AdExchanger

Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About

Mon, 05 Oct 2026 18:35:02 +0000

On Friday night at 10:15 p.m., Google and the Department of Justice filed the next round of paperwork that will determine what Google’s punishment will look like in the ad tech antitrust case – the latest move in a legal saga that’s been grinding through the courts since January 2023. The 41-page document, which outlines […]

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T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting

Mon, 05 Oct 2026 13:00:18 +0000

Mobile data is the lifeblood of the digital out of home (DOOH) ad market. And T-Mobile sees an opportunity to infuse the market with better targeting data and, eventually, new measurement capabilities. T-Mobile Advertising Solutions announced Monday that its mobile data is now exclusively available for out-of-home (OOH) campaign targeting via Vistar Media, the OOH […]

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How Mitra9 Advertises In A Regulated Industry Rife With Consumer Mistrust

Mon, 05 Oct 2026 05:00:08 +0000

Mitra9's marketing strategy revolves around education and transparency to ensure that its consumers understand the effects of kratom and kava beverages.

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The Podcast Impression Is Breaking Down: What Display’s Viewability Crisis Can Teach Buyers

AdExchanger Guest Columnist — Mon, 05 Oct 2026 04:35:01 +0000

Buyer beware: The sins of digital display and the reckoning of impression viewability are coming back to haunt the podcast advertising industry. I stopped buying display advertising in 2016, and viewability was a big part of why. Advertisers had spent years buying impressions before it became evident that an ad being served didn’t mean a […]

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The Comment Section Dies A Second Death; Consumers Aren’t Sold On Shopping Agents

AdExchanger — Mon, 05 Oct 2026 04:03:07 +0000

OpenWeb files for bankruptcy; consumers lean into agents buying; and there’s a new streaming service in town.

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Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS

Fri, 02 Oct 2026 20:16:48 +0000

Oh, what a tangled WebKit we weave. Earlier this week, AdExchanger reported that Apple’s iOS 27 update from two weeks ago quietly blocked a handful of programmatic data players – including The Trade Desk and its Unified ID 2.0 initiative, LiveRamp, ID5, Permutive and Audigent – from collecting data or serving ads on Safari. (They […]

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Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT

Fri, 02 Oct 2026 17:11:34 +0000

Editor’s note: After this column published, AdExchanger reported that Apple’s WebKit blocklist has expanded well beyond the initial handful of companies — potentially to hundreds of ad tech, martech and data vendors. Read more. When Apple’s AppTrackingTransparency framework took effect in April 2021 with the release of iOS 14.5, the ad industry treated it like […]

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Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good

Fri, 02 Oct 2026 05:00:44 +0000

Ninety-nine percent unaided brand awareness sounds like a marketer’s dream. “What a gift,” said Josh Reed, Zoom’s brand strategy and activation lead, speaking at AdExchanger’s Programmatic IO event in New York City earlier this week – before quickly qualifying the statement. Because it’s a gift, and it also isn’t. Everyone knows what Zoom is. The […]

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What Brands Are Getting Wrong About YouTube, According To The Former CMO Of General Motors

Fri, 02 Oct 2026 05:00:26 +0000

Most brands have a YouTube presence. Far fewer have a YouTube strategy. The paid team runs ads; the owned team manages the channel, often by posting videos into the void; and someone else handles creators. Nobody’s looking at the whole picture, says Norm de Greve. During his decade-plus tenure as CMO of General Motors and […]

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Delivery Apps And Retailers Unite; How Do You Measure, Measure An Ad

AdExchanger — Fri, 02 Oct 2026 04:03:07 +0000

Why retail partnerships are so popular; advertisers aren't satisfied with OpenAI's ad measurement; and how US tax dollars ended up going toward pro-Trump ads.

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