Beat your competitors and get more sales with brand specialisation! In this article, you will find a few tips on how to “specialise” your brand and let your business take off.
Welcome back dear readers to our blog with another article that contains information that, if used properly, can be a game-changer for your business.
In particular, we will see how you can get more sales with brand specialisation!
We are already sure that you are already specialized in a certain niche of the market and that you are trying to market your product or services to specific categories of people.
However, if the results you harvest are not actually proportioned to the efforts you spend to sow, your business still might lack “specialisation”.
What does this mean? How can you be even more “specialized” in your sector in order to overcome this obstacle?
Keep reading and find it out!
SPECIALISE YOUR BRAND
Look at this website
Understanding what they do is a no-brainer… why is that?
Obviously, that’s because they are DAMN SPECIFIC!
There is really no need for explanation, they are photographers but, rather than just specializing in services all the other competitors are able to emulate, they have chosen to be even more specific.
For example, picture this scenario.
You need to launch a new liquor on the market and shoot a few nice photos of the product.
Naturally, you know full well that the way the product is presented to the public has vital importance on whether the project will be a success or a failure.
Therefore, you know these photos must be as great as they possibly can be.
Given that, would you give the job to the company mentioned earlier or to the photographer next door? Who do you think would do a better job, or else… who do you think is more SPECIALISED to do it?
SPECIALISATION REWARDS
We can’t be 100% sure that the photographer next door would not do a better job, no one can unless you try both!
However, since everyone cares about his own budget, people tend to choose options that guarantee the best result possible from their point of view, as long as they can afford it.
Therefore, there is no doubt that the specialised company is, or at least seems to be, a better option to get a reliable and valid end result in one single shot without going through multiple exhausting and expensive trials!
Again, no one is guaranteeing a better job but, can you blame people to think this way?
A NICHE… IN THE NICHE
Although your brand may already have a niche that it is operating and trying to be known in, this doesn’t mean you can’t narrow your audience to be more effective on smaller fractions of the market.
In fact, just as these people did with their photography business, you can get more sales with brand specialisation too!
Specialising in a particularly small niche of the market will make the public look at you like an exclusive and unique brand. People will most probably be brought to think that you know what you are doing and that what you provide is totally on another level.
Your competitors will be outmatched before they could even try to compete!
Will this manoeuvre give the idea that you are more expensive than others? Well… it might be. Given your specialisation in your niche, you will be able to ask for a higher price and this would be completely justified in the minds of potential customers.
Higher price, best results. Lower price, worst results. It has always been like this in the market!
However, this doesn’t mean that you can’t tweak prices and let yourself be known as a highly-specialised business with competitive rates.
So, ask yourself, can you offer very specific products or services that would differ from the common proposals and make you stand out from competitors?
SPECIALISED… BUT NOT LIMITED
Specialising your services can be a winning strategy to reach new market micro-segments, this doesn’t mean that you must give up on other markets though!
You just have to “specialise” in every product or service you provide by splitting into different market lines so that the customer won’t know that you provide other services apart from what they are looking for unless they do a deep search.
To do so, you can create different marketing campaigns, different social pages, different websites and sometimes even different brands to be able to control more market segments without losing effectiveness and credibility.
CAVENDISH MEDIA HELPS YOU OUT!
Thanks for reading! If you would like to know other useful strategies to boost your business, we invite you to have a look at the article: Marketing Strategies That Work – Top 5!
In conclusion, we can help you by creating specific campaigns for each market segment and support you in specialising your brand to be more effective with your audience.
Therefore, if you wish to get more sales with brand specialisation, get in touch!
Cavendish Media’s Team
L'articolo Get More Sales with Brand Specialisation proviene da Cavendishmedia.
]]>Here you will be finding 3 ways to advertise with YouTube, broaden your audience and boost your sales!
If we say YouTube, what comes to your mind? It’s obvious! Videos of any kind over an almost infinite range of topics.
We all use it to watch videos we like. It might be a funny video about cats, a tutorial of a recipe we are trying to prepare, the official video of a new song we’re listening to while we do our housework, and thousands of other possibilities…
Unsurprisingly, YouTube is the most used platform to watch videos with more than one billion monthly users who collectively watch more than one billion hours of videos each day! As of May 2019, videos were being uploaded at a rate of more than 500 hours of content per minute.
So, don’t you think it would be a nice idea to have access to such an impressive audience and exploit it to grow your brand’s reach and authority?
For example, Apple was the biggest advertiser on YouTube in 2020 with an amazing 2.23 billion impressions and the company increased drastically its revenue each year.
Now, let’s cut to the chase and let’s consider together 3 ways to advertise with YouTube, increase your reach and, of course, your sales!
CREATE A CHANNEL
Upload new videos for your audience and order them in lists divided by topic
While you are watching YouTube videos, you will often find YouTubers who ask you to subscribe to their channels to keep you posted with their new uploads.
Indeed, subscribing to a YouTube channel allows you to get notified every time the YouTuber you are following releases a new video.
Moreover, the more video you watch from a channel, the more you will be suggested to watch other videos from the same channel by YouTube itself!
Therefore, if you really want to advertise with YouTube and get the most out of it, you should create a Channel for your brand and kindly ask people to like your videos and, most importantly, subscribe to your channel to be able to get back to them with updates every time to upload a new video.
Furthermore, you can create a good-looking channel by ordering your videos in playlists to let your visitors choose between different topics.
ADVERTISE WITH YOUTUBE ADS
YouTube advertising, done through Google Ads, is a way of advertising your video content on YouTube or in search results so you can maximize your user reach. This could be your video playing before a user views another’s video or showing up in YouTube search results for people to watch in full.
Here are 5 types of ads available on YouTube:
Skippable In-Stream Video Ads
Firstly, we have skippable in-stream video ads, which can be served either before a video or during it. These ads last at least 5 seconds and then the viewer has the choice to skip them. In general, the video ad needs to be a minimum of 12 seconds and it’s recommended to keep it under 3 minutes.
Above all, the advantage of choosing this type of ad is that you’ll only get charged when someone watches at least 30 seconds, the entire ad (for any ad under 30 seconds), or if they click on it.
Non-Skippable In-Stream Video Ads
These ads can also play right before a video or during it with the only difference being that there’s not a skip button at all. The non-skippable ad is best when your brand really needs to raise awareness preventing the viewer to skip.
Bumper Ads
Bumper ads are six-second, non-skippable video ads that play right before an actual video. These ads are perfect for anyone who has a simple message to convey and doesn’t need the full production of a minutes-long video.
Discovery Ads
Discovery ads are very different from the three previous ad types. In fact, they are actually really similar to Google search ads, appearing amongst search results like in a search engine. Like Google text ads, YouTube’s Discovery Ads also say “Ad” in a box to let users know they are paid for results. What’s also interesting is that these ads can show on the search results page, video watch page, and YouTube homepage which gives them great visibility.
Non-Video Ads
YouTube also offers non-video ads. This ad features an image, some text to the right of the image, and a button to click to go to your website.
EMBED VIDEOS ON YOUR WEBSITE OR SHARE THEM ELSEWHERE
If you own a website, you can show your channel’s videos directly on your web page by embedding a video using a code or connecting the channel through various built-in or third-party integrations.
By doing so, your website’s visitors will simply see the video, or list of videos, to play while navigating the site.
Moreover, you can still share your videos elsewhere to increase the number of views and, thus, let YouTube do the rest of the hard work suggesting the same viewers to watch other videos from your channel while they navigate YouTube!
We hope you enjoyed the article Advertise with YouTube – Here are 3 ways.
In conclusion, are you ready to conquer the market using YouTube’s marketing superpowers? If so, good luck with your marketing campaigns! However, if you don’t feel that ready yet, no worries… Cavendish Media’s Team is here for you to help your brand with professional and passionate help to reach your market segment, stand out from competitors and boost your sales.
Click here to get in touch and let us know more about your brand and your goals!
Cavendish Media’s Team
L'articolo ADVERTISE WITH YOUTUBE – HERE ARE 3 WAYS proviene da Cavendishmedia.
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What better way to kick-start your business than creating a brand new website? Here you’ll find the best website builders in 2022, either for websites and online stores!
Welcome to 2022!
We are sure that, if you are reading this article, you have big plans in mind for this year, isn’t it?
Whether your goal is simply to make a living or create a thriving business that will take over your market niche crashing competitors like you were in a Monopoly game…
Everything starts from a common baseline, the foundation of a modern business, the website!
Now, there are several options nowadays when it comes to website building. How can you choose the right one among the best website builders available on the market?
Firstly, it might seem obvious, but you need to know where you are heading if you really want to reach your destination, and this is especially true when choosing a website builder.
WEBSITE BUILDER SPECS
E-commerce or not?
First and foremost, are you building a simple website or an e-commerce website? This factor should condition your choice right from the beginning.
There are multiple options out there if you want to create an e-commerce website to sell your products online, to avoid making confusion though, if this is your goal you should go straight to consider using Shopify as your e-commerce builder.
Shopify is an easy-to-use e-commerce builder affordable for many, which allows you to create your virtual store window simply by dragging and dropping elements and loading products and catalogues right into your website from third-parties dropshipping providers.
On the other hand, if you still wish to have an e-commerce website but implemented with a very wide range of standard features such as blog, member login, various plug-ins together with a high level of personalisation, WIX or Squarespace may be a better option for you.
Although adding products and keeping the stock updated might be trickier with WIX AND Squarespace and Shopify has a few of these aforementioned features, it definitely lacks the personalisation features available with the other two competitors.
User login area
If creating a personal area for each user so that he may log in and enjoy personalised contents is your goal, you will be happy to know that the best website builders out there boast this option.
Among these, we find the aforementioned WIX and Squarespace, but you may achieve a better goal using WordPress given its wide variety of plug-ins available.
However, if this is your first or one of your first websites, using WordPress may be way too complicated for a novice and you might end up not being satisfied with the result.
On the contrary, Wix is surely more user-friendly and allows private login areas through the website plus an additional membership using the app Spaces by Wix.
SEO Friendly-website builders
Although every website builder available has some sort of SEO settings, not every one of them can bring you up to the first SEO ranks.
In short, to go straight to the point, we suggest using WIX or WordPress in order to achieve appreciable results.
Both of them are really good for SEO and the main difference between the two stands in the fact that WordPress boast powerful SEO tools such as Yoast Seo and several other plugins with which you can do just about everything, while WIX has slightly fewer options in the overall but still very effective and much simpler to use.
Technical Skills Required
As mentioned earlier, not every website builder is easy to use for beginners and if you don’t want to waste money on something you can’t use, you should consider the technical level required too.
WordPress is probably the most complete solution when it comes to website building, but we don’t feel like suggesting it to inexperienced users as they will be really facing a bad time!
If you generally know how to use a computer, you should have no big problems in using Wix, Squarespace or Bitrix24 since all of them are highly customizable and easy to use with drag-and-drop functions.
However, if using a computer isn’t exactly a piece of cake for you, you may opt for very basic solutions such as Webador or JImdo.
These are less customisable and have fewer options in terms of SEO, navigation, e-commerce features and a variety of available elements, but they at least are ridiculously easy to use!
Price
While the price may be secondary to performance for some people, others will keep it in high consideration instead, especially when the budget is limited… nothing to be ashamed of!
Especially if you have chosen to open an e-commerce website it will cost you slightly more, let’s consider together the starting prices of each one of the best website builders mentioned earlier starting with the cheapest ones.
The cheapest solutions which have also slightly limited customization options and features are Webador and Jimdo, with a starting price of 12$ and 15$ monthly respectively and 19$ in case of an online store with the basic requirements with Jimdo.
Webador, which is actually the most convenient one, allows you to try the full service for the first 3 months almost for free, while Jimdo gives you for free a limited version with one of their domains.
After that, at the medium expense level, we can find Wix, Squarespace with a starting price of 14 $ and 16$ for a website and 23$ and 30$ per month for an online store.
Moreover, we can add Shopify on the same level as it has a starting price of 29$ for a full online store.
When it comes to trying the service, you can expect a 14-day free trial for either Shopify and Squarespace and a free version for Wix with their own domain.
In conclusion, Bitrix24 won the prize as the most expensive of the mentioned solution with a starting price of 39$ per month, this is because it integrates several features for businesses such as a complete CRM and other business-related features accessible for multiple users. Bitrix24 too boast a free limited version in case you want to try the builder.
For what concerns WordPress, it is a separate case as the price spent for one-time fees and monthly fees for WordPress may vary remarkably according to themes, add-ons and builders used to create the website.
However, if we talk about a DIY website, you can expect an average expense of 50 to 300$ for one-time fees and roughly 10$ to 30$ as monthly fees.
Or else… Leave the job to us!
To conclude, although there are several ways to do a DIY website out there, Cavendish Media can help you by doing the job for you and creating a website or e-commerce that seamlessly integrates with your digital marketing strategies, social networks and communication channels!
This would enable you to turn your brand new website, available in the main languages, into a perfect and effective machine to convert potential customers into actual buyers or clients.
If you wish to learn more you may check out the service Website Building and Translation, or else just get in touch here!
Cavendish Media’s Team
L'articolo Best Website Builders in 2022 proviene da Cavendishmedia.
]]>In this article, we will be talking about 5 of the best Video Conferencing Software you should be using for your online events and meetings. So, Let’s get it started!
Especially these days, online meeting software are really dominating the scene!
We all use this stuff to get in touch with our relatives and friends, to join company meetings and to attend other kinds of online events.
If you are reading this article, most probably you are looking for the best video conferencing software to use for some kind of project of yours
…if so, you are in the right place!
You may be wondering why we are discussing video conferencing platforms in a blog that usually handles marketing-related topics.
Video communications with your customers or potential ones may be a part of your marketing strategy in order to keep a communication channel open with your audience.
Therefore, if you still have not tried to organise online meetings or events and integrated them into your marketing strategy, this might be a new successful way to achieve your business and marketing goals!
PUT VIDEO CONFERENCING SOFTWARE INTO YOUR STRATEGY
Having said that, we shall distinguish two different types of strategies:
Regular events:
events held on a regular basis, usually scheduled on the same days every week, to achieve constant and lasting participation.
You may opt for regular events to give regular updates, experiences and tips to the audience who is currently using your product or service.
Above all, these are especially useful in case you have plenty of free contents you want to share with your customers.
Extraordinary events:
If the number of free contents you want to share is too limited for regular updates, or if you want to give more emphasis to your organised event, you may opt for an extraordinary online event instead.
For example, this might be a webinar, an important detailed update, or the launch on the market of a new product, service or project.
Now, let’s cut to the chase and go straight to the action!
Here are below the best video conferencing software currently available for free:
ZOOM – The Best Video Conferencing Software
Zoom is a cloud-based video conferencing platform for video conferencing meetings, audio conferencing, webinars, meeting recordings, and live chat.
Certainly, Zoom is the most popular video conferencing solution for privates and companies, boasting 300 million daily meeting participants with an increase of 2900% since December 2019 when daily meeting participants were only 10 million.
A basic meeting can have up to 300 participants while a Large Meeting option for up to 500 participants is available.
Each participant can enable his camera in the case he wants to be seen by the other attendants. Engaging with others is as simple as switching on the mic to start speaking or using the chat feature.
Moreover, the host or a co-host is able to share his screen or video, images and audio contents with all the participants in just a few clicks.
In addition, the meeting can be open to anyone or limited by activating a waiting room and admitting just the users you wish to let in.
Most importantly, Zoom meetings are even customisable with personalised links and your brand’s logo to give your audience a professional and well-organised view of your company.
In short, these functions, together with excellent stability, various appearance and background features and tools such as the pool or the “raise hand” functions, make of ZOOM the best video conferencing software from many points of view.
GOOGLE MEET – A Worthy Rivel in Video Conferencing
Google Meet is well integrated with other Google apps, simple to use and pretty much stable, therefore it stands out compared to other similar apps.
However, the quantity of features available isn’t even close to Zoom’s and it seems less suited for large meetings and organised events compared to its rival.
SKYPE FOR BUSINESS – More likely a “Plan B” Software
Skype is definitely a complete and one of the most widespread platforms for web meetings.
Nevertheless, when it comes to marketing events, you have to consider that all must have Skype installed, a thing that you may avoid with Zoom and Google Meet.
Moreover, the program has the bad fame of freezing up at times, which is not convenient if you are handling clients.
FACEBOOK ROOMS – The Social Video Conferencing
Especially if your audience is on Facebook, the recently developed Facebook Rooms may be a good choice for your marketing as you can easily invite your friends or let people in using an access link.
At the moment though, it still lacks features useful for big meetings such as easy ways to share contents and the possibility to highlight the host or other key participants.
On the other hand, the fact that you use an important Social Network such as Facebook gives you visibility.
However, it might be better to use it for smaller gatherings to avoid the meeting being too messy.
CISCO WEBEX MEETINGS – A Corporate Choice
Along the same line, Cisco Webex Meeting App is worthy to be on our list and might be a good choice to evaluate.
Based on consumers feedback though, Webex requires a more lengthy registration and check-in process compared to Zoom and it seems less user-friendly.
It is more likely to be found as means of communication in companies to host the personnel’s meetings.
In conclusion, here we have discussed only the best video conferencing software to use for you video calls, meetings and marketing events to promote your brand and Zoom is definitely the top one from our point of view.
Moreover, if you would like to include these tools into your marketing strategies with ease and have a guide to boost your sales and brand awareness just get in touch and we will be glad to help you out!
Cavendish Media’s Team
L'articolo Best Video Conferencing Software – The top 5! proviene da Cavendishmedia.
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Get the most out of your marketing using video animation software to create stunning and engaging videos and promote your brand!
As you may know, people are much more attracted to videos than simple images. There have been countless tests performed to compare video ads with image-based ads. For instance, using video ads instead of images on platforms such as Facebook you will usually get results such as these:
- 2x the increase in clicks
- Conversions increased by 20-30%
- 2-3x higher click-through rate
That’s just natural! People like to watch videos and are definitely more prone to interact, like, share and comment on a post that boasts a nice, fun or interesting video.
For example, just think about video-based social networks such as YouTube or TikTok (check out the article TikTok for Business – 5 Brand Booster Tips) and their exponential growth! These platforms have wisely used videos, shorter or longer, fun or educational to stick in people’s minds becoming part of our lives.
What about you? Wouldn’t you like to be able to exploit the massive potential of videos to grow your business?
You may be thinking that you are not the kind of person suited to speak to an audience in a video…
Maybe you are racking your brain in this very moment with plenty of negative thoughts such as: “I’m not good at doing public speeches”, “I have no idea of what shall I say” or “I’m pretty sure one needs expensive stuff or to hire a video maker to do decent videos”…
If so, stop torturing yourself! You may be surprised to know that some amazing tools enable you to create awesome and engaging videos without the need to start recording something from scratch or to speak in front of a camera.
I am talking about video animation software.
WHAT ARE ANIMATED VIDEOS
A video animation software is a platform, generally web-based, able to produce animated videos using plenty of virtual subjects or items that perform actions or speak. Just imagine a background voice that explains what problems people face without your services or products, and how what you offer can be beneficial for them, while a cartoon character is doing something to visually explain what the narrator is talking about.
For example, whether the character has to speak, run or even fly to better explain your point… well, that’s up to you!
Alternatively, you might show some images in sequence while, all of a sudden, a hand appears and start writing on a whiteboard what you wish to tell your audience!
There are countless options to use, why don’t you try to draft some videos to advertise your business?
Here below you will find 3 of the best video animation software currently on the market!
1st Video Animation Software:
DOODLY
Doodly is an amazing software for creating whiteboard animations with which anyone can create whiteboard, blackboard, greenboard and even glassboard animations with ease and in a matter of minutes.
Above all, there are hundreds of characters, items and scenarios to use which can be drawn from a human hand (including male and females, as well as different ethnicities), cartoon-style hand or also progressively without hand-drawing effect.
Additionally, with the custom drawing feature, you can add in your own image and tell the software how you want it to be drawn.
There are monthly and annual pricing options, starting from 39$ to 69$ per month. Lately, though, the company has launched a special offer providing the cloud-based software for a 67$ one-time fee only, which seems to be a really good deal!
2nd Video Animation Software:
ANIMAKER
Animaker is easy to learn and to use and produces professional-quality videos in a variety of formats at affordable prices.
The cloud-based software is really complete and adds plenty of options for customizable animations to royalty-free stock pictures and videos to use. Most importantly, you will find one of the largest collection of animated characters, properties, wallpapers, icons, images, videos, and more.
Moreover, you can export your videos in 4K quality to show your clients an astonishing end result!
The pricing goes from 10 $ to 39 $ per month, with an extra in case you wish to have your videos in 4K, unlimited downloads or additional space on the cloud.
3rd Video Animation Software:
BLENDER
Blender is a 3D creation suite that supports pretty much every aspect of 3D development. In a nutshell, Blender boasts a strong foundation of modelling capabilities with robust texturing, rigging, animation, lighting, and a host of other tools for complete 3D creation.
The amazing thing is that you can do much more than simple animation and all without spending a penny! Yes, the software is free, open-source and downloadable on virtually any operative system.
On the downsides, being a complex tool for many purposes, it isn’t definitely intuitive and it will take you a while before you can create basic animations to use in your videos.
If you are a novice to this world, Doodly or Animaker may be better video animation software to suits your marketing needs.
Thanks for reading! If you liked the article please share or leave a comment.
Cavendish Media’s team
L'articolo VIDEO ANIMATION SOFTWARE – 3 NOT TO MISS! proviene da Cavendishmedia.
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Not satisfied with the results of your campaigns? So don’t wait any longer and use these top 5 marketing strategies that work for real!
We have already talked about Best Online Marketing Strategies in 2021 in an article, today though we will be adding precious information for your marketing campaigns.
There are plenty of strategies you may use in your marketing but these 5 are definitely part of the top marketing strategies that work. Yes, you do have to use them in 2021, most probably though they will convert in 2022 too! The article is worth reading, trust us.
Marketing strategy that work n.1:
FACEBOOK REMARKETING ON MULTIPLE LEVELS
This is certainly one of Cavendish’s team favourites! Everyone knows Facebook unless you live in a cave or among the Hadzabe in Tanzania who still hunt their food with arches and arrows… But we doubt that.
Certainly, many of you also know how to publish an ad on Facebook, and some of you how to retarget the same audience using Facebook Pixel. Well, whether you know this stuff or not, a remarketing campaign on multiple levels is something you don’t want to lose!
To clarify, the idea is to let your prospect see the first ad and then, if he doesn’t conclude a purchase, show him a second and a third ad. Each ad has a different goal and our suggestion is to use video ads only as they perform better compared to image-based ads.
1st STEP
Link the pixel to your website (you can follow these instructions here), then create the first ad with the goal to generally inform people about your business. The ad has to be necessarily a click-based ad that leads to your website. There is no need to be that specific, this is just the beginning.
2nd STEP
Let your first ad run for enough time to reach at least a few hundred clicks, then create a new audience based on people who lately have visited your website (I recommend 30 days, find out how to do it here). After that, launch the next click-to-website ad that leads straight to a landing page, which is NOT the same as before!
Moreover, you may use this ad to offer a small discount, to ask undecided prospects to get in touch or to be more specific in the details of a particular product or service. The latter though will probably restrict the number of clicks to the visitors interested in that proposal, which is not always a bad thing.
3rd STEP
Similarly, let your 1st and 2nd ad run for a while longer and then create an audience of people who visited the landing page of the second step. This is to let the same person reach the 3rd ad after having viewed the 2nd.
After that, the time has come to come out with a special offer! For instance, something for free or an attractive discount valid only for a limited time! The aim is to lure those who still are undecided to proceed with the purchase.
TIP
If you want to use the same landing page for each step, you may do so by cloning the page. Thus, clients will see an identical copy while you still will be able to use two different URLs to create two different audiences.
Marketing strategy that work n.2:
GATHER SUBSCRIBERS TO YOUR NEWSLETTER
This is still one of the milestones of the marketing strategies that work, if you want to do things seriously you must implement a mailing list!
1st STEP – GET SUBSCRIBERS
The easiest way to get subscribers for your mailing list is to create a form on your website. To do that, you may use a pop-up form that jumps out while scrolling down the page, after a few seconds or with the intent of leaving the website. You can either use Mailchimp, Getsitecontrol, or other form-builders to do the job.
2nd STEP – SEND OUT YOUR EMAILS
After having gathered contacts, all you have to do is nurture your leads by sending regular messages. Decide for yourself the frequency, it may be daily or once a week.
However, If sending daily messages is leading people to unsubscribe from your newsletter you might consider reducing the number of emails.
TIP
In addition, consider using text-only emails to increase the chances your emails have to be delivered to the main inbox instead of ending up in the spam.
Marketing strategy that work n. 3:
USE LINKEDIN LIKE A PRO
LinkedIn boasts a network of 756 million users and 57 million businesses and it is definitely worth the evaluation of being part of your marketing strategy.
Maybe you already have an account but the only thing you actually did is completing your profile. That’s a good start! But there’s much more…
Create connections and followers
One of the things you cannot miss to do is connecting to other profiles to expand your network, you can also reply and interact with other posts and discussions to gain visibility.
Moreover, you can create a group to talk about topics related to a specific niche… Yes, LinkedIn does have groups too! In short, These are slow but effective ways to build an organic audience.
Send InMail messages
If you want to try out something faster, try to use InMail messages. These are actual messages to private profiles in which you can present yourself and your business. You may try this service with a free trial but, to tell you the truth, after that it becomes quite expensive!
Marketing strategy that work n. 4:
USE YOUTUBE LIKE A PRO
Did you know that if you create a YouTube channel you can personalize the homepage with cover pictures and logos, or put a watermark on your videos?
With more than 1 billion videos watched every single day, YouTube is probably the faster way to grow your business if you’re able to put up some nice videos! (If you’re thinking you are not suited to make videos… read this!).
Certainly, there are people who are making clients using YouTube using a phone camera (not even the best kind…) without spending a pound! However, if you want to boost your sales you can also use paid ads on YouTube through your Google Ads account.
Marketing strategy that work n. 5:
HOLD A VLOG
A Vlog is a blog made with video posts only. Just like a classic blog, a Vlog has topics to discuss and regular updates, however, it has nothing written down!
People like videos and are definitely more prone to watch a video that talks about something they have to do or they are interested in instead of reading an entire article. So, get a good camera, some topics to talk about and get out there!
In addition, You can also export your videos on other platforms, keep in mind though that holding a Vlog is not just uploading some videos, there’s YouTube, TikTok or other platforms to do that job. Don’t forget that people want to hear from you to learn something new. Thus, post regularly, don’t be boring and smile!
We hope you have enjoyed reading the article with useful marketing strategies that work ready to be implemented in your marketing. Give them a try and let us know in the comments!
If you would like our team of marketing professionals to help you out reaching your company’s goals do not hesitate to get in touch.
Cavendish Media’s team
L'articolo MARKETING STRATEGIES THAT WORK – TOP 5! proviene da Cavendishmedia.
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Is lead generation without marketing skills or knowledge even possible? YES it is, just by using these 3 simple tools! Are you ready to get new clients onboard for your business and generate new sales? So, enjoy reading this article.
IF YOU…
aren’t really a geek when it comes to digital marketing..
would like to find new and simple ways to get new clients…
know how to handle brand new cold leads….
Well, you are on the right page! This article has been written for you.
Certainly, nowadays there are countless strategies one may adopt to get more customers on board, some of them quite complex and elaborate. Sometimes though, simple things are the key to success for many businesses.
Thus, let’s go through 3 simple but effective ways anyone can use to generate new leads.
LEAD GENERATION WITHOUT MARKETING SKILLS:
APOLLO.IO
Apollo.io is a platform that combines lead generation, email automation and CRM features together to offer an outstanding tool to boost the sales of any business that handles B2B customers.
Apollo gives you access to a deep database of over 175+ million contacts working at over 10 million companies from which you may get verified emails with guaranteed 95% deliverability or direct phone numbers in a matter of seconds!
Find the right contacts among all the ones in the database is simple thanks to plenty of filters that may be used to select profiles according to:
- sector
- job title
- geographic location
- number of employees
- specific keywords they used in their business name, SEO description or website
- and much more…
Moreover, thanks to the email automation features you can easily set up automatic sequences to deliver emails to a list of leads you have previously retrieved from Apollo’s database or uploaded yourself using a spreadsheet.
In addition, Apollo gives you 50 free email credits per month to try out the platform at zero costs which is really amazing!
APOLLO’S AUTOMATIC SEQUENCE
For example, let’s pretend you are the director of a company and you find an email in your main inbox which doesn’t seem to be the usual spammy email.
Thus, you decide to open the email and you immediately understand it is a commercial proposal. However, the product/service seems to be quite suited and you decide not to cancel the email.
A few days later you find another email in your main inbox from the same kind person who gently asks you to reply with a feedback regarding his previous email, appreciating the time you may spend to do that with your hectic schedule.
You clearly see the “RE:” in the subject and the old email forwarded in the same thread, that is why you think there is a real person behind that message and you decide to find a couple of minutes to reply.
Let’s come back to us. Did you get what is the real potential of this system?
In other words, Apollo’s sequence can send more emails in a row letting the prospect believe there is a real person behind using the reply on the same thread feature.
Furthermore, since Apollo allows you to use only reputable email providers (Gmail, G Suite and Outlook) and you can set daily limits and time delay between emails up to 90 seconds most of the emails will be avoiding spam filters!
By the way, read this post to learn more tricks to let your emails hit the main inbox instead of the spam!
Definitely worth the trial and first of our least of tools for lead generation without marketing skills or knowledge.
LEAD GENERATION WITHOUT MARKETING SKILLS:
PURE B2B
In the same vein, especially if your business operates in the technology sector, the Content Syndication provided by Pure B2B may be an effective way to improve your exposure to the market and generate more B2B leads
It’s good for a company to keep on posting on its blog or your social media accounts but there’s no guarantee that your content will be seen or heard on a wider scale.
Certainly, improving the SEO might be helpful to generate more traffic and potential leads. However, if you integrate your content strategy with content syndication, you’ll improve your online presence and visibility with ease!
In short, content syndication is the process of republishing your content on third-party sites.
By doing so, you can actually get your content in front of thousands of online users!
LEAD GENERATION WITHOUT MARKETING SKILLS:
FACEBOOK’S LEAD GENERATION FEATURE
Did you know that Facebook has a lead generation ad type?
Especially if you are dealing with consumers, Facebook gives you access to a massive database with plenty of filters to get straight to your market niche. Moreover, everyone can definitely use the function lead generation without marketing skills or knowledge.
At the moment you can only use the lead generation ad type if you are using a pc.
In short, what you have to do is just to go to your Facebook Business Manager and start a new campaign from scratch, then pick Lead Generation as campaign objective.
After that, you need to set up a form that people fill in to receive some information. Don’t make things too difficult though!
Two to four input field are usually enough to retrieve enough information from the prospect to be able to get back to your leads and let you do the rest of the work!
We hope you have enjoyed this article over 3 ways to improve your lead generation without marketing skills! If you would like a team of marketing experts to generate new clients for your business, just get in touch and we’ll be glad to help you out!
Cavendish Media’s Team
L'articolo LEAD GENERATION WITHOUT MARKETING SKILLS! proviene da Cavendishmedia.
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Would you like to use TikTok for business purposes? If so, read this article about 5 brand booster tips to promote your business using TikTok!
How comes that everyone is going crazy for TikTok?! If it used to be a video social network for the young ones, the platform has become really popular among a wide range of ages.
Are you a Tiktoker too? If not, you might be missing an interesting source of new contacts!
WHAT’S TIKTOK?
Let’s start from the basics. What TikTok actually is?
TikTok is a popular social media app that allows users to create, watch and share short videos on cell phones where everyone can upload videos for up to 60 seconds (15-second video shots are the most common). With its personalized feeds of quirky short videos set to music and sound effects, the app is notable for its addictive quality and high levels of engagement (read this article to learn how to create stunning promotional videos without skills).
Moreover, amateur and professional creators alike can add effects like filters, background music, and stickers to their videos, and can collaborate on content and create split-screen duet videos even if they’re in different locations!
Above all, TikTok has also incredible video editing features which you may use to create videos to promote your business. Ask yourself, can you show your product in action? Can you explain in an engaging way the characteristics of your products or services? Can you show how your service is done, even just part of it?
If so, your business might benefit from using TikTok! Keep on reading and you will get to know a few interesting ways to use TikTok for business owners to promote their brand.
HASHTAGS
Hashtags, represented by the symbol #, are widely used on microblogging and photo-sharing services such as Twitter and Instagram as a form of user-generated tagging that enables cross-referencing of content sharing a subject or theme.
Similarly, TikTok utilizes hashtags as well and using them wisely is one of the ways one has to let his content be visible to other users who are interested in the related topic.
For instance, let’s pretend we are trying to promote a yoga class in London. In this case, we would use hashtags such as #yoga, #yogaclasses or #yogainlondon to get to the right audience’s news feed.
In addition, you may also use hashtags as #fyp #foryou or #foryoupage to let TikTok decide who to direct your content to according to its algorithm.
EXPORT AND PUBLISH ELSEWHERE
If you are not having the success you expected from TikTok with your market niche, don’t worry, you can still benefit from using the app.
If you have already used the app you may have noticed that you can enable your uploads to be saved in your phone gallery. In this way, you may easily use the videos you have previously created using the amazing built-in video making features of TikTok to share engaging content elsewhere and boost your social network accounts such as Facebook or Instagram.
The videos will be exported in 720 p resolution which is a format allowed in virtually any platform.
Moreover, you won’t need expensive tools or pre-existing materials to create entertaining video contents to share!
USE THE DUET FEATURE
Every once in a while, TikTok comes out with new features to make your videos even more engaging and, as in the case of the duet function, to connect more creators together to create viral contents.
In short, to “duet” with someone means to publish a video that is compared to the video from another user. The watcher will see the screen split into two parts with your video on one side and the other creator’s video on the other.
Most importantly, TikTok prioritizes duets compared to classic uploads. Thus, if your video is really better than your rival’s one you can easily gain tons of views and followers!
USE THE LATEST RELEASED FEATURES
As for the duet feature, TikTok usually prizes creators who choose to explore new ways to create video contents using the new features released in the app every now and then with more visibility.
Therefore, try to be creative and test each function so that TikTok’s algorithm may help you out letting you have more viewers!
Who knows… You might end up finding out interesting functions to use in your video editing.
AVOID BEING FLAGGED AS A FOLLOW-FOR-FOLLOW ACCOUNT
Spammers are unwanted and banned all over the world, and TikTok’s world is no exception!
You may be wondering how one can spam on TikTok… Well, there is a simple way that anyone can use to get more followers (not even too many…) through which you would be flagged as a spammer.
This way is called follow-for-follow. In short, if you follow hundreds of accounts you are likely going to be followed back by a few of them. After that, you can easily unfollow them to go back to baseline with a few more followers than before.
In the same vein, another way is to follow famous Tiktokers to gain a few of their followers as people love to give their follow to VIP’s “friends” too.
That is to say, these two methods are really good ways to get your account blocked for spammy activities which violate the app rules.
To conclude, If you wish to boost your sales using TikTok or other social networks such as Facebook or Instagram, Cavendish Media’s experts are here to work alongside you and let your sales skyrocket. Get in touch!
We hope you have enjoyed this article about TikTok for business and learnt new ways to promote your brand using this amazing social network. Once you have tried them, let us know in the comment!
Cavendish Media’s Team
L'articolo TIKTOK FOR BUSINESS – 5 BRAND BOOSTER TIPS proviene da Cavendishmedia.
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Here you are going to learn 7 main tips to avoid spam filters and finally get your emails delivered to the recipient’s main email inbox!
Mailing lists and commercial emails are still one of the milestones of the advertising world and it is good practice to keep our customers engaged in our new initiatives with a newsletter or to send messages to potential ones.
However, many business owners or employees involved in marketing activities claim not to be able to reach the prospect’s inbox because they get blocked by spam filters, ending up sending tons of emails for nothing!
Thus, how can we avoid spam filters and get our emails delivered to the recipient main inbox? Here are some tips to increase the chances of your emails being read:
1. AVOID SPAM TRIGGER WORDS (ESPECIALLY IN THE SUBJECT)
If you use sales-related words asking the person to perform an action such as: Call now, Get it now, Get started, Don’t delete!, Buy, Apply, Act now, Limited time, Offer, Promotion, and so on… It’s like you are telling the spam filters “Hey! I’m a damn spammer, would you please block me?”
In other words, to avoid spam filters try not to sound as you are trying to sell something or to promote your business at all. Yes, we know that… that’s exactly what you are trying to do! Try to use different words though, or ask the person a question that would eventually lead to an actual promotion further ahead in the conversation. The true obstacle is the first contact, it’s very unlikely that you will be blocked after the prospect has replied.
By the way, using too many exclamation marks (!!!) will produce the same effect. So, don’t do it!!!!! 🙂
2. REDUCE THE NUMBER OF IMAGES
Videos and images are generally used to design commercial emails and showcase products and services, that is why using too many images while designing your email’s content is going to trigger spam filters.
Therefore, consider reducing the number of images or even using just simple text emails, the latter has probably the greatest chance to avoid spam filters and get to its destination.
3. AVOID TOO MANY LINKS
Just as using spam trigger words, some spam filters may interpret various links attached as an attempt to sell something, which is actually the truth as we’re trying to do business here!
However, be smart and put one or two links if you have to. By doing so you will avoid also this spam filter.
4. AVOID TOO MANY FONTS AND FONT SIZES
Again, be smart…
For example, would you ever use plenty of font types and sizes to send a message to someone you know? Of course not, using various font styles is considered to be typical of commercial emails and these emails are usually blocked by spam filters. Thus, stick to one font, and use a couple of sizes for titles and text.
5. CHOOSE A RELIABLE ESP (EMAIL SERVICE PROVIDER)
Use an Email Service Providers which have gained a good reputation during the years to have more chances to avoid spam filters and reach your customers.
To clarify, if the ESP’s clients send out valuable and relevant content and have high scores on their IP addresses their ESP becomes trustworthy. Consider that most of the people you are targeting will use Gmail, Yahoo! Mail or Outlook as ESP and that these reputable ESPs tend to block IP addresses of spammy providers.
The ESP is a choice most probably you have already done. However, if you are experiencing high rates of bounced emails because of spam filters you should definitely evaluate to get a new address from a reliable ESP.
6. AVOID GETTING IN SPAM TOO OFTEN
Finally, keep in mind that the more you end up blocked by spam filters, the more your sender reputation will be affected, and you will be more likely to end up in spam inboxes next time! Thus, start applying these tips now before it’s too late.
Moreover, be careful in using email contacts supplied from untrusted sources that might not be updated or contacts you got by your own but who didn’t ask to join any mailing list as there is a higher chance to be put in spam inbox or to be marked as a spammer.
7. CHECK YOUR IP ADDRESS REPUTATION
To conclude, what if after having followed all these steps for a while you still can’t get your email delivered to people’s main inboxes?
In this case, most probably the mistakes made in the past with previous campaigns have affected your sender reputation and your IP address is not trustworthy anymore.
Therefore, if you are looking for an actual solution just change your sender address and, as already mentioned in the tip number 5, you should take the chance to choose a reliable ESP which would boost the performance of your email marketing.
In addition, you can even check if you actually have a good sender reputation of not through many websites that calculate your IP address reliability, such as Mailgun.
We are sure these tips would help you in your email marketing! Moreover, you are warmly invited to check out other articles which may be fruitful for your business such as Marketing Strategies That Work – Top 5!
Alternatively, GET IN TOUCH any moment and we will be glad to help you achieve your business goals in person.
Thanks for reading!
Cavendish Media’s Team
L'articolo AVOID SPAM FILTERS – TOP 7 TIPS! proviene da Cavendishmedia.
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Here you will find out the top 4 social networks for business to promote your company or store and to let your brand and sales take off!
This article has been written for business-minded people like you, who are always on the look for new ways to interact with customers, keep them engaged in your cycle of initiatives and activities and generate more sales.
We can send tons of emails or SMSs, spend plenty of money printing flyers, ask our employees to make hundreds of calls daily… However, sometimes these strategies aren’t really effective if you don’t use social networks to let your audience hear from you!
Certainly, Well-established or emerging social networks are definitely worth trying. You may be wondering, what shall I use apart the usual Facebook and Instagram?
Here are 4 social networks for business you may not be considering:
1. TikTok: The New Frontier of Social Networks
With more than 1.5 billion downloads on the App Store and Google Play and more than 500 million active monthly users, TikTok is becoming extremely popular among people of virtually any age! The platform consists of 15- and 60-second videos which can be easily recorded, edited, and posted in-app by the user.
In short, The built-in video-making features allow you to edit your videos like a pro, completely for free, and to download your videos in case you want to use them somewhere else as in other social networks.
So, do you think you may create any videos to practically show the features of your service or the benefits of using your products? If so, don’t miss out TikTok!
To learn more about how to use TikTok to grow your business read the article TikTok for Business – 5 Brand Booster Tips!
2. LinkedIn: The Best of Social Networks for Business
I imagine you already have a LinkedIn personal account in which you have published your CV and skills or talked about your company.
Guess what? Especially if you are targeting professionals, LinkedIn might be of great use for your business! In fact, LinkedIn is considered a must when it comes to social networks for business.
For instance, their Premium account enables you to get in touch with several professionals who can easily be found, using keywords or field of interest, among their community formed by 772 million users spread over 200 countries. You can connect with them and start chatting or send InMails which are actual messages to their profiles.
In other words, LinkedIn is the heaven of sales for plenty of B2B businesses!
3. Pinterest: Social, Business and Design
Do you already use images to promote your products? Then why not start using Pinterest, the most stylish one between social networks for business!
To clarify, Pinterest users share and save content to virtual collections called boards. While you can find just about anything on Pinterest, it is especially famous for craft projects, recipes, fashion, home décor, and health-related information.
Most importantly, signing-up for a business account is free of charge and you will be given access to sales-minded features such as analytics, which is a nice way to start using a new marketing channel without having to pay fees right from the start.
4. YouTube: Get Social and Do Business with Videos
YouTube is the 2nd most visited website in the world with 34.6 billion visitors each month! Don’t you think trying to exploit such a great exposure is worth the effort?
For example, you may show how to use your products, describe the benefits of your service in person or by using animated boards, share information or showing whatever you like to draw people’s attention!
So, get some catchy videos ready and hit the market! Moreover, creating ads on YouTube isn’t that expensive as you can start as low as 1 euro per day.
On the other hand, the more you spend the easier will be for YouTube to deliver your ads to people. Apart for this though, YouTube is generally at everyone’s reach.
In short, to get started you need to create a Google Ads account as that one is the tool to set YouTube ads as well. After that, you just need to select the video you want to promote and your target market niche. That’s it!
In conclusion, we hope you have enjoyed the article. Now let’s go straight to the action and try out one or even all of these social networks for business to boost your marketing and sales!
Cavendish Media’s Team
L'articolo SOCIAL NETWORKS FOR BUSINESS: THE TOP 4! proviene da Cavendishmedia.
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