Comments for The IIAR> Institute of Influencer & Analyst Relations

Comment on Analyst firms: rock star bands or record label dinosaurs? by AI is the Napster of analyst research - KIMRA

AI is the Napster of analyst research - KIMRA — Fri, 28 Aug 2026 14:53:24 +0000

[…] Create it once. Sell it many times. Add advisory, consulting and conferences around the edges. I first developed the music-industry analogy in 2011, arguing that customers buy insights, not research—and that the experience is better live than […]

Comment on Do you need to pay Gartner to be in the Magic Quadrant? by Gartner Magic Quadrant 2026: IoT Connectivity Between Market Power and Methodology Questions - We speak IoT

Fri, 05 Jun 2026 18:40:16 +0000

[…] formal answer is clear. The Magic Quadrant is officially not a pay-for-placement instrument: vendor briefings with Gartner are free of charge, inclusion criteria are publicly communicated, and a vendor does not need to be a Gartner customer […]

Comment on Analyst firms: rock star bands or record label dinosaurs? by The Theory of Post-Merger Square Enix's Perceived Systemic Collapse - The Human Logic

Fri, 06 Feb 2026 21:13:32 +0000

[…] Reference (analystrelations.org) […]

Comment on [GUEST POST] Analyzing the Analysts: Comparison of Gartner and Forrester by James McGovern by Gartner Magic Quadrant Explained | 2025 SMB IT Strategy Guide

Gartner Magic Quadrant Explained | 2025 SMB IT Strategy Guide — Wed, 12 Nov 2025 23:24:01 +0000

[…] Analyzing the Analysts: Comparison of Gartner and Forrester – analystrelations […]

Comment on IIAR> Primer: Who are industry analysts and what do they do? by Les FIGs, une puissance économique au service de la Tech US ? - INCYBER NEWS

Les FIGs, une puissance économique au service de la Tech US ? - INCYBER NEWS — Fri, 07 Nov 2025 07:05:41 +0000

[…] lui, ils jouent cependant un rôle clé dans la structuration des marchés IT et cybers&…, notamment en normalisant les catégories, en légitimant les acteurs et en ouvrant la […]

Comment on [GUEST POST] Analyzing the Analysts: Comparison of Gartner and Forrester by James McGovern by How Gartner & Forrester Shape Cybersecurity | SECITHUB

How Gartner & Forrester Shape Cybersecurity | SECITHUB — Sun, 26 Oct 2025 22:09:15 +0000

[…] Analyzing the Analysts: Comparison of Gartner and Forrester – analystrelations […]

Comment on [Guest Post] Why IT Vendors Should Take Industry Analysts (More) Seriously by TMW Special Edition | Transforming The Martech Decision-Making Landscape With Alium – The Martech Weekly

Fri, 14 Feb 2025 07:34:41 +0000

[…] the years, the Magic Quadrant has faced criticism. Either that the company skews the market with its research, or this 2009 complaint from a software vendor that challenged the legitimacy of […]

Comment on [Guest Post] Why IT Vendors Should Take Industry Analysts (More) Seriously by TMW #164 | Gartner and the authority economy – The Martech Weekly

TMW #164 | Gartner and the authority economy – The Martech Weekly — Fri, 14 Feb 2025 07:29:28 +0000

[…] more to it. Over the years, the Magic Quadrant has faced criticism. Either that the company skews the market with its research, or this 2009 complaint from a software vendor that challenged the legitimacy of their place in the […]

Comment on The IIAR> team by The IIAR> Institute of Influencer & Analyst Relations / IIAR> What is your AR Story with Jennifer Yousef

Thu, 30 Jan 2025 08:32:39 +0000

[…] Meet the IIAR> team […]

Comment on The IIAR> team by The IIAR> Institute of Influencer & Analyst Relations / IIAR> What is your AR Story with Jerome Pineau

Tue, 28 Jan 2025 06:31:59 +0000

[…] Meet the IIAR> team […]

Comment on The IIAR> team by The IIAR> Institute of Influencer & Analyst Relations / IIAR> What is your AR Story with Annie Wang

Wed, 08 Jan 2025 06:15:07 +0000

[…] Meet the IIAR> team […]

Comment on IIAR> Working Groups by The IIAR> Institute of Influencer & Analyst Relations / IIAR> Discussion Group: Mastering The 30/60/90-Day AR Plan, 19th December

Wed, 04 Dec 2024 14:55:43 +0000

[…] IIAR> Working Groups […]

Comment on [IIAR Teleconference] There’s a crisis in analyst relations by Why I wrote that piece... - Horses for Sources | No Boundaries

Why I wrote that piece... - Horses for Sources | No Boundaries — Wed, 11 Sep 2024 11:42:22 +0000

[…] 11.00am ET, where I will be discussing this “crisis” live and taking questions. Click here for more details, or email info at […]

Comment on IIAR> Working Groups by The IIAR> Institute of Influencer & Analyst Relations / IIAR> Discussion Webinar: Managing Vendor Evaluations (MQ/Wave/Marketscape, etc.), 5th September

Wed, 21 Aug 2024 12:01:44 +0000

[…] IIAR> Working Groups […]

Comment on The IIAR> team by The IIAR> Institute of Influencer & Analyst Relations / IIAR> launches a North American Chapter

Mon, 13 May 2024 12:12:57 +0000

[…] Meet the IIAR> team […]

Comment on IIAR> local chapters by The IIAR> Institute of Influencer & Analyst Relations / IIAR> launches a North American Chapter

Mon, 13 May 2024 12:10:05 +0000

[…] IIAR> Chapters […]

Comment on The Value of Membership by The IIAR> Institute of Influencer & Analyst Relations / What does ISG research stand for?

Thu, 25 Apr 2024 15:14:36 +0000

[…] Why Become an IIAR> Member? […]

Comment on IIAR> local chapters by The IIAR> Institute of Influencer & Analyst Relations / IIAR> Monthly Meet-up Apr’21

Tue, 23 Apr 2024 12:53:41 +0000

[…] IIAR> Chapters […]

Comment on Constellation and the curse of the (not so) magic quadrant by Ludovic Leforestier

Ludovic Leforestier — Fri, 23 Feb 2024 19:54:20 +0000

Eight years later and the Gartner MQ actually increased its SOV > https://www.starsight.biz/2022/05/09/how-much-do-i-need-to-pay-to-be-in-a-gartner-magic-quadrant-and-4-other-analyst-relations-myths/

Comment on IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy? by Ludovic Leforestier

Ludovic Leforestier — Thu, 01 Feb 2024 20:19:03 +0000

Check also Starsight’s 10 truths about analyst relations for start-ups > https://www.starsight.biz/2021/07/21/10-truths-on-analyst-relations-for-tech-startups/