Matt and his soon-to-be business partner Adam Scott turned their fraternity house kitchen into their restaurant headquarters and started delivering wings across campus. Now, nearly 25 years later, Wing Zone is a thriving franchise business with over 100 restaurants in the United States and 20 international locations, all built on the foundation of unique flavors and a family-like culture. Remaining true to their roots, Wing Zone is slated to open a 4,500 square-foot restaurant on the University of Florida campus in early 2016.
Here, Matt shares his insights on building a business from the ground up, entrepreneurial passion, and the process of defining a brand that had been 15 years in the making.
]]>Matt and his soon-to-be business partner Adam Scott turned their fraternity house kitchen into their restaurant headquarters and started delivering wings across campus. Now, nearly 25 years later, Wing Zone is a thriving franchise business with over 100 restaurants in the United States and 20 international locations, all built on the foundation of unique flavors and a family-like culture. Remaining true to their roots, Wing Zone is slated to open a 4,500 square-foot restaurant on the University of Florida campus in early 2016.
Here, Matt shares his insights on building a business from the ground up, entrepreneurial passion, and the process of defining a brand that had been 15 years in the making.
]]>In a landscape where authenticity has shifted from a meaningful description of a brand to an often overused buzzword, Kevin has managed to infuse an indisputable genuineness into each and every one of his ventures.
After receiving critical acclaim as the chef of the upscale Woodfire Grill, Kevin’s first solo restaurant endeavor, Gunshow, was launched in an effort to provide an innovative dining experience without exclusivity or pretention. Revival, his newest pursuit, takes this concept even further – serving family-stile Southern Sunday supper like Kevin used to eat at his grandmother’s house.
In this episode of On Branding, Kevin reflects on how his working class Georgia upbringing inspires him, balancing artistry and business acumen, and how a quiet introvert became a “Top Chef” fan favorite.
]]>In a landscape where authenticity has shifted from a meaningful description of a brand to an often overused buzzword, Kevin has managed to infuse an indisputable genuineness into each and every one of his ventures.
After receiving critical acclaim as the chef of the upscale Woodfire Grill, Kevin’s first solo restaurant endeavor, Gunshow, was launched in an effort to provide an innovative dining experience without exclusivity or pretention. Revival, his newest pursuit, takes this concept even further – serving family-stile Southern Sunday supper like Kevin used to eat at his grandmother’s house.
In this episode of On Branding, Kevin reflects on how his working class Georgia upbringing inspires him, balancing artistry and business acumen, and how a quiet introvert became a “Top Chef” fan favorite.
]]>The brainchild of Henrik Werdelin and two fellow dog lovers – Matt Meeker and Carly Strife – BarkBox grew from a casual “side business” to a fully-fledged enterprise with Bark & Co, complete with a media property, adoption service, and e-commerce site. Bark & Co even designs its own products under Henrik's direction. He leads design, content and future product development for the company.
Originally from Denmark, Henrik has taken his entrepreneurial prowess across the globe – spending time in London, Paris, and currently New York. His extensive experience includes serving as Entrepreneur in Residence at Index Ventures, a leading venture capital firm, where he worked with start-ups that turned into household names like Rent the Runway and DropBox. He was formerly the Vice President of Product Development and Strategy for MTV Networks International, and he was named one of Fast Company’s 100 Most Creative People.
Henrik is currently the managing partner at Prehype, where he and a group of international entrepreneurs work with companies like Verizon and Intel to help them innovate like start-ups.
In this episode of On Branding, Henrik shares his take on creating a human-like brand, the importance of narrative – for company culture and fostering connections with customers – and taking a bold stance on humor.
]]>The brainchild of Henrik Werdelin and two fellow dog lovers – Matt Meeker and Carly Strife – BarkBox grew from a casual “side business” to a fully-fledged enterprise with Bark & Co, complete with a media property, adoption service, and e-commerce site. Bark & Co even designs its own products under Henrik's direction. He leads design, content and future product development for the company.
Originally from Denmark, Henrik has taken his entrepreneurial prowess across the globe – spending time in London, Paris, and currently New York. His extensive experience includes serving as Entrepreneur in Residence at Index Ventures, a leading venture capital firm, where he worked with start-ups that turned into household names like Rent the Runway and DropBox. He was formerly the Vice President of Product Development and Strategy for MTV Networks International, and he was named one of Fast Company’s 100 Most Creative People.
Henrik is currently the managing partner at Prehype, where he and a group of international entrepreneurs work with companies like Verizon and Intel to help them innovate like start-ups.
In this episode of On Branding, Henrik shares his take on creating a human-like brand, the importance of narrative – for company culture and fostering connections with customers – and taking a bold stance on humor.
]]>They’ve earned national attention for both creative social media campaigns – like the April Fool’s therapy dog takeover – and for the Dedicated to All Better blog, which tackles heart-wrenching topics such as child abuse and raises awareness about critical health issues in a timely manner.
As the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country, Children’s hosts more than 850,000 patient visits annually at three hospitals and 25 neighborhood locations.
Here, Meg shares how to harness the power of brand ambassadors to tell your brand's story in an authentic way, the importance of compelling visuals in crafting a powerful story, and why relationships are the key to social media success.
]]>They’ve earned national attention for both creative social media campaigns – like the April Fool’s therapy dog takeover – and for the Dedicated to All Better blog, which tackles heart-wrenching topics such as child abuse and raises awareness about critical health issues in a timely manner.
As the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country, Children’s hosts more than 850,000 patient visits annually at three hospitals and 25 neighborhood locations.
Here, Meg shares how to harness the power of brand ambassadors to tell your brand's story in an authentic way, the importance of compelling visuals in crafting a powerful story, and why relationships are the key to social media success.
]]>At the heart of effective marketing and branding is the ability to tell stories – and what better way to arrive at a company’s “simple brand truth,” as Chuck calls it, than through honest and meaningful discussion?
In an era where content is king, interviews are one of the most easily utilized tools marketers have to allow great brand stories to tell themselves.
A copywriter turned creative director at BBDO, now a content strategist and industry journalist, Chuck understands this better than almost anyone. Whether he’s crafting compelling content for his clients, which include household names such as Motorola and Wrigley, or facilitating dynamic and informative conversations for the Branding Roundtable, Chuck relies on the tried-and-true technique of asking questions to solicit meaty, meaningful insights.
Here, Chuck explains why interviews are such a versatile tool for companies to generate practical content – and perhaps more importantly, gain an understanding of not only their consumers, but ultimately themselves.
]]>At the heart of effective marketing and branding is the ability to tell stories – and what better way to arrive at a company’s “simple brand truth,” as Chuck calls it, than through honest and meaningful discussion?
In an era where content is king, interviews are one of the most easily utilized tools marketers have to allow great brand stories to tell themselves.
A copywriter turned creative director at BBDO, now a content strategist and industry journalist, Chuck understands this better than almost anyone. Whether he’s crafting compelling content for his clients, which include household names such as Motorola and Wrigley, or facilitating dynamic and informative conversations for the Branding Roundtable, Chuck relies on the tried-and-true technique of asking questions to solicit meaty, meaningful insights.
Here, Chuck explains why interviews are such a versatile tool for companies to generate practical content – and perhaps more importantly, gain an understanding of not only their consumers, but ultimately themselves.
]]>
On today’s episode, you’ll meet Eryn Erickson, Founder of So Worth Loving. An apparel brand whose roots begin in her basement, So Worth Loving has since expanded to a global audience, linked by powerful stories of self-love and acceptance.
Serving up reminders that her #SWLfamily is lovable without alteration, Eryn and her team post to Instagram, Tumblr, Facebook and Twitter up to seven times a day, sharing personal stories of struggle with a profound depth of honesty. The reason? To remind her community that, while negative thoughts may bubble up throughout the day, they can be pushed aside to accentuate – and celebrate – the positive.
Visit the So Worth Loving shop, or talk to Eryn on Twitter at @SoWorthLoving.
No matter my history, past mistakes, relationship status, or career choice — I am worthy of love.
]]>
On today’s episode, you’ll meet Eryn Erickson, Founder of So Worth Loving. An apparel brand whose roots begin in her basement, So Worth Loving has since expanded to a global audience, linked by powerful stories of self-love and acceptance.
Serving up reminders that her #SWLfamily is lovable without alteration, Eryn and her team post to Instagram, Tumblr, Facebook and Twitter up to seven times a day, sharing personal stories of struggle with a profound depth of honesty. The reason? To remind her community that, while negative thoughts may bubble up throughout the day, they can be pushed aside to accentuate – and celebrate – the positive.
Visit the So Worth Loving shop, or talk to Eryn on Twitter at @SoWorthLoving.
No matter my history, past mistakes, relationship status, or career choice — I am worthy of love.
]]>Kathleen Shannon is known for being kind of a powerhouse. A designer, creative director, and strategist wrapped up into one moving, shaking, phenom among the design community, Kathleen brings a sense of pizzaz and energy to every single brand project she touches. Spiritual. Whimsical. Buzzing with life.
She is the co-founder of Braid Creative, working alongside her sister Tara Street – the two are a yin-and-yang between complimentary right-brain, left-brain skill sets. Offering creative visions and, yes, a shoulder to lean on during what can often be an intense branding process, Kathleen helps solo-prenuers, bloggers, photographers, designers, artists and other 'makers' refine and embolden their message so that they can make money with focus – and purpose.
Besides taking on clients, Kathleen has also become highly popular in the online design community for the Braid E-Courses she develops with her sister, where they share bits-n-pieces of the Braid Method – a tuned in approach that helps anyone (clients and non-clients alike) give thoughtful meditation for why their brand exists...and for who.
And, if she weren't busy enough, Kathleen is the proud new mother of baby Fox, born this spring.
We caught up with Kathleen this week to discuss how new motherhood enhances the intensity of the creative process, authenticity that magnetizes new - and shifting - audiences, and making time to connect with her legions of creative, ambitious fans all over the world.
]]>Kathleen Shannon is known for being kind of a powerhouse. A designer, creative director, and strategist wrapped up into one moving, shaking, phenom among the design community, Kathleen brings a sense of pizzaz and energy to every single brand project she touches. Spiritual. Whimsical. Buzzing with life.
She is the co-founder of Braid Creative, working alongside her sister Tara Street – the two are a yin-and-yang between complimentary right-brain, left-brain skill sets. Offering creative visions and, yes, a shoulder to lean on during what can often be an intense branding process, Kathleen helps solo-prenuers, bloggers, photographers, designers, artists and other 'makers' refine and embolden their message so that they can make money with focus – and purpose.
Besides taking on clients, Kathleen has also become highly popular in the online design community for the Braid E-Courses she develops with her sister, where they share bits-n-pieces of the Braid Method – a tuned in approach that helps anyone (clients and non-clients alike) give thoughtful meditation for why their brand exists...and for who.
And, if she weren't busy enough, Kathleen is the proud new mother of baby Fox, born this spring.
We caught up with Kathleen this week to discuss how new motherhood enhances the intensity of the creative process, authenticity that magnetizes new - and shifting - audiences, and making time to connect with her legions of creative, ambitious fans all over the world.
]]>
But, what about razors? Rigorously engineered by craftsmen and production workers to deliver an exceptional shave, when you're using a blade - on your face, or your legs - quality matters.
Today, we're digging deep into the world of Harry's, co-founded by Jeff Raider. If the name sounds familiar, you may know him as the co-founder of Warby Parker, where he's implemented design thinking and hands-on business leadership to deliver branded experiences that inject delight and B-Corp do-goodness. Still on-board with Warby Parker, Jeff runs Harry's, overseeing scale, social impact, and brand personality to ensure the finest of experiences to men globally.
What is it like to run a household name brand catering to a critical, unique need, especially among millennial men, completely online? How has Harry's $100 million acquisition of Feintechnik - its German razor blade factory - put it front and center beyond competing throwaway brands like Dollar Shave and in-store retail brands like Gillette? And, how must an exceptional user experience of the brand translate from the web...to one's face?
]]>
But, what about razors? Rigorously engineered by craftsmen and production workers to deliver an exceptional shave, when you're using a blade - on your face, or your legs - quality matters.
Today, we're digging deep into the world of Harry's, co-founded by Jeff Raider. If the name sounds familiar, you may know him as the co-founder of Warby Parker, where he's implemented design thinking and hands-on business leadership to deliver branded experiences that inject delight and B-Corp do-goodness. Still on-board with Warby Parker, Jeff runs Harry's, overseeing scale, social impact, and brand personality to ensure the finest of experiences to men globally.
What is it like to run a household name brand catering to a critical, unique need, especially among millennial men, completely online? How has Harry's $100 million acquisition of Feintechnik - its German razor blade factory - put it front and center beyond competing throwaway brands like Dollar Shave and in-store retail brands like Gillette? And, how must an exceptional user experience of the brand translate from the web...to one's face?
]]>
Cap, who once studied creative writing, pivoted into the intersection of startups and design early on in his career. The scrappiness, he says, has made him better at what he does. He's planted roots at Formspring, a global social network for Q&A conversation, as well as Zoosk, an online dating service that uses big data and algorithmic patterns to identify potential suitors. Cap also spent time at Amazon, before making the switch to Etsy, where he dug his heels into usability and organizational operations.
Today, we're talking with Cap about Etsy, 2014’s prestigious Cooper-Hewitt Smithsonian National Design Award recipient, about showing the "messy" underbelly of your design work, celebrating failure within culture, and why design leaders need to do more than poke holes – they need to learn how to ask better questions.
Talk to Cap on Twitter as @Cap, and Tweet us with your favorite takeaway from the show at @BrandFever and #OnBranding.
]]>
Cap, who once studied creative writing, pivoted into the intersection of startups and design early on in his career. The scrappiness, he says, has made him better at what he does. He's planted roots at Formspring, a global social network for Q&A conversation, as well as Zoosk, an online dating service that uses big data and algorithmic patterns to identify potential suitors. Cap also spent time at Amazon, before making the switch to Etsy, where he dug his heels into usability and organizational operations.
Today, we're talking with Cap about Etsy, 2014’s prestigious Cooper-Hewitt Smithsonian National Design Award recipient, about showing the "messy" underbelly of your design work, celebrating failure within culture, and why design leaders need to do more than poke holes – they need to learn how to ask better questions.
Talk to Cap on Twitter as @Cap, and Tweet us with your favorite takeaway from the show at @BrandFever and #OnBranding.
]]>
Jocelyn's work history is represented as a fascinating "bio sketch" you can find on her site. She's one of those gifted creative minds that can produce incredible left brain and right brain work. For instance, she studied economics AND art history — naturally — at Hamilton College before working at Deutche Bank on things like mergers and acquisitions and debt and equity for the likes of Honeywell, Tyco and ITT Industries. Later, Jocelyn made the leap into marketing by earning her MBA from NYU's Stern School of Business, later founding Brain Tattoo Publishing, an online enterprise for creatively charged entrepreneurs, professionals, and marketers, until diving headfirst into The Ring Effect, where she continues to help everyone from the CEO to the office manager "visualize" their brand's unique place in the market.
Jocelyn also guides these brands through vision workshops — where they see growth happening — as well as meeting planning , sitting in on meetings to whiteboard and "draw" everything on paper it happens as an unbiased facilitator. The result? A remarkably refreshing understanding of what's being discussed, NOT another PowerPoint filled with boring banter that engages no one.
Today, you'll meet Jocelyn and learn more about her art-meets-business approach to branding. What can visual facilitation do for yours?
]]>
Jocelyn's work history is represented as a fascinating "bio sketch" you can find on her site. She's one of those gifted creative minds that can produce incredible left brain and right brain work. For instance, she studied economics AND art history — naturally — at Hamilton College before working at Deutche Bank on things like mergers and acquisitions and debt and equity for the likes of Honeywell, Tyco and ITT Industries. Later, Jocelyn made the leap into marketing by earning her MBA from NYU's Stern School of Business, later founding Brain Tattoo Publishing, an online enterprise for creatively charged entrepreneurs, professionals, and marketers, until diving headfirst into The Ring Effect, where she continues to help everyone from the CEO to the office manager "visualize" their brand's unique place in the market.
Jocelyn also guides these brands through vision workshops — where they see growth happening — as well as meeting planning , sitting in on meetings to whiteboard and "draw" everything on paper it happens as an unbiased facilitator. The result? A remarkably refreshing understanding of what's being discussed, NOT another PowerPoint filled with boring banter that engages no one.
Today, you'll meet Jocelyn and learn more about her art-meets-business approach to branding. What can visual facilitation do for yours?
]]>Today, we're jumping into the functions of habit – trust, lies, the business of behavioral marketing patterns – and how YOU can take action to implement proven research into your brand strategy.
If you're listening, Tweet us with your reaction to this show at @BrandFever, using the hashtag #OnBranding.
]]>Today, we're jumping into the functions of habit – trust, lies, the business of behavioral marketing patterns – and how YOU can take action to implement proven research into your brand strategy.
If you're listening, Tweet us with your reaction to this show at @BrandFever, using the hashtag #OnBranding.
]]>Neale is a habit marketer and consultant who has worked with emerging technology companies, B2B corporations, and consumer facing brands since the early 90’s. A Ph.D. graduate from Georgia Tech who left the academic world of papers and publishing, Neale got his wings in the emerging telecom business. His top clients include such established brands as Sprint, Samsung, Cisco, and Texas Instruments.
Neale is the author of Habit: The 95% of Behavior Marketers Ignore, and an accomplished speaker, making the rounds at TED events and book publishing workshops.
Today marks Part I of our in-depth conversation with Dr. Martin. Learn how customers form purchasing habits, what the one “golden window” of opportunity is that you can seize to change those habits, and what risk, reward, and loyalty look like in the minds of buyers. We’ll also tell you more about how you can customize your own sales funnel, by segmenting buyer habits and implementing marketing strategies based on behavior, attitude, and intent.
Tune in, subscribe on iTunes, and be sure to share this episode. As always, you can let us know what you think on Twitter using the hashtag #OnBranding, or Facebook.
]]>Neale is a habit marketer and consultant who has worked with emerging technology companies, B2B corporations, and consumer facing brands since the early 90’s. A Ph.D. graduate from Georgia Tech who left the academic world of papers and publishing, Neale got his wings in the emerging telecom business. His top clients include such established brands as Sprint, Samsung, Cisco, and Texas Instruments.
Neale is the author of Habit: The 95% of Behavior Marketers Ignore, and an accomplished speaker, making the rounds at TED events and book publishing workshops.
Today marks Part I of our in-depth conversation with Dr. Martin. Learn how customers form purchasing habits, what the one “golden window” of opportunity is that you can seize to change those habits, and what risk, reward, and loyalty look like in the minds of buyers. We’ll also tell you more about how you can customize your own sales funnel, by segmenting buyer habits and implementing marketing strategies based on behavior, attitude, and intent.
Tune in, subscribe on iTunes, and be sure to share this episode. As always, you can let us know what you think on Twitter using the hashtag #OnBranding, or Facebook.
]]>Before founding BrandTwist and the Brand School Master Class, Julie was working shoulder-to-shoulder with Richard Branson at Virgin, learning hands-on how to scale new products and delight consumers in the airline, hotel, and retail industries along the way.
Today, she advises and consults emerging brands on their brand strategy, positioning, and unique opportunities in the marketplace. Julie has worked with hundreds of entrepreneurs, founders and CEO's to bring products and services to market, through group-led sessions that encourage clients to reframe their thinking.
What is it about big, beloved brands like Apple, IKEA or Starbucks that can be “twisted” to apply to their own, she asks? Listen in!
Tune in, subscribe on iTunes, Stitcher, or Vimeo, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook.
]]>Before founding BrandTwist and the Brand School Master Class, Julie was working shoulder-to-shoulder with Richard Branson at Virgin, learning hands-on how to scale new products and delight consumers in the airline, hotel, and retail industries along the way.
Today, she advises and consults emerging brands on their brand strategy, positioning, and unique opportunities in the marketplace. Julie has worked with hundreds of entrepreneurs, founders and CEO's to bring products and services to market, through group-led sessions that encourage clients to reframe their thinking.
What is it about big, beloved brands like Apple, IKEA or Starbucks that can be “twisted” to apply to their own, she asks? Listen in!
Tune in, subscribe on iTunes, Stitcher, or Vimeo, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook.
]]>Coca-Cola, consistently ranked as the world's top global brand, has championed marketing based on its "Open Happiness" and "Share a Coke" campaigns, as well as its "2020 Vision" for innovation, design, digital engagement, and branded communications. Its most popular YouTube commercials typically feature a vending machine and spontaneous stunts, like dance-offs and singing competitions. In some cases, the machines have been placed in areas where political and social upheaval prevent Coca-Cola consumers from face-to-face interactions, therefore attempting to bring peace.
On this episode of On Branding, Guy tells us how Starsky & Hutch introduced him to the facets of brand storytelling, why placing the consumer as a hero in Coca-Cola's offbeat advertising makes an impact beyond geography or language, and what the challenges are to being the world’s most highly ranked creative director.
]]>Coca-Cola, consistently ranked as the world's top global brand, has championed marketing based on its "Open Happiness" and "Share a Coke" campaigns, as well as its "2020 Vision" for innovation, design, digital engagement, and branded communications. Its most popular YouTube commercials typically feature a vending machine and spontaneous stunts, like dance-offs and singing competitions. In some cases, the machines have been placed in areas where political and social upheaval prevent Coca-Cola consumers from face-to-face interactions, therefore attempting to bring peace.
On this episode of On Branding, Guy tells us how Starsky & Hutch introduced him to the facets of brand storytelling, why placing the consumer as a hero in Coca-Cola's offbeat advertising makes an impact beyond geography or language, and what the challenges are to being the world’s most highly ranked creative director.
]]>Or, you could get a drilldown of data on that video, like heat maps that show where - exactly - your video hooked viewers, when audiences started to drop off, or turn your video into a lead collection tool through clickable calls to action and email collection.
The choice is yours. But Wistia seems to be making it clear.
Today, we're giving you everything you need to know about how to harness the power of video, straight from Wistia's CEO, Chris Savage. How to measure engagement minute-by-minute, what the best call-to-action strategy should be, and Chris' top tips on how, when, and where to create new video content on the regular.
Tune in, subscribe on iTunes, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook!
]]>Or, you could get a drilldown of data on that video, like heat maps that show where - exactly - your video hooked viewers, when audiences started to drop off, or turn your video into a lead collection tool through clickable calls to action and email collection.
The choice is yours. But Wistia seems to be making it clear.
Today, we're giving you everything you need to know about how to harness the power of video, straight from Wistia's CEO, Chris Savage. How to measure engagement minute-by-minute, what the best call-to-action strategy should be, and Chris' top tips on how, when, and where to create new video content on the regular.
Tune in, subscribe on iTunes, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook!
]]>Back in 2006, Jonathan Baker and the company's co-founders Jeff Heck, Joel Iverson, and Adam Bishop, would come home from their day jobs each Monday night, loosen their ties, and get nerdy about home brew techniques, hops, and malty flavors. Out of both goodwill and friendship, Monday Night shared the first hundred batches with close friends, inviting a steady stream of eager taste testers to their garage to sample what would become their three beer offerings today: Eye Patch Ale, Drafty Kilt Scotch Ale, and Fu Manbrew.
Fast forward to 2012, and the original crew had quit their day jobs in order to open up shop full-time in Northwest Atlanta, not far from the likes of the South's most beloved eateries like Bacchanalia, The Optimist, and Abattoir. You can find out more about dropping in for a tasting session and tour here.
Today, Monday Night is proud to be a strictly Southeastern beer brand, crafted for weeknight consumption and paired to perfection with a vareity of food and feasts.
Oh, and the ties? They're now the brand's beloved logo, seen on each and every label that comes off the line.
Tune in, subscribe on iTunes, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook!
]]>Back in 2006, Jonathan Baker and the company's co-founders Jeff Heck, Joel Iverson, and Adam Bishop, would come home from their day jobs each Monday night, loosen their ties, and get nerdy about home brew techniques, hops, and malty flavors. Out of both goodwill and friendship, Monday Night shared the first hundred batches with close friends, inviting a steady stream of eager taste testers to their garage to sample what would become their three beer offerings today: Eye Patch Ale, Drafty Kilt Scotch Ale, and Fu Manbrew.
Fast forward to 2012, and the original crew had quit their day jobs in order to open up shop full-time in Northwest Atlanta, not far from the likes of the South's most beloved eateries like Bacchanalia, The Optimist, and Abattoir. You can find out more about dropping in for a tasting session and tour here.
Today, Monday Night is proud to be a strictly Southeastern beer brand, crafted for weeknight consumption and paired to perfection with a vareity of food and feasts.
Oh, and the ties? They're now the brand's beloved logo, seen on each and every label that comes off the line.
Tune in, subscribe on iTunes, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook!
]]>Agency. Studio. Workshop. Mad scientist's lab.
The company has worked with the world's behemoth retail, tech, hotel, automotive, beverage and broadcasting corporations, from GE to Disney, Audi to Walmart, Geico to Red Bull.
Peter Corbett is ISL's fearless leader, a man who's a DC-area celebrity, and whose many hats – from programming to production – have earned him standout brand projects in just six years.
Today, Peter talks to On Branding about why brands are seeking out experiential brand partners, how agency leaders can hire the best "hacker" talent, the difference between practitioners and orchestrators, and why density is best served hot with a side of curiosity, community and intellect.
]]>Agency. Studio. Workshop. Mad scientist's lab.
The company has worked with the world's behemoth retail, tech, hotel, automotive, beverage and broadcasting corporations, from GE to Disney, Audi to Walmart, Geico to Red Bull.
Peter Corbett is ISL's fearless leader, a man who's a DC-area celebrity, and whose many hats – from programming to production – have earned him standout brand projects in just six years.
Today, Peter talks to On Branding about why brands are seeking out experiential brand partners, how agency leaders can hire the best "hacker" talent, the difference between practitioners and orchestrators, and why density is best served hot with a side of curiosity, community and intellect.
]]>But scent. Ah, yes. Scent. The forgotten sense.
Chances are, you've walked into a Westin, Bloomingdale's, Hard Rock Cafe, or Hugo Boss — among other casinos, restaurants, and hotels — and have noticed your heart rate booming. Suddenly, everything seems more friendly, more possible, more attainable. Not just the store, either. You feel more posh, more friendly, sexier, savvier, smarter, swifter. You check-in, buy the pants, stay for dessert, or decide – oh, what the heck, I'll just play one more round of blackjack.
That, right there, is the art and science of scent branding. And in fact, 84% of people in a scented store are more likely to buy products than those without branded scents, according to a recent BBC feature on Secrets of the Sale.
Today, we're sitting down with Ed Burke, Director of Communications at ScentAir. Headquartered in Charlotte, North Carolina, but operating in 109 countries and among 70,000 scent installations around the globe, ScentAir reigns supreme as the industry leader in scent branding design and psychology. Ed sat down with On Branding to explain a little bit about the "black magic" behind the process, and how brands are realizing that ScentAir helps them meet strategic business objectives, thanks to the olfactory nerve. Who knew?
To Ed, and the brands he serves, scent branding smells like – well, success.
Tune in, subscribe on iTunes, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook!
]]>But scent. Ah, yes. Scent. The forgotten sense.
Chances are, you've walked into a Westin, Bloomingdale's, Hard Rock Cafe, or Hugo Boss — among other casinos, restaurants, and hotels — and have noticed your heart rate booming. Suddenly, everything seems more friendly, more possible, more attainable. Not just the store, either. You feel more posh, more friendly, sexier, savvier, smarter, swifter. You check-in, buy the pants, stay for dessert, or decide – oh, what the heck, I'll just play one more round of blackjack.
That, right there, is the art and science of scent branding. And in fact, 84% of people in a scented store are more likely to buy products than those without branded scents, according to a recent BBC feature on Secrets of the Sale.
Today, we're sitting down with Ed Burke, Director of Communications at ScentAir. Headquartered in Charlotte, North Carolina, but operating in 109 countries and among 70,000 scent installations around the globe, ScentAir reigns supreme as the industry leader in scent branding design and psychology. Ed sat down with On Branding to explain a little bit about the "black magic" behind the process, and how brands are realizing that ScentAir helps them meet strategic business objectives, thanks to the olfactory nerve. Who knew?
To Ed, and the brands he serves, scent branding smells like – well, success.
Tune in, subscribe on iTunes, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook!
]]>What makes you get up every day to create? Who do you make art for? What is your creative calling? These are a few of the questions TGD asks each week — and the answers are never the same.
Ryan and Tina Essmaker, the brains behind this beloved brand – a creative journal that explores what moves the makers – are native Michiganders now smitten with Manhattan. He, a web designer. She, an artist and writer. One subject. One photo. A tribe of thousands.
What was once a side gig, something to come home to and work on at the end of the day, The Great Discontent is now a full-time pursuit.
Read the announcement: TGD Takes The Leap
They’ve quit their day jobs. They’ve secured financial backing from content sponsors Mailchimp and Typekit. They’ve launched a Kickstarter campaign to bring TGD to print, and thus, to life.
Read more about the Kickstarter project here.
We sat down with Ryan and Tina in the midst of their whirlwind announcement to talk about The Great Discontent as a brand, the creative legends it interviews and connects through long form content, and whether they are – as they say – content in their discontent.
]]>What makes you get up every day to create? Who do you make art for? What is your creative calling? These are a few of the questions TGD asks each week — and the answers are never the same.
Ryan and Tina Essmaker, the brains behind this beloved brand – a creative journal that explores what moves the makers – are native Michiganders now smitten with Manhattan. He, a web designer. She, an artist and writer. One subject. One photo. A tribe of thousands.
What was once a side gig, something to come home to and work on at the end of the day, The Great Discontent is now a full-time pursuit.
Read the announcement: TGD Takes The Leap
They’ve quit their day jobs. They’ve secured financial backing from content sponsors Mailchimp and Typekit. They’ve launched a Kickstarter campaign to bring TGD to print, and thus, to life.
Read more about the Kickstarter project here.
We sat down with Ryan and Tina in the midst of their whirlwind announcement to talk about The Great Discontent as a brand, the creative legends it interviews and connects through long form content, and whether they are – as they say – content in their discontent.
]]>This week, we dive in even further. Does design work intensify "on location"? How does Wild Measure use Podio, Basecamp, and Google to keep in contact? And, when design saturates the senses 24/7, how does an artist stay committed to an authentic, signature style?
Tune in, subscribe on iTunes / Stitcher / and Vimeo, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook!
]]>This week, we dive in even further. Does design work intensify "on location"? How does Wild Measure use Podio, Basecamp, and Google to keep in contact? And, when design saturates the senses 24/7, how does an artist stay committed to an authentic, signature style?
Tune in, subscribe on iTunes / Stitcher / and Vimeo, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook!
]]>It just so happens that Megan and Mike Gilger are those people – they work together, they live together, they share a life together, and they design together too as Wild Measure.
The pair, once based out of Traverse City, Michigan now call Raleigh, North Carolina home. They work as Wild Measure, a name they chose to represent their wild spirit-yet-strategically grounded approach to building brands through stunning visual identities – Megan is especially gifted in hand-drawn typography, Mike has a natural talent for photography. Their latest work was in collaboration with iOS app Over, to create Obaby – something we'll talk about in more depth in this episode. Not only do Megan and Mike 'make' brands, but they curate brands too – for the likes of Gap, Madewell, and McClure's.
On top of their design prowess, the duo have an impressive community built around their own identities as designers. Megan is close to 1 million followers on Pinterest, where she pins the best of art, design, fashion and home decor from her favorite brands and things she hand-picks to share based on her gut and good taste. Their blog, The Fresh Exchange, is a beloved part of the online design community, with posts that share their travels, recent projects, and advice for likeminded creatives.
Our conversation was so rich and worth noting, that we've decided to split these episodes into two parts, so you can absorb it all. Join us for part one, as we talk about creative challenges, the importance of balancing processes, and how to be a better freelancer…
]]>It just so happens that Megan and Mike Gilger are those people – they work together, they live together, they share a life together, and they design together too as Wild Measure.
The pair, once based out of Traverse City, Michigan now call Raleigh, North Carolina home. They work as Wild Measure, a name they chose to represent their wild spirit-yet-strategically grounded approach to building brands through stunning visual identities – Megan is especially gifted in hand-drawn typography, Mike has a natural talent for photography. Their latest work was in collaboration with iOS app Over, to create Obaby – something we'll talk about in more depth in this episode. Not only do Megan and Mike 'make' brands, but they curate brands too – for the likes of Gap, Madewell, and McClure's.
On top of their design prowess, the duo have an impressive community built around their own identities as designers. Megan is close to 1 million followers on Pinterest, where she pins the best of art, design, fashion and home decor from her favorite brands and things she hand-picks to share based on her gut and good taste. Their blog, The Fresh Exchange, is a beloved part of the online design community, with posts that share their travels, recent projects, and advice for likeminded creatives.
Our conversation was so rich and worth noting, that we've decided to split these episodes into two parts, so you can absorb it all. Join us for part one, as we talk about creative challenges, the importance of balancing processes, and how to be a better freelancer…
]]>On today's episode, we're taking you behind the Atlantic Station brand to understand the marketing of spaces and places. Speedy social response times, branded signage, and a frequent rotation of new shops and free events make the property prosperous in its efforts to find both a voice and a visual identity that connects with guests online, offline, and on-site.
Meet Liz Gillespie, Vice President of Marketing for North American Properties. Liz and her team of social media strategists, event planners, and cadre of bloggers have worked to bring this "live, work, play" community to life, encouraging residents to shop around the corner, and guests to explore mixed-use living spaces just above the shops.
The neighborhood is currently celebrating the 2014 Winter Olympics with several Sochi themed displays, where guests can get their photos taken on faux snow slopes. (So fun!) During the 2013 holiday season, Atlantic Station debuted a 10,000 square foot ice skating rink, open through February 14. It also recently announced the opening of another large anchor store, American Apparel, coming to the site this spring.
A few more facts about the property:
Are you an Atlantic Station regular? A fan of theirs on social media? Tell us about your experiences and we'll share them with our On Branding community.
Tune in! Subscribe on iTunes, Stitcher, and Vimeo, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook.
]]>On today's episode, we're taking you behind the Atlantic Station brand to understand the marketing of spaces and places. Speedy social response times, branded signage, and a frequent rotation of new shops and free events make the property prosperous in its efforts to find both a voice and a visual identity that connects with guests online, offline, and on-site.
Meet Liz Gillespie, Vice President of Marketing for North American Properties. Liz and her team of social media strategists, event planners, and cadre of bloggers have worked to bring this "live, work, play" community to life, encouraging residents to shop around the corner, and guests to explore mixed-use living spaces just above the shops.
The neighborhood is currently celebrating the 2014 Winter Olympics with several Sochi themed displays, where guests can get their photos taken on faux snow slopes. (So fun!) During the 2013 holiday season, Atlantic Station debuted a 10,000 square foot ice skating rink, open through February 14. It also recently announced the opening of another large anchor store, American Apparel, coming to the site this spring.
A few more facts about the property:
Are you an Atlantic Station regular? A fan of theirs on social media? Tell us about your experiences and we'll share them with our On Branding community.
Tune in! Subscribe on iTunes, Stitcher, and Vimeo, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook.
]]>Today we'll meet Gina Munsey, founder of children's clothing brand Lenka and the Fawn. Gina is an accomplished writer, editor, blogger, and mother who's been on a mission to return the international children's retail experience back to simplicity.
Less excess, less mass production – more handmade, more small run, more meaningful traditions.
Born and raised in the former Yugoslavia, Gina has since moved from Europe, but her European upbringing is woven boldly through her creative pursuits, and now, she's bringing her keen design eye for simplicity, durability, and familiarity to American audiences with the launch of the brand this past November.
Interested in marketing strategies, conscious consumerism and quality brands? Listen to our Zady episode here.
Lenka and the Fawn is supposed to feel like a home away from home, like your favorite brick-and-mortar boutique store. The site's brand aesthetic, which launched this past November, is simple, beautiful, and elegant while still remaining humble and approachable.
Let's meet Lenka and the Fawn…and understand how brands can time travel into the nostalgic desires of their customers.
As always, you can let us know what you think on Twitter or Facebook!
]]>Today we'll meet Gina Munsey, founder of children's clothing brand Lenka and the Fawn. Gina is an accomplished writer, editor, blogger, and mother who's been on a mission to return the international children's retail experience back to simplicity.
Less excess, less mass production – more handmade, more small run, more meaningful traditions.
Born and raised in the former Yugoslavia, Gina has since moved from Europe, but her European upbringing is woven boldly through her creative pursuits, and now, she's bringing her keen design eye for simplicity, durability, and familiarity to American audiences with the launch of the brand this past November.
Interested in marketing strategies, conscious consumerism and quality brands? Listen to our Zady episode here.
Lenka and the Fawn is supposed to feel like a home away from home, like your favorite brick-and-mortar boutique store. The site's brand aesthetic, which launched this past November, is simple, beautiful, and elegant while still remaining humble and approachable.
Let's meet Lenka and the Fawn…and understand how brands can time travel into the nostalgic desires of their customers.
As always, you can let us know what you think on Twitter or Facebook!
]]>And eat. And learn. And share.
On today’s video episode, you’ll meet High Road Ice Cream.
Inspired by a certain Broken Bells song and a gritty sense of do-goodness, Keith Schroeder and his wife Nicki founded High Road in 2010, with a mission to sell the highest quality ice cream possible – by chefs, for chefs. The result? Paramount ice cream with incredible richness, flavor, and texture that must be eaten to be believed.
Keith is an uber-talented culinary professional and food educator, who oversees flavor development and consistency in every pint that’s produced at High Road. In keeping with the company’s radically human approach, he works intimately with restaurants to create ice creams that compliment their unique dessert offerings, and often concocts new flavors displayed at festivals and competitions around the country. His first book is set to publish with Cooking Light/Oxmoor house in late 2014.
His wife, Nicki Schroeder, is High Road’s Chief Marketing Officer and as any CMO can identify with, wearer of many hats. You’ll find Nicki fulfilling orders, giving taste tests, and designing new packages for the ice cream, displayed in select Whole Foods throughout the Southeast. She brings her design eye and expertise in branding and identity from the J. Walter Thompson Agency, Coca-Cola, the Art Institute of Los Angeles, and the Savannah College of Art and Design, where she received her Master of Arts in Graphic Design. Nicki brings an element of hands on brand love to the entire operation, and her enthusiasm is, like the ice cream, highly addictive.
Have you been lucky enough to try High Road’s flavors yet? Let us know! Connect with High Road on Facebook and Twitter.
Tune in, subscribe on iTunes, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook!
]]>And eat. And learn. And share.
On today’s video episode, you’ll meet High Road Ice Cream.
Inspired by a certain Broken Bells song and a gritty sense of do-goodness, Keith Schroeder and his wife Nicki founded High Road in 2010, with a mission to sell the highest quality ice cream possible – by chefs, for chefs. The result? Paramount ice cream with incredible richness, flavor, and texture that must be eaten to be believed.
Keith is an uber-talented culinary professional and food educator, who oversees flavor development and consistency in every pint that’s produced at High Road. In keeping with the company’s radically human approach, he works intimately with restaurants to create ice creams that compliment their unique dessert offerings, and often concocts new flavors displayed at festivals and competitions around the country. His first book is set to publish with Cooking Light/Oxmoor house in late 2014.
His wife, Nicki Schroeder, is High Road’s Chief Marketing Officer and as any CMO can identify with, wearer of many hats. You’ll find Nicki fulfilling orders, giving taste tests, and designing new packages for the ice cream, displayed in select Whole Foods throughout the Southeast. She brings her design eye and expertise in branding and identity from the J. Walter Thompson Agency, Coca-Cola, the Art Institute of Los Angeles, and the Savannah College of Art and Design, where she received her Master of Arts in Graphic Design. Nicki brings an element of hands on brand love to the entire operation, and her enthusiasm is, like the ice cream, highly addictive.
Have you been lucky enough to try High Road’s flavors yet? Let us know! Connect with High Road on Facebook and Twitter.
Tune in, subscribe on iTunes, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook!
]]>That's where Beespace comes in.
Beespace is a nonprofit incubator to profit the world. Located in New York City's Silicon Alley neighborhood, the space was co-founded last year by Marissa Sackler and Simon Isaacs, both accomplished cause marketers and philanthropists that work in the nonprofit space alongside charity:water, the United Nations, and Gather. The incubator will host six nonprofit organizations over two years, offering in-house design, business, and human resource talent, all of which are critical resources that help these budding brands focus on making an impact.
We sat down to chat with Marissa and Simon, who told us more about the mentors that've helped to build Beespace, its vision and intention for its "Incubees", and how nonprofit branding is often the difference between being seen and unseen when it comes to investments.
Tune in, subscribe on iTunes, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook!
]]>That's where Beespace comes in.
Beespace is a nonprofit incubator to profit the world. Located in New York City's Silicon Alley neighborhood, the space was co-founded last year by Marissa Sackler and Simon Isaacs, both accomplished cause marketers and philanthropists that work in the nonprofit space alongside charity:water, the United Nations, and Gather. The incubator will host six nonprofit organizations over two years, offering in-house design, business, and human resource talent, all of which are critical resources that help these budding brands focus on making an impact.
We sat down to chat with Marissa and Simon, who told us more about the mentors that've helped to build Beespace, its vision and intention for its "Incubees", and how nonprofit branding is often the difference between being seen and unseen when it comes to investments.
Tune in, subscribe on iTunes, and be sure to share this episode. As always, you can let us know what you think on Twitter or Facebook!
]]>Now that banner ads, flashing marquees and poorly designed calls to action are history, how are brands aligning with interactive developers to provide an intuitive, pleasing mobile experience — with added benefits?
Brands are quickly buddying up with Kiip, a service that discovers where fans and users live, work and play through micro analytics and behavior tracking. By rewarding its brand evangelists with perks as they complete a run, cross off a to-do, or win a game level, Kiip plugs right into all those positive feedback chemicals that — as the name suggests — "keep" people coming back for more.
Ryan Lessard works in New Business Development at Kiip, where he teams up with app developers and the world's biggest brands, doing the math to figure out which brands are best represented on which mobile platform. In this episode, Ryan explains how the company is making strides to build an “experience bank”, the psychology of in-the-moment brand rewards, and how being present at the right place and time can capture a fan for life.
Kiip is a San Francisco-based startup that reaches over 70 million users across a network of 1,500 games and apps, according to the company. Kiip states that in-app engagement rates are typically between 5-7 percent, while email opens rise in excess of 30 percent. Kiip's 22-year-old CEO Brian Wong has recently revealed that the service is now fully "self-serve", integrating developers and brands without tricky barriers to partnership.
Are you a developer that's using Kiip to raise the profile of your app?
Does your brand advertise with Kiip to win more mobile users?
Or, are you a user that enjoys cashing in with in-app perks?
If so, we'd love to hear from you. Tweet us at @BrandFever or find us on Facebook to let us know how your company is marketing through experience-driven brand rewards.
]]>Now that banner ads, flashing marquees and poorly designed calls to action are history, how are brands aligning with interactive developers to provide an intuitive, pleasing mobile experience — with added benefits?
Brands are quickly buddying up with Kiip, a service that discovers where fans and users live, work and play through micro analytics and behavior tracking. By rewarding its brand evangelists with perks as they complete a run, cross off a to-do, or win a game level, Kiip plugs right into all those positive feedback chemicals that — as the name suggests — "keep" people coming back for more.
Ryan Lessard works in New Business Development at Kiip, where he teams up with app developers and the world's biggest brands, doing the math to figure out which brands are best represented on which mobile platform. In this episode, Ryan explains how the company is making strides to build an “experience bank”, the psychology of in-the-moment brand rewards, and how being present at the right place and time can capture a fan for life.
Kiip is a San Francisco-based startup that reaches over 70 million users across a network of 1,500 games and apps, according to the company. Kiip states that in-app engagement rates are typically between 5-7 percent, while email opens rise in excess of 30 percent. Kiip's 22-year-old CEO Brian Wong has recently revealed that the service is now fully "self-serve", integrating developers and brands without tricky barriers to partnership.
Are you a developer that's using Kiip to raise the profile of your app?
Does your brand advertise with Kiip to win more mobile users?
Or, are you a user that enjoys cashing in with in-app perks?
If so, we'd love to hear from you. Tweet us at @BrandFever or find us on Facebook to let us know how your company is marketing through experience-driven brand rewards.
]]>On today's show, we'll meet Seb Williams-Key, Founder and Developer of Yoga Studio, a mobile app that's got the worldwide yoga community rolling with excitement and rave reviews from the likes of Mac Life, The Guardian, and Greatist.
This episode is Part I of our series on mobile app rewards through Kiip, a platform that connects brands to mobile users by rewarding them for doing just that — using apps on a day to day basis to complete normal tasks. Seb is a financier turned mobile technology enthusiast, and together with his wife Jules, has developed a way for people across the world to get their daily routines in while enjoying branded benefits. Thanks to Yoga Studio’s partnership with Kiip, users are receiving sweet perks for doing their poses, from companies like Barkbox or American Apparel, based on factors like age, gender, and yoga experience.
Let's hear a bit more about what it's like to turn a mobile app into a brand all its own.
This episode is Part I of our series on mobile app rewards through Kiip, a platform that connects brands to mobile users by rewarding them for doing just that — using apps on a day to day basis to complete normal tasks. Seb is a financier turned mobile technology enthusiast, and together with his wife Jules, has developed a way for people across the world to get their daily routines in while enjoying branded benefits. Thanks to Yoga Studio’s partnership with Kiip, users are receiving sweet perks for doing their poses, from companies like Barkbox or American Apparel, based on factors like age, gender, and yoga experience.
Let's hear a bit more about what it's like to turn a mobile app into a brand all its own.
]]>The app, which launched exclusively on iOS devices in Fall 2013, has just added its iPad edition to the product lineup this past October, with plans for expansion on Android devices on the horizon.
Willem, a RISD graduate with a keen eye for the minutiae of design, brings his experience from Apple, Google, and IDEO to every part of Oyster's operation. His commitment to unobtrusive reading interfaces pays homage to classic literature, and his skill set bridging tradition with modernity is nothing short of fascinating for those interested in outstanding digital customer experiences.
Listen (and read) on!
]]>The app, which launched exclusively on iOS devices in Fall 2013, has just added its iPad edition to the product lineup this past October, with plans for expansion on Android devices on the horizon.
Willem, a RISD graduate with a keen eye for the minutiae of design, brings his experience from Apple, Google, and IDEO to every part of Oyster's operation. His commitment to unobtrusive reading interfaces pays homage to classic literature, and his skill set bridging tradition with modernity is nothing short of fascinating for those interested in outstanding digital customer experiences.
Listen (and read) on!
]]>As always, let us know what you love about this episode, by Tweeting us at @BrandFever and @Whynatte, or leave an iTunes review!
]]>As always, let us know what you love about this episode, by Tweeting us at @BrandFever and @Whynatte, or leave an iTunes review!
]]>Soraya comes to Zady as former co-founder of Foodspotting, the wildly popular food & photo sharing app that recently sold to OpenTable for $10 million, as well as former Manager of Digital Partnerships and Social Media at the New York Times.
Maxine comes from an international law background, working at the International Criminal Tribunal for Rwanda while founding the Bootstrap Project, an effort to replace outsourced goods in Africa with the work of local artisans.
Tune in as we discuss how the duo have taken fashion and brand storytelling to new heights by redefining modern consumption and its meaning.
]]>Soraya comes to Zady as former co-founder of Foodspotting, the wildly popular food & photo sharing app that recently sold to OpenTable for $10 million, as well as former Manager of Digital Partnerships and Social Media at the New York Times.
Maxine comes from an international law background, working at the International Criminal Tribunal for Rwanda while founding the Bootstrap Project, an effort to replace outsourced goods in Africa with the work of local artisans.
Tune in as we discuss how the duo have taken fashion and brand storytelling to new heights by redefining modern consumption and its meaning.
]]>Today we welcome Adii Pienaar, founder of WooThemes and Public Beta to the show. Adii, who connects with us from Cape Town, brings serious marketing mojo to the table when it comes to strategic self-branding, as seen in his new book "Brandiing", and the ins-and-outs of keeping thousands of paying customers happy. On today's show we talk about what it means to boost brand equity by turning wrongs into rights, how to hire A+ team members that understand your brand, and methods to finding the right medium for your "100 person audience". Find out more about Adii on Twitter at @Adii, and connect with us on Twitter (@BrandFever) Facebook, LinkedIn or Instagram!
]]>Today we welcome Adii Pienaar, founder of WooThemes and Public Beta to the show. Adii, who connects with us from Cape Town, brings serious marketing mojo to the table when it comes to strategic self-branding, as seen in his new book "Brandiing", and the ins-and-outs of keeping thousands of paying customers happy. On today's show we talk about what it means to boost brand equity by turning wrongs into rights, how to hire A+ team members that understand your brand, and methods to finding the right medium for your "100 person audience". Find out more about Adii on Twitter at @Adii, and connect with us on Twitter (@BrandFever) Facebook, LinkedIn or Instagram!
]]>On today's show, we welcome Chase Clemons, part of the amazing support team at 37 Signals, the company behind many of the day-to-day cloud based business tools we use like Basecamp, Highrise and Campfire. Chase's home base is in beautiful Tennessee, where he works remotely for the company. Stay tuned for all the things you've ever wanted to know about brands and customer support -- you don't want to miss this episode.
]]>On today's show, we welcome Chase Clemons, part of the amazing support team at 37 Signals, the company behind many of the day-to-day cloud based business tools we use like Basecamp, Highrise and Campfire. Chase's home base is in beautiful Tennessee, where he works remotely for the company. Stay tuned for all the things you've ever wanted to know about brands and customer support -- you don't want to miss this episode.
]]>On Episode 004 of our show, we're getting you up close with Keith Radford, General Manager of Uber Atlanta. A company that calls itself "everyone's private driver", Uber works with licensed limousine and luxury transportation services to offer mobile, credit card-free rides in over 35 cities worldwide. Uber Atlanta launched this past fall to enormous success, and new markets like Seoul, Honolulu, Mexico City, Napa, Taipei, and Zurich are the next class of Uber cities set to rock their timezones.
Tune in as Keith tells us more about Uber (as a person!), why the company is beloved by jet-setters and commuters alike, and the reason why word of mouth success in major cities is a gotta-have-it for any budding brand.
]]>On Episode 004 of our show, we're getting you up close with Keith Radford, General Manager of Uber Atlanta. A company that calls itself "everyone's private driver", Uber works with licensed limousine and luxury transportation services to offer mobile, credit card-free rides in over 35 cities worldwide. Uber Atlanta launched this past fall to enormous success, and new markets like Seoul, Honolulu, Mexico City, Napa, Taipei, and Zurich are the next class of Uber cities set to rock their timezones.
Tune in as Keith tells us more about Uber (as a person!), why the company is beloved by jet-setters and commuters alike, and the reason why word of mouth success in major cities is a gotta-have-it for any budding brand.
]]>In this episode, we talk about what brands look like from the ground up (literally!), as well as mobile advertising and the elements of evolved self-branding.
You can also keep up with Alissa's many walkable adventures on Twitter and Instagram.
Tune in, and be sure to share!
]]>In this episode, we talk about what brands look like from the ground up (literally!), as well as mobile advertising and the elements of evolved self-branding.
You can also keep up with Alissa's many walkable adventures on Twitter and Instagram.
Tune in, and be sure to share!
]]>On today's documentary episode premiere, you'll meet Brian Regienczuk and Joseph Raccuglia, co-founders of Agency Spotter. A startup with roots in Atlanta and Boston, Agency Spotter is gaining interest and investment nationwide for its unique approach to connecting top companies and executives with creative agencies and skilled strategic thinkers.
Tune in as Brian and Joseph discuss brand basics: natural business partnerships, meaningful conversations, and the importance of iteration.
Love this? Let us know what you think!
]]>On today's documentary episode premiere, you'll meet Brian Regienczuk and Joseph Raccuglia, co-founders of Agency Spotter. A startup with roots in Atlanta and Boston, Agency Spotter is gaining interest and investment nationwide for its unique approach to connecting top companies and executives with creative agencies and skilled strategic thinkers.
Tune in as Brian and Joseph discuss brand basics: natural business partnerships, meaningful conversations, and the importance of iteration.
Love this? Let us know what you think!
]]>We kick off our inaugural episode of On Branding with Songza Co-Founder and Chief Content Officer, Eric Davich. How are America's best and brightest brands transforming passive playlists into emotionally driven experiences? We're serving it up hot!
Join the #OnBranding conversation here, on Twitter and Facebook.
]]>We kick off our inaugural episode of On Branding with Songza Co-Founder and Chief Content Officer, Eric Davich. How are America's best and brightest brands transforming passive playlists into emotionally driven experiences? We're serving it up hot!
Join the #OnBranding conversation here, on Twitter and Facebook.
]]>