Growing a business is hard. It requires effort, hard work, patience. But is it worth to invest time into it? Absolutely YES!
To my readers, you’re probably not satisfied with an ordinary life with an ordinary job. 9-5 pm every day, watch years go by, no progress. You need a challenge. You need to impress yourself (and others). Status is important to you, so is money, and time.
Let me ask you a question. Are you in a situation where you don’t know what to do, or it the case where you are simply sitting and not motivated to continue to work.
First scenario: You don’t know what to do.
Assuming you have a business, it’s running, but you’re not getting enough customers, or any customers for that matter. What can you possibly do ?
Find out exactly if your business has a future. Is it too competitive? Is the risk too high compared to potential profit? Have you tried for too long without sucess?
I’m not exactly the type of person to give up an idea or a startup-business easily. And I find that, the more time I’ve put into it, the more difficult it is to let it go. Which obviously makes sense, but lets be honest, it’s very important to constantly strive for other ideas as well. My advice would be sit down and really think through your business. Does it have traffic? Is it increasing or decreasing? This leads into my seond point:
Without traffic, a business is worth nothing. If you’re only getting traffic from google, that may be impressive, but it’s completely wrong. There are hundreds of ways you could draw traffic to your website, and you should at least focus on 5 different ways. Facebook, Instagram, Twitter, Youtube, (own blogs), advertisements – to name a few.
I remember thinking that as long as you have a very high amount of traffic, there would be at least somoene that would convert into money. I remember uploading a lot of popular videos on youtube. After obtaining about a million views, I added a link in the description for my patreon account, thinking that out of a million people, someone would be (naive) enough to donate money to me. I couldn’t have been more wrong.
It’s absolutely crucial to never forget that your traffic is not just numbers, but it is infact intelligent people that are overall, at least slightly sceptical, and will think twice before putting their credentials on your website. Make absolutely sure that your website gives the impression of being a high authority and a trusty one.
What are you selling? Is it convincing enough? Is it something someone would easily google and find cheaper some place else? Why would they buy it exactly from you? These are questions you need to ask yourself in order to optimize your conversion rate for your store.
There are two ways of running a business. Running a completely unique one where you are not really competing with others. This is obviously impossible, but an example would be offering a tour guide in a particular place no other guides are taking place. Or selling a very unique product. The other way of running a business, is to enter into an already existing market, but with the intention of making it better. For example, start selling gaming laptops because you know you are able to make them better and cheaper than MSI and Asus.
]]>One of the most common ways in which bloggers make money is to place ads on your site. There are two popular ad types:
CPC / PPC ads: CPC ads (also called “Pay-per-click” ads) are usually the banners you place in your content or sidebar. Every time a reader clicks on an advertisement, it is paid for that click.
CPM ads: CPM ads or “cost per 1000 impressions” represent ads that pay fixed amounts based on the number of users that see your ad.
Perhaps the most popular network for setting up these types of ads is Google AdSense. With this program you do not have to be in direct contact with advertisers; By simply placing a banner on your site, Google selects ads that are relevant to your content and your viewers click on ads. There are many similar programs available if you find that AdSense does not work for you, such as Chitika, Infolinks and Media.net.
SELL PRIVATE ADS
Working with ad networks is not your option when it comes to selling ads. If you have enough traffic, advertisers come to your site. You can also contact advertisers. The biggest difference in the above option is that there is no intermediary, which means that you can set your own advertising price.
Sales of private ads can take the form of a banner, button or link. You can also make money by writing a post on the side in which you write or view the service of a product or advertiser. Another option is to write a posted publication or series, where you can write about each item, but the ad pays for “Needed From You” in the content.
The ways in which you can earn this can vary. For example, you can request a one-off fee for the link within the publication. If you host a banner ad, you can request a partner monthly.
Extra tip: to increase the revenue, you can choose sponsorship in your e-mail newsletters (here are the top 5 e-mail marketing programs), podcasts and videos.
SALES OF DIGITAL PRODUCTS
If you do not want to advertise other people’s products on your site or if you’re looking for a different revenue stream, consider selling digital products. This can include elements such as:
Just remember whether you choose one of these ways that are relevant and helpful to your readers. Many bloggers make a mistake under the assumption that they develop the product they need a reader for; First, listen to your readers and then create a digital product that meets your needs.
CREATE HIGH-QUALITY CONTENT
You will not make money with your blog if people do not read it. After all, your readers are the ones who make money by clicking on your ads or by buying your products. Always place your readers first.
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