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Marie-Elizabeth Mali: How To Explore Relationship Alchemy

Fri, 06 Aug 2021 21:39:57 +0000

In today‘s episode, I sit down with Marie-Elizabeth Mali, a relationship alchemist who helps high-achieving women cultivate love and relationships. Listen in as we discuss the power of relationships and connection.

Topics include:

How her call to adventure moment to study relationships came out of her own divorce.
Why entrepreneurs compartmentalize their personal relationships so often and what you can do to blend the two together.
Why it’s important to bring science to the art of communicating with your significant other.
Exactly what to do if you’ve been bottling your emotions and avoiding confrontation in your relationships
The surprising truth about what a lump in your throat is really telling you (It’s not what you think)
One of the most important things to notice about your partner and the space you share.
How to be a “team player” in your current relationship and what behaviors to avoid.
Why it’s not just you and your partner in the relationship and why you cannot ignore this very important “third person”

And much more!

As a Relationship Alchemist and Speaker Marie-Elizabeth Mali helps high-achieving women cultivate love and connection in their intimate relationships. Drawing on her Master’s in Chinese Medicine and over 20 years of working with clients, she teaches all women how to show up fully and authentically instead of trying to twist themselves to fit in. Marie-Elizabeth’s work has been featured in Thrive Global, SWAAY, and Forbes.

Mentioned in this episode:

Brene Brown

Learn more about Marie-Elizabeth Mali:

Learn more about Michael Roderick:

Nate Cooper: Get Better Digital

Thu, 29 Jul 2021 03:30:50 +0000

As the Managing Partner of Swarm, Nate Cooper has helped everyone from National Geographic to People Magazine boost their digital business. Today he’s revealing how he does it—from reimagining how essential pieces play into the bigger picture to defining what it really takes to create a full customer experience.

Topics include:

Drawing the lines between creative and technical pursuits
The relationship between functionality and beauty (and why you can’t have one without the other)
Why customer experience matters way more than you think
The biggest tech mistakes marketers make
The pitfalls of rushing through projects without testing
What will give your efforts a higher rate of success
Thinking about the impact you want to make vs. what things cost
Asking yourself how much maintenance your digital presence will require (and why it’s important for your business)
Trusting yourself to own your ideas (and make them happen!)
And so much more!

Nate Cooper is an entrepreneur, writer, and consultant in New York City. Nate has been developing websites professionally since 1997. His book Build Your Own Website: A Comic Guide to HTML, CSS and WordPress has been a bestseller in Programming: CSS books on Amazon.com. He runs a boutique product design agency called SWARM. SWARM works closely with their clients as strategic partners to understand their industry’s unique problems and engineer innovative solutions for their projects in web and digital.

Mentioned in this episode:

Malcolm Gladwell

Learn more about Nate Cooper:

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Meghan Lynch: How To Develop A Winning Process

Thu, 22 Jul 2021 03:30:11 +0000

Meghan Lynch is a wiz at getting things done. And as the CEO of Six-Point Creative, she helps second-stage companies clarify their vision, align their teams, and unlock their full potential. Today she’s revealing what it takes to develop a winning formula that both your teams and your clients can benefit from. We also discuss why testing fresh ideas out on yourself will lead to some major insights.

Topics include:

The stronger your process, the more your customers will trust you
Developing internal processes vs. the ones geared for your clients
Why the biggest learning moment for Meghan took place when hiring a team
What it really means to know yourself (and your business)
Why your clients are often on emotional rollercoasters (and what that can teach you about empathy, setting expectations, and strategy)
What it really looks like to be a second-stage company (and why you shouldn’t be so hard on your failures at that stage)
Getting into the humble space
The role (and power) of peer learning when it comes to building relationships
And so much more!

Meghan Lynch founded Six-Point Creative with a mission to help the family-owned and closely-held businesses that have become job creators and change engines in their communities compete with the goliaths. Six-Point Creative provides clients with the experience and expertise to make smarter, faster, better positioning decisions that drive growth.

Mentioned in this episode:

Sara Blakely

Learn more about Meghan Lynch:

sixpointcreative.com

Learn more about Michael Roderick:

Ben Bogen: Making Things Work In Impossible Circumstances

Thu, 15 Jul 2021 03:30:03 +0000

In today’s episode, Broadway performer Ben Bogen reveals the real challenges he had to overcome when the entire industry shut down during the pandemic. Listen in as we unpack how Ben (and other performers) made impossible things happen in more-than-unusual circumstances and discuss the relationship between politics, protests, and the arts.

Topics include:

His own personal journey into the Broadway world
A true inside glimpse into the world of performing arts
What happened to performers in the industry when everything shut down
The true power of live theater
What the pandemic taught him about ingenuity (and what it can teach you too)
Contributing to the greater good in small ways
How (and why) his career began to transform after he took matters into his own hands
Overcoming adversity in the face of a shut-down industry
And so much more!

Ben bogen is a Manhattan based performer having recently made his television debut on the series finale of POSE and is starring in an upcoming indie feature film “Sunday Brunch” coming out later in 2021. Most known for his stage work in Broadway’s FROZEN (Olaf understudy, Duke Weselton understudy) and the Broadway National Tour of JERSEY BOYS (Frankie Valli alternate); Ben tours around the country teaching masterclasses in auditioning, dance, acting, and song performance to kids/teens/adults. Off Broadway/World Premieres: ONLY HUMAN (NY), THE FLAMINGO KID (Hartford Stage), and SOUSATZKA (Toronto). Regional: Pittsburgh CLO, North Carolina Theatre, and Center REP. Ben works with students virtually through Broadway Plus.

Mentioned in this episode:

Andrew Rannells

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Carolyn Kiel: Get Podcasting Today!

Thu, 08 Jul 2021 03:30:53 +0000

Throughout her impressive career in learning and development, Carolyn Kiel has always wanted to create a space where people could share their extraordinary backstories with the world. So she started the Beyond 6 Seconds podcast—a candid show that highlights amazing conversations with a variety of people. In today’s episode, Carolyn reveals how she built her podcast from the ground up and how you can do it too.

Topics include:

Learning a little something new everyday
Diving into the podcasting community for advice
Having conversations with people who have been in your shoes before
Defining what consistency means for you
Building your bookings through referrals (from your inner circle and your audience)
How to book high-profile guests
The importance of continuing your follow-ups (even if you don’t hear back right away)
Finding stories (and people) that excite you
Staying true to yourself when it comes to interviewing people (and making your show yours)
Her process for saying no to guests (and how to make it work for you)
Putting in the work vs. relying on your talent
And so much more!

Carolyn Kiel is a learning design manager at a Fortune 500 company. Prior to working in learning & development, she held roles in change management, risk management, and data governance in the financial services industry. Carolyn also hosts the Beyond 6 Seconds podcast, where she has interviewed more than 120 entrepreneurs, CEOs and media personalities about how they’ve overcome obstacles to build their careers and achieve their goals. Carolyn has a bachelor’s degree in Psychology from Vassar College and a master’s degree in Industrial/Organizational Psychology from Fairleigh Dickinson University.

Mentioned in this episode:

Brandon Stanton

Learn more about Carolyn Kiel:

beyond6seconds.net

Learn more about Michael Roderick:

JD Gershbein: Make LinkedIn Your Playground

Thu, 01 Jul 2021 03:30:08 +0000

For more than fifteen years, Owlish Communications CEO JD Gershbein has made LinkedIn his playground—and boy has he played! Not only has he unlocked everything the platform has to offer, but he also happily shares what he knows with clients so they can use it to its full potential. In today’s episode, JD breaks down the science behind LinkedIn, and explores the intellectual and emotional components of social networking.

Topics include:

How a middle school project inspired the name of his company
The relationship between LinkedIn and neuroscience
The pragmatic vs. the creative
Why generating leads should never be your motivation
Moving away from transactional relationships and into a human-centered approach
Why your network is an untapped goldmine
What you should do when you’re feeling overwhelmed
The art (and importance) of keeping conversations in play
Balancing content creation with cultivating connections
The urgency of content
The importance of bringing people to your best pieces of content
Challenging yourself to keep things fresh, creative, and improvisational every day you post
Why you need to protect your intellectual property
And so much more!

As one of the world’s first independent LinkedIn consultants, JD Gershbein is driving the conversation on personal branding and how businesses can generate growth opportunities through human-centered social networking. He delivers sustainable competitive advantage for professionals and companies looking to leverage their stories, build engaged communities, and effect positive change.

Mentioned in this episode:

Paul McCartney

Learn more about JD Gershbein:

Learn more about Michael Roderick:

Kristin Swanson: Turn Your Somedays Into Todays

Thu, 24 Jun 2021 03:30:46 +0000

Kristin Swanson is on a mission to turn her clients’ someday projects into today’s projects. How does she do it? She teaches them how to take complete charge of managing their emotions as well as how they spend their energy and time. In today’s episode, Kristin is sharing some of her biggest insights with us, including what we can do to overcome some of life’s scariest challenges in order to get big things done.

Topics include:

Listening to your soul whispers
Being done with your own BS
Getting out of “email mode”
Why energy management is more important than time management (and what that means)
Discovering what gives you energy (and going for it!)
Why beating procrastination is all about managing your emotions
Holding yourself accountable
The importance of aligning what you want with everyone’s expectations (and how to do it)
Using technology with intention
Mapping out your ideal calendar (and why it’s more powerful than you think it is)
Why all the answers you’re looking for are within you
And so much more!

Kristin Swanson helps Thought Leaders execute their “someday when” procrastinated projects with ease. As a breast cancer survivor & Co-Active Coaches Institute trained Coach, Kristin has learned the importance of getting out of one’s own way and how to stop waiting until “someday” to make a unique impact. Realizing deeply that “you only live once,” she has gained perspective, tools, and strategies to overcome the illusions fear instills in us.

Mentioned in this episode:

Oprah Winfrey

Learn more about Kristin Swanson:

Learn more about Michael Roderick:

Leisa Peterson: Be More Mindful, Make More Money

Thu, 17 Jun 2021 03:30:12 +0000

As the author of The Mindful Millionaire, Leisa Peterson has uncovered the secret to building a life that’s filled with happiness, peace, and yes, money. And today she’s sharing some of those secrets with us. Tune in as we explore what it means to be mindful when it comes to money, and reveal how it will help you surpass your financial goals.

Topics include:

Discovering what happiness means to you (and using that definition to start making positive changes)
Why you need to explore how your money-making decisions align with your life
Why the only way to find true peace in life is to live it according to your values, especially when it comes to money
Are your actions aligned with what you really want?
People vs. profit
Why patterns of fear and scarcity could be at the heart of your money struggles (and what to do about it)
Why you need to shift your mindset into one of abundance (and how it will have a big impact on every aspect of your life)
Letting go of attachments and obsessions
How to have the pricing conversation
Why kindness always wins
And so much more!

Leisa Peterson, CFP® is a coach, author, business growth strategist and founder of WealthClinic. She helps people elevate their financial consciousness by realizing their true value and creating financial security for themselves. Leisa shows you how to identify where you’re stuck and repeating negative patterns so you can break free of limitation and build wealth by creating a business the fulfills your fullest potential.

Mentioned in this episode:

Oprah Winfrey

Learn more about Leisa Peterson:

wealthclinic.com/vision

Learn more about Michael Roderick:

Ari Galper: Why Trust Is The Key To Revolutionizing Your Sales

Thu, 10 Jun 2021 03:30:49 +0000

A technical snafu during a conference call (and a trip to the dark side) led Ari Galper to the biggest epiphany in his career. Now as the leading authority on trust-based selling, Ari is revolutionizing the world of sales as we know it. In today’s episode, Ari reveals why ditching your sales goals and focusing on trust are the key ingredients to making sales happen.

Topics include:

Removing the pressure from the process
How to develop an entirely new concept from the ground up
The importance of being 100% present
Why you need to exude authenticity and a sense of caring to make it in sales (and how to do it)
Why sales is really all about the beginning and not the close
The concept of trust-based language and what it can do for your sales game
The one question that will help you take your conversations to the next level
How to build genuine trust
Getting off the hope drug
Why sales is like a doctor/patient relationship
Why long sales cycles no longer have to exist (and that means for you)
And so much more!

Ari Galper has been on a mission for the last decade to change the world through trust, starting with the sales and business world. He is the world’s number one authority on trust-based selling and has been featured in CEO Magazine, Forbes, INC Magazine, SkyNews and the Australian Financial Review. His new book Unlock The Sales Game has become an instant bestseller among business owners and entrepreneurs across the globe.

As trust becomes the most important currency in the new economy, the act of selling as a de-humanizing process with endless “chasing”, has been completely re-invented and anchored in the timeless values of integrity and trust – through Trust-Based Selling. In Unlock The Sales Game, Ari describes his revolutionary sales approach based on getting to the truth and why having a mindset of focusing on deep trust, instead of “the sale”—is ironically, 10 times more profitable.

Mentioned in this episode:

Tim Grover

Learn more about Ari Galper:

unlockthegame.com

Learn more about Michael Roderick:

Karen Baines: How To Raise Your Vibrational Energy (And Make Money In the Process)

Thu, 03 Jun 2021 03:30:23 +0000

Karen Baines likes to call herself an interpreter of money and energy. Why? She has the natural ability to help people find the right vibrational energy while boosting their income levels in the process. In today’s episode, she reveals what we can do to align ourselves with the universe to make more money. We also explore how becoming more present with ourselves will lead to some pretty big things in our lives and careers.

Topics include:

Why there is always a next level in your career journey (and how to get there)
Why you can’t compartmentalize energy
Finding your blind spots and getting on the right frequency
Why we’re all here to experience happiness and abundance
Identifying (and navigating) your natural fight or flight responses so you can grow
Being in the moment and acknowledging what you feel
Why vibrational shifts go hand-in-hand with resistance
Working with the law of polarity
Suffering from over-givers syndrome (and what to do about it)
If you put your value into the universe, it will value you right back
The importance of giving from a place of having
And so much more!

Karen Baines is a conscious wealth mentor who has shown hundreds of entrepreneurs how to break through to that illusive next income level, by mastering their own unique wealth creation process.

Mentioned in this episode:

Stephen Fry

Learn more about Karen Baines:

soulwhispers.uk

Learn more about Michael Roderick:

Jürgen Strauss: How To Become a Podcaster

Thu, 27 May 2021 03:30:19 +0000

Today we’re speaking with Jürgen Strauss (Founder and Chief Innovator at Innovabiz) about all-things-podcasting—from booking potential guests to building consistency to getting in the right headspace it to make it all happen. Whether you’re a veteran in the biz or just getting started, this is a conversation you don’t want to miss.

Topics include:

The importance of cultivating a consistency-focused mindset
Overcoming your fears to get your message (and yourself) out there
How you (and your guests) can make the most of your relationship
The importance of having systems (and people) in place when it comes to scheduling, follow-ups, and reminders
Revisiting old material to learn something new
How to reach out to potential guests
How to deepen the relationships between you and your guests
Focusing on quality conversations
How to make the hard calls on who appears on the show (and who doesn’t)
Why you simply need to get over yourself
And so much more!

Jürgen Strauss is a transformational marketing strategist, podcaster and speaker. He’s the founder of Innovabiz – partnering with innovative, exceptional business coaches and consultants to enable them to acquire more leads and more business by reaching their target ideal audience with their message. His vision and philosophy is simple – make your marketing human again and make it about creating your client’s story, leading them on their exceptional journey with you as their guide.

As host of the InnovaBuzz Podcast, Jürgen has held meaningful conversations with hundreds of outstanding entrepreneurs from all around the world gaining insight into what makes them ‘tick’, what ‘lights them up’, why they do what they do and what inspiration and value they can add to the rest of the world.

Mentioned in this episode:

Brian Chesky

Learn more about Jürgen Strauss:

innovabiz.com.au

Learn more about Michael Roderick:

Talor Zamir: Achieve Your Peak Performance

Thu, 20 May 2021 03:30:43 +0000

After suffering from debilitating chronic inflammation, Talor Zamir realized he needed to make a full life change—from what he put into his body to the way he ran his business. Now as the founder of Peak Performance, Talor is on a mission to inspire us all to transform (and prioritize) our health. In today’s episode, he reveals what we can do to take charge of our eating habits and enrich our minds to achieve better health.

Topics include:

Changing your identity (and what that means when it comes to your health)
How hitting his lowest point helped him transform his life and career trajectory
Prioritizing coaching, mastermind groups, and seminars (and other ways to enrich your mind and your network)
Why he’s not active on social media
The power of quiet thinking time
How he manages his relationships
The importance of valuing your own time (and how to do it)
Not being afraid to invest in yourself
Going for long-term results vs. short-term gratification
And so much more!

In 2013, Talor was wracked with intense, inexplicable pain and inflammation that was putting his health, his hope, and his family’s financial future in danger.

He couldn’t type more than a couple sentences without feeling massive pain throughout his arms. Desperate for relief, or even an answer, he turned to multiple medical professionals, both mainstream and alternative, to no avail. He deteriorated to the point where he could no longer use a keyboard, and his anxiety about his ability to support his family escalated to panic.

Talor refused to give up, and with his family’s unwavering encouragement, he eventually came to the all-important realization that INflammation comes from INside of you. He realized that he was going about this all wrong. He was looking for solutions outside himself (pain relief creams, braces, chiropractors, and pain relief devices) but this problem of inflammation was originating from the inside.

This realization was an epiphany, and as he started to change what he put in his body and mind, a new understanding came, and everything began to change.

What began as a crucible he would never wish on his worst enemy became the adventure of a lifetime, a Hero’s Journey, if you will. He returned from his quest, victorious, having been led to the solutions he had all along been seeking.

How he successfully put out the fire of pain and inflammation is why he created Peak Performance. He now has a new quest: to help others transform their health and life in the same way he did. If in 2013 he could have traveled forward in time to see the life he’s living and the person he’s become today, he wouldn’t have believed it.

You can change. You can transform your health and your life in ways you never dreamed possible. It is Talor’s honor and privilege to play a part in supporting you on this journey.

Mentioned in this episode:

Tony Robbins

Learn more about Talor Zamir:

Learn more about Michael Roderick:

Rusty Gaillard: Upgrade Your Life

Thu, 13 May 2021 03:30:50 +0000

Rusty Gaillard ditched his high-profile career at Apple to forge a new path that brought him more happiness and personal (and professional) satisfaction. Now, as a professional coach, he’s showing other people in tech how they can do it too. In today’s episode, Rusty reveals what we can do to upgrade our own paths and take our lives to the next level. We also dispel the myths behind overworking your way to success, and unveil exercises that will help anyone find the courage to seek something new.

Topics include:

Having more meaningful conversations about life (with others and yourself)
Why we don’t compartmentalize as well as we think we do
Figuring out what you really want in life
Building assumptions about life based on different perceptions (and putting a stop to it)
The real truth behind effort vs. grind
Finding work-life balance (without the guilt)
Having the courage to ask yourself the big questions that will transform your life
Why you don’t have to quit your job to find something new
What you’re doing everyday vs. how you’re doing it
Using your imagination in a productive way and asking what’s possible
And so much more!

Rusty Gaillard works at the intersection of high tech & Inner Tech, helping ambitious people achieve their next level of success by upgrading their Inner Technology.

From an engineering degree at Princeton, to his first job at GE under Jack Welch, to a Stanford MBA, to the Worldwide Director of Finance at Apple, Rusty has walked the traditional path of success. Along the way, he learned that traditional success is not the same as being successful in life. Discovering and building a successful life required upgrades to your Inner Tech – the beliefs, thoughts, and habits that create your life experience.

For Rusty, those operating system upgrades came through challenge and opportunity: a voluntary demotion to spend more time at home, a divorce, and leaving his 25-year corporate career to become a coach. Using a repeatable process to upgrade your InnerTech, Rusty now helps others define and achieve holistic success in life, on their terms.

Mentioned in this episode:

Dalai Lama

Learn more about Rusty Gaillard:

Learn more about Michael Roderick:

Jared Kleinert: Build Your Network In No Time Flat

Thu, 06 May 2021 03:30:52 +0000

To say that Jared Kleinert has hit super connector status would be an understatement. In fact, he’s one of the go-to sources on all-things-networking for everyone from Forbes to Time to Entrepreneur. On his second appearance on the podcast, Jared shares some of the insights from his newest book—How To Build a World-Class Network in Record Time—revealing how to get better at networking by building deeper, more meaningful relationships quickly.

Topics include:

How to find the right mentor for the right reasons
Being mentored by content
Going back to relationship-building basics
What not to do when it comes to fostering relationships
Surrounding yourself with the right people
Taking care of your relationships the way you would your finances
The importance of asking for support (no matter how small the ask)
The best ways to manage your network
Connecting with yourself
And so much more!

Jared Kleinert is the founder of Meeting of the Minds (motm.co), as well as a TED speaker, 2x award-winning author, and USA Today’s “Most Connected Millennial”.

As a highly-sought after keynote speaker and consultant on engaging Millennials in the workplace, Jared’s clients range from organizations like Facebook, Samsung, Bacardi, Estee Lauder, IBM, Cornell, Berkeley, AdAge, and the National Speakers Association. His insights on entrepreneurship and networking have been featured in major media such as Forbes, TIME, Harvard Business Review, Fortune, NPR, Entrepreneur, Mashable, Fox Business and more.

His invite-only mastermind community, Meeting of the Minds, curates top entrepreneurs, CEOs, and business owners for quarterly summits in places like Napa Valley, Atlanta, Los Angeles, New York, and Bermuda. Members of this network (typically operating 7-figure businesses with no outside investors) enjoy more predictable revenue, increased profitability, and sustainable growth for their companies in addition to new life-long friendships and long-term business partnerships.

Mentioned in this episode:

Stacey Abrams

Learn more about Jared Kleinert:

Learn more about Michael Roderick:

Lizabeth Wesely-Casella: How To Build Effective (and Happy!) Teams

Thu, 29 Apr 2021 03:30:32 +0000

Lizabeth Wesely-Casella knows a thing or two about teamwork. As the Founder and CEO of L-12 Services, she helps teams of all shapes and sizes overcome problems and learn to speak each other’s language. In today’s episode, Lizabeth reveals the real reasons teams fall apart and what you can to do stop it from happening. We also unveil how to attract high-caliber talent and explore how you can start building environments that promote trust, creativity, and clear expectations.

Topics include:

Learning each other’s short hand
Why leaders need to build better trust with their teams
Does your team really know what’s expected of them?
Taking the time to develop goals, standards, and expectations
Why everyone needs to be heard
Building confidence within your organization (from the top down)
Bringing your true self to your relationships
Why gratitude goes a long way
Why now is the perfect time to test and learn
And so much more!

Lizabeth Wesely-Casella is an internal communications corporate trainer and process improvement specialist. Her firm specializes in internal communications plan design and executive virtual assistance for high impact entrepreneurs and teams.

Mentioned in this episode:

Gina McCarthy

Learn more about Lizabeth Wesely-Casella:

Learn more about Michael Roderick:

Janice Litvin: Take Better Care of Yourself Now

Thu, 22 Apr 2021 03:30:40 +0000

In today’s episode, author and workplace wellness speaker Janice Litvin reveals how we can avoid burnout by taking better care of ourselves and reprograming the way we behave when we feel stressed. We also talk about how we can dig into our pasts to find problematic patterns, and start setting healthy boundaries.

Topics include:

Why wellness is way more than just fitness
How workplaces can be more forward-thinking when it comes to taking care of their employees
Starting with your “rolodex” when it comes to making connections
The importance of asking for referrals
Stop, pause, and then react
What it really means to be a role model as a parent (and in general)
Making your self-care a priority
Finding an accountability buddy (and why it matters)
The concept of stop and audit (and how it will help you change your behavior)
And so much more!

Janice Litvin is on a mission to help leaders and teams banish burnout in their organizations, so their employees can come to work healthy, happy, and ready to work. She does this through her keynotes, workshops, and accountability groups.

Her new book, Banish Burnout Toolkit, takes teams through the journey of untangling their negative behavior patterns to effect real behavior change for life. What makes nice unique is her 20 years’ technology recruiting experience, 10 years’ IT experience, study of psychology, and her experience changing her own behavior.

Mentioned in this episode:

Arianna Huffington

Learn more about Janice Litvin:

Learn more about Michael Roderick:

Tricia Brouk: Amplify Your Voice

Thu, 15 Apr 2021 03:30:11 +0000

Professional dancer, award-wining director, author of The Influential Voice—Tricia Brouk wears too many amazing hats to mention. Her current passion is helping professional speakers amplify their voices and share their stories on the big stage. Today she tells us how she does it. During our conversation, Tricia also reveals how everyone has a voice and important message to share—it all just comes down to expressing it in our own unique ways.

Topics include:

Why organization is key to just about everything
Why consistency is how you earn the trust of audiences
Picking the right words (and title)
Communicating with dignity, respect, and compassion
Contributing to the bigger conversation
The importance of being prepared for criticism
Listen, listen, listen!
How pressure has served Tricia throughout her entire life (and how it can serve you too)
Giving yourself the space and time to get things done
Expressing your voice in more than one way
Setting very clear boundaries when it comes to managing relationships
Spending time with people who will lift you up
Why it’s not about you
And so much more!

Tricia Brouk is an international award-winning director. She has worked in theater, film, and television for three decades. Her work includes the writing of two musicals, both produced in New York City, a one-woman show, and four documentaries, two eligible for Academy of Motion Picture Arts and Sciences nominations. She had an extensive career as a dancer performing all over the world. In addition to her work in the entertainment industry, Tricia applies her expertise to the art of public speaking. Tricia founded The Big Talk Academy where she certifies speakers in the art of public speaking. She was the executive producer of Speakers Who Dare and TEDxLincolnSquare and now The Big Talk Live.

She has shepherded more than fifty speakers onto more than fifteen TEDx stages in under three years. She is currently being featured in a new documentary called Big Stages, which highlights the transformation of her speakers. Tricia’s commitment and devotion to inclusion is a priority as all of her shows, events, and communities are diverse. She curates and hosts the Speaker Salon in NYC, The Big Talk, an award-winning podcast on iTunes and YouTube. She directed and produced The Big Talk Over Dinner: Race and Immigration that premiered at the Be Your Best Self Expo in 2020. She was awarded Top Director of 2019 by the International Association of Top Professional and is relentless about her vision of amplifying voices all over the world. Her book, The Influential Voice: Saying What You Mean For Lasting Legacy was #1 New Release on Amazon in December 2020. Tricia lives in New York City with her husband, Joe Ricci, and their two cats, Lola and Bella. Their building faces the Alvin Ailey Dance Theater where she gets to watch young dancers realize their dreams every single day.

Mentioned in this episode:

Michelle Obama

Learn more about Tricia Brouk:

Learn more about Michael Roderick:

Eli Marcus: Get Motivated!

Thu, 08 Apr 2021 03:30:44 +0000

If any of us want to make major moves in our lives and careers, we’re going to need some serious motivation—and Eli Marcus knows exactly how to get it. And, more importantly, he knows how to keep it going. He has dedicated his life to motivation and self-help, and today he’s sharing some of his secrets. During our conversation, Eli also breaks down what it means to be an extraverted introvert, and reveals how anyone can conquer their shyness.

Topics include:

Wanting something vs. willing to work for it
Redefining what it means to be generous in the digital age (and how it will help you build relationships)
Building communities that anyone can participate in (and being proactive within it)
Establishing a real rapport
Why you should never open with “how can I help you?” (and what to do instead)
What you can do every day to keep your motivation moving
Changing your mindset and focusing your perspective
Dissecting your negative moments to discover what went well instead
Why belief and positivity are more powerful than you think
Not letting fear (or the need for perfection) get in your way
Looking within to find the answers you need
And so much more!

Eli Marcus was born and raised in Queens, NY and now resides between NY and FL with his beautiful wife Elsie of 32 Years. He has a BA Degree in Psychology from Queens College, NY. Eli Marcus is the Executive Director of Davler Media Group, the publishers of New York City’s largest circulation Visitor Magazine, City Guide, where he spent five decades in the NYC hospitality industry, making him the senior most person in the entire industry. He is also one of the organizers of the prestigious Hotel Concierge Choice Awards. He is the Host of The Motivation Show Podcast where he interviews some of the foremost thought leaders of our times. Eli is also the former CEO of The Seminar Center where he produced over 2,800 seminars & events with notables like Michael Jackson, Les Brown, Mark Victor Hansen, Judy Collins, Iyanla Vanzant, Davy Jones & hundreds more!

As a young man, Eli was painfully shy which prevented him from being noticed and going after his dreams. It was psychologically crippling for him where he lacked initiative and held on to his doubts, fears and low self-esteem. He knew he had to do something dramatic if that was ever to change. He went on to read, listen to and devour over 1,000 books and tapes on Self-Help / Motivation which helped him overcome his own challenges and be one of the foremost well-versed individuals on this topic. By studying those that were super successful, Eli realized there was an extroverted introvert that lived inside of him and that he did not have to live with the shyness label that so many callously called him, including himself. Only when he pulled that other hidden side out of himself, did he begin to flourish. The impossible started to turn into the possible. He decided to do the most difficult things that a shy kid could ever dream of and he became the lead Salesman everywhere he went, which depended on him transforming from Painfully Shy to top Sales Guy! Eli Marcus has devoted his life to helping others on the various principles of leading a balanced, healthy, successful, and happy life.

Eli Marcus now travels the world virtually and to live events helping men and women professionally and personally on how to get motivated daily, what pitfalls to avoid and what simple daily habits to follow so they can enjoy the wealth they build for themselves and their families. Eli Marcus shows them how to take the school of hard knocks to help them avoid spending decades in trial-and-error mazes and failures and lead a successful, thriving life without it being at the expense of their health.

Mentioned in this episode:

Dalai Lama

Learn more about Eli Marcus:

Learn more about Michael Roderick:

Todd Cherches: Harnessing The Power of Visual Thinking (from the archives)

Thu, 01 Apr 2021 03:30:04 +0000

In today’s archival episode, author and TEDx speaker Todd Cherches reveals how working for some seriously horrible Hollywood bosses led him to pursue a successful career in leadership development. During our conversation, Todd unpacks why storytelling should be at the heart of everything we do, and explains how visual thinking can make us all better managers and leaders.

Topics include:

The real transformative power of overcoming your fears and pushing yourself into the zone of the unknown
Evolutionary change vs. revolutionary change
Why managing and leading are two different skill sets
How to get others to see your vision
Are visual thinkers born or made?
Why we’re all born storytellers with incredible tales to share
Why you need to be a story listener (and what that really means)
Being the best you you can be
How to reframe challenging tasks and take bigger risks
And so much more!

Todd Cherches is the CEO and cofounder of BigBlueGumball, a NYC-based consulting firm specializing in leadership development, public speaking, and executive coaching. He is also a three-time award-winning Adjunct Professor of leadership in the Human Capital Management master’s program at NYU, and a Lecturer on leadership at Columbia University. Todd is also a TEDx speaker (“The Power of Visual Thinking”), and the author of VisuaLeadership: Leveraging the Power of Visual Thinking in Leadership and in Life.

Mentioned in this episode:

Seth Godin

Learn more about Todd Cherches:

Learn more about Michael Roderick:

Janet Neal: Crafting A Life That Matters

Thu, 25 Mar 2021 03:30:46 +0000

In today’s episode, Next Steps Navigation co-founder Janet Neal reveals why crafting a path that honors who we are and what we believe in will lead to a more powerful, happy, and serene life. Then she shows us how we can start. During our conversation, Janet also unpacks how we can harness an explorer’s mindset when it comes to building relationships.

Topics include:

What it means to define your values
The idea of sunk cost (and what to do about it)
What to do when you’re overwhelmed with choice
Looking for future inspiration in your childhood
The biggest mistakes people make when connecting with people for the first time
Mastering the warm introduction
How to recover from screwups
Ghosting (and why you should never do it)
Why you should always be true to yourself
And so much more!

Janet M. Neal is a “Reformed Superwoman” who has learned how to lead a “should-free,” productive, joyful, and powerful life, and believes all women can do the same. In addition to her job working as a global client rep for 19 years at IBM, she founded IBM NJ’s first work/life balance initiative in 1995. In 2000 she left to follow this passion, addressing corporate work/life balance issues, through her company, Productivity Resource Group. In 2007 she added to her coaching and consulting work by founding “The Professional Women’s Center”, addressing the desire on the part of women to connect and having no facility designed to allow it. She has worked with entrepreneurs at The Institute for Entrepreneurial Leadership (IFEL) and at C3Workplace, and is currently the Founder and Queen Bee at The Superbwoman, Inc., whose mission is to provide women with the resources and opportunities to step into their innate power, for the betterment of all. And in 2020, Janet helped found Next Steps Navigation, a boutique coaching solution to help recent or soon-to-be college graduates get on their right path, taking their next steps into #adulting.

Janet is a corporate trainer and speaker and a Board Member of the NYC Chapter of the National Speaker Association. She is the author of Soul in Control: Reflections of a Reformed Superwoman and The Superbwoman: It’s All About the BE. Janet is a contributor to numerous business publications and hosts a web show called “Superbwoman Sundays at 7.” Ms. Neal holds a BS in Education from Central Michigan University and a MA in Spiritual Psychology from The University of Santa Monica. She holds ACC coaching accreditation, from IPEC coaching. Janet lives in NJ and is the mother of 3 superb young adults and 3 amazing granddaughters.

Mentioned in this episode:

Michelle Obama

Learn more about Janet Neal:

Learn more about Michael Roderick:

Patty Block: How Women Can Harness Their Strengths

Thu, 18 Mar 2021 03:30:27 +0000

As President and Founder of The Block Group, Patty Block is on a mission to help women harness their unique traits and strengths to make big things happen in their lives and careers. Today she shows us how she does it. During our conversation, Patty also unpacks her winning strategies for connecting with the right people, and reveals what everyone forgets to consider when assessing their value.

Topics include:

Turning your relationship building into a strategy
Reconnecting and discovering ways to help each other
Asking for introductions (and possible endorsements)
Creating specific language to help others foster your introductions
How (and why) she went completely virtual before the pandemic
Leveraging your network to find and connect with the right key partners
Why some pricing strategies simply won’t work for women
Why you are so much more than just your deliverables
The importance of trumpeting your own success
And so much more!

In 2006, Patty Block founded The Block Group to empower women who own service companies. As their trusted advisor, she brings a unique perspective, having experienced and solved many of the same complex issues women face, as leaders, as moms, daughters and sisters. 62% of women rely on their businesses for their primary income, yet 88% of these businesses generate less than $100,000 in annual revenue.

Having seen the same struggles time and again, Patty teaches women how to shift their mindset and build their confidence to generate more revenue with less stress. Her life journey–the good and the bad–allows her to course-correct clients by leading and advising with compassion, empathy and quiet resolve. The result is a partnership of unbiased accountability, helping women position their companies–financially, operationally, technologically–for game-changing results.

Patty raised three fantastic kids, all of whom have launched their careers and also work in Patty’s company (she essentially raised her own workforce!) Clients often refer to Patty as their “business therapist” and “secret weapon.” By establishing long-term relationships and serving as a strategic sounding board, clients experience direct benefits to create real and lasting change, turning roadblocks into building blocks.

Mentioned in this episode:

J. K. Rowling

Learn more about Patty Block:

theblockgroup.net

Learn more about Michael Roderick:

Jess Ponce: Just Be You

Thu, 11 Mar 2021 03:30:08 +0000

As an illustrious media coach, Jess Ponce teaches everyone from authors to celebrities how to ace their public speaking. Today he’s revealing some of his best practices. During our conversation, Jess unpacks why effective communication—whether you’re a small business owner or an international superstar—boils down to being your authentic self.

Topics include:

Why communication isn’t about the words you say, but the messages you pull out
Why there are always opportunities to create business
The relationship between human connection and networking
Why focusing on immediate payoffs is a mistake (and what to focus on instead)
Purposeful communication doesn’t mean perfection
Holding your reputation (and everyone else’s) in high esteem
You have to do the hard work yourself
Why you can never make certain guarantees
Determining what makes you unique and (the impression you can leave)
The fine line between being authentic and polished
The true importance of knowing what you stand for and staying informed
Why you need to just do it!
And so much more!

Recognized as a top media coach and branding expert, Jess Ponce III uses laser-focused training to help professionals from all industries and walks of life strengthen their presentation, leadership, and media skills so they can shine when they need it most—in any speaking arena.

As the author of Everyday Celebrity: A Personal Branding Guide from a Hollywood Media Coach and A.W.E.S.O.M.E: Seven Keys to Unlocking the Speaker Within, Jess created “The Art of Authentic Self Promotion,” also known as “The A Factor®.” His expertise in media communications skills stems from his vast experience in the world of entertainment where he produced and developed programming for ABC, Warner Bros., E! Entertainment, Style, TV Guide Network, and MTV.

He is also the creative force behind Media 2×3, a US-based media company that develops individual branding strategies for influencers, media personalities, and subject matter experts. He also consults and advises TV hosts, Fortune 500 executives, creative professionals, brand ambassadors, and TEDx speakers. Corporate clients include Lucasfilm, The Walt Disney Company, HGTV, LinkedIn, The Ritz Carlton, and BNP Paribas.

Jess co-created multiple communication and public speaking programs for adults and youth as a workshop facilitator and keynote for The Awesome Group in Taipei and its affiliates in Hong Kong and Mainland China. In the United States, Jess is a professional speaker based near Hollywood where he helps others find their strengths on leadership presence, brand awareness, crisis communication, and on-camera strategies.

Mentioned in this episode:

Dolly Parton

Learn more about Jess Ponce:

jp3globalmedia.com

Learn more about Michael Roderick:

Andy Lopata: Just Ask!

Thu, 04 Mar 2021 03:30:15 +0000

In his second appearance on Access To Anyone, relationship expert and author Andy Lopata, reveals why asking for help is the only real way to revolutionize our careers. Oh, and he shows us how to do it too. During our conversation, we also take a deep dive into what it really means to get honest with each other (and ourselves) and how this will ultimately deepen our connections and improve our lives.

Topics include:

The biggest insights from his latest book, Just Ask
The three things you can do to change your approach when it comes to asking for help
Why asking for help should never be seen as a weakness
Realizing that the image we present to the world is not necessarily real (and why knowing this will help us relate to people on a different level)
The good, bad, and ugly sides of envy
How to draw people into your successes
Answering honestly at the right time, in the right way, and to the right people
Turning to people who are outside of your bubble
The importance of learning to be vulnerable again (especially when you’ve been burned before)
Why it’s selfish to not ask for help
And so much more!

A specialist in professional relationships and networking for over 20 years, Andy Lopata was called ‘one of Europe’s leading business networking strategists’ by the Financial Times and ‘a true master of networking’ by The Independent and Forbes.com. A very experienced international speaker, Andy is the author of five books, has been quoted in a number of other business books and regularly quoted in the international press.

Andy is a Fellow and a Board Member of the Professional Speaking Association UK & Ireland (PSA) and a Fellow of the Learning and Performance Institute as well as a Master of the Institute for Sales Management. He is also one of just 26 recipients of the PSA’s top honour, the ‘Award of Excellence’.

Mentioned in this episode:

Trevor Noah

Learn more about Andy Lopata:

lopata.co.uk

Learn more about Michael Roderick:

Dr. Jim White: Doing Business With Character And Integrity

Thu, 25 Feb 2021 00:30:36 +0000

Dr. Jim White has built an incredibly diverse career—from salesman and entrepreneur to psychologist and bestselling author. But the one common thread throughout his story is his passion for helping people. In today’s episode, Dr. White breaks down everything you need to know about doing business with trust, integrity, and confidence. He also unveils some killer financial advice that every entrepreneur should take to heart.

Topics include:

Taking the time to share your expertise (on any and every platform)
The importance of reflecting on your mistakes so you can successfully start over
Looking for ways to do things better
Why you need to have honest conversations when your business takes a down turn (with others and with yourself)
Not limiting your power by hiding in victim mode
What it really takes to buy a business
Trusted steps to building trust with another company
Setting specific goals
Creating value for your customers and community
The importance of improving both your skills and your character
And so much more!

Dr. Jim White is Chairman and CEO of Post Harvest Technologies, Inc. and Growers Ice Company, Inc., Founder and CEO of PHT Opportunity Fund LP, and Founder and President of JL White International, LLC. He is the author of several acclaimed books—most recently, Opportunity Investing: How to Revitalize Urban and Rural Communities with Opportunity Funds. He is also author of the bestseller What’s My Purpose? A Journey of Personal and Professional Growth, which has been lauded by such industry leaders as Steven M.R. Covey and Jack Canfield. Dr. White holds a B.S. in civil engineering, an MBA, and a doctorate in psychology and organizational behavior.

Jim is also the founder of the customized yearlong, leadership and management transformation process, The Circle of Success; Jim White’s Classic Movie Series; and The Red Carpet Tour. These innovative events have attracted more than 100,000 participants worldwide, including Fortune 500 CEOs, management teams, entrepreneurs, governments, and trade associations.

Dr. White achieved international recognition as CEO of Blount World Trade Corporation, owner and Managing Director of ACEC Centrifugal Pumps NV, Belgium, and as Vice President and Division Manager of Ingersoll Rand Equipment Corporation. Throughout his career, he has bought, expanded, and sold 23 companies, operating in 44 countries. Jim acquires struggling businesses to revive and develop them into profitable enterprises using his business turnaround strategy. To date, Jim has generated more than $1.8 billion in revenue.

Mentioned in this episode:

Warren Buffett

Learn more about Dr. Jim White:

authorjimwhite.com

Learn more about Michael Roderick:

Audrey Holst: How To Repair Your Perfectionism

Thu, 18 Feb 2021 03:30:49 +0000

Audrey Holst is on a mission to stop our current perceptions of perfectionism from holding us back in our lives and careers. In today’s episode, she reveals how to rewire how we feel about perfection and, ultimately, ourselves. Audrey also breaks down the fascinating connections between perfectionism and our survival instincts, and shares why the most helpful thing you can do for yourself is simply reach out.

Topics include:

What perfectionism really means
Listening to people to figure out what works
Changing our perceptions of weakness and laziness
Getting on board with your own humanity
The perfectionist two-step
You can’t have control over everything (and why that’s a good thing)
Why truly noticing is one of the most impactful things you can do
Why you can never find clear answers in a place of fear (and what you should do instead)
The four Cs of perfectionism
Putting an end to conditional relationships
Honestly laying out your conversations
And so much more!

Audrey Holst helps people reform their perfectionism so they can reclaim their agency and put their full energy into what really matters. Her work uses a combination of mindfulness and neuroscience tools and combines over a decade of experience teaching yoga with deep knowledge of the nervous system and extensive training and work as a Certified Professional Coach through the Institute for Professional Excellence in Coaching (iPEC). Through her Fortitude & Flow® Process, Audrey guides individuals and groups through a holistic experience to shift the way they approach themselves and the things that matter to them – for good.

Mentioned in this episode:

Pema Chödrön

Learn more about Audrey Holst:

fortitudeandflow.com

Learn more about Michael Roderick:

Mostafa Hosseini: Set A Goal, Implement The Plan

Thu, 11 Feb 2021 03:30:32 +0000

As the founder of Persyo, Mostafa Hosseini helps clients craft and implement one-page marketing plans that lead to big results. Today he breaks down his winning formulas for making that happen. He also reveals why leaders with written plans are way more likely to succeed, and talks about the true importance of being proactive in your relationship building.

Topics include:

How he started his market research company from scratch
The real relationship between coaching and success
Why your friends are some of your biggest influences
The pitfalls of straying into different avenues (and what to focus on instead)
Why helping others first should be your motto when it comes to building relationships
Video marketing is super effective (and why you shouldn’t be afraid of it)
Why your focus should be the goal and not the process
Allocating time in your schedule to manage relationships
The true power of the daily to-do list
And so much more!

Mostafa Hosseini is a serial entrepreneur, author, business coach, founder of Persyo Inc., and Creator of Simple Marketing Formula, Viral Coefficient Formula, and Simple Time Management Formula. Mostafa Helps Coaches, Consultants and Experts Develop & Implement Their 1-Page Marketing Plan In 7 Days Or Less.

Mostafa has been coaching and consulting for the past 10 years, helping businesses in various niches and industries grow and scale and become more profitable. He is an avid skier, hiker, reader and he loves to spend time with his family in his free time. Married to Ziba, his Sons’ names are Ali and Sina, and his burning desire is to have Harmony in life.

Mentioned in this episode:

Learn more about Mostafa Hosseini:

persyo.com

Learn more about Michael Roderick:

Justin Breen: Building A Global Network (And Brand)

Thu, 04 Feb 2021 03:30:20 +0000

As the CEO of BrEpic Communications, bestselling author Justin Breen fosters a giant incubator of geniuses all over the world. In today’s episode, he reveals why mindset and network are the two keys to building a global brand. We also talk about the power of harnessing your unique brand of genius and unpack how taking action will create endless opportunities for yourself and your network.

Topics include:

Why action is everything when it comes to outreach
The four things you’ll need to withstand if you really want to become an entrepreneur
His red flag question
Why success has everything to do with mindset (and nothing to do with wealth)
If you create value for other people, they will create value for you
Why getting your brand in front of the right people will bring validity and credibility to your business
What he really values as an entrepreneur
The complementary relationship between direct and indirect people
Why we need to have better conversations about entrepreneurship
The importance of never giving up and sticking to the grind
And so much more!

Justin Breen is CEO of the PR firm BrEpic Communications and author of the No. 1 international best-selling book, Epic Business. Justin is hard-wired to seek out and create viral, thought-provoking stories that the media craves. And he finds the best stories when he networks with visionary entrepreneurs and executives who understand the value of investing in themselves and their businesses.

Justin believes strongly in the power of introductions and creates important relationships through those introductions. He is an extremely active member of Abundance 360, Entrepreneurs’ Organization, Strategic Coach, Secret Knock and ProVisors, and he has an incredible global network of visionaries and exceptional businesses.

Mentioned in this episode:

Learn more about Justin Breen:

LinkedIn
Epic Business

Learn more about Michael Roderick:

Joel Primus: Answering The Call For New Adventures

Thu, 21 Jan 2021 03:30:25 +0000

If there’s one thing that author and Naked founder Joel Primus has learned, it’s that we never have only one hero’s journey. And in today’s episode, he reveals why we should always seize the chance when the universe calls on us for new adventures. During our chat, Joel also gets candid about the ups and downs of starting his underwear business from the ground up, talks about his experience on the hit show Dragon’s Den, and shares the importance of helping others learn from your mistakes.

Topics include:

The true importance of asking questions
The most profound lessons he’s learned from his investors
Discovering other people’s values (and what it means for your business)
What a surprising story about salt taught him about entrepreneurship
Why product marketing is all about value sharing (and not the product itself)
Focusing less on innovation (and more on tweaking)
Insights from his book, Getting Naked: The Bare Necessities of Entrepreneurship & Start-ups
Why businesses sometimes have unhappy endings (and why that’s okay)
Why you’re not entitled to anything but your attitude and effort
And so much more!

Joel Primus is the founder and creative visionary behind Naked (NASDAQ: NAKD). He helped raise over $17m, establishing retail distribution at Holt Renfrew, Nordstrom, Hudson Bay, and Bloomingdales as well as brokered a partnership with 3x NBA Champion Dwyane Wade on an exclusive Wade x Naked Collection.

Naked completed a merger with Australian-based industry powerhouse, Bendon Lingerie exiting in 2018. Recently, Joel co-founded Kosan, a travel clothing company, which launched one of the most successful Kickstarter apparel products of all time – reaching over $1million in sales in 30 days. He was one of the inaugural BC Business top 30 under 30 Entrepreneurs and is also an author and award-winning documentary filmmaker.

Mentioned in this episode:

David Deida

Learn more about Joel Primus:

joelprimus.com

Learn more about Michael Roderick:

Paul Higgins: How To Get (And Harness) A High-Performance Mindset

Thu, 14 Jan 2021 03:30:23 +0000

In today’s episode, author and business mentor Paul Higgins reveals how harnessing a high-performance mindset will help you innovate your business (and how to do it). During our conversation, Paul also opens up about the struggles with his kidney condition and how this played a transformative role in his career trajectory.

Topics include:

The biggest insights Paul learned during his sales tenure at Coca Cola
Being on the lookout for bourgeoning trends (and finding opportunities to leverage them)
Looking for answers in outside industries
Leaving a structured world to build a new one (and how to do it)
The one thing that’s stopping your business growth
What it really takes to transform your sales game
The true importance of testing and experimentation
Be curious!
And so much more!

Paul Higgins is a Business Mentor, podcaster, and published author who helps Coaches & Consultants to Build Online Businesses to Fund Lifestyles. He has 26 years of experience in Sales & Marketing, finishing up an 18-year gig at The Coca-Cola Company leading the Marketing strategy for a $700m+ Business Unit. In 2011 he left to manage his inherited kidney condition. He has founded and sold two businesses and had a successful transplant from his best mate in February 2019.

With his newfound energy, he loves to mentor, spend time with my teenage children, and play golf. He has a book called Build Live Give, and 100% of the proceeds go to the Purple House.

Mentioned in this episode:

Sir David Attenborough

Learn more about Paul Higgins:

paulhigginsmentoring.com

Learn more about Michael Roderick:

Michael F. Schein: Get Hype

Thu, 07 Jan 2021 03:30:53 +0000

What do cult leaders, propagandists, and hip-hop artists all have in common? Hype. Oh, and they’re also some of Michael F. Schein’s favorite topics. Yes, my former co-host Michael is back to break down all things hype—including how we can all harness its power in positive and meaningful ways. During our conversation, he also reveals some of the most fascinating (and surprising) insights from his new book, The Hype Handbook.

Topics include:

Why sometimes hype is all you’ve got (and making it work for you)
Picking a fight with ideas vs. picking a fight with people
The art of piggybacking
How to ethically apply hype methods and principles
Why building a following has many moving parts (and why most of it takes place behind the scenes)
The connections between hype and relationship building
Connecting with people on a truly human level
Why being helpful out of the goodness of your heart will help build a more meaningful network
The dangers of using hype for the wrong reasons
The real importance of participating in self-regulating practices
And much more!

Michael F. Schein is a writer, speaker, business owner, and hype artist. He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, January 12, 2021).

His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China.

As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.

He has also recently begun practice the martial art Wing Chun, giving him yet another similarity with Robert Downey, Jr.

Mentioned in this episode:

Stephen King

Learn more about Michael F. Schein:

Learn more about Michael Roderick:

Charles Muhlbauer: Why The Key To Sales is Being Yourself (out of the archives)

Thu, 31 Dec 2020 03:30:06 +0000

In today’s episode, I’m again reaching into the archives to revisit my conversation with SalesShare founder Charles Muhlbauer. Tune in as Charles decodes his biggest breakthroughs (and failures) in the world of sales. We also reveal why finding your voice and being yourself is the true key to mastering an authentic and successful sales career.

Topics include:

How he moved from an accountant so a sales guru
Why there’s nowhere to hide in sales
Why knowing where you’re going will help you be more present
Why you should never go into anything with an agenda
The ins and outs of his coaching business
Why even top players still have things to learn (and why that’s okay)
The real power of offering insight to other people
And so much more!

After practicing as a CPA for 10 years, working at KPMG, Morgan Stanley and Deloitte, Charles Muhlbauer felt his ‘passion compass’ pointing elsewhere, namely to a career in sales. It took him longer than others to figure out his passion, including the courage to go after it, yet he has not looked back. After 5+ years of sales experience in the tech industry, successfully selling into the largest financial institutions in the world, Charles felt compelled to share his best practices with early stage companies, ensuring they can close more deals quickly and efficiently.

Mentioned in this episode:

Learn more about Charles Muhlbauer:

Learn more about Michael Roderick:

Lauren Goldstein: How To Diagnose Your Business (out of the archives)

Thu, 24 Dec 2020 03:30:36 +0000

In today’s archival episode, Golden Key Partnership Founder and CEO Lauren Goldstein reveals how she moved from diagnosing patients to diagnosing businesses. She also breaks down the top pain points most business owners face today, shows us how to sell to CEOs, and unpacks how to take control of our own identities.

Topics include:

The importance of going with your gut
Asking what version of yourself you really want to be
Consulting myths
Why your business will only grow when you are ready to grow
Surrounding yourself with people who will help you see the big picture
Building momentum by doing one thing every day that will move you forward
Why you should focus on what’s possible instead of what can go wrong
Moving from business operator to business owner
Changing your relationship with time
The best piece of advice she’s ever received
And much more!

Fondly known by her clients as the business doctor, Lauren Goldstein, Founder and CEO of boutique strategy consulting firm Golden Key Partnership, has been helping businesses scale more strategically for close to 10 years. Her superpower is simply and effectively diagnosing what is keeping a business stuck at status quo and then helping them strategically prioritize to bust through those bottlenecks and create traction to move businesses from stagnation to successful scaling.

Mentioned in this episode:

Learn more about Lauren Goldstein:

goldenkeypartnership.com

Learn more about Michael Roderick:

Shalom Klein: What It Takes To Build A Community

Thu, 17 Dec 2020 03:30:56 +0000

In today’s episode, radio host and prominent community activist Shalom Klein breaks down everything you need to know about building (and organizing) a thriving community. During our conversation, Shalom also reveals why you should learn something from everyone you interact with, and unpacks why leading with honesty will leave people feeling truly inspired.

Topics include:

Taking the time to think about the logistics behind your events (big or small)
Following your opportunities
Working smarter (not harder) when it comes to organizing a growing network
Why you need to block out time to do your scheduling
Why vulnerability creates deeper connections
Relationship acquisition vs. retention
Why LinkedIn should be your best friend
The true power of reconnecting with people
Why you need to be both strategic and humble
And much more!

Shalom (Scott) Klein is a well-regarded community activist and entrepreneur. Scott is a published author who hosts the popular Get Down to Business radio show in Chicago and serves as an Officer in the US Army Reserves (Military Police), as well as the Chairman of the Village of Skokie Economic Development Commission.

Shalom is a doctoral candidate and holds a Master’s Degree in non-profit management. He is an active leader for the Employer Support of the Guard and Reserve (ESGR).

Mentioned in this episode:

Learn more about Shalom Klein:

shalomklein.com

Learn more about Michael Roderick:

John DeMato: The Art of Persuasive Visual Storytelling (And Why It Matters)

Thu, 10 Dec 2020 03:30:07 +0000

After an intense moment in his life, John DeMato decided to switch gears completely and pursue his dreams of becoming a photographer. Today John is not only a master behind the lens, he’s also the wizard behind the art of persuasive visual storytelling. In today’s episode, he reveals why building visual connections between you and your audience is the key to telling a meaningful story and growing a business.

Topics include:

How the needs of one client helped him discover his niche
A deeper view into the art of persuasive visual storytelling
The relationship between photography and trust
Why video and photography are a power team (and how they can improve your business)
The biggest mistakes people make when posting photos on social (and what to do instead)
Are you the same person in your older photos? (And what the answer has to do with your credibility)
Getting comfortable in front of the camera
What you really need to ask yourself before working with a photographer
The real role the photographer plays in your projects
Why you shouldn’t be afraid to be yourself
How good-old-fashioned email helps with relationship building
And much more!

John DeMato is a branded lifestyle portrait + virtual photographer who serves speakers, trainers, consultants and other expert business owners to create an emotional connection with their audiences through persuasive visual storytelling.

Mentioned in this episode:

Joe Rogan

Learn more about John DeMato:

johndemato.com

Learn more about Michael Roderick:

Andréa Marcucci: What Do You Find Fulfilling?

Thu, 03 Dec 2020 03:30:44 +0000

When the universe speaks, Andréa Marcucci listens. And in doing so, she found everything she needed to change her life and career trajectory. And now as a transformational life coach, Andréa is helping others do the same. Today she reveals how she does it. We also talk about her new hit podcast—What Do You Believe?—and explore why the key to having a happy and successful career comes down to finding what’s truly fulfilling to you.

Topics include:

Really asking yourself what do you want?
Why being your true self will give you more to offer
Finding the balance between wanting security and pursuing personal fulfillment
Using your superpowers in new and unique ways
Maintaining relationships while shifting businesses
The pitfalls of categorizing your connections
The true power of collaboration
Her methods for keeping her network super organized
The importance of sending positivity with your correspondence
Having the courage to ask deep questions
How she curates her podcast guests
The art of saying no
The true importance of kindness and gratitude
And much more!

Andréa Marcucci’s life experiences as an advertising executive, film agent, entrepreneur and transformational coach have led her to who she is today. Andréa uses her intuition and empathy to navigate the intricate and personal stories of those she speaks with on her podcast What Do You Believe? Andréa’s passion is to share stories that move, inspire and activate her listeners.

Mentioned in this episode:

Oprah Winfrey

Learn more about Andréa Marcucci:

whatdoyoubelieve.media

Learn more about Michael Roderick:

Ian Garlic: Going For The Three-Point Shots When It Comes To Your Marketing (from the archives)

Thu, 26 Nov 2020 03:30:45 +0000

In today’s archival episode, I’m taking a look back at my conversation with Ian Garlic – host of The Garlic Marketing Show and CEO and Founder of AuthenticWEB Video Marketing Agency. Listen is as we chat about the shifting environment of video marketing, relationship building in the age of social media, and how to harness the power of video in your efforts.

Topics include:

Ian’s journey through the bursting of two industry bubbles (and the lessons he learned from each)
The beginning of Ian’s business and the process he went through to build his customer base (as well as the most important lesson he learned)
The truth about “unicorn” status and what most people forget about it
Why focusing on fast lead generation is causing so many problems (and what you need to be focusing on instead)
“Being Prometheus” and what it can do for your business
How Ian works with his clients
The most important thing you should know when deciding who to work with
A different model for doing videos that focuses on your clients words (not just yours)
And much more!

Ian Garlic is a storyteller, and his primary vehicle for story is video. His company, authenticWEB, is a digital marketing agency that specializes in Video Marketing, SEO, and Website Design. With his company he has produced hundreds of videos for a variety of professionals, including videos that convert and rank exceptionally well on Google and YouTube. Prior to founding authenticWEB, Ian worked in New York City as an Internet Marketing Consultant for Thompson Reuters, the world’s largest information company. Ian believes there is nothing better than getting a call from clients that say, “That worked so well! What’s next?”

Mentioned in this episode:

Learn more about Ian Garlic:

Learn more about Michael Roderick:

Helen Tremethick: How To Craft Your Own Brand Voice

Thu, 19 Nov 2020 03:30:51 +0000

As a branding strategist, Helen Tremethick thrives on helping people find and grow a personal voice that resonates with audiences of all sizes. And today she tells us what it really takes to make that happen. During our chat, we also talk about the important role experimentation—and failure—plays in growing your business.

Topics include:

Our businesses evolve just like we do (and what you should do about it)
Why working with others is key to achieving bigger goals
How she defined her own voice (and built her business around it)
Why you’re probably using templates wrong (and how to use them instead)
The importance of connecting with complementary service providers
Why you never want to sound cookie-cutter
Genuine outreach vs. procrastination projects
How to say no
And so much more!

Helen Tremethick is a brand voice strategist & business coach who helps entrepreneurs find the courage, confidence, and clarity they need to show up, grow, and scale their businesses. Over the last decade, she’s helped hundreds of businesses find the words and strategy they need to get the clients they want. Helen works out of an old farmhouse in the middle of the Ontario countryside, which means if you ever hop on a coaching call with her, you might hear roosters.

Mentioned in this episode:

Jacinda Ardern

Learn more about Helen Tremethick:

helentremethick.com

Learn more about Michael Roderick:

Janice Lintz: Become The Champion Of Your Cause

Thu, 12 Nov 2020 03:30:01 +0000

In today’s episode, CEO and overall powerhouse Janice Lintz reveals how she became an influential advocate for people with hearing loss and explains how you too can go to battle (and win!) for the causes that matter most to you. During our conversation, we also discuss the importance of tearing down old processes and unpack why coming at issues from multiple angles will lead to big moves.

Topics include:

How her daughter’s hearing loss spearheaded her cause (and career)
Why doing the same old things will only lead to same old results
Drilling down the real problem so you can create solutions
Why having an inquisitive nature will get you in front of the right people
Tapping into your hidden networks (by letting people know what you’re looking for)
Her process for managing relationships
Why making people a little nervous can be a good thing
Why chronicling information is way more important (and effective) than you think
Why you really need to follow through
And so much more!

Janice S. Lintz is an accomplished consultant/advocate across the hearing access, advocacy and related political spectrum. She is the CEO of Hearing Access & Innovations, which is the only company dedicated to helping the world’s businesses, cultural and entertainment institutions, government agencies, and mass transit organizations improve their accessibility for people with hearing loss. She is also a travel/consumer education writer. She has traveled to 194 countries, territories and unrecognized nations.

Mentioned in this episode:

Oprah Winfrey

Learn more about Janice Lintz:

Learn more about Michael Roderick:

Sarah K Peck: When Parenting Meets Entrepreneurship

Thu, 05 Nov 2020 03:30:53 +0000

As the founder of Startup Parent, Sarah K Peck knows a thing or two about navigating the conflicting worlds of parenting and entrepreneurship. In today’s episode, she reveals why (and how) she wants to spearhead change for working parents. We also talk about the pitfalls of prescriptive parenting, how she started her successful podcast and business, and why society needs to start integrating parenting and caretaking into its infrastructure.

Topics include:

Why you’ll never know the outcome of your creative work (and why that’s a good thing)
Giving yourself permission to trust the creative process
Why all you have to do is be a good enough parent
Surprising facts about working mothers you never knew (and what they mean for businesses)
The importance of really researching the market you serve
Building a community (and safe space) at The Wise Women’s Council
Why we need to better integrate kids into society
Stopping the discrimination against working mothers
The importance of amplifying voices
And so much more!

Sarah K Peck is the founder and CEO of Startup Parent and the host of The Startup Parent Podcast, an award-winning podcast featuring women in entrepreneurship, business, and parenting. She runs The Wise Women’s Council, a year-long membership program for women to come together and be honest and brave together while navigating the challenges of working and parenting.

She’s worked previously at Y-Combinator backed startups, and as a writing and communications consultant. Sarah is also a 20-time NCAA All-American swimmer and has successfully swum the Escape from Alcatraz nine separate times, once doing the swim totally naked as way to raise $33k for charity: water. Her writing and work has been featured on Forbes, Inc, Fast Company, The New York Times, Harvard Business Review, and more. She lives in New York City with her family.

Mentioned in this episode:

Serena Williams

Learn more about Sarah K Peck:

Learn more about Michael Roderick:

Lisa Kuzman: It’s Time To Talk About Trauma

Thu, 29 Oct 2020 03:30:24 +0000

As a social worker turned full-time coach, Lisa Kuzman is on a mission to revolutionize how the coaching industry addresses trauma while keeping clients safe. Today she tells us how she does it. We also talk about why (and how) everyone has the ability to become a successful person while overcoming challenges and facing trauma head on.

Topics include:

Why there are no guarantees in coaching (and why that’s a good thing)
Coaches have trauma too (and what they can do to build self-awareness around it)
The true impact of being honest and accepting your humanity
The trust factor
The relationship between personal development and sales (including what and what not to do)
Systems of oppression (and the roles they play in personal development)
Building relationships vs. striving for outcomes
Why being your true self will lead to more genuine relationships (and build trust in the process)
Why you have to play the long game when it comes to cultivating connections
The best piece of advice Lisa ever received
And so much more!

Need more bandwidth in reserve so you can unabashedly embrace each new level of success, turn those curveballs into home runs, AND stay grounded in what matters most? Yes? Then Lisa Kuzman is your go-to gal!

Through her mastermind for one philosophy, Lisa helps mission-driven entrepreneurs and women of influence learn how to become their own Jedi master. Lisa is notorious for helping clients do the impossible, like helping one woman hire and train 4 new staff, grow her business by 40%, take 3 months of paid maternity leave, and set aside 10k for a once in a lifetime trip to Africa all before her twins first birthday. Investing in working with Lisa guarantees you will forever trust that you can gracefully handle whatever comes next.

When she’s not doing deep dive one-on-one work with her clients, steaming it up on her podcast Serving it HOT, showing up as a regular guest expert on the KELOL and Living TV show, or providing trauma-sensitive education and supervision to coaches, you can find her walking her golden retriever affectionately known as KotieBits while listening to Audible books, drinking local craft beer with her lovely husband or learning how to “shred the gnar” on the ski slopes.

Mentioned in this episode:

Elizabeth Gilbert

Learn more about Lisa Kuzman:

lisakuzman.com

Learn more about Michael Roderick:

Deborah Gilboa: Getting Your Name Into The Right Media

Thu, 22 Oct 2020 03:30:21 +0000

She’s back! Dr. Deborah Gilboa—aka Dr. G—returns to the podcast to share even more insights on all things resilience. She also breaks down everything you need to know about putting your name out into the media ether and meeting the right press partners.

Topics include:

Really asking yourself why you want to pursue certain types of media
Why there is such a thing as bad press
The best ways to use media that are meaningful to you
The benefits of helpareporter.com (and how to use it)
The importance of having the right outreach opener (and what that looks like)
How to trim your correspondence (and why that matters)
The power of hyperlocal marketing
Behaviors vs. feelings (and how to manage them in the workplace)
Why true resilience takes three fundamental skills (and what they are)
Breaking down the stigmas surrounding shame and mental distress
And so much more!

Resilience expert, Deborah Gilboa, MD, aka “Dr. G” works with families, organizations, and businesses to identify the mindset and strategies to turn stress to an advantage. Renowned for her contagious humor, Dr. G works with groups across multiple generations, to rewire their attitudes and beliefs, and create resilience through personal accountability and a completely different approach to adversity. She is a leading media personality seen regularly on TODAY, Good Morning America and The Doctors. She is also featured frequently in the Washington Post, The New Times, Huffington Post, and countless other digital and print outlets. Dr. G is board certified attending family physician and is fluent in American Sign Language. She lives in Pittsburgh with her four boys.

Mentioned in this episode:

helpareporter.com

Learn more about Deborah Gilboa:

askdoctorg.com

Learn more about Michael Roderick:

Kelsey Reidl: What You Really Need To Know About Online Marketing

Thu, 15 Oct 2020 03:30:12 +0000

When Kelsey Reidl decided to start her own nutrition and wellness business, she found herself turned off by the “sleazy” tactics taught in popular marketing programs. So she took matters into her own hands—developing a winning marketing strategy and forging an impressive career as an online business and marketing coach. Today she’s sharing some of her biggest insights with us. Listen in as she breaks down some of the biggest misconceptions about online marketing, and reveals what we can do to strengthen our strategies.

Topics include:

Why the least sexy strategies are the ones that work best
Always telling the truth when it comes to strategy
The art of fascination (and how it will help you grow your business)
Making everything you do about your clients (and not yourself)
The true importance of being charismatic (and being your own spokesperson)
Showing value vs. talking about value
Why you don’t need to have a large audience on social media to have a successful business (and what to do instead)
The more you connect with yourself, the better your business will be
Why the programs you join have to be aligned with you
And so much more!

Kelsey Reidl is the founder of The Visionary Method, which is a weekly business coaching experience for aspiring & early-stage entrepreneurs who are ready to take their business from idea to full-time income, using a mix of innovative & time-honored growth strategies.

Her refreshing “No B.S.” approach to business & marketing has allowed her to work with 1000’s of individuals who want to; uncover their unique brilliance, sell services that stand out from the competition, and to reach a global audience so that they can do more of what they love, without sacrificing their sanity.

Kelsey also hosts a Top Podcast on the Canadian Entrepreneurship Charts called Visionary Life. In each episode, she chats with visionary entrepreneurs and creative thought leaders about the early challenges of starting their businesses, what works (and what doesn’t) when it comes to marketing, as well as the realness of what it takes to build a business and a life filled with joy, success and limitless potential.

Kelsey lives in Toronto with her husband and rescue pup, Abby. She loves to explore the world in search of the best coffee shops, the most stunning nature, and the wildest experiences.

Mentioned in this episode:

Rich Roll

Learn more about Kelsey Reidl:

kelseyreidl.com

Learn more about Michael Roderick:

Vikram Rajan: Harnessing The Power of Video

Thu, 08 Oct 2020 03:30:17 +0000

As the co-founder of Videosocials, Vikram Rajan takes the grunt work out of video blogging so you can have more time to grow your business, deepen your relationships, and expand your community. Today he tells us how he does it. During our conversation, we also take a deep dive into why video is an essential ingredient to a successful business.

Topics include:

The real relationship between social media and video
Why videos are a way to truly connect people
Why social media platforms are prioritizing video (and why you should too)
Making video a part of your schedule (the easy way)
The real importance of developing a content library
How social media makes it harder for you to find content
A deeper look into Videosocials’ tech
Bridging the gap between social media platforms and sites that archive content
And so much more!

Vikram Rajan is the co-founder of Videosocials, a community where over 115 lawyers, accountants & consultants are video blogging “together, fun & done!” using the social media automation. Vik is a frequent presenter at Bar Associations, CPA Societies, and other professional organizations.

Mentioned in this episode:

Ivan Misner

Learn more about Vikram Rajan:

videosocials.net

Learn more about Michael Roderick:

Sharon Holand Gelfand: How To Take Charge of Your Health

Thu, 01 Oct 2020 03:30:27 +0000

When Sharon Holand Gelfand watched her son struggle with illness, she knew she had to take action. Now an accomplished nutritionist and author, Sharon helps her clients get better connected to their health and take charge of their lives. And today she’s helping us do the same. Listen in as she reveals more of her personal story, unpacks her winning GUT Method, and talks about the true importance of taking care of your gut.

Topics include:

How she started her business from the ground up
Defining your value (and what your time is worth)
Listening to your intuition (so you don’t spread yourself too thin)
Getting someone to support you in the entrepreneurial process
Getting back to basics and exploring your core concepts
Being able to see all your symptoms
Taking a deeper look into your habits (and changing them)
Why your mindset can be your biggest health mistake
Being wary of quick fixes
Why will power doesn’t actually matter when it comes to your health
And so much more!

Sharon Holand Gelfand is a holistic, functional and lifestyle nutritionist who helps get you in the driver’s seat of your health. She empowers busy, health-minded professional women over 40 with simple and effective home testing, giving them renewed energy, lowered stress, and control over their food and their lives. With something as simple as a snip of your hair, she can help you learn more about your body and your health without having to leave your home.

Mentioned in this episode:

Oprah Winfrey

Learn more about Sharon Holand Gelfand:

sharonholand.com

Learn more about Michael Roderick:

Susie Carder: Make More Money Now

Wed, 23 Sep 2020 03:30:26 +0000

Author and profit coach Susie Carder knows all the right money-making moves—and today she’s imparting some of that wisdom to us. During our chat, Susie reveals how creating rogue spreadsheets helped her develop her winning method and explains why your net-worth will only go as far as your self-worth.

Topics include:

Why everyone deserves to make money (and not have to suffer for it!)
Why true financial success is all about being a solid technician
Everyone won’t work like you do (and why that matters)
Helping ordinary people achieve extraordinary results
The importance of building (and teaching) systems that actually work
What you really need to do to tap into the money you want and need
Staying true to your value system (and defining one for yourself)
Learning how to weather new storms (and accept every responsibility within your business)
Why there is no such thing as security
And so much more!

Susie Carder started out as a low paid hairdresser trying to support her two little girls. But working for someone else became a challenge (to say the least), so she decided to do whatever it took to create her own business. After much blood, sweat, and tears (mixed with cheap mascara) she went on to create, not one, but two $10 Million companies.

Her core genius is the ability to simplify complicated issues by creating simple proven systems that are guaranteed to create dramatic growth for any company. She has helped over 100,000 entrepreneurs increase their revenues by more than 3000% and worked with top business moguls including John Assaraf, Lisa Nichols, Steve Harvey, Doug Carter, and Paul Mitchell.

Her newest book (number 10) Power Your Profit is a bulletproof start-to-finish plan for taking your business from startup mode to the multi-million-dollar mark.

Mentioned in this episode:

Marcus Buckingham

Learn more about Susie Carder:

Learn more about Michael Roderick:

Dan King & Leeza McKeown: Making Strategy More Human (And Why It Matters)

Wed, 16 Sep 2020 03:30:45 +0000

As the co-founders of Fireside Strategic, Dan King and Leeza McKeown joined forces to bring humanity and warmth back into the world of strategy. In today’s episode, they’re giving us an insider’s glimpse into their business, unpacking the true importance of embracing (and celebrating) human-centered leadership, and revealing why being your authentic self will help you make deeper and more meaningful connections.

Topics include:

Why you need to stop talking at people
The calendar trick for picking your clients
What it means to slow down to speed up (and how it can help you make connections and sales)
The real definition of leadership
How you show up and influence people in the world
Why leadership doesn’t need to be polished or forceful
Why company culture and energy matter
The best outreach practices
The importance of bringing people deeper into your world (and having patience) before you sell anything
The pitfalls of rigid structures
And so much more!

Dan King is a tennis and meditation-loving lawyer turned executive coach. As a legal advisor to one of the Sharks on the Shark Tank TV show, he realized he was far more interested in people’s leadership and human challenges than their legal challenges. After building and selling a career transition company, he started Fireside Strategic with Leeza McKeown. Fireside is dedicated to helping companies determine their post-COVID strategy and aligning their people behind that new strategy.

Leeza McKeown is a human-centric management consultant. Aside from leading 50+ projects around the world in M&A analytics, growth strategy, and operational optimization, she loves to dance, travel, and hike with her fluffy rescue pup and high-school-sweetheart-turned-husband. Amid a brilliant friendship with executive coach, Dan King, they realized the power of combining best-in-class consulting and coaching to help businesses achieve exceptional results. The result was Fireside Strategic, which today grows companies – and their leaders – through human-centered strategy and alignment.

Mentioned in this episode:

Learn more about Dan King and Leeza McKeown:

firesidestrategic.com

Learn more about Michael Roderick:

Dr. Ruth Gotian: How To Go From Average To High-Achieving

Wed, 09 Sep 2020 03:30:21 +0000

Dr. Ruth Gotian has built an illustrious career helping high achievers find even bigger success. Today she’s spilling her secrets. During our conversation, she breaks down the top four things it really takes to achieve your goals, and reveals the true importance of opening up to fresh perspectives.

Topics include:

How to go from average to A+
Why success is all about having a strong foundation
Focusing your attention on the how and not the if
Discovering what is really motivating you (and lighting that spark again)
Craving new ways to approach challenges
Why the most successful people are mentors
Not letting your ego get in your own way
Why only weak leaders are threatened by younger generations
Teaching is learning twice (and what that means)
Why it’s okay to say I don’t know
Why figuring out which learning style works for you is critical (and how to do it)
And so much more!

Dr. Ruth Gotian is the Chief Learning Officer and Assistant Professor of Education in Anesthesiology and former Assistant Dean of Mentoring and Executive Director of the Mentoring Academy at Weill Cornell Medicine. She has been hailed by the journal Nature and Columbia University as an expert in mentoring and leadership development and is currently a contributor to Forbes and Psychology Today where she writes about ‘optimizing success’. She also has a weekly show by the same name where she gathers high achievers to talk about their journey to success.

During her extensive career, she has personally coached and mentored thousands of people ranging from undergraduates to faculty members. As Assistant Dean for Mentoring, she oversaw the success of nearly 1,800 faculty members at Weill Cornell Medicine. Currently, she researches the most successful people of our generation, including Nobel laureates, astronauts, CEOs and Olympians, in order to learn about their habits and practices so that we may optimize our own success.

Dr. Gotian received her B.S. and M.S. in Business Management from the University at Stony Brook in New York and certificates in Executive Leadership and Managing for Execution from Cornell University. She earned her doctorate at Teachers College Columbia University where she studied Adult Learning and Leadership and focused her research on optimizing success.

Dr. Gotian publishes in both medical education and lay journals on topics ranging from networking, mentoring, leadership development and optimizing success and has given talks on the topic all over the globe. She regularly publishes in such journals as Nature, Scientific American, Academic Medicine, Forbes and Harvard Business Review. She is the co-editor of a book on medical education, won numerous mentoring awards and is currently working on a book on the 35 best places to find a mentor.

Mentioned in this episode:

Oprah Winfrey

Learn more about Dr. Ruth Gotian:

ruthgotian.com

Learn more about Michael Roderick:

Todd Cherches: Harnessing The Power of Visual Thinking

Wed, 02 Sep 2020 03:30:28 +0000

In today’s episode, author and TEDx speaker Todd Cherches reveals how working for some seriously horrible Hollywood bosses led him to pursue a successful career in leadership development. During our conversation, Todd unpacks why storytelling should be at the heart of everything we do, and explains how visual thinking can make us all better managers and leaders.

Topics include:

The real transformative power of overcoming your fears and pushing yourself into the zone of the unknown
Evolutionary change vs. revolutionary change
Why managing and leading are two different skill sets
How to get others to see your vision
Are visual thinkers born or made?
Why we’re all born storytellers with incredible tales to share
Why you need to be a story listener (and what that really means)
Being the best you you can be
How to reframe challenging tasks and take bigger risks
And so much more!

Mentioned in this episode:

Seth Godin

Learn more about Todd Cherches:

Learn more about Michael Roderick:

Dov Gordon: How To Become An Under-The-Radar Leader In Your Industry

Wed, 26 Aug 2020 03:30:41 +0000

Today marks Dov Gordon’s second appearance on Access To Anyone, and boy did he bring some major insights into the world of networking. Listen in as he breaks down everything you need to know about alchemy networks —which is definitely as cool as it sounds—and reveals why everything and anything is possible when you build the right relationships.

Topics include:

Why forming your own network is creating a golden platform
The pitfalls of diminishing the value of your expertise
You’re always at the center of your relationships (and what that really means)
Why we all have more opportunities than we realize
How to build relationships to scale
Why you should never discount the work you’ve been doing all along
The two best ways to really get people’s attention
How to move from informal gatherings to paid experiences
The true importance of curating connections
And so much more!

Dov Gordon helps consultants get ideal clients by becoming “under-the-radar” leaders in their industry. You can find him at ProfitableRelationships.com.

Mentioned in this episode:

Donald Trump

Learn more about Dov Gordon:

profitablerelationships.com/roderick

Learn more about Michael Roderick:

Beth Granger: How To Become A LinkedIn Pro

Wed, 19 Aug 2020 03:30:29 +0000

Beth Granger helps people grow their businesses and expand their brands by harnessing the power of LinkedIn. Today she’s spilling her secrets. During our conversation, Beth breaks down her best practices for engaging with people on the platform, talks about the dos and don’ts of self-promotion, and shows us how we can get into the LinkedIn content game.

Topics include:

Why there are no shortcuts in relationships (even digital ones)
Best practices for cold outreach and connecting
Scheduling posts vs. posting them organically
How the platform has evolved
Why you shouldn’t automate your behavior on LinkedIn
Using the appropriate tags
Why becoming an influencer may not be the best goal
Why it’s important to share knowledge to create engagement
And so much more!

Beth Granger is a trainer, consultant, speaker, moderator, emcee, and certified virtual speaker.

She loves helping people who are not comfortable with technology to embrace its power. She works with organizations and individuals who want to grow their business, fill their sales pipeline, and build their professional brand using LinkedIn.

Beth helps produce and facilitate engaging and interactive online networking events for American Business Associates and is a host of LinkedIn Local, a series of events designed to let attendees “meet the people behind the profiles.” Every week, Beth broadcasts on LinkedIn Live to introduce interesting people to her broader network through ½ hour conversations.

Mentioned in this episode:

Stephen King

Learn more about Beth Granger:

Learn more about Michael Roderick:

Robin Joy Meyers: Why Fear Is Your Superpower (And How To Use It)

Thu, 13 Aug 2020 03:30:46 +0000

Author and TEDx speaker Robin Joy Meyers uses her background in molecular genetics to show people how to understand (and harness) the power of fear—and today she’s revealing some of her biggest insights. During our conversation, Robin unpacks her winning FEAR method and how it will help you develop new and better patterns. She also talks about bringing science into real life experiences, and expresses the true importance of helping people—particularly women—find their voice.

Topics include:

How childhood imprints can affect you in the unlikeliest of places
Being upfront with your accomplishments
Why your uniqueness is a tool to help someone else
Why trusting and understanding who you are will ignite your greatest potential
Doubt and limiting beliefs
Why fear is happening for you
Not letting fear hold you back (and learning to listen to it)
And so much more!

Molecular geneticist turned fear strategist, TEDx speaker, author and advocate for women around the world, Robin Joy Meyers uses science-based strategies to empower women to amplify their voices, speak their truth unapologetically, and manage their fears through executive coaching, workshops, and speaking engagements. Tap into your JOY…JUST OWN YOU!

Mentioned in this episode:

Brené Brown

Learn more about Robin Joy Meyers:

robinjoymeyers.com

Learn more about Michael Roderick:

Chris Palmore: What Are You Grateful For?

Thu, 06 Aug 2020 03:30:44 +0000

When Chris Palmore wrote gratitude letters to his mother and father on his birthday, he had no idea that he would be initiating an entire gratitude movement. Today he reveals why (and how) he wants to create a space that allows people to share what and who they’re truly grateful for. Chris also shares more of his moving personal story and explores why putting more love and gratitude into the world can make magical things happen.

Topics include:

The idea of being a gratitude conductor
Developing structures that make emotional tasks achievable
Gratitude campaigns
Revisiting old emotions and really reflecting on them
Making it easy for people to participate in the experiences you want them to have
Looking for new spaces for moments to happen
How new opportunities arise from going outside of your circle
And so much more!

Chris Palmore is a gratitude creator, the founder of Gratitudespace.com, and the host of Gratitudespace Radio. His passion is reading, sharing, and creating the spark of “What am I grateful for,” in others. All of the content Gratitudespace creates is made with the single hope of creating that spark. He believes everyone has something to be grateful for and they are just waiting for someone to ask. He’d love to share your story of gratitude and is always looking for people who want to assist him in furthering and expanding his vision for Gratitudespace.

Mentioned in this episode:

Brandon Stanton

Learn more about Chris Palmore:

gratitudespace.com

Learn more about Michael Roderick:

Faith McKinney: How To Break Into Media (And Meet The High-Profile People Who Will Help You Do It)

Wed, 29 Jul 2020 03:30:53 +0000

Personal branding expert and author Faith McKinney propelled herself into the vast world of media to great success. And today she reveals how she did it. During our conversation, Faith also breaks down all her insider tips for gaining access to high-profile people (even celebrities) and unpacks how everyone can develop their record of accomplishments.

Topics include:

Why everyone has access to high-profile people no matter their career path
Connecting with those who will help you gain access to high-profile people
How to build trust, credibility, and visibility
Never going for the obvious and making everything genuine
Capitalizing on tools and trends (before they become huge) to help you get started in media
The reality behind how access can actually impact your career
Why you only need yourself to succeed
The inside scoop on her book, Schmingling
Why you’re always working toward your dream job
The real importance of doing your research (and how to do it)
And so much more!

Faith McKinney is the author of Schmingling—The Art of Being Well-Connected Through Blatant Self Promotion. Known in many circles as “The Great Connector,” she has helped individuals make connections with leaders in multiple industries including; race car driving, energy drinks, theater and music and many more.

She is passionate about improving the way people get their ideas, art and inventions expressed and valued in the world through expert positioning and heightened visibility. Faith has been quoted in national publications like The Wall Street Journal, The Washington Post, CNN and Ebony Magazine. She has over 20 years of experience in marketing, Direct Mail and shipping with The United States Postal Service.

Mentioned in this episode:

Oprah Winfrey

Learn more about Faith McKinney:

Learn more about Michael Roderick:

Igor Kheifets: How To Become a True Master of Email Marketing (out of the archives)

Wed, 22 Jul 2020 03:30:41 +0000

In today’s episode, I’m reaching into the archives to revisit my conversation with bestselling author Igor Kheifets about all things list building and email marketing. Listen in as we break down how to build a successful (and fruitful) subscription list, reveal how to avoid the biggest email marketing pitfalls, and unveil the true importance of becoming an authority in your niche.

Topics include:

How a trivia game jumpstarted his journey into online entrepreneurship
How to gain results by learning from your initial marketing mistakes
Standing out by what you stand for
Why building subscription lists through free traffic is actually a bad idea (and what you should do instead)
Why sales shouldn’t be the focus of your email marketing
What to do after you’ve built your audience
Building relationships by creating offers from pain points
Why the feel good email is a really lie
What you can learn about sales from dating
The biggest mistakes when mailing your lists (and how to avoid them)
And much more!

Igor Kheifets helps people build wildly profitable email lists in record time.

Mentioned in this episode:

Dan Kennedy

Learn more about Igor Kheifets:

Learn more about Michael Roderick:

Deborah Gilboa: Harnessing The Power of Resilience

Wed, 15 Jul 2020 03:30:37 +0000

Dr. Deborah Gilboa—or Dr. G—is on a mission to change how we think about resilience. And she is succeeding. In today’s episode, she reveals how honing and strengthening resilience in yourself and everyone around you can transform your life, health, and business.

Topics include:

How she moved from Second City Theater Company stage manager to family doctor and resilience expert
The real power of attitude and resilience
Her biggest ah-ha moment
Why only your investment in your own health can save you
How her own impatience helped her spearhead her business
The importance of shifting our “fixed” mindsets
Why stress is a tool you can develop (and leverage) to make yourself stronger
Her best practices for getting your ideas out there
And so much more!

Mentioned in this episode:

Oprah Winfrey

Learn more about Deborah Gilboa:

askdoctorg.com

Learn more about Michael Roderick:

Lauren Goldstein: How To Diagnose Your Business

Wed, 08 Jul 2020 03:30:06 +0000

In today’s episode, Golden Key Partnership Founder and CEO Lauren Goldstein reveals how she moved from diagnosing patients to diagnosing businesses. She also breaks down the top pain points most business owners face today, shows us how to sell to CEOs, and unpacks how to take control of our own identities.

Topics include:

The importance of going with your gut
Asking what version of yourself you really want to be
Consulting myths
Why your business will only grow when you are ready to grow
Surrounding yourself with people who will help you see the big picture
Building momentum by doing one thing every day that will move you forward
Why you should focus on what’s possible instead of what can go wrong
Moving from business operator to business owner
Changing your relationship with time
The best piece of advice she’s ever received
And much more!

Mentioned in this episode:

Learn more about Lauren Goldstein:

goldenkeypartnership.com

Learn more about Michael Roderick:

Laura Posey: Making Strategic Planning Work For You (And How To Do It)

Wed, 01 Jul 2020 03:30:19 +0000

Strategic plans lead to better results, period. And nobody knows this more than Simple Success Plans Founder and Chief Instigator, Laura Posey. Today she reveals everything she knows—from breaking down the real barriers behind procrastination to laying the groundwork for constructing a solid plan.

Topics include:

How a near death experience helped Laura discover the key opportunities in her business (and life)
The transformative power of free writing (and how to do it)
How she became the ultimate planner (and how you can too)
Rethinking what it means to organize your day
The real difference between projects and goals
How to really master the to-do list
The most powerful things you can do in planning
The real reasons people procrastinate
Why we’re all dopamine junkies (and how you can harness this to get things done)
Looking over what doesn’t have to get done
And so much more!

Laura Posey is an internationally-recognized speaker, author and consultant. She is known as The Simple Planning Specialist for her unique ability to simply and easily laser focus her clients to get dramatic results. Her Simple Strategic Plan is used by over 2500 companies from startups to Fortune 100. She is the author of How to Plan Your Entire Year On One Sheet Of Paper, and co-author with Jack Canfield of Mastering The Art Of Success.

Mentioned in this episode:

Emma Thompson

Learn more about Laura Posey:

Learn more about Michael Roderick:

What Will The Future Look Like?

Wed, 24 Jun 2020 03:30:45 +0000

As we finally begin to move into different phases throughout the country, it’s time to take a deep dive into what we think the future may actually look like—and in today’s episode, I do just that. I also reveal how I plan to prepare for these new possibilities in order to help you move forward with your careers and lives.

Topics include:

Why long-term commitments will still be a challenge
Testing price points for online experiences (and exploring them too)
Reallocating expenses from live events to virtual ones
The rise of visual presentation experts
Virtual and augmented reality
Different levels of accountability (for both companies and individuals)
More “small ponds” being led by “big fish”
The emergence of new technologies
No longer being treated as “numbers” or faceless consumers
Why growing your business or looking for work will no longer the be the same process
And so much more!

Learn more about Michael Roderick:

Reimagining What You Have To Offer (And How To Do It)

Wed, 17 Jun 2020 03:30:09 +0000

We’re now living in a world in which many industries have permanently changed, so we’re all going to have to seek out new opportunities if we want to propel our businesses forward. We’ll also need to reimagine what we have to offer and how we want to present ourselves in this new landscape. In today’s episode, I break down every single variable you’ll need to make this happen.

Topics include:

Why every offering has variables (and why you need to explore them)
Discovering new systems
Reexamining your client and audience profiles
Working with people at various price points (and finding the business models to make it happen)
Challenging your assumptions about digital products
Learning to craft interesting virtual experiences
Opening yourself up to developing programs
Working with groups or one-to-one
Looking for work under new titles (and thinking about how you want to present yourself)
Setting the right rate
Exit and entry points
Using your skills and ideas in unexpected industries
Why you can either be the teacher or manage a faculty
And so much more!

Learn more about Michael Roderick:

What We Can Do To Be True Allies

Wed, 10 Jun 2020 03:30:07 +0000

George Floyd’s death was a true watershed moment in our nation, and we must address racism head on through honest conversations if we want to be active participants in making real change.

In today’s episode, I wanted to share what I’ve learned over the past couple of weeks in the hopes that we can all start paying closer attention to everyone’s experiences and perspectives in order be the change we want to see.

Topics include:

Why listening is leadership
Why it’s okay to not know what to say (and to really listen instead)
Really diving into research to learn more about the world around you (and your role within it)
It’s not always about you
Content doesn’t have enough diversity (and taking responsibility for it)
Silence and responsibility
Creating the change we’re looking for
Static responses vs. legacy responses
Why it’s up to us to keep going when the media frenzy dies down
Why we need to reflect every day

Mentioned in this episode:

Learn more about Michael Roderick:

Lets Reconnect!

Wed, 27 May 2020 03:30:29 +0000

Taking the time to reconnect with people really goes a long way—especially as we all learn to navigate this new normal together. And reconnection is not just about business. Keeping relationships going can shape our own personal happiness too. In today’s episode, I reveal some easy ways you can make it happen.

Topics include:

Why it’s essential to make your initial outreach about them (and how to do it)
Checking in with other people to see what’s happening in their world
What reconnecting really means
The importance of communicating your next steps
The pitfalls of extreme giver mode
Reconnecting with past clients
Exploring opportunities for collaboration
Taking a proactive approach to making things happen
The importance of being flexible
Taking on challenges with calm and grace
And so much more!

Learn more about Michael Roderick:

Hit The Reset Button

Wed, 20 May 2020 03:30:56 +0000

This tumultuous time has really changed the way we want to live our lives. We all need to hit the reset button so we can rethink our priorities and life choices—and now is the perfect time to do it. In today’s episode, I reveal four types of “resets” you can use to jumpstart the new and improved you.

Topics include:

Reexamining your spending
Are you able to work on your savings plan?
Making sure you’re earning enough (and exploring new ways to generate income)
Investing beyond money (and finding different ways to get a return)
How to take better care of your physical (and mental) self
Reexamining your personal beliefs
Taking a deep look at your triggers (and changing your behavior to manage them)
Choosing to put yourself in a better mood
Being proactive about your mental state and coping mechanisms
Taking a look at your physical surroundings (and figuring out how you can improve them)
Segmenting your physical spaces
Really thinking about soundscapes
And so much more!

Learn more about Michael Roderick:

Using This Time To Seek New Opportunities

Wed, 13 May 2020 03:30:52 +0000

We’re all dealing with a lot of different challenges right now—but this is also the perfect time to explore new opportunities that can improve our lives and our businesses. Today I unpack my top five!

Topics include:

Using digital tools to create amazing experiences for people
The benefits of virtual communication
Zoom hacks (and uncovering your own!)
Becoming a content curator
Understanding what quality really is
What it really means to invest your time (and how to do it wisely)
Bringing people together to solve problems
Revisiting (and leveraging) the joy of snail mail
And so much more!

Learn more about Michael Roderick:

Navigating The New Normal

Wed, 06 May 2020 03:30:20 +0000

Children, personal space, self-care—we’re juggling a lot nowadays. Luckily, there are three concepts you can put into place to help you find balance and develop new routines that work for you and your (possibly!) crowded home. Today I break them down.

Topics include:

How to keep yourself moving from home
How to reorganize your routines
Shuffling old activities to different times of day (and how this may be surprisingly helpful)
Reimagining your offers and services
Coming up with offers that deal with pain points people are dealing with right now
Discovering new boundaries and work dynamics (and how to make them manageable)
Checking in to see if everyone is getting what they need
And so much more!

Learn more about Michael Roderick:

How To Make The Most of Your Time

Wed, 29 Apr 2020 03:30:09 +0000

Sometimes we end up to committing to way too much—especially during times like these when we feel like we have more time on our hands. In today’s solo episode, I unpack several frameworks you can use to make solid decisions and better use of your time.

Topics include:

Choosing which “over” you’re going to do: overextend or overdeliver
How to figure out if you’re stretching yourself too thin
Why you can either help a small group of people in an extraordinary way or help an extraordinary amount of people in a small way
The OCG Framework (and how it will help you make decisions)
Turning a coincidence into a gift for someone else
The tyranny of default time
Carving out reasonable time for certain conversations
Time potency
Making decisions on how many projects you want to take on
And so much more!

Learn more about Michael Roderick:

Show Up!

Wed, 22 Apr 2020 03:30:28 +0000

There are many ways you can show up in this time. You may not believe it, but people will miss you if you don’t put your ideas out there—even in this new normal where people are sharing like never before. Today I break down how you can show up and realize the value of your own unique point of view.

Topics include:

The pitfalls of measuring your contribution based on what you see on social media
The personal brand
Not letting how other people present themselves influence you (in a negative way)
Why there are no rights and wrongs when creating and presenting content
Sharing what you think is important
Telling stories and teaching lessons
Getting past that why bother feeling and fears of getting lost in the shuffle
Why you need to own who you are (while also being respectful)
Alternative ways of contributing to the world
And so much more!

Learn more about Michael Roderick:

Why Consistency Builds Trust (And How To Keep It Up)

Wed, 15 Apr 2020 03:30:32 +0000

Just getting through the day can feel like a real challenge right now, but staying consistent is the only way to build trust. Today I talk about how you can keep consistency alive within your new normal.

Topics include:

Continuing to contribute to your community
The problem with pandemic productivity shaming
Doing what’s best for you right now (and not what people expect you to do)
Following through with expectations and commitments
Being consistent with yourself
Why only you can decide what productivity means to you
Taking the time to reflect and learn about yourself
And so much more!

Learn more about Michael Roderick:

How To Create Meaningful Virtual Experiences (And Build Your Network In The Process)

Wed, 08 Apr 2020 03:30:30 +0000

In today’s episode, I reveal tactical things you can do to build relationships, tap into your network, and create compelling virtual experiences while working from home.

Topics include:

The importance of keeping office hours
Unlocking the untapped potential of digital platforms
Hosting a virtual panel
Bringing content to wider audiences and communities
Working with high caliber people (who you thought were inaccessible before)
Making and facilitating intro meetings (and turning them into content)
The Virtual Cocktail Party
Becoming more well-known in your network
Goodbye intros
And much more!

Learn more about Michael Roderick:

How To Build Relationships (When You Can’t Leave The House)

Wed, 01 Apr 2020 03:30:10 +0000

We need human connection now more than ever, and there are plenty of ways you can stay connected and build meaningful relationships while sheltering in place. Today I break down how.

Topics include:

Four ways to deepen existing connections
Talking about what inspires each other (and diving into the positives together)
Taking the time to talk to others about their goals
Taking on rescue missions and Hail Mary shots
Identifying referral partners
The customer timeline
Why curation is more important now (and what to do about it)
And much more!

Learn more about Michael Roderick:

Time, Connections, Money: How To Make Them Work For You (And Others)

Wed, 25 Mar 2020 03:30:08 +0000

People need to get things done. (Now more than ever.) We as entrepreneurs can provide invaluable support, services, and skills to those who need it, so we shouldn’t be afraid to reach out and do what’s best for our clients and our businesses. In today’s episode, I’m digging into my TCM concept and unpacking how you can use it to evaluate and prioritize your opportunities.

Topics include:

Sales tactics to avoid right now
Making everything about what your clients need during this time
Taking the time to really check in with people (especially before bringing up your own needs)
Adjusting your current rate (and why that could be a good thing)
Using your skills and abilities to solve problems and bring people together
Having real (and meaningful) conversations
Why the most dangerous thing you can do right now is assume
Asking yourself what you can contribute right now
Giving support to those who value it most
Figuring out who you can connect with to make the changes you need in your business
And much more!

Learn more about Michael Roderick:

Making It Work From Home: Everything You Can Do In Challenging Times

Wed, 18 Mar 2020 03:30:29 +0000

We are in unprecedented territory, and our lives and businesses are being challenged. We can either hide from these obstacles or we can show up in a big way. In today’s solo episode, I’m exploring everything we can do from home to maintain a positive attitude and ultimately persevere. Most importantly, I reflect on how we can recognize gifts and opportunities in these challenging times.

Topics include:

Using this time to truly create
Why now is a great time to share all the knowledge you’ve gathered over the years
Using digital tools to connect you to the outside world
How you can still spend time with others when you’re isolated
Why this is a great time to explore being human
Reengaging with those you’ve lost touch with
Taking the time (and using your gumption) to help those who are suffering
Exploring what it really means to contribute
Taking a deep dive into existing models and reflecting on how you can innovate them
And much more!

Learn more about Michael Roderick:

Ariel Hoffman: Learning To Help Yourself (When You Need It Most)

Wed, 11 Mar 2020 03:30:05 +0000

In today’s episode, Ariel Hoffman reveals how she moved from competitive dancer and ice skater to certified personal trainer and fitness expert. Tune is as we talk about the importance of addressing when things go wrong in the moment and unpack what multiple surgeries taught Ariel about herself and entrepreneurship.

Topics include:

Finding the way to do what you want to do (and there’s always a way!)
Embracing those who will open you up to new ideas and opportunities
The importance of teaching other people what was never taught to you
Why it’s not always a good idea to push through pain and put on a brave face
Learning to help yourself like you do your clients
Why there’s always something you can do (in every situation you find yourself in)
And so much more!

Ariel Hoffman currently offers one on one fitness programs, as well as small group programs that include fitness + nutrition + wellness, conducted in person or virtually. By utilizing top tier fitness and wellness methods, as well as the latest in exercise science, each curriculum is designed specifically to her client’s individual needs, goals, and results. Her small group classes are high intensity, dance inspired, and are intended to give the most comprehensive and effective workout in just one hour. Her coaching style keeps an eye on form and correct alignment, to push when necessary, and to provide encouragement along the way, while always keeping it fun. Whatever your fitness level, Ariel will help you find your way to success in the most effective, balanced, and healthy way possible. And wherever you are in your transformation journey,

Ariel’s nutritional guidance & wellness programs are customized with a layered approach and are geared towards habitual and sustainable change in order to maximize results. She is a master in transforming clients, and keeping them on top of their game, and a recognized expert in the field of fitness, Ariel’s roster of clientele includes Emmy award winners, Oscar award winners, Grammy award winning artists, and elite athletes.

Mentioned in this episode:

Learn more about Ariel Hoffman:

arielhoffman.com

Learn more about Michael Roderick:

Sam Silverstein: How to Build Relationships (Through Accountability) and Make Your Words Matter (from the archives)

Wed, 04 Mar 2020 03:30:03 +0000

In this archival episode, I sit down with Sam Silverstein, author, professional speaker, and accountability expert. Listen in as we discuss what accountability actually means, what businesses often get wrong when it comes to values and leadership, and much more.

Topics include:

Sam’s extensive family business background and what led him to write his first book
What accountability really is (and what most people get wrong when it comes to personal accountability)
The difference between responsibility and accountability and why “holding someone accountable” is actually a fallacy
Why people struggle with keeping commitments (and what to do to make them stick)
Why many people don’t know what their values are (and how it sets the pace for all of your decisions)
How to navigate things outside of your control while still being highly reliable
Why you’re never on time
The biggest enemies to accountability and how to stop making excuses
The importance of P.D.I.
The relationship between procrastination and our beliefs
And much more!

Leadership & Accountability Keynote Speaker Sam Silverstein’s mission is to empower people to live accountable lives, transform the way they do business, and to thrive at extraordinary levels. By challenging leaders to shift priorities, cultivate an organizational culture, and inspire both individuals and teams to take ownership in fresh and results-producing ways – he is helping companies dramatically increase productivity, profitability, and growth. Global Gurus recently announced Sam Silverstein as one of the World’s Top 10 Organizational Culture Professionals. Sam is the author of seven books including Non-Negotiable, No More Excuses, Making Accountable Decisions, No Matter What, The Lost Commandments and The Success Model.

As a former executive and owner, Sam’s manufacturing and distribution companies sold over $100 million in products and services. He successfully sold one of his businesses to a Fortune 500 company. Today, Sam writes, speaks, and consults with organizations around the globe to think differently, work with renewed purpose, and achieve record-breaking results. He works with entrepreneurs, multinational companies, corporations, and government agencies to drive increased engagement and productivity.

Mentioned in this episode:

Learn more about Sam Silverstein:

samsilverstein.com

Learn more about Michael Roderick:

John David Mann: Listening to the Whisper of Intuition (out of the archives)

Wed, 26 Feb 2020 03:30:40 +0000

I’m once again dipping into the archives to revisit my conversation John David Mann, co-author of The Go-Giver, The Latte Factor, and over 30 other books. Listen in as we talk about everything from the trials of entrepreneurship to sharing credit to building great relationships.

Topics include:

The two things every writer and entrepreneur need (and they aren’t what you think)
How The Go-Giver came about and what it did for John’s career
The “white label skill” that John has carried with him through all of his various businesses
The breakdown of John’s co-author business partnerships and how it’s worked for him over the years
How to avoid being taken advantage of when you decide to collaborate with others
The similarities between playing a role and co-authoring a book
Why writing a book is like starting a business
How to appreciate time alone and set up a life that gives you the time you need
The concept of “Time Poverty” and how it can mess with your ability to be content with what you get done
John’s specific process for saying no and the unique way he thinks about it
Why the people in our social circles cannot give us an unbiased opinion
And much more!

John David Mann’s diverse career has made him a thought leader in several different industries. In 1986 he founded and wrote for Solstice, a journal on health, nutrition and environmental issues. His series on the climate crisis (yes, he was writing about this back in the eighties) was selected for national reprint in the Utne Reader. In 1992 John produced the underground bestseller The Greatest Networker in the World, by John Milton Fogg, which became the defining book in its industry and sold over 1 million copies in eight languages. During the 1990s, John built a multimillion-dollar sales organization of over 100,000 people, and co-founded and served as editor in chief of three business journals.

John is an award-winning author whose writings have earned the Nautilus Book Award, the Axiom Business Book Award Gold Medal, Taiwan’s Golden Book Award for Innovation, and the 2017 Living Now Book Awards “Evergreen Medal,” awarded to his beloved parable The Go-Giver for its “contributions to positive global change.” John’s books are published in three dozen languages and have sold more than 3 million copies.

Mentioned in this episode:

Learn more about John David Mann:

johndavidmann.com

Learn more about Michael Roderick:

Liz Lajoie: Using Money As a Lens To Fund Your Future (out of the archives)

Wed, 19 Feb 2020 03:30:24 +0000

In this episode, I’m reaching into the archives to revisit my conversation with Liz Lajoie, founder of The Zen Money Initiative. Listen in as we discuss all things money. We dive into the misconceptions, myths, and magic in understanding your finances.

Topics include:

Liz’s long and winding background (and how she ended up with over 20 years of business experience)
The medical diagnosis that led to Liz founding her own business
The challenges that most entrepreneurs face
The things that most entrepreneurs ignore when building a successful business (and what the actual point of running your business is)
The top issue that Liz’s clients come to her with
Why you absolutely need to pay attention to the “boring” topics
The danger of being really successful (and the hardest part about managing the money that comes in)
Financial “Ostriching” and how Liz actually triggered me in this interview
What we’re all in business for at the end of the day
Why strategic spending will secure your seatbelt when you’re on the entrepreneurial roller coaster
The biggest mistake you can make with your budget (and how to really simplify your process now to avoid a business crash)
What Liz learned about building relationships when she started her business and where she found her first clients
The best perspective you can take when it comes to money (and how to avoid the pressure of people pushing you to get to the “next level” when it’s not a fit)
And much more!

Liz Lajoie, MBA, is the Zen Money Strategist & CFO and the founder of the Zen Money Initiative, which helps mission-driven entrepreneurs master their finances and grow thriving businesses.

With nearly 2 decades of experience in financial management and strategic business development for established, multi-million-dollar firms, Liz is a sought after expert, who has been featured on Women Inspired TV, multiple podcasts, and published as an international best-selling author of From Zero to Zen: Secret Keys to Nurturing Your Numbers and Finding Financial Flow and Zen Money Map: Charge Your Worth, Pay Yourself First, and Fund Your Wildest Dreams. She lives in northern New Hampshire with her husband and two kids.

Mentioned in this episode:

Learn more about Liz Lajoie:

Learn more about Michael Roderick:

Kelly Sullivan Ruta: Developing Your Personal Power

Wed, 12 Feb 2020 03:30:00 +0000

Today I’m sitting down with psychotherapist and mindset expert Kelly Sullivan Ruta. Listen in as she reveals why we override our gut feelings (and should stop doing it), drops some incredible facts about the mind, and explains why EQ is a skill you can truly hone if you’re willing to do the work. We also talk about what it really means to be a qualified mindset expert (and how to get there).

Topics include:

How she moved from a brick and mortar business to an online one
Always checking in with your gut before you make a decision
Masters of marketing vs. masters of craft
Why using intellect alone to make decisions is incomplete
Subconscious programming and social pressures
The importance of being the person willing to speak up
The real deal with FOMO
The real power of humility
Being open and willing to accept criticism
Why there is no such thing as either/or
Why you should be wary of secret formulas
And so much more!

Kelly Sullivan Ruta is a seasoned psychotherapist turned Mindset Expert for women in business with big mindset blocks but even bigger goals and dreams. She seeks to positively impact thousands of women worldwide by teaching them to create personal mastery so they are confident, brave and in COMMAND because a relentlessly courageous woman is an unstoppable force of nature.

Kelly is a hardcore introvert, chocolate aficionado and lover of all things beach. When she isn’t working, Kelly is hanging with her ride or die besties or her husband and two teenage sons, often on the baseball field but preferably with a good book, a glass of red and her toes in the sand.

Mentioned in this episode:

Ruth Bader Ginsburg

Learn more about Kelly Sullivan Ruta:

Learn more about Michael Roderick:

Miriam Schulman: Turning Art Into Business (And How To Meet Amazing People Along The Way)

Wed, 05 Feb 2020 03:30:00 +0000

In today’s episode, artist and Inspiration Place founder Miriam Schulman reveals how she ditched her life on Wall Street and transformed her skills as an artist into a booming business. During the conversation, Miriam also reveals her criteria for taking on new clients, talks about the importance of investing in your relationships, and unpacks her favorite tips for throwing a killer networking event.

Topics include:

The surprising way she learned how to sell and market
Why everyone is a lifelong learner of their craft
Why developing relationships is all about communication
The importance of keeping in touch
Why you need to ditch your computer and get out there and meet people
How to get a small group of masterminds going yourself
How your peers will help you overcome fears and obstacles
The importance of doing exactly what works for you
And so much more!

Miriam Schulman, a watercolor and mixed media artist for over 20 years is founder of the Inspiration Place, an online art class site. Schulman abandoned a hedge fund career after witnessing the devastation of 911 to work on her art full time. Rejecting the starving artist myth, her watercolor and mixed media paintings have been seen on NBC, Amazon Prime, published in art magazines & home decor books and collected worldwide. She has been published in art magazines such as Art of Man, Art Journaling Magazine by Stampington and regular contributor to Professional Artist magazine. She is a host of The Inspiration Place, the number one podcast for art lovers who want to learn how to market their art with courage. She also offers private coaching for professional artists looking to master their marketing and mindset.

Mentioned in this episode:

Brené Brown

Learn more about Miriam Schulman:

Learn more about Michael Roderick:

Whitney Vosburgh: The Real Power of Empathy, Respect, and Commonality

Wed, 29 Jan 2020 03:30:50 +0000

In today’s episode, author and thought leader Whitney Vosburgh reveals why figuring out ways to build more empathy, genuine interest, and respect between people (and generations) is the key to building stronger relationships and communities. Whitney also shares his real thoughts on ageism, tells us all about his lifelong journey of self-exploration, and talks about never discounting the value of your gut feeling.

Topics include:

What living all over the world taught him about uniqueness
Finding out what you’re for instead of against
Why his career was always centered on asking “why”
Why he went to divinity school (and it’s not why you think!)
The real power of listening first
Really paying attention to the commonalities between people (and searching for opportunities to grow together)
Why his motto is “a stranger is a friend I have yet to meet”
Avoiding the cut and paste method of reaching out to people
His process for saying no
What boomers can learn from his new book
And so much more!

Whitney Vosburgh is co-author of the two WORK THE FUTURE! TODAY books, and co-founder of the company of the same name, which is a social venture offering vision, leadership and solutions for maximizing personal, organizational, and societal potential. He is co-founder of Brand New Purpose LLC, a brand transformation consultancy that creates purpose-built, value-driven opportunities for leaders and organizations of all sizes.

As an interim Fortune 20 Chief Marketing Officer, Whitney has guided over $20 billion in value creation. His expertise has been featured in four books on the Future of Work, including a bestseller by Dan Pink. Whitney’s work is featured in numerous media outlets including ABC, BBC, Conscious Company, Newsweek, Time, US News & World Report, Venture, and The Wall Street Journal.

Mentioned in this episode:

Dalai Lama

Learn more about Whitney Vosburgh :

Learn more about Michael Roderick:

Fabienne Raphaël: Stop Being Afraid to Connect With Anyone

Wed, 22 Jan 2020 03:30:20 +0000

In today’s episode, business-building expert Fabienne Raphaël reveals how to not let your mindset (or obstacles) stop you from taking chances, building relationships, and making more sales. We also talk about how she developed her coaching business, the dos and don’ts of email outreach, and the true importance of sincerity when it comes to building businesses and relationships.

Topics include:

Why she wanted to take better charge of her time and and develop her leadership skills (and how you can too)
How she discovered her niche
How her background in physical therapy helped her become more understanding and empathetic
Why it’s okay to never feel “ready enough”
What actually works for her when it comes to building relationships
Everyone has something to learn from other people (and that leads to great relationships)
Why sincerity will lead to chances (and relationships) that may surprise you
And so much more!

Fabienne Raphaël is a business-building coach, speaker, and podcaster. With her one on one coaching, mastermind group and retreats, she helps aspiring and underpaid coaches become highly paid experts by building their coaching business and live their true purpose.

Her background in radio and television hosting allowed her to conduct unique interviews on her top-ranked Marketing to Crush your Competitors podcast, where she has broadcasted 300 episodes. Through the course of her career, she has even hosted her own TV show. Fabienne has also shared the stage with John Lee Dumas, Chris Brogan, and Sue Zimmerman, and spoke at the last New Media Europe conference in London. She has been featured in Forbes, ABC, FOX, CBS, Inc. and Huffington Post, and has appeared on over 30 podcasts, such as CopyChief Radio and Entrepreneur on Fire.

As a former elite athlete and physical therapist, Fabienne brings a high level of energy, radiance and authenticity to lead her clients to a thriving business that meets their expectation. Last but not least, Fabienne was an athletes’ mentor with the Canadian delegation at the 2019 Pan-American Games in Lima, Peru.

Mentioned in this episode:

Learn more about Fabienne Raphaël:

Learn more about Michael Roderick:

Charles Muhlbauer: Why The Key To Sales is Being Yourself

Wed, 15 Jan 2020 03:30:30 +0000

Today we continue our Podcast Row series with SalesShare founder Charles Muhlbauer. Tune in as Charles decodes his biggest breakthroughs (and failures) in the world of sales. We also reveal why finding your voice and being yourself is the true key to mastering an authentic and successful sales career.

Topics include:

How he moved from an accountant so a sales guru
Why there’s nowhere to hide in sales
Why knowing where you’re going will help you be more present
Why you should never go into anything with an agenda
The ins and outs of his coaching business
Why even top players still have things to learn (and why that’s okay)
The real power of offering insight to other people
And so much more!

Mentioned in this episode:

Learn more about Charles Muhlbauer:

Learn more about Michael Roderick:

Cory Zajdel: Providing Justice on a Mass Scale

Wed, 08 Jan 2020 03:30:20 +0000

In today’s Podcast Row episode, attorney and suethem.com founder Cory Zajdel reveals why (and how) he’s on a mission to change how people find real justice when they’ve been hurt by big businesses. Tune in as we unpack how his meaningful business came to be, and what it really means to advocate for those who have been taken advantage of.

Topics include:

How suethem.com works (and it’s not like you think!)
Why Cory wants to pick up where other businesses give up
Fixing the imbalance of power and giving a voice to people
The importance of encouraging curiosity in your consumers
Why time is a both a lawyer’s best friend and enemy
Why he’s a big no person (and what that means for his personal and professional lives)
And so much more!

Cory L. Zajdel serves as the principal attorney at Z Law, LLC and specializes in complex litigation representing individuals and groups of individuals in class actions and mass actions in state courts and in arbitration against businesses harming consumers. Since Cory opened Z Law, LLC in 2009, he has represented more than 2,500,000 consumers and recovered more than one hundred million dollars ($100,000,000) in judgments and settlements. Cory appeared before the United States Supreme Court on behalf of consumers that were accusing a national back of unlawful debt collection practices.

In 2019, Cory created a first of its kind legal technology platform currently deployed on the Internet at SUETHEM.com in an effort to represent massive amounts of consumers across the country and to correct economic injustices inflicted by big business.

Prior to becoming a lawyer, Cory was a two-sport college athlete and a stand-up comedian. Cory is currently learning to play the drums and one days hopes to march in a parade on a drum line.

Mentioned in this episode:

Ruth Bader Ginsburg

Learn more about Cory Zajdel:

Learn more about Michael Roderick:

Ashley Feinstein Gerstley: How To Reframe Personal Finance And Give Yourself a Money Cleanse (out of the archives)

Wed, 01 Jan 2020 03:30:04 +0000

Once again I’m taking a look back at one of my favorite conversations! This time, I’m revisiting my chat with Ashley Feinstein Gerstley, the founder of The Fiscal Femme and the creator and author of The 30-Day Money Cleanse. Listen in as we discuss the fascinating relationship between our money and our health, how to conquer bad money habits, and a whole lot more.

Topics include:

Ashley’s beginnings in the world of finance (and the startling realization she had once she left her investment banking position and started making up for lost time)
The surprising discovery Ashley had around shame
How The Fiscal Femme got started (and more about the person who helped Ashley start to put her ideas out into the world)
Why it’s so important to work with a coach no matter how much you accomplish
The shoemaker’s kid syndrome
How to work with coaches when you’re low on money (and the free resource any entrepreneur can create for themselves)
Why every person is struggling with money
The trigger that caused Ashley to create her own program and the “muffin confession” that started it all
Why you need a money tribe
The most important thing to remember when you make a money mistake
Ashley’s personal take on the money mindset (and how to break bad money habits)
Letting go vs. cutting out
The forms of self-sabotage that creep up around money and how to avoid “environmental toxins”
How to find more meaning by spending less
And much more!

Ashley Feinstein Gerstley is out to end inequality through financial well-being. She is a new mom, money coach, founder of the Fiscal Femme and creator of the 30-Day Money Cleanse program which has helped thousands of women cultivate harmonious relationships with money and achieve their financial goals using her fun and fresh approach that addresses both the numbers and our money mindset.

As a trusted money expert, she has been featured in Forbes, NBC, Glamour, and Business Insider, among others. Her new book, The 30-Day Money Cleanse is now available for preorder. It will help you take control of your finances, manage your spending, and de-stress your money for good.

Mentioned in this episode:

Learn more about Ashley Feinstein Gerstley:

Learn more about Michael Roderick:

Susan Lindner: How To Make Every Pitch a Gift (out of the archives)

Wed, 25 Dec 2019 03:30:05 +0000

In this episode, I’m digging into the archives to revisit my conversation with Susan Lindner – CEO of Emerging Media and an international professional speaker. Listen in as we discuss the world of PR, connecting, and the changing landscape of media.

Topics include:

Susan’s “disruptive” background and how it led to her work in understanding culture (as well as her activist background)
How a bad date led to her work in Tech PR
Susan’s personal take on PR and what’s different about the world of tech
A definition of PR that is easy to understand
What journalists actually “trade” in and what Susan did to create immediate connections between her clients and journalists
The question every brand needs to be asking themselves right at this moment
Why every pitch is a gift and what you can do to make sure you have plenty of gifts to give
How to avoid broken promises when it comes to PR (and the surprising journalist to publicist ratio)
What most people forget to do when they get PR and how it can kneecap your exposure
Why you need to “mind the flick” and what you need to do with your content immediately
The five-part process that you can do on your own if you can’t hire a PR person right now
Where journalists actually live in the world of social media and why if you’re not there you’re not part of the conversation
How to get a free 30-minute consult from Susan
And much more!

Cultural Anthropologist. Brand Marketer. Disruptor. Susan Lindner got her start as an AIDS educator in the brothels of Thailand, helping turn prostitutes into entrepreneurs. Today, she’s the founder of Emerging Media, a branding, PR and marketing agency dedicated to helping tech founders reach their finish lines. Her award-winning strategies have gotten 10 companies acquired, and she is now hell bent on sharing them with the world. Susan speaks to startups, innovators, and top executives from 60+ countries at GE, PWC, Deutsche Bank, Capital One and at global conferences, consulates and trade organizations about strategic storytelling, mastering the message and the media for maximum impact.

Mentioned in this episode:

Beth Comstock

Learn more about Susan Lindner:

susanlindner.com

Learn more about Michael Roderick:

Leonard Kim: Letting Humanity Back Into Our Lives (and Businesses)

Wed, 11 Dec 2019 03:30:46 +0000

Today I’m sitting down with personal branding expert and Ditch The Act author Leonard Kim. Listen in as Leonard reveals why we need to stop living “photoshopped” lives and how to start letting humanity back into our lives and businesses. We also explore his five levels of “exposure” and how to level up our transparency in life and online.

Topics include:

Why we’re living in a time that lacks human connection (and what we can do to change it)
The “exposure” resume (and why you need one)
Why vulnerability can be inspirational
The importance of leading with you
The real difference between a corporate brand and a personal brand
Tying your personal story into your content
And so much more!

Leonard Kim is a marketer who wins a lot of awards despite being a self-described expert at failing. But failing can’t be the only thing he is good at since book publishers like McGraw-Hill Business, companies like Cisco Systems, Keck Medicine of USC and Salesforce, universities like USC and UCI, large media publications like Forbes, CMO, Fast Company, Fortune, Adweek, Entrepreneur, and hundreds of others, and more than 500,000 followers think otherwise. One thing Leonard does extremely well is within the niches of marketing people and professional development, most commonly referred to as personal branding. He holds workshops at companies, speaks at conferences, works hands-on with executives and entrepreneurs who run 8 figure+ businesses, provides consulting and teaches his craft through online courses.

Mentioned in this episode:

Learn more about Leonard Kim:

Learn more about Michael Roderick:

Zack Slingsby: Finding Ways to Do Fun and Creative Projects (Right Now!)

Wed, 04 Dec 2019 03:30:46 +0000

Today we continue our Podcast Row series with Zack Slingsby—the Founder of Human Factor Media. Listen in as we explore how Zack uses the power of story to create compelling videos for brands, how he switched gears to achieve greater happiness in his professional life, and the importance of using data to create something different (and effective).

Topics include:

Why story-driven media is the best way to promote your business
Why relationship-building in its early stage is a numbers game
Everyone will always shut the door on you (and why that’s okay)
Proving to people you can execute your concepts
Why one thing will never solve all of your problems
Juggling parenthood and family life with managing a business
Why there will always be sacrifices when venturing into entrepreneurship
And much more!

Zachary Slingsby is the founder and creative director of Human Factor Media, a New York-based creative production agency that believes brands should make videos people actually want to watch.

Zack’s background is not in digital or film, but in creative and technical writing. He graduated Fordham University as an English major, got a Master of Fine Arts from the New School, and his work has appeared in The Brooklyn Rail, Second Hand Stories, Into the Void, JuxtaProse, JumbelBook, Glimmertrain and some other publications, and he has a finished novel he expects to see on bookshelves soon. He is also the host of the forthcoming web-series and podcast, “Why Aren’t You Famous?” (Debut, Fall 2019)

Human Factor Media is a collection of literary, comic and film talents trying to displace digital ads with branded videos of true entertainment value. Our digital team then uses the best modern media strategies to find the right audience at the right time and in the right place.

We think there is clear evidence that society has become exhausted by self-promotional brand strategies and that buckets of money are wasted in the endeavor every minute. We’d like American commerce to give art a chance. We think the powers that be will be pleasantly surprised by the market’s reaction.

Mentioned in this episode:

Ian McEwan

Learn more about Zack Slingsby:

Learn more about Michael Roderick:

Frans Johansson: Why Speed is The New I.P. (out of the archives)

Wed, 27 Nov 2019 03:30:05 +0000

Today I’m once again digging into the archives to revisit my conversation with Frans Johansson of The Medici Effect and The Medici Group. Listen in as we discuss the changing landscape of the world of business as well as a number of other juicy topics in the field of innovation.

Topics include:

Frans’ background and his exploration of “the intersection” (and how it has influenced his writing and business)
A new way to think about the term “diversity” and how it can create enormous opportunity for businesses
How companies are changing the way they define what they do for their clients (and what older companies need to do to keep up with the current trends)
The real reason more businesses are leaning towards innovation rather than staying with what’s comfortable
How to move much faster in your industry (and why it’s so important)
What Elon Musk did with Tesla’s I.P. and what we can learn from it
The one thing that will help you move faster than any other company around you
A new way to think about risk
And much more!

An author, entrepreneur, and acclaimed international speaker, Frans Johansson has inspired readers and audiences worldwide with his ideas on leadership and success, innovation, and diversity, while his practical insights have empowered thousands to take action. Innovation legend Clay Christensen cited Frans’s debut book The Medici Effect as “one of the most insightful books on managing innovation that I have ever read,” while his follow up, The Click Moment, was hailed by Fast Company as the book that challenges traditional business-school thinking, and has been charged with destroying the 10,000 hour rule. Since its publication in 2004, The Medici Effect has become the definitive book on diversity driving innovation, influencing numerous industries and fields such as architecture, design, economic development, education, and investing.

In his role as thought leader and CEO of The Medici Group, Frans has advised executive leadership at Fortune 500 companies such as Disney, IBM, Nike, and Synchrony (formerly GE Financial). Frans has been featured on ABC, CNN, CNBC, the PBS Newshour, and National Public Radio and serves on the Board of Trustees of the New York Hall of Science. He has spoken to audiences on six continents, in virtually every industry, and across disciplines, from creatives to engineers, financiers to scientists, and politicians to humanitarians.

Mentioned in this episode:

Learn more about Frans Johansson:

Learn more about Michael Roderick:

Fei Wu: How To Build a Popular Podcast, Grow Your Business, and Meet Your Heroes Through the Power of Good Questions (out of the archives)

Wed, 20 Nov 2019 03:30:57 +0000

In this archival episode, I sit down with Fei Wu – the creator and host of Feisworld Podcast and the Founder of Feisworld LLC. Listen in as we discuss her journey of building a popular podcast, connecting with amazing and fascinating guests, and leaving a “steady” job to follow her dream.

Topics include:

How Fei became a host at a very young age (and what that did to influence her podcast creation in the future)
The truth about how many podcasts are started and never finished
Fei’s process for maintaining consistency
How Dim Sum factored into Fei starting her podcast
Why it’s ok to quit and how important that realization is to being able to move forward with your projects
How Fei defines the word “work”
Why it’s so important for all podcasters to decide which metrics matter
The “trigger” that caused people from the podcast to become clients for Fei’s freelance business (and what most people forget to do when connecting with potential clients)
The best way to reach out to someone who you know you can help without offending them (and coming off as a jerk)
Why it’s actually a bad idea to use your industry’s jargon and how it can actually repel clients
How Fei handles being in the middle when people approach her about connecting with her guests (and what she does if she is considering connecting someone)
What to do when the interview is not a match and why it’s ok to call it off
Fei’s personal process for saying no and her philosophy on how to respond when you get pitched by a wrong fit
And much more!

Fei Wu is a bilingual podcaster (English and Mandarin Chinese), the creator and host of Feisworld Podcast / 菲的世界播客, which attracts 75,000 downloads and listeners from 40 countries. Fei left her job in marketing and advertising to build a company of her own called Feisworld LLC, with a mission to help small businesses and people tell better stories, find more customers, and create new revenue streams. She was born in Beijing, China, educated in Boston, and has a 3rd-Degree Black Belt in Tae Kwon Do. She also worked as a DJ for the China National Radio Station (CNR) at the age of 16.

Mentioned in this episode:

Learn more about Fei Wu:

feisworld.com

Learn more about Michael Roderick:

Brandon Youst: How To Recreate Your Life

Wed, 13 Nov 2019 03:30:51 +0000

Today we continue our Podcast Row series with Brandon Youst—the founder of Urban Farm Academy. Listen in as Brandon reveals how (and why) he moved from a career in finance to one in food and agriculture. He also discusses why patience is the key to building important relationships, shares his real thoughts on activism, and unpacks what it really takes to evolve from a solopreneur to managing a team.

Topics include:

How he realized corporate culture wasn’t for him (and what he did about it)
How his company teaches many different ways to get involved in agriculture
Eliminating the poor farmer mentality
The importance of partnering with local influencers
How his model works for businesses in a variety of sizes (and areas)
Why learning about yourself during coursework is just as important as the lesson itself
Why it’s okay to protect your own time and space
Learning how to put down the books and start implementing what you learn
Not getting consumed by social media (and staying authentic)
And much more!

Brandon Youst is an entrepreneur and founder of Craven Local Food Market, Bootstrap Farmer and the Urban Farm Academy. He is also author of the book, The Bootstrap Farmer Guide to Farming the Future, which discusses the process of recreating your life by getting into food and agriculture.

Since leaving corporate finance 4 years ago, Brandon’s mission has been to localize the national food supply through the proliferation of hyperlocal business models, and has been doing this through the Craven Local Food Market, a meal subscription service where Brandon and his team grow, harvest, cook and deliver fully prepared meals to a local client base on a weekly basis. This business model, among others, are featured in the Urban Farm Academy, which is an online platform teaching hyperlocal business model frameworks and workforce development for people looking to create within local food and agriculture.

Mentioned in this episode:

Learn more about Brandon Youst:

Learn more about Michael Roderick:

Mark Herdering: How To Hang Out For A Living

Wed, 06 Nov 2019 03:30:24 +0000

In today’s episode, Hanging Out For a Living author Mark Herdering reveals his four basic principles to successful relationship building. He also talks about why he wanted to write a tactical book for the everyman and breaks down the real deal with network marketing.

Topics include:

How he turned hanging out with people into a booming business
Valuable advice he learned from the Yellow Pages
Why you need to be a problem-solver instead of a job doer
How a Moroccan teapot inspired his book
Developing a better sense of what you want to get involved in
Why you need to constantly invest in yourself (and your education)
The number one thing people get wrong when it comes to connecting with other people
How to maintain relationships when your network is blossoming
And much more!

After struggling for years in traditional sales Mark built a business that was generating over $1,000,000 in annual revenue in less than two years (on a 62 cent per-unit item) using a unique referral action plan. His extensive networking ability has driven his professional accomplishments and has expanded his career portfolio to wearing the hats of speaker, writer and business connector.

Raised in Los Angeles, he served as vice-president of the Tarzana Chamber of Commerce (1995-98), was a member of the Women’s Referral Service, Business Network International and the Referral Institute. In 2005 he joined Salt Lake City based SendOutCards.com where currently serves as an Executive affiliate and trainer.

In September of 2007 Mark effectively retired to Portland, OR where he served as the moderator of the Portland Business Alliance Leads Exchange program from June 2008 to Dec 2011 and held a seat on the alliance’s Presidents Council from 2008 through 2014 where he served as a mentor to new members.

In 2011 Mark founded PDX Group, a mastermind community of business experts, consultants and business-to-business service providers passionately dedicated to serving the greater business community.

Mark’s first book, Hanging Out For a Living, is a business fable about the adventures of Tyler (a desperate, struggling salesman) his unlikely mentor Oscar (an overindulgent 2500 year old Babylonian who lives in a tea pot) and the lessons about how to how to building high-quality business relationships learned along the way.

Today Mark speaks across the country about the Referral Action Plan to educate business owners and business development others build referral-based business.

Mentioned in this episode:

Learn more about Mark Herdering:

Hanging Out For a Living

Learn more about Michael Roderick:

Vin Clancy: Getting There Twice As Fast Through Growth Hacking (out of the archives)

Wed, 30 Oct 2019 03:30:26 +0000

In this episode, I’m reaching into the archives to revisit my chat with Vin Clancy – a famous growth hacker who has worked with everyone from the tech elite to the Royal Family. Listen in as he shares his fascinating story and demystifies growth hacking.

Topics include:

The driving force behind Vin’s explosive growth and how he approaches it differently from many “one hit” wonders
A counterintuitive approach to motivation he discovered during his toughest financial times
Vin’s personal definition of growth hacking and how it influenced the structure of his latest book
The four most important elements of growth hacking and how to make sure you are always including them in your own projects
How to avoid launch fatigue
How to use Twitter to fill up your rooms when public speaking
Vin’s method for staying in touch with thousands of people
How to avoid “contamination” from the news and stay focused on the things that move your business forward
And Much More!

Growth hacking’s “enfant terrible,” Vin Clancy is one of the most infamous marketers in the world, known for his cutting-edge growth hacks and genius business ideas. (He also looks awesome). His growth hacking book raised over $100,000 in pre-orders, which he supported with a 100-date speaking tour in ten countries around the world. He has spoken in over 40 different cities in ten different countries.

He has been featured in publications like Fortune, Buzzfeed, The Daily Telegraph, The New Statesman, Wired, Vice, Inc., and many more. Vin teaches company founders, influencers, and marketing managers how to grow their companies through a combination of rapid social media growth and guerrilla community management tactics in his private coaching groups, and through consulting with Marketing executives. His talks at conferences and events around the world focus on marketing, sales, social media, and writing. His “growth hacking in real time” talk was voted best talk at SXSW V2V in Las Vegas.

Vin also founded the online magazines planetivy.com and screenrobot.com, which received nearly 20 million page views with zero marketing spend in their first two years, while content he has overseen for other clients has received over 150 million page views so far. His new book, Ace The Game: The 100 Best Growth Hacks in the World Right Now, is going to be the most important marketing and business book of 2018.

Mentioned in this episode:

Learn more about Vin Clancy:

Learn more about Michael Roderick:

Liz Lajoie: Using Money As a Lens To Fund Your Future

Wed, 23 Oct 2019 03:30:59 +0000

In this episode, I sit down with Liz Lajoie, founder of The Zen Money Initiative. Listen in as we discuss all things money. We dive into the misconceptions, myths, and magic in understanding your finances.

Topics include:

Liz’s long and winding background (and how she ended up with over 20 years of business experience)
The medical diagnosis that led to Liz founding her own business
The challenges that most entrepreneurs face
The things that most entrepreneurs ignore when building a successful business (and what the actual point of running your business is)
The top issue that Liz’s clients come to her with
Why you absolutely need to pay attention to the “boring” topics
The danger of being really successful (and the hardest part about managing the money that comes in)
Financial “Ostriching” and how Liz actually triggered me in this interview
What we’re all in business for at the end of the day
Why strategic spending will secure your seatbelt when you’re on the entrepreneurial roller coaster
The biggest mistake you can make with your budget (and how to really simplify your process now to avoid a business crash)
What Liz learned about building relationships when she started her business and where she found her first clients
The best perspective you can take when it comes to money (and how to avoid the pressure of people pushing you to get to the “next level” when it’s not a fit)
And much more!

Liz Lajoie, MBA, is the Zen Money Strategist & CFO and the founder of the Zen Money Initiative, which helps mission-driven entrepreneurs master their finances and grow thriving businesses.

Mentioned in this episode:

Learn more about Liz Lajoie:

Learn more about Michael Roderick:

Lisa Princic: How To Lead Your Clients To Business Growth When You’re On a Timeline

Wed, 16 Oct 2019 03:30:32 +0000

In this episode, I sit down with Lisa Princic—a business and marketing strategist. Listen in as we unpack the idea of marketing strategy, explore the world of coaching and creating relationships, and explore new ways to think about business growth.

Topics include:

Lisa’s background before the online business boom (and how she discovered her love of sustainability and doing meaningful work)
Her early work as a life coach and the main thing that motivated her to go into the field
The real deal with life coaching
The choice that Lisa made as a strategist that really changed things for her
The real definition of strategy
The questions you need to ask to make sure you are hiring a strategist and not a coach (and the difference between the two)
Where most businesses lack clarity (and what it means for you and your service as an entrepreneur)
What to do if people are always saying to you they don’t know what you do
The idea of the customer timeline and how you can use it to build relationships with referral partners
Lisa’s three levels of outreach and what worked best for her in growing her own business
And much more!

Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable $1million brands. She helps them simplify their offers, focus their brand with bolder messaging and strengthen their marketing systems.

She is a trained business strategist and marketing mentor who eases business owners from successful chaos to strategic flow to create more success and fulfillment

Mentioned in this episode:

Learn more about Nicole Lisa Princic:

lisaprincic.com

Learn more about Michael Roderick:

Nicole Jackson Miller: How to Start Where You Are and Finish What You Start (out of the archives)

Wed, 09 Oct 2019 03:30:42 +0000

In this episode, I’m once again diving into the archives to revisit my conversation with Nicole Jackson Miller – the CEO of The Project Designer. Listen in as we discuss Nicole’s journey as an entrepreneur and the lessons she’s learned about relationship building, management, and growing a business beyond the single owner.

Topics include:

Nicole’s transition from the TV world and what it means to be a “recovering perfectionist”
The conversation that led to Nicole launch her own business (and how she brought her passions together to serve online business owners)
Why Nicole isn’t interested in “burning the boats” and what she decided to do instead when it came to building her business
What you need to understand about what motivates you (and how to avoid doing more harm than good by pushing against your type)
How Nicole works with her clients and what she’s realized about implementation for online entrepreneurs and their teams
The best way to “project-manage” your relationships
The one thing that you absolutely must do to avoid going too far in the wrong direction with your time
What to do when you’re overwhelmed and don’t know where to start
The tyranny of the to-do list and what to do with those items that just stay there forever
How to delegate strategically
What you need to focus on first when starting your business
The most important thing that you can do before hiring a coach or a mentor (and why you need to talk to a potential coach about it)
And much more!

Nicole Jackson Miller is the owner of The Project Designer Company, a Project Management Agency that serves online business owners, coaches and influencers. Nicole also mentors Agency Owners on how to build an A+ Team to support their clients. Through working at major TV Networks in NYC for over 8 years, Nicole understands what it takes to lead a business and team to greatness and she helps her clients do just that!

Mentioned in this episode:

Learn more about Nicole Jackson Miller :

Learn more about Michael Roderick:

Sam Markowitz: The Power of Being Genuine When It Comes To Your Marketing (out of the archives)

Wed, 02 Oct 2019 03:30:49 +0000

Today I’m reaching into the archives to revisit my conversation with Sam Markowitz, entrepreneur and business growth consultant with the Sam Markowitz group. Listen in as we deconstruct the psychology behind entrepreneurship, explore the world of marketing and copywriting, and learn a bunch about human nature along the way.

Topics include:

Sam’s original plan for what he would do after college (and how it completely changed as soon as he graduated)
His complete marketing immersion and the alternative he discovered to “hope-based” marketing
Sam’s first mentor and the leap of faith he took to be able to work with him
How Sam made the most of the opportunity given to him and what he believes is the most critical thing to have 100% of
What you must embrace whole-heartedly if you are seeking success (and what Sam learned from his mentor about this)
The surprising and emotional way his mentorship ended and the important lessons Sam learned from it
What the story of Abraham can teach you about curating your network (and how Sam has used it to find great business partners)
The ability in copywriting that every master spends refining and reworking
What often will take the most time when writing a sales letter
One of the biggest reasons why people don’t purchase something (and what you can do about it right now)
And much more!

Sam Markowitz is an entrepreneur, and he helps other successful entrepreneurs grow their businesses at The Sam Markowitz Group. As one of the top direct response copywriters and marketing strategists in the world, he is known as Gary Halbert’s last protégé, and he develops marketing strategy for hyper growth for his clients.

Mentioned in this episode:

Learn more about Sam Markowitz:

sammarkowitzgroup.com

Learn more about Michael Roderick:

Igor Kheifets: How To Become a True Master of Email Marketing

Wed, 25 Sep 2019 03:30:03 +0000

Today I’m speaking to bestselling author Igor Kheifets about all things list building and email marketing. Listen in as we break down how to build a successful (and fruitful) subscription list, reveal how to avoid the biggest email marketing pitfalls, and unveil the true importance of becoming an authority in your niche.

Topics include:

How a trivia game jumpstarted his journey into online entrepreneurship
How to gain results by learning from your initial marketing mistakes
Standing out by what you stand for
Why building subscription lists through free traffic is actually a bad idea (and what you should do instead)
Why sales shouldn’t be the focus of your email marketing
What to do after you’ve built your audience
Building relationships by creating offers from pain points
Why the feel good email is a really lie
What you can learn about sales from dating
The biggest mistakes when mailing your lists (and how to avoid them)
And much more!

Igor Kheifets helps people build wildly profitable email lists in record time.

Mentioned in this episode:

Dan Kennedy

Learn more about Igor Kheifets:

Learn more about Michael Roderick:

John Wellborn: Using Integrity Cues to Grow Multiple Businesses and Live Your Best Life

Wed, 18 Sep 2019 03:30:09 +0000

Continuing the series of interviews from Podcast Row, I sit down with John Wellborn – the CEO of Live Well, owner of multiple companies, and prolific entrepreneur. Listen in as we discuss what it means to be an entrepreneur, the importance of mindset, and how to think about your relationships.

Topics include:

- John’s background in insurance and the revelation he experienced (on his 28th birthday!) that led to him tearing everything down and moving to the beach
- The business he discovered at the beach that led to six more businesses and the current life he’s living
- The process of how John spins off his current companies and the main thing he did with his customers to discover opportunities to grow new businesses
- The number one factor in starting a business
- John’s biggest piece of advice to people who are starting something new
- The gap that John noticed in how people spend money in 2nd homes (and how it helped launch his first business and secondary businesses)
- Why you need to make sure you are never forgetting to listen to the market (and what business opportunities you might miss if you don’t)
- The one thing you can do that will put you ahead of 80% of businesses (and the two steps to blowing anyone’s mind)
- What to watch out for when people disappoint you
- The failure that taught John the biggest lessons in his business
- John’s plan for expanding the beach house business and how others can get involved
- And much more!

John Wellborn is the founder of Live Well 30A – the leader in vacation rental equipment and concierge services on 30A. Their core services include: bike and beach chair rentals, beach fires, golf cart rentals. They also arrange chef service, transportation, babysitting and more. Four companies operate under the Live Well 30A brand: Live Well 30A Gear, Live Well 30A Retreats, Live Well Bikes & Concierge, Live Well 30A Realty, and Rent 30A.

Mentioned in this episode:

Tim Ferriss

Learn more about John Wellborn:

Learn more about Michael Roderick:

Jonathan Gill: Disrupting Advertising In Podcasting By Making Everyone Better Together

Wed, 11 Sep 2019 03:30:40 +0000

Continuing the series of interviews from Podcast Row, I sit down with Jonathan Gill, CEO and Founder of Backtracks. Listen in as we discuss the world of podcasting, entrepreneurship, and building relationships in the world of tech.

Topics include:

How Jonathan’s beginnings in the world of punk and hardcore music led to a career in culture and technology
How a bad cell phone signal on tour led to the idea for Backtracks
Cross-pollination between the podcasting and music industry
The three main problems the company is focused on when it comes to podcasts
What Backtracks can do for sponsors and advertisers
Jonathan’s best practices
The main thing you want to consider if you decide to raise money for your own project
What’s next for Backtracks
Jonathan’s advice for managing inbound requests when you have a funding event
How Jonathan manages his time
And much more!

Jonathan Gill is the founder and CEO of Backtracks, the audio and podcast analytics and monetization company. Backtracks helps audio content creators and brands know and grow their audiences. Simply put, Backtracks helps podcasts make more money.

Jonathan ran a record label in the transition to digital distribution and analytics, voted in the Grammy Awards, was an early team member of Mozu (acquired by Vista Equity Partners), and founded some of the internet’s early niche music resources in the 1990s.

Mentioned in this episode:

Learn more about Jonathan Gill:

Learn more about Michael Roderick:

Ilissa Miller: Delivering On The Promise of PR to Create Unshakeable Trust

Wed, 04 Sep 2019 03:30:16 +0000

Today we’re continuing the Podcast Row series with Ilissa Miller, founder and CEO of iMiller Public Relations. Listen in as we discuss PR, Entrepreneurial balance, and building relationships with the press.

Topics include:

Ilissa’s background from opera singer to recruiter to telecom pioneer
How Ilissa built relationships when her business was first getting started (and what she learned about sales)
Ilissa’s rule about everything her team touches and what it can teach you about building a reputation
What PR is really about (and who the buyer really is)
The biggest mistake you can make with your message and how it can cause you to miss your targets
How to pitch journalists in 15 seconds and what you need to do before even reaching out
The fine line between following up and being annoying
The “innovative” thing you can do to cut through the noise
What happens when you say “no” and the counterintuitive view Ilissa has of it
The most dangerous pricing strategy an entrepreneur can use
And much more!

As founder and CEO of iMiller Public Relations (iMPR), Ilissa Miller brings nearly two decades of experience in sales, marketing and product development to her clients in an effort to help them differentiate their messages and achieve notoriety within an ever expanding and evolving industry. With a wealth of experience and knowledge in the emerging global telecommunications and technology industries, her extensive expertise and practical skill set have allowed her to implement and spearhead and launch many companies as well as global product and marketing campaigns including that of international private line and networks, IP transit, peering, IPVPN, hosted PBX, cloud computing, Ethernet, managed services, colocation and data center products and solutions. She is a recognized leader in the global telecom and technology space where her knowledge and insights provide strategic guidance that enhance performance resulting in a remarkable reputation for effectiveness and client satisfaction.

Mentioned in this episode:

Learn more about Ilissa Miller:

Learn more about Michael Roderick:

Erik Cabral: How to Become a Unicorn in Your Industry By Going On-Air

Wed, 28 Aug 2019 03:30:33 +0000

In this episode, we continue the Podcast Row interview series where I sit down with Erik Cabral, Founder of On-Air Brands. Listen in as we discuss brands, relationship building, and get real about Real Estate.

Topics include:

The moment that launched Erik into the world of entrepreneurship after more than 20 years of work in creative agencies
The book that changed his life
How Erik became a “unicorn” in the Real Estate investing industry (and the mission of On-Air Brands)
The number one thing that Erik did to establish himself as a thought leader (even when he had no deals)
The importance of documenting your journey and what it can do for your business
What worked for Erik when it came to building relationships with investors and one simple shift in the way he handled events that led to some of his biggest opportunities
A new way to look at consuming social media (and what it can do for your content creation)
What not to do when communicating with people on LinkedIn
What Erik looks for when reading a cold outreach email
The biggest shift you can make with your emails to transform your productivity
The number one mistake you make in mindset when it comes to asking for money
And much more!

Erik Cabral is the founder of the creative agency, On Air Brands; the real estate investment company, Mindado Investment Group; host, co-host, and producer on several shows: Entrepreneur’s Circle, Capital Hacking, LIVE at the Hive!, Real Estate Hackers, SJREIA LIVE, and many more in progress. With multiple businesses and partnerships, Erik is the quintessential “serial entrepreneur” who spends much of his time helping others grow their businesses, brands, and personal brands.

Mentioned in this episode:

Learn more about Erik Cabral:

Learn more about Michael Roderick:

Aaron Price: Taking The Initiative To Build Real Connections (And How To Do It)

Wed, 21 Aug 2019 03:30:23 +0000

In today’s episode, Propelify founder and New Jersey Tech Council President Aaron Price shares how he transformed an idea into a tech community of more than eight thousand people. We also reveal the real hacks to building a strong network of important people.

Topics include:

The real importance of building credibility and having laser focus
Tapping into the needs of the community
The unexpected power of the cold email
Why having a real exchange of value is the key to building genuine connections
How to increase your chances of getting a yes
Scalable ways to communicate with people
Why giving first opens up unlimited opportunities
How to craft your ask (and developing the courage to do so)
And much more!

Aaron Price is the founder of Propelify, a media and events company built to empower entrepreneurs. The organization is best know for the Propelify Innovation Festival that unites the innovation community of the Northeast and welcomes over 8000 attendees for talks, tech, exhibitors, drones, VCs, VR, music, and more. Price is also the founder of the award-winning NJ Tech Meetup, New Jersey’s largest tech community. With an early entrepreneurial drive sparked when he was awarded a patent in high school, he went on to found deliverU, effordables, weCraft and livecube. He lives in Hoboken with his wife and their two proudest startups, their two daughters.

Mentioned in this episode:

Learn more about Aaron Price:

Learn more about Michael Roderick:

Emile Mimran: Helping The Little Guy Make Money On Social Media

Wed, 14 Aug 2019 03:30:20 +0000

Today I’m talking to Emile Mimran–the President and Founder of Adinlay–about how his app helps users of all sizes actually profit from their social media pages. We also break down the real deal behind influencers and brand advertising and reveal why social media users are far more powerful than they realize.

Topics include:

Why working as a waiter helped Emile learn how to connect with people
What he learned about success from his first sales job
The importance of creating social media advertising that doesn’t feel intrusive
How Adinlay connects users with brands
How Emile builds relationships with both brands and users (and between the two!)
Why making people feel important matters when it comes to advertising
And much more!

Emile Mimran is the President and Founder of Adinlay, Inc. – a word of mouth digital social media marketing company connecting everyday real social media users of any size, to influencers, to brands, by way of sharing a portion of their authentic posts with a brand campaign of their choosing.

Mentioned in this episode:

adinlay.com

Learn more about Emile Mimran:

Learn more about Michael Roderick:

Eileen Kenney: How To Turn Your Passion Into A Viable Product

Wed, 07 Aug 2019 03:30:05 +0000

Today I’m sitting down with HOOFiTZ® creator and CEO Eileen Kenney. Listen in as we discuss what it takes to turn what you personally believe in into a fulfilling career. We also talk about developing a solid sales plan from the ground up and how to maintain relationships during the toughest moments in your career.

Topics include:

Why the corporate world isn’t Eileen’s cup of tea
The book that influenced Eileen’s career path (and helped her believe in herself)
Learning to get past the bad side of business
Navigating the world of investors and moving your product to next level
How Eileen balances her time as an entrepreneur and a single mother
Getting your product in front of the right people (who may also be outside of your market)
Wise words for those who feel like giving up
The importance of listening to your gut
And much more!

Eileen Kenney was born and raised in a small coal mining town in Pennsylvania and is the youngest of six children. She developed her two greatest passions, art and horses, by studying art at the Moore College of Art and Equine Studies at Harcum College, both in Philadelphia.

To support her lifelong passion for horses, she held many diverse jobs and modeled for the Ford and Wilhelmina Modeling Agencies in New York City, Arizona, Colorado, and Canada. She also has a solid background in the Film and Television Industry in Los Angeles, and is a current SAG-AFTRA member with many screen credits to her name. Taking a break from her film career, she returned to the horses that she loves. She became a nationally accomplished and licensed trainer and competitor in the United States Eventing Association horse world.

In 2003 in Virginia, she started her own business, Kenney Sport Horses, designing and managing equestrian facilities & coaching, training, breeding and competing young prospects to become upper level event horses. She had invented several products such as The UNISIT System for equestrians to learn to ride and Miss B’s Finest essential topicals for sore and injured horses. In 2016 she partnered with two other horse enthusiasts to create HOOFiTZ® and launched it to the public in the spring of 2018.

Mentioned in this episode:

Learn more about Eileen Kenney:

Learn more about Michael Roderick:

Beverly Flaxington: Helping Others Feel Valued (and Valuable) By Being More Human (out of the archives)

Wed, 31 Jul 2019 03:30:00 +0000

In this episode, I’m diving into the archive to revisit one of Access To Anyone’s most powerful conversations.

Today I sit down with Beverly Flaxington, The Human Behavior Coach who has authored 8 different books, writes for Psychology Today, and has run her consulting firm for 20 years. Listen in as Bev tells us all about her personal story, the top lessons she’s learned in relationship building, and what everyone needs to know about human behavior.

Topics include:

Bev’s background as a recruiter (and how she started to discover her gift for working with people)
The moment that caused her to walk out on her job and start her business
What to do when you decide to start off on your own or when you get let go from a job
The major discovery Bev and her partner made about which business they were actually in vs. what business they thought they were in
Why talking about your experience isn’t the best use of your time (and what you need to do instead)
The natural approach that we all have to be careful of when it comes to selling our products and services
The absolute must-have for anyone who is thinking of hosting a podcast, selling a service, or running their own information platform
The importance of knowing your audience when it comes to reaching out on platforms like LinkedIn (and how it can transform the way you are perceived)
The danger of “writing people off” and how you need to think about maintaining your relationships
What you should never do when meeting someone for the second time
What we notice most when people reach out to us (and how it can create a bigger sense of loyalty)
How to get past your fear of asking and to stop suffering in silence
And much more!

Beverly D. Flaxington, MBA, The Human Behavior Coach® is a Gold-award winning author who has written 8 books, including three bestsellers. She brings her vast experience as a management consultant, Certified Hypnotherapist, executive and career coach, Certified Behavioral Analyst, Certified Values Analyst, and holder of two patents for groundbreaking programs she created. She has run her own consulting firm for 20 years. Bev is a regular blogger for PsychologyToday.com and writes a weekly column called “Ask Bev” for Advisor Perspectives Magazine answering questions about human behavior and relationships in the workplace. Bev is a Lecturer at Suffolk University teaching Leadership & Social Responsibility. She has taught Entrepreneurship 101, Small Business Management, Dealing with Difficult People and Organizational Behavior.

Mentioned in this episode:

Learn more about Beverly Flaxington:

Learn more about Michael Roderick:

Chuck Pettid: The New Frontier of Equity Crowdfunding

Wed, 24 Jul 2019 03:30:09 +0000

In this episode, I sit down with Chuck Pettid, CEO of the funding portal of Republic. Listen in as we discuss the world of Equity crowdfunding, entrepreneurship, and how to manage relationships from the funding side. This is one of a series of live interviews here in NYC at an excellent event called Podcast Row.

Topics include:

How the 2008 financial crisis led Chuck to move from Wall Street to Real Estate
The unfair advantage Chuck had when it came to raising money when he started in VC (and how you can do the same)
The difference between accredited and non-accredited investors (and how the playing field was leveled when equity crowdfunding came into the picture)
What 90% of investors actually want
What founders need to focus on first in every conversation with potential investors
The worst statement any founder can make (and what never to say when meeting with an investor)
How the “signal” equity crowdfunding sends to the VC world has completely changed

Chuck Pettid is a Partner at Republic, a leading equity crowdfunding portal. He is also GP of micro VC fund RainmakeMe and sits on the board of Panty Prop and RidersShare. Chuck is co-producer of Meet the Drapers. He has an MBA from the Fordham Gabelli School of Business and a BS from the University of Nebraska-Lincoln.

Mentioned in this episode:

Learn more about Chuck Pettid:

Learn more about Michael Roderick:

Sam Silverstein: How to Build Relationships (Through Accountability) and Make Your Words Matter

Wed, 17 Jul 2019 03:30:44 +0000

In this episode, I sit down with Sam Silverstein, author, professional speaker, and accountability expert. Listen in as we discuss what accountability actually means, what businesses often get wrong when it comes to values and leadership, and much more.

Topics include:

Sam’s extensive family business background and what led him to write his first book
What accountability really is (and what most people get wrong when it comes to personal accountability)
The difference between responsibility and accountability and why “holding someone accountable” is actually a fallacy
Why people struggle with keeping commitments (and what to do to make them stick)
Why many people don’t know what their values are (and how it sets the pace for all of your decisions)
How to navigate things outside of your control while still being highly reliable
Why you’re never on time
The biggest enemies to accountability and how to stop making excuses
The importance of P.D.I.
The relationship between procrastination and our beliefs
And much more!

Mentioned in this episode:

Learn more about Sam Silverstein:

samsilverstein.com

Learn more about Michael Roderick:

Priscilla McKinney: What You Should Stop Doing When it Comes to Your Marketing (and How To Think Outside the Cage)

Wed, 10 Jul 2019 03:30:55 +0000

In this episode, I sit down with Priscilla McKinney, CEO and resident Mama Bird at Little Bird Marketing. Listen in as we discuss the changing landscape of content, entrepreneurship, and the many ways marketing is defined.

Topics include:

The origin of the “Mama Bird” title and the natural disaster that led to Priscilla’s company’s rebrand
How Priscilla got a very expensive education on a very low budget and what she did to work her way through college
The conversations that helped her discover her true gifts
How digital marketing has changed the culture (and what we should do now)
What sex and marketing have in common
The S.O.A.R. methodology and what you need to start with so you stop getting stuck
Why you should never put pressure on people (and what you need to put pressure on instead)
The question you absolutely need to ask when hiring an agency that will help you avoid disappointment
Priscilla’s curating process and how she deals with inbound requests and avoids coffee meeting hell
A deeper dive into S.O.A.R. and The Rule of Fifteen
And much more!

Priscilla McKinney is the CEO and resident Momma Bird who leads a team of creative peeps at Little Bird Marketing. Priscilla is a prolific blogger and host of Ponderings from the Perch: A Modern Podcast for the Modern Entrepreneur where she discusses the truth about entrepreneurship, marketing best practices, managing creatives, company culture and other marketing oddities.

Priscilla personifies creativity, entrepreneurship and authentic leadership – inspiring others to truly carve out their own path of success in her uniquely funny, no-nonsense and slightly irreverent way.

Mentioned in this episode:

David Byrne head of Talking Heads

Learn more about Priscilla McKinney:

Learn more about Michael Roderick:

The 3 Biggest Networking Mistakes (And How To Avoid Them) (out of the archives)

Wed, 03 Jul 2019 03:30:30 +0000

In this special episode, I’m diving into the archives to explore one of my favorite topics!

We all know by now that going to networking events, mixers, and cocktail parties hoping for the universe to drop new business into our laps simply doesn’t work. In fact, sometimes things at live events can go wrong. Really wrong. In today’s episode, we explore what Michael Roderick calls the three biggest Party F-Ups, and reveal how you can avoid these pitfalls – and up your overall networking game – by building better awareness.

Topics include:

Why people “f-up” at networking events
The three party f-ups: Bruce-Willising people, Card to the Face, and the Tom Brady Treatment
Tips for introducing new acquaintances (if you forgot their name)
What the concept of the business card means today
Why it is important to be aware of everyone in your networking orbit
How to rectify and address your networking mistakes

Learn more about Michael Schein:

Learn more about Michael Roderick:

Jason Hsiao: How to Save the Best for First in Your Video Content

Wed, 26 Jun 2019 03:30:29 +0000

In this episode, I sit down with Jason Hsiao, the co-founder and Chief Video Officer of Animoto. Listen in as we discuss video marketing, entrepreneurship, and the future of digital mediums.

Topics include:

Jason’s origin story and what it was like in the days before the iPhone
The state of video today and the “wave” that Jason and his team managed to catch
The early skepticism that Animoto encountered when they first started the company (and how they navigated the “free on the internet” theme at the time)
The counterintuitive business model Animoto used when they first launched (and what fueled their growth)
Why you can’t make everyone happy and what you need to do instead
How Animoto “disrupted” themselves and how it led to serious growth
One of the hardest decisions product creators have and how to navigate all of the choices that get thrown at you
The “builder paradigm” and how to make a product where no one can really fail
How Jason deals with the inbound he encounters as the popularity of his tool grows
Current trends in video and social media (and which platform is growing the fastest right now)
What you should NOT do when it comes to creating your own video
Why telling content creators to think like a movie director is actually horrible advice
Jason’s take on the “personalized” video and what he thinks works (and doesn’t)
The most interesting answer to the Golden question we’ve had so far!
And much more!

Jason Hsiao is the co-founder and Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos, even if they have no technical skills and have never created a video before. With the mission of empowering everyone to create powerful videos regardless of age or experience, Jason founded Animoto with his high school and Dartmouth College friends back in 2006. Animoto’s certified partnerships with Facebook, Instagram, YouTube, and the Small Business Administration give it unique insight into the changing social media and business landscape — which may be why more than 1-million businesses around the world are already using Animoto to create marketing videos. Prior to founding Animoto, Jason was a producer for MTV Networks and Comedy Central.

Mentioned in this episode:

Zig Ziglar

Learn more about Jason Hsiao:

Learn more about Michael Roderick:

John David Mann: Listening to the Whisper of Intuition

Wed, 19 Jun 2019 03:30:27 +0000

In this episode, I sit down with John David Mann, co-author of The Go-Giver, The Latte Factor, and over 30 other books. Listen in as we talk about everything from the trials of entrepreneurship to sharing credit to building great relationships.

Topics include:

The two things every writer and entrepreneur need (and they aren’t what you think)
How The Go-Giver came about and what it did for John’s career
The “white label skill” that John has carried with him through all of his various businesses
The breakdown of John’s co-author business partnerships and how it’s worked for him over the years
How to avoid being taken advantage of when you decide to collaborate with others
The similarities between playing a role and co-authoring a book
Why writing a book is like starting a business
How to appreciate time alone and set up a life that gives you the time you need
The concept of “Time Poverty” and how it can mess with your ability to be content with what you get done
John’s specific process for saying no and the unique way he thinks about it
Why the people in our social circles cannot give us an unbiased opinion
And much more!

Mentioned in this episode:

Learn more about John David Mann:

johndavidmann.com

Learn more about Michael Roderick:

The Other Side of The Mic: Creating a Referable Brand

Wed, 12 Jun 2019 03:30:24 +0000

In this episode, my friend Robin Zander interviews me about one of my newest concepts and offerings. Listen in as we chat about what it takes to create a referable brand and how you can apply these ideas to your own messaging for your business.

Topics include:

How my background led me to doing this type of work and two books that are my and Robin’s go-tos when it comes to this topic
The story of how Robin and I met (and the awesome things that Robin is working on)
The concept of a “white label” skill and how to discover your own
The book that changed my life and caused me to leave my job as a teacher
The A.I.M. framework for creating referable brands
Applying the framework to Robin’s company as well as various moments in history
And much more!

Robin Zander is a bestselling author, educator, and strategist. With a diverse background ranging from management consulting to circus arts, he has spent his career working with individuals and companies to improve human performance. He is the author of two books, including Responsive: What It Takes To Create A Thriving Organization.

Mentioned in this episode:

Learn more about Robin Zander:

Learn more about Michael Roderick:

Dov Gordon: How To Master Attracting Ideal Clients By Taking The Path Less Traveled (from the archives)

Wed, 05 Jun 2019 03:30:47 +0000

I’m diving into the archives once again to revisit a powerful conversation!

In this episode, I get a chance to chat with Dov Gordon (of The Alchemist Entrepreneur) about his own journey as a coach and consultant and the lessons he learned while building his business. Listen as we discuss entrepreneurial traps, the path of the charismatic guru, and what it means to connect with your ideal client.

Topics include:

The power of the origin story (and how Dov’s story helped him discover the type of entrepreneur he wanted to be)
The surprising place Dov’s first clients came from and what he learned when working with them
The three steps you need to take to consistently attract your ideal clients (and how he learned these the hard way)
The Path of the Charismatic Guru and the alternate path that led to some of Dov’s greatest successes and ideal clients
Why 7 Figures and scaling aren’t for everyone and what to do if these aren’t best for your business
How to make sure we don’t throw out the business with the bathwater when we try too hard to not be like someone else
Why there is no one way to succeed but there is one way to fail
Why so many people get stuck in the “friend zone” with potential clients and referral partners and the mental switch you need to flip to stop that process
The most important thing you need beyond the intellectual understanding of what you can offer to clients
The three doubts and how dangerous they can be to your business growth
The most important attitude to take in life to achieve the kind of impact you want
And much more!

Dov Gordon helps consultants, coaches, and experts get their ideal clients. Consistently. There are millions and millions of consultants, freelancers, and coaches who are really good at what they do. They LOVE their work, and all they want is a consistent flow of clients who value who they are, their expertise, and are willing to pay them well for it. Dov and his small team help you build a simple, repeatable, client-getting system that best fits YOU and your strengths.

Mentioned in this episode:

Learn more about Dov Gordon:

Learn more about Michael Roderick:

James Williams: How To Be Enough For Yourself So Everything You Receive Is A Bonus (out of the archives)

Wed, 29 May 2019 03:30:15 +0000

In this episode, I’m reaching into the archives to revisit one of my favorite conversations.

I sit down with James Williams, a certified high performance coach and business partner in I Heart My Life with his wife Emily Williams. Listen in as we discuss the relationship-oriented story of how our interview came to be and get into the mindset one needs to adopt in order to do their best work.

Topics include:

How James found his “chapter 2” after working for 12 years in television production
How he realized where his motivation was actually coming from (and it wasn’t from the place you think)
What James discovered during that time that caused a monumental shift, not only in his business but in his personal life as well (and how it relates to misdirection we encounter when finding happiness)
James’ story of his own experience with the “giver’s fix” and how he was able to shift the way he thought about giving
How reconnecting with his ten-year old self helps him today when challenges arrive
The talisman he uses to deal with his recovery from the giver’s fix
The one thing you need to make the knowledge you acquire actually stick
The relationship between entrepreneur and money (when it comes to receiving value)
The real deal with guilt when it comes to service
How to go into the world curious and without judgment (rather than being trapped by our own lens after having had bad experiences)
What resentment really leads to
The relationship between our expectations and reality when it comes to giving
The truth about recovery when it comes to the giver’s fix, resentment, and judgment
What to do when we recognize an area of growth (and what we need to do next)
And much more!

After leaving a 12-year career that was no longer fulfilling him or showcasing all he knew, James Williams started his Chapter 2. He got back in touch with his passion for people and human potential and impacting the lives of others. In following his passion and striving for mastery, he aims to be the catalyst in the lives he serves. As a Certified High-Performance Coach James works with entrepreneurs to reach their highest levels of performance and potential in all areas of they life.

Mentioned in this episode:

Learn more about James Williams:

Learn more about Michael Roderick:

Andrew P. Rowan: How To Do Business in Vietnam (and Why You Should Consider It)

Wed, 22 May 2019 03:30:16 +0000

In this episode, I sit down with Andrew P. Rowan, author of Startup Vietnam: Innovation and Entrepreneurship in the Socialist Republic. In this interview, we dive into what it means to do business in a culture that’s different from your own and what entrepreneurs need to know before taking their business far from home.

Topics include:

Andrew’s first trip to Vietnam (and what inspired him to write his book)
The surprising cultural differences in business structures
The core differences in startup culture and the type of introduction that is very rare in Vietnam
Why the division of personal and professional is actually just a cultural construct (and what Andrew learned about alcohol consumption)
Why Andrew felt this book needed to be written
What many people get wrong when they choose to dismiss companies overseas
How status is viewed in Vietnam (and the surprising truth about how much sway it actually has as compared to here)
The difference between an insult here and there
Are there internet trolls in Vietnam?
The dangers of saying the wrong thing on social media (and what that can mean for your business)
What it means to be “rich” in Vietnam
And much more!

Andrew P. Rowan is an American entrepreneur who has lived and worked in Hanoi, Ho Chi Minh City, and Da Nang since 2013. As the founder and director of GKTA Group, he established a partnership with the Finland-Vietnam Innovation Partnership Program (IPP), which accelerates growth for startups originating in Vietnam, with support from the governments of Vietnam and Finland. A leading expert on entrepreneurship, startups, and economic development, Andrew has collaborated on innovation initiatives in Vietnam with the U.S. Embassy in Hanoi, as well as with Vietnam’s Ministry of Science and Technology. He graduated with honors from Sacred Heart University and holds a master’s degree in international business from Hult International Business School.

Learn more about Andrew P. Rowan:

Learn more about Michael Roderick:

Erica Keswin: How to Trust the Force and Invest in Being Human

Wed, 15 May 2019 03:30:24 +0000

In this episode, I sit down with Erica Keswin – author, speaker, and Founder of The Spaghetti Project. Listen in as Erica shares what it means to “Bring Your Human to Work” as well as her thoughts on the relationship-building and connecting processes.

Topics include:

Erica’s background as a connector and her discovery behind how technology started to affect the world of work
Why it’s so important to invest your time with people (and how Erica in one coffee meeting created a research partnership with a New York Times bestselling author)
What to do when you yourself have an ask and what it means to “trust the force”
How Erica got a column in The Huffington Post and how she leveraged it to build even more relationships
Erica’s goals when writing her book (and the larger changes she sought to create)
A surprising discovery about company values that Erica made in her research
What the Spaghetti Project is (and what it can teach you about community)
And much more!

Erica Keswin is an expert in the business of working human. She helps top-of-the-class businesses, organizations, and individuals improve their performance by honoring relationships in every context, always with an eye toward high-tech for human touch. Her book, Bring Your Human to Work: 10 Sure-Fire Ways to Design a Workplace That’s Good for People, Great for Business and Just Might Change the World (2018 McGraw-Hill), was an immediate Wall Street Journal bestseller.

Mentioned in this episode:

Oprah Winfrey

Learn more about Erica Keswin:

Learn more about Michael Roderick:

Susan Lindner: How To Make Every Pitch a Gift

Wed, 08 May 2019 03:30:21 +0000

In this episode, I sit down with Susan Lindner – CEO of Emerging Media and an international professional speaker. Listen in as we discuss the world of PR, connecting, and the changing landscape of media.

Topics include:

Susan’s “disruptive” background and how it led to her work in understanding culture (as well as her activist background)
How a bad date led to her work in Tech PR
Susan’s personal take on PR and what’s different about the world of tech
A definition of PR that is easy to understand
What journalists actually “trade” in and what Susan did to create immediate connections between her clients and journalists
The question every brand needs to be asking themselves right at this moment
Why every pitch is a gift and what you can do to make sure you have plenty of gifts to give
How to avoid broken promises when it comes to PR (and the surprising journalist to publicist ratio)
What most people forget to do when they get PR and how it can kneecap your exposure
Why you need to “mind the flick” and what you need to do with your content immediately
The five-part process that you can do on your own if you can’t hire a PR person right now
Where journalists actually live in the world of social media and why if you’re not there you’re not part of the conversation
How to get a free 30-minute consult from Susan
And much more!

Mentioned in this episode:

Beth Comstock

Learn more about Susan Lindner:

susanlindner.com

Learn more about Michael Roderick:

Sam Markowitz: The Power of Being Genuine When It Comes To Your Marketing

Wed, 01 May 2019 03:30:33 +0000

Today I sit down with Sam Markowitz, entrepreneur and business growth consultant with the Sam Markowitz group. Listen in as we deconstruct the psychology behind entrepreneurship, explore the world of marketing and copywriting, and learn a bunch about human nature along the way.

Topics include:

Sam’s original plan for what he would do after college (and how it completely changed as soon as he graduated)
His complete marketing immersion and the alternative he discovered to “hope-based” marketing
Sam’s first mentor and the leap of faith he took to be able to work with him
How Sam made the most of the opportunity given to him and what he believes is the most critical thing to have 100% of
What you must embrace whole-heartedly if you are seeking success (and what Sam learned from his mentor about this)
The surprising and emotional way his mentorship ended and the important lessons Sam learned from it
What the story of Abraham can teach you about curating your network (and how Sam has used it to find great business partners)
The ability in copywriting that every master spends refining and reworking
What often will take the most time when writing a sales letter
One of the biggest reasons why people don’t purchase something (and what you can do about it right now)
And much more!

Mentioned in this episode:

Learn more about Sam Markowitz:

sammarkowitzgroup.com

Learn more about Michael Roderick:

Frans Johansson: Why Speed is The New I.P.

Wed, 24 Apr 2019 03:30:24 +0000

In this episode, I sit down with Frans Johansson of The Medici Effect and The Medici Group. Listen in as we discuss the changing landscape of the world of business as well as a number of other juicy topics in the field of innovation.

Topics include:

Frans’ background and his exploration of “the intersection” (and how it has influenced his writing and business)
A new way to think about the term “diversity” and how it can create enormous opportunity for businesses
How companies are changing the way they define what they do for their clients (and what older companies need to do to keep up with the current trends)
The real reason more businesses are leaning towards innovation rather than staying with what’s comfortable
How to move much faster in your industry (and why it’s so important)
What Elon Musk did with Tesla’s I.P. and what we can learn from it
The one thing that will help you move faster than any other company around you
A new way to think about risk
And much more!

Mentioned in this episode:

Learn more about Frans Johansson:

Learn more about Michael Roderick:

Paul Bigham: How To Make it Easy for People to Give

Wed, 17 Apr 2019 03:30:44 +0000

Today I sit down with Paul Bigham, founder and owner of Bigham Direct Agency. Listen in as we get into an in-depth conversation about fundraising, making big asks, and how to get over any anxiety you have about asking for money. This is a must-listen if you are doing any fundraising.

Topics include:

Paul’s clothes folding revelation that helped him discover his mission while he was still a child
How to move away from the poverty-based mindset as a Not for Profit
The worst perception a fundraiser can have
The most dangerous phrase you can use when soliciting donations (and how it can keep you from making your numbers)
Why fundraisers need to look at the bigger picture and the best way to identify qualified donors
Who you need to make sure is on your list and the “oil prospecting” methodology to find more of the best people
Paul’s personal story of doing more of what works and less of what doesn’t (and what he’s found amusing about marketing)
The number of gifts that you need from someone to classify them as a “real donor”
What to do when you hit a stagnant point in your fundraising campaign
The questions every person raising donations needs to ask themselves
How to create three-year magic in your fundraising
The best way to reframe anxiety around asking for money a second time (and what to say right before)
The three questions every donor is asking when they consider giving to you
Why donor’s remorse is real and how to keep your donor from feeling it
And much more!

Paul Bigham is president of Bigham Advertising Agency, a professional services and consulting firm specializing in marketing, direct response, interactive, and online communications. Along with founding his Plano, TX agency, Paul has served in a number of senior level positions on both the client and agency side including responsibilities for media buying, constituency development, program and content creation, lead generation, and lapsed reactivation programs.

Paul earned his BBA and MBA from SMU in Dallas. He and his agency have received numerous awards for their creative work, as well as the respect and loyalty of his organizational partners for the value creation, leadership, and relationship he provides and produces on a consistent basis. During his career as a professional marketer, Paul has held the positions of Vice President for Killion McCabe & Associates, Senior Vice President for Stratmark, Inc. on the agency side, as well as Executive Vice President for Coral Ridge Ministries and leadership for D.J. Kennedy’s four other ministries.

Mentioned in this episode:

Learn more about Paul Bigham:

Bigham Direct Agency

Learn more about Michael Roderick:

A Comma, Not a Period: An Update on the Radio Silence

Wed, 10 Apr 2019 03:30:52 +0000

In this solo episode, I share why you haven’t heard any new episodes in the past few months and what’s been going on. I also share the lessons I’ve learned as I navigated the process of re-entry.

Topics include:

Why the show has been off the air for the past two months
My discovery about how we view time
The concept of elasticity of planning
The reason behind the title of this episode
What to expect moving forward

Learn more about Michael Roderick:

Tom Ross: How to Go Deep With Your Clients and Do What Doesn’t Scale

Wed, 23 Jan 2019 03:30:02 +0000

In this episode, I sit down with Tom Ross, the CEO of Design Cuts. Listen in as we discuss what led Tom to starting his business, his take on relationship building, and some great tips for connecting with people on social media.

Topics include:

The “Right-Click Matrix Moment” that ignited Tom’s interest in coding and websites
Tom’s first business at six year’s old (that yielded a 100% margin)
Tom’s journey towards focusing on design and all of the various businesses it turned into
The value of hindsight and why nothing is ever a “sunk cost” if you’re learning
What entrepreneurship is really about (and what misinformation you need to avoid during your own entrepreneurial journey)
How to go from 5000 things to 8 and Tom’s take on building a team
How he became the leader he is today
Why you can’t “do it all” and the scary lesson that forced Tom to delegate
How Tom handles relationship building and his approach to the concept of playing the long game
The importance of going deep (and all the ways you can do this in your own business)
Tom’s challenge for everyone to go “unscalable” (and what that means)
The Christmas gift that blew all of Tom’s clients away
How to be David instead of Goliath
Tom’s best Instagram tips
And much more!

Tom Ross is the host of The Honest Entrepreneur Show, where he provides free mentorship and consultancy for a community of passionate entrepreneurs. His side hustle is giving back to the entrepreneurial community, which he does around his day job as CEO at DesignCuts.com. Design Cuts is an incredibly warm and positive community of 500,000 awesome creatives, who are regularly saving money on the best design resources.

Mentioned in this episode:

Learn more about Tom Ross:

TomRossMedia on Instagram (DM Tom and mention the show. He’ll help you!)
Tomross.co and his new podcast

Learn more about Michael Roderick:

Jim Padilla: How to Gain The Edge in Sales by Opening Doors Rather Than Overcoming Obstacles

Wed, 16 Jan 2019 03:30:57 +0000

Today I sit down with Jim Padilla, the founder of Gain The Edge and the man with a wealth of knowledge when it comes to sales. Listen in as we discuss what it takes to build comfort around your sales process without the icky-ness.

Topics include:

Jim’s childhood and the million-dollar lessons it ultimately taught him
The journey that Jim took within sales (and what he learned about himself during the process)
The gas station encounter in 2008 that changed everything for him (and led him to his current business)
How spirituality has tied into Jim’s business and how the service of others has become the cornerstone of all of his work
The improvisation-inspired methodology that Jim has developed for sales calls and sales conversations
What most people forget about ads, cold outreach, and social media outreach
The type of marketing that that not only sends qualified leads his way, but also serves his clients better than anything else (and how you can master it)
How to develop a timeline mindset when it comes to prospects (and how to build a powerful referral network)
How to avoid worshipping the god of reciprocity and what to focus on instead
The service hierarchy and where you want to be with your clients
The three main lanes that led Jim and his wife to their first two million without spending a penny on marketing (and why his calendar is always full with calls to this very day)
Where people fall down when it comes to positioning
What you need to do right now in order to keep your prospects and referral partners from being confused
The kryptonite of connectors and the absolute power of specialization
Why even the pros are just getting started
The reason Jim doesn’t believe in objections like “I cant afford it” or “I need more time” (and what he focuses on instead)
And much more!

As founder of Gain The Edge, Jim is known in the personal development and business coaching world as the go-to-guy for all things sales. He is a master collaborator whose purpose is to help entrepreneurs leverage the power of collaboration to scale their business so they can impact the world the way they intended. Jim is known for instilling into his sales team its not what you say, its who you are being when you say it.

Mentioned in this episode:

Learn more about Jim Padilla:

Learn more about Michael Roderick:

Ashley Feinstein Gerstley: How To Reframe Personal Finance And Give Yourself a Money Cleanse

Wed, 09 Jan 2019 09:47:15 +0000

In this episode, I sit down with Ashley Feinstein Gerstley, the founder of The Fiscal Femme and the creator and author of The 30-Day Money Cleanse. Listen in as we discuss the fascinating relationship between our money and our health, how to conquer bad money habits, and a whole lot more.

Topics include:

Ashley’s beginnings in the world of finance (and the startling realization she had once she left her investment banking position and started making up for lost time)
The surprising discovery Ashley had around shame
How The Fiscal Femme got started (and more about the person who helped Ashley start to put her ideas out into the world)
Why it’s so important to work with a coach no matter how much you accomplish
The shoemaker’s kid syndrome
How to work with coaches when you’re low on money (and the free resource any entrepreneur can create for themselves)
Why every person is struggling with money
The trigger that caused Ashley to create her own program and the “muffin confession” that started it all
Why you need a money tribe
The most important thing to remember when you make a money mistake
Ashley’s personal take on the money mindset (and how to break bad money habits)
Letting go vs. cutting out
The forms of self-sabotage that creep up around money and how to avoid “environmental toxins”
How to find more meaning by spending less
And much more!

Mentioned in this episode:

Learn more about Ashley Feinstein Gerstley:

Learn more about Michael Roderick:

Beverly Flaxington: Helping Others Feel Valued (and Valuable) By Being More Human

Wed, 12 Dec 2018 03:30:26 +0000

In this episode, I sit down with Beverly Flaxington, The Human Behavior Coach who has authored 8 different books, writes for Psychology Today, and has run her consulting firm for 20 years. Listen in as Bev tells us all about her personal story, the top lessons she’s learned in relationship building, and what everyone needs to know about human behavior.

Topics include:

Bev’s background as a recruiter (and how she started to discover her gift for working with people)
The moment that caused her to walk out on her job and start her business
What to do when you decide to start off on your own or when you get let go from a job
The major discovery Bev and her partner made about which business they were actually in vs. what business they thought they were in
Why talking about your experience isn’t the best use of your time (and what you need to do instead)
The natural approach that we all have to be careful of when it comes to selling our products and services
The absolute must-have for anyone who is thinking of hosting a podcast, selling a service, or running their own information platform
The importance of knowing your audience when it comes to reaching out on platforms like LinkedIn (and how it can transform the way you are perceived)
The danger of “writing people off” and how you need to think about maintaining your relationships
What you should never do when meeting someone for the second time
What we notice most when people reach out to us (and how it can create a bigger sense of loyalty)
How to get past your fear of asking and to stop suffering in silence
And much more!

Mentioned in this episode:

Learn more about Beverly Flaxington:

Learn more about Michael Roderick:

Chris Spurvey: How To Be All About the Being and Not The Doing When It Comes to Sales

Wed, 05 Dec 2018 03:30:35 +0000

On this episode, I get to sit down with Chris Spurvey, President of Chris Spurvey Sales Consulting and author of It’s Time to Sell: Cultivating the Sales Mindset. Listen in as we dig deeper into the topic of sales, what it means to cultivate a sales mindset, and learn from Chris’s personal story.

Topics include:

Chris’s origin story and entrepreneurial journey including the moment he realized that most people were not approaching sales with the same energy and joy as he was
The specific angle he decided to take when writing his book in a crowded market (and the lessons you can learn from it when it comes to sharing your own ideas)
The best job you can take to build your entrepreneurial skills (and why it’s so important to explore that type of job)
Why a narrative is so powerful when it comes to sharing your story
The main thing you must master before you even get on the phone with anyone to sell something
The starting place for any salesperson when it comes to mindset
How to reframe your relationship with money
The surprising truth about where self-motivation comes from (and what you need to do to get the momentum you need to move forward)
How Chris pulled himself out of bankruptcy
The two ways to change
How to “pivot” your way to success
What it means to be version 8.0 of yourself (and what you need to do to make it happen)
One of the most powerful tools you have when it comes to making a real change in your life
Chris’s advice for building your network and what you are always one conversation away from
How Chris managed to avoid the giver’s fix trap and what he does rather than “close”
Chris’s perspective on free advice and what you need to make people aware of before you dispense it
How to go value-based vs. price-based when it comes to your pricing and the “super model” secret to pushing your limits
And much more!

Chris Spurvey spearheaded the growth of a Newfoundland-based IT consulting company (Plato Consulting) to the point it was acquired by one of the largest management consulting firms in the world (KPMG). In the process, he sold over $300 million in consulting services. Following the acquisition, Chris turned his focus to helping business leaders find a way to grow revenue in a consistent, stress-free manner. He published It’s Time to Sell: Cultivating the Sales Mindset, founded Make Sales a Habit University, and today is a growth advisor to business owners and their management teams throughout North America.

Mentioned in this episode:

Learn more about Chris Spurvey:

chrisspurvey.com

Learn more about Michael Roderick:

Nicole Jackson Miller: How to Start Where You Are and Finish What You Start

Wed, 28 Nov 2018 03:30:52 +0000

On this episode, I sit down with Nicole Jackson Miller – the CEO of The Project Designer. Listen in as we discuss Nicole’s journey as an entrepreneur and the lessons she’s learned about relationship building, management, and growing a business beyond the single owner.

Topics include:

Nicole’s transition from the TV world and what it means to be a “recovering perfectionist”
The conversation that led to Nicole launch her own business (and how she brought her passions together to serve online business owners)
Why Nicole isn’t interested in “burning the boats” and what she decided to do instead when it came to building her business
What you need to understand about what motivates you (and how to avoid doing more harm than good by pushing against your type)
How Nicole works with her clients and what she’s realized about implementation for online entrepreneurs and their teams
The best way to “project-manage” your relationships
The one thing that you absolutely must do to avoid going too far in the wrong direction with your time
What to do when you’re overwhelmed and don’t know where to start
The tyranny of the to-do list and what to do with those items that just stay there forever
How to delegate strategically
What you need to focus on first when starting your business
The most important thing that you can do before hiring a coach or a mentor (and why you need to talk to a potential coach about it)
And much more!

Mentioned in this episode:

Learn more about Nicole Jackson Miller :

Learn more about Michael Roderick:

Ian Garlic: Going For The Three-Point Shots When It Comes To Your Marketing

Wed, 14 Nov 2018 03:30:24 +0000

In this episode, I sit down with Ian Garlic – host of The Garlic Marketing Show and CEO and Founder of AuthenticWEB Video Marketing Agency. Listen is as we chat about the shifting environment of video marketing, relationship building in the age of social media, and how to harness the power of video in your efforts.

Topics include:

Ian’s journey through the bursting of two industry bubbles (and the lessons he learned from each)
The beginning of Ian’s business and the process he went through to build his customer base (as well as the most important lesson he learned)
The truth about “unicorn” status and what most people forget about it
Why focusing on fast lead generation is causing so many problems (and what you need to be focusing on instead)
“Being Prometheus” and what it can do for your business
How Ian works with his clients
The most important thing you should know when deciding who to work with
A different model for doing videos that focuses on your clients words (not just yours)
And much more!

Mentioned in this episode:

Learn more about Ian Garlic:

Learn more about Michael Roderick:

How To Get The Response You Want (out of the archives)

Wed, 07 Nov 2018 03:30:14 +0000

In this episode, I’m reaching into the archives to take a look back at one of my favorite concepts.

One of the biggest challenges in building important relationships is getting people – especially those you thought you had a good rapport with – to get back to you. Luckily, we’ve spent a lot of time cracking this code. In today’s episode we reveal everything you need to know about mastering your communication so you can get the responses you want when you want them.

Topics include:

The real reason why it is so tough to get responses to our communication
How your choice of communication channel affects response rate
Why the phone may no longer be our most urgent channel of communication
Understanding how to create a signal and build curiosity within the noise of email
Framing your communication within a timeline to get a faster response
Response etiquette; how to be patient when you do not hear back

Learn more about Michael Roderick:

Learn more about Michael Schein:

Steve Sims: How To Create Real Impact In Your Relationships By Being Impossible To Misunderstand

Wed, 31 Oct 2018 03:30:26 +0000

In this episode, I sit down with Steve Sims, described as the “real life Wizard of Oz” and the founder of Bluefish – the world’s top concierge service. Listen in as Steve shares his journey of becoming connected to some of the world’s most influential people (and get some straightforward hard knocks lessons along the way).

Topics include:

Steve’s journey from bricklayer to the man you come to when you have “a wish and checkbook”
What Steve’s original end-goal was (and how Bluefish actually became a business)
The Bricklayer’s philosophy for charging for your services (and what every entrepreneur must do in order to get comfortable with charging)
What happens when people don’t pay
The half-percent of the planet in which Steve is well-known and how his book came to be
The best return on investment you can make
What you absolutely have to do if you are going to reach out to Steve (and what his favorite word in the world actually is)
What you really need to focus on when you are meeting rich, powerful, and influential people
The one thing you can add to any experience that will make you more memorable (that costs absolutely nothing)
A completely different way to use Facebook and LinkedIn that will make getting introductions significantly easier
How to ask for an introduction (and what you need to care about before you ask for one)
How Steve stays in touch with his network and what is more powerful than email
And much more!

Steve Sims is the founder of Bluefish, the world’s top personal concierge services and author of the bestselling book Bluefishing – The Art of Making Things Happen. Quite simply, he makes the impossible possible. Want to sing with your favorite rock star? Be serenaded by Andrea Bocelli? Walk the red carpet at an A-List Oscar party? Get married in the Vatican? Dive to the wreck of the Titanic? Yeah, he can make that happen. No check that, he’s made that happen.

These high-end, velvet rope missions have secured Steve a spot as one of the globe’s most successful marketers of luxury brands. His style, humility, real talk, and storytelling acumen are so innovative in this space because it’s real and it works. It’s probably why both Forbes and Entrepreneur Magazine have coined him, “The Real Life Wizard of Oz”. While Steve speaks and consults internationally to groups large and small, his two favorite gigs were at Harvard and The Pentagon. And they both asked him back!

Mentioned in this episode:

Learn more about Steve Sims:

Learn more about Michael Roderick:

Habits All Successful Connectors Share: Part Two (out of the archives)

Wed, 24 Oct 2018 03:30:44 +0000

In this episode, I’m reaching into the archives to look at one of my favorite conversations.

Today we continue our conversation on the Connector’s Path. We not only reveal the pivotal step to becoming a power connector, we explore another one of co-host Michael Roderick’s foolproof concepts.

Asking your connections for what you need without damaging the relationship is one of the toughest skills to master. Luckily, we’ve figured out how to do it.

In truth, there are four different levels or types of asks anyone can make. It’s called the DIME concept, and it is the golden ticket to getting what you want without offending your connections. Today we show you how it works.

Topics include:

The four different types of asks (and how to master them)
Seeking introductions to opportunity instead of reciprocity
Not overselling yourself
How to reach out to high-profile people

Learn more about Michael Roderick:

Learn more about Michael Schein:

Bob Burg: How To Listen With The Back of Your Neck and Be a True Go-Giver

Wed, 17 Oct 2018 03:30:10 +0000

In this episode, I sit down with Bob Burg – speaker and author of the Go-Giver series of books. Listen in as Bob and I discuss his journey from struggling with sales to becoming world class at it, how he manages his time, and what the word “influencer” really means to him.

Topics include:

Bob’s personal journey from the broadcasting world into the world of sales (and what helped him make a study of sales)
What he found most helpful when developing his own methodology
What Bob had to admit to himself about his own limitations and where he needed to place his focus when he was first starting out
The opposite of a Go-Giver (and why they work so much harder than most people)
How Bob got out of a sales slump by completely changing the target of his focus (and what it did to change his journey)
Bob’s personal take on the “Giver’s Fix” and what the real key is to effective receiving
Why the close is such a big challenge for so many people in sales and a completely different way to think about it
Why it’s important to say no and how to do it effectively by building a decisions process
Bob’s definition of an influencer and what he believes the essence of influence actually is
What ultimate influence really looks like
And much more!

Bob Burg is a sought-after speaker at company leadership and sales conferences on topics at the core of the Go-Giver books. A former television personality and top-producing salesperson, Bob has shared the platform with some of today’s top business leaders, broadcast personalities, coaches, athletes, and political leaders, including a former U.S. president.

In addition to coauthoring the bestselling Go-Giver books with John David Mann, Bob has authored a number of popular books, including the critically acclaimed Endless Referrals: Network Your Everyday Contacts Into Sales and Adversaries into Allies. His total book sales are well over a million copies. The American Management Association named Bob one of the 30 Most Influential Leaders and he is one of Inc.’s 100 Great Leadership Speakers. Richtopia named him one of the Top 200 Most Influential Authors in the World.

Bob is an advocate, supporter, and defender of the free enterprise system and believes that the amount of money one makes is directly proportional to how many people one serves. He is also an unapologetic animal fanatic, and served on the board of directors of Furry Friends Adoption & Clinic in his hometown of Jupiter, Florida.

Mentioned in this episode:

Learn more about Bob Burg:

thegogiver.com

Learn more about Michael Roderick:

Fei Wu: How To Build a Popular Podcast, Grow Your Business, and Meet Your Heroes Through the Power of Good Questions

Wed, 10 Oct 2018 03:30:14 +0000

In this episode, I sit down with Fei Wu – the creator and host of Feisworld Podcast and the Founder of Feisworld LLC. Listen in as we discuss her journey of building a popular podcast, connecting with amazing and fascinating guests, and leaving a “steady” job to follow her dream.

Topics include:

How Fei became a host at a very young age (and what that did to influence her podcast creation in the future)
The truth about how many podcasts are started and never finished
Fei’s process for maintaining consistency
How Dim Sum factored into Fei starting her podcast
Why it’s ok to quit and how important that realization is to being able to move forward with your projects
How Fei defines the word “work”
Why it’s so important for all podcasters to decide which metrics matter
The “trigger” that caused people from the podcast to become clients for Fei’s freelance business (and what most people forget to do when connecting with potential clients)
The best way to reach out to someone who you know you can help without offending them (and coming off as a jerk)
Why it’s actually a bad idea to use your industry’s jargon and how it can actually repel clients
How Fei handles being in the middle when people approach her about connecting with her guests (and what she does if she is considering connecting someone)
What to do when the interview is not a match and why it’s ok to call it off
Fei’s personal process for saying no and her philosophy on how to respond when you get pitched by a wrong fit
And much more!

Mentioned in this episode:

Learn more about Fei Wu:

feisworld.com

Learn more about Michael Roderick:

Jo-Ná Williams: How To Avoid Putting Fear Over Facts When It Comes To The Law

Wed, 03 Oct 2018 03:30:26 +0000

In this episode I sit down with Jo-Ná Williams, an attorney and business advisor who has a lot of great information to share. If legal information feels overwhelming, you’ll want to take some time to listen to this episode because Jo-Ná has a talent for making the complicated completely accessible.

Topics include:

How Jo-Ná started her business and the most important step she took at the very beginning of the process
The ripple effect that led to Jo-Ná connecting with the entrepreneurial community (and how it built both her network and her mailing list)
The right way to connect with people and avoid all the bots trying to sell you something
How to avoid spending a bunch of money on legal when starting a business
How to focus on the things you need right now
The two things that you will never escape (no matter what business you’re in)
Why you have to be careful just finding any lawyer, especially if you have an online business
The importance of asking questions before you hire a lawyer
The most common misconceptions about intellectual property and starting an LLC (You’ll want to pay close attention to this!)
How Jo-Ná manages high profile relationships and the best thing you can do when managing your own
And much more!

Jo-Ná A. Williams, Esq. is an attorney, advisor, founder, and mentor who founded J.A. Williams Law – The Artist Empowerment Firm in 2011 to provide artists entrepreneurs and thought leaders with ways to successfully navigate their careers and provide assistance with business and intellectual property matters. She is dedicated to issues regarding the rights of content creators because she believes they are a population highly vulnerable to exploitation without proper knowledge. Jo-Ná founded Artist Empowerment in 2013 to advise artists on entrepreneurship, branding and sales. Some of her clients have written bestselling books, created award-winning blogs, been nominated for Grammys, listed in the Billboard Top 100, Amazon and iTunes Top Album Charts, and received local and International acclaim.

Jo-Ná has been featured in Forbes, Entrepreneur, Fortune, Black Enterprise, Marie TV, and The Root, and has spoken at Facebook, LinkedIn, NYU, and Rent the Runway, among others. She was recently named one of the Top 40 Lawyers Under 40 in the country by the National Black Lawyers. She’s also a certified Reiki Master and yoga Instructor. She’s licensed to practice law in New York.

Mentioned in this episode:

Learn more about Jo-Ná Williams:

jo-nawilliams.com

Learn more about Michael Roderick:

Cory Huff: How to Explore Multiple Niches, Connect Over Board Games, and Build an Empire

Wed, 26 Sep 2018 05:14:07 +0000

Today I sit down with Cory Huff, a serial entrepreneur and digital strategist for creative people. Listen in as Cory and I talk about his latest project of exploring niche businesses and how creatives manage their creativity and money. He also shares his own personal best ways of developing relationships.

Topics include:

Cory’s non-traditional path from a BFA in acting to the world of digital marketing (and the things he learned along the way)
How he started a community of 35,000 artists who work with him from the creation of a blog
Cory’s latest project and how it was sponsored by the story of Leonardo Da Vinci (and what he’s currently looking for)
What Cory is looking for when making his choice for the participants for this latest project
Cory’s take on the idea of passive income and the idea of long-term wealth (and how it relates to the venture capital model)
How he has connected with the best people for his projects and what he’s learned about the best ways to build relationships
The importance of an application process
How it can be useful to start small when reaching out about your ideas (as opposed to making a big announcement)
And much more!

Cory Huff is most well known for The Abundant Artist, where he helps visual artists learn how to sell their art. He is also a published author, sought-after marketing consultant, stage actor, and foodie. His friends and colleagues describe him as an enthusiasm specialist.

Mentioned in this episode:

Learn more about Cory Huff:

Learn more about Michael Roderick:

Milana Leshinsky: How to Simplify Your Business and Play To Your Strengths

Wed, 19 Sep 2018 03:30:46 +0000

In this episode, I chat with Milana Leshinsky (the founder of Simplicity Circle) about her invention of telesummits, the changes in the industry, and what she’s up to now. Listen in as we discuss the world of online learning and much more.

Topics include:

Milana’s journey from classical music teacher to web designer and how she started her first online business as a stay-at-home mom
The first product she purchased that set her on this path (and the product that she created from it)
The first hire she made that got her to selling multiple items a day
How Milana shifted from selling e-books to inventing the telesummit (and eventually hitting the six-figure mark)
What Milana did once the first mover advantage of the telesummit wore out (and how she leveraged it for her own brand)
Why it’s dangerous to think that you can coast on an idea forever
What you need to do when you have success (and how you can ride the wave before it passes you)
Milana’s decision to leave a profitable company and how that led to the next chapter in her business
Her discovery of Simplicity Entrepreneurship and the two main decisions that come up in every business instance
How some skills are natural and simple for us and others feel more complex and create anxiety
How to play to your strengths
The relationship between simplicity entrepreneurship and the 80/20 rule
And much more!

Inventor of telesummits and founder of Telesummit Academy, Milana Leshinsky is teaching everything you need to know about hosting profitable online summits and virtual conferences. Milana originally came up with this idea in response to having two small kids and being unable to travel to industry conferences and events, so she decided to create her own. Since then, thousands of telesummits have been hosted in hundreds of industries, bringing peers and experts together to learn from each other.

A telesummit allows you to build your list, become a celebrated expert, get into the big leagues, and accelerate your business growth like no other marketing strategy out there. As the “queen of simplicity,” Milana simplifies the entire process of organizing a telesummit so that anyone, even a complete newbie, can hold one successfully.

Mentioned in this episode:

Learn more about Milana Leshinsky:

Learn more about Michael Roderick:

James Williams: How To Be Enough For Yourself So Everything You Receive Is A Bonus

Wed, 12 Sep 2018 03:30:41 +0000

In this episode, I sit down with James Williams, a certified high performance coach and business partner in I Heart My Life with his wife Emily Williams. Listen in as we discuss the relationship-oriented story of how our interview came to be and get into the mindset one needs to adopt in order to do their best work.

Topics include:

How James found his “chapter 2” after working for 12 years in television production
How he realized where his motivation was actually coming from (and it wasn’t from the place you think)
What James discovered during that time that caused a monumental shift, not only in his business but in his personal life as well (and how it relates to misdirection we encounter when finding happiness)
James’ story of his own experience with the “giver’s fix” and how he was able to shift the way he thought about giving
How reconnecting with his ten-year old self helps him today when challenges arrive
The talisman he uses to deal with his recovery from the giver’s fix
The one thing you need to make the knowledge you acquire actually stick
The relationship between entrepreneur and money (when it comes to receiving value)
The real deal with guilt when it comes to service
How to go into the world curious and without judgment (rather than being trapped by our own lens after having had bad experiences)
What resentment really leads to
The relationship between our expectations and reality when it comes to giving
The truth about recovery when it comes to the giver’s fix, resentment, and judgment
What to do when we recognize an area of growth (and what we need to do next)
And much more!

Mentioned in this episode:

Learn more about James Williams:

Learn more about Michael Roderick:

Betwixt.us: The Activism of Empathy And How To Build Trust In A Digital World

Wed, 05 Sep 2018 03:30:25 +0000

In this episode, I chat with both Jumana Abu-Ghazaleh and Shaina Stigler of betwixt.us – a company that is taking on the massive challenge of helping teams work together and still maintain humanity in our digital times. Listen in as we discuss what it’s like to bring a new offer to a new age and the importance of empathy when it comes to our work together.

Topics include:

What Jumana learned about the inflection point in our levels of trust and intimacy in the world of the Internet
The interesting way Shaina and Jamana first met and the questions asked that opened up a conversation that eventually led to a partnership
What the company decided to tackle first when it came to the monumental challenge of communication in the workplace (and on the Internet)
The place where relationships were built before remote work became part of the conversation (and how that place has gone away)
The number one factor in having the most innovative teams and what that factor means to the work betwixt.us is doing now
How (and why) our focus on becoming more productive within teams has actually led to a decrease in productivity
The process of selling a product that is entirely new to the market
How Jumana and Shaina have gotten doors to open for them
What you need to be willing to do when you ask hard questions
A completely new way to think about selling when you have a new product
Shaina and Jamana’s filtering process for taking meetings as pioneers with a new business
How companies with two offices run the risk of excluding people who aren’t in the room (and why it can sometimes be dangerous to be “polite”)
And much more!

Jumana Abu-Ghazaleh is the Founder and CEO of betwixt.us. She’s got mad credentials from working in strategy for 20 years, but her “uncanny ability to stick her finger in the wound,” as one CEO once put it, is what makes her the right person to pioneer ‘the feely Internet.’

Shaina Stigler is the Chief Empathy Officer of betwixt.us. Trained in the art of improv comedy, she has applied the tenets of improv to the worlds of marketing, innovation, and HR. She has been recognized for creating deeply empathic user experiences, like transporting New York City commuters back in time to the 1980’s.

Mentioned in this episode:

Learn more about Jumana Abu-Ghazaleh:

Learn more about Shaina Stigler:

Learn more about Michael Roderick:

Dov Gordon: How To Master Attracting Ideal Clients By Taking The Path Less Traveled

Wed, 29 Aug 2018 10:35:24 +0000

Topics include:

The power of the origin story (and how Dov’s story helped him discover the type of entrepreneur he wanted to be)
The surprising place Dov’s first clients came from and what he learned when working with them
The three steps you need to take to consistently attract your ideal clients (and how he learned these the hard way)
The Path of the Charismatic Guru and the alternate path that led to some of Dov’s greatest successes and ideal clients
Why 7 Figures and scaling aren’t for everyone and what to do if these aren’t best for your business
How to make sure we don’t throw out the business with the bathwater when we try too hard to not be like someone else
Why there is no one way to succeed but there is one way to fail
Why so many people get stuck in the “friend zone” with potential clients and referral partners and the mental switch you need to flip to stop that process
The most important thing you need beyond the intellectual understanding of what you can offer to clients
The three doubts and how dangerous they can be to your business growth
The most important attitude to take in life to achieve the kind of impact you want
And much more!

Mentioned in this episode:

Learn more about Dov Gordon:

Learn more about Michael Roderick:

Daniel Stillman: How To Think Alone And Then Think Together For Powerful Productive Conversations

Wed, 22 Aug 2018 03:30:25 +0000

In this episode, I chat with Daniel Stillman, conversation designer and host of the Conversation Factory Podcast. Listen in as we discuss what it means to design a conversation and what we can all do to design better ones.

Topics include:

How Daniel’s education in industrial design and innovation led him to notice that all of the problems he was trying to solve came down to only one thing
The “linchpin” Daniel discovered in getting teams aligned with his vision for a project (and how executing on that started his business)
The invisible roadblocks in team decisions and how smart facilitation is able to break them down
Why it’s important to have an outside voice
Why influence should not be the deciding factor in many discussions (and what should be used instead)
Daniel’s “Conversation Operating System” and what he feels is at the core of this work
A simple shift you can make in a group discussion that will make it so no one in the room is influenced by other people’s ideas
New ways of helping people introduce each other and share their ideas through shifts in the environment
What design actually is (and what constitutes good design in a world where the word is thrown around)
Why most people design their “asks” inappropriately
Daniel’s concepts for writing in a broadcast email format
What to do when the conversation just doesn’t work
And much more!

Daniel Stillman is a leading independent design facilitator who helps organizations unlock new ways of thinking and better ways of doing. He crafts powerful workshops and transformational learning experiences to help teams work better, together. He hosts The Conversation Factory Podcast, discussing the edges and corners of conversation design.

Mentioned in this episode:

Steve Jobs
Herb Simon
Daniel’s Book: 9 Conversations (pre- order before August 30^th!)
Publishizer
Dan Savage

Learn more about Daniel Stillman:

theconversationfactory.com
Twitter
daniel@theconversationfactory.com

Learn more about Michael Roderick:

The Reciprocity Timeline (out of the archives)

Wed, 15 Aug 2018 03:30:00 +0000

In today’s special episode, I’m reaching into the archives to look at one of my favorite concepts – the reciprocity timeline.

What is it? How does it work? And how can it help you make major career moves and connect with influential people? My former co-host Michael Schein and I answer all of these questions and more.

Topics include:

Differences in individual timelines and how these affect reciprocity
How to square the generosity game with the ideals of business
Lessons on networking from old forms of reciprocity
Collective sacrifice vs. individual or personal sacrifice
The numbers game, reach vs. depth, and the definition of vision
Collective vision and the concept of community in an economy of scarcity
How to identify your own “scene” (and grow on your own journey)

Learn more about Michael Schein:

Learn more about Michael Roderick:

Dave Labuda: How to Trust First When Building A Business

Wed, 08 Aug 2018 03:30:03 +0000

In this episode, I chat with Dave Labuda (the Founder of Matrixx Software) whose first company was purchased by Oracle in 2006. He then went right on to founding another company tackling the problems of technology infrastructure. Listen in as Dave takes us through his story, teaches us about building a world-class network, and reveals how one leads a fast growing company.

Topics include:

How Dave noticed a hole in the market that led to building both his first and second companies
The major opportunity in the technology space that most companies are not paying attention to (and how to leverage it)
How Matrixx is focusing on moving trends forward in multiple industries
Dave’s process for building close and deep relationships with the people in his life while balancing his time as a CEO with a multitude of interests
Dave’s observations about the change in a company’s value exchange as they grow
How to make sure your company doesn’t end up as just a value extractor rather than a value provider
Dave’s filtering process when it comes to inbound communication and how he manages the physical impossibility of being involved in every conversation of a mid-size company
The one thing you need to do with your team to ensure that your customers aren’t only asking to speak to the CEO
The key to empowering those you work with so they always feel comfortable handling the conversations you are not there for
How to be a “long leash” leader (and how it helps your team grow)
Dave’s opinion on cold outreach and his method for choosing who he works with
What he considers to be the biggest key to his success
And much more!

Dave Labuda is the Founder, CEO, and CTO of MATRIXX Software. His revolutionary vision is making it possible for every Telco & Digital Service Provider to realize the benefits of digital transformation. Dave also co-founded Portal Software in 1994, creating the first real-time billing and revenue management solution for internet and communications service providers. As CTO, he led the architectural design and product strategy of the company.

After stepping into the CEO role in 2004, he successfully sold the company to Oracle in 2006. Dave then served as CTO of Oracle’s Communications Global Business Unit until February 2008, providing architectural vision for the new organization and acting as a key advisor on several strategic acquisitions. He started his career at Sun Microsystems working for 8 years in the UNIX Operating Systems group. Dave also serves as a board member for Aria Systems. He holds Bachelors and Masters Degrees in Computer Engineering from Case Western Reserve University and has 13 patents issued with several more pending.

Learn more about Dave Labuda:

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Lee Jackson: Knowing All The Rules (So You’re Able To Break Them When Speaking)

Wed, 01 Aug 2018 03:30:46 +0000

In this episode I chat with Lee Jackson, a motivational speaker and presentation coach who went from speaking in front of hundreds of teens to making a full-time living as a professional speaker (using many of the same tools he used to captivate youth audiences). Listen in to learn more about Lee’s tricks of the trade and what it takes to become the kind of speaker people talk about.

Topics include:

How he started his career in a culture that was cynical when it came to motivational speakers (and how he overcame that cynicism)
Why very few people actually get paid to just do keynote speaking and what all speakers should be paying attention to in order to have a strong business model
The secret ingredient in Lee’s presentations that keeps people coming back for more
The number one thing you need to do in order to get paid to speak (as opposed to just giving speeches away for free all the time)
What every audience in the world is screaming at this very moment and why it’s so important for you to answer them
The time Lee requests most when he speaks at conferences (it’s not what you expect) and why it works so well for him and his business
Lee’s “Three R’s” and how he used them to build his business
How to use gatherings as a way to keep up with your network and be memorable to everyone in your circle
The on stage and off stage test every speaker should do
How Lee fuses personal and professional relationship building and makes more sales in the process by combining the two rather than keeping them separate
The best way to eliminate pressure from any sales conversation (no matter how big the opportunity may be)
The most important job in presenting your ideas to an audience and the downside to having a “script”
Lee’s biggest pet peeve when it comes to speaking and presentations and how to make sure you are not accidentally adding this into your presentations
The relationship between Robert Di Niro’s acting and feature creep (and what it means for giving a great speech)
The one thing you can do with your content so the audience gets the maximum value from your message
The story he used at a conference that surprised and delighted his audience using a super simple detail most wouldn’t notice
And much more!

Lee Jackson is an International Speaker, Presentation Coach, and author of twelve books. Having worked in the voluntary, public, and private sectors over the years he now works in businesses and education helping people to enjoy and succeed in challenging times. He was the 2017 President of the Professional Speaking Association in the UK & Ireland. He lives with his wife and twins in West Yorkshire, UK. He loves good comedy, old school Hip Hop, and basketball. He doesn’t like gardening.

Mentioned in this episode:

Learn more about Lee Jackson:

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Vin Clancy: Getting There Twice As Fast Through Growth Hacking

Wed, 25 Jul 2018 03:30:33 +0000

In this episode, I chat with Vin Clancy – a famous growth hacker who has worked with everyone from the tech elite to the Royal Family. Listen in as he shares his fascinating story and demystifies growth hacking.

Topics include:

The driving force behind Vin’s explosive growth and how he approaches it differently from many “one hit” wonders
A counterintuitive approach to motivation he discovered during his toughest financial times
Vin’s personal definition of growth hacking and how it influenced the structure of his latest book
The four most important elements of growth hacking and how to make sure you are always including them in your own projects
How to avoid launch fatigue
How to use Twitter to fill up your rooms when public speaking
Vin’s method for staying in touch with thousands of people
How to avoid “contamination” from the news and stay focused on the things that move your business forward
And Much More!

Mentioned in this episode:

Learn more about Vin Clancy:

Learn more about Michael Roderick:

Access To Anyone’s Bold New Era

Wed, 20 Jun 2018 03:30:43 +0000

In today’s special episode, we say goodbye to co-host Michael Schein and enter Access To Anyone’s bold new era.

Topics include:

Why Michael Schein is leaving the podcast
Knowing when your bets are catching fire
The idea of context shifting in order to enable deeper work
The inside scoop on Michael S’s Hype book project
More about Michael S’s new podcast on the horizon
How to move on from great partnerships
How to have those hard conversations
The future of Access To Anyone

Learn more about Michael Schein:

Learn more about Michael Roderick:

How To Identify Deception (out of the archives)

Wed, 13 Jun 2018 09:10:12 +0000

So often on thisshowwe talk about how important it is to give in order to receive. But the world has its fair share of those whotakeunder the guise of giving. Today’s episode is all about unraveling this deception, and what that means when trying to align yourself with people who can be advocates for your success.

Topicsinclude:

How to be a giver and actively align yourself with other givers
The specific tells of a taker – lack of listening, premature-turbo giving, and broadcasting their giving
The role of emotion and learning to trust your gut
Understanding the transactional language of takers
Thehow they treat the waiterconcept
How to confront a situation of manipulation and deception

Learn more about Michael Schein:

Learn more about Michael Roderick:

How To Hack Your Memory (out of the archives)

Wed, 09 May 2018 03:30:57 +0000

In today’s episode of Access To Anyone, we’re reaching into the archives to replay one of our most popular episodes.

If Tony Dottino had only accomplished one of the items on his resume, he’d be recognized as a bona fide success. He helped develop the Six Sigma system, which is now used in companies around the world. He developed the standards for the Malcolm Baldrige Award for President Ronald Reagan. More recently, he founded the USA Memory Championship, which was the subject of the bestselling book Moonwalking With Einstein. Today Tony talks to us about how to hack our memories, and why improving memory leads directly to more success and better relationships.

Topics include:

The RPAF concept (and how to use it)
How to encourage creativity in your employees
How to build a memory palace
The real secret to achieving your goals

Tony Dottino is the founder and President of Dottino Consulting Group – a unique management-consulting firm that specializes in leadership development and the sustainable transfer of problem-solving skills to frontline workers. He has worked with industry giants including Johnson & Johnson, British Airways IBM, UTi Global, JP Morgan CHASE, Con Edison, IBM, the Department of Homeland Security, and multiple locations of the Florida Hospital System. When Tony recognized inefficiency and poor performance in areas like medical care, his interest expanded from helping organizations to improving the quality of people’s lives. Working with organizations like MIT, Tony has researched how people use their brain and memory more effectively to improve their business and personal lives. Tony is also the co-author of two books of his own – The BrainSmart Leader and the critically acclaimed Grass Roots Leaders – The BrainSmart Revolution in Business.

Learn more about Tony Dottino:

Learn more about Michael Schein:

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The One Indispensable Trait All Great Connectors Share (out of the archives)

Wed, 02 May 2018 03:30:57 +0000

In today’s episode, we’re reaching into the archives to showcase one of our favorite conversations – bestselling author Tony Tjan.

Tony Tjan was one of the first entrepreneurs to recognize the true commercial potential of the Internet. In 1996 he founded the web services firm, ZEFER (now an NEC subsidiary), which grew to more than $100M in annual revenues in a remarkably short period of time. His latest adventure is into the world of writing. His latest book, Good People: The Only Leadership Decision That Really Matters, is on a subject that lies beneath all his success and is the trait that all the best connectors have in common—impeccable personal character.

Topics include:

Using writing to increase self awareness
Unpacking the word “mentorship”
Turning a fascination with good people into a business model
Dealing with conflict and disagreement without undermining yourself

Tony Tjan started his career with McKinsey & Company where he focused on consumer and media clients. Today he is a New York Times best-selling author, contributor to Harvard Business Review, and CEO of Cue Ball. He is one of the World Economic Forum’s Global Leaders for Tomorrow, has been a speaker at the TED conference, and sits on the boards of ScrollMotion, ShapeUp, Livefrye, and Miniluxe.

Learn more about Tony Tjan:

Learn more about Michael Schein:

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Becoming A Networking Powerhouse With Dorie Clark (out of the archives)

Wed, 25 Apr 2018 03:30:15 +0000

In today’s episode, we’re taking a look back at one of our favorite interviews – bestselling author Dorie Clark.

Dorie Clark is the maestro of making connections. As an illustrious professional speaker, marketing strategy consultant, and contributing writer and author, she is continuously interacting with and forming friendships with important and influential people. Today she discusses how she harnesses the hidden powers of introversion and content creation to make connections, and why throwing a killer dinner party is one of the best ways of building real relationships.

Topics include:

Using the power of introversion to become an impressive networker.
Why surrounding yourself with interesting people will lead to the best opportunities.
How to use content to make valuable connections.
How to use the ladder strategy to advance your platform.

Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future and her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released in April 2015.

She has been named to the Huffington Post’s “100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter. She was also named one of Inc. magazine’s “100 Great Leadership Speakers for Your Next Conference,” and recognized in Forbes as one of “25 Professional Networking Experts to Watch in 2015.”

Learn more about Dorie Clark:

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Trust Crushers: How to Avoid Destroying the Trust in Your Relationships

Wed, 18 Apr 2018 03:30:22 +0000

What are trust crushers? In short, they’re surefire ways to destroy the trust you’ve built in a relationship. Today we show you how to avoid them. During the conversation, we explore the problem with overcommitting, uncover why creative people are notoriously the worst at keeping their word, talk about feeling used instead of useful, and so much more.

Topics include:

How to determine who you can trust
How to figure out if you’re messing up your follow up
Why talented creatives are often not as successful
Managing expectations and following up as a trustworthy connector
How to get what you want without resentment
Helpful tips to avoid being perceived as “flaky” or unreliable
Lessons from Andy Warhol about losing friends

Learn more about Michael Schein:

Learn more about Michael Roderick:

Are You a Thought Leader or a Thought Loser?

Wed, 11 Apr 2018 03:30:17 +0000

“Thought leader” is everyone’s favorite buzzword, but what does it mean to be a thought loser? Get ready to find out. In today’s episode, we explore how these industry giants are born, break down the real reasons we revere them, and expose their secrets to success.

Topics include:

The definition of a true thought leader
Sharing knowledge through your own unique lens and voice
How to present unoriginal ideas in an original way
Why thought losers are usually fantastic marketers
Rip off instead of riff off: Who is playing follow the leader?
Embracing the spectacle (and why it’s important)
Learn why pros recognize pros and can spot the BS
Who are thought losers (and why are they narcissistic)?
What we really learn from spectacles like Tony Robbins
Surface vs. substance

Learn more about Michael Schein:

Learn more about Michael Roderick:

Getting Rid of Your Bad LinkedIn Hygiene

Wed, 04 Apr 2018 03:30:21 +0000

In today’s episode, we explore the idea of bad LinkedIn hygiene. More importantly, we reveal what it takes to get rid of it and up your social networking game. We also talk about the real networking power of LinkedIn, uncover how to find your ideal connection, and break down the best social media follow up practices.

Topics include:

Comparing online hygiene practices with real life etiquette
Why bad hygiene runs rampant on LinkedIn (and what you can do about it)
Lessons on social media balance from dating
Sequences that create more leads (and why some people use them)
The three steps to making better calls
How to not waste time by creating white noise
The numbers game, cold outreach, and searching for your ideal connection

Learn more about Michael Schein:

Learn more about Michael Roderick:

The Reciprocity Timeline

Wed, 28 Mar 2018 03:30:06 +0000

Today we’re exploring co-host Michael Roderick’s concept of the reciprocity timeline. What is it? How does it work? And how can it help you make major career moves and connect with influential people? We answer all of these questions and more.

Topics include:

Differences in individual timelines and how these affect reciprocity
How to square the generosity game with the ideals of business
Lessons on networking from old forms of reciprocity
Collective sacrifice vs. individual or personal sacrifice
The numbers game, reach vs. depth, and the definition of vision
Collective vision and the concept of community in an economy of scarcity
How to identify your own “scene” (and grow on your own journey)

Learn more about Michael Schein:

Learn more about Michael Roderick:

Managing The Ever-Changing Currency of Trust

Wed, 21 Mar 2018 03:30:31 +0000

Today’s guest is TED speaker and author, Rachel Botsman.

Topics include:

How to make complex ideas simpler and easier to digest
The sharing economy and utilizing the under-used assets in the world
Trust as “a flow of energy” (and why it endures)
The next phase of societal trust structures
Breaking down trust signals (and why we trust who we do)
Signals of distrust, taboos, ratings, and online shaming
How Rachel built a booming career for herself (and how you can too)
What it really takes to avoid exclusion and embrace diversity
Why bridging gaps means embracing your discomfort

Rachel Botsman writes and researches about how technology is transforming trust and what this means for life, work and how we do business. Who Can You Trust? is her second book, following the highly acclaimed What’s Mine is Yours. She predicted the rise of sharing economy companies such as Airbnb, Zipcar and Uber, long before they became popular. The concept was subsequently named by TIME as one of the “Ten Ideas That Will Change the World.”

Rachel is a thoughtful and humorous storyteller who specializes in simplifying big complex ideas to make them meaningful for a wide range of audiences. She is known for her TED Talks, which have been viewed more than 4 million times and subtitled in 29 languages. Named as one of the world’s top 20 speakers to keynote your conference by Monocle, she is described by clients including Google, Microsoft, Xero, Accenture and various government agencies as a “standout favorite for audiences”, with a “rare and visionary intellect.”

Learn more about Rachel Botsman:

Learn more about Michael Schein:

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How To Become Who You Really Want To Be

Wed, 14 Mar 2018 03:30:10 +0000

Today’s guest is bestselling author, strategist, and performance coach, Robin Zander.

Topics include:

What Robin learned from his job as a circus artist
How Robin has made meeting influential people a substantial part of his life (and how you can too)
What therapy with special needs children taught Robin about influencers
Why chance, humility, and openness are what guides us to big opportunities
Letting go of your own agenda and using curiosity to connect with others
Why the “win, win, win” philosophy is the bedrock of Robin’s business practice
What it really means to build a thriving organization in the 21^st century
The true power of constant learning
What it really takes to be successful
Daily practices that can help shape everything in your life

Robin Zander is the Founder and Director of The Responsive Conference, as well as an author, strategist, and performance coach. With a diverse background ranging from management consulting to the circus, he has spent his career working with individuals and companies to improve performance.

Robin works with start-up founders and HR professionals to improve company culture. Through individual coaching and team trainings he implements practices such as remote work, transparency, and non-hierarchical organizing. Through his podcast, The Robin Zander Show, he interviews exceptional performers to understand how individuals and organizations can accelerate change. He is the author of the new book Responsive: What It Takes To Create A Thriving Organization.

Learn more about Robin Zander:

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Why Trust is the Real Foundation for Business (and Life) featuring Stephen M. R. Covey

Wed, 07 Mar 2018 03:30:25 +0000

Today’s guest is Stephen M. R. Covey, the bestselling author of The Speed of Trust.

Topics include:

Stephen’s lessons on trust from taking care of his father’s lawn
How to deal with relationships and broken trust in business and personal matters
The value of trust in a world where finances are the bottom line
Credibility, indicators of trust, and the presentation of trustworthiness
How today’s climate led to Stephens work
How Stephen decides who to work with (and how you should too)

Stephen M. R. Covey is the co-founder of CoveyLink and the FranklinCovey Global Speed of Trust Practice. As a sought-after and compelling keynote speaker and adviser on trust, leadership, ethics, sales, and high performance, Stephen speaks to audiences around the world. He is the New York Times and number one Wall Street Journal bestselling author of The Speed of Trust, a groundbreaking, paradigm-shifting book that challenges our age-old assumption that trust is merely a soft, social virtue and instead demonstrates that it is a hard-edged economic driver and a learnable, measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing.

He advocates that nothing is as fast as the speed of trust and that the ability to establish, grow, extend, and restore trust with all stakeholders is the critical leadership competency of the new global economy. Stephen passionately delivers that message and is skilled in enabling leaders and organizations to experience the dividends of high trust. Audiences and organizations alike resonate with his insightful, relevant approach to real-time issues that affect their immediate and long-term performance.

Learn more about Stephen M. R. Covey:

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Building a Flourishing Community with Meaningful Connections

Wed, 28 Feb 2018 03:30:09 +0000

Today’s guest is Superconnector co-author and The Community Company co-founder Ryan Paugh.

Topics include:

Principles every flourishing community needs
Balancing (and navigating) honesty with a good business image
The problems Superconnector aims to solve (and why it exists in this format)
How to choose your people based on shared values
Giving value to your time
The importance of transparency regarding compensation within communities
An introduction to The Community Company and how this led to publishing Superconnector

Ryan Paugh has been at the forefront of building highly curated, technology-enabled communities for ambitious professionals. He first co-founded Brazen Careerist, a career-management site for high-achieving young professionals and ambitious college students, where he led the company’s community development efforts. Brazen Careerist was recognized as one of the top social networks for Gen Y entrepreneurs by Mashable.

Ryan then went on to co-found Young Entrepreneur Council (YEC) in 2010 with Scott Gerber, an invite-only organization for top entrepreneurs 40 and under that Entrepreneur noted “has quickly become one of the most elite organizations of its kind.” He saw YEC as a unique opportunity to apply the expertise he developed at Brazen Careerist to help fellow entrepreneurs access the resources, technology and most important, people they need to succeed. YEC’s members now generate billions of dollars in revenue and have created tens of thousands of jobs.

Today, Ryan and his team are building on their vision of the future of professional organizations with The Community Company, a company poised to launch dozens of vetted communities engineered to help ambitious professionals grow their network and expand business opportunities. It’s a mission Ryan identifies with; after graduating from Penn State University and launching his own entrepreneurial career, he knows firsthand the value of a trusted community. Called “a cult legend in the online-community building world” by Mashable, Ryan is now focused on creating a strong membership experience and positive business outcomes for thousands of successful executives, thought leaders, business owners and entrepreneurs across the country.

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What Successful Marketing Really Looks Like

Wed, 21 Feb 2018 03:30:13 +0000

Today’s guest is award-winning marketing strategist and TED coach Cathey Armillas.

Topics include:

How Cathey got involved with Ted and TedX
Debunking the biggest Ted Talk myths
How Cathey has carved out her own lane in a busy market (and how you can too)
Selling strategy as a service to clients
How Cathey defines marketing (and the particular style she pursues)
Managing relationships across marketing and personal worlds
What successful marketing really looks like
The best ways to reach out to bigger brands
Cultivating sensitivity in mutual relationships
The high school psychology course that set Cathey’s entire journey into motion

Cathey Armillas is a Marketing Strategist and the author of the award-winning book, The Unbreakable Rules of Marketing: 9 ½ Ways to Get People to Love You. Whether in the boardroom or on stage, people love Cathey’s enthusiasm, passion and directness. She has been notorious for creating wildly successful marketing strategies.

As a speaker, Cathey teaches people the Unbreakable Rules of Marketing so they can use them in their efforts to get people to love them, and love what they do. Her Unbreakable Rules has helped reach millions of people and quadrupled her clients’ sales. In one example, she created a viral marketing campaign for a client by shredding items such as soccer balls, torpedoes, even a Volkswagen, and posting videos of them online. It landed the client on the David Letterman Show, CNN, CNBC and the Discovery Channel.

Cathey shows her authenticity and heart as a TEDx speaker, TEDx speaking coach and organizer. Cathey knows speaking from an organizer’s standpoint from her experience volunteering behind the scenes at TEDxPortland. Portland hosts the one of the world’s largest TEDx event in the world with an attendance of over 3,000 people. Secondly, Cathey has coached many to rock their TED Talk from young rising star celebrities to WWII War heroes. She has also been invited to deliver her own TEDx Talk. Though thriving as a guru in marketing, her TEDx Talk is titled: “Share your life”. Cathey opened up and showed her vulnerable side as she shared her personal struggle for happiness and where she finally found it.

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Turning A Party Into A Thriving Enterprise with Comic Con’s Gareb Shamus

Wed, 14 Feb 2018 03:30:09 +0000

Today’s guest is Comic Con founder and Ace Universe CEO Gareb Shamus.

Topics include:

Gareb’s background in comic stores and how he started a magazine about comics
Building a multifaceted business out of a small-scale vision
Why he bought the Chicago Comic Con (and turned it into a party)
How honesty, determination, and luck will carry your business above others
Gareb’s nickname (and how it arose out of his persistence)
Comic Con’s evolution into a more modern and inclusive enterprise
How (and why) comics and superheroes have shifted from uncool to cool
Managing the expectations of networking and introductory power

Gareb Shamus is an American contemporary painter and part of New York’s emerging Connectivism movement. He is the founder of the country’s largest producer of Comic Cons. Gareb started and published, for over twenty years, Wizard and ToyFare the award winning magazines that transformed the superhero and character based genre worldwide.

His paintings are noted for breaking the ‘3rd wall’ with their three-dimensional textures and use of a proprietary painting technique designed and developed to provoke conversation by reaching out to the casual viewer. His artwork is currently on display in galleries in Los Angeles and New York City; and he has exhibitions lined up over the coming twelve months in England, Italy, Germany and Asia. Gareb recently showed at Scope Miami during Art Basel and is the Artist in Residence at The Pivot Gallery in Chelsea, New York City.

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Why You Should Bet On Yourself featuring WTF Podcast’s Brendan McDonald

Wed, 07 Feb 2018 03:30:28 +0000

Today’s guest is Brendan McDonald, Producer of WTF Podcast with Marc Maron.

Topics include:

Why (and how) Brendan initially got into podcasting
How to manage the power that comes with running a successful platform
What it was really like hosting President Obama on WTF
Finding a new medium at the right time to get your message out there
Why relationships and networking play pivotal roles in building a podcast
How timing played a huge part in WTF’s success as a brand
“Leveling up” to more well-know guests

Brendan McDonald is the producer and co-creator of WTF Podcast with Marc Maron. He is also the co-author of Waiting for the Punch.

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How To Build a Booming Company In Today’s Gig Economy

Wed, 31 Jan 2018 03:30:43 +0000

Today’s guest is Pamela Wasley, serial entrepreneur and CEO of Cerius Executives.

Topics include:

How Pam fosters connections in such a competitive space
Leveraging automation and digital marketing
Why Pam employs a selective approach to her business (and you should too)
Website building for beginners
The common traits all good executives share
How to grow your business
The advantages of bringing on talent in the gig economy
The best ways to navigate growth on a large scale
And much more!

Pamela Wasley is CEO for Cerius Executives. She is a serial entrepreneur who has personally sold two companies and recently led a management buyout of Cerius. She is an expert at helping companies develop higher shareholder value through the strategic development of rapid growth and profitability opportunities with industry experience ranging from technology, telecommunications, medical device, manufacturing and business services. She serves on several private company boards and is a frequent speaker on the topics of talent management, Millennials, and contingent workforces.

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Author Gregg Stebben on Radio, Access, and Social Media

Wed, 24 Jan 2018 03:30:22 +0000

Today’s guest is author and ForbesBooks Radio host Gregg Stebben.

Topics include:

Gregg’s TV guide version of access to anyone
How to create a reputation that leads to a successful career in journalism
How Gregg almost met George Bush Sr. when he was just 25 years old
The surprising role fax machines played in Gregg’s success in contacting high profile people
Why he decided to step away from interviewing celebrities
White House Confidential and the auspicious time that it was published
A look behind the scenes at ForbesBooks Radio
How Gregg wound up working for Advantage Media
Why we’re living in the age of anti-access

Gregg Stebben is co-host of the nationally syndicated ForbesBooks Radio, which is heard in 200 US radio markets including New York, New Jersey, New Orleans, and Portland, with over 3 million listeners nationwide. As a journalist and former host of Men’s Health Live, Gregg has interviewed everyone from Presidents Trump and Clinton to Mikhail Gorbachev and Katie Couric. He is also the author of 16 books, including White House Confidential, The Man’s Manual, Internet Privacy for Dummies, and How To Be a 21st Century Man.

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Why Upping Your Referral Game is the Key To Success (And a Killer Network)

Wed, 17 Jan 2018 03:30:10 +0000

Today we’re joined by Andy Lopata, one of Europe’s leading business networking strategists.

Topics include:

The three steps to referral heaven
The connection between writing and networking (and why it matters)
Building networks with the unlikeliest of people
How to get into corporate workshops and presentations
The two best ways to build relationships with corporates players
Leveraging your social media connections
How to legitimize your referrals
The real difference between a tip and a lead
Motivating and incentivizing a social connector
and much more!

A business networking strategist, Andy Lopata works with companies on how to build and benefit from networks. It’s not just about sales. Whether it’s lead generation, breaking down silos, recruitment and retention of staff or developing future leaders, networks have a key role to play. He helps his clients recognize that role and put the strategy and skills in place to leverage it. Andy has been quoted in the international press, including The Sunday Times, The Financial Times, and The Guardian in the UK. He has written three books on networking, with his fourth scheduled for publication in 2019.

For eight years, Andy was Managing Director of one of the UK’s leading referral-focused networking groups with over 2,000 member companies. He now works with companies from one-man bands to global names such as GlaxoSmithKline, BDO, and Paypal to help them realize the full potential from their networking.

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What It Really Takes To Make Immersive Experiences featuring Michael Borys and Alex Lieu

Wed, 10 Jan 2018 03:30:33 +0000

Today’s guests are 42 Entertainment’s Michael Borys and Alex Lieu.

Topics include:

What it really takes to make immersive gaming experiences
How to use what’s new (and weird) to create successful projects
Enticing an audience with mystery and fearlessness
Deciding on the right time to go public with a project
How the joy of discovery generates organic publicity
How to balance money, fair payment, and artistic integrity in the creative world
The relationships between business, entrepreneurship, and art
What is 49 Boxes?
The excitement of viscerally connecting with real historical artifacts
Alex and Michael’s experiences working with Trent Reznor and Christopher Nolan (and how they made it happen)

Michael Borys leads the interactive design team at 42 Entertainment. He is responsible for all online, mobile and real-world puzzles, games and social activities. From scores of casual games found throughout 42E’s projects such as TRON’s ‘Space Paranoids’ and the Dark Knight’s ‘Sitting Ducks’ to amazing real life collaborative scavenger hunts like the one held in the dead of night on Alcatraz Island, Michael always strives to give the audiences new experiences in fun. From 1996 to 2000, he led various teams within the Disney Company and helped in the creation of the original Disney’s Daily Blast online. In 2000, Michael teamed up with Alex Lieu at 3pinmedia to work on major projects for Disney Imagineering and the Disney Theme parks, as well as create animations and games for television and the web.

Pushing the boundaries of traditional entertainment and social gaming while re-defining the rules of digital and real-world play, Alex Lieu serves as both Creative Director and Lead Experience Design Director for 42 Entertainment’s award-winning projects. From sending scores of Batman fans to mysterious locations where mobile phones were buried inside Joker-themed cakes, to leading players through a scary dilapidated warehouse leading to an ultra-secret Nine Inch Nails performance, Alex is constantly searching for new ways to immerse audiences and weave them into fiction. He pioneered immersive storytelling techniques that blend the digital and real to create “events” in fictional worlds that attract massive participation.

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What Happens When You Don’t Get A Response? (from the archives)

Wed, 03 Jan 2018 21:34:52 +0000

In today’s special episode of Access To Anyone, we’re reaching into the archives to replay one of our most popular episodes!

Nobody likes the waiting game.

You know what we’re talking about – you reach out to somebody and they never get back to you. They just disappear. Next thing you know anxiety kicks in, you’re pessimistic, defeated…and you end up blaming yourself for everything that could have gone wrong.

So how do you deal with this?

Fortunately, we’ve cracked this puzzle.

We discuss…

Why you should ask less and offer more.
Backing up the follow-up.
How to harness the power of thank you.
Taking charge of your insecurities.
Why having a timeline can change everything.

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How to Get Your Ideas Heard

Wed, 27 Dec 2017 03:30:37 +0000

Today’s guest is executive coach Alisa Cohn.

Topics include:

How to get heard in an overcrowded space when you’re just starting out
The best strategies for getting ideas and content out into public spaces
The value (and payoff) behind getting your content out there
The biggest hurdles and potholes to watch out for
Alisa’s advice on how to accelerate your success
Organizing your time as a self-employed entrepreneur
How to make the right relationships as a coach and mentor

Alisa Cohn is a leading global executive coach and consultant with 20 years of corporate experience. She works with CEOs, board members, startup CEOs, entrepreneurs, and high potential and emerging leaders in career transition to empower them to get better results. She consults on organizational development, change initiatives, and talent management. Her focus is on leadership, management, and goal achievement. Using strategies designed to overcome obstacles quickly, Alisa helps leaders to think and act creatively, to make better, more deliberate decisions, and to eliminate unproductive thinking.

Her specialties include executive presence, power, influence and charisma, corporate politics, agile leadership, resilience, strategic decision-making, developing a strong personal brand, and building social capital. Additionally, Alisa designs workshops and deliver talks for executives, remote teams, managers and employees on similar topics.

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Using Creativity To Propel Your Company Into the Future

Wed, 20 Dec 2017 03:30:52 +0000

Our guest today is Adam Hansen, Partner and VP of Innovation at Ideas to Go.

Topics include:

Why people are in need of innovation consulting
The importance of collaboration in any form of creative work
How to tap into and embrace your own creativity
Figuring out how creative you are using the Kirton Model test
Adaptive creativity vs. innovative creativity
How Adam sells his unique service (and how you can too)
How to foster diverse creativity within your business
The 8 cognitive biases that suppress innovation and creativity
Why the biggest company failures can be attributed to risk

As a new product professional, Adam Hansen has always believed in the power of possibility—accepting new approaches, questioning conventional wisdom, and being open to anything. This impulse led him to a career in developing new products for innovative companies such as M&M/Mars, Melaleuca, and American Harvest, before joining Ideas To Go in 2001.

Now as a facilitator, Adam is passionate about helping clients understand their own possibilities—even beyond the scope of their projects—so they take the innovative energy and momentum they gained at ITG back to their own organizations.

His path to innovation process started with an MBA in product management from Indiana University. He also cultivated his passion for New Product Development as the VP of Association Development for PDMA, and has also enriched his own practice through training in Innovation Engineering.

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Make Yourself the King of Content

Wed, 13 Dec 2017 21:16:56 +0000

Today’s guest is Todd Giannattasio, Founder and CEO of Tresnic Media.

Topics include:

How to include experimentation in your routine (and why it matters)
The important relationship between content promotion and content creation
What it really takes to balance multiple businesses
Dealing with growth and your own expectations
How content influences a Facebook group’s success
Forcing serendipity through persistence, hard work, and putting yourself out there

Todd Giannattasio is head of business development and lead strategist for Tresnic Media, a Hubspot Certified Inbound and digital agency focused on content marketing to attract and convert more customers. He brings his clients’ online presence to the forefront of their market through customer-oriented design, quality content strategies and engaging, online customer relationships.

Todd has been featured on expert panels by the Association of Accounting Marketing and YP.com (Yellow Pages), as well as a guest lecturer at Rutgers Business School, and NYU Business School, where case studies of his work are required reading for the digital marketing graduate program.

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Turn Your Writing Into Financial Success Featuring Dorie Clark

Wed, 06 Dec 2017 03:30:27 +0000

Today we welcome back Dorie Clark, the bestselling author of Reinventing You and Stand Out.

Topics include:

The best ways to leverage your writing skills to generate financial success
What the publishing process really looks like
How to reach out to influential people and create connections
Why perseverance is the key to beating out the competition
Learning to recognize when to let go of unsuccessful projects
How to pick which opportunities to double down on (and which ones to leave behind)
Distinguishing the line between social proof and showboating

Dorie Clark is an Adjunct Professor at Duke University’s Fuqua School of Business and author of Entrepreneurial You, Reinventing You, and Stand Out, which was named the number one leadership book of 2015 by Inc. Magazine. A former presidential campaign spokeswoman, the New York Times described her as “An expert in self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, Dorie consults and speaks for clients including Google, Microsoft, and The World Bank.

Her work has been published in the Harvard Business Review Guide to Getting the Right Job  and the  Harvard Business Review Guide to Networking, and she is quoted frequently in the worldwide media, including NPR, the BBC, and MSNBC. She is also a regular commentator on Canada’s CTV and was named one of Inc. Magazine’s “100 Great Leadership Speakers for Your Next Conference.” 

At age 14, Clark entered Mary Baldwin College’s Program for the Exceptionally Gifted. At 18, she graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School. As a former New England Press Association award-winning journalist, Clark directed the environmental documentary film  The Work of 1000  and was a producer for a multiple-Grammy-winning jazz album.

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Caleb Gardner Talks PR, Community Building, and President Obama

Thu, 30 Nov 2017 03:30:54 +0000

Today’s guest is Caleb Gardner, the co-founder and managing partner of 18 Coffees.

Topics include:

How to solve problems and seize opportunities within the digital communications space
How Caleb landed a role working for President Obama
Navigating the new PR industry
How to move beyond the Rolodex
Using digital technology to cement and leverage relationships (personally and professionally)
The value of face-to-face meetings and being selective about connections
Understanding the intersection of community building and the future of the gig economy

Caleb Gardner is an insatiably curious digital thought leader and futurist with unique professional experience, from startups to nonprofits, from Fortune 100 clients to heads of state. He has more than a decade of experience in digital leadership and social impact, building content strategies and developing operational frameworks for a variety of organizations in the public and private sectors, turning online communities into social movements.

For more than three years, Caleb was the lead strategist and editorial voice for BarackObama.com (Organizing for Action), one of the largest digital programs in existence, with a millions-strong email list and massive social media following — including the fourth largest Twitter account in the world.

Now as co-founder and managing partner of 18 Coffees, Caleb is growing a community-driven digital innovation firm that helps mission-driven companies solve problems, surface new ideas, and own the future. Caleb is also a writer and speaker, a father of three, and an occasional photographer and musician.

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Getting Yourself in Front of the Right People

Wed, 22 Nov 2017 03:30:09 +0000

Today’s guest is community builder and podcasting expert Jonathan Baillie Strong.

Topics include:

The best strategies to get yourself in front of the right people
How living a digital nomad lifestyle influenced Jonathan’s approach to relationships
Developing and managing relationships while working in the startup space
Understanding the role technology plays in relationship building and connectedness
The unique perspective Jonathan has on meeting new people (and how you can implement it)
How a voyage to Asia led Jonathan to become a podcasting expert

Jonathan Baillie Strong is a podcast consultant and community builder who helps empower creative entrepreneurs by giving them the processes, frameworks, and tools to execute their vision. He is also the founder of #podcasters, the largest online community for podcasters and comprehensive directory for all services related to podcasting.

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Why Waking Up With Positivity Can Transform Your Life

Wed, 15 Nov 2017 03:30:57 +0000

Today’s guest is social entrepreneur and serial inventor Robin B. Palmer.

Topics include:

Robin’s journey from Broadway performer to inventor
How Robin developed her motivational alarm clock calls
The importance of the first and last five minutes of your day
Robin’s experience as a female inventor in the hardware space
How Robin began collaborating with thought leaders (and how you can too)
The real definition of social entrepreneur
The value and power of tenacity when building relationships
How to tune in to your divine intuition to reach your goal
Where the word “alarm” comes from and its relevance today
The remarkable story of when Robin worked with Richard Branson

Prior to her career as a serial inventor, founder, and entrepreneur, Robin B. Palmer starred in Broadway musicals for 15 years as Robin Boudreau. She played Linda Ronstadt’s sister in The Pirates of Penzance, co-starred with David Cassidy in Joseph and the Amazing Technicolor Dreamcoat, and sang “Memory” in CATS.

Licensed by Audible, Robin invented My Wake UP Call® Motivational Alarm Clock® Messages & My Good Night Messages, which has 100 hours of patented digital content with the Dalai Lama and other experts who wake you up to live your dreams instead of “alarming” you. Robin’s new invention is FlyteBike Portable Pedals, the world’s first portable exercise pedals. At 3 pounds, FlyteBike folds flat, comes in it’s own case, and attaches to your seat for travel stability. Robin is also a sought-after speaker, and has recorded two original song albums, Grace Place and My Inspirational Lullabies, for dreamers of all ages.

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Make Your Network Work For You

Wed, 08 Nov 2017 03:30:07 +0000

Today’s guest is Patrick Ewers, CEO and Founder of Mindmaven.

Topics include:

Why the startup community respects the failures behind success
Patrick’s experience working at LinkedIn during its early startup days
Recognizing and taking off the “Silicon Valley blinders”
Understanding the damaging effect of the compare mind
Identifying relationship legends that will help you reach your goals
Resisting the temptation of the new as the CEO of a young startup
Learning the art of no and diminishing negative impulses
Using the lightning rod technique to shift the value of relationships

Patrick Ewers is an executive coach and the founder of Mindmaven, a company that teaches professionals to generate more opportunities by introducing experience-based relationship management. In short, Mindmaven helps professionals drive growth by increasing the overall mindshare they enjoy within their professional network. The more you are “Top of Mind,” the higher their ability to connect you with the right opportunities.

Patrick was called “Silicon Valley’s Top Relationship Management Expert” by Forbes, and has had the privilege of working with some of the industry’s heaviest hitters such as First Round Capital, SGI, Fenwick and West, and Silicon Valley Bank. Patrick was also one of LinkedIn’s earliest team members, where he was responsible for launching and building LinkedIn’s affinity-based networking solution called “LinkedIn for Groups.”

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How To Get (The Right) Attention From Industry Leaders

Wed, 01 Nov 2017 03:30:30 +0000

Today’s guest is Teju Owoye, CEO and Founder of Sulte Group.

Topics include:

How to successfully jump off the corporate ladder
Why embracing vulnerability (and weakness) will help you succeed
How to gain access to (almost) anyone using Gmail hacks
The true power of humility
How to get the right attention from industry leaders
How Tim Ferris’ book The Four-Hour Work Week impacted Teju’s life

Teju Owoye is the Founder and CEO of Sulte Group, a digial strategy and marketing agency focused on leveraging brand ambassadors to help companies drive sales. She is also the Founder of Tusodo, the online destination for the adventurous, on-the-go woman. Tusodo connects women with products, travel tips, and insider recommendations.

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Turn Yourself Into A Super Connector

Wed, 25 Oct 2017 03:30:44 +0000

Today’s guest is award-winning author and TEDx speaker Jared Kleinert.

Topics include:

How Jared became a super-connector (and how you can too)
Why there is a need for connectors now more than ever
The tipping point in relationship building
Tips to building a power network
Figuring out the “right” people to connect with
Practical steps to managing a connector’s life
How to meet the people you want to meet

Jared Kleinert runs Kleinert Ventures, the “go-to” entrepreneurial marketing consultancy for #1 NYT bestselling authors, founders of iconic brands, Olympians, internationally recognized keynote speakers, Fortune 500 C-suite execs, 7-figure business owners, VC-backed startup founders, record-setting crowdfunding campaigns, and others. Besides penning his bestselling books, Jared has also written for Forbes, TIME, and Thought Catalog. He has been featured in Fortune, HBR, Business Insider, FOX Business, Elite Daily, Owner’s Magazine, Inc, Mashable, and Fast Company.

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Why You’re Probably Related to the President Featuring A.J. Jacobs

Wed, 18 Oct 2017 03:30:25 +0000

Today’s guest is New York Times bestselling author A.J. Jacobs.

Topics include:

The 250 million people family tree
The process of building the entire world’s family tree
Tips on gaining access to (almost) anyone
How to access A-list celebrities
How AJ is related to Barack Obama
Why a rejection email can be great literature
The DNA testing and online family tree revolution

A.J. Jacobs is an author, journalist, lecturer and human guinea pig. He has written four New York Times bestsellers that combine memoir, science, humor and a dash of self-help. He is also editor at large at Esquire magazine, a commentator on NPR and a columnist for Mental Floss magazine. He is currently helping to build a family tree of the entire world and holding the biggest family reunion ever in 2015.

His first book – The Know-It-All: One Man’s Humble Quest to Become the Smartest Person in the World – spent two months on the New York Times bestseller list. It was praised by Time magazine, Newsweek, Vanity Fair, USA Today, Janet Maslin in the New York Times, and A.J.’s uncle Henry on Amazon.com.

In addition to his books, A.J has written for The New York Times, Entertainment Weekly, New York magazine and Dental Economics magazine, one of the top five magazines about the financial side of tooth care. He has appeared on Oprah, The Today Show, Good Morning America, CNN, The Dr. Oz Show, Conan, and The Colbert Report. A.J. has given several TED talks, including ones about living biblically, creating a one-world family, and living healthily.

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Schmooze Your Way To Success

Wed, 11 Oct 2017 03:30:50 +0000

Today’s guest is Robbie Samuels, bestselling author of Croissants Versus Bagels: Strategic, Effective and Inclusive Networking At Conferences.

Topics include:

How to publish a book in a crowded marketplace
What it really means to be “inclusive”
The body language we use at conferences (and why it matters)
Why trying to be the alpha can cause missed opportunities
The missing piece of the conference conversation
How to identify and welcome newcomers
Why you should become a regular as quickly as possible
Introverts vs. extroverts in the conference space
Showing others how to be a good host

As an executive coach, speaker, author, and host of the On the Schmooze podcast, Robbie Samuels shows how to shift your mindset to become more strategic, effective, and inclusive, to help you build great relationships and to develop a more diverse and vibrant professional network.

After decades of attending events and conferences, Robbie came to realize that most people are wasting their time networking. They are attending events with no strategy, collecting business cards with no clear plan, and losing business or missing opportunities for greater engagement by failing to follow-up. Robbie takes care to break down the steps necessary to successfully manage the vibrant chaos of these networking opportunities.

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How To Get The Response You Want

Wed, 04 Oct 2017 03:30:02 +0000

Topics include:

The real reason why it is so tough to get responses to our communication
How your choice of communication channel affects response rate
Why the phone may no longer be our most urgent channel of communication
Understanding how to create a signal and build curiosity within the noise of email
Framing your communication within a timeline to get a faster response
Response etiquette; how to be patient when you do not hear back

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Mastering The New Art Of The Pitch

Wed, 27 Sep 2017 03:30:06 +0000

In today’s episode, we reveal why you should ditch the pitch and start getting people to buy into your ideas instead. During the conversation, we take a deeper look into how you can use your mission (and your why) to strengthen your point of view, show you how to master the “what do you do” conversation, reveal what you should do when your ideas don’t land well with others, and much more.

Topics include:

Why people tune out when they hear an elevator pitch (and what you should do instead)
Selling yourself vs. people buying into your ideas: what is the true difference?
How to build a convincing argument that will advance your business
Learning how to become a storyteller (and why it matters)
The gift that keeps on giving: how your ideas are serving the market you already have

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How To Become A Podcasting Rock Star

Wed, 20 Sep 2017 03:30:36 +0000

Today’s guest is Nicole Holland, podcasting wiz and host of The Business Building Rockstars Show.

Topics include:

Why Nicole absolutely cannot stand PR
Getting featured on New & Noteworthy; what is required?
Why not caring about downloads will lead to your greatest success
Developing relationships with “power-people”
Why time is your greatest asset
What really makes a great podcast
Why connecting with the right host is critical to make it in podcasting
The future of the industry: Are podcasts here to stay?

Nicole Holland is the woman behind the scenes at interviewsthatconvert.com, and the host of The Business Building Rockstars Show, along with her new podcast, Get Guest Ready. Nicole helps successful business owners and CEOs increase their visibility through Podcast Guesting so they can make a greater impact, influence, and income. Nicole has been named in The Huffington Post as one of “50 Must-Follow Women Entrepreneurs in 2017” alongside powerhouses including Marie Forleo, Danielle LaPorte, Amy Porterfield, and Dorie Clark. With her focus on building relationships and being a great guest, Nicole brings a unique perspective to the podcasting community and inspires entrepreneurs all around the world.

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The 3 Biggest Networking Mistakes (And How To Avoid Them)

Wed, 13 Sep 2017 03:30:13 +0000

Topics include:

Why people “f-up” at networking events
The three party f-ups: Bruce-Willising people, Card to the Face, and the Tom Brady Treatment
Tips for introducing new acquaintances (if you forgot their name)
What the concept of the business card means today
Why it is important to be aware of everyone in your networking orbit
How to rectify and address your networking mistakes

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Why Every Business Needs A Bit of Community

Wed, 06 Sep 2017 03:30:36 +0000

Today’s guest is Sarah Judd Welch, Founder and Head of Strategy at Loyal.

Topics include:

How to incorporate community in your business
The differences between community and customer service
Setting yourself apart and standing out in your niche
The different approaches to building a scalable business
Turning community into a business opportunity

Sarah Judd Welch leads Loyal, a community agency with a very popular weekly, hand-crafted newsletter, Community.is. Sarah has worked with clients ranging from General Electric and National Geographic to Kik and Justworks. Her favorite projects are the ones that are hard and most challenging. Previously, Sarah worked for TaskRabbit and Catchafire, and in her prior career, she worked for Goldman Sachs and Hillary Clinton.

Her work has been featured in Harvard Business Review, PSFK, Mashable, Wall Street Journal, The Next Web, Recode, Fast Company, AdAge, The Verge, Business Insider, TechCrunch, American Express OPEN Forum, Swiss-Miss, Very Short List, FeverBee Podcast, This is Product Management , and more.

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Expand Your Brain One Book At A Time

Wed, 30 Aug 2017 03:30:39 +0000

A lot of today’s movers and shakers credit their achievements to reading books. So if you want to strike it big in the business world, you’ll need to read the right stuff. In today’s episode, we explore what co-host Michael Roderick calls brain-expanders. During the conversation, we reveal how these books will help you make smarter decisions, build meaningful relationships, and everything in between.

Topics include:

What are the qualities that make a book a brain-expander?
Lessons on life from Your Brain at Work by David Rock
Brain hacks! When you shouldn’t be checking your email
How Influence by Robert Cialdini affects everyday interactions
How to reach people individually and authentically
Why you should make sure you tell yourself “I love you”
How to handle disagreements
How to find your own brain-expander

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How To Make Your Business (And Yourself) A Standout

Wed, 23 Aug 2017 03:30:25 +0000

Today’s guest is Rick Clemons, author of Frankly My Dear I’m Gay, and host of The Coming Out Lounge podcast.

Topics include:

How coming out of the closet taught Rick the value of transparency and honesty
Going deep before going wide: How to find your own niche
How to connect with a broader scope of clients
Getting more business through various channels
Practical ways to interact with potential clients
Why being fully engaged is key when selling something emotional
Internet Marketing vs. face-to-face networking and personal relationship building
How to ensure you walk out of a conference with opportunities (and not just a gift bag)

Rick Clemons is the Author of Frankly My Dear I’m Gay, Host of The Coming Out Lounge podcast, certified life coach, TEDx Speaker, motivational speaker, world record holder, and a guy who’s helped thousands of people in over 50 countries across the globe come out of the closets of their lives to escape their nonsense, explore their fears, and elevate their self-expression.

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Turn Your Book Into A Bestseller

Wed, 16 Aug 2017 03:30:20 +0000

A lot of people have gone through the arduous task of writing a book. Perhaps you have gone through several drafts and rewrites, and have finally settled on the right narrative. But now the question becomes clear: what do you do to make your book a big success? Today we show you how it’s done. We break down everything from the writing process to promotion to networking so that all of your hard work pays off in a big way.

Topics include:

Finding your hook
Distinguishing your true target market
Creating a manifesto before you begin
The importance of having a solid proposal for your book
Self-publishing vs. traditional publishing
Using your book as a credibility marker
Identifying and building relationships with key people in the industry

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Why Confidence Is The Key To Success (And How To Get Some) Featuring Lolly Daskal

Wed, 09 Aug 2017 03:30:23 +0000

Today’s guest is Lolly Daskal, CEO of Lead From Within and the bestselling author of The Leadership Gap: What Gets Between You and Your Greatness.

Topics include:

How to turn the right opportunities into something big
What it really means to go the extra mile
How to say no and finding creative ways to say yes
The RETHINK System
Why capabilities + competence = confidence
How to be a servant leader
Getting back in the ring by building your knowledge through books
Measuring success from within
The seven leadership archetypes (and why they matter)

Lolly Daskal is one of the most sought-after executive leadership coaches in the world. Her extensive cross-cultural expertise spans 14 countries, six languages, and hundreds of companies. As founder and CEO of Lead From Within, Lolly’s proprietary leadership program is engineered to be a catalyst for leaders who want to enhance performance and make a meaningful difference in their companies, their lives, and the world. Based on a mix of modern philosophy, science, and nearly thirty years coaching top executives, Lolly’s perspective on leadership continues to break new ground and produce exceptional results.

Lolly was designated a Top-50 Leadership and Management Expert by Inc.com, and The Huffington Post honored Lolly with the title of The Most Inspiring Woman in the World. Her writing has appeared in HBR, Inc.com, Fast Company (Ask The Expert), The Huffington Post, and Psychology Today, among others. She is the author of bestsellers The Leadership Gap: What Gets Between You and Your Greatness and Thoughts Spoken From the Heart.

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How To Identify Deception

Wed, 02 Aug 2017 03:30:12 +0000

So often on this show we talk about how important it is to give in order to receive. But the world has its fair share of those who take under the guise of giving. Today’s episode is all about unraveling this deception, and what that means when trying to align yourself with people who can be advocates for your success.

Topics include:

How to be a giver and actively align yourself with other givers
The specific tells of a taker – lack of listening, premature-turbo giving, and broadcasting their giving
The role of emotion and learning to trust your gut
Understanding the transactional language of takers
The how they treat the waiter concept
How to confront a situation of manipulation and deception

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Persuasion!

Wed, 26 Jul 2017 03:30:06 +0000

On today’s episode we talk to Bushra Azhar about the art of persuasion. Bushra helps the frustrated, the lost, and the uber-confused bulldoze their way through counter-arguments and objections effortlessly and gracefully. Now she shares her secrets with us.

Topics include:

Why repetition is a key persuasion tactic
Surefire ways to attract attention on a crowded Internet
A systematic way to persuade

Bushra Azhar has been featured in Forbes, Fast Company, Inc. and 50 other places on the World Wide Web. She has worked with Fortune 500 companies such as Pepsi, Unilever and EY, and is obsessed with social psychology and spicy food.

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How To Stop Being Ignored And Start Getting Paid

Wed, 19 Jul 2017 03:30:25 +0000

Everyone wants to become a guru, but no one seems to want to take a real stand on anything. On today’s episode, we talk about what it really takes to build a following around your ideas and make money in the process.

It comes down to being contrarian.

Many people think that “contrarian” is the same thing as controversial or offensive. Not so. We make the case that being a contrarian means uncovering alternatives to played out common wisdom. Then we give you concrete advice on how to make it happen for yourself.

Topics include:

Which questions to ask to discover where you stand
The work required to discover which ideas are worth pursuing
Taking a stand vs. picking a fight
Understanding how your business offering aligns with your contrarian stance

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The One Indispensable Trait All Great Connectors Share

Wed, 12 Jul 2017 03:30:44 +0000

Topics include:

Using writing to increase self awareness
Unpacking the word “mentorship”
Turning a fascination with good people into a business model
Dealing with conflict and disagreement without undermining yourself

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Turning Your Side Passion Into a Successful Business

Wed, 05 Jul 2017 03:30:00 +0000

It is not common to turn the craft of hand lettering into a fortune in the 21^st Century. Yet that is exactly what Sean McCabe did. After building a massively profitable business centered on this decidedly analog skill, he used digital technology to teach the world about it. His first course on making a living as a hand lettering artist generated six figures in the first three days. The next year, Sean did it again with his course Learn Lettering 2.0. This time he made six figures…in 26 hours.

In this episode, we learn his secrets and how to apply them no matter your specific calling.

Topics include:

What motivated Sean to go into the hand lettering business
Teaching others what you know, not what you don’t know
Avoiding the dark side of the online marketing world

Sean McCabe is the founder of seanwes, the author of Overlap: The Ultimate Guide to Turning Your Side Passion Into a Successful Business, and the host of seanwes tv and the seanwes podcast, where he shares new videos with inspiration on creativity and business.

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The Science of People

Wed, 28 Jun 2017 03:30:57 +0000

At her core, Vanessa Van Edwards is a professional people watcher. As a behavioral researcher and “recovering awkward person,” her life’s work is getting to the bottom of the science of people. In this episode, we discuss her new book Captivate: The Science of Succeeding with People and a whole lot more.

Topics include:

The dangers of quid pro quo
How to research before reaching out
The hidden benefits of developing social skills

Vanessa Van Edwards’ Science of People workshops and courses teach individuals how to succeed in business and life by understanding the hidden dynamics of human beings. Vanessa is a Huffington Post columnist and Penguin author. She has been featured on NPR, The Wall Street Journal, the Today Show and USA Today. She has written for CNN, Fast Company and Forbes, has spoken at the Consumer Electronics Show, and consults for Fortune 500 companies worldwide.

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Healthy Body, Healthy Business, Healthy Soul

Wed, 21 Jun 2017 03:30:08 +0000

There is no turning back – society has gone fully mobile. It’s now normal to move cities and change jobs with regularity. Unfortunately, changing doctors every time you do so brings with it a whole host of problems. Dr. Jay Parkinson created a high-tech digital interface with a human touch to give patients a consistent home no matter where they roam. It’s good old-fashioned healthcare, upgraded for today’s mobile world. Jay’s take on the healthcare industry has a whole lot to say about the creative process in general.

Topics include:

How a doctor becomes a serial entrepreneur
Building trust in a market with a lot of distrust
What changes say about the economy as a whole

Jay Parkinson, MD, MPH is a physician who trained in pediatrics and preventive medicine at Johns Hopkins University. Since 2007, Jay has redefined the doctor visit and challenged how doctors and patients communicate and solve problems together. He created the world’s first internet-enabled house call practice in 2007, founded and designed the first cloud-based electronic medical record in 2008 called Hello Health, and ideated and designed one of the most popular iPad apps for physicians, Omnio, through his design firm, The Future Well. Five years ago, he founded Sherpaa, the world’s first primary care-in-the-cloud practice that cares for the employees at some of the most well-known and innovative companies in the world.

He has given talks on the new frontiers that technology creates for health and medical care at over 50 conferences including TED, Google’s Zeitgeist, the Clinton Global Initiative, The Aspen Institute, and Pop!Tech.

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Social Media For the Rest of Us

Wed, 14 Jun 2017 03:30:34 +0000

Social media is one those things that everyone in business knows they have to figure out at some point to stay competitive. Yet it changes so quickly that by the time you figure out one aspect of it, it’s obsolete. Spencer Smith has a solution. Quite a few of them in fact. The Michaels have heard a lot of lip service over the years about social, but never have they encountered someone who made so much sense on the subject. They wanted to make sure you benefitted from making Spencer’s acquaintance as much as they have.

Topics include:

Verticals in social media and measuring your ROI
Different approaches to social media platforms
Multiple uses for platforms such as LinkedIn and Twitter
How to manage your social media in a viable way for your business

Spencer Smith has been called a “Digital Marketing Expert” by Forbes, and has been featured and quoted in Entrepreneur, Inc. Magazine, Law.com, New Jersey Law Journal, and dozens of other publications. He is also a regular contributor to InBusiness Magazine, The Huffington Post, Law Journal Newsletters, and the American Bar Association.

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Turning Connections Into Cash

Wed, 07 Jun 2017 03:30:11 +0000

No matter how much access you have, it won’t amount to much unless you can convert your relationship into dollars. As the Founder and Chief Revenue Officer of The Selling Agency, Shawn Karol Sandy has developed moneymaking sales strategies for some of the nation’s biggest companies. Shawn is also a sought-after speaker and writer and the co-host of The SellOut Show. In today’s episode, Shawn breaks down the real difference between marketing and sales, shows us how to master the price conversation, and reveals the best ways to foster customer relationships.

Topics include:

How to use content as part of your marketing and sales strategies
How to create value and visibility
What to look for in an ideal client

Shawn Karol Sandy has earned many titles throughout her career: Market Director, Sales Manager, Operations Manager, Production Manager, Marketing Director, Development Director, Business Manager, Entrepreneur. At every step of the way, her success has come from redefining and re-engineering her roles. Her business, The Selling Agency, uses these experiences to create strong sales programs focused on Organization Selling and strategies that focus on the goal of every business – revenue growth.

Straightforward, practical and perhaps slightly cheeky, her innate gift is helping people find new ways to solve old problems, approach new ones, and help businesses re-invent themselves and their sales strategies. With bold and brave thought leadership and clear action plans, her impact on business is measurable and meaningful, and will lead your sales revolution to growth and revenue goals.

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How To Hack Your Memory

Wed, 31 May 2017 03:30:53 +0000

Topics include:

The RPAF concept (and how to use it)
How to encourage creativity in your employees
How to build a memory palace
The real secret to achieving your goals

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How To Make Friends In High Places

Wed, 24 May 2017 03:30:43 +0000

Geoff Woods went from medical device salesman to successful entrepreneur by building genuine relationships with some of the world’s most powerful people. And he used podcasting to do it (at least in part). During our conversation, Geoff shares his story, reveals what it means to upgrade your five, and shows us how to overcome fears, embrace our vulnerabilities, and build the courage we need to ask for what we want. He also tells us how he became a partner of Gary Keller, one of the most successful real estate moguls of all time.

Topics include:

The real reason you should give without expecting anything in return
The best way to open up new opportunities (and how to do it)
The disconnect between the long term and short term (and why it matters)
How to decide where to invest your time when you don’t have a lot of it

Geoff Woods is the Vice President of The ONE Thing, and the host of the top business podcast, The Mentee. After hearing the Jim Rohn quote, “you are the average of the five people you spend the most time with,” Geoff sought out to surround himself with high-level CEOs and successful entrepreneurs. Because he has been mentored by many of these heavy hitters, Geoff was able to quit his six figure corporate sales job and go full-time as an entrepreneur in less than ten months.

Geoff has been featured in Entrepreneur, and is considered the authority on building meaningful relationships with high-level influencers. He is driven by opportunities to help others accelerate their success by surrounding themselves with the right mentors and the right ideas. He is on a mission to teach others how to live a life of focus so that they can have more by doing less.

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Build a Business Out of What You Value Most

Wed, 17 May 2017 03:30:19 +0000

Melissa Wong is the co-founder of New Women Space – a community-driven event space that celebrates and empowers women by giving them the resources and venue to combat social inequalities. In today’s episode, Melissa reveals how she transformed her passion for connection and community building into a burgeoning business. She also talks about the best outreach strategies, shares the important role labels play in society, and reveals what it really takes to generate revenue in a venue business.

Topics include:

How to throw a successful event
Why online communities are not as impressive as they once were
The power (and comfort) of consistency
How to create an inclusive community

Melissa Wong spends her time thinking about how best to bring people together for shared learning and support. She loves facilitating meaningful conversations and designing curricula that inspire connection and new perspectives. Her current project – New Women Space – focuses on providing wellness, skill building, professional development, and community events to women from all experiences. Rooted in active membership, volunteerism and community-driven event programming, this project is intended to hold space for the women in our city in a safe, open and highly intentional manner.

Melissa believes that people are happiest when their actions align with their values, which was motivation to start her organization Up Speak: a professional workshop series for women to benefit from the support of a small group of peers who help them set and move toward their goals. She has been fortunate to work for disruptive companies including Kickstarter and SoundCloud, where she supported creative communities and managed projects to improve member experiences.

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Money, You Got This

Wed, 10 May 2017 03:30:19 +0000

Justin Krane is a Money Strategist, public speaker, and author of the hit book Money. You Got This. His insights into all things money have been featured on CBS, Fox Business News, and MSNBC. In today’s episode, Justin breaks down the harsh realities of entrepreneurship, talks about the power of accountability, and shares his unique approach to building relationships with powerful people.

Topics include:

What you need vs. what your business needs
What it means to be “sold” on the idea of success
Navigating vulnerabilities and maintaining identity
An uncommon recipe for recurring revenue

Justin Krane is a money strategist for business owners. As a Certified Financial Planner, his mission is to help entrepreneurs understand the money side of their businesses so that they can grow their enterprises. Justin isn’t about cutting back and living a frugal life – he is all about getting the shoes, doing sushi, and living the best life today while saving for the future.

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Why Starting a Podcast About Absolutely Everything Is a Great Idea

Wed, 03 May 2017 03:30:17 +0000

Michelle Ann Owens has one cool career. She’s an award-winning songwriter, voiceover artist, and the founder of Ladyfox Entertainment. She’s also the host of Nothing Off Limits – the podcast that covers absolutely every kind of topic…as long as everyone else is afraid to talk about it. Today she reveals what it really takes to produce a hit podcast and why not choosing a niche has been integral to her professional success. She also talks about how music and creativity helped her find true fulfillment, and reveals why life’s best opportunities – and relationships – take place when you start living with a curious perspective.

Topics include:

Why you should ditch the niche
How to produce timeless and meaningful content
Measuring success in the podcasting world
How to find the best guests

Michelle Ann Owens is the founder of Ladyfox Entertainment. She is also a voiceover artist, session vocalist, BMI songwriter, and live performer. Her voiceover work ranges from commercial VO work for brands including Hyundai, Lime-A-Rita and Barbie Games, to long-form narration projects for corporate clients such as IBM, Cisco Systems, and 3M.

One of her biggest creative assets is her background in music via original song placements, television & film music, and vocal credits including The Apprentice, CSI: Miami, America’s Next Top Model, Jersey Shore and many others. She’s recorded session vocals and shared the stage with music legends The Doors, Quiet Riot, Deep Purple, Yes, Pink Floyd, AC/DC, The Monkees and Bad Company. Michelle has earned both an LA Music Award for her past original funk-rock project Ladyfox and a Billboard Songwriting Award for her original soulful, rock & blues-based music and vocals.

She’s a regular show host and content creator for several ongoing international, exclusive interview series’ focused on male confidence, health & fitness and more with Fairlight Scientific. In addition, she launched her own original podcast in June 2016, called Nothing Off Limits. The show covers topics as diverse as society & culture, business, music, health, relationships and sex. From the taboo to the trendy, it is a series with the ultimate goal of helping listeners view life, love, and struggles through a different set of eyes.

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What Punk Rock Can Teach You About Building A Six Figure Business

Wed, 26 Apr 2017 03:30:48 +0000

Mariah Coz is a punk rocker turned serial entrepreneur. Not only did she build seven successful businesses before she turned 25, she’s one of the select group of people who have truly cracked the code to generating passive income on a regular basis. Now as the Founder of Femtrepreneur, Mariah empowers other people to turn their passions into profits by helping them build their own online enterprises. Today she spills her secrets. She also shows us how to turn disadvantages into strengths, and reveals what being in a touring punk band taught her about building relationships and perusing success.

Topics include:

What it really means to stand out
The real deal with passive income
How to build a self-sustaining business
Why you need to embrace a bit of anarchy to conquer your niche

Mariah Coz has been building businesses since 2008. After being in a touring punk band for a few years, she decided she wanted to make some money in between tours and got started online. She started out selling vintage clothes and sunglasses she would find at thrift stores, and flipping them online. She then purchased and renovated vintage camper trailers for a few years. She became a public speaker, developed a proprietary curriculum for high school girls that she toured around the country, and even did freelance museum curation. Then, after burning out on selling physical products and her crazy speaking–teaching–travel schedule, she began to pursue “online courses” to get some real freedom back. She succeeded in a big way.

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What Marketers Can Learn From Hollywood

Wed, 19 Apr 2017 03:30:34 +0000

Scott McMahon built his entire career by blurring the lines between business and art. Not only is he a successful filmmaker and marketer, he was one of the first content creators for Sony PlayStation. Now as the Director of Content Marketing at Film Trooper, Scott helps other independent filmmakers achieve creative freedom through entrepreneurship. Today he shares his story. Scott also talks about why it’s important for artists to harness an entrepreneurial spirit, takes us behind the scenes at Sony PlayStation, and uncovers everything Internet marketers can learn from Hollywood producers.

Topics include:

How to leverage art with digital technologies
The moneymaking power of having multiple products
Using the right language (and why it matters for artists)
Making sales funnels work
The golden rule of Hollywood

Scott McMahon has created film, video, and cinematic content for a wide range of clients, including video game producers, CPG companies, and educational organizations. He spent 12 years at Sony PlayStation as the Cinematic Supervisor overseeing a department of amazing artists and technicians, where we produced high-end cinematic movies for many of the first-party PlayStation titles. Scott worked closely with clients who required production services that involved animated 3D/CG content, 2D motion graphics, conceptual art and design, live action film and digital production, and editing and compositing services. His career has expanded into web design, content marketing, and online marketing strategies, and he currently oversees a business and marketing resource for independent filmmakers.