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Many people know William Kadish for his work in Hoover and the continued growth of Stadium Trace Village, but his experience extends far beyond Alabama. In addition to leading Broad Metro’s vision throughout the Southeast, Kadish serves as Director of Commercial Real Estate Development and Disposition for Lawrence Kadish Real Estate, a New York-based firm with projects and holdings across multiple states.
That unique combination of national expertise and local investment has helped shape Stadium Trace Village into one of Alabama’s most ambitious mixed-use developments.
Over the course of his career, Kadish has worked on development and disposition projects throughout:
His experience spans retail, healthcare, hospitality, industrial, and mixed-use developments, working alongside major manufacturers, healthcare providers, national retailers, grocery operators, and Fortune 500 companies.
Today, that same experience is helping drive the next chapter of growth in Hoover.
Stadium Trace Village has become far more than a shopping destination. With Phase II and future expansions underway, the development represents hundreds of millions of dollars in investment, new jobs, expanded healthcare services, entertainment, dining, and community spaces.
Kadish brings to these projects:
That national perspective is one reason Stadium Trace Village continues to evolve into one of Alabama’s premier mixed-use destinations.
While Hoover remains a major focus, Kadish’s work extends across multiple states and industries. Throughout his career, he has overseen:
The lessons learned from projects nationwide continue to influence Broad Metro’s approach in Alabama: creating destinations that are not only economically successful but also places where people can live, work, shop, dine, and connect.
As Stadium Trace Village continues to expand, Kadish’s combination of national experience and local commitment remains a driving force behind Broad Metro’s vision. By bringing ideas and strategies from some of the country’s most competitive real estate markets to Hoover, he is helping shape the future of the region for generations to come.
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HOOVER, Ala. — Broad Metro is proud to announce that the Hoover City Council has officially approved a $28 million performance-based economic development agreement supporting the continued expansion of Stadium Trace Village, marking a major milestone in one of Alabama’s most transformative mixed-use developments.
The agreement includes performance-based economic development incentives and infrastructure improvements that will support the next stages of Stadium Trace Village. This partnership reflects a shared commitment between the City of Hoover and Broad Metro to create long-term economic growth while enhancing one of the region’s premier destinations for healthcare, retail, dining, entertainment, and recreation.
The approval represents another significant step in Broad Metro’s vision to continue building a destination that serves residents, businesses, and visitors throughout the Southeast.
Building on a Strong Foundation
Since opening in 2019, Stadium Trace Village has become one of the Birmingham region’s most successful mixed-use developments. What began as a vision to create a vibrant destination has grown into a thriving community of nationally recognized retailers, restaurants, healthcare providers, hotels, and local businesses.
Today, Stadium Trace Village welcomes millions of visitors each year and has generated hundreds of millions of dollars in taxable sales, creating substantial economic value for the City of Hoover while establishing itself as a regional destination.
The continued success of Phase I has created the momentum for the next chapters of development.
Expanding the Vision
The approved economic development agreement accelerates Broad Metro’s long-term vision for Stadium Trace Village, beginning with the continued development of Phase II while laying the groundwork for Phase III and future expansion.
Representing more than $200 million in private investment, Phase II will introduce several new destinations and amenities, including:
As Stadium Trace Village continues to grow, Phase III will further expand the development with additional commercial opportunities, complementary mixed-use components, and future amenities that continue Broad Metro’s vision of creating one of the Southeast’s premier destinations.
Together, the upcoming phases are expected to create approximately 300 construction jobs and 500 permanent jobs, while generating long-term economic benefits for Hoover and the surrounding regions.
South Haven Surgical Plaza: A Cornerstone of Phase II
One of the signature developments within Stadium Trace Village Phase II is South Haven Surgical Plaza, an approximately 80,000 square foot, state of the art medical campus owned by Loree J. Skelton and developed by The Marcel Group, with Medical Properties Trust serving as capital advisor.
Designed to elevate outpatient healthcare in Hoover, South Haven Surgical Plaza will bring together physicians, specialists, and patients in a collaborative medical environment focused on innovation, accessibility, and exceptional patient care. The campus will feature a multi specialty ambulatory surgery center with six operating rooms and two procedure rooms, advanced imaging and diagnostic services, and Class A medical office space designed to support a wide range of healthcare specialties.
Strategically located within Stadium Trace Village, South Haven Surgical Plaza complements the development’s expanding mix of retail, dining, hospitality, entertainment, and recreational amenities. By integrating premier healthcare into the heart of the development, the project reflects Broad Metro’s vision of creating destinations where people can live, work, receive care, and connect in one vibrant community.
Broad Metro is proud to partner with Loree J. Skelton and The Marcel Group to bring South Haven Surgical Plaza to Stadium Trace Village. As one of the cornerstone projects of Phase II, South Haven represents a shared commitment to innovation, exceptional patient care, and the continued growth of Hoover as a premier destination for healthcare and economic development.
A Partnership Focused on Long-Term Growth
The approved agreement is performance based, meaning incentives are earned only as the project generates new economic activity and tax revenue. This approach ensures that public investment is tied directly to measurable growth while helping fund infrastructure improvements that will support future development.
For Broad Metro, this partnership demonstrates what can be accomplished when the public and private sectors work together to create meaningful, lasting economic impact.
“This approval represents much more than the next phase of a development,” said William Kadish, Founder of Broad Metro. “It reflects a shared vision for the future of Hoover and what can be accomplished when public and private partners work together. We are grateful for the confidence the City of Hoover has placed in this project and look forward to delivering a destination that will continue creating jobs, attracting investment, and serving this community for generations.”
Looking Ahead
With the economic development agreement now approved, Broad Metro will continue advancing planning, engineering, and construction activities as Stadium Trace Village enters its next chapter of growth.
The continued expansion of Stadium Trace Village represents more than new buildings or infrastructure. It is about creating opportunities for businesses to grow, expanding access to healthcare, introducing new entertainment and recreation, and providing gathering places where the community can connect.
As Broad Metro looks toward the future, Phase II and Phase III will continue building upon the success of Stadium Trace Village while reinforcing Hoover’s position as one of the Southeast’s leading destinations for commerce, healthcare, entertainment, and community development.
Broad Metro remains committed to thoughtful investment, innovative development, and creating projects that leave a lasting impact for generations to come.
About Broad Metro
Broad Metro is a commercial real estate development company dedicated to creating transformative mixed-use destinations throughout the Southeast. Through strategic investment, innovative planning, and strong public-private partnerships, Broad Metro develops projects that strengthen local economies, enhance quality of life, and create lasting opportunities for the communities they serve.
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For more than a decade, Broad Metro has believed in the potential of Hoover. That vision helped transform Stadium Trace Village into one of the Southeast’s premier mixed use destinations, attracting more than 3.5 million visitors annually and generating more than $252 million in taxable revenue since 2019.
Now, Broad Metro is preparing for the next chapter.
Phase II of Stadium Trace Village represents more than $200 million in private investment that will expand healthcare access, create jobs, improve infrastructure, enhance environmental stewardship, and introduce new recreational opportunities for residents and visitors alike.

Located in the heart of one of Hoover’s fastest growing corridors and just minutes from the Hoover Met Complex, Stadium Trace Village was originally envisioned as a destination that would serve residents, businesses, and visitors while creating long term economic value for the community.
That vision continues to evolve through Phase II, which will bring new healthcare services, senior living options, recreation and entertainment amenities, transportation improvements, environmental enhancements, and long term community assets designed to serve Hoover for generations to come.
One of the cornerstone projects within Stadium Trace Village Phase II is South Haven Surgical Plaza, an 80,000 square foot healthcare campus designed to support the continued growth of outpatient care in Hoover and the surrounding region.

The project will include an ambulatory surgery center, imaging and diagnostic services, and space designed to support physicians and healthcare providers within one of Alabama’s fastest growing mixed use districts.
Located within Stadium Trace Village Phase II, South Haven Surgical Plaza reflects the broader vision for the development, bringing together healthcare, recreation, hospitality, dining, retail, and community amenities in a connected environment designed to serve residents, businesses, and visitors alike.
As Hoover continues to grow, projects like South Haven Surgical Plaza will help expand access to high quality healthcare while creating new opportunities for investment, innovation, and long term economic growth.
Phase II will also introduce a senior living continuum of care that includes independent living, assisted living, and memory care facilities.
As Hoover continues to grow, these services will provide residents and families with additional options to remain connected to the community while accessing the care they need.
The next phase of Stadium Trace Village is about more than buildings.
Plans include the addition of Chasing Aces, a premier golf entertainment destination, along with Village Green, a community gathering space designed for events, concerts, festivals, and family activities.

Together, these amenities will create new opportunities for recreation, tourism, and community engagement while enhancing the overall visitor experience.
Phase II also addresses one of the area’s longstanding environmental challenges.
Broad Metro is proposing more than $4 million in stormwater management improvements, including approximately 10 acres of water quality ponds, landscaped boardwalks, and expanded green space.
Engineering studies presented during the planning process indicate that these improvements are expected to significantly reduce stormwater runoff compared to existing conditions, with reductions ranging from 23% during smaller storm events to more than 50% during major storm events.

The improvements are also intended to help address ongoing erosion concerns within the Scout Creek watershed, creating long term environmental benefits for the surrounding area.
The development will feature nature trails, boardwalks, and pedestrian connections designed to encourage outdoor recreation while preserving the area’s natural beauty.
Plans also include the extension of Peridot Place to Brock’s Gap Parkway, creating improved connectivity between surrounding neighborhoods and the Stadium Trace Village district.

Traffic studies conducted for the project identified roadway enhancements including new traffic signalization, turn lanes, improved sight distances, and other infrastructure upgrades designed to support future growth while maintaining traffic flow.
Phase II is projected to create more than 300 construction jobs and more than 500 permanent jobs across healthcare, hospitality, entertainment, retail, and service sectors.
The project is also expected to generate approximately $50 million in annual sales while expanding Hoover’s tax base, supporting tourism growth, strengthening the Hoover Met and Finley Center, and creating long term community assets.
At Broad Metro, we believe great developments create lasting value beyond the buildings themselves.
Phase II of Stadium Trace Village represents an investment in healthcare, recreation, infrastructure, environmental stewardship, and economic opportunity. Most importantly, it reflects a continued commitment to the City of Hoover and the people who call this community home.
As planning continues, Broad Metro looks forward to working alongside city leaders, residents, and stakeholders to bring this vision to life and continue building a destination that serves Hoover today and for generations to come.
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]]>The post Broad Metro Expands Vision with Stadium Trace Village Phase II Acquisition appeared first on Broad Metro.
]]>The expansion reflects Broad Metro’s commitment to thoughtful growth and strategic development that enhances the quality of life for residents while supporting economic development throughout the region. Building on the success of Stadium Trace Village, the next phase is expected to bring additional amenities, attract new investment, and further establish the area as a destination for both visitors and businesses.
As Hoover continues to experience growth, projects like Stadium Trace Village Phase II demonstrate the importance of long-term planning and collaboration between developers, businesses, and community leaders. The acquisition represents another step toward Broad Metro’s vision of creating vibrant destinations that serve the evolving needs of the community while generating lasting economic impact.
Through continued investment and responsible development, Broad Metro remains focused on delivering projects that contribute to Hoover’s future and strengthen its position as one of Alabama’s premier places to live, work, and visit.
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]]>The post State Workforce Grant Advances Broad Metro’s Redevelopment Efforts in Hoover appeared first on Broad Metro.
]]>The project aligns with Broad Metro’s vision of creating vibrant mixed-use developments that serve residents, businesses, and visitors while contributing to the continued growth of the Hoover area. By leveraging state and federal resources, the redevelopment effort demonstrates how strategic partnerships can help unlock opportunities for communities and accelerate meaningful progress.
The grant funding will assist in preparing the site for future development and support the broader goals of enhancing infrastructure, attracting investment, and creating a lasting economic impact for the region. As redevelopment efforts move forward, the project is expected to contribute to Hoover’s continued success as one of Alabama’s leading communities for business, healthcare, recreation, and quality of life.
Through thoughtful planning and collaboration with local, state, and federal partners, Broad Metro remains focused on developing projects that create value for the community and help shape the future of Hoover.
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