Bài viết này có ngôn ngữ Tiếng Việt.

Millions of views and countless shares on TikTok, that’s how many Finns first discovered Bamilami before visiting the little food truck to try a Vietnamese Banh Mi.

From a small food truck rolling through the streets, Bamilami didn’t just bring a locally inspired version of Vietnam’s famous sandwich, they became a standout example of how a Vietnamese brand can build connection and community through storytelling.

Behind this success is Nguyen Vo Thanh Tai, a founder with more than a decade of experience in the F&B industry. Having managed several fast-food and casual dining restaurants, Tai decided it was time to create something of his own, something that carried both his passion and his culture.

In our interview, he opened up about the journey from idea to execution, from the early days of market research to choosing a food truck as a low-risk start, and the challenges he faced in finance, people, and adaptation. Most importantly, he shared how authenticity and consistency helped Bamilami earn the trust of Finnish customers. Through Tai’s story, BiziVietnam hopes to offer inspiration and practical insights for anyone dreaming of starting a business in Finland.

“Some relationships are so valuable that money can’t buy them. In business, the more you show up, the more you meet the right people.“

– Tai Nguyen, owner of Bamilami.

From idea to reality

When Tai first moved abroad, he was impressed by how the Americans spread their culture worldwide. “With just a hamburger, they made the whole world remember America,” he thought. “Vietnamese banh mi is just as special, why not take it further?”

At that time, some places in Finland sold banh mi, but only as a side dish. No one treated it as a star. That’s when Tai saw the opportunity, he wanted Bamilami to make banh mi the heart of the menu, not a supporting act.

To turn his vision to life, Tai and his former co-founder spent three months doing hands-on market research including visiting potential spots, observing customer flow, hosting tasting sessions, and adjusting recipes based on feedback. At the same time, Tai spent hours talking to suppliers, searching for ingredients that met his standards for both quality and price. “In this business,” he says, “your suppliers can make or break you.”

After six months of preparation, he invested in a food truck – a low-risk, affordable starting point with great branding potential.

Challenges and how to overcome them

Bamilami began with a modest amount of capital pooled by Tai and his small team. With the economy slowing down and people spending less, every decision had to be calculated carefully.

Things became even tougher when he and his co-founder parted ways due to different goals. This left both emotional and financial pressure on the young brand. “That was one of the hardest moments,” he admits. “But I had a team and responsibilities to carry – giving up wasn’t an option.”

Another challenge came from the market itself. Launching a food truck in the middle of Finland’s freezing winter seemed “crazy” to many, but thanks to loyal customers, the truck survived its first cold season.

So how did Tai get through it all? He chose not to carry the weight alone. Whenever things felt overwhelming, he found comfort in sharing his thoughts with his girlfriend – his biggest supporter. And more importantly, in sitting down with his team to talk things through.

“Communication is everything.” he says. “When there’s trust, there’s always a way forward. If one person can’t solve it, but together, we’ll find it”.

Advantages and support from people around

Tai sees his early collaboration with his former co-founder as a lucky start – together, they laid the first bricks of Bamilami. Over time, he grew even more appreciative of his current team, who have stood by him through every twist and turn of the journey.

Among them, Trang – the mind behind Bamilami’s marketing, whose social-media strategy gave Bamilami the push it needed to go viral and connect with a younger audience. Tai also credits Hieu and Liem for leading operations with quiet dedication, keeping everything running seamlessly behind the scenes – two steady hands that helped the food truck grow into what it is today.

Beyond the team, Tai found support in the most unexpected place – his customers. Many discovered Bamilami on TikTok, came to try the food, and eventually became friends. “Those connections keep me going,” he smiles. “They remind me that what we’re doing matters.”

Tai Nguyen’s proudest achievement so far

For Tai, success isn’t measured in revenue or the number of food trucks, it’s the growing number of restaurants in Finland that now serve banh mi. “I don’t see it as competition,” he says. “I’m happy to see more people enjoying Vietnamese food. It means we’ve inspired others, and that’s something to be proud of.”

 

Lessons for aspiring entrepreneurs

Looking back, Tai believes that Bamilami’s biggest strength was understanding the market. “Instead of positioning ourselves as authentic Vietnamese food,” he explains, “we adapted to Finnish tastes while keeping the soul of Vietnam”.

Another lesson he emphasizes is the power of relationships. “Some connections are so valuable that money can’t buy them,” he shares. “Go out and try to network, build meaningful relationships. In business, there will always be times when you need help from others.”

Lastly, be clear and transparent in partnerships. “Get everything in writing. Never rely on promises. It’s better to be upfront early than to face issues later,” he advises.

Read similar inspiring story from Jarvis Luong.

Interviewed and written by: Hoang Minh Phuong

Finland Business Insider: Perspectives from a Vietnamese-Finnish entrepreneurs

Did you find the interview insightful about doing business in Finland? If you’re eager to dive deeper into more inspiring success journeys of Vietnamese entrepreneurs thriving in the Finnish market, subscribe to our blog now and follow BiziVietnam on social media for the latest updates. Share your own business stories with us and become part of the “Finland Business Insider” community. We’d love to hear from you – Let’s connect and grow together!

The post Bamilami, A Small Truck, a Big Dream: The Journey of a Vietnamese Bánh Mì Food Truck Conquering Finland appeared first on BiZiVietnam.

Helsinki, Finland – May 30, 2025 – The Vietnamese community in Finland proudly announces Vietnam Day 2025, the Vietnamese community’s largest cultural and business festival, taking place on Saturday, August 16, 2025, from 10:00 AM to 6:00 PM at Narinkka Square, Kamppi, Helsinki.

With the theme “The New Era of National Rise,” the event commemorates three significant milestones: 50 years of Vietnam’s reunification, 80 years of Vietnam’s National Day, and 52 years of Vietnam–Finland diplomatic relations. Vietnam Day 2025 serves as a vibrant platform to celebrate Vietnamese heritage and deepen cultural and bilateral ties between the two nations.

A Strong Foundation for Cultural and Business Connections

Viet Nam Day 2025 is jointly organized by the key Vietnamese organizations in Finland, including the Embassy of Vietnam in Finland, the Vietnamese Language, Culture and Cooperation Organization in Finland (BiziVietnam), the Vietnamese Professionals Association in Finland (VPF), the Vietnamese Students Association in Finland (VSAF), and the Vietnamese Association in Finland. The event is supported by Business Finland and the City of Espoo, and sponsored by both Vietnamese and Finnish enterprises.

Festival Highlights

The festival will feature five dynamic zones:

• Main Stage: Live performances including traditional and modern dance, martial arts, children’s shows, and Ao Dai fashion.
• Discussion Zone: Talks on cultural preservation, Vietnam–Finland collaboration, and multicultural integration through the lens of younger generations.
• Vietnamese Street Food: Dishes from many Vietnamese restaurants serving authentic Vietnamese food.
• Finland–Vietnam Expo: Showcasing opportunities in business, education, and tourism.
• Kids’ Corner: Engaging, family-friendly activities for children.
  
  

Free Admission – Up to 10,000 Visitors Expected

The event is expected to attract 7,000–10,000 visitors, including Finnish businesses, Vietnamese entrepreneurs, universities, local residents, and tourists. With free admission and a central venue in Helsinki, Vietnam Day 2025 is positioned to be a cultural highlight of the summer.

Event Information

Date: Saturday, August 16, 2025

Time: 10:00 AM – 6:00 PM

Location: Narinkka Square, Kamppi, Helsinki

Admission: Free and open to the public

Viet Nam Day 2025 marks the first-ever celebration of its kind in Finland, laying the foundation for an annual tradition that honors Vietnamese culture and fosters lasting friendship between Finland and Viet Nam.

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Media Contact

Do Thi Bich Hang (Ms.)
Head of Organizing Committee – Chairwoman of BiziVietnam
vietnamday@bizivietnam.com
+358 401395199

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Bài viết này có ngôn ngữ Tiếng Việt.

When it comes to IT outsourcing in Finland, most people still think of India. Could Vietnam be the next serious player in Northern Europe’s high-standard tech scene? That’s the question Jarvis Luong is working to answer. As the founder of Tekai, Jarvis is on a mission to redefine how the region sees Vietnamese tech talents. By building bridges between Vietnam and the Nordic tech ecosystem, he is working to make Vietnam a reliable and high-quality partner for the Finnish and broader European market. 

In September 2016, Hai arrived in Finland to study at Tampere University. After completing his bachelor’s degree, he finished his master’s program at Aalto university. It was there that he met Hieu Nguyen and Nguyen Hoang Quang Trung – Vietnamese students in Finland who shared the same entrepreneurial mindset.

In 2019, Hai and Trung co-founded Reactron Technologies. After five years of growth, they noticed a clear trend: Finnish companies were becoming more open to outsourcing to optimize costs. Still, India remained the default choice. Meanwhile, Vietnam, a promising market with a high-quality talent pool, remained largely under the radar.

Vietnam is increasingly gaining recognition as home to a young, talented, and globally competitive IT workforce. Each year, tens of thousands of tech engineers graduate from universities across the country, equipped with strong technical foundations and the ability to quickly adapt to new technologies. Vietnamese developers, in particular, are known for their logical thinking, problem-solving skills, flexibility and creativity – all while offering a cost-effective advantage.

“When you prove your position, you’ll easily attract top talent, retain your best people, and win clients.” – Tekai CIO Luong Dang Hai (Jarvis Luong).

Hai and Trung made a bold move: Why not put Vietnam on the map as a source of top tech talent in Finland and across Europe?

With deep knowledge of both markets: Vietnam’s high-quality workforce and Finland’s business  environment – they believed the timing was perfect to connect the two ecosystems. They saw enormous potential in bridging Vietnamese IT talent with Finnish companies that were increasingly seeking high-quality, cost-effective outsourcing solutions.

Driven by a strong belief in this vision, they set out to build something groundbreaking. In October 2024, Tekai was born with a bold mission: to position Vietnam as the go-to destination for IT outsourcing in Finland.

Tekai’s model differs from traditional outsourcing companies. Vietnamese software engineers based in Finland work directly with local clients, ensuring deep understanding of project requirements, client expectations, and industry context. The team in Vietnam then executes the project. This approach breaks down cultural and language barriers and ensures smooth, efficient collaboration.

In 2024, Hai and his team also founded Qaraton, a company focused on QA and software testing, offering high-quality assurance services.

So, what challenges did Hai face on this entrepreneurial journey? How did he seize the right opportunities, and what were the key turning points that helped Tekai establish its position in Finland’s tech landscape? Let’s explore this inspiring story with BiziVietnam. 

What difficulties and challenges have you encountered in the business process, and how have you overcome them?

The business model we built with Reactron allowed us to establish a solid customer base, build trust, and achieve significant growth—especially during the COVID-19 period. However, when the Russia-Ukraine conflict broke out, we began to face serious challenges.

First, our original model struggled to scale. Finland is a relatively small market, and without innovation in our business approach, sustainable growth seemed out of reach. Language barriers also posed an issue – our team wasn’t proficient in Finnish, which limited our ability to communicate effectively in business settings. In addition, small-scale projects weren’t enough to retain top talents or help our company reach the scale needed to compete. We realized that without change, we would remain stuck. 

So, we decided to pivot in two directions. First, instead of only offering software consulting, we launched Qaraton to specialize in QA and software testing. Second, the valuable advice from our advisor Jani Muuronen “Why not leverage Vietnamese tech talent more strategically?” helped shape our next move. That led to the birth of Tekai – to connect Finnish companies with high-quality Vietnamese engineers.

Thanks to these two decisive moves, Tekai not only weathered the storm but accelerated faster than we had imagined.

Beside the difficulties, what advantages have you had? What kind of support have you received from the people around you?

The first major advantage actually came from the COVID-19 pandemic. As the world shifted to remote work and digital transformation accelerated, Finnish companies began investing heavily in software services and IT talent. This was a turning point for Reactron. The company gained new opportunities, attracted more clients, and saw a surge in revenue. During this period, our revenue jumped from €80,000 to €800,000, eventually peaking at €1.6 million – a reflection of the company’s rapid growth in response to a changing market landscape. However, following that period of explosive growth came the very challenges I mentioned earlier—ones that ultimately led to the founding of Qaraton and Tekai in 2024.

Another key advantage was having the right people. Trung, my co-founder, is well-connected and respected in the Vietnamese business community in Finland, which opened important doors early on.

I’ve also been fortunate to have two trusted advisors who offered invaluable guidance. Jani Muuronen, a senior executive at Witted – one of Finland’s largest IT consulting firms has been a long-time partner of Reactron. The second advisor is Toni Mikkola, former senior executive at Vincit and also one of our early clients. Toni is currently part of Teak’s board.

One more significant advantage lies in Tekai’s unique operational model. It’s a model built by Vietnamese professionals, run by Vietnamese leadership—and it’s working. This approach has helped us attract not only new clients, but also reputable investors. For us, it’s a golden opportunity we simply couldn’t afford to miss.

What is the company's greatest achievement to date?

Tekai Vietnam welcomed Mr. Samuli Savo, Director of the Reaktor Fusion Ecosystem, Hanoi – March 2025.

If I were to pinpoint the most memorable milestone so far, it would undoubtedly be Tekai’s official joining the Reaktor Fusion Ecosystem in March 2025. The ecosystem comprises 30 companies and 2,300 specialists, with a total revenue of €200 million. Reaktor is one of Finland’s leading tech and software consulting firms, specializing in digital solutions, software development, UX/UI design, and digital business strategy.

Joining the ecosystem is a huge boost for Tekai, validating our reputation, the quality of our team, and opening the door for even greater growth and recognition. I was honestly surprised by how quickly Reaktor agreed to collaborate with us. It shows the value Tekai brings and the trust investors have in our vision. I’m proud to be leading the first Vietnamese tech company to successfully enter the Finnish tech ecosystem alongside industry giants.

How do you think cultural differences affect working with local partners? How was your experience?

Vietnamese professionals are known for excelling in IT outsourcing, but many are traditionally operated with an East Asian work mentality similar to that of the Japanese and Koreans, where management follows a top-down approach and “do as you’re told.” This was a challenge when we started working with the Tekai Vietnam team. In contrast, the Nordic culture values critical thinking, open discussion, and appreciate initiative to find the best solutions. Luckily, the Tekai Finland team was fully aware of these cultural differences, and acts as a bridge to close the gap in working styles and communication.

We began a mindset shift at our Vietnam office by promoting proactivenes. For instance, we frequently organized workshops and joint meetings between the two teams to improve mutual understanding. This allowed us not only to overcome cultural barriers but also to turn those differences into a competitive advantage.

In addition to cultural differences, time zone discrepancies posed another challenge. However, we quickly resolved this through flexible and efficient work arrangements.

Tekai’s Finland team includes Vietnamese engineers with years of experience in Finland, well-versed in Northern European work culture.

 

Do you have any advice for immigrant startup founders?

Success doesn’t just come from talent or ideas alone. It is also shaped by the mentors and teammates. I’ve been lucky to have Trung as a mentor and other advisors who trusted me and supported my career journey in Finland.

We aim to inspire the Vietnamese entrepreneurial community in Finland to support one another and grow together. At Tekai, we offer Vietnamese talents the opportunity to become co-owners of the company, building and developing the business together. Beyond business, I hope we can work towards building a strong and united Vietnamese community here in Finland.

Hai and his Tekai co-founders at the partnership signing event with Reaktor in March 2025.

Co-founders of Tekai Nguyễn Hoang Quang Trung, Lượng Dang Hai and Nguyen Hieu with two board advisor Jani Muuronen and Toni Mikkola .

What are your plans for Tekai? 

In the coming years, I hope to contribute to strengthening the Vietnamese brand, not just through Tekai and IT outsourcing, but also by inspiring Vietnamese entrepreneurs to create other brands and introduce Vietnam’s diverse strengths into Finland and Europe.

Additionally, I envision Tekai becoming a home for Vietnamese IT talent in Finland, a place where they can build their careers and work together to create sustainable value.

Looking even further ahead, I dream that one day Tekai will grow beyond a small company within an ecosystem. I want it to grow into a major player,  a publicly listed company that affirms the position of Vietnamese intellect on the global technology map.

“If you are truly talented, you can go on your own; but the journey might be long, and there will be moments of doubt. With a companion by your side, you’ll have confidence and the path ahead will be shorter.” – Tekai CIO Luong Dang Hai (Jarvis Luong).

Thank you for this conversation, and I wish Tekai continued growth and success.

Interview conducted by: Hoang Minh Phuong

Article written by: Hoang Minh Phuong & Do Bich Hang

BiziVietnam's Insights

Reaktor—a leading name in Finland’s tech scene – choosing to partner with Tekai is a clear testament that Vietnamese can absolutely play big and play long in the European IT industry. And this is just the beginning.

For a foreign startup to succeed in Finland, having a local on the team, whether as a co-founder or key personnel, is a game-changer. It not only helps the company connect more deeply with the market but also builds trust with clients and partners. Trust is absolutely vital in the Nordic business environment. In fact, this model has proven effective not only in Hai’s company but also in many other successful Vietnamese-led tech startups in Finland.

Tekai sends a strong message to the community: “Vietnamese people do IT outsourcing well, Vietnamese software is high-quality, and we support each other.” We should put our hearts into what we do and take every chance to build meaningful connections—because one day, the people you meet along the way might become the mentor or the key that opens a big opportunity for you.

Finally, for anyone looking to start a business in Finland, transparency, clarity, and trustworthiness must be top priorities. These are the keys to building long-lasting trust in this market.

Finland Business Insider: Perspectives from a Vietnamese-Finnish entrepreneurs

Did you find the interview insightful about doing business in Finland? If you’re eager to dive deeper into more inspiring success journeys of Vietnamese entrepreneurs thriving in the Finnish market, subscribe to our blog and follow BiziVietnam on social media for the latest updates. If you wish to share your own business stories, please contact us and become part of the “Finland Business Insider” community.

The post Turning cultural differences into a Competitive Edge: Tekai’s strategy to elevate Vietnam in global IT outsourcing appeared first on BiZiVietnam.

Inspiring Stories of Oversea Vietnamese 2025

Đọc bằng Tiếng Việt

By Hang Do

The Gala “The Return 2025 – Willpower and the Path” is a heroic symphony honoring those who dare to dream big, overcome challenges, and leave a lasting Vietnamese mark on the global map. The program conveys a profound message of willpower, aspiration, and love for the homeland through inspiring stories of overseas Vietnamese worldwide, presented by Vietnam Television. BiziVietnam summarizes the Inspiring Stories of Oversea Vietnameses 2025.

Dr. Loi Nguyen, Senior Vice President of Marvell Group

Dr. Loi Nguyen, a Vietnamese-American, studied in Ho Chi Minh City before moving to the U.S. He earned a Ph.D. in Electrical Engineering from Cornell University and an MBA from UCLA. In 2000, he co-founded Inphi, a company specializing in high-speed optical and telecommunications semiconductor solutions. Despite initial struggles, Inphi gradually succeeded, reaching $680 million in revenue by 2020. In 2021, he sold Inphi to Marvell for over $10 billion and continued holding a leadership position in the corporation. Driven by a desire to contribute to his homeland, he helped establish a Semiconductor Design Center in Ho Chi Minh City and supported training semiconductor design engineers, contributing to Vietnam’s semiconductor industry development.

“Without willpower, success is impossible. Willpower is essential, but the path must be flexible.” – Dr. Loi Nguyen. “Ten or twenty years from now, Vietnam will be a semiconductor powerhouse” he said.

Dr. Loi Nguyen is a truly one of the Inspiring Stories of Oversea Vietnameses 2025. 

Kiem Thanh Tai, Director of Innovative Medical Design, Boston, USA

He specializes in manufacturing cardiovascular medical devices. His medical device innovation won the Medical Design Excellence Awards in the U.S. and has been featured in 90 research papers and articles by American professors and doctors. Over more than 20 years, Tai has researched and developed over 30 medical technologies, many of which have been groundbreaking and beneficial to medicine. Additionally, Vietnamese employees are highly regarded for their diligence, meticulousness, and creativity—qualities that medical device companies highly value.

The Inspiring Stories of Oversea Vietnameses 2025 continue with more impressive stories.

Nick Shell, Vietnamese-British Agricultural Engineer. 

Although born and raised in the UK, Nick Shell was determined to return to Vietnam with the ambition of cultivating Sea Jade, a rare plant that thrives in saline land but has rarely been successfully grown worldwide. Sea Jade is a unique plant with a naturally salty taste but low sodium content, reducing the risk of hypertension and rich in beneficial nutrients. However, it is extremely difficult to cultivate, mainly growing naturally in Western coastal saline lands. To overcome this, Nick developed a seawater-based cultivation technology in Hawaii and New York before successfully implementing it in Vietnam. Today, this plant is grown in abandoned shrimp ponds, helping to rehabilitate saline soil and create economic value. Given climate change and rising sea levels, Sea Jade promises to be a sustainable agricultural solution for the Mekong Delta. He hopes to help local farmers combat saline intrusion and climate change in Vietnam.

Professor, Dr. Thach Nguyen

A renowned Vietnamese-American cardiologist, he was the first Vietnamese-American elected to the Board of the American College of Cardiology and the Society for Cardiovascular Angiography and Interventions. He has significantly contributed to the development of interventional cardiology (IC) in Vietnam, particularly by training doctors using a hands-on approach since 1997. He also teaches at Tan Tao University (TTU), providing Vietnamese students access to advanced medical education. Additionally, he collaborates with many international doctors and organizations, helping elevate Vietnam’s standing in interventional cardiology. Thanks to critical thinking and creativity from Vietnamese doctors, his research has continuously improved. He is deeply committed to medical ethics and disease prevention. Moreover, he has published valuable medical research and books and worked with international scientists to enhance coronary angiography techniques. His efforts improve cardiovascular treatment quality and train talented young doctors in Vietnam.

Nguyễn Văn Trung, Petroleum Engineer, Founder of Noumami AS Fish Sauce

In the cold Nordic land, Nguyễn Văn Trung longed for the taste of traditional Vietnamese fish sauce. Instead of merely reminiscing, he decided to produce fish sauce in Norway, a country known for its abundant seafood. Rather than using traditional anchovies, he innovated by using salmon, Norway’s iconic fish. The journey of producing salmon fish sauce faced many challenges due to differences in climate, technique, and culture, but with unwavering determination, he overcame them all. The result was rich, flavorful fish sauce that retained Vietnamese authenticity while catering to international tastes. His product quickly won over Norwegians and global food lovers, turning salmon fish sauce into a cultural bridge connecting Vietnam with the world.

His story exemplifies Vietnamese creativity and passion in bringing local cuisine to a global stage.

Thư Phạm Buser, Culinary Stylist, New York, USA

A talented young Vietnamese culinary stylist living in New York, Thư Phạm Buser transforms Vietnamese cuisine into stunning works of art. Her creations include a shimmering pearl-infused bánh chưng (sticky rice cake), vibrantly colorful bánh mì, and fresh spring rolls shaped into elegant wreaths—each maintaining traditional flavors while incorporating modern aesthetics.

Her work not only tantalizes the taste buds but also tells cultural stories through color and form. “Ăn Cỗ” is a series of limited-time events celebrating Vietnam’s lesser-known regional dishes and traditional culinary arts, with a new menu for each gathering.

Dr. Vân Trương, Former Deputy Director of Education, Portland Public Schools, USA

Thanks to Dr. Vân Trương’s advocacy and influence, a Vietnamese-English bilingual school was established in Oregon, USA, in 2012, attracting many American families who wanted their children to study there. Vietnam is an important trade partner for Oregon, and she has worked tirelessly to integrate Vietnamese into as many U.S. educational systems as possible.

The program also recognized several other Vietnamese-origin scientists, including Dr. Quang Lê, a scientist with over 250 patents at Western Digital; Dr. Trung Bùi, a senior technology expert at Adobe; Dr. Trần Anh Minh, Deputy Director of Research & Development at Nexus Photonics (USA). According to data from the Vietnamese Consulate in San Francisco, there are approximately 8,000 Vietnamese engineers and scientists working in Silicon Valley.

Other notable young talents include Fashion designer Phan Đăng Hoàng, Architect Khoa Vũ (USA), and Musician Hoàng Thu Trang (France)

All these stories are incredibly impressive and inspiring. Thanks VTV, for producing such a meaningful program, igniting national pride and spreading Vietnamese creativity worldwide. No matter where they are, Vietnamese people always carry the desire to contribute, preserve their cultural identity, and elevate Vietnam on the global stage.

Link to watch here. 

The post Gala “The Return 2025 – Willpower and the Path” by VTV appeared first on BiZiVietnam.

Bài viết này có ngôn ngữ Tiếng Việt.

Vietnamese cuisine has become a familiar flavor in Finland. On the streets of Helsinki, Sen Viet Vegetarian Restaurant stands out as it offers a unique vegan interpretation of Vietnamese cuisine. Despite its relatively short history, Sen Viet has been fortunate to cultivate a loyal following among both Vietnamese and Finnish diners, receiving positive feedback for its authentic flavors and creative vegan dishes.

BiziVietnam has conducted an exclusive interview with Ms. Dzung Le, the owner of Sen Viet vegetarian restaurant, to uncover the challenges and experiences of establishing a successful vegan restaurant in Finland. Through an in-depth conversation, we aimed to better understand the experiences of starting a business in the food and beverage sector from an insider’s perspective. As a newcomer to the restaurant business, Dzung emphasized the importance of keeping an open mind to accept challenges and learn from them to develop the business. With a business orientation that emphasizes creating value for the community, Dzung chose a slow but sustainable approach to the Finnish market with dedication, passion, and perseverance. 

Through Dzung’s business story, BiziVietnam hopes to inspire individuals planning to start a business in Finland and provide valuable insights for their entrepreneurial journey.

“Finland is an ideal place to nurture the younger generation and develop the potential of Vietnamese vegetarian cuisine.“

– Dzung Le, owner of Sen Viet restaurant.

Could you briefly introduce yourself and your business?

I’m Dzung Le, the owner of Sen Viet, a vegetarian restaurant here in Finland. My journey has been quite the adventure, from the bustling streets of Ho Chi Minh City to the calm, serene Nordic landscape. Before diving into the food industry, I spent more than 16 years in environmental business – a career far removed from cooking but one that, surprisingly, led me to create Sen Viet in Finland

When asked about my inspiration for opening a vegetarian restaurant, I usually laugh and say, “In Vietnam, we have a saying: “You can only focus on higher things with a full stomach.” Here in Finland, more and more people are choosing plant-based diets. Maybe that’s why the Finns are so calm and kind-hearted. They’re well-fed on veggies and always ready to welcome and support people from all over the world. Sen Viet was born to spread the love for authentic, flavorful Vietnamese vegetarian cuisine.

Why “Sen Viet”? Well, the lotus is my favorite flower because it symbolizes purity, resilience, and strength – rising from the mud yet blooming with a beautiful fragrance. That’s exactly the spirit I want to infuse into every dish at Sen Viet!

What difficulties and challenges have you encountered in the business process, and how have you overcome them?

The biggest challenge I’ve faced is the sense of solitude. Solitude in running the restaurant and in navigating my way to adapt and integrate into a new environment. But luckily, my work at the restaurant keeps me busy, and I have my two daughters by my side. Their love and support have lightened the feeling of being alone in a foreign land.

Learning Finnish is no easy task! Not knowing the language makes everything a bit of a guessing game, from deciphering product labels to figuring out the names of vegetables. Google Translate is now my great assistant, but I also clearly understand that relying on technology alone cannot develop in the long term. So, I took matters into my own hands and signed up for a Finnish class. Every morning, I tackle the language, and whenever the restaurant is quiet, I sneak in some review time. I’m sticking with it daily, convinced that mastering Finnish will unlock new doors for my business in Finland. 

Beside the difficulties, what advantages have you had? What kind of support have you received from the people around you?

A big advantage when I came to Finland was the popularity of Vietnamese cuisine, which made it easier for my authentic vegetarian dishes to attract customers. Additionally, customers in Finland are friendly and offer well-intentioned feedback, helping the restaurant continuously improve. Their input motivates me to refine both the dishes and the service.

I must also mention my two best assistants: my children. Even though they’re young and far from home for the first time, they’ve adapted quickly. They always help me with household chores like laundry and cleaning, and sometimes even cook simple meals. After a long day at the restaurant, I come home to their excited stories about school and their lunch adventures, and they even teach me how to pronounce Finnish words. Our new life here is full of surprises and heartwarming moments.

When I first arrived, arranging school for my children was my biggest concern. Luckily, they got into an integration program for foreign children, and with the warm support of their teachers, who were always friendly and attentive, they never felt out of place. This really took a load off my shoulders, and allowed me to focus more on my business.

In your opinion what is the company's greatest achievement to date?

I am proud that the restaurant has made a positive impression on our customers in Finland. Aside from the quality of the food, Sen Việt stands out as the only fully vegetarian restaurant in Helsinki, giving it a unique edge with little competition. Our dishes are highly appreciated by customers and recommended to friends and relatives.

But for me, the real achievements go beyond business. It’s about how my daughters and I have survived the cold Finnish winters, overcome the feeling of loneliness as expatriates, and learned to balance our emotions in the face of external challenges. These may seem like small things, but through them, I see myself growing stronger and more resilient each day. 

How do you think cultural differences affect working with local partners? How was your experience?

Cooperating with Finnish partners is one of my future plans. I know that Finnish people are very sincere and straightforward, handling work clearly and efficiently. I have experienced this firsthand when working with state agencies here. Therefore, when it comes to collaborating with Finnish partners, I feel confident that they are trustworthy.

How do you expect your business to develop in the coming years?

In the near future, I plan to redesign the restaurant’s space and adjust the menu to better suit the tastes of our customers here. Once the business is more stable, I aim to open additional branches in Finland. Along with expanding, I also plan to collaborate with Finnish partners in various sectors. When it comes to food, I hope to promote and spread the joy of plant-based eating, importing more high-quality vegan products from Vietnam to Finland and other parts of Europe.

As someone running a business in Finland, do you have any advice for new entrepreneurs?

In my experience, everyone should build a detailed business plan with clear goals for each stage. A solid plan makes managing the business easier and keeps it on track. In a new business environment, it’s crucial to stay open-minded and eager to learn. However, it is important to carefully evaluate external advice and suggestions, especially in tough situations. My advice is not to rush into immediate benefits to avoid being taken advantage of and overlooking long-term gains.

My business philosophy centers on passion, dedication, and perseverance. Passion involves devoting oneself to work and finding joy in what you do. Dedication means doing business from the heart, ensuring it benefits both the company and the community. While profit is essential, it is only a short-term goal, creating lasting value for the community is key to long-term success. Finally, perseverance is needed to keep the passion alive and remain committed to serving the community. No matter what, never lose hope, because within every challenge lies the seed of good fortune, and adversity will help us grow stronger, faster.

“Success comes with faith, passion, and dedication, especially when it benefits the community and we preserve through challenges.”

Written by Minh Phuong & Ngoc Tram

Finland Business Insider: Perspectives from a Vietnamese-Finnish entrepreneurs

Did you find the interview insightful about doing business in Finland? If you’re eager to dive deeper into more inspiring success journeys of Vietnamese entrepreneurs thriving in the Finnish market, subscribe to our blog now and follow BiziVietnam on social media for the latest updates. Share your own business stories with us and become part of the “Finland Business Insider” community. We’d love to hear from you – Let’s connect and grow together!

The post Sen Viet – A Vietnamese flavour crystallised from passion and dedication appeared first on BiZiVietnam.

Bài viết này có ngôn ngữ Tiếng Việt.

Imagine trying to find your way through a dark, mysterious forest without a map. That’s often how it feels for international businesses trying to navigate the complex financial landscape in Finland. But fear not, because Digitulos is here to be your guide.

From a Vietnamese girl born and raised in Finland, Jasmin nurtured the dream of contributing to the creation of a strong Vietnamese business community here which led to the founding of Digitulos. With a mission to connect the Vietnamese entrepreneurs and offer comprehensive financial services from accounting, taxes, to business consulting, Digitulos quickly affirmed the position.

“With Digitulos, you no longer need to worry about financial hassles; instead, you can focus on growing your business.“

– Jasmin Pham, Founder & CEO of Digitulos.

Beyond its clients file, Digitulos also created a vibrant Facebook community Business, Accounting, Tax and Business Knowledge in Finland to share timely and accurate information on tax and business laws.

In this blog, we explore the story behind Digitulos through an interview with Ms. Jasmin Pham – Founder and CEO of Digitulos, and Ms. Huyen – Marketing Manager focusing on the Vietnamese business community in Finland. Through their insights, BiziVietnam hopes to provide profound perspectives on the challenges, opportunities and valuable experiences in building a successful Vietnamese business in Finland.

Could you share the journey from having the idea to deciding to start this service?

When I began supporting my family’s business, I realized how challenging it was to grasp Finland’s legal and financial systems, especially for newcomers facing language barriers. This experience inspired me to establish Digitulos, a financial company that provides professional guidance services, and resource support, with a special focus on the Vietnamese community in Finland.

What difficulties and challenges have you encountered during your business journey?

Culture is a significant barrier, but it also presents an opportunity for learning and growth.

One of the biggest challenges we faced was the cultural differences. For example, Finns typically work with a strict and systematic approach, so waiting for processing times can often take longer than expected. This requires us to understand our clients’ concerns and support them to navigate the cultural shocks of doing business in Finland.

Another difficulty is how to accurately and fully convey information about Finnish finances and laws into other languages, including Vietnamese. Specialized terms in accounting and tax always require absolute precision, even a small mistake can lead to serious consequences.

Additionally, the legal system in Finland is continuously updated and changed. This forces us to always be ready to learn new knowledge. Keeping track of information from tax authorities and participating in training courses is crucial to ensure the quality of our services and build trust with our clients.

Besides the difficulties, what advantages has your business had? What kind of support have you received from people around you?

The first advantage is our multilingual communication ability. Understanding our customers’ culture and psychology helps us build strong and trustworthy relationships. Many clients have shared that they feel very reassured to be advised by someone who understands their language and culture.

Service quality builds customer trust, and that is our most valuable asset. 

We always strive to listen and provide the best financial solutions tailored to each client. Besides, we have received a lot of support from the Vietnamese community in Finland. Their sharing and spreading of information have helped Digitulos become more widely known. This support is a significant motivation for us to continue developing and improving our services.

How do you expect your business to develop in the coming years?

In the future, Digitulos aims to be a trusted partner for Vietnamese and international businesses in Finland. We will expand our operations to serve the Vietnamese community and target potential markets like China and Thailand. Alongside, we will continue to enhance service quality and trust as our central growth strategy. In addition, Digitulos also aims to organize more events to share business knowledge with the Vietnamese community in Finland.

As someone running a business in Finland, do you have any advice for new entrepreneurs?

For newcomers to Finland, it’s important to understand the market, legal environment, and work culture. This will help avoid potential business issues. Additionally, having a detailed business plan for customer sales, competitive products, and investment capital is essential. A thorough business plan allows business owners to identify and prepare for the outcomes, increasing the likelihood of success.

“Continuous learning is the key to success in an ever changing business environment.“

– Huyen, Marketing Manager.

Written by Minh Phuong & Ngoc Tram

Finland Business Insider: Perspectives from a Vietnamese-Finnish entrepreneurs

Did you find the interview insightful about doing business in Finland? If you’re eager to dive deeper into more inspiring success journeys of Vietnamese entrepreneurs thriving in the Finnish market, subscribe to our blog now and follow BiziVietnam on social media for the latest updates. Share your own business stories with us and become part of the “Finland Business Insider” community. We’d love to hear from you – Let’s connect and grow together!

The post A Bridge between Cultures: A Vietnamese-Finnish Building a Stronger Vietnamese Community in Finland appeared first on BiZiVietnam.

Comrade Le Duc Tho is  an outstanding and talented diplomat with a sharp, strategic mind in the diplomatic sector. In particular, he left a strong impression on the history of Vietnam as a “Special Advisor” to the delegation of the Democratic Republic of Vietnam in the “intellectual battle” during negotiations with Henry Kissinger – U.S. Secretary of State at the Paris Conferences in 1973. After more than 200 public meetings, 45 secret high-level meetings, 500 press conferences, 1000 interviews taking place over nearly 5 years in Paris, the negotiations ended successfully with an agreement on a ceasefire in the Vietnam war and restoring peace in Vietnam, leading to the signing of the Paris Peace Accords on January 21st, 1973. 

Comrade Le Duc Tho’s diplomatic talent was praised by international newspapers and media in the US and the West. The Paris Peace Accords in 1973 is a significant milestone and a historic turning point in the history of Vietnamese diplomacy in particular, and the history of the struggle for national liberation and reunification in general.

In the same year, the Nobel Committee of the Norwegian Storting made a decision in selecting both Le Duc Tho and Henry Kissinger for the Nobel Peace Prize. However, only Kissinger stepped up to the podium to receive the award when both names were honored. The reason given by Le Duc Tho sent shockwaves around the world and international communications at that time as well as caused an internal controversy in the Nobel Committee. 

“When the Paris Agreement on Vietnam is respected, guns are silenced and peace is really restored in South Vietnam, I will consider the acceptance of this prize”, Le Duc Tho expressed in a telegram to the Nobel Committee.

In contrast to Mr. Le Duc Tho, Henry Kissinger agreed to accept the Nobel Peace Prize with $510,000 at that time, which sparked a wave of criticism from both American and international media. The New York Times pointed out that while ceasefire negotiations were ongoing in Paris, Kissinger and other American leaders continued the B-52 bombing campaign in Hanoi, relenting only after the infamous “Ha Noi – Dien Bien Phu in the Air”, a glorious and globe-shaking victory of Vietnamese people. 

After remaining secret for 50 years, documents of nominations for the Nobel Peace Prize 1973 were declassified and released on January 1st, 2023. Many comments were left about this prize announcement. 

“A total fiasco. It’s the worst prize in the entire history of the Nobel Peace Prize,” the Norwegian Nobel historian, Asle Sveen said.

“I am even more surprised than I was at the time that the committee could come to such a bad decision,” Stein Toennesson, a professor at the Peace Research Institute Oslo told Reuters after reviewing those released documents.

Hoang Thi Thanh Truc

References:

VOV WORLD. (2023). Le Duc Tho, talented advisor of historical Paris Conference.

Việt Nam News. (2021). Lê Đức Thọ – outstanding diplomat with impressive role in Paris Peace Accords.

Reuters. (2023). Nobel Prize body knew Kissinger’s 1973 Vietnam deal unlikely to bring peace, documents show.

NDTV World. (2023). This Article is From Oct 02, 2023 How 1973 Nobel Peace Prize Sent Shockwaves Around The World. 

The post Vietnam Discovery: Le Duc Tho – The only person who refused the Nobel Peace Prize to this day appeared first on BiZiVietnam.

In just a few weeks, a Mid-Autumn Festival will be celebrated all over this S-shaped country, Vietnam. Then, in the series of Vietnam Discovery this week, let’s explore some distinctive features of this festival in Vietnamese culture with BiziVietnam! 

Mooncake 

Mooncake is an essential part of the traditional Mid-Autumn Festival tray of almost all Vietnamese families. Mooncake usually has 2 types: (1) the toasted mooncake with a thick wheat crust (bánh nướng), and (2) the sticky and soft mooncake with a mochi-textured crust (bánh dẻo). 

Traditionally, the toasted mooncake, known as the mixed mooncake in general, can usually have up to 10 ingredients inside with the main ones including sausage, lean pork, pork fat, lemon leaves, sesame seeds, pumpkin seeds, and peanuts – which are familiar foods in Vietnamese folk dishes thousands of years. 

Nowadays, the moon cake is made more creatively with diverse flavors and divided into 2 main flavors: (1) sweet flavors such as lotus seeds, mung beans, matcha, red beans, and taro, and (2) salty flavors such as roasted chicken, salted eggs with a combination of other countries’ cuisines.

Lantern

The vibrant image of colorful lanterns always shines in the hearts of Vietnamese people every Mid-Autumn festival because it is said that the lantern symbolizes luck, good fortune, hope and family unity. The lantern procession on the night of Full Moon has been a long tradition and passed down through thousands of generations and captured much of the magic of Vietnamese children’ childhood. The lanterns for the Mid-Autumn festival are highlighted in three main shapes, with specific cultural meanings of each that we might not have heard about before. 

The Star Lantern with a 5-pointed star has feng shui meanings symbolizes the balance among 5 elements of Yin and Yang as well as expresses the harmony between humans and nature. 

The Carp Lantern implies endless efforts and perseverance even in any circumstances. Based on folk beliefs, the image of carp has been passed down since ancient times, associated with the daily life of Vietnamese people through many generations. Additionally, the image of the carp is also the symbol of strength and authority following the Vietnamese legend of the carp turning into a dragon. 

The Revolving Lantern has a Chinese origin, reflecting the importance of filial piety and the love that children have for their parents and grandparents. 

Lion Dancing

Lion Dancing (Múa Lân) is an important activity of the Mid-Autumn festival in Vietnam. The folk beliefs said that Con Lân (the lion) is a sign of good fortune and luck. Passed by word of mouth from ancients, wherever the lion appears, the land will be fertile, the people will be happy, and disasters will be eliminated.

Feature of the wet rice civilization of Vietnam

Few people know that the Mid-Autumn festival has a special connection with the wet rice civilization of Vietnam, which is defined as a seasonal cultural celebration or a Vietnamese agricultural festival, reflecting the rural life in Vietnam with a long history of rice cultivation.

There is a widespread belief that the moon shines best on the 15th day of the 8th lunar month. It was originally an autumn agricultural festival. Farmers take a rest in August, after planting new rice but before harvesting. During this season, communities host festivals when people gather, couples mingle, and everyone expresses gratitude to the gods who have protected their lives.

If you are in Vietnam this time, don’t miss out on the Mid-Autumn Festival, a celebration that truly captures the heart and soul of Vietnamese culture. This festival is a time of joy, togetherness, and tradition, where the streets come alive with colorful lanterns, lion dances, and the delightful scent of mooncakes. It’s an opportunity to experience the warmth of community and the richness of Vietnamese heritage, all under the glow of a full moon. Whether you’re drawn by the festive atmosphere, the cultural performances, or simply the chance to share in the happiness of the season, the Mid-Autumn Festival is an event not to be missed.

This year, the Mid-autumn Festival in Vietnam will be held on September 17th, 2024. This date is not a public holiday, but in many parts of the country, there are events activities, and decorations to mark this special day on the annual calendar.

Hoàng Thi Thanh Trúc

The post Vietnam Discovery: Legend of the mid-autumn festival in Vietnam appeared first on BiZiVietnam.

Indices Difference
Consumer Prices in Finland are 94.60% higher than in Vietnam (without rent)
Consumer Prices Including Rent in Finland are 94.34% higher than in Vietnam
Rent Prices in Finland are 93.51% higher than in Vietnam
Restaurant Prices in Finland are 287.40% higher than in Vietnam
Groceries Prices in Finland are 67.45% higher than in Vietnam
Local Purchasing Power in Finland is 211.61% higher than in Vietnam

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About BiziVietnam
BiziVietnam is the first ever non-profit organisation in Finland dedicated to empowering cultural connections and strengthening the Vietnamese cultural footprint in locals, internationals and Vietnamese people in Finland; along with promoting cooperation opportunities between Finland and Vietnam. Follow us on Social Media for the latest news and upcoming events. 

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The post Cost of living comparison between Finland and Vietnam​ appeared first on BiZiVietnam.

By Nguyen Nguyen

WSP FINLAND IN A NUTSHELL

WSP is one of the world’s leading engineering professional services consulting firms. From the earliest roots in the US over 130 years ago to the vast international presence today, WSP has enjoyed continuous development and expansion. We are technical experts who design and provide strategic advice on sustainable solutions and engineering projects. WSP has more than 500 offices around the world and 30 offices in Sweden. WSP Finland Oy has around 700 experts across the country with the headquarters in the Mall of Tripla, Helsinki. 

WSP Finland was selected to design the Hue City bridge in Vietnam on January 28, 2021, through an international design competition. This project represents another achievement of WSP’s work in Vietnam over the past 20 years, with iconic landmark bridges such as Thu Thiem 2, the Binh and Rao 2 Bridges in Hai Phong, Tran Thi Ly Bridge, the Fire-breathing Dragon Bridge in Danang, and the Cao Lanh highway project with its many bridges.

BiziVietnam was pleasured to have an interview with Antti Karjalainen, Director of WSP Finland, who have been living and working in Vietnam quite many years. 

“In Vietnam, business is mainly based on good relations; therefore, it is very important to get to know clients and earn their trust first.” – Antti Karjalainen, Director of WSP Finland

Why did WSP Finland choose South-East Asia, especially Vietnam, to be one of the core of the company’s businesses?

It’s a long history of WSP Finland. We saw this growing market already 25 years ago. As Asia and Africa were the most fast-growing economies at that moment, we saw a good change for infrastructure consulting in those regions, especially in Asia.

From my perspective, the Vietnamese market includes advantages and disadvantages for the business of WSP. 

One of the advantages for our business area is a need in Vietnam for international expertise. There have not been many local companies providing the services. Besides, the demand for future infrastructure development has also created good possibilities for WSP. More and more clients in Vietnam are interested in implementing new and modern technologies, which helps them stand out from competitors and highlight their profile in the market. This is a great chance for Finish companies in general. 

There are also disadvantages of doing business in Vietnam. For example, what we have scheduled does not always happen, especially when starting a big project. It often takes a lot more time than estimated to get approval for your request. In addition, customers often request us to send business proposals with quotations in a very short notice, which sets harsh requirements for presence and readiness. We also have cases working with the local authorities. It takes a long time to get approval, hence projects get delayed as it is difficult to foresee the situation compared to in Finland. Another disadvantage is business ethics. Even though there have been a lot of changes in Vietnam, there are still some challenges to keep business clean. This problem is much easier with private companies. I feel that business partners appreciate the honesty and openness of the Finnish style of business. In general, even though Vietnam is a challenging market, risks are manageable and long working experience with the locals helps a lot.

Were there any culture gaps between Vietnam and Finland as well as difficulties when WSP Finland started to build the market in Vietnam?

The first time I was in Vietnam was over 20 years ago; thus, I have witnessed the huge and fast development of the country. By that time, the English language skills of Vietnamese were generally weak, thus making communication relatively challenging. Currently, there are still some challenges, but much better. 

I also have experienced Vietnamese cultures when starting developing businesses and creating new contacts. During that time, I had a chance to attend informal business dinners with Vietnamese people. The Vietnamese were very friendly and everyone was equal during the meals. However, it is not the same in business meetings where bosses have strong power.

Noticeably, the Vietnamese do not like surprises in formal business meetings. Information should be provided in advance so that the client is ready to answer all questions and comments. If they cannot, it may mean you put them in the situation where “they lose their face” that we need to avoid. For example, there was one meeting that I wrote the minutes beforehand, and then, when the meeting finished, I was done with my memo as well.

Tran Thi Ly Bridge in Vietnam – WSP Finland

What is the greatest achievement of your company in Vietnam?

WSP Finland has designed several landmark bridges, such as Binh Bridge and Rao 2 Bridge (Haiphong), Tran Thi Ly Bridge (Danang), and recently, the unique Thu Thiem 2 Bridge in HCMC. To keep our bridge business running in Vietnam for over 20 years is a huge accomplishment for WSP.

Sometimes, when being asked why I had decided to work in Vietnam, my answer was “I’m searching for challenges”. The Thu Thiem 2 Bridge project is a good instance. It is “my” project I like the most as I have been engaged in the first sketch, which I actually did on the tissue paper at the airplane. The construction work of the bridge is almost completed now. Although the project is my “baby”,  it’s a good manifestation of great international teamwork, and it has been my honor to manage the project design in all stages. This project has been represented as the factor to our achievement: Innovative and forward-looking structural design combined with high architecture, aesthetics, and sustainability. This is how WSP Finland stands out from our competitors.

How do you see your business in Vietnam in the next five years?

From my point of view, after a couple of slow years, Vietnam needs to build a lot of new traffic infrastructure, which gives us a great chance in that market. However, next year could be quite difficult for all of us due to financial challenges when the global economy gets back to normal after the Covid epidemic.

To gain successful business in Vietnam in the coming years, we need to co-create more with local companies to find financial benefits and add competitiveness. The last couple of years have seen the withdrawal of many international companies from Vietnam. However, this is a good opportunity as we are still present in Vietnam.

What advice would you like to give to a Finnish company planning to enter the Vietnamese market?

In Vietnam, business is mainly based on good relations; therefore, it is very important to get to know clients and earn their trust first. Also, you have to be a presence in Vietnam and be patient to build new business. Having different and innovative products/ services will help you win the deals. Last but not least, Finland has a very good reputation in Vietnam, which can be beneficial for your future business.

Thu Thiêm II Bridge in Vietnam – WSP Finland 

Building Bridges

Do you think the interview blog series have brought about insights about Vietnamese business culture from different perspectives? If you would like to read more interesting stories of the companies who have been Building Bridges between Finland and Vietnam, subscribe to us and follow us on social media to stay updated. We are happy to receive any feedback and suggestion to improve the content. 

Interested in learning about Vietnamese business culture? Check out the Vietnamese business culture training program here. 

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