Trending video on TikTok
Top 5% among creators in Thailand
The second step called ” Zero Moment Of Truth ” when you have a need and interested in the product. You may search about lipstick in various brand website for the information you need such as price, place, and promotion. You can ask your friends and find reviews about each lipsticks from the blogger. Collect data and evaluate the most suitable lipstick that fulfill your need. Internet makes you get the information comfortable and fast. You can compare various brand in a minute. This make your decision a lot easier than before. In Thailand, there are many website that helps you select the best product for your need such as Pantip.com, Jebun.com, etc.
The Third step called ” First Moment of Truth ” when you walk through the shelf and consider your lipstick. This is the benefit of ZMOT, now you don’t have to take much time than before because you already have an information about the lipstick via ZMOT step. You can test a tester lipstick to ensure that it is suitable for you.
The last step is when you purchase lipstick that meet your expectation. ZMOT really suit for this digital world where people need convenience and easiness buying their product. Digital platform also has a critical influence for consumer behavior and helps consumer spend less time in their shopping.
]]>
Like everyone in this era, most of them search for
the shortcut of successful business. I’m not telling you that this book provides the easiest way to be successful in your investment. But ” The 1-page marketing plan ” give you more than that which you can find by reading it.
Allan Dib is talented at explaining the complicated things in an easy and understandable way that everyone or non-basic people can understand it thoroughly. With a normal and easy-to-understand explanation, the readers easily learn the hard marketing concepts and case studies. As the author organizes marketing knowledge into an easy-digested way that suitable for all ages people.
Overall, I really appreciate this book although I have learned about marketing basically. This book gives me another aspects in marketing that interesting and practical which I can really use in my fields of study and my future business plan.
Buy and support this book here
]]>
Local Motors was founded in 2007 by John B. Rogers. Local Motors is motor vehicle manufacturing company that significantly perceives the important of co-creation. Therefore this company allows customers and car lovers designing their own car. Which one has the most votes, the company will produce that design as its product. The power of customers and community help enrich the company’s product effectively and sustainably.
Now I will focus on c0-creation process that allow everyone around the world to share their ideas through this product. And how the company uses this process to build the community and achieve the customer loyalty.
What type of co-creation is Local Motors using?
Local Motors uses Co-designing type which the selective process is made by its community and some features such as frame and structure are scoped by the company. Firstly, users create drawing designs and the decorative ideas on their own style. Although the users are novices or experts, all users can participate in this step. After that users present their designs on the website, the best design selected by people in the community will be developed by the company. Finally, the company will launch the co-designing car into the market. Using Co-creation method, company gains customer’s engagement and loyalty.
What do you think of the Rally Fighter? Will this new car be successful? Why or why not?
Rally Fighter is the new dimension of the co-created vehicle. No one would believe that some day we can design a car by our creativity. I think Rally Fighter is a good model of product generation nowadays. The effective and easy way to access the customer’s need is that the company using Internet to trigger customer’s participation and trust. By building the community, Rally Fighter is acceptable in the majority customer with its function and design.
In my opinion, Rally Fighter will be successful in short term. Of course there will be a lot of customers in the community that interested in this car and buy it. But in the long term, it is hard to keep the sales volume according to the obsolescence. I think that, for some people, car is about fashion and trend. Fashion has short life cycle so it is essential to keep improve its quality and design. To be successful, the company might launch many versions of Rally Fighter to broaden the target market, for example, Rally Fighter car for Family or Rally Fighter car for Children. And the company should update trends and designs frequently improve to product and satisfy customer’s need.
What is Local Motors’ value proposition?
Local Motors’ value proposition :
- A legally off-road vehicle that can normally drive on the street in everyday life gives worthiness to the owner. Moreover, it is high involvement product that presents luxurious identity and high economic status. The product is not available in the normal market so it provides customer’s satisfaction and
unique. Customers also willing to buy it to fulfill their interest although the price is high.
- The automobile designed by the ordinary people unlocks the new world of car manufacturer. Engagement and brand loyalty are the benefit that company receives from customers. When the car design that win the votes is manufactured, the name of the winner was labeled on the surface of the car. This way increases the value and the executive feeling of the customers.
- Local Motors not only sell the products but also build a car lovers community. People who is interested in car-designing or automobile can freely update or talk anything about cars via the website. It is easy way to access and participate in the company campaign or contest. Now customer do not feel like they are forced to buy a company’s product but they feel like they are in the community that all car lovers around the world are gathering to express their ideas instead.
- Building car with friends is the best experience that you can find in the Local Motors Factory. There are experts that help and advise all customers all time. So you do not have to worry if you can not do it by yourself. Local Motors provides great service and exciting experience to car lovers all time.
]]>