Key Takeaways:
[1:45] Vicky is feeling a bit flat lately.
[3:15] What's the whole point?
[6:40] The online marketing space is very unoriginal. Everyone is just following the other person.
[10:00] As creators, business owners, writers, we're sort of 'forced' to create content for lead generation purposes instead of fun purposes.
[17:20] Vicky has just been struggling with creativity lately.
[19:00] Write more fun stuff! Don't worry about it being productive.
[20:55] Vicky is reading a mountain of books this week!
[23:15] Do something this week just because you want to! Just go and have fun!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Buy Karl's book here: https://amzn.to/3Z3XLxz
Raising Steam by Terry Pratchett
]]>
Key Takeaways:
[1:45] Vicky is feeling a bit flat lately.
[3:15] What's the whole point?
[6:40] The online marketing space is very unoriginal. Everyone is just following the other person.
[10:00] As creators, business owners, writers, we're sort of 'forced' to create content for lead generation purposes instead of fun purposes.
[17:20] Vicky has just been struggling with creativity lately.
[19:00] Write more fun stuff! Don't worry about it being productive.
[20:55] Vicky is reading a mountain of books this week!
[23:15] Do something this week just because you want to! Just go and have fun!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Buy Karl's book here: https://amzn.to/3Z3XLxz
Raising Steam by Terry Pratchett
]]>
A little bit about Dr. Karl:
Dr. Karl Walker-Finch is a dentist, mentor, lecturer, writer, father, personal development champion and mental wellbeing advocate.
He graduated from Liverpool Dental School in 2010 and after nearly five years working on the Wirral, he moved with his wife Marisa to West Yorkshire where they started a family. Together they now own Smiles in Tandem, Huddersfield, a clinic that provides care for patients' dental and mental wellbeing in tandem.
Clinically, he spends the majority of his time providing dental implants and oral rehabilitation treatment on referral. Following his MSc in Dental Implantology with Distinction in 2017, he is now a senior mentor and lecturer on the master's programme at the University of Salford in association with ICE.
Key Takeaways:
[2:05] Dr. Karl published his first book!
[5:15] How did Dr. Karl organized his writing time?
[10:15] Dr. Karl is happy that he wrote a book that represents himself at this point in time.
[16:15] How did Dr. Karl decide to structure his book?
[22:00] Dr. Karl had to do a lot of trial and error to find the right flow for him.
[24:45] What has Dr. Karl done to promote his book?
[31:00] Dr. Karl shares what he hopes people will get out of the book.
[38:20] Would Dr. Karl write another book? Yes he would!
[44:00] What are some of Dr. Karl's favorite books?
[47:30] Want to know more? Follow Dr. Karl on social media!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Buy Karl's book here: https://amzn.to/3Z3XLxz
]]>
A little bit about Dr. Karl:
Dr. Karl Walker-Finch is a dentist, mentor, lecturer, writer, father, personal development champion and mental wellbeing advocate.
He graduated from Liverpool Dental School in 2010 and after nearly five years working on the Wirral, he moved with his wife Marisa to West Yorkshire where they started a family. Together they now own Smiles in Tandem, Huddersfield, a clinic that provides care for patients' dental and mental wellbeing in tandem.
Clinically, he spends the majority of his time providing dental implants and oral rehabilitation treatment on referral. Following his MSc in Dental Implantology with Distinction in 2017, he is now a senior mentor and lecturer on the master's programme at the University of Salford in association with ICE.
Key Takeaways:
[2:05] Dr. Karl published his first book!
[5:15] How did Dr. Karl organized his writing time?
[10:15] Dr. Karl is happy that he wrote a book that represents himself at this point in time.
[16:15] How did Dr. Karl decide to structure his book?
[22:00] Dr. Karl had to do a lot of trial and error to find the right flow for him.
[24:45] What has Dr. Karl done to promote his book?
[31:00] Dr. Karl shares what he hopes people will get out of the book.
[38:20] Would Dr. Karl write another book? Yes he would!
[44:00] What are some of Dr. Karl's favorite books?
[47:30] Want to know more? Follow Dr. Karl on social media!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Buy Karl's book here: https://amzn.to/3Z3XLxz
]]>
Key Takeaways:
[7:15] Vicky loves reading and helping people write books that break the traditional rules.
[8:55] Dingle update!
[11:30] Vicky has been feeling a bit burned out lately.
[12:40] Vicky has to turn in a writing assignment and she completely hates some of her writing lately.
[16:10] Do you compare yourself to other people?
[21:30] What does Vicky define as a professional?
[22:50] The things you want to write are not frivolous or silly. If it brings you joy, do it.
[25:15] Has Vicky been mispronouncing the word segue wrong this entire time?
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[7:15] Vicky loves reading and helping people write books that break the traditional rules.
[8:55] Dingle update!
[11:30] Vicky has been feeling a bit burned out lately.
[12:40] Vicky has to turn in a writing assignment and she completely hates some of her writing lately.
[16:10] Do you compare yourself to other people?
[21:30] What does Vicky define as a professional?
[22:50] The things you want to write are not frivolous or silly. If it brings you joy, do it.
[25:15] Has Vicky been mispronouncing the word segue wrong this entire time?
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[2:05] A little bit about Jon and his latest book!
[3:45] What is Jon's book about?
[6:10] Why did Jon want to write his book?
[8:55] People who read your book tend to be better quality customers.
[14:55] How does Jon plan on doing with the book?
[19:55] Use your book as your business card.
[26:05] Pick your social media platform of choice and just announce that you're giving away a free book!
[32:15] When should you just quit?
[36:10] Jon shares an inspirational story about his daughter.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[2:05] A little bit about Jon and his latest book!
[3:45] What is Jon's book about?
[6:10] Why did Jon want to write his book?
[8:55] People who read your book tend to be better quality customers.
[14:55] How does Jon plan on doing with the book?
[19:55] Use your book as your business card.
[26:05] Pick your social media platform of choice and just announce that you're giving away a free book!
[32:15] When should you just quit?
[36:10] Jon shares an inspirational story about his daughter.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[1:20] A little bit about Sarah and her microbook!
[4:50] Sarah reads a bit of her microbook.
[12:15] A little bit about Yinka and why she decided to write this book.
[23:15] Remember to keep writing! The world needs your books.
[23:55] Sharon shares her story and why she wanted to write her book!
[30:30] Vicky loves Sharon's book because we all think we know what self care is, but we actually don't.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[1:20] A little bit about Sarah and her microbook!
[4:50] Sarah reads a bit of her microbook.
[12:15] A little bit about Yinka and why she decided to write this book.
[23:15] Remember to keep writing! The world needs your books.
[23:55] Sharon shares her story and why she wanted to write her book!
[30:30] Vicky loves Sharon's book because we all think we know what self care is, but we actually don't.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[3:30] Is a big book too daunting for you? That's okay! Write a microbook.
[5:45] Hillary talks about the microbook that she created.
[8:15] Hillary reads a snippet from her book.
[13:30] Clara shares her story and why she wanted to write a microbook.
[20:25] Sara is next! She shares her story and why she wanted to write a book.
[27:10] Sophie shares why she wanted to write a book and why she struggled so hard to write one until now.
[33:55] What stops people from writing a book that's been 'overdone' in a particular industry?
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[3:30] Is a big book too daunting for you? That's okay! Write a microbook.
[5:45] Hillary talks about the microbook that she created.
[8:15] Hillary reads a snippet from her book.
[13:30] Clara shares her story and why she wanted to write a microbook.
[20:25] Sara is next! She shares her story and why she wanted to write a book.
[27:10] Sophie shares why she wanted to write a book and why she struggled so hard to write one until now.
[33:55] What stops people from writing a book that's been 'overdone' in a particular industry?
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[5:40] Is Quora worth it?
[6:30] Project Dingle update!
[8:10] Welcome to our robot overloads!
[12:10] AI doesn't work for a lot of people.
[18:10] Will AI take over the purpose of writers?
[19:45] Ask unique and interesting questions to ChatGPT
[22:00] How has Vicky been using ChatGPT?
[25:45] Vicky uses ChatGPT as a good content prompt.
[29:50] Vicky is interested in seeing how people will use this to cheat the system (essay writing and other exams).
[33:10] Don't be worried about the tools that are at your disposable.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Leviathan Wakes by James S. A. Corey
The Art and Business of Online Writing by Nicolas Cole
]]>
Key Takeaways:
[5:40] Is Quora worth it?
[6:30] Project Dingle update!
[8:10] Welcome to our robot overloads!
[12:10] AI doesn't work for a lot of people.
[18:10] Will AI take over the purpose of writers?
[19:45] Ask unique and interesting questions to ChatGPT
[22:00] How has Vicky been using ChatGPT?
[25:45] Vicky uses ChatGPT as a good content prompt.
[29:50] Vicky is interested in seeing how people will use this to cheat the system (essay writing and other exams).
[33:10] Don't be worried about the tools that are at your disposable.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Leviathan Wakes by James S. A. Corey
The Art and Business of Online Writing by Nicolas Cole
]]>
Key Takeaways:
[3:40] Always buy books!
[4:20] Joe read that some people felt relieved when they threw their books away. How dare they!
[7:30] Project Dingle update!
[12:20] What does Vicky wish she had learned sooner in her career?
[13:40] Just because something was published by a big house doesn't mean it's good, and just because something was self-published doesn't mean it's bad.
[14:20] The impact your book makes is more important than how many copies it sells.
[17:10] Vicky loves that her book has brought in quality customers that she wants to work with.
[17:40] Remember, the rules are all made up. You can break them!
[19:20] Don't mislead the reader by turning your book into one big sales letter. Deliver value.
[21:20] Really write a book that respects the reader. They are taking the time to read it.
[21:40] Want to write a microbook? Vicky's got another workshop happening in March!
[21:55] You do not need six months + isolation time to write a book.
[24:10] Don't hang onto the outcome. Vicky explains why this was the most important thing she learned.
[26:20] Not everything you create will turn to gold. It's okay to let it go and call it crap.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Leviathan Wakes by James S. A. Corey
Unseen Academicals by Terry Pratchett
Key Takeaways:
[3:40] Always buy books!
[4:20] Joe read that some people felt relieved when they threw their books away. How dare they!
[7:30] Project Dingle update!
[12:20] What does Vicky wish she had learned sooner in her career?
[13:40] Just because something was published by a big house doesn't mean it's good, and just because something was self-published doesn't mean it's bad.
[14:20] The impact your book makes is more important than how many copies it sells.
[17:10] Vicky loves that her book has brought in quality customers that she wants to work with.
[17:40] Remember, the rules are all made up. You can break them!
[19:20] Don't mislead the reader by turning your book into one big sales letter. Deliver value.
[21:20] Really write a book that respects the reader. They are taking the time to read it.
[21:40] Want to write a microbook? Vicky's got another workshop happening in March!
[21:55] You do not need six months + isolation time to write a book.
[24:10] Don't hang onto the outcome. Vicky explains why this was the most important thing she learned.
[26:20] Not everything you create will turn to gold. It's okay to let it go and call it crap.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Leviathan Wakes by James S. A. Corey
Unseen Academicals by Terry Pratchett
]]>
Key Takeaways:
[5:10] Project Dingle Update!
[7:30] How can you get weird?
[8:15] Eavesdrop in other people's conversations.
[15:00] Find a creative hobby to boost and inspire your mind.
[20:15] Take a long train journey and explore!
[25:00] An author decided to run an experiment to live like a badger.
[29:45] Don't feel like writing today? Draw or sing instead!
[31:25] You're missing out on some really cool ideas and rules if you only read traditionally published books.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[5:10] Project Dingle Update!
[7:30] How can you get weird?
[8:15] Eavesdrop in other people's conversations.
[15:00] Find a creative hobby to boost and inspire your mind.
[20:15] Take a long train journey and explore!
[25:00] An author decided to run an experiment to live like a badger.
[29:45] Don't feel like writing today? Draw or sing instead!
[31:25] You're missing out on some really cool ideas and rules if you only read traditionally published books.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[6:40] Casa Dingle update! Lots of poo happening.
[9:40] What if you made your own door? What if you just….did?
[12:05] It can be so easy to compare yourself to what you can't yet do, but look at the progress you've made thus far.
[17:50] Give yourself permission to do something badly!
[19:40] When was the last time you wrote without a purpose? Just for the fun of it?
[22:40] New year, new me. There's a better way to go about it.
[22:50] What if you wrote your book…this year? What if?
[26:05] Don't compare your insides to other people's outsides.
[28:00] Need a community? Vicky's got another writer's round opening up for you!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Mistborn: The Final Empire, by Brandon Sanderson
Please Don't Sit on My Bed in Your Outside Clothes: Essays by Phoebe Robinson
Through the Language Glass by Guy Deutscher
]]>
Key Takeaways:
[6:40] Casa Dingle update! Lots of poo happening.
[9:40] What if you made your own door? What if you just….did?
[12:05] It can be so easy to compare yourself to what you can't yet do, but look at the progress you've made thus far.
[17:50] Give yourself permission to do something badly!
[19:40] When was the last time you wrote without a purpose? Just for the fun of it?
[22:40] New year, new me. There's a better way to go about it.
[22:50] What if you wrote your book…this year? What if?
[26:05] Don't compare your insides to other people's outsides.
[28:00] Need a community? Vicky's got another writer's round opening up for you!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Mistborn: The Final Empire, by Brandon Sanderson
Please Don't Sit on My Bed in Your Outside Clothes: Essays by Phoebe Robinson
Through the Language Glass by Guy Deutscher
]]>
Key Takeaways:
[4:00] Project Dingle update!
[5:25] Is my idea the right idea for a book?
[8:00] Some books just start off just from a simple tweet.
[13:15 ] Is it disingenuous to write a book that you don't actually want to write?
[18:50] Vicky explains her process on how she creates a curated feed.
[19:40] Check the data. What are the trends happening right now?
[20:45] Start posting random topics in your niche now!
[21:50] Keep repeating the process!
[23:40] Remember, it's okay to fail in public!
[25:35] Should you write about your feelings? Vicky's got some thoughts. Tune in next week for it!
[25:35] Interested in writing your microbook? Now you can in March. Sign up!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Entangled Life by Merlin Sheldrake
Key Takeaways:
[4:00] Project Dingle update!
[5:25] Is my idea the right idea for a book?
[8:00] Some books just start off just from a simple tweet.
[13:15 ] Is it disingenuous to write a book that you don't actually want to write?
[18:50] Vicky explains her process on how she creates a curated feed.
[19:40] Check the data. What are the trends happening right now?
[20:45] Start posting random topics in your niche now!
[21:50] Keep repeating the process!
[23:40] Remember, it's okay to fail in public!
[25:35] Should you write about your feelings? Vicky's got some thoughts. Tune in next week for it!
[25:35] Interested in writing your microbook? Now you can in March. Sign up!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Entangled Life by Merlin Sheldrake
]]>
Sharon Hurley Hall is an anti-racism activist, educator, and in-demand speaker. Firmly committed to doing her part to eliminate racism, she is the Founder and Curator-in-Chief of Sharon's Anti-Racism Newsletter. Sharon is also a Co-Founder of Mission Equality and the author of I'm Tired of Racism and Exploring Shadeism.
In her newsletter, Sharon writes about existing while Black in majority-white spaces, and amplifies the voices of other anti-racism activists. Sharon is also an in-demand speaker about equality, anti-racism, and diversity, equity, inclusion and belonging.
Key Takeaways:
[3:00] A little bit about Sharon and why she wanted to write a book about racism.
[5:50] What is Sharon's hope for the book?
[6:40] One of Vicky's favorite chapters was, 'Not All Black People'.
[9:50] How can people widen their reading beyond non-fiction books?
[11:00] Black authors and in the various genres are everywhere if you choose to look for it.
[13:10] What is the biggest misconception people have about racism?
[17:00] Sharon details some of her more 'nuanced' experiences with how people have treated her. It doesn't have to be so blatant, but the subtle message is often loud and clear.
[21:15] What can you do to make it better for others of a different race?
[24:40] There is so much power in having conversations and allowing other people to be heard.
[29:00] There are always two sides of the story. We only hear from the victors. It's time to hear from those who were marginalized and brutalized, too.
[31:55] Why do so many black people have such unique names?
[35:25] All of our names mean something, it's just that we've forgotten the history behind it.
[38:00] Want more of Sharon? She has a premium newsletter for you to subscribe to!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Sharon Hurley Hall is an anti-racism activist, educator, and in-demand speaker. Firmly committed to doing her part to eliminate racism, she is the Founder and Curator-in-Chief of Sharon's Anti-Racism Newsletter. Sharon is also a Co-Founder of Mission Equality and the author of I'm Tired of Racism and Exploring Shadeism.
In her newsletter, Sharon writes about existing while Black in majority-white spaces, and amplifies the voices of other anti-racism activists. Sharon is also an in-demand speaker about equality, anti-racism, and diversity, equity, inclusion and belonging.
Key Takeaways:
[3:00] A little bit about Sharon and why she wanted to write a book about racism.
[5:50] What is Sharon's hope for the book?
[6:40] One of Vicky's favorite chapters was, 'Not All Black People'.
[9:50] How can people widen their reading beyond non-fiction books?
[11:00] Black authors and in the various genres are everywhere if you choose to look for it.
[13:10] What is the biggest misconception people have about racism?
[17:00] Sharon details some of her more 'nuanced' experiences with how people have treated her. It doesn't have to be so blatant, but the subtle message is often loud and clear.
[21:15] What can you do to make it better for others of a different race?
[24:40] There is so much power in having conversations and allowing other people to be heard.
[29:00] There are always two sides of the story. We only hear from the victors. It's time to hear from those who were marginalized and brutalized, too.
[31:55] Why do so many black people have such unique names?
[35:25] All of our names mean something, it's just that we've forgotten the history behind it.
[38:00] Want more of Sharon? She has a premium newsletter for you to subscribe to!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[1:25] Vicky is so close to having a proper bath in her home!
[7:50] What is mojo?
[9:20] Vicky has gotten herself into a funk.
[13:00] The moment Vicky let go of all the pressure she was putting on herself, life got better.
[19:00] Are you just bored? It's okay to walk away from it temporarily.
[19:55] There's not a lot of light out these days. Maybe that's why you're feeling a bit meh?
[22:30] NASA are finding it hard to find out-of-the-box thinkers.
[26:25] It's okay to play and break the rules. Get your creative juices flowing!
[28:55] Hope you enjoy your holiday weekend!!!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The City We Became by N. K. Jemisin
Cassandra Speaks: When Women Are the Storytellers, the Human Story Changes by Elizabeth Lesser
]]>
Key Takeaways:
[1:25] Vicky is so close to having a proper bath in her home!
[7:50] What is mojo?
[9:20] Vicky has gotten herself into a funk.
[13:00] The moment Vicky let go of all the pressure she was putting on herself, life got better.
[19:00] Are you just bored? It's okay to walk away from it temporarily.
[19:55] There's not a lot of light out these days. Maybe that's why you're feeling a bit meh?
[22:30] NASA are finding it hard to find out-of-the-box thinkers.
[26:25] It's okay to play and break the rules. Get your creative juices flowing!
[28:55] Hope you enjoy your holiday weekend!!!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The City We Became by N. K. Jemisin
Cassandra Speaks: When Women Are the Storytellers, the Human Story Changes by Elizabeth Lesser
]]>
Key Takeaways:
[6:25] Joe fell through the ceiling at the Dingle! Ouch!
[10:50] How long will it take to write a nonfiction book?
[13:00] If you write every day…well Vicky did some math calculations for you!
[17:15] Where do you start when it comes to writing your book?
[19:00] If you want to write the best possible book in the world, you need to be able to know what the opposition's points are.
[21:50] Sometimes writing involves just starting out at a window.
[23:40] Your book is now ready for editing! In an ideal world, it'll take about four months to get to this point.
[26:05] Remember to grab yourself a set of beta readers to help you refine your book!
[28:00] Vicky estimates it'll take about 29 weeks to get yourself your very own book!
[29:15] Grab Vicky's free advent calendar! Link in the show notes.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Thud! Novel by Terry Pratchett
The Art of Gathering by Priya Parker
Annals of the Western Shore by Ursula K. Le Guin
Key Takeaways:
[6:25] Joe fell through the ceiling at the Dingle! Ouch!
[10:50] How long will it take to write a nonfiction book?
[13:00] If you write every day…well Vicky did some math calculations for you!
[17:15] Where do you start when it comes to writing your book?
[19:00] If you want to write the best possible book in the world, you need to be able to know what the opposition's points are.
[21:50] Sometimes writing involves just starting out at a window.
[23:40] Your book is now ready for editing! In an ideal world, it'll take about four months to get to this point.
[26:05] Remember to grab yourself a set of beta readers to help you refine your book!
[28:00] Vicky estimates it'll take about 29 weeks to get yourself your very own book!
[29:15] Grab Vicky's free advent calendar! Link in the show notes.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Thud! Novel by Terry Pratchett
The Art of Gathering by Priya Parker
Annals of the Western Shore by Ursula K. Le Guin
]]>
Key Takeaways:
[1:00] Vicky created a program where you write a micro book in four weeks!
[2:00] Vicky is hosting another one on January the 10th!
[4:15] You hear from one of Vicky's attendees as she reads from the book she's just written!
[10:00] Vicky's next student is up next as she reads from her newly written microbook!
[19:10] You hear from Vicky's next student who procrastinated on her book all year. She finally got it finished!
[25:10] Vicky's next student wrote a memoir about letting go of dreams.
[30:55] Vicky gives a shoutout to hear students that weren't able to attend live. They worked so hard on their own books!
[31:10] Vicky gives a quick intro on some of the books that were written.
[35:10] Need an editor? Vicky's got you covered with Hannah!
[38:45] Design your writing space to be a place of joy.
[41:25] Are you excited to write your book? Vicky's got one for January the 10th! Go sign up!!
[44:10] Congrats on writing your book everybody! Vicky is so proud.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[1:00] Vicky created a program where you write a micro book in four weeks!
[2:00] Vicky is hosting another one on January the 10th!
[4:15] You hear from one of Vicky's attendees as she reads from the book she's just written!
[10:00] Vicky's next student is up next as she reads from her newly written microbook!
[19:10] You hear from Vicky's next student who procrastinated on her book all year. She finally got it finished!
[25:10] Vicky's next student wrote a memoir about letting go of dreams.
[30:55] Vicky gives a shoutout to hear students that weren't able to attend live. They worked so hard on their own books!
[31:10] Vicky gives a quick intro on some of the books that were written.
[35:10] Need an editor? Vicky's got you covered with Hannah!
[38:45] Design your writing space to be a place of joy.
[41:25] Are you excited to write your book? Vicky's got one for January the 10th! Go sign up!!
[44:10] Congrats on writing your book everybody! Vicky is so proud.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[1:00] Joe is calling in from an undisclosed underpass!
[7:50] What advice has Joe received that he's absolutely hated?
[9:50] Should you write like you speak?
[13:00] It takes a lot of practice to 'write like you speak'.
[15:00] Would you like to read a 900 page technical manual?
[15:40] It's not a sin to use filler words! Just place them strategically.
[18:30] Should you eat the frog first?
[20:10] Do a fun thing first before you the hard thing.
[23:00] What's some common writing advice that you hate?
[23:50] Joe doesn't like the pomodoro technique. It doesn't work for him!
[27:45] DOn't believe every piece of advice that you read is for you!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Children of Time by Adrian Tchaikovsky
]]>
Key Takeaways:
[1:00] Joe is calling in from an undisclosed underpass!
[7:50] What advice has Joe received that he's absolutely hated?
[9:50] Should you write like you speak?
[13:00] It takes a lot of practice to 'write like you speak'.
[15:00] Would you like to read a 900 page technical manual?
[15:40] It's not a sin to use filler words! Just place them strategically.
[18:30] Should you eat the frog first?
[20:10] Do a fun thing first before you the hard thing.
[23:00] What's some common writing advice that you hate?
[23:50] Joe doesn't like the pomodoro technique. It doesn't work for him!
[27:45] DOn't believe every piece of advice that you read is for you!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Children of Time by Adrian Tchaikovsky
]]>
Key Takeaways:
[3:35] Are all writers tortured and alone?
[5:30] How do you go about writing in community?
[9:45] Vicky loves Sunday evenings because it gives her the opportunity to connect with her friends.
[15:10] Vicky has a writing power hour within her community and it's been amazing on how much work you actually get done during that 60 minute session.
[15:55] Find yourself a writing buddy to help keep you accountable!
[19:00] The quickest way to get to your writing goal is by having a group of writers you can work with and that will cheer you on.
[21:35] Vicky shares some of her writers' successes after joining the Moxie Power Hour group calls.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Stone Blind: Medusa's Story Book by Natalie Haynes
Detransition, Baby by Torrey Peters
Key Takeaways:
[3:35] Are all writers tortured and alone?
[5:30] How do you go about writing in community?
[9:45] Vicky loves Sunday evenings because it gives her the opportunity to connect with her friends.
[15:10] Vicky has a writing power hour within her community and it's been amazing on how much work you actually get done during that 60 minute session.
[15:55] Find yourself a writing buddy to help keep you accountable!
[19:00] The quickest way to get to your writing goal is by having a group of writers you can work with and that will cheer you on.
[21:35] Vicky shares some of her writers' successes after joining the Moxie Power Hour group calls.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Stone Blind: Medusa's Story Book by Natalie Haynes
Detransition, Baby by Torrey Peters
]]>
Key Takeaways:
[1:30] Vicky has COVID and it's a lot of frowny faces in the Dingle right now.
[3:15] Vicky is a terrible sick person. She hates just loafing about on the couch.
[10:15] It's so important to read diverse books because you get a better understanding of your fellow humans.
[12:00] Terry Pratchett is one of Vicky's favorite authors.
[15:45] It might be difficult, but there are a lot of benefits to listening to someone who has an opposing opinion than you.
[19:45] Read everything that you think is going to be interesting.
[22:10] Don't be afraid to submit your writing online!
[25:00] Stand for something and do it out loud.
[29:20] Debate is a very important part of learning about the other person's side.
[32:45] You should definitely go off and read some Terry Pratchett books!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[1:30] Vicky has COVID and it's a lot of frowny faces in the Dingle right now.
[3:15] Vicky is a terrible sick person. She hates just loafing about on the couch.
[10:15] It's so important to read diverse books because you get a better understanding of your fellow humans.
[12:00] Terry Pratchett is one of Vicky's favorite authors.
[15:45] It might be difficult, but there are a lot of benefits to listening to someone who has an opposing opinion than you.
[19:45] Read everything that you think is going to be interesting.
[22:10] Don't be afraid to submit your writing online!
[25:00] Stand for something and do it out loud.
[29:20] Debate is a very important part of learning about the other person's side.
[32:45] You should definitely go off and read some Terry Pratchett books!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[2:50] A little bit about Hannah and the work that she does.
[4:30] Why are you feeling stuck? Why are you feeling uninspired?
[7:30] Hannah worked with someone recently who was feeling really uncomfortable in her space.
[9:40] There's a hidden cost to not working with your body.
[12:00] Hannah shares an example of how you can be inspired in your workplace. For her, she loves her cilantro pig.
[15:40] Vicky shares what she loves about her mini work space.
[17:50] Hannah has a special offer for Vicky's listeners!
[20:20] By the way, Vicky has an opening for her micro book writing session!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Key Takeaways:
[2:50] A little bit about Hannah and the work that she does.
[4:30] Why are you feeling stuck? Why are you feeling uninspired?
[7:30] Hannah worked with someone recently who was feeling really uncomfortable in her space.
[9:40] There's a hidden cost to not working with your body.
[12:00] Hannah shares an example of how you can be inspired in your workplace. For her, she loves her cilantro pig.
[15:40] Vicky shares what she loves about her mini work space.
[17:50] Hannah has a special offer for Vicky's listeners!
[20:20] By the way, Vicky has an opening for her micro book writing session!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[1:20] Joe and Vicky had to stop some major leaks at the Dingle.
[4:10] Did you know there are micro books out there?
[6:00] Why do certain books have a certain word count?
[8:50] If your book is going to be in a book shop, you want to be able to read the spine.
[11:20] Vicky wishes certain business books were microbooks.
[14:35] Want to write and publish your book before Christmas? Vicky's got a writing session for you!
[18:45] Have something written and in your hands by Christmas! Don't wait till next year!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
We Are All Weird by Seth Godin
Anything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek Sivers
Politics and the English Language by George Orwell
Who Moved My Cheese? by Spencer Johns
Profit First by Mike Michalowicz
]]>
Key Takeaways:
[1:20] Joe and Vicky had to stop some major leaks at the Dingle.
[4:10] Did you know there are micro books out there?
[6:00] Why do certain books have a certain word count?
[8:50] If your book is going to be in a book shop, you want to be able to read the spine.
[11:20] Vicky wishes certain business books were microbooks.
[14:35] Want to write and publish your book before Christmas? Vicky's got a writing session for you!
[18:45] Have something written and in your hands by Christmas! Don't wait till next year!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
We Are All Weird by Seth Godin
Anything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek Sivers
Politics and the English Language by George Orwell
Who Moved My Cheese? by Spencer Johns
Profit First by Mike Michalowicz
]]>
Key Takeaways:
[1:00] Joe almost cut off his finger.
[7:15] Dingle update!
[8:30] Should you write like other writers?
[14:40] If someone's making a ton of money as a self-published author, would you really care if you're not traditionally published?
[18:55] Study what you like intentionally and be introspective about that writing style instead of copy or steal it.
[21:30] Pick a couple of different writing styles and see how difficult/easy it might be for you.
[23:15] Have you ever put a book on pause? Vicky understands your pain.
[24:00] Vicky has VIP day for all of your half written books.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Stone Blind: Medusa's Story Book by Natalie Haynes
Song of Solomon Novel by Toni Morrison
Key Takeaways:
[1:00] Joe almost cut off his finger.
[7:15] Dingle update!
[8:30] Should you write like other writers?
[14:40] If someone's making a ton of money as a self-published author, would you really care if you're not traditionally published?
[18:55] Study what you like intentionally and be introspective about that writing style instead of copy or steal it.
[21:30] Pick a couple of different writing styles and see how difficult/easy it might be for you.
[23:15] Have you ever put a book on pause? Vicky understands your pain.
[24:00] Vicky has VIP day for all of your half written books.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Stone Blind: Medusa's Story Book by Natalie Haynes
Song of Solomon Novel by Toni Morrison
]]>
Key Takeaways:
[2:40] Joe's been mean to Vicky lately :(.
[12:00] Is it ethical to buy a human skull?
[16:25] Hate is a strong word, but it's sometimes a very necessary word.
[18:45] Why do some people just hate their book?
[22:45] If you really hate your book, then why do you want to write it? Why not just stop?
[25:00] if you don't want to do this anymore, then don't, but really walk away from that book for good. Don't leave it up to 'sometime later'.
[30:00] Writing a book is hard.
[34:45] Want to work with Vicky? She's got only two slots left.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Man Who Died Twice: A Thursday Murder Club Mystery Kindle Edition by Richard Osman
Selfie: How We Became So Self-Obsessed and What It's Doing to Us by Will Storr
]]>
Key Takeaways:
[2:40] Joe's been mean to Vicky lately :(.
[12:00] Is it ethical to buy a human skull?
[16:25] Hate is a strong word, but it's sometimes a very necessary word.
[18:45] Why do some people just hate their book?
[22:45] If you really hate your book, then why do you want to write it? Why not just stop?
[25:00] if you don't want to do this anymore, then don't, but really walk away from that book for good. Don't leave it up to 'sometime later'.
[30:00] Writing a book is hard.
[34:45] Want to work with Vicky? She's got only two slots left.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Man Who Died Twice: A Thursday Murder Club Mystery Kindle Edition by Richard Osman
Selfie: How We Became So Self-Obsessed and What It's Doing to Us by Will Storr
]]>
Key Takeaways:
[1:40] A few minutes of play time can make a world difference.
[3:15] Joe has the flu. Oh no!
[10:15] Vicky is really enjoying the book The Elements of Eloquence right now!
[11:00] Today's topic is about playing games! When was the last time you played a game?
[13:15] How do you play Dungeons and Dragons (D&D)?
[15:30] We're taught that once we get older we have to get 'serious' about life. Boo! That's not true.
[17:25] You can't bore people into learning something new. It needs to be fun!
[21:15] Vicky has created some templates so you can write your book easily, and she's included some fun games in these templates!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Me Talk Pretty One Day, by David Sedaris
His Only Wife, by Peace Adzo Medie
The Handmaid's Tale, by Margaret Atwood
]]>
Key Takeaways:
[1:40] A few minutes of play time can make a world difference.
[3:15] Joe has the flu. Oh no!
[10:15] Vicky is really enjoying the book The Elements of Eloquence right now!
[11:00] Today's topic is about playing games! When was the last time you played a game?
[13:15] How do you play Dungeons and Dragons (D&D)?
[15:30] We're taught that once we get older we have to get 'serious' about life. Boo! That's not true.
[17:25] You can't bore people into learning something new. It needs to be fun!
[21:15] Vicky has created some templates so you can write your book easily, and she's included some fun games in these templates!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Me Talk Pretty One Day, by David Sedaris
His Only Wife, by Peace Adzo Medie
The Handmaid's Tale, by Margaret Atwood
]]>
Key Takeaways:
[1:15] Vicky and Joe are going to Canada! And they haven't packed.
[5:35] Project Dingle update!
[8:25] Let's talk about self-publishing and their snobbery.
[10:35] Traditional publishing is more exclusive, but it also excludes a wide range of diverse authors.
[11:00] Only traditionally published authors are good writers?
[12:10] Let's talk about Virginia Woolf; the self-published author.
[16:10] People of color are constantly being censored in the traditional publishing world.
[18:20] What are the pros of traditional publishing?
[20:45] What are the cons of traditional publishing?
[23:45] What are the pros of indie publishing?
[25:25] What are the cons of indie publishing?
[27:45] You have options!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Secret of Chimneys by Agatha Christie
The Strange Adventures of H by Sarah Burton
The Man Who Died Twice: A Thursday Murder Club Mystery Kindle Edition by Richard Osman
Selfie: How We Became So Self-Obsessed and What It's Doing to Us by Will Storr
]]>
Key Takeaways:
[1:15] Vicky and Joe are going to Canada! And they haven't packed.
[5:35] Project Dingle update!
[8:25] Let's talk about self-publishing and their snobbery.
[10:35] Traditional publishing is more exclusive, but it also excludes a wide range of diverse authors.
[11:00] Only traditionally published authors are good writers?
[12:10] Let's talk about Virginia Woolf; the self-published author.
[16:10] People of color are constantly being censored in the traditional publishing world.
[18:20] What are the pros of traditional publishing?
[20:45] What are the cons of traditional publishing?
[23:45] What are the pros of indie publishing?
[25:25] What are the cons of indie publishing?
[27:45] You have options!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Secret of Chimneys by Agatha Christie
The Strange Adventures of H by Sarah Burton
The Man Who Died Twice: A Thursday Murder Club Mystery Kindle Edition by Richard Osman
Selfie: How We Became So Self-Obsessed and What It's Doing to Us by Will Storr
]]>
Key Takeaways:
[5:45] Vicky has no problem abandoning books she doesn't enjoy.
[9:15] Vicky and Joe just got back from Barcelona!
[13:15] Just because you're independent, doesn't mean your book needs to look like it too.
[13:50] A book, on the shelf, should look like it came from a traditional publishing house!
[14:25] The layout of the book.
[17:55] Huge layout mistake!!! Odd and even pages.
[21:25] Page numbers help readers navigate, but they don't need to be on every page.
[22:45] Let's talk about book covers.
[25:20] Book paper? Use the best paper stock you can afford.
[27:35] Fonts! What fonts should you use?
[29:45] Vicky has a checklist for clients to help them through this process.
[31:45] Pay attention to the details!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[5:45] Vicky has no problem abandoning books she doesn't enjoy.
[9:15] Vicky and Joe just got back from Barcelona!
[13:15] Just because you're independent, doesn't mean your book needs to look like it too.
[13:50] A book, on the shelf, should look like it came from a traditional publishing house!
[14:25] The layout of the book.
[17:55] Huge layout mistake!!! Odd and even pages.
[21:25] Page numbers help readers navigate, but they don't need to be on every page.
[22:45] Let's talk about book covers.
[25:20] Book paper? Use the best paper stock you can afford.
[27:35] Fonts! What fonts should you use?
[29:45] Vicky has a checklist for clients to help them through this process.
[31:45] Pay attention to the details!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[1:40] Project Dingle update!
[4:15] Vicky is excited to fully disconnect on her holiday with Joe.
[6:00] Find your voice? Vicky doesn't understand what this means.
[8:55] Some of the best stories have come from science fiction and fantasy.
[9:40] As you write, your voice and style will change.
[10:35] If you find the whole time writing for yourself, and no one sees it, you're going to be in for a shock if you want to publish a book.
[14:15] Read different fictional books and really try to dissect the meanings behind them.
[16:55] You can find inspiration everywhere! Vicky is always going down wormholes.
[19:10] David Sedaris loves to ask really weird questions.
[20:25] Copy other people's quotes! (However, don't forget to credit them properly).
[23:20] Write stuff! Get feedback, and don't give up!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Thursday Murder Club by Richard Osman
]]>
Key Takeaways:
[1:40] Project Dingle update!
[4:15] Vicky is excited to fully disconnect on her holiday with Joe.
[6:00] Find your voice? Vicky doesn't understand what this means.
[8:55] Some of the best stories have come from science fiction and fantasy.
[9:40] As you write, your voice and style will change.
[10:35] If you find the whole time writing for yourself, and no one sees it, you're going to be in for a shock if you want to publish a book.
[14:15] Read different fictional books and really try to dissect the meanings behind them.
[16:55] You can find inspiration everywhere! Vicky is always going down wormholes.
[19:10] David Sedaris loves to ask really weird questions.
[20:25] Copy other people's quotes! (However, don't forget to credit them properly).
[23:20] Write stuff! Get feedback, and don't give up!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Thursday Murder Club by Richard Osman
]]>
Key Takeaways:
[4:15] Project Dingle update!
[8:15] It's time to make your table of contents sexy!
[10:25] When you create a table of contents early on, it helps you write out a nice roadmap to your book.
[13:30] When you have a table of contents, you don't need to start at the beginning. You can just start writing whatever chapter you want.
[15:40] Things to consider when writing a title and subtitle.
[18:00] How do you outline like a boss?
[18:30] If Vicky were to rewrite her chapter again, what would she do differently?
[20:10] Vicky has some templates to help you write a seductive table of contents!
[21:10] Want to write with Vicky? She's got four more people!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[4:15] Project Dingle update!
[8:15] It's time to make your table of contents sexy!
[10:25] When you create a table of contents early on, it helps you write out a nice roadmap to your book.
[13:30] When you have a table of contents, you don't need to start at the beginning. You can just start writing whatever chapter you want.
[15:40] Things to consider when writing a title and subtitle.
[18:00] How do you outline like a boss?
[18:30] If Vicky were to rewrite her chapter again, what would she do differently?
[20:10] Vicky has some templates to help you write a seductive table of contents!
[21:10] Want to write with Vicky? She's got four more people!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[4:35] Project Dingle update!
[5:50] What are some of Vicky's favorite tools to use when writing a book?
[6:10] Do you need a child lock for all your distracting apps? Vicky does.
[8:15] Vicky is so grateful for her Bose headphones to block out noise and distractions.
[11:40] Vicky has a second screen to help her with her book writing tasks.
[15:40] Vicky is also very fussy about what types of pens she likes to create with.
[19:45] Notion is a godsend! It can be integrated into your own content calendars as well as Canva.
[24:10] Do you struggle with starting and/or finishing stuff? Vicky has the 'thing' for you.
[25:15] Vicky has her writing group, which has been very helpful for a lot of people in getting their writing projects underway.
[26:30] Let's talk about editing tools.
[31:10] Joe loves a good old fashioned white board and a pen.
[33:15] There are free writing groups out there. The accountability really helps you get stuff done!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Around India in 80 Trains Book by Monisha Rajesh
Good Pop, Bad Pop Book by Jarvis Cocker
]]>
Key Takeaways:
[4:35] Project Dingle update!
[5:50] What are some of Vicky's favorite tools to use when writing a book?
[6:10] Do you need a child lock for all your distracting apps? Vicky does.
[8:15] Vicky is so grateful for her Bose headphones to block out noise and distractions.
[11:40] Vicky has a second screen to help her with her book writing tasks.
[15:40] Vicky is also very fussy about what types of pens she likes to create with.
[19:45] Notion is a godsend! It can be integrated into your own content calendars as well as Canva.
[24:10] Do you struggle with starting and/or finishing stuff? Vicky has the 'thing' for you.
[25:15] Vicky has her writing group, which has been very helpful for a lot of people in getting their writing projects underway.
[26:30] Let's talk about editing tools.
[31:10] Joe loves a good old fashioned white board and a pen.
[33:15] There are free writing groups out there. The accountability really helps you get stuff done!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Around India in 80 Trains Book by Monisha Rajesh
Good Pop, Bad Pop Book by Jarvis Cocker
]]>
Key Takeaways:
[2:35] Vicky is officially changing the podcast name!
[5:35] India is a massive place!
[7:45] Vicky loves the concept that Jarvis Cocker did for his book - writing about the memories and things he's found in his attic.
[11:50] Project Dingle update!
[13:45] Let's talk about Nick Cave!
[16:20] Nick has lost two children.
[17:30] Shoutout to Ann Handley!
[19:40] Why is David Sedaris such a great storyteller?
[24:15] Joe explains how entertaining spinning porridge is.
[29:05] Vicky has 5 book coaching openings if you're interested in getting a breakthrough!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Around India in 80 Trains Book by Monisha Rajesh
The Thursday Murder Club: A Novel by Richard Osman
Good Pop, Bad Pop Book by Jarvis Cocker
James Pogson (poetry, writing, LI)
Ann Handley (Total Annarchy newsletter)
Authors + essayists: Joan Didion, David Sedaris, Roxane Gay, Chimamanda Ngozie Adichie, Octavia Butler, NK Jemisin
]]>
Key Takeaways:
[2:35] Vicky is officially changing the podcast name!
[5:35] India is a massive place!
[7:45] Vicky loves the concept that Jarvis Cocker did for his book - writing about the memories and things he's found in his attic.
[11:50] Project Dingle update!
[13:45] Let's talk about Nick Cave!
[16:20] Nick has lost two children.
[17:30] Shoutout to Ann Handley!
[19:40] Why is David Sedaris such a great storyteller?
[24:15] Joe explains how entertaining spinning porridge is.
[29:05] Vicky has 5 book coaching openings if you're interested in getting a breakthrough!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Around India in 80 Trains Book by Monisha Rajesh
The Thursday Murder Club: A Novel by Richard Osman
Good Pop, Bad Pop Book by Jarvis Cocker
James Pogson (poetry, writing, LI)
Ann Handley (Total Annarchy newsletter)
Authors + essayists: Joan Didion, David Sedaris, Roxane Gay, Chimamanda Ngozie Adichie, Octavia Butler, NK Jemisin
]]>
Key Takeaways:
[2:15] A little bit about Mike and what he does.
[3:55] What's the difference between writing on paper vs. speaking it in person?
[5:15] You have to write in a way that's natural to your speaking voice. It sounds so rigid if you say your speech off of 'formal' writing.
[8:45] When on a stage, people need to feel the words that you're saying.
[10:30] It's kind of boring to listen to an author read from their book. So how do you make it engaging?
[12:10] There are a lot of vocal nuances you need to think about when speaking.
[14:35] Sometimes you need to hold your 'move' for a little longer than you think you should. This pause can feel weird without practice.
[16:05] Should you 'act' bigger when you're on stage?
[20:15] How can authors make their books sound more engaging in social media?
[25:00] How do speakers avoid death by powerpoint?
[27:00] How do you memorize your talk?
[31:25] Vicky does a lightning round session!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[2:15] A little bit about Mike and what he does.
[3:55] What's the difference between writing on paper vs. speaking it in person?
[5:15] You have to write in a way that's natural to your speaking voice. It sounds so rigid if you say your speech off of 'formal' writing.
[8:45] When on a stage, people need to feel the words that you're saying.
[10:30] It's kind of boring to listen to an author read from their book. So how do you make it engaging?
[12:10] There are a lot of vocal nuances you need to think about when speaking.
[14:35] Sometimes you need to hold your 'move' for a little longer than you think you should. This pause can feel weird without practice.
[16:05] Should you 'act' bigger when you're on stage?
[20:15] How can authors make their books sound more engaging in social media?
[25:00] How do speakers avoid death by powerpoint?
[27:00] How do you memorize your talk?
[31:25] Vicky does a lightning round session!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[0:45] Vicky is going solo this week! And the podcast name is changing!
[2:10] If you want to write a book, you need to also read!
[2:35] The more diverse authors you read, the better of a writer you will become.
[3:15] First book review: The Dictionary of Lost Words by Pip Williams.
[4:35] Second book review: Please Don't Sit on My Bed in Your Outside Clothes by Phoebe Robinson.
[6:20] Third book review: Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin Kleon
[7:35] Fourth book review: The Secret Lives of Church Ladies by Deesha Philyaw
[8:10] Fifth book review: Furiously Happy: A Funny Book About Horrible Things by Jenny Lawson
[9:45] Sixth book review: An Idler's Manual by Tom Hodgkinson
[10:50] Seventh book review: My Mess Is a Bit of a Life: Adventures in Anxiety by Georgia Pritchett
[12:10] Eighth book review: Good Pop, Bad Pop by Jarvis Cocker
[13:05] Ninth book review: Their eyes were watching god by Zora Neale Hurston
[14:10] Tenth book review: Slouching Towards Bethlehem by Joan Didion
[15:25] Vicky highly recommends that you join a book club!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Dictionary of Lost Words by Pip Williams
Please Don't Sit on My Bed in Your Outside Clothes: Essays Book by Phoebe Robinson
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered (Austin Kleon) by Austin Kleon
The Secret Lives of Church Ladies by Deesha Philyaw
Furiously Happy: A Funny Book About Horrible Things by Jenny Lawson
An Idler's Manual by Tom Hodgkinson
My Mess Is a Bit of a Life: Adventures in Anxiety by Georgia Pritchett
Good Pop, Bad Pop by Jarvis Cocker
]]>
Key Takeaways:
[0:45] Vicky is going solo this week! And the podcast name is changing!
[2:10] If you want to write a book, you need to also read!
[2:35] The more diverse authors you read, the better of a writer you will become.
[3:15] First book review: The Dictionary of Lost Words by Pip Williams.
[4:35] Second book review: Please Don't Sit on My Bed in Your Outside Clothes by Phoebe Robinson.
[6:20] Third book review: Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin Kleon
[7:35] Fourth book review: The Secret Lives of Church Ladies by Deesha Philyaw
[8:10] Fifth book review: Furiously Happy: A Funny Book About Horrible Things by Jenny Lawson
[9:45] Sixth book review: An Idler's Manual by Tom Hodgkinson
[10:50] Seventh book review: My Mess Is a Bit of a Life: Adventures in Anxiety by Georgia Pritchett
[12:10] Eighth book review: Good Pop, Bad Pop by Jarvis Cocker
[13:05] Ninth book review: Their eyes were watching god by Zora Neale Hurston
[14:10] Tenth book review: Slouching Towards Bethlehem by Joan Didion
[15:25] Vicky highly recommends that you join a book club!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Dictionary of Lost Words by Pip Williams
Please Don't Sit on My Bed in Your Outside Clothes: Essays Book by Phoebe Robinson
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered (Austin Kleon) by Austin Kleon
The Secret Lives of Church Ladies by Deesha Philyaw
Furiously Happy: A Funny Book About Horrible Things by Jenny Lawson
An Idler's Manual by Tom Hodgkinson
My Mess Is a Bit of a Life: Adventures in Anxiety by Georgia Pritchett
Good Pop, Bad Pop by Jarvis Cocker
]]>
Key Takeaways:
[0:55] Vicky is changing the podcast name!
[1:35] Everyone is sticky and doesn't like the weather today.
[7:15] Project Dingle update!
[10:10] Vicky loves to run her life on lists.
[13:25] Vicky likes to break her tasks down into pieces so she doesn't overwhelm herself.
[15:55] Despite this, there are some days where Vicky does struggle.
[20:20] The famous marshmallow test that determines a child's delayed gratification. Why do some kids fail at it?
[22:15] Vicky prefers to reward herself first, ride the dopamine hit, and then do the hard thing.
[26:45] Vicky breaks down how she structures her mornings and nights.
[29:05] How does Vicky cope with overwhelm?
[33:35] Vicky's brain is chaotic, but organized.
[35:00] Vicky hasn't told her family she really does suffer from ADHD.
[37:00] Vicky forgets where she puts her keys all the time. Not just some of the time. All the time.
[38:00] It's really important to understand your style and how you work so that you can get more things done.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Man in the High Castle by Philip K. Dick
The Scar Novel by China Miéville
]]>
Key Takeaways:
[0:55] Vicky is changing the podcast name!
[1:35] Everyone is sticky and doesn't like the weather today.
[7:15] Project Dingle update!
[10:10] Vicky loves to run her life on lists.
[13:25] Vicky likes to break her tasks down into pieces so she doesn't overwhelm herself.
[15:55] Despite this, there are some days where Vicky does struggle.
[20:20] The famous marshmallow test that determines a child's delayed gratification. Why do some kids fail at it?
[22:15] Vicky prefers to reward herself first, ride the dopamine hit, and then do the hard thing.
[26:45] Vicky breaks down how she structures her mornings and nights.
[29:05] How does Vicky cope with overwhelm?
[33:35] Vicky's brain is chaotic, but organized.
[35:00] Vicky hasn't told her family she really does suffer from ADHD.
[37:00] Vicky forgets where she puts her keys all the time. Not just some of the time. All the time.
[38:00] It's really important to understand your style and how you work so that you can get more things done.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Man in the High Castle by Philip K. Dick
The Scar Novel by China Miéville
]]>
Key Takeaways:
[5:35] Vicky rode her motorbike for the first time in six years!
[7:10] Project dingle update!
[9:20] Some people really struggle with getting started. Vicky is one of them.
[10:50] If you really wanna do something, you have to trick your brain.
[14:15] Instead of tackling all of the things, just put one thing away, or focus on one small thing to get you started.
[15:00] Get your word count started by only writing 3 words!
[17:40] Vicky doesn't recommend using the pomodoro technique. She shares why.
[24:30] Try to play your day, even if it doesn't go according to plan, at least you have an outline.
[25:30] Eat the frog? Doesn't work for Vicky! She gets too distracted.
[27:45] If your task is too big, use a template!
[29:00] Vicky has some templates for you to help you write your book!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Man in the High Castle by Philip K. Dick
The Scar Novel by China Miéville
]]>
Key Takeaways:
[5:35] Vicky rode her motorbike for the first time in six years!
[7:10] Project dingle update!
[9:20] Some people really struggle with getting started. Vicky is one of them.
[10:50] If you really wanna do something, you have to trick your brain.
[14:15] Instead of tackling all of the things, just put one thing away, or focus on one small thing to get you started.
[15:00] Get your word count started by only writing 3 words!
[17:40] Vicky doesn't recommend using the pomodoro technique. She shares why.
[24:30] Try to play your day, even if it doesn't go according to plan, at least you have an outline.
[25:30] Eat the frog? Doesn't work for Vicky! She gets too distracted.
[27:45] If your task is too big, use a template!
[29:00] Vicky has some templates for you to help you write your book!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Man in the High Castle by Philip K. Dick
The Scar Novel by China Miéville
]]>
Key Takeaways:
[2:50] Storytellers are never ever going to be unwanted.
[7:10] Vicky reads an excerpt of a book and explains why she loves this passage.
[9:30] Were there any big events that happened in your lifetime? Draw up a timeline of your life.
[11:05] Want to learn how to write better? This is a great activity for you to do!
[14:00] Why is play so important in our adult lives?
[18:25] Vicky needs accountability. When you have a partner to do things with, you're much more likely to do those things.
[22:30] Joe explains what shrimping means in MMA.
[24:25] You can absolutely sit down and write a book on your own, but most people don't.
[27:00] Want to write a book? Don't do it alone.
[27:35] Want to learn something? Find someone to help you.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Lord of the Silver Bow, by David Gemmell
Play: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul by Stuart Brown
Key Takeaways:
[2:50] Storytellers are never ever going to be unwanted.
[7:10] Vicky reads an excerpt of a book and explains why she loves this passage.
[9:30] Were there any big events that happened in your lifetime? Draw up a timeline of your life.
[11:05] Want to learn how to write better? This is a great activity for you to do!
[14:00] Why is play so important in our adult lives?
[18:25] Vicky needs accountability. When you have a partner to do things with, you're much more likely to do those things.
[22:30] Joe explains what shrimping means in MMA.
[24:25] You can absolutely sit down and write a book on your own, but most people don't.
[27:00] Want to write a book? Don't do it alone.
[27:35] Want to learn something? Find someone to help you.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Lord of the Silver Bow, by David Gemmell
Play: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul by Stuart Brown
]]>
Key Takeaways:
[2:25] Elephants are Vicky's favorite animals.
[7:00] Exploring a genderless species, and why language is important.
[11:50] Imagine not being able to recognize faces because of a brain injury.
[16:00] Vicky received some great questions lately!
[16:55] How do you know which non-fiction book to write?
[19:20] How do I get the right tone down for my readers?
[20:15] This is your first draft! Your tone of voice isn't going to match 100% on its first go.
[22:00] How do you know when you're finished?
[25:20] Why am I stuck?
[29:00] Currently stuck on a writing problem? Don't worry, they're common and Vicky is always here to help!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Paper Menagerie by Ken Liu
The Left Hand of Darkness by Ursula K. Le Guin
The Man Who Mistook His Wife for a Hat: And Other Clinical Tales by Oliver Sacks
Key Takeaways:
[2:25] Elephants are Vicky's favorite animals.
[7:00] Exploring a genderless species, and why language is important.
[11:50] Imagine not being able to recognize faces because of a brain injury.
[16:00] Vicky received some great questions lately!
[16:55] How do you know which non-fiction book to write?
[19:20] How do I get the right tone down for my readers?
[20:15] This is your first draft! Your tone of voice isn't going to match 100% on its first go.
[22:00] How do you know when you're finished?
[25:20] Why am I stuck?
[29:00] Currently stuck on a writing problem? Don't worry, they're common and Vicky is always here to help!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Paper Menagerie by Ken Liu
The Left Hand of Darkness by Ursula K. Le Guin
The Man Who Mistook His Wife for a Hat: And Other Clinical Tales by Oliver Sacks
]]>
Key Takeaways:
[3:15] There is a high failure rate with building software because it's often not useful for prospects to use.
[8:10] How long does it take to write a book?
[10:15] John started recruiting people for his book early on in the process.
[14:00] John learned in school that he hates writing.
[20:05] Want to know what John's book's about? He's got a TL;DR version!
[24:55] John shares some storytelling lessons he learned from Pixar.
[31:25] Some of John's best feedback were the shortest.
[33:05] John had his daughter read his book, and even though it wasn't his target audience, she had a lot of very useful feedback from home about readability.
[37:45] John recognizes that there were so many people who helped his book come into existence.
[40:45] John thought he was writing 'not a real' book because it was too short.
[50:05[ What is John thankful for right now?
[51:50] Interested in John's book? It's on Amazon!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Be A Client Whisperer: A short guide on getting clients to tell you what matters
Key Takeaways:
[3:15] There is a high failure rate with building software because it's often not useful for prospects to use.
[8:10] How long does it take to write a book?
[10:15] John started recruiting people for his book early on in the process.
[14:00] John learned in school that he hates writing.
[20:05] Want to know what John's book's about? He's got a TL;DR version!
[24:55] John shares some storytelling lessons he learned from Pixar.
[31:25] Some of John's best feedback were the shortest.
[33:05] John had his daughter read his book, and even though it wasn't his target audience, she had a lot of very useful feedback from home about readability.
[37:45] John recognizes that there were so many people who helped his book come into existence.
[40:45] John thought he was writing 'not a real' book because it was too short.
[50:05[ What is John thankful for right now?
[51:50] Interested in John's book? It's on Amazon!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Be A Client Whisperer: A short guide on getting clients to tell you what matters
]]>
Key Takeaways:
[2:07] John describes how he became an entrepreneur that made a great product nobody wanted.
[7:53] A sparks card is not a reward card.
[10:59] Another project John worked on that didn't really go anywhere.
[15:15] John started writing a different book called Don't Start Coding.
[16:55] In Chapter Seven of Be a Client Whisperer, John describes the perfect example of people not listening to each other.
[20:06] No one notices good marketing. It is when someone just tries to sell, sell, sell that people notice how yucky bad marketing is.
[23:35] There are worksheets in John's book to help business owners change their habits.
[26:32] John struggled to interview people for his project.
[30:29] What to expect from Part 2 and how to get a copy of Be A Client Whisperer.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Be A Client Whisperer: A short guide on getting clients to tell you what matters
Key Takeaways:
[2:07] John describes how he became an entrepreneur that made a great product nobody wanted.
[7:53] A sparks card is not a reward card.
[10:59] Another project John worked on that didn't really go anywhere.
[15:15] John started writing a different book called Don't Start Coding.
[16:55] In Chapter Seven of Be a Client Whisperer, John describes the perfect example of people not listening to each other.
[20:06] No one notices good marketing. It is when someone just tries to sell, sell, sell that people notice how yucky bad marketing is.
[23:35] There are worksheets in John's book to help business owners change their habits.
[26:32] John struggled to interview people for his project.
[30:29] What to expect from Part 2 and how to get a copy of Be A Client Whisperer.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Be A Client Whisperer: A short guide on getting clients to tell you what matters
]]>
Key Takeaways:
[0:55] Joe is reading the gender-neutral Left in the Darkness, an aged Christie spoiler, and Vicky's non-fiction fix is Furiously Happy.
[6:03] Songwriting with Ben and Joel: Will the Deadbeats be a hit?
[8:16] Vicky introduces us to her giant purple Yeti of resistance.
[11:24] Tips and techniques for pushing through resistance to jump-start your writing.
[17:31] One thing that works for almost everybody… try habit stacking.
[21:39] Complete a decent writing session? Reward yourself.
[22:08] How to fill your creative cup.
[24:04] Don't beat yourself up when you come up against resistance when writing. It's hard sometimes.
[26:53] Weird and Wonderful Season 3 is open and Book Breakthrough is on. Reach out to Vicky.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Left Hand of Darkness by Ursula K. Le Guin
Furiously Happy by Jenny Lawson
Key Takeaways:
[0:55] Joe is reading the gender-neutral Left in the Darkness, an aged Christie spoiler, and Vicky's non-fiction fix is Furiously Happy.
[6:03] Songwriting with Ben and Joel: Will the Deadbeats be a hit?
[8:16] Vicky introduces us to her giant purple Yeti of resistance.
[11:24] Tips and techniques for pushing through resistance to jump-start your writing.
[17:31] One thing that works for almost everybody… try habit stacking.
[21:39] Complete a decent writing session? Reward yourself.
[22:08] How to fill your creative cup.
[24:04] Don't beat yourself up when you come up against resistance when writing. It's hard sometimes.
[26:53] Weird and Wonderful Season 3 is open and Book Breakthrough is on. Reach out to Vicky.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Left Hand of Darkness by Ursula K. Le Guin
Furiously Happy by Jenny Lawson
]]>
Key Takeaways:
[2:05] Joe is reading Of Women and Salt and Vicky is reading her second Agatha Christie, an Idler's Manual, and My Left Foot.
[4:26] If you are one of the very few people who do not know about My Left Foot, Vicky describes it.
[5:47] Vicky makes a -50 degree mistake.
[7:24] At Dom's Impact event, Vicky spoke about the magic of writing books.
[10:01] Vicky's favorite bad writing advice.
[11:58] What happens when you 'write when you are inspired'.
[13:00] The idea of inspiration comes, not from the gods, but from hallucinogens.
[16:12] Vicky reveals where inspiration truly comes from.
[17:56] Look at things. Because a drop of water can contain an entire universe.
[20:02] How Vicky gets motivated to write.
[22:17] Joe reminds us of the power of habits.
[25:01] Joe sums up this show's takeaways, or does he?
[26:36] Vicky turns her rapid-fire questions toward Joe.
[28:55] How Joe makes Vicky laugh.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[2:05] Joe is reading Of Women and Salt and Vicky is reading her second Agatha Christie, an Idler's Manual, and My Left Foot.
[4:26] If you are one of the very few people who do not know about My Left Foot, Vicky describes it.
[5:47] Vicky makes a -50 degree mistake.
[7:24] At Dom's Impact event, Vicky spoke about the magic of writing books.
[10:01] Vicky's favorite bad writing advice.
[11:58] What happens when you 'write when you are inspired'.
[13:00] The idea of inspiration comes, not from the gods, but from hallucinogens.
[16:12] Vicky reveals where inspiration truly comes from.
[17:56] Look at things. Because a drop of water can contain an entire universe.
[20:02] How Vicky gets motivated to write.
[22:17] Joe reminds us of the power of habits.
[25:01] Joe sums up this show's takeaways, or does he?
[26:36] Vicky turns her rapid-fire questions toward Joe.
[28:55] How Joe makes Vicky laugh.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[2:06] An A-list copywriter describes what gratifies her these days.
[3:52] Why can't we all just get along? What Vicky likes about Kim's emails.
[5:40] Female copywriters are so freaking nice.
[7:30] Kim explains her Fast Track to A-list mentoring program and the advice she gives to mentees.
[14:20] The ingredients Kim uses to make magic.
[16:48] Joining Vicky's Power Hour was a game-changer for Kim's personal projects.
[19:11] The importance of writing a little bit every day, and the book Kim reads once a year.
[21:49] The inside scoop about Kim's children's books.
[23:48] The Big Reveal: Kim's current read, favorite reads, favorite song, and binge-worthy show.
[26:58] Optimistically speaking, Kim is grateful for her health and her amazing kids.
[29:46] Find out more about Kim.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Key Takeaways:
[2:06] An A-list copywriter describes what gratifies her these days.
[3:52] Why can't we all just get along? What Vicky likes about Kim's emails.
[5:40] Female copywriters are so freaking nice.
[7:30] Kim explains her Fast Track to A-list mentoring program and the advice she gives to mentees.
[14:20] The ingredients Kim uses to make magic.
[16:48] Joining Vicky's Power Hour was a game-changer for Kim's personal projects.
[19:11] The importance of writing a little bit every day, and the book Kim reads once a year.
[21:49] The inside scoop about Kim's children's books.
[23:48] The Big Reveal: Kim's current read, favorite reads, favorite song, and binge-worthy show.
[26:58] Optimistically speaking, Kim is grateful for her health and her amazing kids.
[29:46] Find out more about Kim.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[5:25] Did you know people who were born deaf can still learn how to hear vibrations?
[9:00] Vicky is still having nightmares from a recent horror film she watched.
[9:35] What does a book coach actually do?
[11:20] Vicky looks at different ways you can make your book unique and stand out.
[12:15] A book coach should take care of the writer.
[13:55] A book is a big project and you don't want to sacrifice your life to get it done.
[14:00] A great quality about Vicky is that she will always tell you the truth!
[17:35] Vicky wants to see you make progress.
[22:35] Vicky gets a lot of joy seeing her writers get their work done and published.
[25:40] What makes a potential client not a good fit for her?
[28:45] Vicky breaks down her process as a book coach.
[30:10] Want to work with Vicky? Reach out to her!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Murder on the Orient Express by Agatha Christie
Do No Harm Book by Henry Marsh
]]>
Key Takeaways:
[5:25] Did you know people who were born deaf can still learn how to hear vibrations?
[9:00] Vicky is still having nightmares from a recent horror film she watched.
[9:35] What does a book coach actually do?
[11:20] Vicky looks at different ways you can make your book unique and stand out.
[12:15] A book coach should take care of the writer.
[13:55] A book is a big project and you don't want to sacrifice your life to get it done.
[14:00] A great quality about Vicky is that she will always tell you the truth!
[17:35] Vicky wants to see you make progress.
[22:35] Vicky gets a lot of joy seeing her writers get their work done and published.
[25:40] What makes a potential client not a good fit for her?
[28:45] Vicky breaks down her process as a book coach.
[30:10] Want to work with Vicky? Reach out to her!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Murder on the Orient Express by Agatha Christie
Do No Harm Book by Henry Marsh
]]>
Key Takeaways:
[0:55] Joe is gone off to Germany and Vicky is fighting with sheep.
[2:45] Vicky is back with a follow-up episode to her last week's podcast episode. Vanity publishing!
[3:30] How diverse are these big publishers' editors?
[4:40] Including a 'token' character in your book because you think it ought to be there, is a problem.
[6:00] How do you write an authentic character?
[7:55] Most people want to read books from other diverse people, not just from rich white people!
[9:25] Don't wait to be given permission.
[10:50] Want to know what a book coach does? That's Vicky's next episode!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Murder on the Orient Express by Agatha Christie
Do No Harm Book by Henry Marsh
Key Takeaways:
[0:55] Joe is gone off to Germany and Vicky is fighting with sheep.
[2:45] Vicky is back with a follow-up episode to her last week's podcast episode. Vanity publishing!
[3:30] How diverse are these big publishers' editors?
[4:40] Including a 'token' character in your book because you think it ought to be there, is a problem.
[6:00] How do you write an authentic character?
[7:55] Most people want to read books from other diverse people, not just from rich white people!
[9:25] Don't wait to be given permission.
[10:50] Want to know what a book coach does? That's Vicky's next episode!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Murder on the Orient Express by Agatha Christie
Do No Harm Book by Henry Marsh
]]>
Key Takeaways:
[4:15] Vicky explains why she couldn't get behind the Wheel of Time book series.
[9:45] Self publishing vs. traditional publishing? What's right for you?
[11:25] Publishing a book, doesn't matter in what way, is a big deal! Don't discredit it if it's self published.
[14:45] Why is self publishing a cool, and completely legitimate, thing to do?
[16:05] What is the reason why you want to write a book?
[18:50] Traditional publishing doesn't always know what they're talking about/doing.
[20:00] Are straight white male authors at a disadvantage?
[23:50] You will not make money off of your book if it's traditionally published.
[24:00] There are pros and cons to both methods of publishing. Choose with intention, not with vanity.
[26:15] Interested in working with Vicky? Reach out!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Boyhood, Childhood, Youth by Leo Tolstoy
Murder on the Orient Express by Agatha Christie
The Great Hunt: Book Two of 'The Wheel of Time' by Robert Jordan
How to Live: A Life of Montaigne in One Question and Twenty Attempts at an Answer by Sarah Bakewell
Key Takeaways:
[4:15] Vicky explains why she couldn't get behind the Wheel of Time book series.
[9:45] Self publishing vs. traditional publishing? What's right for you?
[11:25] Publishing a book, doesn't matter in what way, is a big deal! Don't discredit it if it's self published.
[14:45] Why is self publishing a cool, and completely legitimate, thing to do?
[16:05] What is the reason why you want to write a book?
[18:50] Traditional publishing doesn't always know what they're talking about/doing.
[20:00] Are straight white male authors at a disadvantage?
[23:50] You will not make money off of your book if it's traditionally published.
[24:00] There are pros and cons to both methods of publishing. Choose with intention, not with vanity.
[26:15] Interested in working with Vicky? Reach out!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Boyhood, Childhood, Youth by Leo Tolstoy
Murder on the Orient Express by Agatha Christie
The Great Hunt: Book Two of 'The Wheel of Time' by Robert Jordan
How to Live: A Life of Montaigne in One Question and Twenty Attempts at an Answer by Sarah Bakewell
]]>
Key Takeaways:
[1:25] Vicky is thinking about changing the name of this podcast…again.
[2:10] Can you believe Vicky and Joe have been podcasting since 2015?
[5:35] Quick update on project dingle.
[6:15] Everyone wants to be a bestseller. Why!
[8:15] Don't look at other people's best sellers and assume it's a good book.
[10:35] Just because you have a best seller doesn't mean you've sold a lot of books, or made any money.
[13:05] Although sales might be great, you have to look at why you're writing this book.
[16:30] Vicky will help you write the best book you can write, and have a book you're really proud of.
[17:50] Marketing takes longer, but you'll have a better and more targeted audience by the end of it.
[19:55] Want to write a book but don't know how? Book a free call with Vicky!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Boyhood, Childhood, Youth by Leo Tolstoy
The Great Hunt: Book Two of 'The Wheel of Time' by Robert Jordan
How to Live: A Life of Montaigne in One Question and Twenty Attempts at an Answer by Sarah Bakewell
]]>
Key Takeaways:
[1:25] Vicky is thinking about changing the name of this podcast…again.
[2:10] Can you believe Vicky and Joe have been podcasting since 2015?
[5:35] Quick update on project dingle.
[6:15] Everyone wants to be a bestseller. Why!
[8:15] Don't look at other people's best sellers and assume it's a good book.
[10:35] Just because you have a best seller doesn't mean you've sold a lot of books, or made any money.
[13:05] Although sales might be great, you have to look at why you're writing this book.
[16:30] Vicky will help you write the best book you can write, and have a book you're really proud of.
[17:50] Marketing takes longer, but you'll have a better and more targeted audience by the end of it.
[19:55] Want to write a book but don't know how? Book a free call with Vicky!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Boyhood, Childhood, Youth by Leo Tolstoy
The Great Hunt: Book Two of 'The Wheel of Time' by Robert Jordan
How to Live: A Life of Montaigne in One Question and Twenty Attempts at an Answer by Sarah Bakewell
]]>
Key Takeaways:
[1:00] It's April but it's snowing! Vicky and Joe are freezing in their home office.
[2:35] Joe reads out the title of the book Vicky is reading in his best radio presenter voice.
[03:30] We think of essays as the dry and boring academic stuff that was forced on us during school, but Vicky shares why essays are great!
[05:05] Montaigne's essays are all about figuring out how to live a good life.
[06:15] Update on casa dingle! Let's build some stud walls in the bathroom.
[09:00] What are hot takes? Vicky uses the example of Will Smith's slap at the Oscars.
[10:40] 'Hot takes' take away the attention of what should've been a really amazing moment.
[11:45] 'Hot takes' usually happen in social media. Vicky shares what really frustrates her about it.
[12:45] There is a lot of pressure to have an opinion on something. Vicky talks about Jameela Jamil as an example.
[14:30] Books give you space to think and put forward a considered opinion.
[15:20] Montaigne wasn't very bright and forgot things a lot. Vicky explains why she likes his essays.
[16:40] Vicky reads out Mark Manson's email called, The Life Cycle of Outrage, and explains why she recommends it.
[19:20] Joe wonders what the motivation is for the person that puts these stuff out.
[21:50] Vicky can't imagine one's life having to comment on everything that's happening. It must be exhausting!
[22:35] Opinions get taken as facts but the two are not the same thing.
[24:05] We need to be able to entertain an idea that we might profoundly disagree with. The world is not binary.
[24:50] Vicky explains why she's a fierce advocate of writing and reading a book or other longer forms of way to consume news vs social media.
[26:00] And if you would like to write a book, Vicky is still looking for two beautiful weirdos to come with her to her book coaching event!
[27:05] Think slower, go beyond the knee-jerk reactions and take your time to ponder.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Boyhood, Childhood, Youth by Leo Tolstoy
The Great Hunt: Book Two of 'The Wheel of Time' by Robert Jordan
My Mess is A Bit Of A Life by Georgia Pritchett
How to Live: A Life of Montaigne in One Question and Twenty Attempts at an Answer by Sarah Bakewell
]]>
Key Takeaways:
[1:00] It's April but it's snowing! Vicky and Joe are freezing in their home office.
[2:35] Joe reads out the title of the book Vicky is reading in his best radio presenter voice.
[03:30] We think of essays as the dry and boring academic stuff that was forced on us during school, but Vicky shares why essays are great!
[05:05] Montaigne's essays are all about figuring out how to live a good life.
[06:15] Update on casa dingle! Let's build some stud walls in the bathroom.
[09:00] What are hot takes? Vicky uses the example of Will Smith's slap at the Oscars.
[10:40] 'Hot takes' take away the attention of what should've been a really amazing moment.
[11:45] 'Hot takes' usually happen in social media. Vicky shares what really frustrates her about it.
[12:45] There is a lot of pressure to have an opinion on something. Vicky talks about Jameela Jamil as an example.
[14:30] Books give you space to think and put forward a considered opinion.
[15:20] Montaigne wasn't very bright and forgot things a lot. Vicky explains why she likes his essays.
[16:40] Vicky reads out Mark Manson's email called, The Life Cycle of Outrage, and explains why she recommends it.
[19:20] Joe wonders what the motivation is for the person that puts these stuff out.
[21:50] Vicky can't imagine one's life having to comment on everything that's happening. It must be exhausting!
[22:35] Opinions get taken as facts but the two are not the same thing.
[24:05] We need to be able to entertain an idea that we might profoundly disagree with. The world is not binary.
[24:50] Vicky explains why she's a fierce advocate of writing and reading a book or other longer forms of way to consume news vs social media.
[26:00] And if you would like to write a book, Vicky is still looking for two beautiful weirdos to come with her to her book coaching event!
[27:05] Think slower, go beyond the knee-jerk reactions and take your time to ponder.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Boyhood, Childhood, Youth by Leo Tolstoy
The Great Hunt: Book Two of 'The Wheel of Time' by Robert Jordan
My Mess is A Bit Of A Life by Georgia Pritchett
How to Live: A Life of Montaigne in One Question and Twenty Attempts at an Answer by Sarah Bakewell
]]>
Key Takeaways:
[1:00] Vicky and Joe woke up really early today and jumped into a hot air balloon!
[04:15] Joe gave up reading The Pillow Book. He found it culturally difficult to connect with it.
[05:25] Joe moved on to reading Boyhood, Childhood, Youth and Vicky asks him if he is enjoying this one.
[06:55] Georgia Pritchett is such a sparse writer and Vicky just gushes about her!
[07:50] Is grammar elitist? Vicky talks about the article she read by Leone Ross.
[11:30] As long as the meaning comes across, the grammar really doesn't matter. Vicky expounds on this further.
[15:05] People in the marketing industry say you should write like you speak but Vicky disagrees.
[16:35] Grammar rules are there for clarity but the main point is to be understood by the person you are writing to and for.
[18:05] Part of the snobbishness of grammar is the rejection of the unfamiliar and unwillingness to change.
[19:00] Vicky talks about the podcast, The Allusionist, where they interviewed somebody from Iceland and how their language has changed.
[20:50] The world is changing and for a language to survive, it has to change with it.
[21:20] What's the point of this episode? Vicky shares the dreams of her future publishing business.
[23:45] Whatever language we're using to write, we need to be skilled in it and that's not being elitist.
[26:05] Vicky shares how Leone Ross summed up her article and why she really likes it.
[27:30] Broaden your horizons and accept that there are voices different from your own. Let it go and rather focus on honing your skills in writing.
[29:00] Vicky is looking for two people to work with for her next six month creative book coaching program!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Pillow Book by Sei Shonagon
Boyhood, Childhood, Youth by Leo Tolstoy
The Great Hunt: Book Two of 'The Wheel of Time' by Robert Jordan
My Mess is A Bit Of A Life by Georgia Pritchett
Is Grammar Elitist? By Leone Ross - Mslexia Magazine
A Clockwork Orange by Anthony Burgess
]]>
Key Takeaways:
[1:00] Vicky and Joe woke up really early today and jumped into a hot air balloon!
[04:15] Joe gave up reading The Pillow Book. He found it culturally difficult to connect with it.
[05:25] Joe moved on to reading Boyhood, Childhood, Youth and Vicky asks him if he is enjoying this one.
[06:55] Georgia Pritchett is such a sparse writer and Vicky just gushes about her!
[07:50] Is grammar elitist? Vicky talks about the article she read by Leone Ross.
[11:30] As long as the meaning comes across, the grammar really doesn't matter. Vicky expounds on this further.
[15:05] People in the marketing industry say you should write like you speak but Vicky disagrees.
[16:35] Grammar rules are there for clarity but the main point is to be understood by the person you are writing to and for.
[18:05] Part of the snobbishness of grammar is the rejection of the unfamiliar and unwillingness to change.
[19:00] Vicky talks about the podcast, The Allusionist, where they interviewed somebody from Iceland and how their language has changed.
[20:50] The world is changing and for a language to survive, it has to change with it.
[21:20] What's the point of this episode? Vicky shares the dreams of her future publishing business.
[23:45] Whatever language we're using to write, we need to be skilled in it and that's not being elitist.
[26:05] Vicky shares how Leone Ross summed up her article and why she really likes it.
[27:30] Broaden your horizons and accept that there are voices different from your own. Let it go and rather focus on honing your skills in writing.
[29:00] Vicky is looking for two people to work with for her next six month creative book coaching program!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Pillow Book by Sei Shonagon
Boyhood, Childhood, Youth by Leo Tolstoy
The Great Hunt: Book Two of 'The Wheel of Time' by Robert Jordan
My Mess is A Bit Of A Life by Georgia Pritchett
Is Grammar Elitist? By Leone Ross - Mslexia Magazine
A Clockwork Orange by Anthony Burgess
]]>
Key Takeaways:
[02:50] A little bit about Sharon and the list of things she does.
[03:50] What prompted Sharon to write about diversity and anti-racism?
[05:25] Sharon talks about her book, I'm Tired of Racism and why she titled it that.
[07:35] Writing a book vs writing essays. Sharon shares her book writing process.
[8:50] She talks about the different themes suggested to her by professional editors to draw out the commonality in the different stories she could tell.
[10:50] How was it like working with an editor?
[12:35] Telling stories can help people feel empathy. Sharon expounds on this further.
[14:30] The difficulty with white people in regards to the empathy gap is the white supremacy system.
[16:20] Sharon believes in the power of the collective and explains why she thinks that.
[17:15] Sharon is still working on the nitty gritty of her book and is excited to see when she can announce the pre-order!
[19:00] Why did Sharon decide to independently publish? She shares what her journey has been like.
[23:00] Vicky loves indie publishing. She asks Sharon what should change in the traditional publishing industry.
[24:30] Traditional publishing needs to recognize the other ways of publishing that are valid. Sharon shares that numbers don't define success.
[27:20] Sharon talks about the Hollywood model being applied in traditional publishing and how indie publishing disrupts that.
[28:10] Writers should not wait for traditional publishing to decide they are worthy of being published.
[29:00] Sharon shares one of her pet-peeves around anti-racism writing.
[32:00] Sharon can't find a go-to author because she has a lot of them. She shares her top list of books instead.
[34:20] Sharon also shares what she is reading right now!
[34:40] Vicky also asks Sharon what's one of her favorite books, films and places.
[36:20] Sharon shares what she's most thankful for and it's about her podcast.
[37:00] Sharon has a lot to be proud of and she shares what they are.
[37:45] What is on Sharon's bedside table?
[40:05] Vicky shares what's up for next week!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
I'm Tired of Racism by Sharon Hurley Hall
How to Be an Antiracist by Ibram X. Kendi
Why I'm No Longer Talking to White People About Race by Reni Eddo-Lodge
The Wake Up by Michelle MiJung Kim
The 1619 Project by Nikole Hannah-Jones
The Lincoln Rhymes Series by Jefferey Deaver
Jonathan Livingston Seagull by Richard Bach
Key Takeaways:
[02:50] A little bit about Sharon and the list of things she does.
[03:50] What prompted Sharon to write about diversity and anti-racism?
[05:25] Sharon talks about her book, I'm Tired of Racism and why she titled it that.
[07:35] Writing a book vs writing essays. Sharon shares her book writing process.
[8:50] She talks about the different themes suggested to her by professional editors to draw out the commonality in the different stories she could tell.
[10:50] How was it like working with an editor?
[12:35] Telling stories can help people feel empathy. Sharon expounds on this further.
[14:30] The difficulty with white people in regards to the empathy gap is the white supremacy system.
[16:20] Sharon believes in the power of the collective and explains why she thinks that.
[17:15] Sharon is still working on the nitty gritty of her book and is excited to see when she can announce the pre-order!
[19:00] Why did Sharon decide to independently publish? She shares what her journey has been like.
[23:00] Vicky loves indie publishing. She asks Sharon what should change in the traditional publishing industry.
[24:30] Traditional publishing needs to recognize the other ways of publishing that are valid. Sharon shares that numbers don't define success.
[27:20] Sharon talks about the Hollywood model being applied in traditional publishing and how indie publishing disrupts that.
[28:10] Writers should not wait for traditional publishing to decide they are worthy of being published.
[29:00] Sharon shares one of her pet-peeves around anti-racism writing.
[32:00] Sharon can't find a go-to author because she has a lot of them. She shares her top list of books instead.
[34:20] Sharon also shares what she is reading right now!
[34:40] Vicky also asks Sharon what's one of her favorite books, films and places.
[36:20] Sharon shares what she's most thankful for and it's about her podcast.
[37:00] Sharon has a lot to be proud of and she shares what they are.
[37:45] What is on Sharon's bedside table?
[40:05] Vicky shares what's up for next week!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
I'm Tired of Racism by Sharon Hurley Hall
How to Be an Antiracist by Ibram X. Kendi
Why I'm No Longer Talking to White People About Race by Reni Eddo-Lodge
The Wake Up by Michelle MiJung Kim
The 1619 Project by Nikole Hannah-Jones
The Lincoln Rhymes Series by Jefferey Deaver
Jonathan Livingston Seagull by Richard Bach
]]>
Key Takeaways:
[0:50] Vicky wants to do something different and not have a welcome preamble!
[01:30] Now that Joe has given up on Umberto Eco, what is he reading?
[02:40] Vicky defends Umberto from Joe and encourages him to read his essays on coffee pots.
[04:00] All books are worthy but Joe wants to be satisfied with his six and a half minutes of reading time.
[04:40] The Wheel Of Time Book 2 is annoying Vicky. Does she need to keep reading?
[05:20] Vicky realizes that Georgia Pritchett is British! She's loving her book as it's very funny and morbid.
[7:10] Update on The Dingle: compost heaps and waste sewage treatment systems.
[11:10] What is a writer's most important tool?
[12:15] Vicky has many notebooks and she shares what each of them are.
[13:20] Notebooks, sticky notes, and highlighter pens are all part of Vicky's complex system.
[14:15] What are the things you need to capture as a writer?
[17:20] After stories and anecdotes that can also go in your notebook, Joe reads out "the list of transgressions by your husband" and Vicky explains.
[18:50] Why do we write all these ideas down?
[19:55] Record the context of your ideas as well. Vicky expounds further.
[21:40] These notes will be delightful when you read them in the years to come.
[22:55] Vicky shares her top tip explaining why she has a tiny notebook by her bed.
[24:30] Vicky also records stuff that hurts and explains why she wants to remember that stuff.
[26:05] Vicky tells a story through applying what she learned from the book, The Art Of Noticing.
[27:00] Joe summarizes the key takeaways for today's topic and Vicky shares her recommendation for notebooks.
[28:40] Vicky asks you to join Team Moxie, her wonderful writing group, and what it's all about.
[30:35] It's gonna be Vicky's ten year business anniversary! What is she going to do on that day?
[32:00] A little teaser for next week's episode.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Pillow Book of Sei Shonagon, translated by Ivan Morris
The Great Hunt: Book Two of 'The Wheel of Time', by Robert Jordan
]]>
Key Takeaways:
[0:50] Vicky wants to do something different and not have a welcome preamble!
[01:30] Now that Joe has given up on Umberto Eco, what is he reading?
[02:40] Vicky defends Umberto from Joe and encourages him to read his essays on coffee pots.
[04:00] All books are worthy but Joe wants to be satisfied with his six and a half minutes of reading time.
[04:40] The Wheel Of Time Book 2 is annoying Vicky. Does she need to keep reading?
[05:20] Vicky realizes that Georgia Pritchett is British! She's loving her book as it's very funny and morbid.
[7:10] Update on The Dingle: compost heaps and waste sewage treatment systems.
[11:10] What is a writer's most important tool?
[12:15] Vicky has many notebooks and she shares what each of them are.
[13:20] Notebooks, sticky notes, and highlighter pens are all part of Vicky's complex system.
[14:15] What are the things you need to capture as a writer?
[17:20] After stories and anecdotes that can also go in your notebook, Joe reads out "the list of transgressions by your husband" and Vicky explains.
[18:50] Why do we write all these ideas down?
[19:55] Record the context of your ideas as well. Vicky expounds further.
[21:40] These notes will be delightful when you read them in the years to come.
[22:55] Vicky shares her top tip explaining why she has a tiny notebook by her bed.
[24:30] Vicky also records stuff that hurts and explains why she wants to remember that stuff.
[26:05] Vicky tells a story through applying what she learned from the book, The Art Of Noticing.
[27:00] Joe summarizes the key takeaways for today's topic and Vicky shares her recommendation for notebooks.
[28:40] Vicky asks you to join Team Moxie, her wonderful writing group, and what it's all about.
[30:35] It's gonna be Vicky's ten year business anniversary! What is she going to do on that day?
[32:00] A little teaser for next week's episode.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
The Pillow Book of Sei Shonagon, translated by Ivan Morris
The Great Hunt: Book Two of 'The Wheel of Time', by Robert Jordan
]]>
Key Takeaways:
[0:55] The cats are gonna be a part of this week's podcast! They're looking for a fight!
[01:30] Vicky talks about renaming the podcast. What would it be this time?
[02:20] Vic ky shares about her last Write Night and sends thank you's to everyone!
[02:50] Joe says he's not smart enough to read Umberto Eco. Why is that?
[04:40] Spoiler alert: Vicky shares the ending of The Wheel of Time Book 1!
[06:10] Vicky's anxiety has its own entity which draws her to Georgia Pritchett's book.
[7:30] Vicky and Joe talk about their poopocalypse.
[10:05] What are the two choices you have if you have imposter syndrome?
[11:00] Vicky defines what imposter syndrome is. She shares her own experience with it.
[13:50] Seventy percent of the population feels like a fraud. Joe also shares his own experience.
[15:15] Maybe it's not a syndrome at all but a feature of being human. Vicky expounds further.
[18:30] Imposter syndrome must serve a useful function. What would that be?
[21:46] Vicky asks herself, "What if my imposter syndrome is right?". She shares what her thought process would then be like.
[24:20] Vicky talks about her internal filters when she shares about something that she really cares about.
[26:15] When your self-doubt is kicking in, don't fight it. Vicky shares a little reminder.
[27:20] We care about what people think about us.
[28:10] Vicky shares the questions she asks herself when she is self-doubting.
[28:35] Joe summarizes the key takeaways.
[29:20] Here's what's coming up next week!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
How To Travel With A Salmon & Other Essays, by Umberto Eco
The Great Hunt: Book Two of 'The Wheel of Time', by Robert Jordan
My Mess is A Bit Of A Life, by Georgia Pritchett
Key Takeaways:
[0:55] The cats are gonna be a part of this week's podcast! They're looking for a fight!
[01:30] Vicky talks about renaming the podcast. What would it be this time?
[02:20] Vic ky shares about her last Write Night and sends thank you's to everyone!
[02:50] Joe says he's not smart enough to read Umberto Eco. Why is that?
[04:40] Spoiler alert: Vicky shares the ending of The Wheel of Time Book 1!
[06:10] Vicky's anxiety has its own entity which draws her to Georgia Pritchett's book.
[7:30] Vicky and Joe talk about their poopocalypse.
[10:05] What are the two choices you have if you have imposter syndrome?
[11:00] Vicky defines what imposter syndrome is. She shares her own experience with it.
[13:50] Seventy percent of the population feels like a fraud. Joe also shares his own experience.
[15:15] Maybe it's not a syndrome at all but a feature of being human. Vicky expounds further.
[18:30] Imposter syndrome must serve a useful function. What would that be?
[21:46] Vicky asks herself, "What if my imposter syndrome is right?". She shares what her thought process would then be like.
[24:20] Vicky talks about her internal filters when she shares about something that she really cares about.
[26:15] When your self-doubt is kicking in, don't fight it. Vicky shares a little reminder.
[27:20] We care about what people think about us.
[28:10] Vicky shares the questions she asks herself when she is self-doubting.
[28:35] Joe summarizes the key takeaways.
[29:20] Here's what's coming up next week!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
How To Travel With A Salmon & Other Essays, by Umberto Eco
The Great Hunt: Book Two of 'The Wheel of Time', by Robert Jordan
My Mess is A Bit Of A Life, by Georgia Pritchett
]]>
Key Takeaways:
[0:55] Vicky and Joe talk about their tiny sheep and the gusts of wind that are about to come.
[04:10] Vicky disagrees that you have to finish reading a book once you've committed to it.
[05:40] Vicky also shares that she got 79% on her poetry assignment!
[07:00] Vicky introduces today's topic. She got this idea from listening to The Slightly Foxed podcast.
[07:50] Did you know where the five hour work week originated?
[09:55] Joe talks about the comment he made on reddit saying, "Do you think people who work hard make more money?"
[12:20] Henry Ford did not introduce the 5-hour work week in any sense for niceness. Vicky shares what the motivation behind it was.
[14:55] There are elements of socialism, capitalism, and all those other things that we can use to build a better economic system.
[16:05] The world is changing and we now need people who are thinking and innovating. That's not going to come if everybody is too busy.
[16:20] Idleness is not the same as being lazy. Vicky explains why.
[17:30] In 1675, King Charles II banned coffee in England. Why?
[20:30] Vicky likes stuff. But she doesn't want to buy things that she doesn't want, need or like.
[21:10] Vicky also shares that she feels guilty doing nothing but being productive doesn't just mean doing some work.
[22:40] Joe also talks about the things that attack our idle time nowadays with the internet and smartphones.
[23:20] Newer generations have a real discomfort with sitting with their feelings and thoughts and Vicky wonders how much mental health issues come up from it.
[25:30] Not all writing is physical writing. Vicky shares how this relates to your idle time.
[26:25] Joe shares about his thinking time and compares it with Vicky's.
[27:00] The world does not need robots. It needs thinkers, innovators, weirdos and change makers.
[28:05] Rest is legitimately okay! Vicky has that written down.
[28:45] Vicky shares quotes from Victor Wild who was a big fan of idleness.
[30:10] Laziness is only a misconception from different cultures.
[31:20] Vicky shares the teaser for next week's episode and her next Write Night!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Mistborn: The Final Empire (Book No. 1) by Brandon Sanderson
]]>
Key Takeaways:
[0:55] Vicky and Joe talk about their tiny sheep and the gusts of wind that are about to come.
[04:10] Vicky disagrees that you have to finish reading a book once you've committed to it.
[05:40] Vicky also shares that she got 79% on her poetry assignment!
[07:00] Vicky introduces today's topic. She got this idea from listening to The Slightly Foxed podcast.
[07:50] Did you know where the five hour work week originated?
[09:55] Joe talks about the comment he made on reddit saying, "Do you think people who work hard make more money?"
[12:20] Henry Ford did not introduce the 5-hour work week in any sense for niceness. Vicky shares what the motivation behind it was.
[14:55] There are elements of socialism, capitalism, and all those other things that we can use to build a better economic system.
[16:05] The world is changing and we now need people who are thinking and innovating. That's not going to come if everybody is too busy.
[16:20] Idleness is not the same as being lazy. Vicky explains why.
[17:30] In 1675, King Charles II banned coffee in England. Why?
[20:30] Vicky likes stuff. But she doesn't want to buy things that she doesn't want, need or like.
[21:10] Vicky also shares that she feels guilty doing nothing but being productive doesn't just mean doing some work.
[22:40] Joe also talks about the things that attack our idle time nowadays with the internet and smartphones.
[23:20] Newer generations have a real discomfort with sitting with their feelings and thoughts and Vicky wonders how much mental health issues come up from it.
[25:30] Not all writing is physical writing. Vicky shares how this relates to your idle time.
[26:25] Joe shares about his thinking time and compares it with Vicky's.
[27:00] The world does not need robots. It needs thinkers, innovators, weirdos and change makers.
[28:05] Rest is legitimately okay! Vicky has that written down.
[28:45] Vicky shares quotes from Victor Wild who was a big fan of idleness.
[30:10] Laziness is only a misconception from different cultures.
[31:20] Vicky shares the teaser for next week's episode and her next Write Night!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Mistborn: The Final Empire (Book No. 1) by Brandon Sanderson
]]>
Key Takeaways:
[2:40] Why should you write a book?
[6:00] What types of hard things has Joe had to face recently?
[7:45] Vicky explains what Trad Rock Climbing is. You will probably die.
[11:45] Vicky made it to the top of the mountain and cried.
[13:15] You should write a book because it's hard and it will make you realize you are completely capable!
[16:10] The important things in life are difficult. Renovating The Dingle is really hard work, but so rewarding.
[20:00] If it was easy, everyone would be doing it!
[21:50] Want to write a book? Join Vicky's Write Night!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[2:40] Why should you write a book?
[6:00] What types of hard things has Joe had to face recently?
[7:45] Vicky explains what Trad Rock Climbing is. You will probably die.
[11:45] Vicky made it to the top of the mountain and cried.
[13:15] You should write a book because it's hard and it will make you realize you are completely capable!
[16:10] The important things in life are difficult. Renovating The Dingle is really hard work, but so rewarding.
[20:00] If it was easy, everyone would be doing it!
[21:50] Want to write a book? Join Vicky's Write Night!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[2:00] A little bit about Emma and the kind of coaching work she does with authors.
[5:00] Emma always wanted to be a writer, but life kept getting in the way.
[7:40] How does Emma and her clients find the time to write a book?
[12:50] Emma offers tips on how to set boundaries with your little children at home.
[15:35] 100% of your book is not just about writing it. There are other parts to consider like research and character development.
[19:00] How do you set a scene in a fictional story?
[23:25] Be open to completely taking out a scene you've written if it's not working.
[25:00] Interested in hiring Emma for your fiction book? Reach out!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Emma's summit recordings: Emmadhesi.teachable.com/p/be-a-bestseller-structure-your-story-for-success1
Key Takeaways:
[2:00] A little bit about Emma and the kind of coaching work she does with authors.
[5:00] Emma always wanted to be a writer, but life kept getting in the way.
[7:40] How does Emma and her clients find the time to write a book?
[12:50] Emma offers tips on how to set boundaries with your little children at home.
[15:35] 100% of your book is not just about writing it. There are other parts to consider like research and character development.
[19:00] How do you set a scene in a fictional story?
[23:25] Be open to completely taking out a scene you've written if it's not working.
[25:00] Interested in hiring Emma for your fiction book? Reach out!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Emma's summit recordings: Emmadhesi.teachable.com/p/be-a-bestseller-structure-your-story-for-success1
]]>
Key Takeaways:
[2:05] Vicky welcomes Melanie to the podcast! What's her book all about?
[5:25] Melaine reads an excerpt from her book.
[13:25] You don't have to be a writer to tap into your passion and share it with others!
[14:35] Vicky introduces Hillary and tells the audience a little bit about her book.
[18:05] Hillary reads a little bit from her upcoming book!
[24:50] So many of Vicky's students are writing on a wide variety of topics. She hopes it inspires you, too, that you can write that 'odd' book!
[26:40] Not everyone who came into this writing group were self-proclaimed writers.
[28:55] Are you interested in writing your book? Vicky's got a write night event happening on Feb 24!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Hillary Weiss Presswood on Instagram
Key Takeaways:
[2:05] Vicky welcomes Melanie to the podcast! What's her book all about?
[5:25] Melaine reads an excerpt from her book.
[13:25] You don't have to be a writer to tap into your passion and share it with others!
[14:35] Vicky introduces Hillary and tells the audience a little bit about her book.
[18:05] Hillary reads a little bit from her upcoming book!
[24:50] So many of Vicky's students are writing on a wide variety of topics. She hopes it inspires you, too, that you can write that 'odd' book!
[26:40] Not everyone who came into this writing group were self-proclaimed writers.
[28:55] Are you interested in writing your book? Vicky's got a write night event happening on Feb 24!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Hillary Weiss Presswood on Instagram
]]>
Key Takeaways:
[2:00] Everyone's story is crucial and Vicky is excited to highlight some of these stories for you today!
[4:40] A quick introduction to Jocelyn and what her upcoming book is all about.
[13:10] When does Jocelyn plan to release her book?
[14:45] A quick introduction to Kenda and she offers a teaser by reading an excerpt from her second book.
[27:40] A quick introduction to Sarah and her book.
[37:00] Sarah's book about writing your will is not going to be your everyday estate planner kind of book!
[37:25] Stay tuned for part 2 next week!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Key Takeaways:
[2:00] Everyone's story is crucial and Vicky is excited to highlight some of these stories for you today!
[4:40] A quick introduction to Jocelyn and what her upcoming book is all about.
[13:10] When does Jocelyn plan to release her book?
[14:45] A quick introduction to Kenda and she offers a teaser by reading an excerpt from her second book.
[27:40] A quick introduction to Sarah and her book.
[37:00] Sarah's book about writing your will is not going to be your everyday estate planner kind of book!
[37:25] Stay tuned for part 2 next week!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[6:10] Casa Dingle update! Lots of poo happening.
[9:10] What if you made your own door? What if you just….did?
[11:35] It can be so easy to compare yourself to what you can't yet do, but look at the progress you've made thus far.
[17:20] Give yourself permission to do something badly!
[19:10] When was the last time you wrote without a purpose? Just for the fun of it?
[22:10] New year, new me. There's a better way to go about it.
[22:20] What if you wrote your book…this year? What if?
[25:35] Don't compare your insides to other people's outsides.
[27:30] Need a community? Vicky's got another writer's round opening up for you!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Mistborn: The Final Empire, by Brandon Sanderson
Please Don't Sit on My Bed in Your Outside Clothes: Essays by Phoebe Robinson
Through the Language Glass by Guy Deutscher
Key Takeaways:
[6:10] Casa Dingle update! Lots of poo happening.
[9:10] What if you made your own door? What if you just….did?
[11:35] It can be so easy to compare yourself to what you can't yet do, but look at the progress you've made thus far.
[17:20] Give yourself permission to do something badly!
[19:10] When was the last time you wrote without a purpose? Just for the fun of it?
[22:10] New year, new me. There's a better way to go about it.
[22:20] What if you wrote your book…this year? What if?
[25:35] Don't compare your insides to other people's outsides.
[27:30] Need a community? Vicky's got another writer's round opening up for you!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Mistborn: The Final Empire, by Brandon Sanderson
Please Don't Sit on My Bed in Your Outside Clothes: Essays by Phoebe Robinson
Through the Language Glass by Guy Deutscher
]]>
Key Takeaways:
[4:40] Vicky got her booster shot and was so ill from it!
[8:45] Why does the world need your story?
[11:00] Vicky wants you to pay attention to headlines. How do news articles write things to get a reaction out of you?
[13:35] Do our stories need to have big grand gestures?
[16:35] Diversity is important. The world is a big place and everyone needs to be out of their bubble.
[18:20] People are walking up to these 'common facts of life' and are questioning why we do what we do, and if it still makes sense to do it.
[20:40] We don't change the world from the top down.
[23:45] Your story can transcend time. Vicky talks about The Diary of Lady Murasaki.
[26:45] How do you get started writing your own story?
[28:20] Start publishing your own stuff, even if it's just on Instagram!
[29:20] Join Vicky's writing program! Link in the show notes.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Throne of the Crescent Moon, by Saladin Ahmed
The Diary of Lady Murasaki by Shikibu Murasaki
The Art of Gathering, by Priya Parker
]]>
Key Takeaways:
[4:40] Vicky got her booster shot and was so ill from it!
[8:45] Why does the world need your story?
[11:00] Vicky wants you to pay attention to headlines. How do news articles write things to get a reaction out of you?
[13:35] Do our stories need to have big grand gestures?
[16:35] Diversity is important. The world is a big place and everyone needs to be out of their bubble.
[18:20] People are walking up to these 'common facts of life' and are questioning why we do what we do, and if it still makes sense to do it.
[20:40] We don't change the world from the top down.
[23:45] Your story can transcend time. Vicky talks about The Diary of Lady Murasaki.
[26:45] How do you get started writing your own story?
[28:20] Start publishing your own stuff, even if it's just on Instagram!
[29:20] Join Vicky's writing program! Link in the show notes.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Throne of the Crescent Moon, by Saladin Ahmed
The Diary of Lady Murasaki by Shikibu Murasaki
The Art of Gathering, by Priya Parker
]]>
Key Takeaways:
[1:00] Vicky and Joe share their predictions for 2022, including when this episode will come out.
[02:24] Between Christmas and New Year, Vicky will mostly be in her pajamas reading books. What's on her reading list?
[03:35] Vicky and Joe share updates on Project Dingle. Shout out to Ken for their new door frame!
[04:30] Joe calls Vicky out for choosing the most expensive tiles in the world. Vicky explains herself.
[06:30] Vicky and Joe ask, should they start a Project Dingle podcast?
[06:55] Vicky shares her 5 favorite creative writing exercises!
[07:25] Creative vs technical vs academic. Which kind of writing is boring?
[09:00] There is a lot to be had from noticing the tiny details. Vicky shares how to look closely and some examples on how to incorporate it into writing.
[12:30] Pick an animal or object and write a biography about it. Vicky shares an unusual tip with this one.
[12:50] Vicky also mentions the podcast, Everything is Alive and how interesting interviewing objects can be.
[14:35] Vicky shares an exercise she did for her MA where she wrote an A-G (on the way to Z) of her life digressions and how it helped broaden her thinking.
[16:30] Writers are really great at noticing stuff. Find out how this relates to Vicky's 4th exercise.
[18:20] Not all writing is actual writing. Vicky shares what you can do to expound on your thinking and exploring to spark an idea.
[20:45] Vicky recommends another book called, The Art of Noticing by Rob Walker, for more ways to spark creativity and discover joy.
[21:17] Vicky's last exercise focuses on being really specific. She shares what this actually means and some examples.
[24:25] We can't connect with vagueness, details make people more interested.
[25:30] Vicky is relaunching her 3 month book writing program by the end of January! Find out more through the links below.
[28:00] What's in store for the next episode? Find out if Joe and Vicky figure out the day of the week for you to tune in to that.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Download Vicky's Advent Calendar
Annals of the Western Shore, by Ursula K. Le Guin
The First Woman: Winner of the Jhalak Prize, by Jennifer Nansubuga Makumbi
The Art of Gathering, by Priya Parker
The Art of Noticing, by Rob Walker
Key Takeaways:
[1:00] Vicky and Joe share their predictions for 2022, including when this episode will come out.
[02:24] Between Christmas and New Year, Vicky will mostly be in her pajamas reading books. What's on her reading list?
[03:35] Vicky and Joe share updates on Project Dingle. Shout out to Ken for their new door frame!
[04:30] Joe calls Vicky out for choosing the most expensive tiles in the world. Vicky explains herself.
[06:30] Vicky and Joe ask, should they start a Project Dingle podcast?
[06:55] Vicky shares her 5 favorite creative writing exercises!
[07:25] Creative vs technical vs academic. Which kind of writing is boring?
[09:00] There is a lot to be had from noticing the tiny details. Vicky shares how to look closely and some examples on how to incorporate it into writing.
[12:30] Pick an animal or object and write a biography about it. Vicky shares an unusual tip with this one.
[12:50] Vicky also mentions the podcast, Everything is Alive and how interesting interviewing objects can be.
[14:35] Vicky shares an exercise she did for her MA where she wrote an A-G (on the way to Z) of her life digressions and how it helped broaden her thinking.
[16:30] Writers are really great at noticing stuff. Find out how this relates to Vicky's 4th exercise.
[18:20] Not all writing is actual writing. Vicky shares what you can do to expound on your thinking and exploring to spark an idea.
[20:45] Vicky recommends another book called, The Art of Noticing by Rob Walker, for more ways to spark creativity and discover joy.
[21:17] Vicky's last exercise focuses on being really specific. She shares what this actually means and some examples.
[24:25] We can't connect with vagueness, details make people more interested.
[25:30] Vicky is relaunching her 3 month book writing program by the end of January! Find out more through the links below.
[28:00] What's in store for the next episode? Find out if Joe and Vicky figure out the day of the week for you to tune in to that.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Download Vicky's Advent Calendar
Annals of the Western Shore, by Ursula K. Le Guin
The First Woman: Winner of the Jhalak Prize, by Jennifer Nansubuga Makumbi
The Art of Gathering, by Priya Parker
The Art of Noticing, by Rob Walker
]]>
Key Takeaways:
[5:55] Hey! Merry Christmas everybody!
[7:00] Vicky and Joe love pickled things during Christmas.
[9:45] Why do people gather? And how do you design a good gathering?
[14:20] How do you know if you have a good book idea?
[16:10] Don't write 50k words only to realize you have a terrible idea!
[19:15] Vicky offers some questions to ask yourself to help you validate your idea.
[21:00] If there's lots of information on the topic you're writing about, that's a good thing!
[25:00] Do some digging in Amazon. What are people also buying when they're interested in your topic?
[27:10] Making your whole book a big sales pitch is rude!
[29:15] Have an email newsletter? Which emails get the most replies?
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge!
1000 Authors Podcast Episode 228: Research Like A Nerd
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Download Vicky's Advent Calendar
Annals of the Western Shore by Ursula K. Le Guin
The First Woman: Winner of the Jhalak Prize by Jennifer Nansubuga Makumbi
The Art of Gathering by Priya Parker
Key Takeaways:
[5:55] Hey! Merry Christmas everybody!
[7:00] Vicky and Joe love pickled things during Christmas.
[9:45] Why do people gather? And how do you design a good gathering?
[14:20] How do you know if you have a good book idea?
[16:10] Don't write 50k words only to realize you have a terrible idea!
[19:15] Vicky offers some questions to ask yourself to help you validate your idea.
[21:00] If there's lots of information on the topic you're writing about, that's a good thing!
[25:00] Do some digging in Amazon. What are people also buying when they're interested in your topic?
[27:10] Making your whole book a big sales pitch is rude!
[29:15] Have an email newsletter? Which emails get the most replies?
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge!
1000 Authors Podcast Episode 228: Research Like A Nerd
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Download Vicky's Advent Calendar
Annals of the Western Shore by Ursula K. Le Guin
The First Woman: Winner of the Jhalak Prize by Jennifer Nansubuga Makumbi
The Art of Gathering by Priya Parker
]]>
Key Takeaways:
[4:35] Joe fell through the ceiling at the Dingle! Ouch!
[9:00] How long will it take to write a nonfiction book?
[11:10] If you write everyday…well Vicky did some math calculations for you!
[15:25] Where do you start when it comes to writing your book?
[17:10] If you want to write the best possible book in the world, you need to be able to know what the opposition's points are.
[20:00] Sometimes writing involves just starting out at a window.
[21:50] Your book is now ready for editing! In an ideal world, it'll take about four months to get to this point.
[24:15] Remember to grab yourself a set of beta readers to help you refine your book!
[26:05] Vicky estimates it'll take about 29 weeks to get yourself your very own book!
[27:25] Grab Vicky's free advent calendar! Link in the show notes.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge!
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Download Vicky's Advent Calendar
Thud! Novel by Terry Pratchett
The Art of Gathering by Priya Parker
Annals of the Western Shore by Ursula K. Le Guin
Key Takeaways:
[4:35] Joe fell through the ceiling at the Dingle! Ouch!
[9:00] How long will it take to write a nonfiction book?
[11:10] If you write everyday…well Vicky did some math calculations for you!
[15:25] Where do you start when it comes to writing your book?
[17:10] If you want to write the best possible book in the world, you need to be able to know what the opposition's points are.
[20:00] Sometimes writing involves just starting out at a window.
[21:50] Your book is now ready for editing! In an ideal world, it'll take about four months to get to this point.
[24:15] Remember to grab yourself a set of beta readers to help you refine your book!
[26:05] Vicky estimates it'll take about 29 weeks to get yourself your very own book!
[27:25] Grab Vicky's free advent calendar! Link in the show notes.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge!
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Download Vicky's Advent Calendar
Thud! Novel by Terry Pratchett
The Art of Gathering by Priya Parker
Annals of the Western Shore by Ursula K. Le Guin
]]>
Key Takeaways:
[2:50] How do you avoid going down a research blackhole?
[3:55] Get your big idea down on paper first.
[5:45] Make a note to yourself on things you need to research further.
[7:25] Use your books before you use Google.
[10:05] Joe offers Google tips and tricks to help you find what you want!
[13:55] Use your browser in offline mode!
[14:45] Give yourself a time limit for your research.
[17:35] Please leave a review and Vicky and Joe would love to read it outloud on the show!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge!
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Download Vicky's Advent Calendar
Key Takeaways:
[2:50] How do you avoid going down a research blackhole?
[3:55] Get your big idea down on paper first.
[5:45] Make a note to yourself on things you need to research further.
[7:25] Use your books before you use Google.
[10:05] Joe offers Google tips and tricks to help you find what you want!
[13:55] Use your browser in offline mode!
[14:45] Give yourself a time limit for your research.
[17:35] Please leave a review and Vicky and Joe would love to read it outloud on the show!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge!
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
Download Vicky's Advent Calendar
]]>
Key Takeaways:
[2:10] Vicky has new hair! Woohoo!
[5:30] Joe has a secret power - he can write haikus. Who knew!
[7:25] Vicky introduces the topic of bad habits and why it's important.
[8:15] What are habits?
[9:40] Why do people get addicted to smoking and drugs? What does that have to do with habits?
[10:55] Can you form a habit of doing something you don't find to be fun?
[11:10] Vicky shares how she got into the habit of running.
[12:30] Vicky shares her references from two books: The Power of Habit by Charles Duhigg and Atomic Habits by James Clear and what she has learned from them.
[13:35] People have natural gifts but habits make the difference.
[14:20] Habit stacking: what is that and why is it important?
[19:35] Vicky has made something fun for the listeners and it's for free! Find out towards the end of this episode.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge!
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[2:10] Vicky has new hair! Woohoo!
[5:30] Joe has a secret power - he can write haikus. Who knew!
[7:25] Vicky introduces the topic of bad habits and why it's important.
[8:15] What are habits?
[9:40] Why do people get addicted to smoking and drugs? What does that have to do with habits?
[10:55] Can you form a habit of doing something you don't find to be fun?
[11:10] Vicky shares how she got into the habit of running.
[12:30] Vicky shares her references from two books: The Power of Habit by Charles Duhigg and Atomic Habits by James Clear and what she has learned from them.
[13:35] People have natural gifts but habits make the difference.
[14:20] Habit stacking: what is that and why is it important?
[19:35] Vicky has made something fun for the listeners and it's for free! Find out towards the end of this episode.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge!
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1:1 coaching at: vicky@moxiebooks.co.uk
]]>
Key Takeaways:
[1:30] Joe talks about robots!
[3:20] The Wheel of Time is on Netflix! Joe read all the books, and he both hated and loved it at the same time.
[9:10] Vicky hates meetings. Most meetings are a waste of time.
[9:35] Vicky and Joe have ceilings at the Dingle! Yay!
[13:55] You're a writer now, what should you read?
[18:30] Keep a journal of interesting/funny things that have happened to you that day. You can use this in your writing!
[22:10] You can copy other people's work by writing down passages that you love! Vicky explains how to do this correctly.
[25:35] Books written for audio are constructed slightly differently than books written for reading.
[28:25] Vicky has a writing community for you to join! Link in the show notes!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge!
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1-2-1 coaching at: vicky@moxiebooks.co.uk
Shield of Thunder by David Gemmell
Dress Your Family in Corduroy and Denim by David Sedaris
The Art of Gathering: How We Meet and Why It Matters by Priya Parker
Key Takeaways:
[1:30] Joe talks about robots!
[3:20] The Wheel of Time is on Netflix! Joe read all the books, and he both hated and loved it at the same time.
[9:10] Vicky hates meetings. Most meetings are a waste of time.
[9:35] Vicky and Joe have ceilings at the Dingle! Yay!
[13:55] You're a writer now, what should you read?
[18:30] Keep a journal of interesting/funny things that have happened to you that day. You can use this in your writing!
[22:10] You can copy other people's work by writing down passages that you love! Vicky explains how to do this correctly.
[25:35] Books written for audio are constructed slightly differently than books written for reading.
[28:25] Vicky has a writing community for you to join! Link in the show notes!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and Wonderful Writing Society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge!
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1-2-1 coaching at: vicky@moxiebooks.co.uk
Shield of Thunder by David Gemmell
Dress Your Family in Corduroy and Denim by David Sedaris
The Art of Gathering: How We Meet and Why It Matters by Priya Parker
]]>
Key Takeaways:
[0:55] It's Vicky and Joe's anniversary!
[6:25] Storytelling is how we learn, and books aren't the only medium to convey a good story.
[7:25] Project dingle update! Vicky and Joe are going to put in a nice ceiling soon.
[10:35] Are all writers tortured and alone?
[12:40] How do you go about writing in community?
[16:45] Vicky loves Sunday evenings because it gives her the opportunity to connect with her friends.
[22:10] Vicky has a writing power hour within her community and it's been amazing on how much work you actually get done during that 60 minute session.
[22:55] Find yourself a writing buddy to help keep you accountable!
[26:00] the quickest way to get to your writing goal is by having a group of writers you can work with and that will cheer you on.
[28:35] Vicky shares some of her writers' successes after joining the Moxie Power Hour group calls.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and wonderful writing society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge!
Meat + Hair Daily Creative Writing Tips
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1-2-1 coaching at: vicky@moxiebooks.co.uk
Lord of the Silver Bow, by David Gemmell
Their Eyes Were Watching God by Zora Neale Hurston
Cslewis.com/c-s-lewis-j-r-r-tolkien-and-the-inklings
Key Takeaways:
[0:55] It's Vicky and Joe's anniversary!
[6:25] Storytelling is how we learn, and books aren't the only medium to convey a good story.
[7:25] Project dingle update! Vicky and Joe are going to put in a nice ceiling soon.
[10:35] Are all writers tortured and alone?
[12:40] How do you go about writing in community?
[16:45] Vicky loves Sunday evenings because it gives her the opportunity to connect with her friends.
[22:10] Vicky has a writing power hour within her community and it's been amazing on how much work you actually get done during that 60 minute session.
[22:55] Find yourself a writing buddy to help keep you accountable!
[26:00] the quickest way to get to your writing goal is by having a group of writers you can work with and that will cheer you on.
[28:35] Vicky shares some of her writers' successes after joining the Moxie Power Hour group calls.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser & Audiobook
Join Vicky's Weird and wonderful writing society
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge!
Meat + Hair Daily Creative Writing Tips
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1-2-1 coaching at: vicky@moxiebooks.co.uk
Lord of the Silver Bow, by David Gemmell
Their Eyes Were Watching God by Zora Neale Hurston
Cslewis.com/c-s-lewis-j-r-r-tolkien-and-the-inklings
]]>
Key Takeaways:
[6:15] Casa Dingle update!
[7:25] Vicky just got her first COVID vaccine. Yay!
[8:55] What kind of writer are you?
[11:45] After listening to the internet about what you 'should be' doing, Vicky realized it never really worked for her.
[13:45] Are you the type of writer that needs to plan everything first before you can get started?
[16:15] Not a planner? Don't worry. You can still make it work.
[17:00] Are you a bit of a rambler when it comes to your writing?
[19:30] It can be easy to lose focus on what your book is about.
[22:55] What is Vicky's writing and editing process?
[26:00] Do you have more of a collaborative personality?
[29:55] Do you like to work on more than one book at a time?
[31:45] What kind of writer personality do you have? Do you fall into more than one category?
[33:10] Vicky successfully hosted another write night event! It was a lot of fun. Come join her for the next one.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge!
Meat + Hair Daily Creative Writing Tips
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1-2-1 coaching at: vicky@moxiebooks.co.uk
A Gentleman in Moscow, by Amor Towles
Rules of Civility, by Amor Towles
Conjure Women, by Afia Atakora
Wordslut: A Feminist Guide to Taking Back the English Language, by Amanda Montell
Key Takeaways:
[6:15] Casa Dingle update!
[7:25] Vicky just got her first COVID vaccine. Yay!
[8:55] What kind of writer are you?
[11:45] After listening to the internet about what you 'should be' doing, Vicky realized it never really worked for her.
[13:45] Are you the type of writer that needs to plan everything first before you can get started?
[16:15] Not a planner? Don't worry. You can still make it work.
[17:00] Are you a bit of a rambler when it comes to your writing?
[19:30] It can be easy to lose focus on what your book is about.
[22:55] What is Vicky's writing and editing process?
[26:00] Do you have more of a collaborative personality?
[29:55] Do you like to work on more than one book at a time?
[31:45] What kind of writer personality do you have? Do you fall into more than one category?
[33:10] Vicky successfully hosted another write night event! It was a lot of fun. Come join her for the next one.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge!
Meat + Hair Daily Creative Writing Tips
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1-2-1 coaching at: vicky@moxiebooks.co.uk
A Gentleman in Moscow, by Amor Towles
Rules of Civility, by Amor Towles
Conjure Women, by Afia Atakora
Wordslut: A Feminist Guide to Taking Back the English Language, by Amanda Montell
]]>
Key Takeaways:
[2:50] Storytellers are never ever going to be unwanted.
[7:10] Vicky reads an excerpt of a book and explains why she loves this passage.
[9:30] Were there any big events that happened in your lifetime? Draw up a timeline of your life.
[11:05] Want to learn how to write better? This is a great activity for you to do!
[14:00] Why is play so important in our adult lives?
[18:25] Vicky needs accountability. When you have a partner to do things with, you're much more likely to do those things.
[22:30] Joe explains what shrimping means in MMA.
[24:25] You can absolutely sit down and write a book on your own, but most people don't.
[27:00] Want to write a book? Don't do it alone.
[27:35] Want to learn something? Find someone to help you.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge!
Meat + Hair Daily Creative Writing Tips
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1-2-1 coaching at: vicky@moxiebooks.co.uk
Lord of the Silver Bow, by David Gemmell
Play: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul by Stuart Brown
Key Takeaways:
[2:50] Storytellers are never ever going to be unwanted.
[7:10] Vicky reads an excerpt of a book and explains why she loves this passage.
[9:30] Were there any big events that happened in your lifetime? Draw up a timeline of your life.
[11:05] Want to learn how to write better? This is a great activity for you to do!
[14:00] Why is play so important in our adult lives?
[18:25] Vicky needs accountability. When you have a partner to do things with, you're much more likely to do those things.
[22:30] Joe explains what shrimping means in MMA.
[24:25] You can absolutely sit down and write a book on your own, but most people don't.
[27:00] Want to write a book? Don't do it alone.
[27:35] Want to learn something? Find someone to help you.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge!
Meat + Hair Daily Creative Writing Tips
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky about 1-2-1 coaching at: vicky@moxiebooks.co.uk
Lord of the Silver Bow, by David Gemmell
Play: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul by Stuart Brown
]]>
Key Takeaways:
[4:00] Casa dingle and chicken update!
[5:15] Vicky is going back to school and she's specializing in creative nonfiction.
[6:30] How do you get started in nonfiction?
[10:35] Play with the pronouns in your writing work. See how it feels. Does it still make sense?
[10:55] Vicky answers a listener's question! What are Vicky's tips on email marketing?
[13:20] Don't base all of your marketing on a platform you don't control.
[15:50] What should you write about in your emails?
[18:00] Vicky has a freebie out right now! Join her 29 day writing challenge.
[19:40] Have a question? Email Vicky! She loves hearing form you!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge!
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
Lord of the Silver Bow Book by David Gemmell
Let's Explore Diabetes with Owls Book by David Sedaris
Key Takeaways:
[4:00] Casa dingle and chicken update!
[5:15] Vicky is going back to school and she's specializing in creative nonfiction.
[6:30] How do you get started in nonfiction?
[10:35] Play with the pronouns in your writing work. See how it feels. Does it still make sense?
[10:55] Vicky answers a listener's question! What are Vicky's tips on email marketing?
[13:20] Don't base all of your marketing on a platform you don't control.
[15:50] What should you write about in your emails?
[18:00] Vicky has a freebie out right now! Join her 29 day writing challenge.
[19:40] Have a question? Email Vicky! She loves hearing form you!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Writing Challenge!
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
Lord of the Silver Bow Book by David Gemmell
Let's Explore Diabetes with Owls Book by David Sedaris
]]>
Key Takeaways:
[1:15] Vicky is solo this podcast episode! What's she reading right now?
[4:40] Why do writers don't write? The biggest excuse is they don't have time!
[6:40] Everyone is busy but there is a deeper excuse underneath that.
[7:30] Feeling overwhelmed? Don't know where to start?
[9:15] Action causes motivation which causes inspiration and that causes more action and the cycle repeats in a good way!
[11:40] Just start by writing 200 crappy words a day! Anyone can do that!
[12:25] Vicky can't wait to run a writing retreat...in person!
[13:15] The world needs to be open and honest. The world needs to talk more about politics, religion, and money without having the family throw food at each other!
[15:15] The 'angry black woman' stereotype is horrible and disgusting.
[17:25] Why are Russians so blunt?
[21:25] Have you used any of those excuses before? Well, maybe it's time to start writing your book. Vicky gives you permission!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Write Night!
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
His Only Wife by Peace Adzo Medie
Key Takeaways:
[1:15] Vicky is solo this podcast episode! What's she reading right now?
[4:40] Why do writers don't write? The biggest excuse is they don't have time!
[6:40] Everyone is busy but there is a deeper excuse underneath that.
[7:30] Feeling overwhelmed? Don't know where to start?
[9:15] Action causes motivation which causes inspiration and that causes more action and the cycle repeats in a good way!
[11:40] Just start by writing 200 crappy words a day! Anyone can do that!
[12:25] Vicky can't wait to run a writing retreat...in person!
[13:15] The world needs to be open and honest. The world needs to talk more about politics, religion, and money without having the family throw food at each other!
[15:15] The 'angry black woman' stereotype is horrible and disgusting.
[17:25] Why are Russians so blunt?
[21:25] Have you used any of those excuses before? Well, maybe it's time to start writing your book. Vicky gives you permission!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Come Join Vicky's Write Night!
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
His Only Wife by Peace Adzo Medie
]]>
Key Takeaways:
[1:15] A little bit about Dr. Karl an how he became a dentist!
[4:45] Dr. Karl didn't always love being a dentist. He had to find a new approach to enjoying his career.
[7:05] The demand for the perfect smile has greatly increased on social media.
[8:55] Why did Dr. Karl decide to write a book?
[9:50] Dentists are taught to fix teeth, but everything outside of that is a bit 'unknown'. There's more to teeth than fixing teeth and Dr. Karl wanted to help educate others on this.
[12:30] Finding your way to being a dentist is a fundamental part of the process.
[17:55] Don't get too caught in the weeds. Just write! Don't edit! That part comes later.
[18:10] A trick that helped Dr. Karl was dictating the words.
[24:10] You can write your book 20 minutes at a time. You don't need massive blocks of time to finish your book.
[25:00] Vicky does a series of rapid fire questions!
[31:50] Want to know more and read Dr. Karl's book? Link to his website in the show notes!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
Key Takeaways:
[1:15] A little bit about Dr. Karl an how he became a dentist!
[4:45] Dr. Karl didn't always love being a dentist. He had to find a new approach to enjoying his career.
[7:05] The demand for the perfect smile has greatly increased on social media.
[8:55] Why did Dr. Karl decide to write a book?
[9:50] Dentists are taught to fix teeth, but everything outside of that is a bit 'unknown'. There's more to teeth than fixing teeth and Dr. Karl wanted to help educate others on this.
[12:30] Finding your way to being a dentist is a fundamental part of the process.
[17:55] Don't get too caught in the weeds. Just write! Don't edit! That part comes later.
[18:10] A trick that helped Dr. Karl was dictating the words.
[24:10] You can write your book 20 minutes at a time. You don't need massive blocks of time to finish your book.
[25:00] Vicky does a series of rapid fire questions!
[31:50] Want to know more and read Dr. Karl's book? Link to his website in the show notes!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
]]>
Key Takeaways:
[3:00] When the world went into lockdown, we just did more of the extreme, which was to overwork.
[4:35] This is an exhausting time for everybody, even for people who are used to working from home.
[8:50] Adults need to play! However, there's a stigma around it. What's so wrong about having fun?
[12:40] What can you do right now that's 'silly'?
[13:10] It's time to unlock some joy and new ideas into your life!
[15:30] Feeling stuck and uncreative? Jocelyn has a fun zoom class you can attend!
[18:30] Vicky does a quick rapid fire session!
[21:20] What does Jocelyn do and who does she help?
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
The Molecule of More by Daniel Z. Lieberman and Michael E. Long
Key Takeaways:
[3:00] When the world went into lockdown, we just did more of the extreme, which was to overwork.
[4:35] This is an exhausting time for everybody, even for people who are used to working from home.
[8:50] Adults need to play! However, there's a stigma around it. What's so wrong about having fun?
[12:40] What can you do right now that's 'silly'?
[13:10] It's time to unlock some joy and new ideas into your life!
[15:30] Feeling stuck and uncreative? Jocelyn has a fun zoom class you can attend!
[18:30] Vicky does a quick rapid fire session!
[21:20] What does Jocelyn do and who does she help?
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
The Molecule of More by Daniel Z. Lieberman and Michael E. Long
]]>
Key Takeaways:
[2:15] Let's talk about money.
[3:05] It's great to be generous. Misty doesn't want to kill that spirit, but there is such a thing as too nice.
[4:30] Money is a form of energy. You're trading your energy for money.
[5:25] Why is it so hard to ask for money?
[7:25] It's difficult for people to appear money-centric. People get shamed for it.
[12:10] How do you ask for money on the phone?
[17:05] If you don't ask anyone for money, then don't be surprised if you're not making any money.
[23:00] Make sure you do all the necessary 'signings and closings' while on the phone with the client. It's easier when you're talking to them directly.
[26:00] What are the best ways to overcome objections?
[31:00] Stop taking projects that are not 100% in line with what you do. It will only distract you.
[35:45] Vicky asks Misty some rapid fire questions.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
Key Takeaways:
[2:15] Let's talk about money.
[3:05] It's great to be generous. Misty doesn't want to kill that spirit, but there is such a thing as too nice.
[4:30] Money is a form of energy. You're trading your energy for money.
[5:25] Why is it so hard to ask for money?
[7:25] It's difficult for people to appear money-centric. People get shamed for it.
[12:10] How do you ask for money on the phone?
[17:05] If you don't ask anyone for money, then don't be surprised if you're not making any money.
[23:00] Make sure you do all the necessary 'signings and closings' while on the phone with the client. It's easier when you're talking to them directly.
[26:00] What are the best ways to overcome objections?
[31:00] Stop taking projects that are not 100% in line with what you do. It will only distract you.
[35:45] Vicky asks Misty some rapid fire questions.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
]]>
Key Takeaways:
[2:15] A little bit about John and how he got into this line of work!
[2:55] Want to know if your product will work? Talk to your clients!
[3:10] People are afraid to talk to their ideal clients about their product. However, launching a product no one wants is even worse!
[7:10] How do you talk to your ideal client? John shares how he got over the anxiety of interviewing his ideal client.
[8:55] Hard pitching people doesn't work!
[14:20] We're not taught to have the hard conversations. Practicing this skill takes time.
[15:05] Most people are just waiting for their turn to talk.
[17:45] John shares a client story where things went horribly wrong.
[20:15] When John launched his beta course, it was scary. He didn't know if it would work, but he knew he had to collect feedback.
[22:00] When you talk to people who want your service, you're able to cut the fat really quickly and condense your product offering down to something people REALLY want.
[22:20] When is John's new book coming out?
[24:50] The biggest step to writing your book (sounds dumb, but) is writing. You have to take that first step.
[27:00] John had to overcome his perfectionist tendencies when writing. It was a real challenge.
[29:10] The first draft is for your eyes only. Don't try to perfect it just yet. Write for you in the beginning.
[30:35] Vicky has some rapid fire questions for John.
[31:45] How do you make your product special? By making it useful!
[37:10] Want to grab a hold of John's book? He's got a secret 'beta readers only' copy out now. Connect with him through his website!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
Key Takeaways:
[2:15] A little bit about John and how he got into this line of work!
[2:55] Want to know if your product will work? Talk to your clients!
[3:10] People are afraid to talk to their ideal clients about their product. However, launching a product no one wants is even worse!
[7:10] How do you talk to your ideal client? John shares how he got over the anxiety of interviewing his ideal client.
[8:55] Hard pitching people doesn't work!
[14:20] We're not taught to have the hard conversations. Practicing this skill takes time.
[15:05] Most people are just waiting for their turn to talk.
[17:45] John shares a client story where things went horribly wrong.
[20:15] When John launched his beta course, it was scary. He didn't know if it would work, but he knew he had to collect feedback.
[22:00] When you talk to people who want your service, you're able to cut the fat really quickly and condense your product offering down to something people REALLY want.
[22:20] When is John's new book coming out?
[24:50] The biggest step to writing your book (sounds dumb, but) is writing. You have to take that first step.
[27:00] John had to overcome his perfectionist tendencies when writing. It was a real challenge.
[29:10] The first draft is for your eyes only. Don't try to perfect it just yet. Write for you in the beginning.
[30:35] Vicky has some rapid fire questions for John.
[31:45] How do you make your product special? By making it useful!
[37:10] Want to grab a hold of John's book? He's got a secret 'beta readers only' copy out now. Connect with him through his website!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
]]>
Key Takeaways:
[3:25] Vicky and Joe are enjoying a nice bat infestation at the Dingle.
[5:30] Vicky is also sick of her own homegrown cucumbers. There's just too many!
[6:10] So you have your second draft - now what? It's time to do some line editing!
[9:20] What is your signature style? Put some of your personality into your writing so that it's not so dry!
[10:20] It's okay to have writing ticks, but be careful not to overuse it in your book.
[13:15] Look at the structure of your paragraphs. Are they varied and interesting?
[14:35] Vicky shares the difference between showing vs. telling.
[16:55] What's the takeaway? Don't worry too much about spelling, grammar and typos during this stage.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
Slouching Towards Bethlehem, by Joan Didion
Key Takeaways:
[3:25] Vicky and Joe are enjoying a nice bat infestation at the Dingle.
[5:30] Vicky is also sick of her own homegrown cucumbers. There's just too many!
[6:10] So you have your second draft - now what? It's time to do some line editing!
[9:20] What is your signature style? Put some of your personality into your writing so that it's not so dry!
[10:20] It's okay to have writing ticks, but be careful not to overuse it in your book.
[13:15] Look at the structure of your paragraphs. Are they varied and interesting?
[14:35] Vicky shares the difference between showing vs. telling.
[16:55] What's the takeaway? Don't worry too much about spelling, grammar and typos during this stage.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
Slouching Towards Bethlehem, by Joan Didion
]]>
Key Takeaways:
[3:35] A little bit about Joanna and the work that she does!
[9:55] How did Joanna transition from the corporate world to being her own boss?
[14:25] Technology is great! It's removed barriers to creating and publishing your own art out there.
[16:45] When the Kindle came out, the whole world changed!
[17:50] Passionate about the future, Joanna shares what she's looking forward to in the next couple of years.
[19:45] How will traditional publishing change over time?
[21:25] What inspired Joanna to write fiction?
[27:35] Joanna shares what kind of mindframe you need to be in to write fiction.
[32:50] If you're an expert in a particular writing style, you just have to let that go and learn something new when writing fiction.
[34:50] Joanna shares a little bit about the traveling memoir she's writing.
[37:45] Want to write in a genre? Spend some time studying the greats!
[40:35] Don't write things you think you 'should' write.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
Girl One by Sara Flannery Murphy
The Anthropology of Turquoise by Ellen Meloy
James Patterson on Masterclass
Key Takeaways:
[3:35] A little bit about Joanna and the work that she does!
[9:55] How did Joanna transition from the corporate world to being her own boss?
[14:25] Technology is great! It's removed barriers to creating and publishing your own art out there.
[16:45] When the Kindle came out, the whole world changed!
[17:50] Passionate about the future, Joanna shares what she's looking forward to in the next couple of years.
[19:45] How will traditional publishing change over time?
[21:25] What inspired Joanna to write fiction?
[27:35] Joanna shares what kind of mindframe you need to be in to write fiction.
[32:50] If you're an expert in a particular writing style, you just have to let that go and learn something new when writing fiction.
[34:50] Joanna shares a little bit about the traveling memoir she's writing.
[37:45] Want to write in a genre? Spend some time studying the greats!
[40:35] Don't write things you think you 'should' write.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
Girl One by Sara Flannery Murphy
The Anthropology of Turquoise by Ellen Meloy
James Patterson on Masterclass
]]>
Key Takeaways:
[1:00] Joe has the flu. Oh no!
[8:00] Vicky is really enjoying the book The Elements of Eloquence right now!
[8:45] Today's topic is about playing games! When was the last time you played a game?
[11:00] How do you play Dungeons and Dragons (D&D)?
[13:15] We're taught that once we get older we have to get 'serious' about life. Boo! That's not true.
[15:30] You can't bore people into learning something new. It needs to be fun!
[19:00] Vicky has created some templates so you can write your book easily, and she's included some fun games in these templates!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
Me Talk Pretty One Day, by David Sedaris
His Only Wife, by Peace Adzo Medie
The Handmaid's Tale, by Margaret Atwood
The Elements of Eloquence, by Mark Forsyth
The Practice: Shipping Creative Work, by Seth Godin
Key Takeaways:
[1:00] Joe has the flu. Oh no!
[8:00] Vicky is really enjoying the book The Elements of Eloquence right now!
[8:45] Today's topic is about playing games! When was the last time you played a game?
[11:00] How do you play Dungeons and Dragons (D&D)?
[13:15] We're taught that once we get older we have to get 'serious' about life. Boo! That's not true.
[15:30] You can't bore people into learning something new. It needs to be fun!
[19:00] Vicky has created some templates so you can write your book easily, and she's included some fun games in these templates!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Grab Vicky's Book Template Bundle
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
Me Talk Pretty One Day, by David Sedaris
His Only Wife, by Peace Adzo Medie
The Handmaid's Tale, by Margaret Atwood
The Elements of Eloquence, by Mark Forsyth
The Practice: Shipping Creative Work, by Seth Godin
]]>
Key Takeaways:
[3:00] A little bit about Mike!
[6:20[ Mike shares a romantic story of how he met his second wife.
[7:20] Mike has always wanted to write a book. He's been a writer 'in his head' for a long time.
[10:30] Mike has seen a lot of people pass away in his life. He didn't want to live life unfulfilled.
[12:35] One of Mike's friend's inspired him to start writing. He was inspired to write 5,000 words a week.
[14:05] It's never been easier today to tell your story.
[16:55] It's okay to be nervous. It's okay to have self-doubts. The key is to just keep moving forward and ask yourself, 'Am I having fun?'
[17:50] If we're not having fun, what's the point?
[20:50] What is Mike's writing process?
[24:45] Mike's big writing tip? Just write. Don't worry about perfection.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
Key Takeaways:
[3:00] A little bit about Mike!
[6:20[ Mike shares a romantic story of how he met his second wife.
[7:20] Mike has always wanted to write a book. He's been a writer 'in his head' for a long time.
[10:30] Mike has seen a lot of people pass away in his life. He didn't want to live life unfulfilled.
[12:35] One of Mike's friend's inspired him to start writing. He was inspired to write 5,000 words a week.
[14:05] It's never been easier today to tell your story.
[16:55] It's okay to be nervous. It's okay to have self-doubts. The key is to just keep moving forward and ask yourself, 'Am I having fun?'
[17:50] If we're not having fun, what's the point?
[20:50] What is Mike's writing process?
[24:45] Mike's big writing tip? Just write. Don't worry about perfection.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
]]>
Key Takeaways:
[5:15] Project Dingle update!
[7:50] Never written a book before? Here's how a professional can help.
[11:15] What is developmental editing?
[18:45] A proof reader is different from a developmental editor.
[20:25] Want to work with Vicky? She has an opening in September and October!
[20:50] Let's talk about why beta readers are so important.
[24:25] Tip: Revisit your outline and see how it's changed.
[26:55] Got any questions? Let Vicky know!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
A Wizard of Earthsea Novel by Ursula K. Le Guin
The Final Revival of Opal & Nev by Dawnie Walton
The Elements of Eloquence by Mark Forsyth
Key Takeaways:
[5:15] Project Dingle update!
[7:50] Never written a book before? Here's how a professional can help.
[11:15] What is developmental editing?
[18:45] A proof reader is different from a developmental editor.
[20:25] Want to work with Vicky? She has an opening in September and October!
[20:50] Let's talk about why beta readers are so important.
[24:25] Tip: Revisit your outline and see how it's changed.
[26:55] Got any questions? Let Vicky know!
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: Vicky@vickyfraser.com
A Wizard of Earthsea Novel by Ursula K. Le Guin
The Final Revival of Opal & Nev by Dawnie Walton
The Elements of Eloquence by Mark Forsyth
]]>
Key Takeaways:
[3:00] Vicky and Joe talk about their impression of Nassim Necolas Taleb, the author of the book Antifragile.
[5:15] Vicky sees her parents getting older and having difficulty moving, which makes her strive to get a healthy body.
[7:00] Small businesses individually are fragile, because most of them fail. However, the whole small business community is very antifragile because they learn from each other's mistakes.
[9:15] Joe talks about her parents being left behind by technology and wonders how difficult it would be for him and his wife Vicky after 40 years.
[13:00] Vicky shares the reason why she didn't have a scale in her house.
[14:15] We need to examine how we react to things and the judgments we make.
[15:00] Why is diversity training not useful in many cases?
[16:00] Vicky is frustrated with how people do not seem to be kind enough to others.
[17:30] Misunderstanding feminism prevents us from showing what we really feel. It's hurting not just one person, but everybody.
[19:00] Vicky's perception of how much a person should weigh is due to how she was raised by her mother.
[21:15] It is so hard for people to change their minds in terms of religion or vaccination, because they don't base it on facts but on beliefs.
[23:50] You'll never achieve your goal by putting limits on yourself to do things subconsciously, and not do the things that need you to get there.
[27:40] Always try to be a better human being and be kind.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: vicky@vickyfraser.com
Warm Bodies A Novel by Isaac Marion
Antifragile: Things That Gain from Disorder, by Nassim Nicholas Taleb
Key Takeaways:
[3:00] Vicky and Joe talk about their impression of Nassim Necolas Taleb, the author of the book Antifragile.
[5:15] Vicky sees her parents getting older and having difficulty moving, which makes her strive to get a healthy body.
[7:00] Small businesses individually are fragile, because most of them fail. However, the whole small business community is very antifragile because they learn from each other's mistakes.
[9:15] Joe talks about her parents being left behind by technology and wonders how difficult it would be for him and his wife Vicky after 40 years.
[13:00] Vicky shares the reason why she didn't have a scale in her house.
[14:15] We need to examine how we react to things and the judgments we make.
[15:00] Why is diversity training not useful in many cases?
[16:00] Vicky is frustrated with how people do not seem to be kind enough to others.
[17:30] Misunderstanding feminism prevents us from showing what we really feel. It's hurting not just one person, but everybody.
[19:00] Vicky's perception of how much a person should weigh is due to how she was raised by her mother.
[21:15] It is so hard for people to change their minds in terms of religion or vaccination, because they don't base it on facts but on beliefs.
[23:50] You'll never achieve your goal by putting limits on yourself to do things subconsciously, and not do the things that need you to get there.
[27:40] Always try to be a better human being and be kind.
Mentioned in This Episode:
That's What She Said: Tales of Business Success from Women Just like You by Vicky Fraser
Banish the Blank Page of Doom Fast
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: vicky@vickyfraser.com
Warm Bodies A Novel by Isaac Marion
Antifragile: Things That Gain from Disorder, by Nassim Nicholas Taleb
]]>
Key Takeaways:
[3:15] A little bit about Christine and what she does.
[5:35] It's so important to embrace and use your emotions as a tool.
[7:20] So many people 'don't' do something or don't feel something. We are told we should only embrace the positive emotions, but that's denying a large portion of life.
[9:55] Why did Christine decide to write her book?
[14:15] What was Christine's book writing process?
[16:10] Once Christine got all the elements needed together, writing the book became easy!
[16:25] What were some of the challenges Christine faced when writing her book?
[19:00] Don't write your book on your own! It's way more fun when you bring in outside help.
[20:55] What's Christine's book about, and how did she come up with the title?
[23:45] Christine is so glad she's written a book, she's been able to help people and that experience has been really rewarding.
[27:15] Christine didn't want to put extra pressure on herself to write everyday on her book, even if she wasn't feeling it. She wanted her book to be fun and enjoyable, so she wrote when she was inspired to write.
[27:55] Christine shares her top tip for writing your next book! Set yourself up to be inspired.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: vicky@vickyfraser.com
An Audience of One: Reclaiming Creativity for Its Own Sake, by Srinivas Rao and Robin Dellabough
Keep It Simple, Smartypants!, by Christine Meyer
Key Takeaways:
[3:15] A little bit about Christine and what she does.
[5:35] It's so important to embrace and use your emotions as a tool.
[7:20] So many people 'don't' do something or don't feel something. We are told we should only embrace the positive emotions, but that's denying a large portion of life.
[9:55] Why did Christine decide to write her book?
[14:15] What was Christine's book writing process?
[16:10] Once Christine got all the elements needed together, writing the book became easy!
[16:25] What were some of the challenges Christine faced when writing her book?
[19:00] Don't write your book on your own! It's way more fun when you bring in outside help.
[20:55] What's Christine's book about, and how did she come up with the title?
[23:45] Christine is so glad she's written a book, she's been able to help people and that experience has been really rewarding.
[27:15] Christine didn't want to put extra pressure on herself to write everyday on her book, even if she wasn't feeling it. She wanted her book to be fun and enjoyable, so she wrote when she was inspired to write.[27:55] Christine shares her top tip for writing your next book! Set yourself up to be inspired.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: vicky@vickyfraser.com
An Audience of One: Reclaiming Creativity for Its Own Sake, by Srinivas Rao and Robin Dellabough
Keep It Simple, Smartypants!, by Christine Meyer
]]>
Key Takeaways:
[0:45] Vicky made a cake! It was so good!
[4:55] Lots of fun updates about what's happening at the Dingle!
[7:00] What makes a good story?
[8:15] How the story is written doesn't matter as much as the structure does!
[11:40] Story is also not the same as the plot.
[13:50] Vicky shares what a good story structure looks like.
[15:15] Let's deconstruct the book 'The Martian' and how the story is structured.
[21:00] Vicky is always working on her storytelling skills!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: vicky@vickyfraser.com
This Is the Story of a Happy Marriage, by Ann Patchett
Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb
Key Takeaways:
[0:45] Vicky made a cake! It was so good!
[4:55] Lots of fun updates about what's happening at the Dingle!
[7:00] What makes a good story?
[8:15] How the story is written doesn't matter as much as the structure does!
[11:40] Story is also not the same as the plot.
[13:50] Vicky shares what a good story structure looks like.
[15:15] Let's deconstruct the book 'The Martian' and how the story is structured.
[21:00] Vicky is always working on her storytelling skills!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: vicky@vickyfraser.com
This Is the Story of a Happy Marriage, by Ann Patchett
Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb
]]>
Key Takeaways:
[1:55] A little bit about Harriet!
[5:40] Vicky couldn't do what she does without Harriet. She is the backbone of everything!
[7:20] What was it like getting started as a VA?
[10:30] Vicky and Harriet knew each other as friends first before working together!
[12:45] It can be really lonely running a business and it's just nice to get a second brain.
[14:45] Do you need a Facebook ad done? Get in touch with Harriet!
[16:35] Harriet decided to open a burlesque school...and then the world ended.
[22:20] Women want to dance as a form of expression!
[27:00] Harriet loves watching a variety of different women be able to do the same dance move! It's challenging but so rewarding!
[31:00] Let's talk about unattainable bodies.
[35:20] Should you have two Instagrams?
[38:20] You wanna get fit, dance, and be sexy? Harriet's got some moves to show you.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: vicky@vickyfraser.com
Glitter Girls - Barcelona Burlesque Academy
Email Harriet: Harriet.l.Randall@gmail.com
Key Takeaways:
[1:55] A little bit about Harriet!
[5:40] Vicky couldn't do what she does without Harriet. She is the backbone of everything!
[7:20] What was it like getting started as a VA?
[10:30] Vicky and Harriet knew each other as friends first before working together!
[12:45] It can be really lonely running a business and it's just nice to get a second brain.
[14:45] Do you need a Facebook ad done? Get in touch with Harriet!
[16:35] Harriet decided to open a burlesque school...and then the world ended.
[22:20] Women want to dance as a form of expression!
[27:00] Harriet loves watching a variety of different women be able to do the same dance move! It's challenging but so rewarding!
[31:00] Let's talk about unattainable bodies.
[35:20] Should you have two Instagrams?
[38:20] You wanna get fit, dance, and be sexy? Harriet's got some moves to show you.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: vicky@vickyfraser.com
Glitter Girls - Barcelona Burlesque Academy
Email Harriet: Harriet.l.Randall@gmail.com
]]>
Key Takeaways:
[1:35] A little bit about Kathy and what she does!
[3:55] Why did Kathy decide to write a book?
[6:35] You don't need a rags to riches story to get people interested.
[7:35] Sick of it all, Kathy left her career and took on a dead-end job.
[12:10] What was Kathy's writing process like?
[15:15] What challenges did Kathy run into as a first time book-writer?
[18:25] What's Kathy's book all about?
[21:55] Kathy published her book in December last year!
[24:45] What advice does Kathy have for someone writing a book?
[28:25] Want to know more? Connect with Kathy! Links in the show notes!
[29:40] Remember: No matter what, your story matters!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: vicky@vickyfraser.com
Rubbingshoulderswiththebest.co.uk
Moxiebooks.co.uk/29-day-writing-challenge
Key Takeaways:
[1:35] A little bit about Kathy and what she does!
[3:55] Why did Kathy decide to write a book?
[6:35] You don't need a rags to riches story to get people interested.
[7:35] Sick of it all, Kathy left her career and took on a dead-end job.
[12:10] What was Kathy's writing process like?
[15:15] What challenges did Kathy run into as a first time book-writer?
[18:25] What's Kathy's book all about?
[21:55] Kathy published her book in December last year!
[24:45] What advice does Kathy have for someone writing a book?
[28:25] Want to know more? Connect with Kathy! Links in the show notes!
[29:40] Remember: No matter what, your story matters!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: vicky@vickyfraser.com
Rubbingshoulderswiththebest.co.uk
Moxiebooks.co.uk/29-day-writing-challenge
]]>
Key Takeaways:
[2:10] What is a brain coach?
[4:50] Our brains are filled with lies.
[5:30] Why do our brains create so much resistance when we are starting something new?
[7:40] How did Jocelyn first get into brain science?
[10:25] Diversity of thought is critical to growth, understanding, and compassion.
[12:20] It's all about getting better at embracing uncertainty.
[14:30] How do you get out of your own way? It starts with asking questions, and you have to keep digging.
[17:25] What we tell ourselves shapes how we show up in the world.
[20:25] You are capable of immense change. We're very adaptable creatures!
[25:00] Get yourself out there. Put yourself in uncomfortable situations. You will get better!
[25:55] Want to get better at writing? Sign up for a stand up comedy class.
[29:45] How do you find and tap into joy?
[35:20] What is Jocelyn currently writing about at the moment?
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: vicky@vickyfraser.com
Connect with Jocelyn:
www.jocelynbrady.com
Youtube.com/channel/UCGQAm7AlSKTAyZI83f5XxaQ
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
Key Takeaways:
[2:10] What is a brain coach?
[4:50] Our brains are filled with lies.
[5:30] Why do our brains create so much resistance when we are starting something new?
[7:40] How did Jocelyn first get into brain science?
[10:25] Diversity of thought is critical to growth, understanding, and compassion.
[12:20] It's all about getting better at embracing uncertainty.
[14:30] How do you get out of your own way? It starts with asking questions, and you have to keep digging.
[17:25] What we tell ourselves shapes how we show up in the world.
[20:25] You are capable of immense change. We're very adaptable creatures!
[25:00] Get yourself out there. Put yourself in uncomfortable situations. You will get better!
[25:55] Want to get better at writing? Sign up for a stand up comedy class.
[29:45] How do you find and tap into joy?
[35:20] What is Jocelyn currently writing about at the moment?
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: vicky@vickyfraser.com
Connect with Jocelyn:
www.jocelynbrady.com
Youtube.com/channel/UCGQAm7AlSKTAyZI83f5XxaQ
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
]]>
Key Takeaways:
[6:40] Vicky and Joe have a very nice patio at Project Dingle!
[9:45] We don't need to go looking for big dramatic Hollywood films to find a good story.
[11:40] What makes a good story?
[13:10] The media tends to focus on the big rags to riches stories, but you can have a 'little' story to share and it'll still make a big impact.
[13:45] Do you think your story isn't interesting enough?
[15:00] You don't have to suffer dramatically to create amazing stories.
[17:10] Vicky shares examples of what makes a good story.
[20:35] It's difficult to change people. Instead, find out who they want to be.
[22:45] How does Vicky find her stories?
[26:20] Don't be afraid to write what you feel.
[28:25] Vicky has an audiobook! Go get it!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: vicky@vickyfraser.com
Project Hail Mary, by Andy Weir
That's What She Said, by Vicky Fraser
Going Postal, by Terry Pratchett
Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb
Key Takeaways:
[6:40] Vicky and Joe have a very nice patio at Project Dingle!
[9:45] We don't need to go looking for big dramatic Hollywood films to find a good story.
[11:40] What makes a good story?
[13:10] The media tends to focus on the big rags to riches stories, but you can have a 'little' story to share and it'll still make a big impact.
[13:45] Do you think your story isn't interesting enough?
[15:00] You don't have to suffer dramatically to create amazing stories.
[17:10] Vicky shares examples of what makes a good story.
[20:35] It's difficult to change people. Instead, find out who they want to be.
[22:45] How does Vicky find her stories?
[26:20] Don't be afraid to write what you feel.
[28:25] Vicky has an audiobook! Go get it!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email Vicky: vicky@vickyfraser.com
Project Hail Mary, by Andy Weir
That's What She Said, by Vicky Fraser
Going Postal, by Terry Pratchett
Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb
]]>
Key Takeaways:
[3:25] Who is Kristin and what does she do?
[6:30] Why does Kristin love podcasting?
[10:50] How can writers use their podcasts to increase their visibility?
[11:50] Your podcast could actually be an extension of your book.
[16:15] Kristin shares an author/podcast example.
[18:35] After completing a podcast interview, how can you make the most out of that interaction, and promote it to your following?
[21:55] Why is visibility so important for women and POC?
[23:40] Own your own story and don't let someone else shape that narrative on your behalf.
[26:00] People are bored of having the same archetype talking to us. We need diversity.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Girl with the Louding Voice: A Novel Book by Abi Daré
The Shadow of the Wind Novel by Carlos Ruiz Zafón
Kristin Quiroz Bayona, Explorer In You
Key Takeaways:
[3:25] Who is Kristin and what does she do?
[6:30] Why does Kristin love podcasting?
[10:50] How can writers use their podcasts to increase their visibility?
[11:50] Your podcast could actually be an extension of your book.
[16:15] Kristin shares an author/podcast example.
[18:35] After completing a podcast interview, how can you make the most out of that interaction, and promote it to your following?
[21:55] Why is visibility so important for women and POC?
[23:40] Own your own story and don't let someone else shape that narrative on your behalf.
[26:00] People are bored of having the same archetype talking to us. We need diversity.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Girl with the Louding Voice: A Novel Book by Abi Daré
The Shadow of the Wind Novel by Carlos Ruiz Zafón
Kristin Quiroz Bayona, Explorer In You
]]>
Key Takeaways:
[5:45] Vicky has been busy playing with baby goats.
[7:00] Let's talk about Victor Hugo and his fleas.
[9:25] He was supposed to deliver the book, The Hunchback of Notre-Dame, but was too busy partying it up like it was 1830.
[9:40] Vicky shares her experiences of procrastination and how she forced herself to finally 'write the book'.
[12:35] The brain always wants to do something dramatic and fun, but ultimately, we just need to get the work done.
[15:00] If you don't have a habit, then every time you do that -thing- you're just making a decision to do it….which can backfire on you.
[15:50] Many successful people choose to wear the same thing every day. They need their brain to focus on other decisions.
[16:30] You want to 10x your business tomorrow? It's not shiny, it's not glamorous, it's just sitting down and doing the work.
[18:25] If you want to see real change, it takes small habitual changes everyday.
[20:00] Create a time and space for you to write everyday. Even if it's for an hour!
[21:55] Want to write your book? Reach out to Vicky!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Wilderness Tips, by Margaret Atwood
The Book of Lost Things, by John Connolly
Key Takeaways:
[5:45] Vicky has been busy playing with baby goats.
[7:00] Let's talk about Victor Hugo and his fleas.
[9:25] He was supposed to deliver the book, The Hunchback of Notre-Dame, but was too busy partying it up like it was 1830.
[9:40] Vicky shares her experiences of procrastination and how she forced herself to finally 'write the book'.
[12:35] The brain always wants to do something dramatic and fun, but ultimately, we just need to get the work done.
[15:00] If you don't have a habit, then every time you do that -thing- you're just making a decision to do it….which can backfire on you.
[15:50] Many successful people choose to wear the same thing every day. They need their brain to focus on other decisions.
[16:30] You want to 10x your business tomorrow? It's not shiny, it's not glamorous, it's just sitting down and doing the work.
[18:25] If you want to see real change, it takes small habitual changes everyday.
[20:00] Create a time and space for you to write everyday. Even if it's for an hour!
[21:55] Want to write your book? Reach out to Vicky!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Wilderness Tips, by Margaret Atwood
The Book of Lost Things, by John Connolly
]]>
Key Takeaways:
[5:30] Casa Dingle update!
[6:40] Vicky just got her first COVID vaccine. Yay!
[8:10] What kind of writer are you?
[11:00] After listening to the internet about what you 'should be' doing, Vicky realized it never really worked for her.
[13:00] Are you the type of writer that needs to plan everything first before you can get started?
[15:30] Not a planner? Don't worry. You can still make it work.
[16:15] Are you a bit of a rambler when it comes to your writing?
[18:45] It can be easy to lose focus on what your book is about.
[21:10] What is Vicky's writing and editing process?
[25:15] Do you have more of a collaborative personality?
[29:10] Do you like to work on more than one book at a time?
[31:00] What kind of writer personality do you have? Do you fall into more than one category?
[32:25] Vicky successfully hosted another write night event! It was a lot of fun. Come join her for the next one.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
A Gentleman in Moscow, by Amor Towles
Rules of Civility, by Amor Towles
Conjure Women, by Afia Atakora
Wordslut: A Feminist Guide to Taking Back the English Language, by Amanda Montell
Key Takeaways:
[5:30] Casa Dingle update!
[6:40] Vicky just got her first COVID vaccine. Yay!
[8:10] What kind of writer are you?
[11:00] After listening to the internet about what you 'should be' doing, Vicky realized it never really worked for her.
[13:00] Are you the type of writer that needs to plan everything first before you can get started?
[15:30] Not a planner? Don't worry. You can still make it work.
[16:15] Are you a bit of a rambler when it comes to your writing?
[18:45] It can be easy to lose focus on what your book is about.
[21:10] What is Vicky's writing and editing process?
[25:15] Do you have more of a collaborative personality?
[29:10] Do you like to work on more than one book at a time?
[31:00] What kind of writer personality do you have? Do you fall into more than one category?
[32:25] Vicky successfully hosted another write night event! It was a lot of fun. Come join her for the next one.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
A Gentleman in Moscow, by Amor Towles
Rules of Civility, by Amor Towles
Conjure Women, by Afia Atakora
Wordslut: A Feminist Guide to Taking Back the English Language, by Amanda Montell
]]>
Key Takeaways:
[4:10] What's happening in the Dingle?
[7:45] What are some of the myths about outlines?
[9:35] Outlines do help you with the blank page syndrome.
[11:00] Outlines can change! It doesn't have to be so 'written in stone'.
[11:25] Do outlines strife creativity?
[14:50] Do you have to have an outline?
[17:25] You don't always need to know what you are writing about when you start.
[20:05] Publishers and publishing houses do want to see an outline.
[23:15] Approach your book from a 'reader's journey'.
[27:35] Vicky is hosting another Write Night! Link below!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
A Gentleman in Moscow, by Amor Towles
Night Watch, by Terry Pratchett
The Last House on Needless Street, by Catriona Ward
Wordslut: A Feminist Guide to Taking Back the English Language, by Amanda Montell
Key Takeaways:
[4:10] What's happening in the Dingle?
[7:45] What are some of the myths about outlines?
[9:35] Outlines do help you with the blank page syndrome.
[11:00] Outlines can change! It doesn't have to be so 'written in stone'.
[11:25] Do outlines strife creativity?
[14:50] Do you have to have an outline?
[17:25] You don't always need to know what you are writing about when you start.
[20:05] Publishers and publishing houses do want to see an outline.
[23:15] Approach your book from a 'reader's journey'.
[27:35] Vicky is hosting another Write Night! Link below!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
A Gentleman in Moscow, by Amor Towles
Night Watch, by Terry Pratchett
The Last House on Needless Street, by Catriona Ward
Wordslut: A Feminist Guide to Taking Back the English Language, by Amanda Montell
]]>
Key Takeaways:
[3:15] Women and their prices, what's the problem?
[5:35] When it comes to empowerment, how much of it is your actual choice vs. what you're perceived/expected to do?
[6:45] How free are your choices?
[7:55] What does it mean to have a good money mindset?
[10:45] Building wealth is seen as shady business, especially for women.
[12:00] Money brings protection, money brings security.
[18:10] What is the difference between western vs. non-western feminism? In Africa, it's seen completely differently.
[23:15] We have to separate our own worth vs. money.
[28:30] How do we have a healthy relationship with money?
[33:00] How did Yinka get into this line of work?
[36:40] Trading time for money? It's just a stage.
[39:10] What happens if someone can't afford to pay you?
[42:40] It all boils down to value and your own self worth.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Key Takeaways:
[3:15] Women and their prices, what's the problem?
[5:35] When it comes to empowerment, how much of it is your actual choice vs. what you're perceived/expected to do?
[6:45] How free are your choices?
[7:55] What does it mean to have a good money mindset?
[10:45] Building wealth is seen as shady business, especially for women.
[12:00] Money brings protection, money brings security.
[18:10] What is the difference between western vs. non-western feminism? In Africa, it's seen completely differently.
[23:15] We have to separate our own worth vs. money.
[28:30] How do we have a healthy relationship with money?
[33:00] How did Yinka get into this line of work?
[36:40] Trading time for money? It's just a stage.
[39:10] What happens if someone can't afford to pay you?
[42:40] It all boils down to value and your own self worth.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[1:25] This podcast might make you uncomfortable, but it's an important topic about how Black people are treated in Britain and in society!
[3:00] Why is it so important that people tell their stories?
[4:30] James shares his experiences as a man 'writing while Black'.
[5:45] Black people are still fighting for their humanity.
[9:40] How do we express our true selves at work and not suppress it?
[11:40] What does James do and how does he help people tell their stories?
[14:00] People just don't know how to tell their stories.
[17:35] James shares some of the common misconceptions people have about him 'because he's Black'.
[22:20] When James had to put on a mask for Covid, he had a lot of internal conflict. Should he take it off to show he's not a threat? Leave it on? Dilemma.
[25:35] There are countless stories of white people telling stories that Black people were animals and savages.
[29:00] James is in the process of writing a series of books! Stay tuned for more!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Bad Friday, by Norman Samuda Smith
Key Takeaways:
[1:25] This podcast might make you uncomfortable, but it's an important topic about how Black people are treated in Britain and in society!
[3:00] Why is it so important that people tell their stories?
[4:30] James shares his experiences as a man 'writing while Black'.
[5:45] Black people are still fighting for their humanity.
[9:40] How do we express our true selves at work and not suppress it?
[11:40] What does James do and how does he help people tell their stories?
[14:00] People just don't know how to tell their stories.
[17:35] James shares some of the common misconceptions people have about him 'because he's Black'.
[22:20] When James had to put on a mask for Covid, he had a lot of internal conflict. Should he take it off to show he's not a threat? Leave it on? Dilemma.
[25:35] There are countless stories of white people telling stories that Black people were animals and savages.
[29:00] James is in the process of writing a series of books! Stay tuned for more!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Bad Friday, by Norman Samuda Smith
]]>
Key Takeaways:
[2:25] Who is Rachael and what does she do?
[5:25] After 12 years of working weekends, even working when her child was born, Rachael found herself burned out and unable to do 'this' anymore.
[7:15] Rachael decided to write her Me Too letter to her family, detailing the abuse she had experienced by them. She lost friends.
[10:25] Rachael is a business comedian, so it made sense that her book would also be a joke.
[12:40] "You need to calm down. You're being too loud."
[15:15] Having bad things happen to you is a gift.
[18:35] Even the super elite 'rich people' aren't happy. They're prisoners.
[20:15] Every creative Rachael knows is going through a huge renaissance right now.
[23:00] Rachael is upset that people with less privilege than her are struggling. She is standing up and fighting against this.
[25:00] You can't change the world overnight, but you can take tiny steps towards making the world a better place.
[27:25] Once you know about the injustices in the world, it's very hard to 'go back to sleep'.
[30:25] The 9-5 doesn't need to exist anymore.
[33:00] Don't forget to pre-order Rachael's book!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Rachael Kay Albers on Instagram
Key Takeaways:
[2:25] Who is Rachael and what does she do?
[5:25] After 12 years of working weekends, even working when her child was born, Rachael found herself burned out and unable to do 'this' anymore.
[7:15] Rachael decided to write her Me Too letter to her family, detailing the abuse she had experienced by them. She lost friends.
[10:25] Rachael is a business comedian, so it made sense that her book would also be a joke.
[12:40] "You need to calm down. You're being too loud."
[15:15] Having bad things happen to you is a gift.
[18:35] Even the super elite 'rich people' aren't happy. They're prisoners.
[20:15] Every creative Rachael knows is going through a huge renaissance right now.
[23:00] Rachael is upset that people with less privilege than her are struggling. She is standing up and fighting against this.
[25:00] You can't change the world overnight, but you can take tiny steps towards making the world a better place.
[27:25] Once you know about the injustices in the world, it's very hard to 'go back to sleep'.
[30:25] The 9-5 doesn't need to exist anymore.
[33:00] Don't forget to pre-order Rachael's book!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Rachael Kay Albers on Instagram
]]>
Key Takeaways:
[1:50] Just be yourself! What does that even mean?
[5:25] Vicky cut Joe's hair. He looks like a fancy Sideshow Bob.
[5:55] Why is originality wildly misunderstood?
[7:35] How do you be yourself, like really?
[8:35] Do any of us truly know who we are?
[9:55] Do you compare yourself to others? Well, stop it!
[13:25] What is originality? Vicky shares her definition.
[16:00] Plagiarism is not cool.
[17:35] There are so many people who want to write a book, but they don't read! What!
[18:55] How do you define and write in your own voice?
[20:55] Take a step back and ask yourself 'why' you might agree or disagree with someone's body of work.
[22:55] Like this podcast? Let Vicky know and email her!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Bastard of Istanbul Novel by Elif Shafak
The Magician's Assistant Book by Ann Patchett
Prisoners of Geography, by Tim Marshall
Key Takeaways:
[1:50] Just be yourself! What does that even mean?
[5:25] Vicky cut Joe's hair. He looks like a fancy Sideshow Bob.
[5:55] Why is originality wildly misunderstood?
[7:35] How do you be yourself, like really?
[8:35] Do any of us truly know who we are?
[9:55] Do you compare yourself to others? Well, stop it!
[13:25] What is originality? Vicky shares her definition.
[16:00] Plagiarism is not cool.
[17:35] There are so many people who want to write a book, but they don't read! What!
[18:55] How do you define and write in your own voice?
[20:55] Take a step back and ask yourself 'why' you might agree or disagree with someone's body of work.
[22:55] Like this podcast? Let Vicky know and email her!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Bastard of Istanbul Novel by Elif Shafak
The Magician's Assistant Book by Ann Patchett
Prisoners of Geography, by Tim Marshall
]]>
Key Takeaways:
[5:45] What's going on at Casa Dingle?
[8:00] Looking for a hack to write your book?
[9:35] Why does Vicky like the app Scrivener?
[11:00] Vicky shares some of her favorite writing tools.
[16:10] What are some of Vicky's favorite productivity tools?
[21:00] What tools does Vicky like to publish?
[23:15] Nothing replaces hard work, but you can get organized with it!
[23:25] What are your favorite tools? Let Vicky know!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Overstory by Richard Powers
Thief of Time, by Terry Pratchett
Prisoners of Geography, by Tim Marshall
Key Takeaways:
[5:45] What's going on at Casa Dingle?
[8:00] Looking for a hack to write your book?
[9:35] Why does Vicky like the app Scrivener?
[11:00] Vicky shares some of her favorite writing tools.
[16:10] What are some of Vicky's favorite productivity tools?
[21:00] What tools does Vicky like to publish?
[23:15] Nothing replaces hard work, but you can get organized with it!
[23:25] What are your favorite tools? Let Vicky know!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Overstory by Richard Powers
Thief of Time, by Terry Pratchett
Prisoners of Geography, by Tim Marshall
]]>
Key Takeaways:
[4:30] Update on the dingle!
[7:00] Why do writers don't write? The biggest excuse is they don't have time!
[9:00] Everyone is busy but there is a deeper excuse underneath that.
[9:55] Feeling overwhelmed? Don't know where to start?
[11:35] Action causes motivation which causes inspiration and that causes more action and the cycle repeats in a good way!
[13:40] Just start by writing 200 crappy words a day! Anyone can do that!
[14:25] Vicky can't wait to run a writing retreat...in person!
[15:35] The world needs to be open and honest. The world needs to talk more about politics, religion, and money without having the family throw food at each other!
[17:15] The 'angry black woman' stereotype is horrible and disgusting.
[19:25] Why are Russians so blunt?
[23:25] Have you used any of those excuses before? Well, maybe it's time to start writing your book. Vicky gives you permission!
[25:40] More people spend time planning their holidays than they do their life! their life!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Thief of Time by Terry Pratchett
Prisoners of Geography by Tim Marshall
Key Takeaways:
[4:30] Update on the dingle!
[7:00] Why do writers don't write? The biggest excuse is they don't have time!
[9:00] Everyone is busy but there is a deeper excuse underneath that.
[9:55] Feeling overwhelmed? Don't know where to start?
[11:35] Action causes motivation which causes inspiration and that causes more action and the cycle repeats in a good way!
[13:40] Just start by writing 200 crappy words a day! Anyone can do that!
[14:25] Vicky can't wait to run a writing retreat...in person!
[15:35] The world needs to be open and honest. The world needs to talk more about politics, religion, and money without having the family throw food at each other!
[17:15] The 'angry black woman' stereotype is horrible and disgusting.
[19:25] Why are Russians so blunt?
[23:25] Have you used any of those excuses before? Well, maybe it's time to start writing your book. Vicky gives you permission!
[25:40] More people spend time planning their holidays than they do their life! their life!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Thief of Time by Terry Pratchett
Prisoners of Geography by Tim Marshall
]]>
Key Takeaways:
[3:40] Who is Jill and what does she do?
[7:00] Just because you're getting older, doesn't mean you have to have an old body or old mind.
[7:40] Why does Jill like to work with perimenopausal or menopausal women?
[10:00] Vicky was around 40 when she could finally comfortably say the word, 'period' out loud.
[11:10] Women should work in line with their cycles, and not feel guilty on the days where their bodies just feel 'meh'.
[13:25] Birth control pills were never actually tested on women.
[17:00] Jill shares why she felt it was time to write a book.
[18:45] How do you find your pelvic floor?
[24:10] There is a very strong connection between feet and the pelvic floor. Jill explains why.
[26:50] What are some easy ways you can get started on your health today?
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Key Takeaways:
[3:40] Who is Jill and what does she do?
[7:00] Just because you're getting older, doesn't mean you have to have an old body or old mind.
[7:40] Why does Jill like to work with perimenopausal or menopausal women?
[10:00] Vicky was around 40 when she could finally comfortably say the word, 'period' out loud.
[11:10] Women should work in line with their cycles, and not feel guilty on the days where their bodies just feel 'meh'.
[13:25] Birth control pills were never actually tested on women.
[17:00] Jill shares why she felt it was time to write a book.
[18:45] How do you find your pelvic floor?
[24:10] There is a very strong connection between feet and the pelvic floor. Jill explains why.
[26:50] What are some easy ways you can get started on your health today?
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[5:45] Vicky and Joe have no hot water!
[8:45] Vicky hears a lot of excuses as to why people haven't written their book yet!
[12:20] There are very few idees out there that are truly 'unique'. What makes it unique is you!
[16:45] You don't have to be the best in order to write about your expertise.
[17:00] You also don't have to go about this journey alone!
[21:10] The bar to doing good work is so low because very few people actually do what they say they're going to do.
[23:05] When you bring value that makes you unique.
[24:15] Vicky shares some examples of how you can stand out.
[29:10] What should Vicky call her new coaching program? Send her a message!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Subtle Art of Not Giving a F*ck, by Mark Manson
Key Takeaways:
[5:45] Vicky and Joe have no hot water!
[8:45] Vicky hears a lot of excuses as to why people haven't written their book yet!
[12:20] There are very few idees out there that are truly 'unique'. What makes it unique is you!
[16:45] You don't have to be the best in order to write about your expertise.
[17:00] You also don't have to go about this journey alone!
[21:10] The bar to doing good work is so low because very few people actually do what they say they're going to do.
[23:05] When you bring value that makes you unique.
[24:15] Vicky shares some examples of how you can stand out.
[29:10] What should Vicky call her new coaching program? Send her a message!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Subtle Art of Not Giving a F*ck, by Mark Manson
]]>
Key Takeaways:
[1:45] A little bit about Nick and what he does.
[3:45] We have to overcome a lot of misconceptions about money.
[4:40] Why did Nick write his book?
[5:15] We are all facing information overload.
[6:55] What does your rich life look like?
[8:55] What did Nick used to do before he became a financial navigator?
[13:10] Why did Nick want to write a book?
[14:45] Nick shares his book writing experience and some of the challenges he faced.
[16:45] What has Nick learned about himself during this time?
[18:25] The hardest part in the writing process was trying to find a structure.
[20:10] Nick needed a second voice in his ear to encourage him and keep him going.
[22:15] How long did it take Nick to write his book?
[24:20] Nick shares his writing process.
[28:10] Nick talks about his cat, Clyde.
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
Get Vicky's latest audio book: That's What She Said
Key Takeaways:
[1:45] A little bit about Nick and what he does.
[3:45] We have to overcome a lot of misconceptions about money.
[4:40] Why did Nick write his book?
[5:15] We are all facing information overload.
[6:55] What does your rich life look like?
[8:55] What did Nick used to do before he became a financial navigator?
[13:10] Why did Nick want to write a book?
[14:45] Nick shares his book writing experience and some of the challenges he faced.
[16:45] What has Nick learned about himself during this time?
[18:25] The hardest part in the writing process was trying to find a structure.
[20:10] Nick needed a second voice in his ear to encourage him and keep him going.
[22:15] How long did it take Nick to write his book?
[24:20] Nick shares his writing process.
[28:10] Nick talks about his cat, Clyde.
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
Get Vicky's latest audio book: That's What She Said
]]>
Key Takeaways:
[2:25] Joe talks about punctuation and his thoughts on the book, Girl, Woman, Other.
[9:00] Vicky's write night went really well! Stay tuned for the next one.
[10:35] How does book coaching work?
[12:10] A book coach commitment can be around 6-9 months.
[13:35] Book writing gives you confidence!
[16:55] Vicky breaks down what to expect if you were to work with her.
[20:05] Who does Vicky like to work with?
[21:30] Your book coach should be as excited about your idea as you are!
[22:15] It's incredibly stressful to put a hard deadline on people.
[25:40] A book is hard work, but it should also be fun.
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
Get Vicky's latest audio book: That's What She Said
The Wise Man's Fear, by Patrick Rothfuss
Girl, Woman, Other by Bernardine Evaristo
Out on the Wire, by Jessica Abel
A Darker Shade of Magic by V. E. Schwab
Key Takeaways:
[2:25] Joe talks about punctuation and his thoughts on the book, Girl, Woman, Other.
[9:00] Vicky's write night went really well! Stay tuned for the next one.
[10:35] How does book coaching work?
[12:10] A book coach commitment can be around 6-9 months.
[13:35] Book writing gives you confidence!
[16:55] Vicky breaks down what to expect if you were to work with her.
[20:05] Who does Vicky like to work with?
[21:30] Your book coach should be as excited about your idea as you are!
[22:15] It's incredibly stressful to put a hard deadline on people.
[25:40] A book is hard work, but it should also be fun.
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
Get Vicky's latest audio book: That's What She Said
The Wise Man's Fear, by Patrick Rothfuss
Girl, Woman, Other by Bernardine Evaristo
Out on the Wire, by Jessica Abel
A Darker Shade of Magic by V. E. Schwab
]]>
Key Takeaways:
[1:50] Vicky is a book coach, but she can't coach everyone in the world and wants you to find someone who can help you.
[3:45] Vicky loves Girl, Woman, Other!
[6:15] Why does someone need a book coach?
[7:15] Good book coaches are not cheap!
[8:25] It's a scary process writing your book alone!
[9:40] Find a book coach in your genre.
[10:40] Look for a book coach that's flexible and can coach you through the process.
[13:25] Does it seem too good to be true?
[15:05] A book coach needs to be honest and should be able to set the right expectations.
[18:00] Vicky offers suggestions on how to best vet your book coach and see if they're the real deal.
[20:40] Vicky likes to ask her clients a series of questions like what have been some of their challenges thus far.
[21:30] Is your coach excited about your book idea?
[23:35] Get recommendations from your book coach.
[25:30] Stay tuned to next week to find out Vicky's coaching process!
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
Get Vicky's latest audio book: That's What She Said
The Wise Man's Fear, by Patrick Rothfuss
Girl, Woman, Other by Bernardine Evaristo
Out on the Wire, by Jessica Abel
Key Takeaways:
[1:50] Vicky is a book coach, but she can't coach everyone in the world and wants you to find someone who can help you.
[3:45] Vicky loves Girl, Woman, Other!
[6:15] Why does someone need a book coach?
[7:15] Good book coaches are not cheap!
[8:25] It's a scary process writing your book alone!
[9:40] Find a book coach in your genre.
[10:40] Look for a book coach that's flexible and can coach you through the process.
[13:25] Does it seem too good to be true?
[15:05] A book coach needs to be honest and should be able to set the right expectations.
[18:00] Vicky offers suggestions on how to best vet your book coach and see if they're the real deal.
[20:40] Vicky likes to ask her clients a series of questions like what have been some of their challenges thus far.
[21:30] Is your coach excited about your book idea?
[23:35] Get recommendations from your book coach.
[25:30] Stay tuned to next week to find out Vicky's coaching process!
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
Get Vicky's latest audio book: That's What She Said
The Wise Man's Fear, by Patrick Rothfuss
Girl, Woman, Other by Bernardine Evaristo
Out on the Wire, by Jessica Abel
]]>
Key Takeaways:
[0:50] Project Dingle update!
[5:05] Vicky got trolled by a Trump supporter!
[7:35] Let's talk about the power of timing.
[10:50] Just like ants and fleas, habits are tiny, they're powerful, and they're consistent.
[12:55] Vicky can't wait to host another writing retreat.
[14:15] Vicky and Joe try to (badly!) explain compounding interest.
[18:40] You don't notice the little differences you make everyday, but if you go back on your progress a year ago, you'll be surprised by how much you've done.
[21:45] Part of being a writer is that you write really bad stuff.
[22:45] What are Vicky's goals and how does she work on them?
[25:15] Keep planting seeds every day.
[25:55] Vicky is hosting a write night! Join her this Tuesday the 26th!
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
Get Vicky's latest audio book: That's What She Said
The Name of the Wind, by Patrick Rothfuss
The Wise Man's Fear, by Patrick Rothfuss
Out on the Wire, by Jessica Abel
Key Takeaways:
[0:50] Project Dingle update!
[5:05] Vicky got trolled by a Trump supporter!
[7:35] Let's talk about the power of timing.
[10:50] Just like ants and fleas, habits are tiny, they're powerful, and they're consistent.
[12:55] Vicky can't wait to host another writing retreat.
[14:15] Vicky and Joe try to (badly!) explain compounding interest.
[18:40] You don't notice the little differences you make everyday, but if you go back on your progress a year ago, you'll be surprised by how much you've done.
[21:45] Part of being a writer is that you write really bad stuff.
[22:45] What are Vicky's goals and how does she work on them?
[25:15] Keep planting seeds every day.
[25:55] Vicky is hosting a write night! Join her this Tuesday the 26th!
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
Get Vicky's latest audio book: That's What She Said
The Name of the Wind, by Patrick Rothfuss
The Wise Man's Fear, by Patrick Rothfuss
Out on the Wire, by Jessica Abel
]]>
Key Takeaways:
[5:10] Vicky and Joe give you a project Dingle update!
[6:50] Happy 2021! Welcome to the third lockdown! And the collapse of America....?
[10:55] Vicky is frustrated by how Black Lives Matter protestors were treated (shoot at) vs. what happened on Capitol Hill.
[12:15] Inertia is a powerful thing. You can capitalize on this power.
[15:55] It's really overwhelming if you have to take on a big goal. This is why you have to break it down into smaller pieces.
[18:20] Remember. We are the sum of the people we spend the most time with.
[20:00] Vicky has a writing event going on! Save the date Tuesday the 26th!
[23:25] Vicky does an author shoutout!
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
Get Vicky's latest audio book: That's What She Said
The Name of the Wind, by Patrick Rothfuss
The Wise Man's Fear, by Patrick Rothfuss
Out on the Wire, by Jessica Abel
Key Takeaways:
[5:10] Vicky and Joe give you a project Dingle update!
[6:50] Happy 2021! Welcome to the third lockdown! And the collapse of America....?
[10:55] Vicky is frustrated by how Black Lives Matter protestors were treated (shoot at) vs. what happened on Capitol Hill.
[12:15] Inertia is a powerful thing. You can capitalize on this power.
[15:55] It's really overwhelming if you have to take on a big goal. This is why you have to break it down into smaller pieces.
[18:20] Remember. We are the sum of the people we spend the most time with.
[20:00] Vicky has a writing event going on! Save the date Tuesday the 26th!
[23:25] Vicky does an author shoutout!
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
Get Vicky's latest audio book: That's What She Said
The Name of the Wind, by Patrick Rothfuss
The Wise Man's Fear, by Patrick Rothfuss
Out on the Wire, by Jessica Abel
]]>
Key Takeaways:
[1:30] Vicky is changing her last name, but don't worry, Joe is still in the picture!
[5:25] It's so lovely taking a break and chilling out during the end of the year.
[7:00] Didn't get a day off during December? Maybe consider taking one off during January. Vicky feels great after the break!
[7:30] It doesn't matter where you start (when it comes to writing your book)!
[10:00] You don't have to write your book in order. If you're struck, then skip a chapter (for now).
[12:00] Every book Vicky has written has ended up somewhere different than when she has started.
[14:15] Should you start on the 'hardest thing' on your book? Vicky thinks no. Why make it harder on yourself?
[17:10] There are no rules. You can start writing your book at any point in its journey. Just start.
[19:55] Want to write a book, but everything has already been said?
[20:35] Want to know how to start writing a nonfiction story? Tune in next week!
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
Get Vicky's latest audio book: That's What She Said
The Name of the Wind, by Patrick Rothfuss
The Wise Man's Fear, by Patrick Rothfuss
Out on the Wire, by Jessica Abel
Key Takeaways:
[1:30] Vicky is changing her last name, but don't worry, Joe is still in the picture!
[5:25] It's so lovely taking a break and chilling out during the end of the year.
[7:00] Didn't get a day off during December? Maybe consider taking one off during January. Vicky feels great after the break!
[7:30] It doesn't matter where you start (when it comes to writing your book)!
[10:00] You don't have to write your book in order. If you're struck, then skip a chapter (for now).
[12:00] Every book Vicky has written has ended up somewhere different than when she has started.
[14:15] Should you start on the 'hardest thing' on your book? Vicky thinks no. Why make it harder on yourself?
[17:10] There are no rules. You can start writing your book at any point in its journey. Just start.
[19:55] Want to write a book, but everything has already been said?
[20:35] Want to know how to start writing a nonfiction story? Tune in next week!
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
Get Vicky's latest audio book: That's What She Said
The Name of the Wind, by Patrick Rothfuss
The Wise Man's Fear, by Patrick Rothfuss
Out on the Wire, by Jessica Abel
]]>
Key Takeaways:
[1:30] Yay! It's Christmas!
[2:10] What's been going on at the Dingle?
[6:10] Joe is re-reading the Wheel of Time. Why!
[9:55] Let's do some podcast recommendations!
[16:20] Joe loves the podcast Philosophize This, but you have to start at the beginning to understand all the concepts he's talking about.
[19:00] Vicky understands why people might find Professor Brian Cox annoying, but she loves him and likes how he can simplify complex science topics.
[24:45] One of Vicky's fav podcasts right now is Guilty Feminist, and it's very accessible to men! Hilarious show.
[31:20] The podcast 99% Invisible started off as an architecture podcast.
[34:15] We're running out of time! Vicky gives some honorable mentions of podcasts she loves.
[37:20] Merry Christmas everybody! Vicky and Joe will be back next year!
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan and Brandon Sanderson
The Name of the Wind, by Patrick Rothfuss
The Secret Lives of Black Women
Key Takeaways:
[1:30] Yay! It's Christmas!
[2:10] What's been going on at the Dingle?
[6:10] Joe is re-reading the Wheel of Time. Why!
[9:55] Let's do some podcast recommendations!
[16:20] Joe loves the podcast Philosophize This, but you have to start at the beginning to understand all the concepts he's talking about.
[19:00] Vicky understands why people might find Professor Brian Cox annoying, but she loves him and likes how he can simplify complex science topics.
[24:45] One of Vicky's fav podcasts right now is Guilty Feminist, and it's very accessible to men! Hilarious show.
[31:20] The podcast 99% Invisible started off as an architecture podcast.
[34:15] We're running out of time! Vicky gives some honorable mentions of podcasts she loves.
[37:20] Merry Christmas everybody! Vicky and Joe will be back next year!
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan and Brandon Sanderson
The Name of the Wind, by Patrick Rothfuss
The Secret Lives of Black Women
]]>
Key Takeaways:
[1:40] Vicky and Joe faced some chicken drama.
[5:30] Lovely Christmas lights have been put up in the village.
[6:35] Is time travel actually possible?
[9:10] What is the oldest piece of writing in the world? It was from over 3,000 years ago!
[13:10] A little bit of history behind the Bill of Rights, and why people write what they write.
[15:20] By reading people's old love letters and examining how they lived, you can get a better idea of not only what they did, but also how they felt.
[17:50] Did organized religion exist before we started farming? Some people believe it didn't.
[20:10] The core of our history showcases that we like to work together and look after each other.
[21:25] Even if you think no one is interested in your story, people are!
[23:25] Can Vicky convince Joe to get a puppy? Stay tuned.
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
The Name of the Wind, by Patrick Rothfuss
The Secret Lives of Colour, by Kassia St Clair
Out on the Wire: the Storytelling Secrets of the New Masters of Radio, by Jessica Abel
Key Takeaways:
[1:40] Vicky and Joe faced some chicken drama.
[5:30] Lovely Christmas lights have been put up in the village.
[6:35] Is time travel actually possible?
[9:10] What is the oldest piece of writing in the world? It was from over 3,000 years ago!
[13:10] A little bit of history behind the Bill of Rights, and why people write what they write.
[15:20] By reading people's old love letters and examining how they lived, you can get a better idea of not only what they did, but also how they felt.
[17:50] Did organized religion exist before we started farming? Some people believe it didn't.
[20:10] The core of our history showcases that we like to work together and look after each other.
[21:25] Even if you think no one is interested in your story, people are!
[23:25] Can Vicky convince Joe to get a puppy? Stay tuned.
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
The Name of the Wind, by Patrick Rothfuss
The Secret Lives of Colour, by Kassia St Clair
Out on the Wire: the Storytelling Secrets of the New Masters of Radio, by Jessica Abel
]]>
Key Takeaways:
[2:00] What's Laura is reading right now?
[3:10] How did Laura get started in content writing?
[8:25] How did Laura get connected with the entrepreneur Marie Forleo?
[12:50] Laura shares the best ways to balance your voice, your personality, with your professional brand.
[15:30] Offending someone shouldn't stop you from creating your best work.
[15:50] How does Laura deal with the trolls?
[18:45] Laura has always been transparent about how much money she makes on her products. People are really receptive to it.
[22:25] So many people fudge the numbers and say they make x amount of money on the internet, but have they really?
[25:15] What was the moment Laura realized she could do this online?
[27:55] How did Laura get her book deal?
[35:50] What's the one thing writers need to know about?
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
Leave the World Behind: A Novel Book by Rumaan Alam
Get Laura's Freebies here & here!
Key Takeaways:
[2:00] What's Laura is reading right now?
[3:10] How did Laura get started in content writing?
[8:25] How did Laura get connected with the entrepreneur Marie Forleo?
[12:50] Laura shares the best ways to balance your voice, your personality, with your professional brand.
[15:30] Offending someone shouldn't stop you from creating your best work.
[15:50] How does Laura deal with the trolls?
[18:45] Laura has always been transparent about how much money she makes on her products. People are really receptive to it.
[22:25] So many people fudge the numbers and say they make x amount of money on the internet, but have they really?
[25:15] What was the moment Laura realized she could do this online?
[27:55] How did Laura get her book deal?
[35:50] What's the one thing writers need to know about?
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
Leave the World Behind: A Novel Book by Rumaan Alam
Get Laura's Freebies here & here!
]]>
Key Takeaways:
[5:40] Are there any gardeners out there? Did Vicky kill her cactus?
[9:25] Vicky really needs a foolproof gardener plan. Also, she wants to grow potatoes.
[11:00] Remember, people need help and no matter what your skill set is, you can help other people bridge the gap.
[11:35] Vicky is serious! She needs help with her garden. DM her!
[12:05] Do you have a hard time sitting down and writing your book?
[15:00] There are three reasons why you might be procrastinating on your writing.
[18:15] You don't have accountability when you're writing for yourself.
[18:50] Don't get to the end of the day regretting that you didn't get your things done!
[22:00] Joe threatens Vicky with no food if she is procrastinating or holding off on a personal deadline. Get yourself someone who will do something similar.
[23:05] Make it a habit so that you feel weird if you don't do it; like when you don't brush your teeth.
[25:40] You can write a book in two months. You can do it if you just put in the practice!
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
The Bus Driver Who Wanted To Be God & Other Stories, by Etgar Keret
The Secret Lives of Colour, by Kassia St Clair
Some Kids I Taught and What They Taught Me Book by Kate Clanchy
Neuromancer, by William Gibson
Key Takeaways:
[5:40] Are there any gardeners out there? Did Vicky kill her cactus?
[9:25] Vicky really needs a foolproof gardener plan. Also, she wants to grow potatoes.
[11:00] Remember, people need help and no matter what your skill set is, you can help other people bridge the gap.
[11:35] Vicky is serious! She needs help with her garden. DM her!
[12:05] Do you have a hard time sitting down and writing your book?
[15:00] There are three reasons why you might be procrastinating on your writing.
[18:15] You don't have accountability when you're writing for yourself.
[18:50] Don't get to the end of the day regretting that you didn't get your things done!
[22:00] Joe threatens Vicky with no food if she is procrastinating or holding off on a personal deadline. Get yourself someone who will do something similar.
[23:05] Make it a habit so that you feel weird if you don't do it; like when you don't brush your teeth.
[25:40] You can write a book in two months. You can do it if you just put in the practice!
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
The Bus Driver Who Wanted To Be God & Other Stories, by Etgar Keret
The Secret Lives of Colour, by Kassia St Clair
Some Kids I Taught and What They Taught Me Book by Kate Clanchy
Neuromancer, by William Gibson
]]>
Key Takeaways:
[2:25] Vicky dyed her hair and now she has blue ears.
[6:15] Just because you're self published doesn't mean you have to look self-published!
[8:35] Do not do your book cover yourself.
[11:05] Odds numbered pages are always, always on the right hand side.
[11:45] Let's talk about inner book navigation.
[15:40] The white spaces and margins are a dead giveaway whether something has been published vs. self-published.
[20:00] How should you think about text layout?
[22:05] Hiring certain professionals in this process is money well spent.
[24:15] Check the little details! Vicky shares what she means.
[26:10] Interested in barcode readers? Joe knows the answer to it.
[27:45] Just become a person who writes everyday.
[29:55] How do you finish a chapter? Tune in next week!
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
The Bus Driver Who Wanted To Be God & Other Stories, by Etgar Keret
Carpe Jugulum, by Terry Pratchett
The Secret Lives of Colour, by Kassia St Clair
Neuromancer, by William Gibson
Some Kids I Taught and What They Taught Me Book by Kate Clanchy
Key Takeaways:
[2:25] Vicky dyed her hair and now she has blue ears.
[6:15] Just because you're self published doesn't mean you have to look self-published!
[8:35] Do not do your book cover yourself.
[11:05] Odds numbered pages are always, always on the right hand side.
[11:45] Let's talk about inner book navigation.
[15:40] The white spaces and margins are a dead giveaway whether something has been published vs. self-published.
[20:00] How should you think about text layout?
[22:05] Hiring certain professionals in this process is money well spent.
[24:15] Check the little details! Vicky shares what she means.
[26:10] Interested in barcode readers? Joe knows the answer to it.
[27:45] Just become a person who writes everyday.
[29:55] How do you finish a chapter? Tune in next week!
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
The Bus Driver Who Wanted To Be God & Other Stories, by Etgar Keret
Carpe Jugulum, by Terry Pratchett
The Secret Lives of Colour, by Kassia St Clair
Neuromancer, by William Gibson
Some Kids I Taught and What They Taught Me Book by Kate Clanchy
]]>
Key Takeaways:
[5:40] Joe interviews Vicky about her experiences at Audible.
[8:15] The audible book industry is growing.
[11:05] How does recording a book work?
[12:30] Vicky thought she'd just come in and read a book. It was nothing like that.
[14:20] Read your stuff out loud. When Vicky said some stuff, she noticed it was landing differently.
[15:45] Vicky does not recommend reading a 60,000 word audio book in two days. It was really hard to do.
[18:00] Vicky shares some of her audio recording tips.
[20:20] How do you speak or say your words clearly without getting tired?
[23:40] The more important the point is, the quieter you need to get.
[27:35] The takeaway? You really need to practice!
[29:35] Listened to every single episode? Let Vicky know!
[29:50] Vicky has a new book out. It's on Amazon! Link below.
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
The Bus Driver Who Wanted To Be God & Other Stories, by Etgar Keret
Carpe Jugulum, by Terry Pratchett
The Secret Lives of Colour, by Kassia St Clair
Read Books All Day and Get Paid For It, by Jennie Nash
Neuromancer, by William Gibson
Key Takeaways:
[5:40] Joe interviews Vicky about her experiences at Audible.
[8:15] The audible book industry is growing.
[11:05] How does recording a book work?
[12:30] Vicky thought she'd just come in and read a book. It was nothing like that.
[14:20] Read your stuff out loud. When Vicky said some stuff, she noticed it was landing differently.
[15:45] Vicky does not recommend reading a 60,000 word audio book in two days. It was really hard to do.
[18:00] Vicky shares some of her audio recording tips.
[20:20] How do you speak or say your words clearly without getting tired?
[23:40] The more important the point is, the quieter you need to get.
[27:35] The takeaway? You really need to practice!
[29:35] Listened to every single episode? Let Vicky know!
[29:50] Vicky has a new book out. It's on Amazon! Link below.
Mentioned in This Episode:
Banish the Blank Page of Doom-Fast: Why Writer's Block is a Myth, and Other Stories by Vicky Fraser
Subscribe on iTunes, Stitcher, and Overcast
The Bus Driver Who Wanted To Be God & Other Stories, by Etgar Keret
Carpe Jugulum, by Terry Pratchett
The Secret Lives of Colour, by Kassia St Clair
Read Books All Day and Get Paid For It, by Jennie Nash
Neuromancer, by William Gibson
]]>
Key Takeaways:
[6:00] Vicky and Joe have new windows!
[8:05] What is the difference between copyediting and proofreading?
[12:00] Search for words you tend to use a lot and see if you can rewrite it in a different way.
[12:30] Get rid of your exclamation marks!!!!!!!
[13:30] Make an effort to use simpler words.
[17:30] Get rid of needless words.
[21:15] Ditch words like 'very', and other boring words.
[23:30] Leverage your metrics more effectively by being specific.
[27:20] Tip you might want to try: Read your book backwards. Vicky doesn't have the patience to do this, though.
[30:35] Vicky and Joe read your reviews!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Don't Touch My Hair, by Emma Dabiri
The Bus Driver Who Wanted To Be God & Other Stories, by Etgar Keret
Read Books All Day and Get Paid For It, by Jennie Nash
Some Kids I Taught and What They Taught Me, by Kate Clanchy
Key Takeaways:
[6:00] Vicky and Joe have new windows!
[8:05] What is the difference between copyediting and proofreading?
[12:00] Search for words you tend to use a lot and see if you can rewrite it in a different way.
[12:30] Get rid of your exclamation marks!!!!!!!
[13:30] Make an effort to use simpler words.
[17:30] Get rid of needless words.
[21:15] Ditch words like 'very', and other boring words.
[23:30] Leverage your metrics more effectively by being specific.
[27:20] Tip you might want to try: Read your book backwards. Vicky doesn't have the patience to do this, though.
[30:35] Vicky and Joe read your reviews!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Don't Touch My Hair, by Emma Dabiri
The Bus Driver Who Wanted To Be God & Other Stories, by Etgar Keret
Read Books All Day and Get Paid For It, by Jennie Nash
Some Kids I Taught and What They Taught Me, by Kate Clanchy
]]>
Key Takeaways:
[4:50] The dingle finally has walls!
[8:10] There are four stages to editing.
[9:25] Before you read everything line by line you want to take a big picture perspective and see if the whole book works first.
[11:35] Take a look at the chapter order. Does it work? Is the purpose of the book being fulfilled by the end of it?
[13:55] Print out your first draft. It's important to feel it and see it physically.
[18:20] Once you've done the big picture overview, the next step is to include beta readers!
[20:00] Make sure you communicate with your beta readers on what you're looking for.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Listen to Episode 172 & 173 about beta readers
The Bus Driver Who Wanted To Be God & Other Stories, by Etgar Keret
The Last Continent, by Terry Pratchett
Don't Touch My Hair, by Emma Dabiri
Some Kids I Taught and What They Taught Me, by Kate Clanchy
Read Books All Day and Get Paid For It, by Jennie Nash
Key Takeaways:
[4:50] The dingle finally has walls!
[8:10] There are four stages to editing.
[9:25] Before you read everything line by line you want to take a big picture perspective and see if the whole book works first.
[11:35] Take a look at the chapter order. Does it work? Is the purpose of the book being fulfilled by the end of it?
[13:55] Print out your first draft. It's important to feel it and see it physically.
[18:20] Once you've done the big picture overview, the next step is to include beta readers!
[20:00] Make sure you communicate with your beta readers on what you're looking for.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Listen to Episode 172 & 173 about beta readers
The Bus Driver Who Wanted To Be God & Other Stories, by Etgar Keret
The Last Continent, by Terry Pratchett
Don't Touch My Hair, by Emma Dabiri
Some Kids I Taught and What They Taught Me, by Kate Clanchy
Read Books All Day and Get Paid For It, by Jennie Nash
]]>
Key Takeaways:
[6:15] Unfortunately, women are valued for their beauty and their child rearing abilities.
[7:25] Joe has had an exciting work trip to Poland!
[10:15] Why should you be your authentic self?
[15:45] How can you figure out how to be your 'authentic' self?
[16:50] Start by reading really great stuff.
[18:55] Take notes when you see something you like!
[19:20] Create a list of writers you currently admire and try to rewrite (in your own words) some of their work.
[20:30] Good writing is often very subjective.
[21:55] Are you writing / sounding like someone else? The good news is you can fix that!
[22:10] Thank you for leaving a review of the podcast!!!!!!!!!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Bus Driver Who Wanted To Be God & Other Stories, by Etgar Keret
The Last Continent, by Terry Pratchett
Don't Touch My Hair, by Emma Dabiri
Key Takeaways:
[6:15] Unfortunately, women are valued for their beauty and their child rearing abilities.
[7:25] Joe has had an exciting work trip to Poland!
[10:15] Why should you be your authentic self?
[15:45] How can you figure out how to be your 'authentic' self?
[16:50] Start by reading really great stuff.
[18:55] Take notes when you see something you like!
[19:20] Create a list of writers you currently admire and try to rewrite (in your own words) some of their work.
[20:30] Good writing is often very subjective.
[21:55] Are you writing / sounding like someone else? The good news is you can fix that!
[22:10] Thank you for leaving a review of the podcast!!!!!!!!!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Bus Driver Who Wanted To Be God & Other Stories, by Etgar Keret
The Last Continent, by Terry Pratchett
Don't Touch My Hair, by Emma Dabiri
]]>
Key Takeaways:
[1:15] A little bit about Lisa and what she does for...science!
[3:05] How did Lisa go from PhD to teaching children?
[9:25] Where is the future of science headed?
[10:15] What are Dinky Amigos?
[15:10] Lisa tries to think like a child when she writes her books and repeats complex concepts in different ways to help them understand.
[17:15] Why is storytelling so important in education?
[23:40] Why are school textbooks so dry? Adults learn through storytelling as well.
[28:10] Lisa discusses why she decided to write a new book about COVID.
[29:40] Education in a traditional institution is suffering.
[32:30] YouTube is an amazing resource for learning. There is even a song that teaches you the 100 digits of pi!
[38:05] Lisa's tip for storytelling: Make it age appropriate and weave the education and information in.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:15] A little bit about Lisa and what she does for...science!
[3:05] How did Lisa go from PhD to teaching children?
[9:25] Where is the future of science headed?
[10:15] What are Dinky Amigos?
[15:10] Lisa tries to think like a child when she writes her books and repeats complex concepts in different ways to help them understand.
[17:15] Why is storytelling so important in education?
[23:40] Why are school textbooks so dry? Adults learn through storytelling as well.
[28:10] Lisa discusses why she decided to write a new book about COVID.
[29:40] Education in a traditional institution is suffering.
[32:30] YouTube is an amazing resource for learning. There is even a song that teaches you the 100 digits of pi!
[38:05] Lisa's tip for storytelling: Make it age appropriate and weave the education and information in.
Mentioned in This Episode:
]]>
Key Takeaways:
[4:50] Sometimes we just don't take the time to breathe.
[8:40] We should reframe our definition of time.
[10:20] No matter what happens in our daily lives, the natural rhythms of life will still keep going.
[11:25] It's so easy to get caught up in life, but we do need downtime to figure out what we really want.
[13:55] Don't sleepwalk through life.
[18:00] Listened to every episode? Email Vicky!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Stranger in a Strange Land Novel by Robert A. Heinlein
Jingo Novel by Terry Pratchett
Don't Touch My Hair Book, by Emma Dabiri
Key Takeaways:
[4:50] Sometimes we just don't take the time to breathe.
[8:40] We should reframe our definition of time.
[10:20] No matter what happens in our daily lives, the natural rhythms of life will still keep going.
[11:25] It's so easy to get caught up in life, but we do need downtime to figure out what we really want.
[13:55] Don't sleepwalk through life.
[18:00] Listened to every episode? Email Vicky!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Stranger in a Strange Land Novel by Robert A. Heinlein
Jingo Novel by Terry Pratchett
Don't Touch My Hair Book, by Emma Dabiri
]]>
Key Takeaways:
[0:50] A little bit about Camila and what she does.
[5:35] Camila hears two sides of the story: That now is the perfect time to work more, and at the same time, that you should be resting and take it easy. Who should you listen to?
[8:00] You don't have to justify every decision you make to other people.
[9:10] What do you want for YOU?
[12:45] Why did Camila decide it was time to write a book?
[15:35] Camila used to write men's dating profiles and thought this would be an excellent book opportunity.
[18:35] It was very hard for Camila to not use the backspace key when she was in 'writing mode'.
[20:35] You can get a lot done when your brain is not overthinking things.
[22:55] What was the editing process like for Camila?
[27:30] How is Camila selling her book?
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Key Takeaways:
[0:50] A little bit about Camila and what she does.
[5:35] Camila hears two sides of the story: That now is the perfect time to work more, and at the same time, that you should be resting and take it easy. Who should you listen to?
[8:00] You don't have to justify every decision you make to other people.
[9:10] What do you want for YOU?
[12:45] Why did Camila decide it was time to write a book?
[15:35] Camila used to write men's dating profiles and thought this would be an excellent book opportunity.
[18:35] It was very hard for Camila to not use the backspace key when she was in 'writing mode'.
[20:35] You can get a lot done when your brain is not overthinking things.
[22:55] What was the editing process like for Camila?
[27:30] How is Camila selling her book?
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[4:45] Vicky has been reading Parable of the Talents and she had to put it down because what's happening in the book is eerily similar to what's happening in the world today!
[7:55] When you watch the news, think about how it is being presented to you.
[8:15] How do you write about yourself?
[11:55] Why is it so hard to write about ourselves?
[15:30] Think about why people are visiting your About page.
[20:35] Does anybody really care about your company mission?
[24:30] You don't need to have a rags-to-riches story to succeed in business.
[30:05] Write with your ideal customer in mind. Write your bio in a way that people will feel relieved you understand them.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Starship Troopers, by Robert A. Heinlein
Parable of the Sower, by Octavia Butler
Parable of the Talents, by Octavia E. Butler
Don't Touch My Hair Book, by Emma Dabiri
Key Takeaways:
[4:45] Vicky has been reading Parable of the Talents and she had to put it down because what's happening in the book is eerily similar to what's happening in the world today!
[7:55] When you watch the news, think about how it is being presented to you.
[8:15] How do you write about yourself?
[11:55] Why is it so hard to write about ourselves?
[15:30] Think about why people are visiting your About page.
[20:35] Does anybody really care about your company mission?
[24:30] You don't need to have a rags-to-riches story to succeed in business.
[30:05] Write with your ideal customer in mind. Write your bio in a way that people will feel relieved you understand them.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Starship Troopers, by Robert A. Heinlein
Parable of the Sower, by Octavia Butler
Parable of the Talents, by Octavia E. Butler
Don't Touch My Hair Book, by Emma Dabiri
]]>
Key Takeaways:
[5:30] Vicky now has a trapeze in her garden!
[6:20] What is purple prose?
[7:25] How do you write descriptions without being boring and pretentious?
[11:15] We usually pay attention to the writing and not the narrative. The writing should be invisible.
[15:45] What are some common problems when people try to write descriptively?
[21:10] How would a director film this scene that you're writing about?
[22:25] Most of the time you don't see characters brushing their teeth or washing their faces.
[25:00] Read everything Terry Pratchett ever wrote. He's a master describer.
[28:10] Our brains don't deal too well with abstract wording.
[32:45] Vicky and Joe read your podcast reviews! Thanks for leaving them!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Starship Troopers, by Robert A. Heinlein
Parable of the Sower, by Octavia Butler
Parable of the Talents by Octavia E. Butler
False Value, by Ben Aaronovitch
I Will Teach You to Be Rich, by Ramit Sethi
Don't Touch My Hair Book by Emma Dabiri
Key Takeaways:
[5:30] Vicky now has a trapeze in her garden!
[6:20] What is purple prose?
[7:25] How do you write descriptions without being boring and pretentious?
[11:15] We usually pay attention to the writing and not the narrative. The writing should be invisible.
[15:45] What are some common problems when people try to write descriptively?
[21:10] How would a director film this scene that you're writing about?
[22:25] Most of the time you don't see characters brushing their teeth or washing their faces.
[25:00] Read everything Terry Pratchett ever wrote. He's a master describer.
[28:10] Our brains don't deal too well with abstract wording.
[32:45] Vicky and Joe read your podcast reviews! Thanks for leaving them!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Starship Troopers, by Robert A. Heinlein
Parable of the Sower, by Octavia Butler
Parable of the Talents by Octavia E. Butler
False Value, by Ben Aaronovitch
I Will Teach You to Be Rich, by Ramit Sethi
Don't Touch My Hair Book by Emma Dabiri
]]>
Key Takeaways:
[3:30] How did Ashley get into helping entrepreneurs get organized?
[4:45] Ashley has been so stressed and so overwhelmed that she would dream of getting hit by a car so she could be organized.
[8:20] It's perfectly normal to have ups and downs when it comes to your productivity.
[8:55] Instead of feeling guilty, find a rhythm that you can sustain.
[13:25] When you commit to the work that you want to do, realize that it will mean you have to say no to some other things.
[15:45] How has Ashley been managing her time while writing a book?
[17:20] What is Ashley's book going to be about?
[19:50] What are some of the best ways to delegate tasks?
[24:05] Get clear on what you want to share, learn how to lead, and start small!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
White Fragility, by Robin DiAngelo
To Kill a Mockingbird, by Harper Lee
How to Be an Antiracist, by Ibram X. Kendi
Key Takeaways:
[3:30] How did Ashley get into helping entrepreneurs get organized?
[4:45] Ashley has been so stressed and so overwhelmed that she would dream of getting hit by a car so she could be organized.
[8:20] It's perfectly normal to have ups and downs when it comes to your productivity.
[8:55] Instead of feeling guilty, find a rhythm that you can sustain.
[13:25] When you commit to the work that you want to do, realize that it will mean you have to say no to some other things.
[15:45] How has Ashley been managing her time while writing a book?
[17:20] What is Ashley's book going to be about?
[19:50] What are some of the best ways to delegate tasks?
[24:05] Get clear on what you want to share, learn how to lead, and start small!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
White Fragility, by Robin DiAngelo
To Kill a Mockingbird, by Harper Lee
How to Be an Antiracist, by Ibram X. Kendi
]]>
Key Takeaways:
[4:05] Vicky and Joe have a bad sheep.
[7:20] How do you avoid going down a research blackhole?
[7:55] Get your big idea down on paper first.
[9:55] Make a note to yourself on things you need to research further.
[11:25] Use your books before you use Google.
[14:15] Joe offers Google tips and tricks to help you find what you want!
[17:45] Use your browser in offline mode!
[18:15] Give yourself a time limit for your research.
[21:05] Please leave a review - Vicky and Joe would love to read it out loud on the show!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
Parable of the Sower, by Octavia Butler
False Value, by Ben Aaronovitch
I Will Teach You to Be Rich, by Ramit Sethi
Key Takeaways:
[4:05] Vicky and Joe have a bad sheep.
[7:20] How do you avoid going down a research blackhole?
[7:55] Get your big idea down on paper first.
[9:55] Make a note to yourself on things you need to research further.
[11:25] Use your books before you use Google.
[14:15] Joe offers Google tips and tricks to help you find what you want!
[17:45] Use your browser in offline mode!
[18:15] Give yourself a time limit for your research.
[21:05] Please leave a review - Vicky and Joe would love to read it out loud on the show!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
Parable of the Sower, by Octavia Butler
False Value, by Ben Aaronovitch
I Will Teach You to Be Rich, by Ramit Sethi
]]>
Key Takeaways:
[1:05] It is currently hotter than the surface of the sun. Vicky and Joe are dying!
[2:15] Joe is still reading….The Wheel of Time!
[8:50] Vicky and Joe are tackling their garden. They've grown too much food!
[10:45] What happens if someone makes fun of the book you've written?
[11:20] There are only two people in your circle that matter: Potential customers & Your customers.
[15:15] Write a list of people whose opinions matter to you.
[19:30] Ask the right people for feedback.
[19:55] Remember to ask your beta readers the right questions!
[23:15] Use the advice you receive to be better. Don't take it personally.
[24:15] Focus on what you can control.
[26:15] Please leave Vicky and Joe a review on iTunes!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
Parable of the Sower, by Octavia Butler
Invisible Women: Exposing Data Bias in a World Designed for Men, by Caroline Criado-Perez
]]>
Key Takeaways:
[1:05] It is currently hotter than the surface of the sun. Vicky and Joe are dying!
[2:15] Joe is still reading….The Wheel of Time!
[8:50] Vicky and Joe are tackling their garden. They've grown too much food!
[10:45] What happens if someone makes fun of the book you've written?
[11:20] There are only two people in your circle that matter: Potential customers & Your customers.
[15:15] Write a list of people whose opinions matter to you.
[19:30] Ask the right people for feedback.
[19:55] Remember to ask your beta readers the right questions!
[23:15] Use the advice you receive to be better. Don't take it personally.
[24:15] Focus on what you can control.
[26:15] Please leave Vicky and Joe a review on iTunes!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
Parable of the Sower, by Octavia Butler
Invisible Women: Exposing Data Bias in a World Designed for Men, by Caroline Criado-Perez
]]>
Key Takeaways:
[2:15] Who is Helen and what is Heroic Books about?
[6:10] How did Helen get started with Heroic Books?
[8:50] Often when an author submits a manuscript, they're not ready to market the book.
[11:00] Helen prides herself on giving her writers feedback.
[13:45] How does Helen work with authors?
[19:30] Want to get your book started? Reach out to Helen.
[20:00] Helen wants her writers to cross over to TV and games.
[26:25] One piece of advice for aspiring authors? Read!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Key Takeaways:
[2:15] Who is Helen and what is Heroic Books about?
[6:10] How did Helen get started with Heroic Books?
[8:50] Often when an author submits a manuscript, they're not ready to market the book.
[11:00] Helen prides herself on giving her writers feedback.
[13:45] How does Helen work with authors?
[19:30] Want to get your book started? Reach out to Helen.
[20:00] Helen wants her writers to cross over to TV and games.
[26:25] One piece of advice for aspiring authors? Read!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[2:30] Anaïs became self-employed in her early 20s and had some limiting beliefs about what an expert was supposed to look like.
[3:30] What was Anaïs's thesis about?
[5:30] Anaïs shares an example of a couple bullshit monsters we have looming around in the back of our head.
[9:15] Do you notice yourself editing as you write? That's Stern Blade trying to hold you back!
[11:55] Anaïs shares why she created a deck of cards for people to use.
[14:05] How does Anaïs use this in her business?
[16:35] Some of the bullshit monsters you face will require you to push through the resistance and others will require you to be gentle with yourself.
[19:35] How does Anaïs discover and create her bullshit monsters?
[20:55] Anaïs is currently crowdfunding her very first bullshit monster cards.
[21:45] Why did Anaïs decide to crowdfund her project?
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Key Takeaways:
[2:30] Anaïs became self-employed in her early 20s and had some limiting beliefs about what an expert was supposed to look like.
[3:30] What was Anaïs's thesis about?
[5:30] Anaïs shares an example of a couple bullshit monsters we have looming around in the back of our head.
[9:15] Do you notice yourself editing as you write? That's Stern Blade trying to hold you back!
[11:55] Anaïs shares why she created a deck of cards for people to use.
[14:05] How does Anaïs use this in her business?
[16:35] Some of the bullshit monsters you face will require you to push through the resistance and others will require you to be gentle with yourself.
[19:35] How does Anaïs discover and create her bullshit monsters?
[20:55] Anaïs is currently crowdfunding her very first bullshit monster cards.
[21:45] Why did Anaïs decide to crowdfund her project?
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[6:40] Vicky and Joe played D&D with some friends!
[8:00] Do you feel like you'll never get published?
[10:20] Traditional publishing might not be for everybody.
[17:25] If you find a hybrid publisher, be really careful.
[20:20] Want to self-publish? This is what you need to know.
[24:05] Struggling with print layout? Vicky can help you!
[25:00] Being a 'published author' is pure vanity for Vicky.
[25:30] Need help? Join Vicky's power hour!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
Only Forward, by Michael Marshall Smith
Invisible Women: Exposing Data Bias in a World Designed for Men, by Caroline Criado-Perez
Me and White Supremacy, by Layla Saad
Key Takeaways:
[6:40] Vicky and Joe played D&D with some friends!
[8:00] Do you feel like you'll never get published?
[10:20] Traditional publishing might not be for everybody.
[17:25] If you find a hybrid publisher, be really careful.
[20:20] Want to self-publish? This is what you need to know.
[24:05] Struggling with print layout? Vicky can help you!
[25:00] Being a 'published author' is pure vanity for Vicky.
[25:30] Need help? Join Vicky's power hour!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
Only Forward, by Michael Marshall Smith
Invisible Women: Exposing Data Bias in a World Designed for Men, by Caroline Criado-Perez
Me and White Supremacy, by Layla Saad
]]>
Key Takeaways:
[1:00] Who is Yinka and what does she do?
[4:25] While many entrepreneurs like to paint a picture that they've achieved this success all by themselves, they fail to mention their team and their life partners helping them through the details.
[6:25] Women business owners have to make very strong choices between business decisions and taking care of their children.
[7:55] There is no business on the planet that's worth getting sick over.
[10:35] It can take people decades to be an overnight success!
[13:25] It's important to discover how our brains work and use that knowledge to work more effectively.
[15:45] Yinka wants women to go back to a time where they could be themselves and not worry about their bodies or what society thinks of them.
[23:15] If someone doesn't like your message and what you have to say, the worst they can do is unsubscribe!
[28:35] Why do we think talking to ourselves in a harsh way is a productive and effective way to communicate?
[32:35] Although constructive criticism is important and has its place, it is more powerful on your mental state when you use positive words!
[35:05] Yinka thinks and speaks for impact. She doesn't just 'say' stuff. Everything you do should have intent and purpose.
[39:05] Every single person on this planet is allocated the same 24 hours in a day.
[41:35] Like what Yinka has to say? Don't worry! She will be back in a future podcast episode!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email: yinka@callasuccess.com to request to get on Yinka's email list
Key Takeaways:
[1:00] Who is Yinka and what does she do?
[4:25] While many entrepreneurs like to paint a picture that they've achieved this success all by themselves, they fail to mention their team and their life partners helping them through the details.
[6:25] Women business owners have to make very strong choices between business decisions and taking care of their children.
[7:55] There is no business on the planet that's worth getting sick over.
[10:35] It can take people decades to be an overnight success!
[13:25] It's important to discover how our brains work and use that knowledge to work more effectively.
[15:45] Yinka wants women to go back to a time where they could be themselves and not worry about their bodies or what society thinks of them.
[23:15] If someone doesn't like your message and what you have to say, the worst they can do is unsubscribe!
[28:35] Why do we think talking to ourselves in a harsh way is a productive and effective way to communicate?
[32:35] Although constructive criticism is important and has its place, it is more powerful on your mental state when you use positive words!
[35:05] Yinka thinks and speaks for impact. She doesn't just 'say' stuff. Everything you do should have intent and purpose.
[39:05] Every single person on this planet is allocated the same 24 hours in a day.
[41:35] Like what Yinka has to say? Don't worry! She will be back in a future podcast episode!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Email: yinka@callasuccess.com to request to get on Yinka's email list
]]>
Key Takeaways:
[6:55] Joe, the little amazing chef.
[8:45] How do you stay motivated?
[9:35] Motivation can not come from external factors.
[11:00] Are you genuinely tired or are you just being lazy?
[14:00] There's so much magic to getting started. Vicky and Joe cleaned their entire kitchen and it was so easy to do...one they started it!
[17:05] Remember why you started. If you don't remember or you don't care, stop doing it.
[20:10] You got to 'eat the bag of hair' first.
[22:40] You can sign up to Vicky's power hour writing sessions!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
Only Forward Novel by Michael Marshall Smith
Invisible Women: Exposing Data Bias in a World Designed for Men by Caroline Criado-Perez
Me and White Supremacy Book by Layla Saad
How to Be an Antiracist, by Ibram X. Kendi
The Moxie Writer Power Hour - LIVE Writing Sessions with Vicky Fraser
Key Takeaways:
[6:55] Joe, the little amazing chef.
[8:45] How do you stay motivated?
[9:35] Motivation can not come from external factors.
[11:00] Are you genuinely tired or are you just being lazy?
[14:00] There's so much magic to getting started. Vicky and Joe cleaned their entire kitchen and it was so easy to do...one they started it!
[17:05] Remember why you started. If you don't remember or you don't care, stop doing it.
[20:10] You got to 'eat the bag of hair' first.
[22:40] You can sign up to Vicky's power hour writing sessions!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
Only Forward Novel by Michael Marshall Smith
Invisible Women: Exposing Data Bias in a World Designed for Men by Caroline Criado-Perez
Me and White Supremacy Book by Layla Saad
How to Be an Antiracist, by Ibram X. Kendi
The Moxie Writer Power Hour - LIVE Writing Sessions with Vicky Fraser
]]>
Key Takeaways:
[4:50] Vicky and Joe share their quarantine chronicles.
[6:55] Procrastinating? Tell yourself you're going to do something for 5 minutes. There's lots of power in just starting something.
[8:40] A common worry among authors or professionals is that if they write a book, their competitors are going to steal their secrets!
[11:55] No one does it quite like you. They might know your process or framework, but they don't have your thought process and style.
[12:35] Let your competitors do what they do. Concentrate on your own future instead!
[15:15] If someone actually steals your IP, get your lawyers involved. Other than that, don't worry about it!
[17:50] Books are not designed to have the latest cutting-edge ideas. So, are your theoretical competitors really going to steal and benefit off of your ideas?
[21:40] If your competitors are trying to copy you, they are not going to do that great of a job.
[23:15] Keep your eyes on the prize and let your competitors do whatever they're going to do. Don't let them stop you from writing a book.
[23:40] Vicky reads out an iTunes review!
[25:50] Vicky has a writing prompt session for you! It's live! Link in the resources!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
Under the Skin Novel by Michel Faber
Only Forward Novel by Michael Marshall Smith
How to Be an Antiracist, by Ibram X. Kendi
Grit: The Power of Passion and Perseverance, by Angela Duckworth
The Moxie Writer Power Hour - LIVE Writing Sessions with Vicky Fraser
Key Takeaways:
[4:50] Vicky and Joe share their quarantine chronicles.
[6:55] Procrastinating? Tell yourself you're going to do something for 5 minutes. There's lots of power in just starting something.
[8:40] A common worry among authors or professionals is that if they write a book, their competitors are going to steal their secrets!
[11:55] No one does it quite like you. They might know your process or framework, but they don't have your thought process and style.
[12:35] Let your competitors do what they do. Concentrate on your own future instead!
[15:15] If someone actually steals your IP, get your lawyers involved. Other than that, don't worry about it!
[17:50] Books are not designed to have the latest cutting-edge ideas. So, are your theoretical competitors really going to steal and benefit off of your ideas?
[21:40] If your competitors are trying to copy you, they are not going to do that great of a job.
[23:15] Keep your eyes on the prize and let your competitors do whatever they're going to do. Don't let them stop you from writing a book.
[23:40] Vicky reads out an iTunes review!
[25:50] Vicky has a writing prompt session for you! It's live! Link in the resources!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
Under the Skin Novel by Michel Faber
Only Forward Novel by Michael Marshall Smith
How to Be an Antiracist, by Ibram X. Kendi
Grit: The Power of Passion and Perseverance, by Angela Duckworth
The Moxie Writer Power Hour - LIVE Writing Sessions with Vicky Fraser
]]>
Key Takeaways:
[1:15] Who is Ryan and what does he do?
[4:00] How did Ryan learn about marketing?
[5:40] Why did Ryan decide it was time to write a book?
[10:30] Ryan intentionally wrote his book to not be serious!
[12:25] When it comes to marketing, who should you be paying attention to?
[14:30] Uncertain about your business? Ryan has some advice for you!
[17:50] What was Ryan's process?
[20:35] Why did Ryan pick Monty Python as his inspiration?
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Delusions of Brandeur by Ryan Wallman
Commonsense Direct and Digital Marketing Book by Drayton Bird
Key Takeaways:
[1:15] Who is Ryan and what does he do?
[4:00] How did Ryan learn about marketing?
[5:40] Why did Ryan decide it was time to write a book?
[10:30] Ryan intentionally wrote his book to not be serious!
[12:25] When it comes to marketing, who should you be paying attention to?
[14:30] Uncertain about your business? Ryan has some advice for you!
[17:50] What was Ryan's process?
[20:35] Why did Ryan pick Monty Python as his inspiration?
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Delusions of Brandeur by Ryan Wallman
Commonsense Direct and Digital Marketing Book by Drayton Bird
]]>
Key Takeaways:
[0:40] Vicky is unhappy with her hair and Joe's hair.
[5:25] Dingle update!
[7:35] You forget how little people know about your topic of expertise.
[9:30] Vicky is never going to stop learning about how to write and publish books. You always have to keep learning!
[11:50] You don't need to be the most experienced and knowledgeable in your industry to write a book.
[14:45] Get yourself a virtual assistant. It's a life saver!
[15:35] Remember who you're writing for and why.
[16:10] What types of topics can you write about in your area of expertise?
[22:55] The world is changing and it's changing quickly. Your expertise is valuable to help others navigate through it.
[25:10] Vicky reads out podcast reviews! Thank you so much for leaving them!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
How to Be an Antiracist, by Ibram X. Kendi
Grit: The Power of Passion and Perseverance, by Angela Duckworth
Who Moved My Cheese?, by Spencer Johnson
Perfect Puppy Package - Carrie's Canines & Friends Dog Services
Key Takeaways:
[0:40] Vicky is unhappy with her hair and Joe's hair.
[5:25] Dingle update!
[7:35] You forget how little people know about your topic of expertise.
[9:30] Vicky is never going to stop learning about how to write and publish books. You always have to keep learning!
[11:50] You don't need to be the most experienced and knowledgeable in your industry to write a book.
[14:45] Get yourself a virtual assistant. It's a life saver!
[15:35] Remember who you're writing for and why.
[16:10] What types of topics can you write about in your area of expertise?
[22:55] The world is changing and it's changing quickly. Your expertise is valuable to help others navigate through it.
[25:10] Vicky reads out podcast reviews! Thank you so much for leaving them!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
How to Be an Antiracist, by Ibram X. Kendi
Grit: The Power of Passion and Perseverance, by Angela Duckworth
Who Moved My Cheese?, by Spencer Johnson
Perfect Puppy Package - Carrie's Canines & Friends Dog Services
]]>
Key Takeaways:
[1:40] Joe is still reading Wheel of Time.
[3:50] Project Dingle update.
[9:45] Googling things can sometimes overwhelm you.
[11:45] Sometimes the information on the internet is so sporadic that you have to go to multiple different sources to get the full picture.
[13:45] How do you even know if the author of the article actually knows what they're talking about?
[15:10] What's the difference between buying a random book on the internet vs. a random article?
[17:30] Your book is your chance for your audience to get to know you.
[19:15] People read books everywhere!
[21:10] Articles are fleeting whereas books last forever.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Bear and the Nightingale, by Katherine Arden
Grit: The Power of Passion and Perseverance Book, by Angela Duckworth
Don't Touch My Hair, by Emma Dabiri
Key Takeaways:
[1:40] Joe is still reading Wheel of Time.
[3:50] Project Dingle update.
[9:45] Googling things can sometimes overwhelm you.
[11:45] Sometimes the information on the internet is so sporadic that you have to go to multiple different sources to get the full picture.
[13:45] How do you even know if the author of the article actually knows what they're talking about?
[15:10] What's the difference between buying a random book on the internet vs. a random article?
[17:30] Your book is your chance for your audience to get to know you.
[19:15] People read books everywhere!
[21:10] Articles are fleeting whereas books last forever.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Bear and the Nightingale, by Katherine Arden
Grit: The Power of Passion and Perseverance Book, by Angela Duckworth
Don't Touch My Hair, by Emma Dabiri
]]>
Key Takeaways:
[1:40] Who is Suzi and what does she do?
[3:35] How has Suzi been managing the lockdown?
[9:15] You don't have to be pivoting right now, even if you feel like you have to because 'everyone else is'.
[15:00] The only way you're truly going to build a unique brand is if it's personal and based on you, but it can be terrifying and scary!
[17:45] Suzi shares a bit of her background and why she fell in love with branding.
[22:40] Suzi has an amazing branding program opening up soon! Join the waitlist and be notified when it comes out!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Captivationhouse.com/the-captivation-code-waitlist
Key Takeaways:
[1:40] Who is Suzi and what does she do?
[3:35] How has Suzi been managing the lockdown?
[9:15] You don't have to be pivoting right now, even if you feel like you have to because 'everyone else is'.
[15:00] The only way you're truly going to build a unique brand is if it's personal and based on you, but it can be terrifying and scary!
[17:45] Suzi shares a bit of her background and why she fell in love with branding.
[22:40] Suzi has an amazing branding program opening up soon! Join the waitlist and be notified when it comes out!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Captivationhouse.com/the-captivation-code-waitlist
]]>
Key Takeaways:
[5:00] What have Vicky and Joe been up to in quarantine?
[6:10] Vicky is asking for baking tips!
[9:35] Writing excuses! Don't have enough time?
[13:15] We don't always learn from facts. We learn and remember meaningful things through stories.
[19:30] Would anyone like to do an early morning interpretation dance class with Vicky? Send her an email.
[21:10] You can't change the facts, but your opinions on the facts will always be unique and different.
[22:50] Why would someone buy your book when everything is on the internet for free? Tune in next week's episode!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Tenant of Wildfell Hall, Novel by Anne Brontë
This Is Your Brain on Music, by Daniel Levitin
Key Takeaways:
[5:00] What have Vicky and Joe been up to in quarantine?
[6:10] Vicky is asking for baking tips!
[9:35] Writing excuses! Don't have enough time?
[13:15] We don't always learn from facts. We learn and remember meaningful things through stories.
[19:30] Would anyone like to do an early morning interpretation dance class with Vicky? Send her an email.
[21:10] You can't change the facts, but your opinions on the facts will always be unique and different.
[22:50] Why would someone buy your book when everything is on the internet for free? Tune in next week's episode!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Tenant of Wildfell Hall, Novel by Anne Brontë
This Is Your Brain on Music, by Daniel Levitin
]]>
Key Takeaways:
[3:30] Do you have any bread making tips?
[6:45] Did Vicky and Joe's local village have a black dress for a medium-sized man? The answer is yes.
[12:15] Do you really, really, actually, want to write a book? Why? What's the purpose?
[14:35] Men and women do business very differently, especially when they have a family.
[17:45] How much time do you really need to write a book?
[21:40] Can you write a book over a weekend?
[27:00] Treat your book as if you're working for a client!
[29:30] Make a plan and then see where you can fit your book into that plan!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Tenant of Wildfell Hall, Novel by Anne Brontë
This Is Your Brain on Music, by Daniel Levitin
Key Takeaways:
[3:30] Do you have any bread making tips?
[6:45] Did Vicky and Joe's local village have a black dress for a medium-sized man? The answer is yes.
[12:15] Do you really, really, actually, want to write a book? Why? What's the purpose?
[14:35] Men and women do business very differently, especially when they have a family.
[17:45] How much time do you really need to write a book?
[21:40] Can you write a book over a weekend?
[27:00] Treat your book as if you're working for a client!
[29:30] Make a plan and then see where you can fit your book into that plan!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Tenant of Wildfell Hall, Novel by Anne Brontë
This Is Your Brain on Music, by Daniel Levitin
]]>
Key Takeaways:
[3:30] Can you tell whether a man or a woman writes a book?
[7:50] Do you agree or disagree with Vicky and Joe on this one? Should it be on the teacher or on the student (to seek proactive resources) to learn a subject matter when they don't fully understand it?
[13:55] What have Vicky and Joe been doing in quarantine?
[18:45] When writing a book, it's critical you write a book your audience is going to understand and appreciate.
[22:40] What color will Joe's hair be next week? Tune in to find out!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Tenant of Wildfell Hall, Novel by Anne Brontë
This Is Your Brain on Music, by Daniel Levitin
Key Takeaways:
[3:30] Can you tell whether a man or a woman writes a book?
[7:50] Do you agree or disagree with Vicky and Joe on this one? Should it be on the teacher or on the student (to seek proactive resources) to learn a subject matter when they don't fully understand it?
[13:55] What have Vicky and Joe been doing in quarantine?
[18:45] When writing a book, it's critical you write a book your audience is going to understand and appreciate.
[22:40] What color will Joe's hair be next week? Tune in to find out!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Tenant of Wildfell Hall, Novel by Anne Brontë
This Is Your Brain on Music, by Daniel Levitin
]]>
Key Takeaways:
[1:10] What does Hillary focus on?
[3:05] What do you want to see more of and less of in your industry?
[6:25] Hiliary works with her clients on their brand messaging to help them have the confidence they need to stand out from the crowd.
[9:35] What is a statement piece and how do you leverage it?
[11:55] There's a lot of fear when it comes to deviating from industry norms, but it is also the most powerful marketing tool you have.
[16:10] Instead of throwing more information at people, help them take the first step towards something productive.
[18:45] How did Hilliary get into copywriting and branding?
[23:15] It can be a tough position for copywriters because they can suddenly become responsible for sales results if their client doesn't know any better.
[25:45] It's critical to understand your client's market first and what they're trying to achieve before trying to offer them services.
[33:15] Absolutely check out Hillary and Margo's YouTube channel. It's perfect for female business owners who need an extra boost in confidence.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:10] What does Hillary focus on?
[3:05] What do you want to see more of and less of in your industry?
[6:25] Hiliary works with her clients on their brand messaging to help them have the confidence they need to stand out from the crowd.
[9:35] What is a statement piece and how do you leverage it?
[11:55] There's a lot of fear when it comes to deviating from industry norms, but it is also the most powerful marketing tool you have.
[16:10] Instead of throwing more information at people, help them take the first step towards something productive.
[18:45] How did Hilliary get into copywriting and branding?
[23:15] It can be a tough position for copywriters because they can suddenly become responsible for sales results if their client doesn't know any better.
[25:45] It's critical to understand your client's market first and what they're trying to achieve before trying to offer them services.
[33:15] Absolutely check out Hillary and Margo's YouTube channel. It's perfect for female business owners who need an extra boost in confidence.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:00] Vicky is...very hungry.
[3:40] Joe has bright orange hair because he isn't leaving the house and adulting right now.
[4:35] Vicky gives an update on the Dingle.
[6:40] What is the punishment for wrath in the Bible?
[10:15] Write angry, but never hit publish.
[12:05] You do have to let go of anger, you can't bottle it up.
[15:30] If you are writing angrily about somebody, they can still sue you for libel even if what you said was true!
[19:05] Don't ever read the YouTube comments!
[21:05] Most people don't want to take an opposing viewpoint on anything!
[23:00] How can you take the thing you're angry about and flip it?
[23:20] Do you ever find yourself being angry at yourself?
[26:10] Be kind to yourself and have empathy for others.
[29:00] Everybody is going through something, so cut them some slack.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Starless Sea, by Erin Morgenstern
Surrounded by Idiots, by Thomas Erikson
Key Takeaways:
[1:00] Vicky is...very hungry.
[3:40] Joe has bright orange hair because he isn't leaving the house and adulting right now.
[4:35] Vicky gives an update on the Dingle.
[6:40] What is the punishment for wrath in the Bible?
[10:15] Write angry, but never hit publish.
[12:05] You do have to let go of anger, you can't bottle it up.
[15:30] If you are writing angrily about somebody, they can still sue you for libel even if what you said was true!
[19:05] Don't ever read the YouTube comments!
[21:05] Most people don't want to take an opposing viewpoint on anything!
[23:00] How can you take the thing you're angry about and flip it?
[23:20] Do you ever find yourself being angry at yourself?
[26:10] Be kind to yourself and have empathy for others.
[29:00] Everybody is going through something, so cut them some slack.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Starless Sea, by Erin Morgenstern
Surrounded by Idiots, by Thomas Erikson
]]>
Key Takeaways:
[1:00] Joe has weird hair.
[3:15] Joe is STILL reading Robert Jordan.
[4:05] Vicky believes the first 20 pages or so of a book need to not bore you!
[8:45] Joe is trying to understand ukuleles.
[10:00] Joe made bread. It was amazing!
[12:50] During all of this, Vicky forgot to look after herself. So, she is taking some downtime by wearing cthulhu leggings!
[17:25] How is 'Greed' defined?
[21:50] You have to sell to people what they want, but also give people what they need.
[26:45] Don't chase quantity; go after quality.
[27:10] Don't be greedy for the shallow short-term gains. Think about the long-game.
[29:00] Vicky's course is coming out soon! Be sure to be signed up to her waiting list!
[30:25] Vicky just wants to thank everyone right now who is working so hard and keeping the wheels turning!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Starless Sea, by Erin Morgenstern
Surrounded by Idiots, by Thomas Erikson
Key Takeaways:
[1:00] Joe has weird hair.
[3:15] Joe is STILL reading Robert Jordan.
[4:05] Vicky believes the first 20 pages or so of a book need to not bore you!
[8:45] Joe is trying to understand ukuleles.
[10:00] Joe made bread. It was amazing!
[12:50] During all of this, Vicky forgot to look after herself. So, she is taking some downtime by wearing cthulhu leggings!
[17:25] How is 'Greed' defined?
[21:50] You have to sell to people what they want, but also give people what they need.
[26:45] Don't chase quantity; go after quality.
[27:10] Don't be greedy for the shallow short-term gains. Think about the long-game.
[29:00] Vicky's course is coming out soon! Be sure to be signed up to her waiting list!
[30:25] Vicky just wants to thank everyone right now who is working so hard and keeping the wheels turning!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Starless Sea, by Erin Morgenstern
Surrounded by Idiots, by Thomas Erikson
]]>
Key Takeaways:
[1:00] Who is Dan and what does he do?
[5:35] Marketing is about being human and being real, and that's hard to do on Amazon.
[6:35] Dan might just sell baby bibs, but their content doesn't have to be about just that. They've catered their content to help parents with their children. Everything from parenting hacks to recipes. This helps them be seen as more than just a product provider.
[9:05] How does Dan ask for reviews?
[13:00] What is the Jungle Scout tool about, and how can it help with your Amazon product?
[18:30] How did Dan first make the product?
[21:45] It is possible to manufacture ethically elsewhere!
[25:30] Dan's team is remote because they prioritize family. They're trying to create an environment where you can have both a career and a family.
[29:00] Dan has recently introduced a childcare policy to help new parents within the organization.
[31:45] People care more about reality than the 'picture perfect' corporate image. People want to buy from real people.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Key Takeaways:
[1:00] Who is Dan and what does he do?
[5:35] Marketing is about being human and being real, and that's hard to do on Amazon.
[6:35] Dan might just sell baby bibs, but their content doesn't have to be about just that. They've catered their content to help parents with their children. Everything from parenting hacks to recipes. This helps them be seen as more than just a product provider.
[9:05] How does Dan ask for reviews?
[13:00] What is the Jungle Scout tool about, and how can it help with your Amazon product?
[18:30] How did Dan first make the product?
[21:45] It is possible to manufacture ethically elsewhere!
[25:30] Dan's team is remote because they prioritize family. They're trying to create an environment where you can have both a career and a family.
[29:00] Dan has recently introduced a childcare policy to help new parents within the organization.
[31:45] People care more about reality than the 'picture perfect' corporate image. People want to buy from real people.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[2:25] What have Vicky and Joe been doing during the quarantine?
[5:25] Since Joe's BJJ classes are cancelled, he's being forced to do contemporary dance with Vicky.
[6:40] Are you pivoting in your business? Vicky wants to hear from you.
[10:40] Let's talk about lust!
[12:55] What is the difference between love and lust?
[17:00] You don't have to tie your own self-worth into people's reactions to your book.
[19:40] Don't write your book because you want people to validate you.
[21:45] Let go of your expectations and just focus on doing good work.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Starless Sea Book by Erin Morgenstern
Surrounded by Idiots, by Thomas Erikson
Key Takeaways:
[2:25] What have Vicky and Joe been doing during the quarantine?
[5:25] Since Joe's BJJ classes are cancelled, he's being forced to do contemporary dance with Vicky.
[6:40] Are you pivoting in your business? Vicky wants to hear from you.
[10:40] Let's talk about lust!
[12:55] What is the difference between love and lust?
[17:00] You don't have to tie your own self-worth into people's reactions to your book.
[19:40] Don't write your book because you want people to validate you.
[21:45] Let go of your expectations and just focus on doing good work.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Starless Sea Book by Erin Morgenstern
Surrounded by Idiots, by Thomas Erikson
]]>
Key Takeaways:
[2:50] Vicky really likes to touch her face.
[3:50] A lot of businesses aren't going to recover from this. That is absolutely terrible.
[5:00] It's a zombie apocalypse. The stores are so barren.
[6:15] Check on your elderly neighbors.
[8:25] People in China can see the sky for the first time because there is less pollution.
[12:20] Do not stop marketing! There is going to be an end to this.
[14:55] So many new business services and models are going to be coming out of this.
[15:55] When you get scared, you get tunnel vision. Remember that there is a way out of this, and to focus on the bigger picture.
[17:20] Now is our time to help keep small businesses afloat.
[19:55] How has Joe enjoyed working from home so far?
[23:00] Vicky will be hosting a virtual get together.
[27:15] What's the takeaway? Be kind to each other.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
Surrounded by Idiots, by Thomas Erikson
Key Takeaways:
[2:50] Vicky really likes to touch her face.
[3:50] A lot of businesses aren't going to recover from this. That is absolutely terrible.
[5:00] It's a zombie apocalypse. The stores are so barren.
[6:15] Check on your elderly neighbors.
[8:25] People in China can see the sky for the first time because there is less pollution.
[12:20] Do not stop marketing! There is going to be an end to this.
[14:55] So many new business services and models are going to be coming out of this.
[15:55] When you get scared, you get tunnel vision. Remember that there is a way out of this, and to focus on the bigger picture.
[17:20] Now is our time to help keep small businesses afloat.
[19:55] How has Joe enjoyed working from home so far?
[23:00] Vicky will be hosting a virtual get together.
[27:15] What's the takeaway? Be kind to each other.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
Surrounded by Idiots, by Thomas Erikson
]]>
Key Takeaways:
[3:10] Vicky is in a lot of pain today because she was trying to do a new trapeze move.
[11:15] Let's talk about sloth!
[12:45] What is the definition of sloth?
[14:05] Everything has survived and reproduced to produce us. That's amazing!
[15:50] Vicky at one point thought she was having bouts of laziness, but it wasn't. It was genuine depression.
[17:30] Joe has a system for dealing with things he doesn't want to deal with.
[21:25] We plan to do good work, but for some reason 'emergencies' crop up that make you not do the work.
[27:40] Why is everyone hoarding toilet paper?
[28:55] Vicky has three ways you can de-sloth yourself!
[31:20] When Vicky procrastinates, she gets really anxious.
[36:15] Schedule time in your calendar to do basic tasks like laundry.
[37:15] Next week's sin is Lust!!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
Do You Talk Funny? 7 Comedy Habits to Become a Better (and Funnier) Public Speaker, by David Nihill
Key Takeaways:
[3:10] Vicky is in a lot of pain today because she was trying to do a new trapeze move.
[11:15] Let's talk about sloth!
[12:45] What is the definition of sloth?
[14:05] Everything has survived and reproduced to produce us. That's amazing!
[15:50] Vicky at one point thought she was having bouts of laziness, but it wasn't. It was genuine depression.
[17:30] Joe has a system for dealing with things he doesn't want to deal with.
[21:25] We plan to do good work, but for some reason 'emergencies' crop up that make you not do the work.
[27:40] Why is everyone hoarding toilet paper?
[28:55] Vicky has three ways you can de-sloth yourself!
[31:20] When Vicky procrastinates, she gets really anxious.
[36:15] Schedule time in your calendar to do basic tasks like laundry.
[37:15] Next week's sin is Lust!!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
Do You Talk Funny? 7 Comedy Habits to Become a Better (and Funnier) Public Speaker, by David Nihill
]]>
Key Takeaways:
[1:30] How did Julia get into art?
[6:15] Why does Julia like designing book covers?
[8:40] What are some of the elements of a good non-fiction book cover?
[12:15] Julia explains the difference between a simple vs. minimal design.
[15:15] What makes a good vs. bad client?
[19:15] You need to have a basic idea of what size your book will be, what shape it will be, etc.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Key Takeaways:
[1:30] How did Julia get into art?
[6:15] Why does Julia like designing book covers?
[8:40] What are some of the elements of a good non-fiction book cover?
[12:15] Julia explains the difference between a simple vs. minimal design.
[15:15] What makes a good vs. bad client?
[19:15] You need to have a basic idea of what size your book will be, what shape it will be, etc.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[4:45] How does gluttony relate to your book writing efforts?
[5:15] Too much talking and not enough doing!
[8:25] How much do you actually want to write a book? Is it just a fantasy or is it a goal of yours?
[9:25] Too much research and not enough action.
[12:30] Don't let research be the reason why you haven't gotten your first draft down.
[13:45] You're too bloated in your message.
[14:45] People sometimes feel that in order for it to be a real book, it needs to be thick. It doesn't!
[16:40] The key is to know when to stop! That's easier said than done.
[18:55] Always wanted to write a book? Look for Vicky's waiting list invite.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Long Walk, by Richard Bachman
Do You Talk Funny? 7 Comedy Habits to Become a Better (and Funnier) Public Speaker, by David Nihill
Key Takeaways:
[4:45] How does gluttony relate to your book writing efforts?
[5:15] Too much talking and not enough doing!
[8:25] How much do you actually want to write a book? Is it just a fantasy or is it a goal of yours?[9:25] Too much research and not enough action.
[12:30] Don't let research be the reason why you haven't gotten your first draft down.
[13:45] You're too bloated in your message.
[14:45] People sometimes feel that in order for it to be a real book, it needs to be thick. It doesn't!
[16:40] The key is to know when to stop! That's easier said than done.
[18:55] Always wanted to write a book? Look for Vicky's waiting list invite.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Long Walk, by Richard Bachman
Do You Talk Funny? 7 Comedy Habits to Become a Better (and Funnier) Public Speaker, by David Nihill
]]>
Key Takeaways:
[3:05] Vicky won in the comedy category for a pole dancing competition!
[8:15] Let's talk about pride.
[9:55] There are two types of pride, the good kind and the bad kind.
[11:55] How does pride get in the way of telling the truth?
[14:00] It's exhausting trying to be somebody you're not.
[18:15] Don't be afraid to talk about the mistakes you've made in the past. It will help other people.
[21:55] Human beings don't really understand abstracts very well. You need to be clear in what you need/want from others.
[26:10] Beware of confusing your truth with THE truth.
[27:35] Is self-publishing less respectable than traditional publishing?
[30:40] Next week's sin will be about sloth!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Long Walk by Richard Bachman
Key Takeaways:
[3:05] Vicky won in the comedy category for a pole dancing competition!
[8:15] Let's talk about pride.
[9:55] There are two types of pride, the good kind and the bad kind.
[11:55] How does pride get in the way of telling the truth?
[14:00] It's exhausting trying to be somebody you're not.
[18:15] Don't be afraid to talk about the mistakes you've made in the past. It will help other people.
[21:55] Human beings don't really understand abstracts very well. You need to be clear in what you need/want from others.
[26:10] Beware of confusing your truth with THE truth.
[27:35] Is self-publishing less respectable than traditional publishing?
[30:40] Next week's sin will be about sloth!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Long Walk by Richard Bachman
]]>
Key Takeaways:
[3:30] Joe is still reading The Wheel of Time and he's feeling guilty he's still on it.
[7:50] Let's talk about mudita, the opposite of envy.
[11:25] The first deadly sin of book writing is envy!
[17:25] Envy holds you back and it keeps you bitter.
[18:55] How can you look at someone's work in a positive light?
[21:25] Mudita is your answer! Find joy in other people's achievements!
[23:15] Remember, envy will kill your creativity and your confidence. It will make you miserable!
[25:55] Vicky is going to be honest. She is not entirely sure how she is going to weave lust and gluttony into this series.
[29:15] Have you listened to every episode? Email Vicky with your postal address!
[29:45] Also, hello to Joy from Taiwan!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Salt Path: A Memoir Book by Raynor Winn
Key Takeaways:
[3:30] Joe is still reading The Wheel of Time and he's feeling guilty he's still on it.
[7:50] Let's talk about mudita, the opposite of envy.
[11:25] The first deadly sin of book writing is envy!
[17:25] Envy holds you back and it keeps you bitter.
[18:55] How can you look at someone's work in a positive light?
[21:25] Mudita is your answer! Find joy in other people's achievements!
[23:15] Remember, envy will kill your creativity and your confidence. It will make you miserable!
[25:55] Vicky is going to be honest. She is not entirely sure how she is going to weave lust and gluttony into this series.
[29:15] Have you listened to every episode? Email Vicky with your postal address!
[29:45] Also, hello to Joy from Taiwan!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Salt Path: A Memoir Book by Raynor Winn
]]>
Key Takeaways:
[2:30] Vicky and Joe are on a mission to watch every single episode of Star Trek.
[6:45] Vicky has just launched her new book! Vicky has never officially launched a book before.
[10:15] Vicky reached out to some of her influential friends to help spread the word about her book launch.
[12:35] The biggest lesson Vicky learned was to start her book launch process a lot earlier!
[14:25] Truth be told, Vicky had a big fear about how well her book launch would be received.
[17:25] What did Joe learn about this book launch?
[20:00] Vicky did not do any paid advertising during this time. However, Joe is helping her with this process.
[22:00] Vicky got sick of talking about her book and she felt her audience would feel the same way as well, but that's wrong!
[24:00] The biggest problem is that Vicky is not a big user of social media, so these social activities are a bit tough.
[25:05] What are some of the biggest lessons Vicky has learned?
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
]]>
Key Takeaways:
[2:30] Vicky and Joe are on a mission to watch every single episode of Star Trek.
[6:45] Vicky has just launched her new book! Vicky has never officially launched a book before.
[10:15] Vicky reached out to some of her influential friends to help spread the word about her book launch.
[12:35] The biggest lesson Vicky learned was to start her book launch process a lot earlier!
[14:25] Truth be told, Vicky had a big fear about how well her book launch would be received.
[17:25] What did Joe learn about this book launch?
[20:00] Vicky did not do any paid advertising during this time. However, Joe is helping her with this process.
[22:00] Vicky got sick of talking about her book and she felt her audience would feel the same way as well, but that's wrong!
[24:00] The biggest problem is that Vicky is not a big user of social media, so these social activities are a bit tough.
[25:05] What are some of the biggest lessons Vicky has learned?
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
]]>
Key Takeaways:
[0:50] Today is book launch day!!!
[2:30] Thank you so much for the support and the people who have been sharing on social media and emailing Vicky!
[10:00] Vicky talks to herself a lot, and how you talk to yourself determines the quality of your life.
[16:30] It takes five good deeds in a relationship to make up for one bad one.
[18:05] Words shape our reality, which is why it's so important to talk to yourself correctly.We shape our reality with the words that we use.
[22:20] There's a difference between being arrogant and being proud of yourself.
[24:30] Are you about to say something mean to yourself? Would you say this to someone else? If you wouldn't, then don't say it to yourself.
[25:00] Vicky has written a lot of books, but this is her first time doing a book launch. Look for next week's episode where she shares some of her takeaways on how to successfully execute one.
Mentioned in This Episode:
]]>
Key Takeaways:
[0:50] Today is book launch day!!!
[2:30] Thank you so much for the support and the people who have been sharing on social media and emailing Vicky!
[10:00] Vicky talks to herself a lot, and how you talk to yourself determines the quality of your life.
[16:30] It takes five good deeds in a relationship to make up for one bad one.
[18:05] Words shape our reality, which is why it's so important to talk to yourself correctly.We shape our reality with the words that we use.
[22:20] There's a difference between being arrogant and being proud of yourself.
[24:30] Are you about to say something mean to yourself? Would you say this to someone else? If you wouldn't, then don't say it to yourself.
[25:00] Vicky has written a lot of books, but this is her first time doing a book launch. Look for next week's episode where she shares some of her takeaways on how to successfully execute one.
Mentioned in This Episode:
]]>
Key Takeaways:
[2:30] The big 200!!! Vicky and Joe have a candle to celebrate.
[6:45] Ever thought about writing a book?
[7:15] First reason: To be a better writer.
[9:20] It's hard to write a book and that's a good thing!
[11:05] You have a story to tell and it's worth telling!
[13:25] The kind of people you want to work with will gravitate towards you.
[17:25] You will become more of an expert in your field.
[18:55] Writing a book makes you memorable!
[20:40] You will discover more about who you are.
[21:20] You will make more money!!!
[22:45] If there's a zombie apocalypse, we'll be back to relying on books.
[25:05] Interested in writing a book? Vicky has a book on the subject!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Happiness Project, by Gretchen Rubin
How Long 'Til Black Future Month?, by N. K. Jemisin
Key Takeaways:
[2:30] The big 200!!! Vicky and Joe have a candle to celebrate.
[6:45] Ever thought about writing a book?
[7:15] First reason: To be a better writer.
[9:20] It's hard to write a book and that's a good thing!
[11:05] You have a story to tell and it's worth telling!
[13:25] The kind of people you want to work with will gravitate towards you.
[17:25] You will become more of an expert in your field.
[18:55] Writing a book makes you memorable!
[20:40] You will discover more about who you are.
[21:20] You will make more money!!!
[22:45] If there's a zombie apocalypse, we'll be back to relying on books.
[25:05] Interested in writing a book? Vicky has a book on the subject!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan
The Happiness Project, by Gretchen Rubin
How Long 'Til Black Future Month?, by N. K. Jemisin
]]>
Key Takeaways:
[5:45] If you want to learn more about how to connect with people, read Amanda Palmer's book!
[7:00] Atomic Habits is the book of the year for Vicky.
[7:55] Habits are just brain shortcuts.
[10:15] Every action you take is a vote for the type of person you wish to become.
[12:45] Vicky really didn't want to get out of bed this morning, but she tried to remember the type of person she wanted to be.
[13:50] There are four problems with goal setting.
[16:15] Focus on the system that will help you get to your goals.
[22:25] Vicky explains why Japan's trains are so efficient.
[24:55] Declare your intentions everyday!!
[25:25]] Reframe your actions (if they're negative) into a positive.
[26:15] Join a group where your habit/goal/hobby is something that's shared by everyone in the group.
[29:50] The big 200 is coming up! Vicky is excited for next week's episode!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Only Forward, by Michael Marshall Smith
The Soul of an Octopus: A Surprising Exploration into the Wonder of Consciousness, by Sy Montgomery
]]>
Key Takeaways:
[5:45] If you want to learn more about how to connect with people, read Amanda Palmer's book!
[7:00] Atomic Habits is the book of the year for Vicky.
[7:55] Habits are just brain shortcuts.
[10:15] Every action you take is a vote for the type of person you wish to become.
[12:45] Vicky really didn't want to get out of bed this morning, but she tried to remember the type of person she wanted to be.
[13:50] There are four problems with goal setting.
[16:15] Focus on the system that will help you get to your goals.
[22:25] Vicky explains why Japan's trains are so efficient.
[24:55] Declare your intentions everyday!!
[25:25]] Reframe your actions (if they're negative) into a positive.
[26:15] Join a group where your habit/goal/hobby is something that's shared by everyone in the group.
[29:50] The big 200 is coming up! Vicky is excited for next week's episode!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Only Forward, by Michael Marshall Smith
The Soul of an Octopus: A Surprising Exploration into the Wonder of Consciousness, by Sy Montgomery
]]>
Key Takeaways:
[2:15] Joe explains why goats are 'just wrong' creatures.
[4:55] We are told by everyone that we have to grow all the time or else we're useless as people.
[9:15] When it comes to your goals, what do you want? What do you really want?
[9:40] What are you willing to endure to get to where you want to be?
[11:10] Think about what you don't want to do.
[12:15] Keep things as simple as possible for as long as possible.
[15:55] Pro tip: Do not spend tons of money on a website when just starting out.
[19:25] Don't ignore the old 'boring' ways just because there is a new fad out there.
[26:25] Very rarely do people stop and think and ask, 'Is this actually what I want?'
[26:45] No one will plan your life for you.
[29:35] Bad things will happen, but it's all how you manage and deal with it that will have the greatest impact on you.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Art of Asking Book, by Amanda Palmer
The Soul of an Octopus: A Surprising Exploration into the Wonder of Consciousness, by Sy Montgomery
]]>
Key Takeaways:
[2:15] Joe explains why goats are 'just wrong' creatures.
[4:55] We are told by everyone that we have to grow all the time or else we're useless as people.
[9:15] When it comes to your goals, what do you want? What do you really want?
[9:40] What are you willing to endure to get to where you want to be?
[11:10] Think about what you don't want to do.
[12:15] Keep things as simple as possible for as long as possible.
[15:55] Pro tip: Do not spend tons of money on a website when just starting out.
[19:25] Don't ignore the old 'boring' ways just because there is a new fad out there.
[26:25] Very rarely do people stop and think and ask, 'Is this actually what I want?'
[26:45] No one will plan your life for you.
[29:35] Bad things will happen, but it's all how you manage and deal with it that will have the greatest impact on you.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Art of Asking Book, by Amanda Palmer
The Soul of an Octopus: A Surprising Exploration into the Wonder of Consciousness, by Sy Montgomery
]]>
Key Takeaways:
[1:25] It's been a tough few days at the Dingle. The fun adventures of herding sheep.
[5:35] The Atomic Habits book that Vicky is reading is life changing!
[11:05] We've evolved to have these giant brains, but it's really not efficient.
[13:55] Vicky and Joe weren't really taught in school how to think critically.
[17:10] By the way, nobody is good at multitasking.
[18:45] How does Vicky define 'thinking'?
[20:10] Unfortunately, throughout our lives, we are taught not to question things.
[22:05] Why is critical thinking so important?
[27:50] What are some of your cognitive biases? Let Vicky know!
[29:00] Ask basic questions about a topic, even if you think you know it.
[31:20] A lot of horrible things are happening in the UK at the moment. A little bit of empathy would be nice!
[33:45] Don't just read the headline! Read the story. Also, double check where the research comes from.
[37:25] Get better at thinking.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Kings of the Wyld, by Nicholas Eames
Iolo's Revenge: Sheep Farming by Happy Accident in Mid-Wales, by Diana Ashworth
]]>
Key Takeaways:
[1:25] It's been a tough few days at the Dingle. The fun adventures of herding sheep.
[5:35] The Atomic Habits book that Vicky is reading is life changing!
[11:05] We've evolved to have these giant brains, but it's really not efficient.
[13:55] Vicky and Joe weren't really taught in school how to think critically.
[17:10] By the way, nobody is good at multitasking.
[18:45] How does Vicky define 'thinking'?
[20:10] Unfortunately, throughout our lives, we are taught not to question things.
[22:05] Why is critical thinking so important?
[27:50] What are some of your cognitive biases? Let Vicky know!
[29:00] Ask basic questions about a topic, even if you think you know it.
[31:20] A lot of horrible things are happening in the UK at the moment. A little bit of empathy would be nice!
[33:45] Don't just read the headline! Read the story. Also, double check where the research comes from.
[37:25] Get better at thinking.
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
Kings of the Wyld, by Nicholas Eames
Iolo's Revenge: Sheep Farming by Happy Accident in Mid-Wales, by Diana Ashworth
]]>
Key Takeaways:
[3:00] Vicky is really enjoying Diana Ashworth's writing. It is delightful, engaging, and funny.
[4:25] Why should you write a book?
[8:35] What types of hard things has Joe had to face recently?
[9:55] Vicky explains what Trad Rock Climbing is. You will probably die.
[14:45] Vicky made it to the top of the mountain and cried.
[16:05] You should write a book because it's hard and it will make you realize you are completely capable!
[19:00] The important things in life are difficult. Renovating the Dingle is really hard work, but so rewarding.
[23:10] If it were easy, everyone would be doing it!
[25:25] Stay tuned for January! Vicky is hosting a big book launch!
[26:25] Vicky also has a writing retreat planned for you!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Obelisk Gate, by N. K. Jemisin
Iolo's Revenge: Sheep Farming by Happy Accident in Mid-Wales, by Diana Ashworth
]]>
Key Takeaways:
[3:00] Vicky is really enjoying Diana Ashworth's writing. It is delightful, engaging, and funny.
[4:25] Why should you write a book?
[8:35] What types of hard things has Joe had to face recently?
[9:55] Vicky explains what Trad Rock Climbing is. You will probably die.
[14:45] Vicky made it to the top of the mountain and cried.
[16:05] You should write a book because it's hard and it will make you realize you are completely capable!
[19:00] The important things in life are difficult. Renovating the Dingle is really hard work, but so rewarding.
[23:10] If it were easy, everyone would be doing it!
[25:25] Stay tuned for January! Vicky is hosting a big book launch!
[26:25] Vicky also has a writing retreat planned for you!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Obelisk Gate, by N. K. Jemisin
Iolo's Revenge: Sheep Farming by Happy Accident in Mid-Wales, by Diana Ashworth
]]>
Key Takeaways:
[1:20] Joe won gold and silver in the National BJJ competition!
[2:00] Vicky, on the other hand, has scratched her eyeball.
[6:35] Today's podcast will be a book review of The War of Art by Steven Pressfield.
[8:35] The book is extremely well organized.
[10:00] In Steven's book, he actually doesn't have a table of contents.
[12:20] We each have different types of personalities depending on who you are talking to. We have the work persona, the family persona, and the friend/hobby persona.
[15:55] Planning to do that 'thing' is really easy. Sitting down and actually doing it is not!
[17:35] Don't start tomorrow. Start now!
[19:30] It doesn't matter if the words you are writing are terrible! The point is you got it down on paper.
[21:50] What kind of person do you want to be today?
[25:25] Last month, Vicky wrote every single day!
[26:00] Tune in next week to find out why you should do something difficult!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Obelisk Gate by N. K. Jemisin
The Next Step in the Dance by Tim Gautreaux
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
Key Takeaways:
[1:20] Joe won gold and silver in the National BJJ competition!
[2:00] Vicky, on the other hand, has scratched her eyeball.
[6:35] Today's podcast will be a book review of The War of Art by Steven Pressfield.
[8:35] The book is extremely well organized.
[10:00] In Steven's book, he actually doesn't have a table of contents.
[12:20] We each have different types of personalities depending on who you are talking to. We have the work persona, the family persona, and the friend/hobby persona.
[15:55] Planning to do that 'thing' is really easy. Sitting down and actually doing it is not!
[17:35] Don't start tomorrow. Start now!
[19:30] It doesn't matter if the words you are writing are terrible! The point is you got it down on paper.
[21:50] What kind of person do you want to be today?
[25:25] Last month, Vicky wrote every single day!
[26:00] Tune in next week to find out why you should do something difficult!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Obelisk Gate by N. K. Jemisin
The Next Step in the Dance by Tim Gautreaux
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
]]>
Key Takeaways:
[1:45] Margo started her career in mental health and accidentally fell into marketing.
[5:20] The people Margo wanted most to help were those who were struggling with self-doubt.
[8:15] Margo was overwhelmed with work that she wasn't passionate about doing, but it paid really well. How did she get out of this vicious cycle?
[10:45] Margo hates hustle culture. Never seeing your family and constantly 'grinding' isn't healthy.
[12:35] Margo is writing a book! What's it about?
[16:55] When writing a book, it's important to trust in the process. You can get worn down or overwhelmed if you think too much about the end-game.
[17:20] Will Margo go through a traditional or independent publisher?
[18:55] What is something about Margo that most people don't know about?
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[1:45] Margo started her career in mental health and accidentally fell into marketing.
[5:20] The people Margo wanted most to help were those who were struggling with self-doubt.
[8:15] Margo was overwhelmed with work that she wasn't passionate about doing, but it paid really well. How did she get out of this vicious cycle?
[10:45] Margo hates hustle culture. Never seeing your family and constantly 'grinding' isn't healthy.
[12:35] Margo is writing a book! What's it about?
[16:55] When writing a book, it's important to trust in the process. You can get worn down or overwhelmed if you think too much about the end-game.
[17:20] Will Margo go through a traditional or independent publisher?
[18:55] What is something about Margo that most people don't know about?
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[3:00] Joe recently finished The Fifth Season book.
[4:00] Vicky is currently reading Early Riser by Jasper Fforde.
[6:55] Overnight successes do not exist.
[8:35] Why should you be interested in absolutely everything?
[13:50] Read a lot! It will make you more interesting.
[16:20] Start a collection!
[18:45] Have a weird and nerdy hobby!
[21:00] Don't be afraid to travel alone.
[22:25] Never stop learning something new!
[24:45] Listen to other people's stories. Talk to people!
[27:35] Vicky loves people watching at airports.
[28:45] Ask yourself hypothetical questions.
[31:35] Let your mind switch off for a couple of days.
[36:35] Vicky's book is out! Order it on her website or on Amazon!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan and Brandon Sanderson
The Fifth Season, by N. K. Jemisin
]]>
Key Takeaways:
[3:00] Joe recently finished The Fifth Season book.
[4:00] Vicky is currently reading Early Riser by Jasper Fforde.
[6:55] Overnight successes do not exist.
[8:35] Why should you be interested in absolutely everything?
[13:50] Read a lot! It will make you more interesting.
[16:20] Start a collection!
[18:45] Have a weird and nerdy hobby!
[21:00] Don't be afraid to travel alone.
[22:25] Never stop learning something new!
[24:45] Listen to other people's stories. Talk to people!
[27:35] Vicky loves people watching at airports.
[28:45] Ask yourself hypothetical questions.
[31:35] Let your mind switch off for a couple of days.
[36:35] Vicky's book is out! Order it on her website or on Amazon!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan and Brandon Sanderson
The Fifth Season, by N. K. Jemisin
]]>Key Takeaways:
[2:10] Joe is currently reading The Wheel of Time series.
[4:40] Vicky shares how she loves N. K. Jemisin's work.
[6:25] Do you get stuck before you get started?
[7:00] To help you through this, Vicky will be breaking down how to write a detailed outline for your book.
[9:40] Vicky wishes teachers would have explained the importance of writing an outline, and showed her this technique to make writing anything down a lot easier.
[9:55] First things first. Write a recap of why you're writing this book in the first place.
[10:30] By the way: Vicky's latest book is available for sale!!
[11:00] What is a book compass?
[12:00] Write down your ideal reader avatar.
[12:15] What is the problem you're trying to solve with this book?
[13:35] By the time you're done with this exercise you will have a clearer idea of why you're writing this book.
[14:00] Write a 'brain dump' of sorts to catch all of your ideas on paper that may or may not be related to your book.
[16:05] Write a rough outline of your chapter headings or the main topics you want to talk about. Don't worry, they might change in the future.
[17:55] With each chapter you've created, break down the 'details' of what will be in each chapter.
[21:20] Create a nice transition point or flow in your book by summarizing the next chapter.
[21:55] Vicky shares some examples of what this outline will look like.
[25:15] You can outline your entire book in less than a day!
[28:50] Don't just start by writing a book. You will get lost and frustrated. Write down your ideas, break it down into chunks, and then go from there!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan and Brandon Sanderson
]]>Key Takeaways:
[2:10] Joe is currently reading The Wheel of Time series.
[4:40] Vicky shares how she loves N. K. Jemisin's work.
[6:25] Do you get stuck before you get started?
[7:00] To help you through this, Vicky will be breaking down how to write a detailed outline for your book.
[9:40] Vicky wishes teachers would have explained the importance of writing an outline, and showed her this technique to make writing anything down a lot easier.
[9:55] First things first. Write a recap of why you're writing this book in the first place.
[10:30] By the way: Vicky's latest book is available for sale!!
[11:00] What is a book compass?
[12:00] Write down your ideal reader avatar.
[12:15] What is the problem you're trying to solve with this book?
[13:35] By the time you're done with this exercise you will have a clearer idea of why you're writing this book.
[14:00] Write a 'brain dump' of sorts to catch all of your ideas on paper that may or may not be related to your book.
[16:05] Write a rough outline of your chapter headings or the main topics you want to talk about. Don't worry, they might change in the future.
[17:55] With each chapter you've created, break down the 'details' of what will be in each chapter.
[21:20] Create a nice transition point or flow in your book by summarizing the next chapter.
[21:55] Vicky shares some examples of what this outline will look like.
[25:15] You can outline your entire book in less than a day!
[28:50] Don't just start by writing a book. You will get lost and frustrated. Write down your ideas, break it down into chunks, and then go from there!
Mentioned in This Episode:
Subscribe on iTunes, Stitcher, and Overcast
The Wheel of Time, by Robert Jordan and Brandon Sanderson
]]>
Key Takeaways:
[1:25] Vicky is currently sick. It's such a waste of time!
[3:15] When should you ask for help to write your book?
[5:50] Ask the right questions to help you get over any sort of blocks you might have about your book.
[6:50] Here are three questions that will help put you on the right path.
[7:25] Why do you want to write a book?
[8:50] By the way, Vicky's book will be officially released on November 19th.
[11:45] What makes you better than your competition?
[13:15] What do you want people to do when they finish reading your book?
[16:15] This podcast is going to be a bit short because Vicky is still sick with the flu.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:25] Vicky is currently sick. It's such a waste of time!
[3:15] When should you ask for help to write your book?
[5:50] Ask the right questions to help you get over any sort of blocks you might have about your book.
[6:50] Here are three questions that will help put you on the right path.
[7:25] Why do you want to write a book?
[8:50] By the way, Vicky's book will be officially released on November 19th.
[11:45] What makes you better than your competition?
[13:15] What do you want people to do when they finish reading your book?
[16:15] This podcast is going to be a bit short because Vicky is still sick with the flu.
Mentioned in This Episode:
]]>
Key Takeaways:
[2:35] Vicky shares a retail fail story. Some people can't be helped!
[7:55] What spooky things are lurking in the dark that will destroy your nicely-crafted book?
[13:15] Don't skimp on the book finishings! It will make your book look and feel cheap if you do.
[18:00] What should you invest in?
[20:15] Get beta readers to read through your book!
[23:15] You need a website for your book!
[25:00] The biggest demon of all is the one that lives inside your head.
[30:15] Pre-order Vicky's latest book!
Mentioned in This Episode:
]]>
Key Takeaways:
[2:35] Vicky shares a retail fail story. Some people can't be helped!
[7:55] What spooky things are lurking in the dark that will destroy your nicely-crafted book?
[13:15] Don't skimp on the book finishings! It will make your book look and feel cheap if you do.
[18:00] What should you invest in?
[20:15] Get beta readers to read through your book!
[23:15] You need a website for your book!
[25:00] The biggest demon of all is the one that lives inside your head.
[30:15] Pre-order Vicky's latest book!
Mentioned in This Episode:
]]>Key Takeaways:
[1:20] Vicky is in her brand new office!!!
[2:50] Vicky is looking to name her office. Do you have a name suggestion for her?
[5:10] Vicky recently had a crap experience with a provider and wants to share how you can avoid making the same mistakes.
[9:25] Do you suffer from perfectionism?
[13:00] How can perfectionism make you ill?
[19:20] Are you your mistakes or are you just someone who makes mistakes?
[20:00] Don't praise children for the end product, praise them for the work they did.
[21:40] Perfectionism keeps you outside of the action.
[25:20] Slowly work your way towards being 'good enough' instead of 'perfect enough'.
[28:00] Vicky is almost done writing her book! Preorder it now!
Mentioned in This Episode:
]]>Key Takeaways:
[1:20] Vicky is in her brand new office!!!
[2:50] Vicky is looking to name her office. Do you have a name suggestion for her?
[5:10] Vicky recently had a crap experience with a provider and wants to share how you can avoid making the same mistakes.
[9:25] Do you suffer from perfectionism?
[13:00] How can perfectionism make you ill?
[19:20] Are you your mistakes or are you just someone who makes mistakes?
[20:00] Don't praise children for the end product, praise them for the work they did.
[21:40] Perfectionism keeps you outside of the action.
[25:20] Slowly work your way towards being 'good enough' instead of 'perfect enough'.
[28:00] Vicky is almost done writing her book! Preorder it now!
Mentioned in This Episode:
]]>
Key Takeaways:
[2:45] Let's talk about the color purple. It's a color that doesn't exist!
[7:25] Similar to the color purple, writer's block is a lie we tell ourselves.
[8:25] Writer's block implies that it's happening because of an external cause, but it's the opposite.
[9:40] Vicky read an interesting article from the New Yorker about writer's block.
[15:30] Is writer's block the same as general procrastination?
[17:40] There are fun exercises you can do to get your creative juices flowing, which is much more proactive than sitting around with 'writer's block'.
[22:15] How does Vicky find the time to do all of this hobby stuff?!
[23:25] The best way to beat writer's block is to be interested in as many things as you can.
[25:15] If you've ever trained for a marathon, it's really hard to get out of the front door.
[29:55] By the way, pre-order Vicky's book!!! It will be released in the beginning of November!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Preorder Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[2:45] Let's talk about the color purple. It's a color that doesn't exist!
[7:25] Similar to the color purple, writer's block is a lie we tell ourselves.
[8:25] Writer's block implies that it's happening because of an external cause, but it's the opposite.
[9:40] Vicky read an interesting article from the New Yorker about writer's block.
[15:30] Is writer's block the same as general procrastination?
[17:40] There are fun exercises you can do to get your creative juices flowing, which is much more proactive than sitting around with 'writer's block'.
[22:15] How does Vicky find the time to do all of this hobby stuff?!
[23:25] The best way to beat writer's block is to be interested in as many things as you can.
[25:15] If you've ever trained for a marathon, it's really hard to get out of the front door.
[29:55] By the way, pre-order Vicky's book!!! It will be released in the beginning of November!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Preorder Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[1:55] Let's talk about strategies that will beat your writer's block!
[5:25] Don't try to force it. Sometimes you just need a little more research to beat that blank page.
[8:50] Talk to your clients! They are an excellent way to generate inspiration and topics.
[9:45] Vicky has 7 crucial questions you can ask your audience.
[12:05] What you think is people's main objection might not actually be the case. It's important to ask them!
[13:05] What specific service or feature did your client like the most about working with you?
[13:55] Ask your client the top three benefits they received when working with you!
[17:50] Give your client the option to add anything else that you might not have thought of or asked them yet.
[18:30] Most people don't feel comfortable asking for unsolicited advice, but when you ask for it specifically, people will open up!
[21:25] The very act of talking to your customers shows them that you value them.
[24:00] Know anybody who'd like this podcast? Please let them know about it!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Preorder Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:55] Let's talk about strategies that will beat your writer's block!
[5:25] Don't try to force it. Sometimes you just need a little more research to beat that blank page.
[8:50] Talk to your clients! They are an excellent way to generate inspiration and topics.
[9:45] Vicky has 7 crucial questions you can ask your audience.
[12:05] What you think is people's main objection might not actually be the case. It's important to ask them!
[13:05] What specific service or feature did your client like the most about working with you?
[13:55] Ask your client the top three benefits they received when working with you!
[17:50] Give your client the option to add anything else that you might not have thought of or asked them yet.
[18:30] Most people don't feel comfortable asking for unsolicited advice, but when you ask for it specifically, people will open up!
[21:25] The very act of talking to your customers shows them that you value them.
[24:00] Know anybody who'd like this podcast? Please let them know about it!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Preorder Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[1:35] Quick Dingle update!!
[3:40] Vicky and Joe are not actually killing the podcast just yet.
[6:40] Vicky feels it's time for a change because after 150+ episodes, she wants to introduce new topics and themes that won't always be marketing related.
[8:35] The new podcast will be more for authors, but that still doesn't mean it won't be relevant for those who aren't writing a book.
[9:50] By the way, Vicky's new book is available to pre-order!!
[13:25] Do you know of anyone who is interested in writing a book?
[17:00] If you're not achieving/ enjoying your goals, ask yourself why and maybe it makes sense to focus on something else.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Preorder Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:35] Quick Dingle update!!
[3:40] Vicky and Joe are not actually killing the podcast just yet.
[6:40] Vicky feels it's time for a change because after 150+ episodes, she wants to introduce new topics and themes that won't always be marketing related.
[8:35] The new podcast will be more for authors, but that still doesn't mean it won't be relevant for those who aren't writing a book.
[9:50] By the way, Vicky's new book is available to pre-order!!
[13:25] Do you know of anyone who is interested in writing a book?
[17:00] If you're not achieving/ enjoying your goals, ask yourself why and maybe it makes sense to focus on something else.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Preorder Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[1:60] Vicky doesn't believe in writer's block.
[3:15] Quick Project Dingle update!
[5:55] How can you beat writer's block?
[7:55] THe plotline and the story are two very different things.
[9:35] When you look at a simple blank page, you end up being paralyzed.
[10:15] How can you just start writing? Vicky has three exercises.
[15:00] Get yourself a timer and begin to write down Vicky's recommended three words.
[17:00] Don't fix your typos while you write!
[17:45] Vicky loves saving stories so that she can later use them in her daily newsletter.
[19:45] Your blank page of doom is never going to disappear for good. Even Vicky gets stuck.
[21:25] Next week, Vicky dives into why writer's block isn't a thing!
[22:30] Vicky's new book is out on preorder!!!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Preorder Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:60] Vicky doesn't believe in writer's block.
[3:15] Quick Project Dingle update!
[5:55] How can you beat writer's block?
[7:55] THe plotline and the story are two very different things.
[9:35] When you look at a simple blank page, you end up being paralyzed.
[10:15] How can you just start writing? Vicky has three exercises.
[15:00] Get yourself a timer and begin to write down Vicky's recommended three words.
[17:00] Don't fix your typos while you write!
[17:45] Vicky loves saving stories so that she can later use them in her daily newsletter.
[19:45] Your blank page of doom is never going to disappear for good. Even Vicky gets stuck.
[21:25] Next week, Vicky dives into why writer's block isn't a thing!
[22:30] Vicky's new book is out on preorder!!!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Preorder Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[2:50] Vicky won her trapeze competition!!!
[5:35] The Business for Superheros Show will be changing soon!
[8:50] Commandment number 1 - If you write, you are a writer.
[11:30] Commandment number 2 - Do not edit as you write.
[14:35] Commandment number 3 - Create an outline.
[16:20] Commandment number 4 - Protect your writing time fiercely.
[18:45] Commandment number 5 - Embrace the first draft.
[20:25] Commandment number 6 - Do not wait for inspiration to strike.
21:40] Commandment number 7 - Understand who you're writing for.
[22:25] Commandment number 8 - Give yourself permission to be unapologetically yourself.
[25:20] Commandment number 9 - Pay attention to the details.
[27:25] Commandment number 10 - Take criticism with grace and gratitude.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Preorder Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[2:50] Vicky won her trapeze competition!!!
[5:35] The Business for Superheros Show will be changing soon!
[8:50] Commandment number 1 - If you write, you are a writer.
[11:30] Commandment number 2 - Do not edit as you write.
[14:35] Commandment number 3 - Create an outline.
[16:20] Commandment number 4 - Protect your writing time fiercely.
[18:45] Commandment number 5 - Embrace the first draft.
[20:25] Commandment number 6 - Do not wait for inspiration to strike.
21:40] Commandment number 7 - Understand who you're writing for.
[22:25] Commandment number 8 - Give yourself permission to be unapologetically yourself.
[25:20] Commandment number 9 - Pay attention to the details.
[27:25] Commandment number 10 - Take criticism with grace and gratitude.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Preorder Vicky's new book! Write & Publish Your Book in 90 Days
]]>Key Takeaways:
[1:45] Something very weird happened to Joe when he was in Thailand.
[6:00] Vicky has built a new website! It's so shiny!
[7:15] How can you be a funny writer?
[9:35] Remember, humor is very subjective.
[12:00] Likeable people go far in life. They make people feel good!
[14:05] When writing a book, don't worry about trying to impress people.
[15:55] If you want to be funny, you've got to practice and you've got to learn it. It's not a natural skill.
[21:50] Remember to be yourself instead of trying to mimic someone else's talent.
[23:05] Thank you Natasha Lewis for sending Vicky your published book!
[23:55] Vicky plans to read Natasha's dog training book to hopefully train her sheep how to do agility tricks.
[25:25] Vicky also got a second book in the mail from Carol, who is a doggie doctor! Thank you Carol.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:45] Something very weird happened to Joe when he was in Thailand.
[6:00] Vicky has built a new website! It's so shiny!
[7:15] How can you be a funny writer?
[9:35] Remember, humor is very subjective.
[12:00] Likeable people go far in life. They make people feel good!
[14:05] When writing a book, don't worry about trying to impress people.
[15:55] If you want to be funny, you've got to practice and you've got to learn it. It's not a natural skill.
[21:50] Remember to be yourself instead of trying to mimic someone else's talent.
[23:05] Thank you Natasha Lewis for sending Vicky your published book!
[23:55] Vicky plans to read Natasha's dog training book to hopefully train her sheep how to do agility tricks.
[25:25] Vicky also got a second book in the mail from Carol, who is a doggie doctor! Thank you Carol.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[1:45] Dingle update!
[7:00] Vicky and Joe were amazed by the accessible scooters in Portugal.
[10:30] Vicky has been a bit stressed lately with nailing down this trapeze move.
[12:25] This trapeze move, however, is not vital to Vicky's success in the overall routine.
[13:05] If you're not 100% sure of a move, don't put it into the routine.
[13:45] The same applies to your business. If you rely on one big client, your business is going to be shaky.
[15:35] Vicky shares an example of someone who based their entire income off of Instagram.
[18:30] There is nothing wrong with having one specialty that you're known for, just make sure you're diverse in your marketing.
[19:45] Next week Vicky and Joe discuss how to write with humor!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:45] Dingle update!
[7:00] Vicky and Joe were amazed by the accessible scooters in Portugal.
[10:30] Vicky has been a bit stressed lately with nailing down this trapeze move.
[12:25] This trapeze move, however, is not vital to Vicky's success in the overall routine.
[13:05] If you're not 100% sure of a move, don't put it into the routine.
[13:45] The same applies to your business. If you rely on one big client, your business is going to be shaky.
[15:35] Vicky shares an example of someone who based their entire income off of Instagram.
[18:30] There is nothing wrong with having one specialty that you're known for, just make sure you're diverse in your marketing.
[19:45] Next week Vicky and Joe discuss how to write with humor!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[:44] Joe has been replaced by Misty and six fellow business owners on this episode!
[1:25] First client feature is Teresa!
[3:10] Second feature is Ray!
[6:05] Next up is Carol. What did she learn this weekend?
[8:50] Fourth feature is Bruce!
[12:40] Fifth client feature is friend and podcast guest, Kim Krause Schwalm.
[16:50] And the final feature is Shela!
[19:40] Misty shares some thoughts about what she learned this weekend.
[22:00] Some final thoughts from Vicky.
[23:10] Special guest appearance from the husbands in short shorts.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[:44] Joe has been replaced by Misty and six fellow business owners on this episode!
[1:25] First client feature is Teresa!
[3:10] Second feature is Ray!
[6:05] Next up is Carol. What did she learn this weekend?
[8:50] Fourth feature is Bruce!
[12:40] Fifth client feature is friend and podcast guest, Kim Krause Schwalm.
[16:50] And the final feature is Shela!
[19:40] Misty shares some thoughts about what she learned this weekend.
[22:00] Some final thoughts from Vicky.
[23:10] Special guest appearance from the husbands in short shorts.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[2:05] Vicky and Joe are off to the Breaking Bread Mastermind soon!
[2:45] Dingle update!
[4:25] Joe didn't die!
[6:25] There's been a lot of renovation frustrations and roadblocks with The Dingle.
[9:35] Vicky broke down when she realized she was under unrealistic time pressures she was never going to complete.
[10:15] 12 week goals are way too long for Vicky.
[12:20] Joe lives in his emails and the disorder frightens Vicky.
[13:10] What's the difference between a bullet journal and a regular journal?
[16:20] Vicky feels so much more organized with the bullet journal!
[18:00] Vicky shares how she structures the bullet journal.
[21:55] Break your goals into mini goals.
[23:30] What did Vicky do before she discovered the self-journal?
[26:30] Vicky now feels more in control of Project Dingle.
[29:20] Despite everything going on right now, Vicky mowed the lawn and feels this is a big accomplishment!
[30:55] Remember to celebrate the tiny wins as well as the big wins!
[32:45] Vicky will be launching her new book this August!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[2:05] Vicky and Joe are off to the Breaking Bread Mastermind soon!
[2:45] Dingle update!
[4:25] Joe didn't die!
[6:25] There's been a lot of renovation frustrations and roadblocks with The Dingle.
[9:35] Vicky broke down when she realized she was under unrealistic time pressures she was never going to complete.
[10:15] 12 week goals are way too long for Vicky.
[12:20] Joe lives in his emails and the disorder frightens Vicky.
[13:10] What's the difference between a bullet journal and a regular journal?
[16:20] Vicky feels so much more organized with the bullet journal!
[18:00] Vicky shares how she structures the bullet journal.
[21:55] Break your goals into mini goals.
[23:30] What did Vicky do before she discovered the self-journal?
[26:30] Vicky now feels more in control of Project Dingle.
[29:20] Despite everything going on right now, Vicky mowed the lawn and feels this is a big accomplishment!
[30:55] Remember to celebrate the tiny wins as well as the big wins!
[32:45] Vicky will be launching her new book this August!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[1:45] Vicky answers your questions as TinySheep distract her!
[2:45] Should you write a book if you're self-employed and don't have a physical product?
[4:10] What's the point of writing a book when you have limited time?
[7:20] Do you feel like you will be judged by your book when it's published?
[7:40] Joe just got bitten by a chicken.
[9:35] People will judge you. Some people will love you, some people will hate you. So what?
[14:50] You can't please everybody. Not everyone is going to like you! It's okay!
[17:15] Is there any point in trying to get traditionally published?
[21:00] What do you want your book to do for you?
[25:30] More TinySheep distractions! See you next week!
[26:15] Wanna go to portugal? Contact Vicky! Breaking Bread Mastermind is happening soon!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:45] Vicky answers your questions as TinySheep distract her!
[2:45] Should you write a book if you're self-employed and don't have a physical product?
[4:10] What's the point of writing a book when you have limited time?
[7:20] Do you feel like you will be judged by your book when it's published?
[7:40] Joe just got bitten by a chicken.
[9:35] People will judge you. Some people will love you, some people will hate you. So what?
[14:50] You can't please everybody. Not everyone is going to like you! It's okay!
[17:15] Is there any point in trying to get traditionally published?
[21:00] What do you want your book to do for you?
[25:30] More TinySheep distractions! See you next week!
[26:15] Wanna go to portugal? Contact Vicky! Breaking Bread Mastermind is happening soon!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>Key Takeaways:
[1:10] Both Vicky and Joe are struggling with the whole 'chewing food' thing.
[4:25] Vicky and Joe answer your burning questions!
[4:55] How do you properly write an author bio?
[11:20] How do you write an interesting back cover blurb?
[16:45] Vicky shares how she wrote her back cover blurb.
[19:25] Vicky offers tips on how you can write a good back cover blurb.
[21:10] Make your back cover blurb easy for the eyes to scan through.
[23:00] Why should a mortgage broker even write their own book?
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:10] Both Vicky and Joe are struggling with the whole 'chewing food' thing.
[4:25] Vicky and Joe answer your burning questions!
[4:55] How do you properly write an author bio?
[11:20] How do you write an interesting back cover blurb?
[16:45] Vicky shares how she wrote her back cover blurb.
[19:25] Vicky offers tips on how you can write a good back cover blurb.
[21:10] Make your back cover blurb easy for the eyes to scan through.
[23:00] Why should a mortgage broker even write their own book?
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[1:55] What fun things did Vicky and Joe get up to last weekend?
[3:45] YouTube makes shearing sheep look so simple!
[6:10] It was hard work! Joe and Vicky could have given up, but they didn't.
[9:25] Whether you're trying to shear sheep or write a book, you will feel some kind of pain or fear that you won't make it, but don't give up!
[10:30] The great wall of pain will take you by surprise, but it won't knock you out!
[13:00] Vicky has made an active effort to avoid distractions by taking social media off her phone.
[19:25] Vicky shares another example of the great wall of pain.
[22:15] It's okay to give yourself some headspace when you've run into a wall!
[27:40] Do you need an extra push to finish your book? Feel free to reach out to Vicky!
[30:20] Breaking Bread is happening! There are still two spots left!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Subscribe on iTunes, Stitcher, and Overcast
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles, by Steven Pressfield
Digital Minimalism: Choosing a Focused Life in a Noisy World, by Cal Newport
]]>
Key Takeaways:
[1:55] What fun things did Vicky and Joe get up to last weekend?
[3:45] YouTube makes shearing sheep look so simple!
[6:10] It was hard work! Joe and Vicky could have given up, but they didn't.
[9:25] Whether you're trying to shear sheep or write a book, you will feel some kind of pain or fear that you won't make it, but don't give up!
[10:30] The great wall of pain will take you by surprise, but it won't knock you out!
[13:00] Vicky has made an active effort to avoid distractions by taking social media off her phone.
[19:25] Vicky shares another example of the great wall of pain.
[22:15] It's okay to give yourself some headspace when you've run into a wall!
[27:40] Do you need an extra push to finish your book? Feel free to reach out to Vicky!
[30:20] Breaking Bread is happening! There are still two spots left!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
Subscribe on iTunes, Stitcher, and Overcast
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles, by Steven Pressfield
Digital Minimalism: Choosing a Focused Life in a Noisy World, by Cal Newport
]]>
Key Takeaways:
[1:00] Julia describes some of the artwork behind her (sorry podcast listeners!).
[5:40] What makes Julia different from other designers?
[8:30] Why did Julia start her own business?
[11:00] Learning about the business side of things was definitely a learning curve for Julia!
[13:45] Why did Julia join Vicky's Superheroes group?
[18:20] Vicky loves Julia's work and her amazing book cover designs.
[19:50] What has Julia's biggest win been over the last year?
[22:40] How does Julia handle failures or challenges?
[26:55] Vicky highly encourages you to join a group of people who will help you through your business journey.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:00] Julia describes some of the artwork behind her (sorry podcast listeners!).
[5:40] What makes Julia different from other designers?
[8:30] Why did Julia start her own business?
[11:00] Learning about the business side of things was definitely a learning curve for Julia!
[13:45] Why did Julia join Vicky's Superheroes group?
[18:20] Vicky loves Julia's work and her amazing book cover designs.
[19:50] What has Julia's biggest win been over the last year?
[22:40] How does Julia handle failures or challenges?
[26:55] Vicky highly encourages you to join a group of people who will help you through your business journey.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[2:40] How can you look like a professional in everything that you do?
[5:10] There is no excuse why your cover photo is poorly designed or crafted.
[7:40] If the first impression your readers get is that you're an amateur, they'll go elsewhere.
[8:45] How much work do you put into your book? Do that work justice by having a nice cover!
[13:10] How do you avoid looking like an amateur?
[16:10] Vicky shares tips on what you need to be aware of when it comes to typeface / font .
[20:40] Having too many typefaces gives people headaches!
[27:05] What should you look for in a printing press?
[31:00] Breaking Bread mastermind is happening soon! There are still three spaces left.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[2:40] How can you look like a professional in everything that you do?
[5:10] There is no excuse why your cover photo is poorly designed or crafted.
[7:40] If the first impression your readers get is that you're an amateur, they'll go elsewhere.
[8:45] How much work do you put into your book? Do that work justice by having a nice cover!
[13:10] How do you avoid looking like an amateur?
[16:10] Vicky shares tips on what you need to be aware of when it comes to typeface / font .
[20:40] Having too many typefaces gives people headaches!
[27:05] What should you look for in a printing press?
[31:00] Breaking Bread mastermind is happening soon! There are still three spaces left.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[1:25] Who is Vicky?
[4:20] Everybody has an interesting story.
[9:20] How can you get people interested in your story?
[10:40] Is your life mundane and boring?
[13:05] Do you feel like you don't 'know enough' to become an expert?
[19:35] Vicky offers her advice on charisma.
[25:50] How does Vicky discover interesting things about people?
[29:45] Why does Vicky like socks in the wind?
[31:45] How did Vicky accidentally acquire three sheep?
[34:45] It's okay to be wrong. Just don't be boring.
[38:55] What does it take to become a world class photographer?
[40:15] Vicky shares what her new book is all about!
[43:00] Can anybody write a book?
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:25] Who is Vicky?
[4:20] Everybody has an interesting story.
[9:20] How can you get people interested in your story?
[10:40] Is your life mundane and boring?
[13:05] Do you feel like you don't 'know enough' to become an expert?
[19:35] Vicky offers her advice on charisma.
[25:50] How does Vicky discover interesting things about people?
[29:45] Why does Vicky like socks in the wind?
[31:45] How did Vicky accidentally acquire three sheep?
[34:45] It's okay to be wrong. Just don't be boring.
[38:55] What does it take to become a world class photographer?
[40:15] Vicky shares what her new book is all about!
[43:00] Can anybody write a book?
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[2:05 Vicky is still going through mouth torture from her braces.
[4:35] It gets better!
[8:30] How do you extract helpful feedback from your readers?
[10:55] Vicky lists the 18 questions she asked her readers.
[16:00] Where did the book get boring?
[17:30] What was missing from the book?
[20:55] Get someone to proofread your questions to your beta readers, because Vicky didn't. Lesson learned.
[21:40] Get your beta readers to inform you when your stuff is repeating in the book.
[25:25] For both fiction and non-fiction writers, send people somewhere else, like to a newsletter!
[29:50] Are the chapters in the right order?
[32:10] The Breaking Bread Mastermind in Portugal is happening soon!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[2:05 Vicky is still going through mouth torture from her braces.
[4:35] It gets better!
[8:30] How do you extract helpful feedback from your readers?
[10:55] Vicky lists the 18 questions she asked her readers.
[16:00] Where did the book get boring?
[17:30] What was missing from the book?
[20:55] Get someone to proofread your questions to your beta readers, because Vicky didn't. Lesson learned.
[21:40] Get your beta readers to inform you when your stuff is repeating in the book.
[25:25] For both fiction and non-fiction writers, send people somewhere else, like to a newsletter!
[29:50] Are the chapters in the right order?
[32:10] The Breaking Bread Mastermind in Portugal is happening soon!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[:50] Vicky has braces!!!
[5:00] Vicky gives a quick trapeze update!
[8:25] Vicky did not get beta readers on her first book, and her book would have been much better if she did.
[10:20] You don't always need to pay your beta readers.
[12:40] How do you find your beta testers?
[18:20] Vicky doesn't expect everyone she asks to become a beta reader.
[19:25] Who should you include in your beta list?
[24:15] When Vicky sent out the beta version of her book, she sent it out in a wirebound format so that people could easily make corrections.
[24:45] Send a thank you letter to your beta readers!
[27:30] Next week, Vicky will dive into the questions she asked her beta readers!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[:50] Vicky has braces!!!
[5:00] Vicky gives a quick trapeze update!
[8:25] Vicky did not get beta readers on her first book, and her book would have been much better if she did.
[10:20] You don't always need to pay your beta readers.
[12:40] How do you find your beta testers?
[18:20] Vicky doesn't expect everyone she asks to become a beta reader.
[19:25] Who should you include in your beta list?
[24:15] When Vicky sent out the beta version of her book, she sent it out in a wirebound format so that people could easily make corrections.
[24:45] Send a thank you letter to your beta readers!
[27:30] Next week, Vicky will dive into the questions she asked her beta readers!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[2:30] Quick Dingle update!
[5:30] Vicky has sent a limited edition copy of her new book to some of her inner circle members to get feedback on it.
[7:25] What would you do if 50% of your readers hated your book?
[8:50] How do you deal with criticism with grace?
[11:05] Vicky asks for feedback often and early into her book-writing process.
[16:00] If the criticism hurts, it's okay to spend five minutes crying over it.
[19:00] Remember, most of your critics really want you to succeed.
[21:35] When asking for feedback, make it clear that that the person is not forced to do it. Give them an out.
[25:45] We are far more likely to internalize negative feedback than positive feedback.
[28:45] Breaking Bread Mastermind is happening in Portugal and Joe will be wearing some very short shorts.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[2:30] Quick Dingle update!
[5:30] Vicky has sent a limited edition copy of her new book to some of her inner circle members to get feedback on it.
[7:25] What would you do if 50% of your readers hated your book?
[8:50] How do you deal with criticism with grace?
[11:05] Vicky asks for feedback often and early into her book-writing process.
[16:00] If the criticism hurts, it's okay to spend five minutes crying over it.
[19:00] Remember, most of your critics really want you to succeed.
[21:35] When asking for feedback, make it clear that that the person is not forced to do it. Give them an out.
[25:45] We are far more likely to internalize negative feedback than positive feedback.
[28:45] Breaking Bread Mastermind is happening in Portugal and Joe will be wearing some very short shorts.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[1:05] What is Kenda's new book, Hack the Buyer Brain, all about?
[2:05] What did Kenda struggle with the most about writing this book?
[4:00] Kenda suffered from imposter syndrome while writing this book and it took a lot to get over that.
[6:25] Who is Kenda and what does she do?
[9:00] Kenda had a mental breakdown on the last chapter of her book!
[11:15] What helped Kenda get unstuck?
[14:25] How many pre-sale copies has Kenda sold so far?
[15:45] Kenda describes how she uses the 'golden ticket' to promote her book.
[18:30] Kenda shares why she's using the UpViral tool to help promote her book.
[21:40] People have really taken well to the branding of the book and Kenda wants them to get excited about the swag that comes with the book!
[22:15] Thinking of writing a book? Vicky hopes Kenda's story inspires you to take action!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:05] What is Kenda's new book, Hack the Buyer Brain, all about?
[2:05] What did Kenda struggle with the most about writing this book?
[4:00] Kenda suffered from imposter syndrome while writing this book and it took a lot to get over that.
[6:25] Who is Kenda and what does she do?
[9:00] Kenda had a mental breakdown on the last chapter of her book!
[11:15] What helped Kenda get unstuck?
[14:25] How many pre-sale copies has Kenda sold so far?
[15:45] Kenda describes how she uses the 'golden ticket' to promote her book.
[18:30] Kenda shares why she's using the UpViral tool to help promote her book.
[21:40] People have really taken well to the branding of the book and Kenda wants them to get excited about the swag that comes with the book!
[22:15] Thinking of writing a book? Vicky hopes Kenda's story inspires you to take action!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[1:25] Come join Vicky and Misty in Portugal this July 26th-28th!
[6:15] What makes this mastermind different from other masterminds?
[10:15] What will you be learning at this mastermind?
[15:00] Misty shares an example of a prior mastermind student and what they achieved after attending!
[18:45] Vicky and Misty don't just focus on work either! They focus on your whole life!
[22:30] What's included in the ticket price?
[26:20] There will only be a max of 8 spots!
[31:10] Have you listened to every single episode? Drop Vicky an email!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:25] Come join Vicky and Misty in Portugal this July 26th-28th!
[6:15] What makes this mastermind different from other masterminds?
[10:15] What will you be learning at this mastermind?
[15:00] Misty shares an example of a prior mastermind student and what they achieved after attending!
[18:45] Vicky and Misty don't just focus on work either! They focus on your whole life!
[22:30] What's included in the ticket price?
[26:20] There will only be a max of 8 spots!
[31:10] Have you listened to every single episode? Drop Vicky an email!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[1:05] Who is Hannah and what does she do for her clients?
[3:15] Hannah started out as a counsellor first. Now, she's a counsellor/copywriter!
[4:55] How does Hannah get over her introvertedness and actually talk to people?
[7:30] Why are interview skills so important for business owners?
[10:25] What are some of the biggest frustrations business owners face when trying to write copy that resonates?
[14:10] Hannah explains how you can dig deep into pain and motivation without creating tension!
[18:45] Hannah shares suggestions on how you can ask the tough questions during an interview.
[22:20] What are some of the worst questions to ask someone?
[25:00] How can you prevent interviewees from going off on a tangent?
[28:25] What's one piece of advice Hannah would give to someone trying to get better at interviewing?
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:05] Who is Hannah and what does she do for her clients?
[3:15] Hannah started out as a counsellor first. Now, she's a counsellor/copywriter!
[4:55] How does Hannah get over her introvertedness and actually talk to people?
[7:30] Why are interview skills so important for business owners?
[10:25] What are some of the biggest frustrations business owners face when trying to write copy that resonates?
[14:10] Hannah explains how you can dig deep into pain and motivation without creating tension!
[18:45] Hannah shares suggestions on how you can ask the tough questions during an interview.
[22:20] What are some of the worst questions to ask someone?
[25:00] How can you prevent interviewees from going off on a tangent?
[28:25] What's one piece of advice Hannah would give to someone trying to get better at interviewing?
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[1:30] It was Vicky's big 40 last week!
[3:50] Vicky and Joe had some hilarious fun vaccinating sheep.
[10:00] A common mistake writers make is that they feel like they have to write a huge novel in order for it to be 'good enough'.
[12:00] Pick some books at random on Amazon. What commonalities do you notice?
[14:00] From a practical printing standpoint, what's a good number of pages?
[16:20] How do you avoid being boring?
[18:45] Get a good editor to make sure you're not repeating yourself accidently!
[22:15] The editing and de-fluffing of the book will take a while, and a couple of comb-throughs before you get it just right.
[23:45] Remember! There's no wrong way to write a book. The most important thing is it interesting, useful, valuable, and/ or entertaining.
[24:25] Any questions for Vicky? Email her!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:30] It was Vicky's big 40 last week!
[3:50] Vicky and Joe had some hilarious fun vaccinating sheep.
[10:00] A common mistake writers make is that they feel like they have to write a huge novel in order for it to be 'good enough'.
[12:00] Pick some books at random on Amazon. What commonalities do you notice?
[14:00] From a practical printing standpoint, what's a good number of pages?
[16:20] How do you avoid being boring?
[18:45] Get a good editor to make sure you're not repeating yourself accidently!
[22:15] The editing and de-fluffing of the book will take a while, and a couple of comb-throughs before you get it just right.
[23:45] Remember! There's no wrong way to write a book. The most important thing is it interesting, useful, valuable, and/ or entertaining.
[24:25] Any questions for Vicky? Email her!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[2:15] Sara has a lot of fear when it comes to writing her own book.
[4:20] Finishing your book is only the start!
[5:50] Getting bad reviews for your book isn't really so bad!
[7:30] It's not going to take you years and years to write a book! Vicky wrote hers in 90 days.
[9:10] Where does Vicky find her inspiration?
[13:30] Sara asks: How do you build authority when you're new to the industry? Should you just wait till you have more experience?
[16:15] The best people in the industry always think they still have something more to learn.
[17:20] How do I manage my time when I'm juggling paid work?
[21:50] Would you like to Borrow Vicky's brain? You can! Click here.
[22:25] Casey asks: What drives Vicky to do what she does?
[24:05] What makes Vicky the most happy during her working week?
[27:40] Tune in next week to find out how long your non-fiction should be!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[2:15] Sara has a lot of fear when it comes to writing her own book.
[4:20] Finishing your book is only the start!
[5:50] Getting bad reviews for your book isn't really so bad!
[7:30] It's not going to take you years and years to write a book! Vicky wrote hers in 90 days.
[9:10] Where does Vicky find her inspiration?
[13:30] Sara asks: How do you build authority when you're new to the industry? Should you just wait till you have more experience?
[16:15] The best people in the industry always think they still have something more to learn.
[17:20] How do I manage my time when I'm juggling paid work?
[21:50] Would you like to Borrow Vicky's brain? You can! Click here.
[22:25] Casey asks: What drives Vicky to do what she does?
[24:05] What makes Vicky the most happy during her working week?
[27:40] Tune in next week to find out how long your non-fiction should be!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[1:20] Quick Dingle update! Everything takes longer than you think it will.
[5:55] Vicky is thinking of ending this podcast. Are you shocked?
[7:55] When it comes to coming up with a title for your book, that process can take months.
[9:55] Authors have a lot a pressure coming up with a good and engaging title that attracts attention.
[11:5] We want a title that feels like 'us'. We want a title that is unique.
[12:10] Vicky has ten top tips that she uses for herself and her nonfiction writers.
[13:20] Look at the titles on your bookshelves!
[18:30] What book titles tend to jump out at you?
[20:25] You can find out what keywords people are searching for in your industry through the use of Google Keywords and Amazon Kindle!
[23:40] Want more tips? Vicky is on Medium!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[1:20] Quick Dingle update! Everything takes longer than you think it will.
[5:55] Vicky is thinking of ending this podcast. Are you shocked?
[7:55] When it comes to coming up with a title for your book, that process can take months.
[9:55] Authors have a lot a pressure coming up with a good and engaging title that attracts attention.
[11:5] We want a title that feels like 'us'. We want a title that is unique.
[12:10] Vicky has ten top tips that she uses for herself and her nonfiction writers.
[13:20] Look at the titles on your bookshelves!
[18:30] What book titles tend to jump out at you?
[20:25] You can find out what keywords people are searching for in your industry through the use of Google Keywords and Amazon Kindle!
[23:40] Want more tips? Vicky is on Medium!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[1:15] Vicky and Joe have some new chickens!
[4:05] Today we answer your questions! First from Charles: Is there any point in trying to get traditionally published?
[8:20] Is there a point to paying an editor?
[10:30] How do you decide what to put in a book?
[14:45] Terry asks: How do you get your ebook printed?
[20:00] How do I get an amazing cover?
[22:55] Dennis asks: What new spin can I include in my book that will make it unique?
[24:00] How can I get my content to really stick in people's minds?
[25:35] Have you listened to every podcast episode? Email Vicky and she will send you a gift!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:15] Vicky and Joe have some new chickens!
[4:05] Today we answer your questions! First from Charles: Is there any point in trying to get traditionally published?
[8:20] Is there a point to paying an editor?
[10:30] How do you decide what to put in a book?
[14:45] Terry asks: How do you get your ebook printed?
[20:00] How do I get an amazing cover?
[22:55] Dennis asks: What new spin can I include in my book that will make it unique?
[24:00] How can I get my content to really stick in people's minds?
[25:35] Have you listened to every podcast episode? Email Vicky and she will send you a gift!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[1:15] Why did Dom decide to write his first book?
[4:40] Dom also has a fun new book (Dirty Derrick) coming out as well!
[9:30] How has Dom's business changed ever since he started writing his books?
[12:05] What has writing a book done for Dom's brain?
[13:15] Dom shares what he likes the most about writing books.
[15:45] What has been the hardest part about writing a book?
[17:30] You can't wait for your muse to show up.
[22:05] Dom will be hosting a pet summit this April 6th. Link in the show notes!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:15] Why did Dom decide to write his first book?
[4:40] Dom also has a fun new book (Dirty Derrick) coming out as well!
[9:30] How has Dom's business changed ever since he started writing his books?
[12:05] What has writing a book done for Dom's brain?
[13:15] Dom shares what he likes the most about writing books.
[15:45] What has been the hardest part about writing a book?
[17:30] You can't wait for your muse to show up.
[22:05] Dom will be hosting a pet summit this April 6th. Link in the show notes!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[1:45] Vicky gives a quick update on her latest soon-to-be-released book.
[3:55] Vicky will be answering your questions today!
[4:05] Roy: What bits of digital marketing actually work?
[8:15] Leslie: I don't have anything unique or novel to say. Where does inspiration come from?
[14:45] Leslie: Do I really need a website?
[18:00] Charles: I don't know enough to position myself as an expert.
[22:00] Charles: What would you do differently about writing your book knowing what you know now?
[27:30] Tune in next week as Vicky will answer loads, loads more of your questions!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[1:45] Vicky gives a quick update on her latest soon-to-be-released book.
[3:55] Vicky will be answering your questions today!
[4:05] Roy: What bits of digital marketing actually work?
[8:15] Leslie: I don't have anything unique or novel to say. Where does inspiration come from?
[14:45] Leslie: Do I really need a website?
[18:00] Charles: I don't know enough to position myself as an expert.
[22:00] Charles: What would you do differently about writing your book knowing what you know now?
[27:30] Tune in next week as Vicky will answer loads, loads more of your questions!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[1:00] Vicky and Joe are still drinking old socks (tea).
[1:55] Vicky and Joe have a Dingle update for you!
[5:20] You should not be writing a book for the money.
[6:20] So, why should business owners consider writing a book?
[10:40] It's not easy to write a body of work, but you gain authority and become an expert by doing it.
[11:00] Vicky doesn't think most people can knock out anything that's worth reading in a weekend. These things take time!
[13:30] Vicky has people writing in to tell her that her book (which she spent a lot of time working on) has changed their life.
[14:25] Books open doors for you.
[16:10] Your potential buyers or customers will have a better understanding of how you work.
[22:45] Vicky's book will be out soon! End of March timeframe!
[23:00] Questions? Reach out!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:00] Vicky and Joe are still drinking old socks (tea).
[1:55] Vicky and Joe have a Dingle update for you!
[5:20] You should not be writing a book for the money.
[6:20] So, why should business owners consider writing a book?
[10:40] It's not easy to write a body of work, but you gain authority and become an expert by doing it.
[11:00] Vicky doesn't think most people can knock out anything that's worth reading in a weekend. These things take time!
[13:30] Vicky has people writing in to tell her that her book (which she spent a lot of time working on) has changed their life.
[14:25] Books open doors for you.
[16:10] Your potential buyers or customers will have a better understanding of how you work.
[22:45] Vicky's book will be out soon! End of March timeframe!
[23:00] Questions? Reach out!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[1:30] Vicky and Joe drink….tea! They are doing an alcohol experiment.
[8:25] Since going alcohol free, Vicky is surprised that other people around her are doing the same!
[12:55] Vicky recently signed up to a habit builder that helps you with your daily writing.
[19:40] Why do people fail to write their book? They just don't form the habit.
[20:15] What other habits has Vicky been building?
[25:55] Vicky and Joe feel pretty good about this podcast! It's gone pretty smoothly, better than any of the other ones.
[26:30] Feeling overwhelmed? Spend 5 minutes journaling and getting those nasty thoughts out of your head.
[28:55] Vicky's new book is going to be out soon. There's a link below!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:30] Vicky and Joe drink….tea! They are doing an alcohol experiment.
[8:25] Since going alcohol free, Vicky is surprised that other people around her are doing the same!
[12:55] Vicky recently signed up to a habit builder that helps you with your daily writing.
[19:40] Why do people fail to write their book? They just don't form the habit.
[20:15] What other habits has Vicky been building?
[25:55] Vicky and Joe feel pretty good about this podcast! It's gone pretty smoothly, better than any of the other ones.
[26:30] Feeling overwhelmed? Spend 5 minutes journaling and getting those nasty thoughts out of your head.
[28:55] Vicky's new book is going to be out soon. There's a link below!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[1:30] Why do small businesses struggle with marketing?
[3:20] What can you do for your customer, and can you do it better than anybody else?
[5:30] We're living in a pretty easy time despite the craziness that's going on with Brexit.
[7:40] What do you do when you go broke? Drayton has gone broke twice. All you can do is cry.
[9:10] How did Drayton get started?
[14:45] If you have a skill, nurture it. If you don't have any skills...well, go out there and get one!
[18:30] What was it like working with David Ogilvy?
[23:15] What hasn't changed about marketing throughout the years?
[24:55] Within 8 seconds, can you answer the 'why choose me' question?
[25:45] How can someone get started in marketing?
[28:15] You don't have to be bright to succeed. Be determined, be wrong, and don't give up.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:30] Why do small businesses struggle with marketing?
[3:20] What can you do for your customer, and can you do it better than anybody else?
[5:30] We're living in a pretty easy time despite the craziness that's going on with Brexit.
[7:40] What do you do when you go broke? Drayton has gone broke twice. All you can do is cry.
[9:10] How did Drayton get started?
[14:45] If you have a skill, nurture it. If you don't have any skills...well, go out there and get one!
[18:30] What was it like working with David Ogilvy?
[23:15] What hasn't changed about marketing throughout the years?
[24:55] Within 8 seconds, can you answer the 'why choose me' question?
[25:45] How can someone get started in marketing?
[28:15] You don't have to be bright to succeed. Be determined, be wrong, and don't give up.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[0:50] Vicky and Joe are very cold. Their house is filled with gaps.
[4:20] Let's talk about the power of 'no'!
[5:25] Do you feel like you have to say yes to everything?
[9:00] We all know people who are chronically negative.
[15:00] If people know you say yes to everything, you're training them to keep asking you for things!
[16:00] If you're not enthusiastic about doing the task, then say no.
[18:00] Everything you say yes to is incrementally one more thing to support and you die a death by a thousand paper cuts.
[24:15] Next time you feel like saying yes, first ask yourself why!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[0:50] Vicky and Joe are very cold. Their house is filled with gaps.
[4:20] Let's talk about the power of 'no'!
[5:25] Do you feel like you have to say yes to everything?
[9:00] We all know people who are chronically negative.
[15:00] If people know you say yes to everything, you're training them to keep asking you for things!
[16:00] If you're not enthusiastic about doing the task, then say no.
[18:00] Everything you say yes to is incrementally one more thing to support and you die a death by a thousand paper cuts.
[24:15] Next time you feel like saying yes, first ask yourself why!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[:50] Who is Jon and what does he do for Panjango?
[2:05] Why did Jon start Panjango?
[4:55] How does Jon teach 'contextual learning' to children?
[6:35] What results has Jon seen so far?
[7:55] What kind of proposal does Jon give to schools for them to see the benefits of this new and more modern way of teaching children?
[11:25] Jon shares the story behind the name 'Panjango'.
[14:25] Are teachers incorporating games into their lesson plans now that they've been introduced to Panjango?
[15:40] What has been Jon's biggest challenge so far?
[19:25] Jon shares an example of how Panjango games work.
[21:40] Panjango even has a board game as well as booster packs!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Email Vicky
Subscribe on iTunes, Stitcher, and Overcast
Key Takeaways:
[:50] Who is Jon and what does he do for Panjango?
[2:05] Why did Jon start Panjango?
[4:55] How does Jon teach 'contextual learning' to children?
[6:35] What results has Jon seen so far?
[7:55] What kind of proposal does Jon give to schools for them to see the benefits of this new and more modern way of teaching children?
[11:25] Jon shares the story behind the name 'Panjango'.
[14:25] Are teachers incorporating games into their lesson plans now that they've been introduced to Panjango?
[15:40] What has been Jon's biggest challenge so far?
[19:25] Jon shares an example of how Panjango games work.
[21:40] Panjango even has a board game as well as booster packs!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!Write & Publish Your Book in 90 Days
Email Vicky
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[1:45] Vicky and Joe have a Dingle update.
[2:35] Vicky has been teaching sheep agility training.
[4:30] Most people have intentions, not plans.
[5:55] Vicky and Joe have been overwhelmed with renovations to-dos because they didn't have a plan.
[8:50] Vicky and Joe now know what they're going to be doing in the next 12 weeks. It feels great and exciting!
[9:25] But what does this really have to do with your business?
[10:40] Always start from the end point and then work backwards.
[14:50] Vicky's new book is coming out March 19th.
[15:20] If your idea doesn't work on paper, then there's no way it's going to work in real life.
[16:00] Vicky likes to work in 12 week blocks (3 months).
[17:45] How does Vicky structure her week?
[24:25] You need your sleep. Don't try to cut that short.
[27:20] You have to be realistic with your schedule. You might have to give up some things in order to get your goals done.
[29:20] If you don't organize your time, your plans are nothing more than dreams.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[1:45] Vicky and Joe have a Dingle update.
[2:35] Vicky has been teaching sheep agility training.
[4:30] Most people have intentions, not plans.
[5:55] Vicky and Joe have been overwhelmed with renovations to-dos because they didn't have a plan.
[8:50] Vicky and Joe now know what they're going to be doing in the next 12 weeks. It feels great and exciting!
[9:25] But what does this really have to do with your business?
[10:40] Always start from the end point and then work backwards.
[14:50] Vicky's new book is coming out March 19th.
[15:20] If your idea doesn't work on paper, then there's no way it's going to work in real life.
[16:00] Vicky likes to work in 12 week blocks (3 months).
[17:45] How does Vicky structure her week?
[24:25] You need your sleep. Don't try to cut that short.
[27:20] You have to be realistic with your schedule. You might have to give up some things in order to get your goals done.
[29:20] If you don't organize your time, your plans are nothing more than dreams.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[2:20] Vicky and Joe are back from Christmas break to continue their 7 Quirks podcast series.
[2:30] Today we'll be diving into Quirk number 7, which is owning the media!
[4:00] It's important to read multiple sources about a certain news topic, even if it's an opinion you disagree with.
[4:20] Quick update about Vicky and Joe's cottage house, The Dingle!
[5:40] What is classified as 'media'?
[11:00] There are a lot of local radio stations who are in desperate need of content!
[12:00] By the way, Vicky's new book will be out in March!!!
[13:10] It's so important to have your own following outside of social media because they can kick you off it whenever they like.
[16:10] Vicky has some stats for you on why video is king!
[17:55] Use your media to build relationships.
[21:30] Create your own content to build credibility and authority.
[23:15] Don't be afraid to repurpose your content on other platforms.
[25:40] Have questions? Email Vicky!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[2:20] Vicky and Joe are back from Christmas break to continue their 7 Quirks podcast series.
[2:30] Today we'll be diving into Quirk number 7, which is owning the media!
[4:00] It's important to read multiple sources about a certain news topic, even if it's an opinion you disagree with.
[4:20] Quick update about Vicky and Joe's cottage house, The Dingle!
[5:40] What is classified as 'media'?
[11:00] There are a lot of local radio stations who are in desperate need of content!
[12:00] By the way, Vicky's new book will be out in March!!!
[13:10] It's so important to have your own following outside of social media because they can kick you off it whenever they like.
[16:10] Vicky has some stats for you on why video is king!
[17:55] Use your media to build relationships.
[21:30] Create your own content to build credibility and authority.
[23:15] Don't be afraid to repurpose your content on other platforms.
[25:40] Have questions? Email Vicky!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[1:00] Who is Jill and what does she do?
[4:10] Failing is important! It's the best way to learn!
[7:00] What kind of copywriting does Jill do now?
[12:45] Jill is awesome because she sent Vicky the best pitch...ever!
[16:15] You have to find that special thing about you. That thing that lights clients up.
[16:35] How does Jill bring on a new client?
[18:30] Nobody wants to build a business around an idea that doesn't even work.
[22:00] What tips does Jill have for someone who is struggling to be unique?
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:00] Who is Jill and what does she do?
[4:10] Failing is important! It's the best way to learn!
[7:00] What kind of copywriting does Jill do now?
[12:45] Jill is awesome because she sent Vicky the best pitch...ever!
[16:15] You have to find that special thing about you. That thing that lights clients up.
[16:35] How does Jill bring on a new client?
[18:30] Nobody wants to build a business around an idea that doesn't even work.
[22:00] What tips does Jill have for someone who is struggling to be unique?
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[1:05] Who is Neil and what does he do?
[1:55] How is Neil a consultant for the 80/20 principle?
[3:40] Neil explains his business process.
[4:05] There's a lot of emotional attachment towards firing some of your clients.
[5:20] How can people get started in this process? Know your numbers!
[7:55] What kind of improvements has Neil seen in his clients after they've fired some of their clients?
[9:35] Look at your gross profit and see how much time goes into each of your clients.
[13:40] Just by taking out one sardine (bad client) and replacing it with a whale (high-profit client), you can increase your profits by an extra 40%.
[15:05] It can be hard to get rid of your sardines, but it opens you up to allow for more work with your whales.
[17:30] What's the first step someone should take to get started?
[21:15] What's next for Neil?
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Subscribe on iTunes, Stitcher, and Overcast
Email Neil O'Brien at Neil@Quantum.ie
101 Business Lessons From a Recovering Accountant, by Neil O'Brien!
]]>
Key Takeaways:
[1:05] Who is Neil and what does he do?
[1:55] How is Neil a consultant for the 80/20 principle?
[3:40] Neil explains his business process.
[4:05] There's a lot of emotional attachment towards firing some of your clients.
[5:20] How can people get started in this process? Know your numbers!
[7:55] What kind of improvements has Neil seen in his clients after they've fired some of their clients?
[9:35] Look at your gross profit and see how much time goes into each of your clients.
[13:40] Just by taking out one sardine (bad client) and replacing it with a whale (high-profit client), you can increase your profits by an extra 40%.
[15:05] It can be hard to get rid of your sardines, but it opens you up to allow for more work with your whales.
[17:30] What's the first step someone should take to get started?
[21:15] What's next for Neil?
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
Subscribe on iTunes, Stitcher, and Overcast
Email Neil O'Brien at Neil@Quantum.ie
101 Business Lessons From a Recovering Accountant, by Neil O'Brien!
]]>
Key Takeaways:
[4:15] Vicky and Joe will be talking about gang culture today!
[5:40] Have you ever been a member of a club?
[7:35] Being a part of something taps into one of our core human needs.
[11:25] Throughout history, being an outcast was a death sentence.
[13:25] What have psychologists and medical professionals found about being social vs. lonely?
[15:50] Stressful things are more stressful when you're alone.
[19:35] Socializing in a club allows for us to participate in things safely.
[22:55] What do the Freemasons even do?
[27:25] You should always offer your clients some way of belonging.
[28:55] You always want to introduce variety to keep people interested! Vicky shares what she does in her membership group.
[31:00] Go out and start a club!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[4:15] Vicky and Joe will be talking about gang culture today!
[5:40] Have you ever been a member of a club?
[7:35] Being a part of something taps into one of our core human needs.
[11:25] Throughout history, being an outcast was a death sentence.
[13:25] What have psychologists and medical professionals found about being social vs. lonely?
[15:50] Stressful things are more stressful when you're alone.
[19:35] Socializing in a club allows for us to participate in things safely.
[22:55] What do the Freemasons even do?
[27:25] You should always offer your clients some way of belonging.
[28:55] You always want to introduce variety to keep people interested! Vicky shares what she does in her membership group.
[31:00] Go out and start a club!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[1:10] Vicky and friends are in Lanzarote to write their books!
[1:25] Why did Kendall come out to Lanzarote?
[2:45] Why did Jennifer come out to Lanzarote?
[3:25] Why did Mike come out to Lanzarote?
[4:55] What is Kendall's book all about?
[6:50] What is Jennifer's book all about?
[8:15] What has been Mike's biggest challenge with writing his book so far?
[11:05] It stops a lot of people in their tracks from writing their book because they think they're not a good writer.
[13:20] Just tell people! Tell people your story.
[15:00] What has been Jen's biggest challenge with writing her book?
[19:45] Mike reflects on some of the fun he has had while writing his book with a group of people.
[22:50] Jennifer is in the middle of working on her website, so find out more about her in Vicky's newsletter.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Subscribe on iTunes, Stitcher, and Overcast
Mike Browne: Photographycourses.biz
Kendra Mcdonald: Automationninjas.com
]]>
Key Takeaways:
[1:10] Vicky and friends are in Lanzarote to write their books!
[1:25] Why did Kendall come out to Lanzarote?
[2:45] Why did Jennifer come out to Lanzarote?
[3:25] Why did Mike come out to Lanzarote?
[4:55] What is Kendall's book all about?
[6:50] What is Jennifer's book all about?
[8:15] What has been Mike's biggest challenge with writing his book so far?
[11:05] It stops a lot of people in their tracks from writing their book because they think they're not a good writer.
[13:20] Just tell people! Tell people your story.
[15:00] What has been Jen's biggest challenge with writing her book?
[19:45] Mike reflects on some of the fun he has had while writing his book with a group of people.
[22:50] Jennifer is in the middle of working on her website, so find out more about her in Vicky's newsletter.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
Subscribe on iTunes, Stitcher, and Overcast
Mike Browne: Photographycourses.biz
Kendra Mcdonald: Automationninjas.com
]]>
Key Takeaways:
[1:45] With only a $1,000 investment, how would Rob and Kennedy rebuild their business today?
[3:50] What do Rob and Kennedy typically do?
[6:00] How did Kennedy learn about reading minds?!
[7:10] How did Rob learn about becoming a hypnotist?
[9:40] What are Rob and Kennedy's top tips for persuasion?
[11:45] The biggest problem is that people make huge assumptions without asking first.
[13:45] Allow your audience to choose their adventure.
[17:10] What kinds of things do Rob and Kennedy say to find out more about someone?
[22:45] What is Rob and Kennedy's business, Response Suite, about?
[28:45] How easy is this platform to use?
[34:40] Rob and Kennedy offer some final pieces of advice on targeted marketing.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:45] With only a $1,000 investment, how would Rob and Kennedy rebuild their business today?
[3:50] What do Rob and Kennedy typically do?
[6:00] How did Kennedy learn about reading minds?!
[7:10] How did Rob learn about becoming a hypnotist?
[9:40] What are Rob and Kennedy's top tips for persuasion?
[11:45] The biggest problem is that people make huge assumptions without asking first.
[13:45] Allow your audience to choose their adventure.
[17:10] What kinds of things do Rob and Kennedy say to find out more about someone?
[22:45] What is Rob and Kennedy's business, Response Suite, about?
[28:45] How easy is this platform to use?
[34:40] Rob and Kennedy offer some final pieces of advice on targeted marketing.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[3:30] Vicky has very bad sheep that like to disappear!!
[6:20] By the way, blanket forts with cheese and gin are great.
[7:10] The biggest businesses in the world create 'blanket forts' for their customers.
[10:00] Businesses offer certain benefits to their most loyal customers.
[10:25] How can you attract (and keep) loyal customers?
[13:15] Create paid-for events like workshops and trainings.
[16:50] Most networking groups are awful! You're not mixing with people who are lifting you up.
[20:45] Create a loyalty program for your customers.
[22:45] You can always give recognition to your customers and make them feel extra special.
[24:25] Constantly be in touch with your contacts! Do not just disappear.
[27:35] Like this podcast? Please go to iTunes and rate this show!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[3:30] Vicky has very bad sheep that like to disappear!!
[6:20] By the way, blanket forts with cheese and gin are great.
[7:10] The biggest businesses in the world create 'blanket forts' for their customers.
[10:00] Businesses offer certain benefits to their most loyal customers.
[10:25] How can you attract (and keep) loyal customers?
[13:15] Create paid-for events like workshops and trainings.
[16:50] Most networking groups are awful! You're not mixing with people who are lifting you up.
[20:45] Create a loyalty program for your customers.
[22:45] You can always give recognition to your customers and make them feel extra special.
[24:25] Constantly be in touch with your contacts! Do not just disappear.
[27:35] Like this podcast? Please go to iTunes and rate this show!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>
Key Takeaways:
[1:05] There are roadrunners here!!!
[2:30] Vicky had an amazing time at the Breaking Bread Mastermind.
[3:15] Why should you write your own book?
[4:55] What did Vicky and the Bread Heads do during the mastermind?
[7:10] How do you reach the next level of clients?
[12:00] Should you be giving away all your best secrets in your book?
[15:45] How can you start writing a book?
[18:00] Take that one question your target audience is struggling with and break it down.
[20:30] Yesterday, Vicky and Joe spent some time exploring the desert and visiting a cactus garden!
[22:00] Want to write your book in 90 days? Vicky has a new course out here.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book!
Write & Publish Your Book in 90 Days
Key Takeaways:
[1:05] There are roadrunners here!!!
[2:30] Vicky had an amazing time at the Breaking Bread Mastermind.
[3:15] Why should you write your own book?
[4:55] What did Vicky and the Bread Heads do during the mastermind?
[7:10] How do you reach the next level of clients?
[12:00] Should you be giving away all your best secrets in your book?
[15:45] How can you start writing a book?
[18:00] Take that one question your target audience is struggling with and break it down.
[20:30] Yesterday, Vicky and Joe spent some time exploring the desert and visiting a cactus garden!
[22:00] Want to write your book in 90 days? Vicky has a new course out here.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Vicky's new book! Write & Publish Your Book in 90 Days
]]>Key Takeaways:
[1:00] The Breaking Bread attendees (as well as Misty) are all here to say hello!
[2:25] Everybody here has their action plan in tow as well as their three burning business questions answered!
[3:25] What was Terry's biggest 'ah-ha' moment?
[5:55] What was Lindsey's biggest 'ah-ha' moment?
[7:55] What was Steph's biggest 'ah-ha' moment?
[10:55] What was Chazz's biggest 'ah-ha' moment?
[14:00] What was Dom's biggest 'ah-ha' moment?
[16:45] It's highly recommended you come join us next time!
[16:50] What was Misty's biggest 'ah-ha' moment?
[17:55] What was Vicky's biggest 'ah-ha' moment?
[19:00] Although everyone here has extremely different businesses, they still all found ways to collaborate and share their experiences with one another.
[20:45] Let's end this podcast now with...Singing!
[21:30] Stay tuned for Breaking Bread...Portugal!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>Key Takeaways:
[1:00] The Breaking Bread attendees (as well as Misty) are all here to say hello!
[2:25] Everybody here has their action plan in tow as well as their three burning business questions answered!
[3:25] What was Terry's biggest 'ah-ha' moment?
[5:55] What was Lindsey's biggest 'ah-ha' moment?
[7:55] What was Steph's biggest 'ah-ha' moment?
[10:55] What was Chazz's biggest 'ah-ha' moment?
[14:00] What was Dom's biggest 'ah-ha' moment?
[16:45] It's highly recommended you come join us next time!
[16:50] What was Misty's biggest 'ah-ha' moment?
[17:55] What was Vicky's biggest 'ah-ha' moment?
[19:00] Although everyone here has extremely different businesses, they still all found ways to collaborate and share their experiences with one another.
[20:45] Let's end this podcast now with...Singing!
[21:30] Stay tuned for Breaking Bread...Portugal!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[1:35] The stairs are almost finished in the house!
[2:50] Sometimes, in your business or in your life, it can feel like you're not getting anywhere.
[4:55] We are diving into quirk number 3 today!
[6:10] Facts tell and stories sell!
[6:55] Why are stories so powerful?
[8:25] What stories should we be telling?
[12:15] Your story has to be REAL. Don't try to fake this.
[14:55] Whatever stories you tell, it has to make a connection with your audience.
[15:40] Stories share real experiences, not just facts.
[17:45]Who are the characters in your story?
[18:45] When sharing your client's story, who are the characters in their story?
[20:10] Richard Branson was told he'd never amount to anything.
[21:40] You don't need to have a rags to riches story.
[24:05] Share something about yourself that's intimate. You need to create a connection with your reader/listener.
[26:15] Save the date 26-28th of July! Join Vicky and Misty in Portugal next year!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[1:35] The stairs are almost finished in the house!
[2:50] Sometimes, in your business or in your life, it can feel like you're not getting anywhere.
[4:55] We are diving into quirk number 3 today!
[6:10] Facts tell and stories sell!
[6:55] Why are stories so powerful?
[8:25] What stories should we be telling?
[12:15] Your story has to be REAL. Don't try to fake this.
[14:55] Whatever stories you tell, it has to make a connection with your audience.
[15:40] Stories share real experiences, not just facts.
[17:45]Who are the characters in your story?
[18:45] When sharing your client's story, who are the characters in their story?
[20:10] Richard Branson was told he'd never amount to anything.
[21:40] You don't need to have a rags to riches story.
[24:05] Share something about yourself that's intimate. You need to create a connection with your reader/listener.
[26:15] Save the date 26-28th of July! Join Vicky and Misty in Portugal next year!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[2:30] Handmade, custom oak staircases are actually really expensive. FYI.
[5:40] Today, Vicky is going to teach you how to speak Esperanto! (Not really).
[5:55] What is Esperanto?
[8:50] There are several thousands of people who learned Esperanto as their native language.
[9:55] There are people who have also learned Klingon just for fun!
[10:30] Vicky has a quick Star Trek tangent.
[11:25] Joe finds all this unofficial language stuff absurd.
[17:40] Do you have your own language? Well, you should. Vicky explains why.
[18:30] If you're forming or building a tribe, you want your people to feel a close connection with you.
[21:20] Create a very simple, yet very 'you' language that people can get behind and support.
[22:55] Really, really want to join the Breaking Bread mastermind? You might have missed your chance, but sending an emergency email might save you.
[23:35] Next, Vicky and Joe will be diving into the 3rd quirk successful business owners have!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[2:30] Handmade, custom oak staircases are actually really expensive. FYI.
[5:40] Today, Vicky is going to teach you how to speak Esperanto! (Not really).
[5:55] What is Esperanto?
[8:50] There are several thousands of people who learned Esperanto as their native language.
[9:55] There are people who have also learned Klingon just for fun!
[10:30] Vicky has a quick Star Trek tangent.
[11:25] Joe finds all this unofficial language stuff absurd.
[17:40] Do you have your own language? Well, you should. Vicky explains why.
[18:30] If you're forming or building a tribe, you want your people to feel a close connection with you.
[21:20] Create a very simple, yet very 'you' language that people can get behind and support.
[22:55] Really, really want to join the Breaking Bread mastermind? You might have missed your chance, but sending an emergency email might save you.
[23:35] Next, Vicky and Joe will be diving into the 3rd quirk successful business owners have!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[2:55] Episode 144! Wow. If you've listened to all of these, send Vicky an email.
[4:30] Vicky has struggled so much with the 'Niche-O-Matic'.
[5:25] Vicky recently discovered why she's struggled so hard over the years.
[6:35] So, what is Vicky's new niche?
[9:10] Why do people need to specialize and find a niche?
[11:05] Every year it gets harder and harder to get your respective client's attention.
[13:10] You get paid more when you specialize.
[17:00] There will be fewer people doing what you do, which means you will have higher conversion rates.
[19:10] Vicky shares some real-world examples of people specialising in their niche!
[25:05] Are you struggling in your niche? Come to San Diego!!!
[26:00] Any questions? Just email vicky!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[2:55] Episode 144! Wow. If you've listened to all of these, send Vicky an email.
[4:30] Vicky has struggled so much with the 'Niche-O-Matic'.
[5:25] Vicky recently discovered why she's struggled so hard over the years.
[6:35] So, what is Vicky's new niche?
[9:10] Why do people need to specialize and find a niche?
[11:05] Every year it gets harder and harder to get your respective client's attention.
[13:10] You get paid more when you specialize.
[17:00] There will be fewer people doing what you do, which means you will have higher conversion rates.
[19:10] Vicky shares some real-world examples of people specialising in their niche!
[25:05] Are you struggling in your niche? Come to San Diego!!!
[26:00] Any questions? Just email vicky!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[2:55] Why is getting started so tough?
[5:00] Do you consider yourself not 'qualified enough' to write a book?
[6:45] If you can easily talk about your business for more than an hour, then you are an expert!
[7:50] Who are 'you' to write a book? Beat that imposter syndrome.
[10:20] What you know is very valuable. Don't underestimate yourself.
[15:15] For example, Vicky would love to read a book about sheep keeping!
[17:10] What kind of person are you? What do you stand for?
[19:25] Who are you writing for? What problem are you trying to solve?
[22:00] Vicky shares examples of how everyday professionals can benefit from writing and selling a book.
[27:00] What are people googling or searching for? Can you answer those questions in a book format?
[28:15] Vicky offers a quick recap of what you need to do to get started.
[28:45] Any questions? Email Vicky!
[29:40] Vicky and Misty will be hosting a mastermind in San Diego! Come join them.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[2:55] Why is getting started so tough?
[5:00] Do you consider yourself not 'qualified enough' to write a book?
[6:45] If you can easily talk about your business for more than an hour, then you are an expert!
[7:50] Who are 'you' to write a book? Beat that imposter syndrome.
[10:20] What you know is very valuable. Don't underestimate yourself.
[15:15] For example, Vicky would love to read a book about sheep keeping!
[17:10] What kind of person are you? What do you stand for?
[19:25] Who are you writing for? What problem are you trying to solve?
[22:00] Vicky shares examples of how everyday professionals can benefit from writing and selling a book.
[27:00] What are people googling or searching for? Can you answer those questions in a book format?
[28:15] Vicky offers a quick recap of what you need to do to get started.
[28:45] Any questions? Email Vicky!
[29:40] Vicky and Misty will be hosting a mastermind in San Diego! Come join them.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[1:10] Vicky and Joe are sitting in a tent in France right now!
[3:45] Vicky and Joe feel like they're in the Twilight Zone.
[6:20] Want to write a book? Here are some reasons why you shouldn't!
[8:45] Anything you can put in a book, your readers can go and look up for free, and that's okay!
[10:40] However, that doesn't mean it's okay to write 'just another fluff book' in a weekend.
[11:35] Would professionals like, say, hairdressers benefit from writing a book?
[14:10] If you're in the business of solving people's problems, then people will benefit from your book.
[14:50] Would car mechanics benefit from writing a book? YES!
[17:35] What happens if you're not a good writer?
[19:45] At the Breaking Bread mastermind, Vicky will break down the process of how to write a book!
[22:40] But there are already books written about your subject! What can you write that's new?
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[1:10] Vicky and Joe are sitting in a tent in France right now!
[3:45] Vicky and Joe feel like they're in the Twilight Zone.
[6:20] Want to write a book? Here are some reasons why you shouldn't!
[8:45] Anything you can put in a book, your readers can go and look up for free, and that's okay!
[10:40] However, that doesn't mean it's okay to write 'just another fluff book' in a weekend.
[11:35] Would professionals like, say, hairdressers benefit from writing a book?
[14:10] If you're in the business of solving people's problems, then people will benefit from your book.
[14:50] Would car mechanics benefit from writing a book? YES!
[17:35] What happens if you're not a good writer?
[19:45] At the Breaking Bread mastermind, Vicky will break down the process of how to write a book!
[22:40] But there are already books written about your subject! What can you write that's new?
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[0:50] The next Breaking Bread Mastermind is upon us!
[1:35] Masterminding is one of the best ways to learn and network.
[3:25] Misty shares how the Breaking Bread Mastermind got started.
[5:00] Vicky and Misty wanted to make the mastermind accessible to anyone who might be under a budget constraint.
[7:10] Misty shares why she believes music can help awaken you.
[10:25] Get out there and try an open mic night to help build your 'cadence'.
[12:45] Home cooked meals and drinking wine (or whatever) are what's in store at this mastermind.
[17:35] Breaking Bread is all about creating intimate connections.
[20:20] In the UK and worried about the flight costs? It's less than what you might think.
[22:45] There are limited seats available. Only 4 left, actually!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[0:50] The next Breaking Bread Mastermind is upon us!
[1:35] Masterminding is one of the best ways to learn and network.
[3:25] Misty shares how the Breaking Bread Mastermind got started.
[5:00] Vicky and Misty wanted to make the mastermind accessible to anyone who might be under a budget constraint.
[7:10] Misty shares why she believes music can help awaken you.
[10:25] Get out there and try an open mic night to help build your 'cadence'.
[12:45] Home cooked meals and drinking wine (or whatever) are what's in store at this mastermind.
[17:35] Breaking Bread is all about creating intimate connections.
[20:20] In the UK and worried about the flight costs? It's less than what you might think.
[22:45] There are limited seats available. Only 4 left, actually!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[1:30] What does Julian do?
[3:15] How can Kindle help grow your business?
[4:15] What books has Julian published?
[5:30] The lead quality is very, very high after someone has purchased one of Julian's books.
[5:55] Julian shares how YouTube has also helped his business.
[9:15] How does Julian structure his Kindle books?
[11:45] Julian started selling Kindle books only about 12 months ago and they've been gradually increasing month-by-month.
[13:45] How does Julian market his Kindle books?
[18:30] Each one of Julian's books are an advertisement for his inner circle.
[20:55] Julian has even written a book called Magnetic Chit-Chat, and the entire introduction is about Vicky!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[1:30] What does Julian do?
[3:15] How can Kindle help grow your business?
[4:15] What books has Julian published?
[5:30] The lead quality is very, very high after someone has purchased one of Julian's books.
[5:55] Julian shares how YouTube has also helped his business.
[9:15] How does Julian structure his Kindle books?
[11:45] Julian started selling Kindle books only about 12 months ago and they've been gradually increasing month-by-month.
[13:45] How does Julian market his Kindle books?
[18:30] Each one of Julian's books are an advertisement for his inner circle.
[20:55] Julian has even written a book called Magnetic Chit-Chat, and the entire introduction is about Vicky!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[1:20] Vicky and Joe share what they've been up to at The Dingle!
[4:50] When you're a little too comfortable, you have no incentive to do anything.
[6:20] Vicky is starting to work with a life coach to help her get to the next step.
[8:00] When Vicky and Joe moved into the The Dingle for the first time, it needed...some work.
[11:50] You think you know what it's like to renovate a house, but when you actually do it, you realize it's a huge money pit.
[14:15] Vicky and Joe do a quick tour of The Dingle.
[19:30] What kind of animals do Vicky and Joe have?
[22:40] Did you know birds can go into shock?
[25:45] You don't have to be 100% busy all the time, because that's no way to live or do your best work.
[28:00] It's okay just spending time enjoying life.
[29:40] Do you have any questions about The Dingle, Vicky's business, or even her melt-down? Send her an email!
Mentioned in This Episode:
]]>
Key Takeaways:
[1:20] Vicky and Joe share what they've been up to at The Dingle!
[4:50] When you're a little too comfortable, you have no incentive to do anything.
[6:20] Vicky is starting to work with a life coach to help her get to the next step.
[8:00] When Vicky and Joe moved into the The Dingle for the first time, it needed...some work.
[11:50] You think you know what it's like to renovate a house, but when you actually do it, you realize it's a huge money pit.
[14:15] Vicky and Joe do a quick tour of The Dingle.
[19:30] What kind of animals do Vicky and Joe have?
[22:40] Did you know birds can go into shock?
[25:45] You don't have to be 100% busy all the time, because that's no way to live or do your best work.
[28:00] It's okay just spending time enjoying life.
[29:40] Do you have any questions about The Dingle, Vicky's business, or even her melt-down? Send her an email!
Mentioned in This Episode:
]]>
Key Takeaways:
[1:35] Thank you lovely podcast listener for sending Vicky a gift via the post!
[3:25] Today's topic dives into setting rules for your business.
[8:55] Set expectations as to when your clients should contact you.
[10:10] What are some of Vicky's rules?
[12:15] Do not answer the phone whenever it rings. It destroys your train of thought.
[13:15] Let people know when you respond to emails!
[16:00] Be diligent with who you talk to and avoid people who waste your time.
[17:35] If you can't meet with the decision maker, then cancel the meeting.
[19:55] If a client cancels on you at the last minute, send them an invoice.
[24:05] Set a timeline for client feedback, and charge them for it too! That way you're not waiting months and months to get something done!
[25:15] How do you communicate this with your customer?
[30:55] Always under promise so you can over deliver!
[32:10] Have questions? Feel free to message Vicky!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
mailto:Vicky@VickyFraser.comSubscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[1:35] Thank you lovely podcast listener for sending Vicky a gift via the post!
[3:25] Today's topic dives into setting rules for your business.
[8:55] Set expectations as to when your clients should contact you.
[10:10] What are some of Vicky's rules?
[12:15] Do not answer the phone whenever it rings. It destroys your train of thought.
[13:15] Let people know when you respond to emails!
[16:00] Be diligent with who you talk to and avoid people who waste your time.
[17:35] If you can't meet with the decision maker, then cancel the meeting.
[19:55] If a client cancels on you at the last minute, send them an invoice.
[24:05] Set a timeline for client feedback, and charge them for it too! That way you're not waiting months and months to get something done!
[25:15] How do you communicate this with your customer?
[30:55] Always under promise so you can over deliver!
[32:10] Have questions? Feel free to message Vicky!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
mailto:Vicky@VickyFraser.comSubscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[1:35] Thank you so much for all your responses to the burnout/ anxiety episode!
[3:10] Vicky has recently decided to decrease her income.
[4:30] Business owners have really messed up attitudes towards money.
[6:25] Vicky shares a story about one of her clients and some of her limiting beliefs.
[8:40] What causes people to believe they don't deserve money?
[11:40] Money is a tool and a lot of people use it for good.
[12:40] If your business is not profitable, there's no way you can even begin to help others around you.
[17:10] How do you -really- know how much your clients are willing to pay you?
[20:25] Vicky answers a listener's question about asking for a deposit upfront before any work has been done.
[24:30] If Vicky is working on a massive project, she will charge a third upfront.
[29:15] If you charge a lower price, will your reputation become ruined for it?
[31:45] Joe gives a quick summary of what today's podcast was all about.
[32:25] Would you like some of your questions answered? Send Vicky an email!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
The Andy Maslen Copywriting Academy
]]>
Key Takeaways:
[1:35] Thank you so much for all your responses to the burnout/ anxiety episode!
[3:10] Vicky has recently decided to decrease her income.
[4:30] Business owners have really messed up attitudes towards money.
[6:25] Vicky shares a story about one of her clients and some of her limiting beliefs.
[8:40] What causes people to believe they don't deserve money?
[11:40] Money is a tool and a lot of people use it for good.
[12:40] If your business is not profitable, there's no way you can even begin to help others around you.
[17:10] How do you -really- know how much your clients are willing to pay you?
[20:25] Vicky answers a listener's question about asking for a deposit upfront before any work has been done.
[24:30] If Vicky is working on a massive project, she will charge a third upfront.
[29:15] If you charge a lower price, will your reputation become ruined for it?
[31:45] Joe gives a quick summary of what today's podcast was all about.
[32:25] Would you like some of your questions answered? Send Vicky an email!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
The Andy Maslen Copywriting Academy
]]>
Key Takeaways:
[2:10] Who is Kyle and what does he do?
[4:30] As a business owner, you want to be able to run 80% of your business from your mobile phone.
[5:35] Kyle gives a couple of examples of the types of things you can do to conduct business with your phone.
[8:15] Today's AI on our phones has really, really advanced. So you can actually write your articles through Speech-To-Text and edit them later.
[11:15] Can you attach your bluetooth keyboards to your phone?
[13:15] What do business owners struggle the most with when it comes to technology?
[14:40] Leverage Facebook groups! There are a lot of helpful and techy people in there.
[15:45] Kyle highly recommends subscribing to a couple of feeds in Feedly to get up-to-date info.
[17:10] If you're a total tech illiterate, where do you start?
[20:30] Sometimes when people are fearful of the future and where technology/ AI is going, they think it's going to be a complete dystopian nightmare. Actually, quite the opposite!
[24:50] Kyle shares some common problems he helps his customers with.
[25:40] Don't be afraid to experiment!
[27:35] Look into buying refurbished products to save on business expenses.
[30:00] Kyle recommends a couple of apps for you to check out!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[2:10] Who is Kyle and what does he do?
[4:30] As a business owner, you want to be able to run 80% of your business from your mobile phone.
[5:35] Kyle gives a couple of examples of the types of things you can do to conduct business with your phone.
[8:15] Today's AI on our phones has really, really advanced. So you can actually write your articles through Speech-To-Text and edit them later.
[11:15] Can you attach your bluetooth keyboards to your phone?
[13:15] What do business owners struggle the most with when it comes to technology?
[14:40] Leverage Facebook groups! There are a lot of helpful and techy people in there.
[15:45] Kyle highly recommends subscribing to a couple of feeds in Feedly to get up-to-date info.
[17:10] If you're a total tech illiterate, where do you start?
[20:30] Sometimes when people are fearful of the future and where technology/ AI is going, they think it's going to be a complete dystopian nightmare. Actually, quite the opposite!
[24:50] Kyle shares some common problems he helps his customers with.
[25:40] Don't be afraid to experiment!
[27:35] Look into buying refurbished products to save on business expenses.
[30:00] Kyle recommends a couple of apps for you to check out!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[2:00] Vicky and Joe give a quick update on some of the things that have been happening at the cottage.
[7:15] Vicky has dealt with depression and anxiety throughout her whole life. Some days are harder than others.
[10:55] Social media doesn't show you the real side of life.
[12:10] Sometimes, you can feel so alone and like you're the only person going through it, but that's not true.
[15:55] What are some of the signs you're getting burned out?
[18:30] By the way, this is not a pity party for Vicky at all. It's to bring awareness to these issues.
[22:00] Lately, Vicky has had a hard time even getting out of bed.
[27:00] If you need help, please go get help and talk to someone about it.
[29:15] Thank you to everyone for being so supportive, especially Joe!
Mentioned in This Episode:
]]>
Key Takeaways:
[2:00] Vicky and Joe give a quick update on some of the things that have been happening at the cottage.
[7:15] Vicky has dealt with depression and anxiety throughout her whole life. Some days are harder than others.
[10:55] Social media doesn't show you the real side of life.
[12:10] Sometimes, you can feel so alone and like you're the only person going through it, but that's not true.
[15:55] What are some of the signs you're getting burned out?
[18:30] By the way, this is not a pity party for Vicky at all. It's to bring awareness to these issues.
[22:00] Lately, Vicky has had a hard time even getting out of bed.
[27:00] If you need help, please go get help and talk to someone about it.
[29:15] Thank you to everyone for being so supportive, especially Joe!
Mentioned in This Episode:
]]>
Key Takeaways:
[2:00] Positive thinking is bad for you!
[2:40] What is a pollyanna?
[4:45] Positive thinking is a massive industry and Vicky believes it's America's fault. (Sorry America).
[7:40] Negative emotions can benefit your overall psychological health.
[9:30] People who believe that our emotions are flexible and changeable are more likely to blame themselves when they experience negative emotions.
[11:20] You can't appropriately deal with your negative emotions if you don't acknowledge them consciously.
[14:00] What does the data say about positive thinking?
[16:35] Pessimists were less prone to depression after experiencing a negative life event.
[19:00] You can't think your way out of a serious illness. Positivity helps, but it doesn't cure you.
[21:15] Did you know window shopping makes you feel as good as actual shopping psychologically?
[23:35] The physical act of smiling can make you feel happier.
[26:40] What can people do to improve their outcomes? Vicky offers some actionable steps.
[29:40] Can you turn back time by simply 'acting' younger?
[32:35] Vicky offers some final takeaways from this week's show.
[33:20] Like this podcast? Please share it!
Mentioned in This Episode:
]]>
Key Takeaways:
[2:00] Positive thinking is bad for you!
[2:40] What is a pollyanna?
[4:45] Positive thinking is a massive industry and Vicky believes it's America's fault. (Sorry America).
[7:40] Negative emotions can benefit your overall psychological health.
[9:30] People who believe that our emotions are flexible and changeable are more likely to blame themselves when they experience negative emotions.
[11:20] You can't appropriately deal with your negative emotions if you don't acknowledge them consciously.
[14:00] What does the data say about positive thinking?
[16:35] Pessimists were less prone to depression after experiencing a negative life event.
[19:00] You can't think your way out of a serious illness. Positivity helps, but it doesn't cure you.
[21:15] Did you know window shopping makes you feel as good as actual shopping psychologically?
[23:35] The physical act of smiling can make you feel happier.
[26:40] What can people do to improve their outcomes? Vicky offers some actionable steps.
[29:40] Can you turn back time by simply 'acting' younger?
[32:35] Vicky offers some final takeaways from this week's show.
[33:20] Like this podcast? Please share it!
Mentioned in This Episode:
]]>Key Takeaways:
[2:35] What is confidence?
[4:45] Be proud to take credit for your hard work. Claim it! Don't brush it off as a 'fluke'.
[5:35] Believe in your ability.
[6:25] You get in life what you have the courage to ask for.
[7:45] Why is confidence is so important?
[9:10] Arrogance is shouting about it, but confidence is just doing it.
[10:45] Outside of business, why is confidence important?
[14:00] Cologne vs. no cologne, which made men more confident?
[16:30] By the way, how you praise people is incredibly important. You can give constructive feedback while also boosting someone's confidence.
[18:15] If more people were confident, the world would be a better place!
[18:25] How can you improve your confidence?
[22:15] Make an active effort to get better in a skill set.
[24:00] Do you ever get scared about doing something for the very first time?
[26:00] It's okay to be selfish! Take care of yourself. You don't have to 'give, give, give' all the time.
[28:50] Is there something you don't like about yourself? Fix it!
[30:35] If you're always comparing yourself to other people. You will always fall short.
[32:25] Ask for the things you want in life! No is better than nothing.
[32:50] Tune in next week to find out why positive thinking is bad for you!
Mentioned in This Episode:
]]>Key Takeaways:
[2:35] What is confidence?
[4:45] Be proud to take credit for your hard work. Claim it! Don't brush it off as a 'fluke'.
[5:35] Believe in your ability.
[6:25] You get in life what you have the courage to ask for.
[7:45] Why is confidence is so important?
[9:10] Arrogance is shouting about it, but confidence is just doing it.
[10:45] Outside of business, why is confidence important?
[14:00] Cologne vs. no cologne, which made men more confident?
[16:30] By the way, how you praise people is incredibly important. You can give constructive feedback while also boosting someone's confidence.
[18:15] If more people were confident, the world would be a better place!
[18:25] How can you improve your confidence?
[22:15] Make an active effort to get better in a skill set.
[24:00] Do you ever get scared about doing something for the very first time?
[26:00] It's okay to be selfish! Take care of yourself. You don't have to 'give, give, give' all the time.
[28:50] Is there something you don't like about yourself? Fix it!
[30:35] If you're always comparing yourself to other people. You will always fall short.
[32:25] Ask for the things you want in life! No is better than nothing.
[32:50] Tune in next week to find out why positive thinking is bad for you!
Mentioned in This Episode:
]]>
Key Takeaways:
[2:40] Do you have self-limiting beliefs?
[3:15] With that being said, at 42, you're probably not going to win a gold medal at the Olympics.
[4:15] What stories do you tell yourself?
[6:30] Are you 'unconsciously' putting yourself down?
[6:55] What are self-limiting beliefs exactly?
[9:40] Whether you like it or not, everybody has limiting beliefs.
[11:50] Vicky shares some examples of limiting beliefs about money.
[15:30] If you don't believe in yourself, then you'll have a hard time achieving your dreams.
[18:15] If you're ever angry or feel stuck, ask yourself why and dig deep to find its core. Chances are, a limiting belief is stopping you.
[21:45] Limiting beliefs are holding you back!!
[23:55] How can you defeat these limiting beliefs and get back on track?
[27:35] What would a successful/ beautiful/ talented person do in your place? Take those thoughts and ideas and fuel yourself with it. Take action with it!
[28:55] Have a question about limiting beliefs? Send Vicky an email!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[2:40] Do you have self-limiting beliefs?
[3:15] With that being said, at 42, you're probably not going to win a gold medal at the Olympics.
[4:15] What stories do you tell yourself?
[6:30] Are you 'unconsciously' putting yourself down?
[6:55] What are self-limiting beliefs exactly?
[9:40] Whether you like it or not, everybody has limiting beliefs.
[11:50] Vicky shares some examples of limiting beliefs about money.
[15:30] If you don't believe in yourself, then you'll have a hard time achieving your dreams.
[18:15] If you're ever angry or feel stuck, ask yourself why and dig deep to find its core. Chances are, a limiting belief is stopping you.
[21:45] Limiting beliefs are holding you back!!
[23:55] How can you defeat these limiting beliefs and get back on track?
[27:35] What would a successful/ beautiful/ talented person do in your place? Take those thoughts and ideas and fuel yourself with it. Take action with it!
[28:55] Have a question about limiting beliefs? Send Vicky an email!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[2:10] Vicky turns 40 next year and has...never figured out makeup.
[4:45] Vicky didn't win a pole dancing competition recently. Why? Because she was not good enough.
[5:45] If you don't lose, then how are you ever going to improve?
[8:00] There's nothing wrong with wanting to win! But don't strive for it at someone else's expense.
[8:40] Want to improve your skills? Watch yourself on video and analyse it.
[14:00] One day when we've achieved ______, we will be happy! Well, this is a lie.
[16:35] Side rant: Vicky unfriended someone on Facebook.
[19:15] Immigrants taking your job away is not the bottom-line problem at the end of the day.
[21:25] How are you going to fix things? How are you going to make it better?
[22:30] If you're looking for ways to say 'it's not my fault', you will find them.
[25:30] Focus on yourself and ignore what other people are doing. Focus on being a better person.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[2:10] Vicky turns 40 next year and has...never figured out makeup.
[4:45] Vicky didn't win a pole dancing competition recently. Why? Because she was not good enough.
[5:45] If you don't lose, then how are you ever going to improve?
[8:00] There's nothing wrong with wanting to win! But don't strive for it at someone else's expense.
[8:40] Want to improve your skills? Watch yourself on video and analyse it.
[14:00] One day when we've achieved ______, we will be happy! Well, this is a lie.
[16:35] Side rant: Vicky unfriended someone on Facebook.
[19:15] Immigrants taking your job away is not the bottom-line problem at the end of the day.
[21:25] How are you going to fix things? How are you going to make it better?
[22:30] If you're looking for ways to say 'it's not my fault', you will find them.
[25:30] Focus on yourself and ignore what other people are doing. Focus on being a better person.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[2:05] Vicky went camping and a rampaging badger chased after her. They're sturdy creatures.
[7:05] Have you ever bought something and regretted it?
[10:30] Sunk cost fallacy drives poor life choices, and terrible government and business decisions.
[10:50] Vicky shares her first sunk cost fallacy experience in her business.
[16:40] Listing the benefits of your products and services is a good thing, but don't forget about the 'if you do nothing…' option. Fear of staying the same scares a lot of people .
[20:35] Your marketing needs to be at a point where people don't think of your product as a cost. They need to think, "I need this."
[22:15] Wasting money is painful.
[25:40] Don't put up with an asshole client just because you're in the process of doing work for them. You don't get that time back!
[27:25] As rational as we think we are, we actually don't end up seeing our own biases.
[30:30] Are you measuring, testing, and looking at your numbers carefully?
[32:35] Like this podcast? Please leave us a review!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[2:05] Vicky went camping and a rampaging badger chased after her. They're sturdy creatures.
[7:05] Have you ever bought something and regretted it?
[10:30] Sunk cost fallacy drives poor life choices, and terrible government and business decisions.
[10:50] Vicky shares her first sunk cost fallacy experience in her business.
[16:40] Listing the benefits of your products and services is a good thing, but don't forget about the 'if you do nothing…' option. Fear of staying the same scares a lot of people .
[20:35] Your marketing needs to be at a point where people don't think of your product as a cost. They need to think, "I need this."
[22:15] Wasting money is painful.
[25:40] Don't put up with an asshole client just because you're in the process of doing work for them. You don't get that time back!
[27:25] As rational as we think we are, we actually don't end up seeing our own biases.
[30:30] Are you measuring, testing, and looking at your numbers carefully?
[32:35] Like this podcast? Please leave us a review!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Subscribe on iTunes, Stitcher, and Overcast
]]>
Key Takeaways:
[1:25] Who is Connor and what does he do?
[2:20] What are some of the biggest mistakes people make with their Facebook ads?
[4:20] Facebook is very smart. You can't 'out-win' Facebook.
[4:40] How does Facebook know you're pregnant?
[6:50 Facebook has enough information on you to know exactly what you're going to do before you do it.
[7:30] What's the best way to get started using Facebook ads?
[11:55] Connor walks you through the various ways you can target your ideal customer.
[18:00] You have to present your service as an offer or package so that it forces your audience to take action.
[20:35] What's the difference between an ad and a boosted post?
[25:50] If you don't know what you're doing and if you don't want to hire someone, then at the very least, don't give Facebook your clueless money!
[25:55] Facebook is just one of the many marketing channels you should be using.
[29:45] If you want to hire someone, what are some of the things to look for in a Facebook ads expert?
[34:50] Go to Connor's website to download his 7 steps to a killer Facebook campaign cheat-sheet!
Mentioned in This Episode:
]]>
Key Takeaways:
[1:25] Who is Connor and what does he do?
[2:20] What are some of the biggest mistakes people make with their Facebook ads?
[4:20] Facebook is very smart. You can't 'out-win' Facebook.
[4:40] How does Facebook know you're pregnant?
[6:50 Facebook has enough information on you to know exactly what you're going to do before you do it.
[7:30] What's the best way to get started using Facebook ads?
[11:55] Connor walks you through the various ways you can target your ideal customer.
[18:00] You have to present your service as an offer or package so that it forces your audience to take action.
[20:35] What's the difference between an ad and a boosted post?
[25:50] If you don't know what you're doing and if you don't want to hire someone, then at the very least, don't give Facebook your clueless money!
[25:55] Facebook is just one of the many marketing channels you should be using.
[29:45] If you want to hire someone, what are some of the things to look for in a Facebook ads expert?
[34:50] Go to Connor's website to download his 7 steps to a killer Facebook campaign cheat-sheet!
Mentioned in This Episode:
]]>
Key Takeaways:
[2:40] Today's topic is all about dealing with difficult people!
[4:45] Chronic long term stress will kill you.
[5:15] What types of difficult people are out there?
[7:15] What's up with bullies? What's wrong with them?!
[9:45] Joe offers advice for freelancers who have clients who creep in extra work into projects.
[12:00] Is your client going through a crisis? Not your problem!
[15:30] Pro tip: Don't try to change people. Ever. It's a losing battle.
[18:40] Set limits and boundaries for yourself.
[24:00] Pick your battles. Count to 10. You don't have to respond to negativity right away.
[26:05] People will treat you the way you allow them to treat you.
[28:25] Remember, you are never forced to work with anyone you don't want to. Can't live without that money? Yes, you can. Fire them and grow your business the healthy way.
[32:50] Enjoyed this episode? Please review us on iTunes!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[2:40] Today's topic is all about dealing with difficult people!
[4:45] Chronic long term stress will kill you.
[5:15] What types of difficult people are out there?
[7:15] What's up with bullies? What's wrong with them?!
[9:45] Joe offers advice for freelancers who have clients who creep in extra work into projects.
[12:00] Is your client going through a crisis? Not your problem!
[15:30] Pro tip: Don't try to change people. Ever. It's a losing battle.
[18:40] Set limits and boundaries for yourself.
[24:00] Pick your battles. Count to 10. You don't have to respond to negativity right away.
[26:05] People will treat you the way you allow them to treat you.
[28:25] Remember, you are never forced to work with anyone you don't want to. Can't live without that money? Yes, you can. Fire them and grow your business the healthy way.
[32:50] Enjoyed this episode? Please review us on iTunes!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[2:10] People worry too much about what other people think of them.
[2:55] Who is the biggest hater of them all?
[6:20] Do you ever worry about what other people think about you?
[8:40] As a business owner, you should have an opinion and make it clear to people what it is you stand for.
[10:30] Most of the time, other people are thinking about themselves.
[12:25] You will receive more positive feedback about your work and yourself, if you ask for it!
[14:35] Vicky shares what it was like to get her first hate mail.
[20:25] Vicky has some hater-diffuser tips for you.
[26:00] 1/3rd of people will love you, 1/3rd will hate you, and 1/3rd are not going to care.
[26:40] Haters are contagious.
[30:15] Joe shares some quick takeaways of what he's learned today.
[32:25] Next week's topic will cover how to deal with difficult people!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[2:10] People worry too much about what other people think of them.
[2:55] Who is the biggest hater of them all?
[6:20] Do you ever worry about what other people think about you?
[8:40] As a business owner, you should have an opinion and make it clear to people what it is you stand for.
[10:30] Most of the time, other people are thinking about themselves.
[12:25] You will receive more positive feedback about your work and yourself, if you ask for it!
[14:35] Vicky shares what it was like to get her first hate mail.
[20:25] Vicky has some hater-diffuser tips for you.
[26:00] 1/3rd of people will love you, 1/3rd will hate you, and 1/3rd are not going to care.
[26:40] Haters are contagious.
[30:15] Joe shares some quick takeaways of what he's learned today.
[32:25] Next week's topic will cover how to deal with difficult people!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[2:50] But it's not my fault!!
[3:35] Who are the Rolling Quads?
[7:00] If you want change in any way, you have to make it yourself.
[10:55] If you screw something up, that's okay. It's all in how you deal with that screw up that makes the difference.
[13:45] Don't give away your power when something you can't control happens to you. You can be very proactive with bad news.
[16:00] Vicky shares a client horror story.
[23:40] Your business and your life will transform when you start taking responsibility for what happens to you.
[24:10] When you make it everybody else's fault, you give away your power to fix the problem yourself.
Mentioned in This Episode:
]]>
Key Takeaways:
[2:50] But it's not my fault!!
[3:35] Who are the Rolling Quads?
[7:00] If you want change in any way, you have to make it yourself.
[10:55] If you screw something up, that's okay. It's all in how you deal with that screw up that makes the difference.
[13:45] Don't give away your power when something you can't control happens to you. You can be very proactive with bad news.
[16:00] Vicky shares a client horror story.
[23:40] Your business and your life will transform when you start taking responsibility for what happens to you.
[24:10] When you make it everybody else's fault, you give away your power to fix the problem yourself.
Mentioned in This Episode:
]]>
Key Takeaways:
[3:25] Joe gives a quick recap on how you can project confidence.
[4:05] How much is too much eye contact?
[7:15] Vicky hates, hates a limp handshake!!
[12:25] Are you an expert handshaker? Vicky would like to hear from you!
[13:15] Mirroring people's actions actually helps to build trust.
[13:45] Use people's names, but don't force it. Overuse of a name raises Vicky's alarm bells.
[15:25] It's almost impossible to not smile at someone when they smile at you.
[20:20] If someone takes a step back or is retreating from your 'space', don't follow them!
[21:10] What is the 'super hero' pose?
[24:55] Joe advises that in any situation where there are engineers, don't touch them.
[25:10] Watch a video of yourself! It may be uncomfortable, but it's very helpful insight.
[28:35] Next week's topic will be about taking responsibility for everything in your life! Yay!
Mentioned in This Episode:
]]>
Key Takeaways:
[3:25] Joe gives a quick recap on how you can project confidence.
[4:05] How much is too much eye contact?
[7:15] Vicky hates, hates a limp handshake!!
[12:25] Are you an expert handshaker? Vicky would like to hear from you!
[13:15] Mirroring people's actions actually helps to build trust.
[13:45] Use people's names, but don't force it. Overuse of a name raises Vicky's alarm bells.
[15:25] It's almost impossible to not smile at someone when they smile at you.
[20:20] If someone takes a step back or is retreating from your 'space', don't follow them!
[21:10] What is the 'super hero' pose?
[24:55] Joe advises that in any situation where there are engineers, don't touch them.
[25:10] Watch a video of yourself! It may be uncomfortable, but it's very helpful insight.
[28:35] Next week's topic will be about taking responsibility for everything in your life! Yay!
Mentioned in This Episode:
]]>
Key Takeaways:
[1:10] Who is Lucy and what does she do?
[7:20] Why is Lucy different compared to other accountants?
[12:15] Lucy discusses the types of clients she works with.
[13:35] Lucy shares some of the fun marketing pieces she's sent out about her business.
[18:35] What's the biggest business lesson Lucy has learned over the years?
[19:50] What is the biggest mistake Lucy has made in business, and how did she fix it?
[25:30] Lucy shares why she works with the Four Ladies Network.
[26:55] What kinds of obstacles has Lucy had to overcome in her career?
[28:20] It's incredibly important that fellow female business owners support each other!
[28:40] What advice does Lucy have on how to grow your business?
[30:35] Vicky's new book is coming out in June! Don't miss it!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[1:10] Who is Lucy and what does she do?
[7:20] Why is Lucy different compared to other accountants?
[12:15] Lucy discusses the types of clients she works with.
[13:35] Lucy shares some of the fun marketing pieces she's sent out about her business.
[18:35] What's the biggest business lesson Lucy has learned over the years?
[19:50] What is the biggest mistake Lucy has made in business, and how did she fix it?
[25:30] Lucy shares why she works with the Four Ladies Network.
[26:55] What kinds of obstacles has Lucy had to overcome in her career?
[28:20] It's incredibly important that fellow female business owners support each other!
[28:40] What advice does Lucy have on how to grow your business?
[30:35] Vicky's new book is coming out in June! Don't miss it!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[2:30] What's new with Vicky and Joe? Well, it involves adopting lambs.
[8:40] Let's talk about body confidence.
[10:50] Vicky has 12 top tips on becoming more confident!
[14:50] Don't forget to move your hands around. Stiff hands = stiff body.
[18:30] Vicky hates when she is talking to someone and they're constantly looking over their shoulder for someone more interesting. Don't be rude.
[21:00] Although it can be hard, make eye contact with people!
[23:30] Sorry! We're out of time. There are 7 more to go! Come back next week.
[25:15] Vicky's book is coming out in June. Also, don't forget to join Vicky's book club. It's absolutely free.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[2:30] What's new with Vicky and Joe? Well, it involves adopting lambs.
[8:40] Let's talk about body confidence.
[10:50] Vicky has 12 top tips on becoming more confident!
[14:50] Don't forget to move your hands around. Stiff hands = stiff body.
[18:30] Vicky hates when she is talking to someone and they're constantly looking over their shoulder for someone more interesting. Don't be rude.
[21:00] Although it can be hard, make eye contact with people!
[23:30] Sorry! We're out of time. There are 7 more to go! Come back next week.
[25:15] Vicky's book is coming out in June. Also, don't forget to join Vicky's book club. It's absolutely free.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[1:50] Who is Kenda and what does she do?
[3:25] What is GDPR?
[6:00] What do marketers need to do to be GDPR compliant?
[8:05] You have to get your current list onboard as well with the new policy. It doesn't just apply to new subscribers or customers.
[9:55] Will you lose subscribers?
[10:45] Want to get compliant? Check out the InfusionSoft Pack (link in the show notes).
[12:55] What did Vicky and Kenda do last weekend?
[14:35] Every page on your website needs to have a purpose.
[17:15] Vicky feels in control of her website again and has a deeper understanding of how to target her audience from a behavior perspective.
[20:05] Being able to get away from your business from time to time really frees your brain up and lets you become more creative.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[1:50] Who is Kenda and what does she do?
[3:25] What is GDPR?
[6:00] What do marketers need to do to be GDPR compliant?
[8:05] You have to get your current list onboard as well with the new policy. It doesn't just apply to new subscribers or customers.
[9:55] Will you lose subscribers?
[10:45] Want to get compliant? Check out the InfusionSoft Pack (link in the show notes).
[12:55] What did Vicky and Kenda do last weekend?
[14:35] Every page on your website needs to have a purpose.
[17:15] Vicky feels in control of her website again and has a deeper understanding of how to target her audience from a behavior perspective.
[20:05] Being able to get away from your business from time to time really frees your brain up and lets you become more creative.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[3:35] Some people just have a presence, an energy, about themselves.
[4:25] Isn't it amazing that we're alive today? It's chaos out there in nature!!!
[7:30] Vicky hates talking to people on the phone because she can't see their faces and read their body language.
[10:05] Do you know when the first emoticon was invented?
[14:55] Your face has telltale signs when you don't understand something.
[20:25] When you're giving a speech, look at your audience! It conveys confidence!
[22:35] How much eye contact is too much eye contact? Tune in next week to find out!
[24:30] Really check and understand why what you're talking about is important. It will make you feel more confident during your presentation.
[25:35] Did you know posture can improve your mood?
[28:20] Cultivate a habit of people watching to see how they behave.
[30:00] Would you like your questions answered? Send Vicky and Joe a bottle of gin! (Just kidding.) Feel free to email Vicky.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[3:35] Some people just have a presence, an energy, about themselves.
[4:25] Isn't it amazing that we're alive today? It's chaos out there in nature!!!
[7:30] Vicky hates talking to people on the phone because she can't see their faces and read their body language.
[10:05] Do you know when the first emoticon was invented?
[14:55] Your face has telltale signs when you don't understand something.
[20:25] When you're giving a speech, look at your audience! It conveys confidence!
[22:35] How much eye contact is too much eye contact? Tune in next week to find out!
[24:30] Really check and understand why what you're talking about is important. It will make you feel more confident during your presentation.
[25:35] Did you know posture can improve your mood?
[28:20] Cultivate a habit of people watching to see how they behave.
[30:00] Would you like your questions answered? Send Vicky and Joe a bottle of gin! (Just kidding.) Feel free to email Vicky.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[2:10] What's the worst thing that could happen during a dance competition? Well...let Vicky tell you.
[4:25] Despite the setbacks, Vicky won her first pole dancing competition!
[7:25] What famous people can you think of that have charisma?
[9:55] Let's back up, what is charisma?
[12:20] Public service announcement: Don't buy Maybelline makeup products as they still test on animals. Vicky loves Urban Decay products.
[14:25] The good news is you can learn how to be charismatic.
[17:00] What are some of the things charismatic people do very well?
[19:25] It took Vicky a while to recognize that she was a leader to her superhero group.
[20:30] To be a leader and to run a successful business, you need to be a little arrogant and a little bit confident.
[22:35] What can you do if you don't feel confident?
[26:00] Many charismatic people are also very kind people.
[30:00] Remember, life is a work in progress.
[30:35] Do you have any questions you'd like to ask Vicky? She'll answer them on the podcast!
Mentioned in This Episode:
]]>Key Takeaways:
[2:10] What's the worst thing that could happen during a dance competition? Well...let Vicky tell you.
[4:25] Despite the setbacks, Vicky won her first pole dancing competition!
[7:25] What famous people can you think of that have charisma?
[9:55] Let's back up, what is charisma?
[12:20] Public service announcement: Don't buy Maybelline makeup products as they still test on animals. Vicky loves Urban Decay products.
[14:25] The good news is you can learn how to be charismatic.
[17:00] What are some of the things charismatic people do very well?
[19:25] It took Vicky a while to recognize that she was a leader to her superhero group.
[20:30] To be a leader and to run a successful business, you need to be a little arrogant and a little bit confident.
[22:35] What can you do if you don't feel confident?
[26:00] Many charismatic people are also very kind people.
[30:00] Remember, life is a work in progress.
[30:35] Do you have any questions you'd like to ask Vicky? She'll answer them on the podcast!
Mentioned in This Episode:
]]>
Key Takeaways:
[2:10] This week's podcast is all about storytelling.
[2:45] What are some of Joe's favourite stories?
[4:00] What are some of Vicky's favourite stories?
[6:55] Vicky hated history when she was in uni. It was awful and boring.
[8:35] However, you can fix 'boring' subjects really easily if you had a teacher who was a really good story teller. The same applies to your business!
[11:55] Stories are part of our evolutionary makeup.
[13:40] When we tell a story, we help people see a brighter future.
[16:20] Our brains don't actually distinguish between reading an experience vs. actually having that experience in real life.
[17:35] Very few people are able to remember facts and figures, but almost everyone remembers the story.
[20:25] You need to get people to feel things, and stories help you do that.
[22:00] Shout out to Eric, Vicky's audio editor!
Mentioned in This Episode:
]]>
Key Takeaways:
[2:10] This week's podcast is all about storytelling.
[2:45] What are some of Joe's favourite stories?
[4:00] What are some of Vicky's favourite stories?
[6:55] Vicky hated history when she was in uni. It was awful and boring.
[8:35] However, you can fix 'boring' subjects really easily if you had a teacher who was a really good story teller. The same applies to your business!
[11:55] Stories are part of our evolutionary makeup.
[13:40] When we tell a story, we help people see a brighter future.
[16:20] Our brains don't actually distinguish between reading an experience vs. actually having that experience in real life.
[17:35] Very few people are able to remember facts and figures, but almost everyone remembers the story.
[20:25] You need to get people to feel things, and stories help you do that.
[22:00] Shout out to Eric, Vicky's audio editor!
Mentioned in This Episode:
]]>
Key Takeaways:
[0:45] It's Vicky's birthday tomorrow!
[4:20] The more Vicky thinks about people, the more she realizes that having empathy just doesn't happen naturally to most of us.
[9:00] Having empathy is incredibly important if you want to sell to people.
[9:25] We spend a lot of time speaking in fact, but that's not what gets people to buy.
[12:55] You need to get into your customer's heads.
[13:50] What does your target market do on Sunday and Monday mornings, and why?
[18:10] If your target market rides the tube every morning, well, get on the tube! This is research!
[20:10] Vicky learned an interesting lesson from the muppets.
[22:20] Don't just ask your target audience questions, but watch them (in a non-creepy way).
[26:50] What's the takeaway for this episode? Learn how to empathize!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[0:45] It's Vicky's birthday tomorrow!
[4:20] The more Vicky thinks about people, the more she realizes that having empathy just doesn't happen naturally to most of us.
[9:00] Having empathy is incredibly important if you want to sell to people.
[9:25] We spend a lot of time speaking in fact, but that's not what gets people to buy.
[12:55] You need to get into your customer's heads.
[13:50] What does your target market do on Sunday and Monday mornings, and why?
[18:10] If your target market rides the tube every morning, well, get on the tube! This is research!
[20:10] Vicky learned an interesting lesson from the muppets.
[22:20] Don't just ask your target audience questions, but watch them (in a non-creepy way).
[26:50] What's the takeaway for this episode? Learn how to empathize!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[1:25] Who is Gary Halbert?
[6:15] Who is your ideal customer? Anybody with money is the wrong answer.
[7:35] Vicky asked her subscribers what their biggest challenge was. She got a response back that was kind of ridiculous.
[11:05] Hey, by the way, Vicky would love to hear from you. Have you taken her up on her advice recently from the podcast? Write to her what your experience was like!
[13:15] Instead of spending $10k on everybody and his dog, spend $1k on advertising reaching out to a focused group.
[14:15] Think about your advertising strategy in terms of ROI, not in terms of how many people see it.
[15:05] How do you find your starving crowd?
[17:00] How does Vicky know she's found her starving crowd?
[22:20] When you want to really discover who your starving crowd is, it boils down to actually talking to them, not looking at the statistics of whom your product is good for.
[24:10] Don't just stop at the demographics. Dig deeper and find out what motivates them.
[25:00] Tune in next week to discover how to dig deeper and find that motivation!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[1:25] Who is Gary Halbert?
[6:15] Who is your ideal customer? Anybody with money is the wrong answer.
[7:35] Vicky asked her subscribers what their biggest challenge was. She got a response back that was kind of ridiculous.
[11:05] Hey, by the way, Vicky would love to hear from you. Have you taken her up on her advice recently from the podcast? Write to her what your experience was like!
[13:15] Instead of spending $10k on everybody and his dog, spend $1k on advertising reaching out to a focused group.
[14:15] Think about your advertising strategy in terms of ROI, not in terms of how many people see it.
[15:05] How do you find your starving crowd?
[17:00] How does Vicky know she's found her starving crowd?
[22:20] When you want to really discover who your starving crowd is, it boils down to actually talking to them, not looking at the statistics of whom your product is good for.
[24:10] Don't just stop at the demographics. Dig deeper and find out what motivates them.
[25:00] Tune in next week to discover how to dig deeper and find that motivation!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[2:20] Who is Misty and what is her background?
[3:55] What is Misty currently working on?
[6:40] When it comes to copywriting, different words appeal best to men vs. women.
[9:55] How can you get good at imagery in copywriting?
[12:25] Ask yourself why, and then do it again, and again, and again!
[16:10] Have a conversation with yourself (no, you're not crazy) and see what words you use the most that can best describe you.
[19:25] How can you get the 'call to action' just right?
[22:40] Have you been doing any online dating lately? It's a cesspool for copywriters.
[32:15] The next Breaking Bread Mastermind will be held in the UK!
[33:25] Are you interested in joining? There are only 7 spaces left. Email Vicky for more info.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Teresa (Misty) Mozejko on LinkedIn
Email Vicky at Vicky@vickyfraser.com
Email Misty at WriteBetterEmails@gmail.com
]]>
Key Takeaways:
[2:20] Who is Misty and what is her background?
[3:55] What is Misty currently working on?
[6:40] When it comes to copywriting, different words appeal best to men vs. women.
[9:55] How can you get good at imagery in copywriting?
[12:25] Ask yourself why, and then do it again, and again, and again!
[16:10] Have a conversation with yourself (no, you're not crazy) and see what words you use the most that can best describe you.
[19:25] How can you get the 'call to action' just right?
[22:40] Have you been doing any online dating lately? It's a cesspool for copywriters.
[32:15] The next Breaking Bread Mastermind will be held in the UK!
[33:25] Are you interested in joining? There are only 7 spaces left. Email Vicky for more info.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Teresa (Misty) Mozejko on LinkedIn
Email Vicky at Vicky@vickyfraser.com
Email Misty at WriteBetterEmails@gmail.com
]]>
Key Takeaways:
[5:00] People want you to have an opinion.
[8:50] If you say something that offends someone, it's going to be okay.
[10:55] You don't suddenly become a different person just because you walked into your office! So, why are you suppressing yourself?
[12:10] There are so many fake people out there because they're too afraid to be themselves.
[12:35] There's a difference between being nice and being kind.
[13:25] Why should you 'be you' in business?
[17:00] There are some people who will have an opinion on everything regardless if they know it or not.
[18:20] With that being said, If you have a strong opinion about your industry or your expertise, put it out there!
[19:25] Be prepared to change your mind when presented with new information.
[25:00] Not sure where to start?
[28:55] What's this week's takeaway? Have an opinion and share it!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[5:00] People want you to have an opinion.
[8:50] If you say something that offends someone, it's going to be okay.
[10:55] You don't suddenly become a different person just because you walked into your office! So, why are you suppressing yourself?
[12:10] There are so many fake people out there because they're too afraid to be themselves.
[12:35] There's a difference between being nice and being kind.
[13:25] Why should you 'be you' in business?
[17:00] There are some people who will have an opinion on everything regardless if they know it or not.
[18:20] With that being said, If you have a strong opinion about your industry or your expertise, put it out there!
[19:25] Be prepared to change your mind when presented with new information.
[25:00] Not sure where to start?
[28:55] What's this week's takeaway? Have an opinion and share it!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[3:55] There is one thing that truly makes you different in your industry.
[5:25] It's 'unprofessional' to bring your personality into marketing. Okay, so what's 'professional'?
[9:00] How can you bring personality into a business when you have an entire collective team behind you?
[12:55] So, who are you?
[13:20] By the way, we should all stop using plastic. This is why Vicky has been ordering beeswax wraps.
[18:50] Start with your why, start with a mission, and then find your voice.
[19:45] When you meet Vicky in person, she's exactly the way she sounds on the podcast and in her emails.
[22:30] Why waste your time and energy trying to censor yourself?
[24:30] Put yourself into your marketing and see what happens.
[24:50] You can now pre-register for Vicky's book, which is coming out in April!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[3:55] There is one thing that truly makes you different in your industry.
[5:25] It's 'unprofessional' to bring your personality into marketing. Okay, so what's 'professional'?
[9:00] How can you bring personality into a business when you have an entire collective team behind you?
[12:55] So, who are you?
[13:20] By the way, we should all stop using plastic. This is why Vicky has been ordering beeswax wraps.
[18:50] Start with your why, start with a mission, and then find your voice.
[19:45] When you meet Vicky in person, she's exactly the way she sounds on the podcast and in her emails.
[22:30] Why waste your time and energy trying to censor yourself?
[24:30] Put yourself into your marketing and see what happens.
[24:50] You can now pre-register for Vicky's book, which is coming out in April!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[1:25] Who is Oli?
[2:20] What kind of trends is Oli seeing today?
[3:40] Online marketing is a very saturated place. It's very hard to stand out.
[6:15] If everything is so saturated, what's the solution?
[9:05] Oli gets shit from people who believe direct-mail is dead. It's not!
[14:55] Oli has an 8-page traditional, printed, newsletter. How does he structure it?
[18:30] How can people get started sending a traditional direct-mail campaign?
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Episode 10: Quick Strategies to Increase Your Sales with Oli Luke
]]>
Key Takeaways:
[1:25] Who is Oli?
[2:20] What kind of trends is Oli seeing today?
[3:40] Online marketing is a very saturated place. It's very hard to stand out.
[6:15] If everything is so saturated, what's the solution?
[9:05] Oli gets shit from people who believe direct-mail is dead. It's not!
[14:55] Oli has an 8-page traditional, printed, newsletter. How does he structure it?
[18:30] How can people get started sending a traditional direct-mail campaign?
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Episode 10: Quick Strategies to Increase Your Sales with Oli Luke
]]>
Key Takeaways:
[0:50] This house is not warm. Whose idea was it to buy a 17th century cottage house in the middle of nowhere?
[2:15] What is Elephant Gin and what do they do?
[3:35] Today, we'll be talking about what makes you so special!
[5:40] Why are we going to Mars? Because we can.
[9:15] Elon Musk could have just launched a rocket into space and called it a day, but no, he created a show out of it.
[9:55] What you're offering isn't really unique.
[10:35] So, how can you stand out?
[12:30] For the love of all things holy, please don't say you're 'passionate' about what you do on your website. That's just bad marketing and copy.
[13:55] If you're the same as everybody else and listing the same things everyone else is, how will they choose you? They will choose you based solely on price.
[15:00] Most business owners panic when they have to come up with why they're unique.
[18:00] When the MacBook Air first came out, people were like 'WOW'. It was the world's thinnest notebook.
[21:55] You can pick a feature that makes you stand out as long as it's not a generic feature like, 'excellent service'. Vicky offers some helpful examples.
[26:00] Do you like Vicky's ideas? You can actually borrow her brain! Link in the show notes.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
MacBook Air Introduction by Steve Jobs on Youtube
]]>
Key Takeaways:
[0:50] This house is not warm. Whose idea was it to buy a 17th century cottage house in the middle of nowhere?
[2:15] What is Elephant Gin and what do they do?
[3:35] Today, we'll be talking about what makes you so special!
[5:40] Why are we going to Mars? Because we can.
[9:15] Elon Musk could have just launched a rocket into space and called it a day, but no, he created a show out of it.
[9:55] What you're offering isn't really unique.
[10:35] So, how can you stand out?
[12:30] For the love of all things holy, please don't say you're 'passionate' about what you do on your website. That's just bad marketing and copy.
[13:55] If you're the same as everybody else and listing the same things everyone else is, how will they choose you? They will choose you based solely on price.
[15:00] Most business owners panic when they have to come up with why they're unique.
[18:00] When the MacBook Air first came out, people were like 'WOW'. It was the world's thinnest notebook.
[21:55] You can pick a feature that makes you stand out as long as it's not a generic feature like, 'excellent service'. Vicky offers some helpful examples.
[26:00] Do you like Vicky's ideas? You can actually borrow her brain! Link in the show notes.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
MacBook Air Introduction by Steve Jobs on Youtube
]]>
Key Takeaways:
[3:15] What will happen today will amaze you.
[6:20] Why would you want to live your life as a victim?
[7:45] Today, Vicky will be going through five ways you can take control over your own thoughts.
[9:40] If your day didn't go as planned, did your world really end?
[10:20] Are you a mind reader?
[12:40] Don't let your mind unravel and have it talk you out of the things you want to do.
[14:15] Vicky shares a story about how she made a simple thing turn into a catastrophe...in her mind.
[19:15] Don't press the button that will destroy the universe.
[21:40] When Vicky started sending out her emails, it was pretty scary. When she got her first negative email, she cried.
[25:30] A quick recap of the five ways you have faulty thinking.
[27:45] So, how can you take control of your life, and your mind?
[29:25] Tune in next week! Vicky and Joe will be talking about what makes you so special!
Mentioned in This Episode:
]]>Key Takeaways:
[3:15] What will happen today will amaze you.
[6:20] Why would you want to live your life as a victim?
[7:45] Today, Vicky will be going through five ways you can take control over your own thoughts.
[9:40] If your day didn't go as planned, did your world really end?
[10:20] Are you a mind reader?
[12:40] Don't let your mind unravel and have it talk you out of the things you want to do.
[14:15] Vicky shares a story about how she made a simple thing turn into a catastrophe...in her mind.
[19:15] Don't press the button that will destroy the universe.
[21:40] When Vicky started sending out her emails, it was pretty scary. When she got her first negative email, she cried.
[25:30] A quick recap of the five ways you have faulty thinking.
[27:45] So, how can you take control of your life, and your mind?
[29:25] Tune in next week! Vicky and Joe will be talking about what makes you so special!
Mentioned in This Episode:
]]>
Key Takeaways:
[3:10] Vicky's new book is coming along nicely.
[4:25] Why are you such a scaredy cat, dear listener?
[6:40] Vicky has a recurring fear that stems from her awkward childhood days.
[13:00] As an introvert, Joe never really quite understood what the big deal was about being ostracized from a society.
[14:50] Standing out from the crowd is socially risky. Rejection is actually quite horrible for us as humans.
[17:00] You'd be surprised by how many people are chronically lonely. In fact, social media gives us the illusion that we're connected to others online, but it's making the problem worse.
[19:00] While it's important that you fit in socially, it's almost suicide business-wise to do that.
[24:35] Vicky is always skeptical about people who proclaim having a 6 or 7-figure launch. What really went on behind the scenes for you to achieve that? How many refunds did you have to do?
[28:35] Everybody has that 'thing' that they haven't done because they're afraid. Well, here's your chance. Go out and do it!
[30:15] By the way, you should definitely join the inner circle group. It's the perfect place where you can talk to people who finally get it and get you.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[3:10] Vicky's new book is coming along nicely.
[4:25] Why are you such a scaredy cat, dear listener?
[6:40] Vicky has a recurring fear that stems from her awkward childhood days.
[13:00] As an introvert, Joe never really quite understood what the big deal was about being ostracized from a society.
[14:50] Standing out from the crowd is socially risky. Rejection is actually quite horrible for us as humans.
[17:00] You'd be surprised by how many people are chronically lonely. In fact, social media gives us the illusion that we're connected to others online, but it's making the problem worse.
[19:00] While it's important that you fit in socially, it's almost suicide business-wise to do that.
[24:35] Vicky is always skeptical about people who proclaim having a 6 or 7-figure launch. What really went on behind the scenes for you to achieve that? How many refunds did you have to do?
[28:35] Everybody has that 'thing' that they haven't done because they're afraid. Well, here's your chance. Go out and do it!
[30:15] By the way, you should definitely join the inner circle group. It's the perfect place where you can talk to people who finally get it and get you.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[2:00] Mark founded the first radio show on Snapchat!
[3:20] People want information, but they also want to be entertained.
[4:25] How can people start their own show?
[6:55] The sales process first starts with an ad.
[8:35] In the beginning, Mark used to sell nothing. Literally nothing, and still made money off of it.
[9:25] Mark loves watching infomercials because of their entertainment value.
[11:35] Mark talks about the Singing Psychic who once called into his radio show.
[13:25] How can people focus on their business? There are so many shiny things out there!
[16:10] Is Mark still on Snapchat?
[17:45] Mark loves the idea of repurposing your content. Keep doing it!
[20:05] What advice does Mark have for 'boring' people?
[22:30] What does Mark know about LinkedIn video? Is it useful?
[28:45] What's next for Mark?
[30:50] Mark offers advice on the one thing you can do right now to make yourself stand out.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[2:00] Mark founded the first radio show on Snapchat!
[3:20] People want information, but they also want to be entertained.
[4:25] How can people start their own show?
[6:55] The sales process first starts with an ad.
[8:35] In the beginning, Mark used to sell nothing. Literally nothing, and still made money off of it.
[9:25] Mark loves watching infomercials because of their entertainment value.
[11:35] Mark talks about the Singing Psychic who once called into his radio show.
[13:25] How can people focus on their business? There are so many shiny things out there!
[16:10] Is Mark still on Snapchat?
[17:45] Mark loves the idea of repurposing your content. Keep doing it!
[20:05] What advice does Mark have for 'boring' people?
[22:30] What does Mark know about LinkedIn video? Is it useful?
[28:45] What's next for Mark?
[30:50] Mark offers advice on the one thing you can do right now to make yourself stand out.
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[2:30] Vicky has some amazing news to share!
[3:55] On a side note, Vicky accidentally played jenga with her brick house.
[4:45] Vicky was able to take two days off last week and hang out with four generations of family members!
[6:00] During these two days, did Vicky slack off with work? No!
[8:55] Vicky was able to do all of this without waking up at 5am and eating kale like a douche canoe!
[9:55] Vicky is really happy with the progress she's made so far. Last year, it was a big struggle to be productive.
[10:25] Vicky took her own advice and followed through on what she said last week.
[12:15] Vicky has put 15 minute gaps in between tasks so she can take a break and reset.
[13:55] Everything Vicky is doing is just so much more enjoyable.
[14:05] Vicky hasn't been the only one who's been productive. What has Joe been up to lately?
[15:20] Why is contact switching bad for our productivity?
[16:10] Joe has been keeping track of how many contact switches he gets a day. He estimates it has been around 30.
[18:15] Homework: Every time you get interrupted with something, write it down. Once you have a list, pick one thing that you can fix or eliminate from the list and get to work!
[19:35] Some exciting things are happening in Joe's office!
[21:35] Final takeaway: Pick one big goal (only one!) and break it into tiny pieces.
[21:55] If you're struggling with achieving your goals, get somebody to help you!
[22:00] By the way, Vicky is available for coaching. Get in touch if you're interested.
[24:35] Also, join Vicky's Book Club. It's free!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[2:30] Vicky has some amazing news to share!
[3:55] On a side note, Vicky accidentally played jenga with her brick house.
[4:45] Vicky was able to take two days off last week and hang out with four generations of family members!
[6:00] During these two days, did Vicky slack off with work? No!
[8:55] Vicky was able to do all of this without waking up at 5am and eating kale like a douche canoe!
[9:55] Vicky is really happy with the progress she's made so far. Last year, it was a big struggle to be productive.
[10:25] Vicky took her own advice and followed through on what she said last week.
[12:15] Vicky has put 15 minute gaps in between tasks so she can take a break and reset.
[13:55] Everything Vicky is doing is just so much more enjoyable.
[14:05] Vicky hasn't been the only one who's been productive. What has Joe been up to lately?
[15:20] Why is contact switching bad for our productivity?
[16:10] Joe has been keeping track of how many contact switches he gets a day. He estimates it has been around 30.
[18:15] Homework: Every time you get interrupted with something, write it down. Once you have a list, pick one thing that you can fix or eliminate from the list and get to work!
[19:35] Some exciting things are happening in Joe's office!
[21:35] Final takeaway: Pick one big goal (only one!) and break it into tiny pieces.
[21:55] If you're struggling with achieving your goals, get somebody to help you!
[22:00] By the way, Vicky is available for coaching. Get in touch if you're interested.
[24:35] Also, join Vicky's Book Club. It's free!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[1:00] Happy 2018!
[4:40] What are Vicky's and Joe's plans for the new year?
[6:05] Why do some people have a hard time achieving their goals?
[7:25] Planning goals with a year timeframe allows you to slack off. Plan for 12 weeks instead.
[11:20] Everybody has a plan until they get punched in their face.
[12:05] Put your plan on paper. If it doesn't work on paper, then there's no way it'll work in real life!
[14:50] What do you want for your future self? What do you want for your business? Map out your 'why' in life.
[15:45] Stop using 'I don't have time' as an excuse. We have plenty of time.
[18:10] How does Vicky allocate her hours each week?
[22:05] Vicky breaks down the goals she has for 2018.
[25:20] Read the 12 Week Year! You won't regret it.
[25:35] It's important to have one, and only one, big goal for each area of your life. You'll get overwhelmed if you have too many.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:00] Happy 2018!
[4:40] What are Vicky's and Joe's plans for the new year?
[6:05] Why do some people have a hard time achieving their goals?
[7:25] Planning goals with a year timeframe allows you to slack off. Plan for 12 weeks instead.
[11:20] Everybody has a plan until they get punched in their face.
[12:05] Put your plan on paper. If it doesn't work on paper, then there's no way it'll work in real life!
[14:50] What do you want for your future self? What do you want for your business? Map out your 'why' in life.
[15:45] Stop using 'I don't have time' as an excuse. We have plenty of time.
[18:10] How does Vicky allocate her hours each week?
[22:05] Vicky breaks down the goals she has for 2018.
[25:20] Read the 12 Week Year! You won't regret it.
[25:35] It's important to have one, and only one, big goal for each area of your life. You'll get overwhelmed if you have too many.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:50] Who is Tim and what does he do?
[4:00] Tim shares his 'kidney stone' story.
[7:00] Tim explains how he helps his clients save money in the construction industry.
[9:40] There are two lessons you can learn from Tim's story. Tell a story to get people engaged and if you have an idea, jump on it!
[11:20] Tim dives into why he started his breakfast networking events.
[14:10] Every person Tim meets, he hands them his business card and expects to get one in return.
[16:15] Get started by going to networking events, but go with a purpose!
[18:25] How do you initiate a conversation with a prospect at a networking event?
[21:55] When Tim sits down with a prospect at a restaurant, he then shows them pictures of him in his underpants. He explains why he does this (it's not as creepy as it sounds, promise).
[25:55] Tim's example is one of the ways you can change the tone of the meeting and make yourself memorable (in a good way).
[30:50] Check Tim out on LinkedIn. He is doing some cool stuff on there!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[1:50] Who is Tim and what does he do?
[4:00] Tim shares his 'kidney stone' story.
[7:00] Tim explains how he helps his clients save money in the construction industry.
[9:40] There are two lessons you can learn from Tim's story. Tell a story to get people engaged and if you have an idea, jump on it!
[11:20] Tim dives into why he started his breakfast networking events.
[14:10] Every person Tim meets, he hands them his business card and expects to get one in return.
[16:15] Get started by going to networking events, but go with a purpose!
[18:25] How do you initiate a conversation with a prospect at a networking event?
[21:55] When Tim sits down with a prospect at a restaurant, he then shows them pictures of him in his underpants. He explains why he does this (it's not as creepy as it sounds, promise).
[25:55] Tim's example is one of the ways you can change the tone of the meeting and make yourself memorable (in a good way).
[30:50] Check Tim out on LinkedIn. He is doing some cool stuff on there!
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[0:45] Vicky and Joe are freezing their bits off!
[3:15] Vicky went to a handstand workshop and sort of broke herself. She is sore all over.
[3:45] Did you know that chickens are not built for snow?
[6:40] Today, we'll be talking about tiny beetle steps! Progress is made in tiny steps.
[9:40] We get really excited when it's new, but then we get distracted when the shininess begins to wear off.
[13:45] With any big project, it's really exciting to start, but keeping up the work is the real challenge.
[15:15] Overnight successes are very, very rare.
[16:00] Vicky shares an example about business and 'sticking with it' from the handstand workshop she took recently.
[20:30] At the end of the day, it's all about tiny progress to help you get to where you want to go.
[21:15] Vicky writes an email every single day. It pays off!
[21:55] What small things can you do everyday that will get you closer to your goal?
Mentioned in This Episode:
Vicky's Business For Superheroes Book
Key Takeaways:
[0:45] Vicky and Joe are freezing their bits off!
[3:15] Vicky went to a handstand workshop and sort of broke herself. She is sore all over.
[3:45] Did you know that chickens are not built for snow?
[6:40] Today, we'll be talking about tiny beetle steps! Progress is made in tiny steps.
[9:40] We get really excited when it's new, but then we get distracted when the shininess begins to wear off.
[13:45] With any big project, it's really exciting to start, but keeping up the work is the real challenge.
[15:15] Overnight successes are very, very rare.
[16:00] Vicky shares an example about business and 'sticking with it' from the handstand workshop she took recently.
[20:30] At the end of the day, it's all about tiny progress to help you get to where you want to go.
[21:15] Vicky writes an email every single day. It pays off!
[21:55] What small things can you do everyday that will get you closer to your goal?
Mentioned in This Episode:
Vicky's Business For Superheroes Book
]]>
Key Takeaways:
[0:45] Vicky and Joe find themselves in Cork, Ireland right now!
[1:25] Just a heads up, sometimes Vicky is not perfect.
[1:45] Vicky has a hard time keeping focused. She just wants to do 'all the things' always!
[3:30] Joe has recently come up with a process to help Vicky stay focused. It might help you as well.
[4:15] However, please bear with him as he's been drinking beer and this is the first time he has had to explain how this process works.
[4:40] First things first, what are the goals of Vicky's business?
[5:30] Vicky would like to take 3 months off every year in her business.
[7:25] Vicky would love to educate children and show them alternative ways to make money than the standard 9 to 5.
[10:15] Joe asks Vicky how she manages her time while she's doing all these essential things, like marketing and creating products, for her business.
[12:15] Vicky has an app that blocks her from using Facebook while she is working.
[12:45] What kinds of products and stuff does Vicky generate?
[14:40] What kinds of things should you be measuring in your business? Don't just focus only on the end results. It can distract you from doing the mundane tasks that actually work.
[16:30] Is the stuff you're currently doing taking you closer to your goals?
[18:10] Remember, results happen in tiny increments.
[19:40] Picture yourself having to explain yourself, and what you do, to your bank manager, your mum, your spouse, and your older yourself (who is ten years older).
[22:35] Vicky is excited! She's about to change systems that will help automate her business more and give her assistant less work to do!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Start With Why, by Simon Sinek
Lose the Flab Fast, by Phil Agostino
Key Takeaways:
[0:45] Vicky and Joe find themselves in Cork, Ireland right now!
[1:25] Just a heads up, sometimes Vicky is not perfect.
[1:45] Vicky has a hard time keeping focused. She just wants to do 'all the things' always! [3:30] Joe has recently come up with a process to help Vicky stay focused. It might help you as well.
[4:15] However, please bear with him as he's been drinking beer and this is the first time he has had to explain how this process works.
[4:40] First things first, what are the goals of Vicky's business?
[5:30] Vicky would like to take 3 months off every year in her business.
[7:25] Vicky would love to educate children and show them alternative ways to make money than the standard 9 to 5.
[10:15] Joe asks Vicky how she manages her time while she's doing all these essential things, like marketing and creating products, for her business.
[12:15] Vicky has an app that blocks her from using Facebook while she is working.
[12:45] What kinds of products and stuff does Vicky generate?
[14:40] What kinds of things should you be measuring in your business? Don't just focus only on the end results. It can distract you from doing the mundane tasks that actually work.
[16:30] Is the stuff you're currently doing taking you closer to your goals?
[18:10] Remember, results happen in tiny increments.
[19:40] Picture yourself having to explain yourself, and what you do, to your bank manager, your mum, your spouse, and your older yourself (who is ten years older).
[22:35] Vicky is excited! She's about to change systems that will help automate her business more and give her assistant less work to do!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Start With Why, by Simon Sinek
Lose the Flab Fast, by Phil Agostino
]]>
Key Takeaways:
[0:45] Vicky just got back from Turkey, and unfortunately did not get home in time to record with Joe! So, she's going to be replaying episode 25 on why you can't do 'all' the things.
[1:00] This episode fits perfectly because right now Vicky is trying to do 'all' the things.
[3:25] Vicky has a new journal and it's extremely organized.
[6:10] People who write what they're grateful for everyday end up being happier.
[8:00] Vicky and Joe talk about being overwhelmed.
[10:30] Most people compare too much to what other people are doing.
[11:30] Today is all about listening to yourself.
[11:50] What is Snapchat?!
[13:40] Vicky talks about one of her subscribers who had been on her list for 18 months before he bought anything from her.
[14:10] You don't need your own podcast if you don't want it!
[14:50] Pick one thing and then try it. If you don't like it, stop!
[15:10] Do stuff, but don't do everything all at once.
[16:20] Vicky talks about some of the things she does personally.
[17:05] Vicky love email marketing because it's easy and cheap.
[17:50] Re-purpose your emails into blogs!
[18:55] Should Vicky turn her podcast into a book? Let her know!
[22:20] Vicky still doesn't understand Snapchat.
[25:45] Should you lead people directly to a social media platform? Vicky says no!
[27:45] Copywriting myths? Tune in next week for more.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Key Takeaways:
[0:45] Vicky just got back from Turkey, and unfortunately did not get home in time to record with Joe! So, she's going to be replaying episode 25 on why you can't do 'all' the things.
[1:00] This episode fits perfectly because right now Vicky is trying to do 'all' the things.
[3:25] Vicky has a new journal and it's extremely organized.
[6:10] People who write what they're grateful for everyday end up being happier.
[8:00] Vicky and Joe talk about being overwhelmed.
[10:30] Most people compare too much to what other people are doing.
[11:30] Today is all about listening to yourself.
[11:50] What is Snapchat?!
[13:40] Vicky talks about one of her subscribers who had been on her list for 18 months before he bought anything from her.
[14:10] You don't need your own podcast if you don't want it!
[14:50] Pick one thing and then try it. If you don't like it, stop!
[15:10] Do stuff, but don't do everything all at once.
[16:20] Vicky talks about some of the things she does personally.
[17:05] Vicky love email marketing because it's easy and cheap.
[17:50] Re-purpose your emails into blogs!
[18:55] Should Vicky turn her podcast into a book? Let her know!
[22:20] Vicky still doesn't understand Snapchat.
[25:45] Should you lead people directly to a social media platform? Vicky says no!
[27:45] Copywriting myths? Tune in next week for more.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[0:55] Who is John and what does he do?
[1:45] What's the biggest complaint clients have, especially women, about photographing themselves?
[4:00] John doesn't know why women and young girls are insecure about their own photos. Maybe it's due to the media and the retouch up of every photo.
[4:35] John had a client burst into tears because she was so nervous about having her photos taken. How did he calm her down?
[8:55] What makes a good photo?
[13:35] What are some of the benefits of having a professional photo taken of you?
[15:10] Professional headshots do not need to be boring.
[17:45] What tips does John have for people about to go into their first photoshoot?
[21:40] Once clients have these great photos, where should they go to use them?
[24:35] How can someone choose a great photographer?
[28:20] Look for photographers who specialize in personal branding. That specialized eye is really worth it for your business.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
John Cleary Photography on Facebook
Key Takeaways:
[0:55] Who is John and what does he do?
[1:45] What's the biggest complaint clients have, especially women, about photographing themselves?
[4:00] John doesn't know why women and young girls are insecure about their own photos. Maybe it's due to the media and the retouch up of every photo.
[4:35] John had a client burst into tears because she was so nervous about having her photos taken. How did he calm her down?
[8:55] What makes a good photo?
[13:35] What are some of the benefits of having a professional photo taken of you?
[15:10] Professional headshots do not need to be boring.
[17:45] What tips does John have for people about to go into their first photoshoot?
[21:40] Once clients have these great photos, where should they go to use them?
[24:35] How can someone choose a great photographer?
[28:20] Look for photographers who specialize in personal branding. That specialized eye is really worth it for your business.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
John Cleary Photography on Facebook
]]>
Key Takeaways:
[2:15] If anyone wants to send Vicky and Joe a bottle of gin, please do!
[4:45] If you ever decide to go on holiday to Costa Rica, go for at least two weeks, especially if you're in the UK. It's a LONG flight.
[8:25] Also, another Costa Rican lesson: Get a 4x4 car. It is a must because the roads are awful.
[9:50] This week, Vicky will be talking about storytelling!
[10:40] Does anybody in your life know you well enough to tell your story?
[16:55] The first book that had a profound effect on Vicky was To Kill a Mockingbird.
[22:35] How can you tell your story (in an interesting way)?
[28:00] Good stories have rhythm and a 'musical' feel to them.
[30:00] Homework this week: Go forth and talk to people. Ask them about their story, especially people older than you.
[31:45] Pay attention to stories that really grip you, and then study them.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Key Takeaways:
[2:15] If anyone wants to send Vicky and Joe a bottle of gin, please do!
[4:45] If you ever decide to go on holiday to Costa Rica, go for at least two weeks, especially if you're in the UK. It's a LONG flight.
[8:25] Also, another Costa Rican lesson: Get a 4x4 car. It is a must because the roads are awful.
[9:50] This week, Vicky will be talking about storytelling!
[10:40] Does anybody in your life know you well enough to tell your story?
[16:55] The first book that had a profound effect on Vicky was To Kill a Mockingbird.
[22:35] How can you tell your story (in an interesting way)?
[28:00] Good stories have rhythm and a 'musical' feel to them.
[30:00] Homework this week: Go forth and talk to people. Ask them about their story, especially people older than you.
[31:45] Pay attention to stories that really grip you, and then study them.
Mentioned in This Episode:
]]>Key Takeaways:
[1:25] Happy 100th podcast birthday!
[3:30] How can you grab someone's attention in this busy, busy world?
[6:45] Customers want to be entertained.
[9:00] You need to excite people as well as inform people!
[10:15] Vicky wants to be a drag queen. Wait! She has an explanation.
[11:10] There's too much of everything in the world. People are overwhelmed with information!
[14:15] Vicky would write her daily emails to literally nobody. It was just Joe and her mom subscribed to her list, but she kept at it.
[17:55] Take a look at some of the shows that are really popular right now.
[18:10] How can you make your brand marketing funny, sad, or exciting?
[20:45] Darren Ross turns up at trade shows dressed as a superhero. He does well because trade shows are boring!
[23:25] So, what can you do to put on a show for your business?
[25:50] Eye contact works! You need to use it much more while you're on stage.
[28:00] Take your next marketing piece and entertain your customer. Create a show specifically designed for your audience, and make them feel something.
[28:45] Are you struggling to find ideas on how to entertain your audience? Well, Vicky is really good at coming up with ideas like this! You can go to Borrow My Brain if you need some help!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>Key Takeaways:
[1:25] Happy 100th podcast birthday!
[3:30] How can you grab someone's attention in this busy, busy world?
[6:45] Customers want to be entertained.
[9:00] You need to excite people as well as inform people!
[10:15] Vicky wants to be a drag queen. Wait! She has an explanation.
[11:10] There's too much of everything in the world. People are overwhelmed with information!
[14:15] Vicky would write her daily emails to literally nobody. It was just Joe and her mom subscribed to her list, but she kept at it.
[17:55] Take a look at some of the shows that are really popular right now.
[18:10] How can you make your brand marketing funny, sad, or exciting?
[20:45] Darren Ross turns up at trade shows dressed as a superhero. He does well because trade shows are boring!
[23:25] So, what can you do to put on a show for your business?
[25:50] Eye contact works! You need to use it much more while you're on stage.
[28:00] Take your next marketing piece and entertain your customer. Create a show specifically designed for your audience, and make them feel something.
[28:45] Are you struggling to find ideas on how to entertain your audience? Well, Vicky is really good at coming up with ideas like this! You can go to Borrow My Brain if you need some help!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Side note: Please do not be the chauvinist of your industry. That wouldn't be good.
Key Takeaways:
[0:50] As you can see, dear podcast listeners, Joe and Vicky are sitting next to a fire place!
[3:00] For those who are watching video, do you think video destroys Joe's 'charm'?
[5:35] Let's talk about Steve McQueen. He was a very charismatic man.
[8:35] However, Steve was a known adulterer, having slept with most of his leading ladies, and he was married three times.
[9:40] How did Steve get to be so famous where he could behave like such an ass on set?
[11:45] You know who else was a pain in the ass? Marlon Brando.
[13:20] How did Marlon Brando make so much money ($50m of today's money) when he never even bothered to learn his lines?! In the Godfather, he also refused to wear trousers throughout the entire movie!!! HOW!!!
[17:15] If you're good at what you do, you can make your own rules and no one can do anything about it except obey.
[20:20] Really think about what kinds of things you'll put up with and what kinds of things are acceptable to you.
[22:55] Tune in next week for the big 100th episode!
[23:35] Also, please join Vicky's new book club. It may or may not work depending on when you see this.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Side note: Please do not be the chauvinist of your industry. That wouldn't be good.
Key Takeaways:
[0:50] As you can see, dear podcast listeners, Joe and Vicky are sitting next to a fire place!
[3:00] For those who are watching video, do you think video destroys Joe's 'charm'?
[5:35] Let's talk about Steve McQueen. He was a very charismatic man.
[8:35] However, Steve was a known adulterer, having slept with most of his leading ladies, and he was married three times.
[9:40] How did Steve get to be so famous where he could behave like such an ass on set?
[11:45] You know who else was a pain in the ass? Marlon Brando.
[13:20] How did Marlon Brando make so much money ($50m of today's money) when he never even bothered to learn his lines?! In the Godfather, he also refused to wear trousers throughout the entire movie!!! HOW!!!
[17:15] If you're good at what you do, you can make your own rules and no one can do anything about it except obey.
[20:20] Really think about what kinds of things you'll put up with and what kinds of things are acceptable to you.
[22:55] Tune in next week for the big 100th episode!
[23:35] Also, please join Vicky's new book club. It may or may not work depending on when you see this.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[1:00] What does Jamie do?
[1:40] How did Jamie get started in this line of work?
[4:45] Why are we getting fake news in the media? Don't we have journalists to discredit it?
[6:45] Can people distinguish between fake news, real news, Google ads, and organic searches? People think they can, but tests show that people actually can't.
[9:15] What kind of pressures is the average journalist under right now? How can we work with them and make their lives easier?
[11:15] Why is PR massively underused by small businesses?
[13:00] Despite the media's many faults, we still trust the media.
[15:15] How should you approach the media?
[23:50] What are some of the best ways to approach and build long-lasting relationships with a journalist?
[26:40] What is the biggest takeaway listeners need to know about PR?
[29:20] How can someone set up Google News Alerts?
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Writing on the Wall: Social Media - The First 2,000 Years by Tom Standage
]]>
Key Takeaways:
[1:00] What does Jamie do?
[1:40] How did Jamie get started in this line of work?
[4:45] Why are we getting fake news in the media? Don't we have journalists to discredit it?
[6:45] Can people distinguish between fake news, real news, Google ads, and organic searches? People think they can, but tests show that people actually can't.
[9:15] What kind of pressures is the average journalist under right now? How can we work with them and make their lives easier?
[11:15] Why is PR massively underused by small businesses?
[13:00] Despite the media's many faults, we still trust the media.
[15:15] How should you approach the media?
[23:50] What are some of the best ways to approach and build long-lasting relationships with a journalist?
[26:40] What is the biggest takeaway listeners need to know about PR?
[29:20] How can someone set up Google News Alerts?
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Writing on the Wall: Social Media - The First 2,000 Years by Tom Standage
]]>
Key Takeaways:
[2:20] Vicky is showing off her new leggings! You can't see, but you can imagine.
[5:35] By the way, inner circle members now get access to video! You actually visually see Vicky's neato leggings.
[6:25] This week, we're talking about how to always have something to say.
[8:20] Ask your target market how their lives are going!
[10:00] Listen to how your ideal audience talks and use those same words in your copy!
[11:10] You can always write about current events!
[14:00] You can get ideas by listening to podcasts!
[15:40] Mini how-to guides help people and get people through your door.
[27:15] Quick recap: Be interesting, read new things, learn new things, and create how-to guides to help your audience and their pain points.
[28:35] Next week, Vicky will have a guest on the show! Get ready for that!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[2:20] Vicky is showing off her new leggings! You can't see, but you can imagine.
[5:35] By the way, inner circle members now get access to video! You actually visually see Vicky's neato leggings.
[6:25] This week, we're talking about how to always have something to say.
[8:20] Ask your target market how their lives are going!
[10:00] Listen to how your ideal audience talks and use those same words in your copy!
[11:10] You can always write about current events!
[14:00] You can get ideas by listening to podcasts!
[15:40] Mini how-to guides help people and get people through your door.
[27:15] Quick recap: Be interesting, read new things, learn new things, and create how-to guides to help your audience and their pain points.
[28:35] Next week, Vicky will have a guest on the show! Get ready for that!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:10] Joe has been running around like an idiot trying to get his passport.
[4:40] Do you ever struggle to start something?
[10:35] Joe is suffering a similar problem in his work right now.
[17:00] Are you good with system integrations? SERIOUSLY get in touch with Vicky because she needs help. It is eating up her time, money, and brain space because she's procrastinating it.
[19:00] What's the moral of the story? If you're struggling to start something, really look as to why you're procrastinating on it.
[21:25] If you know why you need to do it, but still don't, maybe you should outsource it.
[23:25] By the way, are you interested in joining a market workshop? Vicky is hosting an event Oct 27-28!
[25:30] Please also share this podcast!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:10] Joe has been running around like an idiot trying to get his passport.
[4:40] Do you ever struggle to start something?
[10:35] Joe is suffering a similar problem in his work right now.
[17:00] Are you good with system integrations? SERIOUSLY get in touch with Vicky because she needs help. It is eating up her time, money, and brain space because she's procrastinating it.
[19:00] What's the moral of the story? If you're struggling to start something, really look as to why you're procrastinating on it.
[21:25] If you know why you need to do it, but still don't, maybe you should outsource it.
[23:25] By the way, are you interested in joining a market workshop? Vicky is hosting an event Oct 27-28!
[25:30] Please also share this podcast!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:20] Vicky and Joe have just got back from their holiday!
[4:00] Today's episode is about….toilet rolls?
[4:40] Aren't there really only two types of toilet rolls? Acceptable and unacceptable?
[7:35] Why is Vicky so excited about these toilet rolls?
[9:40] Has anybody out there used bamboo toilet paper before? Let us know!
[9:45] Vicky reads the mission statement from Who Gives A Crap toilet rolls.
[10:00] 900 children under the age of five die every day from diarrhea-related diseases.
[12:00] This company gives 50% of all of their profits to help build toilets and improve sanitation all over the world. THIS is why Vicky pays more money for her toilet rolls!
[16:25] The Who Gives A Crap copy, especially on their website, is also hilarious!
[21:40] What are some of the key takeaways business owners can get from Who Gives A Crap branding?
[26:00] What makes you stand out?
[26:45] Listen to your audience and ask them key questions, then add extra value.
[29:30] If a company that sells toilet rolls can make themselves stand out, so can you!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:20] Vicky and Joe have just got back from their holiday!
[4:00] Today's episode is about….toilet rolls?
[4:40] Aren't there really only two types of toilet rolls? Acceptable and unacceptable?
[7:35] Why is Vicky so excited about these toilet rolls?
[9:40] Has anybody out there used bamboo toilet paper before? Let us know!
[9:45] Vicky reads the mission statement from Who Gives A Crap toilet rolls.
[10:00] 900 children under the age of five die every day from diarrhea-related diseases.
[12:00] This company gives 50% of all of their profits to help build toilets and improve sanitation all over the world. THIS is why Vicky pays more money for her toilet rolls!
[16:25] The Who Gives A Crap copy, especially on their website, is also hilarious!
[21:40] What are some of the key takeaways business owners can get from Who Gives A Crap branding? [26:00] What makes you stand out?
[26:45] Listen to your audience and ask them key questions, then add extra value.
[29:30] If a company that sells toilet rolls can make themselves stand out, so can you!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:10] Who is Daisy and what does she do?
[2:45] When you find yourself broke, what kinds of things can you do to survive?
[5:35] How many hours a week does Daisy work on her business?
[6:25] How did Daisy first start her business?
[10:05] Consistency is so important and it is what makes you money. You have to be very consistent when it comes to building traffic for your website.
[10:25] Daisy writes between 5-6 days a week.
[11:45] After being in business for a year, Daisy was able to make $1,000 a month on her blog. It was challenging.
[12:55] Daisy wrote a book after her first year of being business compiling her best blog posts into one place. She was able to generate between $500-600 a month from it.
[13:10] Since then, Daisy has written a total of 3 books and it has provided her with a steady source of additional income.
[13:45] Don't turn your nose up at Amazon affiliates, Daisy says. They only pay 4%, but the money can add up.
[14:10] With that being said, you don't want to rely too heavily on one source of income. You have to be well-diversified.
[14:35] Daisy is a part of an ad network called AdThrive and it generates about 40% of Daisy's income.
[16:45] How does Daisy use social media to grow her business?
[18:50] Why has Pinterest been good to Daisy?
[19:55] What does Daisy's business look like today?
[23:10] What are Daisy's three books about?
[25:10] If AdThrive died tomorrow, Daisy would still be able to make a living because she has diversified into other areas.
[25:45] Before Amazon changed their policies, Daisy was making around $7,000 a month.
[26:45] What are Daisy's top three tips for growing a business?
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:10] Who is Daisy and what does she do?
[2:45] When you find yourself broke, what kinds of things can you do to survive?
[5:35] How many hours a week does Daisy work on her business?
[6:25] How did Daisy first start her business?
[10:05] Consistency is so important and it is what makes you money. You have to be very consistent when it comes to building traffic for your website.
[10:25] Daisy writes between 5-6 days a week.
[11:45] After being in business for a year, Daisy was able to make $1,000 a month on her blog. It was challenging.
[12:55] Daisy wrote a book after her first year of being business compiling her best blog posts into one place. She was able to generate between $500-600 a month from it.
[13:10] Since then, Daisy has written a total of 3 books and it has provided her with a steady source of additional income.
[13:45] Don't turn your nose up at Amazon affiliates, Daisy says. They only pay 4%, but the money can add up.
[14:10] With that being said, you don't want to rely too heavily on one source of income. You have to be well-diversified.
[14:35] Daisy is a part of an ad network called AdThrive and it generates about 40% of Daisy's income.
[16:45] How does Daisy use social media to grow her business?
[18:50] Why has Pinterest been good to Daisy?
[19:55] What does Daisy's business look like today?
[23:10] What are Daisy's three books about?
[25:10] If AdThrive died tomorrow, Daisy would still be able to make a living because she has diversified into other areas.
[25:45] Before Amazon changed their policies, Daisy was making around $7,000 a month.
[26:45] What are Daisy's top three tips for growing a business?
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[2:00] You don't have time? This is an EXCUSE!
[6:15] Be honest, you do have time.
[6:45] You're better off just saying no instead of 'I don't have time'.
[10:45] Don't have time to do marketing? Do you mean you're just a little overwhelmed?
[11:45] Marketing is important.
[12:25] It can be a frustrating circle for a freelancer.
[14:00] You can't spend all of your time working; you need to eat, sleep, and spend time with your family.
[14:35] You owe it to yourself and your family to make time for marketing.
[14:55] Remember, not everything that happens to you is your fault.
[15:20] The little failures are the useful ones.
[17:55] Don't feel bad about not being productive. However, you do need to take responsibility for it.
[18:10] It sounds simple, but make a list of your tasks.
[20:45] Categorize your tasks as either important, urgent, or not important.
[22:15] Outsource as much stuff as you can.
[23:25] Contact Vicky if you need a VA.
[24:05] You can't outsource everything right away, so just pick something small. [25:40] Buy Vicky's book if you haven't already, and do the exercise in chapter three. [26:20] You're entitled to your time.
[27:30] Shout out to Podfly!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[2:00] You don't have time? This is an EXCUSE!
[6:15] Be honest, you do have time.
[6:45] You're better off just saying no instead of 'I don't have time'.
[10:45] Don't have time to do marketing? Do you mean you're just a little overwhelmed?
[11:45] Marketing is important.
[12:25] It can be a frustrating circle for a freelancer.
[14:00] You can't spend all of your time working; you need to eat, sleep, and spend time with your family.
[14:35] You owe it to yourself and your family to make time for marketing.
[14:55] Remember, not everything that happens to you is your fault.
[15:20] The little failures are the useful ones.
[17:55] Don't feel bad about not being productive. However, you do need to take responsibility for it.
[18:10] It sounds simple, but make a list of your tasks.
[20:45] Categorize your tasks as either important, urgent, or not important.
[22:15] Outsource as much stuff as you can.
[23:25] Contact Vicky if you need a VA.
[24:05] You can't outsource everything right away, so just pick something small. [25:40] Buy Vicky's book if you haven't already, and do the exercise in chapter three. [26:20] You're entitled to your time.
[27:30] Shout out to Podfly!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:00] Joe is grumpy because he's about to go on holiday and he still has a lot to do.
[1:45] But first! A quick update about the chickens.
[4:50] What's today's topic about?
[5:30] Vicky explains why she doesn't like Gary V.
[8:00] Vicky can always tell the difference between a hobby business vs. a real business.
[14:00] Don't dabble. You will waste money.
[15:25] Dabbling in marketing is just not going to work for you.
[17:25] Start with a clear end goal and then work backwards from there.
[19:30] How do you know if you're dabbling?
[23:40] Remember, you don't emerge from a business 100% ready to go. It takes time.
[24:00] Set a goal you'd like to achieve in your life and focus on it.
[24:55] Tune in next week! Vicky and Joe will be discussing how to come up with unique content for your business.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
The 7 Habits of Highly Effective People, by Stephen Covey
]]>
Key Takeaways:
[1:00] Joe is grumpy because he's about to go on holiday and he still has a lot to do.
[1:45] But first! A quick update about the chickens.
[4:50] What's today's topic about?
[5:30] Vicky explains why she doesn't like Gary V.
[8:00] Vicky can always tell the difference between a hobby business vs. a real business.
[14:00] Don't dabble. You will waste money.
[15:25] Dabbling in marketing is just not going to work for you.
[17:25] Start with a clear end goal and then work backwards from there.
[19:30] How do you know if you're dabbling?
[23:40] Remember, you don't emerge from a business 100% ready to go. It takes time.
[24:00] Set a goal you'd like to achieve in your life and focus on it.
[24:55] Tune in next week! Vicky and Joe will be discussing how to come up with unique content for your business.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
The 7 Habits of Highly Effective People, by Stephen Covey
]]>
Key Takeaways:
[2:25] Who is Todd and what does he do?
[3:15] What's happening right now in social media that is pissing Todd off?
[6:25] What are some of the top three common mistakes people make in social media?
[12:25] What tips does Todd have on using social media effectively without being obnoxious?
[16:40] Surprisingly, what gets quite a bit of engagement is the silly things that make you human!
[17:15] Todd shares a story of how he pissed a bunch of people off on LinkedIn.
[21:35] People are overwhelmed by content.
[26:30] Serious question: Why do people get unsolicited dick pics on social media?
[30:00] Thanks for coming on the show, Todd and talking about dicks!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[2:25] Who is Todd and what does he do?
[3:15] What's happening right now in social media that is pissing Todd off?
[6:25] What are some of the top three common mistakes people make in social media?
[12:25] What tips does Todd have on using social media effectively without being obnoxious?
[16:40] Surprisingly, what gets quite a bit of engagement is the silly things that make you human!
[17:15] Todd shares a story of how he pissed a bunch of people off on LinkedIn.
[21:35] People are overwhelmed by content.
[26:30] Serious question: Why do people get unsolicited dick pics on social media?
[30:00] Thanks for coming on the show, Todd and talking about dicks!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[3:20] What does Vicky mean by doing 'deep work'?
[5:10] Think you can multitask effectively? Studies show you can't!
[11:00] Vicky really struggles with 'getting into the zone' and not getting distracted. How does Joe manage this at his work?
[15:20] Do not check your email first thing in the morning.
[17:35] Do not train people to reach you at all hours of the night. Set boundaries!
[22:00] Use the Pomodoro Technique to help yourself get more shit done!
[25:40] Get yourself a hobby. Seriously.
[31:10] Tune in next week to hear Vicky and Joe talk about why being half-assed won't get you anywhere!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[3:20] What does Vicky mean by doing 'deep work'?
[5:10] Think you can multitask effectively? Studies show you can't!
[11:00] Vicky really struggles with 'getting into the zone' and not getting distracted. How does Joe manage this at his work?
[15:20] Do not check your email first thing in the morning.
[17:35] Do not train people to reach you at all hours of the night. Set boundaries!
[22:00] Use the Pomodoro Technique to help yourself get more shit done!
[25:40] Get yourself a hobby. Seriously.
[31:10] Tune in next week to hear Vicky and Joe talk about why being half-assed won't get you anywhere!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:15] Who is Mark Silva?
[2:15] Why does Mark enjoy writing headlines?
[3:45] You always want to think about the reader when writing articles.
[6:25] What is the most important job of a headline?
[8:50] What are the elements of a good headline?
[11:50] More often than not, the first headline that you come up with will be your best one.
[13:35] What kind of mistakes do writers tend to make in their articles?
[19:15] Try to write headlines that can be read in two ways, not just one. Mark explains a bit further as to what he means.
[23:00] Go out and buy a newspaper and study the headlines. Your local newspaper is always an excellent resource.
[25:25] Mark offers some advice on how you can leverage current trends and be featured in the newspaper.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:15] Who is Mark Silva?
[2:15] Why does Mark enjoy writing headlines?
[3:45] You always want to think about the reader when writing articles.
[6:25] What is the most important job of a headline?
[8:50] What are the elements of a good headline?
[11:50] More often than not, the first headline that you come up with will be your best one.
[13:35] What kind of mistakes do writers tend to make in their articles?
[19:15] Try to write headlines that can be read in two ways, not just one. Mark explains a bit further as to what he means.
[23:00] Go out and buy a newspaper and study the headlines. Your local newspaper is always an excellent resource.
[25:25] Mark offers some advice on how you can leverage current trends and be featured in the newspaper.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:45] There is no such thing as 'one day' – the only day that exists is today.
[4:00] How does Vicky manage to do so much work? Answer: No sleep, cocaine, and sugar.
[5:35] This podcast episode has been inspired by a podcast episode Vicky heard on The Copywriter Club podcast.
[6:45] Vicky has so many things to do, and sometimes, it stresses her out.
[9:00] Vicky is doing a bit of a workload restructuring right now so she doesn't feel overwhelmed.
[11:00] With all that being said, we so often hear people having that 'hustle' and being on 'Team No Sleep', but this mentality is toxic, and frankly, not healthy.
[13:30] We spend 18 years of our lives, sometimes more, being trained on how to be an employee.
[16:40] 'Being an entrepreneur' was never an option for Vicky when she was growing up, and she's seeing the same thing happen with today's youth.
[20:35] When things don't go well, we end up working harder. Sometimes, we need to take a step back and not work harder, but work on the things that will give us results.
[24:30] So, take a step back and think about the bigger picture. What do you want your life to look like?
[29:40] Don't build the business first, and then build your life. Build your life first, have the life you want first!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:45] There is no such thing as 'one day' – the only day that exists is today.
[4:00] How does Vicky manage to do so much work? Answer: No sleep, cocaine, and sugar.
[5:35] This podcast episode has been inspired by a podcast episode Vicky heard on The Copywriter Club podcast.
[6:45] Vicky has so many things to do, and sometimes, it stresses her out.
[9:00] Vicky is doing a bit of a workload restructuring right now so she doesn't feel overwhelmed.
[11:00] With all that being said, we so often hear people having that 'hustle' and being on 'Team No Sleep', but this mentality is toxic, and frankly, not healthy.
[13:30] We spend 18 years of our lives, sometimes more, being trained on how to be an employee.
[16:40] 'Being an entrepreneur' was never an option for Vicky when she was growing up, and she's seeing the same thing happen with today's youth.
[20:35] When things don't go well, we end up working harder. Sometimes, we need to take a step back and not work harder, but work on the things that will give us results.
[24:30] So, take a step back and think about the bigger picture. What do you want your life to look like?
[29:40] Don't build the business first, and then build your life. Build your life first, have the life you want first!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:30] How's Ms. Pickles, the chicken, doing?
[4:15] Vicky and Joe will be continuing their conversation from last week about needing to ask for what you want!
[7:00] Quick question, do you remember what it was like when you first started university?
[8:30] On an episode of Hidden Brain, they spoke about how a high percentage of university students disappear during the summer holiday.
[11:00] Why are you losing people during the sales journey? You need to find out why!
[15:45] How does Vicky structure her sales pages?
[18:00] Make everything on your sales page very, very clear.
[22:35] If you want, you can offer a guarantee - it increases buyer confidence.
[23:10] Joe offers a quick recap.
[25:10] How can you make your call to action more obvious to your customers? How can you make your customer safe and valued? These are questions you need to be asking yourself.
[27:00] Tune into next week's podcast! It'll be about why business doesn't always have to be about hustling.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:30] How's Ms. Pickles, the chicken, doing?
[4:15] Vicky and Joe will be continuing their conversation from last week about needing to ask for what you want!
[7:00] Quick question, do you remember what it was like when you first started university?
[8:30] On an episode of Hidden Brain, they spoke about how a high percentage of university students disappear during the summer holiday.
[11:00] Why are you losing people during the sales journey? You need to find out why!
[15:45] How does Vicky structure her sales pages?
[18:00] Make everything on your sales page very, very clear.
[22:35] If you want, you can offer a guarantee - it increases buyer confidence.
[23:10] Joe offers a quick recap.
[25:10] How can you make your call to action more obvious to your customers? How can you make your customer safe and valued? These are questions you need to be asking yourself.
[27:00] Tune into next week's podcast! It'll be about why business doesn't always have to be about hustling.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[0:50] FYI. Joe can't read.
[1:10] Ms. Pickles (one of Vicky's hens) is officially traumatized .
[4:15] The lesson learned here? Don't try to lay a bigger egg than what your butt can cope with.
[8:35] We tend to be very bad at asking for what we want. And when you don't ask, you don't get what you need.
[10:55] So, why aren't people buying from you? It's because you haven't asked!
[16:35] You have to help people get to where you want them and in order to do that you have to tell them what to do!
[18:35] Be strong with your request. Don't say 'look forward to hearing from you'. IT'S WEAK!
[20:25] Color your website buttons accordingly.
[21:00] Don't hide your calls to action.
[22:55] Vicky and Joe will be leaving you on a cliffhanger. Sorry! Tune in next week for the continuation of this episode.
Mentioned in This Episode:
]]>
Key Takeaways:
[0:50] FYI. Joe can't read.
[1:10] Ms. Pickles (one of Vicky's hens) is officially traumatized .
[4:15] The lesson learned here? Don't try to lay a bigger egg than what your butt can cope with.
[8:35] We tend to be very bad at asking for what we want. And when you don't ask, you don't get what you need.
[10:55] So, why aren't people buying from you? It's because you haven't asked!
[16:35] You have to help people get to where you want them and in order to do that you have to tell them what to do!
[18:35] Be strong with your request. Don't say 'look forward to hearing from you'. IT'S WEAK!
[20:25] Color your website buttons accordingly.
[21:00] Don't hide your calls to action.
[22:55] Vicky and Joe will be leaving you on a cliffhanger. Sorry! Tune in next week for the continuation of this episode.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:40] Stefanie created some drama on Facebook about crappy engagement.
[4:10] At the end of the day, engagement is not just about likes and comments.
[5:05] Who is Stefanie?
[5:55] Stefanie has her own Facebook group. However, she changed the Facebook group name and several people left because of it.
[8:40] Stefanie helps her clients really get into their ideal customer's shoes.
[10:30] You want to understand your ideal customer's personality type.
[14:10] How has the Myers-Briggs test helped Stefanie's clients?
[19:50] It's always good to repurpose your content throughout different mediums.
[20:40] People can change personality types!
[22:15] Vicky tends to be a bit skeptical when people try to put someone in a category or a box.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Marketing, Not Mindset Facebook Group
]]>
Key Takeaways:
[1:40] Stefanie created some drama on Facebook about crappy engagement.
[4:10] At the end of the day, engagement is not just about likes and comments.
[5:05] Who is Stefanie?
[5:55] Stefanie has her own Facebook group. However, she changed the Facebook group name and several people left because of it.
[8:40] Stefanie helps her clients really get into their ideal customer's shoes.
[10:30] You want to understand your ideal customer's personality type.
[14:10] How has the Myers-Briggs test helped Stefanie's clients?
[19:50] It's always good to repurpose your content throughout different mediums.
[20:40] People can change personality types!
[22:15] Vicky tends to be a bit skeptical when people try to put someone in a category or a box.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Marketing, Not Mindset Facebook Group
]]>
Key Takeaways:
[0:50] Joe is sick :(.
[1:25] Today's topic is about shitty advice.
[2:10] You have to hustle 24/7!!!
[3:30] Hustle is necessary, but it should not be done 24/7.
[5:35] People telling newbies to say yes to everything. Here's a hint: Don't.
[6:45] "Follow your passion and money will follow." This is just shitty advice.
[8:45] 'Heartpreneurs' - how is this a thing? The title makes Vicky want to vomit.
[9:10] Are you 100% sure about your decision? You don't have to be.
[14:30] You need tons of money to make your business happen. Lies!!
[16:15] Never, ever give up. You know, if things just aren't working out, it's okay to pivot.
[17:15] Vicky believes you should not take business advice from somebody who is broke.
[21:55] Should you write the way you talk? Not if you ramble.
[24:50] Remember, you can be anything you want to be - Watch out for this one!
[27:15] Is the customer always right? Nope!
[30:20] Like this rant? Let Vicky know!
Mentioned in This Episode:
]]>
Key Takeaways:
[0:50] Joe is sick :(.
[1:25] Today's topic is about shitty advice.
[2:10] You have to hustle 24/7!!!
[3:30] Hustle is necessary, but it should not be done 24/7.
[5:35] People telling newbies to say yes to everything. Here's a hint: Don't.
[6:45] "Follow your passion and money will follow." This is just shitty advice.
[8:45] 'Heartpreneurs' - how is this a thing? The title makes Vicky want to vomit.
[9:10] Are you 100% sure about your decision? You don't have to be.
[14:30] You need tons of money to make your business happen. Lies!!
[16:15] Never, ever give up. You know, if things just aren't working out, it's okay to pivot.
[17:15] Vicky believes you should not take business advice from somebody who is broke.
[21:55] Should you write the way you talk? Not if you ramble.
[24:50] Remember, you can be anything you want to be - Watch out for this one!
[27:15] Is the customer always right? Nope!
[30:20] Like this rant? Let Vicky know!
Mentioned in This Episode:
]]>
Key Takeaways:
[1:30] Joe looks like a tomato right now. Why did he not wear sunscreen?!
[2:15] Question to the listeners: Do you make excuses?
[3:00] People will always find a reason why they can't do something.
[5:20] According to the Borg, resistance is futile.
[6:00] Another thing, the Borg don't do the same thing over and over again. They adapt, and quickly.
[8:15] Sometimes you experience strong resistance within yourself, but you don't even know why, or what, is stopping you.
[10:20] So, what are some of the core reasons why resistance occurs?
[14:00] Going on this entrepreneurial path alone can only take you so far. A group will help push you to new heights.
[17:10] The most important thing you can do is learn from other people.
[20:15] Vicky breaks down her process of how she gets big daunting tasks done.
[25:00] If you're serious about getting stuff done, you need a deadline.
[29:40] Remember, resistance is futile!! Talk to you next week.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:30] Joe looks like a tomato right now. Why did he not wear sunscreen?!
[2:15] Question to the listeners: Do you make excuses?
[3:00] People will always find a reason why they can't do something.
[5:20] According to the Borg, resistance is futile.
[6:00] Another thing, the Borg don't do the same thing over and over again. They adapt, and quickly.
[8:15] Sometimes you experience strong resistance within yourself, but you don't even know why, or what, is stopping you.
[10:20] So, what are some of the core reasons why resistance occurs?
[14:00] Going on this entrepreneurial path alone can only take you so far. A group will help push you to new heights.
[17:10] The most important thing you can do is learn from other people.
[20:15] Vicky breaks down her process of how she gets big daunting tasks done.
[25:00] If you're serious about getting stuff done, you need a deadline.
[29:40] Remember, resistance is futile!! Talk to you next week.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:15] Thank you Sarah for sending Vicky and Joe this fantastic gin! Wowzas.
[2:45] Business and marketing should be fun!
[3:15] This is not to say you should always be having fun in your business, but the work that you do should be enjoyable.
[4:10] On a side note, can you order goats via the post?
[6:00] People on LinkedIn are so serious and the info they have is so boring. Helpful, but boring.
[10:15] What is professionalism anyway?
[12:00] Even if you're in an industry that's super serious, that doesn't mean you have to be boring too!
[18:20] Do NOT air your dirty laundry out in public. That's taking things a bit too far.
[19:45] Talk about your problems in the past sense because no one wants to give money to someone who doesn't have their shit together.
[21:45] You can inject your personality into serious businessy things. Vicky, by nature isn't very serious, but she is currently using Instagram to bring to life her personality.
[24:45] Also, stop giving a shit what people think about you. Serve your customers, ignore the rest.
[26:10] Your unique hobbies are what will differentiate you and make you interesting.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[1:15] Thank you Sarah for sending Vicky and Joe this fantastic gin! Wowzas.
[2:45] Business and marketing should be fun!
[3:15] This is not to say you should always be having fun in your business, but the work that you do should be enjoyable.
[4:10] On a side note, can you order goats via the post?
[6:00] People on LinkedIn are so serious and the info they have is so boring. Helpful, but boring.
[10:15] What is professionalism anyway?
[12:00] Even if you're in an industry that's super serious, that doesn't mean you have to be boring too!
[18:20] Do NOT air your dirty laundry out in public. That's taking things a bit too far.
[19:45] Talk about your problems in the past sense because no one wants to give money to someone who doesn't have their shit together.
[21:45] You can inject your personality into serious businessy things. Vicky, by nature isn't very serious, but she is currently using Instagram to bring to life her personality.
[24:45] Also, stop giving a shit what people think about you. Serve your customers, ignore the rest.
[26:10] Your unique hobbies are what will differentiate you and make you interesting.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[1:15] What does Kevin do for his clients?
[2:05] Aside from paying your taxes and not going to jail, why is it important to know your numbers?
[6:15] Vicky used to hate numbers. Ugh!
[6:35] How does Kevin help his clients make a real financial difference?
[10:55] Percentages are your best friend!
[14:30] When you know your numbers inside and out, you can find ways to literally double your profits.
[18:00] Lately, Kevin has been working with owners who are running pay-per-click campaigns. By running simple tests, you can develop your own marketing budget and estimate how much it costs to acquire a sale.
[22:00] It might be nerdy, but Kevin swears that budget forecasting is really fun stuff.
[24:35] The good news is we live in a time where computers can do a lot of our calculations automatically. Kashflow is an excellent tool business owners can use to help them with their numbers.
[27:50] How many small business owners actually really understand their numbers?
[28:30] Do not skimp on the accounting side of the business. Hire a good accountant!
[32:35] You're in business to make money, so doesn't it make sense to take your money seriously?
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:15] What does Kevin do for his clients?
[2:05] Aside from paying your taxes and not going to jail, why is it important to know your numbers?
[6:15] Vicky used to hate numbers. Ugh!
[6:35] How does Kevin help his clients make a real financial difference?
[10:55] Percentages are your best friend!
[14:30] When you know your numbers inside and out, you can find ways to literally double your profits.
[18:00] Lately, Kevin has been working with owners who are running pay-per-click campaigns. By running simple tests, you can develop your own marketing budget and estimate how much it costs to acquire a sale.
[22:00] It might be nerdy, but Kevin swears that budget forecasting is really fun stuff.
[24:35] The good news is we live in a time where computers can do a lot of our calculations automatically. Kashflow is an excellent tool business owners can use to help them with their numbers.
[27:50] How many small business owners actually really understand their numbers?
[28:30] Do not skimp on the accounting side of the business. Hire a good accountant!
[32:35] You're in business to make money, so doesn't it make sense to take your money seriously?
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[0:45] Vicky and Joe have been on a vegetable rage and are now currently binge drinking gin & tonic.
[2:25] Let's talk about perfectionism!
[3:25] Has perfectionism always been around or is it just a modern 'problem'?
[5:10] We hear so often from the media that we're destined to be extraordinary or , be able to achieve greatness.
[8:10] "Are you okay, hun?" is one of the most annoying phrases ever.
[12:45] You have to always be striving for something. If you already believe you're extraordinary, you're damaging your true potential.
[15:45] The reality is we need great people, but we also need average people.
[18:40] Nothing is ever going to be perfect. You can sit on your project for years with that mindset.
[21:55] Want to get rid of your procrastination? Vicky has some advice.
[24:25] Perfectionists have a hard time delegating tasks because they 'know' other people won't do it as good as they will. If you're like this, then you need to change your mindset!
[26:00] Conclusion? Stop striving for perfection. Just take a step forward instead and make improvements as you go.
Mentioned in This Episode:
]]>
Key Takeaways:
[0:45] Vicky and Joe have been on a vegetable rage and are now currently binge drinking gin & tonic.
[2:25] Let's talk about perfectionism!
[3:25] Has perfectionism always been around or is it just a modern 'problem'?
[5:10] We hear so often from the media that we're destined to be extraordinary or , be able to achieve greatness.
[8:10] "Are you okay, hun?" is one of the most annoying phrases ever.
[12:45] You have to always be striving for something. If you already believe you're extraordinary, you're damaging your true potential.
[15:45] The reality is we need great people, but we also need average people.
[18:40] Nothing is ever going to be perfect. You can sit on your project for years with that mindset.
[21:55] Want to get rid of your procrastination? Vicky has some advice.
[24:25] Perfectionists have a hard time delegating tasks because they 'know' other people won't do it as good as they will. If you're like this, then you need to change your mindset!
[26:00] Conclusion? Stop striving for perfection. Just take a step forward instead and make improvements as you go.
Mentioned in This Episode:
]]>
Key Takeaways:
[3:10] Are you posting inspirational memes and 'motivational' quotes on social media? You need to STOP!
[8:25] Why do the 'gurus' spew out such psycho babble 'motivational' nonsense?
[10:25] A study concluded that people who are receptive to motivational quotes and inspiration tend to be less intelligent.
[12:35] Vicky doesn't agree with the study. There are tons of intelligent people who believe in very wacky things.
[12:55] All of this motivational stuff holds you back from getting real work done.
[16:20] David "Avocado" Wolfe is shit. However, he is an excellent marketer.
[21:45] Sending or sharing motivational quotes actually tricks your brain and makes you think you've done something useful.
[23:15] People who spent their time fantasizing about finding a fulfilling job ended up applying for fewer jobs and were offered fewer jobs.
[27:45] At the end of the day, what's your mission? Go out and do it and stop sharing stupid shit on social media!
Mentioned in This Episode:
]]>
Key Takeaways:
[3:10] Are you posting inspirational memes and 'motivational' quotes on social media? You need to STOP!
[8:25] Why do the 'gurus' spew out such psycho babble 'motivational' nonsense?
[10:25] A study concluded that people who are receptive to motivational quotes and inspiration tend to be less intelligent.
[12:35] Vicky doesn't agree with the study. There are tons of intelligent people who believe in very wacky things.
[12:55] All of this motivational stuff holds you back from getting real work done.
[16:20] David "Avocado" Wolfe is shit. However, he is an excellent marketer.
[21:45] Sending or sharing motivational quotes actually tricks your brain and makes you think you've done something useful.
[23:15] People who spent their time fantasizing about finding a fulfilling job ended up applying for fewer jobs and were offered fewer jobs.
[27:45] At the end of the day, what's your mission? Go out and do it and stop sharing stupid shit on social media!
Mentioned in This Episode:
]]>
Key Takeaways:
[3:10] Why does Japanese knotweed reduce property value?
[6:00] Giving discounts can cause nasty effects on your business.
[7:50] We know reducing prices is a bad thing, so what should you do if you and your competitor sell the same thing?
[10:30] If you're selling crap, you should not be in business.
[16:15] If you're cheap, you're not seen as the expert.
[22:05] Vicky shares some examples of how you can make yourself unique.
[25:20] Don't be afraid to tell the full story when selling your products and services. The details matter!
Mentioned in This Episode:
]]>
Key Takeaways:
[3:10] Why does Japanese knotweed reduce property value?
[6:00] Giving discounts can cause nasty effects on your business.
[7:50] We know reducing prices is a bad thing, so what should you do if you and your competitor sell the same thing?
[10:30] If you're selling crap, you should not be in business.
[16:15] If you're cheap, you're not seen as the expert.
[22:05] Vicky shares some examples of how you can make yourself unique.
[25:20] Don't be afraid to tell the full story when selling your products and services. The details matter!
Mentioned in This Episode:
]]>
Key Takeaways:
[1:15] Who is Danielle and what does she do?
[2:45] Danielle was constantly trying to be superwoman, and it was killing her.
[5:35] Why do so many people struggle with feeling like a fraud and a failure?
[8:00] If we felt like we are good enough, a lot of our stress would go away.
[9:45] How can we overcome our fear of 'not being good enough'?
[12:00] Where should people start when they're looking to reduce their stress?
[14:15] It is not a weakness to ask for help.
[16:45] You need to be honest with yourself. What kind of problems are you having? Why does it stress you out?
[17:05] People underestimate how important, and difficult, focus is.
[20:15] Be very conscious of how you talk to yourself. Are you negative? Are you positive?
[22:45] Don't let criticism eat you alive. "This is nice, but.." are very harmful words.
[24:30] Isn't self-love and self-care very selfish? NO!
[26:00] You can't help other people if you are drained, tired, and stressed out. This is why self-care is critical.
[26:25] Remember, you and the relationship with yourself are your best investment.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Shifting Out of Chronic Stress, by Danielle Sax
]]>
Key Takeaways:
[1:15] Who is Danielle and what does she do?
[2:45] Danielle was constantly trying to be superwoman, and it was killing her.
[5:35] Why do so many people struggle with feeling like a fraud and a failure?
[8:00] If we felt like we are good enough, a lot of our stress would go away.
[9:45] How can we overcome our fear of 'not being good enough'?
[12:00] Where should people start when they're looking to reduce their stress?
[14:15] It is not a weakness to ask for help.
[16:45] You need to be honest with yourself. What kind of problems are you having? Why does it stress you out?
[17:05] People underestimate how important, and difficult, focus is.
[20:15] Be very conscious of how you talk to yourself. Are you negative? Are you positive?
[22:45] Don't let criticism eat you alive. "This is nice, but.." are very harmful words.
[24:30] Isn't self-love and self-care very selfish? NO!
[26:00] You can't help other people if you are drained, tired, and stressed out. This is why self-care is critical.
[26:25] Remember, you and the relationship with yourself are your best investment.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Shifting Out of Chronic Stress, by Danielle Sax
]]>
Key Takeaways:
[1:30] Today's show is going to get a bit mushy.
[6:40] Vicky and Joe have created a very fulfilling life, and that's not by accident.
[7:40] Vicky spent so many years reacting to things she couldn't control.
[11:00] Both Vicky and Joe have goals they're working towards, but so far so good! They're on the right track.
[15:50] Sometimes you will find yourself having to change directions. That's okay, as long as you make a deliberate decision to do so.
[20:35] What's important to you personally? Why do you do what you do?
[23:40] Not everybody is entrepreneurial. It's okay to drift through life if that's what you want to do.
[24:00] However, if you own a business, by definition, you're not somebody who drifts through life and reacts to things you can't control.
[27:00] Owning a business is rarely smooth sailing; it's a journey, and you will get there by putting in consistent effort.
[28:15] Vicky is so proud of you, by the way!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:30] Today's show is going to get a bit mushy.
[6:40] Vicky and Joe have created a very fulfilling life, and that's not by accident.
[7:40] Vicky spent so many years reacting to things she couldn't control.
[11:00] Both Vicky and Joe have goals they're working towards, but so far so good! They're on the right track.
[15:50] Sometimes you will find yourself having to change directions. That's okay, as long as you make a deliberate decision to do so.
[20:35] What's important to you personally? Why do you do what you do?
[23:40] Not everybody is entrepreneurial. It's okay to drift through life if that's what you want to do.
[24:00] However, if you own a business, by definition, you're not somebody who drifts through life and reacts to things you can't control.
[27:00] Owning a business is rarely smooth sailing; it's a journey, and you will get there by putting in consistent effort.
[28:15] Vicky is so proud of you, by the way!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[5:15] Good things come to those who wait. It's kind of true, and it's also kind of bullshit.
[9:35] Our modern world is so rapid that it becomes difficult to even exercise your 'patience' muscle. When things don't work, we get irritated!
[10:25] Can you imagine looking at a piece of art for three hours? Vicky feels twitchy just thinking about it.
[16:00] Learning a new skill requires patience.
[17:50] Vicky talks about the marshmallow experiment.
[22:55] That marshmallow experiment has been updated specifically for adults involving money.
[25:00] If you're willing to wait, you'll make more money.
[27:45] Gurus tend to promise you instant riches right now, but we all know that doesn't happen right away.
[31:20] Take small steps. It will eventually lead to you achieving your goals.
Mentioned in This Episode:
]]>
Key Takeaways:
[5:15] Good things come to those who wait. It's kind of true, and it's also kind of bullshit.
[9:35] Our modern world is so rapid that it becomes difficult to even exercise your 'patience' muscle. When things don't work, we get irritated!
[10:25] Can you imagine looking at a piece of art for three hours? Vicky feels twitchy just thinking about it.
[16:00] Learning a new skill requires patience.
[17:50] Vicky talks about the marshmallow experiment.
[22:55] That marshmallow experiment has been updated specifically for adults involving money.
[25:00] If you're willing to wait, you'll make more money.
[27:45] Gurus tend to promise you instant riches right now, but we all know that doesn't happen right away.
[31:20] Take small steps. It will eventually lead to you achieving your goals.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:15] Who is Ben?
[4:00] Why should you be a villain?
[8:10] What's Ben's most important business principle?
[9:15] Ben thinks accountability groups are stupid.
[10:05] When you have an important mission in your life, your path becomes clearer and easier to follow.
[13:35] The best villains are super patient. They understand it takes time to build something meaningful.
[16:20] How does Ben handle the naysayers?
[18:00] Ben wants people to disagree with him.
[20:40] You can work with arrogant clients, but you cannot work with people who are both arrogant and ignorant. If you find someone like this, run!
[21:35] What are Ben's thoughts on needy people?
[23:40] How do you get over being needy?
[31:00] Ben offers some advice for new copywriters trying to break into the space.
[34:00] Who's Ben's all time favorite villain?
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:15] Who is Ben?
[4:00] Why should you be a villain?
[8:10] What's Ben's most important business principle?
[9:15] Ben thinks accountability groups are stupid.
[10:05] When you have an important mission in your life, your path becomes clearer and easier to follow.
[13:35] The best villains are super patient. They understand it takes time to build something meaningful.
[16:20] How does Ben handle the naysayers?
[18:00] Ben wants people to disagree with him.
[20:40] You can work with arrogant clients, but you cannot work with people who are both arrogant and ignorant. If you find someone like this, run!
[21:35] What are Ben's thoughts on needy people?
[23:40] How do you get over being needy?
[31:00] Ben offers some advice for new copywriters trying to break into the space.
[34:00] Who's Ben's all time favorite villain?
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[2:00] Vicky and Joe found a...foot in their garden. (It wasn't a human foot).
[2:25] Do you believe 'you don't have time'?
[5:10] Dan Kennedy can boil the whole 'saving time' thing down to ten useful techniques.
[6:00] Vicky loves lists, but Joe mocks her for it.
[8:25] Are you interested in Vicky's victory planner? Drop her a line and let her know you want it!
[14:15] Not on call? Turn your darn phone off!
[16:45] Meetings should always, always have a purpose.
[19:45] Those rags to riches stories aren't more special than you. They're just marketed better.
[23:15] Stop reacting to stuff!!!
[25:10] Use your 'wasted time' smartly.
[27:30] Dan Kennedy has what he calls the Tickler File System, but what is it?
[29:40] Use or buy those shiny new technology gadgets consciously. Don't use it mindlessly just because it's new and everybody else is doing it.
[31:45] You might not want to use all ten of these techniques, but hopefully one or two of them will help you regain control of your time and life.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[2:00] Vicky and Joe found a...foot in their garden. (It wasn't a human foot).
[2:25] Do you believe 'you don't have time'?
[5:10] Dan Kennedy can boil the whole 'saving time' thing down to ten useful techniques.
[6:00] Vicky loves lists, but Joe mocks her for it.
[8:25] Are you interested in Vicky's victory planner? Drop her a line and let her know you want it!
[14:15] Not on call? Turn your darn phone off!
[16:45] Meetings should always, always have a purpose.
[19:45] Those rags to riches stories aren't more special than you. They're just marketed better.
[23:15] Stop reacting to stuff!!!
[25:10] Use your 'wasted time' smartly.
[27:30] Dan Kennedy has what he calls the Tickler File System, but what is it?
[29:40] Use or buy those shiny new technology gadgets consciously. Don't use it mindlessly just because it's new and everybody else is doing it.
[31:45] You might not want to use all ten of these techniques, but hopefully one or two of them will help you regain control of your time and life.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[2:15] How does Vicky get stuff done?
[4:40] Vicky works out what her hourly rate is.
[6:00] Ignore how the 'gurus' work out your hourly rate. Let's talk about your real hourly rate.
[10:00] Vicky reads the hourly wage formula out loud!
[12:30] When you know how much your time is worth, you are more conscious of how you spend your time.
[13:05] How do you destroy time vampires?
[14:35] The vampires who ask you, 'Got a minute?' will keep coming back to your door.
[17:10] People will treat you exactly how you allow them to treat you.
[19:55] The next time vampire is the 'thrival' vampire.
[21:55] Watch out for the drama llamas.
[26:15] Just say no! You're not being rude or petty for setting boundaries.
[31:00] Tune in next week as Vicky walks you through Dan Kennedy's top 10 management techniques!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[2:15] How does Vicky get stuff done?
[4:40] Vicky works out what her hourly rate is.
[6:00] Ignore how the 'gurus' work out your hourly rate. Let's talk about your real hourly rate.
[10:00] Vicky reads the hourly wage formula out loud!
[12:30] When you know how much your time is worth, you are more conscious of how you spend your time.
[13:05] How do you destroy time vampires?
[14:35] The vampires who ask you, 'Got a minute?' will keep coming back to your door.
[17:10] People will treat you exactly how you allow them to treat you.
[19:55] The next time vampire is the 'thrival' vampire.
[21:55] Watch out for the drama llamas.
[26:15] Just say no! You're not being rude or petty for setting boundaries.
[31:00] Tune in next week as Vicky walks you through Dan Kennedy's top 10 management techniques!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[2:05] The world is not filled with terror, misery, and pain. FYI.
[2:45] Stop immersing yourself in bad news.
[3:50] People have really unrealistic expectations because of romantic comedies and what's portrayed in movies.
[5:45] Vicky asks you, dear listener, an important question!
[7:45] Having a single-minded fixation on something like money can really destroy your decision-making skills.
[13:05] Scarcity is a good short-term mindset, but when it comes to long-term, it's horrible for you and your willpower.
[18:40] If you meet someone really needy, perhaps put yourself in their shoes first before judging.
[19:10] So, what's the solution if you're in a scarcity mindset?
[20:30] Draw a large + symbol on a piece of paper. In each of the four squares/quadrants, write down urgent, not urgent, important, and not important categories and assign tasks to them. Realistically, you want to prioritize doing important, but non urgent things.
[23:30] Nothing is permanent. ''That's just the way it is" is not a good excuse for why you can't change.
[27:55] Being more generous can help you get out of the scarcity mindset.
[30:45] Do you think in terms of abundance or scarcity?
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[2:05] The world is not filled with terror, misery, and pain. FYI.
[2:45] Stop immersing yourself in bad news.
[3:50] People have really unrealistic expectations because of romantic comedies and what's portrayed in movies.
[5:45] Vicky asks you, dear listener, an important question!
[7:45] Having a single-minded fixation on something like money can really destroy your decision-making skills.
[13:05] Scarcity is a good short-term mindset, but when it comes to long-term, it's horrible for you and your willpower.
[18:40] If you meet someone really needy, perhaps put yourself in their shoes first before judging.
[19:10] So, what's the solution if you're in a scarcity mindset?
[20:30] Draw a large + symbol on a piece of paper. In each of the four squares/quadrants, write down urgent, not urgent, important, and not important categories and assign tasks to them. Realistically, you want to prioritize doing important, but non urgent things.
[23:30] Nothing is permanent. ''That's just the way it is" is not a good excuse for why you can't change.
[27:55] Being more generous can help you get out of the scarcity mindset.
[30:45] Do you think in terms of abundance or scarcity?
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[1:30] Follow your passion and money will come? Really? Well, Vicky is really passionate about cheese and gin. Where's her money?
[4:35] Hello to the stalker on the train! Thanks for saying hi!
[6:25] Also, hello Sarah!
[8:35] So, now that Vicky is a mini celebrity, what advice does she have about gaining 'celebrity' status? Why is it important in business?
[11:05] The public is obsessed with celebrities, which means being a celebrity sells.
[15:30] Celebrities also define trends. Celebrities are seen as leaders.
[16:30] Business niches have celebrities too!
[21:40] When you're famous in your niche, you can make a lot more money!
[23:35] How do you become a celebrity in your niche?
[26:15] Remember, if you're waiting for peer approval, you're never going to get it.
[28:40] Turn yourself into a celebrity. Find what makes you different and leverage it!
Mentioned in This Episode:
]]>
Key Takeaways:
[1:30] Follow your passion and money will come? Really? Well, Vicky is really passionate about cheese and gin. Where's her money?
[4:35] Hello to the stalker on the train! Thanks for saying hi!
[6:25] Also, hello Sarah!
[8:35] So, now that Vicky is a mini celebrity, what advice does she have about gaining 'celebrity' status? Why is it important in business?
[11:05] The public is obsessed with celebrities, which means being a celebrity sells.
[15:30] Celebrities also define trends. Celebrities are seen as leaders.
[16:30] Business niches have celebrities too!
[21:40] When you're famous in your niche, you can make a lot more money!
[23:35] How do you become a celebrity in your niche?
[26:15] Remember, if you're waiting for peer approval, you're never going to get it.
[28:40] Turn yourself into a celebrity. Find what makes you different and leverage it!
Mentioned in This Episode:
]]>
Key Takeaways:
[1:50] James has been a copywriter for 12 years. He's learned some lessons about dealing with clients.
[3:15] People don't like corporate speak, even if they're working in corporate!
[3:55] The conversational approach always works best.
[7:45] We're all human beings. Your writing needs to talk to your audience like human beings.
[12:55] On a tight budget? James has some advice for you!
[18:00] You have got to be everywhere in your marketing.
[19:30] James walks you through the things he has to consider when trying to sell and market hearing aids.
[25:15] If you're not writing this stuff down, go back and do it now!
[30:10] What advice does James have for those who are just starting out or on a very small budget?
Mentioned in This Episode:
]]>
Key Takeaways:
[1:50] James has been a copywriter for 12 years. He's learned some lessons about dealing with clients.
[3:15] People don't like corporate speak, even if they're working in corporate!
[3:55] The conversational approach always works best.
[7:45] We're all human beings. Your writing needs to talk to your audience like human beings.
[12:55] On a tight budget? James has some advice for you!
[18:00] You have got to be everywhere in your marketing.
[19:30] James walks you through the things he has to consider when trying to sell and market hearing aids.
[25:15] If you're not writing this stuff down, go back and do it now!
[30:10] What advice does James have for those who are just starting out or on a very small budget?
Mentioned in This Episode:
]]>
Key Takeaways:
[0:50] It's Vicky's birthday!!!
[1:25] The reason for Joe's sexy porn voice is because he has a cold.
[2:45] Let's talk about stress!
[5:05] The first lesson is you're not an octopus.
[5:30] Stress can turn into physical symptoms and nothing is worth the pain of stress.
[9:25] Stress is not funny, yet we treat it like it's 'no big deal'.
[12:35] Having to hustle 24/7 is so damaging. Working yourself to death is not sexy.
[16:00] How much time does Vicky spend on her business?
[17:50] You're not a service provider, you're a trusted advisor.
[21:00] Get rid of your needy/ emotional vampire/ soul-sucking clients/ friends/ family/ people.
[22:45] You need a strong, lead-generating strategy. If you don't have this, close your doors and work on it!
[25:45] Stop inventing stuff to worry about!
[26:10] Vicky does a quick recap.
Mentioned in This Episode:
]]>
Key Takeaways:
[0:50] It's Vicky's birthday!!!
[1:25] The reason for Joe's sexy porn voice is because he has a cold.
[2:45] Let's talk about stress!
[5:05] The first lesson is you're not an octopus.
[5:30] Stress can turn into physical symptoms and nothing is worth the pain of stress.
[9:25] Stress is not funny, yet we treat it like it's 'no big deal'.
[12:35] Having to hustle 24/7 is so damaging. Working yourself to death is not sexy.
[16:00] How much time does Vicky spend on her business?
[17:50] You're not a service provider, you're a trusted advisor.
[21:00] Get rid of your needy/ emotional vampire/ soul-sucking clients/ friends/ family/ people.
[22:45] You need a strong, lead-generating strategy. If you don't have this, close your doors and work on it!
[25:45] Stop inventing stuff to worry about!
[26:10] Vicky does a quick recap.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:15] Vicky is exhausted! She just came back from Cleveland.
[4:15] Why did Vicky go to Cleveland?
[7:15] Don't wait around for permission. Just do it.
[7:50] Your business is to support your lifestyle, not the other way around.
[9:10] THERE'S A WASP in the room!!! Hold please!
[9:40] The Dan Kennedy event Vicky went to was not cheap and it was not convenient.
[11:45] Dan Kennedy has been doing this for a long time, like for the last 40 years, long time.
[14:40] If you've got the chance to go to an event like this, jump on it!
[17:55] Despite the fact that Vicky was at this conference, she still wrote her daily emails.
[19:40] If you want to reach Dan Kennedy, you have to fax him. Yes, fax him.
[22:15] Next week, we'll be talking about stress!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[1:15] Vicky is exhausted! She just came back from Cleveland.
[4:15] Why did Vicky go to Cleveland?
[7:15] Don't wait around for permission. Just do it.
[7:50] Your business is to support your lifestyle, not the other way around.
[9:10] THERE'S A WASP in the room!!! Hold please!
[9:40] The Dan Kennedy event Vicky went to was not cheap and it was not convenient.
[11:45] Dan Kennedy has been doing this for a long time, like for the last 40 years, long time.
[14:40] If you've got the chance to go to an event like this, jump on it!
[17:55] Despite the fact that Vicky was at this conference, she still wrote her daily emails.
[19:40] If you want to reach Dan Kennedy, you have to fax him. Yes, fax him.
[22:15] Next week, we'll be talking about stress!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[1:00] This episode is brought to you by...white wine!
[1:15] Vicky got interviewed for a radio show!
[3:20] So, what are Vicky and Joe talking about this week? Free stuff!
[4:30] One of Vicky's inner circle members has recently started charging people for proposal meetings.
[7:35] However, the inner circle member recently got criticism for this.
[10:35] So, this poor woman decided to meet with this charity for free and guess what? They showed up one and a half hours late to the meeting and the meeting itself took 2 hours.
[13:45] You can always make more money, but you cannot make more time.
[15:10] The key takeaway from this podcast is people will treat you the way you allow them to treat you.
[17:25] What kind of client is going to pay you a lot of money? People who don't have time!
[20:40] Also, price is elastic! People will pay whatever you ask for something they really want.
[24:10] Joe offers a pro life tip. It first begins with getting really drunk, and being in somebody else's house.
[25:55] P.S. Please don't listen to Joe.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:00] This episode is brought to you by...white wine!
[1:15] Vicky got interviewed for a radio show!
[3:20] So, what are Vicky and Joe talking about this week? Free stuff!
[4:30] One of Vicky's inner circle members has recently started charging people for proposal meetings.
[7:35] However, the inner circle member recently got criticism for this.
[10:35] So, this poor woman decided to meet with this charity for free and guess what? They showed up one and a half hours late to the meeting and the meeting itself took 2 hours.
[13:45] You can always make more money, but you cannot make more time.
[15:10] The key takeaway from this podcast is people will treat you the way you allow them to treat you.
[17:25] What kind of client is going to pay you a lot of money? People who don't have time!
[20:40] Also, price is elastic! People will pay whatever you ask for something they really want.
[24:10] Joe offers a pro life tip. It first begins with getting really drunk, and being in somebody else's house.
[25:55] P.S. Please don't listen to Joe.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[2:15] This week we're talking about personality types!
[2:50] There's a simple test you can take to determine whether you're an introvert or an extrovert.
[5:45] Vicky has friends who can just talk to anybody! How do they do it?
[7:30] As introverts, we watch extroverts and mimic them.
[10:25] Did being an introvert have a positive or negative effect on Vicky's business?
[12:40] Is there a real difference between an introvert and an extrovert starting their own business?
[13:05] There are more extroverts than there are introverts.
[14:55] Introverts seem to be more analytic and introspective.
[17:20] Even if you're an introvert, you can still be a great salesperson.
[19:40] Did you know David Letterman and Johnny Carson are introverts?
[20:35] Extroverts are more likely to take part in drugs and risky behavior.
[23:30] Sitting and watching people really helps build your empathy metre.
[25:45] Are you an introvert or an extrovert? Let Vicky know!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[2:15] This week we're talking about personality types!
[2:50] There's a simple test you can take to determine whether you're an introvert or an extrovert.
[5:45] Vicky has friends who can just talk to anybody! How do they do it?
[7:30] As introverts, we watch extroverts and mimic them.
[10:25] Did being an introvert have a positive or negative effect on Vicky's business?
[12:40] Is there a real difference between an introvert and an extrovert starting their own business?
[13:05] There are more extroverts than there are introverts.
[14:55] Introverts seem to be more analytic and introspective.
[17:20] Even if you're an introvert, you can still be a great salesperson.
[19:40] Did you know David Letterman and Johnny Carson are introverts?
[20:35] Extroverts are more likely to take part in drugs and risky behavior.
[23:30] Sitting and watching people really helps build your empathy metre.
[25:45] Are you an introvert or an extrovert? Let Vicky know!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[1:30] How did Kim get started in copywriting?
[6:40] Companies that weren't failing enough, weren't trying enough. Kim learned to take risks in her corporate job.
[8:25] Unfortunately, there are companies out there that punish innovation.
[8:55] Why did Kim decide to go freelance?
[12:45] How does Kim find great freelance clients now?
[19:20] If you get some early successes with your work, word will spread.
[22:55] Kim wants to help other women get to a place where they can be a mom and be the boss of their own business.
[26:55] What's next for Kim?
[28:55] Where does Kim see the future of women in copywriting?
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[1:30] How did Kim get started in copywriting?
[6:40] Companies that weren't failing enough, weren't trying enough. Kim learned to take risks in her corporate job.
[8:25] Unfortunately, there are companies out there that punish innovation.
[8:55] Why did Kim decide to go freelance?
[12:45] How does Kim find great freelance clients now?
[19:20] If you get some early successes with your work, word will spread.
[22:55] Kim wants to help other women get to a place where they can be a mom and be the boss of their own business.
[26:55] What's next for Kim?
[28:55] Where does Kim see the future of women in copywriting?
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[2:10] Vicky got an email! This person was upset by Vicky's profanity :(.
[3:45] Vicky said the word 'vagina' in her email...and got a complaint!
[4:35] There's a valuable lesson to be learned in all this.
[7:40] FYI, Vicky likes money.
[9:10] It's Vicky's mission to make sure she and Joe are comfortable and living well.
[10:45] What lessons can we learn from Vaginagate?
[13:50] You can choose who you listen to.
[19:00] People get really butt hurt when you don't give away your expertise for free.
[21:55] Vicky's clients are paying her to help grow their business, not for her to be their friend.
[22:40] When you work with Vicky, you're not going to get what you want, you're going to get what you need.
[24:00] Always strive to learn new things.
[26:55] Joe reads a lovely letter by Katherine!
[29:35] Vicky does something called 'Achievement Friday' with her inner circle students.
[31:10] Look forward to next week's episode as Vicky rants about something else!
Mentioned in This Episode:
]]>
Key Takeaways:
[2:10] Vicky got an email! This person was upset by Vicky's profanity :(.
[3:45] Vicky said the word 'vagina' in her email...and got a complaint!
[4:35] There's a valuable lesson to be learned in all this.
[7:40] FYI, Vicky likes money.
[9:10] It's Vicky's mission to make sure she and Joe are comfortable and living well.
[10:45] What lessons can we learn from Vaginagate?
[13:50] You can choose who you listen to.
[19:00] People get really butt hurt when you don't give away your expertise for free.
[21:55] Vicky's clients are paying her to help grow their business, not for her to be their friend.
[22:40] When you work with Vicky, you're not going to get what you want, you're going to get what you need.
[24:00] Always strive to learn new things.
[26:55] Joe reads a lovely letter by Katherine!
[29:35] Vicky does something called 'Achievement Friday' with her inner circle students.
[31:10] Look forward to next week's episode as Vicky rants about something else!
Mentioned in This Episode:
]]>
Key Takeaways:
[1:20] Peter starts off by telling a story about disaster and woe!
[5:15] How did Peter end up making his first million after his life fell apart?
[7:20] How did Peter build a strong network of people and referrals?
[10:00] Peter discusses how he keeps focused on his tasks.
[13:50] Everything Peter has to do, no matter how little, is on his to-do list!
[14:50] Schedule your breaks!
[17:10] What does Peter mean by, "The more time off you take, the more money you make?"
[18:30] Business is not work, it's fun.
[20:15] Although Peter is always focused on future results, he makes sure what he's doing right now is something he loves.
[21:40] What is one single piece of advice everybody should know?
[23:15] Please check out Peter's legacy program, The Achievers Club!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[1:20] Peter starts off by telling a story about disaster and woe!
[5:15] How did Peter end up making his first million after his life fell apart?
[7:20] How did Peter build a strong network of people and referrals?
[10:00] Peter discusses how he keeps focused on his tasks.
[13:50] Everything Peter has to do, no matter how little, is on his to-do list!
[14:50] Schedule your breaks!
[17:10] What does Peter mean by, "The more time off you take, the more money you make?"
[18:30] Business is not work, it's fun.
[20:15] Although Peter is always focused on future results, he makes sure what he's doing right now is something he loves.
[21:40] What is one single piece of advice everybody should know?
[23:15] Please check out Peter's legacy program, The Achievers Club!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[3:30] Let's talk about procrastination!
[4:40] But before we do that, let's talk about Victor Hugo (it's related).
[6:40] Getting children to cram knowledge into their brain for a school exam is a waste of their time.
[7:20] So, Victor locked all his clothes away so he couldn't leave the house and began work on his book.
[8:15] Why do people procrastinate?!
[9:25] Can you believe that even Joe procrastinates?
[11:25] Your present self doesn't think about your long-term future self. Your present self is an idiot.
[13:30] We often do not make choices for our future self, we make choices for who we are now. And, the person we are now is a toddler.
[15:45] How can we get out of procrastinating?
[17:00] How does Vicky motivate herself to run?
[18:15] Getting started is the hardest thing, but if you promise yourself a reward, it doesn't have to be.
[19:00] Do you know about the marshmallow experiment?
[22:35] After experiments like these, you can see where a lot of our social problems stem from.
[23:10] You CAN train yourself!
[26:30] It's really difficult to see your own problems, which is why you need a mentor!
Mentioned in This Episode:
]]>
Key Takeaways:
[3:30] Let's talk about procrastination!
[4:40] But before we do that, let's talk about Victor Hugo (it's related).
[6:40] Getting children to cram knowledge into their brain for a school exam is a waste of their time.
[7:20] So, Victor locked all his clothes away so he couldn't leave the house and began work on his book.
[8:15] Why do people procrastinate?!
[9:25] Can you believe that even Joe procrastinates?
[11:25] Your present self doesn't think about your long-term future self. Your present self is an idiot.
[13:30] We often do not make choices for our future self, we make choices for who we are now. And, the person we are now is a toddler.
[15:45] How can we get out of procrastinating?
[17:00] How does Vicky motivate herself to run?
[18:15] Getting started is the hardest thing, but if you promise yourself a reward, it doesn't have to be.
[19:00] Do you know about the marshmallow experiment?
[22:35] After experiments like these, you can see where a lot of our social problems stem from.
[23:10] You CAN train yourself!
[26:30] It's really difficult to see your own problems, which is why you need a mentor!
Mentioned in This Episode:
]]>
Key Takeaways:
[0:50] Joe is currently in the cheapest hotel in the world.
[1:45] Since Joe is away for work, Vicky is failing as an adult.
[2:35] So, what are Vicky and Joe talking about today? Business owners who are too beige.
[3:50] Not everybody is going to like you.
[4:15] Most people don't want to define their avatar because they're afraid they're going to exclude people.
[9:25] What does SW3 stand for?
[10:25] You want to repel people who aren't like you.
[10:40] Being brave in your business means you are bound to offend someone.
[17:15] If you try to please everybody, you will fail.
[18:25] Again: It's perfectly okay if people don't like you.
[20:15] Dare to be yourself.
[22:35] Vicky has some crazy listeners who joined her Inner Circle just after binge listening this podcast.
Mentioned in This Episode:
]]>
Key Takeaways:
[0:50] Joe is currently in the cheapest hotel in the world.
[1:45] Since Joe is away for work, Vicky is failing as an adult.
[2:35] So, what are Vicky and Joe talking about today? Business owners who are too beige.
[3:50] Not everybody is going to like you.
[4:15] Most people don't want to define their avatar because they're afraid they're going to exclude people.
[9:25] What does SW3 stand for?
[10:25] You want to repel people who aren't like you.
[10:40] Being brave in your business means you are bound to offend someone.
[17:15] If you try to please everybody, you will fail.
[18:25] Again: It's perfectly okay if people don't like you.
[20:15] Dare to be yourself.
[22:35] Vicky has some crazy listeners who joined her Inner Circle just after binge listening this podcast.
Mentioned in This Episode:
]]>
Key Takeaways:
[0:35] Listen here as Vicky blotches her introduction. Blame Joe.
[2:30] Let's chop away at the misconceptions about creativity.
[3:15] There's no such thing as creative people vs. uncreative people.
[7:25] Example time!
[8:50] Did Darwin steal all the credit for his theory of evolution..?
[12:15] Einstein, he didn't just have crazy hair.
[15:50] Look out for Vicky's shiny new website. She'll have a planner for you guys!
[16:05] How do people come up with new ideas?
[18:55] Step one: Grow a mustache. This. Is. Necessary.
[21:10] There is no such thing as boring. There's always an interesting angle you can tackle it from.
[24:15] You can't force this to come to you. Let your subconscious marinate in the idea for a bit.
[24:35] Keep a notebook on hand at all times.
[26:55] Did you know the first draft of the Matrix was awful? Same with Star Wars!
[29:30] Next week look forward to understanding what the Chelsea Principle is!
[29:55] Now that you got these ideas, how do you make something without procrastinating?
[30:15] January's inner-circle class is all about procrastination and how to beat it!
Mentioned in This Episode:
]]>
Key Takeaways:
[0:35] Listen here as Vicky blotches her introduction. Blame Joe.
[2:30] Let's chop away at the misconceptions about creativity.
[3:15] There's no such thing as creative people vs. uncreative people.
[7:25] Example time!
[8:50] Did Darwin steal all the credit for his theory of evolution..?
[12:15] Einstein, he didn't just have crazy hair.
[15:50] Look out for Vicky's shiny new website. She'll have a planner for you guys!
[16:05] How do people come up with new ideas?
[18:55] Step one: Grow a mustache. This. Is. Necessary.
[21:10] There is no such thing as boring. There's always an interesting angle you can tackle it from.
[24:15] You can't force this to come to you. Let your subconscious marinate in the idea for a bit.
[24:35] Keep a notebook on hand at all times.
[26:55] Did you know the first draft of the Matrix was awful? Same with Star Wars!
[29:30] Next week look forward to understanding what the Chelsea Principle is!
[29:55] Now that you got these ideas, how do you make something without procrastinating?
[30:15] January's inner-circle class is all about procrastination and how to beat it!
Mentioned in This Episode:
]]>
Key Takeaways:
[1:35] Is email marketing dead?
[2:45] Be wary of those who believe only one option will work for you.
[2:55] Email marketing, Pinterest, and other social media platforms are just tools for you to use.
[3:30] How often does Joe contact his customers?
[4:50] How often SHOULD Joe be contacting his customers?
[7:15] Your aim is to build long term relationships.
[7:35] Companies don't make decisions, people do.
[13:45] Emails are the lifeblood to your business.
[19:15] Vicky hates shopping in shops. It's too stressful.
[20:10] However, one of Vicky's friends, Jody, made the shopping experience quite pleasant.
[23:20] Do not send marketing emails via your ISP. You will get blacklisted.
[24:30] People might not be opening your email, but who cares? Track your sales. That's the only metric that matters.
[27:00] Thanks for listening! Tune in next week to find out how you can never run out of ideas, ever, ever, again!
Mentioned in This Episode:
]]>
Key Takeaways:
[1:35] Is email marketing dead?
[2:45] Be wary of those who believe only one option will work for you.
[2:55] Email marketing, Pinterest, and other social media platforms are just tools for you to use.
[3:30] How often does Joe contact his customers?
[4:50] How often SHOULD Joe be contacting his customers?
[7:15] Your aim is to build long term relationships.
[7:35] Companies don't make decisions, people do.
[13:45] Emails are the lifeblood to your business.
[19:15] Vicky hates shopping in shops. It's too stressful.
[20:10] However, one of Vicky's friends, Jody, made the shopping experience quite pleasant.
[23:20] Do not send marketing emails via your ISP. You will get blacklisted.
[24:30] People might not be opening your email, but who cares? Track your sales. That's the only metric that matters.
[27:00] Thanks for listening! Tune in next week to find out how you can never run out of ideas, ever, ever, again!
Mentioned in This Episode:
]]>
Key Takeaways:
[0:55] Vicky always tells her clients not to work for free, so what should they do about charity?!
[1:45] Who is Lin? She does marketing for her non-profit clients, Lucy and the David Sheldrick Wildlife Trust.
[3:05] Who is Lucy and what role does she play in the non-profit?
[4:25] How can an entrepreneur help a charity?
[6:00] How does Lucy work with the public to raise awareness and money?
[7:40] Since Lucy's work is very social, it makes sense to promote their non-profit on social media.
[7:55] Lin believes if you can get it right with social media, it becomes a great asset and tool.
[8:50] How does Lucy use social media with the businesses the David Sheldrick Wildlife Trust collaborates with?
[10:15] How does Lucy get engagement active and alive?
[11:45] What does the non-profit look for in a business partner?
[12:55] Why would Lucy and her team reject a business and not want to work with them?
[14:20] What other businesses does Lin personally work with?
[17:30] There are quite a lot of interesting and fun ways you can help out a charity. You don't have to just give them cash or your time!
[17:45] Lin currently is looking for a charity partner for her business clients.
[19:55] Lin's niche is corporate social responsibility services. What does that entail exactly?
[22:00] How does Lin help charities and businesses get the most out of their partnership?
[23:20] What creative fundraising ideas have Lucy and her team come up with thus far?
[26:15] Vicky has a free PDF guide towards working with charities.
[26:55] Final thoughts from both Lin and Lucy.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Businessforsuperheroes.com/CSR1
]]>
Key Takeaways:
[0:55] Vicky always tells her clients not to work for free, so what should they do about charity?!
[1:45] Who is Lin? She does marketing for her non-profit clients, Lucy and the David Sheldrick Wildlife Trust.
[3:05] Who is Lucy and what role does she play in the non-profit?
[4:25] How can an entrepreneur help a charity?
[6:00] How does Lucy work with the public to raise awareness and money?
[7:40] Since Lucy's work is very social, it makes sense to promote their non-profit on social media.
[7:55] Lin believes if you can get it right with social media, it becomes a great asset and tool.
[8:50] How does Lucy use social media with the businesses the David Sheldrick Wildlife Trust collaborates with?
[10:15] How does Lucy get engagement active and alive?
[11:45] What does the non-profit look for in a business partner?
[12:55] Why would Lucy and her team reject a business and not want to work with them?
[14:20] What other businesses does Lin personally work with?
[17:30] There are quite a lot of interesting and fun ways you can help out a charity. You don't have to just give them cash or your time!
[17:45] Lin currently is looking for a charity partner for her business clients.
[19:55] Lin's niche is corporate social responsibility services. What does that entail exactly?
[22:00] How does Lin help charities and businesses get the most out of their partnership?
[23:20] What creative fundraising ideas have Lucy and her team come up with thus far?
[26:15] Vicky has a free PDF guide towards working with charities.
[26:55] Final thoughts from both Lin and Lucy.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Businessforsuperheroes.com/CSR1
]]>
Key Takeaways:
[0:50] Happy new year!!!
[3:40] Stats. Stats. Stats. STATS!
[5:10] What are the top ten resolutions most people make?
[8:55] Vicky really could do with getting a bit more organised.
[13:15] Vicky explains how she saves money!
[14:35] Make sure you have enough for the taxman.
[15:15] Disconnect from your phone.
[18:25] Spend more time with family? That's a bit too vague for a new year's resolution.
[18:55] It's really easy to say you're going to do something vs. actually doing it.
[23:30] Beware, there will be something that will trigger your bad habits.
[26:30] Want to change habits? Change your routine.
[28:45] Vicky offers some new habit suggestions!
[31:00] Take action on the things you read.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[0:50] Happy new year!!!
[3:40] Stats. Stats. Stats. STATS!
[5:10] What are the top ten resolutions most people make?
[8:55] Vicky really could do with getting a bit more organised.
[13:15] Vicky explains how she saves money!
[14:35] Make sure you have enough for the taxman.
[15:15] Disconnect from your phone.
[18:25] Spend more time with family? That's a bit too vague for a new year's resolution.
[18:55] It's really easy to say you're going to do something vs. actually doing it.
[23:30] Beware, there will be something that will trigger your bad habits.
[26:30] Want to change habits? Change your routine.
[28:45] Vicky offers some new habit suggestions!
[31:00] Take action on the things you read.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[2:15] It's SO COLD right now.
[4:55] Abandon the scarcity mindset!
[6:15] Don't fight with your competitors; collaborate with them!
[7:35] There's plenty to go around!
[10:25] Scarcity mindset = socialist…?
[14:15] Vicky...have more gin!
[15:25] Develop your avatar/ideal customer.
[18:45] This is an ongoing process! Your ideal customer will have different angles you might want to appeal to. Your ideal customer might even change over time.
[19:40] People will treat you how you allow them to treat you.
[20:25] What's your pricing going to be?
[22:15] Follow up with your people!! Don't miss this step.
[22:55] Invest in yourself and in your business!
[24:05] Do your due diligence and figure out what's the right investment for you. Some of these people are scammy!
[25:55] Magic beans? Be skeptical.
Mentioned in This Episode:
]]>
Key Takeaways:
[2:15] It's SO COLD right now.
[4:55] Abandon the scarcity mindset!
[6:15] Don't fight with your competitors; collaborate with them!
[7:35] There's plenty to go around!
[10:25] Scarcity mindset = socialist…?
[14:15] Vicky...have more gin!
[15:25] Develop your avatar/ideal customer.
[18:45] This is an ongoing process! Your ideal customer will have different angles you might want to appeal to. Your ideal customer might even change over time.
[19:40] People will treat you how you allow them to treat you.
[20:25] What's your pricing going to be?
[22:15] Follow up with your people!! Don't miss this step.
[22:55] Invest in yourself and in your business!
[24:05] Do your due diligence and figure out what's the right investment for you. Some of these people are scammy!
[25:55] Magic beans? Be skeptical.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:24] Merry Christmas everyone!
[1:45] So, why do New Year's Resolutions SUCK?
[3:50] Why do people make New Year's Resolutions in the first place?
[7:45] How can we actually keep and follow through on the goals we want to achieve?
[8:30] Vicky has 7 steps on how you'll actually keep your goals!
[9:10] Lose weight and be happier are not clear enough goals!
[10:55] After you've set your goals, track your progress!
[11:55] However, with that being said, don't track your results; track your actions.
[16:45] Remember, progress takes time to achieve! Be realistic.
[20:35] Tell others what you're planning to do and write it down!
[22:30] Don't have time? That's a LIE!!!
[25:10] Don't give up if you've had a setback!
[26:30] You are not your mistakes.
[27:35] You only really fail if you give up.
[29:00] Vicky does a quick recap of the last 7 steps.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:24] Merry Christmas everyone!
[1:45] So, why do New Year's Resolutions SUCK?
[3:50] Why do people make New Year's Resolutions in the first place?
[7:45] How can we actually keep and follow through on the goals we want to achieve?
[8:30] Vicky has 7 steps on how you'll actually keep your goals!
[9:10] Lose weight and be happier are not clear enough goals!
[10:55] After you've set your goals, track your progress!
[11:55] However, with that being said, don't track your results; track your actions.
[16:45] Remember, progress takes time to achieve! Be realistic.
[20:35] Tell others what you're planning to do and write it down!
[22:30] Don't have time? That's a LIE!!!
[25:10] Don't give up if you've had a setback!
[26:30] You are not your mistakes.
[27:35] You only really fail if you give up.
[29:00] Vicky does a quick recap of the last 7 steps.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:15] Vicky and Joe's college is pimped out with Christmas decorations!
[7:15] You should start your projects now! Don't slack off.
[8:20] Vicky loves to procrastinate.
[9:45] Okay, let's make a plan!
[10:35] Only 4% of New Year's Resolutions actually ended up getting met.
[11:05] Moral of the story? Don't make New Year's Resolutions.
[15:10] So, how does Vicky set her goals?
[18:55] Don't focus on making it perfect. That will prevent you from getting things done.
[19:15] Work in versions. Project X Version 1, Project X Version 2, etc. Nothing wrong with updating and modifying your work!
[23:20] Vicky highly encourages you to read Born Standing Up by Steve Martin.
[26:45] Plan three months at a time, not 12 months at a time. It is more effective.
[27:50] Do an annual review of all of your big wins.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[1:15] Vicky and Joe's college is pimped out with Christmas decorations!
[7:15] You should start your projects now! Don't slack off.
[8:20] Vicky loves to procrastinate.
[9:45] Okay, let's make a plan!
[10:35] Only 4% of New Year's Resolutions actually ended up getting met.
[11:05] Moral of the story? Don't make New Year's Resolutions.
[15:10] So, how does Vicky set her goals?
[18:55] Don't focus on making it perfect. That will prevent you from getting things done.
[19:15] Work in versions. Project X Version 1, Project X Version 2, etc. Nothing wrong with updating and modifying your work!
[23:20] Vicky highly encourages you to read Born Standing Up by Steve Martin.
[26:45] Plan three months at a time, not 12 months at a time. It is more effective.
[27:50] Do an annual review of all of your big wins.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[0:50] Joe has just woken up, and he's confused.
[2:10] Vicky's father is the man who decorates their home with Christmas lights.
[3:05] Die Hard is the best Christmas movie of all time.
[3:15] Okay, so with all this holiday fun, what happens to the business?
[4:15] How can we exploit Christmas for profits?
[5:20] Send Christmas cards to your clients!
[7:50] Put a little bit of effort into sending a Christmas present to your best clients.
[12:20] What kind of goodies is Vicky offering her clients?
[13:55] Start planning your packages for next Christmas too!
[15:30] Vicky reads a funny article she found.
[17:45] Starbucks is running a cool holiday promotion/giveaway right now.
[18:55] Remember, there are people without homes who are freezing during this time of year. Take the time to donate and give to those who are less fortunate than you.
[21:05] Vicky shares a story about WestJet and what they're doing for their customers during holidays.
[24:00] Next week, Vicky and Joe will be talking about how to avoid slacking off during the end of the year.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[0:50] Joe has just woken up, and he's confused.
[2:10] Vicky's father is the man who decorates their home with Christmas lights.
[3:05] Die Hard is the best Christmas movie of all time.
[3:15] Okay, so with all this holiday fun, what happens to the business?
[4:15] How can we exploit Christmas for profits?
[5:20] Send Christmas cards to your clients!
[7:50] Put a little bit of effort into sending a Christmas present to your best clients.
[12:20] What kind of goodies is Vicky offering her clients?
[13:55] Start planning your packages for next Christmas too!
[15:30] Vicky reads a funny article she found.
[17:45] Starbucks is running a cool holiday promotion/giveaway right now.
[18:55] Remember, there are people without homes who are freezing during this time of year. Take the time to donate and give to those who are less fortunate than you.
[21:05] Vicky shares a story about WestJet and what they're doing for their customers during holidays.
[24:00] Next week, Vicky and Joe will be talking about how to avoid slacking off during the end of the year.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[1:20] Who is Rob Drummond?
[3:05] What is a CRM system?
[5:45] Why are CRM systems useful?
[7:55] Rob talks about Infusionsoft and why he likes it as a CRM system.
[12:35] When people first get into Infusionsoft, they end up getting too distracted by the marketing automation stuff.
[13:15] How can people simplify and not get distracted by the 'shiny' things?
[16:25] How can someone get involved with a CRM system without shelling out a lot of cash?
[19:40] If you're going to invest in something like this, really invest in it and use it! Don't let it become a monthly payment monster.
[22:55] Before you invest in a CRM system, really sit down and write down what you'd like to achieve with it.
[25:55] You can really go into a deep rabbit hole with CRM systems, so really take the time to learn what you're getting into.
[30:20] Feel free to get in touch with Rob if you'd like to learn more about CRM systems!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:20] Who is Rob Drummond?
[3:05] What is a CRM system?
[5:45] Why are CRM systems useful?
[7:55] Rob talks about Infusionsoft and why he likes it as a CRM system.
[12:35] When people first get into Infusionsoft, they end up getting too distracted by the marketing automation stuff.
[13:15] How can people simplify and not get distracted by the 'shiny' things?
[16:25] How can someone get involved with a CRM system without shelling out a lot of cash?
[19:40] If you're going to invest in something like this, really invest in it and use it! Don't let it become a monthly payment monster.
[22:55] Before you invest in a CRM system, really sit down and write down what you'd like to achieve with it.
[25:55] You can really go into a deep rabbit hole with CRM systems, so really take the time to learn what you're getting into.
[30:20] Feel free to get in touch with Rob if you'd like to learn more about CRM systems!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[0:50] Why is it so cold in Vicky and Joe's house?
[4:20] Get the rare, first edition hostage negotiation PDF on Vicky's website.
[4:35] This is Episode 50!! Wow!
[7:05] Vicky talks about the direct-mail letters she receives from her inner circle.
[9:50] Put small freebies in your direct-mail!
[12:15] People give up too easily on their direct-mail campaigns.
[13:15] How can you create a shock & awe direct-mail marketing campaign?
[15:35] Work on your budget based on how much your customer is worth to you.
[16:15] Vicky likes to give people chocolates, but be careful - chocolate melts in the mail!
[17:30] Don't send people sharp objects in the mail. Just a FYI.
[17:35] So, why does sending gifts in the mail work?
[21:30] Vicky plans on doing a whole series about guerrilla marketing.
[24:00] Don't send USB sticks (or anything that must be plugged in) in your direct-mail marketing campaign.
[25:10] Joe does a quick recap of what makes a successful direct-mail marketing campaign.
[26:15] Interested in joining Vicky's inner circle? There's a link in the resources!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[0:50] Why is it so cold in Vicky and Joe's house?
[4:20] Get the rare, first edition hostage negotiation PDF on Vicky's website.
[4:35] This is Episode 50!! Wow!
[7:05] Vicky talks about the direct-mail letters she receives from her inner circle.
[9:50] Put small freebies in your direct-mail!
[12:15] People give up too easily on their direct-mail campaigns.
[13:15] How can you create a shock & awe direct-mail marketing campaign?
[15:35] Work on your budget based on how much your customer is worth to you.
[16:15] Vicky likes to give people chocolates, but be careful - chocolate melts in the mail!
[17:30] Don't send people sharp objects in the mail. Just a FYI.
[17:35] So, why does sending gifts in the mail work?
[21:30] Vicky plans on doing a whole series about guerrilla marketing.
[24:00] Don't send USB sticks (or anything that must be plugged in) in your direct-mail marketing campaign.
[25:10] Joe does a quick recap of what makes a successful direct-mail marketing campaign.
[26:15] Interested in joining Vicky's inner circle? There's a link in the resources!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[0:40] It's Vicky and Joe's 7th wedding anniversary!
[2:15] Vicky and Joe are at the 5th and final stage of their hostage negotiation series. Hurray!
[4:25] Be sure to go to Businessforsuperheroes.com/hostage to get your hands on the Hostage negotiation tactics PDF.
[6:20] Vicky replies to every email she gets!
[9:45] Joe has had enough alcohol for one night!
[11:30] When people purchase from you, that's a really big decision they have to make.
[11:55] Reconfirm what your customer's pain points are.
[14:35] After people buy from you, they need to know 'what's next' after that purchase.
[17:10] Always be clear as to what's going to happen. The worst thing you can do is confuse people!
[21:15] Joe does a recap of the five hostage negotiation steps one last time!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[0:40] It's Vicky and Joe's 7th wedding anniversary!
[2:15] Vicky and Joe are at the 5th and final stage of their hostage negotiation series. Hurray!
[4:25] Be sure to go to Businessforsuperheroes.com/hostage to get your hands on the Hostage negotiation tactics PDF.
[6:20] Vicky replies to every email she gets!
[9:45] Joe has had enough alcohol for one night!
[11:30] When people purchase from you, that's a really big decision they have to make.
[11:55] Reconfirm what your customer's pain points are.
[14:35] After people buy from you, they need to know 'what's next' after that purchase.
[17:10] Always be clear as to what's going to happen. The worst thing you can do is confuse people!
[21:15] Joe does a recap of the five hostage negotiation steps one last time!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:15] Vicky discusses the Who Are You event she hosted last week!
[4:10] Her event was one of the first times where Joe was able to see Vicky being a grown up.
[6:35] Vicky is already in the process of thinking about version 2.0.
[7:45] This week, Vicky and Joe continue their never-ending hostage negotiation topic.
[8:25] Vicky is always happy to receive feedback. Let her know if you need this series to stop!
[8:35] Joe does a recap of the 5 stages to a successful FBI hostage negotiation.
[10:05] Instead of doing the first 3 steps, most people tend to skip the steps and get right to step 4.
[12:45] Your customers are in pain. This is where you come in as a business owner!
[16:10] Give lots of value to your prospects. You don't have to give all of your stuff away for free, but there needs to be a balance.
[19:10] A prospect asked Vicky to ghostwrite a book. Vicky shares what her book package really entails and how she's giving her clients more value.
[21:40] Tune into next week for the last and final stage of FBI hostage negotiation tactics!
Mentioned in This Episode:
]]>
Key Takeaways:
[1:15] Vicky discusses the Who Are You event she hosted last week!
[4:10] Her event was one of the first times where Joe was able to see Vicky being a grown up.
[6:35] Vicky is already in the process of thinking about version 2.0.
[7:45] This week, Vicky and Joe continue their never-ending hostage negotiation topic.
[8:25] Vicky is always happy to receive feedback. Let her know if you need this series to stop!
[8:35] Joe does a recap of the 5 stages to a successful FBI hostage negotiation.
[10:05] Instead of doing the first 3 steps, most people tend to skip the steps and get right to step 4.
[12:45] Your customers are in pain. This is where you come in as a business owner!
[16:10] Give lots of value to your prospects. You don't have to give all of your stuff away for free, but there needs to be a balance.
[19:10] A prospect asked Vicky to ghostwrite a book. Vicky shares what her book package really entails and how she's giving her clients more value.
[21:40] Tune into next week for the last and final stage of FBI hostage negotiation tactics!
Mentioned in This Episode:
]]>
Key Takeaways:
[3:55] Vicky and Joe carry on with their hostage negotiation theme. Will it ever end?
[4:15] This week Vicky focuses on step three, which is building rapport!
[4:20] Joe does a quick recap of the five stages to a successful hostage negotiation.
[6:10] What's the actual definition of rapport?
[10:00] This is not about selling to people who don't want your service. It's about selling to people who are already interested.
[12:35] Have you ever noticed somebody having a dull personality online, but when you meet them in person, they're completely different? The way you sound in person needs to match the way you sound online.
[17:00] The people you really piss off with your marketing will not be your clients, and that's a good thing!
[20:25] What are some of Vicky's top ways to create rapport?
[22:30] By the way, please review this podcast on iTunes! It does help.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[3:55] Vicky and Joe carry on with their hostage negotiation theme. Will it ever end? [4:15] This week Vicky focuses on step three, which is building rapport!
[4:20] Joe does a quick recap of the five stages to a successful hostage negotiation.
[6:10] What's the actual definition of rapport?
[10:00] This is not about selling to people who don't want your service. It's about selling to people who are already interested.
[12:35] Have you ever noticed somebody having a dull personality online, but when you meet them in person, they're completely different? The way you sound in person needs to match the way you sound online.
[17:00] The people you really piss off with your marketing will not be your clients, and that's a good thing!
[20:25] What are some of Vicky's top ways to create rapport?
[22:30] By the way, please review this podcast on iTunes! It does help.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[3:45] Joe does a quick recap of the five stages of hostage negotiation.
[5:00] NYPD hostage negotiators are taught to spend 80% of their time listening and only 20% of their time talking.
[5:20] Joe spends about 50% of his time being a goldfish.
[8:35] If you want the hostage-taker to do what you want, he's going to first have to like you.
[9:55] The point is, you need a little bit of empathy.
[10:15] Off topic: Vicky dropped her phone in the toilet...again.
[10:55] Vicky plays a song from Joe South and The Believers called Walk a Mile In my Shoes.
[12:35] If you listen to this song, it's all about putting yourself in somebody else's shoes for once and realizing you're a dick!
[13:15] In order to effectively use empathy, you have to get in somebody's head and in order to do that, you have to learn about them!
[15:40] So, what types of things tend to piss people off?
[16:40] What are Joe's hot buttons? Pride in stupidity.
[17:25] Vicky hates when brands make the assumption that all women want pink things.
[18:10] Let vicky and Joe know what gets you heated up!
[19:00] Make a note of what annoys your potential customers, the more you know, the more power you will have in convincing them you're the better option!
[20:55] You need to understand what your customers care about and that's not always as easy as it seems.
[21:25] You don't just have to understand your clients, you have to get to know them.
[22:15] Bad marketing focuses on the 'I'm right, you're wrong' aspect. Good marketing focuses on the customer's pain and makes them the hero.
[24:00] Have a problem? Feel free to borrow Vicky's brain.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Joe South and The Believers called Walk a Mile in My Shoes
]]>
Key Takeaways:
[3:45] Joe does a quick recap of the five stages of hostage negotiation.
[5:00] NYPD hostage negotiators are taught to spend 80% of their time listening and only 20% of their time talking.
[5:20] Joe spends about 50% of his time being a goldfish.
[8:35] If you want the hostage-taker to do what you want, he's going to first have to like you.
[9:55] The point is, you need a little bit of empathy.
[10:15] Off topic: Vicky dropped her phone in the toilet...again.
[10:55] Vicky plays a song from Joe South and The Believers called Walk a Mile In my Shoes.
[12:35] If you listen to this song, it's all about putting yourself in somebody else's shoes for once and realizing you're a dick!
[13:15] In order to effectively use empathy, you have to get in somebody's head and in order to do that, you have to learn about them!
[15:40] So, what types of things tend to piss people off?
[16:40] What are Joe's hot buttons? Pride in stupidity.
[17:25] Vicky hates when brands make the assumption that all women want pink things.
[18:10] Let vicky and Joe know what gets you heated up!
[19:00] Make a note of what annoys your potential customers, the more you know, the more power you will have in convincing them you're the better option!
[20:55] You need to understand what your customers care about and that's not always as easy as it seems.
[21:25] You don't just have to understand your clients, you have to get to know them.
[22:15] Bad marketing focuses on the 'I'm right, you're wrong' aspect. Good marketing focuses on the customer's pain and makes them the hero.
[24:00] Have a problem? Feel free to borrow Vicky's brain.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
Joe South and The Believers called Walk a Mile in My Shoes
]]>
Key Takeaways:
[2:20] Vicky and Joe were at the pub Sunday night and…
[3:55] So, what's the topic for today's conversation? Hostage negotiations!
[4:35] Joe does a quick recap of the 5 stages to a successful hostage negotiation.
[7:35] Okay, Vicky is holding the chickens hostage, what should Joe do?
[8:35] If you're dealing with a psycho chicken hostage-taker who needs eggs for cake, you now know what you have to do.
[8:45] How does this hostage situation apply to business?
[11:50] Another strategy hostage negotiators use is effective pauses within the conversation.
[14:05] Pointing at people is really aggressive. This is why they use the 'Thumb of Power'.
[17:55] Mirroring is an important tactic. Repeat the last few words of what the customer said to let them know you're listening.
[21:10] If something is not clear to you, be sure to clarify!
[24:50] Next week, Vicky and Joe will discuss the second stage to being a good hostage negotiator — the effective use of empathy!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[2:20] Vicky and Joe were at the pub Sunday night and…
[3:55] So, what's the topic for today's conversation? Hostage negotiations!
[4:35] Joe does a quick recap of the 5 stages to a successful hostage negotiation.
[7:35] Okay, Vicky is holding the chickens hostage, what should Joe do?
[8:35] If you're dealing with a psycho chicken hostage-taker who needs eggs for cake, you now know what you have to do.
[8:45] How does this hostage situation apply to business?
[11:50] Another strategy hostage negotiators use is effective pauses within the conversation.
[14:05] Pointing at people is really aggressive. This is why they use the 'Thumb of Power'.
[17:55] Mirroring is an important tactic. Repeat the last few words of what the customer said to let them know you're listening.
[21:10] If something is not clear to you, be sure to clarify!
[24:50] Next week, Vicky and Joe will discuss the second stage to being a good hostage negotiator — the effective use of empathy!
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
Businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[1:00] Both Joe and Vicky are sick this week :(!
[1:55] Somebody emailed Vicky the other day, letting her know how much he loved the podcast and her book. Thank you!
[3:00] Vicky loves The Cracked Podcast right now.
[3:55] Vicky hates the way drugs are handled in the UK and in the Western world.
[4:25] The Cracked Podcast was talking about PTSD and why the cure for it is illegal.
[5:50] It was basically a podcast episode about psychedelics.
[8:55] According to the podcast, giving people MDMA while in therapy has helped with their PTSD.
[10:50] FYI, Vicky is not telling you to go take drugs.
[12:40] Let's make a quick topic transition from drugs to hostage negotiation techniques.
[13:15] Everybody who runs a business is in the business to persuade.
[15:10] Stage 1 of your marketing persuasion strategy is to actively listen.
[16:30] How do you really 'actively' listen to someone?
[20:55] Stage 2 is to practice empathy.
[22:05] Stage 3 is rapport.
[22:20] Stage 4 is influence.
[22:50] Stage 5 is behavioral change.
[24:40] Vicky is having a photoshoot tomorrow.
[27:40] We need to look like who we are and we need professional photos to help represent that.
[28:15] Remember! Vicky's event is on the 3rd and the 4th of November.
Mentioned in This Episode:
www.businessforsuperheroes.com
www.businessforsuperheroes.com/inner-circle
www.businessforsuperheroes.com/borrow-my-brain
www.businessforsuperheroes.com/events/who-are-you
Why The Best Treatment for PTSD May Be An Illegal Drug
]]>
Key Takeaways:
[1:00] Both Joe and Vicky are sick this week :(!
[1:55] Somebody emailed Vicky the other day, letting her know how much he loved the podcast and her book. Thank you!
[3:00] Vicky loves The Cracked Podcast right now.
[3:55] Vicky hates the way drugs are handled in the UK and in the Western world.
[4:25] The Cracked Podcast was talking about PTSD and why the cure for it is illegal.
[5:50] It was basically a podcast episode about psychedelics.
[8:55] According to the podcast, giving people MDMA while in therapy has helped with their PTSD.
[10:50] FYI, Vicky is not telling you to go take drugs.
[12:40] Let's make a quick topic transition from drugs to hostage negotiation techniques.
[13:15] Everybody who runs a business is in the business to persuade.
[15:10] Stage 1 of your marketing persuasion strategy is to actively listen.
[16:30] How do you really 'actively' listen to someone?
[20:55] Stage 2 is to practice empathy.
[22:05] Stage 3 is rapport.
[22:20] Stage 4 is influence.
[22:50] Stage 5 is behavioral change.
[24:40] Vicky is having a photoshoot tomorrow.
[27:40] We need to look like who we are and we need professional photos to help represent that.
[28:15] Remember! Vicky's event is on the 3rd and the 4th of November.
Mentioned in This Episode:
www.businessforsuperheroes.com
www.businessforsuperheroes.com/inner-circle
www.businessforsuperheroes.com/borrow-my-brain
www.businessforsuperheroes.com/events/who-are-you
Why The Best Treatment for PTSD May Be An Illegal Drug
]]>
Key Takeaways:
[0:45] Vicky is in Ireland!
[1:00] The thing that comes up the most at Vicky's mastermind group is that no one is charging enough.
[2:45] Jon shares an example of the times he's charged too little.
[5:50] When selling a product you always want to emphasize to the client what they're going to get out of it.
[7:00] Jon shares another story about a dentist and how the dentist sells his premium services.
[12:20] Why do businesses give discounts when the customer didn't even ask for it?
[14:45] Don't forget! Vicky's event is on the 3rd and the 4th of November.
[15:30] What's the easiest way to increase your prices?
[18:10] Don't just settle on delivering a service, where you're barely hitting your industry's standard. Offer an out-of-the-box experience instead!
[21:55] You don't have to double your prices overnight. Start by increasing your prices in increments.
[23:30] Stayed tuned for next week's episode, featuring Joe!
[25:15] Email Jon and get a free book!
Mentioned in This Episode:
www.businessforsuperheroes.com
www.businessforsuperheroes.com/inner-circle
www.businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[0:45] Vicky is in Ireland!
[1:00] The thing that comes up the most at Vicky's mastermind group is that no one is charging enough.
[2:45] Jon shares an example of the times he's charged too little.
[5:50] When selling a product you always want to emphasize to the client what they're going to get out of it.
[7:00] Jon shares another story about a dentist and how the dentist sells his premium services.
[12:20] Why do businesses give discounts when the customer didn't even ask for it?
[14:45] Don't forget! Vicky's event is on the 3rd and the 4th of November.
[15:30] What's the easiest way to increase your prices?
[18:10] Don't just settle on delivering a service, where you're barely hitting your industry's standard. Offer an out-of-the-box experience instead!
[21:55] You don't have to double your prices overnight. Start by increasing your prices in increments.
[23:30] Stayed tuned for next week's episode, featuring Joe!
[25:15] Email Jon and get a free book!
Mentioned in This Episode:
www.businessforsuperheroes.com
www.businessforsuperheroes.com/inner-circle
www.businessforsuperheroes.com/borrow-my-brain
]]>
Key Takeaways:
[2:20] Vicky and Joe are back from Holiday!
[3:45] Vicky discusses how to not get on a podcast as a guest.
[6:50] Let's talk about plagiarism.
[7:20] What's a swipe file?
[11:35] Don't copy and paste other people's work!
[11:45] Vicky shares a story about plagiarism that happened to her mentor, John.
[15:45] Unsubscribe to all of your competitors!
[17:20] There's nothing wrong with reaching out to the original writer and giving them credit.
[18:55] Don't do your competitor's courses just to swipe the content of it.
[21:25] Look out for Vicky's event on November 3rd and 4th.
[21:35] If you book before the end of September, Vicky will pay for your hotel room!
[23:45] If you feel icky about what you're doing, then it probably is icky!
[27:05] Stay tuned to next week's episode about hostage negotiations!
Mentioned in This Episode:
www.businessforsuperheroes.com
www.businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[2:20] Vicky and Joe are back from Holiday!
[3:45] Vicky discusses how to not get on a podcast as a guest.
[6:50] Let's talk about plagiarism.
[7:20] What's a swipe file?
[11:35] Don't copy and paste other people's work!
[11:45] Vicky shares a story about plagiarism that happened to her mentor, John.
[15:45] Unsubscribe to all of your competitors!
[17:20] There's nothing wrong with reaching out to the original writer and giving them credit.
[18:55] Don't do your competitor's courses just to swipe the content of it.
[21:25] Look out for Vicky's event on November 3rd and 4th.
[21:35] If you book before the end of September, Vicky will pay for your hotel room!
[23:45] If you feel icky about what you're doing, then it probably is icky!
[27:05] Stay tuned to next week's episode about hostage negotiations!
Mentioned in This Episode:
www.businessforsuperheroes.com
www.businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:00] Vicky and Joe are on holiday!
[2:35] It's important to switch off and turn your business off!
[3:30] Kalymnos airport is the worst place in the world.
[7:40] Lots of walking happening here.
[8:40] The hotel staff have made Vicky and Joe's experience very lovely.
[8:55] People will accept lower quality if the service is amazing.
[13:55] Vicky is tired from the physically active trip she is having.
[16:15] Vicky and Joe haven't been able to do the Dirty Dancing lift yet.
[16:45] What is foot catch?
[17:50] Summary: Make people feel special when dealing with your business.
Mentioned in This Episode:
www.businessforsuperheroes.com
]]>
Key Takeaways:
[1:00] Vicky and Joe are on holiday!
[2:35] It's important to switch off and turn your business off!
[3:30] Kalymnos airport is the worst place in the world.
[7:40] Lots of walking happening here.
[8:40] The hotel staff have made Vicky and Joe's experience very lovely.
[8:55] People will accept lower quality if the service is amazing.
[13:55] Vicky is tired from the physically active trip she is having.
[16:15] Vicky and Joe haven't been able to do the Dirty Dancing lift yet.
[16:45] What is foot catch?
[17:50] Summary: Make people feel special when dealing with your business.
Mentioned in This Episode:
www.businessforsuperheroes.com
]]>
Key Takeaways:
[0:55] Unfortunately Joe is not here to join us!
[1:40] Who is Sean?
[5:05] Sean has lived in New Zealand for the last 16 years.
[8:35] What does success mean for Sean?
[12:35] What's Sean's 'secret'?
[14:35] Why are Sean's products so different from everyone else's?
[19:15] It takes quite a long time to build the business that you want.
[20:15] So, what does Sean do?
[26:30] Sean really, really listens to user feedback.
[29:30] Sean gets around 100-600 pieces of feedback every year on his website alone.
[32:55] Feedback will help you get better and improve.
[35:00] Sean shares a Calvin and Hobbes story.
[36:10] Sometimes life is as simple as a tuna sandwich.
[36:45] So, audience, where is your tuna sandwich?
[37:55] What's next for Sean?
Mentioned in This Episode:
www.psychotactics.com/free/resistance-game
The Brain Audit by Sean D'Souza
The Talent Code by Daniel Coyle
www.businessforsuperheroes.com
]]>
Key Takeaways:
[0:55] Unfortunately Joe is not here to join us!
[1:40] Who is Sean?
[5:05] Sean has lived in New Zealand for the last 16 years.
[8:35] What does success mean for Sean?
[12:35] What's Sean's 'secret'?
[14:35] Why are Sean's products so different from everyone else's?
[19:15] It takes quite a long time to build the business that you want.
[20:15] So, what does Sean do?
[26:30] Sean really, really listens to user feedback.
[29:30] Sean gets around 100-600 pieces of feedback every year on his website alone.
[32:55] Feedback will help you get better and improve.
[35:00] Sean shares a Calvin and Hobbes story.
[36:10] Sometimes life is as simple as a tuna sandwich.
[36:45] So, audience, where is your tuna sandwich?
[37:55] What's next for Sean?
Mentioned in This Episode:
www.psychotactics.com/free/resistance-game
The Brain Audit by Sean D'Souza
The Talent Code by Daniel Coyle
www.businessforsuperheroes.com
]]>
Key Takeaways:
[0:50] Vicky and Joe are going on holiday!
[1:40] The chickens have also been on holiday...
[4:25] How do humans learn?
[6:10] Worried you're going to teach something too basic? Don't. People don't know what you know.
[8:25] Vicky tells a story about a trainer blasting jargon at employees.
[11:45] People forget most of what they learn.
[14:20] Most people aren't disciplined enough.
[16:45] The teacher tends to be very poor at following up.
[21:10] People are crap at making decisions and tend to make a choice at the last minute.
[22:15] Should we split this into two podcasts...?
[23:40] What is the 'Ebbinghaus curve of forgetting'?
[28:20] Let's revisit this topic not next week, but the week after that.
Mentioned in This Episode:
www.businessforsuperheroes.com
]]>
Key Takeaways:
[0:50] Vicky and Joe are going on holiday!
[1:40] The chickens have also been on holiday...
[4:25] How do humans learn?
[6:10] Worried you're going to teach something too basic? Don't. People don't know what you know.
[8:25] Vicky tells a story about a trainer blasting jargon at employees.
[11:45] People forget most of what they learn.
[14:20] Most people aren't disciplined enough.
[16:45] The teacher tends to be very poor at following up.
[21:10] People are crap at making decisions and tend to make a choice at the last minute.
[22:15] Should we split this into two podcasts...?
[23:40] What is the 'Ebbinghaus curve of forgetting'?
[28:20] Let's revisit this topic not next week, but the week after that.
Mentioned in This Episode:
www.businessforsuperheroes.com
]]>
Key Takeaways:
[0:50] What does USP stand for?
[2:40] Vicky has over-committed herself again.
[3:55] Vicky hates ladders by the way!!
[5:30] Let's talk about USPs!
[6:15] Standing out from the crowd makes you vulnerable, which is why so many people are afraid to do it!
[7:00] It's okay to learn from different people, but trying to copy them step-by-step is not good!
[8:10] What's your business's USP?
[9:25] You can only have one USP, you can't have several. What is the one thing that sets you apart from everybody else?
[10:45] What is Vicky's USP?
[11:50] What is Joe's USP?
[14:00] If none of your competitors are saying it, then claim your spot as the best!
[17:35] Mona Lisa is just another painting, yet people are fascinated by it...Does Vicky need more wine?
[21:05] What is it about you that makes you different?
[23:00] Vicky is giving you homework, dear listeners!
[24:15] Are you excited about Vicky's upcoming event? It's coming out November 3 & 4, 2016!
Mentioned in This Episode:
www.businessforsuperheroes.com
www.businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[0:50] What does USP stand for?
[2:40] Vicky has over-committed herself again.
[3:55] Vicky hates ladders by the way!!
[5:30] Let's talk about USPs!
[6:15] Standing out from the crowd makes you vulnerable, which is why so many people are afraid to do it!
[7:00] It's okay to learn from different people, but trying to copy them step-by-step is not good!
[8:10] What's your business's USP?
[9:25] You can only have one USP, you can't have several. What is the one thing that sets you apart from everybody else?
[10:45] What is Vicky's USP?
[11:50] What is Joe's USP?
[14:00] If none of your competitors are saying it, then claim your spot as the best!
[17:35] Mona Lisa is just another painting, yet people are fascinated by it...Does Vicky need more wine?
[21:05] What is it about you that makes you different?
[23:00] Vicky is giving you homework, dear listeners!
[24:15] Are you excited about Vicky's upcoming event? It's coming out November 3 & 4, 2016!
Mentioned in This Episode:
www.businessforsuperheroes.com
www.businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:50] The chickens are hiding their eggs and both Vicky and Joe are having to do a scavenger hunt to eat them.
[4:20] Write for free in exchange for exposure? How about...not...
[9:00] To be clear, Vicky doesn't have a problem with the Huffington Post's business model.
[9:05] Vicky does have a problem when people ask for stuff for free.
[9:45] If someone comes up to you and asks you to work for free, don't do it.
[11:00] Joe asks if Vicky is speaking from a point of privilege by this point, because she's already established and doesn't need the 'free' exposure?
[12:35] Vicky remembers very clearly when she had no money and no clients.
[15:00] Vicky tries to answer every email she receives, but some people are just really rude and filled with entitlement.
[16:25] When friends ask you to do work for free, they've overstepped on your friendship boundaries.
[19:00] People think it's acceptable to ask for free things from creative types, but can you imagine if the industries were changed? Can you imagine asking for free haircuts or food at nice restaurants?
[19:25] We stop this broadcast for a brief moment due to Vicky and Joe's crazy neighbor.
[21:20] Please write for me for free and when my business is successful, you'll have more work! What a scam!
[22:35] When you're first starting out and you're struggling, Vicky understands that it can be very tempting to take what comes along.
[22:55] Okay, so when is it appropriate to work for free?
[28:35] Remember! Vicky has her event in November and you don't want to miss it.
Mentioned in This Episode:
www.businessforsuperheroes.com/
]]>
Key Takeaways:
[1:50] The chickens are hiding their eggs and both Vicky and Joe are having to do a scavenger hunt to eat them.
[4:20] Write for free in exchange for exposure? How about...not...
[9:00] To be clear, Vicky doesn't have a problem with the Huffington Post's business model.
[9:05] Vicky does have a problem when people ask for stuff for free.
[9:45] If someone comes up to you and asks you to work for free, don't do it.
[11:00] Joe asks if Vicky is speaking from a point of privilege by this point, because she's already established and doesn't need the 'free' exposure?
[12:35] Vicky remembers very clearly when she had no money and no clients.
[15:00] Vicky tries to answer every email she receives, but some people are just really rude and filled with entitlement.
[16:25] When friends ask you to do work for free, they've overstepped on your friendship boundaries.
[19:00] People think it's acceptable to ask for free things from creative types, but can you imagine if the industries were changed? Can you imagine asking for free haircuts or food at nice restaurants?
[19:25] We stop this broadcast for a brief moment due to Vicky and Joe's crazy neighbor.
[21:20] Please write for me for free and when my business is successful, you'll have more work! What a scam!
[22:35] When you're first starting out and you're struggling, Vicky understands that it can be very tempting to take what comes along.
[22:55] Okay, so when is it appropriate to work for free?
[28:35] Remember! Vicky has her event in November and you don't want to miss it.
Mentioned in This Episode:
www.businessforsuperheroes.com/
]]>
Key Takeaways:
[0:55] Welcome Dom!
[1:30] Who is Dom and what does he do?
[3:15] What makes Dom different from other dog walker?
[7:05] What plans does Dom have for in the future?
[10:40] Dom has just finished his book! What's it about?
[11:30] Why did Dom write a book?
[12:55] How's the book doing now that it has been released?
[14:45] People who read Vicky's book are much more likely to buy from her.
[16:10] Vicky wonders who stressful it is for marketing people who have large lists.
[20:25] If you can get your audience to opt-in as they're buying the book, you can leverage your list even further.
[20:35] What advice does Dom have for those who are just starting out?
[21:00] If Dom's business didn't work out, he'd still be doing what he's currently doing.
[24:35] Thanks for listening everyone and stay tuned for next week's episode!
Mentioned in This Episode:
www.businessforsuperheroes.com/
www.businessforsuperheroes.com/inner-circle
www.businessforsuperheroes.com/borrow-my-brain
Free chapter if you go to: www.mydogssuperhero.com/dogdays/
Facebook Page: Pack Leader Dog Adventures
]]>
Key Takeaways:
[0:55] Welcome Dom!
[1:30] Who is Dom and what does he do?
[3:15] What makes Dom different from other dog walker?
[7:05] What plans does Dom have for in the future?
[10:40] Dom has just finished his book! What's it about?
[11:30] Why did Dom write a book?
[12:55] How's the book doing now that it has been released?
[14:45] People who read Vicky's book are much more likely to buy from her.
[16:10] Vicky wonders who stressful it is for marketing people who have large lists.
[20:25] If you can get your audience to opt-in as they're buying the book, you can leverage your list even further.
[20:35] What advice does Dom have for those who are just starting out?
[21:00] If Dom's business didn't work out, he'd still be doing what he's currently doing.
[24:35] Thanks for listening everyone and stay tuned for next week's episode!
Mentioned in This Episode:
www.businessforsuperheroes.com/
www.businessforsuperheroes.com/inner-circle
www.businessforsuperheroes.com/borrow-my-brain
Free chapter if you go to: www.mydogssuperhero.com/dogdays/
Facebook Page: Pack Leader Dog Adventures
]]>
Key Takeaways:
[1:25] If you can unplug just make sure you can unplug for a few days every year.
[7:10] Nike has created a billion dollar industry with their catch phrase - Just Do It.
[8:05] What does Vicky mean by her JFDI phrase?
[9:00] Vicky picks apart what's wrong with the phrase, 'If you want something done right, do it yourself'.
[10:40] There is no such thing as perfect.
[11:55] JFDI is not about doing things recklessly.
[14;00] Business owners have to 'let go' or delegate their tasks to others. Vicky understands how hard this is because it took her 3 years to do this.
[16:05] Don't think of it as a cost, think of it as an investment.
[17:45] Stop making excuses!
[19:25] Don't say, "This task can't be done." Instead, ask yourself, "How can this task be done?" The way you say things matters.
[22:00] There are only two things that are certain in life; You're going to die and you're going to have to pay taxes.
[25:15] Vicky is hosting an event in November! Listen here to find out more details.
[27:25] Vicky worries too much, but honestly, who doesn't worry 'too much'?
Mentioned in This Episode:
www.businessforsuperheroes.com/
]]>
Key Takeaways:
[1:25] If you can unplug just make sure you can unplug for a few days every year.
[7:10] Nike has created a billion dollar industry with their catch phrase - Just Do It.
[8:05] What does Vicky mean by her JFDI phrase?
[9:00] Vicky picks apart what's wrong with the phrase, 'If you want something done right, do it yourself'.
[10:40] There is no such thing as perfect.
[11:55] JFDI is not about doing things recklessly.
[14;00] Business owners have to 'let go' or delegate their tasks to others. Vicky understands how hard this is because it took her 3 years to do this.
[16:05] Don't think of it as a cost, think of it as an investment.
[17:45] Stop making excuses!
[19:25] Don't say, "This task can't be done." Instead, ask yourself, "How can this task be done?" The way you say things matters.
[22:00] There are only two things that are certain in life; You're going to die and you're going to have to pay taxes.
[25:15] Vicky is hosting an event in November! Listen here to find out more details.
[27:25] Vicky worries too much, but honestly, who doesn't worry 'too much'?
Mentioned in This Episode:
www.businessforsuperheroes.com/
]]>
Key Takeaways:
[1:40] What is a 'Womble'?
[7:00] What's Joe's life goal right now?
[7:25] We fall into this trap where we think successful people have big life goals.
[8:15] We sometimes think that if we ever hope to be successful, we too need these huge goals and this makes us feel inadequate.
[9:15] What's Vicky's life goal right now? She has no idea!
[10:45] Fun fact, Vicky loves elephants.
[11:10] What does Joe care about? Goldfish.
[12:35] Vicky has been going through somewhat of an existential crisis with her business lately.
[13:30] Most people are actually "river people". Vicky explains what she means by that.
[15:10] You should have an idea of where you're going. Live your life with purpose. Right now, Vicky feels like she's drifting through life.
[16:55] What do you want people to say at your funeral?
[19:50] Joe is happy where he is today.
[20:45] Vicky is going to be spending the next few weeks figuring out what she wants out of life and her business.
[20:50] Will there be changes? Undoubtedly.
[23:15] Vicky is in the works with something fantastic. Stay tuned for her exciting event hosted in November!
Mentioned in This Episode:
www.businessforsuperheroes.com/
www.businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:40] What is a 'Womble'?
[7:00] What's Joe's life goal right now?
[7:25] We fall into this trap where we think successful people have big life goals.
[8:15] We sometimes think that if we ever hope to be successful, we too need these huge goals and this makes us feel inadequate.
[9:15] What's Vicky's life goal right now? She has no idea!
[10:45] Fun fact, Vicky loves elephants.
[11:10] What does Joe care about? Goldfish.
[12:35] Vicky has been going through somewhat of an existential crisis with her business lately.
[13:30] Most people are actually "river people". Vicky explains what she means by that.
[15:10] You should have an idea of where you're going. Live your life with purpose. Right now, Vicky feels like she's drifting through life.
[16:55] What do you want people to say at your funeral?
[19:50] Joe is happy where he is today.
[20:45] Vicky is going to be spending the next few weeks figuring out what she wants out of life and her business.
[20:50] Will there be changes? Undoubtedly.
[23:15] Vicky is in the works with something fantastic. Stay tuned for her exciting event hosted in November!
Mentioned in This Episode:
www.businessforsuperheroes.com/
www.businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[3:00] Vicky finally got to use her chainsaw!
[5:05] Vicky talks about the rapper ShaoDow.
[7:00] Good artists are very hard working and business savvy people.
[8:35] ShaoDow has sold over 20,000 albums, despite not having a manager or a label.
[11:35] You have to work at your craft every single day.
[13:25] You have to get off the couch and sell yourself.
[14:50] It's a scary thing to own your own business, but the rewards make it worth it.
[18:30] Don't work on projects you don't enjoy.
[23:00] There's nothing wrong with marketing your product to someone who can benefit from it.
[24:50] No matter what you're selling, identify your fan base and who you're selling to.
[26:00] ShaoDow puts in the effort and actually goes out of his way to meet his fans.
[26:10] He taught himself how to speak French, just so he can build his support base abroad.
[28:10] Hey! Did you know you can borrow Vicky's brain for 30 mins on Skype? Follow link in the show notes.
Mentioned in This Episode:
www.businessforsuperheroes.com/
www.businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[3:00] Vicky finally got to use her chainsaw!
[5:05] Vicky talks about the rapper ShaoDow.
[7:00] Good artists are very hard working and business savvy people.
[8:35] ShaoDow has sold over 20,000 albums, despite not having a manager or a label.
[11:35] You have to work at your craft every single day.
[13:25] You have to get off the couch and sell yourself.
[14:50] It's a scary thing to own your own business, but the rewards make it worth it.
[18:30] Don't work on projects you don't enjoy.
[23:00] There's nothing wrong with marketing your product to someone who can benefit from it.
[24:50] No matter what you're selling, identify your fan base and who you're selling to.
[26:00] ShaoDow puts in the effort and actually goes out of his way to meet his fans.
[26:10] He taught himself how to speak French, just so he can build his support base abroad.
[28:10] Hey! Did you know you can borrow Vicky's brain for 30 mins on Skype? Follow link in the show notes.
Mentioned in This Episode:
www.businessforsuperheroes.com/
www.businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[1:10] Mark is an accountant but he hasn't done any accounting in about 2 and a half years.
[1:40] Mark decided to outsource his company to Philippine workers.
[2:30] Mark and Cherry now help other companies do the same thing.
[6:30] Why do companies outsource?
[7:00] Companies are finding it hard to find talent.
[7:45] Cherry talks about what she does for the business.
[8:50] Their business is greatly growing!
[9:25] What can people even outsource in the first place?
[11:40] Make sure your outsourced team is documenting what they're doing, so that you can use their work as training materials in the future.
[17:25] Vicky recommends all her inner-circle members document every single second of their day so they can see where they waste their time. Facebook is a huge time suck!
[18:05] Most of what you're currently doing can be done by someone else. They could even do it better than you.
[21:00] Although Vicky does not have anyone in the Philippines right now, she does have someone working for her. An extra set of hands is incredibly helpful.
[21:20] Feel like you can't let go of something? Let go of one thing as a start.
[21:40] Upwork can be a bit hit or miss, but if you want to test this outsourcing idea out, try websites like Upwork.
Mentioned in This Episode:
www.businessforsuperheroes.com/
]]>
Key Takeaways:
[1:10] Mark is an accountant but he hasn't done any accounting in about 2 and a half years.
[1:40] Mark decided to outsource his company to Philippine workers.
[2:30] Mark and Cherry now help other companies do the same thing.
[6:30] Why do companies outsource?
[7:00] Companies are finding it hard to find talent.
[7:45] Cherry talks about what she does for the business.
[8:50] Their business is greatly growing!
[9:25] What can people even outsource in the first place?
[11:40] Make sure your outsourced team is documenting what they're doing, so that you can use their work as training materials in the future.
[17:25] Vicky recommends all her inner-circle members document every single second of their day so they can see where they waste their time. Facebook is a huge time suck!
[18:05] Most of what you're currently doing can be done by someone else. They could even do it better than you.
[21:00] Although Vicky does not have anyone in the Philippines right now, she does have someone working for her. An extra set of hands is incredibly helpful.
[21:20] Feel like you can't let go of something? Let go of one thing as a start.
[21:40] Upwork can be a bit hit or miss, but if you want to test this outsourcing idea out, try websites like Upwork.
Mentioned in This Episode:
www.businessforsuperheroes.com/
]]>
Key Takeaways:
[1:25] What's the difference between an attic and a loft?
[7:30] People always care about their own problems.
[8:45] How do you get high-paying clients?
[13:00] Increase your prices. If you do lose clients, the increase in prices will cover it.
[14:30] Great service is not a 'feature'. You're expected to do great service. Build relationships with your clients instead.
[16:25] Can you imagine paying $40,000 a night at a resort? Why would anyone spend that much money?
[18:00] Avoid highlighting the basic service, instead highlight the high-end stuff you do provide.
[20:40] What really pisses people off in your industry?
[24:35] Gold nugget! Listen to hear Vicky's copy writing advice.
[27:10] Find out who your best customers are and focus your marketing on those types of people.
[27:20] We'll continue this topic another time!
Mentioned in This Episode:
www.businessforsuperheroes.com/
]]>
Key Takeaways:
[1:25] What's the difference between an attic and a loft?
[7:30] People always care about their own problems.
[8:45] How do you get high-paying clients?
[13:00] Increase your prices. If you do lose clients, the increase in prices will cover it.
[14:30] Great service is not a 'feature'. You're expected to do great service. Build relationships with your clients instead.
[16:25] Can you imagine paying $40,000 a night at a resort? Why would anyone spend that much money?
[18:00] Avoid highlighting the basic service, instead highlight the high-end stuff you do provide.
[20:40] What really pisses people off in your industry?
[24:35] Gold nugget! Listen to hear Vicky's copy writing advice.
[27:10] Find out who your best customers are and focus your marketing on those types of people.
[27:20] We'll continue this topic another time!
Mentioned in This Episode:
www.businessforsuperheroes.com/
]]>
Key Takeaways:
[4:45] What is Vicky talking about this week?
[5:25] Networking! It's such a dirty word!
[7:15] Joe talks about a sleazy sale's tactic that was pulled on him.
[10:30] Vicky enjoyed her networking event.
[11:15] Vicky talks about the networking format.
[12:50] You can't fire me because I quit!
[13:15] If you have a chance to stand up in a room full of people, don't waste it.
[13:30] Don't be afraid to be yourself.
[13:55] If you want to be successful, you have to be a real person.
[15:35] Are you having a hard time with your elevator pitch? Drop Vicky an email as she is working on a program to help you through that!
[17:55] Vicky talks about the people she met at the event. Hi James!
[23:05] Are you a plummer? Contact Vicky.
[25:00] Tune in next week! Thanks for listening everyone.
Mentioned in This Episode:
]]>
Key Takeaways:
[4:45] What is Vicky talking about this week?
[5:25] Networking! It's such a dirty word!
[7:15] Joe talks about a sleazy sale's tactic that was pulled on him.
[10:30] Vicky enjoyed her networking event.
[11:15] Vicky talks about the networking format.
[12:50] You can't fire me because I quit!
[13:15] If you have a chance to stand up in a room full of people, don't waste it.
[13:30] Don't be afraid to be yourself.
[13:55] If you want to be successful, you have to be a real person.
[15:35] Are you having a hard time with your elevator pitch? Drop Vicky an email as she is working on a program to help you through that!
[17:55] Vicky talks about the people she met at the event. Hi James!
[23:05] Are you a plummer? Contact Vicky.
[25:00] Tune in next week! Thanks for listening everyone.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:45] Vicky is sad/angry about the Brexit.
[2:40] Vicky doesn't recognize the country she lives in right now. Lots of racists have come out of the woodwork.
[4:05] Stand against racism.
[5:00] Last week we left you hanging on the AIDA/AIDCA acronym.
[7:30] If you want to know what not to do? Look at the yellow pages. The adverts are boring!
[11:25] What does Joe do to attract clients?
[12:10] Vicky shares what she does to attract clients.
[16:20] People will be worried about being ripped off.
[16:35] Vicky never guarantees results when she is marketing because there's no legitimate way to do so.
[16:55] Address your customers' concerns before they do.
[18:10] Seems simple, but you have to ask for Action.
[19:15] Reiterate to your potential customer the consequences of not taking action and why they must do it with you.
[20:10] You don't need weird and sketchy marketing tricks to get people to buy from you.
[20:40] Why do you pick the products that you pick at the supermarket? Think about it and then translate that conversation into your business.
[22:10] What lessons can be learned from Brexit?
[24:55] Throwing logic and facts at someone who is emotional isn't going to work.
[25:55] Vicky believes this has done a lot of damage to the British economy.
[27:55] Thanks for listening!
Mentioned in This Episode:
]]>
Key Takeaways:
[1:45] Vicky is sad/angry about the Brexit.
[2:40] Vicky doesn't recognize the country she lives in right now. Lots of racists have come out of the woodwork.
[4:05] Stand against racism.
[5:00] Last week we left you hanging on the AIDA/AIDCA acronym.
[7:30] If you want to know what not to do? Look at the yellow pages. The adverts are boring!
[11:25] What does Joe do to attract clients?
[12:10] Vicky shares what she does to attract clients.
[16:20] People will be worried about being ripped off.
[16:35] Vicky never guarantees results when she is marketing because there's no legitimate way to do so.
[16:55] Address your customers' concerns before they do.
[18:10] Seems simple, but you have to ask for Action.
[19:15] Reiterate to your potential customer the consequences of not taking action and why they must do it with you.
[20:10] You don't need weird and sketchy marketing tricks to get people to buy from you.
[20:40] Why do you pick the products that you pick at the supermarket? Think about it and then translate that conversation into your business.
[22:10] What lessons can be learned from Brexit?
[24:55] Throwing logic and facts at someone who is emotional isn't going to work.
[25:55] Vicky believes this has done a lot of damage to the British economy.
[27:55] Thanks for listening!
Mentioned in This Episode:
]]>
Key Takeaways:
[6:00] Vicky does a quick recap of last week's episode.
[6:45] After the podcast, go to www.tinyurl.com/bfs-ninja.
[8:20] This week Vicky is expanding on her topic of non-ninja marketing tricks you need.
[10:05] Joe explains the 'AIDCA' acronym - Attention, Interest, Desire, Conviction, Action.
[11:25] Every article you write needs to have AIDCA.
[13:40] A good article has a compelling headline that screams out a specific problem.
[15:00] You need to find your customers' dog poo.
[15:40] Don't be clever or funny with your headline.
[16:25] Don't do click bait titles either!!!
[17:35] Marketers are starting to use click bait titles, but it creates distrust.
[18:55] Once you've got their attention, you have to move on to the interest.
[20:55] Don't be boring. If you follow this formula, it'll be difficult to become boring.
[21:10] Did you know, this podcast would make you not boring!!
[21:25] Don't make people say, 'so what?' when reading your article.
[22:25] What makes you special compared to your competitor?
[23:45] Why do you choose specific brands when you do your shopping? What makes those brands special?
[24:25] You'll have to come back next week for a detailed explanation on the Conviction and Action part of the acronym!
Mentioned in This Episode:
www.businessforsuperheroes.com/
]]>
Key Takeaways:
[6:00] Vicky does a quick recap of last week's episode.
[6:45] After the podcast, go to www.tinyurl.com/bfs-ninja. [8:20] This week Vicky is expanding on her topic of non-ninja marketing tricks you need.
[10:05] Joe explains the 'AIDCA' acronym - Attention, Interest, Desire, Conviction, Action.
[11:25] Every article you write needs to have AIDCA.
[13:40] A good article has a compelling headline that screams out a specific problem.
[15:00] You need to find your customers' dog poo.
[15:40] Don't be clever or funny with your headline.
[16:25] Don't do click bait titles either!!!
[17:35] Marketers are starting to use click bait titles, but it creates distrust.
[18:55] Once you've got their attention, you have to move on to the interest.
[20:55] Don't be boring. If you follow this formula, it'll be difficult to become boring.
[21:10] Did you know, this podcast would make you not boring!!
[21:25] Don't make people say, 'so what?' when reading your article.
[22:25] What makes you special compared to your competitor?
[23:45] Why do you choose specific brands when you do your shopping? What makes those brands special?
[24:25] You'll have to come back next week for a detailed explanation on the Conviction and Action part of the acronym!
Mentioned in This Episode:
www.businessforsuperheroes.com/
]]>
Key Takeaways:
[2:10] Joe saw an owl in the backyard!
[2:45] You don't need ninja tricks to succeed with your marketing.
[3:15] Know a marketer that's 'crushing it' and is a huge bragger? They're wankers.
[4:00] People trying to sell the 'secret' formula = a red flag.
[4:40] Most of what those marketers are talking about is bullshit.
[5:00] Those marketers don't understand what they do themselves and try to make it extra complicated when it really isn't that hard.
[8:40] All this 'bragging stuff' tends to be very fictional and filled with lies.
[9:15] People can be deceiving. Flashy people tend to be broke!
[10:40] Those flashy people are just trying to put up a show for you.
[11:20] Sometimes you don't know certain things until you try them out, but just be upfront and honest.
[12:15] Beware of what people are actually doing vs. saying they're doing.
[12:30] Success isn't always measured in pounds. It's measured based on how you choose to live your life.
[12:55] So, the point? You don't need ninja tricks to make your marketing effective!
[13:15] Vicky shares an example of what not to do.
[15:35] Did you know copywriting is actually the fourth most important thing you could do?
[19:50] You don't have to be a good writer, but you also can't get away with being illiterate.
[21:15] Long copy or short copy? Vicky explains.
[23:15] What should your sales copy contain? Next week Vicky and Joe will talk about that topic in much more detail!
Mentioned in This Episode:
]]>
Key Takeaways:
[2:10] Joe saw an owl in the backyard!
[2:45] You don't need ninja tricks to succeed with your marketing.
[3:15] Know a marketer that's 'crushing it' and is a huge bragger? They're wankers.
[4:00] People trying to sell the 'secret' formula = a red flag.
[4:40] Most of what those marketers are talking about is bullshit.
[5:00] Those marketers don't understand what they do themselves and try to make it extra complicated when it really isn't that hard.
[8:40] All this 'bragging stuff' tends to be very fictional and filled with lies.
[9:15] People can be deceiving. Flashy people tend to be broke!
[10:40] Those flashy people are just trying to put up a show for you.
[11:20] Sometimes you don't know certain things until you try them out, but just be upfront and honest.
[12:15] Beware of what people are actually doing vs. saying they're doing.
[12:30] Success isn't always measured in pounds. It's measured based on how you choose to live your life.
[12:55] So, the point? You don't need ninja tricks to make your marketing effective!
[13:15] Vicky shares an example of what not to do.
[15:35] Did you know copywriting is actually the fourth most important thing you could do?
[19:50] You don't have to be a good writer, but you also can't get away with being illiterate.
[21:15] Long copy or short copy? Vicky explains.
[23:15] What should your sales copy contain? Next week Vicky and Joe will talk about that topic in much more detail!
Mentioned in This Episode:
]]>
Key Takeaways:
[1:40] A shout out to Keith from Vicky's inner circle!
[2:30] Joe reads out what Lyn said in the inner circle.
[2:55] Do you have an anti-avatar? An outline of the client you know you should avoid?
[3:40] Awful clients know exactly what they're doing to be jerks.
[5:15] Despite knowing how awful the client is, Lyn doesn't want to drop him.
[6:05] If someone's not paying you, why continue working with them?
[7:00] The customer is quite frequently a twat.
[7:25] Client/Freelancer relationships are a partnership, not a hierarchy.
[8:20] What is professionalism? Vicky defines it.
[11:45] The moment you give a discount off the full price, you cheapen your services.
[14:00] Life's too short to have awful clients. Ditch them! It's easier than you think.
[16:00] There are no rules when it comes to running a business.
[18:15] An inner circle is so helpful by giving you the encouragement you need from people who have been there before.
[18:35] Vicky shares a story on why you should always listen to your gut.
[26:35] Don't let other people run your own business.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:40] A shout out to Keith from Vicky's inner circle!
[2:30] Joe reads out what Lyn said in the inner circle.
[2:55] Do you have an anti-avatar? An outline of the client you know you should avoid?
[3:40] Awful clients know exactly what they're doing to be jerks.
[5:15] Despite knowing how awful the client is, Lyn doesn't want to drop him.
[6:05] If someone's not paying you, why continue working with them?
[7:00] The customer is quite frequently a twat.
[7:25] Client/Freelancer relationships are a partnership, not a hierarchy.
[8:20] What is professionalism? Vicky defines it.
[11:45] The moment you give a discount off the full price, you cheapen your services.
[14:00] Life's too short to have awful clients. Ditch them! It's easier than you think.
[16:00] There are no rules when it comes to running a business.
[18:15] An inner circle is so helpful by giving you the encouragement you need from people who have been there before.
[18:35] Vicky shares a story on why you should always listen to your gut.
[26:35] Don't let other people run your own business.
Mentioned in This Episode:
]]>
Key Takeaways:
[0:40] Joe is back!
[2:35] Vicky has a new journal and it's extremely organized.
[5:20] People who write what they're grateful for everyday end up being happier.
[7:10] Vicky and Joe talk about being overwhelmed.
[9:40] Most people compare too much to what other people are doing.
[10:40] Today is all about listening to yourself.
[11:00] What is Snapchat?!
[12:55] Vicky talks about one of her subscribers who has been on her list for 18 months before he bought anything from her.
[13:20] You don't need your own podcast if you don't want it!
[14:00] Pick one thing and then try it. If you don't like it, stop!
[14:20] Do stuff, but don't do everything all at once.
[15:30] Vicky talks about some of the things she does personally.
[16:15] Vicky love email marketing because it's easy and cheap.
[17:00] Re-purpose your emails into blogs!
[18:05] Should Vicky turn her podcast in to a book? Let her know!
[21:30] Vicky still doesn't understand Snapchat.
[24:55] Should you lead people directly to a social media platform? Vicky says no!
[26:55] Copy writing myths? Tune in next week for more.
Mentioned in This Episode:
]]>
Key Takeaways:
[0:40] Joe is back!
[2:35] Vicky has a new journal and it's extremely organized.
[5:20] People who write what they're grateful for everyday end up being happier.
[7:10] Vicky and Joe talk about being overwhelmed.
[9:40] Most people compare too much to what other people are doing.
[10:40] Today is all about listening to yourself.
[11:00] What is Snapchat?!
[12:55] Vicky talks about one of her subscribers who has been on her list for 18 months before he bought anything from her.
[13:20] You don't need your own podcast if you don't want it!
[14:00] Pick one thing and then try it. If you don't like it, stop!
[14:20] Do stuff, but don't do everything all at once.
[15:30] Vicky talks about some of the things she does personally.
[16:15] Vicky love email marketing because it's easy and cheap.
[17:00] Re-purpose your emails into blogs!
[18:05] Should Vicky turn her podcast in to a book? Let her know!
[21:30] Vicky still doesn't understand Snapchat.
[24:55] Should you lead people directly to a social media platform? Vicky says no!
[26:55] Copy writing myths? Tune in next week for more.
Mentioned in This Episode:
]]>
Key Takeaways:
[0:40] This week Joe is not here!
[1:05] Adam asked Vicky if he could have a telephone chat with her. As you may know, Vicky doesn't do those!
[1:20] Adam is a newbie copywriter and has some questions for Vicky, so she asked him to join her on the podcast.
[2:30] Believe it or not, a lot of copywriters are awful at what they do.
[2:45] Want to become a copywriter? Study your craft.
[3:45] What is Vicky's sales process?
[4:15] Vicky has two sales processes. Her private clients and her inner-circle group.
[4:55] Word of mouth clients will be the best clients you will ever have.
[9:10] People who want to pick your brain also want to pick your pocket.
[11:00] If people want to meet you for coffee/lunch, charge a consultation fee. It will help you weed the not-so-serious people out.
[12:45] Always go to a meetings with an action agenda. Vicky explains what this means.
[18:25] Although you should present yourself as the expert, you also want to sit and listen to what the client's biggest pain points are vs. promoting/selling yourself for the job.
[20:00] The sales process is all about building relationships.
[22:55] What would be a good way to make yourself stand out when approaching people on LinkedIn or Email?
[25:35] Vicky shares creative direct-mail examples that she and her clients have used.
Mentioned in This Episode:
]]>
Key Takeaways:
[0:40] This week Joe is not here!
[1:05] Adam asked Vicky if he could have a telephone chat with her. As you may know, Vicky doesn't do those!
[1:20] Adam is a newbie copywriter and has some questions for Vicky, so she asked him to join her on the podcast.
[2:30] Believe it or not, a lot of copywriters are awful at what they do.
[2:45] Want to become a copywriter? Study your craft.
[3:45] What is Vicky's sales process?
[4:15] Vicky has two sales processes. Her private clients and her inner-circle group.
[4:55] Word of mouth clients will be the best clients you will ever have.
[9:10] People who want to pick your brain also want to pick your pocket.
[11:00] If people want to meet you for coffee/lunch, charge a consultation fee. It will help you weed the not-so-serious people out.
[12:45] Always go to a meetings with an action agenda. Vicky explains what this means.
[18:25] Although you should present yourself as the expert, you also want to sit and listen to what the client's biggest pain points are vs. promoting/selling yourself for the job.
[20:00] The sales process is all about building relationships.
[22:55] What would be a good way to make yourself stand out when approaching people on LinkedIn or Email?
[25:35] Vicky shares creative direct-mail examples that she and her clients have used.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:40] Vicky received an email from someone, but she has two problems with what they wrote in it.
[7:40] Why is Vicky in Cork right now?
[9:00] There's very little support for people who have their own business.
[9:15] It's also hard to find the right kind of support because there are people who try to sell bullshit.
[12:40] It may sound funny, but Vicky and other female business owners have self-confidence issues.
[14:00] Vicky believes not enough people talk about it, even the marketing gurus and supposed 'leaders'.
[16:55] Vicky talks about what's been bothering her lately.
[18:40] If you're not confident about the way you look, then it's going to negatively impact your business.
[18:55] Vicky knows other women who feel so negatively about their appearance, they won't step on stage for an event.
[19:15] If it's bothering you, fix it.
[20:30] We will come back to this topic on another day, because it's not something that's talked about enough.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:40] Vicky received an email from someone, but she has two problems with what they wrote in it.
[7:40] Why is Vicky in Cork right now?
[9:00] There's very little support for people who have their own business.
[9:15] It's also hard to find the right kind of support because there are people who try to sell bullshit.
[12:40] It may sound funny, but Vicky and other female business owners have self-confidence issues.
[14:00] Vicky believes not enough people talk about it, even the marketing gurus and supposed 'leaders'.
[16:55] Vicky talks about what's been bothering her lately.
[18:40] If you're not confident about the way you look, then it's going to negatively impact your business.
[18:55] Vicky knows other women who feel so negatively about their appearance, they won't step on stage for an event.
[19:15] If it's bothering you, fix it.
[20:30] We will come back to this topic on another day, because it's not something that's talked about enough.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:10] What does Graham do?
[2:25] Because of 4Networking, Graham will be speaking at The Business Show in London.
[3:50] Vicky hates going to network meetings. It was just people hustling each other.
[4:20] Graham agrees with Vicky. It can be quite terrible.
[5:50] Vicky feels like networking events are so fake and filled with people looking to fulfill their own personal gain.
[6:25] Graham breaks down how 4Networking works.
[8:00] Is this a bit like speed dating?
[9:30] You're not going to get instant relationships when you network. You will have to cultivate them.
[11:30] Vicky is slowly being converted to the dark side.
[11:45] Thinking about going to a networking event for the first time? Listen to Graham's advice here.
[13:45] How would someone accurately prepare for their first network meeting?
[15:45] What is Graham's 40-second elevator pitch?
[17:10] Don't miss the opportunity. Your pitch is like a powerful headline.
[18:45] Vicky's unique hook is that she ran away with the circus.
[20:45] What's the best networking tip Graham has heard? Just fucking do it!
[22:10] Feel free to contact Graham and let him know you want to join!
[22:20] 4Networking is all over the UK.
Mentioned in This Episode:
www.businessforsuperheroes.com/
]]>
Key Takeaways:
[1:10] What does Graham do?
[2:25] Because of 4Networking, Graham will be speaking at The Business Show in London.
[3:50] Vicky hates going to network meetings. It was just people hustling each other.
[4:20] Graham agrees with Vicky. It can be quite terrible.
[5:50] Vicky feels like networking events are so fake and filled with people looking to fulfill their own personal gain.
[6:25] Graham breaks down how 4Networking works.
[8:00] Is this a bit like speed dating?
[9:30] You're not going to get instant relationships when you network. You will have to cultivate them.
[11:30] Vicky is slowly being converted to the dark side.
[11:45] Thinking about going to a networking event for the first time? Listen to Graham's advice here.
[13:45] How would someone accurately prepare for their first network meeting?
[15:45] What is Graham's 40-second elevator pitch?
[17:10] Don't miss the opportunity. Your pitch is like a powerful headline.
[18:45] Vicky's unique hook is that she ran away with the circus.
[20:45] What's the best networking tip Graham has heard? Just fucking do it!
[22:10] Feel free to contact Graham and let him know you want to join!
[22:20] 4Networking is all over the UK.
Mentioned in This Episode:
www.businessforsuperheroes.com/
]]>
Key Takeaways:
[1:10] Let's talk about Donald Trump.
[2:05] The entire UK is surprised that Trump has gotten this far.
[2:15] What are we watching?!
[4:25] Let's take a look at the people who have won the Presidential election in the past.
[4:35] People are predicting Trump is going to win the election because he is the most charismatic person.
[4:40] Obama and the Presidents before him had more charisma than their peers.
[6:40] Trump pretty much doesn't care what other people think, which is a bit refreshing.
[7:15] That's one powerful lesson you can take away from Trump: Be Yourself.
[7:35] Don't want to watch him because you can't stand him? That's foolish. You need to study him.
[9:30] Humans are lazy. We'll always take the path of least resistance.
[9:45] There's so much stupidity on Facebook.
[13:00] It doesn't matter what Trump says, it's the way he says it.
[14:00] Being the same as everybody else is not one of the things Trump gets criticized for.
[15:15] Words matter and the way Trump uses them is very, very powerful.
[16:45] Use short and simple words if you want to make someone do something.
[17:45] Mark Cuban likes Trump because he gives honest answers as opposed to prepared answers.
[18:25] Vicky, too, would much rather hear honest answers from politicians than a prepared answer.
[23:05] Trump knows his audience.
[25:35] Next podcast there will be no Joe!
[26:00] Vicky would rather stick pins in her eyes than go networking. Next week's guest will try to convince her otherwise.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:10] Let's talk about Donald Trump.
[2:05] The entire UK is surprised that Trump has gotten this far.
[2:15] What are we watching?!
[4:25] Let's take a look at the people who have won the Presidential election in the past.
[4:35] People are predicting Trump is going to win the election because he is the most charismatic person.
[4:40] Obama and the Presidents before him had more charisma than their peers.
[6:40] Trump pretty much doesn't care what other people think, which is a bit refreshing.
[7:15] That's one powerful lesson you can take away from Trump: Be Yourself.
[7:35] Don't want to watch him because you can't stand him? That's foolish. You need to study him.
[9:30] Humans are lazy. We'll always take the path of least resistance.
[9:45] There's so much stupidity on Facebook.
[13:00] It doesn't matter what Trump says, it's the way he says it.
[14:00] Being the same as everybody else is not one of the things Trump gets criticized for.
[15:15] Words matter and the way Trump uses them is very, very powerful.
[16:45] Use short and simple words if you want to make someone do something.
[17:45] Mark Cuban likes Trump because he gives honest answers as opposed to prepared answers.
[18:25] Vicky, too, would much rather hear honest answers from politicians than a prepared answer.
[23:05] Trump knows his audience.
[25:35] Next podcast there will be no Joe!
[26:00] Vicky would rather stick pins in her eyes than go networking. Next week's guest will try to convince her otherwise.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:55] Vicky and Joe did their first Parkrun 5k.
[4:30] They're getting live chickens next week!
[10:45] Would you rather munch on a £1 pie or a £4 super pie?
[11:15] Louise emailed Vicky to let her know she increased her prices!
[13:35] You need to increase your prices!
[14:15] You may lose customers, but your increase will more than cover them.
[15:25] Louise asked Vicky if she thought prices are regional.
[17:10] Louise, your business is not restricted by location.
[18:35] Tim Ferriss talks a lot about the 'new rich'.
[20:00] Since Louise has increased her prices, she is now able to take Fridays off.
[20:35] Remember, it's not always about money.
[21:00] What about hustling and crushing it?
[21:30] Vicky shares a story about the Mexican fisherman.
[24:00] Wealth doesn't mean cash in the bank.
[26:40] If you focus on the money, that's not the way to do it.
[27:05] What kind of lifestyle do you want?
[28:55] Final words: Prince was an exceptional businessman.
Mentioned in This Episode:
www.businessforsuperheroes.com/
]]>
Key Takeaways:
[1:55] Vicky and Joe did their first Parkrun 5k.
[4:30] They're getting live chickens next week!
[10:45] Would you rather munch on a £1 pie or a £4 super pie?
[11:15] Louise emailed Vicky to let her know she increased her prices!
[13:35] You need to increase your prices!
[14:15] You may lose customers, but your increase will more than cover them.
[15:25] Louise asked Vicky if she thought prices are regional.
[17:10] Louise, your business is not restricted by location.
[18:35] Tim Ferriss talks a lot about the 'new rich'.
[20:00] Since Louise has increased her prices, she is now able to take Fridays off.
[20:35] Remember, it's not always about money.
[21:00] What about hustling and crushing it?
[21:30] Vicky shares a story about the Mexican fisherman.
[24:00] Wealth doesn't mean cash in the bank.
[26:40] If you focus on the money, that's not the way to do it.
[27:05] What kind of lifestyle do you want?
[28:55] Final words: Prince was an exceptional businessman.
Mentioned in This Episode:
www.businessforsuperheroes.com/
]]>
Key Takeaways:
[1:15] Joe and Vicky are recording at Joe's office, without drinks in their hands!
[3:50] Facebook is a massive time suck!
[4:30] Vicky plans to install an app that will help her block FB/social media until a certain time.
[5:15] Facebook time is not productive time.
[6:15] Social media marketing can be really, really stupid.
[6:50] Facebook as a business tool though? It can sometimes be a fine line.
[8:25] Vicky explains why social media marketing bothers her.
[10:15] Facebook is not about selling, it's about engaging with your audience.
[11:20] What's Return On Investment (ROI)?
[14:15] You have to get ROI on your marketing or you're wasting your money.
[14:20] The problem with social media is that you don't know if it's working.
[15:00] People misidentify activity on social media for actual 'buys'.
[16:20] Let's talk about life time customer value for a moment.
[19:00] Before you do anything, work out your life time customer value first.
[19:50] How much do you currently spend on your business?
[21:00] After you've done the math, is 500 quid to acquire a customer really all that expensive?
[22:45] Conclusion: always know your numbers.
[24:20] Vicky recommends not doing Google ads yourself.
[25:30] Email lists are key because they're yours. Google/Facebook/etc doesn't own it.
[27:10] Stay tuned for next week's show!
Mentioned in This Episode:
www.businessforsuperheroes.com/
]]>
Key Takeaways:
[1:15] Joe and Vicky are recording at Joe's office, without drinks in their hands!
[3:50] Facebook is a massive time suck!
[4:30] Vicky plans to install an app that will help her block FB/social media until a certain time.
[5:15] Facebook time is not productive time.
[6:15] Social media marketing can be really, really stupid.
[6:50] Facebook as a business tool though? It can sometimes be a fine line.
[8:25] Vicky explains why social media marketing bothers her.
[10:15] Facebook is not about selling, it's about engaging with your audience.
[11:20] What's Return On Investment (ROI)?
[14:15] You have to get ROI on your marketing or you're wasting your money.
[14:20] The problem with social media is that you don't know if it's working.
[15:00] People misidentify activity on social media for actual 'buys'.
[16:20] Let's talk about life time customer value for a moment.
[19:00] Before you do anything, work out your life time customer value first.
[19:50] How much do you currently spend on your business?
[21:00] After you've done the math, is 500 quid to acquire a customer really all that expensive?
[22:45] Conclusion: always know your numbers.
[24:20] Vicky recommends not doing Google ads yourself.
[25:30] Email lists are key because they're yours. Google/Facebook/etc doesn't own it.
[27:10] Stay tuned for next week's show!
Mentioned in This Episode:
www.businessforsuperheroes.com/
]]>
Key Takeaways:
[2:15] Vicky and Joe are in their new house.
[2:40] Joe talks new house adventures that could have turned dangerous.
[7:25] The cats are completely confused.
[7:45] This week we answer Bobbie’s question.
[8:20] If you can't take a holiday in your business, you have a shit job.
[9:15] It's a huge red flag when you can't take time off of your business.
[12:45] If you email your prospects every day, you're going to be there when they need you. Is it too much though?
[13:40] When you email people every day, give them something of value.
[14:00] You can give away the 'what' and 'why', but save the 'how' for paying customers.
[16:00] Vicky hasn't received any hate mail for the podcast yet. Go on! She dares you.
[17:10] You need to train people to do what you want them to do.
[17:45] But won't my email prospects get bored if I email them every single day?
[19:55] The easiest people to sell to are the people you've already sold to.
[20:05] Think about your past customers before you start chasing for new ones.
[21:00] Hey, just a heads up, don't treat your current customers like shit.
[22:00] Contact all the people who have done business with you in the past and ask them to buy something else from you.
[22:45] If you take action, you'll do better than 99% of people out there.
[22:55] Write a list of people who have just bought from you days, weeks, and ages ago and message them in that order.
[24:15] Visit resources on Vicky's website to get a great email marketing mini-course.
Mentioned in This Episode:
www.businessforsuperheroes.com
www.businessforsuperheroes.com/resources
]]>
Key Takeaways:
[2:15] Vicky and Joe are in their new house.
[2:40] Joe talks new house adventures that could have turned dangerous.
[7:25] The cats are completely confused.
[7:45] This week we answer Bobbie’s question.
[8:20] If you can't take a holiday in your business, you have a shit job.
[9:15] It's a huge red flag when you can't take time off of your business.
[12:45] If you email your prospects every day, you're going to be there when they need you. Is it too much though?
[13:40] When you email people every day, give them something of value.
[14:00] You can give away the 'what' and 'why', but save the 'how' for paying customers.
[16:00] Vicky hasn't received any hate mail for the podcast yet. Go on! She dares you.
[17:10] You need to train people to do what you want them to do.
[17:45] But won't my email prospects get bored if I email them every single day?
[19:55] The easiest people to sell to are the people you've already sold to.
[20:05] Think about your past customers before you start chasing for new ones.
[21:00] Hey, just a heads up, don't treat your current customers like shit.
[22:00] Contact all the people who have done business with you in the past and ask them to buy something else from you.
[22:45] If you take action, you'll do better than 99% of people out there.
[22:55] Write a list of people who have just bought from you days, weeks, and ages ago and message them in that order.
[24:15] Visit resources on Vicky's website to get a great email marketing mini-course.
Mentioned in This Episode:
www.businessforsuperheroes.com
www.businessforsuperheroes.com/resources
]]>
Key Takeaways:
[0:50] It's 7:30am and there's no gin.
[1:10] Vicky and Joe are not very awake right now.
[1:35] Vicky reads out loud Bobbie's email about testimonials.
[2:25] Good job for getting testimonials!
[4:25] Why are testimonials useful?
[5:50] Vicky loves cricket.
[7:00] When in doubt, we look to other people's behavior.
[8:40] When you need help, don't scream out help, because people automatically assume someone else will help you.
[10:25] The very best business comes from word of mouth sales.
[11:50] How does Joe get his testimonials?
[13:10] Stop paying attention to what everybody else is doing and focus on your own business.
[15:25] How do you get testimonials when there's a confidentiality agreement in place?
[18:30] There's no such thing as too many testimonials!
[21:20] Where should you put your testimonials? Everywhere!
[24:20] Come back next week to get the answer to Bobbie's second question about pestering people with emails.
Mentioned in This Episode:
www.businessforsuperheroes.com/
www.businessforsuperheroes.com/inner-circle
Influence: Science and Practice by Robert Cialdini
]]>
Key Takeaways:
[0:50] It's 7:30am and there's no gin.
[1:10] Vicky and Joe are not very awake right now.
[1:35] Vicky reads out loud Bobbie's email about testimonials.
[2:25] Good job for getting testimonials!
[4:25] Why are testimonials useful?
[5:50] Vicky loves cricket.
[7:00] When in doubt, we look to other people's behavior.
[8:40] When you need help, don't scream out help, because people automatically assume someone else will help you.
[10:25] The very best business comes from word of mouth sales.
[11:50] How does Joe get his testimonials?
[13:10] Stop paying attention to what everybody else is doing and focus on your own business.
[15:25] How do you get testimonials when there's a confidentiality agreement in place?
[18:30] There's no such thing as too many testimonials!
[21:20] Where should you put your testimonials? Everywhere!
[24:20] Come back next week to get the answer to Bobbie's second question about pestering people with emails.
Mentioned in This Episode:
www.businessforsuperheroes.com/
www.businessforsuperheroes.com/inner-circle
Influence: Science and Practice by Robert Cialdini
]]>
Key Takeaways:
[0:40] Noodle joins us on today's podcast!
[0:55] It was Vicky's birthday yesterday and Joe bought her a chainsaw.
[2:25] Hi James! You're now the subject of the podcast.
[3:10] Want a copy of Vicky's book? Feel free to email her and she might send it to you for free.
[4:25] How much should you charge?
[5:40] You can't possibly charge if you don't know what the project is.
[6:30] People going to you for a problem, often don't really know what the real problem is.
[9:35] Most agencies will treat you like a commodity.
[10:50] The problem with working with agencies is that they already 'know' what you’re worth.
[11:45] You can learn a lot from agencies though, like how to work with clients and the overall industry.
[11:55] If you want to earn more money, then you'll have to leave an agency.
[12:30] As an independent freelancer, you're not working for somebody, you're working with them.
[13:40] Who does Vicky work with and why?
[17:20] Do what you do best. Work with your strengths.
[22:30] James! What kind of clients do you want to attract?
[26:40] Double check your website and the kind of message you're putting out there.
[26:45] Word of mouth is still the best way to get great clients.
[28:35] Want a copy of Vicky's book? Send her a haiku.
Mentioned in This Episode:
]]>
Key Takeaways:
[0:40] Noodle joins us on today's podcast!
[0:55] It was Vicky's birthday yesterday and Joe bought her a chainsaw.
[2:25] Hi James! You're now the subject of the podcast.
[3:10] Want a copy of Vicky's book? Feel free to email her and she might send it to you for free.
[4:25] How much should you charge?
[5:40] You can't possibly charge if you don't know what the project is.
[6:30] People going to you for a problem, often don't really know what the real problem is.
[9:35] Most agencies will treat you like a commodity.
[10:50] The problem with working with agencies is that they already 'know' what you’re worth.
[11:45] You can learn a lot from agencies though, like how to work with clients and the overall industry.
[11:55] If you want to earn more money, then you'll have to leave an agency.
[12:30] As an independent freelancer, you're not working for somebody, you're working with them.
[13:40] Who does Vicky work with and why?
[17:20] Do what you do best. Work with your strengths.
[22:30] James! What kind of clients do you want to attract?
[26:40] Double check your website and the kind of message you're putting out there.
[26:45] Word of mouth is still the best way to get great clients.
[28:35] Want a copy of Vicky's book? Send her a haiku.
Mentioned in This Episode:
]]>
Key Takeaways:
[2:45] Vicky has a waiting list for her potential clients, right now.
[4:25] Someone on Facebook was looking for a copywriter. Out of curiosity, Vicky checked out the candidates and she found the copy from their websites were absolutely horrid.
[4:50] Not everyone can be a copywriter.
[5:05] A copywriter doesn't just write. They know how to use psychology and persuasion.
[5:30] Hang around people who are better than you and you will become better at your craft.
[10:20] You have to look out for yourself before you can look out for anyone else.
[13:50] Let's talk Meth.
[14:15] Vicky and Joe love Breaking Bad and talk on some of the key business lessons you can learn from Walter himself.
[19:15] Vicky genuinely recommends watching Breaking Bad if you own a business.
[21:50] In order for your product to be good, you need to do your research and you need to be good at what you do.
[22:05] If you're doing too many things at once, it ends up diluting everything.
[23:25] Watch Breaking Bad if you haven't already!
[23:55] Shout out to Aaron who is listening to the podcast.
[25:00] Feel free to email Vicky anytime!
Mentioned in This Episode:
]]>
Key Takeaways:
[2:45] Vicky has a waiting list for her potential clients, right now.
[4:25] Someone on Facebook was looking for a copywriter. Out of curiosity, Vicky checked out the candidates and she found the copy from their websites were absolutely horrid.
[4:50] Not everyone can be a copywriter.
[5:05] A copywriter doesn't just write. They know how to use psychology and persuasion.
[5:30] Hang around people who are better than you and you will become better at your craft.
[10:20] You have to look out for yourself before you can look out for anyone else.
[13:50] Let's talk Meth.
[14:15] Vicky and Joe love Breaking Bad and talk on some of the key business lessons you can learn from Walter himself.
[19:15] Vicky genuinely recommends watching Breaking Bad if you own a business.
[21:50] In order for your product to be good, you need to do your research and you need to be good at what you do.
[22:05] If you're doing too many things at once, it ends up diluting everything.
[23:25] Watch Breaking Bad if you haven't already!
[23:55] Shout out to Aaron who is listening to the podcast.
[25:00] Feel free to email Vicky anytime!
Mentioned in This Episode:
]]>
Key Takeaways:
[1:20] What are Joe and Vicky drinking tonight?
[2:15] What are you doing to find clients and customers?
[3:15] Do you have a 'dream' client?
[5:45] It's difficult to change, change is hard.
[5:55] Take a second to see how you behave and if it consistently bugs you, do something about it.
[8:00] The only reason why Vicky signed up to run a half marathon is because she really liked the medal they give you.
[10:15] Consider sending a direct mail to your dream client.
[12:15] Vicky talks about a carpet cleaner and what he was doing right.
[12:45] Make a list of the top 100 companies you'd like to work with and then make a direct mail plan.
[13:25] Vicky and her client sent handcuffs in the mail and it generated around half a million quid worth of business in the first two weeks.
[14:50] Put together a nine step mailing campaign.
[16:15] This does require an investment upfront. It's not free.
[17:40] Learn from Vicky's mistakes, but sometimes you just gotta make mistakes and learn from them.
[18:25] What was the best direct mail Joe has received?
[24:50] Watch what this cat litter company did to target their customers. Link in the show notes.
[25:20] Next week Vicky will be talking about ROI!
Mentioned in This Episode:
http://www.businessforsuperheroes.com/
]]>
Key Takeaways:
[1:20] What are Joe and Vicky drinking tonight?
[2:15] What are you doing to find clients and customers?
[3:15] Do you have a 'dream' client?
[5:45] It's difficult to change, change is hard.
[5:55] Take a second to see how you behave and if it consistently bugs you, do something about it.
[8:00] The only reason why Vicky signed up to run a half marathon is because she really liked the medal they give you.
[10:15] Consider sending a direct mail to your dream client.
[12:15] Vicky talks about a carpet cleaner and what he was doing right.
[12:45] Make a list of the top 100 companies you'd like to work with and then make a direct mail plan.
[13:25] Vicky and her client sent handcuffs in the mail and it generated around half a million quid worth of business in the first two weeks.
[14:50] Put together a nine step mailing campaign.
[16:15] This does require an investment upfront. It's not free.
[17:40] Learn from Vicky's mistakes, but sometimes you just gotta make mistakes and learn from them.
[18:25] What was the best direct mail Joe has received?
[24:50] Watch what this cat litter company did to target their customers. Link in the show notes.
[25:20] Next week Vicky will be talking about ROI!
Mentioned in This Episode:
http://www.businessforsuperheroes.com/
]]>
Key Takeaways:
[1:55] Vicky and Joe are trying to buy a house.
[2:25] Banks are assholes.
[2:35] Vicky realizes she has been taking the power away from herself by having a fixed mindset.
[4:00] Vicky can either choose to be stressed for things she can't control or choose not to be stressed.
[4:45] Buster Keaton! He's awesome!
[5:15] The next person to leave the most useful review on iTunes/Stitcher Radio will receive a Buster Keaton collection.
[9:30] How do you eat spaghetti?
[11:25] Buster Keaton understood the value of connecting with his audience and building relationships.
[11:55] Biggest strategic mistake small business owners make? Focusing on the short-term.
[14:15] While you're saying yes to everything, you're missing the real opportunities.
[14:35] You have to set time to market yourself every day.
[15:05] All you need is an hour a day if you have a focused plan.
[15:45] Where's the easiest money? In existing customers.
[17:10] What do rich taxi drivers do?
[18:55] Don't chase the transactional customer, they are temporary and they are cheap.
[24:55] Shoot-out to Jen!
[25:15] Vicky is a very much ‘what you see is what you get’ type of person.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:55] Vicky and Joe are trying to buy a house.
[2:25] Banks are assholes.
[2:35] Vicky realizes she has been taking the power away from herself by having a fixed mindset.
[4:00] Vicky can either choose to be stressed for things she can't control or choose not to be stressed.
[4:45] Buster Keaton! He's awesome!
[5:15] The next person to leave the most useful review on iTunes/Stitcher Radio will receive a Buster Keaton collection.
[9:30] How do you eat spaghetti?
[11:25] Buster Keaton understood the value of connecting with his audience and building relationships.
[11:55] Biggest strategic mistake small business owners make? Focusing on the short-term.
[14:15] While you're saying yes to everything, you're missing the real opportunities.
[14:35] You have to set time to market yourself every day.
[15:05] All you need is an hour a day if you have a focused plan.
[15:45] Where's the easiest money? In existing customers.
[17:10] What do rich taxi drivers do?
[18:55] Don't chase the transactional customer, they are temporary and they are cheap.
[24:55] Shoot-out to Jen!
[25:15] Vicky is a very much ‘what you see is what you get’ type of person.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:55] Let's talk about mindset!
[2:25] Vicky was interviewed on the Renegade Recruiter and is happy with the outcome!
[2:45] Vicky talks about the biggest challenge she has had to overcome in the last few years.
[3:20] Did you know Vicky used to be a jerk? She doesn't know why people are still friends with her.
[6:00] It's not about being clever, it's about working hard.
[6:35] People in a fixed mindset say 'I can't do that' and it's draining.
[7:40] We are able to learn and change.
[7:55] Having a growth mindset doesn't mean you're going to be endlessly cheerful all the time.
[9:40] Joe talks about Richard, one of the podcast’s listeners.
[11:00] It's nice getting a positive email or a comment from someone.
[14:10] Joe works with someone who won't take any risks.
[15:30] Vicky talks about Viki Shanks, an author.
[17:50] We spend too much time comparing ourselves to others.
[23:15] If you've never seen a Buster Keaton film, then you need to sort your life out!
Mentioned in This Episode:
http://www.businessforsuperheroes.com/
http://therenegaderecruiter.com/
Mindset by Carol Dweck
Unravelled by Vikie Shanks
]]>
Key Takeaways:
[1:55] Let's talk about mindset!
[2:25] Vicky was interviewed on the Renegade Recruiter and is happy with the outcome!
[2:45] Vicky talks about the biggest challenge she has had to overcome in the last few years.
[3:20] Did you know Vicky used to be a jerk? She doesn't know why people are still friends with her.
[6:00] It's not about being clever, it's about working hard.
[6:35] People in a fixed mindset say 'I can't do that' and it's draining.
[7:40] We are able to learn and change.
[7:55] Having a growth mindset doesn't mean you're going to be endlessly cheerful all the time.
[9:40] Joe talks about Richard, one of the podcast’s listeners.
[11:00] It's nice getting a positive email or a comment from someone.
[14:10] Joe works with someone who won't take any risks.
[15:30] Vicky talks about Viki Shanks, an author.
[17:50] We spend too much time comparing ourselves to others.
[23:15] If you've never seen a Buster Keaton film, then you need to sort your life out!
Mentioned in This Episode:
http://www.businessforsuperheroes.com/
http://therenegaderecruiter.com/
Mindset by Carol Dweck
Unravelled by Vikie Shanks
]]>
Key Takeaways:
[1:35] Vicky and Joe are looking to buy a house.
[2:10] This week’s episode is about anti-language.
[2:50] Vicky explains what Polari is.
[8:10] Did you have a secret language as a kid? Joe did!
[13:00] Why is understanding slang or anti-language so important in business?
[14:20] Vicky reads an excerpt from a book she has.
[15:20] Listen to your clients. Listen to how they talk to each other.
[17:10] You will be covered in bruises when you join the circus.
[18:15] Think about how your target audience speaks.
[19:35] Join forums, social media, and really listen to them. Pick up their phrases.
[20:10] Vicky shares examples.
[21:30] Vicky talks about Donald Trump and his marketing strategy.
[23:40] There are people using the power of language for evil. Be aware of how they're doing it.
[26:05] Learning how to speak the same language as your audience is not being fake or un-genuine.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:35] Vicky and Joe are looking to buy a house.
[2:10] This week’s episode is about anti-language.
[2:50] Vicky explains what Polari is.
[8:10] Did you have a secret language as a kid? Joe did!
[13:00] Why is understanding slang or anti-language so important in business?
[14:20] Vicky reads an excerpt from a book she has.
[15:20] Listen to your clients. Listen to how they talk to each other.
[17:10] You will be covered in bruises when you join the circus.
[18:15] Think about how your target audience speaks.
[19:35] Join forums, social media, and really listen to them. Pick up their phrases.
[20:10] Vicky shares examples.
[21:30] Vicky talks about Donald Trump and his marketing strategy.
[23:40] There are people using the power of language for evil. Be aware of how they're doing it.
[26:05] Learning how to speak the same language as your audience is not being fake or un-genuine.
Mentioned in This Episode:
]]>
Key Takeaways:
[1:20] Who is Oli Luke?
[2:45] What's the easiest way to increase business sales?
[5:40] How has Oli helped his clients?
[8:35] You don't have to spend a lot of time on marketing.
[8:40] Sending direct mail is really fun to do.
[10:35] How can you get more inquiries in the first place?
[12:35] You have to test and try stuff.
[13:20] There is no right answer to every business. You have to see what works and scale from there.
[15:30] What's the quickest way to make sales?
[18:20] Oli has a free report on easy marketing strategies you can implement in your business.
Mentioned in This Episode:
http://www.businessforsuperheroes.com/
]]>
Key Takeaways:
[1:20] Who is Oli Luke?
[2:45] What's the easiest way to increase business sales?
[5:40] How has Oli helped his clients?
[8:35] You don't have to spend a lot of time on marketing.
[8:40] Sending direct mail is really fun to do.
[10:35] How can you get more inquiries in the first place?
[12:35] You have to test and try stuff.
[13:20] There is no right answer to every business. You have to see what works and scale from there.
[15:30] What's the quickest way to make sales?
[18:20] Oli has a free report on easy marketing strategies you can implement in your business.
Mentioned in This Episode:
http://www.businessforsuperheroes.com/
]]>
Key Takeaways:
[1:25] The universe doesn't care about you.
[1:35] Vicky and Joe talk about big corporations dodging taxes.
[4:10] Would society work better if there were charities instead of taxes?
[4:25] There's a lot of tax dodging from Amazon/Starbucks/Google/etc.
[4:55] Wouldn't the government be better off trying to close the legal loopholes?
[5:45] Vicky believes corporations dodge taxes because they're detached emotionally.
[6:50] Are the corporations who are dodging taxes, also destroying independent businesses?
[7:40] Vicky talks about an independent bookstore called Stephanie Books in London.
[12:15] Every customer is a lazy customer.
[15:05] Vicky talks about her local ski and sports shop.
[20:35] Vicky is by no means rich, but she is busy and would pay to have some of her time freed up.
[24:05] How can you entice people away from big companies?
Mentioned in This Episode:
]]>
Key Takeaways:
[1:25] The universe doesn't care about you.
[1:35] Vicky and Joe talk about big corporations dodging taxes.
[4:10] Would society work better if there were charities instead of taxes?
[4:25] There's a lot of tax dodging from Amazon/Starbucks/Google/etc.
[4:55] Wouldn't the government be better off trying to close the legal loopholes?
[5:45] Vicky believes corporations dodge taxes because they're detached emotionally.
[6:50] Are the corporations who are dodging taxes, also destroying independent businesses?
[7:40] Vicky talks about an independent bookstore called Stephanie Books in London.
[12:15] Every customer is a lazy customer.
[15:05] Vicky talks about her local ski and sports shop.
[20:35] Vicky is by no means rich, but she is busy and would pay to have some of her time freed up.
[24:05] How can you entice people away from big companies?
Mentioned in This Episode:
]]>
Key Takeaways:
[1:35] You don't have time? This is an EXCUSE!
[5:50] Be honest, you do have time.
[6:25] You're better off just saying 'no' instead of 'I don't have time'.
[10:25] Don't have time to do marketing? Do you mean you're just a little overwhelmed?
[11:10] Marketing is important.
[11:50] It can be a frustrating circle for a freelancer.
[13:40] You can't spend all of your time working, you need to eat, sleep, and spend time with your family.
[14:10] You owe it to yourself and your family to make time for marketing.
[14:30] Remember, not everything that happens to you is your fault.
[15:00] The little failures are the useful ones.
[17:35] Don't feel bad about not being productive; however you do need to take responsibility for it.
[17:45] Sounds simple, but make a list of your tasks.
[20:20] Categorize your tasks as important, urgent, or not important.
[21:45] Outsource as much stuff as you can.
[23:15] Contact Vicky if you need a VA.
[23:40] You can't outsource everything right away, so just pick something small.
[25:15] Buy Vicky's book if you haven't already and do the exercise in chapter three.
[26:00] You're entitled to your time.
[27:10] Shout out to Podfly!
Mentioned In This Episode:
http://www.businessforsuperheroes.com/
https://www.facebook.com/soverybritish/
]]>
Key Takeaways:
[1:35] You don't have time? This is an EXCUSE!
[5:50] Be honest, you do have time.
[6:25] You're better off just saying 'no' instead of 'I don't have time'.
[10:25] Don't have time to do marketing? Do you mean you're just a little overwhelmed?
[11:10] Marketing is important.
[11:50] It can be a frustrating circle for a freelancer.
[13:40] You can't spend all of your time working, you need to eat, sleep, and spend time with your family.
[14:10] You owe it to yourself and your family to make time for marketing.
[14:30] Remember, not everything that happens to you is your fault.
[15:00] The little failures are the useful ones.
[17:35] Don't feel bad about not being productive; however you do need to take responsibility for it.
[17:45] Sounds simple, but make a list of your tasks.
[20:20] Categorize your tasks as important, urgent, or not important.
[21:45] Outsource as much stuff as you can.
[23:15] Contact Vicky if you need a VA.
[23:40] You can't outsource everything right away, so just pick something small.
[25:15] Buy Vicky's book if you haven't already and do the exercise in chapter three.
[26:00] You're entitled to your time.
[27:10] Shout out to Podfly!
Mentioned In This Episode:
http://www.businessforsuperheroes.com/
https://www.facebook.com/soverybritish/
]]>
Key Takeaways:
[2:43] Email marketing – tales of success!
[5:13] What kind of success does Vicky have with email marketing?
[8:19] There are many pervasive myths about email marketing.
[8:46] Myth #1: Email marketing doesn’t work anymore.
[10:59] Myth #2: People don’t read emails anymore.
[14:26] Myth #3: People will think you’re a spammer.
[16:12] Myth #4: People think their customers are too clever & sophisticated to respond to Vicky Fraser style of emails.
[18:36] Myth #5: People think their customers don’t like to be sold to.
[20:08] Myth #6: If I email my list, they will unsubscribe.
[22:42] Vicky’s advice this week.
Mentioned in This Episode:
www.businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[2:43] Email marketing – tales of success!
[5:13] What kind of success does Vicky have with email marketing?
[8:19] There are many pervasive myths about email marketing.
[8:46] Myth #1: Email marketing doesn’t work anymore.
[10:59] Myth #2: People don’t read emails anymore.
[14:26] Myth #3: People will think you’re a spammer.
[16:12] Myth #4: People think their customers are too clever & sophisticated to respond to Vicky Fraser style of emails.
[18:36] Myth #5: People think their customers don’t like to be sold to.
[20:08] Myth #6: If I email my list, they will unsubscribe.
[22:42] Vicky’s advice this week.
Mentioned in This Episode:
www.businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[0:50] What is Vicky’s worst habit?
[1:59] How did Joe stop smoking?
[3:25] How did Vicky stop smoking?
[4:18] What is the habit loop?
[5:13] You can’t control what happens to you but you can control how you react to it.
[8:26] Focusing your time and energy on stuff you can do & the power of habit.
[10:27] Good intentions are worthless on their own and success requires action.
[10:41] Success has a lot to do with consistency.
[12:54] We have two selves: a conscious self and an unconscious self.
[13:43] Your unconscious brain takes over certain tasks in your life.
[14:17] Your habits run about 40% of what you do.
[16:28] Almost everything we do is habit.
[17:50] You feel good after exercising because you’re in a habit loop.
[18:50] The bad news: you can’t break habits.
[20:56] The good news: once you form habits you can change them.
[24:35] A simple way to change your bad habits.
[26:03] Next week Vicky will talk about email marketing.
Mentioned in This Episode:
www.businessforsuperheroes.com/inner-circle
The Power of Habit by Charles Duhigg
]]>
Key Takeaways:
[0:50] What is Vicky’s worst habit?
[1:59] How did Joe stop smoking?
[3:25] How did Vicky stop smoking?
[4:18] What is the habit loop?
[5:13] You can’t control what happens to you but you can control how you react to it.
[8:26] Focusing your time and energy on stuff you can do & the power of habit.
[10:27] Good intentions are worthless on their own and success requires action.
[10:41] Success has a lot to do with consistency.
[12:54] We have two selves: a conscious self and an unconscious self.
[13:43] Your unconscious brain takes over certain tasks in your life.
[14:17] Your habits run about 40% of what you do.
[16:28] Almost everything we do is habit.
[17:50] You feel good after exercising because you’re in a habit loop.
[18:50] The bad news: you can’t break habits.
[20:56] The good news: once you form habits you can change them.
[24:35] A simple way to change your bad habits.
[26:03] Next week Vicky will talk about email marketing.
Mentioned in This Episode:
www.businessforsuperheroes.com/inner-circle
The Power of Habit by Charles Duhigg
]]>
Key Takeaways:
[1:51] Vicky shares some of her favorite storybooks.
[8:59] If you want people to remember stuff, tell them a story.
[12:32] We are interested in stories about people.
[13:55] Stories are really powerful.
[15:25] Why are stories so powerful?
[17:38] Our brains are hard wired to respond to stories and we make decisions based on our emotional responses.
[21:40] Jennifer Aaker's experiment demonstrates the importance of stories.
[23:14] Vicky's suggestions on storytelling.
[25:19] Vicky’s inner-circle has access to her hour-long online tele-class on storytelling.
Mentioned in this Episode:
www.businessforsuperheroes.com/inner-circle
The Feeling of What Happens by Antonio Damasio
David Attenborough vs. George Monbiat
]]>
Key Takeaways:
[1:51] Vicky shares some of her favorite storybooks.
[8:59] If you want people to remember stuff, tell them a story.
[12:32] We are interested in stories about people.
[13:55] Stories are really powerful.
[15:25] Why are stories so powerful?
[17:38] Our brains are hard wired to respond to stories and we make decisions based on our emotional responses.
[21:40] Jennifer Aaker's experiment demonstrates the importance of stories.
[23:14] Vicky's suggestions on storytelling.
[25:19] Vicky’s inner-circle has access to her hour-long online tele-class on storytelling.
Mentioned in this Episode:
www.businessforsuperheroes.com/inner-circle
The Feeling of What Happens by Antonio Damasio
David Attenborough vs. George Monbiat
]]>
Key Takeaways:
[01:04] What does Vicky mean by “sticky” stories?
[04:51] Sharing unverified stories overshadows the scientific stories worthy of being shared.
[05:59] Stories that do get shared, spread quickly and tend to stick.
[06:15] How can you design a story that spreads like wild fire?
[11:35] What's the secret to telling stories that are sticky?
[11:41] First – A sticky story must be SIMPLE!
[12:24] There is an important difference between dumbing down and simplification.
[14:04] Look at newspaper headlines for good examples of sticky stories.
[14:44] Second – A sticky story must be UNEXPECTED!
[17:56] Create curiosity in your stories.
[19:54] Next – A sticky story must be CONCRETE!
[22:32] Penultimately – A sticky story must be CREDIBLE!
[23:51] How can you gain credibility?
[26:04] Finally – A sticky story must be EMOTIONAL!
[26:45] Next week's podcast will be all about storytelling.
[27:02] You can use the mnemonic SUCCESS to remember the key to making sticky stories.
Mentioned in this Episode:
MADE to STICK: Why Some Ideas Survive and Others Die by Chip and Dan Heath
www.businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[01:04] What does Vicky mean by “sticky” stories?
[04:51] Sharing unverified stories overshadows the scientific stories worthy of being shared.
[05:59] Stories that do get shared, spread quickly and tend to stick.
[06:15] How can you design a story that spreads like wild fire?
[11:35] What's the secret to telling stories that are sticky?
[11:41] First – A sticky story must be SIMPLE!
[12:24] There is an important difference between dumbing down and simplification.
[14:04] Look at newspaper headlines for good examples of sticky stories.
[14:44] Second – A sticky story must be UNEXPECTED!
[17:56] Create curiosity in your stories.
[19:54] Next – A sticky story must be CONCRETE!
[22:32] Penultimately – A sticky story must be CREDIBLE!
[23:51] How can you gain credibility?
[26:04] Finally – A sticky story must be EMOTIONAL!
[26:45] Next week's podcast will be all about storytelling.
[27:02] You can use the mnemonic SUCCESS to remember the key to making sticky stories.
Mentioned in this Episode:
MADE to STICK: Why Some Ideas Survive and Others Die by Chip and Dan Heath
www.businessforsuperheroes.com/inner-circle
]]>
Key Takeaways:
[01:13] Why does Vicky think Japan is a splendid place?
[03:00] Why chewing gum is not welcomed in Japan?
[04:22] How would you sell chewing gum in Japan?
[05:24] The creator of Hi-Chew found a highly profitable niche.
[06:02] Joe talks about his company's niche.
[08:15] You can also think of a niche as doing something no one else can do.
[10:23] Still wondering why you should choose a niche?
[11:40] As a small business, you can't compete with the mass market companies.
[12:00] A story about Levi Straus that is a good example of finding a niche.
[16:14] The point of the Levi Strauss story…
[17:56] Do not try to reach as many people as possible because of a low conversion rate.
[18:52] You'll get a much better ROI if you find a niche.
[19:19] Joe looks at a niche from the customer point of view.
[21:27] Find your niche. Don't go after everybody!
[22:58] What if you're not a marketing professional like Vicky?
[23:42] You've got to identify your niche within your market.
Mentioned in This Episode:
http://www.businessforsuperheroes.com/podcast/
]]>
Key Takeaways:
[01:13] Why does Vicky think Japan is a splendid place?
[03:00] Why chewing gum is not welcomed in Japan?
[04:22] How would you sell chewing gum in Japan?
[05:24] The creator of Hi-Chew found a highly profitable niche.
[06:02] Joe talks about his company's niche.
[08:15] You can also think of a niche as doing something no one else can do.
[10:23] Still wondering why you should choose a niche?
[11:40] As a small business, you can't compete with the mass market companies.
[12:00] A story about Levi Straus that is a good example of finding a niche.
[16:14] The point of the Levi Strauss story…
[17:56] Do not try to reach as many people as possible because of a low conversion rate.
[18:52] You'll get a much better ROI if you find a niche.
[19:19] Joe looks at a niche from the customer point of view.
[21:27] Find your niche. Don't go after everybody!
[22:58] What if you're not a marketing professional like Vicky?
[23:42] You've got to identify your niche within your market.
Mentioned in This Episode:
http://www.businessforsuperheroes.com/podcast/
]]>
Key Points:
[1:20] Vicky shares some uncomfortable truths
[2:20] Couple of things about price
[3:32] People rarely buy on price
[7:00] Price cuts are always a self-inflicted wound
[8:30] Discounting is not always wrong
[9:18] Most small businesses cannot afford to join discount wars
[9:40] There are situations where you can give special offers
[10:56] There are other ways to give discounts by giving special offers
[13:57] Key point: remember what problem you're solving with your product or service
[14:24] Another good reason not to discount
[17:42] Bottom line: Don't discount!
[18:10] If customers are questioning price, it means you haven't shown them value yet!
[19:22] There are techniques you can use to show value
[91:47] Vicky's Takeaways:
[21:00] Coming up next week: Niches!
Mentioned in This Episode:
Write and publish your book in 90 days course by Vicky Fraser
http://www.businessforsuperheroes.com/podcast/
]]>
Key Points:
[1:20] Vicky shares some uncomfortable truths
[2:20] Couple of things about price
[3:32] People rarely buy on price
[7:00] Price cuts are always a self-inflicted wound
[8:30] Discounting is not always wrong
[9:18] Most small businesses cannot afford to join discount wars
[9:40] There are situations where you can give special offers
[10:56] There are other ways to give discounts by giving special offers
[13:57] Key point: remember what problem you're solving with your product or service
[14:24] Another good reason not to discount
[17:42] Bottom line: Don't discount!
[18:10] If customers are questioning price, it means you haven't shown them value yet!
[19:22] There are techniques you can use to show value
[91:47] Vicky's Takeaways:
[21:00] Coming up next week: Niches!
Mentioned in This Episode:
Write and publish your book in 90 days course by Vicky Fraser
http://www.businessforsuperheroes.com/podcast/
]]>
Key Points:
[2:10] Joe remembers thinking that Vicky could look for a job and take all the freelance work that comes her way
[2:32] Getting new clients was exciting but it was difficult because it paid horrible money
[3:52] She decided enough was enough
[4:10] This podcast is for any small business owner
[4:26] And for other creative professionals such as designers, translators, editors, etc.
[4:46] Are you really making as much money as you want? Are your clients the upper echelons of clients who pay you top dollar on time, and are a pleasure to work with?
[5:13] If you’re not getting top tier clients, then you are where she was a few years ago
[6:02] First thing she did was to learn how to do copy writing, well
[7:14] On today’s episode, Vicky will talk about marketing
[8:03] How do we make more money? Have more time off & be more fun to be around?
[9:00] Just because you’ve got a good product it does not mean it’s going to sell
[9:06] Difference between a successful and an unsuccessful business is profitable marketing
[10:29] The first big thing you need to get your head around: you are in the marketing of whatever industry you are in
[11:19] Find out what people want and need, and give it to them
[12:25] Another big misconception about the basic principles of marketing
[13:04] Is your marketing brining you any results? Do you know if it is?
[14:09] Direct response marketing for small businesses
[15:07] Find your starving crowd and give them what they want
[15:23] Back to direct response marketing
[17:25] Bottom line: your business lives and dies on the strength of its marketing
[18:09] The difference between coffee and sex
[19:39] The profits are in the long-term relationships
[21:21] Next week Vicky will discuss why discounts can be dangerous and destroy your business
[21:50] Vicky’s Takeaways for this week:
Mentioned in this Episode:
Coca Cola
]]>
Key Points:
[2:10] Joe remembers thinking that Vicky could look for a job and take all the freelance work that comes her way
[2:32] Getting new clients was exciting but it was difficult because it paid horrible money
[3:52] She decided enough was enough
[4:10] This podcast is for any small business owner
[4:26] And for other creative professionals such as designers, translators, editors, etc.
[4:46] Are you really making as much money as you want? Are your clients the upper echelons of clients who pay you top dollar on time, and are a pleasure to work with?
[5:13] If you’re not getting top tier clients, then you are where she was a few years ago
[6:02] First thing she did was to learn how to do copy writing, well
[7:14] On today’s episode, Vicky will talk about marketing
[8:03] How do we make more money? Have more time off & be more fun to be around?
[9:00] Just because you’ve got a good product it does not mean it’s going to sell
[9:06] Difference between a successful and an unsuccessful business is profitable marketing
[10:29] The first big thing you need to get your head around: you are in the marketing of whatever industry you are in
[11:19] Find out what people want and need, and give it to them
[12:25] Another big misconception about the basic principles of marketing
[13:04] Is your marketing brining you any results? Do you know if it is?
[14:09] Direct response marketing for small businesses
[15:07] Find your starving crowd and give them what they want
[15:23] Back to direct response marketing
[17:25] Bottom line: your business lives and dies on the strength of its marketing
[18:09] The difference between coffee and sex
[19:39] The profits are in the long-term relationships
[21:21] Next week Vicky will discuss why discounts can be dangerous and destroy your business
[21:50] Vicky’s Takeaways for this week:
Mentioned in this Episode:
Coca Cola
]]>