Austyn Allison, Author at Campaign Middle East

Foreign correspondence

Austyn Allison — Fri, 15 Jul 2022 12:16:49 +0000

By Austyn Allison, senior editor June has been a month of travel like I’ve not known since before the pandemic. I’ve been out of Dubai twice, which is a lot by my standards. First to Riyadh for our inaugural Campaign Saudi Briefing, and then to France for the return of the in-person Cannes Lions advertising […]

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VMLY&R consolidates with Nick Walsh at helm

Austyn Allison — Mon, 04 Jul 2022 11:00:20 +0000

WPP agencies VMLY&R, VMLY&R Commerce, GTB and The Classic Partnership are to combine in the region, with VMLY&R Commerce CEO Nick Walsh becoming CEO of VMLY&R MENA. Walsh says the move is part of a “one-brand strategy”, which brings the structure of other global markets to the region. The consolidation continues a trajectory that WPP […]

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Middle East picks up record two Grands Prix at Cannes Lions

Austyn Allison — Tue, 21 Jun 2022 09:30:05 +0000

UAE work has won an unprecedented two Grands Prix as Cannes Lions has announced the first winners at this year’s festival. The winners of the Pharma Lions, Health & Wellness Lions, Outdoor Lions, Print & Publishing Lions and Radio & Audio Lions were all announced during the first live Awards Show of the week. Simon […]

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Winners announced at Transform Awards MEA 2022

Austyn Allison — Mon, 30 May 2022 13:00:13 +0000

Now in its ninth iteration, the Transform Awards MEA continued to celebrate the transformative power of branding and rebranding in the Middle East and Africa. The very best in corporate and consumer-facing rebranding and brand development in the region were assessed by our esteemed judges before being rewarded for their flair and creativity. In an […]

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TikTok partners with Injaz on jobs initiative

Austyn Allison — Mon, 30 May 2022 12:00:41 +0000

TikTok has joined forces with INJAZ, the non-profit organization for education and training in workforce readiness, financial literacy and entrepreneurship across the Arab World, to raise awareness of its ‘Future Jobs Initiative’ program. The partnership was launched today through an engaging panel discussion held at the TikTok Lounge. Through the collaboration, TikTok will leverage their […]

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Al Masaood Power and All About Brands launch electric charging network

Austyn Allison — Mon, 30 May 2022 11:00:53 +0000

Al Masaood Power Division, part of the Al Masaood Group, one of Abu Dhabi’s leading business conglomerates, is set to mark a new chapter in its sustainability journey with the upcoming launch of SHAMS+ (SHAMSPLUS), its full-fledged charging solution for electric vehicles (EVs) and hybrid marine vessels. It is the first such innovative solution to […]

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Call for nominations: Faces to Watch 2022: Brand Edition

Austyn Allison — Fri, 20 May 2022 08:04:26 +0000

Campaign Middle East Faces to Watch 2022: Brands Edition We are now accepting entries for Campaign’s Faces to Watch 2022 to profile the brightest and best young talent aged 30 and under, working client-side under marketing, communication, digital and social media management. We can accept nominations from agencies working with the clients, or from senior […]

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Tales & Heads wins Stellantis Middle East’s communications account

Austyn Allison — Wed, 18 May 2022 10:02:28 +0000

Stellantis, one of the world’s leading automakers and mobility providers, has awarded Tales & Heads, the UAE-headquartered marketing and communications agency, its Middle East communications brief following a competitive pitch. Tales & Heads, which specialises in strategic consultancy and creative storytelling, will manage corporate communications for Stellantis Middle East in addition to consumer and stakeholder […]

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Unlocking the full value of corporate brand in B2B – by Richard Crookes

Austyn Allison — Tue, 17 May 2022 06:33:58 +0000

As Middle East Business-to-Business (B2B) companies rebound from the effects of the pandemic, many are seizing the moment to recalibrate and evolve their corporate brand position. The corporate brand journey Building a brand is a journey. The nature of developing a B2B brand means that the customer journey tends to be a considerably longer endeavour […]

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UAE President HH Sheikh Khalifa bin Zayed Al Nahyan has passed away

Austyn Allison — Fri, 13 May 2022 10:54:00 +0000

UAE President H.H. Sheikh Khalifa bin Zayed Al Nahyan passed away today, Friday May 13, the Ministry of Presidential Affairs has announced. He was 73 years old. A statement on state news agency wam read, “the Ministry of Presidential Affairs condoles the people of the UAE, the Arab and Islamic nation and the world over the […]

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