At Missouri State University, this means all university-affiliated social media accounts are expected to meet these standards moving forward.

To meet accessibility requirements, all social media content must include:

• Alt text on all images so screen readers can accurately describe visual content
• Closed captions on all videos to ensure accessibility for individuals who are deaf or hard of hearing

Why accessible content matters

Accessible content ensures everyone can engage with and benefit from Missouri State’s social media, regardless of ability.

It allows individuals to access important information, feel included in the campus experience and fully connect with our content. It also helps the university meet federal requirements and improve the overall clarity and effectiveness of our communications.

Access free trainings

To help get started, Missouri State offers access to Digital Collegium resources through our institutional membership.

Creating an account is free. Simply create an account and select “Missouri State University” to connect and access the trainings.

Recommended resources include:

• Accessible Social – Learn why accessibility matters and how to apply best practices
• Accessibility Community Group – Join discussions and view past presentations on accessibility topics

You can also explore:

• Image Accessibility
• Video Accessibility

These resources provide practical guidance for creating accessible social media content.

Get support

We’re here to support you as you implement these practices.

If you have questions or need guidance, contact social media coordinator Adair Seifert.

You can also attend open Zoom office hours:

• Wednesday, April 15, 1-2 p.m.
• Tuesday, April 21, 10-11 a.m.
• Thursday, April 23, 2-3 p.m.

Share with your team

Please share this information with your teams and ensure anyone managing social media for your area is aware of and prepared to meet these requirements.

The post Learn about updated social media accessibility requirements appeared first on Brand Updates.

From visual elements and editorial tone to the official color palette, these changes provide a cohesive framework that ensures every touchpoint reflects the university’s identity with clarity and consistency.

Highlights

Visuals

• The Mo State spirit logo is now downloadable from the brand website and it is limited to athletic and non-academic applications
• Stop the use of:
  – All other spirit logos (M, MSU)
  – The Mo State Helvetica and Make Your Missouri Statement logos
  – Any images of bear paws or claws
  – Other bear imagery from colleges, departments, offices, etc.

Editorial

• Naming of the university: First reference of the university’s name should be Missouri State University. Subsequent references may be Missouri State, Mo State, the university or the institution. The use of MSU is fine in print publications as a secondary or tertiary reference, especially with serious/academic topics. Mo State is two words, uppercase M and lowercase o. In headlines, Missouri State or Mo State is acceptable depending on context of the piece, but never MSU.
• Limit the use of “Make Your Missouri Statement” (until a new tagline is approved)
• Stop the use of “Bear Up”

Color palette

• Use secondary colors and tertiary neutrals sparingly (no more than 30%) and they should not be used as the primary color in environmental branding or for branding for any official university unit
• Stop the use of tertiary pop accents

For further details, refer to this brand refinement document and the brand website.

For any questions or issues, please contact Veronica Adinegara, creative services director.

Explore the brand website

The post Take note of updates to branding guidelines appeared first on Brand Updates.

The project will conclude with a clear reputation strategy and communication platform to guide how we tell Missouri State’s story.

This effort depends on input from the people who know Missouri State best — including you. Carnegie will lead six in-person workshops on Wednesday, Feb. 11, and Thursday, Feb. 12, and your perspective is essential. If you’re able, please attend and encourage colleagues and campus partners to participate, too.

The central questions we’ll explore throughout each workshop are simple, but powerful:

• Who is Missouri State at its best?
• Who do we want to be?
• Who do we never want to be?

These workshops are designed to build a shared brand foundation. The two days are connected and build on one another:

• Feb. 11: Brand Personality Workshops — Together, we’ll define the authentic human personality of Missouri State — who we are today and who we aspire to be tomorrow.
• Feb. 12: Brand Messaging Workshops — We’ll translate those insights into clear, consistent messaging and storylines that can be used across the university. Carnegie’s sessions aim to be engaging and practical. Come ready to share candid feedback and help shape the outcomes.

Details

• Dates: Feb. 11 and 12
• Workshop options: 9-11 a.m., 12:30-2:30 p.m. or 3:30-5:30 p.m. each day
• Location: Union Club, PSU 400
• RSVP: Sign up for sessions
• If possible, attend one session each day. You’re welcome to participate either day based on your schedule.

Workshop capacity is limited, but we’ll do our best to accommodate as many participants as possible. We’ll send a calendar invitation once your day and time are confirmed.

The post Participate in upcoming MO State brand workshops appeared first on Brand Updates.

Missouri State University graphic designer, Brenna Davis and writer/editor, Taylor Ladd were the recipients of CASE Best of District VI 2025 Institutional Awards.

CASE, the Council for Advancement and Support of Education, is a nonprofit that supports alumni relations, communications, development and marketing professionals at educational institutions worldwide.

Missouri State is in CASE District VI, which includes Colorado, Iowa, Kansas, Missouri, Nebraska, North Dakota, South Dakota and Wyoming.

The winning works are:

• Illustration series for Maroon Saloon: A MarooNation Ball to Benefit Missouri State University
• Alumni profile (1000+ words) in the September 2024 issue of Missouri State magazine titled “Former soccer standout is a goal getter”

The post MSU Creative Services staff members win CASE awards in illustration and writing categories appeared first on Brand Updates.

That’s why the division of marketing and communications will offer a series of free training sessions on campus that will help you understand the university’s brand better and explore best practices to improve your skills in design, social media, writing, videography and more.

Faculty, staff, graduate assistants and student workers are invited to MarCom Training Week, Sept. 22-26, 2025.

How to register

Registration is required in My Learning Connection at my.missouristate.edu.

• Log into your My Missouri State.
• Locate the Learning and Development card.
• Click the My Learning Connection link.
• Search for the appropriate session.
• Sign up.

Event schedule

You can access details for each event on the university calendar.

Sept. 22

Creating in MSU Brand Style: Photo, Design and Writing
9-10:30 a.m., Pummill Hall 103

From Basic to Trendy: A Social Media Glow-up Guide
2-3 p.m., Pummill Hall 103

Sept. 23

From Ideas to Impact: Unlocking the Power of Digital Marketing
2-3 p.m., Pummill Hall 103

Sept. 24

Using Blogs to Engage Your Audience and Drive Enrollment 
9-10 a.m., Pummill Hall 103

Lights. Camera. Action – How to Prepare for an MSU Video Production
10:30-11:30 a.m., Pummill Hall 103

Intermediate CMS Editor Training
1-2 p.m., Pummill Hall 103

Sept. 25

Are You Media Ready? Sharpen Your Message, Own the Interview 
1-3 p.m., Pummill Hall 103

Contact strategic communication at strategiccommunication@missouristate.edu or 417-836-6397 for questions or more information.

The post Boost your skills in marketing and communications appeared first on Brand Updates.

Please email AndreaMostyn@MissouriState.edu if you’re interested in attending.

Schedule:

9 a.m.

Welcome and Keynote: Mastering and maintaining your CustomGPT — from built to brilliant (AI)

10 a.m.

Building an SEO Strategy in the Age of AI and LLMs: Implications for Higher Education (AI)

Unlocking ROI: How MSU Denver Transformed Data to Measure Marketing Impact (Analytics)

11:30 a.m.

AI-Augmented Creativity: Using AI to Enhance, Not Replace, Higher Ed Storytelling (AI)

12:30 p.m.

Posters

1:30 p.m.

Hot Takes from 180 Usability Tests: What Students Wish You Knew (Analytics)

2:45 p.m.

Navigating the AI Landscape: Crafting and Implementing a University-Wide AI Policy (AI)

Decoding the Enrollment Funnel: Using KPIs to Guide Marketing Decisions (Analytics)

3:45 p.m.

Using AI to assist making accessible content (AI)

Mapping the Prospective Student Journey: How to move past last-click marketing attribution (Analytics)

The post Attend free Analytics and AI Summit appeared first on Brand Updates.

That’s why the division of marketing and communications is offering a series of free training sessions on campus that will explore best practices to improve your skills in design, social media, writing, videography and more.

Faculty, staff, graduate assistants and student workers are invited to MarCom Training Week, Sept. 17-19, 2024.

How to register

Registration is required in My Learning Connection at my.missouristate.edu.

• Log into your My Missouri State.
• Locate the Learning and Development card.
• Click the My Learning Connection link.
• Search for the appropriate session.
• Sign up.

Event schedule

You can access details for each event on the university calendar.

Sept. 17

Taking it to the next level: Advanced video production and editing
9-11 a.m., Meyer Alumni Center 504

AI guidelines panel
1:30-2:30 p.m., Craig Hall 204

Sept. 18

Creating in MSU brand style: Photo, design and writing
9-10 a.m., Craig Hall 205

Master your social media strategy: best practices for the major platforms
10-11 a.m., Craig Hall 205

Sept. 19

Using blogs to engage your audience and drive enrollment
1:30-2:30 p.m., Craig Hall 204

Mastering media interviews (level 1)
2:30-4:30 p.m., Craig Hall 205

The post Boost your skills in marketing and communications appeared first on Brand Updates.

The AI portion of the conference will be streamed in the Meyer Alumni Center, Room 505. Parking is available in the garage attached to the Meyer Alumni building.  

No registration is required.

Schedule

9-10:45 a.m.

• Welcome and keynote

10-10:45 a.m.

• Leveraging AI in Website Redesign 

11:30 a.m.-12:15 p.m. 

• ChatGPT Insights: Accelerating BigQuery Setup and GA4 Looker Studio Integration  

 12:30-1:15 p.m.

• Lightening Talks
  • Community Visualizations for Looker Studio 
  • From Binge-watching to degree searching: innovating college recruitment with ChatGPT 
  • Beyond keywords: AI Powered Tools to Propel Your SEO into the Future 
  • Botched Chat: A Comedic Tale of AI Misadventures 
  • Digital Discoveries: Unveiling User Behaviors Through Microsoft Clarity 

1:30-2:15 p.m.

• Prep your SEO Strategy for AI: How to Use Google Search Console to Identify Question-Based Searches

2:45-3:30 p.m.

• Unlocking Higher-Ed web development team capabilities with AI  

3:45-4:30 p.m.

• Designing content workflows for your generative AI assistant 

Review the full schedule with session descriptions.

The post You’re invited to the HighEdWeb Analytics and AI Conference on April 30 appeared first on Brand Updates.

Know someone that would benefit? Have them join our institutional membership to gain access.

Membership benefits

Association membership has many benefits. You can log in to the Membership Community to access your perks:

• Professional development library — access past conference sessions and resources on demand
• Registration discounts — save money on conference and summit tickets
• Community groups — join topical discussions, via Slack and video discussions
• Job board — find and post openings
• Slack workspace — network with the community
• Email subscription — tailor your email communications, including weekly notices on certain topics
• Volunteer opportunities — sign up to support HighEdWeb
• Watch parties — gather online to watch and discuss session recordings

You also have access to the public Link Journal, where we share articles and association updates.

About HighEdWeb

HighEdWeb provides educational materials and opportunities that develop knowledge, skills and abilities. As a result, we advance higher education.

The association focuses on the digital issues facing colleges and universities, so you’ll be ready to help your school achieve its goals. They have programming for people who work in IT, marketing, admissions, advancement and academics.

The post Take advantage of HighEdWeb membership appeared first on Brand Updates.

• How to look like Missouri State.
• Hello Omni CMS, goodbye WebPress!
• Q&A panel: Making your statement with photo and video.
• How to sound like Missouri State.
• Digital marketing: reach your audience anywhere, online.
• Lights, camera short form video.
• Mastering media interviews – level 1.

The post Check out recordings of MarCom Training Week sessions appeared first on Brand Updates.