Jason Stolarczyk spent more than 20 years building the narrative infrastructure behind some of the biggest stories in enterprise technology. From Microsoft and IBM to VMware, ServiceNow, and Palo Alto Networks, his integrated programs have generated millions in market reach and billions in pipeline — and inspired him to create Interpretation Friction™, a framework for fixing the gap where what a company believes, sells, and publishes stop matching.

In this conversation with Business of Story host Park Howell, Jason reveals why shifting left — stepping back before a single piece of content goes to market — is the most important discipline communications leaders can build in the AI era. He shares how ServiceNow proved that every $1 in upper funnel storytelling returned $90 in brand value, how Palo Alto Networks was positioned as the confidence infrastructure of the AI era, and why the VMware/Onion campaign — brilliant creative, no governing alignment — became the definition of empty calorie work.

What you'll discover in this episode:

• What shifting left means in communications strategy — and why one step back is worth two steps forward • How Jason's Interpretation Friction™ framework diagnoses the gap between what your company believes, sells, and publishes • Why narrative entropy is the default state — not the exception — and what WeWork's collapse proves about story governance • The $1-to-$90 brand value formula from ServiceNow and the operational system that made it possible • Why AI is not an architect — and what "slop" costs your brand when no governing story is in place • The three questions every brand must answer before any story goes to market • What the narrative qualified lead is and why it shortens sales cycles

Connect with Jason Stolarczyk on LinkedIn. Read his article: "The Executive the Interpretation Era Was Always Going to Need."

Grade your brand story free at storycyclegenie.ai/brand-story-grader.

Find full show notes, transcript, and resources at businessofstory.com/podcast/brand-story-governance-ai-narrative-entropy.

Subscribe on Apple Podcasts, Spotify, or wherever you get your podcasts.

Most salespeople believe objections are the problem. Sales trainer and convo control expert Tara Shuler says they are wrong. In this episode of the Business of Story podcast, host Park Howell sits down with Tara Shuler — high-ticket closer, corporate sales trainer, and author of Questions Close Deals — to reveal why your objections are a symptom of poor discovery, and how speaking entirely in questions transforms every sales conversation, difficult family negotiation, and leadership challenge you face.

What is speaking in questions in sales?

Speaking in questions is a trained sales methodology in which every response — including objections — is met with a redirecting question rather than a statement or pitch. Tara Shuler has practiced and drilled this technique for 15 years across high-ticket software sales, corporate training, and one-on-one coaching. The result: salespeople who guide buyers to their own decisions rather than pushing them toward a close.

What you will learn in this episode:

• Why your sales objections are almost always a symptom of skipping proper discovery — and how to fix the beginning of your conversation, not the end

• How speaking in questions eliminates the need for objection handling by uncovering the emotional why behind every buyer decision before the pitch ever starts

• How to practice the question-first method starting tonight — with your spouse, your kids, and your colleagues — without telling them you are practicing

• Why sales pressure causes trained salespeople to abandon every technique they know — and how Tara's gymnastics muscle memory framework builds the instinct to ask under fire

• How Tara used sales questioning skills to convince her reluctant mother to move from Pennsylvania to Florida — and what that story teaches every leader about emotional discovery

• Why generic AI will flatten your brand story — and why purpose-built tools like the StoryCycle Genie® deliver the narrative clarity no general platform can match

The episode's core insight:

"You're trying to figure out what their why is, and that's where the questions come into play. And then the arguments don't happen later because now you understand what you're fighting against. Because it's an invisible monster until you understand it." — Tara Shuler (00:12:28)

About Tara Shuler:

Tara Shuler is the founder of Convo Control, a sales training and coaching practice built on one foundational skill: speaking in questions. A competitive Level 9 gymnast turned high-ticket closer, Tara has spent 15 years closing large-ticket corporate software contracts, training sales teams, and coaching individuals to get out of their own way through disciplined question-based discovery. She is the author of three books — Questions Close Deals, Parenting a Parent, and Everything Is Sales — and the creator of the Convo Dojo, a live training format that puts salespeople under pressure so their muscle memory can do what their nervous brain cannot. Find Tara at convocontrol.com.

Resources mentioned in this episode:

Questions Close Deals by Tara Shuler — available on Amazon and in audiobook at convocontrol.com

Parenting a Parent by Tara Shuler — available on Amazon

Everything Is Sales by Tara Shuler — available on Amazon

The StoryCycle Genie® Brand Story Grader — free brand assessment at storycycle.ai

About the Business of Story:

The Business of Story is hosted by Park Howell, founder of Business of Story and creator of the Story Cycle System™ — the narrative infrastructure framework used by leaders, agencies, and brands to instill their conviction in their people and install it in their organization. New episodes publish weekly. Subscribe wherever you listen to podcasts.

Connect with Park Howell:

Website: businessofstory.com LinkedIn: linkedin.com/in/parkhowell StoryCycle Genie®: storycycle.ai

Host Park Howell sits down with Sean Schroeder — co-creator of the StoryCycle Genie® and architect of the Cognitive Mesh Architecture — to tell the origin story of a platform built to solve the real Everest of brand storytelling: operationalizing your brand story across every department, channel, and team member before narrative entropy destroys it.

What is narrative entropy? It's what happens when every SDR, salesperson, and department head starts writing from their own lived experience — telling their version of the brand story rather than what it actually is at the nexus. Without disciplined governance, your story doesn't hold. It decays.

What is StoryOps™? It's brand story governance applied everywhere — HR onboarding, customer service, DevOps, FinOps, project management — not just marketing. Brand strategy is a business communications discipline, and it needs to show up in every single slice of the organization.

What is Cognitive Mesh Architecture? It's the system that captures professional intelligence, decision-making lineage, and human judgment as content is created — giving every AI-generated brand asset full provenance so your brand voice compounds instead of drifts. Combined with Brightsy's MCP server, it delivers your brand narrative to every team member through the tools they already use.

What is the StoryCycle Genie®? It's the AI platform that compresses months of brand story creation and operationalization into weeks — for a fraction of the cost of traditional brand agencies.

Ready to see where your brand story stands? Go to storycyclegenie.ai, enter your URL, and get a free 14-point Brand Story Assessment in under a minute.

And honestly? That terror makes sense.

Sameness. Replacement. Theft.

Those three fears have colonized the creative internet. And they're not entirely wrong. Bad AI use produces a gray paste of mediocrity. It steamrolls voice. It scrapes without permission.

But here's what I've come to believe after years of building the Story Cycle System™ and developing what I call Artful Intelligence™:

The fear isn't about AI itself.

It's about how most people are using it. Like a vending machine. Like a ghostwriter. Like a replacement for thinking.

That's not intelligence. Artificial or otherwise.

The creatives who are thriving right now aren't using AI instead of their genius.

They're encoding their genius into AI and firing it at scale.

There's a difference so profound it changes everything.

You've spent years building deep expertise. You have frameworks. Hard-won instincts. A distinctive voice that took real living to develop.

You want to scale your creative output without losing what makes it yours.

But AI feels like a trap. The outputs look generic. You're afraid that leaning in means becoming a content machine producing work even you won't recognize as your own.

There's a third path.

One that treats AI not as a replacement or a crutch — but as your 100x creative amplifier.

I know this because our son Parker Howell has been living it.

Parker is the founder of Howell XR — XR filmmaker, VR game developer, fire dancer, jiu-jitsu practitioner, Reiki healer, hospice volunteer.

In the last 18 months he:
→ Built Monkey Tower VR in 9 months with 2 people
→ Won $50,000 in a Meta hackathon in 30 days
→ Built the Tunorama AI photo booth in 48 hours for $40
→ Took SkateBoss from concept to prototype in 24 hours

That's not hype. That's what happens when someone stops treating AI as a productivity hack and starts treating it as an extension of their own creative intelligence.

Parker said something I keep coming back to:

"It's your editor, packed with all of your genius, that can fire a billion times a second."

Not a generic editor. Not someone else's genius. Yours.

Your patterns. Your frameworks. Your voice. Your decade of taste — baked into a system that never sleeps and never runs out of bandwidth.

That's not sameness. That's a creative superpower only you can build.

He also said something that stopped me cold:

"I feel like I unwittingly have designed my entire career for this moment in time."

A filmmaker who moved between disciplines without apology. A developer who didn't wait for permission to start building in VR. A creative who treated every seemingly unrelated skill as preparation for a future nobody had mapped yet.

That's the Artful Intelligence mindset.

And to anyone still sitting on the sidelines? Parker was direct:

"Just go make some slop. Don't show it to anyone. But just play with it."

No judgment. No stakes. Just play.

Because the fear of producing slop is keeping more talented people from their own creative abundance than any shortcoming in the technology.

The question isn't "will AI replace me?"

It's "how do I encode what I know into something that compounds?"

The creatives who answer that question — who train AI on their irreplaceable expertise — are building something that genuinely can't be commoditized.

Because it's them.

If you're a creative who wants to think bigger than you've ever thought, this episode is for you.

If you're an expert who wants to encode your genius into something scalable, this episode is for you.

If you've been afraid that embracing AI means losing yourself — this one is especially for you.

🎧 Listen and watch — link in the first comment.

#ArtfulIntelligence #BusinessOfStory #100xCreator #AICreativeAmplifier #StoryCycleSystem

Brand strategist and BrandStruck founder Magda Adamska joins Park Howell on the Business of Story to reveal the four strategic traps that cause even the world's most powerful brands to collapse: the Comfort Trap, the Efficiency Trap, Over-Expansion, and Growth-at-All-Costs. Drawing from 250-plus brand strategy case studies spanning nearly 50 countries, Magda shows exactly how narrative entropy sets in when brand story loses its governance — and how AI accelerates the damage at light speed.

In this episode you will learn:

• Why MTV had everything Spotify needed — and still failed to act

• How Nike's pandemic data trap triggered a brand crisis still unfolding today

• Why GoPro's move into media nearly destroyed the company

• How a governed brand story acts as the one strategic guardrail that protects against all four traps

Magda Adamska is an independent brand consultant with over 20 years guiding C-suite executives through brand transformations and portfolio optimizations for MTV, Pearson, Nike, Nestlé, JP Morgan, Procter & Gamble, and Guinness World Records.

If you lead a brand, market one, or build them for clients, this episode is essential listening.

Visit brandstruck.co to explore 250-plus brand strategy case studies including free access to Nike, Lego, and IKEA.

When sales, marketing, and IT each champion their own version of the company story, the result is narrative entropy — the slow fragmentation of your brand message across every channel, every team, and every customer touchpoint. And in the age of AI-powered search, that fragmentation doesn't just confuse your audience. It gets scraped, amplified, and fed back into the market as your brand identity.

Attia Qureshi knows how to stop it.

A negotiation and influence expert with two decades of experience, Attia has brokered agreements in Fortune 500 boardrooms, university classrooms, and conflict zones around the world — including negotiating with cartel-controlled farmers on behalf of the U.S. State Department in Colombia. She is a former MIT faculty member, adjunct professor at the University of Michigan, founder of Attia Qureshi Consulting, and author of the national bestseller Never Settle: Persuasion and Negotiation Skills to Get What You Want, which Daniel Pink calls a book that will "train you how to move through the world."

In this episode of the Business of Story, Park Howell and Attia explore how relational, interest-based negotiation is the missing discipline inside StoryOps — the practice of developing, operationalizing, and governing your brand narrative across every department in your organization.

In this episode you will learn:

• Why sales and marketing fight over brand story — and the negotiation framework that ends it

• How to map the interests of every internal stakeholder so you can build genuine cross-departmental buy-in around one sovereign brand narrative

• Why narrative entropy accelerates in the age of AI — and how StoryOps, powered by negotiation, is your best defense

Resources mentioned in this episode:

• Attia Qureshi Consulting: atiaqureshi.com

• Never Settle by Attia Qureshi and John Richardson — available at all major retailers

• Free internal influence guide: atiaqureshi.com/story

• Business of Story Brand Story Genie™: businessofstory.com

Matt has spent more than a decade helping B2B companies across fintech, insurtech, sustainable technology, education, and supply chain find the story that holds through IPOs, acquisitions, and high-stakes go-to-market moments. He built Red Fan's brand positioning methodology from scratch — and then built the Brand Authority Index, a diagnostic tool that quantifies the signals large language models actually use to evaluate, cite, and recommend brands to potential buyers.

What those signals reveal should concern every brand marketer: over 80% of AI citations come from earned media, not your website. Query-based rankings barely correlate with what AI actually says about you. And if your brand is described differently on your website, LinkedIn, Crunchbase, and Google Knowledge Base, AI will either ignore you entirely or invent a Frankenstein version of your brand and serve it to buyers at the exact moment they're making a decision.

In this conversation, Park Howell and Matt unpack the concept of entity coherence — messaging consistency across every platform where your brand exists — and why it's the single highest-leverage fix available to brand communicators right now. They explore why gated content is killing your AI citation rate, how the prism model helps one core story speak to 25 different B2B buying stakeholders without fragmenting, and why the brands winning in generative engine optimization are doing the same things great marketers have always done — just doing them with discipline and consistency.

You will learn why AI detects and discounts AI-generated content, how a three-question monthly sales feedback loop starts closing the narrative entropy gap immediately, and why training AI on your own proprietary data produces results that are, in Matt's words, "light years better" than anything pumped out from a generic prompt.

If your brand is invisible in AI search — or worse, misrepresented — this episode is your diagnostic and your roadmap.

Connect with Matt Beezley and Red Fan Communications at redfancommunications.com and explore their Brand Authority Index diagnostic. Find Park Howell and the StoryCycle Genie™ at businessofstory.com, and subscribe to Park's Brand StoryOps™ for Agencies newsletter on LinkedIn.

Lindsey Busfield, co-founder of Optimize My Firm, built the nation's most recognized SEO agency for personal injury attorneys by doing exactly that — going so narrow, so deep, and so disciplined in her StoryOps™ that competitors simply can't follow.

In this episode of the Business of Story, host Park Howell and Lindsey unpack why niching down is the most powerful brand strategy available to any business, how governing your story with clarity, consistency, and coherence makes you the category king or queen of your market, and why AI-driven search now rewards exactly this kind of high-fidelity storytelling.

You'll discover:

• Why casting a wide net produces shallow results — and how radical niche focus turns your brand into the signal, not the noise
• How personal injury lawyers use story to win cases — and what every business can steal from that approach to govern their brand narrative
• How to build your digital footprint across SEO, AEO, and GEO so that Google, Perplexity, and every AI search engine serves you up as the definitive answer in your market

Lindsey is also host of the Personal Injury Marketing Minute podcast and author of How Personal Injury Lawyers Get Leads: What Works, What Doesn't, and Why — available now on Amazon.

Connect with Lindsey Busfield: Website: optimizemyfirm.com Email: lindsey@optimizemyfirm.com LinkedIn: Lindsey Busfield

Learn more about the Business of Story and StoryOps™: storycyclegenie.ai

Most brand stories fragment the moment they leave the marketing department. Gavin McMahon has a name for what stops that — and it may be the most important concept in business storytelling you haven't heard yet.

Gavin McMahon is a recovering mechanical engineer, founder of a 25-year leadership and storytelling consultancy, and author of Story Business: Why Stories Rule the World and How They Can Reinvent Your Business. He joins Park Howell on the Business of Story podcast to introduce the Arrow of Coherence — the cause-and-effect narrative logic that connects every layer of an organization, from the C-suite to the front line, into a single governing story world.

The problem Gavin diagnoses is one every business leader will recognize: the synonymous mess. Most companies tangle purpose, vision, mission, and strategy into one undifferentiated blob of corporate language. The result? Thousands of employees making daily decisions — small and large, value-creating and value-destroying — without a coherent narrative to guide them. In a pre-AI world, that fragmentation was a slow burn. Today, ungoverned AI scales that fragmented story at machine speed.

The Arrow of Coherence is Gavin's answer. Borrowed conceptually from Nassim Nicholas Taleb's idea of an arrow of relationship, Gavin defines the Arrow of Coherence as the cause-and-effect logic that must shine through a brand — the same governing logic that makes the world of IKEA, Apple, or Patagonia feel coherent whether you encounter it in product design, customer service, or a thirty-year-old marketing campaign. When that arrow is present, every decision in the organization points the same direction. When it's absent, you have drift.

In this conversation, Park Howell and Gavin McMahon explore why brand storytelling is not a marketing function but an act of world building — and why the best brands govern their stories through something closer to a show Bible than a brand guideline. They discuss why the CEO is the most underutilized storyteller in any company, how to build a coalition of the willing to embed story culturally rather than hierarchically, and why AI will amplify your narrative entropy unless a governing Brand Brain is installed first.

Gavin also shares the two things he wishes he had known in the 1990s when he was leading digital transformation at Gartner — lessons about human decision-making, the stories people tell themselves, and why the truth is never driven by facts alone.

What you will learn in this episode:

What the Arrow of Coherence is and how to apply it to unify your brand story across every department and channel. Why most organizations suffer from a synonymous mess of purpose, vision, mission, and strategy — and the single narrative move that untangles it. How show Bibles differ from brand guidelines and why that distinction determines whether your story survives scale. Why your CEO is your most underutilized brand storyteller. How to use AI as a collaborator without surrendering your story to it. The three practical steps you can take today to start building your own Arrow of Coherence.

Gavin McMahon is the author of Story Business: Why Stories Rule the World and How They Can Reinvent Your Business. Learn more at storybusiness.com.

Park Howell is founder of The Business of Story, creator of the Story Cycle System™, and author of Brand Bewitchery and The Narrative Gym. Full episode show notes, transcript, and resources at businessofstory.com.

In this episode, Rain introduces his Narrative Operating System (NOS) — a living, governing architecture that threads a single coherent brand story through every department, every touchpoint, and every AI tool you deploy. He explains why the Chief Storytelling Officer is not a communications role but an engagement role, and why the brands winning today built their story alongside their product — never after it.

You'll discover:

— Why marketing, sales, and HR are telling three different brand stories right now — and what to do about it — How Rain's Narrative Operating System governs story across Vision, Mission, Brand, Product, Marketing, Sales, and Feedback Loops — Why the Chief Storytelling Officer is the most important role most companies haven't created yet — How to extract the story your organization is already living before you try to tell the story you want to tell — Why AI has turned narrative drift from a slow burn into an exponential emergency

Rain Bennett is the founder of Elamir, a documentary filmmaking studio producing human stories for the tech industry. His new book, The Chief Storytelling Officer, is available now at rainbennett.com/businessofstory — where listeners can also get a signed copy for $10.

Park Howell is the world's leading brand storytelling advisor. For 40 years he has helped organizations grow by up to 600% using his Story Cycle System™. He is the host of the Business of Story — one of the world's top-ranked business storytelling podcasts — and co-creator of StoryCycle Genie®, the AI-powered brand narrative platform.

Before you govern your story, know where it stands. Get your free Brand Story Grade — an A+ to F assessment across 14 narrative dimensions — in minutes at storycyclegenie.ai/brand-story-grader.

Story on.

Most marketing agencies are unknowingly giving away their most valuable asset — and AI has quietly turned that mistake into a legal emergency.

IP attorney Sharon Toerek, founder of Legal+Creative and host of The Innovative Agency podcast, joins Park Howell to reveal the intellectual property and AI legal risks every agency principal needs to understand right now.

Sharon is the agency industry's most trusted legal strategist on IP protection, trademark, copyright, and AI governance — and she's seen firsthand how fast agencies are falling behind.

In this episode you'll discover:

• Why generic AI-generated content may legally belong to no one — not your agency, not your client, not anyone — and what that means for every deliverable you produce
• How feeding client data into generic AI tools is a hidden data privacy violation waiting to happen, and why most agencies don't realize they're doing it
• The five moves every agency must make now — from internal AI policies to errors and omissions insurance — to protect their IP, govern their AI use, and build an agency worth far more when it's time to sell

Sharon also makes the case for the most important strategic shift in the agency business model: stop competing on execution and start commanding premium fees for your thinking and strategy.

Because what goes on between your ears is your most valuable and protectable asset.

Connect with Sharon Toerek:
• legalandcreative.com
• The Innovative Agency Podcast
• LinkedIn: Sharon Toerek

Craft your vibrant brand story with the StoryCycle Genie®: storycyclegenie.ai

Collin Henderson knows this firsthand. A former Division I wide receiver at Washington State University, seven-time author, and host of the Master Your Mindset podcast, Collin has spent his career cracking the code on peak performance — training number one NBA draft picks, Heisman football finalists, and top sales teams at Nike, Amazon, Salesforce, and Alaska Airlines.

His new book, The Oz Method: Psychological Secrets of Influence for Sales, Leadership, and Life (IdeaPress, 2026), delivers a parable-driven framework inspired by L. Frank Baum's classic — and it just might change the way you sell, lead, and communicate forever.

In this episode of the Business of Story, Collin reveals why sales psychology beats sales strategy every time. We unpack his five-part story framework — Set the Scene, Establish the Challenge, The Growth Journey, Face Your Fear, Resolution — and explore why the brain is hardwired to respond to problems before solutions. Collin also shares why your identity is the hidden ceiling on your performance, how "trauma, drama, daddy and mama" shapes the way high achievers either freeze or fly under pressure, and why boring will put you out of business faster than any competitor.

This is a masterclass in the psychology of influence, the neuroscience of storytelling, and the courage it takes to communicate when the moment gets biggest.

What you'll discover in this episode:

The five-part story framework every seller, leader, and communicator needs to master. Why psychological readiness trumps preparation in high-stakes moments. How to close the gap between what your team can do and what they actually deliver

Connect with Collin Henderson at thecolinhenderson.com and on LinkedIn and Instagram @ColinHendersonCoach. Find The Oz Method wherever books are sold.

Learn more about the Business of Story at businessofstory.com.

In this episode of the Business of Story, host Park Howell sits down with Brian Burkhart, founder of Square Planet and one of America's top communication strategists, to reveal why most businesses become invisible commodities — and exactly what to do about it.

Brian has spent decades helping Fortune 500 leaders, CEDx speakers, and senior executives find the single galvanizing word that transforms how teams align, how audiences feel, and how brands compete. His insight is simple and powerful: if you can't name what you stand for, you won't stand out.

In this episode you'll discover:

• How to distill your core belief into one powerful word that galvanizes your entire organization
• Brian's 10-step ancient Stoic framework that works for any presentation, pitch, or keynote
• How to reverse-engineer your core beliefs directly from your daily actions
• Why your audience decides with feelings first — and how to make art that activates them
• The Mad Men "It's Toasted" moment that proves one idea beats every feature list

Brian Burkhart defines art as "the unnecessary done on purpose to make someone feel." Sprinkles on cupcakes. Colorful hospital walls. Hotel turndown service. None of it is necessary. All of it creates enthrallment. And enthrallment is exactly what separates unforgettable brands from forgotten commodities.

Whether you're preparing a Monday morning presentation, a keynote, or a company-wide initiative, this episode gives you the tools to find your North Star — and make it impossible to ignore.

Guest: Brian Burkhart, Founder of Square Planet Contact: info@squareplanet.com Free 45-minute consultation: mention the Business of Story

Host: Park Howell, Founder of the Business of Story and creator of the StoryCycle System™ Learn more: businessofstory.com

Ryan Kohn is the founder of Point One, a global business initiative that asks companies to commit just 0.1% of their revenue to accelerate the clean energy transition. That is one dollar for every thousand in revenue. A rounding error for most businesses. But pooled together, it is enough to fully fund clean energy access for the entire world within 15 years.

In this episode of the Business of Story, Park Howell sits down with Ryan to unpack how he turned one of the most fatigued conversations in modern business — climate change — into one of the most compelling brand stories in the world. And what every brand builder can steal from it.

WHAT YOU WILL LEARN IN THIS EPISODE

How to find the single brand theme that compresses your biggest idea into your most powerful message. Ryan and his team distilled an impossibly complex global challenge into four words — almost nothing changes everything — and built an entire movement around it.

Why leading with your cause is killing your message. Ryan explains why Point One never leads with sustainability, climate, or clean energy — and why that counterintuitive decision is the reason the brand resonates where others have failed.

How to meet your audience inside the cultural moments they already love. Point One builds brand awareness through sport, music, art, and film rather than issue-led campaigns, reducing friction and expanding reach without alienating anyone.

Why simplicity is not a shortcut in brand storytelling — it is the destination. Ryan's rule is simple: if it is not simple, it does not land. This episode shows you exactly how to apply that principle to your own brand story.

How a 0.1% corporate commitment could change everything. Park runs Point One through the StoryCycle Genie live on air, surfacing the brand's core positioning statement and unique value proposition — and revealing just how precisely Ryan's team has already nailed their story.

ABOUT RYAN KOHN

Ryan Kohn is the co-founder of PROPER Snacks, the UK's leading premium snack brand and one of the first B Corps in the sector. From a kitchen-table idea to a global company selling over eight million snacks a month, he scaled PROPER into a household name and led its 85-person team before exiting to private equity in 2021. Alongside building PROPER, Ryan launched ventures spanning carbon-neutral property development and the UK's largest student events business, earning recognition as EY Entrepreneur of the Year.

Beyond business, Ryan has long championed impact initiatives — from co-founding campaigns alongside Riz Ahmed and HRH Prince William to serving as a board member of environmental charity Hubbub. He has co-authored a B Corp guide to achieving net zero, and has mentored the next generation of entrepreneurs through programmes including Virgin Start-Up and Tesco Back It.

Most recently Ryan founded Point One, a global initiative making it radically easy for businesses to support the clean energy transition. Point One asks companies to contribute just 0.1% of their revenue into a shared fund that helps unlock and accelerate clean energy projects, particularly in developing markets. By pooling these small fractions across everyday economic activity, Point One aims to create a new funding engine for global cooling and help fully fund the clean energy transition within 15 years.

WHY THIS EPISODE MATTERS FOR BRAND BUILDERS

This is not an episode about climate change. It is an episode about what happens when a brand story is so clear, so simple, and so true that it makes even the hardest yes feel like the easiest decision your audience has ever made. Ryan Kohn just happens to prove that principle in the most difficult storytelling arena in modern business.

If you have ever struggled to simplify a complex message, lost an audience to jargon, or wondered why your brand is not moving people the way you know it should — this conversation is for you.

CONNECT WITH RYAN KOHN AND POINT ONE Website: pointone.world

ABOUT THE BUSINESS OF STORY The Business of Story is the top-ranked podcast for brand storytelling strategy, hosted by Park Howell — founder of the Story Cycle System and one of the world's leading brand narrative strategists. Each week Park interviews the world's brightest brand builders, marketers, and communicators to reveal how purposeful storytelling drives growth, loyalty, and lasting impact.

Subscribe, leave a review, and visit BusinessOfStory.com to access tools, training, and resources that will make you a more powerful brand storyteller.

That's the promise of the PULL framework, and in this episode, startup advisor and author Rob Snyder breaks down exactly why smart, well-resourced founders keep pushing brilliant products onto people who aren't ready to buy — and what to do instead.

If you've run the demos, done the research, and still watched prospects disappear, this episode is your wake-up call.

You'll discover:

• Why doing everything "right" can still leave you in the pain cave
• The four-part PULL framework (Project, Unavoidable, List of options, Limitations) that predicts who will buy before you even pitch
• How to describe your product in the fewest possible words — and why less is always more
• Why your sales call should be a "see if they try to buy" call, not a convince-them-to-buy call
• How a repeatable customer success story does more selling than any pitch deck ever will

Rob Snyder is a Harvard MBA, former McKinsey consultant, startup founder, and author of The Power of Pull. He has advised hundreds of startups on how to find product-market fit faster by stopping the push and building for pull.

Connect with Rob: Website: robsnyder.org LinkedIn: linkedin.com/in/robsnyder

Get the book: The Power of Pull — available on Amazon

Learn more about the Story Cycle System™: businessofstory.com

#576: The Power of Pull: Find Customers Who Are Already Sold, With Rob Snyder

Elliott Rayner — fractional Head of Storytelling and author of The State of Storytelling 2026 — analyzed 25 emerging Chief Storytelling Officer job descriptions from the world's most sophisticated companies to uncover a seismic shift: the best organizations are no longer treating brand narrative as a creative function. They're operationalizing it.

In this episode, Elliott and host Park Howell reveal:

• Why Narrative Entropy is the silent killer of brand growth — and the single metric that exposes it instantly
• What a Chief Storytelling Officer actually does (hint: it's far less about creating stories and far more about creating alignment)
• The 3-question survey you can run inside your company this week to make the business case for StoryOps™
• Why "execution has become cheap but meaning has not" — and what that means for your competitive strategy in the AI age
• How to get your head of sales, legal, product, and finance all telling the same story without a fight

Whether you're a CMO, a founder, a product marketer, or someone quietly operating as your organization's unofficial head of storytelling — this episode is your mandate and your blueprint.

Resources mentioned:

• Download Elliott's free report: The State of Storytelling 2026 — find it on his LinkedIn profile
• Elliott's Maven storytelling cohort: productnarratives.com
• Park Howell's StoryOps™ platform: storycycle.ai

In this episode, Jason shares the 5-Stage Founder Evolution framework that changes everything: Operator → Manager → Architect → CEO → Owner. These aren't revenue milestones. They're deliberate identity shifts that progressively remove the founder from daily operations — until the business can run without them.

What you'll learn in this episode:

• The 5 founder identity stages every agency owner must move through to achieve true business freedom
• Why chasing revenue without evolving your identity keeps you trapped — even at $10M
• How to build a business that runs without you so you can own it instead of being owned by it

Key quote: "You could be a $10 million agency and be completely miserable and unprofitable and working all the time. I'd rather be a million dollar agency working 20 hours a week that I really enjoy life." — Jason Swenk

If your agency story feels fragmented — across your website, pitches, and team — visit storycyclegenie.ai for a free Brand Story Grade and find out what it's costing you.

Connect with Jason Swenk: Agency Mastery: agencymastery.com Smart Agency Masterclass Podcast: jasonswenk.com Book: Operator to Owner

Subscribe to Business of Story for weekly conversations that help leaders, entrepreneurs, and communicators use the science of story to win more business and live more meaningful lives.

That emptiness became the most important moment of his career — and the catalyst for his new book, Love Conquers Fear: Humanity, AI, and the Age of Abundance for All.

Brett is the co-founder of data.world (acquired by ServiceNow), Bazaarvoice (unicorn IPO), and Coremetrics (acquired by IBM). He has invested in 151 startups, backed 52 VC funds including SpaceX, and was named Austin's Best CEO.

In this conversation with host Park Howell, Brett makes the case that the most urgent upgrade of the AI age is not technological — it's personal. We explore why love, not fear, is the only leadership strategy built for what's coming, why nuclear weapons are a greater existential threat than artificial intelligence, and how psychedelic therapy and Vedantic philosophy transformed the way Brett thinks about building companies, raising consciousness, and saving humanity from itself.

If you've ever wondered what you're actually building your work for, this episode is your answer.

Find Brett at loveconquersfear.org and on the Love Conquers Fear podcast, published every Tuesday.

Rob has spent years helping tech founders, corporate leaders, and change-makers in Berlin and beyond simplify their most complex ideas into stories that move people to act. In this episode, he brings the frameworks, the neuroscience, and the real-world case studies to prove it.

What you'll discover:

• Why the curse of expertise turns your knowledge into noise — and how story is the antidote
• The four audience types (friendly, adversarial, apathetic, uneducated) that should reshape every high-stakes conversation
• How the Downing Street communication grid turns your story into a replicable action plan
• The three types of complexity — intrinsic, extraneous, and germane — and which one you actually control
• Why your brain runs on narrative, not logic (and what dopamine, cortisol, and oxytocin have to do with it)
• How a bank board member's "sand vs. stones" story changed the way Rob thinks about strategic communication

About Rob D. Willis: Rob D. Willis is a British music producer turned strategic story producer based in Berlin. He helps leaders and organizations cut through complexity by applying the structure of story to high-stakes communication. Find him on Instagram and LinkedIn at @robdwillis.

Resources mentioned in this episode:

• Connor Neal's four audience types framework
• The Downing Street communication grid (Alastair Campbell / Tony Blair)
• Paul Zak's research on narrative neuroscience
• StoryCycle Genie® at businessofstory.com

Want to master the story of your business? Discover the Business of Story tools, courses, and the StoryCycle Genie® at businessofstory.com.

Subscribe to the Business of Story wherever you get your podcasts — and leave a review if this episode helped you turn your expertise into clarity.

That's the central argument of SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence, the new book by global keynote speaker James Taylor. In this episode of the Business of Story, Park Howell sits down with James to explore how the world's top communicators are using AI not to replace their stories — but to tell them with far greater precision, resonance, and impact.

From managing Rolling Stones members at the Royal Albert Hall to speaking for Apple, Cisco, L'Oreal, and PwC across 25+ countries, James brings a rare combination of creative instinct and strategic intelligence to the AI conversation.

In this episode you'll discover:

• Why AI is fueling a New Roaring Twenties — and what that means for entrepreneurs and business leaders • How James uses psychometric AI analysis to profile audiences before he ever steps on a call or stage • The 250-story story bank system that powers his hyper-personalized keynotes • Why your emotional promise matters even to the most analytical, data-driven audiences • What a live StoryCycle Genie® brand analysis revealed about James's Visionary Magician archetype and emotional promise of "possibility" • The standing ovation story from a billionaires' bank in the UAE that proves emotional storytelling transcends every culture and industry • How to build a speaker brand with the same discipline James learned managing rock stars

About James Taylor

James Taylor M.B.A., F.R.S.A. is an internationally recognized keynote speaker on creativity, innovation, and AI. He has spoken for Fortune Global 500 companies including Apple, Cisco, Deloitte, Accenture, L'Oreal, EY, Visa, and Dell, and was recently the subject of a 30-minute BBC documentary. He has personally interviewed over 750 of the world's leading creative minds and reached hundreds of thousands of people in 120+ countries. He is a Fellow of the Royal Society of Arts — alongside Benjamin Franklin, Bob Dylan, and Nelson Mandela. His new book is SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence.

Connect with James Taylor: 🌐 JamesTaylor.me 💼 James Taylor on LinkedIn 📸 James on Instagram 🎙️ SuperCreativity Podcast

Get your copy of SuperCreativity: 📚 Available in hardcover, paperback, and audiobook on Amazon, Spotify, and Apple Books

Learn more about the Business of Story and the StoryCycle Genie®: 🌐 BusinessOfStory.com

You've mastered your subject. You know your material cold. So why does the room glaze over when the stakes are highest?

Cognitive linguist, executive coach, and author Dr. Laura Sicola says the gap isn't your expertise — it's the three inches between your brain and your mouth. In this episode of the Business of Story, she shares the framework that's helped Fortune 500 executives at Amazon and Kaiser Permanente stop sounding like spreadsheets and start commanding every room they walk into.

Her TEDx Talk, "Want to Sound Like a Leader? Start by Saying Your Name Right," has nearly 7 million views — because the problem is universal and the fix is counterintuitive.

WHAT YOU'LL DISCOVER IN THIS EPISODE

• The 3 Cs of Executive Presence: Command the Room, Connect with Your Audience, and Close the Deal — and why each requires a completely different skill 
• Why the movie playing in your head is never the movie your audience is watching — and how to close that gap before it costs you the deal 
• The neuroscience of humor: why a well-placed laugh creates dopamine, builds trust, and makes you more persuasive without sacrificing credibility 
• How to use Chris Voss's "labeling" technique to stay curious when conversations get triggered and defensive 
• The one counterintuitive move that makes you sound smarter, more likable, and more relatable — all at the same time

ABOUT DR. LAURA SICOLA

Dr. Laura Sicola is a cognitive linguist, former professor, and executive coach who helps leaders bridge the gap between their expertise and their influence. She is the author of Speaking to Influence: Mastering Your Leadership Voice and the founder of Vocal Impact Productions.

Website: laurasicola.com LinkedIn: linkedin.com/in/laurasicola Book: Speaking to Influence — available on Amazon in paperback ($12.95), Kindle ($9.95), and Audible (narrated by the author)

FREE GIFT FROM DR. LAURA SICOLA

Download two free chapters of Speaking to Influence here: [INSERT FREEBIE LINK]

ABOUT THE BUSINESS OF STORY

The Business of Story is the top-ranked podcast for leaders who use storytelling to grow their influence, their teams, and their organizations. Host Park Howell — known as the World's Most Industrious Storyteller — brings you the strategies, frameworks, and real-world lessons that turn communicators into leaders.

Want to build a brand story that actually lands? Visit StoryCycleGenie.com to discover how the StoryCycle Genie® uses your brand's unique story to create marketing that moves people.

SUBSCRIBE & LEAVE A REVIEW

If this episode gave you one idea you can use today, please subscribe and leave a review on Apple Podcasts, Spotify, or wherever you listen. It takes 60 seconds and helps other leaders find the show.

In this episode, Mark shares his Science of Scaling framework: the four-stage methodology that sequences product-market fit, repeatable sales motion, customer success, and revenue scaling in the right order. He introduces the PMF Threshold — the leading indicator that tells you whether you've actually earned the right to scale — and explains why half of the founders he works with are scaling too early, the other half too late, and almost none know which half they're in.

You'll also hear why the best salespeople talk less than 50% of the time, how to build a sales hiring profile from your best customers' patterns instead of resume credentials, and why scaling your sales team before customer success is working destroys retention every time.

Mark is the author of The Sales Acceleration Formula and The Science of Scaling, and managing director of Stage 2 Capital. This conversation is essential listening for founders, agency principals, and revenue leaders navigating growth decisions without a clear diagnostic framework.

Hosted by Park Howell, creator of the Story Cycle System™ and co-creator of the StoryCycle Genie®.

What if your most powerful business story is the one you've been most afraid to tell?

In this episode, Park Howell sits down with Elizabeth Brett — former NBC reporter, creator of Story Alchemy™, and host of the Sacred & Sovereign podcast — to explore the difference between performing your story and actually living it.

Elizabeth spent nearly a decade in broadcast journalism, learning to distill complex stories into 60-second narratives under deadline pressure. But it wasn't until a near-death experience in the ocean with her daughter that she discovered what authentic storytelling really means — and built a framework to help founders, creatives, and thought leaders find their own.

You'll discover:

• The story roadmap framework that lets you tell any story in 30 seconds or 30 minutes • Why the performance trap is killing your connection with your audience — and how to escape it • The sovereignty filter: three questions to ask before sharing any personal story in business • What a million dollar story really is — and how to find yours at the identity level • How the StoryCycle Genie® revealed Elizabeth's brand archetype as the Alchemist — and surfaced a UVP she'd never put together before

Whether you're a speaker, entrepreneur, or thought leader, this episode will change how you think about the stories you tell — and the ones you've been holding back.

Find Elizabeth at elizabethbrett.com and on Instagram @ElizabethSBrett.

How do you build an employer brand that attracts the right candidates and repels the wrong ones? Bryan Adams — CEO of HappyDance, founder of Ph.Creative, and employer brand strategist behind iconic campaigns for Nike and Apple — says the answer is simpler and harder than most organizations expect: tell the truth.

In this episode of the Business of Story, host Park Howell sits down with Bryan to unpack the TRUTH Framework — a five-step storytelling structure that goes beyond AND, BUT, THEREFORE to help organizations find and tell the honest story that makes top talent choose them.

You'll discover:

• Why the truth your audience most needs to hear is more powerful than the truth you're most comfortable telling • How being "nice" is destroying your culture — and why radical candor is the kinder choice • What Bryan learned building employer brands for Nike, Apple, and VF Corporation — and how those lessons apply to organizations of every size • How HappyDance uses AI-powered conversational navigation to turn career sites into candidate experiences — achieving 12% conversion rates against a 3–5% industry standard • Why the StoryCycle Genie® assessment of HappyDance left Bryan saying the results were "spooky accurate" • How to pre-order Bryan's new book, Sell the Truth, at happydance.love/sell-the-truth

Bryan Adams is the co-author of Give & Get Employer Branding and the upcoming Sell the Truth. His TEDx talk, Culture Eats Competition for Breakfast, has surpassed 1.4 million views.

Connect with Bryan: Website: happydance.love Book pre-order: happydance.love/sell-the-truth LinkedIn: linkedin.com/in/bryanadams

Subscribe to the Business of Story podcast for weekly episodes on the art and science of strategic business storytelling.

In this episode of the Business of Story, Park Howell sits down with Sara Connell — 5x bestselling author, founder of Thought Leader Academy, and author of the upcoming book The Download — to explore the neuroscience and quantum physics behind creative downloads and how to access them on demand.

Sara introduces the Gamma Walk, a simple daily practice for inducing the brain's channeling state — the gamma wave state associated with flow, breakthrough insight, and original thinking. She explains the SWOO framework (Science Meets Woo), the role of the reticular activating system in filtering for creative breakthroughs, and why an MIT brain scan study should make every thought leader rethink how they use AI.

You'll discover:

• The brain state that unlocks original genius — and how to get there without meditating for 15 hours a day
• Why AI slop is a beta-state problem — and what to do instead
• How one Gamma Walk led to a miracle that changed Sara's family forever
• The coincidence journal and the Download app: two tools for capturing ideas before they vanish
• Why protecting your human creative capacity is the most urgent professional skill of the AI age

Sara has been featured on Oprah, The New York Times, Good Morning America, TODAY, Forbes, and Entrepreneur. The Download releases October 6, 2025 and is available for pre-order now.

Learn more at saraconnell.com and find the free Download app on Sara's Substack: "The Download with Sara Connell."

Marcus Sheridan — bestselling author of They Ask, You Answer and Endless Customers, and founder of AI Trust Signals — joins Park Howell on the Business of Story to deliver a message most agency principals aren't ready to hear: the three services that built most agencies are already disappearing, and the threat isn't coming from your competitors. It's coming from your own resistance to change.

In this conversation, Marcus and Park dig into why identity fluidity is the agency survival superpower of the AI era, how vibe coding is already replacing $15,000–$30,000 projects overnight, why 75–80% of SEO traffic is vanishing to AI-generated summaries, and what it actually means to build an agentic-ready web presence for your clients.

Plus — Park shares how he used the StoryCycle Genie to produce a complete brand assessment and thought leadership article for Marcus in under three hours. Marcus's response? "It would be a crime not to use AI."

If you want to know how to make your agency indispensable in the age of AI, this episode is your roadmap.

🎧 Listen now and discover why proactivity is the key — and reactionary is the problem.

Learn more about Marcus: marcusheridan.com aitrustsignals.com priceguide.ai Endless Customers (2025): marcusheridan.com/endless-customers Known and Trusted Newsletter: marcusheridan.com/newsletter

Bruno Sarda, EY Americas Climate Change and Sustainability Services Leader, Top 10 Global Sustainability Influencer, and host of the Sustainability Matters podcast, joins Park Howell on the Business of Story to explore the intersection of AI, storytelling, and ESG strategy.

Bruno has spent 25+ years helping organizations turn sustainability from a compliance checkbox into a culture-defining competitive advantage. In this conversation, he reveals why the current wave of deregulation is actually strengthening the business case for sustainability — and how AI is simultaneously the greatest superpower and the most significant threat facing ESG leaders today.

You'll discover:

• Why deregulation is shifting sustainability from compliance to culture • How to use AI as a force multiplier — without losing your brand's authentic voice • The real environmental cost of AI and what responsible adoption looks like • Why employee engagement is the most underrated sustainability metric • How to become the Chief Translation Officer your organization needs

We all have magic now. The question is whether you know how to cast the spell.

Hosted by Park Howell | businessofstory.com

What does it take to build a brand designed to last forever — in an industry built on replacement cycles?

Shawn David Nelson started Lovesac at 18 with a hand-sewn bean bag made from his parents' chopped-up camping mattresses. He paid $25 to register the company. Today, Lovesac (NASDAQ: LOVE) operates 300+ showrooms, employs 2,000 people, and is one of the fastest-growing furniture brands in America — anchored by a product philosophy so counterintuitive it sounds almost reckless.

They want you to buy their couch once. And keep it for the rest of your life.

In this episode, Shawn shares the full arc: winning $1 million on Richard Branson's Fox reality show The Rebel Billionaire in 2004, surviving Chapter 11 bankruptcy two years later, and 10x-ing the company by purging 90% of their SKUs to focus on one brilliant product — the Sactionals modular sectional sofa system.

He unpacks the demonstration marketing strategy that turned a showroom into a live brand story experience, the forever philosophy that redefines what sustainability really means, and the Shawnisms from his new book Let Me Save You 25 Years that distill 25 years of hard-won entrepreneurial wisdom.

Park also runs Lovesac through the StoryCycle Genie brand analysis — and the results land remarkably close to Lovesac's own mission carved on the wall at headquarters: "We will inspire humankind to buy better stuff."

What You'll Discover: • Why demonstration marketing drives 90% of Lovesac's business — and how it converts a showroom into a live brand story • How the forever philosophy turns sustainability from a marketing claim into an engineering commitment • The Shawnism that saved Lovesac from bankruptcy: "You can quit or you can keep going" • Why Lovesac is onshoring manufacturing to the U.S. — and why robots in America will be cheaper than Vietnam • How brand storytelling is 50% of building a remarkable product company — and why Shawn admits it's actually closer to 90%

Find Shawn at Lovesac.com and on all social platforms @ShawnOfLovesac. His book and podcast Let Me Save You 25 Years are available wherever you get your books and podcasts.

Subscribe to the Business of Story wherever you get your podcasts.

Joe Lazauskas — CMO of Pepper, co-founder of Contently, and author of Super Skill: Why Storytelling Is the Superpower of the AI Age — spent five years inside AI companies researching exactly that question. His answer: storytelling isn't just surviving the AI revolution. It's the one skill the machines can't replicate.

In this conversation with host Park Howell, Joe reveals why AI slop is flooding the web and driving up the value of authentic human voices, the four story elements — relatability, ease, novelty, and tension — that make any audience stop and listen, and how to use AI as a creative amplifier without ever letting it replace your voice.

You'll also hear the science behind the vulnerability loop, why Kurt Vonnegut's rejected thesis turned out to be right all along, and how the Neanderthals — despite having bigger brains — lost to homo sapiens because they had no Wi-Fi.

Joe also shares a special 20% discount offer exclusively for Business of Story listeners — including a signed copy of Super Skill, access to his Storytelling in the AI Age course, live office hours, and yes, dope socks.

Guest: Joe Lazauskas | CMO, Pepper | Author, Super Skill Subscribe: storytellingedge.substack.com Connect: Joe Lazauskas on LinkedIn Podcast: The Art of the Zag with Shane Snow Test your brand story free: businessofstory.com

What happens when the woman producing 19 shows, running a Hollywood media network, and appearing on national television is quietly fighting to stay alive?

That's the story Rachel McCord tells in this raw, remarkable episode of the Business of Story.

Meet Rachel McCord

Rachel McCord is the founder of The McCord List, a Hollywood media network that produces McCordless Today — a daily talk show airing on network television and streaming on Roku, Apple TV, Samsung, and Amazon. She's the author of You Can't Heal Your Life, But I Know a Guy, and the co-founder of Viral Brand, a creator marketing company that has launched campaigns for some of the biggest films and TV shows in the world.

But before any of that, Rachel was a girl who moved 33 times before she was 16, grew up in multiple trailer parks in Georgia, and began working 13-hour days at a pizzeria at age 13 — not because she had to, but because she was battling depression and didn't want to go home.

What You'll Discover in This Episode

The hidden cost of success nobody talks about. Rachel was running the education for the world's largest fashion trade show, building a seven-figure media network, and appearing on national television — while simultaneously fighting PTSD, suppressed childhood memories, suicidal depression, and a heart condition that was quietly marching her toward heart failure.

How EMDR therapy unlocked a missing chapter of her life. A chance encounter with a therapist led Rachel to a session that recovered years of suppressed childhood memories in a single afternoon — memories she had blocked as a protective response to severe early trauma.

The Jerusalem moment that changed everything. Two months before her EMDR breakthrough, Rachel stood in the Church of the Holy Sepulchre and begged God to heal her broken heart — not knowing how much healing was still ahead.

Open heart surgery at 32 — and the peace that surprised everyone. When Rachel was diagnosed with severe mitral valve prolapse and told she needed open heart surgery (a procedure one in five patients don't survive), she discovered something unexpected: she was ready. The two weeks before surgery became the catalyst for her book.

The three-part framework from her book. Get real and honest about your life. Starve fear, feed faith. Do what you're here for. Rachel breaks down each principle and why self-help alone — no matter how many books you read — can't do what faith can.

The StoryCycle Genie brand assessment. Park ran Rachel's brand through the StoryCycle Genie before the episode. Rachel shares what it validated, what gaps it revealed, and why she immediately started planning how to use it for her own show hosts.

Resources Mentioned

• Rachel McCord: themccordlist.com
• Viral Brand social media analysis (free for listeners): themccordlist.com
• You Can't Heal Your Life, But I Know a Guy by Rachel McCord
• Free StoryCycle Genie brand assessment: storycyclegenie.ai
• EMDR therapy information: emdria.org

Subscribe to the Business of Story

Available on Apple Podcasts, Spotify, Amazon Music, and all major platforms. Join 5,000+ subscribers at businessofstory.com/newsletter.

On this episode of the Business of Story, Park Howell welcomes Charly Tate, founder and Chief Kindling Officer at Kindling Works and host of the Tater Thoughts podcast. With over a decade in communications, storytelling, and marketing—and a background in music—Charly helps founders and business owners find clarity in chaos and connection through intentional, heartfelt storytelling.

Listen in to discover:

• Why tone is the first thing your audience notices—even before your message
• How to uncover and express your authentic brand voice
• The biggest mistakes brands make with tone—and how to fix them for lasting impact

Charly shares her journey from rebuilding after real estate to launching her consultancy, the lessons she learned from Queen, and actionable steps you can take to audit your own brand's tone.

Ready to move from background noise to a story your audience can't forget? Tune in now and start making your brand truly resonate.

Learn more about Charly at kindlingworks.com.

In this episode, Park Howell welcomes Charles Gaudet—CEO of Predictable Profits, creator of The Predictable Profits Operating System™, and "The CEO Whisperer" (Yahoo Finance)—to reveal why so many founders get stuck working harder for less.

You'll learn how to escape the founder's trap by aligning your brand story with the real needs of your market. Charles shares how to identify your true super consumer (and why most ICPs miss the mark), the data-driven secrets to effortless lead generation, and the frameworks that have helped his clients generate over $100 million in revenue.

If you want to make marketing easier, scale beyond yourself, and build a business that thrives without your constant hustle, this episode is for you.

Listen now and unlock your message market match.

Learn why understanding your audience's pain is the secret to engagement, how scenes—not just stories—create connection, and what military storytelling can teach you about clarity and impact. Dan's clients have raised millions in investment, sold millions in products, and landed dream jobs at Fortune 10 companies—all by using stories that stick.

If you want actionable steps to clarify your message, inspire your audience, and drive real results, this episode is for you.
Tune in to hear practical frameworks, high-stakes lessons, and storytelling secrets that will transform the way you communicate and lead.

Are you pouring budget into digital ads, getting plenty of clicks—but not enough conversions? You're not alone. Most marketers focus on getting the click, but the real opportunity comes after.

In this episode of the Business of Story, Park Howell sits down with Shamir Duverseau—founder of Smart Panda Labs and former marketing leader at Disney, Marriott, Southwest Airlines, and NBC Universal—to reveal why the post-click experience is the most overlooked (and profitable) part of your marketing funnel.

Shamir shares his journey from running campaigns for iconic brands to building a framework that helps businesses turn website visitors into loyal customers. You'll learn:

• The psychology behind why prospects vanish after the click
• How to align marketing, IT, and product teams for seamless digital journeys
• Simple tweaks that can dramatically increase your conversions
• Proven strategies for building trust and removing friction on your site
• How to use research and feedback to continually improve your results

Whether you're a startup founder or an enterprise marketer, you'll discover actionable steps to transform your website into a conversion engine and get more from the traffic you already have.

Are you telling your story in a way that truly connects with your best customers? Most businesses try to be everything to everyone, but the real magic happens when you focus on the 20% of your audience that delivers 80% of your results.

In this episode of the Business of Story, host Park Howell welcomes Lee Schneider—founder of Red Cup Agency, award-winning podcast producer, USC professor, and veteran storyteller whose credits include Good Morning America, Dateline NBC, and documentaries for the History Channel, Court TV, and more.

What you'll learn:

• How to identify and tell the right story for your specific audience
• The three essential stories every business needs to win trust and drive action
• Practical ways to test and refine your narrative for real-world impact

Whether you're a startup founder, entrepreneur, or creative professional, you'll discover actionable storytelling techniques to help you stand out, build credibility, and grow your business.

About Lee Schneider:
Lee draws on decades of experience in media-making, screenwriting, and education to help leaders transform complex concepts into projects that get funded. He's also the creator of the Storyline Sessions masterclass and a leading voice in podcast production.

Related Episodes:

• The Writer's Journey with Christopher Vogler
• How to Build a Story Library for Your Brand
• Making Your Customer the Hero

Connect with Lee:
Get Lee's free storytelling starter kit at redcupagency.com/storybusiness

Test the strength of your brand story on the StoryCycle Genie® for FREE.

Story on!

≈Park

You'll learn why "artificial intelligence" is a branding problem, and how reframing it as "artful intelligence" helps you keep your storytelling human, emotionally resonant, and truly impactful—even as you embrace the latest technology. Jen reveals practical strategies for using emotional intelligence in your creative process, building lasting client relationships, and coaching teams to bold, effective ideas.

Plus, you'll hear a real-world case study from Tom Schwab of Interview Valet on how the StoryCycle Genie™ platform delivers artful, brand-aligned content that saves hours and elevates quality.

Listen now to discover:

• How to blend AI and empathy for better brand stories
• Why artful intelligence is your creative edge
• Actionable steps to inspire your team and audience

For more insights and resources, visit businessofstory.com.

You'll discover why wish fulfillment is at the heart of every great brand story, how to turn obstacles ("threshold guardians") into opportunities, and why stories have the power to heal, orient, and energize us in a chaotic world.

Chris shares behind-the-scenes stories from Disney, explains the science of story energy, and offers practical advice for marketers, leaders, and anyone looking to create deeper connections with their audience.

Whether you're building a business, leading a team, or searching for your own path, this episode will help you unlock the universal patterns that move people—and move the world.

Related Episodes:
• How to Use The Hero's Journey in Business and In Life, With John Bucher
• Robert McKee: The Science of Story
• Park Howell: The ABT Framework for Business

The 99% Problem and the Vinyl Solution

Joe Pulizzi drops a startling statistic: 99% of content being created today is heavily influenced by AI. Instagram recently admitted they can't keep up with the flood of AI content and won't even try to block it.

But Joe isn't running from AI—he's running WITH it while building something AI can't replicate: authentic human relationships with loyal audiences.

His "vinyl strategy": While 99% of content becomes synthetic commodity, human creators can become the premium 1% that builds small audiences who know, like, and trust them.

What You'll Learn

In this episode, discover:

• Why being KNOWN (not famous) is your only competitive moat in the AI age

• The urgent 12-24 month window to build your audience before discoverability becomes impossible

• Joe's 30-minute daily AI practice using ChatGPT as co-CEO, health coach, and financial advisor

• How to find your "tilt"—that one thing you're exceptionally good at for a specific audience

• Why email and owned audiences matter more than algorithm-dependent platforms

• Why Joe stopped his 527-episode podcast to focus on ONE thing: his newsletter The Tilt

• The generational advantage Baby Boomers and Gen Xers have (and how to leverage it)

• How to use AI as collaborator while maintaining your authentic voice

About Joe Pulizzi

Joe Pulizzi is founder of Content Marketing Institute and The Tilt, bestselling author of seven books including Epic Content Marketing (named a Must-Read Business Book by Fortune Magazine) and Burn the Playbook. He coined the term "content marketing" in 2001 and received the Content Council's Lifetime Achievement Award in 2014. He successfully exited CMI in 2016.

His two weekly podcasts include the award-winning This Old Marketing with Robert Rose (the longest-running marketing news podcast) and Content Inc. (recently concluded after 527 episodes).

His foundation, The Orange Effect, delivers speech therapy and technology services to over 450 children in 40+ states.

Key Takeaways

Curiosity is one of the most human traits—point it in the right direction and opportunities emerge. Block 30 minutes daily for AI experimentation. Write down the 10 things that make you uniquely you. Then start building your audience on ONE platform where you own the relationship.

The future belongs to the curious and the known.

Episode: 551

Guest: Joe Pulizzi

Host: Park Howell

Show: Business of Story

Topics: AI, Content Marketing, Creator Economy, Audience Building, Synthetic Content, Personal Branding, Newsletter Strategy, Career Development, Retirement Planning

This milestone 550th episode brings the Business of Story full circle to its foundational inspiration: Joseph Campbell and the Hero's Journey. Host Park Howell interviews John Bucher, PhD, Executive Director of the Joseph Campbell Foundation, revealing why the Hero's Journey is more than a story framework - it's a neurological blueprint for business success.

What You'll Discover

The Neuroscience of Storytelling

Modern research shows the Hero's Journey mirrors the exact neurological patterns your brain uses to solve problems. When you structure business communications around this framework, you're speaking the native language of human decision-making.

How Customers Really Make Decisions

John Bucher reveals the truth most businesses miss: Customers make emotional decisions first, gather evidence to support those feelings second, then justify logically third. As Robert McKee said, "The conscious mind is simply the PR department that justifies all the decisions the emotional subconscious mind makes."

This is why stories (which communicate feelings) are more powerful than data alone.

The Two Paths to Business Transformation

Discover how the "Call to Adventure" manifests differently for entrepreneurs versus managers:

• Entrepreneur's Journey: Driven by dissatisfaction, voluntarily leaves comfort zone, proactively pursues opportunity

• Manager's Journey: Forced by circumstances, faces organizational changes, adapts to involuntary transitions

Understanding both paths helps you connect with any audience.

Your Customer Is the Hero (Not Your Brand)

The positioning shift that transforms marketing from pushy to magnetic: Your brand is Yoda, not Luke Skywalker. You're the mentor providing guidance, not the hero seeking glory.

John explains: "We all trust ourselves more than we trust anyone else. When we create the framework for listeners to tell themselves the story, it's so much more powerful."

What You're Really Selling

"Chevrolet doesn't sell automobiles, they sell freedom." Customers don't buy based on specifications - they buy emotional stories about what products enable in their lives. You're selling transformation, not products.

From Intuitive to Intentional Storytelling

We're all natural storytellers, but there's a difference between intuitive and intentional storytelling. Learn how to replicate storytelling success consistently without becoming a story theorist.

The Hero's Journey as Life Instruction Manual

Christopher Vogler calls the Hero's Journey "an instruction manual for life." John Bucher agrees: "No matter how good things are going, bad times always come. That road of trials is something we all keep returning to."

The framework helps you recognize patterns, identify mentors, and embrace transformation as natural.

Guest Expert

John Bucher, PhD, is a renowned mythologist and story expert who has been featured on the BBC, the History Channel, the LA Times, The Hollywood Reporter, and numerous other international outlets. He serves as Executive Director for the Joseph Campbell Foundation and is a writer, storyteller, and speaker.

John has consulted and worked with government and cultural leaders around the world, as well as organizations such as HBO, DC Comics, Paramount Pictures, Nickelodeon, A24 Films, Atlas Obscura, and The John Maxwell Leadership Foundation. He is the author of six influential books on storytelling and has worked with New York Times best-selling authors, YouTube influencers, Eisner winners, Emmy winners, Academy Award nominees, magicians, and cast members from Saturday Night Live.

Holding a PhD in Mythology & Depth Psychology, he integrates scholarly insights with practical insights, exploring the profound connections between myth, culture, and personal identity. His expertise has helped shape compelling narratives across various platforms, enriching the way stories are understood, told, and experienced globally.

Website: tellingabetterstory.com

Episode Highlights

• The Deathbringer and Lifebringer Native American story that illustrates what you're really selling in business

• Why Joseph Campbell opposed dogmatic application of the Hero's Journey (and championed diverse adaptations)

• Park Howell's synchronicity experience: Lights flickering when mentioning Campbell's death anniversary

• How Park's career demonstrates multiple hero's journeys (agency founder at 35, story consultant at 55)

• The Refusal of the Call in sales: Why customer resistance is a natural stage, not permanent barrier

• John Bucher's accidental hero's journey (enrolled in music program, ended up in film/TV by mistake)

• The Fundamental Attribution Error and how it affects business communication

• Why the Hero's Journey is a form (not formula) - the tango dancing metaphor

• How to use storytelling language to create deeper listening and engagement

Resources Mentioned

Quick Introduction (3 minutes):

"What It Takes to Be a Hero" by Matthew Winkler (TED-Ed video) - Created by a teacher to help struggling teens understand they're not alone

Accessible Learning:

• "The Writer's Journey" by Christopher Vogler (5th edition)

• "The Power of Myth" book and PBS series with Bill Moyers (6 one-hour episodes)

• "Finding Joe" documentary

Deep Study:

• "The Hero with a Thousand Faces" by Joseph Campbell (1949 - warning: very arcane)

New Release:

• "Joseph Campbell on the Hero's Journey" - Joseph Campbell Essentials series pocket gift book (available on Amazon)

Business Application:

• Story Cycle System by Park Howell

• Venables Bell & Partners Audi campaigns (perfect 30-second Hero's Journey examples)

Key Quotes

John Bucher on Decision-Making:

"When we understand story, we start to get shortcuts into the thinking of people behind how they make decisions."

On Campbell's Philosophy:

"Joseph Campbell was not a fan of dogma. He was interested in putting things out on the table for thoughtful engagement and good conversation."

On Story Power:

"Stories bypass the head and go straight to the heart. We've heard it all before in business - we're looking for different ways to bring information that hold just a bit of surprise."

Park Howell on Intentional Storytelling:

"We are all by nature intuitive storytellers. But you can become an intentional storyteller simply by understanding these frameworks."

On Story as Operating System:

"Storytelling is the software that drives the hardware of the operating system - our meaning-making machine in our limbic system, hippocampus, and amygdala."

Connect

John Bucher: tellingabetterstory.com

Joseph Campbell Foundation: jcf.org (weekly newsletter available)

Park Howell: businessofstory.com

Story Cycle System: businessofstory.com/story-cycle-genie

Related Episodes

• Episode 425: The ABT Framework Explained - Mastering And-But-Therefore for Business

• Episode 380: Customer Journey Mapping with Story Frameworks

• Episode 510: Brand Archetypes in Action - Finding Your Authentic Voice

About Business of Story

The Business of Story podcast helps business professionals, marketers, and entrepreneurs master the power of strategic storytelling. Host Park Howell, creator of the Story Cycle System, interviews world-class experts on applying narrative frameworks to business growth, customer engagement, and brand development.

Subscribe: businessofstory.com/podcast

In this transformative episode of Business of Story, host Park Howell sits down with Jay Acunzo to explore why clarity isn't enough for brand stories and how to transform expertise into influential public voice through premise development.

--- ABOUT JAY ACUNZO ---

Jay Acunzo is an author, speaker, and public speaking coach who helps experts become stronger public voices. He's written books about creativity and storytelling, and he's traveled the world giving keynotes to marketers and managers, dentists and designers, leaders and landscapers.

His clients include bestselling authors, mainstage TED speakers, startup founders, and seven-figure coaches and consultants. Brands like Salesforce, GoDaddy, Zillow, and Mailchimp have trusted Jay to support some of their most visible projects.

He began his career in sales and marketing at Google and HubSpot, and his own journey as a speaker has been featured in 3 different books.

Jay's philosophy challenges conventional marketing wisdom: don't market more, matter more. Think resonance over reach. Don't be the best, be their favorite.

--- WHAT YOU'LL DISCOVER ---

✓ What a premise really is (and why it's different from a tagline, mission, or niche)

✓ The resonance over reach philosophy and why it creates more business impact

✓ How resonance works (using physics to understand the urge to act)

✓ The narrative argument framework: six beats that move audiences from skepticism to action

✓ Laddered messaging structure: We Want → We Need → We Hope

✓ Story 2.0: Why process alone isn't enough (you need practice and posture too)

✓ The critical difference between clarity and strength in brand storytelling

✓ How to develop your premise through iteration (not instant perfection)

✓ Why focus is something you pick, but clarity is something you build

✓ Real examples: How Jay helped Anne Handley refine her premise for ASAP: As Slow As Possible

✓ Premise examples from James Clear, Simon Sinek, Michelle Warner, and more

✓ How to apply premise thinking to products and services (StoryCycle Genie case study)

--- KEY FRAMEWORKS REVEALED ---

NARRATIVE ARGUMENT (6 Beats):

1. What are their goals?
2. What's their current approach?
3. What are the problems with that approach?
4. What root cause do you see?
5. What change do they need?
6. How do they implement it?

LADDERED MESSAGING (3 Phrases):

• We Want: Meet people where they're at • We Need: Your premise/philosophical change • We Hope: The grand transformation

STORY 2.0 (3 P's):

• Process: Story structure and frameworks • Practice: Regular creation and refinement • Posture: Seeing yourself as a storyteller

--- MEMORABLE QUOTES ---

The goal is not to market more, it's to matter more.

What good is awareness if you don't have affinity? What good is reach if you don't have resonance?

Don't be the best, be their favorite.

Clarity doesn't mean strength. Clarity doesn't mean efficacy.

Focus is something you pick. Clarity is something you build.

--- ABOUT BUSINESS OF STORY ---

The Business of Story podcast helps business owners and marketers master the art of storytelling to grow their brands and create meaningful impact. Hosted by Park Howell, creator of the StoryCycle System and ABT Framework, each episode features expert guests sharing proven strategies for business growth through authentic narrative.

Whether you're building a brand, leading a team, or developing your public voice, Business of Story delivers the frameworks and insights you need to make your message matter.

Topics: premise development | resonance over reach | brand storytelling | thought leadership | narrative argument | public speaking | IP development | expert positioning | influential voice | business communication | content strategy | keynote speaking | Story 2.0 | clarity vs strength | laddered messaging

Show Notes:

You know those moments when you desperately wish you could ask your mom or dad for advice one more time? When you're facing something only they would understand?

This episode is both curious and a little creepy—curious because it's amazing what AI has brought to personal storytelling, and creepy because it literally brings back your long-lost loved ones to have conversations today.

Miles Spencer, co-founder of Reflekta, reveals how SoulTech (Soul Technology) is transforming family storytelling and digital legacy preservation from frozen memories into living conversations.

What You'll Discover:

• Voice recreation from minimal audio - How Reflekta recreates authentic voices from just 10-20 seconds of audio (Miles brought his father Arthur back from a gibberish voicemail)

• 10x impact over static media - Why spontaneous and dynamic conversations in your loved one's voice deliver exponentially more value than videos or photo albums

• Category creation insights - The positioning evolution that transformed Reflekta from grief-focused to connection-centered, and what that teaches entrepreneurs building new categories

• The Tiger/Chief moment - What happened when Miles heard "No problem, Tiger. I love you" eight years after his father passed

• Simple three-file system - How life story, photo, and voice sample turn one-way memories into interactive AI conversations that learn and grow

• Living Legacy innovation - Why creating Elders for people still alive is changing how families preserve generational wisdom

• Privacy and security - The fortress approach: default private, family-to-family with GDPR and DOD-level cybersecurity

• Earth's story repository - Reflekta's audacious mission to record the legacies of planet Earth told by the people who lived them

Key Timestamps:

[00:03] The curious and creepy introduction to SoulTech
[02:26] "This body is temporal, but spirit and soul are eternal"
[06:24] How Reflekta works: The three-file system
[09:15] Can you ask modern advice from someone who passed?
[13:00] The Spencer family legacy: 24 kids, coal mine, WWI sniper
[18:44] Tiger/Chief moment: Hearing his father's voice again
[21:27] How did Miles get into this? The universe's plan
[25:00] Privacy and security: "How can you hack what you can't see?"
[27:00] Growth metrics: 1,000 Elders in 6 weeks
[30:00] The ultimate vision: Recording Earth's stories
[31:04] What users are experiencing with their Elders
[39:00] Running the brand through StoryCycle Genie™
[42:00] From grief to connection: The positioning evolution
[46:00] Brand purpose validated: "Nailed it"
[48:00] Where to learn more about Reflekta

About Miles Spencer:

Miles Spencer is a curious guy from Pittsburgh who's mentored tech founders for 30+ years and been a dad for 14—two jobs that, as he says, share remarkable similarities.

He's created over 1,100 jobs, founded and exited three digital media companies, served as Venture Principal at Capital Express (the team behind register.com), and hosted MoneyHunt on PBS long before Shark Tank existed.

As an adventurer, he's led 1,500 people across 14 miles of open sea by kayak and trekked 1,100 miles through the deserts of Saudi Arabia, Jordan, and Syria—journeys that inspired his Amazon bestsellers A Line in the Sand and Havana Famiglia.

After a pandemic reset, Miles co-founded Reflekta with Adam Drake—transforming their shared quiet wish for one more conversation with someone they loved into the SoulTech platform that enables everyone on the planet to reconnect with loved ones when they're ready.

When he's not building companies, you'll find him painting watercolors with his daughter, playing rugby with his son, or occasionally needing a translator for his unique brand of English.

Key Quotes:

"This body is temporal. But if you can connect with my spirit and soul, they are eternal." - Arthur Spencer's final words to Miles

"We're recording the legacies and stories of planet Earth told by the people who lived here, not by media outlets."

"My dad has a perfect memory now. He remembers things I've forgotten and he would have forgotten."

"Spontaneous and dynamic conversations—10x the impact of a video or a book."

"We're talking about eternity here, so monthly was too short term."

"How can you hack what you can't see?" - On Reflekta's privacy-first approach

Links:

• Reflekta.ai - Create your Elder or talk to Arthur/Virginia
• Miles Spencer on LinkedIn
• A Line in the Sand on Amazon
• Havana Famiglia on Amazon
• SoulTech White Paper at Reflekta.ai
• Business of Story website: https://businessofstory.com
• StoryCycle Genie™: https://www.storycyclegenie.ai/

CTA:

Subscribe to Business of Story on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Leave a review to help other entrepreneurs and storytellers discover the show.

Visit Reflekta.ai and talk to Arthur or Virginia to experience SoulTech for yourself.

Want to experience it yourself? Visit Reflekta.ai and talk to Arthur or Virginia—the only two public Elders. You don't know their stories, but you'll immediately understand what it would mean to have this with someone you loved.

As Miles reminds us: No story truly ends if it's remembered well. And now, those stories can answer back.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ https://www.storycyclegenie.ai/

#StoryOn!

≈Park

Michael Walsh went three years without a vacation—grinding relentlessly, believing scaling required personal sacrifice. Then his wife forced him to take time off. The result? He generated $10,000 in new sales—more than any previous week. He tested further, taking the last week of every month off. His income kept growing.

After 30+ years helping $2M-$20M companies scale, Michael has proven that people-first business growth outperforms systems-first approaches every time.

What You'll Discover:

✅ The $10,000 vacation discovery - Why strategic time off accelerates revenue instead of slowing it down

✅ The relationship complexity math - Why 100 people = 4,950 relationships, explaining why your systems break as you scale from $1M to $10M

✅ Survive, Thrive, Connect, Adapt framework - Practical roadmap for understanding human behavior structures that support your people to be at their best

✅ Why your people are your #1 brand story customer - How training influencers (even janitors and cafeteria workers) instead of just executives creates authentic brand ambassadors

✅ The social contract that works - Why professional growth takes pressure off top dollar, and how two-minute weekly conversations replace twice-yearly performance theater

✅ Intelligent ecosystems vs. machines - Why "I'm the boss, you do what I say" fails in service businesses, and how to build adaptive capacity

✅ AI and the Age of Creativity - How AI is eliminating junior jobs and what the shift from Information Age to Age of Creativity means for your business

About Michael Walsh:

Michael Walsh is founder of Walsh Business Growth Institute and author of Freedom by Design: The Established Business Owner's Guide to Grow, Make an Impact, and Find the Joy Again. His myth-busting methodologies liberate owners from operational dependency through contrarian, people-first strategies.

FREE BOOK: Get Freedom by Design free (print, PDF, or MP4) at WalshBusinessGrowth.com

Key Topics: business growth strategies, scaling $2M-$20M companies, employee relationship management, leadership development, burnout recovery, work-life balance, organizational culture, brand storytelling, people-first leadership, service business optimization, AI impact on business, future of work

Connect with Michael:
🌐 WalshBusinessGrowth.com
📧 info@WalshBusinessGrowth.com

About Business of Story:

Business of Story helps business owners and marketing professionals master brand storytelling for business growth. Hosted by Park Howell, featuring expert guests sharing proven strategies.

Subscribe: Apple Podcasts | Spotify | Google Podcasts
Connect: BusinessOfStory.com | @parkhowell | @businessofstory

⭐ Love the show? Leave a 5-star review and help other leaders discover strategic storytelling!

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Julie Lancaster, founder of Lancaster Leadership and author of Beyond Words: How Our Stories & Strategies Inspire Action, reveals the REST method that's helped her team coach over 75,000 leaders through succession planning challenges. She used to hate storytelling—until she discovered how to do it right.

Discover the four-step REST framework (Relate, Engage, Short, Theme) that transforms managers into inspirational leaders. Learn the "Life Download" exercise and "Homework for Life" practice that builds your story bank one daily moment at a time. Find out why failure stories create more connection than success stories, and how AI amplifies your storytelling without replacing your human experiences.

Julie shares her own medical lab faculty meeting disaster—racing through agendas as Dean of Education while secretly annoyed at questions—and the tiny tweak that changed everything. Perfect for leaders seeking skills, connection, and influence through accessible storytelling.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

You'll discover:

• The difference between AI-first and narrative-first approaches to marketing
• Boardroom strategies to boost your credibility and drive real business results
• How ChatGPT and AI change marketing visibility and audience engagement
• Step-by-step frameworks for building effective, repeatable AI marketing workflows
• Actionable advice for aligning AI innovation with brand storytelling goals

Joeri shares practical insights and proven workflows so you can maximize your team's efficiency, stand out in the boardroom, and lead your brand to storytelling success in the age of AI.

Key topics: AI marketing, brand storytelling, content frameworks, marketing technology, boardroom strategy, ChatGPT, systematic workflows, CMO leadership.

Listen now to learn how to turn marketing chaos into clarity—systematically—with Joeri Billast.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Learn why Pocketsmith adapts to you like Lego instead of prescriptive systems, how financial empowerment spreads through communities, and why owning your financial future requires accountability and courage. Features StoryCycle Genie™ brand validation and exclusive 50% discount for Business of Story listeners.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Discover the audience-centered mindset that eliminates nervousness, preparation protocols that enable confidence, and improvisational readiness that turns disasters into highlights.

Learn how classical storytelling wisdom applies to modern business communication for presentations, panels, and client meetings. Femi offers Business of Story listeners 10% off Moderate the Panel services.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park:

Click here to start crafting yoru vibrant brand story strategy today: https://www.storycyclegenie.ai/

Story on!

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Pete brings over 20 years of newsroom experience from outlets like Mashable and CoinDesk to share how media pros, PR teams, and content marketers can use AI as a creative collaborator to boost productivity, maintain credibility, and craft more powerful stories.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Ipsos and author of Assemblage - The Art and Science of Brand Transformation, discusses how to hone your stories to create a transformative brand.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.