. I have no trouble grabbing stuff for my best mate but my ideas for everyone else end up falling flat a lot. Feel like I should try this strategy, though I feel kind of sad that I actually need a strategy in the first place.

Comment on How To Improve Your Adwords Quality Score – Tenscores Quality Score Tool Review by Ethan

Ethan — Mon, 08 Dec 2014 03:18:54 +0000

For someone who hasn’t gone into PPC yet but fully intends to (I’m currently learning as much about it as humanly possible) this is a really good introduction into optimizing quality scores and your tips will be very useful. The ‘How Well Did I Spend My Budget’ tool would be my favourite feature too. It would probably help those who are getting disheartened and becoming prone to giving up, because they can see that while some things are a miss, others are actually working.

Comment on Keep This In Mind and You’ll Have a Winning PPC Advertising Strategy by Jayden

Jayden — Mon, 08 Dec 2014 03:18:14 +0000

Is this the right one about Social media? (https://davidmelamed.com/2014/08/04/time-kill-social-media-marketing/) I feel kind of guilty now because I’m one of those people that sends of Candy Crush requests, but at the same time, I do get the point that this might not be the best avenue to be pushing when you’re marketing. From what I have read, PPC does seem like a better thing to be investing.

Comment on Did Google Glass Make A Monumental Branding Error, and Why Being First Won’t Help Them by Josh

Josh — Mon, 08 Dec 2014 03:14:42 +0000

No one will ever, ever catch me saying ‘Just glass it’. It doesn’t have the same ring to it as ‘Google it’ even if they’re one of the same given Google Glass. Regardless, I very much see your point with this post. They may have built the category and while I always go to google for search, their glasses don’t seem to be headed the same way. I can’t ever say that I’ve seen people using them, talking about them (except here and there online) or really noticing the fact that they exist. If they continue to focus in being the first, it’s pretty inevitable that when another company launched into the same category with a different marketing, they might surpass google in this avenue.

Comment on Vanishing Coupons and Other Nifty Snapchat Marketing Tricks by Josh

Josh — Mon, 08 Dec 2014 03:14:07 +0000

The problem with me is that while I’ve never considered snap chat a viable platform for marketing, I’ve never really considered it relevant at all, and rolled my eyes and mocked people with snap chat. I never did think about the benefits of a person knowing that what they’re looking at is about to disappear. It’s a bit like when you see a movie for the first time, you’re focusing on every detail, and that is something that could actually be used to the advantage of everyone who wants to build the platform into something productive for their business, so great point there. Thanks for embedding Ross Simmond’s guide too. I’ll be scrolling through it now, and possibly reconsidering my dislike to the app.

Comment on These Three Things Are Proven To Improve Your Luck by Josh

Josh — Mon, 08 Dec 2014 03:13:35 +0000

Great post. It really does come down to how your attitude towards life differs from others, no matter how good or bad some things may be going for you at the current point in time. If you keep positive and make your own luck, you’ll always be able to turn things around and this is something that can be applied to both personal and business relationships to improve every aspect of life. Sometimes we need a reminder though, especially when we end up in that cycle of negativity that is a pain to break out of.

Comment on 4 Visual Web Marketing Companies You Can’t Afford Not To Know About by Josh

Josh — Mon, 08 Dec 2014 03:13:12 +0000

If the first thing crossing your mind when you read the above question is, “What in the world is a visual web strategy…or the visual web for that matter?!” … Yeah, that was me, but I do know what you’re talking about now, and I can appreciate that in this day and age, visual content really is important. Curalate is something I find really interesting, and it just proves how much the internet can both be kind of a scary place (with their pixel scans), but how valuable these programs can be. Coming up with strategies that involve sharing user generated pictures is something really important these days, I believe. People (especially the younger generations) love to have their pictures plastered all over the net and you can build up more business to individual interaction if you’re using them as part of your promotions. They’ll probably promote you in turn too; “Hey, look! My picture is being used by this company…”

Comment on You and The Internet Army by Josh

Josh — Mon, 08 Dec 2014 03:12:45 +0000

Yes, the internet is not only good for mobilizing people in a range of campaigns and raising awareness for things that you would otherwise not have the slightest clue about, but it really is the best tool to rally people against something as well. Considering pretty much everyone uses the internet these days and knows the power that it has, it always surprised me when a business only puts in a half-hearted effort, or doesn’t have their customers best interest in mind, because you can guarantee that at some point it will spread and have a negative impact on your business. “It’s almost 2015. If you haven’t realized yet how powerful one single individual on the internet can be, and you still choose to treat your customers poorly…you deserve to go out of business. ” This is something that I agree with one hundred percent, and such a good point for people to keep in mind when they’re starting out so that they don’t get into any of those bad habits that will reflect badly in the end.

Comment on #SuperBowl Advertisers Turn To PPC Advertising To Capture Big Game Searchers by Josh

Josh — Mon, 08 Dec 2014 03:11:49 +0000

Obviously the Super Bowl was a while ago now (can’t say I’ve ever watched it either, because I’m not in the US, but my American friends get riled up around the time it’s about to come on), but I feel this post really ties into this one you wrote later this year: https://davidmelamed.com/2014/09/15/minecraft-microsoft-use-ppc-google-maximize-press-exposure/?hvid=4OhfHw.

To me, it’s more proof that you really can maximize your PPC by taking into account guaranteed exposure and high profile events, like these companies have done. And it would become more and more important as a business grows as well, so I’m glad that I’m reading about these things sooner rather than later.

Comment on The CIA, Hedgefunds, and Online Marketers All Have This Problem. Here’s The Solution. by Allison

Allison — Mon, 08 Dec 2014 03:10:38 +0000

This post was quite good and I loved some of the points that you make. Also checked out your book recommendation for ‘The Psychology of Intelligence Analysis’ and I’ve spent the last fifteen minutes or so reading through some if the reviews in amazon and you’re not the only one raving about it. Definitely going to check it out!

Comment on PPC Bidding Strategies: Getting Five Cent Clicks In The Most Expensive Niches by Allison

Allison — Mon, 08 Dec 2014 03:09:57 +0000

I just want to say thank you for all these great PPC blog posts. I’ve been lurking on this section for a while now, just reading through everything and I’m very impressed by your posts (which I have now bookmarked and fully intend to use as a resource in the future). I’ll almost certainly be coming to you with some questions in the future.

Comment on Google Rolls Out Click To Chat Ad Extensions by Allison

Allison — Mon, 08 Dec 2014 03:09:28 +0000

You said it was in private beta, but that was a few months ago. Has anything changed since then? I’m just wondering if you’ve had a chance to play around with it. It seems like it would be a very good addition to an ad on google, so if you ever do get to use it, would you do a post about it and what you thought?

Comment on The CIA, Hedgefunds, and Online Marketers All Have This Problem. Here’s The Solution. by Allison

Allison — Mon, 08 Dec 2014 03:08:55 +0000

Such an insightful post, David. If this book that you’ve recommended is anything like what you’ve written here, then I know it will be very worth the read. Interesting to think that tools used by the CIA – well, their mindset – could actually be interchangeable between their tasks and internet marketing. Great diagrams too. They always trick me up no matter what, but I guess that’s just helped to make your point, hasn’t it?

Comment on 12 Ways To Increase Your Personal Value and Break Free From Your Limiting Beliefs About Your Earning Potential by Lydia

Lydia — Mon, 08 Dec 2014 03:07:31 +0000

What a great list. Obviously you sell your time because you’re in business to make money and no one else would expect otherwise, but it’s a great point that you need other aspects as well as just the service you provide. If you make all of these clear to your customers and increase your value, then it will become the justification they need to convince themselves to work with you. It can really only work in your favour in the end!

Comment on The Perfect Marketing Plan in Seven Easy Steps by Lydia

Lydia — Mon, 08 Dec 2014 03:07:03 +0000

“You are probably wondering why we sent you this bullet, it’s because if you miss this opportunity you will be shooting yourself in the foot…” This had me laughing, but it would have honestly gotten my interest if it was something I got in the mail. It actually reminds me a little of the time I was shopping and someone getting donations for a charity called out to me about getting five minutes of their time if they could guess what coffee I was drinking from Starbucks. I was actually drinking a chai tea latte so I agreed, thinking he wouldn’t guess (and I seriously hate coffee) but one of them did. Usually I try and avoid these people as much as possible but they had really humored me so I gave them my time and even did end up donating a little. It’s not exactly the same as the suggestions you gave, but it had the same effect on me that they would have.

Comment on If Your Branding Strategy Fails To Answer This Ridiculously Important Question, Your Brand Will Fail by Lydia

Lydia — Mon, 08 Dec 2014 03:06:12 +0000

It’s a good thing that you drew attention to these questions people will inevitably face and just how skeptical and untrusting we can be as human beings – something which will of course hurt your brand if you’re unable to draw people in and quell their suspicions. If you can have responses to this before you start marketing, it will definitely benefit you in the long run. Great post!

Comment on The Simplest Way To Write The Perfect Unique Selling Proposition by Lydia

Lydia — Mon, 08 Dec 2014 03:05:38 +0000

Yes I have tried to change someone’s about politics and we both argued our side until we we’re blue in the face. Of course, neither of us managed to convince the other but that’s just the point. If you can get someone on your side (for lack of a better general term) and continue to provide the best service, you will have them support you no matter what. You picked some good examples for brand differentiation and it’s very true that if you don’t differentiate yourself from the crowd, you’re company is going to die; though even Pepsi’s tagline won’t actually get me to drink the stuff unless the place doesn’t sell Coke.

Comment on PPC Bidding Strategies: Getting Five Cent Clicks In The Most Expensive Niches by Chris

Chris — Mon, 08 Dec 2014 03:04:48 +0000

Must be daunting having to decide which way to go with your clients, like you mentioned in the beginning – giving them a taste of possible traffic or starting off small. Probably something that would be a cause for deliberation for someone that is just starting out in this type of marketing. Great post though. I can’t imagine being able to spend some of those amounts of money on PPC, unless of course I was like the guy with a good conversation rate.

Comment on Google Rolls Out Click To Chat Ad Extensions by Chris

Chris — Mon, 08 Dec 2014 03:04:04 +0000

I think this would be one of the most valuable types of marketing for people placing ads on google. The number there really does work to draw your gaze and specifically for that search, the people googling would probably be looking for something right away. Whether that’s for themselves or someone else they know, the presence of a phone number without them having to look for it would really motivate them to grab the phone. I imagine this would have a similar effect for a lot of services if they were to use this strategy.

Comment on The CIA, Hedgefunds, and Online Marketers All Have This Problem. Here’s The Solution. by Chris

Chris — Mon, 08 Dec 2014 03:03:35 +0000

As soon as you said to go back and read the words in the triangles again I knew that I’d messed up, even though I had seen something like that before, so I knew that it would be one of those double word things. I actually noticed both aspects of the man and woman in the second one but could not for the life of me see the old woman in the third picture. Mind tricks aside though, I found this post to be really insightful and there are some really good points there. I mean, I know everyone can be clouded by judgment and perceptions they might not even be aware of, but it can really affect us not just in our personal lives but with business as well.

Comment on Minecraft and Microsoft Use PPC (on Google) To Maximize Press Exposure by Chris

Chris — Mon, 08 Dec 2014 03:03:09 +0000

Yeah, if you knew that some coverage and press may be coming your way, it could end up being really profitable if you take advantage of it and direct your PPC to further promote you during searches. Though I guess in a way, this move would probably only end up being really worthwhile for a company that was quite well known and not so much for ones that are kind of under the radar. But at the same time it would also depend exactly what this coverage is that you’re getting. It’s very interesting though and maybe it would end up being one of those things that is just worth the risk of trying out.

Comment on Keep This In Mind and You’ll Have a Winning PPC Advertising Strategy by Elizabeth

Elizabeth — Mon, 08 Dec 2014 03:00:47 +0000

I agree that advertising is beneficial in any form, though it does have to be done right. Including PPC, David, what advertisement have you found to be the most beneficial, for you personally or people that you work (though I know you’re probably not going to say Social Media Marketing because I’ve read your post on that.) Sorry to chime in with yet another question, but I am quite curious.

Comment on Keep This In Mind and You’ll Have a Winning PPC Advertising Strategy by Kate

Kate — Mon, 08 Dec 2014 02:30:48 +0000

In reply to Stefan. Ah, yeah so do I, so that's a great question. I mean, it's very obvious that there is a market and that internet ads do help. Any form of advertising is beneficial and people keep paying it, but it's almost hard to justify the thought of starting with it when I just brush them off as well. It's really rare that I'll end up clicking in something even though I know that they're tailored to be of potential interest to me.

Comment on Keep This In Mind and You’ll Have a Winning PPC Advertising Strategy by Stefan

Stefan — Mon, 08 Dec 2014 02:19:52 +0000

No, I’m not really familiar with it either, but this really was a great introduction to the strategy that comes with implementing paid per click for a website. Like Kate, I’d love to know if you have any other tips as well. And out of curiosity, how much to you tend to interact with PPC ads? As in, do you often find yourself clicking on them. I tend to ignore them myself.

Comment on The CIA, Hedgefunds, and Online Marketers All Have This Problem. Here’s The Solution. by James

James — Mon, 08 Dec 2014 02:17:04 +0000

Having done those kinds of brain test things before, I was familiar with the ideas of only seeing what I want I to see and pre-existing expectations clouding my judgement, but how it ended up being something that could make or break marketing was something that I had never thought about. It does make it your final point really valid, that fresher minds could be much more valuable than anything else.

Comment on Minecraft and Microsoft Use PPC (on Google) To Maximize Press Exposure by James

James — Mon, 08 Dec 2014 02:13:00 +0000

The though of doing something like this actually never occurred to be, to be honest, but it really is a great idea. There is the possibility of it only being truly effective for major companies – in this specific example anyway – but I like the idea of adjusting your marketing avenues and such based on what you might be having going on in regards to promotion and coverage, even if you don’t focus this change in PPC. Thanks for putting an example of this up.

Comment on Keep This In Mind and You’ll Have a Winning PPC Advertising Strategy by Caleb

Caleb — Mon, 08 Dec 2014 02:12:04 +0000

In reply to A. J..

Yes, he is! I’ve been hanging around of his blog for a little bit now and I have to say that this post is the one that stands out the most for me. There is such a great amount of information and it all makes so much sense – which is aware because I often read blogs that I don’t feel go into enough detail or are clear in their descriptions for those who are just starting out.

Comment on Confessions of a PPC Consultant by Caleb

Caleb — Mon, 08 Dec 2014 02:10:45 +0000

It’s a pity for a lot of people who would launch their campaigns, see a loss and automatically assume that nothing is working and call it a day, because they really are losing an opportunity to sit down and analyse what went wrong and what went right. If you turn even a little bit of money (loss or not), there is still something that is working, as you pointed out when you made the $1000 to $500 comparison. It’s very true that you should go in expecting to spend some money finding your feet, and if people budget the money for that when they’re just starting out then they may end up significantly less disappointed about a loss when they find the part that is actually going to turn them a profit.

Comment on Whats The Difference Between a Ten Million Dollar Business and a Billion Dollar Business? by Caleb

Caleb — Mon, 08 Dec 2014 02:08:46 +0000

I feel like this not only applies to people turning a massive income but also to those who are just starting out growing their business. This post really is a great reminder that the kind of growth people desire isn’t far out of your reach if you know what you’re doing and you know the ins and outs of your industry and how to move through it in the right manner. Then there really is no reason why you can’t go from ten million a year to a billion dollars a year.

Comment on Two Negative Keyword Tools I Can’t Live Without by Caleb

Caleb — Mon, 08 Dec 2014 02:07:46 +0000

I have just been looking over the 200+ word list and you have no idea how ridiculous I felt the second I opened up the page and saw all the words to avoid because they would bring in job seekers. I don’t do PPC yet but I feel like if I hadn’t found this post/list, some of them would definitely have ended up where they shouldn’t have and been bringing in the wrong type of audience. I feel like this is going to be very useful in the future.

Comment on Confessions of a PPC Consultant by Laurel

Laurel — Sun, 07 Dec 2014 23:24:16 +0000

You mentioned telling people to expect spending about $5000 to get an idea of things and to find out what is profitable, but I was wondering if you would recommend at some point after you’ve already established what is working and making you money, to possibly spend a little more on experimenting again? I don’t mean like all the time but maybe once a year or so, so that you can adjust what you’re doing based on some more testing and results, and maybe to help further maximise the money you’re making. Is that something you would ever suggest?

Comment on Whats The Difference Between a Ten Million Dollar Business and a Billion Dollar Business? by Laurel

Laurel — Sun, 07 Dec 2014 23:23:10 +0000

“If you have a proven model, all thats seperating you from much more scale is buying your media right, and the way to buy your media right is to know more than everyone else about the value of every impression.” I thought that this was a great point that really hit home. If you make use that you’re aware of the value and far surpass the knowledge of others then there really is no reason that you can’t be that billion dollar business, or I’m the very least, one that is doing quite well. It is something that my uncle (who runs his own business and has been for thirty years) keeps trying to remind me of in preparation for the future because he is well aware of the fact that I don’t want to work for anyone else.

Comment on Paid Search Saves Lives by Jayden

Jayden — Sun, 07 Dec 2014 23:20:46 +0000

Until you hear about stories like this, people are pretty much unaware about the ways in which parts of the internet that annoy you in some forms is actually being used to help other people. Even if it was unconsciously, it’s still nice to know that there may be people who actually do benefit profusely from a paid per click ad outside of a business just making money. Great post to draw attention to this and it really does make you think a little differently about the internet.

Comment on Two Negative Keyword Tools I Can’t Live Without by Jayden

Jayden — Sun, 07 Dec 2014 23:19:52 +0000

Thank you for the link to the page about 200 words to avoid. I can imagine that being quite helpful in the future and it’s kind of cemented the idea of thinking about the words you’re using because even thought some may relate, it’s true that they might always been the best for targeting the exact people that you want. Your second resource, the keyword tool is going to be invaluable. They’re both great so thanks for including them in a post.

Comment on Are You Spending Too Much on Your PPC Bids? The Big Myth PPC Management Companies Don’t Want You To Know! by Jayden

Jayden — Sun, 07 Dec 2014 23:17:50 +0000

It’s nice to have someone actually point out that there are options outside of raising your budget because there are times where this would seem like the only real option to make your investment in PPC pay off more and maximise your ROI. And it’s very true that your interest may no always line up with your vendors. Business is every man for himself, with both parties out to make money, and while you may work together the outcome and pay is different on both ends and things might not fully pay off for one party – so I find your point to be very valid. “The Key Takeaway Here is…to either make sure your interests are truly aligned, or force your vendor to be accountable for their recommendations.” Spot on.

Comment on Keep This In Mind and You’ll Have a Winning PPC Advertising Strategy by Rebecca

Rebecca — Sun, 07 Dec 2014 23:15:50 +0000

I have to say that I loved how you were liking pay per click advertising to conversations, questions and adventure books. I have to admit that it’s something that I’m not very familiar with and not something I’m involved with at the moment, though at some point it will be what I’m investing in. You’ve also done a good job at explaining why it needs to be done right and how corners shouldn’t be cut and the understanding you have of how to make it work is quite obvious. For someone who wants to start out with this in the future, do you have any tips other than the strategies you’ve mentioned here?

Comment on Are You Losing Customers Between Devices? Multi-Screen Marketing Is The Next Big Thing by David Melamed

David Melamed — Sun, 07 Dec 2014 03:34:03 +0000

In reply to Jade McAulay. Actually Jade there has been a lot of progress in this industry since I wrote this post. Google now counts what they call estimated conversions instead of actual conversions to account for multi-device conversions. There is this kinda creepy company that whenever you log into an mobile app with facebook or twitter, they grab all your personal info, to map it back to your computer. (This is all done anonymously, so they dont actually know who you are and all that, they just have the ability to say, "target people on a computer who have candy crush on their phones, etc...

Comment on Are You Missing Out On Your Websites Biggest Advantage? by David Melamed

David Melamed — Sun, 07 Dec 2014 03:30:28 +0000

In reply to Jade McAulay. Thanks Jade for the comment. You should also looking into using Open Graph Markup which lets you tell facebook what title to use when people share.

Comment on The Top Ten Golden Rules of Advertising From Advertising Greats by Rachael

Rachael — Sat, 06 Dec 2014 21:41:26 +0000

“On the average, five times as many people read the headlines as read the body copy,” and “It follows that unless your headline sells your product, you have wasted 90 percent of your money…” are my favourites, the ones by David Ogilvy. Writing a good ad is important in business, but he is spot on with the importance of the title. People skim through things – I’m guilt of doing it – but the thing they most likely read in full out of everything is the title, to either cement something as interesting or something that can be dismissed and ignored. Wonderful collection of quotes there. They really are the golden rules.

Comment on It’s Time To Kill Off Social Media Marketing by Rachael

Rachael — Sat, 06 Dec 2014 21:40:52 +0000

I have to question how effective Social Media Marketing actually is. It obviously works in some cases because people keep doing, but as someone who just finds the whole endeavor annoying because I hate advertisement clogging up my Facebook and Twitter feeds, I have to agree with you. It is time to kill Social Media Marketing. I think the effort spent with attempts at plugging/spamming would be much better spent focusing on building a better customer relationship and igniting discussion, and that’s just some things. And the bane of my existence is when I actually get into a facebook game and have to send notifications to people, which they inevitably ignore and I’m unable to progress to the next level.

Comment on How To Never Worry About Negative Reviews Again by Rachael

Rachael — Sat, 06 Dec 2014 21:40:09 +0000

Considering negative reviews are the bane of existence for most people in business unless they truly invest themselves in feedback and improvement – something which is sadly lacking from a severe amount of companies in my opinion, and something that I welcome greatly – it is amusing to see a business using it as a marketing strategy. I have to question how effective it would really be and I would without a doubt be someone who would consider it scary, but good on them for doing it.

Comment on The Most Important Thing To Consider If You Want To Get Press Coverage and Build Your Brand by Rachael

Rachael — Sat, 06 Dec 2014 21:39:27 +0000

It may not end up being ‘Oh so simple’, but there is a very good thought there about making it easier. I guess it really is like any other part of business; to sit down and think of a plan and then put it into action. If you can get coverage one time, while that will be great for the work that you’re doing and getting exposure, it will also help with recreating the events and possibly getting it to happen again, because more exposure can never hurt. Very relevant article. You hit the nail on the head with focusing on a desire that pretty much everyone in business harbors in one way or another.

Comment on How To Write Sticky Slogans You Can’t Help But Remember by Rachael

Rachael — Sat, 06 Dec 2014 21:38:50 +0000

I have always been terrible at creating slogans, even though I understand the mechanics of it. It was always the part of English is school that I hated the most and I can imagine that if I ever need a slogan for my blog or brand, it will be the thing that I pay others to do. I’m not going to post any of mine for fear of embrassment, but I have no faith in my slogan writing ability. Unless of course, they’re so bad that people remmeber them and that’s how I end up getting business, which is always a twisted possibility. Thanks for the tips though.

Comment on Do Presidential Debates Really Matter? Or Do Your Customers Really Know What They Want? by Rachael

Rachael — Sat, 06 Dec 2014 21:38:19 +0000

Personally, in regards to Australia politics, I can’t stand watching debates. I would much prefer the candidates and their parties actually go out and make an effort in the country than just come up for retorts for their opposition. That’s what would get my vote in the end, considering in the last few years neither of the main parties has actually done anything constructive other than screwing over the country’s budget. But enough about my political rant, I do get where you’re coming from in this article. If you sell a fantasy, you can find a side of a customer that would usually skip over you, because the imagination of a customer can actually do a lot of marketing for you if you go about it the right way.

Comment on The Only Marketing Bible You’ll Ever Need. Plus, A Proven Marketing Strategy You Can Easily Implement Today by Marianna Elizabeth Beavis

Marianna Elizabeth Beavis — Sat, 06 Dec 2014 21:37:16 +0000

I worked in a bookshop for two years and I distinctly remember unpacking the orders for this book on more than one occasion, and also it’s spot on the shelf in the bookshop, close to the counter. I can’t say I’ve ever checked it out, but I’ll keep it in mind due to your plug, and I have to admit that little extract was great in itself. Being friendly and taking an interest in people, even if you’ve just met them and have a business relationship, always does wonders. It’s a face of life that people will always remember those who made an effort that those who didn’t, and that should be utilized, not just with a marketing strategy in mind but because some of the best opportunities come from genuine conversation and connections that you make by doing this.

Comment on Ten Rules Of Marketing You Simply Can’t Afford To Ignore by Marianna Elizabeth Beavis

Marianna Elizabeth Beavis — Sat, 06 Dec 2014 21:36:08 +0000

The rules are all great and very relevant, but I have to say that 1 and 2 are the ones that stand out to me the most. I’ve watched my uncle build his business up this way (house washing with 6 monthly reminders and Christmas letters), and he thrives off of the repeat business that he gets by simply sending a friendly letter and a 10% discount offer. I can’t exactly say it’s an earth shattering offer, but hey, it gets people moving and on the phone. Thank you sharing these great points.

Comment on The Single Most Valuable Marketing Tactic In The World by Marianna Elizabeth Beavis

Marianna Elizabeth Beavis — Sat, 06 Dec 2014 21:35:07 +0000

This is a great set of information. It’s one thing to go “Okay, I want to maximize the value of my customer, and give them the best experience,” but sometimes it’s hard to put the thoughts into and idea and then stick it all down on paper so that you have something to implement. You have a wonderful list here and if it is done right, it would be great for any business or website. Customers are the most important thing and everything should be about them because they are your business and it’s great to see you consistently acknowledging this in your posts rather than just tossing articles at your readers without really thinking about them. Definitely something I will be bookmarking for future reference.

Comment on Are You Missing Out On Your Websites Biggest Advantage? by Jade McAulay

Jade McAulay — Sat, 06 Dec 2014 21:33:44 +0000

I had no idea and can’t believe I’ve never made the connection between the html and how it comes up on social media descriptions, despite spending quite an amount of time on places like twitter and pinterest. I honestly feel like this is something I should know and it’s made me a little embarrassed, but at the same time it’s great to finally be aware of it. For there to be that coloration between the two makes things so much easier with descriptions on twitter and does drive home the importance of having a title that sits within a certain length, so that it will translate best across mediums, and especially for those twitter replies. Definitely something I’m going to be keeping in mind for the future so that I can optimize this for myself.

Comment on Are You Making The Most Common Marketing Mistake? by Jade McAulay

Jade McAulay — Sat, 06 Dec 2014 21:32:53 +0000

It surprised me that so many people would actually make this mistake. It’s the same in a number of other situations. Like, you can’t start writing a novel (if you want it to sell) without working out the target audience. Otherwise you’re going to end up with a mix of plot and story targeted at different types of people and it’s just not going to work. The same thing should be said for business, but as you say in this post, it really is true that a lot of people haven’t taken the time to work it out, and a mess of things suited to different people with no clarity is not going to get you where you want to go in this world.

Comment on I Really Didn’t Mean To Cut Off Your Hand, But I Had No Choice When You Reached For My Chips by Jade McAulay

Jade McAulay — Sat, 06 Dec 2014 21:32:23 +0000

Business is money. Business is being able to support your family. Business is being able to live the lifestyle you want to live, and you’re right, it’s a very personal thing. If you remember this no matter what type of situation you’re in, then you’ll be able to protect yourself against others, just like they’re doing in regards to you. Thank you for the advice of demanding a contract because we all have those moments where we either feel too comfortable with the person that we’re working with, or we don’t feel like it’s in our place, but it needs to be done, and if the person truly understands business, they’ll understand your need to have a safety net.

Comment on Are You Losing Customers Between Devices? Multi-Screen Marketing Is The Next Big Thing by Jade McAulay

Jade McAulay — Sat, 06 Dec 2014 21:31:56 +0000

I actually watch my friend this morning spend time on her laptop, announced loudly that she’d spent too much time on it and then proceed to switch to her iPad as soon as she’d turned it off, resuming exactly what she had been doing on a different device. Talk about switching devices… It’s definitely something that will become of more use to business when they discover how to use people’s switching to their advantage. The being signed in on multiple devices is an important one. I have a website I go on that lets me do that and so when I add things to my shopping cart on my computer but then don’t purchase, I’ll eventually get an notification on my phone through their app a few hours later, reminding me of it. Even if it annoys me at times, it does work, because I often pick up my phone and start browsing the site again almost automatically. There are opportunities there.

Comment on The Real Reason You Are Losing Customers, Why They Are Abandoning Your Shopping Cart And How To Stop Them From Leaving by Rebecca Michaels

Rebecca Michaels — Sat, 06 Dec 2014 21:30:59 +0000

I am guilty of using online shopping as means of procrastination from anything and everything, and then procrastinating from the actual buying of whatever I’ve found myself entranced with. Though, one click for paypal does actually break through that procrastination sometimes and the ease of payment and watching my money slip away makes me wonder if I would be better off without it. Haven’t done anything about that of course, because… procrastination. I may not love limited time offers and such when they’re directed at me (I’m currently in a spiral of reliving wanting a dress and the fact that it went out of stock, which of course works to encourage me to not miss out again), but they really are a key marketing tool. The retail store where I used to work always had Sale and Discount signs up, but we never ever changed the prices on the product but they got people eager. Considering all you have to do is ad a few words to your advertisement to find that motivation, it’s a pretty worthwhile endeavor.

Comment on The Top Ten Most Retweeted Words and Shared Words on Facebook and How To Get Others To Spread Your Content by Kate

Kate — Sat, 06 Dec 2014 21:30:04 +0000

I have to admit that seeing you can make ‘please retweet’ out of the top words on twitter does remind me of the ridiculous amount of spam that I see directed towards actors. “I love you, please retweet me x1.” “I love you, please retweet me x2,” and so on until they’re posting x100. But, this isn’t the trials and tribulations of someone who is popular with teenage girls, but business. Taking out the keywords, I’m glad you mentioned reciprocity in this post, because in business, I really think this is the best part of Facebook and Twitter, is the peer to peer interaction. People always seem more motivated to send a tweet than post a blog comment and the ease of communication – whether it includes those words – is much better advertisement than social media spam.

Comment on You Ever Wonder Why People Head Outdoors The Moment They Are Told To Stay Inside…Or Lessons In Takeaway Selling. by Kate

Kate — Sat, 06 Dec 2014 21:29:20 +0000

I’m so guilty of wanting what I can’t have, but aren’t we all? I mean, when someone tells you that you can’t have something, even an adult can cave and suddenly become like a little child shopping with their parents, eyeing off everything they desire but have been denied. And, if the opportunity presents itself, they make sure that they get it just to prove that they can have it – even if that ‘it’ is crazy things during torrential weather. You’re definitely spot on about what you need to make this strategy work, but at the same time, it really is a great thing to try and play around with and see what results you can get.

Comment on The Marketing Law of Reciprocity and Why I Want To Give You Free Stuff by Kate

Kate — Sat, 06 Dec 2014 21:28:30 +0000

Free stuff is always the thing that gets me excited. I’ll sign up to a mailing list to get a free ebook and I’ll re-tweet and facebook your website for a chance to enter the competition your hosting to win something I can probably do without but want anyway. Considering how well the law of reciprocity works in day to day life, it truly is very valuable in the terms of business, to entice your customers and imbed that desire to pay you back in some manner. It’s why when people question the idea of giving something away from free, I like to point out the benefits, like what you mentioned on another post on your blog. You give away 90% because you know that people will buy the other 10% when they need it and they already trust your skills.

Comment on You and The Internet Army by Kate

Kate — Sat, 06 Dec 2014 16:54:14 +0000

The internet has a lot of downsides but numerous positives too, and I truly believe that it is one of the greatest tools of this era. It’s brought the world so close together when a couple of decades ago, communication – while not limited to people in your circle of life – wouldn’t branch out around the world or country as it does now. This is an amazing thing because it helps us motivate each other and become a movement for change in the world, to a greater capacity than before. And you are very right about wowing the customers. For those that aren’t doing right by them, the internet is very capable of uniting against you and running you into the ground. Word of mouth can only go so far, but the internet had the power to expose a campaign to millions if used in the right manner.

Comment on Paid Search Saves Lives by Kate

Kate — Sat, 06 Dec 2014 16:53:45 +0000

Thank you for likening the internet to something that is used for good and evil rather than being good or evil on it’s own. I have way too many family members who see the internet as nothing more than a mind crushing demon that needs to be eradicated from life. It would be nice to make them aware of how it can be used to good purposes and that not everyone who works with it or uses it is on the lesser side of humanity. It might all sound a little extreme, but I don’t imagine I’m the only one who knows a few people like that. What a wonderful story to share and it is nice to know that there are actually people using this platform for more than ideas and brainstorming for the next Candy Crush level that is going to be released.

Comment on An Inbound Marketing Love Story Turned Bad Romance by Rebecca Michaels

Rebecca Michaels — Sat, 06 Dec 2014 16:53:13 +0000

I do get that sometimes something more appealing comes along, but I can’t actually comprehend why a company would risk throwing everything away just to re-brand in that manner. I guess they might not actually see the negatives of the move when they’ve got romance goggles clouding their vision, but it seems to me that it’s too much of a risk to pay off. And even if it does pay off in the end and things don’t take a downward spiral for the worse, there would still be a period where money is lost and things drop, a time that could have been stable. I guess this may be more of an issue for smaller brands rather than big ones that can invest a little loss into turning over more cash in the future, but again, I can’t actually comprehend it.

Comment on How To Turn Your Personal LifeHack Into a Business or… How To Profit From Your Simple Ingenuity. by Rebecca Michaels

Rebecca Michaels — Sat, 06 Dec 2014 16:50:46 +0000

If you’re able to come up with something like this that makes your life simpler, there is probably a market for it and as you said, sometimes it doesn’t work out or translate the way you thought that it might, but it’s always worth a shot to experiment and see what you might be able to make money off. I have to admit, I actually find the apartment pin really appealing but I don’t have an apartment or any real reason to use it considering the only people that show up at my door are people I don’t want to see – people selling things, or the police, because I live in a pretty bad area. The selling proposition about the pizza guy also had me laughing quite a bit. It’s great that people are starting to become more aware of the market that their life hacks have, and I say that completely genuinely because I can benefit numerous ways from the products that might be soul because of someone’s moment on ingenuity.

Comment on Do Testimonials Work? by Marianna Elizabeth Beavis

Marianna Elizabeth Beavis — Sat, 06 Dec 2014 16:49:51 +0000

Customers are without a doubt the driving force behind any business, no matter what they’re selling and how they’re doing it. No matter the marketing, it’s how a customer actually responds to your product or service that will ensure your business longevity or downward spiral, unless your McDonalds. Despite how truly awful they can be, they’re still going and people still keep buying. But in the general sense of most businesses, I believe this rings true. In this vein, I completely agree with you. There is no doubt in my mind that testimonials work and I’ve heard people question it, but there really should be no questions. They’re are incredibly important to reassure future customers and continue to draw new ones in, as well as to actually reassure you that you’re doing the right thing by your customers in the first place. They’re a benefit to the business as much as who buys from them.