There is an absolute science to effective publicity and promotion.
I’ve been teaching solopreneurs how to promote and publicize themselves since before the invention of the Internet. A lot has changed. While the digital resources available to us now far exceed what we could do before the digital age, one thing that has not changed is the mental struggle people have to self-promote.
Get passed the AWKWARDNESS…
Whether you are networking in person or on social media, telling others how great your product or service is might feel a bit like bragging. It also feels like (most of the time) it’s falling on deaf ears.
You must be missing something. You see others receiving big time results doing all the same things that are bringing you little to no results.
The secret?
It’s not a numbers game. It’s a PEOPLE game. When broadcasting your message, don’t confuse the ability to cast a wider net with the need to CONNECT and understand WHO is in need of your service in the first place.
Call Me Old School, but…
It’s time to go back to the basics.
On Today’s Show
…we’ll take a lesson from the history books and discuss good old fashioned promotion and publicity— pre-social media.
Not to ignore the benefits of the virtual space entirely, we’ll revisit the principles of BASIC HUMAN CONNECTION that have been lost behind our digital devices.
All of my best self promotional secrets revealed!
Tune in to learn:
︎ Where to find your ideal clients (On which platforms are they hanging out?)
︎ How to tweak many of your current social media messages to bring you better results. (Hint: Quality vs. Quantity).
︎ How to use social media to search for conversations that are seeking an expert (like you… to come in and save the day!)
︎ Which of your current actions on social media are a complete waste of time. (And how to replace them with actions that give results every time!)
Also…
As an added bonus, I’ve asked my good friend and personal publicist, Linda Strick of Perfect PR to rejoin us today to share her advice about how to promote yourself competitively for a fraction of what the top publicists cost.
Today’s Guest
Welcome back, Linda Strick!
Linda Strick is a publicist, media expert and the owner of Perfect PR, a Public Relations Company based in Los Angeles. They represent bestselling authors and experts including Dr. John Gray who is the best selling relationship author of ALL time, and author of the #1 New York Times Bestseller MEN ARE FROM MARS WOMEN ARE FROM VENUS. Linda has booked clients on numerous T.V. and radio shows including Dr. Oz, CBS, This Morning with Charlie Rose, Fox and Friends and more. Linda has appeared on Good Morning America, 48 Hours, CBS This Morning, Good Day L.A. and more. Learn more—>
7 TOP SECRET Strategies for Getting on T.V. Radio Shows, and in the Media
FREE TRAINING! You’ll learn how Linda Strick, owner of Perfect P.R. and a nationally renowned publicist and media expert booked herself on Good Morning America, 48 Hours, CBS This Morning, Good Day L.A. and more.
In this Free Training-You’ll Learn:
The Power of the Media and why you should ABSOLUTELY get on T.V. and Radio! ACCESS FREE TRAINING HERE—>
Not everyone has the same 24 hours in a day.
I admit that it was always a bit irritating to hear an arrogant (and intolerant) business guru insinuate that we all have a CHOICE in how we manage our time.
If you are a work-at-home mom, you know that these apparent rules of time do not apply to YOU. If you are a mom with YOUNG children, you may feel like you are living in an alternate universe where 10 hours back on earth translates into a mere 30 minutes on Planet Mom. Yep, finding the time to work in your home business while raising a family might possibly the biggest paradox there is.
Not all hours are the same ….and neither are the children.
Sure, there may be some children who were born able to happily entertain themselves while you sit behind your laptop.
(I personally haven’t met any of them, but I hear that they exist SOMEWHERE…)
What is more common (and less talked about) is the temper-tantrum throwing toddlers (like my oldest) who wouldn’t hear of it. Attempting to work while parenting one of these adorable monsters is not at all recommended as it might lead to a mommy melt down (as it did in my case. Ahem.)
As one of the most challenged work-at-home mom’s in town, I had very little “village support” and a VERY small budget for child care. Therefore, I was forced to find a way to build my business with what little time I had. With only 6 un-interrupted hours of kid-free quiet time in a single week, I was determined to make every second count.
The secret is in THE SCHEDULE.
It took months of frustration (and an overwhelming lack of sleep) but through a game of trial and error, I eventually figured how to PRODUCE MORE in LESS TIME by adopting a very strategic weekly schedule… complete with cancellation policies, flexibility, confirmations and a solid system of task listing.
All of my best time management secrets will be revealed!If you are a BUSY MOM who feels like she never gets anything accomplished… I GUARANTEE this hour of radio will improve upon your chaotic life and maybe even give you a few extra minutes of time to pee. Joining us today is Gavin Zuchlinski, founder of ACUITY SCHEDULING, with some amazing time management (and sanity saving) tools & tips.Tune in to learn:︎ How to work with the hours that you have (NOT the ones you don’t.)
︎ How to “prioritize” tasks. (Yes, even the laundry.)
︎ When it’s okay to MULTI-TASK (and when it should be avoided at all costs!)
︎ How time management adapts with your kid’s age
︎ How to offset the cost of childcare with “money-making” tasks. (Let’s face it. It’s not a business unless you have cash flow!)
︎ How to adopt personal business policies that protect you from the unexpected. (Oh yeah, don’t you love it when clients cancel just AFTER you paid the babysitter?)
Try ACUITY SCHEDULING FREE >>>
Today’s Guest
Meet Gavin Zuchlinski!
Founder of ACUITY SCHEDULING, Gavin Zuchlinski’s a tech geek at heart—this is an undisputed fact. In the very beginning, at a precarious time when the “Gold Digger” song and Juicy Couture track suits were still a thing, Zuchlinski was just starting off his professional career at Berico Technologies, where he worked as a very James Bond kind of contractor for NSA (National Security Agency). We’re including that because it sounds very important, but soon later, (after tightening his bow-tie before zooming off in his make-believe Aston Martin) Zuchlinski left Berico to become CTO of BTS Software Solutions, where he developed cellular geolocation systems for the Department of Defense and didn’t even mind the significant number of acronyms involved with his title. There, he quickly helped significantly grow the company’s product and revenue, but left in 2013 to work full-time on his real baby: Acuity Scheduling.
FIND OUT WHY WE LOVE ACUITY SCHEDULING—>
Recommended by THIS LITTLE PARENT as the 2016 software of choice!
Special offer for the listeners! Get 45-days free when you sign up here.
“Men need to learn how to be in touch with their feelings, but not ruled by them.”
– Dr. John Gray, Author of Men are from Mars Women are from Venus
Holding Ourselves to a Higher Standard
As parents, business leaders and soul seekers we feel called to a purpose and therefore we must learn to recognize the importance of standing in full integrity in all that we do. Curiosity is a conduit for moving forward, but ultimate results involves learning to make choices for how we show up, honor ourselves and create stories that validate the essence of our most authentic selves. In other words, our ability to achieve our highest potential means choosing to have an unfiltered connection to our minds and higher level of consciousness.
Consciousness is no longer just for Women
Being able to experience a deeper bond of mindfulness is now being explored by both genders, however, the way the experience is translated takes on different properties depending on the identifiable gender.
Both men AND women desire a deeper level of intuition and therefore can benefit from spiritual enlightenment. Beginning with the simple choice and decision to commit to a sacred space of intimacy through reflective prayer or meditation can often lead to a more conscious path.
Get Humble Enough… to Listen.
In previous decades male and female roles were very defined, with women in the kitchen and dealing with childcare, and men working and not expressing their feelings. These roles have now changed. For men to become great leaders, as well as husbands and fathers they need to develop the capacity to LISTEN.
On Today’s Show
Dr. John Gray returns to This Little Parent Stayed Home today with some new insight on why women want a conscious man.
Conscious Men: A Practical Guide to Develop 12 Qualities of the New Masculinity is a revolutionary new book by Dr. John Gray, the #1 New York Times Bestselling author of MEN ARE FROM MARS WOMEN ARE FROM VENUS that sold over 50 million copies worldwide. This book explores how men can unshackle themselves from the conditioning of survival-focused consciousness of their forebearers, and live more consciously to their fullest potential.
Providing insight to both Men AND Women
Gray says, “Women today want a Conscious Man who is more sensitive and in touch with their feelings.”
Conscious Men gives women insight of how they can recognize a good and trustworthy man, as well as how to support and bring the BEST out of her man. This book guides men and the women who love them to apply their expanded consciousness and discover a new sense of purpose, new choices, new ways of respecting women and new ways to love and be loved.
Today’s Guest
Welcome back, Dr. John Gray!
Dr. John Gray is the Bestselling relationship author of ALL time and the author of 16 books, including the #1 New York Times Bestselling book of the last decade, MEN ARE FROM MARS WOMEN ARE FROM VENUS that sold over 50 million copies worldwide. His latest most ground breaking book yet is Conscious Men: A Practical Guide to Develop 12 Qualities of the New Masculinity. Gray’s unique focus is assisting men and women in understanding, respecting and appreciating their differences. Gray has appeared on numerous national television and radio shows including The Oprah Show, Good Morning America, The Today Show, The CBS Early Show, The View and more. He lives with his wife of 30 years, in Northern California. They have three grown daughters and four grandchildren.
For more info visit his website –>
Calling All Dads!
Oprah-approved and nationally recognized author Hogan Hilling would like to leave a better parenting legacy for the kids. Hilling invites ALL dads to participate in a coffee table book project titled “DADLY Dad: The Man Next Door.” Hilling is looking for 175 fathers to include in the book – each will be introduced with a photo and answers to short questions: What do I do well as a dad? What have I learned from another dad? What have I learned from my child? Who is a dad you admire? Etc.
The book is part of Hilling’s Dads Behaving DADLY Book Series. The book series’ mission is to show that fatherhood is alive and well! Hilling is also the founder of the DADLY Rally, whose mission is to unify and strengthen the parenting community.
If you are interested in participating and/or believe you can recommend a dad who fits this criteria, please contact Hogan or email him directly at hogan@dadlyrally.com.
(The deadline for all submissions is April 15 with an expected debut in September.)
]]>As one of the most influential woman business leaders of our generation, Ally Loprete is paving the way for thousands of mom and dad entrepreneurs with her successful new business model, built entirely for the stay-at-home parent. This show proves that anyone can be successful in business – even when making family the number 1 priority. If you are aching for the freedom to work on your own terms, be fully present with your kids without the overwhelm, and make money while the kids are napping, THIS LITTLE PARENT STAYED HOME, on iHeart America’s Talk Radio, reaching more than 6 million weekly listeners and airing 5 days a week, will give you the tools you need. Filled with tips and tricks for making less hours more productive, you’ll learn how to generate real profit producing results each and every time.
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Parent-preneurship: All for Sport!
Now you’ve done it.
You’ve set a powerful trend in motion and now the world wants to see you cross that finish line. There is no turning back progress. The ” big bang” forces at work have changed the way the world sees us as parents and entrepreneurs.
YOU are their Reality Star.
Onlookers LOVE to follow you. They are rooting for you to earn an income without sacrificing precious family time and are dedicated to watching HOW you make it all work despite all that you might have working against you.
The world loves a good success story!
If there is one thing that sells– it’s the “rags to riches” narrative… much more than the story of the easy path paved with an inheritance. The more pitfalls, the more interesting the episode. If you are challenged by road blocks, lack of funds or a broken spirit… you likely have more cheerleaders in your corner than you realize! This could only mean one thing— your stumbling blocks are VALUABLE and you can use them to win over the world.
Take Advantage of the Trends that are in your favor!
Mom Entrepreneurs are the new smart, savvy and SEXY. No matter what angle you are viewing it, the world is supporting YOU in your desire to work independently, break through glass ceilings and work around your family WITHOUT GUILT OR SHAME… more than in any other decade!
Give your Audience what they want!
On Today’s Show
Join us today to learn how successful moms (just like YOU!) are creating ventures from their dining room tables, garages, and in between play-dates. We’ll introduce you to Holly Hurd, mom business leader and creator of VentureMom.com, where hundreds of successful moms in business have been profiled. Holly will be joining us today to share how to come up with a successful business idea as well as how to effectively execute it.
Today’s Guest
Meet Holly Hurd!
Holly Hurd is the founder of VentureMom.com, a web site devoted to profiling moms who have their own businesses. Holly has interviewed hundreds of moms with their own ventures, making her uniquely qualified to speak on entrepreneurship for the small start up. Her web site offers a free newsletter every week and regular posts featuring the mom created products and services. The VentureMom Marketplace showcases and sells the products and services of many of the moms she covers.
When she was only twenty-five, she was featured in Futures Magazine, USA Today and in Fortune’s “People to Watch” column for her exceptional work managing her own hedge fund on Wall Street. She has put her life experiences to excellent use by creating VentureMom.com to support mom owned businesses.
Need to make some quick changes in your life?
You already have access to every tool you could ever need to shift your mindset and alter your vibration! Whether you are knee deep in the chaos of day-to-day parenting, in a disagreement with a business partner or just plain stuck in a place of hopelessness… you can turn it all around… RIGHT NOW. Here are a few ways to alter your vibration by first becoming self aware of negative thought patterns:
Destroy that Downward Spiral!
When you find yourself hyper-focused on something negative, force yourself to do something completely different that will distract your attention away from it. Excessive worry is NEVER productive… because it’s not rational or solution-oriented.
Your thoughts can’t hold any power over you if you don’t judge them. Once you have identified the negative thoughts that are not serving you, simply DETACH yourself. (I know. I know. Easier said than done.)
Recognize your REACTIONARY thoughts and SQUASH them!
“He is being quiet. He MUST be angry with me.”
“My supervisor just called a meeting. She’s probably going to fire me.”
“I didn’t hear from my client. They must not want to work with me anymore.”
Refrain from Using Absolutes
Have you heard yourself use phrasing like “This (bad thing) ALWAYS happens to me!” or “She NEVER listens to me”? Thinking and speaking in absolutes programs your brain into believing that situations are worse than they really are.
Retrain yourself to expect …something BETTER.
This may be difficult if you are used to a lifetime of disappointments. Often we don’t want to get our hopes up if it means they will come crashing down. However, expecting the worst usually brings about just that. Instead of bracing yourself for anything displeasing that might be headed your way, remind yourself that no matter what the day brings… you have a positive perspective and are capable of handling it with flying colors!
Axe the Assumptions & Accelerate the Ease
Often our fears are only fabrications of excessive worry and low self-esteem, but when we make negative assumptions about a situation that appears to threaten our mood (or sanity!) we often jump to outlandish conclusions that are far worse than they actually are. When this happens, we are likely missing a slew of other factors that are not immediately accessible to our vantage point. Before taking insult to injury, survey the situation.
Is it possible there is something more that you are not seeing?
Don’t waste time trying to figure out what you did wrong or worrying that it’s up to you to solve it. SURRENDER to the space that you are in and trust that no matter what happens… you have the ability to take on whatever may reveal itself to you.
I’ll be sharing some tools to help you broaden your perspective into a more positive hypothetical! Turn those “what-if woes” into “what-if wows!”
Please join me in welcoming to the show, Betsy Chasse, award winning filmmaker, best selling author, and my newest co-host on Wake Up TV! (And by the way… if you are as excited as we are to launch season 2… help us out by “donating” your social influence! It costs you nothing but a quick click!
Today’s Guest
Meet Betsy Chasse!
Betsy Chasse is an internationally known filmmaker and author, most notable at the Co-Writer, Director and Producer of What The Bleep Do We Know?! In 2014 she produced the acclaimed Song of the New Earth which premiered at The Seattle International Film Festival. She has authored 4 books including What The Bleep Do We Know; Discovering the Endless Possibilities to Altering Your Everyday Reality and in 2014 Tipping Sacred Cows . She recently released her latest book It Came Out Of My Vagina, Now What?! A hilarious book on parenting written with Co-Author Debbie Spector Weisman, and is in production on a new feature documentary, LEAP, which explores the world of Coaching (Life, Relationship, Business and Executive) to be released Winter 2016/17 Learn More…
]]>Self Criticism: The #1 Creative Obstacle
Enough with the guilt, already. I’ll be the first to admit that overcoming self-doubt isn’t the easiest task, but backing down in defeat is Not. An. Option. Not when it comes to making meaningful progress in our lives and in the contributions we are making to the self-employment industry.
Yes, I said it.
YOU are responsible for the Economic Revolution.
We all are.
We can no longer deny our place in this world as leaders of new thought and new progress.
Isn’t it time that we all push ourselves over the limit and especially past our limiting beliefs? We must make the commitment to procuring change and recognize when our pre-existing beliefs are self-sabotaging us, causing us to doubt and slow down our momentum.
Doubt is our OPPORTUNITY to confront fear with courage.
It’s time that we stand up to those who underestimate us or dismiss us. Anyone who thinks we are nuts will just give us more reason to prove them wrong.
I want to live in a world that I can proudly pass on to my children. Where we are bold enough to use our vulnerability to authentically connect with those who serve us and lift us up on our way. And where I am just as committed to doing the same for others on my path.
In the end, we must be able to see ourselves on the other side of that finish line looking back and feeling proud of all the things that we have accomplished, all of the days that we got back up after a nasty fall, and the memoirs of motivation we will leave for our children…. so that they can make new progress even further than we did.
It’s time to tell the truth.
This isn’t just about making a buck, and it’s no longer only about putting food on the table. Mom leaders are saving the world through revolutionary ideas and driving the new economy. We are doing it amid a sea of non-believers, inspiration killers and ego maniacs who are afraid of progress and change. No reason to stop now.Please join me in welcoming back one of my favorite guests— a game changer in the sex industry, visionary, radio and TV host and especially a vibrant thought leader, Lou Paget.
Today’s Guest
Welcome back, Lou Paget!
Lou Paget is a an AASECT Certified Sex Educator, an international best selling author and entrepreneur of five books, translated into 28 languages, represented in over 60 countries with over 3 million copies sold. Paget is an in-demand international speaker, presenter and sought after multi-media expert. American Association of Sex Educators, Counselors and Therapists
By blending her vast general knowledge of all things sexual with her hard sciences background she delivers with her trademark calm fearless intelligence a clearer, more demystified body of information used equally by the general population and her peers in the fields of sexuality research. Her brand is known for delivering information about sexuality and relationship sans the sleaze factor while retaining all of the accuracy, fun and the “You’re kidding!!” factor. Techniques and Tips are her specialty, she delivers bite-sized chunks of information you can use right away, that work!
Sexual Health is a major focus of her professional mission, she was one of 13 members of the National Advisory Council convened by the 16th US Surgeon General Dr. David Satcher, she is the Chair of The Leadership Council of the First Endowed Chair for Human Sexuality at the University of Minnesota Medical school, Program in Human Sexuality.
Recommended by THIS LITTLE PARENT as the 2016 software of choice!
Special offer for the listeners! Get 45-days free when you sign up here.
If you would like to receive guided mentorship from Ally Loprete and her team of experts please reach out to us. APPLY FOR ON AIR COACHING NOW—>
]]>Bonus Material! This was an extra recorded hour in the studio where Jeff coached Ally with total transparency. No topic was off limits, and there was a lot of discussion about how to utilize the tools that Jeff uses with his clients for self improvement.
Achieving Great Success Starts With a Bit of Reprogramming.
Much like the butterfly that has the ability to alter the weather with a simple flap of its wings, we have the power to create change…within ourselves, in the children we raise, in the businesses we build, and in the world we live in. It all starts with a simple mindshift. (simple… really?) Yes. Really.
Believe in MAGIC.
Whether you incorporate energy work, energy psychology, positive thinking, spirituality or simply a sense of conducting conscious business, you are essentially taking resources within yourself and applying them to your work. This process not only benefits YOU and your business but the world around you…including your children.
Do you dare? Or do you delay?
As parents living in a culture that expects us to be all things to everyone- including ourselves– we often don’t know where to start.
When I first began this journey as a self-employed stay-at-home Mom, I was not only looking for a way to provide for my children that did not take me away from them every day, but also a way to nurture my desire to make an important mark on the world. I had QUITE an uphill battle ahead of me. I was determined to create wealth ON MY TERMS, prove to the naysayers that IT COULD BE DONE…and I didn’t care that I didn’t HAVE A CLUE where to begin.
…But I had more than “a clue”.
I had a VISION that fueled so much passion in me… nothing would allow me to back down. Ignorance was most likely bliss… because if I REALLY KNEW what was ahead of me, I might not have ventured forward. I HAD TO BELIEVE IN MIRACLES– and I learned to close my eyes and ears to the negative chatter. Now, when I am asked about HOW I got to where I am… I can’t help but think of the times I was knocked down and ALMOST didn’t get up.
What got me up was the CLEAR VISION of where I was going. These moments taught me that MAGIC was possible.
The Magic is already within YOU.
When I say “magic,” I am talking about ALL that has been accomplished by those who had visions, followed their instincts, and broke new ground DESPITE being told it couldn’t be done.
I am talking about those who trusted their heart even when their head told them it wasn’t logical, those whose ideas were rejected – whose confidence and self worth was marred – and those who found a way to create MEASURABLE SUCCESS against the odds.
We must NEVER stop learning from those who have created magic before us. Every day new paths are paved FOR US … so that we may be able to create our own. When you turn your passions into something that fuels and sustains you,
MAGIC defies the laws of science.
We are all up against SOMETHING…that is what makes life INTERESTING. Trickery or not, the BELIEF in MAGIC is what fuels our spirit and feeds our energy to keep going.
On Today’s Show
Please join me in welcoming to the show, Sheldon Pizzinat, healer, coach, author and educator who helps people free themselves from their mental and emotional blocks, feel more connected to their Spirit, on live purpose and congruent with their ideal visions.
Today’s Guest
Meet Sheldon Pizzinat!
After over a decade of feeling lost and disconnected from love and purpose Sheldon went through a life changing Spiritual Awakening lasting six weeks. Since then Sheldon has been working in the fields of healing and transformation receiving a Masters Degree in Spiritual Psychology, he has studied Coaching, Leadership, human potential, Co-Creation, Law of Attraction and numerous energy work modalities. His mission is to assist people in freeing themselves from the unresolved areas in their consciousness while Creating a life of continued expansion in Love, abundance, purpose and joy. He will help you become aware of unconscious emotional patterns and beliefs holding you back…release them, and move into inner cooperation and wholeness. You transform your way of being to align with your purpose and achieve your hearts desires. Learn more—>