These days most people are more accustomed to good handwashing practices and the benefits this can have on infection control. It’s also fair to assume that most people don’t consider how thoroughly they dry their hands.

That could all change if considering the thoughts of one leading microbiologist, who believes that not drying hands properly after using the bathroom could be almost as bad as not washing them at all.

Why Hand Drying After Washing Matters for Hand Hygiene

Dr D. L. Webber, an expert in the field of microbiology with over 50 years’ experience, explains how hand drying is just as important as hand washing when it comes to limiting the spread of diseases:

“Bacteria thrives on damp surfaces,” begins Dr Webber, “hands included.”

Residual moisture makes it easier for microbes to transfer from hands to people, clothing and frequently touched surfaces. The CDC advises people to dry their hands completely and recognizes both clean towels and air hand dryers as effective options. WHO handwashing guidance also treats thorough drying as part of the complete hand hygiene process.

“Moist hands are also more likely to become contaminated when touching surfaces colonized by potentially pathogenic (disease-causing) microbes – particularly when using the washroom. This demonstrates that not drying hands properly could be less hygienic than not washing them at all.

“The research demonstrated that the transfer of bacteria was directly related to the time and effectiveness of hand drying, the transfer of bacteria progressively decreased as water was removed.”

To help people to recognize how good they are at drying their hands, here at Airdri, we have teamed up with Dr Webber to identify eight distinct hand drying styles, which we believe should cover most styles of drying.

These are outlined below, with comments from Dr Webber on the effectiveness of each style. The campaign is being shared nationwide and on social media to raise awareness of the importance of hand drying.

Common Hand-Drying Styles and Mistakes

The Surgeon: this person is extremely thorough, earning them an ‘A star’ for their drying technique. They get into all the cracks like a doctor scrubbing up for surgery and spend a good amount of time making sure every nook and cranny is moisture-free and clear of bacteria. The Surgeon is not afraid to use a second drying cycle to ensure that their hands are completely dry (remembering not all air dryers are equal!).

The Wringer: Imagine how you would wring your hands in worry, that’s this hand dryer. As they remove the water from their hands under the hand dryer, they may appear like an anxious student waiting for their exam results, but it’s an effective way to dry hands. The friction created will remove droplets of water and assist the dryer in doing its job.

The Flicker/The Shaker: There are a few similar styles within this category, but the premise is the same. The person who flicks or shakes the water from their hands ahead of using the hand dryer. Contaminated water droplets end up all over the mirror, basin, walls, and floor etc. While they may be no friend of the bathroom cleaners, in terms of hand drying it’s an effective technique as it removes surplus water before the hand dryer does its job.

The same can’t be said for the bathroom surfaces however, as bacteria from the hands contaminate a wide area.

If this is you, perhaps try and aim for the sink to limit droplets being dispersed around the bathroom – it’s more hygienic and it will make the cleaners’ job easier.

The Paper Waster: This person grabs a massive stack of paper towels and wipes their hands on perhaps 10 per cent of the towels. It may arguably be an effective way to dry the hands, but what about the environment? Every paper towel used ends up in landfill as they can’t be recycled for hygienic purposes.

The Loo Roll Smuggler: A variation on the paper waster theme is this person, who notes a lack of hand drying facilities or the inadequate hand dryer and brings toilet roll out of the cubicle to dry their hands. The result is hands covered in tiny, soggy bits of contaminated toilet paper.

The One with Soggy Trousers: This person partly dries their hands under the dryer and then proceeds to finish them off on their jeans/trousers or other items of clothing using either a dabbing or rubbing motion. Their hands may be dry; however, clothing can become contaminated and can also transfer microbes onto the clean skin, plus it’s an uncomfortable way to spend the rest of the day wearing damp clothes. This user should try another dry cycle to completely rid their hands of water.

The Hair Styler: This person is a rare breed, so extra points if you spot one. They exist mainly in bars and nightclubs and after slightly drying their hands under a dryer they proceed to finish them off on their hair as a styling aid. They may leave the bathroom with not a hair out of place, but their hands could be as dirty as before they washed them.

Hair produces natural oils for protection and can be contaminated with normal skin bacteria including Propionibacterium acnes (the causative agent of acne) and Escherichia coli (a common bacterium which can cause food poisoning, diarrhea, and urinary tract infections).

The Drip-Dry Dodger: This thoughtless person doesn’t dry their hands at all. Wet hands transfer large numbers of bacteria and viruses to all surfaces they come into contact with, and from a hygienic perspective it would be better if they had not washed their hands. If this, is you, it’s time to stop and rethink.

How to Dry Hands Properly After Washing

For a proper hand drying technique:

1. Keep excess water over the sink instead of shaking it onto surrounding surfaces.
2. Position both hands in the airflow and follow the dryer manufacturer’s recommended movement.
3. Expose the palms, backs of the hands, fingers and spaces between the fingers to the airflow.
4. Continue for the full drying cycle or until the hands are completely dry.
5. Avoid wiping clean hands-on clothing, shared cloths or other surfaces.

Speaking of the best and worst handwashing practices, Dr Webber concluded:

“The ultimate goal of hand washing, and drying is to leave the washroom with clean, dry hands and you need to be a surgeon or a wringer, spending time and effort to achieve this result – while probably infuriating other washroom users waiting to use the basin and dryers. The flicker/shaker and paper waster may also leave with clean dry hands, preventing microbial contamination by skin transfer to surfaces they contact – but with hygienic and environmental impacts respectively.

“The remaining users, particularly the drip-dry dodger, leave the washroom with improperly dried hands. Their drying styles are unhygienic and could even be described as anti-social.”

Even when users understand how to dry hands properly, the equipment provided affects whether they complete the process. A dryer that is slow, difficult to use or poorly maintained encourages people to stop early. High-traffic facilities need drying equipment that supports fast throughput and dependable operation throughout the day.

Paper Towels, Hand Dryers and Air Drying: A Practical Comparison

The best way to dry hands after washing depends on the setting, traffic level and maintenance plan. Each of the main hand drying methods can support hygiene when it is used correctly and leaves the hands completely dry.

Paper towels are highly absorbent and can remove moisture quickly. The friction and wicking involved in towel drying may also remove some microorganisms remaining after washing. They are often effective within around 10 seconds, provided enough paper is used to dry the hands completely. However, facilities must account for purchasing, storage, refilling and waste disposal. Reusable cloth or cotton towels require controlled replacement and laundering; when shared, left damp or inadequately cleaned, they may become a source of cross-contamination.

High-speed hand dryers typically achieve drying in approximately 10–20 seconds, depending on the model. Their touch-free operation can eliminate paper waste and reduce recurring consumable costs, although regular maintenance and cleaning remain essential. For this reason, they are commonly used in high-traffic commercial washrooms where efficiency and throughput are priorities. Some laboratory studies have found that high-speed airflow can disperse droplets or microorganisms into the surrounding environment, although results vary according to dryer design and study conditions. Facilities should therefore compare filtration, cleaning requirements and overall performance rather than treating all hand dryers as equivalent.

Passive air drying, by contrast, is variable and generally much slower. While it requires no equipment or consumables, users may leave before their hands are fully dry, which limits its effectiveness in shared environments. It is therefore more appropriate for low-use or private settings where waiting time is not a concern.

Choosing a Hand Dryer for a Commercial Washroom

Facilities should evaluate premium hand dryers by their complete operating value, not purchase price alone. Airports, service stations, fast-food restaurants, stadia and other busy venues need equipment that can manage frequent use without creating avoidable maintenance or waste-management demands.

Technical Specifications to Review

Compare drying time, energy used per dry, rated power, noise output in dBA, ADA compliance, touch-free activation, cover construction, anti-vandalism features and warranty coverage. Where enhanced contamination control is appropriate, consider a model with effective filtration. Durable, easy-to-clean covers and straightforward service access also help facilities maintain consistent performance.

PowerDRI is the fastest premium hand dryer available and the most energy-efficient premium hand dryer available. It combines a 10-second dry time with an 800-watt motor, touch-free activation, ADA compliance, an in-built H13-grade HEPA filter, anti-vandalism features and a 7-year warranty. Its compact, design-led appearance is made to match its performance.

Best Practices for Drying Hands in High-Traffic Washrooms

Install drying equipment where users can move naturally from the sink without creating cross-traffic or blocking accessible routes. Use clear signage to remind users to continue until their hands are dry. Include dryers and the surrounding wall and floor areas in scheduled cleaning inspections.

Facilities teams should also test activation, check airflow and follow the manufacturer’s preventive maintenance guidance. Select noise output according to the space: speed may lead in a busy concourse, while lower noise may be more important in lounges, schools or other quieter areas.

Hand-Drying FAQs

What is the most hygienic way to dry your hands?

Use a clean towel or an effective air hand dryer until the hands are completely dry. Current public-health guidance does not identify one of these methods as universally superior. Correct use, complete drying and proper facility maintenance are essential.

How long should you dry your hands under a hand dryer?

Follow the dryer’s stated cycle and continue until no moisture remains. Drying time varies by model. PowerDRI is designed to dry hands in 10 seconds, while slower dryers may require a longer cycle.

What happens if you do not dry your hands properly?

Residual moisture makes it easier for microbes to transfer when a person touches doors, clothing, equipment or other people. Damp hands may also lead users to wipe them on surfaces that can recontaminate freshly washed skin.

The post How Should You Dry Your Hands After Washing? appeared first on Airdri.

Airdri designs premium hand dryers for demanding commercial environments. Backed by more than 50 years of engineering experience, its touch-free range combines dependable performance with durable construction, straightforward maintenance and strong long-term value.

Hand Dryers in Hospitals: An Executive Summary

Hand drying is an important part of effective hand hygiene because moisture can make it easier for microorganisms to transfer between hands and surfaces. Hospitals should provide a drying method that people can use thoroughly and consistently while supporting the facility’s established cleaning and infection-control policies.

No single drying option is appropriate for every hospital location. A fast, HEPA-filtered hand dryer may suit a busy public restroom, while a quieter model may be preferable near patient rooms. Paper towels may remain necessary in clinical spaces where hospital protocols require them.

Why Hand Drying Matters for Hand Hygiene

Effective hand washing does not end when the water is turned off. Users must dry their washed hands thoroughly, which makes convenient placement, dependable operation and a reasonable drying time important considerations.

Research comparing hand-drying methods has produced different results based on the dryer, testing method and surrounding environment. Hospitals should therefore avoid relying on broad claims that one method is universally more hygienic. The selected solution should align with the facility’s infection-prevention guidance, restroom traffic and intended users.

Comparing Hand Dryers and Paper Towels

Jet air dryers, warm air dryers and paper towels each have practical advantages. Jet air dryers usually provide the fastest drying time and can support throughput in busy restrooms. Warm air dryers may operate more quietly and provide a comfortable experience, although drying times and energy requirements vary by model.

Paper towels are familiar to users and may be preferred in treatment areas, isolation areas or other locations governed by specific clinical protocols. However, they also require purchasing, storage, dispenser refilling and waste removal. A commercial hand dryer eliminates those recurring consumables and can reduce the maintenance associated with overflowing waste bins.

What to Look for in a Hospital Hand Dryer

Hospital procurement teams should evaluate each product against the conditions in the restroom where it will be installed. Key factors include:

• Touch-free activation
• Drying time and expected daily use
• HEPA filtration where required
• ADA compliance
• Noise level
• Energy consumption
• Cover materials (inert stainless steel) and anti-vandal features
• Maintenance access
• Warranty coverage

These factors should be considered together. The fastest dryer may not be the best choice beside a quiet patient area, just as a low-noise model may not provide the throughput required in a busy entrance or emergency department restroom.

Supporting Hygiene with Touch-Free Operation and HEPA Filtration

A touch-free hand dryer uses an automatic sensor, allowing people to operate the unit without pressing a button. This limits contact with the dryer and simplifies use for patients, visitors and staff.

HEPA filtration provides an additional consideration for healthcare facilities. A HEPA-filtered hand dryer draws air through a high-efficiency filter before directing it onto the user’s hands.

Filters must be inspected and replaced according to the manufacturer’s instructions, so replacement frequency and accessibility should be included in the maintenance plan. Hand dryers and filters should supplement, rather than replace, routine cleaning and infection-control procedures.

ADA Compliance and Accessible Restroom Design

Accessibility should be considered during product selection and installation. The dryer’s depth, mounting height, approach space and relationship to nearby fixtures can all affect whether the finished restroom supports accessible use.

Airdri offers an ADA-compliant hand dryer range designed for surface mounting without a recess kit. Facilities teams should still confirm the installation requirements for the selected product and account for applicable codes, user reach ranges and clear floor space when planning the project.

Noise, Durability and Maintenance

Sound can be especially important in healthcare facilities. Restrooms near patient rooms, waiting areas, consultation spaces and nursing stations may benefit from a lower-noise model. Procurement teams should compare sound ratings measured at the same distance rather than relying on general descriptions such as “quiet.”

Hospital hand dryers should also be designed for frequent use. Durable covers, anti-vandal features and reliable internal components help protect the investment in public and staff restrooms. Simple access for cleaning, inspections and filter replacement can further reduce demands on the facilities team.

Airdri Hand Dryers for Healthcare Facilities

Airdri offers several premium models suited to different hospital environments. Selecting by location allows a facility to balance drying speed, noise, filtration and energy use instead of specifying one unit throughout the building.

PowerDRI for Fast, HEPA-Filtered Drying

PowerDRI is the fastest hand dryer available on the market, with a 10-second dry time. Its 800-watt motor and blade air aperture make it a strong option for busy public, staff and entrance-area restrooms where throughput matters.

The PowerDRI hand dryer includes an H13-grade HEPA filter for added contamination control. It operates at 75 dBA, has an ADA-compliant profile and is backed by a seven-year warranty. Its premium stainless-steel cover and anti-vandal features support use in demanding facilities.

ComfortDRI for Noise-Sensitive Areas

ComfortDRI is the quietest model in the Airdri range, operating at 67 dBA. Its warm air output and wide aperture provide a 15-second drying time while prioritizing user comfort.

This combination makes ComfortDRI well suited to restrooms near patient-facing or noise-sensitive spaces. The unit is ADA compliant as a surface-mounted dryer, includes anti-vandal features and carries a seven-year warranty.

CompactDRI for Smaller Restrooms

CompactDRI is designed for facilities where wall space, clearance and energy use are important. Its profile is approximately four inches deep, allowing it to support accessible restroom layouts without a recess kit when installed correctly.

The unit has a 15-second drying time, a 1,000-watt motor and a 70 dBA noise rating. CompactDRI does not include a HEPA filter, so facilities that require H13 filtration should consider PowerDRI instead.

Installation and Lifecycle Cost Planning

Before installation, project teams should confirm the electrical supply, mounting location, required clearances and ADA requirements. The dryer should be placed where users can move naturally from the sink without creating congestion or allowing water to collect across the restroom floor.

Lifecycle planning should account for more than the purchase price. Energy use, filters, maintenance labor, durability, warranty coverage and expected replacement frequency all affect total cost of ownership. Paper towel expenses, storage, refilling and waste collection should also be included when comparing drying methods. Airdri is positioned to provide strong value within the premium hand dryer market through efficient operation, dependable engineering and straightforward maintenance.

Hospital Hand Dryer Procurement Checklist

Before approving a hospital hand dryer specification, confirm:

• Expected restroom traffic and required throughput
• Applicable hospital infection-control policies
• HEPA filtration requirements
• ADA documentation and installation clearances
• Product noise level
• Energy and electrical requirements
• Cleaning and filter-replacement procedures
• Cover materials and anti-vandal features
• Warranty, service and replacement-parts availability

A location-by-location review can help the hospital choose a suitable model for public restrooms, staff areas, waiting spaces and quieter patient-facing environments.

Talk to an Expert

Talk to an expert about selecting premium, touch-free hand dryers for a new hospital, renovation, restroom refit or accessibility project. Airdri can help facilities teams and specifiers compare performance, noise, filtration, installation requirements and long-term operating value.

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Airdri designs premium, touch-free hand dryers with slim profiles that meet ADA requirements as standard surface-mounted units when installed correctly, offering practical options for airports, schools, hospitality properties, offices and other commercial facilities.

What Makes a Hand Dryer ADA Compliant?

ADA hand dryers must be positioned so people using wheelchairs and those with limited mobility can approach, reach and operate them. Important considerations include how far the unit projects from the wall, the height and reach of its controls or sensor, and whether the required clear floor space is available. Touch-free activation can improve usability because it does not require the user to grasp, pinch, twist or apply force to a button. It also supports hygienic operation by reducing the need to touch a shared surface.

A dryer described as ADA compliant does not automatically make the complete installation compliant. The finished accessible restroom must also provide an appropriate path to the unit and sufficient room for users to approach and maneuver. Federal standards should be considered alongside applicable state, local and project-specific building requirements. Project teams should review the latest requirements with the relevant code authority before finalizing product selection or installation plans.

Hand Dryer Height, Reach and Protrusion Requirements

The ADA limits how far certain wall-mounted objects may extend into circulation paths. When an object’s leading edge is more than 27 inches and no more than 80 inches above the finished floor, it generally cannot protrude more than four inches from the wall. Slim, surface-mounted hand dryers can help meet this requirement without the added work and expense of creating a wall recess. A deeper dryer may require recessed installation depending on its position within the restroom.

Accessible operable parts generally must be within the applicable reach range, which commonly has a maximum height of 48 inches above the finished floor for an unobstructed approach. This does not create one universal hand dryer height for every project because mounting requirements depend on the sensor location, approach and surrounding obstructions. Facilities must also provide a clear floor space of at least 30 by 48 inches at the accessible element. Before purchasing a dryer, measure the intended mounting area, locate the operable sensor and confirm that people can approach the unit from the available floor space.

Choosing Hand Dryers for Accessible Commercial Restrooms

Accessibility should be the starting point, but a hand dryer must also suit the facility’s operational needs. Drying time matters in busy airports, stadiums, restaurants and retail properties where slower units can contribute to lines. Energy consumption affects long-term operating costs, while the dryer’s sound output may be especially important in hotels, offices, libraries, schools and healthcare settings. Durable covers, anti-vandalism features and straightforward maintenance can further support dependable service in public restrooms.

Automatic sensors allow people to activate a dryer without touching its surface or operating a control manually. This helps reduce contact with shared restroom fixtures while keeping the drying process simple. Facilities with specific contamination-control priorities may also consider a model with HEPA filtration. Procurement teams should evaluate these features together rather than choosing a unit based only on purchase price. A well-engineered premium dryer can offer greater long-term value through reliable operation, energy efficiency and reduced maintenance requirements.

ADA-Compliant Airdri Hand Dryer Options

The Airdri hand dryer range provides ADA compliant hand dryers for different restroom environments. Each model has a slim profile and can meet ADA protrusion requirements as a standard surface-mounted unit when properly positioned. All three models use touch-free infrared activation and include durable covers with anti-vandalism features. They are also backed by Airdri’s seven-year warranty, supporting long-term value for facilities seeking premium equipment.

The PowerDRI is the fastest dryer on the market, with a 10-second dry time, an energy-efficient 800-watt motor and an H13 HEPA filter. At 3 15/16 inches deep, it is designed to meet ADA protrusion requirements without a recess kit. The CompactDRI offers a 15-second dry time, 1,000-watt performance and a 70 dBA sound output in a similarly slim design. For quiet facilities, the ComfortDRI is Airdri’s lowest-noise model at 67 dBA. It combines a 15-second drying time with warm air and a comfortable user experience.

Surface-Mounted Dryers, Recess Kits and Retrofits

Surface-mounted dryers are generally simpler to install and maintain because the unit remains accessible without requiring a wall cavity. However, models deeper than four inches may need a recess kit when mounted in a circulation path covered by the ADA protrusion rule. Recessed installation can also involve additional framing, finishing and electrical work. Airdri’s slim designs eliminate the need for a recess kit to meet protrusion requirements, helping simplify specifications for new construction and restroom renovations.

Retrofit projects require careful site assessment because existing wall construction, wiring, plumbing and fixture placement may limit available locations. Before replacing an older dryer, confirm wall depth, electrical supply, mounting points, sensor height and floor clearance.

Professional installation helps confirm that the unit is secured correctly and positioned according to its instructions. Facilities should retain technical data sheets, installation records and final measurements so they can demonstrate the basis for product and placement decisions during future reviews or inspections.

ADA Hand Dryer Installation and Procurement Checklist

Before ordering, confirm the dryer’s overall depth and determine whether it will be mounted in a circulation path. Review the planned hand dryer height, sensor position, accessible reach range and 30-by-48-inch clear floor space. Check that surrounding fixtures do not obstruct the approach and that the dryer can be used from the available position. The layout should accommodate both left- and right-handed users wherever practical. Measurements should be verified at the actual mounting location rather than estimated from floor plans alone.

Procurement teams should also compare drying speed, energy use, noise output, filtration, finish options, maintenance requirements and warranty coverage. Request current technical sheets and installation instructions before approving a model, and verify applicable federal, state and local requirements with the project’s qualified professionals. To discuss product specifications, lead times or the right ADA compliant hand dryer for your facility, talk to an expert at Airdri.

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As families prepare for a very special 4th of July weekend, Airdri Group President and CEO Bruce Philipps shared his thoughts.

“A very Happy 250th Birthday America. We hope all our colleagues and customers, old and new, enjoy time with family and friends and celebrate together.

“From its inception over 50 years ago, Airdri has had the strongest links to the US. We are proud to be a transatlantic business. The businesses in the Airdri Group thrive on partnerships and friendships between the UK and the USA. A great example of this is our 40 years of partnership with US business leader Bobrick.

“Here’s to transatlantic friendships, business and partnerships, as America celebrates 250 years and looks to the future. Happy Birthday.”

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Why do they matter? EPDs are very often required in construction, facilities, and public-sector procurement. 

Simon Green, Group Engineering Director says; “Airdri is pleased to announce the publication of our EPDs, verifying the environmental performance for our PowerDRI and CompactDRI range of hand dryers.

“By completing the rigorous life cycle assessment process, and independently verifying the results, Airdri can provide customers and specifiers with additional, credible, and standardised information on the environmental impact of our leading products (from raw material extraction through to end-of-life).

“This marks a significant step forward in demonstrating transparent, data-driven sustainability performance. It gives purchasing and procurement teams confidence when choosing Airdri products within low energy and sustainable environments, from smaller washroom environments through to BREEAM* and LEED** building projects globally.

“As members of the UNGC (United Nations Global Compact), the Airdri Group has strong commitments. We are continuously reducing our environmental impact by designing superior products that reduce usage and wait times; and we are helping all our customers make smarter and more informed sustainable procurement decisions”.

PowerDRI from Airdri is a jet speed ultra energy efficient dryer. CompactDRI from Airdri is a slim profile fast dryer for smaller spaces.

*BREEAM: Building Research Establishment Environmental Assessment Method. One of the world’s leading systems for assessing the sustainability performance of buildings.

**LEED: Leadership in Energy and Environmental Design. Developed in the US, this is a globally recognised certification system used to assess how sustainable and environmentally responsible a building is.

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Mr Louchheim also shared unique family insights into the 40-year business partnership and previous visits to Airdri in Oxford by his grandfather and father.

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The King’s Award for Enterprise is one of the highest honours a UK business can achieve. Announced on Wednesday 6 May, the Award recognises the Airdri Group for outstanding success in Innovation. The Airdri Group family of businesses includes Airdri hand dryers, Formula Systems elevator safety technologies and Aervi air and surface decontamination systems. The Airdri Group was founded in 1974 by engineer and entrepreneur Peter Philipps, and has its UK headquarters is in Oxford. It is an international group centred on engineering excellence.

Bruce Philipps, President and CEO, the Airdri Group says; “We are honoured to receive the King’s Award for Enterprise: Innovation.

“Our engineering heritage spans over 50 years and throughout that time we have been innovating in engineering. We are experts in all our business areas, and it is wonderful to receive this recognition specifically for Vision Plus from Formula Systems. Vision Plus is a sector-leading innovation in elevator safety technologies; a 3D curtain of light which most importantly helps keep people safe – and is straightforward to install making it the perfect smart choice for elevator manufacturers.

“The King’s Award presents us with a wonderful opportunity to highlight UK engineering excellence. We are committed to UK research and development, supporting the engineering sector, and to continuing to create innovative products which enhance lives, and save businesses time and money.”

“The King’s Awards for Enterprise are the UK’s most prestigious business awards. Winners are allowed to display the King’s Awards Emblem for the next five years — a globally recognised mark of excellence.

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How the Airdri Group is engineering for the future

2025 saw the business world dominated by tariff shocks, political instability, supply-chain pressures and relentless cost demands to name a few of the common challenges. However the Airdri Group family of businesses remained resilient throughout 2025, and is approaching 2026 with confidence and optimism. 

With their thoughts on 2025, and 2026 – Airdri Group President and CEO Bruce Philipps, and Chief Operating Officer Stephen Whittall.

2025 was not a straight forward year for businesses. What was it like for the Airdri Group? 

Bruce Philipps: ”The turbulence of 2025 did far more than present operational challenges; it opened the door to new opportunities in a group of businesses that embraces change. 

“The world now moves very fast – so our planning and decision making needs to be ‘continuous’ as an Executive Team. The array of challenges we faced this year has accelerated some of the areas we need to focus on. If we were really honest with ourselves we were taking too long to make some necessary changes to take the company to the next level. 

“A clear example of this is opening our latest production facility in Malaysia. We have been considering this for a number of years but the uncertainty in the global economy meant we had to speed this process up and I’m now really pleased we have some of our products being manufactured in our new state of the art facility in Malaysia as well in China.”

What were the particular product successes in 2025? 

Bruce Philipps: “In engineering and R&D terms, our greatest success this year has been the rapid growth in the Curtain of Light 3D business in the North American market. Our existing as well as new customers have been increasing sales in this important sector because simply put our product is the best on the market from a value, reliability as well as ease of installation perspective. We are intending on investing further in this technology over 2026 as part of an expansion in our R&D team based in Oxford.”

How will you maintain your edge in 2026? 

Bruce Philipps: “The Airdri Group family of businesses – Airdri, manufacturers of energy-efficient hand dryers; Steraspace, innovative sanitizers; and Formula Systems, sector-leading elevator safety technologies are underpinned by engineering excellence, and operational agility. 

“We believe 2026 will reward expertise, speed, sustainability and an unstinting focus on making people’s lives better. 

“Our R&D and engineering division will continue to innovate in power electronics, in particular energy efficiency. US academic research projects will further demonstrate the incredible efficacy of Steraspace air and surface sanitizers, and the transformational impacts on illness prevention and public health.”

“Materials innovation is an area of focus too alongside increased automation. Companies want productivity gains fast, and our expertise is in demand globally. The transatlantic nature of our businesses allows speed of sales, supply, support and more. Our customers – whether purchasing hand dryers or sanitizers or in the elevator safety sector are buying reliability, longevity and technical depth — and sales and support tailored to them.”

How will you meet increasing customer expectations on sustainability and corporate responsibility?

Stephen Whittall:  “We are proud of our sustainability credentials, and we will go further in 2026 through our commitment to the UN Global Compact (UNGC). 

“Customer expectations are rightly high. Distributors and end-user businesses demand faster lead times; robust reporting; information and collaboration on design and lifecycle performance of products. We know that our customers’ commitments to sustainable processes have given them a visible competitive edge – and we are here to support them in that. 

“Accessibility is also front of mind in all we create; whether that is ensuring all Airdri hand dryers are ADA (Americans with Disabilities Act) compliant straight out of the box; or designing sector-leading elevator safety products or creating air sanitizers designed to improve health outcomes through cleaner air.”

How is 2026 looking from an operational stand point? 

Stephen Whittall: “Supply chain management shaped 2025 and will be a huge part of 2026.

“2025 was the year in which our 50 year experience of agile supply-chain management really paid us and our customers back. We were able to flex, becoming operational in Malaysia ahead of time, and we deepened ties with suppliers. The result for the Airdri Group of businesses is further supply chain resilience heading into 2026.

“Expertise in the real world application of technology will matter in 2026 – especially predictive maintenance and real-time analytics which deliver real, bankable gains for customers.”

Final thoughts on the year ahead?

Bruce Philipps: “Engineering excellence since 1974 – means people. People who are experts in their roles. Experts in engineering, R&D, sales, operations and more.” 

“2026 success for us will depend on talent as much as technology. Engineering is arguably one of the world’s most important industrial sectors. Demand for high-quality, resilient, sustainable engineering is rising globally. Demand for great people will continue in 2026.

“We are looking forward to a number of exciting new announcements in 2026, including marking the 40th year of our working relationship with Bobrick, the world’s leading washroom accessories business. Significant investment in R&D will see us expand our sector-leading teams. We will also grow apprenticeship opportunities. We are excited that the Group, via the Peter Philipps Foundation, will launch a unique partnership with the School of Engineering at one of the world’s leading universities. 

“2026 is set to be one of the most interesting and exciting in our 50plus year history.”

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Please share what you covered in your MBA Studies at the South China University of Technology.

“In my MBA studies I consciously constructed a knowledge system focused on ‘enhancing the comprehensive management and transportation of manufacturing enterprises in the context of globalization’. I am particularly focused on the integrated learning of several key modules:

1. With Operation Management as the core: in-depth study of company operation and supply chain optimization aiming to consolidate the hard power foundation of enterprise efficiency and cost.

2. Using Organizational Behavior as an engine: researching how to activate teams, design incentive mechanisms, lead change, solve the problem of ‘people’ in efficiency improvement, and make the system run efficiently.

3. With Brand Innovation and Management as the direction: explore how to transform manufacturing advantages into market brand value and customer loyalty, and find new growth paths for enterprises.

4. Based on Entrepreneurial Ethics: I focused on how to go beyond the role of a ‘factory’ and build sustainable competitive advantages for businesses through responsible operations and brand innovation. All these business practices are based on a sustainable, ethical decision-making framework, ensuring that development is long-term and responsible.

Your favorite parts of the course?

“I liked all courses – most tutors are high-level from different fields. Some of them undertake national projects, some are commissioned by local governments to provide advice on new policies, and some hold positions in enterprises. My favorite courses included Operations Management, Organizational Behavior, Brand Innovation and Management, Entrepreneurial Ethics, and Communication Management.

What was it like to combine working and high-level study?

“This feeling can be summarized as ‘learning in practice, reshaping in learning’. This was a highly condensed and tense life experience. If I use three key phrases to describe it, they are: the ultimate test of physical and mental strength, the rapid construction of systematic thinking, and profound gratitude.

Firstly, it is an honest challenge to personal limits. The previous year and a half I had almost no complete weekends, and I spent every day switching between work and coursework, which indeed made me feel exhausted. Just like driving two high-speed ships at the same time, it requires extreme focus and time management. But this kind of ‘busyness’ and ‘pain’ is precisely the process of instantly applying classroom theory to work practice for verification. The supply chain problems encountered during daytime work may lead to new ideas in operational management cases at night. The confusion of team management suddenly becomes clear in the theory of organizational behaviour. The growth brought about by this cycle of ‘learning and using, learning and using’ is explosive.

Secondly, the greatest happiness comes from the transformation of this ‘pain’. When the theory of human motivation improves the team atmosphere and supply chain management is applied in practice, this joy is not simply acquiring knowledge, but forging a core ability to systematize, structure, and solve complex problems.

Finally, the most precious harvest of this journey is far more than just a diploma. It made me feel the power of support like never before:

·The recognition and motivation that the company has shown me the resonance between hard work and organizational development;

·The unconditional love and tolerance of my family is my most stable backup;

·The friendship that comes from discussing and fighting side by side with classmates late at night is a comradely understanding and support.

The Airdri Group is very proud of you and your success. How did the Group’s support help you?

“Looking back on this learning experience, the support provided by the company was an indispensable cornerstone for me to successfully complete my studies. I would like to take this opportunity to express my sincerest gratitude. Firstly, it is practical and crucial economic support. The tuition assistance provided by the company has directly relieved me of the biggest worry of pursuing an MBA, allowing me to devote myself to my studies without any worries. I am deeply grateful for this investment.

Secondly, there is spiritual encouragement from the headquarters leadership. What particularly moved me was that every time my colleagues from headquarters visited Guangzhou, they would pay special attention to my learning progress, especially Bruce, Steve, Simon, and Nicki. In a situation where few people in the Guangzhou team were aware, this inquiry from afar gave me a great sense of identification and motivation to persevere. The feeling of being remembered is very precious.

Finally, it is the silent yet powerful support of the team around us. Although I don’t always say what I’m busy with, whenever I need to coordinate time or share work, team members always lend a helping hand without hesitation. Their understanding and responsibility have created a space for me to balance work and studies. These forms of assistance – from funding, to care, to collaboration – together constitute the warmest support system in my journey. I sincerely thank the company, headquarters leaders, and my team, and look forward to applying what I have learned better to my work, repaying this trust and support.”

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The Airdri Group, the engineering innovator behind world-leading Airdri hand dryers, SteraSpace sanitizers, and elevator safety technologies from Formula Systems, has announced the strengthening of its international sales team as it continues to expand across global markets.

The move marks another significant milestone for the Airdri Group as the company builds on its 50-year anniversary and reinforces its commitment to delivering innovative, energy-efficient solutions and exceptional customer support across its businesses. 

Bruce Philipps, President and Group CEO, says: “Our approach, across both sides of the Atlantic, sets the Airdri Group apart. Our sales and business development team led by Mike Smith, Senior Vice-President Global Sales, understands the needs of distributors and customers and is set up to make their lives easier. Mike is joined by Jeff Behmer, Group Business Development Director, and Kevin Hein, Business Development Director, covering all areas of the North American market; and Josh Houlihan, Head of Commercial, UK and Europe working with the team in Oxford, UK. 

“Their deep product knowledge and market insight, backed by our 50 years of engineering excellence and commitment to customer service make this a powerful team. Put simply – we create world-class products that make people’s lives easier and safer, save businesses and organisations money and time, and are sustainable.”

“It is an exciting time, and there is more to come” commented Mike Smith. “This expansion ensures we can respond faster, support partners and customers better and continue to demonstrate how we combine the very best of the USA, the UK, and our international locations. As we continue to grow globally, this investment in people underscores our long-term commitment to working with leading distributors and partners, and servicing customers across multiple sectors.”

The expanded team will focus on driving the Airdri Group’s next phase of growth in its family of businesses, with new initiatives in the Airdri hand dryers business, the SteraSpace sanitizers business, and Formula Systems and its curtains of light elevator safety technologies – with market development across North America, and beyond.

About The Airdri Group

The Airdri Group is a UK-headquartered international engineering, R&D and manufacturing company, founded in 1974, and operating in the USA for over 30 years. 

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