Credit Union Geek

Membership Follows Meaning

Joe Winn — Tue, 01 Sep 2026 13:30:00 +0000

Most credit unions say they exist to serve their communities. And they do, in real ways, every day. But there’s a difference between doing the work and organizing around it. It’s a source of good, sure, but also untapped opportunity. Non-Profit Partnerships For Real Consider your non-profit partnerships. They’re a wonderful way to enhance community […]

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AI Only Tells The Story You Give It

Joe Winn — Tue, 30 Jun 2026 13:03:00 +0000

Three credit unions, no birthday messages. Yet those same institutions aren’t shy about sending “boy have we got an insurance offer for you!” notices. By email and paper envelopes. They know who I am. They reach out when it benefits them. We all read way too much about how AI is changing the game in […]

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From Financial Empowerment to Ending Financial Abuse

Joe Winn — Thu, 01 May 2025 20:41:51 +0000

It's been a busy year. Let's get you up to date. Spoiler: There's a lot, and it's so meaningful.

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All The Chances to Shine…Or Flop

Joe Winn — Tue, 16 Jul 2024 12:30:00 +0000

Every interaction is a chance to build up or break down a relationship Originally published on Credit Union Connection How does your credit union monitor member sentiment? There’s plenty of talk on Net Promoter Score (NPS). That’s great, and you should continue using this kind of measurement if you find value. But we’re not going […]

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Spreading Savings Stories At Your Credit Union

Joe Winn — Tue, 26 Mar 2024 12:46:00 +0000

Credit unions must shift marketing from abstract concepts to emotionally engaging stories that highlight real financial benefits, like significant savings through insurance claims, to attract and retain members.

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Change Has Changed – Your Guide to Adapting

Joe Winn — Tue, 09 Jan 2024 13:35:00 +0000

2016 feels so long ago. Towards the end of that year, I wrote how change doesn't happen linearly...

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AI Writing Tools: The Coolest…Until They Aren’t

Joe Winn — Tue, 27 Jun 2023 12:55:00 +0000

Can you feel it? We’re in a bubble. What makes up this enveloping sphere? AI writing tools. ChatGPT-powered chatbots...

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Beyond Silicon Valley Bank Headlines

Joe Winn — Fri, 17 Mar 2023 12:01:00 +0000

You've read all the articles on Silicon Valley Bank, FDIC response, and analysis. Now let's look at the credit union perspective and what it all means.

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Solving the “Junk Fees” Issue with ChatGPT

Joe Winn — Tue, 07 Feb 2023 13:04:00 +0000

What’s a “junk fee”? Simply put, it’s any charge beyond what you’ve agreed or expected to pay for a product or service. For a credit card, it can be a late fee. For debit, an overdraft or NSF fee. For a hotel, a “resort fee” slapped on the bill when you check out. I didn’t […]

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What’s Up With This Apple Savings Account?

Joe Winn — Sat, 10 Dec 2022 16:33:00 +0000

Update 8/2/23: $10B in deposits. That’s it. That’s the update. Look to your mission for ways to make your credit union appealing. Because Gen Y (and Millennials, and Gen X) is fine with their iPhone doing it all. Update 4/20/23: It’s officially here. And with a 4.15% APY, their savings has got yours rate-beat. And […]

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