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A project on the Solana blockchain that aimed to connect and elevate the African diaspora through history, art, and technology.
Role:
Lead designer
Contribution:
Design direction / Branding development / App design / Site design / Video player
App design
Video Player
Site design
The benefits of the Aura Design System
______
1) Elevated design language
2) 20-30% increase in efficiency and productivity
3) A flexible component based design system that allows the team to maintain a high level of consistency
This design system was developed in close partnership with the development team, the copywriting team, the content team, the marketing team, the research team, and senior stakeholders to ensure that all research findings, customer feedback, and business goals were considered.
Components
EMAIL DESIGNS
These emails were effective and addressed two of the brands’ concerns:
(1) Creating emails that are true to the brand’s visual aesthetics, but that can also deliver results
(2) Creating emails that increase conversion rate
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HTML emails with improved layout design for Elizabeth Arden.
Gilt Groupe and Saks Off 5TH emails
VISUAL DESIGN
Lead designer
Visual design systems were developed to promote seasonal e-commerce sales for spring, wedding, and summer.
(1) Spring sale
(2) Wedding seaon
(3) Summer sale
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UIUX
A series of logos I have designed over the years for a variety of clients and projects including, healthcare, lifestyle, real estate, technology, and more.
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