Content for Biz Inc.

The Cure for Abandoned Social Media Accounts: Strategy and Planning

Joanne Costin — Sun, 04 May 2025 19:16:55 +0000

Did you hop on the social media bandwagon, only to be disappointed in your efforts, not to mention the results? Were you lured by promises of low cost brand exposure? Are your accounts nearly abandoned or are you overwhelmed by a proliferation of social media accounts for multiple brands? If only B2B social media was … Continue reading The Cure for Abandoned Social Media Accounts: Strategy and Planning

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Contractor Websites Part III: Getting Organized

Joanne Costin — Sun, 03 Feb 2019 22:20:14 +0000

Whether you ask someone else to project manage your new website or do it yourself, the business owner, content and development team needs to be on the same page with what pages are needed and how visitors will navigate through the site. So clients can visualize this, I typically create a rough sitemap that looks … Continue reading Contractor Websites Part III: Getting Organized

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Contractor Websites Part 2: What needs to be done and who will do it

Joanne Costin — Sat, 19 Jan 2019 06:08:33 +0000

Determining which tasks you can take on yourself and which you need to outsource to professionals is a key decision for business owners. Of course, anything you can do yourself can be a savings, but you also need to consider your expertise as well as impact it will have on the time needed to complete … Continue reading Contractor Websites Part 2: What needs to be done and who will do it

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What a contractor needs to know about building a website – Part 1: Upfront considerations

Joanne Costin — Fri, 14 Dec 2018 07:55:49 +0000

Part 1 of a 4-part series on website development Creating a first website or even a revamp of an existing website is a learning process for most contractors. Most underestimate the time, talent and work that go into a successful site. Projects often hit stumbling blocks because business owners don’t understand all the steps involved. … Continue reading What a contractor needs to know about building a website – Part 1: Upfront considerations

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The Post-CONEXPO-CON/AGG Marketing Challenge

Joanne Costin — Wed, 26 Apr 2017 20:28:16 +0000

Using content to maximize your investment in North America’s biggest construction show By now, your feet have probably recovered from CONEXPO-CON/AGG & IFPE 2017, the global mega-construction trade show, held in Las Vegas, NV, March 7-11, 2017. However, if you were one of the more than 2,800 exhibitors that occupied a record 2.8 million-plus net … Continue reading The Post-CONEXPO-CON/AGG Marketing Challenge

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