Admixer.Blog

Europe’s Digital Ad Market: Growth Is Moving Toward Video, Retail Media and Automation

admin — Thu, 09 Jul 2026 10:49:25 +0000

Europe’s digital advertising market continued to grow in 2025, but the most important story is not just the size of that growth. According to IAB Europe’s AdEx Benchmark 2025 Report, the market reached €131.1 billion, growing 10.5% year over year, yet the dynamics behind this expansion show a clear structural shift. Growth is moving away […]

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Best ad formats for commerce media: extending monetization beyond traditional banners

admin — Fri, 26 Jun 2026 10:52:07 +0000

For a commercial media network, ad formats are not merely creative templates. They determine which inventory can be monetized, which advertiser budgets can be captured, how relevant advertising feels to users, and how effectively campaigns can be measured. The right creative format portfolio enables the commerce media owner to monetize the entire customer journey: from […]

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Native-Style Ads at Display Scale: How Native Builder Simplifies Campaign Launches for Advertisers

admin — Mon, 15 Jun 2026 13:35:09 +0000

Launching digital campaigns across a large network of websites and apps has never been simple. Every publisher has its own layout. Every app has its own screen environment. Every ad placement comes with different dimensions, available inventory, fill rates, and performance patterns. For advertisers, this creates a familiar operational problem: the more inventory they want […]

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AI in AdTech Has a Data Readiness Problem

admin — Tue, 26 May 2026 10:35:59 +0000

Everyone in AdTech is moving toward AI. Advertising platforms are refining optimization models for bidding, pacing, targeting, and traffic allocation. Measurement companies and advertising agencies are pushing for more robust attribution. Data providers are using machine learning to build better audiences. Across the market, the direction is clear: products are becoming more automated, more predictive, […]

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Admixer Ad Platform Updates

admin — Wed, 06 May 2026 16:01:33 +0000

Over the past couple of months, we’ve added a series of feature updates that make using the Admixer Advertising Platform much more user-friendly. Considering the latest trends in the consolidation of stand alone resources, special attention was paid to the interoperability of the platform, giving the opportunity to all inventory owners in the best way […]

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Admixer launches Creative Studio

Ivan Fedorov — Thu, 27 Nov 2025 13:35:33 +0000

Admixer Creative Studio – creative management solution that simplifies and automates work with various types of advertising formats, significantly saving resources and increasing efficiency. Now the workflow of creating and testing creatives is as simple as possible, giving publishers and advertisers more control over the display of promo materials. About Admixer Creative Studio Admixer Creative […]

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Data Monetization for Retailers: How Retail Media Turns Shopper Data Into a Profit Engine

Ivan Fedorov — Fri, 14 Nov 2025 11:59:44 +0000

Retailers are becoming the new media giants. With access to billions of real shopper interactions — both online and in stores — they hold one of the most valuable datasets in advertising: commerce-validated first-party data. In today’s economic situation, when advertisers want more than just audience reach and impressions, but measurable outcomes, retailers’ data enables […]

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Contextual Targeting vs. Cookie Targeting: A New Era for Header Bidding in a Cookieless World

admin — Thu, 30 May 2024 08:03:00 +0000

The digital advertising world is on the cusp of a major upheaval. Growing privacy concerns and tightening regulations are rapidly eroding the dominance of third-party cookies, the long-standing backbone of behavioral cookie targeting. This shift is pushing advertisers towards a new frontier – contextual advertising, with header bidding platforms emerging as a crucial ally in […]

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Top Header Bidding Platforms: A Competitive Analysis

admin — Thu, 16 May 2024 12:10:00 +0000

Choosing the right header bidding solution is essential for maximizing ad revenue and optimizing publisher yield. This article provides a comprehensive header bidding platform comparison and comparative overview of: Admixer.HB+ Ezoic Playwire AdPushup Freestar Mediavine Raptive Key Considerations Before diving in, remember that the ideal HB solution depends on these factors: Your Publisher Needs: ad […]

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The Role of AI in Ad Tech: A Header Bidding Perspective

admin — Fri, 19 Apr 2024 08:22:00 +0000

Artificial intelligence (AI) is fueling a revolution in advertising technology (ad tech). The integration of AI-driven solutions is fundamentally altering industry practices. Header bidding exemplifies this transformation, with AI-powered tools enhancing decision-making, boosting efficiency, and delivering superior outcomes for advertisers and publishers alike. AI-Powered Bidding Optimization Traditionally, bid management involved manual adjustments and rule-based decision-making. […]

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Data Privacy in Advertising: Ensuring Compliance and User Trust

admin — Wed, 17 Apr 2024 07:47:00 +0000

Data has become an incredibly valuable asset, especially in the hands of reliable publishers. Advertisers rely on insights into audience behavior and interests to refine their campaigns. However, navigating the balance between monetizing this data and safeguarding user privacy in advertising, all while complying with increasingly stringent regulations, is vital. Header bidding, while increasing revenue […]

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Admixer.HB+ Updates: Getting Ready for the Cookieless Era and UI Simplicity

admin — Tue, 02 Apr 2024 07:01:00 +0000

Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has updated its recently launched header bidding platform Admixer.HB+ to introduce cookieless inventory monetization and improve UI to streamline operations and revenue management. These updates are crucial as the industry rapidly moves away from third-party cookies and towards a greater emphasis on […]

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Client-Side vs. Server-to-Server Header Bidding: Your Action Plan

admin — Fri, 08 Mar 2024 16:16:35 +0000

Header bidding was an industry earthquake. Suddenly you were able to sell those precious ad spots one buyer at a time. Instead, you could hold an auction in real time with ad partners fighting to reach your visitors. However, all header bidding platform options aren’t created equal. Get ahead of the game by mastering the […]

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Admixer.HB+ for Extensive Ad Monetization Released

admin — Thu, 29 Feb 2024 13:51:54 +0000

Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has launched its innovative header bidding platform Admixer.HB+ to drive publishers’ revenue and consolidate monetization within one single platform. Let us walk you through the new Header Bidding Platform! In today’s dynamic digital advertising landscape, publishers are continuously seeking innovative solutions to […]

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Admixer Platform Gets an Update: 5 Things to Know

admin — Wed, 20 Sep 2023 12:42:45 +0000

Over the past months, our team has been working hard to deliver not one, not two..but five good news for you. For demand partners, we’ve revamped planning, targeting, and campaign placement tools to empower more effective advertising. On the supply side, we’ve focused on improving inventory analysis and curation. Let us walk you through new […]

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Admixer + Rakuten Viber: What’s in it for Advertisers?

admin — Thu, 17 Aug 2023 15:19:50 +0000

Historically, Viber inventory has been available in Admixer ecosystem via third-party intermediaires. This caused limitations for advertisers and made it difficult to realize the full potential of this advertising channel. But we are thrilled to announce a direct partnership with Rakuten Viber! Now, advertisers get access to new features available on our global programmatic platform. […]

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Real-Time Data Insight and Foresight with Analytics: A Case Study for a Large Cellular Network Provider

admin — Fri, 02 Jun 2023 10:54:54 +0000

Learn how Admixer helped an Asian mobile network carrier develop a system to collect, store and analyze data from millions of customers and billions of events to achieve real-time analytics effectiveness. Does a cellular network company need a real-time data solution? The short answer: we think yes. The long answer: we have prepared a dedicated […]

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Admixer DSP Gets an Updated UX, UI & Functionality

admin — Mon, 08 May 2023 12:00:48 +0000

Our team is happy to present you with a new Admixer DSP version featuring better flexibility, speed and usability. It includes new features for e-commerce, retail, and performance campaigns, and a simplified campaign management process. Let us walk you through new features! DSP dashboard customization The DSP’s main user screen now offers complete customization using […]

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LoadFighters: your reliable assistant in high-load & big data projects

admin — Fri, 05 May 2023 08:03:17 +0000

The Admixer team has extensive experience in building high-load systems that process billions of transactions in real time. The application of such systems goes far beyond the advertising industry and can be used by many verticals. We want to share our experience and insights on how companies can build a reliable high-load system for their […]

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One Travel Ad Campaign, 109M Impressions: A Case Study for an Airline Business

Admixer — Sun, 30 Apr 2023 12:37:06 +0000

Editor’s note: This case study describes how Admixer helped an international airline connect with travelers globally by finding and securing relevant ad inventory across our network of premium publishers, apps and CTV networks. The project falls under NDA, so we may not openly disclose the client’s name; however, we cannot help but share the key […]

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AdTech custom development: Simpals Data Architecture Optimization Case

Admixer — Wed, 29 Jun 2022 12:55:33 +0000

Admixer Development Team helps advertisers and publishers to overcome technical difficulties in development of their in-house solutions. The most common problem for media companies is handling large amounts of data. Building the right solution in this area can save a lot of money and resources and significantly increase operational efficiency. Admixer, having great experience in […]

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Ad Tech events go offline. Calendar of must-visit advertising conferences in 2022

Admixer — Tue, 03 May 2022 12:14:29 +0000

As covid restrictions become looser, the advertising world is returning to personal communication. After two years of exclusively online events, the largest advertising conferences and exhibitions are making a comeback. This year advertisers, publishers, agencies, and ad tech guys will finally meet offline. We gathered the most promising Ad Tech events 2022 where you can […]

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OpenRTB 2.6 is ready for implementation. What is new in this version of protocol?

Admixer — Fri, 22 Apr 2022 10:20:06 +0000

On the 12th of April IAB Tech Lab announced the finalization the OpenRTB 2.6 draft, and reported that the new standard is ready for implementation. It is really good news for all industry players, because the current version of OpenRTB protocol is utterly outdated, and lowers the effectiveness of programmatic trading. With the new version […]

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IAB ALM 2022: From the Pivot to Privacy

admin — Thu, 24 Mar 2022 14:17:17 +0000

In February took place the 2022 IAB Annual Leadership Meeting (ALM), where industry leaders debated on the most important adtech trends and challenges. Market players were focused on programmatic trends, addressability solutions portfolio, consumer privacy frameworks and technologies. Also were taken into account the talent crisis in the digital industry, the growth of Connected TV, […]

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OTT and CTV Advertising: The New Era Of TV Ads

Admin Second — Wed, 16 Feb 2022 15:01:54 +0000

There is no need to discuss the fact that cable television is becoming obsolete. It loses its position to streaming services, which are developing faster, increasing their audience reach, and are just much more convenient. Viewers watch all the content played on TV in new places and ways because now they can connect to the […]

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Admixer: 2021 Year in Review

admin — Thu, 13 Jan 2022 14:24:28 +0000

Holidays are an excellent time to reflect on key insights and takeaways, so the Admixer team reflects on the passing year. 2020 posed some challenges for the digital advertising industry, and in 2021 we dealt with the consequences of these challenges and changes: the zenith of the era of cookies and other identifiers (IDFA, GAID), […]

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A Quick Guide To Mobile Programmatic Advertising

Admin Second — Fri, 19 Nov 2021 12:11:14 +0000

With the growth of the mobile market and the broader use of mobile advertising, the demand for more sophisticated technologies is also increasing. In today’s mobile advertising industry, programmatic is one of the urgent topics. In short, programmatic advertising is a way to automatically buy and optimize digital marketing campaigns rather than buying directly from […]

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DSP vs SSP: What Is the Difference?

Admin Second — Thu, 28 Oct 2021 07:58:29 +0000

As part of the programmatic ecosystem, the DSP, the SSP and the Ad exchange are cooperating closely. But, what is the difference among them, how works the real-time bidding and what do they have to do with it? The three players of RTB Real Time Bidding is an auction technique of buying and selling advertising […]

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Leveraging Tech Stack for Developing Markets: Main Takeaways from Elena Podshuveit at Adsider Live

Admin Second — Wed, 06 Oct 2021 09:36:15 +0000

On September 16, Admixer hosted Adsider LIVE: Programmatic Spend Conference, where Elena Podshuveit, Chief Products Officer, presented our tech solutions along with case-studies on building an independent local ad ecosystem and gave out tips on how to make it on your market. Emerging Markets Challenges In 2021 Elena went over the two main challenges for […]

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What is Geofencing? How to Use Geofencing vs Geo-Targeting?

Admin Second — Wed, 06 Oct 2021 09:15:44 +0000

Location data is a powerful instrument for increasing the efficiency of an advertising campaign. Services that allow advertisers to get closer to customers in a specified location can significantly change the engagement. This article highlights two location-based services: geofencing and geo-targeting, and answers the main question: how do they work and which one to choose. […]

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Media Buying: An Industry Guide

Admin Second — Wed, 15 Sep 2021 14:22:58 +0000

Media buying seems like a term that has been around for ages. Yet, its meaning went through a significant transformation over the last decade, and its definition varies significantly across the industry.

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Google Monetization Tools: Adsense, Admob, AdX – How to Choose product?

Admin Second — Tue, 31 Aug 2021 16:14:16 +0000

Google is, without question, one of the pillars of the adtech industry. It accounted for 29% of US digital ad spend in 2020, while Google Ad Exchange conducts sales for more than half of the domain names on the web, setting the tone for the entire ecosystem of display advertising. Google ad tools became the […]

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User Identification (User ID)

Admin Second — Thu, 29 Jul 2021 15:02:19 +0000

Unidentified users have very limited access to anything around the web. User identification is an essential step to providing a safe and secure web environment. But what is the User ID, and is safety the only thing it ensures? What does it have to do with advertising? What does User ID mean? User identification or […]

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Exploring the Market of CTV Monetization: Key Webinar Takeaways

Admin Second — Wed, 28 Jul 2021 14:53:42 +0000

CTV is experiencing explosive growth in viewership and, at the same time, rising levels of fraud, an enormous share of misrepresented inventory, and grey media trading. To navigate these lucrative and yet treacherous waters, Admixer has gathered the most accomplished experts in CTV: Kumaran Sambandam, VP of Programmatic Sales at Unruly, Frederic Liow, Revenue and […]

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Die Another Day: How Life-Extension of 3P Cookies Will Affect the Industry?

Admin Second — Fri, 25 Jun 2021 14:03:15 +0000

On 24 June 2021, Google once again grabbed the spotlight to announce that it has delayed a major privacy change to its Chrome browser. Google is postponing a plan to block third-party cookies until late 2023. The official reasoning behind the decision — is the need to test sustainable alternatives that do not violate user […]

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Device Fingerprinting: Pros and Cons of the Controversial Method

Admin Second — Mon, 14 Jun 2021 16:30:01 +0000

Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]

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Identity Graph: What Is in It for Marketing?

Admin Second — Thu, 10 Jun 2021 13:32:05 +0000

Marketers are facing an identity crisis propelled by cookies turning obsolete and Apple’s ATT coming into force. In light of the fading addressability, the identity graph provides time-honored stability as well as new exciting opportunities. With the rise of people-oriented marketing, identity graphs have become the foundation of identifying people across channels and devices. They […]

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In-App Playbook: How to Get the Most Out of Advertising in Apps?

Admixer — Mon, 24 May 2021 07:53:00 +0000

With the fleeting addressability on the web, advertisers seek other channels that provide accuracy and precision, and in-app is the most promising candidate. Nobody has doubts that the future of advertising is mobile, most likely in-app. The pandemic only solidified the position of this channel. During the ongoing lockdowns, apps become a common escape for […]

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How Publishers Should Prepare for the Phase-Out of 3rd-Party Cookies? Key Webinar Takeaways

Admin Second — Tue, 27 Apr 2021 16:02:41 +0000

On March 30, the Admixer team rolled out solutions that will help online publishers to save their advertising revenues after the elimination of 3rd-party cookies at the beginning of 2022. Yaroslav Kholod, Director of Programmatic Operations, Elena Podshuveit, Chief Products Officer, and Ivan Fedorov, New Businesses Director, presented Admixer solutions that will help the industry […]

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Dynamic Creative Optimization Now In Admixer.DSP

Admin Second — Wed, 07 Apr 2021 07:23:00 +0000

Dynamic creative optimization is a growth hacking tool that, with the right expertise and a sufficient amount of data, can significantly increase the efficiency of the ad campaigns. Admixer is launching a Dynamic Creative Optimization module that will be available for use with all Admixer products. DCO in a nutshell Dynamic creative optimization is a […]

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7 User Identity Alternatives to 3rd-Party Cookies

Admin Second — Fri, 02 Apr 2021 12:44:27 +0000

The biggest challenge for advertisers and publishers in the coming year will be establishing user identity. Starting from 2022, Google Chrome will completely ban the action tracking between sites via cookies. 3rd-party cookies, small files installed on a user’s computer by a 3rd-party tech platform when a user visits a website, for a long time […]

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What Is Ads.txt and How to Implement It

Admixer — Wed, 31 Mar 2021 12:47:00 +0000

We’ve already mentioned ads.txt in our September article as one of the latest transparency tools in the ad tech industry. Both ads.txt and seller.json are the anti-fraud remedies that can save advertisers’ budgets, ensure their ad impressions hit the right web spot, and make publishers’ activity profitable. In this article, we’ll get deeper into what […]

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The Best Mobile Ad Types and Formats 2021: A Comprehensive Guide

Admixer — Tue, 23 Mar 2021 16:30:00 +0000

At the beginning of 2021 (According to Statista) there are 4.66 billion active mobile internet users. Beyond the rise of advanced ad technologies like header bidding solutions, the choice of mobile and in-app formats carries a significant impact, attracting almost 78% of daily online users. This fact inevitably boosts ad growth. Let’s run through the […]

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Cookie Alternatives for Mobile Advertising [Updated]

Admixer — Mon, 22 Mar 2021 09:27:00 +0000

While mobile usage expands exponentially, digital advertising has to adapt. Why cookie files are an issue and what is the answer to it? Latest figures on mobile Internet usage Here are some Internet usage stats for 2021: 60.1% of the population are Internet users 66.6% of the population are mobile users 92.8% of users access […]

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How to Sell Advertising Space in 2021. A Guide for Web Publishers

Admin Second — Thu, 18 Mar 2021 13:38:00 +0000

Perhaps you started your publishing journey as a blogging enthusiast or developed a website for your company, club, or organization. Then, you noticed that your site started to generate considerable traffic and began to wonder how you can monetize it. You are thinking in the right direction. If your website has attracted a large enough […]

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How to Monetize Your Website in 2021: Trends, Technologies, and Opportunities for Publishers

Admin Second — Thu, 18 Mar 2021 12:37:26 +0000

Admixer Academy recently hosted a webinar “How to monetize a website in 2021: main trends, technologies, and opportunities for publishers”. It was so packed with insights that we decided to prepare this recap. The focus of the webinar was the biggest challenge that the website industry will face in the coming year — changes in […]

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The Death of 3rd-Party Cookies: How Websites Can Adjust [Updated]

Admin Second — Wed, 17 Mar 2021 14:21:00 +0000

Web publishing is an industry in transition, yet to grapple with the rise of web traffic, third-party cookie phase-out, and new marketing priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities. Irina Overko, CMO at Admixer Advertising Ukraine, reviewed the main challenges the industry is facing and gave actionable advice. […]

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Admixer ID Goes Live: A Privacy-Forward User Identity Solution

Admin Second — Tue, 16 Mar 2021 06:55:24 +0000

Once Chrome and other browsers cease the support of 3rd-party cookies in 2022, 99% of open web users will become undetectable. Publishers may lose up to 70% of their revenue, while advertisers will be left without audience targeting, which will force them to reallocate advertising budgets to large platforms that collect 1st-party user data. To […]

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What Does Google’s Announcement on User IDs Mean for the Ad Industry?

Admin Second — Thu, 11 Mar 2021 15:26:51 +0000

On 3 March 2021, Google made a loud announcement that grabbed all the media attention. The tech giant made it clear that once it stops supporting 3rd-party cookies in 2022, it won’t build or use any user-based identifiers in its products (including DV360, Google Ads, and Campaign Manager). Instead, Google will focus on cohort analysis […]

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Programmatic in Action: How Yaroslav Kholod and His Team Built One of the Most Trusted SSPs

Admin Second — Tue, 09 Mar 2021 17:03:13 +0000

Admixer was originally a Ukrainian advertising network, which later evolved into a holistic global ecosystem. To make it possible, Yaroslav Kholod, Director of Programmatic Operations at Admixer, and his team embarked on a journey to build a new generation SSP, immune from the traditional pitfalls. The road was rocky, and Yaroslav’s team faced several challenges […]

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16 Programmatic Trends Shaping the Advertising Industry in 2022 [UPD]

Admin Second — Wed, 03 Mar 2021 14:33:00 +0000

Programmatic advertising is developing rapidly. According to the eMarketer research, more than 88.2% of U.S. display ads will be purchased via programmatic by 2022. Programmatic is becoming a dominant model for trading all media types. Yet, there is a long road for it to cement its positions in the new sectors, like CTV, DOOH, and […]

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What Are Rich Media Ads and How to Start Using Them

Admin Second — Thu, 11 Feb 2021 08:25:05 +0000

Long passed the days when you could engage users with a simple banner and plain advertising. The users matured with the market, and as online media got oversaturated with advertising, users developed ad fatigue or banner blindness. An average Internet user is exposed to 1,707 banner ads in one month, while the average click-through rate […]

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Mobile DSP: A Gateway To In-App Advertising

Admin Second — Mon, 25 Jan 2021 11:50:41 +0000

The mobile-first future came faster than expected. The pandemic and ongoing lockdowns dramatically shifted consumer preferences. While practicing social distancing, people resorted to their smartphones for work, entertainment and socialization. The daily time spent in-app increased to 3 hours 40 minutes globally. In-app provides excellent reach and highly engaging ad formats to advertisers, and the […]

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What is a Demand Side Platform: The DSP Role in Media Buying and How to Choose the Right Platform

Admin Second — Fri, 08 Jan 2021 14:00:00 +0000

If you want to expand the reach of your digital campaigns and get access to diverse audiences of websites, apps, games, and CTV — you need programmatic. Media buying in this part of the internet may feel drastically different, especially if you got used to launching promotions in walled gardens, like Facebook. There all the […]

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9 Digital Advertising Trends That Will Shape 2021

Admin Second — Wed, 06 Jan 2021 15:58:00 +0000

The end of the year is in sight, and it is crucial to review the key milestones and strategize for the next year. However, predicting the future after the rough ride we just had feels incredibly daunting. On top of challenges created by the pandemic, 2020 will be remembered for shifts to new privacy regulations […]

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2020 Rewind: Admixer’s Year in Review

Admin Second — Thu, 31 Dec 2020 11:49:36 +0000

The most turbulent year on record is almost over, and it is time to recharge, recap and reflect on the most important events of the year. 2020 posed a number of challenges for the digital advertising industry with depleted advertising budgets, looming phase-out of cookies and IDFA, and the ongoing quest for privacy and personal […]

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Dynamic Creative Optimization (DCO): How to Create Personalized Ad Creatives On-the-Go

Admin Second — Mon, 21 Dec 2020 16:25:16 +0000

Digital advertising has reached its current scale since it was constantly developing its tools and optimizing processes. Dynamic creatives and dynamic creative optimization have contributed to the evolution by allowing users to reach a new level of targeting and settings. Although the terms are not new, they proved to be very effective for many businesses. […]

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Prebid: The Technology Behind Header Bidding

Admin Second — Thu, 03 Dec 2020 15:29:57 +0000

Header bidding made a revolution in the advertising market and permitted media owners to boost their revenues by diversifying demand. However, during the early stages of adoption, header bidding was plagued with low standards, fragmented solutions, and almost no collaboration between providers. Everything changed with the launch of Prebid.js in 2015, which introduced a straight-forward industry-standard, simplified […]

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Rewarded Video Ads Monetization: App Developers Guide

Admin Second — Mon, 02 Nov 2020 13:04:00 +0000

In-app advertising during the COVID-19 crisis is booming. People spend 20% more time in apps than prior to the pandemic and you may wonder how to finally monetize your app and what type of ads is the best to use today. Well, rewarded video ads are a great place to start. Let’s see why: 71% […]

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The Best Video Ad Networks and Where to Find Them

Admin Second — Thu, 22 Oct 2020 09:59:05 +0000

Advertising priorities are constantly changing, and in 2020 they gravitate more and more towards video ads network. 30 years ago, TV was paramount to reach and engagement, then the web arrived and display ads captivated the audience for decades. Finally, digital video content came to the foreground. According to the eMarketer report, by 2023 digital […]

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Ad Network vs. Ad Exchange — Programmatic Business Model

Admin Second — Fri, 16 Oct 2020 12:28:28 +0000

A network and ad exchange are two crucial components of the programmatic marketplace. In large part, they share a similar objective, gathering publishers’ inventory to sell it programmatically to advertisers. Those two terms are frequently used interchangeably, which confuse their distinct roles in media buying. Despite the apparent similarities, ad networks and ad exchanges have […]

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DMEXCO @home: Highlights from the Most Experimental Expo

Admin Second — Fri, 02 Oct 2020 07:55:11 +0000

Last week the digital marketing industry came together on the first online DMEXCO. Due to the pandemic, the expo was in jeopardy, but in less than 6 months, the DMEXCO team rolled out a virtual platform for interactive streaming and networking. After attending the event, the Admixer team prepared key takeaways for the programmatic industry […]

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DMEXCO @home 2020: What to Expect and How to Get Ready

Admin Second — Fri, 18 Sep 2020 09:19:41 +0000

2020 is a watershed moment for digital advertising with the announced phase-out of third party cookies, looming IDFA privacy restrictions, and the depleting advertising budgets due to the pandemic. In light of these profound industry changes, it is vital to keep track of the latest adtech developments, to be able to make informed decisions about […]

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What Is an Ad Network? Past, Present, and Future

Admin Second — Fri, 11 Sep 2020 09:07:53 +0000

When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold. Moreover, advancement in data collection and management made digital […]

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Ad Serving 101: Where Advertisers Meet Publishers

Admin Second — Fri, 04 Sep 2020 08:18:49 +0000

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results. Previously, we described the key components of the programmatic […]

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How to Choose a Video SSP? A Publisher’s Guide to Video Advertising

Admin Second — Thu, 20 Aug 2020 18:31:37 +0000

Breaking through the informational noise and reaching out to consumers is getting increasingly difficult for marketers. Long passed the days when users were easily engaged with a display ad. Nowadays, most internet users developed banner blindness, selective attention when users remain indifferent to messages presented in standard display ads. eCPMs of the full-screen and smaller-sized […]

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IDFA Opt-In: How Apple Privacy Updates Will Reshape the App Economy

Admin Second — Fri, 14 Aug 2020 09:39:21 +0000

On June 22, during WWDC 2020, Apple announced several privacy-related updates that will take effect later this year. The wave of privacy concerns pressured digital advertising to rethink its approach to the use of 3rd-party identifiers. Thus, Apple announced major restrictions to the work of IDFA – its ID for the in-app environment on IOS […]

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SSP — What Is a Supply-Side Platform? A Guide for Publishers

Admin Second — Thu, 06 Aug 2020 16:11:38 +0000

Programmatic is becoming a prevailing model for monetizing media assets for digital publishers. Despite the slow adoption of programmatic in the developing markets, globally, publishers recognized the benefits of automatically selling their ad spaces through real-time auctions. This method eliminates the redundant manual process of establishing direct advertising contracts, and allow publishers to manage ad […]

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Publishers Vs. COVID-19: Revenues, Threats and Opportunities

Admin Second — Tue, 28 Jul 2020 14:59:13 +0000

The global pandemic and subsequent crisis have disrupted the natural development of digital publishing and reshaped the marketplace. Various content niches were affected: some suffered irreparable damage, while others quickly bounced back, or even enjoyed explosive growth. Many publishers experienced an unprecedented increase in traffic while losing channels to monetize it. Digiday survey found that for […]

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App Monetization Models and Strategies

Admin Second — Tue, 14 Jul 2020 12:58:15 +0000

On May 21, Admixer, together with Adsider, hosted international programmatic conference Adsider LIVE. Tetiana Sichko, Business Development Manager, at Admixer, gave a lecture with insightful analysis of the app monetization models and strategies. 2020 set a lot of records for the app industry. Global pandemic and quarantine haven’t paused its expansion but gave additional momentum, […]

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The Evolution of Programmatic: Key Opportunities for Brands [Nestlé Experience]

Admin Second — Mon, 06 Jul 2020 15:16:47 +0000

Acknowledging the rise of programmatic, brands are competing for talents and move programmatic capabilities in-house. Nestlé puts a heavy emphasis on this media buying strategy. In 2019, they created the Global Digital Media Center of Competencies, dedicated to establishing quality standards for supply and media trading. To learn more about their efforts and investigate the […]

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Bigo Partners with Admixer: Buy Ads on Likee and IMO Apps

Admin Second — Tue, 30 Jun 2020 13:55:12 +0000

Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps. Read up to know more about advertising opportunities, ad formats, and audiences that […]

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Digital Ad Formats Vs. COVID-19: Where to Advertise During the Pandemic

Admin Second — Fri, 26 Jun 2020 15:55:27 +0000

As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new […]

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New Addition to Admixer.DSP: Dailymotion Video Inventory

Admin Second — Thu, 18 Jun 2020 08:56:00 +0000

Admixer.DSP is now offering premium video ad inventory on Dailymotion. We are going to shed some light on the newly available partnership and immense possibilities for advertisers it provides. What is Dailymotion? Dailymotion is one of the biggest video sharing platforms in the world. It was first launched in 2005 in France and is now […]

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Admixer Is Now Offering Opera Ad Inventory

Admin Second — Thu, 11 Jun 2020 10:00:00 +0000

Admixer.SSP has recently partnered with Opera, and now offers its diverse ad inventory for programmatic buying. From now on, brands and agencies that use Admixer.DSP can programmatically buy Opera audiences through native ads. Learn more about Opera audience and benefits for brands. What is Opera? Opera is a Norwegian software company known for its flagship […]

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In-Game Advertising: 8 Ad Formats to Monetize Mobile Games

Admin Second — Wed, 10 Jun 2020 06:04:00 +0000

The gaming industry turned out to be resilient to the global crisis and even demonstrate moderate growth. Games are surging in popularity, as people on the lockdown are searching for new ways to vent and connect with their peers. Video game usage increased by 75% since the start of worldwide social distancing. Mobile games are […]

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Xiaomi Inventory Is Now Available for Purchase on Admixer

Admin Second — Thu, 04 Jun 2020 10:56:38 +0000

We are proud to announce that Admixer.SSP partnered with Xiaomi and now offers diverse ad formats across Xiaomi apps and services. This also means that Admixer.DSP clients can now purchase new brand-safe inventory from one of the largest tech providers. Read up to learn more about countless advertising possibilities and audiences you can reach with […]

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Adsider LIVE: Mission Completed [Conference Highlights]

Admin Second — Wed, 03 Jun 2020 07:26:05 +0000

On May 21, Admixer, together with Adsider, hosted international programmatic conference Adsider LIVE, which gathered online 673 guests from 284 companies and 38 countries. The audience included adtech specialists, app developers, publishers, brand-side marketers, and representatives of advertising agencies. For 9 hours, top advertising executives were discussing new technological developments, market transformation, and laid out […]

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Data Monetization for Publishers: How to Collect and Sell Data [Ultimate Guide]

Admin Second — Wed, 27 May 2020 14:29:12 +0000

Recently, Ivan Fedorov, New Business Director at Admixer, conducted a webinar on how publishers can activate and monetize their 1st-party data. We are sharing the main takeaways from the lecture. A crisis is the best time to rethink your approach to revenue. The slow-down in the advertising market pushes publishers to up their game, test […]

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Why Millennials Swipe Right for Native Advertising?

Admin Second — Wed, 20 May 2020 10:26:23 +0000

Author: Dominika Kozub, Content and Marketing Specialist at Voluum DSP. The term “Millennials” has become a buzzword in recent years. Why? The famous generation seems to be the hardest demographic to understand, rapidly altering the digital advertising landscape as we know it. Based on the research, the millennial population born between 1981 and 1996 is […]

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Coronavirus Impact on Mobile App Industry: Installs, Ad Spend, and Revenues

Admin Second — Fri, 15 May 2020 17:24:11 +0000

The app industry was one of the fastest-growing segments in the digital economy prior to the COVID-19 pandemic. In 2019, the app industry boasted 204 billion downloads and $120 billion in consumer spendings. Last year, users, on average, spent 3 hours and 40 minutes per day using apps, outperforming TV. Users are quickly transitioning to […]

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In-App Advertising During the Crisis: Key Changes, Trends, and New Ways to Succeed [Webinar Recap]

Admin Second — Wed, 13 May 2020 11:56:41 +0000

On May 5, Admixer Academy hosted the webinar “In-App Advertising During the Crisis: Key Changes, Trends, and New Ways to Succeed.” Yaroslav Kholod discussed the new industry developments with Fernando Granata, Head of Programmatic Demand at Appodeal. The pandemic is sending shockwaves throughout the app industry. The changes in daily routines and habits increase usage […]

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In-Stream Vs. In-Banner Video Ads: What’s the Difference?

Admin Second — Fri, 08 May 2020 08:28:04 +0000

Video is the most engaging type of content. Viewers remember 95% of the message when they watch it in a video compared to 10% when reading it in text. Videos are memorable, and leave a lasting impression that translates in conversion and sales. The young cohort of users increasingly prefers watching a video over reading […]

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Programmatic Advertising Explained: Terms, Elements, Buying Methods, Programmatic Monetization

Admin Second — Thu, 30 Apr 2020 20:15:37 +0000

Programmatic advertising is swiftly expanding its market share and is becoming the dominant model in the digital advertising ecosystem. According to the joined report by IAB and PwC, programmatic ad revenues currently account for 80% of all digital display advertising revenues. Programmatic advertising enabled companies to capitalize on their consumer data and reach audiences more […]

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How to Make Your Native Ads Drive Results in 2020? [Webinar Highlights]

Admin Second — Tue, 28 Apr 2020 17:10:03 +0000

On April 22, Admixer Academy hosted a webinar “How to make your native ads drive results in 2020”. Oleg Sokolan, Director of Demand at Admixer interviewed Paulina Kluska, Supply Manager at Voluum DSP. During the webinar, Paulina Kluska shared her take on the current state of native advertising and provided recommendations on how advertisers can […]

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Header Bidding: What Is It and How Does It Work?

Admin Second — Thu, 23 Apr 2020 14:29:14 +0000

Adtech aims at streamlining the deals between the advertisers and publishers. Despite the advances in the industry, the digital advertising market still lacks coordination. Thus, publishers have to juggle various platforms and monetization sources to get the most out of their ad inventory. Header bidding platforms emerged as a solution to combat this discontinuity. It […]

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DSP and DMP: Why You Need Both for Effective Ad Targeting

Admin Second — Fri, 17 Apr 2020 15:47:52 +0000

Programmatic media buying is a data-driven industry that heavily relies on technological solutions and software platforms. DSP and DMP are two crucial components of the programmatic ecosystem that match ads with the most relevant audience. DMP is paramount to data-driven advertising and precise targeting. Not surprisingly, marketers are expected to increase their use of DMP […]

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What Happens If You Stop Advertising During the Recession?

Admin Second — Tue, 14 Apr 2020 16:20:10 +0000

The global recession triggered by the coronavirus outbreak started to affect the advertising landscape. The country-wide lockdowns and the state of uncertainty rapidly depleted consumer spendings. In the UK, 69% of brands report a steep decline in the demand for their products and services. Companies choose to review their ad spending plans. The majority of […]

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The Renaissance of Advertising Networks

Elena Podshuveit — Fri, 10 Apr 2020 09:52:00 +0000

Non-futuristic look for a programmatic market – what could be expected as the next effective model. Programmatic, called a few years ago as “the apex of advertising technologies,” is a rapidly growing market expanding 20% a year on average. According to eMarketer, in 2020, more than 82% of U.S. display ads will be purchased using […]

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Digital Ad Network: How to Choose the Right Tech Partner? [Updated in 2020]

Admixer — Thu, 09 Apr 2020 15:52:00 +0000

A digital ad network had been an effective business venture until programmatic disrupted traditional model of direct media buying and put ad network viability in question. Yet, the quantity of ad networks is still growing. Thalamus Advertising Database has more than 2,600 companies registered as Ad Network, which is 10% more than a year ago. […]

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17 Podcasts to Enhance Your Digital Advertising Strategy in 2020

Admin Second — Mon, 30 Mar 2020 10:58:25 +0000

Podcasts are quickly maturing into a content-rich media format, with an abundance of niche programs about advertising. Since the ongoing health crisis prevents us from going to lectures and marketing meetups, a podcast is a great way to stay in touch with your colleagues and the adtech industry. CMO of Admixer Anna Yatel said: “In […]

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Quarantine Chronicles: What to Read, Watch and Listen to While Distancing

Admin Second — Fri, 20 Mar 2020 16:31:36 +0000

The coronavirus pandemic has made millions of people turn to remote work. Social distancing may be an effective measure to stop the virus spread but it also leaves us wondering how to spend the extra free time. We’ve asked our colleagues to share educational content that helps them stay sane during the crisis. Check out […]

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Adsider Conference Postponed. Join Us for Adsider LIVE

Admin Second — Fri, 13 Mar 2020 11:00:39 +0000

Over the past couple of weeks, we have been monitoring and assessing the situation around the spread of COVID-19, taking all the necessary measures to ensure health and safety of Adsider Conference attendees. In line with the guidelines of the WHO and the Ministry of Health of Ukraine, Admixer, together with conference organizers, decided to […]

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Admixer Audio Ad: A³ With a Companion Banner Now

Admin Second — Fri, 06 Mar 2020 09:00:00 +0000

The audio advertising channel is steadily gaining momentum. Its revenue grew by 30% from 2018 to 2019. Although the channel is generally intended for screenless consumption, there is room for display messages as well. Admixer keeps expanding its creatives library that already includes 70+ ad formats. Today, we’re delighted to introduce a new ad unit […]

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IAB ALM 2020: In Quest of Cookie Alternatives

Admin Second — Fri, 21 Feb 2020 15:54:30 +0000

Intro Last week, the 2020 IAB Annual Leadership Meeting (ALM) at Palm Desert, California, gathered adtech leaders to discuss the latest industry trends and challenges. Market players were focused on the improvement of consumer experience, big data, artificial intelligence, media buying automation on TV, and 5G. However, the key topic was users’ privacy, and cookie-free […]

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How to Leverage 1st Party Data: Simpals DMP Case

Admin Second — Thu, 30 Jan 2020 13:36:10 +0000

Data Management Platform by Admixer Technologies helps advertisers who operate globally to improve their marketing with precise audience targeting. In one of our previous articles, we have discussed how brands and agencies can benefit from 1st and 2nd-party data capabilities. Today, we’ll explore how DMP can leverage 1st party data to improve advertisers’ targeting capabilities […]

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Join Adsider Conference in Kyiv, May 21-22, 2020

Admin Second — Thu, 30 Jan 2020 09:32:19 +0000

Admixer will bring together high-level decision-makers for its 2-day International programmatic event for ad industry professionals. Adsider Conference will be held on May 21-22 in the heart of Kyiv, Ukraine — at NSC Olimpiyskiy. What is Adsider Conference? The 2-day conference will focus on valuable adtech insights and productive networking. A well-crafted agenda of keynote […]

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White Nights Amsterdam 2020 Recap (Spoiler: It Was Awesome!)

Admin Second — Wed, 29 Jan 2020 15:02:35 +0000

Taking part in White Nights Amsterdam was such a treat! Our team is back with lots of memories, insights, acquaintances, and tons of motivation. We’ve interviewed the team and prepared a recap of the event. Key Facts About White Nights Amsterdam 2020 The event covered every aspect of the gaming industry you’d need to know […]

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How Google’s Decision on Third-Party Cookies Will Impact the Industry

Admin Second — Fri, 17 Jan 2020 17:24:40 +0000

This week Google has announced its plans to get rid of third-party cookies in the Chrome browser by 2022. While this didn’t come as a surprise — the talks have been around for quite some time — the two-year timeline will bring a drastic change to the adtech industry. Why Renouncing Cookies Matters Since their […]

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Player.best by Admixer: A Better Way to Monetize Videos

Admixer — Wed, 04 Dec 2019 14:21:59 +0000

Today, we are highlighting the specifications of Player.best, an all-in-one video platform that helps publishers drive their revenues and reach their aspirations. Our purpose is to provide publishers who leverage video and audio content with control over their earnings, smooth video services, and reliable technologies — all in one place. With 10+ years in the […]

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