Those days aren’t completely gone, but like most things, TV advertising has changed dramatically.

CTV advertising and OTT advertising give businesses the ability to reach consumers watching streaming TV while using many of the audience targeting and measurement capabilities associated with digital advertising.

That means a local HVAC company, law firm, healthcare organization, real estate company regional retailer or really anyone can potentially reach targeted audiences on the biggest screen in the house, without approaching TV advertising the way brands did previously.

If you’ve heard of Connected TV (CTV) and Over-the-Top (OTT) advertising aren’t entirely sure what they mean or whether there’s even a difference between them, you’re not alone.

Let’s break it down.

CTV vs. OTT Advertising: What’s the Difference?

The terms CTV and OTT are often used interchangeably, but technically, they’re different.

OTT stands for Over-the-Top. OTT refers to video content delivered over the internet rather than through a traditional cable or satellite television provider.

Think streaming.

CTV stands for Connected TV. CTV refers to internet-connected televisions and devices used to watch streaming content on the biggest screen in the home.

That could include a smart TV or a television connected through a streaming device or gaming console.

Here’s the easiest way to remember it:

OTT is how the content gets there. CTV is where you’re watching it.

If you’re watching an ad-supported streaming service through your smart TV, you’re consuming OTT content on a CTV.

Simple enough. Of course, the advertising industry has found approximately 4,000 ways to make it sound more complicated.

Where Do CTV Ads Appear? Popular CTV & Streaming TV Platforms

This is where things get more interesting for marketers.

The streaming ecosystem now includes a huge collection of ad-supported platforms and viewing environments.

Depending on how a campaign is purchased and the inventory available, advertising opportunities can include streaming environments associated with services such as:

• Hulu
• Netflix
• Disney+
• Peacock
• Paramount+
• The Roku Channel
• Tubi
• Pluto TV
• YouTube TV
• Sling TV
• Live streaming television

On the platforms that Bad Rhino works CTV into our advertising strategies, we’ve had access to place ads on over 500 streaming channels

There’s also an important distinction between where an ad appears and where an advertiser buys that ad.

Advertisers may purchase inventory directly from certain streaming platforms, through advertising technology companies, or programmatically through platforms that provide access to inventory across multiple publishers.

In other words, advertisers don’t necessarily need separate advertising relationships with every streaming service where they want their ads to appear.

Modern programmatic CTV advertising can provide access to streaming inventory across numerous publishers through a single campaign or advertising platform.

That can make the CTV ecosystem considerably more accessible to advertisers than traditional television buying.

CTV Isn’t Just Traditional TV Delivered Through the Internet

At first glance, a CTV ad looks pretty familiar.

You’re watching a show. The show pauses. A commercial plays.

But what’s happening behind the scenes can be significantly different from traditional television advertising.

Traditional TV advertising has historically been purchased largely around programming, geography and estimated audience demographics.

CTV advertising can introduce considerably more audience targeting and measurement.

Instead of simply choosing a television program or time slot, advertisers may be able to focus campaigns around the characteristics of the people and households they actually want to reach.

That’s where CTV advertising starts behaving much more like digital advertising.

How Does CTV Advertising Target Audiences?

Depending on the CTV advertising provider, available data and campaign, advertisers may be able to build audiences using factors such as:

• Geography
• Demographics
• Interests
• Consumer behaviors
• Purchase intent
• Household characteristics
• First-party customer data
• CRM audiences
• Website visitors & Retargeting Data

Think about the difference this way:

Traditional TV might say: “We want to reach adults 35–54 watching the 6:00 news.”

A targeted CTV campaign could potentially say: “We want to reach homeowners within our service area who match the characteristics of our ideal customer.”

That’s a very different advertising strategy.

Instead of buying access to a particular television program and assuming the right people are watching, CTV targeting can help businesses build an audience first and then reach that audience across available streaming inventory.

Can Local Businesses Advertise on CTV?

Absolutely. And that’s one of the biggest misconceptions surrounding streaming TV advertising.

TV advertising has traditionally felt like something reserved for major national brands with enormous advertising budgets.

CTV has changed that equation. A regional HVAC company doesn’t necessarily need to advertise to the entire Philadelphia television market.

A real estate company doesn’t necessarily need to reach every household in Pennsylvania.

A healthcare organization doesn’t necessarily need everyone watching a particular television program.

Instead, campaigns can potentially focus on specific geographic markets and audience segments.

That makes CTV advertising for local businesses particularly interesting for industries such as:

• CTV for Home services
• CTV for Healthcare
• CTV for Real estate
• CTV for Law firms
• CTV for Recruiting and employment marketing
• CTV for Retail and shopping destinations
• CTV for Restaurants and hospitality
• CTV for Regional consumer brands

The ability to combine big-screen awareness with digital-style targeting opens television advertising to a much wider range of advertisers.

How Much Does CTV Advertising Cost?

There’s no universal price tag for CTV advertising.

Campaign costs can vary considerably depending on geography, audience targeting, available inventory, streaming environment, campaign objectives and how the media is purchased.

CTV advertising is commonly purchased using a CPM (cost per thousand impressions) model, meaning advertisers pay based on the number of times their ads are served rather than paying for individual clicks. If you’re just focused on a daily spend, you can expect

But the more important question for most businesses isn’t simply: “How much does CTV advertising cost?”

It’s: “How much of our overall advertising budget should we allocate to CTV?”

A local business shouldn’t necessarily pull its entire Google Ads budget to start running streaming TV commercials.

Instead, CTV should be evaluated alongside search, paid social, retargeting and other channels based on the company’s goals, audience and available media budget.

For businesses already investing consistently in digital advertising, CTV can provide an opportunity to expand reach and build awareness without abandoning the channels already generating demand and conversions.

CTV Shouldn’t Live on an Island

This may be the most important part. You shouldn’t look at CTV and think, “Let’s run some TV commercial.” View it as another potential touchpoint within the customer’s journey.

Imagine someone sees your brand while watching streaming television at night. The next morning (or while they’re watching Breaking Bad), they search for your service on Google.

Later, they’re retargeted one of your Meta ads, a customer testimonial or completed job in their own town.

They visit your website.

A few days later, they’re served another ad.

Eventually, they convert.

Which advertisement deserves the credit?

Probably not just one of them. This shows the importance on the focus on the customer journey and adding multiple touch points along the way.

CTV and the Marketing Funnel

CTV can be particularly powerful toward the top and middle of the funnel.

Awareness

Video gives your businesses an opportunity to tell a story in a way that a search ad simply can’t.

You’re getting your brand, people, product or service onto one of the biggest screens in someone’s home.

That can build familiarity before the person ever needs what you’re selling.

Consideration

Now combine that awareness with paid social, YouTube, display or other digital campaigns.

The consumer begins seeing the brand in multiple environments. Suddenly, you’re not an unfamiliar company anymore.

You’re: “Oh yeah, I’ve seen them before.”

That familiarity matters.

Intent

When the consumer eventually has a need, Google Search can help capture that existing demand.

Instead of seeing your company for the first time, they may already recognize the name.

Conversion

Paid search, retargeting, social advertising, landing pages and strong conversion experiences can help turn that awareness into an actual lead or customer.

That’s why we don’t necessarily think of CTV as a replacement for Google Ads or Meta Ads. Instead, CTV advertising is another layer that makes your entire marketing program stronger.

A Simple CTV Advertising Example

Let’s say you’re an HVAC company trying to generate more new install system leads.

You could run Google Search campaigns targeting people actively searching for:

How Is CTV Advertising Measured?

This is another major difference between traditional television and CTV advertising.

CTV advertising can offer measurement capabilities that historically weren’t available with traditional television.

Depending on the platform and campaign setup, advertisers may be able to evaluate metrics such as:

• Impressions
• Reach
• Frequency
• Video completion rates
• Website visits
• Conversions
• Household-level exposure
• Audience performance
• Geographic performance

But measurement isn’t perfect.

CTV still presents challenges around cross-device attribution, household viewing, identity, privacy and determining exactly how individual advertising exposures contribute to a conversion.

That’s another reason we don’t recommend judging CTV solely by:

“How many leads did my TV commercial generate?”

That’s often too simplistic.

CTV can influence the customer journey well before another channel ultimately captures the conversion.

How CTV Advertising Fits Into a Larger Digital Marketing Strategy

This is where CTV becomes increasingly powerful.

Think about the roles different channels can play:

• CTV Advertising creates awareness.
• Social builds familiarity and engagement.
• Google captures intent.
• Retargeting keeps your brand visible throughout the customer journey
• Content builds credibility.
• Your website converts the opportunity.

Not every business needs every channel. And throwing money at more platforms doesn’t automatically create a better marketing strategy.

The goal is to determine where your customers spend their time, how they make purchasing decisions and which combination of channels gives your brand the best opportunity to influence that journey.

That’s also why attribution can get complicated.

A consumer might first encounter your company through a CTV ad, see the brand again on Instagram, search your company on Google three days later and ultimately convert through a branded search campaign.

Google Ads may receive credit for the conversion.

But did Google create the customer or capture demand that other marketing helped create?

That’s why businesses need to look beyond last-click attribution when evaluating channels designed to create awareness.

The channels shouldn’t compete for credit. They should work together to create the customer journey.

Is CTV Advertising Right for Every Business?

No. And that’s important.

CTV shouldn’t be added to a marketing plan simply because it’s new or because streaming TV ads sounds exciting.

Businesses still need to consider:

• Their target audience
• Geography
• Available media budget
• Video creative
• Sales cycle
• Customer value
• Existing marketing channels
• Tracking capabilities
• Campaign goals

For some businesses, additional Google or Meta investment may make more sense. For others, CTV advertising may provide the incremental reach and brand awareness they’ve been missing.

And for brands already investing significantly across search and social, CTV can potentially become another powerful layer within the strategy.

Is CTV Advertising Right for Your Marketing Strategy?

Consumers didn’t stop watching television. They changed how they watch television. And advertising followed them.

CTV combines something marketers have wanted for decades: The storytelling power and impact of television with many of the targeting and measurement capabilities of digital advertising.

But at Bad Rhino, we don’t believe adding another advertising channel automatically creates a better marketing strategy. CTV makes sense when it has a defined role within the customer journey.

For some businesses, that may mean using streaming TV to introduce the brand to targeted households before they’re actively searching.

For others, it could mean expanding reach after Google and Meta campaigns have already established a strong foundation.

And for some businesses, CTV simply may not be the right investment yet.

The goal isn’t to be everywhere.

It’s to be in the right places, in front of the right audience, at the right points in their decision-making process.

That’s how we approach CTV, paid social, search, content and digital advertising at Bad Rhino, as pieces of one larger marketing strategy.

Because reaching someone once is advertising. Building familiarity across the places they spend their time? That’s a marketing strategy.

Want some help tackling your CTV Advertising Strategy? Contact Bad Rhino now!

CTV & OTT Advertising FAQs

Question: What is the difference between CTV and OTT advertising?

Answer: OTT refers to video content delivered over the internet rather than through traditional cable or satellite. CTV refers to the internet-connected television or device used to watch that content.

Question: What is CTV advertising?

Answer: Connected TV advertising allows businesses to serve video ads to audiences watching streaming content on smart TVs and other internet-connected television devices. It combines the big-screen experience of traditional TV advertising with many of the targeting and measurement capabilities associated with digital advertising.

Question: Can local businesses use CTV advertising?

Answer: Yes. CTV advertising isn’t limited to national brands. Local and regional businesses can use geographic and audience targeting to reach consumers within specific markets or service areas. That can make CTV particularly interesting for businesses in industries such as home services, healthcare, real estate, legal services, automotive, retail and education.

Question: How much does CTV advertising cost?

Answer: CTV advertising costs vary based on factors including audience, geography, inventory, targeting, platform and campaign objectives. Rather than evaluating CTV based on a universal minimum budget, businesses should determine how streaming TV fits within their overall media mix and available advertising budget.

Question: Can you target specific audiences with CTV advertising?

Yes. Depending on the advertising platform and available data, CTV campaigns may use targeting based on factors such as geography, demographics, interests, consumer behaviors, household characteristics and first-party audience data.

Question: How does CTV advertising fit with Google Ads and social media advertising?

Answer: CTV can help generate awareness and familiarity before someone actively searches for a product or service.

Google Ads can then help capture high-intent searches, while Meta and other social advertising can reinforce the message, expand reach and retarget audiences.

Together, the channels can influence different stages of the customer journey.

The post CTV Advertising: How Streaming TV Fits Into Your Marketing Strategy appeared first on Bad Rhino.

Businesses frequently discover they can no longer access an ad account because of permission changes, Meta Business Portfolio ownership issues, former employees, previous agencies, or account restrictions.

The good news is that losing access to a Facebook ad account doesn’t necessarily mean you’ve lost the account itself.

Before creating a new account or starting over, it’s important to understand why you lost access and who currently controls the account.

Here are some of the most common reasons businesses lose access to their Facebook advertising accounts and what you should do next.

Why You Lost Facebook Ad Account Access (And How to Fix It)

Why Did I Lose Access to My Facebook Ad Account?

There are several reasons you may suddenly be unable to access your Facebook ad account.

Common causes include:

• Your permissions were removed or changed.
• The ad account belongs to another Meta Business Portfolio.
• A former employee still controls the account.
• A previous marketing agency created or owns the account.
• Your personal Facebook profile was removed from the business.
• Meta restricted or disabled the ad account.
• Your company has multiple Business Portfolios and you’re looking at the wrong one.

The first step is determining whether you’ve actually lost access to the ad account or simply lost your permission to access it.

Those are two very different problems.

Did Someone Remove My Access to the Facebook Ad Account?

Possibly.

Meta allows businesses to assign different levels of access to people who manage their Pages, Instagram accounts, advertising accounts, and other assets.

If someone with appropriate administrative access removes your permissions, you may suddenly find that an ad account you previously managed is no longer visible.

This can happen when an employee leaves the company, an agency relationship changes, or someone reorganizes the company’s Meta Business Portfolio.

That’s why businesses should periodically review their Meta Business Portfolio permissions and know exactly who has administrative access.

Does My Agency Own My Facebook Ad Account?

This is one of the biggest issues businesses should investigate when they lose access to a Facebook ad account.

A marketing agency may have originally created an ad account while setting up advertising for your company. If the account was created under the agency’s Business Portfolio rather than your company’s, the agency may have ownership or control that your business doesn’t have.

Ideally, your business should maintain ownership of its important Meta assets while an agency receives appropriate partner access to manage campaigns.

This distinction becomes extremely important if you eventually stop working with the agency.

If the agency owns your ad account, recovering access after the relationship ends can become much more complicated.

What If a Former Employee Owns the Ad Account?

Former employees can create another type of access problem.

An employee may have originally set up your Facebook Page, Meta Business Portfolio, or ad account using their Facebook profile. Years later, that person may have left the company while the account structure remained unchanged.

If that employee was the only person with appropriate administrative access, your business could have difficulty managing the account.

If another administrator still has access, they may be able to add the appropriate business owner or employees.

If nobody at the company has the necessary access, you may need to work through Meta’s available account recovery or support processes.

Should I Create a New Facebook Ad Account?

Not necessarily.

When businesses lose access to a meta ad account, creating a new one can seem like the easiest solution.

But starting over in Facebook ads may mean losing access to valuable historical campaign information, audiences, tracking configurations, billing history, and other account data.

Before creating another Facebook ad account, determine whether your existing account can be recovered.

You should also avoid creating unnecessary Business Portfolios or ad accounts. Over time, duplicate assets can make your Meta organization even more difficult to manage.

What If Meta Disabled My Facebook Ad Account Access?

There’s an important difference between losing your Facebook Ad Account Access and having an ad account disabled by Meta.

If your Meta Ad Account has been restricted or disabled, the problem may involve advertising policies, payment issues, unusual account activity, or another restriction.

You’ll need to determine why Meta restricted the account and, when appropriate, use Meta’s available review or appeal process.

Someone with experience in Meta Ad Account guidelines would be helpful if your situation falls in this category.

How Can I Prevent Losing Access to My Facebook Ad Account Again?

The best time to fix your Meta account structure is before you have an access problem.

Business owners take note of the following if you’ve lost Facebook ad account access:

• Who owns the Meta Business Portfolio
• Who owns the Facebook ad account
• Who has administrator access
• Which Facebook Pages are connected
• Which Instagram accounts are connected
• Which employees have access
• Which agencies have partner access
• Where tracking assets such as the Meta Pixel are managed

It’s also a good idea to have more than one trusted person with appropriate administrative access.

That way, your company’s Meta Ad Account doesn’t depend on one employee, freelancer, or agency.

How Do I Know Who Owns My Facebook Ad Account?

If you’re unsure who owns your ad account, that’s a sign your Meta organization deserves a closer look.

Your business should be able to identify the Meta Business Portfolio associated with the ad account, understand who has administrative access, and know which people or agencies can manage your advertising.

If you can’t answer those questions, you may have an ownership or permissions problem—even if your ads are currently running.

What Should I Do If I’ve Lost My Facebook Ad Account Access?

Don’t immediately create another account.

Start by determining:

1. Which Business Portfolio owns the ad account?
2. Who currently has administrative access?
3. Whether a former employee or agency controls the account
4. Whether Meta has restricted the account
5. Whether your business has another Business Portfolio containing the ad account

Once you know what’s causing the problem, you can determine the appropriate path to recover access.

Need Help With Your Meta Account?

If you’ve lost Facebook ad account access or aren’t sure who actually owns your Meta advertising assets, Bad Rhino can help you identify the problem.

We’re offering a free Meta Business Portfolio audit for businesses that want to understand how their Facebook Pages, Instagram accounts, ad accounts, permissions, and tracking assets are organized.

We’ll help you identify potential ownership and access issues so you can build a cleaner, more secure foundation for your Meta advertising.

Don’t create another ad account until you know what happened to the one you already have. 

Contact Bad Rhino now to talk about your Facebook Ads Access

FAQ: Facebook Ad Account Access

Why can’t I access my Facebook ad account?:  You may have lost access because your permissions changed, the ad account belongs to another Meta Business Portfolio, a former employee or agency controls the account, or Meta has restricted the account.

How do I regain access to my Facebook ad account? First, determine which Meta Business Portfolio owns the ad account and who currently has administrative access. If another administrator has access, they may be able to restore your permissions. If the account has been restricted, you’ll need to follow Meta’s account review or recovery process.

Can a former employee control my Facebook ad account? Yes. If an employee originally created or managed your Meta Business Portfolio or ad account and remained the only administrator, your company may have difficulty accessing it after they leave.

Can my marketing agency own my Facebook ad account? An agency can manage your advertising, but businesses should understand who owns their underlying Meta assets and Facebook Ad Account Access.  Ideally, your company maintains ownership while the agency receives appropriate partner access.

Should I create a new Facebook ad account if I lost access? Not necessarily. Your existing Facebook Ad Account Access may contain valuable campaign history, audiences, tracking data, and other assets. Determine whether the account can be recovered before creating a new one.

How can I prevent losing access to my Facebook ad account? Make sure your business owns its Meta Business Portfolio and important advertising assets, maintain appropriate administrator access for trusted employees, and regularly review employee and agency permissions.

The post Why You Lost Access to Your Facebook Ad Account & How to Fix It appeared first on Bad Rhino.

At first glance, this Google Local Service Ads Update may seem routine.

It’s much bigger than that.

Google continues moving all of its advertising products into one AI-powered ecosystem. Search campaigns, Performance Max, Smart Bidding, and now Local Service Ads are becoming part of one platform designed to automate more of the advertising process.

If your business relies on Google to generate phone calls, estimate requests, or qualified leads, this is an important change to understand.

What Isn’t Changing

The good news is that the fundamentals of Local Service Ads remain the same.

You’ll still pay for qualified leads instead of clicks. Your business can continue appearing at the top of Google Search and on Google Maps, and your Google Business Profile will remain a key factor in your visibility.

If Local Services Ads are already working for your business, there’s no reason to panic.

The way customers find you isn’t changing overnight.

What is changing in the Google Local Service Ads update is how those campaigns are managed behind the scenes.

What’s Actually Changing

Instead of managing Local Services Ads in their own platform, Google is moving them directly into Google Ads.

That means your Local Services Ads, Search campaigns, and other advertising efforts will increasingly live under one roof.

For business owners, this creates a simpler experience.

For advertisers, however, it signals Google’s continued investment in automation and AI-driven campaign management.

Google will increasingly make optimization decisions automatically, relying on the information your business provides rather than constant manual adjustments.

Another important consideration is reporting.

If you’re currently running Local Services Ads, historical campaign data may not automatically transfer once your account is migrated. If understanding year-over-year lead trends is important to your business, those reports should be saved before the transition occurs.

Why This Google Local Service Ads Update Matters for Your Business

This update isn’t really about Local Services Ads.

It’s about where Google is taking digital advertising.

Over the past several years, Google has steadily shifted toward automation. Instead of advertisers making hundreds of manual changes inside an account, Google’s AI now makes many of those decisions automatically.

That means success depends less on adjusting bids every day and more on giving Google’s system high-quality information to work with.

Businesses with complete Google Business Profiles, accurate service categories, strong customer reviews, clearly defined service areas, and quality lead tracking will be in a much stronger position than businesses with incomplete or outdated information.

Simply put: Better business data leads to better advertising performance.

What Business Owners Should Do Now

If your company currently uses Local Services Ads, now is a good time to prepare.

• Export your historical Local Services Ads reports before your account transitions.
• Make sure your Google Business Profile is complete and up to date.
• Review your service categories and service areas.
• Continue requesting customer reviews.
• Track which leads actually become paying customers—not just how many leads you receive.

These simple steps will help Google’s AI better understand your business and improve the quality of leads over time.

The Bigger Opportunity

While platform updates can feel overwhelming, this one should ultimately simplify advertising for many local businesses.

Bringing Local Services Ads into Google Ads Management creates one centralized place to manage campaigns, budgets, and reporting.

More importantly, it reinforces where digital advertising is headed.

Businesses that embrace automation while maintaining accurate business information and strong lead tracking will be better positioned to compete.

Google’s technology will continue getting smarter. The businesses that provide it with the best data will often see the best results and ultimately win due to this Google Local Service Ads Update.

Our Take

At Bad Rhino, we see this as another step in Google’s long-term vision of creating one intelligent advertising platform.

While automation will continue replacing many manual campaign tasks, successful advertising still depends on strategy.

Understanding your customers, tracking lead quality, maintaining a strong online presence, and adapting to platform changes remain just as important as ever.

If your business relies on Local Services Ads or Google Ads to generate new customers, now is the perfect time to review your account and make sure you’re ready for Google’s next evolution.

Contact Bad Rhino for additional questions or to audit your LSA & Google Ads Account.

FAQ Google Service Ads Update

What is the Google Local Service Ads update?

Google is moving Local Service Ads into the Google Ads platform, making it easier to manage campaigns while expanding AI-powered optimization.

Will Local Service Ads still be pay per lead?

Yes. Businesses will continue paying for qualified leads instead of clicks after the Google Local Service Ads update.

Do I need to change my Local Service Ads account?

Google will guide eligible advertisers through the migration after the Google Local Service Ads Update, but it’s a good idea to export historical reporting and review your Google Business Profile before the transition.

Does this change affect Google Business Profile?

Your Google Business Profile remains an important ranking factor for Local Services Ads, making accurate information and customer reviews more valuable than ever.

Have a question about the Google Local Service Ads Update or want to explore new solutions? Contact us now!

The post Google Local Service Ads Update Signals a Bigger Shift for Local Businesses appeared first on Bad Rhino.

Many business owners assume they’re the same thing, but they actually serve very different purposes.

Understanding the difference can save you time, prevent access issues, and help ensure your Meta advertising account is set up correctly.

Let’s break it down and explore Meta Business Suite vs Business Portfolio

What Is Meta Business Suite?

Meta Business Suite is the dashboard you use every day to manage your business’s Facebook and Instagram presence.

Inside Meta Business Suite, you can:

• Create and schedule social media posts
• Reply to Facebook and Instagram messages
• Monitor notifications
• View account insights
• Access advertising tools
• Review content performance

Think of Meta Business Suite as your day-to-day marketing workspace. It’s where your team creates content, engages with customers, and checks campaign performance.

For many small businesses, this is the part of Meta they interact with most often.

What Is Meta Business Portfolio?

A Meta Business Portfolio is the organizational structure that sits behind everything in Business Suite.

It’s where your business owns and manages its digital assets, including:

• Facebook Pages
• Instagram accounts
• Ad accounts
• Meta Pixel
• Catalogs
• Team members
• Agency partner access
• Billing settings

In other words, your Business Portfolio is where all of your owned assets are and the panel where you can decide who needs access to what.

If Business Suite is your office desk, your Business Portfolio is the building that houses the entire business. That’s the basics when looking at Meta Business Suite vs Business Portfolio.

Why Does the Difference Matter?

This distinction becomes especially important when running Meta advertising and it’s critical to get the setup of your Meta Business Portfolio and Suite correct

Most advertising problems don’t happen because Business Suite isn’t working, they happen because the Business Portfolio isn’t configured correctly.

Some common issues include:

• Your ad account belongs to a former employee.
• A previous agency still has ownership.
• You can’t connect Instagram to your ads.
• Your Meta Pixel isn’t connected correctly.
• New employees can’t access your advertising account.
• Your Facebook Page isn’t owned by your business.

These problems can delay campaigns, interrupt advertising, and create unnecessary frustration.

Which One Should Business Owners Care About?

The answer is both, but for different reasons.

You’ll likely use Meta Business Suite every week to manage your content, messages, and advertising performance.

Your Business Portfolio, however, is something you should periodically review to ensure your business owns its assets and that permissions are set up properly.

Even if you aren’t making changes every day, having a well-organized Business Portfolio provides peace of mind when employees change, agencies come and go, or your business grows.

Common Mistakes Businesses Make

Over the years, we’ve seen businesses unknowingly create account issues that become difficult to untangle later.

Some of the most common include:

• Creating multiple Business Portfolios for the same company
• Running ads from a personal Facebook account
• Giving too many people administrator access
• Forgetting to remove former employees
• Allowing agencies to own business assets instead of partnering with them
• Connecting the wrong Instagram account
• Losing access because no one knows who the primary administrator is

These situations are more common than most business owners realize.

How Can You Tell If Your Account Is Organized Correctly?

Ask yourself a few simple questions when reviewing Meta Business Suite vs. Business Portfolio:

• Does your business own its Facebook Page?
• Is your ad account connected to your Business Portfolio?
• Do you know who has administrator access?
• Is your Instagram account properly connected?
• Does your Meta Pixel belong to your business?
• Can you easily add or remove employees or agency partners?

If you answered “I’m not sure” to any of these questions, it’s worth taking a closer look.

The Bottom Line: Meta Business Suite vs. Business Portfolio

Meta Business Suite and Meta Business Portfolio work together, but they serve different purposes.

Business Suite is where you manage your day-to-day marketing activities.

Business Portfolio is where your business owns and protects its digital assets.

Having both set up correctly creates a stronger foundation for advertising, improves security, and makes it much easier to manage your marketing as your business grows.

Need a Second Set of Eyes?

If you’re unsure whether your Meta account is organized correctly, Bad Rhino can help.

We’re offering a free Meta Business Portfolio audit where we’ll review your account structure, permissions, ad account ownership, Facebook and Instagram connections, and overall organization.

Our goal is to help ensure your business has a clean, secure, and scalable Meta setup so you’re ready to run successful advertising campaigns, have a clear understanding of who truly owns your business, and optimize your digital presence across meta.

Still have some questions about Meta Business Suite vs. Business Portfolio? Contact us here!

The post Meta Business Suite vs. Business Portfolio: What’s the Difference? appeared first on Bad Rhino.

There’s no perfect book or guide as everything inside Meta changes far too often.

Between Meta Business Suite, Business Portfolio, ad accounts, Pixels, permissions, and multiple logins, it’s easy for business owners to lose access, accidentally give someone else complete control, and ultimately, lose their entire account.  Not good, friendo.

In our 15 years of Bad Rhino Digital Marketing, we’ve helped so many of our clients and connections get through some of the most horrific Meta situations. To help you set up your Meta Business Suite in 2026, we created this guide of some the answers to the questions we hear most often from business owners.

Meta Business Portfolio Setup: What Every Business Owner Needs to Know

What is Meta Business Suite?

Meta Business Suite is Meta’s central dashboard for managing your Facebook and Instagram presence. It allows businesses to:

• Manage Facebook Pages
• Manage Instagram accounts
• Create and schedule posts
• Respond to messages
• Run advertising campaigns
• View analytics
• Manage team members and permissions

Think of it as your company’s headquarters for everything Facebook and Instagram. And remember, Meta Business Portfolio is managed through Meta Business Suite.  Keep this in mind!

What is a Meta Business Portfolio?

A Meta Business Portfolio (previously called Business Manager) is the organizational structure that owns and manages all of your Meta assets.

Your Business Portfolio can contain:

• Facebook Pages
• Instagram accounts
• Ad accounts
• Meta Pixels
• Catalogs
• Team members
• Agencies and partners

This is where ownership and permissions are managed, not inside your Facebook Page itself. Another reminder that, Meta Business Portfolio Setup is managed through Meta Business Suite.

Why is my Meta account so confusing?

Many businesses have gone through multiple employees, agencies, or freelancers over the years.

That often creates issues like:

• Multiple Business Portfolios
• Duplicate ad accounts
• Unknown administrators
• Personal Facebook accounts owning business assets
• Missing permissions
• Old agencies that still have access

It’s surprisingly common for businesses to discover they don’t actually own their own Facebook Page. When this happens it sets EVERYTHING back and creates unneeded stress for everyone (you, your team and your agency partner).

Should my personal Facebook account own my business?

Your personal Facebook profile is required to access Meta’s business tools, but your business assets should live inside a properly configured Business Portfolio.

This allows your company to:

• Maintain ownership
• Add or remove employees
• Work with agencies safely
• Prevent losing access if someone leaves the company

The goal is for the business, not an individual, to control the assets.

What’s the difference between a Facebook Page and a Business Portfolio?

Your Facebook Page is what customers see.

Your Business Portfolio is what manages everything behind the scenes.

Think of it like this:

• Facebook Page = Your storefront
• Business Portfolio = Your office building

Customers interact with the storefront.

Your team manages everything from the office.

Why can’t I access my ad account?

There are several possible reasons:

• You don’t have the correct permissions.
• The ad account belongs to another Business Portfolio.
• A previous employee or agency still owns it.
• Your Facebook profile was never granted access.
• The ad account has been disabled.

Each situation requires a different solution, which is why it’s important to identify exactly where ownership exists before making changes.

How many people should have admin access?

As few as possible.

We generally recommend:

• One or two business owners
• One trusted internal marketing contact
• Your marketing agency (partner access rather than ownership)

Limiting administrative access helps reduce security risks while keeping your organization organized.

Can I connect multiple Facebook Pages and Instagram accounts?

Yes.

A single Business Portfolio can manage multiple:

• Facebook Pages
• Instagram accounts
• Ad accounts
• Brands
• Locations

This is especially helpful for franchises, multi-location businesses, or companies with multiple brands.

How do I know if my Meta Business Portfolio setup is correct?

Ask yourself these questions:

• Do you know who owns your Facebook Page?
• Do you know who owns your ad account?
• Are all of your Instagram accounts connected properly?
• Do you know who has admin access?
• Is your Meta Pixel connected correctly?
• Can you easily add or remove employees?

If you answered “I’m not sure” to even one of these, your account is worth reviewing.

What mistakes do businesses make most often?

Some of the most common issues we uncover include:

• Creating multiple Business Portfolios
• Running ads from personal accounts
• Losing access when employees leave
• Granting full admin access to everyone
• Not documenting ownership
• Connecting the wrong Instagram account
• Duplicate Pixels and tracking problems

Most of these issues can be corrected—but they become more difficult over time. And once again remember that Meta Business Portfolio is managed through Meta Business Suite.

Should I audit my Meta Business Suite?

Absolutely. Don’t know where to start with your Meta Business Portfolio Setup or Meta Business Suite? Reach out here to Bad Rhino or to Rich DeMatteo (co-owner of Bad Rhino) directly.

A quick Meta Business audit can identify:

• Ownership issues
• Security risks
• Permission problems
• Tracking errors
• Unused assets
• Duplicate accounts
• Opportunities to simplify your setup

Many businesses discover problems they didn’t know existed until something breaks.

Need Help With Your Meta Business Portfolio Setup?

If your Meta Business Suite feels confusing or you’re unsure who actually owns your Facebook Page, Instagram account, or advertising assets, let us help you shed some light on it.

At Bad Rhino, we’ve helped businesses untangle years of account issues, recover access to important assets, and build clean, organized Meta account structures that make day-to-day marketing much easier.

We can typically map out the issue or find the know that needs untangling on a 15-20 minute video call.   On that call we’ll review your account organization, identify any issues, and provide recommendations to improve security, ownership, and account management.

Whether you’re managing your account yourself or working with an agency, having the right Meta Business Portfolio Setup makes every future marketing effort more effective.

The post Meta Business Portfolio Setup: Your Most Common Questions Answered (2026 Guide) appeared first on Bad Rhino.

That’s why commercial real estate companies need a modern digital marketing strategy that builds visibility, trust, and engagement consistently.

Here are five digital marketing and social media strategies commercial real estate companies should prioritize in 2026.

1. Showcase Properties Through Video Content

Static images are no longer enough to capture attention online. If you look at residential real estate agents and brokers, you’ll find their personal social posts are crushed with video content. They’re spending more time ever crafting their personality and a brand through video.

Short-form video content has become one of the most effective ways to market commercial real estate properties across platforms like Instagram, LinkedIn, Facebook, and YouTube.

Video allows potential tenants, investors, and buyers to experience:

• Property walkthroughs
• Office layouts
• Retail spaces
• Warehouse capabilities
• Neighborhood highlights
• Construction progress updates

Beyond listings, video also humanizes your brand. Featuring brokers, project managers, or company leadership on camera helps establish trust and credibility with your audience.

You do not need Hollywood-level production to make an impact. Consistent, informative video content often performs better than overly polished promotional pieces.

2. Build Authority on LinkedIn

Unlike residential real estate marketing, commercial real estate often targets business owners, developers, investors, and corporate decision-makers,  many of whom actively use LinkedIn professionally.

Posting consistently on LinkedIn helps position your company as an industry authority. Effective content may include:

• Market insights
• Leasing trends
• Development updates
• Economic commentary
• Behind-the-scenes company culture
• Project spotlights
• Industry predictions

The goal is not simply generating likes. It is staying visible and relevant to decision-makers over time.

Companies that consistently share valuable insights are often the ones prospects remember when opportunities arise.

3. Utilize Paid Social Advertising for Targeted Reach

You’ve heard organic reach is dead, right? It certainly has it’s place, but the only audience you’ll reach in pure organic is the audience that already knows you exist.  A finely crafted paid strategy will keep prospects in your funnel and also build top of funnel awareness.

Platforms like Meta and LinkedIn allow advertisers to target users based on:

• Job titles
• Industries
• Geographic locations
• Company size
• Interests
• Behavioral data

This is especially valuable for:

• Leasing campaigns
• Investment opportunities
• New developments
• Event promotion
• Brand awareness campaigns

Retargeting campaigns are also highly effective in commercial real estate. If someone visits your website, views a property page, or watches a video, paid advertising can keep your brand visible while they continue researching options.

We recommend building retargeting audiences for all of our clients, and that goes for Digital Marketing for Commercial Real Estate as well.

4. Optimize Your Website for Lead Generation

Many commercial real estate websites still function like online brochures rather than lead-generation tools.

Your website should actively support your marketing efforts by making it easy for visitors to:

• Schedule consultations
• Request property information
• Download brochures
• View available listings
• Contact brokers
• Join email lists

In addition, your website should be optimized for:

• Mobile devices
• Fast loading speeds
• SEO visibility
• Clear navigation
• Conversion-focused calls-to-action

Content also plays a major role in search visibility. Regular blog posts covering market trends, local development news, and industry insights can help improve organic rankings while establishing credibility with potential clients.

5. Prioritize Consistency Across All Channels

One of the biggest mistakes commercial real estate companies make is posting inconsistently.

Digital marketing is not about occasional bursts of activity. Successful brands maintain visibility consistently across platforms.

That means:

• Regular social media posting
• Ongoing content creation
• Active audience engagement
• Consistent branding
• Continuous campaign optimization

Consistency builds familiarity, and familiarity builds trust.

Even if prospects are not immediately ready to lease space or invest, staying visible increases the likelihood they will think of your company when the timing is right.

Final Thoughts on Digital Marketing for Commercial Real Estate

Today’s buyers, tenants, and investors value a strong digital experience, including content, accessible communication, and a preview of what’s to expect.   Companies that embrace digital marketing and social media strategically are positioning themselves to get a leg up on the competition by simply being visible.

At Bad Rhino, we help commercial real estate companies create digital marketing strategies that increase visibility, strengthen brand authority, and generate meaningful business opportunities.

Contact Bad Rhino to learn how we can help your brand stand out online.

The post 5 Digital Marketing & Social Media Strategies for Commercial Real Estate in 2026 appeared first on Bad Rhino.

While diving into social media for personal injury lawyers may be overwhelming at first, a strategic and organized approach will lead to lasting success. By implementing effective techniques and taking intentional steps, attorneys can use social platforms to elevate and transform their practice.

Which Social Media Platforms are best for Personal Injury Lawyers?

The key to social media success lies not in selecting the perfect platform but in creating a solid strategy that works across multiple channels. By identifying your goals and who you want to reach, you’ll build a presence that amplifies your message and connects you with the clients that matter most. If you focus on just one or two social media channels, you’re limiting your reach and not providing enough touch points for your market to engage with your content.

For those wanting a list of the social media platforms that they should focus on, here are the primary channels to engage with:

• Facebook
• Instagram
• Linkedin
• X (previously Twitter)
• YouTube
• Tiktok

While not all need to be utilized, each platform offers something unique for your personal injury lawyer social media marketing content and strategy. For example, while posting articles and blogs on Facebook and X will be effective for driving traffic, you won’t post that same content on Instagram, YouTube, and TikTok.  Once you determine your content strategy, you can accurately determine which platforms specific categories of content will be shared.

If you need help getting started with this area of your content strategy, just contact our team here.

Identify Your Target Audience & Content Strategy Across Platforms

A frequent misstep lawyers make with social media is attempting to appeal to everyone on every platform.

This often results in inconsistent and watered-down messaging, as many simply repurpose the same content across all channels. What’s overlooked is that each platform requires its own style of content that resonates with its unique audience.

Start by asking yourself the following questions about your target market.

• What locations are they in?
• Are most of your clients a specific age range?
• What service do they need you for? What questions about that service do they have?
• When they’re on social media, what kind of content are they looking for from you?

When you map this out, you’ll be able to address your audience demographics and the pain points you need to address through both your website content and on social media.  If you have a small team, you can try your best to keep the content similar across channels where it makes sense, but to truly build your content strategy, you’ll want to optimize each platform — This is where Bad Rhino can help.

Another exercise would be to perform a social media audit of your top performing competitors. You’ll want to focus on the following data points and information for each competitor:

• Active social media channels
• Volume of content published one each platform
• Video vs. static images
• Content categories on each platform
• Which content receives the highest engagement
• How have they optimized their bios on each platform
• Are they running ads on Meta (you can find this in the about page in the transparency section)

This audit will give you a pretty clear idea on what you need to start building on your end.

Start Setting Up Your Social Media Accounts

Your social media for personal injury lawyer profiles serve as the first impression for many potential clients, colleagues, and those seeking legal advice. Whether it’s LinkedIn, Twitter, Instagram, your Facebook business page, or any of the social platforms, your profile needs to convey professionalism and trust. Here are some tips to help you create a strong social media foundation:

Pay Attention to your Brand When Building Out Your Social Profiles

While all of the social channels will have you add in a small profile icon, some of them will have cover photos or banners where you can add larger photos. For both the icons and the cover photos/banners, you want to use professional photos or designs that follow the branding guidelines of your law firm.

For the profile icon, a firm logo works well. For smaller firms, a headshot may also work.  For the cover photos/banner, team photos that include text overlays to share the exact legal services you provide work.  You can also add in more of a local scene to your cover photo and go with the skyline or town that your firm calls home.

Use Consistent Messaging with Detailed Information

Compose a straightforward bio that highlights your qualifications, practice areas, and what differentiates you.

It’s crucial to have your contact information—email, phone number, and office address—clearly visible and current. All social platforms allow for a direct link to your website and some even allow for multiple links.

Include links to your firm’s website, your LinkedIn company page, prominent publications, or any other relevant professional profiles. This adds credibility to your law firm and gives visitors a way to discover more about your legal services.

What should Law Firms Include in Their Social Media Bio to Attract Potential Clients?

Incorporate relevant keywords related to your legal expertise to enhance your visibility in searches. Consider the phrases potential clients might use when looking for a lawyer like you.

Make the most of your online presence by showcasing any accolades, certifications, and landmark cases. Highlight your years of experience and any specific areas of specialization.

Use your bio to convey a sense of compassion and client-focused service. Expressions like “passionate about advocating for…” or “devoted to delivering tailored legal solutions…” can create a strong connection. A concise mission statement or tagline can also effectively convey your firm’s values. For example, “Your reliable ally in navigating intricate legal matters” can add a personal yet professional touch.

Common Mistakes Lawyers Make on Social Media

We find most law firms have good intentions in building out a social presence, but they lack the time or knowledge of best practices to execute the strategy.  Here are some common mistakes to avoid.

Posting Inconsistently or Posting Far Too Much

Building social media content for any brand is fun and exciting in the beginning. If you’ve done this before, maybe you’ve experienced something like the following scenario.  The team discusses launching a social media strategy for lawyers or rebuilding a social media presence. They come up with great topics, maybe a photographer or video team comes out. Everything sounds great. The first few weeks of social content feel on brand and everyone is happy with how it’s going.  Until all of a sudden it’s not so easy any more.  It’s not so fun.  What used to be an hour to come up with 3-4 social posts for the week on Facebook now feels like it takes a full day.  The team is dragging to come up with ideas or they’re simply not spending anytime on it because other projects have come up.

The above scenario is quite common. It’s easy to be consistent in your publishing early on.  It’s not so easy to remain that consistent month three and beyond.  People will try to tell you that social calendars and scheduling tools help, and they do, but they don’t solve the problem of creating NEW content that your potential clients actually give a damn about.

The other problem we see is law firms that post just too much.

There’s no magic number of weekly posts.  While we like to see 3-4 a week, others may say that 6-7 a week or 1-2 a week is ideal.  I don’t know if any of those are wrong, but I do know that when law firms publish with volume if 2, 3, or even 4 times a day, it’s most likely far too much and doing more harm than good.  Unless you have a rare commitment to build out new and exciting video content each day, I can tell you that you’re probably over posting and that content is probably lost in the algorithm.

Their Social Content ONLY Focuses on Selling

Social media is where people go to connect, learn, and be entertained—not to face a sales pitch. For lawyers, constantly promoting services, awards, or personal accolades can come across as self-focused and may turn followers away. It’s essential to move beyond mere self-promotion and provide content that resonates on a deeper level with your audience.

Successful attorneys recognize that engaging, informative content holds real value for potential clients. By sharing content that sheds light on legal processes, answers common questions, or provides helpful tips, lawyers create an online presence that builds trust and positions them as knowledgeable resources. Rather than pushing services, this approach invites the audience to engage because it centers around topics that matter to them.

Building a strong social media presence begins with a commitment to educate and serve. Offering insight into legal matters, breaking down complex topics, or sharing real-life examples can make the law feel less intimidating and more accessible. This approach not only builds credibility but also helps people feel more informed and empowered.

By shifting focus from sales to meaningful content, lawyers can foster relationships that go beyond a transaction. Audiences appreciate authenticity and are more likely to return when they know your content is crafted with their needs in mind. This strategy ultimately creates a loyal following and establishes a reputation for integrity and expertise.

Social Media Best Practices for Lawyers

We’ve outlined just a few best practices to consider when building or launching your law firm’s social media content strategy.

Come up with a Daily, Weekly, and Monthly Task List

The below is just an example. You should set it up how you feel is best for your firm.

Daily

• Monitor channels for comments on your content and private messages
• Add in live videos or timely posts to engage the audience
• Search platforms like X (formerly twitter) to see if any relevant hashtags are generating conversations that you should be engaging in

Weekly

• Research news articles and any industry sources for content that can be added into your week
• Double check your social media dashboards and analytics tools for any edits needed, changes, or needed connections

Monthly

• Perform a complete review of your organic and paid content.  Make changes to the strategy based off of results
• Work on your planned social content categories and schedule content for the following month
• Google each platform briefly for any changes to their algorithms or best practices so that you can follow recommendations

Keep up with current trends on social media and how other law firms are adapting

Social media is constantly evolving. Social channels add new features often, and while some may not be valuable, others like IG Reels, can be a massive opportunity. Evaluate all new features and monitor how other attorneys are using.  You should also be on the look out for new apps or channels. One example is IG’s release of  Threads. While many turned down the idea of jumping into Threads, others saw it as an opportunity to be first and go where people go.  Being one of the firsts to join a new channel is a great opportunity to become a thought leader in that space.

Use Third-Party tools to make your life easier

Social dashboards like Sprout Social & Hootsuite can help with monitoring all of your social channels, publishing content, and reporting. While you can do all of those things natively on each channel, you’re going to want to invest in one of the mentioned tools or the many others that exist.  Not only will you save time, but these tools do have features that make content publishing, monitoring, and reporting much easier.

Work with an Social Media Marketing Agency

The most important thing to remember is that a consistent and strategic approach is needed to truly take advantage of the opportunities on social media. We’ve found that far too many companies, law firms, and individuals start out hot with their social media marketing and then find their attention being pulled elsewhere.

If you’ve been down this road before or if you’re still overwhelmed, you should consider working with social media marketing agency like Bad Rhino.  If you have any questions on our process or what an engagement with us would look like, just contact us here and let’s chat!

The post Social Media for Personal Injury Lawyers: A Complete Guide appeared first on Bad Rhino.

When the temperatures drop, many landscaping businesses slow down. However, your landscaping business’ marketing efforts should not. Effective landscaping marketing in the off-season ensures your business stays top of mind with your customers and potential clients. While you may not be actively mowing lawns or planting gardens, it’s still possible to grow your business by promoting your services year-round. The off-season is an opportunity to prepare for the upcoming busy months, nurture relationships, and even attract new clients. In this blog, we’ll cover five strategies to help you with landscaping marketing in the off-season to ensure your business is set up for success.

1. Offer Winter Services

One of the best ways to keep your landscaping business active and generate revenue during the winter is by offering seasonal services. Many landscaping businesses offer a variety of winter services, such as winterizing gardens, snow removal, salting, or even holiday light installations. These services keep your business visible and relevant, even when your primary services are on hold.

If you’re able to offer these services during the off season, be sure to update your website, optimize your Google Business Profile, inform your email list, and create posts on your social media pages to reflect your expanded offerings. Highlight the advantages of hiring a professional for winter services, such as ensuring safe, snow-free driveways or decorated homes for the holidays without all the hassle. This will help keep your team busy and customers satisfied during the colder months.

2. Keep your Brand Active on Social Media

Just because the busy season has ended doesn’t mean you should stop engaging with your audience. Social media remains a powerful tool for landscaping marketing in the off-season. Share content that keeps your followers interested and engaged, such as…

• Helpful winter landscaping tips
• Showcasing completed projects
• Highlighting winter-friendly plants
• Introducing team members
• Polls and Q&A sessions
• Behind-the-scenes content

Consistently posting keeps your brand visible and positions you as a go-to expert when the season picks up again.

3. Network with Other Local Businesses

The off-season is an ideal time to build relationships and network with other local businesses. Collaborate with complementary businesses like garden centers, hardware stores, and home improvement companies to expand your referral network. Cross-promotion is a powerful tool where you recommend their services, and they do the same for yours.

By fostering these relationships, you increase your visibility and potential client base, even when demand for traditional landscaping services may be lower. Landscaping marketing in the off-season benefits from strong local connections, helping you stay relevant within your community.

4. Invest in Digital Marketing for Your Landscaping Business in the Off-season

Whether you want to do it yourself or hire a digital marketing agency to do it for you, digital marketing is critical to the success of your local landscaping business. Your landscaping marketing in the off-season should start with ensuring your website is user-friendly, easy to navigate, and clearly outlines your services. A well-designed website will help convert visitors into leads by showcasing your expertise and providing simple ways to get in touch.

To drive more traffic, focus on Search Engine Optimization (SEO) to ensure your business appears in relevant searches. Investing in Search Engine Optimization (SEO) is equally important to make sure your business ranks in local search results for relevant terms like “landscaping services” and “snow removal.”

In addition to SEO, consider running Pay-Per-Click (PPC) ads to drive immediate traffic and generate new leads. PPC campaigns put your ads in front of searchers who are actively looking for the services you offer. Retargeting strategies can also bring previous visitors back to your website, keeping your business top of mind.

Don’t forget to maintain an active presence on social media, utilizing platforms like Facebook and Instagram to engage with your audience and promote offers. Meta Ads can help you target specific demographics, ensuring your content reaches homeowners who may need your services.

Finally, optimize your Google Business Profile to ensure your business appears in local search results, allowing potential customers to find your contact information and reviews easily.

5. Plan Ahead for the Spring

Even if it’s the off-season, now is the perfect time to start filling your schedule for the spring. Offer early booking discounts or incentives for customers who book services ahead of time. Promote these offers through email campaigns, social media posts, and your website. This not only generates off-season interest but also gives you a head start on planning for the busy season.

Need help with landscaping marketing in the off-season? Contact Bad Rhino for a free consultation!

Landscaping Marketing in the Off-Season

The post Landscaping Marketing in the Off-Season: How to Keep Your Business Thriving appeared first on Bad Rhino.

These agencies are masters in media buying, SEO, digital marketing, social media marketing, and website design.  With help from a great shopify agency, they’ll craft a compelling online identity that captures attention and boosts growth, while Shopify simplifies the eCommerce process. With expert support, Shopify is an unbeatable investment for any business.

Bad Rhino is proud to be named one of the Top 10 Best Shopify Agencies by AdRoll!

Why AdRoll says Bad Rhino is one of the Top Shopify Agencies:

Bad Rhino is another digital marketing and social media strategy agency that can help your company get the most out of Shopify. The company is located in West Chester, Pennsylvania, and their extensive expertise helps scale-up companies whose revenues have declined or flatlined.

This agency promotes their ability to customize and execute in-depth marketing plans so their clients can hand over lead generation activities to the Bad Rhino experts. These marketing plans include social media as a tool to increase engagement and interest in the brand. And they offer tailored programs to each of their clients to help them become experts in their field.

While Shopify provides a powerful platform for creating and managing your online store, navigating the digital landscape and driving the RIGHT traffic to your site requires specialized expertise that a digital marketing agency like Bad Rhino provides. If you’re ready for an agency to take over the strategic direction, creative execution, and analytical expertise needed to maximize your Shopify store’s potential, contact Bad Rhino and let’s talk about your potentials!

The post The Best Shopify Agencies to Hire According to AdRoll appeared first on Bad Rhino.